Special Guest Expert - Micaela Passeri
Special Guest Expert - Micaela Passeri: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have got an amazing, amazing show lined up for you tonight. I cannot wait to bring on our special guest expert. You are going to love her. She is an amazing young woman who is on fire. She is just a trailblazer who is helping women, female entrepreneurs and men too, to be the best they can be. And I cannot wait to bring her on and it will be very soon, I promise. But first, The MIND BODY BUSINESS Show. What is that all about? Well, for any of you that have not seen the show before, real quickly, it's all about the three pillars of success that I call it that I found in my travels. I have been studying successful people. And what I found is those successful people exhibited similar patterns and traits and they all stemmed from these three areas, one being mind or mindset, mindset being the subconscious mind, having an empowered rock solid positive.. and it's not all just about positive mindsets, it's about reprogramming your brain for greater effectiveness and success in your life. And the beautiful thing is our guest tonight, Micaela is an NLP expert, as am I. So we're gonna have fun tonight talking a little bit about mindset as well as other things. And body, I noticed that successful people tend to take care of themselves, and I mean, physically, that's by exercising regularly. It doesn't mean you have to exercise every single day of the week. It doesn't mean, guys, that you need to become a bodybuilder and look like Arnold did in his heyday. And ladies, it doesn't mean that you have to look like a supermodel. It's not about looks. It's about feel. It's about performance. And when you exercise on a regular basis, so many unbelievable positive benefits transpire. And we're not talking just exercise when it comes to body. It's also about nutrition and the things that you feed your body, the things you intake. And that was another trait I noticed amongst successful people. And then the third, of course, which is the sweet spot for everyone watching... is business, and business is multifaceted. And I found that those that are successful have mastered many of the areas that it takes to become successful in business. And that includes things like marketing, sales, systematizing, team building, scaling. It goes on and on. And the good news is a lot of that may sound you know, it may sound like it's just too much. "Brian, I can't master all those." The good news is you don't have to because you can outsource those things that aren't in your wheelhouse and bring on a team to help you. And collectively, you master all of these areas and then you become successful. And that's why I formed the show was to help you, the viewer. This show is for you. It's not for me, it's not for Micaela and all my other past guests, it's for you to learn to model from those who are successful who have achieved the level of success that you desire to achieve. And one final thing that I remember that most very successful people do is they're avid readers. They are very into reading books that help in all of these three areas. So with that, I like to very quickly segue into a segment I affectionately name "Bookmarks."
Announcer:
[Informational screen] Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
There you see it on my side. This is ReachYourPeakLibrary.com. And real quickly, for those of you watching right now live, or even if you're watching or listening as a recording, please do yourself a favor and take notes rather than going off and looking at resources. So Micaela and I will be giving you resources, different websites as the show progresses. ReachYourPeakLibrary being one of them. And the key is that the magic happens in the room, as they say. And so if you happen to be off looking at websites or researching other information while the show is going, then it's very likely you're going to miss one of the most valuable pieces of information that could be life changing from Micaela. When I bring her on, she's going to be bringing a ton of value. So I really not want for you to miss anything. So just stay with us, take notes. write it down, if you can, physically using a pen and paper because you'll retain it much better. But ReachYourPeakLibrary, What is that? I literally put that website together for you with you in mind, the entrepreneur or the business person, the person looking to find ways to get farther, faster. And what I've done is I have compiled a list of books that I've personally vetted. I've read all the books in this list. In fact, far more. I've fallen way behind and updating this list. But there are plenty here for you to choose from. And all of these just strictly go to like Amazon. So you click a button and you can purchase the book on Amazon in any of the forms that you desire, you know, audible or hardcover or Kindle, you get to choose. But the key is, is to start reading, if you're not reading already. If you are reading already, this is a good list you can go to and you might find a gem or two in here that you have not yet read. This just helps you to save some time in sifting and sorting when it comes to finding the perfect book to read the next one. And by the way, perfect book. It doesn't need to be perfect. The first one that jumps off the page that you haven't read yet. Just pick it and go with it and read it. Take action. Action takers are rewarded. Speaking of action takers, we have an amazing person waiting in the wings, chomping at the bit. I cannot wait to bring her on. In fact, guess what? We're not going to wait any longer. Let's bring her on right now. Here we go.
Announcer:
[Informational screen] It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big-league. Qualified.
Brian Kelly:
And there she is, ladies and gentlemen. The one they only Micaela Passeri,.
Micaela Passeri:
You got it.
Brian Kelly:
I've been practicing that name all night. Well, a little bit. Not too long. How are you doing, Micaela?
Micaela Passeri:
I'm doing much better today. I've been sick for the last couple of days. So much better today, thank you.
Brian Kelly:
Well, you look fabulous. You wouldn't know it from our end. Just glowing literally right now. Up in that beautiful high rise you're at. You're in Los Angeles, downtown as we speak, is that correct?
Micaela Passeri:
I am, I am. I'm at the City Club here in L.A. and unfortunately, you can't see the skyline anymore because it's dark. It's a little bit of the lights right there, but there was a beautiful sunset a few moments ago.
