Special Guest Expert - Midori Verity
Special Guest Expert - Midori Verity: Video automatically transcribed by Sonix
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Announcer:
So here's the big question, How are entrepreneurs like us who have been hustling and struggle to make it to success, who seemed to make it one step forward? Only to fall two steps back. Work dedicated, determined, and driven. How do we finally breakthrough and win? That is the question and this podcast will give you the answers. My name is Brian Kelly and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh, my goodness, we have another phenomenal show lined up for you tonight. I cannot wait for you to meet this young lady. She is amazing. She's been all over the place on television, on radio. And now she is gracing the beautiful stage of The MIND BODY BUSINESS Show. I'm so excited. Midori Verity is in the wings waiting to come on and she will be brought on very soon, I promise. Real quick, The MIND BODY BUSINESS Show. For those of you that aren't familiar, what is that about? Well, in my 55 years on this planet, I spent the last 10 or so studying only successful people. I wanted to find out what it was that made them successful, more successful than others. And over that time of that course of say, 10 years or so, I started seeing patterns develop in these very successful people and you might guess that there were three of them and you might guess also that those three are part of the name of this very show. And so those three are mind and that is having a very flexible, powerful mindset to a person that the people that I have studied and my next guest is no different. In fact, that is her specialty. Cannot wait to bring her on. Is mindset. They all had a very powerful, flexible mindset and body to a person. They took care of themselves both externally and internally. Externally by exercise and internally through nutrition and what they ingested. And like I like to say, the mind and body, they are a team. And more importantly, the mind and body, are your team. Any member of a team that's not operating at full capacity or at all? I like to call peak levels of performance than the team as a whole, suffers. And so you want to make sure you have all assets, all sorts of facets and team members on your team operating at full peak performance capacity. And then there is well, there all my favorite. But one of my favorites is business. It is so multifaceted. Each of these individuals that I studied that were successful had mastered a plethora, a whole combination of skill sets like sales, marketing team building, systematizing.The list goes on and on and on leadership. And really, that last one being the most important of all because of the fact that there are so many skill sets that one must master to have a successful, thriving business, that literally one person, in my humble opinion, probably couldn't master them all in their lifetime. And that's why leadership is so important once you master the skill of leadership. Now you can you can delegate those skill sets that you may not have yet developed off to people who have and bring them in on your team. And so that's what The MIND BODY BUSINESS Show is all about. It's a show by Entrepreneurs, for entrepreneurs. That's you watching and listening public. And I can't wait to bring on Midori in just a moment. Another phenomenal aspect of very successful people is they are very avid readers. And to that, I like to bring up a quick segment I affectionately call bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready, steady, read bookmarks brought to you by ReachYourPeaklibrary.com.
Brian Kelly:
There you see, ReachYourPeaklibrary.com and a real quick, very quick note for everyone watching. And for you that are listening on the podcast after-work, is just take notes. Write it down, rather than succumbing to going off to another tab on your browser and looking at these resources that both Midori and I will be giving you over the course of this show. Write them down and go visit them after the show, because like I like to say, the magic happens in the room. And yes, it's a virtual room, but I'd hate for you to have your attention diverted while you're scanning another page on your device and Midori gives that one nugget that would have catapulted you from this point forward. I have the highest of the highest quality and successful entrepreneurs on this show. I kid you not your time will not be wasted. You will have a good time as well. Looking at that old fashion article of you know, what paper and maybe even one of those old fashioned instruments called a pen and take notes. I run this whole show and I take notes during it myself. So I'm not suggesting you do anything I don't already do as well. So just stay with us. REACH YOUR PEAK Library. What is that all about? That is a Web site I had developed really specifically with you in mind. And I'm not kidding when I say that. What happened was I didn't read much for most of my life. And then over the past decade, I began reading voraciously, thankfully. And as I started reading, I start realizing boy, these books really do help you propel your level of success. If you read the right books, as you can see, it says there on the screen. So what I did was I compiled a list of books that I personally read and completed, and I vet every one of these books. These are not every book that I've ever read is on this list. Let's be clear about that. Only those that had, in effect, a profound effect on me, either in business or in my personal life and you'll see book, after book, after book and the reason I put them here is if you are looking for your next read or maybe your first read, then this is a great place. You can just pick the first book you see and go grab it. This website was not put together to make money. Yes, every button has an affiliate link. But I'll make pennies on a book on a book sale. I'm not doing this for money. This is to help you to get farther, faster as it helped me. That is it is a gift from me to you. I hope you enjoy it. That is, ReachYourPeakLibrary.com. Write it down with that pen on that piece of paper and visit it after the show because you want to pay attention right now. You know why? It is time for our very, very special guest expert. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.
Brian Kelly:
And there she is ladies and gentlemen the one, the only Midori Verity.
Brian Kelly:
Yes,
Midori Verity:
Hi Everyone.
Brian Kelly:
Yes. Yes. I am so excited to have you on. Thank you so much for taking an hour out of your day, Midori, and gracing this wonderful stage with me. It's gonna be a fun ride. Real quick before I formally introduce you and really let's, you know, share your brilliance with the world. Everyone watching live those you stay on to the end, you will get a chance to win a five-night stay at a five-star luxury resort. All compliments of our good buddy as you see him, If you're watching on video up there on the upper right, The BIG INSIDER Secrets. Amazing, they sponsored this and we give a wish of a vacation. Stay every single show. Thank you to Jason Nasson of Big Insider Secrets. All right. To the woman of the hour, a very, professional introduction is due because she is an amazing woman. As a mindset coach, TV show host of The Mock's Life Show, and seasoned entrepreneur for over twenty-five years. Midori Verity assists ambitious professionals with discovering their best path to prosperity by replacing their subconscious mental barriers. This is going to be fun. Midori's proven methods evolve her clients into the vibrant leaders they were always meant to be. Midori has a degree in communications and sociology from UC Davis, that's Northern California. I was mistaken earlier. I thought I was in Southern California. She's also a disc certified human behavior specialist. And you may have seen her on CBS, Fox News, and Martha Stewart and now at last. Formerly, everyone, I'd like you to meet the wonderful, amazing Midori Verity. Welcome to the show, Medori.
Midori Verity:
Thank you. What an intro. Thank you. I'm happy to be here.
