Special Guest Expert - Marco Torres
Special Guest Expert - Marco Torres: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like. Us. Who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? Who are dedicated? Determined and driven. We finally break through and win. That is the question. And this podcast will give you the answers. My name is Bob. And this is the. Body business. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have a tremendous guest for you tonight. You're going to love this guy maybe as much as I do. I don't know. That's possible because I love this guy, Marco Torres. He is in the house. He is waiting, he's in the wings and he's coming in to see you really, really soon. In the meantime, real quick, the mind body business show. What is that all about? It's a show that I had developed with you in mind is a show for entrepreneurs by entrepreneurs. And what does that mean? It means we are here. My purpose is to bring on incredibly successful people like Marco to help extract and elicit their models for success so that when you hear what he has to say and you take those notes after the show's over, you can then implement the certain things that he's doing that has resulted in his success so that you can achieve success faster. You know, modeling is just a fancy word for copy, and every person I've had on my show is absolutely fine if you copy their approach to business, because that is what entrepreneurs love doing is helping and serving others anyway. And so Marco is no different. I know just from chatting with him a little bit before we went live and I cannot wait to bring him on and share his brilliance with you and the mind body business show. The words in the title represent what I call the three pillars of Success. And these three pillars came about as a result of my studying successful people and focusing solely on successful people for a period of about ten years. And I realized three things kept bubbling up to the top four.
Brian Kelly:
What are the reasons for their success? One was mine, which means mindset to a person. Each of these successful individuals had a very rock solid and positive, but the most important part was flexible mindset. I don't know if you saw that one coming and there's body body interesting to a person. Every one of these successful individuals literally took care of their body. And I'm talking about through exercise and nutrition, what they're in taking that thought, that was very eye opening. And then there is business. Now business is multi multifaceted. The thing with business is one must master various skill sets that are required to create a successful, thriving business, just as Marco himself has done. You know, we're talking skill sets like sales, marketing, team building, systematizing leadership. I mean, I could go on and on. The cool thing is you don't have to master every single skill set. In fact, I don't know if you would have enough time on this earth to do that because mastering anything is like being an expert. You know, 10000 hours is like the average, I think it is. The good news is if you just master one, one of those skill sets that I mentioned, it was actually one of the few I mentioned just a moment ago. Then you really don't need to master them all. And that one skill set is. Leadership. That's right. So if once you master the skillset of leadership, you can now bring in other individuals who have mastered the skill sets that you have yet to or may never master yourself. And now you can leverage the brilliance of other people on your team and get to that success line, whatever that is for you, much, much faster. That is the whole purpose of this show is to help you to get to your level of success that you desire much quicker than doing it on your own. Please don't do it on your own. Listen to people like Marco Torres. And another thing that is I found very intriguing with very successful people is that to a person, every single one of them were also very avid readers of books. So with that, I'd like to segue very quickly, and then we'll bring the man, the myth, the legend himself on here real soon.
Brian Kelly:
I want to segway to a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready, steady. Read bookmarks brought to you by reachyourpeaklibrary.com
Brian Kelly:
There you see. Reach your peak library. One quick word of advice. Write that down. Reach your peak library instead of going off and clicking away or typing it into your browser. I would hate for you to take your attention away, especially when our man Marco comes on and he's talking. I would hate for you to miss a golden nugget of his because your attention was elsewhere. Just write these resources down. I know he's going to have many for you. Every show guest does write them down and visit them after the show is over. So take notes on what he is saying during the show and all the resources and keep your gaze and attention on him and you will get far more out of it. I do. I talk about this when I speak from stage. It's always best to stay in the room. I always say the magic happens in the room. I know there's no room here, not physical. Like, I think you get the gist of it. All right. Reach your peak library. It's. It's essentially a website that I had built for you. Whoever you are watching and listening. I'm not kidding. This was built for you. And why did I do that? I was not an avid reader myself until about ten years ago, age 47. And what I found in my what it was quite an awakening. I learned that reading the right books can really have a positive impact on your business and your life. And what I started doing was cataloging the books that I personally had read and completed. And then so I vetted only a subset of books that would meet this list. And so they are all on this website. In fact, I've got some more I need to add. I'm falling behind on having them added, and they're in no particular order. They're not alphabetical, they're not by author for the most part. You'll see a lot of Grant Cardone lumped in there right now. But the purpose of it is just find one book that you have yet to read that's in this site and just get it and go read it.
Brian Kelly:
You don't have to buy it from this website. That's the purpose of this website is not for making money. You click on those buttons that goes to Amazon. You can get them for wherever you like. Just find the book that you like, go find it or click on the button either way and read and read the next book. Because all of these books had profound impact on my life and I'm hopeful that they will of yours. And that's the reason I did this, so that the odds for you are greater to have impact on you. If they did already on another successful entrepreneur, hopefully the same will be true for you and that just decreases the odds of your wasting any time that is reach your peak library. And speaking of not wasting any more time, it's time to bring on our guest expert. Let's do it. Here it comes. Get ready.
Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. It is the one. It is the only Marco Torres.
Marco Torres:
Man. This is fun. Thanks for having me, Brian.
Brian Kelly:
Yeah, it's going to be a lot of a lot of fun, primarily because of you. You have a great personality. You're a lot of fun to talk to. And we're just going to have a blast here tonight. And I've got a frog in my throat. All of a sudden it'll go away. It will pass. So real quick before we get into this and before I give Marko the introduction, he deserves the proper introduction. A little bit of housekeeping you see right over his left shoulder, and it's on the right side of the screen as you're watching this live. The big insider secrets, they sponsor this show and that enables us to give away on every show a five night stay at a five star luxury resort. And you're going to be blown away about how they're able to do that and where that actually comes from. I'll give you a little hint. And I'm pointing over at Marco. Yes. It's going to be a fun, fun time. So you'll want to stick around to the end. You want to so you can enter to win that five night vacation stay because the man drinking the water right there is going to provide you with an amazing, amazing experience wherever you want to go. That's going to be awesome. And then a couple more real quick ones, and then we're going to get real busy with Mr. Torres. Here we go. All right. If you're struggling with putting on a live show together and you might find it overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Marco Torres. I am not kidding and grow your business all at the same time. Then head on over to carpet bomb marketing. Carpet Bomb Marketing. Saturate the marketplace with your message. And one of the key components that is contained in the whole carpet bomb marketing process is one that you'll learn how to absolutely master. And it's the very service we use right now to stream this live show on the Mind Body Business show. And as you can see, it's called Stream Art.