Brian Kelly:
Yeah, just moments ago as we were talking pre-show, it was gorgeous back there. But you know, that would distract from your beauty, so we're good, we're good. So real quick, what I want to do, Micaela, is to introduce you. But before I do that real quick, I want to remind all of our viewers, listeners that stay on to the end, because those that do, you'll have an opportunity to win a 5 nights day at a 5 star luxury resort in Beautiful Mexico. And this is all compliments of our good friends at PowerTexting.com. They are sponsoring the show with that trip. the owner of PowerTexting.com himself has used this very service, this vacation that we're offering for free. He has gone on a vacation to Mexico now 5 times. So it is not one of those timeshares that you're going to end up being wrestled into once you show up, it's a 100 percent above board and you get to enjoy yourself. So stick on to the end for that. Now, speaking of values, speaking of fun, let's bring on our wonderful guest, Micaela. She is an award winning emotional intelligence expert, international speaker, author and founder of the 'Love You Revolution' Training Programs, who is committed to helping entrepreneurs identify, resolve and release emotional and mental blocks in the way of their full success by freeing themselves from the conditioning of their life experiences and the trapped emotions hidden in the subconscious mind. Ooo, remember at the opening we talked about this. I'm so excited. There's gonna be fun. She helps her clients resolve issues such as low self-confidence, these are big, inner conflict, anxiety, fears- everyone has fears, procrastination- I don't procrastinate, well, yes, everyone does, limiting beliefs- that's rampant for sure, depression and business stagnation. There's one that hits home for a lot of people. She's trained in an NLP MER and emotion code. Micaela helps people on a soulful journey to discover their voice, become more self-aware and master their inner and outer relating to the world. This is like right down the path of all the NLP stuff that I've come to know and learned from the training. This is phenomenal. She's also the founder of the 'Love You Revolution' clothing line, talk about accomplished. Former co-president of the Santa Monica Wholistic Chamber of Commerce and current regional director for the Global Women Club of Los Angeles. Ladies and gentlemen, I now formally introduced to you, Ms. Micaela Passeri.
Micaela Passeri:
Hello. Thank you so much for having me and you read my bio really great. Never heard it read that way.
Brian Kelly:
Go. Go.
Micaela Passeri:
I'm going to have to record you next time.
Brian Kelly:
Well, it just so happens it is recorded. You can use that anytime you want. If it helps you in any way, that's what you and I are all about entrepreneurs. We love to connect people, to help people, to serve people. We're here to help each other lift each other up. Not to compete and push other people down. I can tell that from the moment I met you, this is several months ago during the summer, I believe, Micaela. And it was an amazing event there and I could just sense right away that you had that heart of serving. And, you know, just reading your bio, I could tell you're there for people. And what I wanted to do is what I love to do every single show is... So the bio tells us about your accolades. It gives us a good background of your experience, of the things you've accomplished. And then what I like to do is shift gears a little bit and now let's go a little bit more inward. We're not gonna go too deep, don't worry. But what I want to do yeah, what I want to do is find out what makes successful people such as yourselves tick mentally. What's going on in that beautiful mind of yours? And so like I like to talk about like when you get up in the morning, right? If you're like me, not everyone is, but if you're like me, wake up a little groggy. You kind of raise up, you swivel around your feet, hit the floor. You start to awaken and then that drive kicks in. All of the things that you've done that you've trained your mind to do, that you've reprogrammed your mind for, in your case with NLP and others when it comes to maintaining your positive and productive and successful mindset. What is it that you do, Micaela, on a regular basis to sustain this? Because it's not always perfectly easy, is it?
Micaela Passeri:
No, it's not. And it is you know, it is part of life. It's efforts and you have to be committed to doing it right. It's not something that you can just kind of haphazardly have happen. And so you've got to be committed and you've got to make a choice to do it. So the things that I love to do every day are meditate. I just recently completed a course in Vedic meditation. So I love to do my two meditation 20 minute sections every day. So I meditate to really ground myself and really relax and lower my stress response. Meditation is the first one. I also have affirmations. I actually wrote a book on affirmations and how to write affirmations. So there are certain affirmations that I say every day and sometimes I retire some when I feel complete and sometimes I write new ones. But I'm saying my affirmations every day. And then I write my goals down. So I really write down what it is that I want to accomplish, whether it's for the day or even at months end or a few months down the line or next year. I've got a list of the things that I want to bring into my life, so that I can ensure that I experience my life deeply and with fulfillment.
Brian Kelly:
Fantastic. And one thing I noticed, another pattern that I hear and notice, every single successful entrepreneur and that's everyone that's been on the show always have their own specified routine. Either it's in the morning or it's the night before or a combination of both, but every single time someone who has, anyone who has achieved success in their business and their life has a routine. And I like in that to something I call discipline. And I don't mean that in the negative term that many think about. It's a positive thing to have discipline, to have a routine. And the thing is, if you don't have a routine, as I like to tell viewers and listeners, is go ahead and model what Micaela is doing. It's successful for her. It doesn't mean it will be for you, but at least start and start that. Start with affirmations. That's a beautiful thing. And your goals, review your goals and update your goals on a daily basis. And those are all phenomenal. Those are just phenomenal tips to go forward. Affirmations specifically, even with, you know, in NLP we go into the subconscious mind. Affirmations is a conscious level effort. It is still very powerful, as you obviously know, because you practice it and so on. And so these are nuggets already for those of you that are watching and listening. I hope your writing notes already because this this is how we roll. We just provide supreme value. And that's why bring on the best of the best like Micaela to share her with you because this is all about her. She's an amazing woman. Speaking of amazing, well, you're very welcome. Speaking of amazing woman, it takes a lot of effort. It takes a lot of skills and skill sets to to acquire to become successful in any business. Would you agree with that?
Micaela Passeri:
Yeah, absolutely, absolutely. I think for some people, some stuff can happen a lot faster and easier than others. And sometimes it's phase of our lives like I can't speak for myself. There was a phase in my life where success happened really fast and kind of like unconsciously. And then there was another phase of my life where I was actually effort. And that's because, as you and I know, it's what's done in the subconscious mind, especially if we've experienced things that were producing a lot of negative emotions and a lot of negative self-talk. We might, right, deal with our actions and our success in a different way. So absolutely it is an effort, especially when you have very specific goals and very big goals that you want to accomplish. So it's about commitment and taking action.
