Special Guest Expert - Michael Whitehouse: Video automatically transcribed by Sonix

Special Guest Expert - Michael Whitehouse: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step. Forward. Only to fall two steps back? We are dedicated. Determined. And driven. How do we finally break through And with that is the question. This podcast will give you the. My name is Brian. This. The Mind Body Business Show. Hey, welcome to the show. My goodness. My microphone muted on me. Thank you, Michael, for letting me know he's sitting in the background. My goodness. So we have a fantastic show for you tonight. Michael Whitehouse, who I just referred to, is in the house. He'll be in here in just a moment. I cannot wait for you to meet this gentleman. Very, very astute, wise and experienced businessman. He has recently shifted not his entire business model, but his focus on what he's working on in his business. And I can't wait to peel back the curtain, so to speak, and ask him more questions about why he decided to do that, how it's working for him, what is he doing now? And I already know most of those answers, but I can't wait to share them with you. And it's going to be a great, great show because what he does now literally is a fit for anyone who is an entrepreneur or a marketer or a business person, period. And so listen closely to what he has to say and the kind of success he's already had in this great industry that he has embarked into. And so that is coming up very, very soon. The Mind Body Business show is a show that I had designed with you in mind. It is all about interviewing high impact, very successful entrepreneurs and business people like Michael to give you what you need to simply model their success. So simply listen to what Michael says tonight. Don't just listen, though. I implore upon you. Take notes, take lots of notes, ask questions. It's interactive. You can ask questions if you're watching on Facebook and YouTube, LinkedIn, and if you're not on any of those, then go to the mind body business show com and be sure to register for the next upcoming show, because when you do that, you'll be getting an email with a link to go directly to join us live and comment and join in.

Brian Kelly:
So fantastic stuff coming up. And so the Mind Body business show is all about bringing out successful entrepreneurs that what I found over the course of ten years of studying only successful people is that three things were very common to all of these individuals who I reached out to study. There are people that were my mentors. They were others that were authors, some that are still living, some that aren't. But these three things kept bubbling up to the top. And those three things are, you probably guessed it, the very title of this show, Mind, Body and Business Mind is about each of these individuals to a person had a very, very and some have that are still at us very positive, very powerful. But the most important aspect I found was flexible mindset flexible able to be flexible. Body literally was about the fact that each of these successful individuals to a person took care of themselves physically and nutritionally. And business business is so multifaceted. My goodness, there are so many skill sets that one must master in order to build and then scale a thriving business. And that is what all of these successful people did. We'll talk about several of them here tonight. I kid you not. No doubt we will. Their skill sets. Like what? Like marketing, sales, team building, systematizing leadership. I could go on and on and on. And you just heard me say, Master, those skill sets like Brian. It takes a long time to master just one. And you're right. If you were thinking that the cool thing is if you master just one skill set and you focus on it first, the others will fall into place. And if anyone would like to know what that one is, well, I'll give you a hint. It was one of those I just rattled off here in just a moment ago. If you would like to know what that one is, let me know in the comments. Okay. I'm not going to teach you. It is the skill set of leadership, even if you don't yet have employees or VA's, start working on your leadership skills as if you're leading yourself.

Brian Kelly:
Talk about work on company culture, work on how are you going to deal with your people? Are you going to be one of those task masters that cracks a whip? Are you going to be someone who elevates people who are doing their best even though they make mistakes and all of those things that go with all the great leadership skills? There are great books out there. We won't go into all that right now. But that is what the Mind body business show is all about, is bringing on fantastic people like Michael Whitehouse. So you can take notes, then take action on those notes and watch your business grow and look some of that take action might actually end up being you and Michael connecting directly to go to the next level. I highly recommend it because you're going to see why. And so another important aspect about very successful people that I learned was that to a person they were also very avid readers of books. And so with that, I'm going to Segway very briefly, and then I promise we'll bring Michael on very briefly into a segment I affectionately call Bookmarks.

Announcer:
It's time for the guest experts. Bookmarks. Born to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your peak library dot com.

Brian Kelly:
There it is. Reach your peak library. So one quick word of advice, and that is please do not go running off and clicking away on resources that are going to be spoken about here tonight. I know Michael has quite a few of himself. It happens every time. The same is with your peak library dot com. Rather than clicking away and checking it out on the side, just write it down, write it down, take notes and visit the resources. After the show is over, we're going to give away an incredible prize. For those of you that stay with us live to the end. Same thing with that one. You write it down and you enter. After the show is over. We'll be here to monitor the entries. So reach your peak library is literally a tool, a resource that I had put together and built because I myself was not an avid reader until about the age of 47, which is about 11 years ago. You all just did the math. And the thing is, I found that reading books is a life changing experience. It can and will change your life if you don't just read books but read the right books. And it's okay to read leisure and have fun read fiction. But if you're looking to build your business, then also dig into those books that will help you to build your business, to grow your business, to improve upon your relationship skills, to improve on sales and marketing team building, everything that goes with it. And so you'll see there are many in this library that these are actual books that I personally have read and I vet them. And so the reason for this resource is free. The books aren't free. You go to Amazon when you click those buttons, so you just paid the Amazon fee. It's not no big deal there, but it's here for you to have a collection of books that at least at least one other successful individual has vetted. Well, I got a frog in my throat there, and so there's no rhyme or reason to the order they're in here. There's they're not alphabetized. They're not by author, pretty much.

Brian Kelly:
So just look through it. The first book that jumps off the page and talks to you get it. And you don't have to get it from this site, get it from wherever you like to get your books. The whole purpose of this is just to give you a library, so to speak, like an index cards, and you go to whatever library you want to check it out or buy it and then read it and then take action on it. I always say, take action after you learn, learn, do teach. All right. That is it. I am excited. I want to bring this gentleman on so bad. So we're going to do this right now and hope that the video plays properly. Is time to bring on Mr. Michael Whitehouse. Get ready. You're going to enjoy this.

Announcer:
Bookmarks. Born to. It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained. Big league qualified.

Brian Kelly:
There we go. We've got Mr. Michael Whitehouse in the house. Mr. Whitehouse, how are you doing, my friend? So great to see you.

Michael Whitehouse:
I'm doing good. Listen, all that by, I don't like. I can't wait to meet this guest. He sounds amazing.

Brian Kelly:
Yes. Speaking of bio. Yeah, I'm going to introduce you here in just a moment. Officially and formally. We're going to get busy and have some fun. And right before I do that, let's check. I got a couple of comments, see if they're worthy. Are you on the I stuff? Yes. Maurice Evans. Yes, we are on I am on the I stuff. I don't know if we'll talk about that tonight, but the answer to that is yes. Thank you for bringing up a question and the.

Michael Whitehouse:
Name of Summit for me.

Brian Kelly:
What's that?

Michael Whitehouse:
I name a summit. We had the concept. I couldn't think of, like, what was catchy, and it just gave us 20 options. Like, there it is. Yeah.

