Special Guest Expert - Michele Swinick

Special Guest Expert - Michele Swinick: Video automatically transcribed by Sonix

Special Guest Expert - Michele Swinick: this eJwljrtugzAUht_FQyeKFa4pUlQR0SEDaVPK0C7ItQ2x4guyDSaN8u41yvhfznf-G8BKWiptZ68jBQUoQQCYNBZJTDtGQBHl6TaK4zQAeDJWiclQ_QiyTZakUQAQxmryhNWMty_pJg9AzygnnURiZfaMU4-9OKQHA4obmDT39tna0RQQOufCQamBUzQyE2IlINFspnCO4Hpq4OYTlcsif_949pHXi5qr-OtHiOSkdclPbXp9RdzuBCUMPRk1aUx3RDnJFSKtfxUAyyxfl9SHY7V_r773bXM4vjXNc83wmXLaOCYZvoRiTHy7V1og6-urvN__AXQdYg4:1mgIZr:FPbQg65cGiSYgnnWEMKxt47yRuY video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Speaker1:
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back

To our dedicated? And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. This. Body.

Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have a phenomenal show lined up for you tonight. I cannot wait. Oh my goodness, the energy from this woman is incredible. It's amazing, as is she. She is coming on very, very soon. Who is she? She is Michelle Swanwick. She is an amazing, amazing young woman who has got an incredible radio show of her own, and I've actually had the luxury and the privilege of being a guest on it already. And I got to tell you she's amazing with a capital A.. Soon we will be bringing her on, I promise. The Mind Body Business Show What is that all about? For those of you that have not been on this show watching or listening, it is about what I call the three pillars of success. And in my now, fifty seven years on this planet, I spent a good ten of those studying only successful people. I wanted to find out what was it about them that got them greater success than, say, someone like me? Did they put on their clothes differently? Did they do different things that magically made them more successful? And the answer is no. There's nothing magical, but there are patterns. And the cool thing is three patterns emerged and they are the very title of the show mind being mind set to to each individual, they have a very powerful and more importantly, more flexible mindset.

Speaker1:
They're flexible. They can change gears and change direction on a dime. And and that's from the mind standpoint. And then there's body that's literally about taking care of one's own body nutritionally and physically through that that four letter word called exercise. Yeah, I know you math whizzes will get me on that one. And then there's business. Business is so multifaceted. So the thing is to create a successful business and then to grow it into even more successful business. One must master a myriad of different skill sets that are required to do that. There are things like neuro skill sets like sales, marketing, team building, systematize leadership. I could go on for quite some time and I won't. I will spare you. The thing is to master any one skill set is like being an expert and being an expert of all you astute folks out there. You've probably read that the average time it takes to become an expert in any one area is around 10000 hours, and that's the same with mastering the skill set. The good news is you don't have to master them all. Not even all the ones I mentioned, in fact, just one. And it was one of those that I mentioned. If you master just one skill set, then you are pretty much set to then master your business going forward.

Speaker1:
And that one skill set is the skill set of leadership. Once you've mastered that skill set, you now have the skills in place to bring in those people that already have mastered the skill sets you have yet to master. And now you may never have to. You can spend your time building your business instead of working on getting better and refining each skill set, and then you can grow your business faster. And so this show is all about bringing on phenomenal entrepreneurs like Michelle to help you to give you those those secrets, those little tidbits that you like. Oh, my goodness, if I employ that one strategy or that one tip, I can really take off. That is the whole purpose of this show is to share amazing, amazing individuals like Michelle Swanwick and give you her secrets to her success and whatever aligns with you. You just simply model them, and we just make a better world as a result because we're serving more people. And speaking of serving more people and amazing people to a person, each one of these successful people also were very voracious readers of books and not just any books, but the right books. And with that, I like to Segway very quickly into a little segment I affectionately call bookmarks.

Speaker2:
It's. Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your big library icon.

Speaker1:
Yes, reached your peak library. Real quick note for everyone watching and listening, whether you're watching live, whether you're watching the recording, whether you're listening on podcast is take out a good old fashioned pad of paper and a pen and take notes rather than succumbing to that, that little itch that we all get that we want to go click away and go research all of these wonderful resources. Michelle is going to have a bunch. I know I've done this show a long time and everyone has a lot of great resources for us. Write them down now, visit them after the show. That's my advice, because the thing is the magic happens in the room. I would really hate for you to be listening to Michelle, and she gives drops a great resource and you go click away and go looking at that resource and studying it and miss perhaps the most valuable nugget that Michelle could ever give you that would change your life forever. I would hate for that to happen. So instead of doing that, just take notes, write these things down like reach your peak library, visit it after the show's over and be present. Because that's when the magic happens is when you're paying attention to people like Michelle. All right. Reach your peak library. It's just a website that I had built with you in mind, the entrepreneur, the person looking for the next great read. And what I found is that I didn't start reading voraciously till about 10 years ago at the age of forty seven.

Speaker1:
And when I did, I said, Oh my goodness, that opened my eyes to this world of, Oh, these books are life changing. So I began cataloging those that had a profound impact on either my business, my personal life or both. And I put them here and had my team build this website, and these are here solely for you that you can just find the first book that jumps off the page that that resonates with you, that you want to read, that you haven't read yet and just get it. You don't have to get it on this site. You can go to Amazon, you can get it anywhere you want. That's not the purpose of this site. It's not a moneymaking site is here literally as an online library, and there's no rhyme or reason to how they're listed. They're not in alphabetical order. They're just put in, as we put them in period made it simple. And so there are quite a few books in there. Just pick the first one, start reading it, finish it, go on to the next, and you'll see a just a beautiful transformation in your life, both in your business life and your personal life. Speaking of life, it's time to get on with ours and bring on the person you all came to see. Let's bring her. It's Michelle Swanwick time. Here we go.

Speaker2:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.

Speaker1:
And there she is. Ladies and gentlemen, it is the one, it is the only

Speaker3:
Michelle Swanwick

Speaker1:
Yeah. Welcome to the show, Michelle. How are you doing?

Speaker3:
Oh, I am awesome. I want you to keep talking about me. I, I don't think I heard anyone say that nice and compliments and everything else and so long. So I'm going to have to listen to that over and over and over. So thank you very much and thank you for having me on your great show. The Mind Body Business with Brian Kelly.

Speaker1:
Thank you very much. Yeah, yet it hasn't stopped yet. There'll be more good words coming your way because they're deserved. That's the only reason they come your way. Real quick before we jumped into this, Michel, a little bit of housekeeping for those that are watching. You can see this visually and that is right above Michelle's left shoulder up. On the right hand corner of your screen is the big insider secrets that red stamp looking thing and that is the sponsor of this shows Jason, a dear friend of mine. Amazing man. They have given us the ability to give to you who are watching us live. You must be watching live and to the end of this show, if you stay to the end, we'll tell you. I will reveal how you can win a five night stay at a five star luxury resort. Yes, that's right. All compliments of the big insider secrets. They gave that to us to give away every single show, every single week. Is that amazing or what? And then one more. And then we'll come back to Michelle and we'll have a lot of fun here. All right. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Michelle Swanwick and grow your business all at the same time, then head on over to carpet bomb marketing. Carpet bomb marketing saturate the marketplace with your message. That is it. Now it's time to formally introduce the amazing Michelle Swanwick. Is everyone ready? Are you ready? Are you ready, Michelle? I'm going to introduce you now. It's going to

Speaker3:
Be

Speaker1:
Official. Here we go. Michelle Quick, The Queen of Quality Content, is a purpose driven entrepreneur story. Share passionate networker and host of the Everything Home talk radio show. Phenomenal show. You should listen to it. And she's a podcast and patriotic, purpose driven resource platform that is a patriotic and purpose driven resource platform. She's not a platform. It's your censorship free, safe space sanctuary speakeasy for patriots. One location for all the information with take action items. I love that to grow your business, enhance the quality of your life, and this is a big part. Make a difference. That's what we all want, especially in your communities. With that officially formally Welcome Michelle Swanwick to the show. So happy, you're here. This is going to be a lot of fun because we've had a chat and you are an amazing, amazing woman. This is going to be so much fun. I can't wait.