Brian Kelly:
And over the course of the past nine years, we have tried actually ten now we have tried a lot of different of these, quote unquote, TV studio solutions for live streaming shows. And streaming art, I have to tell you, is the best of the best. It combines supreme ease of use along with unmatched functionality. So write that URL down that you see on the screen. I'll say it out loud. For those of you listening on podcast, it is our ryp.im/streamlive no spaces all lowercase ryp.im/streamlive write that down, visit it after the show is over because the show is just now beginning because Mr. Marco Torres is here with us. I can't wait. There's going to be so much fun. All right. I'm going to give him a proper introduction and then I'm going to finally ask him a question and I will finally shut up in that. Nice, because this show isn't about Brian Kelly. It's about Marco Torres. That's what this show is all about. I'm not kidding when I say that. Marco Torres is the founder of Marketing Boots.com. He has helped thousands of business owners worldwide boost sales and scale their businesses by as much as five fold through the use of incentive based marketing. He teaches entrepreneurs how to saw sales and marketing through the use of value add incentives. It's a phenomenal concept. I love it. And that's instead of discounts. His Facebook group is home to more than listen to this 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program. We are going to get deep into that, I promise you. But now, formally and officially, welcome to the show, Mr. Marco Torres.
Marco Torres:
Hey, Brian, thank you for that introduction. It was awesome. I'm glad to be here.
Brian Kelly:
And the introduction is finally over, huh? That it's half the show right there. Yes, we do this every show. It's fun. I get to meet amazing, wonderful people like you. One of the things I like to open up the questioning with is what I call the foundation of one's either success or lack thereof. You've obviously got the success going, and for that reason I like to know what is going on in that big, beautiful brain of yours. Like, especially when you get up in the morning and, you know, being an entrepreneur can be arduous at times. It can be difficult and challenging and things can set us back, knock us backward. And knowing that and you've been through all this and you still go through it, it doesn't ever stop. So for you, Marco, when you get up in the morning, what is happening in your brain that keeps you driven, it keeps you motivated, it keeps you moving forward day in and day out constantly.
Marco Torres:
Thanks for that question. Now, gratitude is number one. You know, you get up and you step outside and I get up and I walk outside and I look at the sky and I'm like, thanks. I'm glad to be above ground. You know, I'm going to find things to be grateful for and then start the day from there, you know? But it's all about being grateful first. And then I'll sit down and kind of meditate about what I got to get done today and what's important, what are the priorities, kind of list them out and get going. And and my mission is really I learned this from Zig Ziglar book many years ago. It's about if I can help enough people get what they want out of life, I'm going to get what I want. And that's been working for me for decades now.
Brian Kelly:
I love that. And yeah. So I hope everyone's taking notes. I get I love asking this question. I open the show with a similar question and I also close the show with a question I love going to as well. Good bookends and I hope everyone is taking notes because this could be the most important part of this entire show is what is going on in the mind and the mind of a successful entrepreneur. If you want to be successful, then model everything you know as long as it's in your set of values. If it matches your set of values and Marco's not saying anything that really doesn't seem that outlandish to me, but model those who are successful copy what they do mimic. I don't hear too many people talk about that, but I love that. I heard you say that at the beginning of the show, and that has been my motto for decades as well. It's I been thinking about writing a book called Copy Paste Your Way to Success. I mean, don't steal that idea. I love that idea. No, definitely. No. But at the.
Marco Torres:
End of the day, it's it's you know, it's really why why reinvent the wheel? You want to follow what other people have done. And you and the other thing I liked about your intro, which has always been in my in my processes as well, is leveraging my connections, leveraging my, my network. Ever since I was a kid, you know, my first my first entrepreneurial experience I was in, I was I built a paper route at age nine. By the age of 12, I was I was featured on the front page of the newspaper and built the biggest route they'd ever seen. And I did that by leveraging people around me. I had a buddies of mine that would do all the deliveries to help me do the deliveries. And I did what I was best at, which was knocking on doors, selling the subscriptions. And then in those days we had to go back and do collections. We had to get paid. And because there was no Internet to pay your your your newspaper bill. So we had to go back, sell the subscription, and then go back in every week and get paid for your weekly, you know, for the paper. So I could pay the paper. But and then so anyway, it's always been about bringing partners together. I still have business partners today. I believe heavily in hiring people that are smarter than me to do jobs that I can't do myself. I think many entrepreneurs make that big mistake. They they want to do it all themselves. They think they can do it all themselves. They're trying to be control freaks and handle everything themselves. And at the end of the day, if you're not hiring others or outsourcing or getting some virtual assistants to help you, support you and automate things you are thinking to small and you will always be small if that's what you do.
Brian Kelly:
Yeah, I attribute all of that to when you say I can do it. And so look, everyone that says I can do this myself. You probably could. But why? You're going to spend 20 years reaching that goal of success versus three. And the one word that I attribute to anyone has resistance to getting help is three letters, and it's called ego. You know, we all have it. I have an ego. Marco has an ego. It's about putting it in check and controlling it and saying, You know what, I need to set that aside because I need help and I want to get help. Everyone wants to. They just don't want to admit that they can't. You know, they think it's an admission that they can't get it done themselves right. Is that what is that sound accurate Marco?
Marco Torres:
Yeah, I think so. You know, and they feel like nobody can do it as good as I can. So, you know, you or they're being there or they're thinking penny wise and pound foolish. They're, they're being I don't want to pay for that, so I'll do it myself. But it's just a you're delaying the process because there's only so many hours in the day and you're not the expert on that. If you're not the expert at it, hire somebody who is.
Brian Kelly:
Exactly. Yeah. No, how many times I've heard nobody can do it like I do it. And I'm like, that's exactly right. And that's actually probably a good thing because not because they're doing it wrong, but it's always good to have a different set of eyes and a brain looking at a different way from a different lens, especially like you, Marco and I, when we're were the head of our company or co head or whatever we're to, we're too associated with it to come up with the real creative ideas that typically you want people from the outside to look in and say, I like that about it. I don't like that about it. Not what you think, because what you think doesn't matter. It's what they think because they represent your client, your customer base.
Marco Torres:
Right. Right. Good. Good point.