Brian Kelly:
This is gonna be so much fun. I'm so excited that are our viewers and listeners get to partake in this and get to know who you are, what makes you tick. And on that note, you've achieved a lot. You've been on some phenomenal television shows, in magazines all over the place and many shows like this. And, you know, to be an entrepreneur. It's not always easy. A lot of people might think that are not entrepreneurs yet that, you know, you just come up with a business idea you start working and you get rich. And that's that's a piece of cake. It takes a lot and a lot of things that can knock you back. So for you, Midori What I'd like to do is, you know, the bio is phenomenal. We get to learn a little bit about you, your experience, the victories and things from the conscious level. But when it comes to, you, you know, in your beautiful brain of yours, what is it that keeps you going every single day knowing that every single day brings with it challenges that may try to knock you back from achieving the goals you want? So when you wake up in the morning, what is going through your beautiful brain that is helping you to take charge and just go forward to the day and crush it?
Midori Verity:
Yeah. Now, I think your statement of being an entrepreneur is tough. It is tough. And, you know, especially with what we're going through right now with Covid and even despite that, it can just knock you to your knees. But from being an entrepreneur for so many years and having experienced monumental challenges, there's a point where your brain either decide it's not for you or your brain starts shifting and molding and becoming what I call to start gaining an entrepreneurial mindset. And that has been what has kept me going through all this. And what happens is now when there's a challenge, because those are inevitable, they're going to happen no matter how much you plan, how much you read, how many classes you've taken, doesn't matter. There will be challenges in business. And so with an entrepreneurial mindset. The way that you learn to approach challenges, the way that I've wanted to approach challenges is that when I see it, I get excited. It's kind of weird and I'm sure if someone did a psychological evaluation of me, you'd could find a lot of stuff in there. But it makes it exciting. That's what gets me out of bed. It's those challenges, is that idea that you can get to another level, right? And so, you know, with let me just give you an example. At the beginning of this pandemic, one of the businesses that we've had for a number of years is an entertainment business. We do large events in Silicon Valley. That market completely dried up overnight. We started giving refunds. We had no bookings on the box. We didn't know when that was going to come back around. And what's a significant amount of money. As we were going through that, I will admit we went through a little period where we had a freak-out session and then I started going into my toolbox again and thinking, OK, this is a challenge. We have to figure out how to get through this. And that's where the entrepreneurial mindset took over. And now we've started another business that will probably one of our biggest businesses is a way that we're looking at the numbers right now. And that's what came from it. So that's what I mean by the excitement of being an entrepreneur and really learning how to adjust. Instead of taking the mindset of, oh, my gosh, we're going to fail and what are we going to do? An instinct stuck there.
Brian Kelly:
Yeah, and that's stuck mindset is a recipe for failure. And that's why you do what you do and you're so good at helping your clients to overcome that stuck state. And I loved how you talked about, you know, the thrill. It's like the thrill of the game almost. And getting to that next level, what's the next challenge? Bringing that? We were talking about their aim for the show, I remember. And it's a it's what drives every entrepreneur I've ever met, you know? Especially a successful entrepreneur, because those that don't make it usually go back to their old ways, their stinking thinking, and stay stuck. And I love that where you talked about going to next level because, you know, a lot of people will ask "Brian, when are you gonna retire?" I said, I don't even know what that word means. Like, "what do you mean?" What are your hobbies? I go, "what I do". "That's work". Maybe for you, but not for me. And they don't understand. But I want to ask you something, What if that happen one day you finally made it, whatever that is, you finally made it to the absolute top. There was no father you could go beyond the top. How would that make you feel?
Midori Verity:
That's so beyond my even my thinking, because I don't have a top. I don't believe that anyone ever is at that perfect place. And I think that's what keeps the drive going. But, let me just say this, if I get to a point where, you know, we're living the lifestyle that we that's just perfect. And money is no longer something that we're striving for. I've always loved helping At-Risk children. And so I probably would spend even now I am I do a lot of volunteering and I'm on boards. But I would spend more time there really taking that next challenge, helping those who are less fortunate.
Brian Kelly:
Yeah, I love it. I love it. I don't I can't conceive of top either. And here's Zachary Babcock joining us. This guy is an amazing, amazing guy. I'm so glad he's on. And he is listening intently. No top, that's right, There's no Top. So thankful that you came on. I was just singing your praises, Zagari to Madore right before we went on the air. This is him. Madary He is an amazing young man, and I'm so blessed to be associated acquainted with him. Thanks for coming on. My brother and Britta is on Britta Maranon. Great to see you again. Yes. Keep the comments coming. Keep them flooded. Ask them questions of Madary. We like to share the wealth here and get the greatest value for you in your time and share the most of Madori we possibly can because she's an amazing woman and there's no way in one hour we could go through all of her brilliance. But, let's do what we can to go through as much as we can, shall we? Let's shall. So, I opened the show part of the show with the importance of reading books that it is that important. Like I said, I read for a long time in my life. I discovered this thing called Audible. I didn't discover it, but it came into my awareness one day. What is that? And once I start listening go, I like this. I didn't like turning pages. My eyes got fatigued, I was like, "what do I read? I gotta fly, I can't do it in a pool, I can't do that". And then I start reading like a madman, in a great way. And so it's changed. It has changed my life for the better by reading book after book that were pertinent and they fed my mind. So for you, would you consider yourself to be an avid reader as well? Midori. And if so, I'm guessing the answer is yes. What would you say is your favorite book that you've read thus far? Any topic doesn't have to be business-related.
Midori Verity:
Gosh, favorite book? That's a hard one to say because there's so many books that I read and I think, wow, this was amazing. So I can't say there's one book, but there is a particular book that stands out to me that really just was so simple. And it's called The Four Agreements. Oh yes. Very simple book. You can read it in a few hours and you don't even have to read the whole thing. It's just so simple. And so I use a lot of the elements or the main topic from the part agreements in my teaching, because it's just so simple. I think when you know, so many of us can talk using big words and big ideas. But really, what's going to work the most? What's gonna be the most effective? And I have found that when you use simple concepts that anyone can get, it's so much easier to implement and remember.
Brian Kelly:
Yes, There it is again Reach Your Peak Library that I cannot agree with you more. Midori It's a short read. For those of you that may want to get through something faster so you can go through it. I have my mentor and his wife read it once every year and they go, you know, you go through it in literally one sitting, maybe two if you want to take a break. But Don Miguel Ruiz, amazing book. It will, It is a game changer for sure. That's a great one. I mean, I'm with you. There are so many I couldn't pick one. I'm glad no one ever asked me that question. Cos that's a tough question.
