Special Guest Expert - Mariko Frederick
Special Guest Expert - Mariko Frederick: Video automatically transcribed by Sonix
Special Guest Expert - Mariko Frederick: this eJw1jltrgzAYhv9LLnalRrOqq1BGu7abF-02pLBdSUiiC-YgOdSW0v--yNjle_ie770BopVjyrXuOjJQgTWIAFfWYUVYyymoEMrRsnx8igDx1mnpLTN_QZEVixxFABOifSD8m8syjUDHmaCtwnKGdlywwB0mbHoLqhvwRgT7x7nRVhBO05T0WveC4ZHbhGgJqeFnBs8IzqcWZvudf3n9QNklbq7uqxZvZYp50X7mF5m2KF4_Y-FWklGOH6z2hrAV1ZMSGtNTeBUBx52Ylxzq43bzvv3enJr6uGua-IANH_TeMMoMJ0Mix0Wod9pI7EJ_lvf7L20EYQ8:1mM0C4:AeDuxXt24BYj3ODQhB6sXoR8KbQ video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward
Only to fall? Two steps back. We're getting. And drip. How do we finally break through? That is the question. This podcast will give you. My name is Brian. This is the. Body business show.
Speaker2:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. Ooh, baby, we have another fantastic show lined up for you tonight because of our guest expert who you are going to meet very, very soon. It is Mariko Frederich. She's coming on very, very soon. Cannot wait to share her with you. Her brilliance, her experience, her what she's gone through in her life, how she's overcome. Amazing, amazing woman and amazing story. You're going to love it and you're going to want to stay till the very end. I kid you not. There's going to be a value packed show, as always and uniquely so each and every time the mind body business show is a show that I had put together with you in mind, the the small business owner, the entrepreneur, the person that's looking for that additional information to take them to the next level. And what I found in doing this show and in basically studying successful people over the last 10 years, I was just looking for what makes successful people tick. I found there were three components that kept rising to the top as I studied over that decade. And they were the three components that are the name of the show. Mind being mindset, where each and every individual I studied who was successful. Had a very positive, powerful and most importantly, flexible mindset and then body. They literally took care of themselves physically and through nutrition and business.
Speaker2:
Business is very multifaceted. There are many, many skill sets that one needs to master or delegate to others who have mastered those to really grow a thriving business. Skill sets like sales, marketing, team building, systematizing leadership. The list goes on and on. And we talk about those skill sets and what are the most important ones today. For each individual as they go forward, we might ask that question tonight. I don't know. We are kind of shoot from the hip and have a good time. And but I guarantee you, you will get value from this, especially from someone like Marico, because she is going to have some incredible wealth. Bearing value for you tonight, there are going to be bombs dropping left and right, you'll actually see them. It's it's quite fun. Smart bombs, bombs of wisdom. And I can't we could bring Iran in just a moment. But before we do that, another phenomenal trait of very successful people, I noticed, was that to a person, they were very boorishness readers. And by readers, I mean readers of books and not just any book, but they'll write books that will help propel them farther into the future for their own business and for their personal lives. And with that, I want to briefly segway into a very short segment I affectionately call bookmarks.
Speaker1:
Bookmarks for and to read bookmarks. Ready, steady, read bookmarks brought to you by reach your peak library dot com.
Speaker2:
Yes, there you see Richard Peak Library dot com right there. Hey, real quick word of just friendly advice is please, please, please, instead of clicking away and typing in the resources you're going to hear tonight. This being one of them. Write it down. Either type it in in your notepad, on your computer or get out, you know, an old fashioned pen and paper. I've got that with me right by my side. I take notes during this very show myself. And so the reason is, is because the magic happens in the room. And I would just hate for you to have your attention off somewhere else when Marico comes in and says something that could have changed your life forever and you missed it because your attention was elsewhere. Write it down quickly. Keep your gaze on attention on the screen if you're watching. And keep your ears listening if you're listening to our podcast after the fact. And be sure to take notes. And I kid you not. You will. You will propel yourself much farther and much faster by doing it that way. I just know that from doing it from experience. So appreciate you for listening to that. Reach your peak library dot com. That is a website that I had my team put together with you in mind. I know it sounds a little cheesy, but it's true. These books that are listed here are books that I personally read and vetted. And what does that mean? That means not every book I've ever read is in this list. Only those that actually had a profound impact on me, either in business or in my personal life or even in both. And but the interesting thing is, I didn't start reading until about a decade ago.
Speaker2:
I just turned fifty seven. I didn't start reading. Tell us about forty seven. I kid you not. And then I learned about the power, the sheer power of reading. It blew my mind how one could advance so quickly, just by reading very inexpensive books that you can buy on Amazon. And that's what those buttons do on this on this site. This is not a moneymaking website. This is a website for you, a gift to you so that you can go to a single place and know at least one other successful person has buried them. Does it guarantee that will have profound impact on you? No, but it increases the odds that it will. And so you can come here there in no particular order. See, the first one that jumps off the screen that you like, that you haven't read, or maybe you want to read it again. If you don't have it on yourself, on your person, just click the button, grab a copy, read it, and you can get it in any form you desire. I personally love Audible because I love listening to books more than reading. That's probably one of the main reasons I didn't read for so many years, because I just didn't know that reading would basically tire my butt out. I wouldn't finish the book because it was too aggravating to my eyes listening. I love listening to books. So anyway, that is there for you. Reach your peak library dot com. And you know who else is here for you and what else is here for you and is about to come on screen and join you and share her brilliance. You got it. It's Marico Frederick. Here she comes.
Speaker1:
She's come around. It's time for the guest expert, spotlight savvy, skillful, professional and deft, trained, legally qualified. And there she is, ladies and gentlemen, the one the only medical Frederich. Hello, hello. Hello, everyone.
Speaker3:
Hello, Brian. Thanks for having me tonight.
Speaker2:
Oh, my goodness. Welcome to the show. It's been a long time coming. I know and I know you've been through some serious things in your life, and we'll get into that as much as you feel comfortable with as it pertains to helping others for sure. Before we get started and dove in, a little bit of housekeeping, if you don't mind, Maréchal, I got to take care of my sponsors because that one that's right above your your lovely head there over your left shoulder on the right of the screen for watching live. It is the big insider secrets, a nice big red stamp looking logo. They are sponsoring the show. And for everyone who stays with us till the end of the show live, you will see. You will get an opportunity to win a five nights a vacation, stay at a five star luxury resort. And we get to do this because of Jason Nast and the big insider secrets. A very dear friend of mine. We do this every single week. So you want to stay on? We got a couple more and we're going to start extracting the brilliance from Mudgal. Here we go very soon. Now, if you're struggling with putting on a live show together and it's overwhelming and let's say you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Maréchal and grow your business all at the same time, then head on over to carpet bomb marketing dot com.