Brian Kelly:
Yeah, and I loved in the bio that you wrote. It was amazing. I loved reading the part about, you know, freeing people from the conditioning of their life experiences because that's what happens, right? That's how we come up with our own specific limiting beliefs. It has nothing to do with reality. It's only our own life experience that programmed us into believing that. And it's not like it's your fault. And the good news is, is any limiting belief you have can be overwritten. If you want to think of a program, you can just overwrite it with something more empowering through using tools like neuro linguistic programming like Micaela can help you with, and that's amazing. That was something I learned somewhat recently. It was, gosh, seven, eight years ago. And then it just changed my life forever. That's all it did. Not a big deal, just changed my life. I mean, and I'm not a dramatic person. I don't say that lightly, I don't say that every day. The only thing I say that change my life is NLP because it did, profoundly. And the reason I'm bringing that up and kind of emphasizing it is if you are looking to have your life changed in a wonderful, profound, very safe arena, then we will give you a means to connect with Micaela at the end of the show. And don't go off searching for her now. You can write down her name, that's fine. But stick with us because she's got more golden nuggets for you. It's amazing. And that's where I found, Micaela, that all success, whether you have it or not, it all comes from one place, the same place. And it's our mind. Do you agree with that?
Micaela Passeri:
Yeah, absolutely. And what I wanted to say is something that you just spoke about is that it is part of the human experience. Conditioning is part of the human experience, nobody escapes it. It doesn't matter how rich you are, how poor, what color your skin is, how much money you got in your bank account. Everybody gets conditioned. But that's just because we're human, right? And so it's how then once we become aware, right, of our patterns and our conditioning is what we do with it, because everything is an interpretation. It's how we relate to the experiences that we're experiencing and what we make up about ourselves in the world, about that experience. And so, you know, I like to say "If it's to be, it's up to me". So if I want to create something, I get to decide how and I get to decide, you know, how and how much I'm gonna put myself in the game, right? So it is about getting your head straight, getting your heart straight and then taking the action.
The thing I love about it is both components are definitely there, meaning subconscious and conscious activities. I loved what you said is being aware. That's it. That's number one- Be aware of that. Yeah. You know, to be aware that there's issues that like I like to say... catch and I talk to...I have a team and I teach and preach to them. Catch yourself if you ever say anything that starts with "I have to..." And think about that. "I have to do the dishes" and nobody likes to do dishes, I don't. Well, I shouldn't say nobody, but I know I don't, most people don't. Instead, re-frame that and say "I get to..." So be aware that you say "I have to..." Now you say, "I get to..." And it just changes everything. "I get to..., What does that mean?" I mean, that's very subtle. Now the subconscious takes over and says, "Oh, yeah, I get to, I'm blessed. I have dishes to wash, I have a sink to wash.".
Micaela Passeri:
Exactly. "I have dishes to wash". People in the world that don't have dishes, don't have a sink, right? So we're very privileged and blessed to have the things that we have in our life. So exactly. It's not a 'have to' it's a 'get to'.
Brian Kelly:
Exactly. And so from the conscious perspective, easy tools and techniques like that can literally start reshaping how you think each and every day. And it all comes first, as you said, Micaela, with awareness. Being aware that you actually uttered those words out loud or even thought them internally, just re-frame it really quick as fast as possible. I love this topic. We could talk about nothing but mindset all night and I would be happy.
Micaela Passeri:
I know, same here. We can geek out for the rest of the night.
Brian Kelly:
Absolutely. In fact, I'm going to be doing some timeline therapy this weekend for a client, I can't wait. It's actually...
Micaela Passeri:
I love timeline.
Yeah, that was my first ever experience on the receiving end was releasing fear. And wow, I just said "I have got to learn this so I can help others" because that was amazing. And we're just talking about one of the five major negative emotions. I was like, wow, wow, wow. So let's shift gears a little bit, if we might go into the area of business, and the thing is, it's difficult oftentimes for... I see it all the time. People have a difficult time in acquiring clients, in bringing on new... I guess we can call them leads. It's just that's got kind of a negative connotation anymore, but they're, you know, getting more eyeballs to our business, to our message so that we can then help them. It's about helping them and serving them. And how do you, Micaela... This is something I'm always curious about. This is comes from like a marketing sense. How do you build your successful customer base? What what means do you... and I get it, there are many different ways to do it. But what comes to the top of your head is maybe the one or two go-to's that you use to create that successful customer base.
Micaela Passeri:
Yeah, well, I have a lot to say about this topic actually, because I do lead a group, a women's business club here in Los Angeles called Global Woman Club. And I see it with a lot of my members and a lot of the lady...and also my clients as well, that we say that we want more clients, yet we're not willing to take the actions and to do the necessary things that it requires us to do to get more clients. So I say this because I'm now on the other side, but I was once those people, right? But nobody ever, never really heard anybody kind of state it in that way to me. So... and I understand because we all have our stuff and we all have reasons why we're afraid to put ourselves out there, afraid to be seen, you know, afraid of rejection, ridicule, embarrassment, whatever that is. And so it's it's hard. Yet we also get to really kind of have a little chat with ourselves and say, okay, wait a minute, if I say I want clients, I can't just sit here and twiddling my thumbs and hope and wish that clients are gonna come knocking on my door, I got to take action and I've got to put myself out there. So the first and foremost thing that I would tell people is you got to put yourself out there. So what does that look like? Well, networking. Start talking to people. Start looking for speaking engagements, go speak about what you're passionate about, what you feel you're an expert in, what you know. That comes easy for you, right? What comes easy for you and difficult for other people. Those are great things to start speaking on. Really being courageous, even if you have that sense of fear of what might happen or what people might think is really still taking action, even though you're afraid, because that's when you're going to really build that inner confidence and you're going to see the results. Right. I know that wasn't until I really stepped out there and took that courageous step into speaking, into having, you know, having my voice heard and speaking my truth, that I started seeing people resonate. And the people that started resonating with me, eventually, either became clients or became people that I was networking part of my network so that I could either joint venture with them or refer people to them or they refer to me. So the other thing that I want to tell people is like when you you are putting yourself out there. Don't always think, "OK, I've got to get someone, I've got to get a client because it's not about getting a client. It's about putting yourself out there, allowing people to hear what you have to offer and about hearing your heart and your passion and your truth and then having them auto-select themselves in it. And then the people who auto-select themselves into your space, they might then become clients, but they might not. So it's really about creating the connection and creating the relationships that then will fruit into something. It's about really planting seeds, but it starts from taking that action. Right. And so what I would... it's a long winded way to answer your question, but it would it would be definitely just starting to put yourself out there through networking and speaking and sharing, sharing what you have so people know, because if you're not sharing, people don't know what you're about.