Midori Verity:
I saw the other one that was next to, Profit first, Michael Michalowicz. He's amazing and he's another one. Same concept. Everything that he teaches is very, very simple. So he talks about with this profit first, that book is about financing your business and paying yourself first and just the way he does it. You don't need a degree to understand it. And so those are the types of teachings and learnings that I think are the most profound.
Brian Kelly:
Yeah. And that's it. So you can see everyone can see that is watching on video. I know you can't see on a podcast after the fact, but the passion in her face was coming through as she's talking about both of these books. That's because they had a profound impact on her. And that, that should tell you something that those books, if you haven't read either one or maybe one or the other, maybe that's your next read. Just go get it. Go to Amazon and just look at it, you know, to go to reach peak library dot com. Just get the book and read it. Don't just get it. Don't put it on the shelf. So it becomes shelf-help instead of self-help. Just do it. Get Audible. I listen to Audible in my car because what else am I going to do? I can listen to music and I do. But it's like university on wheels. I forgot who coined that phrase, but that's truly the. Even if it's a little quick. Twenty ten minute jaunt. You can churn through a book so fast when you do that, you know, on a repetitive basis. It's amazing. So, you know, that's my, that's my learning time. It's it's phenomenal. You know, you're not gonna, you're you're stuck in a car. You're not going anywhere during the time you're in there. So you can concentrate a lot better. That's where I'm going with that. And there's no refrigerator. There's no Internet calling you all that good stuff. There's just cars that you should be watching and not hitting, that's all.
Midori Verity:
Pay attention. Yes.
Brian Kelly:
Right.
Midori Verity:
So, I do love Audible Bexhill.
Brian Kelly:
Absolutely, yeah, they're amazing. I want to ask you about your business specifically, if I may Midori And because I love to showcase phenomenal individuals as yourself that get results for their clients. And what I wanted to do is first find out what would you call your ideal client or in other words, your target market or your avatar, you know? Is it male or female? Is there a certain age, certain income level? All of those are important. What is that for you? And then, if you wouldn't mind, expand on what it is you do for your clients and go as detailed as you would like.
Midori Verity:
Ok. So, know, it's interesting. We were talking before the show that I always targeted women. Women entrepreneurs are really the ones that I relate with the best, I get the challenges and that's why I love to work with. But, you know, for this time, you know, right now three-fourths of my clients are men. So who knows? I know your to have one avatar, but that's seems to be what's happening right now. But the people that I like to work with the most or who tend to work with me are any person who has a challenge in their mindset. I get tons of people who come to me and say, "I'm stuck Midori. I'm stuck in my marriage, I'm stuck in my career, I'm stuck in this, that or the other thing" because it's all the same. So how I help them think of someone that you know, who is just naturally successful, it seems like whatever they touch just comes easy for them. They, you know, they go and buy a home. That's the home that's going to go up in value. Or if they start a business, it's going to go off the charts that those kind of people have what I call a success mindset. The majority of us have these recordings in our brain that keep us stuck and they sabotage our goals and they tell us horrible things about ourselves that keep us from giving outside of our bubble, outside of the area that where we really want to accomplish some amazing things. That's my clientele. Typically, my clients make anywhere from almost six figures to seven figures, but it really doesn't matter as long as you have the drive. So hopefully that answers your question.
Brian Kelly:
Sweet. Yes. And so what I'd like to do is showcase that so that if that person is out there that is looking to become unstuck and wants to do it with somebody who can get them results that has proven it over and over. Then, you're looking at the young lady you want to connect with anytime after the show is over, because you can't connect with her now because I've got her on the show. So she's mine right now. But all kidding aside, definitely, we will give you the ability to reach out toward the information toward the end of the show. And you want to write that down as well. She also has a gift to give away at the show, in addition to the five night vacation stay, she is going to add on a gift as well. So, stick around. You don't want to miss that and I might give you a hint. You might be able to connect with her directly to this gift. Just saying just a little hint, ah man. This is phenomenal. So you started this business. What ignited that spark to do this? Why why did you decide to go off and be this amazing entrepreneur and take on mindset, which it's a different field, right? It's different. It can be challenging because every person, every human being is different. So there's a challenge inherent right there. What ignited that spark in you to do this?
Midori Verity:
Well, it started from a midlife crisis. It's where it started. My husband and I, we have had a business since our, oh gosh, early 20s. And so I've been an entrepreneur and I got to a point where I woke up and I just thought, oh, I'm like, what am I doing? I hate this business. I hate my life. I also hate my husband and everything that went along with it. And so it was a pretty deep depression that I went through and it wasn't my husband. Let me just cut short. It wasn't my husband. That was the problem. It was it was me. And at that point, I didn't know how to. I was stuck. I didn't know what to do. I didn't know who to turn to. We had bills. We couldn't just. I couldn't just walk away from the business. And I felt that I was an integral part of it. And if I left, everything would take. So this went on for about six months and I didn't tell anybody. I hid out. It was just this kind of this. It was like there's this heavy blanket over me. I didn't know what to do. And my husband didn't even really know what was going on. Either he just knew that I was grumpier and I wasn't as nice. So anyway, I got tired of myself and started looking for answers. And during that whole process, I learned the concept of rent was called brain plasticity, which is this my this brain science. And really what it means is that we can, with our own minds, change what we believe. We can become a person. We can become this whoever we want in general by changing our thought patterns and following processes to help you become the person that you want to step in to. Once I realized this, it was as though the world opened up and instantly this hope came over me. And the depression started to ease. But it took a while to finally figure it out. And I made a ton of mistakes. But it was in that process that I walked away from that business and that business grew to seven figures without me. And I started coaching people after our time here because I realized how powerful mindset was. This is about a decade ago. So since then, I've I've evolved quite a bit. But that's really where it started. And the fact that I understood that I went through what my clients are going through and I understand the pain and the challenges and how debilitating it is when you feel like there's nothing there and you don't know where to turn. That's why I do what I do. And so when I decided to become a mindset coach, it was I decided to use. If I start to decide to implement a few things, one, it had to be something I was passionate about. Number two, it had to be something that I wasn't good at. So many people go into business not realizing what their talents are and what they are really not as strong as at. And they feel a lot of struggle, as I'm sure you've seen with a lot of entrepreneurs. So that's really what it was. And that's, you know, in beginning of the show, you ask me what gets me up in the morning and what gets me excited is that. It's seeing people who are who come to me and they're feeling horrible and helping them start to see the light and start to see the success. There's nothing more powerful and exciting than that. So that's what it's all about.