Speaker2:
Carpet bomb marketing. Saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. And it's a very service we use to stream our live shows right here. And then right now, as a matter of fact, on the mind body business show. And over the course of gosh, it's been almost 10 years now. I've tried so many of these, quote unquote, TV studio solutions for live streaming. And I'm here to tell you that streaming art is the absolute best of the best. It combines supreme ease of use along with unmatched functionality. So you see the link right there on the screen to write this down. Don't go to it. Take notes and go to it after the show is over. Are we happy that I am forward slash, streamline our wipe that I am or so extreme like you can actually get started for free and give it a good test drive.
Speaker2:
All right, back to the woman of the hour, Maréchal. And now we are going to give her the introduction she so richly deserved. Are you ready for this, Michael? Yes. Michael Frederick is the founder and CEO of Sole Priority. Her mission is to usher in a new standard for building and growing businesses that are aligned with your purpose. Her unique approach stems from her ability to help people around the world discover and embody the assignment on their soul and calibrate to a level of holistic success, life, clarity and abundance. They had only dreamed up. She works with Zillo partners and professionals who know they are meant for more, who can relate with this and are ready for a deeper integration of their life, business and spiritual path. Together with her clients, Marechal is changing what it means to be an entrepreneur. She teaches her clients to live the assignment on their soul, attract abundance and unapologetically create the life they truly want through their live online programs and mentorships. Well, we thought that's a good one. Morakot Frederick Welcome officially, formally to the show.
Speaker1:
Thank you. Thank you for that beautiful introduction, too.
Speaker2:
Oh, yes. And you wrote every word of it. That was beautiful. It was phenomenal. I truly I truly loved it. And what I love about that, Michael, I love to hear about one's business and what they stand for, their mission, their purpose, maybe sometimes their experience, how they've helped clients. There's so many different forms of these. And what I like to really do is I like to peel the onion back just a little bit and find out, you know, there's a reason for everyone where they are today. There's a reason for their level of success. There's a reason for their lack of success. And it's all because of what's going on between those those ears on their head. And obviously, you're having success, Marichal, and you're doing a lot of things. You're making changes. You're just a woman on a mission for you. I'm curious what is going on inside of that beautiful brain of yours? When you get up in the morning, what motivates you to keep going and do this day in and day out?
Speaker1:
I remember the day after day.
Speaker3:
So for me, you know, I think it's different for everyone. But for me, it probably goes back to when I was twenty nine and I had a near-death experience. I really saw what I was meant to do, and I struggled for over a decade because I was too sick to do it. So now that I'm healthy, now that I'm able to to to create what I'm here to create and do it, I'm here to do, you know, every morning I wake up and I'm I love what I do. I'm absolutely in love with my programs. And that motivates me every day.
Speaker2:
That it's so important. Is it important to love what you do? I mean, it sounds like a dumb question, doesn't it?
Speaker1:
But, you know, a lot of people don't.
Speaker2:
Yeah. So many people will go after the money or whatever the money stands for more than they will go after what really compels them and drives them. It's almost maddening to see that, in my opinion. I mean, have you have you run into people like that, Marco, and in your life experience all the time?
Speaker3:
And the worst part is it's it's just they don't know that actually the happy you are, the more aligned with what you're here to do, that you are. The more money you're going to bring in, the money will come when you align with what you're here to do. And yet we I think we are programed and trained and conditioned to go to school, get a good job and do something that will create stability and money. And it doesn't mean you're successful and happy. It means that you might have money and not be very happy or not have either.
Speaker2:
Where were you right before I stepped foot onto that college campus?
Speaker1:
I know you're telling me.
Speaker2:
And yes. Yes, is seen. Marco is amazing. Yes.
Speaker1:
Thank you.
Speaker2:
How are you? I hope I'm saying that right. Buchanan is saying hello to you.
Speaker3:
Oh, hi, Cindy. Oh, my goodness. Hello, everyone.
Speaker2:
They're just coming on left and right. Thank you so much for coming on. I love having people comment, interact and please, by all means, if you have questions for as we go on, then go ahead and drop that in the comments as well. We love we love all of this. So participation is very, very Welcome. So and especially by such a wonderful, loving crowd that you have here, Marco. That's fantastic. So talk about the fact that you've had some issues that come up in life and you things were changing. We had a little a very short chat right before we got on live here. And I was wondering, based on what you're comfortable with revealing, what has happened with you recently, because you did some major shifts as a result of a major couple of incidents. And I think it would be really good for people to understand that it's OK to make changes and to be awake and listen to the signs that are telling them to change. And I'm hope I'm on on part here because I don't know. But if you wouldn't mind telling that story, that would be phenomenal.
Speaker3:
Yeah, absolutely. You are exactly on par. So I think, you know, what is the key parts of business is leadership. But it's not about leading other people. It's about leading yourself. And it's about leading yourself and being able to hold it all. And so we did briefly talk about a couple of things that happened, and there's so much more. But, you know, you know, and some of the people here watching know that I'm my sister and I lost both of our parents within six months. My mom passed away last month and my father passed away in January. And it it changes you and it changes your perspective. But I think it can go either way. Right. You could either really be down. And and, you know, I think grief takes on different forms. And so it's OK, whatever happens. But for me, I just got real. I got real with who I am. I got real with what I'm here to do. I got unapologetic about all of it. And I just started to become even more of me and expand more into who I really am. And so that, you know, was it's been coming. But I think that was probably a really big catalyst for for what's going on now in my business.
Speaker2:
And so you you had a certain business model, a certain approach, and then after these horrible incidences occurred in your life, you made a major shift in change. I mean, what kind of changes that you make and what what has been going on in your mind emotionally as you're doing it? And now that you've you're still in that transition? Maybe. But what's going on in your mind? Is it is that a lot of feelings? Is it one of liberation? Is it of I finally figured out what I wanted, what's going on?
Speaker3:
All of it? Yeah. I mean, because, you know, as as a leader, as a woman, that any entrepreneur or any person, you don't have to be an entrepreneur to do this. But as as a being who leads herself into my own destiny, into what I'm here to do, you know, I do have to be able to hold all of it. And so that means I'm holding the grief, I'm holding the sadness, and I'm holding the joy. And so it's it really it really just got me honest about who I am and what I want to do. And so I'd say the really enormous change is I stopped doing what I was supposed to do. I threw out all the roles and I started creating my own world. And when I did that, it was like the universe was like, awesome. And then more started coming to me and I became more and more and more successful. And I just having so much fun. And I think that's probably like the biggest surprise is when I tell you something that sounds really sad that happened. And yes, there is grief, but being able to hold it all, there's also immense joy. Right. My parents were older. My mother was eighty nine years old. So this is not unexpected. And I'm able to finally hold all of it and hold the joy and hold the grief, hold the success and be unapologetic about it. And I say unapologetic about success, because a lot of times we have guilt around making a lot of money, especially if you have any kind of spiritual business, which I do. I help people build a business from their soul. So there's a definite deep spiritual work that we do. And to talk about that, the spiritual side of things and talk about making a lot of money. You know, people have issues with that. And so you just have to get over who you think you're supposed to be and just go be who you're meant to be.