Speaker3:
Well, thank you again for having me and wonderful intro. Any time that you want to come on my show, do an intro like that, you are welcome. I will give you extra time and just a quick plug. He's going to be on the show at 1:30 p.m. Monday, November 1st to kick off. Never look back, November, never look back November and he's going to be kicking off at 30 p.m.

Speaker1:
I just love the whole concept of that. Never look back November. I mean, that should be the entrepreneur's credo every single day

Speaker3:
You would think you would think. But you know, the problem with entrepreneurs is it's it's tiring, right? You you're working all the time and you're like, God, I'm going to die that I've got this awesome business where I'm going to become my own boss. And then you realize I'm working twice as much when I had a real job. Then you're just going, you know, I'm doing this, so I'm flying all on my own and you go, Where's my life? Where's my money? You know, so any of these moments and it is what it is. And then every once in a while, like I said, you know what? I should have just went and got a government cushy job right with a pension. And you know, you have a meeting to have a meeting and you don't have to do anything and you push things around on your desk and you get one hundred and sixty six days and at the end of your career, you cash it out and there's an extra hundred grand. I mean, whoa. Right? What a great gig. What are we thinking like? Why did we become entrepreneurs? And then why don't we stick with it? It's it's like a sick passion. You know, a sick. I have a purpose driven, you know, it's just like, it's like, yeah,

Speaker1:
Sick in a way that it's maniacal, right? That we just won't do anything. We will not stop no matter what. That's the way I would look at the sick part of it, because it's a good sick. It's a driven sick. It's a I'm all in passionate. I love what I do, or I wouldn't be doing it kind of sick, right?

Speaker3:
Because you help me. It's not like I've got COVID or something. So right?

Speaker1:
Yeah, it's and it's an amazing ride and it's a great journey. And that's why there aren't as many entrepreneurs on this planet as there are now because it takes some really thick skin, a lot of drive, a lot of perseverance, a lot of patience, a lot of risk and a lot of work, a lot of work. And part of the reason of the show, Michel, is to help folks to get farther down that path faster and not reinvent the wheel that they don't have to. And that is to model someone who has achieved success and pick those pieces out that they need. And I'm so excited because you epitomize that you are one of the hardest working people I've just gotten to know, and I resonated with what you said right there in the beginning. Totally resonated. It is. It is quite the bumpy ride, but it's a fun one.

Speaker3:
Yeah. And when you, you know, you know, you expect that and it doesn't matter if it's the first time you've been down the Entrepreneur Road or it's your second or third venture or whatever, you've been doing it, you've been you had a good run for a while. You're always going to have those bumps. And of course, you know, not to bring up COVID again because I'm tired talking about it. I'm tired of given the facts and real quick, I'm going to do a plug for the show. Ok, anybody is listening. You need to listen to episode two. Sixty one. Well, actually two sixty three do. They're both the same. Dr. Lee Merritt OK. I'm telling everybody. I'm telling everybody. If the planet listened to this episode because this is the most amazing woman when it comes to everything. Koven OK. And two sixty three. So listen to that. It'll change everything and it will literally change. It will make it. It's the defining moment in your life when you listen to this, because if you either go, Oh my God, I get it, I agree. Or if you say, I just don't believe her, OK, then you just pick the lane. You literally just picked a lane. I'm just telling you it's it's it's a little bit long. It's like about an hour and 20 minute interview. And I'm sure a lot of people are know who Dr. Lee Merritt is. She's a medical rebel, right? Listen to that one. Literally. And if you ever have somebody that gives you a hard time or they're trying to push you to get the non vaccine, or they're like, Why aren't you wearing your dirty mask? Just have them listen to that and just go, OK, we don't need to be friends anymore.

Speaker3:
I got it. It's cool. But in a way, I don't know how I got on that tangent. So this is what happens when you come into my world, right? So the reason why I let me give you a little brief, a little rundown on on the show. The show has five guests, seven minute segments, and then I that wasn't enough having five people in a live format coming at you. And then I'm talking in between and I'm just throwing out information and facts and and resources and tips and takeaways to grow your business, enhance the quality of your life and make a difference, especially in your communities. And I'm throwing it out there because I figured if you got an hour, I'm going to jam packed with so much stuff that you're just like, Whoa, not only is this lady crazy, but it is funny, and I got some great information about all this stuff that matters, right? So you might have tuned in for something business wise, but then you feel like you got some information about something in the community or something that was inspirational. And then you went, Wow, this does make sense. Like, I kind of need these three. You mentioned the three pillars or the three legs.

Speaker3:
I have the three legs of the stool also, but it's business life and community. And if you got one of them, it's like all that the that's just three the stool of life, because if you got one of them, that's out of whack, everything is just out of balance, right? So if you're like gung ho businessmen, but you don't do anything in your community, you really know people or, you know, is your school ward a mess like Virginia and you've got kids in school and you don't even know that stuff's going on? Or are you just like, totally not healthy because you're working all the time? You know what I mean? And or just like grumpy old man, but you have a lot of money, you know what I mean? So you really need and that's kind of like my whole ideology of of where, where, where things need to change. Like you need to reposition your reality to realize that it's not just business and it's not just, oh, personal improvement, rah rah, or it's not just, you know, being very active in the community. You need to have a balance between all three of them. And that's why there's there's so many. We're very diverse on our show and there's a lot of diversity, you know, like diversity and inclusion. But anyway, see, I can go, I can, I can pick, I can pick a lane and I can go down those tangents. I mean, anyone that

Speaker1:
I love that reposition your reality, that is,

Speaker3:
It's changing your ideology, change your ideology to realize that all of those three different categories really play into one another. And somebody said to me, Michelle, you know, you're telling me to become a precinct committeeman. I'm big on that. I'm a precinct committeeman here and mayor corrupCion County, Arizona, and District 23 Mayor corrupCion County. You know, we got we had something called an audit. Did you guys know that we had an audit here in corrupCion County Anarchy, Arizona? So I'm encouraging people to get involved. I don't care what side of the fence you're on. Obviously, you can kind of figure out where I'm very pro-America. I call it a common sense, common sense. Pro-america activists is what I've labeled myself as right because I just want to encourage common sense because it's not out there anymore, right? So we talk about it on the show we talk about on the platform and. I I don't know where I was going with that. Yeah, you got me all riled up, Brian Kelly, you got me.

Speaker1:
I'll ask you something we talked about, right? I opened up with a bio reading about you and you've got the radio show and you're helping entrepreneurs and business people and people to gain common sense that may not yet be there. And all. That's phenomenal, and it takes a lot. As you mentioned already, it's very a lot of work and it kind of it can consume you. And knowing that and you've been doing this for some time, I always like to peel back the curtain and take a step back because in my humble opinion, it is our mind, the thing between our two ears that makes or breaks our level of success. It's all up to us and nobody else. And I found that to be true. Once I became an entrepreneur, I used to do corporate and oh my goodness, what a difference. And I love it. What? I wanted to find out from you, Michelle. For everyone that's listening so that they can understand and maybe be inspired by you. And what actually is it that drives you when you get up in the morning? And you know, there's all of those arduous tasks is producing the show, getting ready for it, the graphics and everything that goes into setting things up as I am very well and astute to as well. And you know that all these things are in front of you. Sometimes other big issues come up that you didn't have any clue. We're going to hit you right at the wrong time, right before the show goes live. You got something going on all that. Knowing that and having been through that, what is going on in that beautiful brain of yours when you get up in the morning? And what keeps you driven, what keeps you motivated when you know that all these things are going to keep kind of smacking you backwards as you go forward in the day?

Speaker3:
Well, when I was thinking about that question, believe it or not, I had never really written it out. And I encourage people this is the crazy thing on my show. And you mentioned it in the beginning and I and this is a second. I second that motion pen and paper. Ok, I always start up the show. Take out your pen and paper piece, right? We, the people take out your pen and paper because it is scientifically proven that if you write things down, your brain registers a different. It actually sits in there like a imprints into your brain and a different way. You learn it a different way when you actually write it down, not texting it to yourself or notes or whatever the the kids are calling it nowadays or even typing it, it really makes a difference with the pen and paper. So what was what was interesting is I never wrote it out before, and I tell people to do this. I tell people on the show all the time to do all these things, and I said, Oh my God, I just realized I never wrote it out. So I said, OK, what is it that really motivates me to get my ass out of bed? It makes me actually do these things and keep going when you know the tough gets going, which is like every day, it's not.

