Special Guest Expert - Michael Chu

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Special Guest Expert - Michael Chu: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall? Two steps back. Dedicated. Determined. And driven. We finally breakthrough and win. That is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is the Mind Body Business Show. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have a phenomenal show lined up for you tonight. I cannot wait because the one and only Michael Chou is here. We finally got him on the show. I mean, it was like crawling over a broken glass for miles. We finally got him. He's an amazing young man. I can't wait to introduce you to him because he is in an industry that I used to be in, and I still have a great passion for it. And I cannot wait for him to share his brilliance with you. And this is what this show is all about. The mind body business show is literally all about bringing on successful, highly successful entrepreneurs from all over the world, just like Michael Chou. So that when I ask them the questions and you take the notes, you can then simply take those notes and put them into action and model someone else who has achieved a high level of success, like Michael Chou. It's all about taking that wonderful, integrity based shortcut to success rather than trying to figure out all on your own, because we've all been there. If you've ever if you've been in business for any strength length of time, most likely you have fallen prey to, I can do it, I can do it all. And the ego gets in the way. And then you realize, Man, this is a struggle. And then you find out really, the secret is to model others who have already achieved success. Because, look, it's been done before many times. There's no need to reinvent the wheel and spend ten years achieving success instead of maybe two or three. And so that is what the purpose of this show is, is so I get to share these amazing individuals with you so you can achieve success faster and get to that finish line of what you define success to be in a quicker manner so that you can serve more people and help more people and make a greater impact on the world.

Brian Kelly:
That's the mind body business show in a nutshell. It's about what I call the three pillars of success. And yeah, you probably guessed it's the three names of the show, three words. And what it is, is I studied for a period of about ten years only successful people. And what I found were these three elements kept bubbling to the top. They were a common theme amongst successful business people, mind being mind set. And to a person, these successful individuals had a very powerful positive, yet most importantly, flexible mindset. And then body. Oh man, this one's right down the middle. This one's perfect because Michael Chou is on body is literally that these successful individuals took care of themselves physically and nutritionally. And Michael Chou is going to talk a little bit about that tonight. I cannot wait for that part. And then business. Business is so multifaceted. These individuals had mastered the skill sets, which are many that are required to build and scale a successful business skill sets like marketing, team building, systematizing leadership. I could go on for some time. The good news, though, is you personally and not one of you has to master every single one of those skill sets yourself. In fact, if you just mastered one of those skill sets, in fact, it was one that I just rattled off a moment ago, then you can literally leverage that skill set to bring in other people who have the skill sets that you may not currently have or maybe never will have developed because it takes time to master anything. And that one skill set, if you just master that one skill set, it is a skill set of leadership. And you might say, Brian, I have a team yet. That's all right, Master Leading yourself first it all starts with you. Start on it. Now act as if you are the employee of the company and lead yourself. Give your make it. Make it so that you are disciplined. Establish a wonderful culture for your business before you bring on that first person. If you don't have anybody yet, leadership is the key. Then you can bring in those that have mastered those skill sets that you have yet to.

Brian Kelly:
And now you can build a thriving business so much faster, so much faster. All right. Speaking of very successful people and the habits that they have, what I found also is that to a person, they are also very avid readers of books. And with that, I want to very quickly go into a little Segway. I like to call bookmarks. Here we go.

Announcer:
Bookmarks. Going to read bookmarks. Ready, Steady. Read bookmarks brought to you by reach your peak library. Com.

Brian Kelly:
Yes. Reach your peak library. And real quick. A quick note, please, for yourself. When you hear these resources, these Web addresses, write them down instead of clicking away and checking them out while the show is going on, because the magic happens in the room. I've spoken from stage many times and I know when the great stuff is coming up that's going to impact them. And sometimes I would see someone get up and leave the room because that all important text came in or they just had to go to the restroom at that moment. So for you now, just stay focused and intent on what Michael Chou is saying during the show and write everything down and then go visit it after the show is over. All right. That's my soapbox moment and I'm stepping on down from it right now. Reach your peak library dot com is a website that I had my team develop with you specifically in mind. I know that sounds a little cheesy, but I just realized the importance of books of reading them. About 11 years ago I was about the age of 47, so now you're all doing the math. And I did not read anything, hardly anything at all until about the age of 47. And then I came across this magical app called Audible and realized, Oh, it's only because I don't like reading with my eyeballs. I love listening. And so I started avidly, quote unquote, reading books, and I began noting which ones had a profound impact either on my business or my personal life, or even both. And I started cataloging them here on this website. So these are just here to give you something to say. Hey, that's one I haven't read. That one speaks to me. Just go get it. And you don't have to get it from this website. This is not here for making money. This is here for giving you the resources you need to become successful. If you click the buy here button, it goes to an Amazon website anyway. And yeah, we'll make a few pennies literally. And that's not what this is about. So go get it. Wherever you love to get your books, it doesn't matter where, just find that one next read and then come back and get the next one. Because now you have a resource where these books are vetted by at least one other successful entrepreneur. So the odds of you not wasting your time are greatly increased. And speaking of increasing, not wasting time, let's stop wasting any more time and let's bring on. The man of the hour himself, Shall we? Michael Chew is coming on now.

Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.

Brian Kelly:
Yes, sir. There is, ladies and gentlemen. It is the one. It is the only Michael Chou.

Michael Chu:
So what's up, Brian? Thanks for having me, man.

Brian Kelly:
Oh, man. Literally, man, it took a while to get you on. We had a little mix up some time ago. Months ago, probably. Yeah. I'm very excited to have you on. Thank you for coming out with your busy schedule. I understand you just. Just dropped in. Landed not too long ago back home in Austin, Texas. So glad you made it safely, first and foremost. And before we jump in, I got a little bit of housekeeping to take care of and then we'll we'll get right into it. So the big insider secrets, you see that? Nice. Oh, I always point the wrong way. It's up there. I've been doing this for like three years and I still point the wrong way. You believe that? It's up there. The big insider secrets. If you're watching live on the mind body, mind body business show, you can see that on the upper right of your screen. It's a red and white stamp looking thing. If you're not watching it live, well, perhaps write this down. The mind body business show dot com. I said it slow on purpose. It's a long one the mind body business shoko com go there click on any of the buttons where it says where and how to watch and just register to be notified the next time we air live. That way you can come on and engage with us, ask questions, make comments and we'll put your name in lights throughout the show. We'd love to have you on. The big insider secrets they are sponsoring this show and they are enabling us for anyone watching live. There's here's another reason to come on live. Anyone watching live will get the opportunity to win a five night stay at a five star luxury resort in locations all over the world. You can pick the location of your choice. It is an amazing, amazing giveaway. And you must be on watching life to the end and I'll reveal how you can enter to win that at the very end of the show or very near the end. And then a couple more and then we're going to really dive deep with Mr.

