Special Guest Expert - Michael Coles

Special Guest Expert - Michael Coles: Video automatically transcribed by Sonix

Special Guest Expert - Michael Coles: this eJwdjstqwzAQRX_FzKIrJ64dO3UNoZTSdtEHlJAssjFCGjmierjS2E4I-ffK2d45c-69AHeW0FJL5x6hgWdIQdlAzHJslYBmtbqv87LMU-BDIGeGgP52KNb5uqyKFBjnboiGG10_VvlDClKhFq1lZnZKpTFqfyfmuwDNBQavY3wk6kOTZdM0LTvnOo2sV2HJncmEVyNmY5HNryHL67MYf_b2W2931ThJ-aEXUp62494Z_Ps8vD0xTRuDQrG74AbPcSPcZLVjYherUiBFel6y7ZErppP3AQMlr6cePSWL5EvxI0OdvLjYFnHpvGEUedOXcL3-AxsTY2g:1nudKV:CM1dWg9cxQf_ZfpCloBdvgyW_3s video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success. Who seem to make it one step forward, only to fall two steps back? Who are dedicated? Determined. And driven. How do we finally break through? With that is the question. And this podcast will give you the answers. My name is Brian. And this. Is the. Body business. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. I am beyond excited for tonight's episode because of one gentleman by the name of Michael Colt. He is amazing, amazing guy. We're going to talk about his book and we'll bring that up later in the show. But this is an amazing book. I just started reading it earlier today, and I. I did not want to put it down. I cannot wait. I literally can't wait to end the show so I can finish reading it really. But no, I'm excited because I've been talking with Michael here backstage for a little while. And what an amazing, amazing gentleman full of integrity, of wisdom. And I cannot wait to share his brilliance with you. And that's the purpose of this show. This show is designed to help you to get farther. Faster how? Because what I do is I bring on only successful entrepreneurs onto this show. And when by so doing, I ask them the questions that will elicit their secrets to success. And there are no secrets. It's hard work. And you're going to find all this out as you watch more and more of these episodes. Oh, my gosh. Present company Michael Coles is a perfect example of his story. I cannot wait for him to tell it. If he's okay with doing that with all of you, you're going to learn a lot and so be ready and take notes and then take action. You know, it's one thing to learn. It's completely another to then put it into action and do it. And then ultimately the best thing to do that you could ever do is then teach it after you figured it out.

Brian Kelly:
And so Michael is going to be shedding a lot of great golden nuggets that you'll be able to take action on. I just know it it happens every show without fail. And so that is what the Mind Body Business show is all about. It's a show for entrepreneurs by successful entrepreneurs to help you get further in your business faster, take out the guesswork, stop trying to reinvent the wheel and do it on your own. Get help. All of that rolled up into one. And we don't charge a dime for this. I could charge a mint. This is like having a life seminar every single week. So be happy where you're at. I know I am. I love this. I get to have the most fun of anybody because I interview amazing people like Michael Coles. And so. The Mind Body business shows about the three pillars of success. I studied just successful people for about a decade, just finding out what the heck is making them perhaps more successful than, say, yours truly. And I started noticing a pattern develop and three things kept bubbling up to the top over and over and over. And that are the three main elements of the name of this very show. So mind being, mind set and that what that means is to a person, each of these successful people had a very powerful positive and here's the most important part and flexible mindset and then body to a person. These people that I studied took care of themselves literally. It's really simple by exercising and proper nutrition. And then business. Business is so multifaceted. There are certain skill sets that one must master in order to build and grow a thriving business. A successful one skill sets. What are those like? Marketing, sales, team building, systematizing, leadership? I mean, I could go on and on and on. The thing is to master anything in life takes time. It's like becoming an expert in anything. I think the number was an average of 10000 hours. That's a long time. Well, the good news is you personally do not have to master every skill set that I just mentioned and the many more that there are if you just master one.

Brian Kelly:
And I actually said it, it was one of those on this little list that I just spoke. If you just master this one skill set, then the others will fall into place for you. Anybody interested? You may want to know what that one is. Maybe I'll tell it next show. No, I'm kidding. I'm just. I'm just teasing you. That one skill set. And I can't wait to get Michael's input on this to see if he agrees. But that one skill set is a skill set of leadership. You see, once you have mastered that skill set and you are good at leading others, you can then bring in individuals who have mastered those skill sets that you have yet to or may never master yourself. That way you don't have to do it anyway. And now you have the skill to orchestrate the individuals that have the skill sets that are necessary. Isn't that great? It's good news. It's really good news. We should all be excited and happy. And speaking of being excited and happy, you know, I told you that. We have a nice book to talk about here tonight as well. And that's the other thing about successful entrepreneurs is I found out that they are very, very avid readers of books. And with that, very quickly, I like the Segway into a short segment. I like to call Bookmarks. Here we go.

Announcer:
Bookmarks for and to read bookmarks. Ready steady. Read bookmarks brought to you by reach your peak library dotcom.

Brian Kelly:
Yes. Reach your peak library. Michael Coles is in the wings. He's ready. He's about to pounce through the screen. I see him. He's just frothing at the mouth. He cannot wait to come on and I can't wait to bring him on. And I see you guys are already commenting. Thank you. We love participation. I'll get to those in a moment as well. But first, real quick, reach your peak library. There are many resources that are going to be shared during this show. There always are. Like his book, like this website, I implore a view rather than clicking away and going and researching while the show is going, while Michael is talking specifically instead, please, please, please write it down, take notes, and then visit the resources after the show is over. And why do I say that? Because I've spoken from stage many times, and I say this every time I'm from stage, up on stage is the magic happens in the room. That means if you're if you're if you get distracted, maybe you need to go to the restroom. I've seen this. I'm standing on stage. I know I'm about to get to the juicy part because it's my my presentation. Right. And I see someone get up and go out because they have to use the restroom or they got that all important phone call or insert distraction here. And I know they're at that. That is the moment I'm getting to the best part. And they could miss out on the best thing that could change their life forever, potentially. And I would hate for that to happen to you. So that's my soapbox moment. Please stay with us. Stay tuned in and focused for this next hour. It's going to be amazing because of Michael Cole's. So reach your peak library real quick. That is a resource I had put together literally with you and mine because I didn't learn the importance of reading books until the age of 47 and that's ten years ago. Now you can do the math. Yes. And every year is a victory, by the way. I love it.