Speaker2:
That is a great segway of a tip basically about look, because Maréchal, I know she helps people. She loves helping people. I personally want her to be showered in wealth. Abundantly. Why? What do you think she will do with that wealth? I hope she has fun with it as well as I know it. She will also do is scale her business so she can help more people. We want people like Maréchal and most entrepreneurs I've ever met. Everything that drives them is not them. It's helping others. And I love being around entrepreneurs because they are such you know, they're such a misnomer when people hear the word entrepreneur that don't truly know what it means. They think of somebody that's wealthy and snobby and snooty and doesn't want anything to do with anybody because of, you know, shows and media and all kinds of crazy stuff. But nothing could be further from the truth. This right here, I'm pointing at Marco. This is a perfect example of what a true entrepreneur is, someone who loves what they do, who loves because she's helping people. And my gosh, let's bestow blessings of massive wealth upon her from this day forward so she can keep doing what she's doing for a long time, number one.
Speaker2:
And number two, so she can help many more people exponentially more than what she's helping right now. She's she may be helping hundreds or thousands, I don't know. But let's let's have that help that grow by just putting that out there and saying, I wish and I bless Maréchal with massive, incredible wealth showered upon her. And absolutely. Absolutely. So that those who are so much. You're very welcome. And, you know, it's part of that is a lesson to each individual out there. If you're in the process, if you love helping people, if that's what's driving you, regardless of the service you're offering. But the result of your service that you offer, help somebody and then charge them what you're worth charging more than you think that you are worth, because we all devalue what we're worth and what we know and be OK with making a lot of money so you can do exactly the same thing and help more people. Just like Marco said, get over it and be done with it. Move on. No longer doing what you're supposed to do or supposed to think. Right. Monica.
Speaker3:
Oh, and I would say I want to push you even further instead of saying charge what you're worth. Charge what you want. Charge what you want to. Don't charge your worth because you're priceless. Let's face it, you're priceless. And so you're going to have issues when you charge your worth because like, am I really worthy of that? What do you want to charge? What's the no charge that charge that. And because what happens is you get lit up about a number like. I love that. No. Right. We all. I don't know. I have I have a favorite number. I get lit up about that number. The universe gets lit up about that number. Everybody else gets lit about that. Lit up about the number. And then the number starts dropping into my bank account. Because I love the number. The universe doesn't have any issues with money. Right. So I love that. No, I'm attracting that. No charge what you want to charge, not what you think you should charge, not what he's what who's doing what? Don't do any of that. Do what you want to do.
Speaker2:
Charge what you want to charge. You are priceless. Oh, that's a bomb dropping on 11. That's right. No, it's bombs. Wisdom's wisdom bombs. Smart bombs. That's that's Maréchal right here. She is dropping them. And I love that. That is fantastic. You are priceless. Yes. Charge what you want to charge. Definitely. And so many. So many. My goodness. I work with so many people where I see what they're charging. I'm like. And I know what they're doing. Are you kidding me? You got a 10x that. That is nowhere near what? Yeah. Mhm. Is 10x it. And that's the other thing for people that don't want to either make a lot of money or charge too much. Is that the perception one gets? So if you have a product that's ten dollars and someone else has the same part that that you have and it's very valuable, but they're charging one hundred dollars. Oftentimes people buy more of the hundred than the ten because they value it more just because. And so it's amazing how the human mind works, but just keep those things in consideration. Boy, I'm going off on the coaching and preaching train here, so
Speaker3:
I love it.
Speaker2:
You've been through a lot, and I'm very sorry about your situation.
Speaker1:
Thank you.
Speaker2:
I've lost my mom some time ago to breast cancer. Actually, this is because not because but for my wife, who is also going through breast breast cancer at this moment. So I shaved my head in support of her. And until she's declared cancer free, only started doing a couple of weeks ago.
Speaker3:
Oh, and it's coming. It's coming. We'll be celebrating her.
Speaker2:
It's going to be short really soon. She's been through all treatments. She's doing great. She's going to survive. We're not worried about that at all. But it's been you know, it's been tough going through the treatments and stuff. But anyway, you've been through a lot. A lot of I think anybody on the planet has been through their own trials and tribulations that they've been on this planet for any length of time. Chris Frederick, preach. Yes.
Speaker1:
I love it.
Speaker2:
I had to put that up there. That was great. So, yeah, you've been through a lot. And do you find, Marico, that sometimes that what life has presented us? Makes us stronger, even if it's a horrible situation or horrible incident. Have you ever noticed that
Speaker3:
If you let it, if you let it? Sure. Every single time, yes. Yes, absolutely. A thousand percent. If you let it. So if you don't stay in the story of how horrible things are and you let it expand you into who you're meant to be, let the universe do its job on you, then. Yeah, every nightmarish you can't believe this is happening thing can grow you and people go through. But but but what about my child died? What about, you know, really bad stuff again? It can expand you. I'm not going to say those things are a blessing because they're not. But I will say it will expand you if you let it.
Speaker2:
There's an old saying alos you can either let your circumstances control your attitude or you can let your attitude dictate your circumstances. And as the thing we all, you know, look, where we're on this earth is a broken hearts. We're going to go through trials. We're going to have issues. We're going to have loved ones passed. We're going to have illnesses come in. And it's our choice. Every one of us individually how we react and choose to react to that. Sure. Is it OK to be literally pissed off for a while when it happens? Yeah, we're human. We have emotions for a reason. Is is it OK to, you know, bereave a last one? Yes, please. I spend the time you need. But the whole thing is you have now you have the choices. Once you've gone past that initial phase is what do I do now? Well, it's your choice. You got two directions you can to go on a productive path. You can go to a destructive path. And goodness sakes, this is a lot of fun.
Speaker3:
It is. And then and then it's not even. What are you going to do? Who are you becoming? Who are you being now? Who are you being? In that moment of my world is falling apart. And who are you being? Because who you are being is really the key to success. I mean, that's it. It's not what you're doing. You don't need to do more as an entrepreneur. You guys are doing enough. Quit doing and start being be the person that like you're stretching yourself into being this phenomenal person. Even when your things are perfect, you're holding it all, you're holding it all. You're able to say, yeah, but my attitude is amazing. I am being that person because it's really who I am. And I'm not going to let the circumstance bring me into a being that I'm not, because that will attract everything you want or it'll attract everything you don't want. Right.
Speaker2:
It's just such timely information. Marichal, I can't tell you. I mean, it's like it's like you are reading my personal mind and saying this. You're the second person in a very short period of time that has brought a similar topic up. And I'm doing something right now in approach to my business that is not accepted. And it's it's also not not it's not accepted by people who are traditional salespeople. Let me put it that way. So people don't freak out and go, what are you doing? That's an unknown. It's called integrity. Nothing but, you know, full of character and integrity. Yeah. I spent a lot of time with people and I don't charge them money to give them value, but I'm doing it for a specific reason. And that's to make sure where I fit both ways before I even bring up money. But in the meantime, I get to help them. And I look and you said, you know, be yourself. Be, you know, be what? I forget the exact words you said. But they're on point about do what is you're meant to do. Do what feels right. That's what I'm getting from this. Do what you love to do. And I got that advice earlier, and it wasn't given to me.