Brian Kelly:
Ladies and gentlemen, what Mikaela just shared with you is worth untold amounts of money, I'm not kidding. I mean, I got writer's cramp. I was writing, I was taking notes in the back because everything she is, she just said was so spot on and so like, perfect. All of it. It was amazing. Put yourself out there. I like to say just show up and continue to do so, you know, and that you just speak. Thank you for saying that. Yes. Get out there and speak. And, you know, get out of your comfort zone. You know, if you're feeling afraid and you want to develop courage, the one way to do it is, to do it and to do it over and over. Right. And the more you get out of your comfort zone, the more the more success you're going to find. Get in the habit of being uncomfortable and forget who said it. But someone said get comfortable with being uncomfortable.
Micaela Passeri:
Right, right. And someone else said 80 percent of the work is showing up, right? Because it's us, you know, it's us efforting inside our head through all of our resistance, our thoughts, our conditions, but really our considerations. That's what is the word that I was looking for is our considerations of why we shouldn't do it, right? So 80 percent of the work is going through all that interior conversation and interior turmoil to get there. And then 20 percent is easy. It's just you being there. Right, and sharing yourself.
Brian Kelly:
You said the magic word- resistance. That is the magic word and here's a beautiful tie in with this. Get together with Micaela and have her take you through timeline process of releasing fear that will reduce, if not eliminate much of the resistance that is going on in your head, when you come up to things where you know it's good for you and you feel that discomfort, that's usually your subconscious telling you "You're on the right track. Now just push, nudge, go." Once you go through the timeline therapy with Micaela then that resistance is greatly reduced if not gone, and you will now start moving forward in all the areas that are better and more empowering for you to improve in business and personal relationships.
Micaela Passeri:
Yeah, and I would also say if you feel uncomfortable, that's the reason why you should do it. Because the more uncomfortable you feel, the more... and you feel called to it that means that that's where you're supposed to go. So, if you feel uncomfortable speaking in front of a crowd, do it, if you feel uncomfortable picking up the call, following up on all the business cards that you've got at an event, do it. If you feel uncomfortable showing up on a show like this and talking about what you do, do it.
Brian Kelly:
And that's the thing. If you just make it conversational, I was just gonna say there are different ways for you to cut your teeth like some would say, "Well, where do I... I don't even know how to get on someone's stage, Brian or Micaela. How do I do that?" You can create your own like I've done here. In fact, I will peel the curtain back. I used to speak on stage quite often and loved every moment of it. I took a step back to rebuild... I just completely transformed and changed my business model, completely, literally five months ago. And so I said I better... I'm going to stop speaking from stage and build my platform and then get back up there. This what we're doing now, this life show is my way of continuing to show up and be on quote unquote "stage" until I'm ready to get back there on the physical stage, and, you know, put together after the platforms put together. And so this would be a perfect way for... anybody can do this. You all know this now. Facebook live, get your phone out, start practicing. Just go live. You get a friend to come on, interview them ,have fun, enjoy it, just do it. That's the bottom line. That's what Micaela is telling you. It's just do it. That's like a Nike commercial. But, you know.. It's so perfect.
Micaela Passeri:
Yes, exactly. And actually, you know, for those of those who are listening, there are lots of organizations just like Global Woman, right? So Global Woman is a speaking and PR platform. So when you come to our events, you get as a member, you get to speak, you get to actually... it's a place for you to practice and show up and test and tweak and, you know. So there are lots of organizations out there that you can join and just start.
Brian Kelly:
That's a perfect example of a kind, loving, supportive environment with which to do that. That's a great place, because now your confidence can get boosted to the point where now you can step out of the nest and go speak elsewhere outside of that comfort. And again, you want to do that. So don't just stick with a comfortable area with one group. Always look for that next step out. If you're asked to speak as a guest, speak, never say no, no matter how small a crowd or even what the what the topic is, unless it's outside of your value system. But that's one thing I learned is never say no. I've guest spoken on a young man's stage. He barely was in college and it was about poetry, a class or a group about poetry. I talked about entrepreneurship. I found a way to make it work. Just always say yes. Always say yes. That's that's just my tip for the night.
Micaela Passeri:
It's just like, what was his name, Jim Carrey? Yes Man? Is that the movie?
Brian Kelly:
My favorite, one of my favorites. I use that. I've used that in my presentation when I was speaking from stage. It's part of that's one of my slides with him there on it. It's awesome.
Micaela Passeri:
Yeah, it isn't a great idea. And it's a movie. It's a gripping depiction of what happens when you're always open and you just say yes to life, yes to what comes into your space and at the ends, everything's beautiful, all right?
