Special Guest Expert - Mitchell Levy

Special Guest Expert - Mitchell Levy: Video automatically transcribed by Sonix

Special Guest Expert - Mitchell Levy: this eJwdjkFPg0AQhf8KmYMnLEJpiySNMcTYg3hobaInstkdYOMuu-4OIDb970Kv8773vbkANx1hRxVNFiGHZwhBdp5Yx7GSAvL1-iGL0zQOgfeejO49uluQbONtuklCYJybfjbc6OxxE-9CqCUqUXVML85aKpy13yNzjYf8Ar1T87klsj6PonEcV40xjUJmpV9xoyPh5IDRkERL1Uex_jkc9e5Qfggly6-2KFzxPvnD8Mc-s6M5lU9M0V6jkOzOm95x3AszdsowcZ6nQiBJavnkZJFLpoLXHj0FL78WHQX3QSmJt6hU8IbDNOO1cZrRzGubwvX6D-QGYwc:1oKOza:FYiMCDgZigqIUXtrdMqaXOOfW48 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated. Determined. And driven. How do we finally break through? And with that is the question. And this podcast will give you the. My name is Brian. And this is the mind body. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. My goodness, you know every show I know I say this, but I am very, very deeply excited about this one. In particular, we have the one the only Mitchell Levy is in the wings waiting to come on. Once I'm done blabbing and bring him on, you're going to be blown away. I mean, this gentleman has done so many things as you will learn. He has authored over 60 books. I can't imagine that is just an amazing accomplishment. Then on several TED talks, the guy is just the bomb and I cannot wait to share him with you. But first, real quick, the mind body business show. It is a show that I had created with you, the entrepreneur, the business owner in mind. And the reason for this show, my mission and purpose is to bring on highly successful entrepreneurs like Mitchell to share his basically strategies for success. What has made him successful? Because, let's face it, many of us struggle and we want to find out how is everybody else doing it? Do they put on their pants two legs at a time instead of just one? What is so different about successful people than me? And I ask that question often. And so this show is built around that very concept where I get the supreme privilege of eliciting their success strategies, what made them successful. And then all you need to do is take notes and then take action and just model their success. It's that simple versus trying to recreate it or create it from scratch. It's been done before. Guarantee it. So why not ride the coattails of someone else who's already achieved it and is more than willing to share it with you right here.

Brian Kelly:
Live on the mind body business show. That is it. That is what this show is about. It's about the three pillars of success, mind being, mind set. I studied only successful people for about a decade, and what I found were these three wonderful elements kept floating to the top. One was mine, and that was mindset to a person. These individuals had a very powerful, positive and most importantly, flexible mindset body. Literally, these individuals that I studied, they literally took care of themselves physically. Being a former certified personal trainer, this was very important to me as well. They took care of themselves physically and nutritionally and business. Now business is multi, multi, multifaceted, many, many flavors of business. And one must master various skill sets to become successful in business skill sets like sales, marketing, team building, systematizing, leadership. I could go on and on and being as astute watcher and listener as you are, you realize that to become a master at anything can take a long time. I think it said it takes 10,000 years hours to become an expert at any one thing. So mastering a skill set is very similar. The beautiful thing, the good news is you don't have to master every skill set. I just I mentioned and all the others by yourself. In fact, if you just master one of those skill sets, just one. And I mentioned one that one during that little spiel just a moment ago. If you master just one skill set, the others can fall into place much easier. That one skill set is the skill set of leadership. When you have that, when you're developing that and growing that and you're bringing on other individuals into your team that have mastered those skill sets that you have yet to either master or maybe never will, because it just takes so much time. Now you can leverage the beautiful brilliance of others and take your business to new heights much quicker than doing it all on your own and talking about success and successful people. One of the other wonderful things I noticed and learned about them is not only do they author a lot of books like Mitchell Levy, but they also or I should say, and they also read a lot of very pertinent books.

Brian Kelly:
And with that, I want to segway very quickly over to a little segment that I affectionately call Bookmarks.

Announcer:
Bookmarks for and to read bookmarks ready steady read bookmarks brought to you by Richard Pique library dot com.