Speaker2:
It was another guest on the show saying similar things. It's like when everything changed for them was when they started doing what they love to do, the way they love to do it. And so it may not be, though, the way your coach will tell you how to do it, your mentor, your partners and all that. But if it doesn't resonate with you, then what Marco is telling you is absolute truth. It's going to it's going to stifle your growth a little bit or a lot if you're not free. But look, she's a perfect example. She started doing what she wanted to do, what she felt was right deep inside and everything just opened up for her. And now things are going and flowing. Very wonderful. So you're you're a great example for people to listen to and to follow. And I appreciate you for coming on the show. I told you. I told you, I guarantee you massive value. And she's already delivered. In fact, we're going to call the show over now. I'm kidding. But she's put in a show is worth the value in half the time it would normally take. So I appreciate you for doing that, Maréchal. You're just doing it naturally because that's who you are.
Speaker3:
We just having a really great conversation. We've been looking forward to this for like a year. I think so. We have a lot to talk about. It's been too long.
Speaker2:
Yes. Thank you, Clarissa Bird. If you're watching for I know
Speaker1:
Right enough
Speaker2:
Together in your own special way, that was phenomenal. Who's also been on this show many moons ago? Oh, a long time ago. That's crazy. All right. I like to talk about business a little bit, if you don't mind, because there's one question I love to ask every successful entrepreneur. And the reason I love it is because everyone seems not everyone has a different answer, but they have a slight variation of it. And what used to work 10 years ago doesn't necessarily work today. And the same will be true 10 years out into the future. Mm hmm. When it comes to the wonderful M word, marketing, my I love marketing. I love everything about it. Why? Because it's so complex. There's so many choices, so many ways to do it. And it just it takes time to figure out what is the sweet spot, what is working today? What used to work, like I said, 10 years ago, isn't necessarily working today. So for you, Maréchal, right now, today, what would you say is your best and most powerful form of marketing for your business?
Speaker3:
You ready?
Speaker2:
I'm ready.
Speaker3:
Alignment. Alignment with who I am, what I'm here to do, alignment with me, alignment with expanding who I am. Expands others. It creates space for people to do what they're here to do. And that's what I do, is I help people build a business from their soul, what they're here to do, what their purposes. So when the deeper I align with who I am and and I'm just completely unapologetic about who I am, the universe. It's like marketing for me. And I and I am on social media. If you want like that human, you know, answer is I'm on social media a lot. That's why I market. How do people actually. How am I magnetizing myself? By aligning with who I am, unapologetically doing what I love, being a woman who can hold it all and is always expanding and hiring, a mentor who stretches me, expands me and, you know, blows my mind. So, yeah, that's I mean, honestly, it's it's when you say marketing is different than it was 10 years ago or, you know, it's different than it was last year, because now in we've come into I don't know if you know this and I'm going to get a little woo woo. So, you know, whatever. But, you know, last December, we shifted into a higher age. People are starting to wake up and become more conscious. And so those of us who have almost been like waiting for this moment, we're like, yes, it's here. So now we're really getting into what is wealth? What is alignment? Right. Who are you and what are you here to do? And so the way to market is align with what you're here to do. And what you're here to do is unlike anything anybody else is doing. So are there people out there building businesses? Yeah.
Speaker3:
Sure. And helping people Tunç. Is there somebody doing it exactly like me? Absolutely not. How do I know this? This is the. Oh, my God. You guys want to make a lot of money like this is it. This is the money. Create something that doesn't exist in this world right now. Treat it from your soul. So in my work, I say that I help people build a business from their soul. I can help find your gift and monetize your gift. Ok, great. What does that mean? It means what it means. I have a yearlong course. I have ways to do that. What I do that's different is what I call an alignment. An alignment is traveling into the realm that we go after we die before we're born, because remember, I had a near-death experience. So I bring spirituality into everything. So we go into the alignment, which is me traveling with you, me taking the whole class into the area, into the realm we go when we die or before we're born. We don't actually die. Story about that. And you get the answers that you need, because when you get the answers yourself, it's unshakable. It's like an unshakable truth. You know, it it's a spiritual experience. So that's how I'm helping people build a business. It's different than anyone else. You've heard Differentiator died. I think there's a book called that there's all these marketing things, but really it comes down to aligning with who you are unapologetically and creating from your soul. Something that the world has not seen. But you are here to do it. You're here to become it, to launch it, to market it, to make a lot of money off of it. So go do it. Don't apologize.
Speaker2:
I love every moment of that. So much so.
Speaker1:
Thank you. I got two of them.
Speaker2:
Oh, and there'll be many more of these people dropping bombs like that for sure. Oh, my goodness, we got em. Kovács from YouTube. Jane Eriko is awesome. Thank you. And he had the aligning. Yes. Yes. And so you are the first one ever on this show to answer it that way. And I applaud you. You know what? That form of marketing could be timeless and should be, you know, when I say it and it's
Speaker3:
Effortless and it's free. Well, OK. I invest heavily in myself. So I don't know if it's free because I'm always growing more. But it it when you do it, there's no more effort. There's no more hustle. You're just like.
Speaker1:
Being it's so much fun.
Speaker2:
Good luck to you, added hiring a mentor to that mix. Yeah, I think that's so valuable. So. Was there resistance or hesitation in your mind before you brought in a mentor and paid them to help you? Or was it just, I need it, I'm going for it now?
Speaker3:
So I've had a few mentors, and I'd say this is the best one I've ever had, because the other ones, you know, when I think of mistakes I've made, I've hired the wrong mentors that didn't see me. And see, I have a mentor now that truly sees me and really pushes me and expands me. And was there hesitation? No. I knew I wanted to work with her. I can tell you the dollar amount that I spend per month, I've never spent that before. And so there wasn't necessarily hesitation. It was just working and going, OK, that's what I want. Ok, you know, this is what I want. The money's there. So I really had to get away from. And that's a drop, how much per month? You know, and really like, no, I don't get to go there. That's not going to help but say, OK, this is amazing. I'm going to be a woman who spends that much on herself every month. Show me what you got. The universe. And it did.