Brian Kelly:
And. Oh, my gosh, No kidding. We could do literally not just one show, but many shows. Just on the topic of chat GPT and what it can do for you in your business. I've used it. I mean, all the queries that show up on the left when you're when you type them in, they show up on the left. Your history. I've got a scroll bar now because there's so dag on many of them. It's been a godsend. It's been phenomenal. But that's not the topics per se of the night. Before we move on, though, we do have a little bit of housekeeping to take care of. We do have a giveaway. I mentioned in the beginning. I want everybody to see that. So in a couple of minutes we'll let that run and then we'll bring Mr. Whitehouse back. And then I am going to I'm going to grill this man in a great way. You're going to love it. He's going to have fun. And you are, too. So hang tight and we'll be right back after that. Hey, if you're watching the Mind body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing, compliments of the big insider Secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK and Argentina. I mean, it just keeps going on and on and on. Australia, at the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show com and register to receive automated notifications when we go live the next time. We do not spam, we do not even pitch any products or anything from that notification. It's just simply a way for you to know that we're alive.

Brian Kelly:
And now you can join us and you can also participate in this incredible, incredible prize. And you do not want to miss us. So come on live. And you do not want to miss a moment because of our incredible guest experts and stay on to the end. And we will reveal that at the very end. And. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time, then write this down. Carpet bomb marketing dot com. Then head on over to it after the conclusion of tonight's show. Carpet bomb marketing saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Richer P Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur. Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down. And then after the show once again head on over to reach your peak club dot com. All right, now let's get back to the show. Oh, right. We got that out of the way. And so now it's time to bring on Michael Whitehouse formally and officially. Michael Whitehouse is the summit guy. Having run events since 1996, he was fascinated by the potential of virtual events when everything went online in 2020. I wonder why that was. Oh yeah. The events he saw were often dull, an engaging, and a little bit better maybe than a YouTube playlist. How many of you have witnessed those? I have. And he wanted something better, so he started running his own. Now his business is running these fun, engaging and powerful summits for his clients. Oh yes. This is going to be so much fun with that.

Brian Kelly:
Officially, formally. Welcome to the show, Michael Whitehouse. How are you doing tonight, my buddy?

Michael Whitehouse:
I'm I'm doing pretty good. Glad to be here.

Brian Kelly:
Whew. We're going to have some fun. We're going to go through a lot of things. I'm going to be talking faster than normal because I'm excited. I love I geek out on this stuff. I love everything there is to do with summits, with live video, anything that has to do with technology under the hood and the different pieces that go with it. But the real thing, the bottom line to it is the results that are generated from all of that. Yeah, it's fun. It's a shiny toy for me as a tech guy. But the real thing is what are the results at the end of the day? And Michael, after talking to you just before he came on the show, I cannot wait to share how it's working for you and your clients as we go forward. But what I'd like to do is start it off with talking a little bit about the base, the the foundation, the what we call the fundamentals in sports, right? The boring stuff normally, but they are the foundation for one success or lack thereof. And so I like to kind of hit there to kind of set the table, so to speak, so people can understand that a greater, deeper level where you're coming from and why you are as successful as you are. So parts of this show are about mind and others about body was about business. We don't literally go through each three of the three we hit and sprinkle some of them. And for you, I wanted to find out, let's go with the body. Like when it comes to staying fit and becoming fit or just not being sick because you're not moving, how important to you is physical fitness, not just for yourself and your personal life, but also your business?

Michael Whitehouse:
It's actually pretty vital to my business. I hired a personal trainer for business reasons a few years ago, shortly after my daughter was born. About eight years ago, I started having sciatica and according to experts, apparently. Carrying something like a car seat doesn't cause sciatica, it just aggravates it. So I was just subclinical before and then so went to the emergency room at one point. It was so bad. It was it was nearly debilitating. And so I went to a chiropractor, I went to a physical therapist. It got better, it got worse, it got better, it got worse. And finally I got to the point in my business where I could afford a personal trainer because I knew I needed to exercise. I also, you know, I get tired. Well, when I get tired, I can't do as much. If I was in better shape, if I was healthier, I'd have more energy, I would put more time in the calendar. So I went to the personal trainer, Colleen Davis, who I met because networking, because that's kind of what I do. And she was actually the first people I ever had on my podcast long before I could afford to hire her. So she gave me an actual training routine and I and I based it on what would I do? Because if I had to go to the gym every night at 5:00, I had been training karate. Karate. They, they the classes are at 5:00. Either wouldn't go or I'd go, but I'd be tired because 5:00 is the lowest energy I have in the whole day. So to try to get there at five as my daughter is coming home and like, I'm not going to do this, I'm not going to go to the gym, I can't maintain it, I need something I can do. So I told her, could we do a workout that I could do first thing in the morning that would take 20 minutes? She said, Sure. So I work out now seven days a week. First thing in the morning I get up, I drink black iced coffee, I do the workout. It's about 20 minutes. I feel good, I feel pumped, I feel energized and like I have.

Michael Whitehouse:
It's funny, if you if you've never been in shape and you start to get in shape, you start to do things like, check it out. Yeah, yeah, yeah. My wife's like, Yeah, I see it. I know. I'm like, Well, I'm excited. So yeah, my calves are amazing, but it's about having that, you know, being able to stand up and sit down, go up and down the stairs, easily not getting winded, running up and down the stairs, you know, those kinds of things is, is, is hugely powerful. But, but to, to tie in the mind into the body part, I'll kill two birds with one stone here for you that so with the with my sciatica I would occasionally have days where like I couldn't get up I actually remember is one one Easter. There's a service my daughter wanted to be on my shoulders. She was too big to be on my shoulders at that point. But she's like, Come on, Dad, just know a few minutes. Okay. Well, later that day, I'm like, Huh, That's a little bit, Oh, I can't walk anymore. And I ended up spending the day I went to the chiropractor. I go, No, I couldn't. It was Sunday. He didn't open till Monday. So I actually spent the day lying in my backyard, intentionally lying down, brought my iPad out there, and at the time, still entrepreneur. I'm working all the time. Well, my back's out, I can't get up. Guess I can't work. So I lay in the back yard, I watch some movies and it was. I, I remember intellectually it was a very painful day, but the impression I have was a very nice day, relaxing, watching movies, just lying there, doing a thing. And that's something I've really trained myself to do over the years is to to take things as they are. In 2020, hit oh, pandemic. So we're home now. Okay, cool. We're online. Online. Where are the opportunities here? You know, whatever happens, it's where are we? What happened? What are the opportunities? How do we deal with it and skip past the oh, is this happening? Oh, woe is me.

Michael Whitehouse:
Oh, this is so terrible. And just move right on and say, What's the opportunity here? What am I supposed to learn from this? What can I learn from this? And just be able to pivot? Because the less time you spend wallowing in self-pity and cursing the sky and the quicker you get to it, the more the quicker you're going to get to your your next opportunity.

Brian Kelly:
I love that. And I always say a lot of times you can either let your circumstances basically. Affect your attitude. Or you can let your attitude dictate your circumstances. And so it's so true. The thing is, the same thing is happening to everybody. But why are some rising above and more successful and the others are not? It's due to one thing. It's choice. We all have the same choice. How do we decide to react to these situations? I mean, I went through NLP training, Gosh has been well over a decade ago and it's been a life saving in so many ways, not just like saving me from dying, but saving my life from being one of just yuck. It's been phenomenal because of that, because of the mindset and learning that we have a choice and it's all about our attitude and my attitude. Before I learned NLP was in the toilet. It was horrible. And so it was like a rebirth. I'm a Christian, but it was a physical rebirth, if you will, in the physical sense and pardon.