Brian Kelly:
Michael Chou Absolutely. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes maybe done for you while still enabling you to put on a high quality show, which is very important, and connect with great people like Michael Chou and grow your business all at the same time, Then write this down carpet bomb marketing and then head on over to it. After the conclusion of tonight's show, Carpet bomb marketing saturate the marketplace with your message and you can get a free lifetime membership to the reach your peak club. What is that? Well, your free membership includes instant access to deep discounts on major software services and top shelf training courses. You need to run your successful business so you think of it as your entrepreneur discount house and you'll definitely catapult your business to the next level. So sign up for free. Do this after the show and get you'll get a hotel discount card where $200 just for joining. It's 100% free and you're getting paid to join. And there's no there's no hitch. There's no there's no there's nothing that we're going to you're not going to get in. And then all of a sudden, oh, they're going to try to sell me on some high ticket item. Nope, it's truly a discount house. We don't charge anything for the membership. And then once you've gone in there and got your your discount card, jump on in, log in, get your deep discount. So write this down after the show. Head on over to reach your peak club dot com that's reach your peak club dot com. Now we're going to bring back the man of the hour and that is Michael Chu That is not me by any stretch. And so Michael Chou he builds champions through peak performance coaching techniques. He has created five seven figure businesses over the last 15 years and helps hundreds around the world to find their hidden pockets of power and revenue that are predictable, scalable and sustainable systems to success. And today, Michael is here to share them with you. One of the things I got to say, Michael, I can't believe that you're old enough to make that claim.

Brian Kelly:
You just don't look old enough. And that's probably testimony to how you've taken care of yourself. But I'm so happy to have you here. Thanks for coming on. Let's let's just jump in. Are you ready?

Michael Chu:
I'm ready to.

Brian Kelly:
Rock. Ooh, yeah. So being an entrepreneur and I know you're in the fitness space, we'll get into that deeper, I it can be a difficult ride, especially in the beginning and arduous and difficult and trying and challenging. And so it takes a special breed to continue forging and moving forward day in, day out. And for you, when you got up in the morning and you were going through knowing that there was arduous task ahead of you each and every day, in fact, I'm sure that's still the case, that there are those days where, you know, there's going to be things you got to take care of what is going on in your big, beautiful brain that is keeping you positive and powerful and driven so that you'll push through and keep going day in and day out, week in and week out, month and a month out.

Michael Chu:
Yeah, that's a good question. Well, the first thing that comes to mind when I hear you say that is that a long time ago I decided that I no longer needed to believe that success had to be arduous, that success had to be have struggles, that success. I think a lot of times I don't know how other people were raised, but for myself, I was raised by two two sets of grandparents who were dirt poor. They both they both moved from China, had farms here and had farms in New Jersey. I live in Austin, Texas now, and so I was raised with a lot of what I would call lower or middle class thinking. And that's a lot of times beliefs of things like you've got to make a lot of sacrifice and there's got to be struggle. I'm not saying that. I don't think I have to work hard, but to just believe that being an entrepreneur means waking up every day with a set of arduous tasks. That's going to be the first thing that gets me through the day with positivity is no longer believing that success requires sacrifice or success requires struggle, I guess, is the better word. And so that's the first thing. But the second thing is not focusing on I remember one of my mentors early on in my career. He simply just he gave this one piece of advice. He said, instead of asking yourself, what do I have to do today? Which has a very big focus on the tasks. He said, What if you asked, What do I get to create today? What if you ask questions like, Who do I get to impact today? And so simply looking at the day with a different set of lenses or a different set of questions about the tasks being tied more to purpose than it is to. Myself, right? Like being on purpose and off self is an easy way or simple way. I have found to attack the day with energy, with focus, without seeing it as a set of. I used the word arduous without seeing it as a set of tasks that I'm believing it's going to be a challenge today. So that's my initial thoughts.

Brian Kelly:
I think that's good. That's a very powerful way of looking at things, and I think a lot of people, including yours, truly, can take advantage of that. Whenever those thoughts come into our mind that, Oh, what do I have to do or I have to do, this one task is like, I like how you reframed it. And you have that way of saying, Well, what do I get to create as a result of doing this today? That's powerful. And I just want to make this point kind of take it home a little bit stronger to everyone listening that what Michael just said is so supremely important. You have no idea if you have not reached a level of success yet. The primary reason I found over and over and over, I have interviewed so many entrepreneurs, mostly successful ones, the primary reason each and every person has reached that level of success is what is going on between their ears. Nothing else. Nothing else. If you don't get that, if you don't concentrate on your mind first. This is my opinion and I'm going to ask Michael if it's if it's in alignment. If you don't get your mindset in the proper order, then you're going to struggle mightily for a long time until you do. Do you resonate with that at all?

Michael Chu:
Michael Yeah, I mean, I resonate a ton in two regards. I mean, when I first got into entrepreneurship again, I was raised by farmers and then my a lot of my family are teachers, so I share that more for context. I grew up in a small town of like 4000 people, and so I was raised with a lot of the get a job, pay the bills, and that's a definition of success. That was kind of wired within me. So when I got into entrepreneurship, it didn't come naturally. I wasn't raised with a trust fund or something of that nature. So becoming successful in the sales or entrepreneur world required me to have to think differently. So I agree with that for sure. It did not come naturally. I then went on in my twenties to to lead three different seven figure organizations. I, I own two different seven figure companies today to total out five. But that didn't come naturally. I had to study and learn how to think differently without a doubt. The second thought I have to that is that I think some people can go down the route of mindset being everything. They'll say the phrase like mindsets, everything. And I'll tell you, I know tons of people that also work their asses off with a little bit of not the perfect mindset and are still very successful. And I know a lot of people with a lot of work ethic, but the wrong. So I think there's a, there's a fine balance between mindset being important and massive action being backed up with it as well.

Brian Kelly:
You started it off pretty quick, Michael. Not very many people get this this early on the show. Yes. Smart bombs. Knowledge bombs. Bombs of wisdom. All of that. Yeah. Thank you for making that clarification about, you know, some just think. Well, I'll think and it will become it's like, No, you've got to act too. It's a it's a double I shouldn't say double edged sword, but it's you have to have both. And there's this, this scene that goes around that I have heard for years and years and years. And I finally just said, I am no longer going to say it myself. And it's work smarter, not harder. Sure, I say that. I say that's a that's wrong to me. I mean, working smarter. Yes. I always say work smarter and harder, because when you're working smarter, it enables you to work harder, easily and effortlessly. Yeah. And so I just I like to reframe all this stuff and say, look, it's going to take work. And thank you for clarifying that. Michael Yeah, my goodness. And here's the thing. So if you're not really into what you're doing, are you going to work that hard to achieve the results? I mean, what are your thoughts on this whole concept, Michael, of, you know, if someone hasn't picked that one thing they want to do, what are your thoughts on when someone gives the advice of find something you're really passionate about and that you love and something that you're good at, of course. But what do you find the importance level of being really passionate and loving what you do?

