Special Guest Expert - Lorena Tomasini
Special Guest Expert - Lorena Tomasini: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. How are you doing tonight? This is going to be an amazing, amazing show. We have an amazing guest expert, I cannot wait to introduce her to you,amazing, amazing person,she is part of a duo, It's a mom and daughter business. I cannot wait to dig in and find out the secrets to her success to both her and her mom's success, it's an amazing, amazing thing. The MIND BODY BUSINESS Show real quick for those of you that might be new to the show. What is that all about? Well, it's about the three pillars of success in my now 55 years on this planet, I found that there were patterns that were that had developed amongst successful people, primarily successful people,and what I found was in studying them that in these three areas like mind, that's mindset,they always had a rock solid, powerful and just unwavering mindset,and that can be implemented, it can be extended, it can be reinforced using a proven science called Neuro Linguistic Programming or NLP for short, and there are other sciences and other approaches to help with your mindset as well, of many of those that I found to be successful have gone down that path, and I've utilized great tools and techniques in the NLP industry and world. And then there's body, What is that? Well, that's literally what it means is taking care of your body. The people that I have found that are most successful really take care of their body, both physically from the outside and nutritionally from the inside,and that is working out exercising on a regular basis. Now, look, if you're a guy, you don't have to look like Arnold did in his heyday,you don't have to be a massive bodybuilder to be fit and operate at a peak level of performance, it just means staying busy,moving do it on a regular basis three to six times a week and then nutrition,it's what you put in your body, you know, the good fuel in, that results in great results, right. So it's those two elements, mind and body, and really those are the foundation, it all starts with mindset. In my humble opinion, because if you don't have that rock-solid mindset, then you are not going to continue the habit, the nurturing habit of taking care of your body and vice versa If you don't take care of your body now, your mind does not operate at a peak level performance. They're kind of like a team, more importantly, they're your team and when you have any part or any member of a team that's not pulling their weight so to speak, the team as a whole will suffer. Once you get those to put into place and you have that, you're on the right track and you're mastering both mindset and taking care of your body, then there becomes the part that we're all aware of, and that's business. Here's the thing, business is a multi-faceted, multi-faceted arena,and that means that it takes many different skill sets to be successful in one's business. The good news is you don't have to have or possess all these skills yourself,you can outsource and scale, bring in help to help in that area, and if you're not doing that yet, then when would not be the right time to consider doing so to get some outside help, because then you can scale much faster. Business is so multi-faceted, It's about marketing, it's about sales, team building, leadership, systematizing,the list goes on and on. And it can be very daunting for those just starting out if you're a solo partner. That's why it be a very good idea to start looking into expanding your knowledge base by just expanding your team beyond you and you'll find great relief in doing so. And speaking of successful people, another thing I noticed that is actually part of the mind component is they are avid, voracious readers, they read everything there is on business, on personal development, on fitness, all of the three components that make up a successful business person in in business and in their personal lives. And with that, I like to switch over to a little segment's officially like to call Bookmarks.
Announcer:
(Informational screen) Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks, brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com. Now, for those you're watching live or even listening right now, here's the thing. If you're if you have your phone out in your watching or listening from that or if you're watching on a computer. In both cases, just stay with the show, in other words,resist the temptation to go punching in a URL or a website address while you're watching,and the reason for that is because the magic happens in the room and I get this is a virtual room, but it's very, very true,and I would hate for you to miss one golden nugget from our guest expert, Lorena Tomasini, who's coming on very soon, I promise,and so stay with us,and instead, rather than do that, do what I do. I'm actually running the show, and I also take notes with the old traditional pen and paper as the show goes on, and then after the show, I review those notes and then go check out resources, oftentimes, my guests, for instance, will come up with a great recommendation for, you guessed it, a book. And what I do is I take those down and I end up buying those instantly, right when the show is over on audible and then I will have it on my list,my own library to read later, I'm literally reading one right now that I got as an actual referral from a past guest,and the reason I tell you this is because I highly recommend you do the same. Find those that are successful and whatever they're reading, read it because it's real simple, that that there is no big secret to success,it's really this,find someone else who is successful that is at a level you wish to attain and model them. That's a fancy word for copy,do what they do,and you will find that you will reach a level of success that is greater than where you are right now on the way to reaching their level as well,it's that simple, I wish I could make it harder, but that's why I do this show, because I bring people on like Lorena that you can then model, copy what she does,pick out those things that she's doing that maybe you're not,and we'll get to that very soon, I'm not kidding,it's coming right away,and then just model what she's doing,model what I'm doing,and then you'll see greater success in both your business and personal life as well. And so this is a list of books that I have compiled that I personally read, It's nowhere near complete, I stopped updating a little while ago, but there are many more books than on this,this is a good start,there's about 40 of them in here,so this is literally a creation I put together for you with you in mind. Really, it's not there to make money, it's there to have a resource or to present a resource to you, if you are not reading, then this is a great place to start, and it all of these books I personally read and they have had impact on me in a positive way,not every book I've read has gone into this list,just to be clear,and so with this at least you can have a filtered list of books by, that's been vetted by at least one successful person, which then leads to you spending less time reading the incorrect books, the wrong books, the ones that aren't that great. So that's the reason I put that together,so feel free like that resource againThat's ReachYourPeakLibrary.com. write that down,don't visit it now,write it down and then visit it when the show's over.and speaking of the show, being over before it becomes over, we got to bring on our guests expert, I think, and hopefully my system will behave. Here we go. We're going to bring her on right now. I hope,well, yes,much quicker than I expected. Fantastic,we're having some fun times over here,and I want to introduce to you all,you see her name on the screen- Lorena Tomasini. How are you doing this evening, Lorena?
Lorena Tomasini:
I'm doing very well. I mean, you.