Michael Whitehouse:
And on the attitude I was thinking about, like I could easily say I've been having a bad couple of weeks, a bad year. I mean, I hit I hit a deer with my car, my data hard drive, crashed the government, garnished $250 out of my bank account because the forms they sent me so cryptic, I couldn't tell that was coming. I What else happened? Something else happened. My knees bothering me. I don't know. There's a whole bunch of things. And yet with all those things, I'm like, okay, cool. So I know the car. I got a rental. That's good. All right, I'll just drive. Crashed. Well, fortunately, not too much data was on it because I'd made preparations and wasn't keeping critical data on that drive. So everything is relegated from disaster to inconvenience and move on. And then I always look at it as as that's the universe clearing space. So if bad things happen, something good is coming from it. A couple of weeks ago when I made the first sale for the summit guy, my, my wife and I this like huge fight in the morning. And I was like, I was super upset and just couldn't even get myself to work. And and then I had a call schedule. So I got on that call and that's where he's like, Yeah, I'll take one. And I told my wife, like, you know, we could fight every morning. As long as the sale comes right after it, my business will be fine. Let's just do that. That'd be fine. But it's I. I gave myself enough time to be like, Oh, this is terrible. Okay, back to it. I think that's the key thing, is to have that moment where you're like, okay, we're done with that.

Brian Kelly:
Yeah. Yeah, I like that. So you have a whole new strategy for business success. It's get up in the morning, fight with wife, get on coaching call, and there you go. That's success. Everybody fight with your spouse. I'm kidding.

Michael Whitehouse:
But don't copy that one. Don't write that down. That's not the advice you're talking about.

Brian Kelly:
But it does prove a great point in that even though you were probably in a somewhat of a negative space mentally, he couldn't help but not be. But still, you pull up your pants and get on that coaching call probably right at the ship. In your mind before you got with that individual and gave them everything you got. And that's why they said, Yeah, I want to do business with you. So yeah, and that's a great example. A lot of people think, you know, the successful people, they just everything goes right for them. It's like nothing could be farther from the truth. In fact, the more money one makes, the more success one has, the more issues one is faced with to solve. It doesn't get easier. It gets more difficult. That is why all of these trials that we're going through as we're growing our business are so incredibly valuable to us because as they grow, they seem less and less impactful. Less and less. Oh my God, the sky is falling. It's like, okay, you just you just say, I'm going to deal with it and move on. We just take care of business and you do it with less and less emotion, which gets you through it faster. Is that something you find that you resonate with?

Michael Whitehouse:
Yeah, it's very much this. You know, I remember I saw a meme in I think it's 2021 or 22 when they said, with all this going on, I could come downstairs and see a dimensional portal. It opened up my kitchen and my attitude would just be like, Oh, so we're living with this now. And long before 2020 I had that mindset of getting married was it was a dramatic life change. Moving to Connecticut was a dramatic life change. I got had all these things and I finally said, I need looks like going down a waterslide. You can't hold on to the edges. You just got to go, Are you going to hurt yourself? So I was like, I need to treat this like a water slide. It's going to go whatever happens, I'm just going to ride the ride. And so when 2020 happened, I'm like, Oh, so we're staying home. This is interesting. Oh, I can't do my job anymore. This is interesting. I need to launch a business. This is interesting. Yeah. And to see it all is like, Oh, this is the next adventure. Nis Oh, half my clients just dropped off. This is interesting.

Brian Kelly:
And they say more millionaires are made during downtimes than they are and up. And why is that? Because those are the people that are looking for the solutions to the pain points that everyone's going through. You know, and as as COVID was running through and we're all on lockdown, I thought of it, but I thought of it a little too late. But I thought, dang, that would have been it, which was those portable you just attach them to your your toilet bodies because toilet paper was nowhere to be found and they were all around on, you know, I could have just become this monster affiliate with that. And I was like, man, that would be the way to go. Everywhere I went, there was no toilet paper. But that's the mindset of success versus non success. Non success is woe is me, this sucks. My God in this bitch whine and complain endlessly about it to your spouse, to whoever is next to you that you can actually complain to. But those that are successful avoid complaining doesn't mean they're perfect. They will complain on occasion. I have been known to do that myself. Yes, but the thing is, is we get over that much faster than those who are not achieving their dreams or success in. That's what I found in my life experience being this very old and getting wiser just because of age. Man, I can own it that way. But you know, I don't want to mess around on this show too much outside of what you do, because I'm going to be very what's the word? Stingy, I guess I want to do this because I'm I'm curious. I want to find out about the summit guy. Everyone sees it under your name. For those of you watching live or on recording on video, if you're not. God bless you. Thank you for coming on. Listening on podcast. We're on 35 podcast platforms. I would highly recommend you come on to video though, and watch this live the mind body business show. Just register, get notified, you get a link, you click at your right on with us on YouTube, I believe. And speaking of which, there's a couple of comments I would be remiss. One Life coaching says I need to meet this man. We will give you that opportunity to meet this man. Definitely. And then, yes, I'm alive. Okay. We're talking about fitness back then. That's fantastic.

Michael Whitehouse:
And anyone listening, not watching, I am stunningly attractive. So you you're missing.

Brian Kelly:
You're missing out. That's right. Yep. Yeah. He's got he's got the rockin beard. If you can't see it, you're going to want to come back and look. And you can watch this. The recorded version at the Mind Body Business show as well. There's a pass shows link with all the information about Michael. His website link will be there as well. So in his Facebook, so you can get in touch with him, but we'll give you the directions here on the show as well as we do this alive. But what I want to do, Michael, is you are now you are now the summit guy. You weren't that not long ago and you pivoted. A lot of people don't like that word. I don't mind it. You shifted. You moved. You changed your focus on what you do. And I'm just curious, what was that what caused that to happen? And was that a difficult decision for you at the time you are making it?

Michael Whitehouse:
So the I call it more of a focus than a pivot because the summit guy, I think is entirely within the old brand that I had. So so I had been the guy who knows the guy. I wrote a book called The Guy Who Knows the Guy. That's where the name came from. And I was the networking guy. I made introductions, I made connections, and I tried to build a business out of making connections. And I one of the things I built was a networking group that turned into a mastermind group. And so I built my own mastermind, which was pretty handy. And I put myself in the hot seat a few few weeks ago, and as I was asking them, I knew what I needed to do because I figured out that summits could be an offering. But I was also doing a couple of other things, and I asked them, what should I do to get the focus and energy to be able to do what I know I need to do because I pretty much know what I am just not doing it. And they said, You need to stop being so many things. And you know, we want to introduce you, I want to refer you, but we're not really sure what to refer you for because you're the guy who knows a guy. You need to be the guy. You know, you can refer the guy referring the guy who knows a guy. You're like, Oh, he knows a guy. I know a guy. Well, no guy. So. So I zeroed in so well, the thing that I'm really excited about is running these summits. And they said, Well, then be the summit guy. And I'm like, Boom, that's my brand. I'm the summit guy. And then they were like, Hey, we are going to be hard to let go of the guy who knows the guy. I'm like, Well, I wrote the book, so my email is all my logins are attached to it. I can't actually get rid of it completely. But, but it's actually interesting. Once I started focusing on it and I said, I've got one product. That actually serves a number of solutions.