Michael Chu:
Yeah, well, I want to answer that question then bring it back to something you just said as far as like finding your passion. I think if we stop focusing so much on finding that one thing as if we're all wired to have one innate, magical passion. And I think if we just ask a similar question, but under the vein of like follow what gives you energy, because especially early on in our twenties, I mean, it's it's said in many different contexts that many of us aren't going to really discover our purpose or professional purpose, at least oftentimes until our thirties and forties anyways. And so I think at a teenage year we're being asked to pick a major at college or being asked to chase our passions. And I think if we were just to be trained to follow our energy more often. We can find success in what we're doing because we're not judging it as is this Is this the one? But more importantly, does it give me energy? Because if I can show up every day in the tasks I'm doing and it gives me energy, I can learn from it. There's lessons that are skills. It might not be what I'm going to do for the next five, ten, 15, 20 years of my life. But I can lay a strong foundation, I can develop amazing skills and I can become really good at what I'm doing. But it's hard to get really good at something if you don't at least have energy behind it. If you don't have positive energy, find it. So instead of the passion or purpose conversation, I think if we were talking more about following the energy. I thought of that really quickly.

Brian Kelly:
Yeah, that's that's it's spot on. I mean, I've been I'm, I'm now 58 myself and I've been down different courses. So, you know, if you get in a ship and you start or and you're not moving, you're never going to be able to right the ship and point it in the right direction. If you're moving, at least you're moving somewhat towards your end goal. You may be a little bit off course, but if you are moving, taking action, you can then correct your course and you keep doing this course correction over your life. And I think you're very astute saying that most won't know what it is in their twenties, maybe not even in their thirties. That was true for me as well and just kept doing the course correction. And then I was just telling you right before the show I was in a similar space as you some time ago and I completely switched into what I'm doing now. And that was another course correction. And right now at this time, it's the best focus I've had in my life. It's the most fun, the most passionate I've had. Will it be my last? I have no idea. I'm just going to keep going after it. Like you said.

Michael Chu:
I think if people I think if people just acknowledge the fact that most of us get energy from two things when we're contributing in some way, shape or form, and when whatever we're doing is causing us to evolve or grow. When you think about a lot of the things that we have had enjoyment or fulfillment doing, we're normally contributing to people or contributing to a community or contributing to a mission. And it's oftentimes challenging us to grow. And when we can get purpose, if we want to use that word from those two things, am I contributing and am I growing? It doesn't actually matter what we're doing, but I think in especially in the Western world, we're so often asked at a young age, what do you want to do when you grow up? What do you write? Instead of being asked what makes you happy or what do you want to be? I'm fortunate that early on in my career I was taught some of these similar lessons to follow the energy. So it didn't matter if I was building an organization. Selling kitchen cutlery at one point was one of my first jobs or selling alarm systems or selling solar. I found a ton of purpose or energy for doing, but when I was 15 was I like, one day I'm going to be the greatest knife salesman or something like that? No, but I was able to attach purpose to it because I found ways to use that as a vehicle to contribute to other people's lives, to challenge me to grow and improve. And that gave me a lot of energy and that gave me a lot of purpose more than just what am I doing?

Brian Kelly:
And so I love you. Just the three words grow and improve that that right there epitomized everything you just said in my mind is that if we just looked at what we're doing today is not the destination but the journey. And every day is an opportunity to grow and improve. That's one of the things that drives entrepreneurs, I find, is that if we were if you were to hit a glass, if you were to hit the very top, Michael, I mean, that's it. You cannot go. You cannot help another additional person. You can't make another dollar more than you're making now, and that's it. There's nothing left. You can't be creative anymore. You just that's it. You have to have that. You're stuck there. How would that make you feel?

Michael Chu:
To clarify, the question is, if I couldn't make a single extra dollar, but I had to keep doing what I'm doing.

Brian Kelly:
Yeah, I mean, if there was nothing more to look forward to as being maybe there's another option, maybe I can tweak this and do it even better. Maybe it's a very you know, it's not a real question. It's but it's like, what if you reached perfection and there was no farther you could go in the area of improvement or expansion?

Michael Chu:
I think that's where a lot of us find ourselves unfulfilled.

Brian Kelly:
Yes.

Michael Chu:
When we think we have arrived at our destination, when when the goal post keeps moving or we think we have arrived most of the times when we look back, at least from my own experience on the things that were most rewarding, the days that I remember are not winning a national championship. You know, I've won a dozen national championships in karate or I've won Hall of Fame sales trophies, or to be honest, the awards themselves are rarely the things I look back at and find joy and fulfillment on. What do I remember? I remember, too, of days at basketball camp. I remember practicing and sparring and training till ten, 11:00 at night as a 14 year old. I remember working 16 hours sometimes when I first got into entrepreneurship. And so yeah, I think reaching perfection is where a lot of us find ourselves unfulfilled. It's the journey, it's the progress, it's the evolution that we're most fulfilled. A perfect example to what we're talking about is like, Do I think I grew up one day saying, I'm going to come guess, speak on podcast? That's going be my purpose. No, but how do I get purpose and how do I get energy? After a long day of travel showing up on a show like this tonight, I find myself before I got on the show saying, Who can I impact on the show I found myself focus on, even if there is. One viewer write, I don't know how many viewers you get. Actually, I don't even pay attention to the metrics when I get on the shows. I'm like, if there's one person that I could impact, right? That's the contribution side. And then I ask myself, what can I do to improve how I answer questions, how I show up on shows? So a year from now, if I'm still, you know, guesting on podcasts, then I'm like, Wow, look how much better I've gotten. So I focus on the evolution and progress and the contribution, and that in itself brings me energy. If I was sitting here like I hope I get a client from this, is this really worth my time? Like, am I going to make. That's not. That's not what gives us energy. Oh.

Brian Kelly:
Dang, man. You hit. You just bull's eye right there. That was beautiful. That's what a lot of people come into these things doing, you know, thinking I'm here to make it's they they have transactional thinking is where they everything they do, they must have some kind of sale or a new client as a result of every action they do. And if they don't get it, they feel like a failure. And what you just eloquently laid out is really the true way to do it. If you want long term success, and that is to continue just to grow, you're stacking pebbles and it just happens over time. It takes time. It can take time. But once you have the recipe for success and there are many out there, there are many recipes out there, I like to say like I've never baked a chocolate cake before, Michael but if I found five successful recipes, I took one of them. They're all different and I just follow the directions. I'm pretty confident I could bake a pretty darn good cake. The same is true with business and entrepreneurship and success. There are many recipes if you just find one and follow it to a t. That's the important part, is not go to the shiny objects and keep getting diverted off of the one recipe. Then you will find success. And that's why I love having people like Michael Lohan, because he has found that level of success and just listen to him. He's not satisfied with where he is today because he's continually improving and learning and growing. And that's so he is satisfied with what he's done to this date. But he's always learning and growing to go to. You know, that's what I love about successful entrepreneurs. They they reach one goal. We make goals and then immediately, what's the next stop? What's the next one? A little higher. Let's go. Let's do it right.

Michael Chu:
And it's all about the next goal just to come to that. Like, you know, a coach of mine early on in my career said we don't keep setting next level goals just to get more. That's going to drain our energy. But we do continue to set next level goals to challenge us to become more right, like how will I have to grow to go after this next goal? And I think that's an important mindset about approaching whatever next level goal we're going after. Can I speak to the recipe part real quick? Is that cool with you?