Brian Kelly:
I'm doing fantastic. You know, it's all about being flexible, isn't it? Lorena. I mean, to be successful in business, you have to be flexible for so many different things, one being technology. And I can't tell you how many times I've done this show, how many times I've tested everything,we tested right before we went live, didn't we Lorena. And issues came up and things were different than I expected, but, you know, I just roll with it. and normally you shouldn't even call it out,call attention to it,but I'm using this now, for an example, to help teach others that, look, things happen, go with it,be flexible, It's ok if it's not exactly the way you wanted it,it's gonna be different. And you know what? sometimes even sometimes when it comes in differently, you might. Oh, my gosh, you know, I actually liked that better. It happens banks that it sometimes. So a little a little different direction there. But I wanted to bring on, to bring on Lorena. But right before we do that, everyone who's watching live. I want to let you know that you can win a five nights day at a five star luxury resort in Mexico. Compliments of my friends at PowerTexting.com,we're going to show you how to do that near the end of the show, you must be on at the end to then see how to enter,to win that. We give out a vacation stay every single show, every single show because of you see it right there, our sponsors PowerTexting.com. so stay tuned for that. Now, at last, let's finally bring on the fine young lady of the hour, Lorena. Lorena Tomasini is the owner of Mallam Life and Health Insurance Agency in Miami, Florida, and she is part of a mother daughter duo, and they work virtually to help families and businesses with financial protection with their three D process where they one, define two,discover, and then the person three, decides it's easier than ever. best of all, their prospects and clients can take care of these important matters, all from the comfort of their own home or office while relaxing. And get this, maybe even drinking coffee or tea while they're at it, It's amazing, all right. Yes. Lorena. So finally, formally, I welcome you to the show. How are you doing this evening?
Lorena Tomasini:
I'm doing very well, thank you.
Brian Kelly:
Fantastic. Now, that gives a little of a brief of what you're doing. You've been doing this for a number of years. Yes.
Lorena Tomasini:
Yeah. Actually, last week I celebrated my 13th year.
Brian Kelly:
13 years. You don't look like you're old enough to be doing any business for 13 years, are you sure.
Lorena Tomasini:
I started in college.
Brian Kelly:
OK. Or when you were in elementary school? Maybe. But I love it. 13 years. So would it be safe to say, you know what you're doing? I think so.
Lorena Tomasini:
I would hope. Yeah. Yes,.
Brian Kelly:
Absolutely, and so it's cool to know that you have the acumen, the background, the experience to help people in this area. And by the way, that's what Lorena loves doing, I could tell immediately by talking to her right before the show. That's one of the reasons she and her mom do this, is to help people.They target,they target small businesses and families and they're there to help you to get the best insurance for your dollar. That's what I love about this. So that's great on the surface,and it gives us a little bit of background knowledge of the, of your of what you've done in the past from more of a I call it a physical level,but I like to dig deep and get into the mind, so to speak, of each of my guests, to really find out what makes them tick. I have a deep curiosity about that,and the reason is, is because, like I said in the beginning of the show, the mind, mindset is paramount to one's success or failure, depending. And so you come off as a very positive individual to me, Lorena,and when it, when it comes to maintaining something like that, a positive attitude that takes energy for people that I'm sure everybody knows that to take, to remain positive, even when things are going crazy like on the show, things are going crazy. It can take some extra energy to remain positive and things aren't going the way they should. So how do you maintain that positive, productive and successful mindset when going through all of the things that happen in a business and in life? How do you do that? How do you sustain that?
Lorena Tomasini:
Yeah, that's a great question Brian. Yeah, it's hard to maintain what I like to call positive mental attitude or PMA for short,I think it's very important that when something isn't going how you want it to go,take a moment to just breathe or do something else,take your mind out of whatever the problem might be,so that you can come back more calm and with a new set of eyes to the problem, you know, and definitely be flexible because things will change and things may not turn out how you expect them to. But yeah, having a positive attitude really helps and a way of doing that besides breathing and those separate techniques is maybe having little quotes here and there to help you throughout the day.
Brian Kelly:
Absolutely, yeah. Like little quotes like on the wall or in front of you and your computer, things like that.
Lorena Tomasini:
And always looking out at the bigger picture. It might be a little problem now, but looking,ok, Why? Why am I doing this? Like what? What's the purpose of it?
Brian Kelly:
Very good,having a why, a powerful why, that's always good. That's a great one,it's kind of hitting a reset button like, you know, when things get really rough. In fact, that's what we train all the time, as you know,one of the greatest things for your mind is to have that very strong, Why? Why do you do what you do? Why would you go through what you're going through? Because running your own business is not easy,well, maybe not. Not for me, but maybe just for you, and if you don't have a powerful why, you know, for me, I've gone through a process where we determine what our why is, I've done it several times,and out of curiosity, I did it more than once and I found each time it was the same for me. It's a personal thing. So it could be something different for every person. For me, it's my wife and I get up out of bed. I do what I do. I work my ever live on but off because I love my wife and I do everything because I want to make her happy. And I want our life together to be the best it can be,that's my why. Doesn't mean has to be anyone else's why with their spouse.
Lorena Tomasini:
She is a lucky woman, it seems.
Brian Kelly:
I look at it the other way around, but thank you,yes. I'm very lucky man. I'm so blessed to have, she's my high school sweetheart. Can you believe that?
Lorena Tomasini:
Oh,Wow!
Brian Kelly:
Yes. We met in high school and never parted ways and married after college,and it's been one of those like Cinderella stories, It's been awesome, yes. (Lorena's voice)Did you. Yeah. Yeah. Right. That doesn't happen too often anymore, I understand. But like you said, it's very powerful to have a great why, and you said the word flexible as well. Because here's the thing, you tell me if this is the same for you, Lorena. But you know, as you become if you work longer and more years and you become more successful, then everything just comes easier and you have fewer and fewer problems. Right.
Lorena Tomasini:
Yes and no. There are always new, new problems,yeah, you know, things that used to exist as an issue are no longer, so yeah, there's always something new too, we saw were to do, you know, that's just like in. Yeah. It's good. It would be boring if every day would be the same.