Michael Whitehouse:
We're going to get to how versatile. But I've got basically one product, which is the the KISS summit's, which is for kinetic, interactive, simple summits. Those summits are the one thing I do. And suddenly everything became much clearer because most of my agenda is now running summits and finding people to run summits for. That's it. It's selling the thing and doing the thing. And then a couple little ancillaries here and there. But most of my business is now one thing as opposed to it was a bit of this and I was running summits and I these shows and I was doing this and I was doing that and I was over here and I was over there. And so by focusing in, it's it's been much more. My my mind is calmer if as much as possible. My ADHD brain. But my business is more focused. And it's interesting, once I start talking to people about it, they have clarity of what I do because I've felt the frustration. I talked to people like, I like you, You're a great guy. You clearly have good energy, you've got integrity. I want to help you, but I haven't the vaguest idea how I want to refer people to you. But I've no idea who you can help. And now people, they're saying, Oh, you do that. Yeah, I want one. Or you do that. I know someone who you should talk to and having that clarity. And it's I've known I needed the clarity for a long time, but it's like getting married, be like, you know, you got to get married. Stop dating around so much. Well, I'm dating so much because I haven't met the right girl yet. It's not pick one thing. It's pick the right thing you can stick with. Yeah, I tried to pick some things, but they weren't the right thing. Yeah, and once I found some, it's. I'm like, this is the thing because it's got. I like speaking, as you can probably tell. I like networking. I like bringing people together or I like creating fun events. I like all the parts of running Summit. So that's the thing.

Michael Whitehouse:
Just took me two and half years to find it.

Brian Kelly:
And that's fine. Your passion just shines through. And it's I think we I say this to several people, but I'm telling you, I think you're another one. I think we were separated at birth because there's a lot of parallelism here. Similar thing happened with me. I was a certified personal instructor for a number of years and I loved it. I thought and then I got told by people outside of my you know, there's so many lessons you just brought up. I want to kind of summarize them for the people watching because they're very valuable. Number one is getting a mastermind group because it is best to hear what other people from another lens outside of your own, what other people are observing about you, especially the part of I'm confused on how to introduce you. That happened to me too. And it's like, Oh, we got an issue here. And then. And then. But the other thing was be sure you're doing something you truly love and you'll hear a lot of pushback on that. No, no, no. You don't want it. It's not all about passion. It's just about making money and all the other reasons. I say, you know, having lived life long enough, I'm much happier doing what I do because I love what I'm doing. That, to me is more important than all the money in the world. It's like if you don't enjoy what you're doing while you're doing it, then you're why? Just for money to. Stick with it.

Michael Whitehouse:
If it's just for money, yeah, you'll hit a bump in the road and you're like, Why am I doing this?

Brian Kelly:
Yeah, and that's an entrepreneur. We work more than a full time job and the term of hours typically. So if you're going to do something for a long period of time every single day, then do something you love, find what that is. And oftentimes others can help direct you and tell you what it is. You didn't even know what it was you loved. That's what happened with me. I had three different people tell me at three different times within a month span. Brian Every time you start a new project or anything, you go in and you automate the hell out of it. It's like, Wow, they're right. I do love it. It's just automatic to me. So I literally stopped my certified personal trainer business. It was online before COVID. It was ahead of its time. I did livestreaming workouts all the time and I stopped it and I deleted the website in one day and I didn't have one shred of regret, and I just started going down the automation trail. So you're everything you're saying is. And then, yes, it was a focus that one doesn't have anything to do with personal training. You know what I'm doing now? That's okay. For me, it was the right decision. And I love that yours is the right decision and it's still within the wheelhouse of what you were doing before, so that now your book is still appropriate for people that want to connect with you as well. So on that note, would you mind holding that book up real quick so we can show the folks what that is? There it is. Who knows? A guy? Yes. Oh, in stereo, too. That was awesome. So the guy who knows a guy Revised edition. Where is that available?

Michael Whitehouse:
You can find that on Amazon. And you can actually if you go to a guy who knows a guy dot com and put your email in the box, then you'll get a free PDF of the book as well as an MP3 of me reading the book to you.

Brian Kelly:
Wow. An audible book. Man, that's even better. I may have to get it myself. I love Audible. That's the way I prefer to read. That's why I waited till I was 47, because I didn't realize I hated reading with my eyeballs like a full book. I could read articles and news, all that other stuff. No problem. But sustain no way for hours on end. I can't do it. I don't like doing it, I should say. But yeah. So let's talk about what it is you do for your clients, what you are embarking on doing for the people that come your way. You are telling me a great story about kind of when it was getting started that you were working with a partner. I would love for you to recant that story because it gives people an insight into what causes somebody to change their focus and to get more clear on what it is they want to do. And it's very interesting to me how these stories come about. So if you wouldn't mind sharing that, that would be phenomenal.

Michael Whitehouse:
Sure. Well, I'll take you all the way back to 2020 when things started going online and started going on Zoom. And I immediately saw the opportunities of everything going on Zoom because I said, if my Barney group just went on Zoom, so did everyone else's. And I visited a group in Malaysia and a group in Australia and a group in Washington. It was awesome. But I've been running events, live events, mostly geek events, sci fi conventions and whatnot since 1996. And so when everything went online, I thought, Oh, you could do some really cool stuff with these virtual platforms. I can't wait to see what people are doing. And they were awful. They were prerecorded events. They were these these summits. And you still see these everywhere, these events where it's just back to back speakers. They might as well be prerecorded because there's no interaction there. Done webinar style, which basically just means they talk at you and you might as well be watching TV less interactive than this show. This show you can at least put stuff in the comments and and we can respond to it. These a lot of these summits aren't even that interactive. They're just like one way. And and I, I saw what I what I called the DJ fallacy. So most club DJs believe that people go to the club to listen to music. This is not correct. You would not go to a club that didn't have music, but you go to the club to see people. You go to the club to dance with other people. You go to the club to drink, you go to club, do all kinds of things that the music supports. And if the music is bad, it diminishes the experience. But it's not about the music. Same thing with speakers at an event. So it a live event. People wouldn't show up if there weren't speakers. But the value happens in the hallway, in the bar, in the restaurant. And so I thought if I ever if I ever run my own live event, my own virtual event, at the time, I didn't know how to do it. If I ever run my own virtual event, I would have a space called the hallway.

Michael Whitehouse:
All I knew was Zoom at the time. So I was thinking, I just have a separate zoom room called the hallway, and it would be an open breakout room where people could just talk to each other and do because that's where the business happens. You see the speaker and then you you talk about them. Well, not too much longer. Not not too much. Later in February 2021, I ran an event called Conference 21, which was celebrating the not 2020 ness of 20 2121. And I found this platform that could that when you did networking, you could opt into any breakout rooms. So Zoom at the time did not have self directed breakout rooms, but I found that. So in between the speakers, there's a 15 minute breakout block and people could go into separate rooms and talk to each other. And the feedback I got from the speakers was that it was great because of all the connections they made. It wasn't about being on stage and getting people to opt in and then making their pitch. It was about talking to people in those breakouts and they'd tell me, Oh yeah, I met so-and-so, I'm going to hire them to do a project for me. I'm at so-and-so, we're going to partner on someone. I met so-and-so, I learned all this and the value was the speakers meeting each other. Yeah, I ran. And so in February 22, I won. The event went great because people were desperate for anything that could give them human connection. The third one was in August. At that point, things were opening back up. There are more live events and it did not go so well. I think I had 20 speakers and an average of 14 people on the event at a time. So the numbers are pretty poor. And I'm thinking, okay, well, the speakers are going to hate this. There's no one here. The feedback I got was Michael, you did it again. Another great event. Like, what do you mean? I met this person and this person and this person. Because even though there are only 14 people there, the people who were there or the speakers who tend to be the people you most want to meet at an event because they get invited to be on stage and they were meeting each other.