Brian Kelly:
Brian Oh, Holly's. Yes.

Michael Chu:
I think one of the reasons that I've now coached thousands of coaches, fit pros, trainers, people that want to build businesses online, the recipes important. And yet the actual key to success is not finding the perfect recipe. But I think you hit home on something that I want to highlight, and that is following the recipe, whether it's to the tee or not, but following the recipe to completion over a long enough period of time. You know, you mentioned the shiny object. I think the the worst way to make sure we never succeed in our plan is to keep changing the plan. And that logically might sound like it makes a lot of sense for most people. But if we really think about it for ourselves, think about how many people say, I'm going to lose weight, I'm going to start following this new plan, six weeks in there, like at Thanksgiving, because we're recording the show a week before Thanksgiving. They're home for their home for Thanksgiving. And their cousin is like, oh, I lost £30 doing this. And they're like, I'm going to try that now. Right? And we change the plan altogether. Or how many of us invest in a coach? They say, Follow this plan and you'll build a ten K a month, 30 K a month business or whatever, and it's all working. And then we see a shiny object. We hear someone on a podcast that says, Go do paid ads, go do IgG shout outs, go do this strategy, and we veer off of that plan. I think if most people stuck to the recipe with intense focus over a long enough period of time, just about anything that they did, they would experience more success at just about anything. And I'll close out this point with this, and that's been a huge part of my success. I mean, I started karate when I was three, so it's easy to talk about winning a dozen national karate championships. But I mean, I started at three years old. There are many times I wanted to quit at eight and especially 14 and 16 when everybody's partying and you're in high school. There are many times I wanted to quit or my first business that I took to seven figures. I remember there were like 6 to 8 other people that started that business at the same time with me. By the time I got to seven figures, none of those other people that started at the same time as me, we're still running that same business. And so a lot of times my success was not about finding the perfect recipe, but was staying focused on that recipe to completion, even if it wasn't the perfect recipe. But following through for a long enough period of time to completion.

Brian Kelly:
That is a great point. Perseverance and just sticking with it. And yeah, I love that. I like I like the saying it takes it took me ten years to become an overnight success, right? That describes the karate journey and describes the successful business journey that, you know, I think part of, part of what plays on a lot of people's minds is we're in what I call an instant gratification society for the most part. You know, things are becoming quicker and quicker. So gratification is right there. I mean, I have a Keurig coffee maker. I love it because I don't have to wait very long and I got a great cup of coffee waiting for me. Sure. Instant food. I hope people aren't actually driving. Going through drive thrus. Mike will have something to say about that, I'm sure. But, you know, we've become accustomed to getting things quickly and then we think when it comes to success in business, the same should be true. And that's just not the case. Even those that say win the lottery, a lot of those will self sabotage and blow it all because they don't have the right mindset, skill set, anything set up. It's about sticking with getting a recipe. And I like how you said it doesn't have to be perfect, basically, but get something that's at least aiming in the right direction that you I would get a recipe from someone else who's achieved success, a level of success that you desire to achieve and follow that. Yeah. And then like you said, I love how you said it. Intense focus and focus on it and stick with it. That's the biggest key. I mean, I've been doing this show for over three years and I don't have any plan on quitting anytime soon. In fact, a really prominent podcaster slash entrepreneur Lewis Howes recommends that if you're going to start a podcast, go for a minimum of three years without fail, no matter what happens. But around five is the sweet spot. Five years, unless you're not committed. If you're not committed to do that, he would say, I say don't start one at all. And that's great advice in my opinion.

Michael Chu:
I have a mentor of mine who in his thirties is on track. I mean, if he just follows the plan of where he's at right now will be a billionaire in his forties. And that's not just hype. Like he's worth a quarter billion dollars right now in his mid thirties. And he says to me and many of the people he mentors all the time, he said people would be more successful if they just approached whatever they're pursuing with the mindset of a decade instead of a day. Right. Whether it's knocking doors, whether it's starting a business online, whether it's becoming a real estate agent, if they approached it with a path of I'm going to build this thing for a decade and then evaluate if it was worth it, then evaluate if it deserved my focus. If you believed in it enough to get started, then get started with the approach that you're going at it for a half a decade, if not a decade. If not, don't even do it for a day. It's a type of mentality.

Brian Kelly:
I love that. That's great. And I'm going to ask you about mentorship here in just a second. We have some comments coming in. Lauryn Hood is coming to us from lovely South Carolina. I love it. Thank you, Lauren. Brian Strober, I don't know if I'm seeing his name right, but thanks for coming on, Brian. I'm doing great. I love your name. And you spell it correctly, too. That's even a bonus. And Joel Solomon, he's going to be on the show coming up soon. Hello from New York. Hello, back to you. I got your book, Joel. Thank you for saying that. That's the one I showed you just before the show.

Michael Chu:
Michael Yes.

Brian Kelly:
And then Laurie made a comment about even Bob Proctor says you never stop goal setting and also never stop learning or you're as good as dead. Yeah, So it's good that people are following other successful individuals and and internalizing and integrating what they're learning Now from you, you've said the word mentor several times, and I'm just curious for everyone else specifically, how important is it for you to have one or maybe more mentors? And if people out there are hesitant to invest like actual money into a mentor or coach, what would you say to them?

Michael Chu:
Well, I mean, I think the simple thing is nobody needs a mentor. I know that's kind of the opposite of what people would expect to hear. Believing someone needs a mentor is operating as if, like, you're broken and you can't figure it out on your own. So people will figure out people will live a life without a mentor, arguably right. But for me at least, and I can only speak from my own personal experience if I want to achieve something faster.

Brian Kelly:
That's the key, right?

Michael Chu:
With less effort, with less confusion, with less second guessing. Right. There's a great quote like learn from others. You always want to learn from mistakes, but nobody said the mistakes have to be your own right. Like if I want to learn from others mistakes and expedite the process or I want to raise the ceiling about what's possible, then I'm going to invest in mentorship. And that's coming from the oldest son of an Asian family with a lot of ego. Right. And I kind of I grew up and I share those as background of just like I totally grew up with the I can figure it out on my own or Asian stereotype, like be frugal, be cheap, like don't invest in them, right? I totally grew up with all that. Like, I don't need a mentor. I'm not going to invest in that. Why pay for that type of stuff? But you know, the truth is what my my first exposure to entrepreneurship, like I shared earlier, it did not come naturally to me. I was a shy kid who initially was just looking for beer and gas money. I just wanted to make a little extra money. And I grew up with teachers and farmers as most of my family, and so I was not exposed to business sales, entrepreneurship And the thing that got me successful in that first venture was mentorship. And it did not come natural to me. I, I lost money early on in some of my first ventures. I was struggling. I wasn't doing great. But mentorship is the thing that got me there. So that's the first thing that helped me get to seven figures. And then funny enough, ten years later I was launching Champ Dev in my company today and for the first two years I was like, I can figure this out on my own. I felt three different seven figure organizations. At this point. Of course, I don't need a mentor anymore. I guess what I spent two years making 2002 years, making 2000, telling myself with all my ego that I could figure it out on my own. And almost I guess it's 20, 22. Exactly five years ago, right around this time around the holidays, I saw a Facebook Live of some guy who I had never met before online saying that he had this system that took him from barely homeless to a seven figure online coach.