Brian Kelly:
I love that, I love it, I feel it's exactly the same way. And really, truth of the matter is, the bigger a business gets, the bigger the problems become, and you have to become more, more flexible,and the good news is, as you're growing, if you're growing, that means your business is still alive,and that's a good, good sign. And as long as you're growing, you're already, to grow you had to already have been flexible and continue to be so. And grow in that flexibility to where your mindset is now. You know what? I've been through a lot, looking back at what happened then and now, this is coming at me,it might be a little bigger, but I got this because, you know, it's not like this is the first time any weird thing has cropped u, just like, you know, when you have a show and certain things aren't working in the background and you sit there waiting and wondering what is going on,and so you just go with it,you have fun. Make the best of it, look, everyone is human, everyone, and there's nobody perfect on the planet. There's no technology perfect on the planet,so you just make the best of it and be flexible, so thanks for that. I would imagine that you enjoy reading, I see lots of certificates on your wall, that's cool, and I see a quote in the back that you just talked about. Proceed as a success is something,that's hard to read.
Lorena Tomasini:
It says 'Proceeds as if success is inevitable'.
Brian Kelly:
Proceed as if success is inevitable.those are great to have around and reminders all over the place. And so I've read many business related books over the past several years,and I could .I could mention a few,but for you, if you could think of just one, what would you say would be the one business related book that has inspired you or impacted you the most thus far?
Lorena Tomasini:
I think one book that really made an impact in my life is a book called 'The Success System That Never Fails'by W. Clemons Stone. He was from Chicago and he talked a lot in the book about inspiration to action,know-how and activity Knowledge. So it's all about why, why do you get out of bed every morning to do your job? You know, is it what motivates you at the end of the day? And then know how it's like knowing your products, your services, your competitors, all that important stuff that you need to know. Right. And then activity knowledge is like what's going to get you to the next step? You know, is it going to be making phone calls, networking, sending out emails? And how is it that you, you like to do that, right because personally, I don't like going to networking events, so I don't unless it's something that I really need to go to, I avoid going to them, so I find other ways to to get clients right. But I think out of those three steps, the most important one really is inspiration to action, because you might have all the information about your products and the benefits and what's the best and all this stuff. But if you're not motivated with you know that bigger why than making sales or making money. And in the short term, you're really going to fail, you know, you might be good for a year or two, but you do you don't have that drive to keep going every day out there. And, you know, a quote from that book that I really liked, it would say, like, great opportunities come from like a door hinge. So, you know, just opening a door. What really holds the door is the little hinges. Right. And I always think about that when you're walking into a new place or meeting new people, you have to open a door to get there. So, yeah, I really like the book. It's kind of an older book, but it has a lot of great information.
Brian Kelly:
Thank you for that,i wrote it down and I will be buying that right when the show is over as well. (Lorena's voice) yeah. I'm reading something called it, I think it's called Atomic Habits. And I can't. It is Chris Reid or something my thing with names is incredible, but I keep reading all these great. I just finished Elon Musk. Oh my gosh,what a great read that was. What? That guy's a genius,and he's also a little off-kilter, but.
Lorena Tomasini:
He's on another level.
Brian Kelly:
He is truly in many ways even. Oh, my gosh. I can't think Bill Gates even spoke highly of him saying how he's different than Bill Gates,and Bill Gates is also very, very intellectually sound and way up there. And yeah, he's just he's a he's a different individual and he's he's changing a lot of lives, one person. And how many times have you ever thought to yourself, I've done this, that, you know, I'd love to change the world, but I'm just one person. How can I do that? Right. And, you know, it's just inch by inch, it's a cinch kind of thing, but that being said, it just seems like a big, lofty goal. Well, I think you are Musk has achieved it already and he continues to go forward,so keep reading and thank you for that. The success system that never fails. Is that correct? (Lorena's voice) correct. Fantastic, so I recommend everyone read that, It had great impact on Lorena, it's her go to. Speaking of go to you know, we've had many people come through our lives, you know, in and out. Those that have inspired us, those that maybe have'nt that we say, well, I've learned what not to do and I've learned now what to do. And it could be someone, you know personally that you've met in person,it could be someone that you've just read about you've never met or could be someone's not longer with us, that had a great impact on you. If you were to pick one person, who would you say has had the greatest impact and inspiration on you thus far?
Lorena Tomasini:
Good question. I would say, you know, besides my parents, which I think is like everybody's they're both business owners, but besides them, I would say like Oprah was a big inspiration growing up, you know, from her story that she grew up in the 50s and 60s in Mississippi, to now, being, you know, one of the most successful women that's still around and seeing her, how she's been able to go from a TV reporter to her own her own show, to being a producer, to an actor now having her own TV show, you know, and now she's had to really change herself throughout different phases in her career just to continue being successful,but always doing something that she's passionate about, I think is really important in life, you know, in general, it seems i like people from Chicago second person i mention now.
Brian Kelly:
And being passionate about something is also important. I've read and seen and heard so many stories on both sides of the fence. Some will say you gott to do what your passion about, others say forget that you gotta do what makes money like,you know.
Lorena Tomasini:
You don't place something in the middle, Yeah. stand all day you will be talking about stuff. And you are better be something you really like. Maybe not your passion, but something you enjoy talking about.
Brian Kelly:
Yeah. Yeah, because it's hard enough as it is now. Can you imagine doing something just for money that you don't enjoy? I can't. I'd rather not have the money because it's about enjoying life. The bottom line for me personally, it's not just about having money and the ability to buy things or or to be free to do what I want. But if you're free to do what you want, then do something you like. I don't understand that that philosophy personally. And I often think that those that have that opinion and I'm not I'm not calling anyone else because I can even think of an individual, but they are out there. But those that have that thought process are at a point in their life where they have yet to achieve a level of success financially, to have experienced it, to understand that it's not all about money. Money does buy things. It does help you. You can scale your business. You can grow your business. You can serve more people. You can have the flexibility. Now, we're talking about that word a lot to do, more things to to hire more people, to expand your business, to have freedom. It's all about the freedom of time. It's not about money. It's what money can help to afford. You are going for that. These are my opinions you might have. You're not in a lot. So I think you're a green. And it is also for the entire audience who's watching, listening right now. So, yeah, it's amazing. Oprah, great. She's an amazing woman. Wow. I mean, so successful. You can tell she works extremely hard. It's inner demeanor. And every show she does, she's a true professional. And yeah, that's a great inspiration to have for sure. Amazing. So I look forward to seeing you on her upcoming show.