Brian Kelly:
And so I love I love bringing on people to help me in my business, Vas apprentices and I give them minimal direction and I say, just show me what what happens. I want to see the end result. And I do it lovingly. I don't say, Oh, I'm going to challenge you. If it sucks, you're going to you're done. I don't do that. It's like, I just want to see what you got. And I said, You know what? I would never have done it that way. And that's why I love it.
Marco Torres:
Right? That's cool.
Brian Kelly:
I didn't learn that right away, though, Marco. And I'm sure you didn't either. I mean, it sounds like you started off pretty darn good, though, man. You had you had your finger on the pulse of success from the very get go. And again, I hope people are writing notes. It's, you know, bring in help, leverage other people's experience, their genius or their labor as well. Right. No need to do this on your own other than if you're just starting out and you're trying to build enough money to pay for them. I get that. We've all been there too. At least I have. I don't want.
Marco Torres:
To speak for myself.
Brian Kelly:
So yeah, I talked about body, you know, along with mine. And I'm curious for from your vantage point, Marco, because, you know, a lot of people think they either take care of their mind and go through all these self-improvement type sessions and seminars and things. Those are great. Nothing negative to say about that. But then they'll say, Well, I did that, so I really don't have to go exercise. Or if they exercise, take care of their body. It's like, Well, I don't need to work on my mind because I've already got I feel great. But really the mind and body are a team and I like to say the mind and body are your team and they're listening to each other at all times. So if one's not banging on all cylinders, as I like to say, then the team as a whole is suffering. And so for you, when it comes to physical fitness, how high on a pedestal would you put that in your life as far as being important to you?
Marco Torres:
Well, the older I get, the more important it's become. So but I sometimes feel more physically fit than I did, you know, 20, 30 years ago because I was overweight or, you know, young when I was a younger man. And right now I'm slim is back to a 30, 30 inch waist and I swim 30 to 40 laps a day in my pool. I've got a pool built specifically for lap lap, lap lap swimming. And so I get some decent exercise in every day. To me, swimming is the best one there is. And so really put on a good effort of swimming every day that I can. If the weather is right and I'm out there swimming and it makes a huge difference in controlling my diabetes that I happen to have. And, you know, and eating right with my wife helps me do that. So making sure I'm eating right. And again, the older I get, the more I'm taking care of it, because you realize that life is short and super short. You know, we none of us know there's no promise of tomorrow. So we need to keep it the body healthy as possible so we can keep moving on and accomplishing our goals.
Brian Kelly:
Yep. Gone are the days of being a teenager and we're going to live forever. Aren't the goodness I so resonate with what you just said? Completely, wholeheartedly. It's like become more conscious of all this than ever now as I get older because I'm noticing things aren't working the way they used to, I got knees that hurt and other things that go on, like, what the heck was that? And I'd go to walk up the stairs and somehow my left foot didn't get up high enough and I'm tripping over it myself. I'm like, I never had to think about this before. What's going on? Well, things, you know, you're aging. That's the bottom line. We're aging. And yeah, you start thinking about preservation and operate at a peak level of performance, though, for what what you and I are doing and other entrepreneurs, you know, you're serving a lot of people. And I know you want to be operating at your top, top level because a lot of people are depending on you, not just your employees, but also your clients. So and I definitely want to talk about let's let's do that now. So you are a founder of Marketing Boost and it's an amazing, amazing I call it a tool for helping market a business. And I'll let you take it away on explaining what it is, because this is amazing and I hope everyone does take copious notes and write down website addresses and all this. But I want. Here. It's straight from the master himself. Exactly what is Marketing Boost? How does it help companies? And if you have a success story or even to feel free to throw that in as well. I would love to hear about that. So I'll pull up the website as you eloquently explain what it is Marketing Boost is all about.
Marco Torres:
Thanks, Brian. So Marketing Boost is a, as you mentioned, a tool. It's a subscription service to be able for any small entrepreneur or big entrepreneur, we priced it at a price when we decided to go global that anybody could afford. So before I go explaining all of that, it is would start out with, hey, it's only $37 a month, so it's a no brainer to come on board as a member of marketing. Now, what do you get for $37 a month? We give you the ability to give away an unlimited amount of our travel incentives as your customer draw card. This is the tool to help you get clients to take action, to generate leads, to generate referrals, to generate reviews, testimonials, video reviews. We'll talk about. Depending on how much time Brian gives me, I give you all kinds of ideas on how you can use these complimentary hotel stays that we offer in currently over 125 destinations around the world, like three nights in Las Vegas, three nights in Orlando, three nights at San Diego, five nights in Cancun, five nights in Hawaii, seven nights in Phuket, Thailand, seven nights in Bali, 125 destinations. Plus we have hotels, savings cards in increments of. These are like different types of incentives, three different categories. So one is the complimentary trips, the other is hotel savings cards that come in increments of 102 hundred and 300 or $500 in cash credits that work like a gift card, but a little bit differently. They don't pay down. They don't pay the entire hotel stay. They pay down the price compared to experience or what have you. They'll save you between ten and 50% off compared to the expedience of the world. And then we have restaurant savings vouchers that can be that are going to save you money at about 100,000 restaurants and businesses throughout the US and Canada. And these are vouchers that can be given away as well, unlimited as a member of Marketing Boost. So in here, who is our ideal client? I mean, the people who use our services are business owners, sales managers, marketing managers, affiliate marketers, multi level marketers, online online retailers or business coaches? Insurance, direct salespeople, insurance agents, heck, even podcasters.
Marco Torres:
I think I know somebody sitting right to my left. Mr.. Mr.. Brian Kelly here who uses has been using, I think, marketing moves. I think you told me earlier almost probably almost three years as one of his tools to generate to to as a as a lead as a sweepstakes or a contest machine so that he can capture the everybody listens to his show. He can capture an email and a phone number or whatever he's asking for so that he can remind you of his next show and where to find it. And we're going to listen. So he's building a database using, if you don't mind me mentioning this as you being one of the users of our service Brian.
Brian Kelly:
Not at all. Absolutely.