Michael Whitehouse:
And I said, Oh, well, the power of this is the connections people are making. I'm the guy who knows a guy in the networking guy. I'm starting to see this. But at the time I was doing it on my building, my own platform on casters, I'd make all my own landing pages and all my own everything. Like, this is not worth the effort. No one's showing up. I gave up. And then I discovered a platform called Event Raptor. And Event Raptor takes all the organizational stuff in the middle of a summit, the speaker applications and the registration pages and all that does it for you. So it's all that's all automated. And I was like, Oh, okay. So I got that. I ran I ran an event that called The Great Experiment because I was experimenting with the event Raptor and I went to speakers I know and said, Hey, I'm doing an event. I'm calling the Great Experiment. I'm trying out a summit platform. You want to join me? And they said, Sure. And they came in and they promoted and we had a great time. And the same thing happened this morning. We're using Zoom because Zoom has self directed breakout rooms now, and I was able to do everything I needed to do on Zoom, and I did it in a format that was a 15 minute speaking slot and a 15 minute interactive, 15 minute speaking slot, 50 minute interactive. And the interactive is sometimes a breakout room. Sometimes it's a hot seat coaching thing, sometimes it's Q&A, sometimes it's open discussion, depends on kind of what the vibe is in the room at the time. And the results once again, were that people were so excited because of the connections they were making with each other in in the room. And at the time I was, you know, when you hear about people run summits, they're like, when I run a summit, I average 27 billion gazillion opt ins. And I'm I was getting 102 hundred now say, well, I'm Little League, I'm doing this for fun. I'm getting a couple hundred opt ins. It's it's a hobby, really. And then I, I actually participated in some of these events that are the big ones.

Michael Whitehouse:
I participated in an event where the host said that she had 10,000 options. I'm like, Wow, this is going to be exciting stage to be on 10,000 tents. So I come early, even though there's no networking or interactive stuff, and the first. Speaker One speaker speaks and is. Dull and that speaker finishes and the host says, All right, well, thanks. So next up is and I'm like, that's it. Next up is they introduce next speaker. The next speaker was. Also well rehearsed. Okay. So they bring me up. And I don't like monologuing, so I may I certainly can monologue. Obviously, as you can see. But I like engaging. I like connecting. So remember, she said there were 10,000 options for this event. There were 14 people on Zoom for this event. Yeah. And I said, I like to see who I'm talking to. If I want to talk to myself, I'd record another podcast. Turn on your turn on your cameras. Let me see who's in here. Let me see your smiling faces. And seven faces appeared. So I gave my talk, very interactive, had people ask questions and we did a lot of back and forth. My talk ended. They're still going in the chat asking me more questions. I'm feeling bad for the next speaker, but you know, what can you do? And and that's what I realized. Wait a minute. This is one of those big events. 10,000 options, whatever. It's only there's less people in the room that are my events. I thought my event was small because they're not getting the actual live engagement. So so that's when I started kind of shift on weight. Maybe my event actually is more than I think or my my style is more than I think it is. And I was running an event called Entrepreneur Nerd. So entrepreneur it is for entrepreneurs who happen to be geeks. And Laura Lake came up with that name when when we met at an event and it was back in 2021 when I discovered event wrapped. I'm like, Ooh, Laura, it's time we could run entrepreneur together.

Michael Whitehouse:
And so we had a meeting and we made all the plans and picked the date. And then she got bogged down with a whole bunch of stuff with her family and her and whatnot. I ended up basically running the event myself, and she was there as the co host and just showed up, which was fine because sometimes a group project is easier if you just do it by yourself. You don't have to have all the meetings and checking in. And how are you doing? Yeah, actually turned out fine. So for the next event, I'm like, Let's do the same thing again. You just show up, I'll run it. We'll be partners. And I realized coming into coming into the end of 2022. I said, that's the model. So we specked out with the event was in this case Entrepreneur bird. But I need to have an idea of what she wanted. And then we didn't have to talk again until the event started and she shows up and co host with me. And then we both get the the opt in list from it and we both get the exposure being the host. And so I kind of productize that into a program where the client meets with me once I get an idea of what they're looking to do, what the branding is they want, what the concept is. If they have funnels they want to attach it to and automations and systems and all that to plug into it. And then once I've got that information, the next thing they need to do is show up for the events because I'm going to find the speakers, I'm going to get them engaged, I'm going to write the copy and and all those things. So the what what seemed like a an unbalanced partnership actually turned out to be a really good business model. And I took that to the market and basically said, I got this thing, we get 125 to 300 opt ins, we get 20 to 40 people actively on the call, paying attention for 6 hours and we get 10 to 15 speakers that I bring in that the host gets to know and could develop a relationship with. Those are the three deliverables and then went out to the market and said who can make something with these three things?

Michael Whitehouse:
And a few people started saying, Ooh, I'd like 15 introductions to JV partners. I'd like 30 people in a room for 6 hours, I'd like 203 hundred good leads of people who are really engaged. And so they discovered there was some value in it. And I said, I've been actively pushing it for a week and I've got two clients signed on already, so I think it might have some legs.

Brian Kelly:
I love it. And so from the other side of the fence, like, so for someone who might want to put on their own summit and come to you, what do you recommend to them for monetization? What are the different ways they can earn or get an ROI for whatever they're paying you, plus maybe some profit, or at least the connections by themselves could be priceless by themselves. But is there a way to monetize the summit itself where they will see any of those rewards either through selling on stage or through registrations? How do you have that worked out?

Michael Whitehouse:
So I'm going to say definitely there is. And that is so far outside of my zone of genius, I can't see it because that's what I realized is I'm not great at selling from stage. I'm not great at monetization, which is I think part of why I thought like my summits were were amateur so much so long as time and then it finally clicked. If somebody knew how to sell from a stage and was hanging out with this audience for 6 hours at the level of engagement I get, they could make a gazillion dollars. So it's there's a few applications that I found. It's funny, it's like you build a machine and I build it for one thing. And then someone said, Oh, you know what? That would be great for Julian Fries. Julian Fries is a lawn mower, but I built it to be one thing. And then people see it and say, Oh, I want it for this thing. So one of the applications is, is the connections, the JV partners. A lot of people in the JV space, they are always looking for good JV partners. But how do you know if they're going to promote? How do you know if they're going to work? How do you know if they're aligned? Well, if they're speakers on your summit stage, you get to see them speak. You might get to talk to them during the event and you learn if they promote because you can see if they promote the summit without building a whole webinar or whatever else, it's a chance to vet them or you know, you might talk to them and it turns out that they're not going to promoting summits, but they are going to promoting webinars or whatever. But you've got you're already a step two or three in the in the relationship as opposed to I used to have a business, an offer where I'd make introductions, just make connections. But the problem there is your step one. You're like, All right, so Michael said, we should talk. So tell me more about your business. What do you do? What you're like. You're at zero. I can try to brief them a bit, but with the summit, you've seen them speak, you heard their topic, you've read their bio, you've actually had a little bit of warming up with the relationship.