Speaker3:
The stuff's not easy, right? It's not easy. I'm herding cats just to rein in the guests and get all that taken care of. I mean, there's seven people, sometimes eight in a two hour period and you know, they're human beings, right? They have other things to do, but that's a whole nother. That's a whole nother show. Brian Kelly. But, you know, I thought about it and I said, really, it's my passion for people purpose and patriotism. And it's literally and now over the past year, when I thought about it, it's my mission to restore freedom and freedom in four professional for a personal and financially for anybody who's willing to do the work right. So it requires that. So you can't just listen to a show where you can't just read a book, you can't just go to, you know, do a webinar or buy an. And I think you and I were talking about this when you were on the show. I think it was episode two fifty two point fifty nine. For those of you, I think I wrote it down. Hold on. Let me look to 50. Where are you? Two? Fifty nine? It was the episode he was on during omnipotent October because it's currently still omniscient omnipotent October.

Speaker3:
So two fifty nine is the one that you should listen to with Brian Kelly and it we were talking about, you know, a lot of these On-Demand courses, they're very expensive and there's so many of them and there's a lot of noise out there, a lot of noise. So you really need to you want to be willing to do the work. So what I'm saying because a lot of people aren't, they said, I'll just do the class. And yeah, I'm just I'm going to read the book. And because you got to do the work you got, you got to put that in. So I said, All right, I'll I'm there to bring all this information. I'm there to provide it all in one location. I'm going to bombard you with so much stuff and so many different categories. You don't have to go anywhere else because a lot of the people like Brian, he's not part of my platform. So you can get you can get him me and then you're going to get more of him because I'm telling you to listen to him because we're all in this together, right? That's the whole point of all this.

Speaker3:
It's a it's that genius of collaboration, partnerships, promotion, relationships, which again, that goes back into putting together business life and community. It's why it is literally the three legs and the stool of life. So I figured, OK, I'll do it. I'll sacrifice all, sacrifice my time, my sanity, my my weight, my x good looks right? Hair's falling out and I'll go ahead and I'll start putting all these, I'll bring I'll hurt all these cats and I'll stick them all in one place and then I'm just taking it from there and saying, But you got to jump on the train, guys, right? So you've got to do more than just listen. You've got to take action, right? There's things that you have to do. But if we are kind of doing it together and we're we're all going through it together, but you just need that push, right? That's so that's what I'm trying to do. And I'm going to mention that a little bit the next venture that we're adding on to really give you the push. It's actually quite brilliant. And Brian doesn't know about it yet, but he's invited to participate. We just haven't had a chance, y'all. This is this is the mother lode like this.

Speaker1:
I can't wait because

Speaker3:
I figured, you know, because people need people need that push, right? They need it. And then you want a community and you want engagement and you want, you know, used to be, we want to be accountable. So we got to show up because then I realized this came back. You mentioned in the beginning you mentioned the dreaded word exercise, OK, I am the worst when it comes to exercise and folk. I full disclosure on the show every time a fitness person comes on one of these healthy people because, you know, they send me their photo and I go, Whoa, I said, no, now that is a six pack. And I said, I have a six pack of rolls. They have a nice six pack where I can actually do some laundry on. I was like, Wow, you know what I mean? So and I tell them, this is my thing that is not my jam. It used to be. But but I thought about this. I said, I say things live on the air and then I catch myself because then I'm like, Wow, I just commit it. Now I need to. I need to woman up. I just said I was going to do this. So then I realized that's part of the problem. You know, we're all in our little world. Yeah. Even if you're not an entrepreneur, you, you're not. You're maybe, maybe you're working at home. Maybe, you know, you don't have to, like, go to the office anymore. So you've lost some accountability or you're not going to certain events. You you're just getting back into the groove of like doing, you know, getting ready in the morning hair makeup, right? I'm way out of the loop when it comes to that. So it's a matter of being held accountable. So that's why I wanted to bring more people to bring that accountability, but then also then do networking and partnerships and promotion as part of a collaboration consortium type of thing. But anyway, we'll look at that a little bit. I'll talk

Speaker1:
About that. I said one thing in there that was really key, and it's what I call a bomb dropping moment.

Speaker3:
I love it.

Speaker1:
I mean, it was smart bombs with bombs of wisdom.

Speaker3:
That was

Speaker1:
Good. And what I'm referring to, though specifically, is for anyone who is willing to do the work. Thank you for bringing that to the front. And then I was thinking of the term and you said it later and you just reiterated that same phrase by saying, take action and don't just learn. And that's that came to my head. A mentor of mine where I learned at a deep level there are three stages, actually, there's learn. Then there's due. That's the take action part. But if you really want to ingrain the action and if you want to really make it part of your being, then you finally teach. Number three, and you will never forget the do ever again. And this is something Oh, this is fantastic, Michel, right? Right down your alley, I'm sure. But my mentor would learn something brand new and literally two weekends later, he will be up on stage presenting the material.

Speaker3:
Oh wow, that's impressive.

Speaker1:
He lived it on a very accelerated scale. I mean, I was blown away and then his next signature event, which he held three to four times a year, which was two day seminars, he had had that and take something else out. I just I was in awe of this guy. He just did so many things so quickly. And that's the other thing is take action and take it quickly. Don't worry about making mistakes, because believe me, you are going to make a lot of them. And the more you make it better because that'll get you closer to the end prize. Who was it? It was Willie Jolley. I was looking for the book. Willie Jolly Amazing author speaker, said a setback is a setup for a comeback.

Speaker3:
I was like, Oh, I like that. I like that. Yeah. Who's your mentor, by the way?

Speaker1:
Neil Cutler is his name. He's an amazing young man who was in the seminar industry for a number of years. I ended up becoming his lead trainer, and I trained his students half of his seminar each and every weekend that we did it. And yeah, we formed a great bond and he's out now, working a different business with his wife. And I keep in touch with them and watch him, and he's an amazing guy, just the most amazing mind, you know, I've met and he literally, by age, could be my son. And so, oh wow, you know, if you're looking for a mentor

Speaker3:
As your mentor? Interesting. You went the other way, OK?

Speaker1:
To me, age doesn't matter. Gender doesn't matter. Race doesn't matter. None of that matters. What matters to me are a couple of things. One is, first and foremost are results. The second is, do they have character value in? And that's it, I mean, if they have those two things together and they go about business the right way and they are more successful than I am, then I will grab onto the both of their ankles and never let go and make them my mentor and say, How can I help you? Because I know I'm going to learn a lot just being in your presence. And that's what happened. I ended up helping for several years before I became a speaker on his stage and all the good things that happened after. So, yeah, but I just thought what you said about taking action was so important. I wanted to really elevate and and highlight that because that's what a lot of people do. They'll be seminar junkies. I used to be one of them. I'd go to a seminar after seminar, after seminar L.A. all over the place and learn and then come back home and not do a darn thing and think, Why is anything happening? I'm not getting anything out of this because I've got to do and then teach. As soon as you can.

Speaker3:
I'm a big note taker. So you you went to seminars. I'm listening in taking notes like literally, you know, like the movie, a beautiful mind when they when they went in the house and you're seeing like the charts, the graphs, the lines, and you're like, Whoa, this guy is just a little much like my office doesn't look like that, but there's notes. I mean, there's piles, there's boxes of notes, and I'm thinking to myself, I need to do something with this, like I can put it together, and I don't even have to write a book. The books are here, right? Because I've just interpreted what all these other people said or notes from the shows or notes that I was watching something on TV or all the webinars and the seminars and stuff. And I said I got to do something with it. This is crazy. So that's where kind of the concept of the show came from, because I realized that I was like you. I just kept taking notes and I had all this information and I'm like, Well, I just need to somehow purge it, like, throw it up on somewhere. So that's why, you know, you just throw it up here on the microphone. Well, you know, that's that's what I'm doing for two hours. Monday was Monday, Wednesday, Friday. We're just we're going to do Mondays and Fridays for right now because it's too much. But yeah, we'll be back.

Speaker1:
She's awesome. She's amazing.