Brian Kelly:
You know, that could literally be something that they use as a curriculum in school for entrepreneuralism. Is 'Yes. Man'the movie, you know, you got to take it with a grain of salt, recognize it is a comedy. So if you don't, you know, go crazy and say yes to absolutely everything in the movie. But it is a lesson, isn't it? It's a great lesson. It really resonated with me. I'm like, that's how you succeed in life, is you look for ways to say yes rather than No. Our typical go to is "Nah, its not the time now, no, no, no." That's because we were ingrained with the word no from growing up, you know? "Don't touch that, put that away, put that down.".
Micaela Passeri:
Yes. The human experience.
Brian Kelly:
There you go. You know, I've met a lot of people in the business arena. Some are in it, obviously, to me for a quick kill to get in, to make some quick money and to get out and really not worry about any value they left behind. I think we've all met people like that.
Micaela Passeri:
Oh yeah, for sure.
Brian Kelly:
You know. So that's a you know, that could be a success pattern for short term success. But long term, it's not something that that lasts. And, you know, some people will go beyond normal means to succeed at all costs no matter what. "I don't care who I leave in my my wake, my trail that I've run over." And so I'm curious because this comes up a lot where, you know, people who are struggling to succeed, want to have guidance and know, well, how far should I take that? And what are the rules governing that to keep me in a space of value. But I still need to stretch myself a little bit. So in that light, Micaela, what would you tell them? Like, how far are you personally willing to go to succeed? What would you go...to what extent? I'll just let you answer that, if you can, to help the people out that are struggling with that issue.
Micaela Passeri:
Yeah. Well, I guess it depends on your interpretation of the what are the costs. Right. So, the way that I would interpret that is what are the prices that I would be willing to pay? Right? So what are the prices that I would be willing to pay to succeed? Well, the prices that I would be willing to pay would be sleepless nights, you know, working hard, putting a lot of effort, being ridiculed, being rejected, maybe having things take longer than they would, maybe having to invest more money than I thought. Right. So those are the prices that I have been and am still willing to pay because you have to.. you know, success doesn't come... Nobody's entitled to success. It is something that you get to earn based on the value that you provide. And yes, like you said, Brian, there are some people that kind of maybe do things not honestly and not kosher, that aren't kosher. But if you're willing to stand in your value, stand in your truth, be honest, be transparent and then willing to take a look at the prices that you're willing to pay from a standpoint. Okay, well, what am I willing to do? I know I'm willing to keep going. Right. I'm just willing to keep going. Like I'm not going to.. I don't take no for an answer. I just keep finding a way to figure it out. And that's worked for me, because I'm also a pretty big risk taker. I will take risk. I take inspired action. For some people that's uncomfortable. So there are some people that might not be that way, but for me specifically, I go for it. So sometimes that means I might lose something, I might lose money, maybe I might lose time or sleep, but that's kind of... it's the keep going. It's just kind of keep going and take a look at what prices you're willing to pay for it.
Brian Kelly:
I'm glad you brought up the part about risk taking, because that is yet another attribute of successful entrepreneurs. It's it's almost impossible to become successful if you are adverse to taking risks. It just comes down to how big a risk are you willing to take for yourself and your own personal situation. And that's for you to decide. Yes. You know, it would be a good idea to bring on, say, a business coach and have someone help you along that path. Who's been there, who's done that, who has maybe regrets about taking it a little too far. And look, we're all human and that happens. I've done it. I've gone way too far. Oh, my gosh. I did so at the expense of my relationship at the time with my wife. And this is many years ago. Thankfully, she communicated with me and she was honest and I was able to help right that ship and now we're like, you know, two peas in a pod. But I've made mistakes, we've all made mistakes, we're all human. It will never be perfect, will it?
Micaela Passeri:
No, it's not going to be perfect nor, look the way you think it will.
Brian Kelly:
That is so true. And that's why being flexible is so important. Another attribute. And with neuro linguistic programming and tools like that, that's where you can become more like that. You can be more flexible. You can be aware of what you're thinking and saying and right the ship immediately and just start on down a path of, you know, progress, of performance, of moving forward rather than just, you know, trying to wing it. And, you know, there's no reason to reinvent the wheel. All you need to do is model success That's it. All you need to do is model Micaela and people like her that I've had on the show. Just model what they're doing. Meaning copy. Micaela, does everyone watching and listening, do they have your permission to copy you to do to follow your advice and do what you've been telling people that you do that help...
Micaela Passeri:
Absolutely, absolutely. So first of all, if I can do it, everybody can do it, right? And if I've achieved it, why wouldn't I want everybody else to have the same?
Brian Kelly:
Exactly. So oftentimes when I use the word model instead of copy because of the connotation that brings with it, that brings back thoughts of, you know, elementary school and rulers that would smack the back of hands for those who are cheating. Back in my day, they were allowed to do that. But it comes up with a negative connotation. But really modeling, you have absolute permission. And it's not just permission, it's you must, it's a necessity. It's a requirement for success is to model those who have preceded you, and guess what? Do you think maybe Micaela modeled some people to get where she is now? Yes. So just continue the process. Do what successful people do. Follow the recipe for success. You only need one. One recipe is all you need. There's many out there. Just pick one. And one is right next to me, and then just follow. And guess what? It'll be much easier path than if you tried to reinvent the wheel. That's an ego play if you're trying to do it all on yourself, by yourself. I used to do it, I've got ego, everyone's got ego. But the sooner you can let go that ego and allow help to come in. Get coaches, get help, get a team and get training for your mind through Micaela and her team. Then you know, now you're on the path to success, big time, quickly. Much quicker than before, let's put it that way, because success, like you said, doesn't come that quick. But you do need to be persistent. Have discipline and... but you need to have the right tools, coaches and resources. So there's a lot.