Marco Torres:
Yeah. And that's just one simple example. I mean, he's using it to to build the database. One of the ways he's using it, I suppose, is to build that database that he can continue to email and remind everybody of his up and coming shows and what have you. But you're looking at on the screen here, a bunch of video testimonials that we've got. And these are experts in all different fields. I mean, Greg Blazer there in the middle of the digital marketer, and he's been using it and in a million ways. Alex Vidal On the bottom there is an insurance agent who's made a ton of money. Tony Matthew They're made over 500,000 with as a, as an agency. There's one guy scroll up just a little bit. So here's an example. A guy named Javier Rodriguez. His story is amazing. Javier has got tons of insurance agents under him. And what he came up with was a strategy of giving, of leading by giving. And this is something all of you could do if you were if you had access to marketing boost incentives. What he teaches is, is insurance agents all over the country that work under him to do is to support local nonprofits and fundraising, whether it's a local high school team that has to raise funds for for the football equipment or whatever charity he wants to teams wants to support. They'll go in and say, look, our company wants to sponsor your your fundraiser and we're going to give you six trips or ten trips that we're paying. We're going to give you these vacation certificates. You can auction them off and keep 100% of the money so you can do a blind auction or you can have a minimum bid for each of these certificates. And as the money comes in, you keep 100%. And and our company wants to sponsor the event. So you come across as the philanthropist, the good guy, the the authority and the community with. Obviously, you're an expert enough to be able to give away a dozen trips or whatever it is. And you're likely to end up with a with a with an audience, a captive audience to the day of the auction to just give a quick elevator pitch as the sponsor of the event, say, hey, I'm the expert in insurance and financial services.
Marco Torres:
And so or the realtor or the pool supply company or that we're the expert with home roofing. I mean, you could do this for anything and you can say, hey, if you ever need this or that and the other look for me. You know, we're the experts on that. And in the meantime, enjoy the show, enjoy the bidding. I hope they can't wait to see who won the trips. I want to hand them out to you. And so that's just one simple way that you can you can use these incentives. And Brian, I could go on with so many success stories on how to use these incentives. But the key is, is you can as a member for 37 and this is I hate to sound like a sales pitch, but you can use these incentives to add value to your offers versus discounting. Right now, we many of us entrepreneurs, we find ourselves competing. Everybody's an entrepreneur these days. You know, right now we have that big exit from people having jobs and nobody wants to work, have a job anymore. We're all we're all home based entrepreneurs or something's going on because everybody's got nobody's available to work anymore. So I guess they all started a business. And but then you find yourself competing heavily with everybody else and you find yourself wanting to discount the price just to stay competitive. And really, that's like the race to the bottom. You can go broke doing that. So we find we've helped hundreds of our clients to hold their price and we teach them to to add value, whether it be a marketing boost incentive or one of your own. Here's a tip. You can you can create value. Let's say you're a you're a gym. You know, instead of selling the 12 month membership, you might say, hey, if you sign up for 12 months, we'll give you the 13th and 14th month free. Or if you're a business coach, you might say, hire me for six months and I'll give you the seventh month free. So, you know, you can plug in your own your own value, add incentives to whatever your offer is. Maybe I'm going to give you a PDF.
Marco Torres:
The book I wrote last year is Included Free. The different things that you might have done in the past. You can include free to create that additional value add to your to your offers. But then the travel incentives for marketing boost are right now, especially right now, they're incredibly popular. Timing is perfect. I mean, over the last year and a half or so, people, some of our members were gun shy. Well, who's going to want to travel incentive during COVID? But believe it or not, those that were using it were still very successful with them because people still knew eventually I'm going to want to get out of my house and travel. And right now I call it revenge travel. People are I've never seen I've never seen so much of these certificates being handed out, so many of them being activated, so many of them being used. It's just like crazy people are really, really tired of lockdowns, tired of masking up. And we're all ready to go somewhere and take a trip. So in the minute that goes, if Brian lets me, I'll tell you how this business even came about.
Brian Kelly:
Oh, my goodness. Well, we have to do that real quick. I want to give a shout out to a good friend of mine, Don Hoperich. He's a he leads a chamber of commerce here local to where I live. And he's an amazing servant of other businesses. And. Good evening to you, too, Don. He says, good evening, Brian and Marco. Good to be here with you both tonight. And it's good to be here with you as well, my friend. I appreciate you for coming on. Yeah. And so many ideas, Don. I'll bet your your wheels are turning for everyone that's in the Chamber of Commerce right now. Every person could use this. It's phenomenal. And Marco's just barely touched the surface on the ways and means that you can use this. As you see, I'm this show is being sponsored by the Big Insider Secrets. It's actually a very close friend of mine, Jason Nast, who is using guess what marketing boasts, and that is how we are able to give away a vacation stay. I could give away ten, 15, 20. So that's the beautiful thing I love about. There's so many things I love about it, but not being not worrying about, oh my gosh, if I do another one, it's going to cost me extra. No, I use this as another example. Marco, if I may real quick, is I do a masterclass every three weeks on how to do live video, and in it I give away gifts. So leading up to it, part of the pull in the landing page, it's free. I don't charge anything for it, but I tell them that five people will be randomly selected to win a five night state of five star luxury resort. So I use it in various different ways, and one way is you could use it and be a sponsor like the Big Insider Secrets. Yet another way to think outside of the box. Just like Marco was saying with the fundraising, it's phenomenal. It's a it's a it's just a slam dunk. And come on, 37 a month has nothing and you'll want to stay to the end for two reasons. One is you get to see one implementation of how you can use his very system and his service. And two, he has a gift as well. You don't want to go anywhere, stay to the end because we got gifts galore coming out. And that's what Marco is all about. Give, give, give. Yes. So tell me, how did this whole thing come about? I can't wait to hear that.
Marco Torres:
So back in, we were in been in the travel space, my partner and I and I for four years. So we launched it. We had a travel website we were very successful with and we wanted to generate some video testimonials. We're trying to scratch our head. How can we get people to do selfie videos from the hotels, from the resorts, and brag about the hotel brand and brag about our brand? And so we could leverage the video testimonials and turn them into thousands of additional sales, which is eventually what we did. So we came up with this idea of, and here's the tip, here's when I'm done with this. You're going to love this idea. Brian. Here's a tip that any business can use, regardless of whether or not you're using marketing boost incentives, you need reviews. We all need reviews for whatever business we're in, we need testimonials. And if you've got video testimonials, it's even more powerful than anything else. If you had several dozen video testimonials, we now have over 30,000 video testimonials from people that have traveled to our hotels and resorts around the world more than any other travel website anywhere. And and here's how we did it. We did a survey when we expected folks to be at their happiest the day after checking in. So we would do an in mind you you believe in automation. So do I. One of the upsell products that marketing boost offers is an automation platform, but I believe you've offered that as well as get it from Brian. But the point is automation is required here. So we set up an automation to send people a message going, hey, you're how is how you checked in by now? How's the hotel living up to your standards on a scale of 1 to 5? How is that hotel live up to your expectations? How is our service coming about so far? And if they gave us back a four or five, we would immediately, automatically with automation, send them back a message saying, thank you so much, we're so glad you're having a wonderful trip so far. We need to ask you a huge favor. Would you please help us spread the word about that hotel and our service and give us, if you would, give us a video review from the beach or the pool or the bar or what have you, and do a selfie video and brag about their hotel brand and ours.