Lorena Tomasini:
Yeah, I'm going to be on that on the own network pretty soon Right.
Brian Kelly:
You know, I've lost touch. Is she still on on doing a show right now? A light show?
Lorena Tomasini:
No, she has her own TV channel.
Brian Kelly:
Ok, cool. Very cool. I knew she was moving on to something bigger. I just didn't know she was actively in front of the camera doing shows herself.
Lorena Tomasini:
Yeah, I think she does that on some days or something. She interviews, offers and things like that.
Brian Kelly:
Something she is very, very good at to interviewing people for sure. Yeah. And it takes you know, as I said in the very beginning, right, when we're building a business, you know, the three major components, mind, body, business and in business that requires a number of skill sets to be successful in your business. Now, I said it's okay to delegate many of those if you don't possess them, but I don't want to do that at a fault where I say you don't need to acquire any. So really, if it's in your wheelhouse, if you know it's something you can achieve and it's not going to be really so far away that you can't do it, then you should consider acquiring that new skill set. If it's that important to growing your business. And so it does take skills on your part, not talking about you Lorena, but people that we're talking to,it does take time. I have spent tens of thousands of dollars. I'm not getting in, in training, in and bettering myself in many different ways, including mindset, including physicality, including business skill sets and sales. I've spent a lot of money in training and I. I don't have any regrets doing that to acquire the necessary skill sets to become successful. And there are like major ones that you really need as a baseline, a foundation, because then you're got when you go to lead others, they're going to look at you and go, what do you know how to do? Right. I'm going to be scrutinizing your every move so you better have some good skill sets on your own. So for you, Lorena, you know, there's a lot of them. If you could pinpoint it down to maybe just three for you, then I'd be for anyone else. What would you say are the top three skills needed to become as successful as you have as an entrepreneur?
Lorena Tomasini:
Another ballpark question there. Let's say, you know, top top three skill sets that you would need are besides, you know, positive mental attitude. That's key, but always being determined and not then getting the sun on your goal or your one being able to be teachable. Even though you might be. The leader or the owner or whatever. You also need to be teachable from other people that know more about you. And then I would say, you know, the third one, a good skill to have. Yeah, if you don't know how to do something delegated, and I think that's something I'm learning myself because I like to do everything at only delegating, I feel sometimes like if I don't do it, you know, you're not going to do it the right way, but just have trust in those that you hire or that work for you that they'll do to the best of their ability. So not micromanaging.
Brian Kelly:
That's great. Great advice, especially the micromanaging part. Don't micromanage. No one no one enjoys being micromanaged. And by that, if you have never heard that term, that's basically having someone stand over you and tell you not just what to do. And also when to do it. And then the worst, how to do it and say, well, then you want a robot. Because I am a human and I'm not going to do it exactly the way you do it because I'm different than you. And that's that that's kind of my definition of a micromanager. So thank you for bringing that one up. But I will say of those, I think being teachable is difficult for many because it involves us, something that we all have, every one of us that we call ourselves human and that is ego. Yeah. And one of the greatest things every one of you can do, I can tell Lorena's already done. It is to take that hat off that I know that hat where you know everything. Take it off and set it aside and just say, you know what? I may know that. And I wonder what else I can learn,.
Lorena Tomasini:
Excatly, because I think that helps avoid burning out, because if you're the one doing the sales, the marketing or customer service, you know, tech support, everything that goes into a business. Right. You're one person, you know. So.
Brian Kelly:
Yeah, and that's why. Well, I was gonna say that one of the most powerful ones in their skills is that of how to delegate. Because that brings with it so many other things. And you touched on a few of them. And that's leadership skills, right? It's how to lead effectively others. And what what? There are different styles. I've seen many. I've witnessed Lorena. I have witnessed this firsthand within 20 feet of me. A manager. Thankfully wasn't mine. I just happen to be in there visiting. It's a long story. He had his entire group in this room and they were having a meeting and out of nowhere because I could just hear I was off to the side. I wasn't listening to every word. All of a sudden I hear yelling and it's the manager berating one person in front of the entire group. And I just shook my head. And here's the sad part. This guy was and still is my friend manager. I had no idea that that was his management skill or his management approach. I wouldn't call it a skill. That was a horrible approach, in my opinion. It's those kinds of things that you learn are that you should really take into account and think twice before reacting. If that's you know, if you if you don't like something, then take them to the side, take them into your office, talk to them individually, work it out there, but do not make a public display of somebody that you're unhappy with. That was.
Lorena Tomasini:
Yeah, let's not confuse them in front of their co-workers. That's not correct.
Brian Kelly:
Yeah. And that's that's one extreme. Another is on the flip side is this is the way I do it. I train my people so that they have the skills to leave and interest. Interesting. As a past guest of mine, Tom Antione, who is an Internet marketing multimillionaire. He does that very same thing. And you know, the only thing you have to concern yourself with is when they do leave because you're doing it without purpose. They will leave eventually. Some will some will love you so much. They don't ever want to leave. You just want them to be as happy as they can be. But when they do leave it, you have to train. The next person comes on and you can develop systems to make that less painful than it needs to be.
Lorena Tomasini:
So how do you treat people like adults, not children, you know?