Micaela Passeri:
And the other thing, Brian, that I wanted to say is you can model, right? But then you make it your own. I've modeled people, but I've put my own spin to things, my own personality. So you can model, for example, me or Brian. And then just put your little flavor to it, your little tweak. It doesn't have to look exactly, but just what feels good to you, you just do it.
Brian Kelly:
And that's a great addition, because now you are being authentic to yourself. And those that are meant to connect with you will be connecting with you because you're doing it from your own space, your own twists. If you're just mimicking like a robot of like someone else who is successful and you're doing everything exactly the way they did it, well, they're going to be falling in love with that other person, not you.
Micaela Passeri:
Yeah, or it might not feel authentic to you. Look, just like you said, I remember many years ago I was coaching with someone and this coach, she was advising that I... it was just something that didn't feel authentic to me. It felt kind of like slake or slimy in a way, like the way that she was doing it. So it didn't resonate with me. So I wasn't gonna do that. That didn't feel right to me, Right? So I just shifted it to what made it feel good to me, right?
Brian Kelly:
Man, you bring up a great point. My goodness. So just listen to what she just said. Everyone she was working with someone that there was no value. I won't say no, but there was not a full value alignment. Their values were not the same across the board and the cool thing is, instead of just shunning what she learned from this individual altogether, she took those things that she could use and implemented them and integrated them into her own approach. And this is something very important. I have seen so many speakers on stage. I've gone to way too many events over my life. There are some are like that shaky snake oil salesmen and women and others are perfect and wonderful and integrity based. I learned from every single one of them, in fact, one of the most shadiest of the people that I ever saw, I'm not going to mention any names. I learned a lot from that individual and incorporated some of what I learned into my very next presentation. And so it's OK to learn from even those that you're not in value alignment from. That's what I got from what you just said, Micaela, and that's phenomenal.
Micaela Passeri:
Yeah, and you find your own alignment. You find your own alignment.
Brian Kelly:
Yeah. I mean, I have spoken from stage, I've been given advice to dress certain ways. I'm like "I don't dress that way. But OK, I'll do it." And then I just don't feel right. You know, it's little things that's that's not... nothing wrong with that. It's kind of like wearing a team uniform, you know, in a sense. You know, but it wasn't that big a deal. But I just... it's that it could be something that subtle as well. Make it your own when it is your own place to do that. Like if you're helping someone else out. Well, it's best to probably conform with them as long as it doesn't go too far out of your value system, which dressing a certain way that didn't go out of mine at all. It was just different. Like I don't like that. Where I'm sort of like, "OK, I'll do it." Phenomenal. My goodness. We've done... we have... you have given so much value in our short time already. It's it's just unbelievable. So, you're like the perfect human being, right? You've never, ever stumbled. Everything you learned and model the right things. Everything just fit. It was perfect. Never had an issue from that day forward, right?
Micaela Passeri:
"Nahhhh"(points thumbs down) or should i say "Nahhhh" (crosses hands).
Brian Kelly:
And so to, you know, appeal to those that are human like us. What would you say if you know, this is far from a learning standpoint, What would you say some of the biggest... maybe just pick one of the biggest mistakes or hoops that you've had or experience that you learn from that helped propel you even further into the realm of success.
Micaela Passeri:
Whew, man. There's so many to think of. I think the biggest is probably not trusting myself. So finding myself in situations where maybe I could have put myself forward and I didn't. I held back and then it came back to bite me, right? So those are situations and other situations could be maybe just not communicating clearly, that's another place where maybe I was too scared to either communicate exactly what I felt or what I thought, and then in not communicating, then there was a big, big miscommunication, right? So those would probably be the bigger ones. You know, since just being clear, not holding back and communicating authentically.
Brian Kelly:
And see just the fact that you say those, that's a testament right there to you. You know, people be aware, like Micaela is, about those things that happen because you use those as learning points and you can improve from there. And it doesn't mean you're ever going to be perfect and you'll never make that mistake again, but it'll be, you know, there'll be less probability that that will ever happen. Not trusting myself, that could also be, you know, because it's nerve wracking. You know, it's gonna get you out of your comfort zone. I know I can do this, but dead gun, I'm nervous, right? And then not communicate clearly. My goodness. I mean, learning to take cause for all communication is huge. You know, if two people... if I'm talking with somebody and they don't get what I'm saying, I've learned to say, well, that that's on me. I'm either not listening intently enough or I'm not communicating in their language well enough. And so when I take that, we get to the solution much faster. And it's kind of like, you know, for guys, it's like that's another ego swallower. Like, "This is not me. I'm messing up" And we don't want to, no one wants to be wrong, Right?
Micaela Passeri:
No, and actually, you know, you bring up a point. We're a hundred percent responsible in every situation. So like if you and I, Brian, had until a discussion or a disagreement. I'm 100 percent responsible. You're 100 percent responsible. So I'm a hundred percent responsible of how I show up and how I interpret and same for you. And then somewhere in between there, we find a common ground where we can either agree to disagree or we agree or we disagree, Right?
Brian Kelly:
Yeah.
Micaela Passeri:
So, yeah, it's taking ownership of ourselves and taking over ownership and being responsible for what we create, even if it's not what we want to create.