Marco Torres:
If you do that, we're going to reward you with a complimentary hotel. Stay on us. A bonus trip three nights in your choice of Orlando or Las Vegas. That's how we started. And that took off before we knew that we were getting dozens and then hundreds of these video testimonials coming in and we were leveraging them all over our website, turning them into thousands of additional dollars in sales. And I mind you people, most people are never going to here's the deal here. People aren't going to watch all those video testimonials, but the fact that you have them is social proof that will. Outweigh anything in writing because all the written reviews people are like, well, they could have been written by the owner. They could have paid somebody to write them, you know. But video reviews, you know, the hard to fake so and so there, you know, we had them and we were leveraging them. So again, that's the the value bomb there is. You need to solicit reviews. And one of the ways to do it is with a a marketing boost incentive. But if you don't ask for reviews, guess what? You're only going to get the reviews when people are upset, like say, you know, most of us expect to be happy when we buy a product or service so we don't ever get around to writing a positive review for them. Most of us don't anyway, and unless we're upset, if we're not happy, then we want to tell everybody in the world. So you're likely to end up at some point with some negative reviews if you're doing a lot of volume. So you want to make sure that you are doing your best to do that. That survey, when you find out they're happy with you, then you're going to ask them, solicit those people, you're there, your your brand evangelists, get them to give you a post. Various reviews make it easy for them. Send them the links where you need the reviews. You can throttle them to site. Javers shopper proved you know Googled my business Facebook and you can have those reviews automatically going to different different areas so that Google finds them and post you right up on top.
Marco Torres:
So that's the idea there. Now, the other good news on that survey, if they did give you a two or three or something, you need to know about it as well so you can jump on it, solve the problem and make the customer happy. And in that case, anyway, I forgot about why I told that story. The story was to tell you how Marketing Boost was born. So this was we were giving away these trips and when people started raising their hands saying they wanted to use that free trip, we promised, well, now we're having to pay for them out of pocket. So we're having to write checks to pay for these hotel bills to send everybody on the free trip. We promised we thought, well, this is expensive. We were making money on it from this idea was expensive. We got to do something. So we reached back out to our hotel partners and we said, look, we we know you've got a problem and we can fix it. You have a problem that we know between you and I and the four, four walls around us here, we know your hotel is never full year round. You have unsold rooms. You 70% of the year. I mean, you're full for weekends, you're full for holidays, you're full on special events, you're full for Easter week, etc.. But 70% of the year, 30% of the rooms go empty. And so we can put help you put warm bodies in those rooms. We can put couples in those rooms that are going to spend money at the restaurant, the bar, the casino, the spa, the the room service. They're going to spend money on the hotel. They're going to book extra nights, they're going to upgrade room types and so on. And so you're going to you're going to generate some revenue versus none on the 30% of the year and I mean 30% of those empty rooms. So a few of them decided to participate. And that's how we were fulfilling our own trips that we were giving away. And then we decided, wow, if we grew this, if we had, you know, instead of just two destinations giving us free rooms, if we had 100 of them, we could turn this into a standalone business and offer this to business owners all over the world, which is what we ended up doing.
Marco Torres:
We went out and found those relationships we already had with as a high volume travel business. We went out and solicited and now we have 125 destinations participating, hundreds of hotels that are in the mix. And and as you as you use Brian right now, some of them are even are phenomenal they can Cancun right now we've got a a triple a rated four diamond family of resorts called the fives in Cancun Riviera Maya area Playa del Carmen Puerto Morales. These are the one in Playa del Carmen. 15 restaurants and bars oceanfront, a four diamond resort, like you say, five star. And you can't go wrong with this property. It's an amazing resort. So I would recommend if you join marketing booths to give yourself a free trip to Cancun and experience this for yourself so that you can be an evangelist for this for our brand and start using this to grow your business in one way or another. There's a million ways to use these incentives.
Brian Kelly:
There was a lot of incredible wisdom this time. Yes. Dropping smart bombs, knowledge, bombs, bombs of wisdom. And you added value bomb. I like that one, too. Definitely. Oh, my gosh. And did you catch that, you watchers and listeners, the audience that did you catch that last idea? Give yourself a free trip. Oh, my. I mean, $37 a month. If you were to pay for it for a year, that's still not enough to pay for what the equivalent is in one trip. I would imagine so. Wow. So there's so many different ways you can utilize this. But obviously for businesses, this is genius. So thank you for coming up with this whole concept. Marco I'm glad and thank you for the back story. That was pretty cool. I, you know, I wonder things like that, how the heck are they able to do this? And for such a small monthly fee, it's unbelievable. But there are secrets in every industry. And like you pointed out, you know, they have a 30% open, you know, no capacity. People not aren't staying all the time throughout the year. So they have open. And so I like to always say this during the show when I bring it up as the prize giveaway is that this is a bona fide trip. So Marco, you can definitely chime in on this as well because what I always say is you're not going to be you know, you're not going to be greeted and then pulled down into the basement where they have a water drip torture machine and then they pitch you on a timeshare or anything like that. And I know this to be true because I know the Jason Ness, the CEO of the Big Insider Secrets, who provides this for us, that he's gone three times, he's tested it and said it's it's just like you're another person going to vacation. It just happens to be paid for.