Speaker3:
This is fun. Well, you got to make it fun, you know what I mean? Like, you know, I thank you. Thankfully, it was only did a brief stint in the corporate world, but I couldn't imagine. I couldn't imagine doing that. What especially nowadays where everything is serious and you got the tie and you've got to do like the proper words and the meeting to have a meeting, to have a meeting. And you're like, we didn't get anything done and you're like, This is just stupid. But yeah, so we're part of those people that have that kind of patience. I don't because there's not a lot of common sense when it comes to how things are run because it's too big and they don't. I never really like collaborating. That's not their thing, either.

Speaker1:
Right? I never was a big fan of doing what somebody else wanted when they wanted and many times how they wanted. You know, you had no freedom of expression or freedom of creation, no freedom of really giving, you know, making an impact of your own creation. It was a lot of driven by documentation processes and just march to the beat of the corporate drum and go collect that paycheck, which, you know, God bless everyone in corporate world because we would not exist, right? Entrepreneurs would have nobody to do that mundane type of work that some people honestly love doing. And that's fine. Thank you. Thank you. And they like the security, and that's great because entrepreneurship is not a secure position in the stretch.

Speaker3:
No, there's nothing secure about it. And that's one of the things that that I was saying there thinking about, you know, it's always be just did not have to worry about money is probably one of the most amazing freedom that you can have. Like so I mentioned, I said personal freedom, financial freedom, or I put it in the art of professional, personal and then financial. It just I, you know, even if you are successful, you're always worried about that because things could turn around the next week and all of a sudden the country shuts down and you had a business where you spoke on stages. Well, guess what? No stage for you. You're thinking, whoa. And then all of a sudden there is no business. So I mean, up until last year, we never thought something like that would happen. It will never happen again. But there's a perfect example. So it doesn't matter how successful you were or you are each month that you always have that hanging over your head and that it's the most that's the most horrible, stressful feeling. And that's why, you know, and I figured by creating this platform and getting more people with the ideology of combining your business, your life, your community, but then also collaborating together, I think I really I pushed that home now more so than ever that I want people to really understand the value of collaboration and collaboration, strategic partnerships, if you want to call that networking. But I mean, really doing it, not saying that you're going to do it, but I mean, literally going into your database diamonds, I call it, and having a phone conversation.

Speaker3:
Yes, phone. But those people came to me a year later because what I noticed is, is by building and nourishing those relationships and really for those people to feel like you care about them, you're not only going to networking events because you want business, but it's because you see them and you acknowledge them and you see those people as as people and as humans. And and you're building friendships and relationships. So really, I owe it to the people that I have met through and networking events in different, different avenues. pick up the phone people and having that conversation about what can we do together, how can I help you? Who do you need to know that's in my database? Who? Who is in my database that can help you? How can you help sell myself? How can I help sell your stuff? You know, do you have any single men friends for me? I mean, you just throw all all this stuff out out there and say, What is it that we can do? Because you mentioned it earlier and I talk about it all the time. We don't need to reinvent the wheel. We just need to spin it faster. How do you spin it faster? You have more people pushing it. So why go down the road of talking to strangers all the time? And you know, a lot of the times you pick an episode of Shark Tank? The thing they talk about all the time is the cost of customer acquisition.

Speaker3:
It's the most expensive thing, and then you've got to do the same thing over and over every day you wake up. Oh, I got to find a new customer every single month. Like, you know, the biggest mistake. One of the biggest. Because you asked me my mistakes. I started writing a lesson like, Michelle, you got to stop. This list is too long. We don't. We don't need to share this kind of drama on the show. But I realized one of the biggest mistakes that I that I that I did when I first started in. I guess you can call it like the adult world of working for real life because you got to pick like a career because you finished college and then like no one, right? So I went into real estate, not because it wasn't real estate like it is now where everybody and their mother's a real estate agent. Well, again, I live in Mayor corrupCion County, Arizona, so everybody literally is a real estate agent here in Arizona. So this is twenty five. Oh my god, ninety two thousand. No, it's not 2000. It was. I was 24. So in 1990, eighty six, oh my god. Ninety six, I don't even know what that is in math. Well, let's not go there. So I went into real estate. If I would have known that there's all these different categories in the real estate industry, but I pick the one that has no residual income whatsoever, that I literally got to start from scratch every single time that I finished a closing.

Speaker3:
Literally, you had nothing you want to start over. And it was it was the one that you know, it was. It was the worst one I could have picked, right? Because you have your appraiser, at least that one, you could do volume and you're not dealing with a transaction. You know, transact, you're getting paid for what you do. So if the house doesn't sell, what do you really care? It doesn't matter. You got paid home, inspector. Same thing. Loan officer, at least you got to stay inside with the air conditioning because that that kind of like that because it is one hundred and forty in the summer. But it was too late to switch gears. But the insurance guy insurance guy has residual income. The insurance guy's got a book of business to sell when he hits like 40 some or 50 some, and he doesn't want to work anymore, and he gets a nice big, fat check. So again, you know, it's you got to you got to think about all of the different moving parts. But then again, this is I veered off, right? I veered off the lane here. We're a little bit off the bumpy road, but it goes back to the point of why reinvent the wheel? Why start from scratch every single month? So the the point of my collaboration concept is partnerships, relationships and promotion. So work with the people that you already know that are like minded and literally find out how you can help each other.

Speaker3:
But you've got to take it seriously. You just can't say, all right, we're going to refer business. That doesn't mean anything. Right? You need specifics. You need whether even if it's like, Hey, we're going to meet once a week, we're going to talk once a week. We're going to or you're going to put something together like some sort of package. Or if you're going to start doing a show together, which you can write, you doesn't have to be something where you're showing up right and something where you are now being consistent in something where you are offering obviously some sort of value and helping people. But your database of diamonds is the key to everything because within it, there's so many layers of people like on my show, and I haven't really tapped into it because I haven't had time. But I said, No, it's so stupid. You're sitting on. Literally, that's not even my personal database. So people that I know that I've done business with, this is people that are on the show that are, for the most part, like minded. And I wrote down the number of how many there were. There's two hundred and eighty two partners. So even if it's 10 percent, that's twenty eight, and let's just say it's five percent of people are like, All right, let's do something. So what is it, 14, 14 people? You don't need more than 14 people that are working with you that are. Can you imagine if they're all working together?

Speaker1:
Well, that's the.

Speaker3:
People look at the look at the numbers. That's it's like it's like compound interest to you and to ask for more for 16, 16 and 16. That's a lot of money. Ok. So reposition the reality.

Speaker1:
Yeah. And you know what that is, Michel. All of that is another bomb dropped, dropping the moment. I'll tell you that some smart bombs. And that's the thing I love. Everything you were saying is so spot on and I will tell everyone out there, I want to ask you this question. Actually, I'm going to ask this question first before I bring this up, and I may not even bring it up based on your answer because I want to know from you. Like, here's the thing. Having a business and being an entrepreneur is difficult, but one of the life's blood and one of the skill sets that one must master. Whether we do it ourselves or we bring in either a partner or we hire somebody. But it's the skill set of marketing, which is the art of getting eyeballs to your business and then nurturing that and then later becomes the sales process. But I'm always curious because what was working yesterday isn't necessarily going to work today, and what's working today might not work at all tomorrow in the form of marketing. So I'm curious with you, Michel. What is it for you right now? Today, your number one go to form not one, two, three and four ways of doing it, but your number one approach to marketing that is, work the best for you going on right now.

Speaker3:
Picking up the phone and talking to this database of diamonds. I started doing it like hard core two weeks ago and then it goes in spurts because stuff's coming up and I've got, you know, the show. I'm going on other shows I'm guest hosting on shows, which has been awesome. And my show's audio, right? So I'm a radio girl, which means I don't have to do the hair makeup. So I've had to actually readjust how things are done in the studio, the lighting, the way that I'm looking at the camera, you know what I mean? It's a lot, so I'm in that groove. But now that I'm actually doing that, I'm going to say there's a little chirp over here, a little rude chirp of the phone. Settle down there, champs. It's it's it's a six 10 alarm. I have no idea why I said it at six 10. I sent it like three weeks ago and I haven't turned it off yet, but it goes off at six 10 just to kind of give me a heads up at six 10. So I'm like, All right, it's something happens at 6:10. I'm going to leave it there. I don't I don't know why it's there, but yeah, what I started to do is I started to pick up the phone. And that's where this whole idea of this collaboration consortium that I'm putting together, that's it's like a it's literally it's like a mastermind with collaboration, with networking, with inspiration and motivation, and the take action DLC all rolled into one.