Brian Kelly:
And I'm 57. I shout it from the rooftops, it's okay. And the thing is, once I learned about this and started reading voraciously, I was like, Oh my gosh, this is a life changer. I want to put together a resource of only the books that I've read that had a profound impact on me, either in business or in personal life or both. So what does that mean? Not every book is in this website that you see here. And by the way, this is not for the purpose of making an income for my company. If you click any of those buttons, they go to Amazon, get the book anywhere you can, anywhere you love. If you have your own source, go just find the book. Look at it. Say there's a little blurb about it. The first one that resonates with you. Go grab it wherever you want to get it from and read it because it does change your life for the better. I'm seeing a lot of these books that as they scroll up and I have fond memories of each and every one of them, and I can imagine I'm going to be adding one to. This library very soon. I can't wait to finish this bad boy. We're going to talk about that. Here in just a little bit. So that is reach your peak library, please. That's our gift to you. And I just would love to hear any feedback you have for those of you that go and find a book and go grab it and then read it and then act on it. Remember, it's always most important to do action. Speaking of action, it's time to bring the man who defines action under this show. It is the one and only Michael Coles. Let's bring him on. Here he comes. Get ready.

Announcer:
It's time for the guest. Expert, spotlight savvy. Skillful, professional, adept. Trained, big league qualified. And there he is, ladies and gentlemen.

Brian Kelly:
It is the one. It is the only. Michael Coles. Ooh, yes. How are you doing today, Michael?

Michael Coles:
I'm doing great. I'm so happy to be here.

Brian Kelly:
Oh. I am so happy you are here because. Oh, the stories you have and I just like I was saying, I just started digging into your books like, oh, my gosh, that's a page turner already. And thank you for that, by the way, for the book. I appreciate that. And we'll talk about that in a little bit. And the great cause you have behind it definitely got to bring that to the forefront. I so appreciate that. Before we get rolling officially, I got a couple a little bit of housekeeping items to take care of. So before we dove in deep to that big, beautiful brain of Mr. Cole's. The Big insider secrets. You see that logo above his left shoulder over there. If you're watching this live on the Mind Body business show, by the way, go to the mind body business show dot com and register to receive announcements. The moment we go live and we don't spam or sell anything, we just say, Hey, we're living, here's the link, go check it out and you can come on weekly and comment and participate. And don't worry, I we'll get those comments. I see them flying in the beginning site of secrets. Why are they important? Because they're sponsoring this very show and they are enabling us for all of you are watching live. You must be watching live. You get to enter to win a five night stay at a five star luxury resort. And that, again, is all compliments of my buddy Jason Nast at the Big Insider Secrets. And please do stick around. You'll want to stick around to the very end and I'll reveal how you can enter to win that. And then a couple more little pieces of housekeeping and then we'll get moving. So if you're struggling with putting a live show together and maybe you want the process is done for you, you want to get all the crazy communications, the back and forth, the testing and everything taken care of on your behalf. And you just want to show up and be the best host of a show you can possibly be without all of that mayhem that leads up to the show and then all of the mayhem that ensues afterward.

Brian Kelly:
There's a lot of pieces that go to a live show, a quality live show, then head on over to carpet bomb marketing dot com carpet bomb marketing. Saturate the marketplace with your message. And one of the amazing resources we use to stream live each and every week is the one we're doing right now is stream yard. It is. I've been using so many software studio type solutions for over ten years now. And I've got to tell you, streaming art has become the best of the best. There is nothing better out there. It is incredibly easy to use. It is feature rich. It does everything you need for a live show. And so you see the URL there on the screen. Write it down. Don't go to it. Write it down. It's our IP dot com forward slash stream live all together report. I am forward slash stream live lowercase write that down hit that. When the show is over you can start streaming for free. They have a free plan and you can give it a go, kick the tires, so to speak. And it is it's a game changer. And it allows us to to stream super, super high quality shows as we're doing right now. And now it's time for Brian to get close, to stop blabbing so we can listen to the man, the myth, the legend himself, Michael Coles. I love to open every show, Michael, with something to go to that has to do with the mind. Because in my humble opinion and man, I cannot wait for your your opinions on all of this. My humble opinion is that our level of success that we currently have today or our lack of success. Is, in my opinion, 100% due to what's going on between the two ears in our head. That's my opinion. And so when you get up in the morning, Michael, you've been oh, my gosh, I can't wait. I've seen some of the stories in your book. It's a teaser so far, but you've been through some stuff. I mean, holy smokes. So for you, who rose above it all? What was going on in that big, beautiful brain of yours.

Brian Kelly:
Every time you got up in the morning and you're being hit and these setbacks keep smacking you back. What is it that kept you driven and going forward all these years and continue on to this day?