Speaker2:
I love investing in your old self. And yeah, so, so similar to things. Oh, my goodness. You know, have you ever been sitting in a seminar or something where the speaker is about to unleash their wonderful program on you and you want it? You're like, this is perfect for me. I need this. And then that that little devil poufs on your shoulder and says, yeah, but you don't have the money. It's not there. It's not, you know, you know how much you have and blah, blah, blah. And that's happened to me time and time again until I learned a different way. And that was if I know it feels good, if I know it's going to be good for me, I have a crystal ball. I don't know. To achieve the results are going to be what I want. But you feel it intensely. You know, this is right down the I need this now. I just say yes. I don't care. I don't think about the money anymore. I say yes. How much is it OK if I don't have that in my bank account? I said, can we work out a payment plan or something anyway? If I had not said yes and gone in the back and ask them, then I wouldn't be where I am today. I wouldn't have the wonderful blessings in my life because I've grown immensely just from seeing that one three letter word called. Yes. And yeah, when you make a habit of doing that and be sure that you feel that it's right for you, because, you know, we have no right. It's like this is good for me. It's just that hesitation, resistance of the money part is what keeps so many people from crushing it like this young lady.
Speaker3:
And I mean, like literally you're giving away the secret of how to make a lot of money. That's it. When you know you want something, do it. Don't wait. Don't hesitate. Don't think about the money. Do it. And that was I would say that was one of the harder lessons I learned was you do it. Even if you don't have the money right now, you just do it. The money appears because you said yes, because you were aligned. Your your intuition was pulling you. You need to do this. And then your mind is like my overriding all your intuition, but your intuition is going to be the one. That's right. And we do that. We're like, oh, and you know, I would say it's Niños. It's expensive. Sometimes it's free or cheap and you want it. Why does your mind override it? Because your mind isn't really interested in growth and expansion and enlightenment. Your mind is like trying to keep you alive and safe. So if we stay where we are, then everything's OK and I'm safe and that's our mind. So if to be really careful because your mind is not on board with you expanding into the greatest, most amazing version of yourself, I think it takes some training. But that is exactly the secret right there, Brian, is is to say yes.
Speaker2:
Sweet, sweet. Up, up she's talking, she's more mobile. I agree with you. And Colebatch don't really like a first name, if that's OK. And she's here's the green light, she says. So true. Yeah. What a breath of fresh air you are. I mean, I didn't know you. We met. I don't even know. Did we even talk during that whole thing that we were on?
Speaker1:
Like, no, no, we didn't.
Speaker2:
Production by way of a mutual friend. Mm hmm. And for whatever reason, it took a long time to get on this show. And I'm glad, you know, the time was right. It doesn't matter when it happens. It's because it's the time is right when it does happen. And I appreciate you for spending a full hour, which we're not there yet, but, you know, spending your time. And you went through a lot to get on this show, as I know, because you were sent a lot of information and things to do to prepare for the show. And you did a great job. And the thing is, my whole goal is for you to shine, my guest to shine. I want you to be prepared. I want you to look great. I want you to sound great. I want you to be relaxed and present and ready what you are. If you did it all. That's why it's so successful, because you did the thing just like you always do. It's an example of who you are. You are already your you're you're showing by proof, by action that you do what it takes to be a successful person, period. And so I just wanted I know that she is a woman who lives by example, and I barely know her.
Speaker1:
And I can tell you that. Thank you.
Speaker2:
What she's done in preparation for her appearance on this show. And there was it wasn't any small amount. It was there were quite a few things to jump through.
Speaker3:
But you make it easy. You do make it easy. You are probably the most organized show I've ever been on. You make it very easy. So thank you.
Speaker2:
And it's so funny. I'm glad you said organization growing up person. Because if you get to the top of my desk right now
Speaker1:
And this the thing
Speaker2:
This is a great point, though, for anybody when it comes to quality and professionalism. I see so many people take the shortcut and it just does not bode well. I've done everything I possibly can to make the show as high quality as possible from every vantage point, from the graphics to the communication with Marico that nobody else sees up to the execution of it to go in through technical issues right before we started the show to all kinds of fun stuff, but being prepared and ready to tackle it. And when you do that in your business, then people notice that and it's a reflection on you, not so much just your business, but it it also permeates your business as well. It's anything you touch and have to do it. People are more apt to do business with you if they see a perception of quality being organized and professionalism. I mean, what do you think about that?
Speaker3:
Absolutely. Especially in the digital age when you're not buying a thing. You know, I'm not I just paid somebody a lot of money. I didn't get a phone in the mail. I didn't I didn't walk out of the store with anything. Right. And so with that, you really do need to be organized. Professional graphics need to be completely on point, because people that's what they're walking away with is sometimes like in my industry, they're walking away with with a mentorship or program, but they don't have a thing that they're holding that they're like, OK, I bought this thing. So you really have to be so organized, so polished, so professional. You know, my standards for my business is is honestly, it sounds really funny, but a lot of what I do what drives me is I treat people the way I wish I had been treated sometimes, not all the time, you know, so I've been treated really well. But when I look at some of the ways and I'm like, OK, I see how some people are doing that. I wish I hadn't been treated that way. I'm going to try and I'm creating my own world. Right. So I'm like, oh, so that means I could just do what I want to do. I'm going to make it up. I don't care if no one else is doing it. You know, it's like what feels good to me in the moment. My intuition is like, do this. And I'm like, ooh, OK. And I love spoiling my life. I love to showering them with love and attention and wisdom and whatever I can give them. So. But you do you have to be so organized and so polished
Speaker2:
And you bring up a really fantastic point that it's very important to learn the right things to do. And it is just as important, if not even more, to learn the things to avoid doing. And when you when you feel those things like you did Maréchal, and you say, well, I don't want to treat other people like I was treated at that time, so I'm not going to do that. I'm going to do what I know that would be better. I've watched sneakers. I'm a student of speakers, more than a student at the seminar. Now, when I go watch and I've seen some that just blow my mind what they're doing in a bad way, I'm like, what are you doing? Why? And, you know, I would never, never inherently on purpose do anything close to what they're doing. But that person also did some things I really, really liked and that were very profound. So actually integrated those into my stage time in the future. So you can take good things from people that you have a bad experience with, as well as just learn things that are. Be aware of the things that aren't resonating with you and just don't put those don't model that in your business, because some people just blindly model whatever they've seen by a mentor, even though certain things may not be in alignment with their value system. And you can see it, feel it, since it's like a dog sensing fear, you know.
Speaker3:
And honestly, if that happens, you need a new mentor because your mentor, you shouldn't have to like negotiate. Well, I like this part of him or her, but not that part. I mean that you have to be so in alignment with them. So if that is happening, you may have outgrown your mentor.
Speaker2:
Ok, come on. Now, I'm
Speaker3:
Asking you, do you outgrow your mentor sometimes? It happens. You can keep growing, you find someone in your like trying to grow to where they are and then you do and then you're having things you're like, I doesn't feel good. Hmm. Well, find a new mentor. You move out from them and then you get to because you're like, have this guilt of like, oh, well, I love her. I love. Now this is business. You're amazing, unapologetic, man. You're going to be so and I don't mean brutal or rude or any of that, just unapologetic about the fact that you are amazing, that you are here on this planet to do incredible things that the world has not seen. And you don't get to do that and be apologizing for how special you are. No, we're apologizing that your growth rate is exponentially faster than somebody else's. Now, don't apologize for that. Just keep going. Keep stretching. Literally what you want is on the other side of that. So just keep going. But I have like one of my classes I love it's called the unapologetic soul, because I had to I got to teach people like really break it down, like look at how you're apologizing for who you are. Right. And so it's you have to you have to integrate all of it. But yeah, being like completely badass and unapologetic about it and aligned with who you're meant to be and what you love. That's the that's what I love ushering in as far as like a new way of doing business and what an entrepreneur is.