Michael Chu:
And I reached out and I was like, tell me more. And hesitantly, skeptically nervous. I remember putting on a credit card in investment for a mentor to show up, to follow a system. What I had made two K in two years. I made two K in the first 60 days. I was at ten K a month. Within 90 days I was at 40 K a month within six months. And by the end of that first year with a mentor is at 80 K a month and did seven figures thereafter. So rather than me just saying I believe in mentorship, those are my real life examples and I could tell dozens of them, which is why to this day I still invest in coaching and I still invest in mentorship as I continue to grow and my business is continue to grow as well.

Brian Kelly:
So appreciate you and your transparency because that's only going to help anyone who hears your voice to realize, Look, it's the ego. That's the only thing holding all of us back that says, I can do this. And it's not a bad thing to have an ego. I don't want people to think, Oh, it's a horrible thing. We all have one. I have one. And it's good that you have that ego to give you the confidence and the boost to push through arduous days. But it's also not good. It's good to recognize when it's time to let that thing go and say it's not that you need the help. You said that very eloquently. Yeah, you could probably figure it out. But just how much longer, how much is it going to cost? Here's the question How much is it going to cost you not to hire a mentor like with you $2,000 that gets turned into that amount in a very fraction of the time because of the fact that you invested and then followed. Have you ever noticed, Michael, like, as you're building your business and it's your it's your baby, so to speak, right? It's your creation and you've brought in a team and and then you're looking at ways to market and grow and scale, and then someone else talks to you about their business and you're like, Oh, I know this is what you need to do X, Y, Z, And it comes like that. But when you get back to your business, you're like, You're stuck.

Michael Chu:
Yeah.

Brian Kelly:
It's like, what is up with that? It's like it's the most crazy thing. That's another reason I always say it's good to have someone else, whether you call them a mentor or a or a partner or assistant, an aide, somebody that can give you another set of eyeballs is something I've learned to do. Michael was with my team. I let them create everything with very little input from me. I want to see it from their eyes and their lens because they're closer to my client than I am, and they give me a better sense. What's your philosophy on all that?

Michael Chu:
Well, I mean, I think it's like I have two little girls, right? It's it's no different than why do kids not realize that they're growing. But then I'm going to go home for the holidays and my mom is going to say to one of the girls, oh, my gosh, you've gotten so big. The closer we are to it, the harder it is for us to see. So that's one of the benefits of having another set of eyes. And going back to the mentorship thing, it's like, yeah, people might figure it out, but we we fail oftentimes to stop and address the time that it's costing us. Like I love the question that sometimes is asked is $1,000,000 a lot of money? And if I gave you $1,000,000, is that a lot of money? And most people like knee jerk reaction would say, yeah, yeah. It's like they kind of question if it's a trick question. But at first they go, Yeah, it's $1,000,000. It's a good amount of money. Well, if I give you $1,000,000 all today, is that exciting? Yeah, if I gave you $1,000,000 but spread out over 50 years, is that a lot of money? I mean, correct me on the math, but I think that's 20,000 a.

Brian Kelly:
Year where I was going.

Michael Chu:
Yeah, that's. That's below poverty at 20,000 a year. Right. If I gave it to you over 20 years, that's 50 grand a year, It's still, you know, just right around the average income. Right. And so I think when people think about mentorship, it's not just about what one can achieve, but how quickly it's going to take them to get there so they can move on to the next milestone. Yeah, you might figure it out on your own, but if it took you five years or ten years compared to five months, what is that like you said earlier, Brian, what is that costing you?

Brian Kelly:
Yeah, yeah, I love it. The theme is basically speed. It's like getting there faster. And we're not saying at the cost of anything else. It's with integrity, with with intelligence. It's just going to get you to the goal line faster than if you were to do it on your own. And oh my gosh, with far less. You'll be happier that during the journey as well. And I love I love working with a mentor where you get that give and take that ebb and flow and they give you the you know, it's good to find. What do you think about this? I like to find a mentor who will give it to me straight. That will give me the truth so that I can grow. I had some amazing mentors when I was speaking on stage when I first started doing that, that they held nothing back. They did it with love, though, and I knew that they were doing it with love. It didn't feel good when they would correct me. Give me feedback. Sure. But the next time I went on stage, the results were unbelievably different and they would say so. And then they'd say, okay, now we have more feedback. I'm like, Oh, God. Well, I got to the point where I could not wait to get the feedback because I kept seeing the result. So the feedback heard at the moment and that got to the point where I want it now, give me more. It didn't hurt anymore because I saw the big the end of the result. Is that does that resonate with you to have that kind of ebb and flow with a mentor or someone that's you're working with or maybe you're coaching?

Michael Chu:
Yeah, I mean, I think. Everybody likes to be led differently. One of the one of my favorite questions our team asks people when we work with any type of client is how do you best like to be supported when things are going really well? And how do you best like to be challenged when things are not going well? Because the reality is, yes, people like tough love of Brian. Not everybody does. Some people like to be asked the right questions. Some people, when we ask them that question, they say to me, you know, I need you to just give it to me straight. I've had clients say to me, I grew up in the military. If you're too soft on me when I'm not, like when my head's in my you know what? You're not I'm not going to get anything done. They literally have said, So I'm giving you permission in those moments to cuss at me, to be direct with me. And then there's another client who's like, If you cuss at me and and call me names to get me to do things, I'll just ghost you and quit. Right. And so to answer your question, yes, I think people need tough love. And I and I think people need tough love in a way that resonates and lands with them. I think that's that's an important part to create that distinction as far as what people like, how people would best be served and how people would best be supported.

Brian Kelly:
Yeah, I totally agree with that. You know, meet people where they're at, how they how you think they might react. And those are great questions to ask when you bring someone on. I wrote those down myself, so I was telling everybody to take notes when I started the show. And I never tell people or recommend people do things that I myself don't do. This is why we're on the show, and that's page one. I'm on page two now, but. That is amazing that, you know, this is what happened with me. I was getting the feedback and this was the second or third iteration of it. And that one particularly was stiff. It was hard. It was between the eyes. And I was this close, Michael, to saying, screw this, I'm done this. I that wasn't that wasn't warranted. I didn't really need that kind of feedback. And I'm thinking this as I'm in my hotel room at night going, man, as I'm trying to integrate that feedback that I'm pissed off about, right? Sure, sure, sure. And thankfully, you know, my cooler head prevailed and I looked at that bigger picture again and said, Yeah, but the way I'm growing and what I'm reaching and and just think step back. You know what? They're doing this out of love. They're wanting me to improve. They're trying to lift me up, not tear me down. I reacted as if it was being tear down. So I started looking inward and that's what pulled me out. And from that day forward, it was Katy bar the door. That's like, Look out, Here we go. Now.