Brian Kelly:
Exactly. And you know, delegation includes training, having training ready for them. It includes a lot. So that that was a big one. You said, delegate, my eyes got big. So thank you for that, because that's that's a huge, huge one. And we're talking about, you know, there are people out there that love to go after what I called a quick kill, which means make money at whatever the cost, you know, make that sale and then don't nurture that customer. Walk away from. Because I made the sale not knowing or realizing or even thinking that that customer could be worth well more than they just spent over the next year to two to five to 10 years depending on your products. And it's a quick kill mentality that really ends up killing the business of the person that has that mentality. I've seen it. I can think of one gentleman right now as I'm seeing this. And that's not a recipe for long term success. You've been at this for 13 years. You're. Doing something right. And and kudos to you and your mom for doing that. Yeah. (Lorena's Voice)Thank you. And the reason I say thank you is because I'm going to ask you exactly how you came about doing that. And I know there might be many moving parts on that question. But, you know, just if you could explain how it is you have been able to achieve this long term success that you and your mom are having at this moment.
Lorena Tomasini:
Yeah. So I think one of the main things is definitely following up with customers or prospects. If somebody calls, answer them in a timely manner within 24 hours or whatever system you have in place, we send them a quick text message. Yes, I would call to call you back when I'm out of the meeting or whatever the case may be. You know, I can say let me do health insurance. And with with that, the open enrollment starts now in November. And we've had clients with us for the past seven years who are like, you know, I only work with you because I know that you pick up the phone, that you talk to me with being able to understand what I'm getting myself into, you know? So they're very happy. And that leads to even more success, because if your customers happy, they're going to stay with you. And they're also going to refer you to their friends and family. So I think customer service is key and not just, you know, selling something today and never reaching out to your client again. That just doesn't make any sense. You know, there is like some principle out there that says that, you know, like 20 percent of your. 80 percent of your business come from a 20 percent will be clients. There's some type of number like that and you know that that makes sense of you focus more on the people that you already have that that will lead to more success in the future. You know, instead of always trying to find new people, work with your existing clients that you already built that relationship with.
Brian Kelly:
Absolutely. It's it's harder to find new clients than it is to keep a current one and resell to that person. It takes a lot of time, effort and money to bring in a brand new client because you have to build up that know like and trust factor in all the things that go with it. When you have a client already, they've already developed some sort of relationship with you to become your client. And then now they have experienced yours, yours, Lorena's, your customer service, your level of caring for them. And so it's so much easier to say, hey, it's time to, it's time to look at relook at your policy and see if there's some changes we can make. And by the way, I have something else that just came across my desk that you might be interested in, and they'd be much more likely to say yes than someone who never heard of you before. So definitely in my pressure, it's something else.
Lorena Tomasini:
You know, I would say is also being flexible because like before we used to do everything the old school way in insurance, it's like, you know, going to somebodies house, knocking on their door, you know, that across the kitchen table type of conversation. And we've been able to transition everything to do it over the phone or the computer with our clients. And just being able to do that and being able to explain to the clients that this is how we want to work from now on is really good because we got to help more people as well. You know.
Brian Kelly:
Absolutely. And that's a huge point you just made. There is the ability to do this virtually meaning, you know, from your office to their home and vice versa and having your mom involved. And the cool thing is with that. And I've worked with other health professionals in the past in similar lines. And what that does for you and everyone in your industry is you can then go out and become licensed in other states and serve those people as well. So that even helps you to scale your business. And you're no longer hindered and constrained to how far you can drive to meet a client, right. In a car.
Lorena Tomasini:
Yeah, I for that. You were coming today and you just drove two hours, you know, especially with the traffic here, Miami, rather.
Brian Kelly:
Yeah, that's that's huge. And that's where you says flexibility very key to being getting that long term success. I mean, flexibility is a daily thing. It's almost hourly. We saw that at the onset of the show that started going a little wonky on me. And that's that's good because that, you know, it's good for people to know that haven't been through that. That it is an imperfect world. And becoming a successful person takes you through nonstop imperfection all day long, every day, multiple times a day. It's really more about how you react to it than what happens to you, which I always say happens for you. Things happen for you because it's how you react that makes the difference in how successful you're going to be more than what happened for you. Would you agree with that?
Lorena Tomasini:
Definitely.
Brian Kelly:
Yeah, absolutely. And that that takes a different mindset, right? It takes, you know, being an entrepreneur. What do you think? Lorena, is that easy? No, it is not easy. Is it gratifying? Yeah, for sure. Instantly. I know I'm doing that so everybody can watch and see you instantly. She said yes. And her face with a big smile. Because it is gratifying when you work as hard as an entrepreneur does who is successful? Their business. The gratification comes at the end of the day. When you've served that other client, that one more client, you've resolved an issue, a problem that they needed solving, or you've overcome a hurdle that's been nagging your business or you for some time. And it's a non-stop ever moving target of things that I think make life enjoyable. Some others would say, boy, that makes it a pain in the butt. It's it's a mindset thing and you know it. That's why there aren't 80 percent entrepreneurs and only 20 percent employees. It's Elway around. It's actually more like two percent entrepreneurs and the rest are OK with working with someone else and God bless them. So, yeah. Being an entrepreneur takes it, takes work. It's not easy. So I'm saying only I'm only saying this for those that are watching that haven't gone down deep down that path. You may have dabbled in it. Dip your toes in the water, maybe, uh, maybe join a network marketing company or something. And. You know, it's that I've done all that I've done all this. I'm not saying I haven't done. And I can look back and go, yeah, that's that's when that wasn't the beginning stages when I thought I knew what this was all about. I had no clue and no clue just how much I would be tried challenged and and how much I absolutely loved all that. I didn't realize it was like, man, I'd like it just to be autopilot. You know, cause. Right. You're gonna you're gonna work, what, two more years? Lorena. And it's just gonna be on autopilot and you're gonna be able to go lay in your hammock and have an umbrella drink and just sway in the breeze. Right. That's how it works. (Lorena's voice)Yeah, sure.(laughter) Yeah. And what did you say earlier about what it would mean if it was that easy? I mean, if it just happened automatically and there was nothing to look forward to the next data to go out.