Michael Coles:
Wow. We could take up the whole show with that answer. So, I mean, there's a lot. First of all, let me just say that I wrote this book not to boast about my career. I really wrote the book to try to lift people up and let them know they probably can do more than they think they can. You know, until I wrote the book, I don't know that I could have answered that question the way I'm going to answer it today. But when I was ten, my dad went bankrupt and we lost everything. But we still wound up moving to a pretty nice apartment, and I had to give away my dog when we moved, which was killer. And my parents, I didn't know what bankruptcy was at ten. I just knew we lost our house. I lost my dog. But we basically took all our furniture and plates and all the stuff that you would normally have around. You moved to actually a pretty nice apartment. Unfortunately, my dad, who thought he would always rebound, kept spending the way he had before he went bankrupt. And about less than three years later, his wages were being so garnishee that he was barely bringing home a paycheck. So in the middle of the night, after they sold all their furniture and dishes and everything else, we moved to Florida, which was a debtor state. And my dad, his wages could not be garnished. And he thought once again that he'd have the opportunity to get us back to where we were. Well, when I woke up that first morning in Miami, we were living in a less than 300 square foot apartment. We had none of our things left. It was a one bedroom apartment that I had to share with my sister. My parents had to sleep on a porch that was not even screened. And I woke up that morning. It was horrible. It was a horrible apartment. And I woke up that morning and I really understood what bankruptcy was. It was the darkest place I think I've ever been in my life. And if you ask me what motivated me, I had a decision to make that morning.

Michael Coles:
I could believe my dad would rebound or I could go out and get a job at 12, which I did, and try to help my family. And so I started working at 12, and when I was asked that question many other times, I gave a completely different answer. But the answer is it was the worst feeling I've ever had, and I never, ever wanted to have that feeling ever again. So whatever I had to do, whatever it took, no matter how much, how hard it was to get up in the morning, no matter how hard it was to recover from my motorcycle accident, whatever was thrown at me, I just knew that I never wanted to go back to that dark place. So I just kept moving.

Brian Kelly:
And then it became TGT. Is that it?

Michael Coles:
That's right. Time to get tough.

Brian Kelly:
Love that that came from this just for anyone listening. Yep. And you got to you got to read his book. It's oh, I'm going to I'm going to rave about it all night. I just know it because it is already it's it's got me. It's snared me. You know, those old sheepherder hooks that they would pull people off stage with? That's what it's done. It's going to pull me back over to read it.

Michael Coles:
No, Brian, also, let me just say, because I want to go to mindset, because I actually talk about mindset in the book. I think one of the things that's really important and especially for my in my own career, because I started working when I was so young, I really thought by the time I was 30 that I knew all the answers. And what I realized by the time I was 30, I didn't know all the answers. My problem was I didn't know all the questions. And so it was a big reality check because I always thought I had to be the smartest guy in the room. When I hired people, I was maybe in some ways intimidated by really great people because I thought they were going to be better than me and smarter than me, and they wouldn't follow my leadership. But I learned really early on, which was very fortunate that I didn't have to be the smartest guy in the room, that the best thing I could do is find the right people who are smarter than me in their specific areas of business. But give them the vision of where the company wanted to go. Learn from them as they learn from me. And we could be successful together. And that is mindset.

Brian Kelly:
Oh, you know what that is? It's also what I call a bomb dropping moment. Yes. Smart bombs. Bombs of. Bombs of wisdom. Oh, my gosh. I mean, I love that you knew you had all you you knew all the answers, but you didn't know all the questions. I mean, come on. That is gold right there. And then finding the right people and getting people that are smarter than you in different areas or better than you, and then basically letting them know the culture of the business well enough to where you work as a team for the same common goal. Am I paraphrasing that somewhat correctly?

Michael Coles:
Perfectly. And also let them do their job. Stay out of their way.

Brian Kelly:
Amen. No micromanaging.

Michael Coles:
Right?

Brian Kelly:
Oh, it's happened to me. And I got a yeah, I got a negative anchor for that one. I'll tell you, that's one of the things that as an employee that I was I didn't like. It was like you get told what to do and not just that, but when to do it, how to do it, where to do it. I mean, all of it. And it's like you're a walking robot. It depends. Different places have more flexibility and leverage, but you don't own any of your own work. I mean, when you say when I say, oh, not like financially, but you don't own it, it's not yours because you're not the one creating anything. You're basically following orders and just filling orders. It's like filling orders at a fast food restaurant, kind of. It's not very fulfilling, at least not for me anyway. And you know what? God bless those that do it and do love it. There are those that do. I'm not saying anything negative toward them. Please, please don't. No hate mail on that. So you've probably been through a few setbacks in your life. You've already gone through the great story of growing up and witnessing and experiencing bankruptcy and then learning what that feels like. So when you've had these setbacks, sometimes we'll chalk them up as maybe a failure. But the best thing to do with a failure is to learn from it and never either never do it again or do something better as a result. So what would you say are some of those moments or failures? Are setbacks that really come to the forefront of your mind that we're the most profound and why?

Michael Coles:
Probably. And I know you probably have heard this from a lot of people who started their own business that were entrepreneurs. Probably the best thing I ever learned was when I went bankrupt in my first business because I spent what a lot of people would do. I was young when I started the business. I was in my twenties and again it was one of those aha moments when you realize you don't know all the questions. And what I what I realized is that I did what a lot of people would do is I looked around and blamed a lot of people for the fact that the company went bankrupt. And then I had that moment where I realized, you know what, this is my business. At the end of the day, this is this is this was my problem. What did I contribute for the company to wind up going out of business? And it was it was probably one of the great learning lessons of my life and finding out what was that? It was what did I go wrong? We had a great business that started off, you know, like a skyrocket. And then it just all fell apart. And I knew that I would go back into business. I knew that I would I was going to make mistakes, but I was never going to make those mistakes. And when I made mistakes in my new business, I just wouldn't make those same mistakes twice. And I would try to learn from it. And we, you know, the cookie company, which is a company my partner and I founded, we founded that company with only 8000. And over the course from 1977 to 1998, when we when we sold the company, we never took in any partners. We grew that business from 8000 to $100 Million Company in 1998. I don't know how that would transfer today in revenue, but and we frankly could not afford to make many mistakes. And we had signed a personal lease with a mall and the rent was 25,000 a year. We're selling 30 cent cookies and we had a personally guarantee a ten year, $25,000 lease, a quarter of $1,000,000. We borrowed money from a bank to build the store and it was only 25 grand.