Marco Torres:
Right? Yeah. No, thank you for pointing that out. So, yeah, there's no one. We decided to do this. We really decided we're going to revolutionize this industry and totally turn it upside down. We're not the first to be in the travel incentive business. Travel certificate has been around for decades. You know, you've probably seen whether you want a free cruise or this or that or the other. But most of all of our competitors, really, there are several things they do that we find to be done very wrong. One, these certificates can be expensive. I've seen them sold for as much as, you know, $100 each. So it gets too costly to be given away to these these these trips, too. They are competitors typically make them nearly impossible to use. The whole idea is for you to not use them. They'll make you have 60 days advance notice to travel. They'll they'll have stuff like, well, you got to choose. Give us two travel dates that you'd like to go. They've got to be 90 days apart. Essentially, they're trying to make it difficult for you to use the incentive with us, what we decided to do and or they have timeshare promotions attached to them, like you said. And so we decided No. One, there's no timeshare required ever with any of our incentives to there's we make it affordable for the business owner because the only $37 a month and three for the consumer who uses the incentive there's again it's easy to use. There's an online platform. After they activate the certificate, they can immediately just click on that and check the dates they are available and book the hotel, get instant confirmation, instant gratification. Now we are filling what would be other unsold rooms. So there's going to be about 35 to 40 weeks, a year of availability out of 52. So they're not going to be available for the peak seasons, Christmas week. You're not going to get a go snow skiing in Aspen during ski season. In other words, there's going to be some they don't need our help. The hotels don't need our help in either peak seasons or holidays or Christmas week or New Year's Eve or, you know, 4th of July, stuff like that.
Marco Torres:
So as long as you and your client can be somewhat flexible, there's going to be plenty of availability. The other thing that I should disclose here is a couple of rules. Like there's there are government taxes that need to be paid on these rooms. The government's always going to have their hand out no matter where around the world they're expecting their government fees, taxes or tourism fees. And so we have what we call an activation fee, which is paid upfront. And then the then after activated by those activation fee covers the government taxes and fees and then your client has 18 months to travel. Now you as a business owner can pay that activation fee if you want to. You can fund your wallet in marketing, boost and pay for it or do. What most of us do is we let the client pay the taxes and we just do a proper disclosure. So when we're giving away the free trips, we're telling people, hey, you know, you're I'm giving you the hotel rooms, you're up. You're going to be responsible for airfare, food and beverage and government taxes and fees. And so you do a disclosure, a basic, simple thing, and it's everybody's happy with them. And we have thousands of these being activated a week and and used. So it's it's very, very, very effective for many, many business owners.
Brian Kelly:
I love it. I was going to pull up a site to give an example of what you said with a disclaimers, because that's exactly what we do. And put a disclaimer that that you need to pay the resort fees we call them, I think, and that's it. But you also need to supply your own travel to and from. So if it's a long way away, you need to hop in a plane that's not covered. It's the hotel stay. But you can choose something nearby. I live in California. I could choose Vegas. I can drive there. It's not a big deal. But I don't want to go to Vegas anymore. I want to go to the exotic location so I'll get. No, I'm not. I have no problem with that. This is phenomenal. And I just love how, you know, it's nobody thinks anything negative about travel unless they're doing it for work. But, you know, this is for leisure and it's just a great from every vantage point, you're giving something away and it's something that people want and they're going to enjoy it. And they they just they jump through hoops. So like you talked about the the legal bribe that you give for testimonials, perfect use case for it. I love that. And yeah, giving away for incentives like I'm doing on the show. Stick around to the end because you want to enter to win that five night stay at a five star luxury resort. So you can use that as a strategy in your own podcast or live shows to get better retention of viewers. Now, they may walk around the house and come back and check in knowing that it's an hour long show and then say, Man, I hope I didn't miss it, but at least you're getting the retention nonetheless. But I think with people like Marco coming on the show, that doesn't happen. They're glued to the to their their set at the at all times. This is a phenomenal. So. I don't even know if I. I'm so deeply curious. I've got to ask the question. It may be super obvious and I may look like a goofball asking it, because what you are doing is is helping people to market their business in so many creative, wonderful ways. But for you, Marco, so you know, what you used to do ten years ago to market your business probably isn't the go to way today because marketing seems to change what is successful over the course of years. Kind of like the real estate market. It's always going up and down. So for you like right now because it could be different than it was before, how what has been the most successful form for you to market your business? If you can name one technique or strategy that you would say, that's it. This is my go to this is what's working for us now.
Marco Torres:
Well, for years it's been it's been Facebook marketing. It's been I mean, early on, I've been I've been an Internet marketer since 1996. I've been playing watching the rebel the the evolving marketing programs are available online. I was involved before, before, before Facebook, before Google and so on. But pay per click used to be bread and butter. Google used to be pay per click on Google and everything else was the mainstay for many years. And then they changed the rules. They took off. They made it harder for for the average for smaller businesses to play. And then it became Facebook. So we've been marketing on Facebook for decades, for almost a ten years right now has spent over $70 Million on Facebook ads for all of our different brands combined. So I should have been on a private flight with Zuckerberg, but never did. But but and that's changed recently dramatically. Again, another change kicking in because of the relationship with Apple and iOS 14, iOS 15 coming out. That's made it harder to target advertising on Facebook. So we're moving to different strategies. We're doing more of TikTok and, and YouTube and, and back to pay per click and just mixing it all up. Text messaging has been huge for me, by the way, going back to simple email and text messaging still works. So you've got to build that email database and you've got to have relevant content and be emailing. And again, it's an affordable way to stay in touch with your with your and revive. One of the things you can use marketing for is to revive an old kind of dead database, too. You can run contests and so forth to to create to get people back involved with with your with your opening their emails. Again, text messaging is huge if used properly and with relevant content. And one thing I'm doing right now is getting myself on interviewed on podcast shows like yours. Brian I'm using the podcast world and getting myself interviewed now on two and three or four or five shows a week. I sometimes do three shows a day, so I enjoy the podcasting that it's an opportunity to get spread my my story on in other people's audiences and what have you. And I find that to be now working very well as well.