Lorena Tomasini:
Yeah, that would be very boring. You know, we would quickly I think as humans, we would quickly be bored like, okay, now what, now, I've sat here in this hammock for five days and, you know. Now what?
Brian Kelly:
(laughter)You know, it's so interesting that you said that my wife and I, you know, we we got vacations and we just. I mean, I'm I'm fifty five. She's not going to say how old she is, that would be rude. I love her, doesn't matter. The thing is, we would go on these vacations and then we would look for, you know, the best times to go out and lay out by the pool. And I kid you not just recently,It was like a couple of vacations ago, trips ago, we we went and did that. And we like it here. And I'm telling you, I don't know if it was 10 minutes. And at the same time, we kind of looked each other like, what? What do we want to do now? Cause it's like they just sit around doing nothing. I'm not wired that way. I can't deal.
Lorena Tomasini:
In Miami, you walkout up to your client. It's like looking like am done,. Forget the beach. You know, it's too hot.
Brian Kelly:
Obiviously , its not that its too hot just, I mean, I mean, I could be standing in the pool staying cool, but not sitting there going. I'm not having I'm not making an impact on anything. I'm not you know, my mind's wired to work, to run, to to continually thinking, to create. Yeah, you need downtime. So 10 minutes is enough. And I've asked this of many people, Lorena and I have a feeling yours is the same as like, you know, let's say there is a goal in your mind of absolute ultimate total success. And that once you reached that level, I mean, whatever that is for you in your mind's eye and you reach it and now you see you've made it. I mean, you are the happiest person on earth now because you've reached the top. And there's this thing up there called the ceiling and you can go no farther. How would that feel?
Lorena Tomasini:
I think it would feel good for about five minutes and then after that you're looking for another mountain to climb another, you know, another peak to reach, you know, because that's just how we are. You know, you reach a goal and it's like, wow, I can't believe I reach that goal. And then your brain is insanely thinking, OK, what else can I do? You know?
Brian Kelly:
Yeah. What's next? It's kind of like a brand new car and it has that new car smell. And yeah, you know, it isn't long and tell you like, OK, I want something better or something different. I'm going to upgrade. And what's what's next? Yeah, that's how true entrepreneurs are wired. And you know, I don't know if that can be taught. I think it can be nurtured and developed into a bigger energy. I guess, to say that, you know, you become more of a person that wants to just continue on and never stop and never be satisfied. I think that's the big word is I don't think we satisfied. It doesn't mean we're dissatisfied. Right. Right. We're loving the journey. That's it. That's the difference is worth the journey.
Lorena Tomasini:
Well, between like an employee and an entrepreneur, you know, I have a job around one time, like, you know, as women, people always ask us like, oh, how are your kids? Or, you know, how many kids you have without even assuming that we might not have kids. Right. So I think, like, it would be funny if you just walk up to people and go, hey, how's your business going? And know I think it would be random, like just to assume that everybody should be an entrepreneur right here with their perspective, because I think the mentality is totally different. You know, when you're an entrepreneur, you have, you know, X, Y, Z, a job said that you need to do every day you come into work from 9:00 to 5:00 or whatever it is, right with the lunch hour. You have your settings for holidays and things like that. But then when you're an entrepreneur, people think that all that you do is like sit in front of the computer, chat with people and, you know, and then go only by the pool. You know, I have a pool here. I lay by the pool every now and then. But that's not my everyday. You know, I'm definitely I don't work your regular hours, 9:00 to 5:00. I probably work more hours a week at the end of the day than than your typical employee. Right. But it all depends, you know, what time of the year it is what's going on in my business. But yeah, there's a lot of moving parts. Once you do, you take the plunge and you will have that safety net of, OK. I'm not going to get paid this much every month or every every month or every two weeks. Right. So you kind of stop living paycheck to paycheck now, but it's really all on you to make your business successful. You know, one, whether you fail or succeed, it's all a life lesson, you know, to decide maybe entrepreneurship wasn't for you and you should go back to Nine to Five, you know, because I don't think everybody's meant to be an entrepreneur. At the end, you know, it sounds harsh because there's a lot of this rah rah positive stuff about, you know, be your own business owner, you know, start your own business. You work from the Internet. You know, the little look on my Lamborghini and all this stuff, you know, which that's great. But what did that person have to do day in, day out to get there? And did they do that in a year? Did it take them 10 years to do that? You know, everybody's different. So, yeah, I think we're always going to have employees because, again, we need to delegate as business owners. But I don't think anybody, again, is meant to be an entrepreneur. It's a totally different mindset. And, you know, this might sound harsh, but it's kind of like talent. It's either you're good at playing an instrument. And yeah, maybe you've had lessons. But there's that extra ability that some people have that other people just don't have, even if they have all that music theory, knowledge and all that stuff, there's just something there that they'll never have, you know. So I think books and all that is great. But I think until people try it, there will be no that's.
Brian Kelly:
I cannot tell you how how thankful I am that you said that know several times. You said this may come up as harsh. That's why it's the best thing you could do to tell people because you're telling the truth and it's best that people learn the truth. Now, Ryan, waste time, which would end up being a waste of time if they were to say, well, I think I can do something to give it a go. But now that I just heard this, if someone reacted and say, well, gosh, it sounds too hard, I'm really not interested, then good, good. And you'll be happier. It's all about what you choose to do. Not what other people think you should do. Not how you look to other people like oil. You don't have a Lamborghini, you're not an entrepreneur, so you must not be all that like, no. Each person needs to do what they're happy doing and not be worried about the scrutiny that comes as a result. You can do very well as an employee and make a lot of money. I've seen many times and have those wonderful things and have that paycheck come in every week or two weeks or what have you. often you get paid because some people need that piece of my nose or responsibilities. You know, they need their health insurance through their job.
Lorena Tomasini:
For some reason, they need them for work. They need certain things in place. Right. So, yeah, of course. Do do you know what they say?