Brian Kelly:
Exactly. And for those of you that are in business watching and listening, think about how this can impact you in your communication with your current clients, with your future clients, you know, to be at cause and say, "Well, I'm not getting this point across properly. So let me adjust myself to enable that to happen either by listening more intently or rewording." And you know, a lot of this you can learn techniques using neuro linguistic programming on better communication skills. There are so many cool ways to do it. I'm not going to give away here, but neuro linguistic programming is often thought of mostly as a personal development tool, which it is and it can be and I have applied it directly to business. In fact, that's how I learned it was in a business orientated setting, I guess if that's even a word orientated... oriented. Yeah, and so I learned at first on how to use it more effectively for communicating with, like I said, clients, teammates, members of your team. That's just part of what we utilize NLP for. It's so vast, it's so amazing. And that's I guess that's one of the messages I want to put forth to everyone watching is to connect with Micaela. You know, there are many, there are several NLP practitioners across at least the United States that I'm familiar with. If for any reason, you know, you're unable to come to L.A., maybe you're watching from the East Coast and you just can't make it. Let's have a discussion and figure it out, because between myself, Micaela and and our our respective connection bases, we can hook you up, get you set up. But I would first recommend someone that I have worked with and know personally, like this young lady to my left, frankly, because that's what this this show is also partly for me to have you showcased. And that's what I want, because that's what we do. It's help others to get the word out to, you know, shout the word promote you, help me market you. I mean, I'm telling the truth. This is what we're doing, I'm helping to market...
Micaela Passeri:
And I appreciate that. Yeah, I appreciate that. Because these are ways and how we we put ourselves out there, right? So, yeah, absolutely. If anybody's interested in NLP, I actually combined NLP with emotion code, so emotion code is more of a heart based modality. So I combined the two together because I feel that when I combine the two together, I can actually serve my clients in a more well-rounded and holistic way. So I use both modalities when I work with people.
Brian Kelly:
Love it, and I've looked it into I have not doubt gone all the way through, but like EFT and others to do the same thing, to kind of stack, if you will, with different technologies on each other. Because, yeah, why not. It'll just be more empowering, more powerful. So there you heard it, right here (Points to Micaela). You get it all. Not just one amazing science and technology, but two and I'm sure there's more because after reading that bio, My goodness! that's amazing. All right. Let's lighten the load a little bit. That was kind of a big question about making mistakes and I love your honesty about it. And you thought you thought it through, you could tell it was authentic and we've all been there. I think every one of us has been there. And those are... those can be big mistakes that can be very costly, and learning from them and being aware of them first and then learning is very important. But when it gets down to it, you know, we're doing all this for a certain reason, right? We're serving others, we're looking to earn an income so we can serve even more and scale our business. But when it gets down to it for you personally, what makes you happy?
Micaela Passeri:
What makes me happy? Well, you know, I asked that question to myself many years ago when I actually started on my own journey of evolution and self-discovery and really stepping into to that bigger conversation for myself and what I discovered when I asked myself that question. I actually asked myself two questions, what do I love and what makes me happy? And obviously, you. What do I love? I love my family, you know, I love travelling, Nina, all of those things. But when I thought about what makes me happy. The biggest answer that I got was making other people happy. Like, what makes me happy is really supporting someone else's journey of evolution because I know where I was before and I know where I am now. I know the journey that that it took for me to go from A to B, and I know that it's totally possible for everybody else as well. And so I get the most joy and pleasure from experiencing transformation. And when I experience other people's transformation, they're happy, and so then I'm happy as well.
Brian Kelly:
True to form that you are a servant-first based, heartfelt entrepreneur. I could tell that from the get go. And that's that's very common. I love the same thing. I mean, that was resonate with me so big, as you know, before I jumped and transitioned my business into what I'm doing now, I was in the fitness arena and nothing made me happier than seeing their progress. You know, we get on weekly calls and just get an update how they're doing, once a month do measurements not every week and then see how they're improving, listen to what they're saying. I used NLP in this fitness approach. So it was both mental and physical. They hear their reactions, their responses from people that they know saying "You seem different, what's going on?" In a good way. And it's because we just finished an NLP session, a breakthrough session the weekend before. The stuff like that, it just makes you swell up with happiness, with pride, with joy that you had a positive impact on another individual. And that's more than money, that's, I think, what makes the world go around. Yeah, we need money. That's that's like a... it's an artifact of what we do, but it's not the reason why we do what we do. Cool.
Micaela Passeri:
You knew that was going be my answer?
Brian Kelly:
Of course, I'm a mind reader, too. No kidding. Now, you've been an entrepreneur for quite some time now, and... Have you ever had an actual job?
Micaela Passeri:
Oh, yes.
Brian Kelly:
And so now you've seen both sides, right? And so this one I love to ask because the reaction is usually quick, but it doesn't matter, there's no competition here. But if you were to characterize your life in one word, if you were to characterize your life as an entrepreneur, in one word, what would that word be?
Micaela Passeri:
Oh, as one word, as an entrepreneur?
Brian Kelly:
Yes.
Micaela Passeri:
Daring.
Brian Kelly:
Oooo, love that. I'm writing that down.
Micaela Passeri:
Because I dare. I've gone to a place where I can say that I dare to stand out, I dare to serve, I dare to expand, I dare to share, right? So, yeah.
Brian Kelly:
I see a book in you on that title 'Daring". Wouldn't that be awesome?
Micaela Passeri:
I'm going to write that down. Where's my pen and paper?
Brian Kelly:
And we actually have a good friend of mine, Ken Rashan, who's on watching and commented earlier. That he can help you with that if you need any assistance in writing the book. He's helping me with my book. I'm writing Mind Body Business as we speak. Well, he's an amazing gentleman. If you want a connection later, let me know then I can set that up for you. He's an amazing guy. He was on the show as well. We're close to the end here. And there's one more question that I love to end all of my shows with. It's kind of an intriguing question similar to the 'in one word, characterize your life as an entrepreneur', similar in that the answers are quite wide and varied to the question I'm about to pose. And the interesting thing is no 2 answers as of yet... I've done over 70 shows now at the time of doing this one and no 2 answers have been identical yet. It's so cool. And so if it takes you some time to think of the answer, don't worry about it, that's cool. Do whatever works for you. If it comes to immediately, then it comes to you immediately. If it comes to you three minutes from now, then it's OK. It's your answer. It's very personal to you. That makes sense.