Brian Kelly:
It's extremely fulfilling, isn't it? I mean, we talked a little bit before the show and I learned all about mindset through a mentor of mine Meld Cutler and a science called Neurolinguistic Programing. And I ended up over the course of a couple of years becoming his lead trainer for a seminar company and taught an LP train from stage. And the beautiful thing was kind of what you're saying on day one, you'd see all of the attendees pile through, you know, through the door. And you can watch. You just watch their mannerisms and you could see their all their heads down. And they're just lifeless. Compared to after we went through a few processes, from stage, everyone in the audience went through it and they come back the next time to the door, completely different, lit up, you know, excited with their vigor. And you as a person, you know, you just walk up to something. They do all the work, at least in NLP. And so fulfilling Midori, it was like, wow, I loved doing that. It was amazing because you get to help people to become who they really are meant to be or at least more like they're meant to be.
Midori Verity:
Yeah. You know, with mindset, the gift of it is it stays with you. Once you learn the tools. So like I said in the beginning, you know, we were going through the coronavirus right now and one of our businesses, we were knocked to our knees. But because we had the tools for the mindset, we were able to get through that. So that's the beauty of A for me, is with any business, with any career change, anything. The foundation has to be mindset. And once you have that in place, you know that tool, you can get yourself out of, you know, the challenges that occur.
Brian Kelly:
I hope people caught that that one phrase right there. The foundation is mindset. You know, everyone out there watching, listening where you are today, the success you have or don't have is 100 percent because of what's going on between those two years and your beautiful skull. And it's no one else's fault. You are where you are 100 percent because of what is going on in your brain. And once you realize that if you haven't already, then do everything you can to right that ship and. OK. Well, what would one day be? She's right next to me. Just reach out and see if you're fit. You know, you may not be a fit, but that's OK. Find out. Start learning what ways there are out there to change your mindset for the better. Because like you said, Midori, you don't want to go back. It's like it's almost it's kind of working out. I remember, you know, I worked out and after I did it for several months and I felt good, start looking better. And then I take a break. And I was like, "oh, my God. I don't look, I don't I feel horrible. I got to get back". It's like it's an addiction almost. And with mindset, it's like once you've established that powerful, you know, positive yet flexible mindset, you never want to go back to those negative days and woe is me and, you know, blaming everything on everybody else. You want to keep doing what you're doing and you just do. Like you said, you just keep doing the same thing.
Midori Verity:
Well, it becomes your habit.
Brian Kelly:
Yeah.
Midori Verity:
That's what it is. And so, you know, with working out, with eating well with anything or what. Let me just back up. So when you think of your mindset. Right. If you have a negative mindset, if you're the type of person who tends to do this and point fingers at others, that's a pattern. That's a habit. I have a gentleman that I'm working with right now, and he came to me and said this guy. He was so depressed, like clinically depressed. And he was having problems with his wife and with his kids. And he had started a business and he didn't love his boss. I mean, everything was going wrong. And every single time I talked to him for the first two weeks, all he did was tell me he would repeat the problems. Repeat, repeat, repeat why he wasn't doing well. And he talked bad about himself. And I was trying to use techniques I use that I can share this rubber band technique that I use with them. But, ways for him to snap out of it and become aware of what he was doing. Because we had to become aware of what he needed to change because it was so strong. It was such a strong habit that we are now working on changing that. And now when I talk to him, you know, things aren't fabulous form yet. We've only been working together for a month, but no longer is he talking negatively about himself. So you can see the changes. I've done this long enough that I can tell he's on the right pattern and he's going to do very well in this business. He's probably going to save his marriage because it was not going well and it's kind of grow up a lot healthier and happier. And it's all mindset. So we're plugging in a new habit for him. And that's what it is. It becomes your DNA and set up the old DNA.
Brian Kelly:
Yeah and is it an important for people to recognize that their their thought patterns, their attitudes, they aren't just affecting themselves. They're affecting everyone around them. And a lot of times it's best to take them out of themselves and say, well, what would you do for the people you love? And then, you know, people will do they will do far more for someone else than they will do for themselves. It's just been proven over and over. And when you realize that you're having a negative impact possibly on other people because of your chosen attitudes and mindset and thoughts and everything that's going with it, then that can be another thing that propel you further forward. I'm just prepping people before they come meet and work with you Midori. That's all I'm just reframing for you to get people pick up the phone. Go on the net. We'll give you our email address, will give you her website. And you can also possibly get a gift from her at the end of the show. Or you might get to meet her virtually as well. So, I'm excited for that. So this is phenomenal because what you do is life changing Midori, truly. I mean, you just you're riding the ship. You know, we don't have a crystal ball if his marriage is saved. But if it is, what a phenomenal blessing. You see the changes in him. He's not talking bad about himself anymore. That right there is like a gift beyond. There's no value you can put to that. No amount of money. It's just phenomenal. Now, getting back to the business side of things. Do you want to grow a business? Like you had that one that went seven figures now to do something like that. I'm guessing you have some kind of organization in place, employees, maybe some managers. And with that, it's very important to establish a certain culture so that everyone is on the same sheet of music, so to speak. And I was curious, how do you go about because it's very important that the people that come in and work with you, that they actually care about what you care about the business and the mission and the purpose. So how do you go about finding those people that truly care about the very organization and business the way that you do?
Midori Verity:
Yeah no, I think that's such an important question, because the people that are working for you. Are astronomically important to the business growth. Right? And inspiring you. For me, my employees or my staff that I work with. They inspire me. I want to be better because I love them so much and we have such a good camaraderie. And so it's it makes it more enjoyable and it works better.But I'll tell you one thing that has been extremely helpful is the DISC Survey. And so, You had mentioned that, you know, I was I am certified in DISC, which is D.I.S.C. And what it is, it's a behavioral assessment. So it has nothing to do with intelligence, but it does have to do with behaviors. And so with a business, it's important to know what type of people you need to have in certain positions. If I'm going to hire someone for finance, that person is going to be a lot different than the person that I hire for answering my phones. And so by seeing their DISC profile, you get a good idea of who is going to be successful in that position. And then also those who are going to have challenges and probably are not a good bet. So that's the first part of it. The second part is mission. Having a mission for your business and making sure whoever is coming on board with you is in alignment with it, because if they aren't, they're not going to help inspire you for one. But also they're not going to be a good representative and they're not going to want to work as diligently to help grow the business either. So those are the two primary things that I look at when I'm hiring someone.