Michael Whitehouse:
So that's one application. Another one is, is if you're looking to to sell out to often a launch or something like that, you'll try to get people on to a call for 2 hours, 3 hours. The longer they spend on the call, the more invested they are, the bigger it ask you can make. So with the summit, it gives people a reason to come on for potentially 6 hours. And it's not with you, it's with all your speakers. But you're the host, right? You're here that whole time, warming them up. And either you could make an offer, you could take the keynote slot, you know, the spot at the end, and you could make an offer there, or you could make a soft offer into a webinar and you could say, you know, I do this kind of thing. I'd love for anyone who's interested, I'd love to share it with you, or if you want to stick around when the summit is over, I'm going to be going deeper. Into the program I offer if you'd like to know you. You've developed that rapport with the audience. You can leverage it that way. Another And then of course, there's the the lead generation. It's not 10,000 opt ins, but the 1 to 200 that I generate in the summit I believe are more valuable than the 10,000. You get these big things because often the 10,000 are the people who just opt into everything. Yeah yeah. They want every freebie, every PDF. They they go to every event, they sign up for every event and they don't go to it. These are people who they signed up not for a freebie, not for a download, but they signed up for an event. So they signed up to say, I want to go to something. This could indicate a higher level of interest than your typical typical tire kickers. And and so so my the clients I work with, they have they have some monetization strategy generally and so so they're going to plug it. I have all kinds of ways they can plug in their system into what I'm doing. The another group actually is people who don't necessarily have monetization strategy.

Michael Whitehouse:
They don't have everything built out, but they're trying to get themselves on the map. Being a summit host. There are certain titles. If you put them after your name, you get some credibility. Author, Podcaster. Right. Summit Host. Summit host takes less work than author podcaster. Even if someone helps you to your podcast, you still have to do all the interviews yourself. Do all the stuff. If you write a book, someone can help you yourself to write the book. If you hire me to make you a summit host, you've got to pay me. But other than that, you have to show up. That's it. And you're the host. And you can and I can adjust the way you run the summit to optimize. So if it's about authority, I can make sure that you are positioned to ask a couple intelligent questions to each speaker. And asking questions is great because if you ask good questions, you don't actually know anything. You just have to know how to ask good questions. And people think you're an expert. Because you were there when a really smart thing God said you didn't say it, but people forget that detail.

Brian Kelly:
And I love the other the other aspect of asking and having interview style shows like this is I asked you out of interest about what you do for your summit. You didn't come on and just barf out what you did. Buy yourself a talking head. People don't like that. Don't resonate with that. So it also provides that additional it's like when you go to a seminar or an event or a convention, let's do that. And there are all those booths lined up all around the building while you see a big herd of people around one place. Where do you tend to want to gravitate toward? Like what's going on over there? Same thing is if someone else expresses interest in someone else, what they're doing that has a similar effect and it's very powerful. I was curious. You have I have so many questions about this. I love this space because it's very similar to like what you were saying before the physical seminar event space where you have multiple speakers. And I've been through that process. I've had my own I've been I've worked with a mentor and helped him with many of his events. And one of the models I remember being that if you bring on guest speakers and you don't pay them, usually they want to be able to sell something from stage, but the agreement is okay, well, I'm the host. I paid for this venue, I paid for all this stuff. Anything you sell, I need a cut from like the traditional number was 50% when I was going through the seminar industry. Do you have things like that or is that something that you could set up? Because I could go out and say, I know five people that sell like crazy, and if they're willing to come on to a summit that I'm putting on and I'll get some percentage of it just being the host, would that be a model that you would be open to implementing for your clients as well?

Michael Whitehouse:
Yeah, absolutely. And in terms of the the revenue revenue share, for my part, because I'm not involved in the revenue part, I throw the party, I bring the guests, I make something happen, but I'm not selling it. I'm not building the funnels for them, whatever. So if they sell 100,000 on the stage I built for them, they get 100,000 for the stage. They're paying me to build the stage. But there's actually a concept that I ran. I ran something called the Business Solutions Showcase when I had this epiphany that people watch QVC on purpose. So often in marketing, we're trying to trick people into lenience market to them, you know, Yeah, get my free book. It's totally a free book. And and there's no you know, there's nothing nothing else there. It's just the book. Okay, maybe I'll get on my email list. By the way, if you got my free book, you're going to get my email list. I'm telling you that because my email list is also valuable. But so often we're trying to bury it. We're like, No, don't come to the site. No, we're not selling anything. Put your wallets away. I don't want to sell you. You tell me to put my wallet away. Now my guards up, because that's like saying the wing is on fire. Like, wait, why? Why did you have to tell me the wing was not on fire? Was it on fire? Did do we think it might be on fire? Yeah. Yeah. I didn't think you're out to sell me. But now you just said put my wallet away. So now I definitely think you're going to sell me. But the concept of the business Solution showcase was it was ten SAS service software as a service solutions providers. Each had a subscription service $100 a month or less, and it was 10 minutes each, rapid fire one after another for another two hour event. And the the way that the event was promoted was explicitly saying, You come here, we're going to tell you about a lot of things you might want to buy. Yeah. Up front and and so so they weren't telling a story.

Michael Whitehouse:
They weren't trying to teach something. They were saying, here's the product I have. Here's the problem you may have. Here's the solution it offers. It's 29 bucks a month. Here's how you sign up for it. So the event as a concept worked. Well, the people who it's funny, the people who were there loved it and said, Why are you doing it again? Nobody bought anything. And I'm like, I'm not nobody bought anything. I didn't sell stuff. But the audience was it was really interesting because the audience really enjoyed it, even though they didn't buy anything and the speakers really enjoyed it, even though they didn't sell anything. So so the concept is certainly, certainly potentially viable. I have not tested it to success, but I think it could work. What I do recommend from my speakers though, to get the maximum value. So first they get they get the networking value of being there and meeting the other speakers, which is totally worth their time and the amount of engagement it takes. But I also say because a lot of people say, Well, I can't teach what I do in 15 minutes, to which I'm like, Of course you can't, but the people here don't want to listen to you for an hour because they don't know who you are. Sure. But in 15 minutes you can whet their appetite. And so I recommend to my speakers if they want to do more, schedule a webinar workshop follow up event sometime that week. So if the if the events on. If my summit is on Monday, it's like a webinar for Wednesday and at the end of your talk, say, I could only talk about this one thing today. I'm doing a webinar on Wednesday in which I'm going to talk about the other three points and also share with you how you can work with me, which I'm pretty sure everyone understands. Share with you how you can work in these code for offer to sell you something.

Brian Kelly:
Yeah, absolutely.

Michael Whitehouse:
People don't mind if you're upfront about it.