Michael Coles:
And and the bank was so confident we were going to fail that they sent a forensic accountant to our homes to inventory all of our personal assets. So not if we went bankrupt, but when we went out of business, they could just come seize our assets without having to go through the courts. And this is where the story gets good. On our first day of business, after researching the cookie business for about a year, on our first day of business, when we put our first batch of cookies in the oven, 300 cookies at 350 degrees in this oven. When the bell went off excuse me to take the cookies out, we realized we had forgotten oven mitts. So we looked in the oven at these gorgeous golden brown cookies going around in this Ferris wheel type oven. And we had no way to take them out of the oven. And we had there were people because we had promised free cookies. There were people out in the mall watching this through a window in the front of the oven. And basically the cookies went from golden brown to dark brown to catching on fire. The fire department was called out, and we almost literally had we had people on next door running out of the mall, their store in the mall, screaming. They thought the store was on the mall was on fire. The mall manager who had taken a big chance on us because we had no experience in the food, he could have broken our lease that day and we would have been responsible for all of that rent. You talk about a setback you have to overcome. Fortunately, he didn't break the lease and he gave us a second chance to get started. And the next day we wound up with great success. Of course, we had oven mitts, but there were oven mitt incidents to the 20 years we ran that company. We made plenty of mistakes. We learned from them, but we built a very, very strong company, which, by the way, this year is celebrating its 45th anniversary.

Brian Kelly:
Congratulations. I mean, if that doesn't talk about resilience and stick to itiveness, I don't know what does. Have you ever sold branded version of those oven mitts? That would be like probably.

Michael Coles:
But I can't tell you how many talks I've done and friends of mine that have given him to me for gifts over the years, I could probably do a whole wall of them, so.

Brian Kelly:
Yeah. That's awesome. Oh, my God. You were. You weren't kidding. This story. That's where the story starts to get good. Holy smokes. Yeah. So. And that's what I was reading in the foreword. And the beginning of your book was that all of these people that on the back of the people that had written about their experience of reading your book and they were all talking about how you had been through so much, and you've always come out on top and you're such a positive guy and energy guy and everybody loved. I mean, I get it. Well, I get why they do. Just in the short time I've known you, I understand. Now, why was that something that you had to develop know you're talking about you never did anything the same way that everybody else did. And then they all they all they all tagged you as a loser that you're not going to make it. You're not going to do good in school. You're not going to do good in anything. And then you just said you just kept going. I said, screw that. I'm going to actually crush it because you did things differently. So was that something you were born with or did you develop that over time? How did that come to be?

Michael Coles:
Well. I was very fortunate in my life. I had literally I've had four people step in and save my life, literally. The first one was a woman that jumped in a quarry after someone had jumped on top of me when I was five and I was struggling to get back up to the top of the water and she saw me struggling as a family friend. She jumped in and literally saved my life. So if it wasn't for Elaine Silverman, I wouldn't even be here today. So and the second person was a Mende. My first mentor was a guy named Irving Sattler, who hired me when I was 13 to work in the clothing business. And Irving probably taught me everything I ever needed to know about. Overcoming adversity. He was a bootstrap guy, came out, you know, poor guy, built a very successful business, took me under his wing, not just taught me business, but also taught me some social skills, which I didn't really have. And so but I think I always I had always been told my whole life that basically this is as far as I could go. And it has always given me an incentive to prove people wrong. Know, just show show them that I could do more than they thought. And I mean, I had that through my whole business career. But when I told you the one part of the cookie story we opened with this great success, we had people applying for franchises all over the country. We had shopping mall developers offering a space. But six weeks after we started the company, I was in a motorcycle accident, a near-fatal motorcycle accident that almost took my life. I wound up waking up in a hospital with two doctors standing over my bed, telling me that I was would I would probably never walk again. Normally, I would probably need some type of aid, either canes or crutches. And considering not waking up at all, I thought that's okay. But about nine months after my accident, I had an incident with my daughter Taryn, who was three years old at the time. She asked me to race her to the mailbox and we had a very steep driveway at our home.

Michael Coles:
And when I took off to run, this was like nine months after the accident. The pain was excruciating. And it was the first time since my accident that I realized that I was disabled. But it wasn't so much. And we managed to get up to the driveway. We walked up and, you know, I got back in the house. But it was the first time since my accent. As I said, I thought I realized I was disabled, but it wasn't so much disabled in my legs. It was disabled in my mind. It was the fact that at 33 years old, I can tell you learning how to walk again really hurts. And doctors had given me a safety zone basically to allow me to just give up and quit. And so I came back in the house and told my wife, Donna, that there was no way that I could spend the rest of my life like this, that I had to try to do something else to get better. And I began a self styled rehabilitation program that eventually took me from a stationary bike to a regular bike. And at the same time, we built the company to its national success to this $100 Billion revenue business, hundreds of stores nationwide. I not only learned to walk again, but c set three world records riding across the United States on a bicycle from Savannah to San Diego three times broke my record after setting a record in 82, broke my record at 84 by over four days, and then joined the four man team to do the race across America from your neck of the woods, which went from LA to New York. We crossed the country in five days, one hour, 8 minutes. We beat four other teams. It's the fastest crossing of America ever on a bicycle by a four man team. It's the fastest 3000 miles ever covered under human power. And both of those records still stand. So the moral of that story to tell you is this. Is that what I thought I knew about overcoming obstacles and adversity? I can tell you the greatest lessons I ever learned were during those races across the country, because you have to dig so deep, you find strength in yourself that you didn't even know you had.

Michael Coles:
And I knew in 84, after I broke my record that I would never look at anything, anything ever again, the same way that nothing could ever have been as hard as what I had just gone through, and that I would take on any challenge that I had to, and I would figure out the course to make it right and be successful at it.