Michael Chu:
I also want to speak to something you said earlier that sometimes, like if someone asked us for advice, we'd be very quick to be able to give advice. But when it's our own business, like we're so close to it that we struggle, a lot of times I think people think they're investing in a coach for strategy. But I believe one of the most valuable things we're investing in a mentor, especially because I think there's a distinction between mentor and coach. A mentor is watch what I've done. Take a look at how I've done it. It's more how I coach is oftentimes like how to write. Like, let me ask you A so we can figure out how to do this. A mentor is like, Watch how I did it and just follow. A lot of times what we're investing in with a mentor is not just strategy, but is certain to. Because the reality is there's not one pathway to success. Right. Let's go back to losing weight. Right. There are tons of people who have lost weight being keto, vegan, paleo, carnivore, this, that, macro accounting, etc.. But you know what doesn't cause someone to get success trying six of them at the same time. Right. Dabbling from I'm going to be keto for a week. I'm going to be vegan for a month. I'm going to be. That definitely is a recipe to not success. But what will get someone's success is saying, Yeah, I'm all in with macro accounting for two straight years. And so what I think people are investing in that they don't recognize when they invest in a mentor is if this worked for her or this work for him. I'm going to eliminate all the other options I could focus on, and I'm going to give all of my trust and faith and focus to this one strategy because I have certainty that, hey, I know it works because it's worked for other people. And then what happens when we have certainty and we have clarity? We're not focused on 9000 options. We have clarity on one focus, and we have certainty that it's going to work. What ends up happening? Execution consistently over a long enough period of time and goes back to what we were saying earlier, Brian, that I think more people would succeed at just about anything that are approaching if they just were consistently executing.

Michael Chu:
Or if they're consistent, if they're executing at a high level consistently over a long period of time, because finding strategies is easy. We live in an information world where we could Google 9000 strategies, but then it leads people to what we call in our community. We call it info bikes, right? Like obese or overweight in America and our weight. Right. But a lot of people are not successful today because we are in phobias. We are over consumed with information, but we are light and lacking in execution. The strategy is easy, the execution is hard, and then even harder is execution consistently over a long enough period of time without changing the plan. And so bringing it back to that, I think if people recognize that that's what they were really investing in is the certainty, yeah. To then allow them to take action. That's why people get faster results oftentimes when they have a mentor or a coach.

Brian Kelly:
What has been your strategy or approach in your business to? Let to give people that certainty to know. So what happens when people aren't certain they're going to go through hesitation, they're going to go through resistance, and they may not ever pull the trigger and do business with you. So for you, what are the kind of approaches you use to ensure at a higher level that when they see what you have to offer, that you're providing a level of certainty that they know if they follow Michael Chu they're going to get the results they came for. Do you have a particular way of approaching that?

Michael Chu:
Yeah, I think there's a handful of different ways we approach that. I could probably speak to many of them, but I'll speak to just a few of them. I think the first one is I said this phrase earlier and I heard this articulated really well by Alex Formosa. So credit to the phrase himself, but I had been doing that. I had taught I had learned this approach from a mentor. And then I heard Alex put it in the phrase how to versus how I. And so I think the first thing that gives people certainty is that when we're sharing the strategy that we would implore or deploy with somebody is that we're sharing it with them from an angle of how I not how to how to feels very like soapbox ish, like do this, do this right. And it's funny you could say these are the seven keys to being healthy. These are the seven keys to and someone's going to argue them something like, that's not true. I have friends that. But if you if you taught the same exact seven keys but said here's how I did. It's it's indisputable. You can't argue it. Someone might disagree or not want to do it that way, but you can't argue that that's how I grew my business to seven figures or how I generated a six figure monthly recurring revenue as a baseline in my company, or how I got a six pack in my thirties. I got into better shape in my thirties than I was in my twenties while building businesses like how I, I think is the first key that gives people certainty because like they said, the second thing is as one is sharing their journey, they're not just sharing the highlights, they're sharing 80% of where they were, what they were struggling with, what doubts they had then, what they learned. Many people would know this as the hero's journey, right? I think too many experts are just like, look at my Lambo, right? Look at my million dollars. Right. But I think what makes it relatable and give someone else certainty that they can have it too is not. Look at my Lambo. I think there's a time and place for that, but is more.

Michael Chu:
Hey guys. Just five years ago I was on the verge of divorce. I was at the lowest point of my professional career. I was burnt out from my direct sales businesses. I had made all this money, but I was miserable and I was struggling to grow my business online. I'm no different than where many of you are at, but because I did A, B, C, and D, I then went from 2ka month to 200 K a month in less than two years in my online coaching business. And here's how I did it. And so I think how I and then sharing the journey of how you got there, not just the highlights. And then lastly, number three, at least any time somebody works with me, we only bring people on under what we call the Harvard Effect, where everything is by application only because my results that I get other people are my reputation, right? So my results are my reputation. Therefore, I only want to work with the right person. At the right time, in the right situation, the right type of person at the right time, at the right situation. If not, I don't want to make an offer. I don't want to work with someone. But if it is the right person at the right time, at the right situation, that means I feel certain. And Brian, you feel certain that we are a match to work together. So let's get this thing done. Let's get to work. And so that's the third way that we make sure that people are coming in with certainty that they're not being sold on the fact that they should work with us. We're evaluating together. If the game plan that we're going to lay out with somebody is the right fit. We call it the Harvard Effect, because just because Harvard is the best school in the country, arguably depending on rankings, doesn't mean a really smart kid doesn't prefer to go to Stanford or doesn't prefer to go to Princeton or MIT. Right. It's got to be the right kid at the right fit, the right time. And so that's I could go on and on about this topic. But those are three ways that we make sure that when we're mentoring somebody, that they have certainty that the plan we're laying out for them is a good fit for them as well.

Brian Kelly:
Man, I look at the clock, so you're good to go another hour, right?

Michael Chu:
I go all night.

Brian Kelly:
Oh, man, I love the I. I love them all. Definitely the number three. I love that one really hit in a great way, because that's how it's the same way I finally learned to operate, which was don't move forward unless it is a mutual fit. It must be a win win. And the thing is, as if, you know, I always tell people don't don't bring on a client just because they have a heart beat and a credit card with room on it. Sure. Because a bad client, a person that they could literally become a cancer to your company, to your business and bring you down with them and make it difficult. Because if they're a difficult person, if they're not willing to put in effort, that's another thing. A lot of people go into this, Michael, into any business, in any offer and say, well, I'm going to pay you all this money. And so I'm just going to sit back and you do all the work and I'm going to get the results. And that's one thing I think is so important for us as entrepreneurs to to put that to bed right away and say, I want you to understand. I'm going to show you how you're going to do it, though the effort has to be there. I mean, have you learned from those kind of past clients and situations?