Speaker3:
But that's where the idea came from. So I just did it yesterday. Yesterday, I talked to one of my partners partners on the show to become a friend. I threw a bunch of stuff at him and he goes, I love it and I'm going to. I'm going to add on some more. And I was like, Oh my God. And it was literally a 25 minute conversation. I ended up getting involved with some of the things that he's already put together. He's going to be a little bit more active when it comes to stuff that I'm doing. He's going to jump on the train, most likely with the collaboration consortium I now have. I'm able to give away his package with a 25 percent discount. If you and this is find your Welcome, find your win and it's an online course for one ninety nine in the promo codes home and you get like coaching one on one, but like with a human being. And that's for personal and for health and for business. So that came out of the conversation and there's a whole bunch of other stuff. And I was like, literally, it was twenty five minute phone call. So now we are going to move forward with some other things, but not OK. Two weeks are going to go by literally going to be once a week conversation, maybe even more so. So it works. And I just before I was, when I was getting ready to come on the show, another one happened because I said, I'm going to throw it out there.

Speaker3:
I'm a throw all this stuff and then I'm like, Boom, let's let's really take it to the next level. It makes everybody's life easier. Plus, you know, it would. How awesome if you can work with your friends, right? Why would you not? Why would you want to work with a stranger? Why? It's, you know, stranger danger. That's what we were told when we were young. So now all of a sudden you're telling me a stranger is my friend. Well, now I'll just stick out with the with the peeps that I already know and take it to the next level. And it makes their life easier, too. They don't have to go ahead. Customer acquisition just went to $0, especially in some of these businesses where it's so much money and interesting that you brought this up about marketing and business. Pete Vargus, are you familiar with who he is? Pete Vargus with Advance Your Reach another name. I'm sure. Sure you had him. You probably know who he knows and what he does. He is behind the scenes for all of the big people that go on the platforms that do the inspirational speaking. Tony Tony Robbins and Dean Gracey. So all those, he's the one that actually puts their productions on. He actually was the one he was doing all for, like past 10 years, he's been doing live. But then all of a sudden, literally overnight business was disappeared. He was the guy who came up with the entire virtual model that you see that Tony Robbins uses in all those guys.

Speaker3:
So his group did that. So he he had a seminar thing today that he did, and he was saying all of the big people are telling him right now it's difficult for them to do their sales and marketing. They're having issues. And these are the big guys that have the money to throw out there, to do the sales, to do the acquisition, to do the promotion. And he says they're all saying it's just really difficult right now in their sales and marketing departments. And then he says, you know, the number one thing to grow your business is your relationships and your partnerships. And I was like, Wow, that's what I've been saying. So I was like, OK, we're on to something. But the thing that I thought was, if they're having trouble selling and marketing themselves, well, why is is it because what are they doing? They're taking out ads, right? They are, you know, tapping into their existing database by sending the emails. I mean, what else is it that really are they doing in order to promote themselves, to do the marketing other than the stuff that they've always done? So that's just further proof that doesn't really work that well anymore. You're right, because you changed. Doesn't work that way, you got to change gears, get a change, throw something different from bait on the end of the fishing pole. You know what I mean?

Speaker1:
And relationships are the key today, and I would say they have been part of an important part of marketing since the beginning of time. It's one of those constants that always must be in place, even when internet marketing was the rage, and you could email a big list and make a lot of money by getting people to buy your stuff and your e-books. It's still there was this relationship undertow if you had some, if you have established some great relationships, some partnerships, some joint ventures, that's when you really take off. And that's what I wanted to bring up about what both you and I do, Michelle, which is we both have a show. And the thing with that is when we bring on guests like you do what? What an amazing ride it is when you get to form these relationships with people that previously have never met. And for anyone out there asking the question, Well, how do I even get in front of people? How do I find these people, the joint venture with you do exactly what we're doing right now? I'm not kidding. This is like the best way to meet the most phenomenal people on the planet. In fact, I grab this book as you were talking because this was not to happen without this show.

Speaker1:
And I ended up bringing on the great Les Brown onto this very show as a direct result of having the show and doing it with quality and professionalism. And, you know, not a hobby, in other words, but organically, I was able to get this amazing man on my show. He's seventy seven years old now and still going strong, and I met him in person like 10 years ago, sweetheart. And then I had him on the show, sweetheart. And then we talked on the phone twice after the show, sweetheart. The guy is amazing. He's everything he looks and appears on stage. I'm sure he has his bad days like everyone else, but he is an amazing man. But all that point to point that the relationships are key and to build key relationships. I would recommend if you don't have one, and I'm going to ask Michelle if you concur is to start your own show, whether it be audio, podcasts or live video, whatever. As long as you bring on high value interview guests and there are strategies for bringing on higher and higher influencers as you go along. What do you think about that, Michelle? Do you think that would be a good strategy for folks?

Speaker3:
Yeah, because you're promoting your message and you're bringing on other people and everybody's always looking to get on a show like I tell, I tell everybody that's the partners on our platform and I give them the tools to go get on shows. Here's all the websites that you can that you can be, you know, sign up for and get notifications. And it's they're all free. There's like seven of them that I know of and then go, get yourself on a show. That's all it's about being on other people's stages, right? So not only are you, you're peddling your wares, you're not. You're selling your widgets and you're getting your voice out there. So maybe people will like you. And even if they don't, they don't. They don't buy your stuff. That's OK. Maybe that they ended up just following you on social media or who knows, right? It's the point is you got to get the exposure, but you spent zero dollars like zero, right? All it is is is your time. So you should literally going on as many shows as you can because the thing that people do, the least sales and marketing and that's the most important thing you should be doing is you should be spending all your time doing that rather than admin like pushing around paper. Like, That's my problem. My problem is I always get into that little, Oh, I need to take a break today from or for an hour, and I really should just be finding two more shows to jump on right and get scheduled on. But I'm like, I'll be right around with the website for a little bit and do some updates.

Speaker3:
No bad idea. Bad idea, Michel. That's not what you're going to do. You're going to go and get yourself signed up on two more shows because it doesn't cost you any money. And people are always looking to be on a show and people that have a show are always looking for guests. And there's so many shows and you can be really specific now about your niche, right? So you can go online and you can be very specific on what audience you want to you go for. And even if you make an hour side of yourself on the show, it doesn't matter. Who cares? Nobody know nobody that, you know, is probably watching it or listening to it anyway, right? And the guest and the host, what do they care? And so you never talk to them again. Oops, you know what I mean? So, OK, so it wasn't that great. We got practice so you can go to one. You're not going to get on a big show anyway, so it doesn't matter. So, you know, you can you can do that. There's there's it's a great way. Plus what if it's somebody who you like, right? What if it's somebody that you hit it off and then you start doing your strategic partnership and collaboration with them? And then you say, Hey, listen, why don't we do some things together? Oh, and by the way, you have a lot of cool guests. Do you mind if I reach out to the guests and start collaborating with them? Maybe we can actually create our own collaboration consortium. And now you just created a networking group with somebody who's already bringing the people together.

Speaker3:
They're doing technically like the heavy lifting, and then you're just the one coming in and saying, Hey, let's all work together, network together, maybe do some more partnerships and you're not reinventing the wheel. And they all have friends and diamond databases, too. And you didn't. You just stepped into it. He, like, stepped in a nice pile of poop. And you're like, Hey, I don't mind this pile of poop. It's OK that it's my new shoes, so it means that's so that's what I'm saying. You've got to reposition your reality and rethink how it is when you are having conversations with people. Right? Because all of that, it layers in. And even if it wasn't somebody that had to do with a business show, it's OK. We're talking about community and life, and you're putting that all together. So, yeah, yeah. Think outside the box just as long as you keep your common sense cap on, right, you keep that on all day, and I encourage you to sleep in it and tell your friends to put on their common sense caps, too. It's amazing what you can do when you start using your little noggin up here and being creative because everybody's in the same boat. So it's got to be the leader, throw it out there, what do you have to lose? And they say, No, I think your idea is stupid. Oh, it's up yours. I'm going to go somewhere else and talk to somebody else who gets it, who wants to be my friend and make a lot of money with me and have a good time. Ok, fine. There's other fishes in the sea.