Brian Kelly:
Wow. Wow. I mean, in five days, I don't know many people that could do that in a car.

Michael Coles:
Well, there were four of us, so. Yeah, we got 600 miles a day on a bike.

Brian Kelly:
My gosh. And I love that part. In in your book, a guy was telling the story about riding a bike and you became lifelong friends afterward. But he didn't know you at that time. And he said this blur, they were writing like they write all the time and they were going fast. And this blur came by them and it just blurred, looked like it had two bicycle tires underneath it. And it was you in your. Was it reclined.

Michael Coles:
Vehicle? Hpv. Yeah. Yeah. That was Jim. That was Jim Cox Kennedy who wrote the foreword to my book. That's how. And former former chairman and CEO of Cox Communications. I love.

Brian Kelly:
It. We've talked about it enough. We've teased about it enough. Let's let's let people know what.

Michael Coles:
Should we do with twins?

Brian Kelly:
Stereo yes. Time to get tough TGT. I love that acronym and it's a it's a page turner and I'd love for you to give a quick synopsis of the book and then also what you're doing with the proceeds to this book that that's one that really touches me.

Michael Coles:
Well, as I said, I mean, I didn't write this book to boast about my career. I did it to try to hopefully get people to step out of their safe space and try to do more than they think they can. I also will tell you, when the book came out in the fall of 18 and I was on a book tour all of 19, and then the pandemic hit, and I never imagined how this book could affect people during a time like that. I got emails from people from literally all over the world who somehow found my book and talked about how it helped them get through the pandemic. It it was absolutely an amazing, amazing thing. So the book took me it took me 25 years to get around to writing it. All of the royalties from the book, all the honorarium I receive going to a scholarship fund at Kennesaw State University here in Georgia to help veterans finish their education, because the GI Bill, a lot of people don't realize it's changed so dramatically over the years, but it literally went from the time you start your education, there's a sunset on it and a lot of veterans wind up just not having the money to be able to finish their education. This scholarship kicks in to allow them to have the resources to finish their education. And so it's it's it's been wonderful. My wife and I put $1,000,000 into this into the to fund it initially. And then I've had friends and again that are all that have made contributions to it. It's it's been remarkable. And it's really helping a lot of veterans finish their education and go on and be able to have a good life.

Brian Kelly:
God bless you. And I said that to you before we got started here, before we went live. I have such a wonderful respect, deep respect for any and all veterans. And I don't care what their role was. Once they've enlisted or were drafted, they're putting themselves in potential harm's way. They can take you out of a job and put you anywhere they want. And so I have nothing but respect for our military in all every every branch conceivable.

Michael Coles:
Well, let me just add one thing to this, especially for the people that are out there listening. Just don't get confused when they talk about increasing the military budget, the thinking that they're increasing veterans benefits. Politicians love to talk about how they love their veterans. But every year since the Korean War, veterans benefits have been cut. And you know, there are all kinds of organizations out there that go to to actually pick up the slack from what the government has not done. And this is my little way of trying to help.

Brian Kelly:
And that's the beautiful thing. Yeah. I've seen quite a few out there that are doing it on their own. And these are, you know, it's people like you. There's a special place in heaven for you because of. The fact I mean, you're not even a veteran yourself, and that's another telling part about you and who you are and what makes you up, you and your wife. So God bless both of you. Thank you for.

Michael Coles:
Thank you.

Brian Kelly:
Thank you for doing this. Yeah, you're very welcome.

Michael Coles:
So if you buy the book, just know you're helping a veteran. And if you love the book, do a review on it for you on Amazon because it helps sell books. If you don't like the book, don't do any. Don't do that.

Brian Kelly:
I cannot imagine if I cannot imagine one person not liking the book so far.

Michael Coles:
Either way, the book is just what the book is really full of are things that went wrong and how we learned from it and how we were able to make sure we didn't do that again. And and so that's that's what I think. And my story is very relatable. You know, I've been very fortunate. I've had success, but it's not like a huge success, like a Steve Jobs or we were talking about Elon Musk where people could read books like that and be inspired by them, but not really be able to say, Well, gee, I think I could do that, although there are people I'm sure that do. But I wrote this book for people who are thinking about maybe just starting a small one store operation or an online business and just have not been able to get the courage to take that first step. And, you know, the cookie company story is kind of like a lemonade stand. And a lot of ways it's easy to understand the business know, I went from that to the coffee business with Caribou Coffee and there's again, it's just full of things that did not go the way you would have anticipated. And I will just say this for most people that are sitting out there, don't think that success is some straight line. It is. It is got more curves and winding roads in it than you can ever imagine. And I'm not saying that there are people that don't just hit a homerun right off the bat. It does happen. But for most people like me, bankruptcy, success and failure run hand in hand on a highway. I mean, it doesn't take much. It doesn't take much to fail. It takes a lot to be successful.

Brian Kelly:
And I think that's one of the in a sick way that's one of the things I love most about it is that it it does take it takes a lot. You have to really have thick skin. You have to have a really strong reason why for what you do. You would crawl over broken glass for miles, almost like Michael did in his life and all these things he's been through to reach the price. And then then when you reach the prize, Michael, what's the next thought in your mind? Is it like, oh, I made it. I can just rest and I'm done with all this this crazy stuff or.