Brian Kelly:
I'm telling you, I think we have the exact same business. There's so many parallels going on here. It's almost scary. It's awesome. So it's you know, like you said, they inspire you. How many how many people have worked in corporate. Have a quote-unquote boss that ever told you that you inspired them? It's rare. I've been in corporate. It's rare. It's, It depends on the person to a person. But, you know, in working for somebody, I always say I never say anybody works for me. I say they work with me. I just change the language slightly. Yeah. They know there's a pecking order that's kind of implied. And so I always change that. And I love where you get. "They inspire me". So I love listening to my team and I love their input. If I if I had if I had my way and I if I went by my own ego, I'd have some really bad looking graphics, really bad looking post, really bad marketing. And it's just best to step back and push that ego back and let them do their creative magic that they love to do. And like you said, create that culture where they truly enjoy where they're they're they're at. It's very important that they're in alignment with what you stand for. It really starts at the top, doesn't it, Midori? It's really the top. It's you. And then the company will follow.
Midori Verity:
Yeah, and I think it's just so interesting, I have a few different businesses. And so the different businesses have different kind of personalities. And it's very interesting. We have one business that's all young men and. And there's so much fun. But it's a different vibe. So it just kind of paying attention to what you want your culture to be. For that particular business to help it grow.
Brian Kelly:
This is a very multitalented young woman right here. I'm thinking that she's talking your multiple businesses, different crews, different people, complete different teams.You just jump into something like that. You do your homework like Midori did. She's become, you know, desk certified or disc. Is it certified?
Midori Verity:
Right.
Brian Kelly:
And, you know, that's a phenomenal tool to learn how to act and react to the person, you know. And that means Madori. Is that cause she's not trying to force them to be like her? She's she's accepting who they are and talking their language with them so that you get a much more symbiotic relationship. It's phenomenal. I love all of this. So that makes the cup. So now you're starting to learn if you haven't gone down this path before. Some of you watching, listening have. For those you haven't, there are a lot of factors that go into building a successful business. It's not just about building a trinket and selling a trinket and making money and sitting on a beach with an umbrella drink in a hammock. It don't work that way. I'm here to tell you. I'm actually glad it doesn't. I'd be bored out of my gourd if it's all I got to do is swing back and forth on a hammock with some guy to drink. I'm like, no, let's go to the next challenge. Let's do another business. Let's go more, more, more. So along the lines, you know, you've you've had organizations, you've had you have multiple businesses. So the good news is you've never, ever failed at anything you've ever embarked on in any of those, correct?
Midori Verity:
Never. Never. I just it's just all natural. Oh, my gosh. Where should we start with failures? I think all kinds of things. You know, one thing I will say is the one that stands out that I think we can all relate to is real estate. My husband and I this is years ago when my kids were young and we thought, well, you know what? Let's start building a revenue stream where it's not going to take us. So it's not going to take a lot of work. Right. So it's kind of easy when we start building and we're thinking, well, we'll start with a single family home and then eventually we'll get into apartments where we have people renting it and we'll just cash the checks. Right? This was we started in 2005 doing that, and we were sucking air by two thousand and eight and a half. You know, we got we got ourselves into so much trouble. The reason why I'm telling this story is what happened is we didn't stick with the rules of real estate investing, which is location, location, location, as well as some other things. But we got caught up in the excitement and the hoopla that was going on at that period. For those of us who were at that stage where we were investing in real estate and everything that we originally bought, turned to gold until it didn't. And so that's the way, the reason why is sharing that, is that that can be applied to anything. When you have a business or when you're in a career, you still have to pay attention to the fundamentals. Don't lose sight of that. So like I said, the first part is mindset. You have to have the right mindset for success and you've got to be ready for the challenges that are inevitable. But then also on top of that, you need to have business acumen. And if you don't have it, go find someone who does, because otherwise you are going to set yourself up for failure. And it's going to be even more painful. I saw one of the books that you had listed in your library is E-myth by Michael E. Gerber. If you're going to start a business or if you're just kind of starting, go get that. If you want to scale and grow a very successful business, get it and read it numerous times because that's a foundation of business.
Brian Kelly:
Yeah, I actually use that book as a guide for my team. I like to do it. There are three phases in business. You know, there's a infancy, teenage, what was teen age called?
Midori Verity:
adolescence?
Brian Kelly:
Thank you! I got I never had that pleasure, infancy, adolescence, maturity. And I always take them through the first two phases because maturity is the investment phase, which is where you walk away from the business. And you're now investing in other businesses. So I don't want them to think that I've walked away and I'm teaching them how to do that. I will, but I won't take them to the technician phase where they do everything and learn and then into the manager, which is the adolescence area. And now they are creating the training for the technicians as they are still doing technician work, kind of crossing that bridge and also doing presentations for the rest of the team. And I then give them feedback when it's over to try to train them, literally train them to be have the skills that they need to leave if they want. So empower them. The cool thing is the training is all going to be done. You know, the next person that comes in, I don't have to train him personally because I have the team that will do that for me because already ready to go. So not to worry about the scarcity mindset. You never want to lose a valuable person out of your but if it's not a fit for them and they want to do something on their own. They're not going to stay anyway. They're gonna be gone. So why I help them. But, yeah, it's amazing. My gosh, you said so many things, business acumen. Yeah. Find somebody else who does have business acumen, like a coach, right. Or a mentor.
Midori Verity:
Absolutely. Find someone who's already been there, not someone who just says that they're a coach or says that they know business. Make sure they do. That's probably another mistake that I have made over the years is hiring someone who talks a good game.
Brian Kelly:
Yes.
Midori Verity:
But they don't. And that can really affect your self-confidence and your pocketbook and set you back quite a bit. So do your research.
Brian Kelly:
Yeah, I've been there myself and there are quite a few that can talk a good game there, that they're the kind that really adhere to the fake it till you make it monicker. And what I now tell people is if you're going to latch on to somebody to be your coach or mentor, just ask this one question. Do they have the results right now that I seek? That's it. It's that simple. And if they don't, you can ask them, hey, how's your business go? You don't have to go into financial this. But I mean, you could tell by where they live. Cars they drive, lifestyle they have there's a lot of telltale signs without coming out and just saying, what do you make? But yeah, definitely. Of that, the coach or mentor or before you're going to invest time and usually money to do that. So be sure you have the right choice or at least you've done enough diligence where the odds are in your favor. Gosh, failure stopping. Yeah. So that was a great story about real estate, where you guys kind of basically stop following the proven pattern of success, which was location, location, location, rec and cut up. And that's all it is, is once you have a pattern for success, you just follow it like a recipe, like you're baking a cake and just take the ingredients one at a time and follow it down the path. And I've done this to me of I've gone off and tried to reinvent the wheel, do it my own way because of this guy, an ego thing. I can do it better. It's like I'm done with that. I don't have enough time to be trying to invent stuff. If I find something model, it models, sets, model me, Dorri, do what she does.