Brian Kelly:
Exactly. You just gave me a fantastic idea. Buy all that because I do what I call a master class. Once every month or so. I usually do it every 5 to 6 weeks. I've done it 25 times. The Advanced Life Video Master class. Not not here to pitch it. The cool thing is it's like a little over an hour in length. It's 70 minutes. The retention rate is ungodly. Good people stay on for the entire time. But for what you're talking about, I'm thinking, how would I reduce that to 15 minutes? I'm thinking this can be super simple. I'll take a recording, get the transcription copy paste into, I don't know, chat GPT and say, write me a 15 minute version of this and it'll spit it out. So it's not that difficult to do. And you just gave me a great idea for that, like how to really condense it, especially it think about that as well. Michael What that could do for other people that are our guests on podcasts and shows. They're not there to spend an hour telling them about their, their product. So this could give them also that tool to give them the 15 minute intro. So that's awesome. Yeah. So that's bonus material thanks to this guy. You know, he brought up the, the whole thing and we can integrate with things like chat GPT and oh my gosh, there's so many things you can do with it. It's just ungodly awesome. But yeah, that would be awesome to be. And I got many more questions that go into brutal detail and I don't want to muddy the waters with it all, but like, you know, what do you use for what, what should be used for merchant accounts for the various speakers And if they're doing revenue share, how to assemble all that. There's the details that I would be curious about because I wouldn't want it to be 100% dependent on my efforts just in case I got the wrong crowd that day. Right. It could be that they're more synergistic with another individual of the 20 that came on and they crush it. You just never know.

Michael Whitehouse:
So that way, one of the things about the model I use is that it was designed to work if no one shows up. So part of the agreement the speakers make is they'll be there 2 hours beyond their own talk. So, so so I always look at this as good business planning anyway. Always look at what's the worst that can happen? What's the worst expected? The worst. You know, terrorist might break into my house and shoot me like, okay, I guess that could happen. But that's not really a scenario to plan for. Like, what's the worst likely to happen? What's the best, what's the what's the genie wish best? So I say, okay, so let's say no attendees show up and it's just the speakers and the speakers just do what they're required to do. We still end up with five speakers on at all times. Which gives you an intimate networking group kind of a little stretched out in length more than you'd normally have. But, you know, you give your talk to four other speakers who are all professionals in the industry and potentially interested in it. Then you have 15 minutes to sit in a round table and talk to them, and then the next one talks and shares something that maybe you don't know and and then 15 minutes sitting around a table. Now, this has never happened. I've never had five people in the room. But that's the failure. That's like the worst failure mode. It's still not a complete failure. I expect most of the speakers will be like, Well, that was not what I expected. But it was it was nice because also if that ever happened that all five of those people are responsible because they didn't promote. So they can't really blame me. There's ten speakers and five of them are sitting there together with no audience. It's not my fault.

Brian Kelly:
But then as the host, we can take the responsibility of following up with all those speakers and setting up maybe some kind of our own internal networking group. Just a meeting or something to say, Hey, how can we all benefit from each other?

Michael Whitehouse:
So there's a lot. Of things that do to make sure they forget. But but that's the worst case, and it's still success. Yeah, and I completely get that. Yeah. And it was interesting, as is, if you're used to being on summits, you're used to showing up for your talk and leaving. Because most summits are not interactive and boring. And so you come and do your thing and get out as fast as you can. I had one of my speakers, my summits from 11 a.m. to 5 p.m., most of them, and I had one speaker booked for 1130, so she was obligated to stay till about 1:00. At 5:00. She said, You know, I really meant to leave early afternoon, but with the 15 minute cycle, she's like, Oh, this person's okay, this looks interesting. All right, I'll sit for another 14 minutes. Just see that song. Oh, now we're in a roundtable. You know, these Q&A are really interesting. Your answering questions. Oh, Oh, this person talked really interesting, too. Oh, we're doing breakouts. I'll do breakouts. You mean some people. All right. And 15 minutes at a time all the way to the end of the day, because it just kept kept kept pulling her on through.

Brian Kelly:
And that's that's a key component is keeping the interest level high. And I love how you've mixed in the different kind of things that that'll fit for whatever that person is doing to keep people going. A breakout room at one point maybe, I don't know, maybe a Q&A session, like you said, a hot seat on another one. And yeah, I could see how that would be much more intriguing and engaging than regular. And I just know from doing this show that everything you're seeing is absolutely true, that the value is there. It just with me, it's one person per week that I meet like you, and I develop long lasting lifelong friendships and relationships, and I never look at it as being something as transactional. I look at it as getting to know the individual, and oftentimes I become their client. I'm not looking to make money out of everybody. I touch or talk to. My ears are open my antennas up just in case, but I don't go after and go, Hey Michael, thanks for coming to my show. Now do you want to do business with me? Let's do it. You do it by my crap. Come on, buy my stuff. Come on.

Michael Whitehouse:
Yeah, You make amazing connect. I gave a talk at a at pod talks. The title was something along the lines of how I made 36,000 from a podcast with 16 listeners or something like that. Those exact numbers a little bit off, but. But it's basically about what you're talking about, that a podcast is a great way to make connections with people that you might not otherwise. You reach out to someone, Hey, you want to do a 1 to 1? I don't have time for that. You want to come on my podcast? Yep. Yeah. Hey, you want to go 1 to 1? No. You want to do a 1 to 1, But we'll record it and I'll put it on Facebook. Yeah, sure. Okay.

Brian Kelly:
Yeah, there's something for them Now. What's in it for me? And that's, that's the beautiful thing. And you know, that's my goal and mission. As I told you before, the show is to make to lift you up, to get you massive exposure. This isn't for Brian, This is for Michael, this show and everything we do, you're going to you're going to see it after it's over, some announcements. What's going to happen? We repurpose this to the ninth. I mean, we do it all. And so I call it carpet bomb marketing. That's my little term for it. We saturate the marketplace with the message and my God, I just looked, we're over. We're over our hour already, which is awesome. That tells me that I've had a lot of fun and we've barely even scratched the surface where I wanted to go personally. But before I go any further, I did promise everyone who stayed on till the end, which we're technically past the end, that I would show them how they could win a five night stay at a five star luxury resort, as they saw earlier in the show, compliment our sponsor The Big Insider Secrets, which is that red and white stamp looking logo on the upper right. My dear buddy Jason asked. Just got married on a cruise ship. We were there and witnessed it last week. Awesome. Love that man. They sponsor this show and give us the ability to give one of these away every single show. I'm going to put that up on the on the screen and run you through it real fast. All you need to do if you're watching, you have to be on here watching live. That's number one. So if you're not on here live and you're listening to this after the fact or watching after the fact, go to the mind body business show dot com. Don't forget the the and the show at the beginning and the end dot com and register and that way you won't miss the next show and you just need to be here live till the end. Here is how you enter to win for those of you that are with us at this very moment, write this down.

Brian Kelly:
You want to write down our why p dot. I am forward slash vacation and yes, guest speakers can enter to win as well if they so choose. Michael White House that you. Yes our I am for such vacation. I have had guest speakers when look why would I ask or allow a guest speaker to enter to win. He has come and invested his time for you to give value to you, to show you how to become more successful, how to network and be connected with people that are in your space that might potentially help you catapult your business. And so he did you all a favor, in my opinion. And so I think it's just right to allow guests to enter to win as well. And I hope he does win because he deserves it. I hope you all win, though. You've all been here watching us dutifully. And yeah, we are in over time. And what I like to do, Michael, is I like to end every show with a very profound question. I do this with every guest that I have on the show. It's it's very heavy hitting, but it's not a difficult question at all. It's just very profound. I found over years of doing this now, this is how I close every show. And I'll tell you after we're done that if you give permission, I'm going to make a compilation. Book out of all the answers because it's that powerful. Powerful. So you can use my answer. I don't know. The question is, but I'm going to say yes now. I love it. I love it. So we are going to do that if you're ready. I'm ready so we can close this bad boy up and call it a very successful, wonderful show. And I thank you in advance for the workshop. Know next week coming on. Yeah, we'll do that. So let's let's do this last question. We'll we'll close it up with some parting comments. That's that's absolutely yes. I'd love for you to be able to share that. So someone on YouTube wants to meet me. Yes, that's right. And you'll get the opportunity.