Micaela Passeri:
Yes.
Brian Kelly:
With that said, before we jump into that. I promise those that are watching live that I will tell them a way that they can win a 5 nights day at a 5 star luxury resort in Mexico. Here is exactly how you go about doing that. So you now have our permission to take out your phones if you're not already watching on your phone and text the word PEAK, P-E-A-K to the phone number of 6 6 1 5 3 5 1 6 2 4. So you want to punch in the numbers if you're gonna call it of 661-535-1624 and then in the little message area, just punch in the word PEAK, P-E-A-K and that will come directly to my Power Texting account. Again, this is sponsored by Power Texting and I am using their very functionality, their technology to give way this wonderful, amazing price. So go ahead and text the word PEAK to 661-535-1624 and we'll announce a winner. I will message you directly through Facebook. We'll get that information from you after the winner is chosen. Do that right now real quick, finish up, because we're going to come back with our closing question. Our amazing closing question for the amazing Micaela Passeri.
Micaela Passeri:
You got it .
Brian Kelly:
I'm nailing that tonight, that's good. Better than normal. OK, now in all seriousness, are you ready for this wonderful question?
Micaela Passeri:
Yes.
Brian Kelly:
All right. Here we go. Micaela? Well, how do you define success?
Micaela Passeri:
Oh, that's a good one. So success to me is really the degree to which you engage. So it's the degree... to the degree that you engage in life is to the degree that you're gonna be successful. So if you just sit on your couch and do nothing, what's gonna happen? Probably not going to be that successful. But if you actually step outside your comfort zone, take action, go out there. Make things happen, you're probably going to get to a certain degree and level of success. So I would say it's really how you engage, how you engage with life, how you engage with your business, how you engage with your clients, how you engage in your marketing, you know, all of it. So it's what's the degree of your engagement? That's what I would say.
Brian Kelly:
Wonderful and true to form yet again a different answer than everyone previous to you, which is phenomenal because it's a very personal thing. You know, it's a subjective...it's very... Is it subjective or objective? I always get that.
Micaela Passeri:
Subjective.
Brian Kelly:
It's unique to each individual what their definition of success is and that's phenomenal. So it's basically you feel your success if you are participating and playing full-out.
Micaela Passeri:
Yes.
Brian Kelly:
And that's phenomenal. I love that definition. In fact, I don't dislike a single definition of success that we've had on the prior sixty nine plus shows.
Micaela Passeri:
They're all good.
Brian Kelly:
Yes. And oh, by the way, we do have one more gift for everyone watching and listening and that gift comes by way of this young lady sitting to my left right now. Like to describe what that is and how folks can get to it. I will do my part to put up the information as you send that out or talk about it. So go ahead.
Micaela Passeri:
Absolutely. So, you know, my specialty is emotional intelligence, otherwise known as E.Q. and so if any of you listening or watching want to know the five emotional intelligence, the key steps to becoming a master in your life and business, you can go to www.YourEQ.info. So, YourEQ.info and you can fill in the little boxes there and you will be emailed the cute little download with the five keys to life and business masteries, the five emotional intelligence keys. You can also, if you're not in front of your computer and maybe you're on your phone, you can also text EQ to 31996. I think that's it, right? 31966.
Brian Kelly:
I've got 31996 on the screen.
Micaela Passeri:
OK. There you go. So 31996.
Brian Kelly:
I hope that's right.
Micaela Passeri:
It is, it is. I was just... I'm a little dyslexic so Yeah, so text EQ to 31996 and you'll get the same PDF e-mail to your inbox.
Brian Kelly:
Fantastic. Wow, what an amazing, amazing show. So much of value.
Micaela Passeri:
Thank you so much for having me.
Brian Kelly:
Oh, God. Thank you. You know, thank you because, you know, you're recovering from a little cold or an illness that had you down just recently. Thank you for showing up like you're practicing what you preach. You're... this woman, you want to get connected with her and to do that, what's the best way for them to connect with you directly?
Micaela Passeri:
Well, they could they could look me up on Facebook under my name, Micaela Passeri. You can email me at [email protected] or you can call my office 42424-258-0428.
Brian Kelly:
Awesome. Awesome. Well, Micaela, we're gonna call this a show, a very successful one, a very value packed one.
Micaela Passeri:
Thank you, thank you.
Brian Kelly:
I think I'm going to start charging for people to watch our live shows because the value is just incredible. Appreciate you so very much. I know you have things to do.
Micaela Passeri:
Thanks so much.
Brian Kelly:
I know you have things to get to right after the show's over, so I don't want to detain you any further on behalf of Micaela Passeri, this is Brian Kelly and this has been The MIND BODY BUSINESS Show. We'll see you again next week. Until then, so long and be blessed. Bye bye now.
Announcer:
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Micaela Passeri
MICAELA PASSERI is an Award-winning Emotional Intelligence Expert, International Speaker, Author, and founder of the Love You Revolution training programs who is committed to helping entrepreneurs identify, resolve and release emotional and mental blocks in the way of their full success by freeing themselves from the conditioning of their life experiences and the trapped emotions hidden in the subconscious mind. She helps her clients resolve issues such as low self-confidence, inner conflict, anxiety, fears, procrastination, limiting beliefs, depression, and business stagnation. Trained in NLP, MER, and Emotion Code, Micaela helps people on a soulful journey to discover their voice, become more self-aware, and master their inner and outer relating to the world. She is also the Founder of the Love You Revolution clothing line, Former Co-President of the Santa Monica Holistic Chamber of Commerce, and current Regional Director for the Global Woman Club Los Angeles.
Connect with Micaela:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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