Midori Verity:
And I think of it as, like you said, a recipe for making bread and you leave out one part of it. It's not going to work. You have 95 percent of it, but you forget that five percent is not going to work. So it is important to follow a system that's been proven.
Brian Kelly:
There you go. Ladies and gents, so play the show back over and over and pick apart reverse engineer everything, Madary said, because she just given you the patterns you need to follow for success. All of em'. All Of em'. It's not it's not magic. It takes work. It takes effort. It takes diligence. It takes persistence. It takes learning. It takes changing your mindset for the better. If you need to continually change mindset, continually improve. Never stop improving. Never be satisfied with whatever level you reach. There's a next one above. If you don't have all that drive, maybe entrepreneurship isn't right for you because it's not right for everybody, that's for sure. And that's OK. It's OK to have it not be right for you. But if you want to get ahead in life, if you want to change that. What I like to call stinking thinking and you know, you have it if you know you know who you are. Right, then. I mean, come on, Midori can help you. And look at this wonderful, smiling woman, you know, she's going to be there for you. She loves helping people and just have that conversation with her again. We'll give you that information coming out very soon. How to connect with her. We're close to the end already. I don't like it. That's my least part. My least favorite part of every show is near the end where I look at the clock. Oh, no, not already. And so I don't miss out on this one. This is one of my favorite go to questions on every interview I do. Midori. And that is, you know what, with businesses. The lifeblood of every business is marketing. If you don't have a successful strategy for marketing and implemented and executed on a regular basis. There's you're gonna be out of business. It's just that simple. And I find it interesting these days with Covid going around. People are slowly closing their businesses. But before they do that, they're cutting people. And who's the first department? They're cutting. Marketing! Is like cutting off your own arm. Why would you do that? They're the ones you need to keep. But when it comes to marketing, I'm curious for you and I get it that it can change over time. It could change from yesterday. What worked yesterday may not work today. What is the most recent form of marketing that you've employed that has given you the most success in growing your business?
Midori Verity:
You know, there's so - let me just phrase it this way. Depending on the business, there are different things that will work well for one business and not work for another one. So in the majority of my businesses, especially the ones that are brick and mortar, Google AdWords has killed it for us. It's been amazing. We've been using Google AdWords since it just about came out. It has changed quite a bit. So you've got to stay on top of it. With my coaching business, however, doing shows like this, I have my own TV show. We're setting it up as a podcast as well. That has been phenomenal for us because people get to see who I am. Right. There's no faking it. You can't fake it on an interview when they're seeing your face, you can see through people. And so this doing interviews like this, having my own show has really been a game-changer. For my coaching business.
Brian Kelly:
And I can resonate with that, too, I've been doing this show for over two years now and it took about two years before it started to really bring in interest. And it's interesting. There's a gentleman named Lewis House. I don't know. He's a fairly well-known name. OK. Good. You're nodding. He was he was interviewed and asked the question. And we're talking about podcasting, the audio form of it. At the time. And the interviewer asked him, he said "If you were to give advice to someone who wanted to start their own podcast, what would it be?" And Lewis thought for just a moment said, "well, If they're not ready and willing to be consistent at it and dedicate at least a minimum of two years to doing this on a regular basis, week in, week out, then I would tell them, don't even think about starting". And I wanted to applaud him because I was approaching that two-year mark with this very show. At that moment, and that's when momentum was just beginning and he hit the nail on the head. I was like, "Jesus, guy's a magician". He knew it just as a coincidence. I'm sure it's the same for everybody. But it's so true. This is your platform, right? Midori It's right now. There's no physical stages that we can go on to, which those are phenomenal as well. They'll come back. In the meantime, we have this. And the more places you can be exposed to, you know, have people see you, the better for you. Because now they're going to say, "wow, Midori, she is everywhere. Everywhere I go, she's on Facebook. She's on Periscope. She's on LinkedIn. She's on YouTube. My goodness. Where does this woman not been? She must be really, really good at what she does". And, yeah, she's. That's why. And so for those of you out there watching, listening, I would recommend you do the same. You can start by being guests on other people's shows enough to start your own show. It is quite a task to do this, as Midori can attest, that, you know, it's not just whip up some, you know, a few graphics, turn on the camera and go. There are a lot of things that happen to prepare for every single show if you want to do it off of quality. I'll put that in that caveat. But thank you for saying that about life show and podcasting. Two of the most powerful currently platforms on the planet for any online type business like with you. Do you have to physically meet with your clients or can you do this over like Zoom or Skype sessions?
Midori Verity:
Ninety-nine percent is all done through phone, actually.
Brian Kelly:
Beautiful. So you can. So, look, I mean, what these times that we have right now. Now you have a model to follow this one right here. You can follow her model because it's it's recession proof except for her clients that, you know, they not the money that they can't afford it. But, there will always be somebody that can. That always there never isn't. It's just about do you have your marketing in place? And Madori does. She's doing like show. She's doing. I guess she gets it. And then for brick and mortar. For those know brick and mortar. Did you hear what she said? Google AdWords. I was like, last thing on the planet. I would have thought I would've thought maybe Facebook ads or, you know, you YouTube ads, which are Google based, but they're different than Google Edwards. Right. You say Google AdWords, right?
Midori Verity:
Google AdWords. Yeah, I've done it all Brian. And I've done it all. And so it really depends on your business. Some people kill it with Instagram. If you have a clothing line at your sign, Instagram's where it's that Facebook is right for certain things. Facebook has not been so successful for ads. And now I know I'm fortunate enough to have gotten to a point where I can focus more on working on my client with my clients. And that's really what I love because. When you know, when you're first starting and this is just part of the grind, you have to do it and you have to learn it. But writing blog posts and worrying about marketing, worrying about who you're hiring, worrying about scaling, worry about all that sets up the mind. And now, after doing this for so many years and now a lot of clients, about 50 percent of my clients come from word of mouth, which I'm very, very fortunate to have. But it took a lot of work to get there. But, you know, when you start and when you talked about earlier, when you get to that point where everything is so great and this is kind of where we're starting to get to, is that now I'm able to concentrate on what I love doing the most, what I'm best not. And so it just takes some time. But you have to be diligent. You've got to be willing to go through the struggles, but also have money set aside for your marketing. Don't cut the marketing. Maybe you have to pivot it, but don't cut it.