Speaker2:
All right. Who out there right now can see and hear the passion?
Speaker1:
And this is
Speaker2:
Who out here believes every word she is saying is true? Like I do. I mean, who out here can really resonate? And then this feel good hearing what she's saying right now. For me, all of the above are true. And just in the comments. Yes. Oh, here we go.
Speaker1:
Yeah.
Speaker3:
Thank you. Thank you, Larry. Yeah. You know, there's a certain things that I don't resonate with, and I think a lot of people don't. And we think we're stuck with it and we're not. I just I got to this point one day where I just was so fed up with with how things were done and the conditioning that I had. And I was like, no, I'm going to make up my own world. I'm done with the rules. I've had a pretty good bird's eye view right when I had a near-death experience of what the reality is, what's going on here when I'm here to do. And, you know, it's funny because it's like, you know, you're here to do something. And then once you figure it out, you start going like, well, how are you? Well, who's doing? Well, what? You look for a template. You are the template. There is no template. It's you. It's what do you love? What feels good? What do you resonate with what you want to create? What do you not want to create? Right. So I just make up. I just make stuff up. And it's like as I make up what I love, the courses, I call them container. So the containers I create, you know, how I work with people, I just create because it's coming out of my soul. Right. My alignment's I didn't go to class for that. No one taught me that I knew how to do it because it was just what I've always done. And I actually had people tell me it's, oh, that's too much or you can't do that. That's people won't like that. Really?
Speaker1:
Well, yeah,
Speaker3:
You can't listen to them. You got to just do it. And that's probably the hardest thing, right, when you're doing something. I just a little rant now when you're doing something that hasn't been done and then you're like you kind of feel like, oh, my God, I'm like, oh, my God. Because it hasn't been done. So you don't know if it's going to be accepted Scott. You don't know if they're going to love it or hate it. Here's the thing. If you love it, the aligned Kleinhenz are going to flock to you because they've been waiting for you to do what you're here to do. They're literally like waiting for you to create an offer so that they can come and join your world. So you have to be so brave.
Speaker2:
I mean, think about it. Think about yourself when you're going through the process of thinking, should I do this? What is your intention? Is your intention good? Yeah, it's bad. If your intentions are good and you're loving it, there's no reason not to go forward no matter what anybody says, in my humble opinion. My goodness, everybody was responding back when I was saying how many are noticing her passion and hearing her passion and less? One hundred percent from Chris Frederick. Yes, it's frien. Oh, that is so true. I am the template. I love that. Thank you, Cindy Headly. Wow. What a great, fantastic group. And Batiste, my old friend, Batiste, fitness experts. You go girl and saying tell it how it is.
Speaker1:
Thank you.
Speaker2:
So this show's about you, but thank you, Batiste's. She said Bryan is a great. So that one's going nuts. All right. Appreciate that. I love everything you're saying. So it's so resonates because like I was saying before, approach I'm taking currently. It feels so good to do it this way. No matter all the backlash and talk I'm getting from coaches and mentors and it is happening, they're saying that's not that's not the way we tell you to do it. It's like, well, it's what's working for me. It feels good and I resonate with everything you're saying so strongly. This is amazing. Good gosh. I just looked at the time. I cannot believe.
Speaker1:
Oh, my God. That's what happens. Well.
Speaker2:
It's so true. Time flies when you're having fun. And also when you're getting great value and impact from an amazing young woman named Marichal Frederick. Oh, my goodness. Clarissa, where she been hiding you all these months?
Speaker3:
I love Clarissa. She's so much fun. She's she's she's a special soul.
Speaker2:
I agree. What so bright, so intelligent. I mean, Jiminy Christmas, she was an international supermodel at one point. And yeah, she's just so so. She works harder than anybody I've ever met. I mean, one of the hardest working people. She's amazing. So I'll be watching Clarissa. Yes. So it's Colebatch also knows. Of course it is. So it's a tight knit group here. I love it. Fantastic. Let's see. So there are two kinds of I don't know their employees that work for other people, and there are entrepreneurs that start their own business, take a lot of risk and jump off the cliff and then hope they have a parachute to to deploy on the way down. So for you, if you could pick a favorite part of being an entrepreneur, you know what aspect of being an entrepreneur really resonates with you? If you could if you could encapsulate that in just one word. What might that word be?
Speaker3:
Expansion. Because honestly, if you're going to be a successful entrepreneur in this new age, in this new paradigm, you are expanding who you are. So you have personal growth, spiritual growth, financial growth, business growth, scaling, right, and it's just expansion. I love it. I have so much fun at all levels. It's not business is not about making money. I mean, it's fun. I love the money. It's money doesn't exist when you leave this world. So it really it's not about money. It really is this this experience of expanding who you are serving others loving life, being in alignment, because that's what really matters. The money is a reflection. The universe is like, I love what you're doing. You want rectangular green stuff. Here you go. It doesn't exist. Right. I was teaching a class last night and we touched on money. And it was like people are like, oh, I don't know if I can make that and if I can charge that. I'm like, literally, if you were like universe, I really want to be a collector. And then all of a sudden you're finding toothpicks everywhere in the universe, like, look, there's going to that and you're excited. The universe is exciting to toothaches. And I'm like, well, what if you want green, rectangular, square pieces of paper? And the universe is like, oh, my God, look, it is a bunch of rectangular green papers just like you like. The universe doesn't have an opinion about it. We do. Our little human minds do. But, you know, get excited about what you do and who you are and who you're being in the business. And the universe will be excited, too. With little rectangular green pieces of paper
Speaker2:
And hopefully lots of them for everyone. Yeah. Watching for you or anyone that you know is here to do something good for others and and for themselves as well. And yeah, just go out there and crush it, make a lot of money so you can serve a lot of people and help more people. And again, like I said, it doesn't matter what your services, as long as you're helping people at the end of it or your product, then just and you love it. Everything medicalising it takes it takes some years to figure this stuff out, living on this planet, you know, to to go through life experiences that go through the horrific experiences you've been through of late Marico. And sometimes that's what's necessary to kind of kick us in the head and wake us up. Not that anyone's kicking your head. It's just that they kind of help steer you or wake you up. Kind of kind of smack your head to a different direction, know, oh, maybe I should go that way. And the cool thing is, not everybody has to go through these these experiences, because what they can do is simply connect with someone who has like Maréchal and she can just help you navigate those waters without going through those difficult times. And to do it in a much rapid or more rapid pace than if you were to do it all by yourself.