Michael Chu:
Well, I think it's for any organization I've ever led. Right. We've all heard, whether it's sports organizations or or companies culture. Well, each strategy for lunch, right. We've heard that phrase before. You think about like if someone's a sports fan watching this, right. Like, why can certain players be on a team? And it's like that organization can still find ways to lose games. And then those similar talented players or sometimes less talented players, Don't get me wrong, talent still is needed to win games. John Wooden Right, But he can go to a different organization the Patriots, the Yankees, whatever, right? And they have a winning culture and all of a sudden they're there. They're winning games. Right. So to answer your question, yes, I have found that in my coaching organization, we call it be a champ. We only want to work with people if they are ready to show up like a champ. See for coachable, right? They're not showing up like I know it all. Like they're showing up ready and hungry. They're desiring. Griff H. They're showing up hungry and honest about where they're at. They're not pretending like they know at all. They're humble about, Hey, whatever it is, they're honest about what's working and what's not working. They're not sugarcoating their situation. A They're ready to be an action taker. M They're mission focused. We don't want people that just want overnight success, overnight results. They're committed to the mission of who they have to become and what they want to create. And P they're passionate about personal growth. If they don't think they have to grow themselves to grow their situation, they just want to be spoon fed a magical strategy or spoon fed a weight loss approach. We're probably not the organization for them. However, if somebody is ready to show up those five ways, they're going to be a great fit for our organization. They're going to get incredible results. We're going to change their lives and stuff like that.

Brian Kelly:
I love it. Jimmy Riso agrees. Be a champ. Fantastic. I do want to now, since we're getting close to that time, look, it's not a studio where I have to pay studio time. That's one of the beautiful luxuries. If you're okay to go a few minutes over because we do have a couple of giveaways. But I wanted to give you an opportunity to talk more specifically about what it is you do, who your target market is. We got a good sense from the CHAMP acronym already, but more specifically like who are your what is your clientele look like? Is it men? Is it women? Certain age groups? Is it corporations? Is it business people only? That kind of thing. And then if you have a success story or two you'd like to share, I'd love to hear that as well.

Michael Chu:
Yeah. I mean, we have so to answer your question, as far as specific demographics, I care more about the type of person that's the whole be a champ thing. But we have two main businesses under our company umbrella. One is you already have some strategies to be successful. In fact, you're probably already making good money, whether you're a real estate agent, an entrepreneur, a direct sales leader. But at the cost of making money, you find yourself hustling, you find yourself exhausted, you find yourself married to your work, and it's maybe costing you your health, costing your relationships, your happiness or energy. And that sense, that community is called the Health and Wealth Academy. And we, through my own journey and the system that we've developed, we help direct sales leaders, executives, entrepreneurs get into the best shape of their lives without sacrificing their lifestyle or favorite foods in a direct way that levels up their energy and their confidence to grow their organization and their income. So that's the Health and Wealth Academy. And then on our business consulting side of our company, we work with really two types of coaches or FIT pros or health professionals, and that is at the startup level. We give them the five part system and how I grew my business from two K to 20 K a month and we got to two K to 20. Yeah, in less than four months. My business and then we work with established coaches who are already at six and seven figures and we show them how to unlock 250000 to $1000000 in hidden pockets of revenue using our LTB method. As far as success stories, I'll be quick, but the Health and Wealth Academy, I think of a high level direct sales leader. He was at the holidays with his family and his dad said to him, Why don't you start looking like a man? And that kind of inspired him. Like, I can make all this money in the world, but if I'm not also taking care of my own confidence and this client showed up so coachable, leveled up, his physique leveled up, his confidence leveled up, his energy grew. His business to seven figures in his twenties, owns three investment properties and is now on track to be a multi eight figure, real estate agent and professional.

Michael Chu:
On the coaching side, I think of Bastian Slott or Al Rakic they came in with already multi seven, even on the verge of eight figure coaching businesses bastion in the span of ten weeks using the LTB method to unlock 956,000 in hidden pockets of revenue. Using our LTB method, Alaric generated 240,000 and hidden pockets of revenue in his first 30 days. Using our strategy. Those are more advanced coaches. And then I think of coaches who were struggling to build their business online by themselves. I think of Alex Hansen, right? He's up in the Yukon and was trying to grow his business online and using our methods, grew his business to 20 K a month and then in the last six months just this year has doubled his business from 20 K months to 50 K months using our methodology. So I could give you one hundreds of, but those are just some examples of the types of clients that we work with.

Brian Kelly:
Oh, thank you so much. Much appreciate appreciated. So we have reached that. Magical time, but we're not done quite yet. And one of the things is, Michael, every show and every entrepreneur I interview, I love to ask this one final question because it became very profound and I just made it my last question of my show going forward. And I've been doing this for a while now, but I realize the answers to this question were like, Wow. And I thought, I'm going to do this with everybody, see? And comments like going crazy, What is going on? Oh yeah, we have ones going a little. I love it posting there. Wow. Okay, well, we'll move on from that.

Michael Chu:
But yeah, positive comments or you got a troll.

Brian Kelly:
It's a mixture. It's kind of kind of strange. I'm not quite sure yet, so I'm not going to put my I'm not going to put my energy toward that at this moment. Sure.

Michael Chu:
Yeah. I love live broadcasts.

Brian Kelly:
Yeah. It's, yeah, it's the wonderful, wonderful thing. And I do I love them, but so I like to ask that one question. Before we do that, though, I did promise everyone who stayed with us till the end and it's, you know, technically the end that I would share with them how they can win a five night stay at a five star luxury resort. Compliments again of the big insider secrets. That's my buddy Jason asked. You definitely want to enter this, so I'm going to put it up on the screen. For those of you watching live. Remember, write this down and then as soon as we go off the air, go ahead and visit it and enter the win. So I'm good. It's a deal. All right. It's coming up on the screen right now. So what you want to do is write this down and after the show, go to this URL and enter the win. It's our IP dot IM forward slash vacation report. I am for slash vacation. Guest experts are eligible to enter as well. Hint, hint, wink wink. Mr. Chew report. I am for slash vacation. I actually had one do that. Just did it for having fun and they won the random drawing. I said that's pretty awesome. Let's just keep going with that. I mean, you spent your time and energy here. You just as well be thrown in the hat. And then a little birdie told me that this amazing guy right here, Michael Chew, has a couple of things, a couple of resources for you. And I like for you to be able to highlight those. Michael In any order you want, you let me know and I'll pull it up on the screen.

Michael Chu:
Yeah, pretty simply, anytime I'm on a show and I think the audience might resonate in this niche, but if you're a coach, a fit pro, a course creator who is just like in the process of starting your business online, maybe you've been trying to start online for some time, but you haven't gotten it to five, K, ten K a month, etc. We have, in my opinion, the most dialed in proven launchpad called the online business launchpad. This gives you the exact templates on how to get more hot leads that are wanting to learn from you and then interested in enrolling into your programs. We call it OBL online business launchpad. No joke. This could be a 2000 to 10000 program that I've seen out there and it could easily be valued at that. But you can get in for 99 bucks here. And so that is the champ dev obo online business launchpad. That's 99 bucks. Get your first or next high ticket online clients in just 21 days and it's all backed up with results guarantees. If you don't get results, we give you your money back and pay you for wasting your time. That's how much we believe in that program. So that is if you're more of a new coach, a new fit pro, and then if you have an established business, you're already at six figures, you're already at 30, K, 50 K a month, etc. or higher. We have a gift for you and that is just go to w w w dot champ dev dot com backslash free. And we actually have the exact training system that has helped the top 1% of coaches use our LTB method to not just get clients to pay but to play all out in a way. They get amazing results and then stay for years. I mean, our industry, the high tech coaching industry normally keeps clients for 3 to 4 months. We teach people how to retain clients for 3 to 4 years in a way that gets them transformative life, life changing results, and grows your business by 100 K to $1,000,000. You can get a free training here of the exact system and how I've done that in my business and hundreds of other coaches at the six and seven and even eight figure level how we've unlocked hidden pockets of revenue using our LTB method. That's just a free gift for any coach who's already somewhat established.