Brian Kelly:
Yes, I totally agree. And I like to say, you know, so a lot of people will say, well, my marketing strategy is word of mouth. Well, word of mouth is really earned. And that's earned by having clients that have already seen success and got results from. So if you haven't got that point, one way to get started is exactly following Midori's model. One way is going online shows, going on podcasts and hosting her own on top of that. So now she's even more of an authority figure. Look, you don't have to. You don't have to know everything there is to know about your craft to be called an expert. You just have to be very, very good at it. We're talking several years of experience at doing what you do. And, you know, if you're not an expert yet, get a talk show talk that talks about entrepreneurship in general and learn about all of these things. I am the most blessed person on the planet, Midori, because I get to talk to people like you. I cannot tell you how much I've learned from different people and resources that I've learned about friendships that have been established, relationships. It's been amazing. It's been amazing. There's so many side benefits to doing what we're doing right now. I could go on all night about it. So I would highly recommend everyone out there that is not doing it or not planning on doing it to start thinking about that and then stop thinking about it and start doing it.
Midori Verity:
That's really that's a huge part of that's what I get with my clients. I talk about the three A's. First is awareness, Second is the action. Go do it. Go do it. And then the third one is accountability. And have someone who is helping you be accountable, who's following up if you say you're going to do one thing that you're making sure you do. And that's how you move forward.
Brian Kelly:
That's phenomenal. And accountability is huge. And you can do that in so many ways. Find somebody that is like minded, that's interested in the same things you are, and ask them to be your accountability partner and then return the favor and say, what would you like to be held accountable for? Maybe they're dieting. Maybe they're working out whatever happens to be. Just get that go and get into a good mastermind getting a mastermind group. You can find that search Google, find a mastermind group and join it. You can find a mentor and say, I want you to hold me accountable. I'll guarantee you if you find a mentor that accepts you as their mentee. They want to help you and they will do just that. They will say, yeah, OK, let's do it. They may charge you some money. But isn't it worth everything in your life to get better? It is for me.
Midori Verity:
Yeah, And that's part of an abundance mindset, right? How many people are afraid to spend money? Because I have a scarcity mindset. But when you really are clear on where you want to go and what you want to achieve, then you figure out a way to make it work. And that's part of being successful.
Brian Kelly:
It amazes me. You talked about Facebook ads I've had - I'm telling you, we must be in the same business, exact same one, because I've not had success there either. I hired a digital ad agency at one point. I've actually had three of them. But at one point this one sticks out. I paid ten thousand dollars upfront and then I paid for the Facebook ad spend on top of that for three months and results. Big fat goose egg. And then just recently, another resource came in front of me that I'm getting more leads, targeted leads. With that system, then I got with 10 grand and multiple hundreds a month for three months already. And it cost a whopping seventy or eighty seven dollars a month. And I have people actually complain about that. Well, that seems kind of high. Are you kidding me? OK, go pay 10 grand. Go have fun. You know, go do what I did. Make that mistake or go try to do it yourself. You know, a lot of things they'll say I'll go do it myself. That's still costing you it's costing you precious time. I mean, if you truly want to learn how to do Facebook ads, then you should start a digital ad agency. You should not be doing them unless that is what you want to do. That's my opinion, because...
Midori Verity:
Good point. Yeah, you're right.
Brian Kelly:
Your brilliance, your experience, your talents. If they're not in that area already, maybe that's not something you want to do unless you really want to do that and you won't make that business model go for it. But if you're trying to just build up, say, a coaching business, I would recommend you find someone else who's expert at it. Ah, ah. And do research and find another way to do it. All right, so bucks.
Midori Verity:
I agree with that Fully.
Brian Kelly:
You know, I talk so long, we'll have two minutes left. But we have more than that because I don't have to sign off at a specific moment. But I did want to ask you one final question that I. I want to ask every single guest that comes on the show. And I love it because it's it can be very profound. It's a bit personal and it can get deep. But that's going to be totally up to you. It'll be on your reaction to it. And that's that's cool. But before we do that, I promised everyone who stuck with us. Thank you for those you that are still here, how you could win a finite stay at a five-star luxury resort. Compliments once again of the big insider secrets. My buddy Jason Nast here is how you can do it. And now at this moment, you have both my story and my permission to take out that fancy phone of yours. Because to enter. Here's what you do. You'll want to open up your text messaging app and where you would normally put the name of the person you're gonna text, you want to type in this phone number. It's six-six-one five-three-five one-six-two-four. Type that in and then down where you would actually take the message like yo. And then emoji. You don't do that instead. Type in peak P-E-A-K and then tap on that little send icon on the right. Usually in the right. And that will enter you to win a five-night stay at a five-star luxury resort by the big insider secrets. One more time. That number is six-six-one five-three-five one-six-two-four. And type the word peak. Send that message P-E-A-K and you'll be entered instantly. We give away one of these every single show. I love it. I hope you win. Yep, I'm talking to you. All right.
Midori Verity:
That's amazing! every single show?
Brian Kelly:
Every single show.
Midori Verity:
Wow.
Brian Kelly:
Yes, that's another technique. A secret when you're running the show is to have some nice giveaways. Speaking of that, let's. We'll do it in a minute. I'll ask this question and then stick around, because Midori has a gift as well. And I want to show you how you can connect with her. Oh, I'll let her tell you how to do that. But for the question, this is the last question of the show. So I know it's kind of a little bit of buildup and. Oh, sorry, can Wentworth. He missed the show this evening, but he's always on supporting. He's an amazing passed show expert guest of mine as well. Thank you for coming on anyway. And yes, I did that. On purpose, MIdori, to keep the tension brewing. But here's the thing, here's the thing. Just to kind of ease any tension that might be there, which with you there probably is zero. You're a mindset expert. That is there really is no such thing as a wrong answer to this question. It doesn't exist. But it doesn't honestly, in fact, the exact opposite is true. The only correct answer is your answer. Because it is personal. And by that I mean it's. It means something different. Each individual. And so knowing that it kind of even piques the curiosity even more, doesn't it? And so. Right. Hey, Hub.