Brian Kelly:
That is a huge one right there. And that is something that is working quite well right now. So it has been a. It's interesting because podcasting is for people that don't recognize there is a difference between a podcast and a live video show. Podcast is a traditional audio recorded only and then edit it after the fact kind of thing. So I like in a podcast, kind of like to the old dial with push button radio that we had in our car and our old Chevy pickups that Marco and I are the only two that ever saw one of those because we're the only two old enough to know. But that's what podcasting is a very, very old technology. Yet today it's a very new way of marketing and very successful. And I've seen and heard so many people just like yourself, Marco, on the success that you're getting from being on podcasts and your strategy the way you're doing it as being a guest. I would highly recommend everybody do that. Everybody, if you're not, if you don't feel like you have the chops to stand up your own show, you don't want to mess with all the stuff that goes behind the scenes. You don't have to. You just show up and follow some simple instructions. Marco followed him to a team I got. He came on as lighting was perfect as Mike was perfect, his hair was perfect. I mean, everything. And so what a great resource. And we met I'll say it out loud. We met you and I on pod match of all places. And I saw it and I saw a marketing boost like, oh my gosh, I know who this guy is. My buddy uses his services and oh, this is going to be fun. And this wasn't long before. Oh, my gosh. We got another great one. Okay, so we need another video testimonial for my good friend Don. I want to read this to you because this is powerful. He said, just want to let you know, I have been part of marketing boost for a couple of years now, and before I started to use a service and promote it, I had to check them out. Took me a year to be 100% convinced, but since it has been a great part of my giveaway shows and our members really like the opportunities to use the travel incentive. So yeah, straight from another very astute businessman.
Marco Torres:
I thought I read I thought I recognized that name Don with with as a member because I think he won a contest for marketing books not too long ago for something. And I don't know if I think he won an iPad or something that for doing for something I don't remember exactly what, but I thought I recognized the name, so that's awesome.
Brian Kelly:
Yeah. He's a sweetheart of a man, and he's he really cares about the businesses in our area, and he goes out of his way. I've never seen anyone so wonderfully giving and just wants other businesses to thrive that he takes it to heart. I love I love the people I get to know and and hang out with Marco. We're just going to have to maybe meet in the middle. You're in Florida. I'm in California. We can just both move to Texas and hang out.
Marco Torres:
All right? Yeah, that'd be good.
Brian Kelly:
Right in the middle. This is. This is fan. Oh, my goodness. I just checked the clock. I cannot believe we are this far into it. All right. So it's exciting. I want to I'm going to ask Mr. Torres a very profound question in the show. We're not quite there yet, so don't go anywhere. But I did promise everyone that if they stayed till the end and we're close enough to make this happen now, because you get to see his incredible system being used and how it's being used from our vantage point and give you some ideas. So every one of you who are watching this live right now should enter to win for a five night vacation, stay at a five star luxury resort, compliments of the big insider secrets and really marketing boost. And to do that, all you have to do is go to a particular website. So for this, write this down. Remember what I said in the opening show, write it down. Don't go there yet. You'll have plenty of time. We don't process the winner until like an hour after the show is over. Anyway, you have plenty of time to do it once we hit the end broadcast button. So here it is. I'll put it up on the screen. For those of you watching live, here's how you enter. Write this down. You want to go to our WIP dot I am forward slash vacation is go to report for vacation. All you have to do is enter your information. It's an opt in form. So it's your your name, email, address, your cell number and just hit submit and don't worry, we are not going to hit you with endless spam mails about selling you anything. In fact, what's going to happen is you're going to be put on a list that you can leave at any time. That's going to let you know when our next show goes live. That's all we're going to message you with. Promise. Unless you become the winner, we'll get you'll get a little bit more messaging because we're going to show you how to go get your prize. And that's where you're going to see the brilliance of this man's whole operation in work.
Brian Kelly:
It's going to be phenomenal. I can't wait. In fact, I'm going to do something I've never done before. Marco, on this show. And it's in your honor. Ecryone who enters wins howzat. Woo woo woo. But you have to be. Oh, gosh, if that isn't a moment, I don't know what is. Yes. Mic drop. They have to be watching this live. You have to be watching this live. So after this is done, it's recorded. That's no longer going to happen. I know when they come in, they're all time stamped. So enter to win and you're and you've won, period. All because of this man. You have him to think, not me. So appreciate you, Marco, for that. And we have another gift from Marco. And then we're going to drop that big question in just a second. Before I do that. All right. We have somebody that's excited about that. Yes. Phenix, Rising Travel Services. I love this. She says. Yeah. All right. Fantastic. So what I want to do is also Mr. Torres has a phenomenal gift that he wants to offer all of you. You know, he has a phenomenal service and it's only $37 a month. Well, he's going to even further blow your mind, so I'm going to let him take the reins and explain what it is he's about to give away. I'm going to put it up on the screen. Go ahead.
Marco Torres:
Special offer, special offer for listeners to this show. If you go to marketing boost dot com forward slash podcast, you can get 30 days of marketing boost for only $1. All right. Just giving it away for a dollar for entire 30 days and test it out. Navigate your way around, check it all out. See what it can see. See if you get some ideas when you join. You ought to book a we have a free onboarding training call that you can take a brainstorming session with one of our experts to walk you through exactly how you might use the incentives for your unique business. And and we'll walk you through it. And then I'd give yourself a free trip to Cancun while you're at it. So. Dot com forward slash podcast and get marketing moves for 30 days for a single dollar bill.
Brian Kelly:
A vacation, stay in Cancun for a buck. I mean, this guy's good at sales, isn't he? And come on. And then 37 a month after that, it's it's a no brainer. What an amazing, amazing giveaway. I'm going to say it one more time. For those of you that might listen, be listening on podcast, it's marketing boost dotcom for slash podcast and podcast is all lowercase of all the words there. Podcast is the most important that you make it all lower case marketing, boost dotcom forward slash podcast and get your subscription starter for a dollar and then enjoy your trip to Cancun or wherever you want to go that they offer 100 and what you say 120 some destinations.
Marco Torres:
25 destinations to choose from. Yep.
Brian Kelly:
So we have we have people having fun. She says, thank you, Marco. And then this this she's I know she's half kidding. Can I end my subscription? I think she subscribes and then.
Marco Torres:
End and start over for a dollar. That's good. Lord.
Brian Kelly:
I can tell she's having fun and getting around a little bit there. And it's been a joy having you on this show. Marco, I appreciate you for spending your valuable time. And with this, I want to end it end it on a really high note. And this question always makes that happen. It's a very profound question. It can be a little personal, but I ask every every guest the same exact question before we call it an evening. The good thing is there is no such thing as a wrong answer, Marco. It does not exist. In fact, it's the the exact opposite is the truth is that the only correct answer is yours. And the reason is, is because it's going to be unique to you. And that's really the only thing that makes it even a hint of being personal. It's just because it's unique to you. And so when I ask the question, you may have the answer like that, or you may need to ponder for a few seconds or minutes. Either way, it's just fine. Why? Because it's your answer and it's the right one. It doesn't matter. There's no failing on this whatsoever. It's so I get a lot of people get nervous because I build it up a little nervous.