Speaker2:
Think of Maréchal as your mentor. I mean that just think of that. And when you get aligned with her. And we're going to bring up how you can connect with her in just a moment. Oh, by the way, she has a gift for you as well. I'm glad people are hanging on. I'm watching the number. Good job. Stay on to the end, because she has a phenomenal gift and it's got a timeline on it. So you don't want to leave. You want to you want to grab this right away. In addition to how to win a five night vacation, stay so you stick with us. I haven't forgotten. I won't forget. Never forget that good stuff. By the way, I do want to do that. I want to pivot over to your business, Maréchal, and go a little bit deeper into what it is you do. I'd love to give you the opportunity to tell people, like maybe what kind of person we know, their solo partners and other business folks, what kind of like from what you've dealt with in your experience, what kind of issues have they come to you with? And then what was the the journey like with you? And then on the other end, what was the end result for them if they've reached that point yet? Because I know you.
Speaker3:
Yeah. In like one minute. No pressure. So people that come to me, they do they know inside, like deep inside their soul. They're meant for something more. They're meant to do something. They can't figure out what that is. They're gifted. They're usually gifted or they have a message of some kind. Right. I don't mean like gifted. Like you're all psychic. I mean, like there's something that you're here to burst into the world to create. And so I do I help them create a business from their soul so that they can do what they're here to do. But I also help them become the person that can do that. I talked a lot about being unapologetic about who you are. So I have a yearlong container and I each within that year long container is 14 courses. And I teach live. I teach on Zoom and Scott coaching. I'm in your life, in your business, and I help people launch what they're here to create. And so I also do work do some one on one work with people helping them as well. But most people go straight into my program, whether it's a one time program, a masterclass or the year long. That's how I work with people. So I'm all about helping people. Do the personal alignment work so that they can become the person they appear to be? Birth, what they're here to birth so that they can create that business or scale that business. So my clients come to me and they already make good money, but they're stuck and they're burnt out about what they do. And they can't really talk about that. Like, you know, they can't talk about like I'm so sick my business. Right. You can't say that out loud. And so we start to pivot it and say, well, why don't you work in your gifts? Because when you work in your gifts with your gift, you don't get tired of what you're doing because you you're you're literally just being you and getting paid to be you. So I'm all about helping people make money, but in alignment with with their soul. What they're going to do is amazing.
Speaker2:
Amazing. So you'll definitely want to stick on. It's not going to be long from now. The gift that she has for you and you can see our website, their sole priority dot com Bessel. You will p r o r i t y dot com. So go visit that and get an about free masterclass. Wait on that one for a moment. We got something good for you. So definitely want to thank you for kind of letting people know what you're about, what they are for a yearlong course or program that has a for 14 courses in a container. I love that container concept. Where did that come from?
Speaker3:
One of my mentors.
Speaker2:
Oh, OK. That's interesting. It's a different way of framing it. And it's not like it is, of course.
Speaker3:
No. And it's all live. I don't do I don't do prerecorded stuff at all. I don't like it. I want to be connected to you.
Speaker1:
I love it.
Speaker3:
It's not fun. I don't talk to a camera.
Speaker2:
I could I mean, there are certain things that's good to do that for ancillary, like after you're done, if you need more details to record those things. But the interaction part has to
Speaker3:
Be like for me.
Speaker2:
Yeah. And certain services and certain product spaces. That's definitely the best way to go, for sure. If it's something technical, that's a tough one.
Speaker1:
Yeah.
Speaker2:
Do interactively is like I can't find it.
Speaker3:
No upload that would take forever.
Speaker1:
Yeah.
Speaker2:
No right click there now and now. Now control. Hey, you
Speaker1:
Know all that
Speaker3:
Nobody could know. But for what I do, I love I love alive. And you know, people jump in anywhere from one day to two weeks or weeks or the whole year. It's kind of whenever they feel like they want fantastic.
Speaker2:
I this clock is my enemy.
Speaker1:
So anyway, I
Speaker2:
Want to almost everyone who stayed here till the end that they would have the opportunity to win a five night vacation, stay at a five star luxury resort. We're going to do that in just a moment. And what I like to close out every show and plus, medical has a gift for you, so don't go anywhere. I like to close out every show with one special question, Michael. I love this question. And I cannot wait I cannot wait to hear your answer, because I know it's going to be profound. And it may be one word. It may be a paragraph. I don't know. I can't wait. It's going to be amazing. I love asking this question. It's how I close every show. But before we do that again, I'm going to now show everyone this is how you can enter to in that five night vacation state off five star luxury resort. And I'll tell you about Markle's and right after that. So if you're watching this live, this is for you that are watching like this is the one time you get to take your gaze away just for a moment and open up a new tab or write this down and you can do this after the show. So don't worry, there's not like a you have to get it done before the next five minutes are up. No, you can do this any time for the next couple of hours or so. So I'm going to put it up on the screen. So you want to go to a certain website and that website is r y p that stands for a reach your peak like company r y p dot.
Speaker2:
I am forward slash vacation. Our whippy dot. I am for Syesha vacation go enderlin. And we pick out a random winner each and every show and you will get a response if you are the winner, you will get an email telling you with fanfare and party favors blowing. No, just an email. And it'll be exciting though. You do want to enter this because this is an amazing, amazing prize that our friends at the big insider secrets give to us to give to you. It's just an amazing, amazing thing. And I promise you, it's not one of those where they all whisked away to the basement and beat you over the head and try to sell you a timeshare has nothing to do with that. It's a legitimate vacation state. I know that because Jason himself has gone on it three times. He's tested the very system that he gives us to give away to you. So enjoy that. I can't wait to see who enters. And then Michael has won. So let's do this first and then we'll end it with that wonderful question. So I'm going to bring up that other site of yours. And I'll pull it up and let you take it away and explain what it is these wonderful people are getting the opportunity to embark on. So here we go on this one.
Speaker3:
There we go. All right. Oh, here we are. Make money being you. So we've talked a lot about alignment and just being you. Well, I want to help you make money by just being you. So I happen to have a masterclass coming up on September 9th at 5:00 p.m. Pacific Time, 8:00 Eastern Time. And it is two hundred and twenty two dollars. But for your audience, for our audience tonight, I have a special code to get them in for free. Now, this is not one of the free Facebook courses. I can. I do master classes. I do. That's different. This is really me pouring into you and giving you the exact answers and doing the coaching with you live. So this container is two hundred and twenty two dollars. But if you're watching all the way to the end what you have. You can put in and I know you have a link for us. Reach your peak and you will be able to get that class, get into the container for free. And you'll also be able to watch the replay. So if 099, you're busy that day, that night, you can still go ahead and register and use reach your peak as the code and you'll get in for free.
Speaker2:
Thank you. I mean, sincerely, thank you for making us available to everyone that's watching here live. And yes, it's time that September 9th that's not far away. Twenty twenty one. So, of course, for you, listening to the recording, it's probably too late. It's OK. What you want to do is definitely go to social priority dot com and connect with Marco there and make sure that you let her know you saw her on this very show because she'll probably give you some extra special treatment.