Midori Verity:
That's my husband, yes.
Brian Kelly:
You can't make this up. We're live, baby. Alright.
Midori Verity:
We know this is not a green screen.
Brian Kelly:
That's where I would say where we stay. It's a beautiful home. I love it. Looks wonderful. All right, So are you ready for the big question?
Midori Verity:
I think so. Let's say you have built this up quite high. Brian, we'll see what happens.
Brian Kelly:
And so you may come up with the answer, like instantly. Some do. It may take you five, 10 seconds. Doesn't matter either way. If we have, quote-unquote, dead air time, that's OK. Whatever it takes. Just so you get the answer that you're comfortable with and it's not uncomfortable. It will be very comfortable. Are you ready?
Midori Verity:
I'm ready. Bring it.
Brian Kelly:
All right. Here we go will Midori Verity, how do you define success?
Midori Verity:
I have thought about this before and success, I believe, is internal. And when you are doing something that you love. Most days, Not every day, but most days. And it's creating a lifestyle that you enjoy and that you're happy with. I believe that's true success. When you're bringing happiness to others. And you're able, for me, when I see others around me that are happy and beaming and seeing success, to me, that's a life well-lived. And that's that to me is a quintessential success model for at least for myself.
Brian Kelly:
Mm hmm. I love it. And another wonderful thing about that is No two people yet. And this is about show number one hundred three hundred four. I lose track. No two people have answered that the same exact way yet. I'm sure it will happen. But isn't it interesting? And I always love sometimes the answer starts, but then it gets deeper and then a real answer comes out. And I heard it from you. It was. Happiness to others, for others. And see when they have achieved happiness. That's the true essence of Midori right there. She loves people. Wants people to be happy because guess what? It gives back. When you had something to do with someone else's happiness, it elevates your own happiness and your own fulfillment and your own purpose in life. And it's just there's no I can't express it any better or any other way. I mean, I know you can probably express it better, but. Hey, Don, help. Richard, thanks for coming on. This is an amazing business man here locally as well. But, yeah, that phenomenal answer. And don't go anywhere yet, because now we're going to reveal what the big gift from Midori is, if you're OK with doing that. Let's do that. I'll pull up your Web site as we do that and you can reveal what that wonderful gift is.
Midori Verity:
Ok. So what I am offering to those of you who have joined us is a free strategy session with me. It's a 30 minute strategy session. We have you answer a few questions beforehand. That way I can get really dialed in on what your challenge is that you want to overcome. And then we dive into it as soon as we get on the call and create some breakthroughs. So, completely free. It's an opportunity for you to start working on the mindset and getting to the next stage. And some of the things that we accomplish in this quick 30 minutes, because we're very dialed and very focused, can set you up for amazing results. So that's what I'm offering.
Brian Kelly:
All right. And to get to that offer, we have a Web site. It's Bit.ly. So it's B-I-T-dot-L-Y, forward slash Reach Your Peak Call C-A-L-L at the end. I love that. Reach your peak. I don't know where you got that call. So it's Bitly. That's B-I-T-dot-L-Y forward slash Reach Your Peak Call on word at the end. And that will take you right to where you can get that 30 minute coaching session scheduled. And we're looking at her Web site right now. That's Madary Verity dot com. For those of you that are curious, I'll put that up on the screen right now. And go ahead and visit that as well and learn more about this amazing young woman. And her accomplishments are amazing. And to look, what she loves to do is help people. And she's doing it successfully, possibly saving marriages. Probably has a marriage is already in the past. Just amazing, amazing people that I get to meet on the show and share with the likes of you watching and listening. It's just it's fun. I love it. I love it. Oh, fantastic. Let's see, what else do we have left? In the next hour of our show, the scene, if you cut that, there are going to be until about midnight tonight. I'm just kidding. Phenomenal. Is there any other way that folks can get in touch with you if they are not at the point where they're ready for 30 minute calls or another form of connecting with you? That would work?
Midori Verity:
Yeah. You always send me an email. If you just go to the Web site, I will get the email, goes to my assistant, but she will forward it to me. So just got to MidoriVerity.com And see the spelling here. And there's many ways to get a hold of me there. And just put a note that you are looking to chat with me and I will get that message.
Brian Kelly:
Ok. Yes. So at that Web site there is a contact link at the very top. So just click that and type it in and she will get it. Notice she has a team. Someone is going to pass that message to her. I love it. Delegation is a way to do it. Well, it has been an absolute joy to have you on the show, Madore. I'm so thankful and feel so blessed that you you spent time. Your time is precious. Everyone's time is precious for those you watching and listening. Thank you. And thank yourselves. Pat yourselves on the back for listening to us. I hope you took great notes and that you didn't just write it down. But now you're going to go take action and model success in the form of Midori Verity. Definitely reach out to her. Thirty minutes. It's gonna take her one 30 minutes because she's going to review your form. So respect that and know that she's gonna put in effort. So be sure to show up at the appointed time that you chose. Yes. All right. Well, we'll hear any last one quick word of advice for anyone out there that might be struggling in their business at this moment.
Midori Verity:
Yeah. You know, again, we're talking all about mindset. So I believe when you wake up in the morning and you set yourself up for success, you are going to have a much better day. So this is something I say at the end of all my shows is the gratitude attitude when you wake up in the morning. Such an easy technique to practice is think of three things that you're grateful for anything, even if you have a negative mindset and you're mad at the world. Think of three simple things that you're grateful for, and it will start changing your mindset to become more positive and those with a positive mindset. It's been shown over and over are the most successful. So that's my Tip of the Day.
Brian Kelly:
Great words of wisdom to leave our folks with. Thank you so much. On behalf of the amazing Midori Varity, I am Brian Kelly, your host of The MIND BODY BUSINESS Show. We will be back again next week. Until then, have a blessed, blessed week. And we will see you again very, very soon. All right. So long and be blessed for now.
Announcer:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast, www.themindbodybusinessshow.com. My name is Brian Kelly.
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Midori Verity
As a mindset coach, TV-show host of ‘The MOX Life Show’, and seasoned entrepreneur for 25+ years, Midori Verity assists ambitious professionals with discovering their best path to prosperity by replacing their subconscious mental barriers. Midori’s proven methods evolve her clients into the vibrant leaders they were always meant to be.
Midori has a degree in Communications and Sociology from UC Davis. She’s also a DISC Certified Human Behavior Specialist. You may have seen her on CBS, Fox News, and Martha Stewart.
Connect with Midori:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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