Michael Coles:
Well, the hardest thing on your laurels is resting on them. Because one thing that Irving taught me, I remember this like it was yesterday. We had the busiest Saturday. I was 14 years old. We had the busiest Saturday in the store's history. And I went to Irving afterward and I said to him, You know, I wanted to build a bigger I want us to have a bigger store. He always said, you know, it's better to have a small, busy store than a big empty store. But he said to me, I said to them that they said, Irving, we had the best day we've ever had here. I said, These these people love us. We own them. I remember the words, we own them. And he looked at me and he said, Kid, let me tell you something. There's 50 people standing in the wings trying to take this business away from us. We do not own anyone. We have to keep doing what we do every day better to keep those people coming back. And that has stuck with me my entire career. No one owns their customers. They don't. Some people have contractual businesses, but contracts can be broken. But most of us are in business where people don't sign contracts. Most of us in business where we have to hope people are going to come back through the door and they make that choice every day. And when I went to Karibu, it was more it was more of a obstacle in getting the mindset of the people that were there, to get them to understand that this less than 200 store company could compete against Starbucks at the time that it's 7800 stores to get them to realize that we could be different, we could be more nimble, we could offer an experience that was better than Starbucks could do and that we could be successful in our own way.

Brian Kelly:
Oh, my goodness. Such incredible words of wisdom. I hope everyone's getting writer's cramp right now. Truly. And they should. A quick couple of comments that came in earlier. Jeff Fricke said bringing the energy says, I love what I. And then he corrected it do. And my friend Linda Bachman. How are you doing? She said this some time ago. Cannot wait to meet this man and hear about the book. So now you're meeting him and you're probably going like I did and saying, wow, this guy is amazing and I can't wait to hear more. That's the way. That's what I'm saying to myself. I'm sure Linda is saying the same. So thank you all for coming on. Thanks for the comments. Keep them coming if you have questions for Michael. By all means, get them to us quickly because my God, Michael, how is this possible? We're only 20 minutes away from closing the show already. This is unbelievable. That's a good that's a great sign in my in my book. Okay. I want to get to a direct like more of a business question. You just kind of hit on it. But now, you know, you always have to be, you know, hustling, working. You don't own your customers. Well, how, in fact, do you you personally build a successful customer base? What does that take? What kind of effort, what kind of iteration, whatever it is.

Michael Coles:
Well, you know, listen, I grew up as a retailer, so I think I had a big advantage over a lot of other people that go into all kinds of businesses. I mean, and I was fortunate in where I started out as a retailer and then eventually became a manufacturer. And so I kind of learned all different aspects of the business, which helped me as I went into the cookie business, because basically it still was a retail, it was still manufacturing, but. I think you've got to understand that you're treating customers. You know, I had this actually a comment about this that was back in my days in the clothing business. I was in Detroit. I was salesman on the road. I was doing really well. And I was meeting with the customer and I was selling big department stores and big men's men's wear chains. And the orders I was getting, like for a single item, I would be getting like ten dozen units, I'd be getting five dozen units. And I went to see this guy who had a very, very successful business and we got ready to write up the order. He wrote down. He wrote down the first item. He worked like eight pieces, eight, not 8008. And I looked at him and I said, eight. I said, I sold this stuff in dozens. And he looked at me and said, Yes, you sell them in dozens. I sell them one at a time. And what it made me realize was that the bigger people I was selling, it was the same whether they were writing ten dozen. It was just as important to keep them as customers as it was for this guy to buy eight pieces because he was giving me a chance to build my business with them. And what I basically learned was I had to treat them both the same, or I or I didn't deserve either one of their businesses. And so when I started my own business, especially in the cookie business, my my whole objective in the cookie business was not to build a chain of hundreds of stores. It was to build every store as if it was the only store we had and do our very best to make sure that every customer was treated 100% in the best possible way we could.

Michael Coles:
Did we do it every time? Of course not. But if you don't set that site high enough, you're going to just you falter. You won't keep those customers. They don't have to come back. There's no contract. And so especially as the cookie business became more and more competitive, we had to up our game. We had to keep doing better and finding other ways to keep our customer base. So when I went to Karibu, you know, I'm I'm going against a company that's basically ubiquitous. I'm going in Starbucks. You know, they don't have it. They probably they started out with better product. But, you know, they were so big at that point. They were just like churning out coffee. Paribas product was so much better. What we had to do is get our people to give the same kind of service to the quality of the product. And so we put in a whole new service platform and we were able to go up against a company like Starbucks and be successful.

Brian Kelly:
What a great lesson for me and everyone else watching, listening, and that is to treat all your customers the same. And that is also treat them at a very high level, like really, really treat them like kings and queens as much as you possibly can.

Michael Coles:
Absolutely.

Brian Kelly:
That's the thing. You just made me think of so many things, Michael, because that one that was buying eight pieces, he could very well be that one person that is very well connected to major corporations that will bring in massive orders and say, these know how to treat people the right way. You never know who's watching. That's the other thing. Yeah. So always, you know, always put your best foot forward. Always treat people with the utmost respect, love, kindness, and go go above and beyond what you normally would or what other companies normally would to satisfy their needs.

Michael Coles:
And don't and don't burn bridges even when things are not going right between a colleague or or a customer or whatever it may be. Just don't burn the bridge. You never know what's going to be on the other side of that bridge where that person's going to go, just like you said. And I'll tell you one quick story. I had a young guy from Detroit that was a really nice, good guy. He was not a guy that was going to be a huge customer of mine. But that guy went on to become the first leader of the gap. And, you know, I wound up doing business with them later from from the company that I was with. It was it's just amazing because you just never know where people are going to wind up, especially talented people.

Brian Kelly:
Yeah. And that's so true. You know, I've read and seen so many stories of incredible, amazing people that like professional sports figures in some cases where they would treat the janitorial staff just as wonderful as they would coaches and assistants. And because, you know, let's face it, no matter what your vocation is or your level of education or how much money is in your wallet, you're still a human being and you deserve to be treated with respect. My humble opinion, I can tell that's yours. Mike Oh, my gosh. I can see. My God, there you are. One amazing person. I keep saying it told you about 20 times before we came on the show, but it's so brutally obvious now. I want a really just I implore of everyone watching it and those of you that listen on podcast after the fact, after this live show is really take to heart what Michael has been talking about. He's giving you the literal secrets to success and you're probably going, Yeah, but that didn't tell me how to market. It didn't tell me to sell. That comes as a result of the way you treat people and the way you develop relationships of the way you go about your business and hold yourself behind closed doors as well as up on stage. And so Michael is the perfect example of someone to model to follow his lead. And you will see, look, it takes time, it takes effort, nothing. It didn't happen instantly for Michael. It doesn't happen instantly for me. It can for some, like Michael astutely said. But the odds are it's going to take some time. So during that time, why not treat people wonderfully? Because what will happen is the rewards will be at the end or throughout the journey. Actually, it's the you said that in your book, I think something about the journey. It wasn't about reaching the what was it? Do you remember? Oh, gosh, I'm putting you on the spot to remember like one sentence out of 500,000.