Speaker1:
And so to demonstrate what you're talking about in real time about getting other people's shows, I put it up on the screen. This is a gentleman I had known for over 10 years, right around 10 years or so, and he's one of those guys that gets it like you and I. He's in it to win it. He's been doing it for a long time, many, many shows. And he just said, I'm always looking for guests one hundred and twenty five a year. So I'm going to call it out right now to Tim and say, Look, here's the beautiful thing about having your own show. Now you can leverage and you have something to offer in return. We call it in the industry a stage swap. So, hey, Tim, I would love to be on your show and guess what? I would love to have you on mine too, so we can cross pollinate our tribes with each other's brilliance. And you know,

Speaker3:
I mean, I'm in count me in where? How am I doing this?

Speaker1:
Sam Ditto. And that's how simple it can be. And if you have your own show, you can leverage it. So I know I know that Michelle will offer you to be on her show as well. And I would bet for you, Michelle, without a heartbeat. So, you know, get get people to vet the people you're going to have on your show and you won't run into those issues of having those, those those people that come on that are not good. Do some work up front and you'll have a great show, high quality show, but it's really that simple. And if you have your own show, you get additional leverage. Do you have to have your own show? No, but it will definitely serve its purpose. And oh my God, the benefits that come as a result of it are insurmountable and there are too many to mention. It's amazing. And another thing I always say, and I don't know if you resonate with this or not, Michelle, but what I always say is my show is not my business. I have said nothing about what I do for my own business on this show, and I don't. And I do it primarily to bring value in the form of wonderful people like Michelle to bring different vantage points on how to succeed in business.

Speaker1:
And by doing that, I've gotten a ton of business indirectly. It's just, you know, if we're out here just to advertise and promote ourself over and over and over again, people after a while, it's like a dog sensing fear they get. They're onto you and they don't they won't come back anymore. But if you're just providing value and bringing on amazing people like Michelle, then my goodness and I want to do a quick I don't want to forget this, Michelle, I was telling you before the show. What I want to do is is give you the opportunity to tell folks who it is you cater to, who are those that you serve, who are those that you are helping to advance their business in what specific way. And I'll bring up your your main site and let you roll with that because that's one of your ways for a part of the funnel, if you will. It's not even a sales funnel, but it's a way to get connected with you and determine if there's a fit. But if you don't mind, I'd really love for you to be able to showcase what it is you do for other people in their businesses, if that's OK with you.

Speaker3:
Yeah, sure. I mean, first, I have the show right. We have the show. It's called Everything Home. We're live Monday, Wednesdays and Fridays, and it is a talk radio show. As he mentioned the beginning, it's live and it's a podcast because then it's dispersed on 25 different platforms and it's a patriotic, purpose driven resource platform. So literally because if you have so many guests, five guest seven segments, and then of course, it's the most powerful hour in all podcasts. Of course it is. So then what happened was, is I'm like, an hour is not enough. We need to throw in another hour. So then I have my longer form interviews that start at 1:00 p.m. Pacific Time, two, sometimes three guests. So you're getting jam packed with five six six seven eight guests in that two hour period that give you all the tools and tips to grow your business hands out of your life and make a difference. And the great thing about it is that everything is on the website, and that way you can listen to the episodes, right? So you don't have to Google anymore. You don't have to go and find, Hey, I need somebody in this category who does this. And you know, the goal is to not work with strangers we don't need. I don't need stranger stranger danger, right? So work with people that have already been vetted. These people will pass the smell test.

Speaker3:
They come on. A lot of them come out once a month because that has that five guest format. And then you get to know them and you might. And a lot of them have their own shows, which there's a whole nother page. It's the must listen to page. So there's a lot of cross promotion that's done on here because I'm encouraging other people to network and work together, and I drive all of the traffic back to the website because you've got to take action tab because there's literally things you can do. There's resources for your business. There are a lot of this stuff is free, literally. There's hundreds of thousands of dollars of free content that we've that I've actually just recorded doing all these shows and there's a Code Facts tab. So that's I encourage you to go check that out because then I'll give you a reality check for those that are still wearing your dirty masks. And there's other people, other people's shows too. And I promote other platforms. I promote people that haven't come on the show yet, people that I want to come on the show. But anyway, that is a great resource, and I encourage people that once you come on the show, starting out, working with these people. Why would you not you have something in common? You come on my show, and so we pick up the phone again, it's back to that. Hello.

Speaker3:
Let's do some networking or if you need their product or service, it's literally everything is right here. So as far as people that are not even part of the show do the same thing. So even if you haven't been on the show and and you're like minded because you listen to the show and you'll you'll clue in, I think for the most part you've clued in already that you've been paying attention for literally three minutes that I've been talking. You're like minded, like minded with most of these people. Go ahead and use this as a starting point and pick up the phone and contact them, even if you don't do business with them. They're all about promotion and marketing and collaboration because I drill that in on the show. And of course, now I'm going real hardcore with it. So can you imagine somebody calls? You're like, Hey, listen, I want to collaborate with you and I want to. I want to do some business exchange. I want to do some networking. Do you think that's a good idea? I'd be like, Yeah, this is amazing. Come on my show and I have other friends that I need for you to meet again. It grows from there. So that's the main, the main free. Right. That's how I help people out, and I want more people to come on the show because the more the more the merrier, right? And the more the merrier.

Speaker3:
And again, I have to get so many guests per month, and some people can't come back every single month. And some people just decide, Oh, this is not for me. I don't I don't want any free promotion, Michelle. I don't want you telling anybody about my business or my company, and I have no use and I don't have seven minutes of the day once a month in order to come on your show. So I don't. This is not for me. I said, that's fine. If that's not for you. You don't want free promotion and you don't mean it to say that you're awesome and you don't want people to hear about all the things that you do because you're so busy that you don't have seven minutes once a month, I get it. That's totally OK. So I'm always looking for more people to come on the show. So but here's the thing this ties in to not only everything I've been talking about today, but what Vargas I mentioned earlier, where he says that even the big guys, the ones that are out there, you know, with the mega packages that are selling you, all of these different things that are like thousands of dollars and things like that, they're all having trouble with sales and marketing because they're they're just doing the same old thing. They're selling it to their existing people. They're going directly to strangers and they are also just selling a package.

Speaker3:
Well, I said, what if I created something where I took all of these things and put them together and did everything for you? And it was half the cost of if you hired a PR company to do nothing for you, nothing against PR companies. But for those of you who have hired a PR company in the past, you've got a three month retainer, anywhere from two thousand five hundred to three thousand five hundred dollars for three months. If you sometimes you get a good one and sometimes you're just like, wow, I spent a lot of money and I got one article, what am I going to do with that, OK? So I said, What if I combine all of this together and I call it promos for a purpose? So what we're doing is basically allowing you to stand out from your competition, stay top of mind, elevate your brand and promote your purpose. Remember, it's all about being purpose driven, made easy. We do it for you. So it is an entire experience. I call it an experience because it's not packaged because it's, you know, you're participating and it's a comprehensive everything done for you, purpose driven business partnership and marketing experience with all kinds of materials. So we go to branding and strategy and plan and materials and memberships and promotions and public relations and community and networking referrals, collaboration, support. You're part of the platform, you're getting a press release, you're getting media one sheet, you're partnering with a nonprofit organization.

Speaker3:
So now you actually have a brand, you have something that your business stands for. And you also have story now because let's just say you were an air conditioning company, you're not going to get a story about an air conditioning company. No offense. Nobody cares about the air conditioning. You're not going to get any press. But if the nonprofit that you're working with, you are now become a purpose driven business because you're a business that's supporting the community. And sixty three percent of the people want to buy and hire from businesses that support nonprofit organizations in the community and charities, and your competition is equally good. The price is pretty much the same, and now you are a purpose driven business. Where are they going to go? I think they're going to call you right because now you have the marketing materials, you have the branding, you've got the press, you've just got on a bunch of shows. You're part of our platform where I'm driving business back to you. You have a whole new set of friends that are going to become part of your referral network and your collaboration, right? And you've got a new community of people that are involved with the nonprofit, the donors, the stakeholders, the community, people that are being served by them, the boards and everybody else.