Brian Kelly:
My goodness. And for those of you watching and listening, please take advantage of this and don't treat it as if it were free. Treat as if you paid for 95 or something. That might be a pain point for you so that you actually dive in because this what Michael is giving you is what he literally has followed, what he's developed, what he's created, and many have succeeded as a result. It's not just, hey, here's my here's my e-book, go download it because I ghost wrote it and had someone else. It's not that at all.

Michael Chu:
Yeah, for credibility. Brian For someone who maybe has not heard of me before, like this is the exact method when I was growing my. Business and I was struggling. I made two K in two years. Then I started to follow a system that got me to seven figures, but I felt stuck at seven figures. It's this method that got us ranked as 5000 number 548 fastest growing company in America last year using this exact method. So for credibility sake, it's not like I'm just teaching this. This is exactly what took us to multiple seven figures and is on track to take us to an eight figure company using this exact methodology.

Brian Kelly:
Love it. And so for our podcast listeners, I'm going to repeat the URLs real quick. W w w dot champ dev for free. That's the free one. The one we were just talking about a second ago and then the other one where you can also participate if you're more of a just startup in the health professional realm, if I'm getting that correct. Michael If I'm not, let me know. You want to go to the web address, go dot champ dev dot com forward slash obl0bl all lowercase ob l And then you can go and take a look at that and see if that is a fit for you as well. My goodness. Speaking of a fit, you are a perfect fit for this show and I appreciate you for coming on. I do want to also give you one opportunity to say, is there any other alternate means you would like for people to connect with you? You know, someone that meets the champ model for number one. Be sure you're one of those people first so you don't waste each other's time. And if you don't remember what that was. Go back and re listen to the show, but make sure you match that the champ model and then reach out to Michael in whatever way he just is going to tell you right now.

Michael Chu:
Yeah, I mean, reaching out if you're curious about working with us, but even if you just want to follow and stay connected, Instagram's probably the best way my handle is. Mike to underscores chew c h you Mike to underscore Q I put out multiple reels a week with value. I put out content with value. One of my commitments is that the tree, the free trainings, the free content that I put out is arguably more valuable than some of the paid content that you can get out there from the the quote unquote online guru. So if you just want to follow me online, that's a great place to start. If you ever want to chat, you can hit me up in the DMS.

Brian Kelly:
So, so appreciate that. And for a parting parting, I got that one question.

Michael Chu:
I say you have to ask the question.

Brian Kelly:
Yeah, and the thing about this question, it's it's very powerful, as I've seen before, but a really cool thing about it, Michael, is there is absolutely no such thing as a wrong answer to this question. It's it's very unique to you and it's the exact opposite. The only correct answer is yours because it's unique to you. And the other part of it is however long it takes you to come up with the answer yours, it may become instant. I'm guessing that's going to be more you, but it doesn't matter. It could take 50 seconds. It doesn't matter. It's your answer. So it doesn't matter. It's the correct answer in any way that it comes out. So with all that buildup up, are you ready? I'm ready. All right, here we go. Michael Chou How do you define success?

Michael Chu:
Yeah, it's. It's a beautiful question that I believe has probably changed for me many times over the years. I laughed because I was earlier this year. My dad passed earlier this year suddenly, and I think when something like that happens, it causes, at least for me, probably other people as well, to question things. And so it's actually been a big part of my journey this year is I was moving the goalpost a lot, like I need X more millions of dollars to be happy to be successful. So I share that to say that what my answer is today is probably different than the answer I gave two years ago, and I reserve the right that it might be a different answer ten years from now. But to me, right now, my definition of success is twofold. Number one, are we doing things that contribute our greatest gifts to society and to the world? And I believe our gifts are oftentimes given in three T's, time, talent and treasure, right? Are we doing things that contribute to the greatest good and challenge us to become our greatest self? So are we contributing to the greatest good? And at the same time it's done in such a way that is bringing out the greatest good within ourselves more materially, in such a way that leads to a life that allows you to have financial time and personal freedom, personal freedom being an important one, that you can not just do what you want when you want, where you want, but you can also, most importantly, be who you truly are meant to be because of the life of freedom that you've created. And so that's kind of where I'm at with what the word is success right now at this stage of my life. And like I said, it probably was a different answer five years ago, and I reserve the right that that answer might be different two years in five years from now. But that's where I stand around that answer today.

Brian Kelly:
I absolutely love that. Yes. And I think you're spot on there as well. I don't know what is going on with that weird change going on. Let me get rid of that. Yes. Yeah. That what success means to one today isn't necessarily what it was six months ago, even a year ago. And it does change over time. I know this being on this earth a little while longer, that your definition changes when you're a kid or you're young and you growing up, it's when I get that first Lambo or it's something more material, you typically. And then as you get older, it becomes more family centric. And then after that and by the way, condolences for your father. I'm very sorry to hear that. And, you know, it's all about what's important to us at that moment that defines success. And like you said, it can change any moment. And you're absolutely right. It does. It does for everybody. That is one of the reasons it's such a powerful question, because I can have you on another year from now or six months from now, and I'll guarantee you that answer will be slightly different, at least slightly different. So fantastic. Michael Chu, you've been an absolute godsend. I appreciate you, my brother, for coming on.

Michael Chu:
It's an honor being here.

Brian Kelly:
Oh, that is it. For this rendition of the Mind Body Business Show on behalf of the amazing Michael Chu, I'm your host, Brian Kelly. We will be coming back at you again real soon. Actually, we have another one coming up in a couple of days. So be sure to go TheMindBody BusinessShow.com register to get notified live and come on and engage with us, ask questions and let's have some fun. And you could be the next winner of that big vacation giveaway away. Until then, everyone, please do these two things. One is go out and continue to crush it and serve others to be blessed and enjoy your life. All right. That's it for me. That's it for Michael. Until next time, we will see you again next time. So long for now.

Michael Chu:
Thanks.

Brian Kelly:
Thank you for tuning in to the Mind Body Business Show podcast at www.theMindBodyBusinessShow.com. My name is Brian Kelly.

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Michael Chu

Michael Chu builds champions through peak performance coaching techniques. He has created five 7 figure businesses over the last 15 years that help hundreds around the world to find their hidden pockets of power and revenue. There are predictable, scalable and sustainable systems to success and today Michael is here to share them with you

Connect with Michael:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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