Michael Coles:
Well, I mean, it's it's it's not something that I've created, but it's the idea that success is a journey. It's not there's not a stopping point. I mean, it's like you've got to enjoy the whole thing, whatever that is, and that there's going to be great days. There are going to be days, days that are not so great. And the higher up you are in a company, like if you're the CEO and you have this vision for where you want to go. People. You're not getting phone calls from people telling how wonderful.

Brian Kelly:
You are or.

Michael Coles:
How wonderful your business is. Every person that comes in to me, you is coming to me because they've got a problem. They get solved phone calls or maybe a disgruntled, disgruntled customer. You know, I'm not I don't I didn't get the people on the line that said, oh, my God, we just had the most wonderful birthday with one of your cookie cakes. It was fantastic. It was they spelled my daughter's name wrong, you know? I mean, you know, and that's what you have to understand. That's those are the things and especially today with social media, you've really got to be on top of your game because. You know, people can ruin your business if they want. And not deliberately, but just because they've had a bad experience. I can just tell you this. In my role as CEO of the Cookie Company, CEO of Caribou Coffee, I have people, customers and especially people on the front line of the stores had a direct line to my office. If they could not get something resolved before with their regional manager or the district manager, they could call me. I'd make sure it got resolved. And the same thing with customers if they weren't satisfied. Our customer service people, their last line in talking to someone, Have I taken care of you? If not, let me give you the direct line to our CEO.

Brian Kelly:
Wow. Wow. Who does that?

Michael Coles:
Well, plenty of people do it. And I'll tell you who does it. The best is Amazon. When you buy from Amazon, their their customer service is unbelievable. And their ability to sell you up, which is the big thing in retail, is how many things have you bought from Amazon? If anyone's out there and within 5 minutes before you're ready to check out, they're telling other things you might consider. You know, you buy stuff you never even thought about buying before. That's the upselling part. But also, if you're dissatisfied with something and they just make it so easy to return it and you know, that that's just that was just lost, that a lot of face to face retail when you think about it. I mean, big department stores thought that the way to success was to compete with discount stores and they lost all that energy that they had in building a customer base and knowing those customers that just it's gone except a company like Nordstrom's that's managed to hold on to that. And I can go on and on and on with this, but we have limited time.

Brian Kelly:
Well, no, I actually I got approval from people watching. I was chatting with them and they said, can we go another hour? I said, Sure. Okay. I could definitely easily do that. Yeah, we're looking at 8 minutes out or so left. Yeah, so much wisdom. My God, it's just oozing. You said something that was really compelling I wanted to comment on, but it's not that important because I just want to hear more from you. Who would you say? So you've been you've met a lot of inspirational people. I mean, you've run for political office, correct? Right. As well. I mean, I can't think of much. You haven't done what? When all this through all this time you are meeting I'm certain amazing people along the way. And you probably have read or heard or seen footage from people who may no longer be with us physically on earth. But if you were to pick one person. Just the first name that comes to the top of your head. Who would you say? And you may have already said his name already would be your greatest inspiration.

Michael Coles:
Well, there's no doubt. I mean, it would probably be Irving, but someone that I really knew. But of the business people that are out there that I think that really began to really disrupt business, it would have to be job. And I say that. Because he understood what he was doing in a way that is so deep. And it's not just about inventing the iPod that took what was an MP3 player that was so clunky to try to download stuff. And it's not even so much even just the seamlessness of how the iPod and of course now the iPhone does all of that. But it was so easy to download. You weren't pirating music. You were legitimately getting it. It was it was so simple that I remember when I first got an iPod and threw away my MP three player that I thought I was doing it wrong because it was so easy. I didn't really believe it was on the player. But but why I say that is because I hope everybody remembers this. The packaging was so beautiful that sometimes you saved it. How many things did we ever buy before that where we thought about saving the packaging? He understood what people wanted all the way down to what it came in. And what I'm saying today is I think we've seen a lot of businesses disrupted and the ones that have been the most disruptive understand it all down to the smallest detail. And that's why I would say probably John's because I think he was so influential over so many different industries in the way he approached business and product.

Brian Kelly:
My God, profound. I don't know if anyone else has writer's cramp, but I'm running the show and I have it taking notes like a mad man. I love this. I so appreciate you for spending all this time, Michael. We're not done yet. And in fact, there is one last question I close every show out with, and it's it's profound. It's an amazing question. It kind of happened by accident. I asked it now and then during shows when I first started the show and I started actually paying attention to the answers going, wow, that's pretty interesting. And so I decided, let's just make that the end question because of its profound ness, if you will. But before we do that. I promised everyone who stuck with us live that they would get away to win a five night stay at a five star luxury resort, compliments of the big insider secrets. You see the logo above, Michael's left shoulder up on the right on the screen if you're watching this live or recorded video. So let's bring that up right now. And all you need to do is write down this URL. You do not want to go to it yet because we want to hear the answer that Michael has for us coming up. But the lines will be open, as they say, a while after the show is over. So don't worry about it. You can't miss. You just have to have seen this URL to be able to enter the win. So here it comes. It's coming on the screen right now and that is our WIP. I am forward slash vacation. One more time R.I.P. Dot I am bored slash vacation all lowercase so right after the show's over race on over to that URL, type it into your browser and enter to win. And I cannot wait to be able to announce who that is. And I hope it's you. I'm talking to every one of you. Yeah. It would be awesome to be able to give this out to everybody. Maybe sometime I will. Maybe I'll just say everyone who's watching life can get it. All I have to do is enter. I'll do that. I'll have to do that. All right. So, Michael, this this question, I love it because here's the thing about it is there is no such thing as a wrong answer. It doesn't exist. It's impossible. In fact, it's because the exact opposite is the case. Is that the only correct answer is yours. That's what makes it unique.