Speaker3:
So when they need to go call an air conditioning guy? Who are they going to call? You, see what I mean? So you're creating again, it's it's collaboration, it's relationships, and it is taking marketing and branding to a different level where you're just instead of just writing a press release or you're just doing a video which you're going to get all that. So and you know, there's a lot of marketing materials that come on with it. You come on the show, we do a seven minutes, you come on the show. Plus we do a recorded once you have a commercial now. So you know, there's so there's so much in this package. I priced it too low, but I just figured, you know what? That's fine, because once once I get overwhelmed. Well, then what do you do? You have to increase the price because I gave away the farm. That's fine. I'm cool with that because I see the value in it and it's something different. And a lot of people, they don't get their arms around it because they're like, Well, you mean all of this and this is the cost. What's the catch? The catch? You know, there's no catch. It's just the way it should be done. That's all. So people aren't used to that. They're not used to when things are easy because we do everything for you too. So, yeah, that's a promotional purpose.

Speaker1:
Yeah. You see it on the screen promos for a purpose. And it's all part of it's a synergistic combination of services and resources she provides, as well as her other website, which is everything home resource platform. Wanted to get that out there audibly for our listening folks so they can see both of them. And I also heard a little birdie tell me that show might have a gift for everyone, and we're going to get to that in a moment. We are at the bottom of the hour already. The beautiful thing is, this is not a radio station. We're not paying for our studio time and we can go a little over and that's cool. I hope that's OK with you, Michelle. We're we're about to wind it up. It's hard to believe we're here already. Goodness sakes. One of the things I love to do and we will get to the vacation giveaway and Michelle's giveaway. Just a moment. The way I love to close every show out, Michelle, is by asking a specific question that every guest that's been on the show nearly every guest because I didn't do it from day one, but darn near I asked the same question because it's so profound and that the responses have been just amazing and it's just been so cool. It can be personal. It doesn't have to be, but I just found it to be supremely powerful, and so we'll do that in just a second.

Speaker1:
But now I'm going to take people straight to the the vacation giveaway. So go ahead. If you're watching us, we now give you our permission just for a moment. If you have to take your gaze away from the screen. But first, you need to see the screen so you can do this. You need to go to a particular website to enter to win a five night stay at a five star luxury resort. And to do that, open up your web browser on your phone, on your computer, wherever you're watching this and put in this URL. This web address, it's our WIP. Forward slash vacation, all lower case. One more time, our Typekit am for such vacation. If there's any information there. We will randomly draw the winner and winners will be announced this evening before we close up completely and once again, this is sponsored by our wonderful friends at the Big Insider Secrets. So go ahead. Do that right now because we're going to get right back to Michelle and. Talk about her amazing giveaway and real quick. I'll put it on the screen so you can see it there, Michelle, and talk to it so folks can understand what it is you're offering for them here today.

Speaker3:
Yeah, I'm going to load this up, so it's soon to be launched, our collaboration consortium, which is a combination of the collaboration and a mastermind and like motivational right. So it's going to be it's going to be, it's going to be amazing. There's going to be 12 instead of just having a normal one where it's just one person you go do or two people, we're going to have 12, right? So it's going to cover the take action DLC, business life and community. So you literally don't need go anywhere else, right? So we're going to do that. So it's in the process. You'll get one month for free. I'm going to throw that out there. And then if you want to do a 30 minute collaboration and marketing consultation with me, I will throw that out there. And again, we're going to we're going to dove into your database with my database, and we're just going to reposition our reality and how we're thinking about all the different possibilities. Because once you start looking at things in a different light, you'll look at every single person differently and you'll have different conversations. And even if me just describing some of my my success stories of the conversation, then that's that's worth the phone call in at all.

Speaker3:
And then what? I'm also going to throw this in because I thought I was going to load this up because that's what I do. I just give too much away and I do this every day and every time I have a show, I just load it up with all kinds of information for people, and it's all free. Anyone that does the promos for a purpose program, I'll knock 200 bucks off of it, which is a lot of money. Considering what I'm giving away is that the package is the lowest. Package is only eighteen ninety seven, so take two hundred bucks off. So it's sixteen ninety seven. I'm not afraid to say what the price is because there are so many other people that have packages where you just watch something on a video and it costs like two times. This is we do for you when you have material and you have relationships and you have stuff, you have stuff and there's this you just in front of the screen and does like watch a video.

Speaker1:
This is a phenomenal offer in so many ways. One month of membership, a 30 minute collaboration, 30 minutes of her time that you know our time is the biggest, most valuable resource any of us have. The cool thing with it is you're going to be able to determine if you're a mutual fit for each other going forward and getting that two hundred dollars off of our package or wherever it takes you. The thing is, I can tell Michelle is a pro and that she's not in it just to sell you on her stuff. She's there to find out if you're a collaborative, a fit for her, and it's got to be a two way fit. And that's what something that takes a lot of entrepreneurs a long time to learn. It's like, Well, they have a heartbeat and a credit card with room on it. I'm taking their money. It's like, No, no, no, no, no. That can cost you far more in time, aggravation and money. Then you're gaining by the actual transaction. So thank you for that. And I would say is the entry point for them to schedule that 30 minute call and then you can go from there. Is that the entry point?

Speaker3:
Yeah, that's the easiest. That's the low hanging fruit. Because during that conversation, if they're a fit to come on the show and be a part of the community and be on the seven minutes segments, then they can come on the show. There's no cost for that, but you just have to. I've got to make sure that they're on the same page. That's all. And I think anybody that's listening figures out what page I'm on, right? So you kind of already know if you're going to be on my page. So you just screened yourself. So you just took the heavy lifting off of me. I don't have to screen because you already know if you fit into the box based on this show. And then, of course, just listen to a couple minutes of any of my shows. And then I think we're wrapping it up as we're going to hook. The hook is coming out and it's going to take me off the stage.

Speaker1:
I remember those days, the old, Yeah, I forgot Hee-Haw and all that, but I just wanted to say it verbally. For everyone that's listening on podcast, that's callin Lee, you want to go to Kaitlyn Lee forward slash Michelle Swanwick? That's all one word. No space and it's mic e l e. Don't forget the last e and then s w i n i c k Kaitlyn Lee. For Michelle Swanwick and Michelle, there's probably going to be a time limit on how long this beautiful, amazing offer is going to be available. Do you have anything in mind for that?

Speaker3:
Well, I encourage it to do it between today and the end of November because just based on the fact of what I am doing and the shows I am going on and the amount of people, I give you an example that I'm collaborating with, I'm not going to have a ton of free time after that. So I'm just saying this is the time now where I have some flexibility in order to bring on as many people and have those conversations because it's going to get a little hairy here in the next couple of weeks because I'm actually putting in the work, I'm putting in the work to make it happen. And let me give you another website because this is where I'm directing everybody to easier and, you know, like a link tree account. You ever heard a link tree? Anybody that's listening. I got kicked off a link tree. I got who gets kicked off a link tree, right? I got kicked off a link tree because I had information like, We have a COVID facts stamp, right? Because you know, her there's something about COVID, that's political propaganda, plandemic that's going around the COVID thing. So I've had the information on my COVID Facts tab on the website. It's been there since what last April, which is April of 2020. I've had that link on my link tree account since June of 2020, June of Twenty One.

Speaker3:
They decided that I was in violation of their community standards and they kicked me off. I was like, It took you a year. So obviously it wasn't. It was just the flavor of the month they called the soup du jour. It's the message of the minute they didn't want out and about. So anyway, I found a new one. It's called launch links. Launch links. Totally free. Same type of thing, but they don't kick you off for, like, you know, telling the truth and providing facts and information for people government. So if you go to everything home about us dot com, everything home about us dot com, you will see a laundry list. But it's a pretty laundry, right? It's clean laundry, a laundry list of all the different websites and the website pages, and the key pages for the social media links to contact me to jump on the calendar. The most recent show upcoming shows all that it's in, the different, the different categories on the website, so make it easier. So I encourage you to support launch links and get rid of your link tree account because there are a bunch of. I love it, a bunch of Nazi, a bunch of Nazis. So don't don't support the Nazi regime. So be careful where you spend your time and money, people. Yes.