Brian Kelly:
All right. With that. Here we go. Michael Whitehouse. How do you. Define. Success.

Michael Whitehouse:
Ooh, that is a hard hitting question. How do I define success? I would say that success is finding. Happiness. But happiness is not the right word because people misuse happiness a lot to be more of a temporary state of. Ignored bliss. But it's finding actual happiness. Finding the place where. Where you are satisfied in your life and pleased with how it is going. And I think that often comes from living in purpose, living in meaning. So doing things that that matter, that feel valuable. You discover this when people retire, that they retire and they're like, they've been waiting for retirement 35 years and now they're retire and they're like, Now what? Whereas entrepreneurs have the privilege if they choose the right path and and focus on the right thing, to do something which is really meaningful and enjoyable and fun. But that also provides that. That sense of meaning in that sense of purpose. So that that it really feels like they're doing something and making the impact they're meant to make.

Brian Kelly:
And like I often say before asking that question, there's no such thing as a wrong answer. And the other thing is no. Two people have been doing this now for years. I just saw that this very show. No two people to date have answered it the same way. Is that amazing or what? And the other thing, though, that one thing that is common, not any one person ever said that money was the reason that that that did not that money defined success or any amount thereof. Some mention money sprinkled in, but that was never the primary definition of their definition of success. And the cool thing is, if I were to ask you that question one year from today, Michael, the odds are that that definition would change. That's how powerful this question is. So I can't wait for that to show up in your book. And then we don't want to go anywhere until we announce what you have coming up very, very soon. It is a workshop, so if you want to take them through that, I'm going to pull up your website while we do that.

Michael Whitehouse:
Absolutely. Yes. So so my website, of course, is summits dot fund, because all summits should be fun. We're doing a workshop next Thursday at the 16th at 11 a.m. Eastern time, which you can get to at Somerset Fund slash workshop. And what I'm going to be doing is going through kind of a high level overview of of what the the summit style that I use. So if you run your own summits, you can learn some of the concepts of what I do, but also going in detail about how it is that how it is someone can work with me. Because actually I ran this workshop last week and I was fully intending, I'm going to teach, you know, people want to learn. And then and you know, once I present a value, then maybe I'll make an offer. And basically the audience said, No, just make the offer. I don't want to run one of these things. Don't teach me. I don't want to learn how to do it. You know how to do it. I'm just, Hey, you. So this is the summits that don't suck workshop and I will be going, you know, any questions anyone has about how to run a stuff? They're running their own assignments. Happy to answer them in the workshop. But also we'll be talking about how people can work with me to have basically everything I would talk about in last hour, how I can do it for them and get them all the things I've been talking about.

Brian Kelly:
I love that. And I appreciate you. And this is your main website, the Summit guy.

Michael Whitehouse:
And I should also point out, you may notice that this February 13th, that's this Monday.

Brian Kelly:
So, yeah, I was going to Say.

Michael Whitehouse:
if you look at the name Entrepreneur episode six, the return of the summit, and you get the joke, this is for you, you should.

Brian Kelly:
Get it. So I might. Want to do that. The return of this summit. And then the next one is episode one, The Phantom Summit. I love it. I did notice that the numbers were out of out of order, but the date was later. I was like, okay, I see. Yeah, I love it. That looks like fun.

Michael Whitehouse:
I actually I changed the date that when I realized it was in late April and that I could put it on May the fourth. All right. I can't miss this opportunity to put this on May the fourth, so.

Brian Kelly:
Fantastic. Well, my goodness, It has been an absolute pleasure. Michael, I cannot thank you enough for coming on and expressing our sharing your value, your wisdom. And I want to tell everybody that's here. Everything Michael was saying about the value of just making those relationships, that's really the highest value, because those are what turn into long standing business relationships that can earn you far more money than selling to even several hundred people all collected at once on one event. Yes, you can sell it on one event and you probably should attempt to do that. And that's a good thing. But you're going to make those connections that literally provide greater value over the long haul. I can just say that from personal experience doing this very show. So think about that. I do a show once a week. That's for a month I can get in touch with. Some of them may not be a connection at all. Most of the time they usually are. But with something like Michael's doing well, he'll put in pull in 10 to 15 speakers, you've got up to 15 people you're going to make a relationship with like that and you're not waiting a quarter of a year to get through 15 people. So there's a lot of value in that. And the fact that he does the work for you and he did not come on here for me to pitch him and I did not do this on purpose to pitch him either. When I see something that I, I resonate with and it's really what I resonate with is Michael himself. It is the person that I'm resonating with. And whatever he had, if he had something that solves a pain point that is in alignment with something I would need or somebody I know that would need, then it's like it's a no brainer for me because of him, not so much the service, but because it starts with the individual. And that's really what it comes down to with business, is if people can relate to you, connect with you. Then if you have a pain point that saw that you solve of theirs, then the. The resistance. The hesitation is gone because you've already made that connection and it just makes it a more natural, organic way of doing business.

Brian Kelly:
And it just it's more powerful in the long run. It's not this quick kill car salesman or vacuum cleaner. That vacuum sells that step into your door the moment the door opens. So you have to watch them clean up the dirt they just dropped on your carpet. That was back when I was a kid. That was crazy. I remember those just like they used to say in the kids movies. Like, turns out the real treasure was the friends we made along the way. Yep. And it's true. That's true. That's right. I was running a summit once, and that idea popped ahead of, like, Wait a minute, that's actually my summit model. The real treasure is the friends we make along the way. It is. It is. And it is so true. And all the kids shows, they get it. I mean, we they are actual good educational giving you a good educational reason to it's the best way to live life is that we are human beings and we are built to connect with each other. Money can and it is necessary for us to pay the bills, eat food and yeah, maybe have a nice house in a car if you want it and that kind of thing. But when it comes down to it, the rubber meets the road and you're on your deathbed, you're not going to remember the money or the things you're going to remember the people that you came across during your life. So go out there and crush it. Everyone, I just want to say in parting, please go out. Really crush it in your business. I want you to do that so that you can serve more people. Scale. Same with you, Michael. If there's anything I can do to help you, help promote your upcoming summits, be a part of them. Whatever you need help in, you now have my access information. Treat me as a friend and just reach out. And if I'm available and at the time, I will do what I can to help out. That's the way I roll.

Michael Whitehouse:
Well, fantastic. Thank you. I appreciate. That. You betcha.

Brian Kelly:
And for everyone else, on behalf of the amazing Mr. Michael Whitehouse, I am your host, Brian Kelly of the Mind Body Business Show and hoping that the videos fire off correctly when we end this show. That is it for tonight. I appreciate you all. Have a wonderful, wonderful evening. And above all, God bless you. Goodbye for now and take care. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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