Michael Coles:
Yeah, I wish I had that in school.

Brian Kelly:
Don't we all, brother? Yes. And some guests that come on the show that I've interviewed, some will take a get it instantly. They'll have it on. They'll just say, just shut up. Let me answer the question already. And others take a few moments to ponder even that there's no incorrect way about going about it, because it's going to be your answer. So there's absolutely no pressure now that you're going, Holy moly, what the heck is this question going to be?

Michael Coles:
No, I'm sitting here thinking, bring it on.

Brian Kelly:
Oh, I love it. I love it. That is the mentality, ladies and gentleman right there, that that breeds success. If you've got nothing else from this show right now, did you hear his reaction? Bring it on. Like no challenge is too big for him after suffering through those bicycle rides. Cross country, he's got it down now. All right. So with that, I don't even have to ask you then if you're ready, because you basically said you are. So here we go. Michael Coles. How do you define success?

Michael Coles:
Wow. That did. That is a surprising question. I guess I would say this. I hate the word success because it it sounds like a stopping point. I know I'm more successful today than I used to be. I know that when I go to hotels, I don't take the little bars of soap anymore, but I do grab all the shampoos I can get my hand on. So I guess I am somewhat more successful. But I think it's embracing the journey. And I know that when I first started out in my career, I bought an insurance policy, a life insurance policy from a young guy. And I was doing okay. I was not doing great. And he said to me, What's your five year plan? And I said, I mean, it was such an odd question back then for me to think about. I said, I don't have a five year plan. I'm trying to figure out how to put gas in my car to go on the road and sell my merchandise. And, you know, maybe someday I'll be able to buy a nicer buy a house. I haven't bought a house yet. I think that for me, determining your success is is just constantly challenging yourself and whether you get to the goals or not specifically, you're going to be at least on that journey and that excitement of challenging yourself. And I think that the challenge itself is the success of stepping outside of what feels comfortable and safe and taking chances. And, you know, there used to be a thing back when I first started in my career, there used to be this thing about having a positive attitude. And I think having a positive attitude is really important. But if you don't get out of the house or if you don't do something, that positive attitude is not going to do your damn bit of good. I mean, you've got to get out there and get into the fight and feel strong about what you do. And I'm going to relate this to fitness a little bit. I think that people overlook the importance of staying physically fit as they embark on their journey. And the reason I say that is because if you can do something, if you're a runner and you can go out and run five miles a day, you know that you've done something that the masses have not done, but whatever that might be, you've got to give yourself to something to reward yourself on a daily basis that can keep you going. Don't set these huge, huge goals for yourself that are not founded with smaller goals in between to keep you going, because every one of those is a success.

Brian Kelly:
Wow. Wow, wow, wow. So, Michael, that was amazing. I want to pull up your website real quick here and let folks know what is the best way to connect with you? Is it through your website that we have up? It's.

Michael Coles:
Yes, absolutely.

Brian Kelly:
So for everyone listening that can't see the screen, it's Michael Cole's dot com. So that's my chhelc0les and he's got some really cool you can see him behind the cookie counter. He's got some great video running of him biking, it looks like running for office. Yes, it's got it. Oh, my gosh. Look at that handsome guy. And look at this site. So this is where you also can come and get his a copy of his book. Again, the proceeds are going to help veterans. I cannot think of a better thing to do if and you're going to love the book, by the way, so you're going to get a reward for just purchasing the book. So go to Michael Coles, get the book, book them for your next engagement. Are you still doing keynote speaking and all that great stuff?

Michael Coles:
I am. I am. I actually have got several this summer, some keynotes that some very big business meetings that I'm doing. And I love it because again, the honorarium is go to help the scholarship fund so it's been great.

Brian Kelly:
This is awesome Michael Coles dot com Be sure to visit it and reach out to him connect to him. He has ways to do that on his website as well. I cannot tell you how grateful I am to you, Michael, for coming on here and spending this hour with not just myself, but everyone else who was graced by your presence and your knowledge, your wisdom, your your kindness, your everything. I mean, Jesus, like a bromance, isn't it? So. But I appreciate you.

Michael Coles:
Thank you very much. Honestly, I appreciate the opportunity to be here. An opportunity to talk to your audience as well.

Brian Kelly:
Yeah, it's the pleasure's all mine. And I appreciate you. And we're going to have to call this this little relationship off here that I've started soon before it gets too crazy. So I will close the show out. Thank you once again, Michael Coles. The amazing Michael Coles. Don't forget to pick up his book Time to Get Tough at his website at Michael Coles Dotcom. Michael, it's been an absolute joy and we're going to call it a night. So on behalf of the amazing Michael Coles, I am your host of The Mind Body Business Show, Brian Kelly. Until next time, hey, keep hustling and be blessed. So long, everybody. Take care for now.

Michael Coles:
Thank you.

Brian Kelly:
Thank you for tuning in to the Mind Body Business. Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.

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Michael Coles

Michael Coles is a transformational leader, accomplished entrepreneur, education advocate and motivational speaker. He is living proof that there are no limits to what we as individuals can accomplish. He brings his story to life in his book Time To Get Tough How Cookies Coffee And A Crash Led to Success In Business and Life. All proceeds from his book and speaking honorariums go to a veterans scholarship fund.

Connect with Michael:

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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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