Speaker1:
Yes, there's good and evil lurking.

Speaker3:
There's demons everywhere.

Speaker1:
Demons. All right, let's bring this this wonderful show home with that big question kind of loaded it up for you. But I wanted to let you know real quick before I bring it up is there is no such thing as a wrong answer to this question. It does not exist. And in fact, just the opposite is the case. It is your answer. Michel is the right answer, and it's the only answer. Why? Because it's yours. It comes from you. It is unique to you. That's the only thing that makes it personal. Unless you want to make it more personal by the content of your answer, it's completely up to you. And the other thing is, some people instantly know the answer and they rattle it right off. Others take a little while to ponder. That is also completely correct. No matter what it takes for you to come up with the answer. So with all that being said, take a big sigh of relief and you can go, All right, I'm ready. So are you ready for this question?

Speaker3:
Michel Swanwick Bring it, Brian Kelly. I love it. Yeah. Bring it.

Speaker1:
Here we go. Michel Swanwick How do you define success?

Speaker3:
Ok. I thought about this one because, OK, full disclosure, Brian gave me like a laundry list of questions and I had to pick some out. But I can tell you right now he's not. He's only asked one of them on the show. Ok, so I don't know what that means. I don't know what that means. But when it comes to success, I really thought about it and I was like, What is it that defines success? So here we go. A life of balance, purpose driven actions being able to work with your friends. When your passion becomes your purpose and it makes you enough money to live a comfortable life. And that's it, I think I covered all of it. It took me a while to come up with that. That was the last question that I went through on your list. And I had to think about it because I had tie in everything that I've been talking about and everything, all the questions that you didn't ask me. And that's it. Yeah.

Speaker1:
Yeah, we would need another three hours to get to the rest of the questions, that's the beautiful thing about this is, you know, I do prepare questions in advance

Speaker3:
And you don't ask them.

Speaker1:
I rarely go through them because organically we cover so many wonderful things. That's what I love about what I get to do, and that becomes more authentic and real. And it's not done on purpose. It's just this is the way the show flows and

Speaker3:
You've got to get some people, you've got to get ready. They need the questions because even on my show, they people that are well known, they're booking people saying, Well, do you want to send over the questions? They say there are no questions. What do you mean? I don't ask questions. I have a conversation. So I said, you, you have a business or you have a thing or whatever you do. We talk about that. And then wherever the conversation goes, it goes. I have no idea. I don't I don't have any. I've never written a question down. And then when I tell that to people, they're in shock. They're like, Well, what am I going to talk about? I said, You, let's see you. You know what? I appreciate that you do that, too, but you have to because you don't know what the other person is going to be able to handle or that conversation. So you prep them and you basically you kind of tease them so that they got ready and then you throw stuff out there because you're you're guiding the conversation and that's what makes a good host. So people that are maybe listening for the first time. Brian's a good house. He's a great host because he takes the conversation and doesn't go through structured questions that didn't have one to do it. The next he was listening to the conversation and it was just going and he he made adjustments accordingly.

Speaker3:
That's what makes a good show. That's what makes a good host when you don't have to go. Ok, now number two is I wanted to ask you about this literally word. Yeah. Well, a lot of people do that or. And I've been on shows that do that and there's a big difference and the audience appreciates it. When you do have those conversations because you're listening and then you're you're you're thinking and then you are, you're crafting the next conversation or which direction the conversation should be going, especially based on what your audience wants to hear their red meat, whatever it is that they're going to have the red meat for dinner. That's why how that works. So you're a great host. So thank you so much for having me come on Monday for all of those who are excited to get a taste of my show. Brian is going to be kicking off. Never look back. November, he'll be on at 1:30 p.m. Pacific Time. He can go to everything home, live everything home, live or you can always go to everything home about Ask.com and it'll be it'll show you on there so you can listen to it live and it streams on a couple of the social media platforms. Facebook hates us, so they know they say, No, Michelle, you can't come on our platform, community violator, or, God forbid, tell the truth. And then YouTube.

Speaker3:
Oh, they love. They love striking me. Yeah, it's just like playing baseball. There is another strike. Yep, so it's rumble Twitter, the Twitter LinkedIn Cloud Hub, but you'll find all that at everything home. Mlive.com So Brian will be at 1:30. And then of course, you get a chance. You could tune in tomorrow at 1:00 or 12:00 PM. When the show starts, I'll be live five guests seven minute segments and then let me plug. Who's my special guests? Oh, my special guest tomorrow is Dr. Mike Spaulding. He's really great. He's a pastor, but he's like a cool pastor, right? He's a cool pastor because somebody you can listen to and it's not like a religion, right? It's like common sense and like what's going on about the spiritual battle that we're experiencing right now, especially here in the United States of America and then a candidate for state Senate in Arizona, Jane do Baucus. And you know, I I love having some of these politicians on or pseudo politicians, these rhino Republicans, we weed them out and then we just beat them up and say, What the hell is going on in the state? What have you done to the state of Arizona? Doug Ducey is my governor. He's a horrible, horrible person. No one's in prison. And we have like huge election fraud. I don't understand and kids are, you know, whenever I can go on for days. But anyway.

Speaker1:
I love it, Michelle and I wanted to reciprocate. Thank you for the very kind words about hosting, but I wanted to say and point this out that I have never been on a seven minute segment before. That was the shortest one ever. I've been on TV and it went eight minutes, so I had one minute more on TV and I wanted to reciprocate and say that Michelle is the consummate pro. She is extremely engaging, entertaining, riveting, raw, real, edgy. All of it rolled into one authentic. That's the that's what encapsulates that whole thing. That's why she's being blocked on different media platforms. We know that this is happening all over the place. Big Media is in a weird mode of control. That's really horrible. I don't want to go down that rabbit hole at this moment as we're shutting it down. But Michelle, I just wanted to thank you for doing what you do, continue to do it. I hope more and more people listen to support to keep it alive in as many places that will be allowed. And I appreciate you for. Everything you're doing to help serve others, I can tell that you're to serve others first individual and I can't wait till Monday and then beyond what we end up collaborating with in the future. So thank you so very much.

Speaker3:
Oh, you're welcome. And thank you again. It's been awesome and I love spending time with you and there's so much more. So you'll you'll you'll be on the show and we can you can take it from there. She'll be on for 30 minutes

Speaker1:
Only went over forty seven minutes. That's pretty. You know, it's not that bad.

Speaker3:
Oh, it's supposed to be an hour.

Speaker1:
Oh yeah, that's a good show.

Speaker3:
Hey, if I did, because you know, I can go for days. You just go Michelle or just put the mute because we can go on a whole nother topic. It's it's whatever, peeps. Whatever the peeps want to hear about how they can grow their business, enhance the quality of your life and make a difference, especially in their community, so I can plug all day. But it's for me, it's not. I'm not plugging my stuff. I'm plugging everybody else that comes on the show. I'm like, not even schlepping my own crap. It's like, What are you doing, Michelle? I'm schlepping your own stuff.

Speaker1:
Yeah, my show is not my business. That's what I live by as well. So thank you, Michelle. We're going to cut this cord. Stay on. Once this thing over Michelle for just a little bit, if you don't mind, I know we've gone over. But on behalf of this amazing woman Michelle Swanwick, I am your host, Bryan Kelly of the Mind Body Business Show. Thank you for tuning in to the Mind Body Business Show podcast.

At W-w-what the Mind Body Business Show Scott. My name is Brian Kelly.

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Michele Swinick

Michele Swinick “The Queen of Quality Content” is a Purpose-Driven Entrepreneur, Story Sharer, Passionate Networker & Host of the Everything Home Talk Radio Show, Podcast & Patriotic Purpose Driven Resource Platform.


It’s your Censorship-Free, Safe Space, Sanctuary Speakeasy for Patriots. One location for all the information with Take Action Items to Grow your business, Enhance the quality of your life & Make a difference – Especially in your communities.

Connect with Michele:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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