Brian Kelly:
And one word that's called certainty. They want certainty. They want to know. And they want predictability, too. That's part of it. And not everybody has the same personality traits. And that's that's what's beautiful about the human race. We're all different. So none of this is a judgment on anyone on either side of the fence because judgments could be passed both ways. Really. It's just. We are human. You know, we're given God given talents and abilities. And we can nurture those and make them even better. But if you weren't given certain talents, it's gonna be tough if you try to fit a square peg into a round hole. It's like I liken it to sports, you know, like basketball. If you're not born with a physical abilities or even stature, like many that have made it all the way, are very tall human beings. I mean, a relatively average guard is 6.5, That's tall. If you walk down the street, I'm looking up, I'm 6 2, 6, 5 is tall. And if you're not born with that, you don't. Not everybody has to be told what the odds are. They go down and drastically the shorter you are. And that's just part of it. You either born with it or you weren't, and that's kind of an analogy to give to those of you that might, you know, give it a shot if you're interested, if you're curious. I'm not you know, I don't think Lorraine or I are trying to stop you from going after it. We just want you to know that it's not for everybody. It it takes it takes a lot of persistence and discipline. you said in the beginning, I forget the word. You have to be very determined. Yeah, very determined. And that means like all the time and have a big y. Everything we've been talking about. Fantastic. So being that it's been super easy for you all this time now, you say that jokingly. You know, sometimes what we do to be to gain are just to stay afloat. Sometimes we have to give way with something else in our life in order that we can. You know, we have to make a decision. We put more of our time and effort, maybe money into building the business and nurturing it. Then we do something else in our life. And that would be just to put it in one word called a sacrifice. Right. So to become a successful entrepreneur. I know I've made my great deal of sacrifices and learned from some of them that some I should not have done, but I learned from them. I have changed. If you were to think back for yourself what you know. Just to help others to understand what the life of a successful entrepreneur is. What kind of sacrifices can you recall making while you were growing up to the point of success you're at now?
Lorena Tomasini:
Yeah. So I started doing insurance, you know, working for myself basically when I was 19 to 19. I got my license when I was 19 and I was in college at the time. And, you know, I always thought. One at one of the main sacrifices I really did do, I guess, you know, very early on was like my social life. I would do like rarely go out on the weekends or at night because a the majority of people I would see would be like, oh, combat some in combat 8, you know. And between that type of work schedule, I was mainly done during the nighttime and then also going to school full time. I would have to, you know, study, make time to study and do all that. So my social life kind of stagnated a little bit. I would say like in my 20s, it's not to say I didn't have a social life, like I didn't have the traditional college experience. That's because it was a lot of responsibility, you know, on top of me. So I would definitely say that, you know, for me, I was never going to go to the party line or anything like that. I do. So sorry I missed out on anything, really. But I would say that that would be my biggest sacrifice specially very early on in my career. Let the priest, I would say from 19 to 25, 26.
Brian Kelly:
And I'd be a tough time to make that kind of sacrifice, because often when we are really developing our big social skills, meeting amazing people that may become lifelong friends, maybe even a spouse is in the mix or boyfriend or girlfriend,.
Lorena Tomasini:
Who knows maybe that's that's why I'm still single.
Brian Kelly:
All right. You heard it. She's single. She's available there in Miami, Florida. Look her up with respect, but. Yeah. And that's the thing. It's all about choices. So the whole the whole key there is, you know, like this book I'm reading now, Atomic Habits is called Atomic, meaning little bitty, tiny habits making making strides every single day that it's more important to focus on the system rather than the end goal. It's the system that's getting you to that goal that you should be focusing on, like, wow, this is awesome stuff. I just don't really.
Lorena Tomasini:
Know me through every day. Yes. What the little things that really matter for today. Not real. Yeah. Yeah.
Brian Kelly:
And being persistent. And that's usually the hardest thing where we all want instant gratification. So you know what? I worked out for a week and I don't see another I don't see any growth on my arm. I'm done. Right. That's it. It takes time. Everything takes time. And I think one of the common misconceptions, you know, I've seen this in network marketing arenas especially. I used to be a co-owner of a network marketing company and we didn't do this. But I see it a lot where they're not promising it, but they're showing that it can happen, that you can become wealthy very quick with very minimal effort. They don't come out and say those words, but they sure make it look that way, you know?
Lorena Tomasini:
Yeah. You know, that was just send somebody something here on your phone. Yeah. Watch a video and instant. You want to, you know, buy your product. Yeah. Yeah. Yeah. So that's kind of sad because it's very misleading, I think for people. And then they try to make some network marketing thing and it doesn't work out. And then they don't want to hear about anything. Right.
Brian Kelly:
Yeah. And it kills their dream. And and to be clear, not all network marketing companies through this art are guilty of this. There are many that are high, high quality, high end. But there are enough you know, bad news travels faster than good. Right. And those that use that, the quick kill mentality, you know, get them in at all costs rather than tell the truth. That's what gave MLM a bad rap. It is an it is a genius business model. It's just the way that it's been implemented and executed in some cases that has given a bad name to the whole industry. I still love it. I think it's a great industry.
Lorena Tomasini:
And it just get insurance. You know, you always think of the pushy salesperson when a lot of what we do is education, you know? So like everything.