Speaker3:
There are some actually, I'm going to leave it up for a little bit, because I know some people just aren't available for live. But if they do watch it within a short period of time, they will get the offer. They will get to get into this container for free.
Speaker2:
Wow. That's phenomenal.
Speaker3:
And this is what I do. The five D, this is what I do. The alignment I charge for that. I don't normally do those for free. So that's what that is.
Speaker2:
Yeah, it's a two hundred and twenty two dollar value right there. I love the two's very unique. I love it all. Oh, yes. And stuff says thank you. Well, look at that.
Speaker1:
Wonderful. Chris, thank you. Oh, that is a link
Speaker2:
In the chat. Thank you very much. That was a link shortener that I didn't have time to read on the show.
Speaker3:
I know many link right now and working on that one.
Speaker2:
Good job, Chris. Thank you for that. And even put in the discount code. Right. Thank you so much. Appreciate that. I think I think you might know who that is.
Speaker1:
Just might be
Speaker2:
Somebody that we know. That's pretty cool. Have that kind of support.
Speaker1:
Yeah. All right.
Speaker2:
So I want to one I want to say it out loud. So it's the the URL is our IP. I am forward slash sole priority, AMC. All one word. Our IP that I am forward slash sole priority. Amc discount code. Reach your peak altogether. Lowercase. So be sure to do that as soon as you possibly can to make sure you get it in in time. All right. With that. You know what time it is? You don't you Marcall.
Speaker3:
It is, yeah, it's it's time for this this amazing question that energy is building. I'm excited for it.
Speaker2:
And you're going to love it and just say, you know, and I like to you know, I know there was some build up to it, but I want you to know that there is no such thing. As a wrong answer. It flat out doesn't exist, it's just the opposite. The only correct answer is yours. It's what is unique, what makes you unique, and it's going to be unique to you. I've asked this question of, gosh, one hundred and sixty shows or so, and No. Two yet. No to have been the same answer. Can you believe that? It's amazing. Wow. Well, with that and it could take you you could have it like this or it could take you a few seconds. Either way, doesn't matter because it's your answer. It's the right one. So and I know you have you know how to like absorb that and own that and just say, OK, I get it, because that's what makes you tick right now. You're helping people do the same. So with that, are you ready?
Speaker3:
I am.
Speaker1:
I knew you would be. All right.
Speaker2:
Maréchal Frederick. How do you define.
Speaker1:
Success. Who?
Speaker3:
So I'm going to go a little deep here. Is that all right? It is the paragraph. When you leave this world, you see everything you did and everything you could have been. They show it to you. Or at least that's what happened to me. So for me, success is going to be when I leave this world when I'm old, that I can look at my life and say, yeah, I did it and have the universe. Nodding. Yeah, you did. That's success.
Speaker2:
You know, wouldn't be complete without the drop. I love it, I love it, and yeah, I had to be something else to experience near death and to see everything like that was like that could be another show by itself. Maybe we'll have you back. Well, I mean, the thing about it is it transformed you. It changed you in a profound way and obviously in a good way, because you're now impacting so many lives and you're doing it, like you say, unapologetically, which I think is so powerful. It's a powerful thing and unapologetically, it's very powerful.
Speaker3:
And if I could give everybody one gift, it's stop apologizing for how gifted you are. Quit shrinking from how gifted you are now. Smart you are from what it is you're here, whether it's wisdom or a gift like whatever, quit apologizing because it's not worth it. When you leave this world, you're like, oh, my God, what was I thinking? I always tell my clients, like, stop acting so human.
Speaker1:
Go do the same thing.
Speaker3:
Quit acting so human.
Speaker1:
I love
Speaker2:
It. Yes, Cindy, I really enjoyed the show. Yes. You know what? So I thank you, too. Thank you. Is the reason
Speaker3:
I have so enjoy this. Thank you. This has been a lot of fun.
Speaker2:
Oh, and I get to have all the fun. This is the great. I love what I get to do. I tell you, I mean, this is I am the most blessed person on the planet. I mean, I have an amazing wife who is my wife. I love what I get to do and talk to people like you. I'm a blessed man. And is it a perfect life? No, it won't be until I think the good lord takes me home. And then it will be perfect. Then that's OK. This is just a precursor, in my humble opinion. A group in the ad, Chris Frederick Gracious host Yeah. Chris? Yes. And Marco, you are so amazing. I cannot.
Speaker3:
So are you. This is so fun, Ryan. You are such a pro. This has been. I just love how we've just gotten to just be natural. So thank you. You know, real conversation is is that's where the coaching comes in. It's just real conversation. Nothing scripted. So thank you for creating this and inviting me.
Speaker2:
Oh, gosh.
Speaker1:
Thank you, Clarissa. Oh, I know. It's a love fest. I love it. All right.
Speaker2:
Well, let's see. We took care of the prizes. We're good to go. I think that is a wrap. Ladies and gentlemen, I appreciate you all for staying on there. Still hanging on, Marichal. And I want to say thank you personally for your time. Your time is precious. Thank you to your husband for allowing us to have you for this time as well, even though he's there supporting you. Thank you for supporting her. That's an amazing guy right there. I love that.
Speaker3:
Yes, that's a whole show, too.
Speaker2:
Yeah. As so. Oh, yes. I love I love any man that supports his wife and vice versa.
Speaker3:
Oh, and you know, I mean, you've. Yeah. Being bedridden, being sick like I was. And let your wife went through like there's a thing that the spouse goes through that you don't know until you're in it. So you're in it and you're here. So thank you. That's that's a different level. And I know where you're at.
Speaker2:
Yeah. Thanks to all the spouses and just thinks for everyone who puts others first and loves them. Like Maréchal, who does this with her clients, who you probably don't think of as clients, more like friends or the people you're responsible for helping to get more success in their life. So I appreciate you, appreciate Kris, appreciate everybody that's been on here interacting. You guys have been amazing, but we have to call it a night at some point. So unfortunately, that time is now. So. On behalf of the amazing medical Frederich, I am Brian Kelly, the host of the Mind Body Business Show. We'll be back again next week with another great episode. I can't wait to see you all there once again until then. So long, everybody. And be blessed. Take care now.
Thank you for tuning in to the mind body business show podcast at W w w dot the mind body business show dot com. My name is.
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Mariko Frederick
Mariko Frederick is the founder and CEO of Soul Priority. Her mission is to usher in a new standard for building and growing businesses that are aligned with your purpose. Her unique approach stems from her ability to help people around the world discover and embody the assignment on their soul and calibrate to a level of holistic success, life clarity and abundance they had only dreamed of.
She works with solopreneurs and professionals who know they’re meant for more and are ready for a deeper integration of their life, business and spiritual path.
Together with her clients Mariko is changing what it means to be an entrepreneur. She teaches her clients to live the assignment on their soul, attract abundance and unapologetically create the life they truly want through her live online programs and mentorships.
Connect with Mariko:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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