Marco Torres:
Sweating, sweating over here.
Brian Kelly:
I love it. Oh, we got another I want to see. Yes. Phil, thank you. So one more comment from a viewer who says thank you. I 100% believe in video reviews and I'm pretty sure we use the same reviews system. So very cool. It's a big brotherhood and sisterhood. All right. So, Marco, are you ready for the big question?
Marco Torres:
Shoot before I get my pants off here.
Brian Kelly:
All right, here we go. Marco Torres. How do you define success?
Marco Torres:
Success for me is defined as helping when I help other people. So seeds for me, sowing success is helping sow the seeds of success in others. So when I help, when I help other people plant the seeds of success in them and then help them as those as those seeds grow and their businesses grow. And then together I can share in the enjoyment of the harvest. So I enjoy seeing and helping people and getting their, their, their stories and, and being a part of it. You know, the my mission in life right now is how many business owners can I help around the world grow their business, even if it's a little bit or a lot? And I've had people that one guy comes to mind and help them make an additional million dollars thanks to Marketing Boost. So it feels good to know that we are helping others. And and by the way, we also donate with every every one of those X certificates that's activated, we are donating to a cause of planting a tree for every donation. So we're helping plant more trees around the world and helping with sustainable tourism as well. So that's my definition of success.
Brian Kelly:
All right. And you know what's coming, don't you? Yes. One more.
Marco Torres:
Thanks.
Brian Kelly:
Oh, yeah. Thank you. Marco Torres, the man, the myth, the legend, the one behind marketing boots.com. So be sure to take him up on that offer for $1 for your first month. You can go almost anywhere in the world that they have a deal with hotels 120 plus destinations. So, oh, my gosh, this has been I've been looking forward to this one, Marco. And it lived up to my expectations. In fact, I think you surpassed them. So I appreciate you for coming on, sharing your wisdom, your value and your service, because your service in itself is a huge value to businesses. And that's why I didn't think it was I didn't feel like a pitch to me. It felt like this is a great marketing resource for businesses to help them build their list and make their customers happy. And it's a win win. And for $37 a month. Come on, man, that's. That's nothing. So appreciate you, my brother. If you have one final parting thought you'd like to give to a budding entrepreneur or someone who's in the beginning stages getting getting out of the chute. If you can think of something looking back on what you've been through and your experience to date, what would be one piece of advice that just jumps to the top of your head immediately to say, This is what I'd like to help you with?
Marco Torres:
Yeah, I've got I happen to have a book right next to me here that I reach out, that I, that I use a lot. And if you haven't read it yet, you might want to add it to your library and reach your peak library. And it's called if you can see it on the screen here, hypnotic writing. I got the glory here for whatever reason. Hypnotic Writing by Joe Vitale Hypnotic Writing by Joe Vitale. I love this book because it's a resource I use often over and over when I'm writing content, when I'm writing an email newsletter, when I'm writing a sales page for a sales funnel page for myself or one of my clients, which we helped do, by the way. But anyway, the the book is full of nuggets to help to help you write in a hypnotic way. What they mean by that in the book is where you lead people from one paragraph to the next and then to the next, where they just want to stay engaged and keep reading until you persuade them to do whatever it is you were trying to get them to do, whether it's whether it's purchase your product or service or follow you or again, whatever you're trying to accomplish. So it's a great book to read. You're not really hypnotizing anybody, but that's the idea. It's hypnotic writing. It's the the skill of of writing, engaging copy. And that can help any business. I mean, even whether you're writing sales letters or writing your resume, the book can be can be a big asset to you.
Brian Kelly:
That's awesome. I met him in person is going back a long time ago, 15 or so years ago, Doctor Joe Vitale and Mark Joiner was there. It was his farewell party. I don't know if you've heard of him, but he's been coined the godfather of Internet Marketing, just an amazing group of people. Back then, Joel Christopher, who was the master list builder, was there so many people that I befriended and got to know? And Dr. Joe Vitale was there. He was a phenomenal, wonderful guy. You know, I talked to him out in the hallway for a while. So I love that reference and I have not read that book. Shame on Me. So I'm going to go get that book next. And that's one one parting piece of advice that I would like to give to everyone is that when you hear people like Marco Torres, who has achieved such a great level of success, it doesn't even matter what level it is. Just maybe if it's a little bit more than yours, you always want to get to the next level, listen to others, especially when they recommend a book and when they recommend a book. Like when we got off to the stage here tonight, I'm going to go to Audible and I'm going to order that book. I hope it's in audible form. I love listening and it will be in my library and it will be there to be plucked up as one of the next reads that I go for. So just a word of advice to everyone. When you hear a book that is being touted by someone successful like Marco, then, and if you haven't read it, then go get it. I mean, do not waste a moment. Go get it right when the show is over or podcast or wherever you found or heard about it from. So that's my last piece of advice. Marco Torres, I'm not going to hold you any longer. I know it's getting late over there in that wonderful state of Florida. And I want to give you the respect you deserve and respect your time. And everyone who's been watching and listening respect you madly as well. Love you all. Don't forget to enter. You all will win a vacation. Stay. All you have to do is enter our IP. I am for vacation there. I said it one last time. Enter to win and I can't wait to announce all the winners on Facebook or wherever. We're going to have some fun with it. All right, Marco, that's it for me on behalf of this amazing, amazing man. Did you have something to say before I called it a night.
Marco Torres:
That I was going to say, stay thirsty, my friend. Stay thirsty for knowledge. Thirsty.
Brian Kelly:
I love it. I am thirsty. I'm going. I'm going to take a drink. All right. Afterwards. All right. On behalf of the amazing Marco Torres, I am your host. Brian Kelly of the Mind Body Business Show will be back again next week with another actually. We'll be back in a couple of days. We have another show coming up on Thursday, a rare two twofer. I love it. So be sure to enter to win. You'll get notified of when that show comes on and who's going to be on it automatically. So looking forward to seeing you all back here again then. Until then. So long and be blessed. Take care, everybody. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Marco Torres
Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
Connect with Marco:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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