Brian Kelly:
And you have someone like Lorena who will actually call you and and, you know, make sure that you're being taken care of. It's not just thank you for your business. Next customer. I'm not with them. That's how they've achieved long term success. So, again, model success. Look at this woman to my left and model her. Copy her. I'm sure she won't mind. And by the way, we're getting close to the end here, a lot closer than I thought. There's one question I like to ask every guest that comes on this show. And it's it's pretty empowering. It's a it's a cool one. And the thing is, when it when I ask it, just take your time if you need to. Some people get the response right away. Others take a little bit of time. Whichever for you works fine is is fine either way. But before I do that real quick, I promised everyone that they could enter to win a 5. Stay at our five star luxury Resort in Mexico, compliments of PowerTexting.com. Here is how you do just that. You can now we give you permission, pull out your smartphone and punch in this phone number as if you were going to text it. Punch in (661) 535-1624. And then in the message area, as if you're gonna type a message to that number, type in the word PEAK - P-E-A-K - as in Reach Your Peak. So again, that number is (661) 535-1624. And type in the word PEAK - P-E-A-K - and that text will be going through the very system that is PowerTexting.com are wonderful sponsors. They are the ones offering this wonderful five night vacations data, five star luxury resort in Mexico. And by the way, the very owner of the company himself has gone on these vacations, the very vacations that they sponsor. And so I just wanted you to understand and recognize and realize that you're not going to a place where they're gonna shuffle you off into a room and pitch a timeshare for five hours. One of the two days you're there, it's not like that. He's gone three times and each time has had an amazing time. It's just like one other vacation, no different. So go ahead and do that right away. And then we're going to come back and ask this wonderful, wonderful show. And in then we're going to also give you an opportunity on how to connect with Arena before we sign off. But first, the question and just kind of ease you tick, tick the nerves off, if you have any, because you have quite the poker face, Larry. And I have to admit. Here's the thing. There is no such thing as a wrong answer to this question. And it's very cool because it's really a personal thing. And not to get nervous about that, because the only correct answer the only correct answer is yours. It's unique to you. So whatever it is, it's correct. You're already guaranteed success with this answer to the question. So with that being said, are you ready? Yeah, let's do it. All right. Fantastic. So Lorena Tomasini, how do you define. success?
Lorena Tomasini:
That's a great question. I think success is different for everybody, but for me, success means that I can manage my time while go on vacation, when and where I want to. Yeah. It means, you know, I got to do more of what I enjoy than things that I have to do. You know, success for me is not really like for like money. It's not really a number, but it's just being able to do, buy what I want. I have all my bills paid to zero, as you know, success. I think that's a basic one, but it's very important. And yeah, and then being able to like save money for the future is also important. And that's how I define success for me. I love it.
Brian Kelly:
And I've asked that question of every past guest expert. To to date have answered at the same exact way. And it's still the case. So it's fantastic because it's unique to every individual. I love this part of the show. I love it. I manage my own time. So really, what we're talking about, freedom to do what you want when you want. Yeah, freedom was one word. I remember I asked a question before about what is your favorite thing about being an entrepreneur? And instantly the answer was freedom.
Lorena Tomasini:
Yeah. And I.
Brian Kelly:
I used the term liberation. You know, you're liberated. You're free of you know, it just feels more empowering to say liberated to me,it is just I like that. We're so cool. Thank you so much for that. Now for folks out there. Oh, you also have a complimentary gift to give to folks as well. So I wanted to turn it over to you to explain that. And I'll pull you up next to your Web site. If you're ready, go ahead and tell folks what they need to do and how to do it.
Lorena Tomasini:
Awesome. So I'm offering a free financial protection review for everybody out there. It's really just so that we can know what you have protected and what you don't. As far as your income and, you know, your financial future and it's really eye opening. Once you answer these set of questions and that's complimentary as well as the review.
Brian Kelly:
So fantastic. So to be clear, I mean, you split this up three clear. What you want to do first is go to their Web site and that is at Mallam i._n._s. So it's M A L M so Mama Albert, Larry, Mama i._n._s, which is short for insurance dot com. So Mallam, it's i._n._s dot com. And then there you see like you see on the screen at the very top, very top that blue button that says, yes, let's review. You want to click on that and then fill out that form and then they will then get back to you, most likely Lorena herself. And you can see that she is a wonderful person. She is heart centered. She's going to take care of you. That's not going to be a hard sell of any kind. She's just going to help you. And that's why she ended up coming on the show, because those are the type of people I love to be acquainted with and to bring onto the show so that we can share wonderful people like Lorena with the entire globe. So thank you so much for that. Lorena. And is that also the best place to connect with you personally if you're open to that, or is there another way you'd like people to touch you?
Lorena Tomasini:
That's my web site. You can call me or shoot me a text. 7 8 6 2 3 6 1 7 9 2, you know, during regular business hours. Don't touch me at 3:00 in the morning. Well, yeah.
Brian Kelly:
Fantastic. That is also on the Web site. You see that more right in the green little button under English and Espanol. Love it. Sweet. Well, thank you so much. This has been an amazing, amazing show. I'm looking over my notes. I wrote a bunch. I hope everyone else did, too. I mean, I'm I'm the director, the talent, the producer, everything, the host. And it's hard to see it. But I've got notes written throughout every page of my sheet here. And I'm gonna go grab that book. Thank you so much for that,Lorena. That's a great.
Lorena Tomasini:
Thank you so much for having me on.
Brian Kelly:
Absolutely. And for all of you that have watched live and those you are going to watch and listen on the recording. Thank you for your time. And that is going to do it for this edition of The MIND BODY BUSINESS Show. Do you have any final parting words for our wonderful viewers out there, Lorena?
Lorena Tomasini:
Yeah, my my final thoughts would be, no, take action. Don't just think about things. Would actually implement whatever suggestion or whatever you want to do, like.
Brian Kelly:
Fantastic. Take action. I cannot agree more. Great advice. All right, to all of you who are watching, listening, we thank you. Have a wonderful evening. Lorena you as well. Thank you for coming on. And we'll see you on the next edition of The MIND BODY BUSINESS Show. So long for now. And be blessed, everyone.
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Lorena Tomasini
Lorena Tomasini is the owner of MALM Life and Health Insurance Agency in Miami, FL. She is part of a mother-daughter duo and they work virtually to help families and businesses with financial protection. With their 3D Process where they 1.Define 2. Discover and then the person 3. Decides it's easier than ever, best of all their prospects and clients can take care of these important matters all from the comfort of their own home or office while relaxing and maybe even drinking coffee or tea.
Connect with Lorena:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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