Brian Kelly:
There you see it. Reach your peak library. Real quick, word of advice now. You're going to be learning about resources, about websites, about books, about lots of great stuff, especially for Mitchell when he comes on. I implore of you. Rather than succumb to that desire to go click away and research it while you're watching or listening to the show, instead write them down, literally old school write down the web address like reach your peak library dot com and then only visit it when the show is over. And the reason I bring this up is because the magic happens in the room. I would just hate it if you took your attention away from Mitchell as he's dropping incredible knowledge bombs and you miss one, that one that could have changed your life forever. I would hate for that to happen. So instead, get in the habit of writing notes. And this is a great habit, by the way, to instill when you're in when you're watching someone on stage speak. Same thing holds true. Instead of being on your phone, checking all the things out, it's just write the notes down and stay present. That's my soapbox moment, right? Your peak library is a site I had developed literally with you in mind. It is here for you. It's your resource. It is simply a collection of books that I personally have read and vet, and they are books that have either had profound impact on my personal life or my business life, or even both. And there's no rhyme or reason to the order they are presented in this website, and all you have to do is find the one you like that jumps off the page and go read it. You don't have to get it from this website. It's not here for the purpose of making money. This is here for the purpose of making you aware that incredible books do exist that can help you. And again, these are vetted by me personally, so you can at least have higher probability that they'll be worth your while as well. So that's why I put it here together. I didn't. I myself was not an avid reader until about ten years ago. Age of 47 is when I started. So you can do the math and I just wanted to share that with you because it is that profound and that important. Speaking of profound and important, it is that special time. I am excited. Let's bring on Mitchell Levy. Here we go. Get ready.

Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one it is the only Mitchell alibi.

Mitchell Levy:
Brian, great to be here. Thanks for having me.

Brian Kelly:
Oh, my goodness. And so is it okay if I tell people what you just are actually going through right now? Would that be okay?

Mitchell Levy:
Sure. Sure.

Brian Kelly:
Mitchell got COVID. What was it, three days ago? He is on day three and he's here showing up present on this show. That is so impressive to me. I'm just beyond grateful to you, Mitchell, for doing that. I know you were going through some tough times there, just as short as yesterday, as quickly as yesterday. And now here you are. I cannot tell you what a wonderful by example presence you are giving people the show that you're going to go and power through and be on and fulfill your commitment no matter what, as long as you can. And I appreciate you for that.

Mitchell Levy:
Thank you. I will just say it's incredible.

Brian Kelly:
Yes. Yes. Awesome. So a couple of housekeeping things here real quick and then we're going to dive deep into that big, beautiful brain of yours. Mitchell I cannot wait. The big insider secrets. You see that red and white stamp looking logo up on the upper right. For those of you watching, for those of you listening, it is the big insider secrets dot com. They sponsor this very show and they give us they give me the ability to give away a five night stay at a five star luxury resort. And all you have to do is stay on to the end. You have to be watching live. So if you're listening to this or watching a recording, definitely go to the mind body business show dot com. Yes, it's a lot the mind body business qcom register so that you will never miss a another live episode and you can enter every single time, every show until you win and you can win multiple times on top of that and guest experts are allowed to enter hint, hint, wink, wink. Mitchell Levy. And so. That is one and a couple more and then we'll get back to this amazing, amazing gentleman. So if you are struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people. Yeah. Like Mitchell Levy and grow your business all at the same time. Then head on over to carpet bomb marketing, carpet bomb marketing. Saturate the marketplace with your message. And one of the key components that's contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. It's the very service we use to stream our live shows right here and right now on the Mind Body Business Show. And over the course of about 10 to 10 past years, I've tried so many of these, quote unquote, TV studio solutions for four expressly for live streaming and streaming. It has floated up to the top. It is the best of the best. It combines supreme ease of use along with unmatched functionality. So write this down our IP. I am forward slash stream live all lowercase altogether. No spaces, no hyphens or IP dot. I am forward slash stream live and visit that after the show you can actually start streaming free, so give it a whirl, have some fun and change some lives in the process. It's really simple to do. And here we go. We're going to bring him on right now. He's back. It is Mitchell Levy, ladies and gentlemen. And now it won't be long that I'll stop talking, Mitchell, and hand it over to you, I promise. But I need to. Must give you the intro you deserve. Does that sound cool? Yes. Out of deep respect.

Mitchell Levy:
For those great for those who are on radio podcasts only. I gave a thumbs up and then said, Oh, wait, you can't really hear that.

Brian Kelly:
Okay. I love it. I love it. And that that shows you his professionalism, his astuteness and his perceptive ability. He knows what's going on. He's a pro. I love it. And I love you, Mitchell, and I mean that as a bro. Global credibility expert Mitchell Levy is a two times TEDx speaker, an international bestselling author, author of over 60. I said this earlier, 60 books, I think he said he's at 65 earlier. And an executive coach at Marshall Goldsmith's 100 coaches after interviewing listen to this. 500 thought leaders on credibility, he published a seven country international bestselling book, delivered a powerful TEDx on On Humanity, created courses and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey. Ladies and gentlemen, credibility is incredibly important to your business and your life, and we're going to dive deep. Mitchell is going to explain all of his secrets for us and then offer give you the ability to work with him later. This is not a show to advertise people, but when I see something that I know is going to impact lives, then we're going to expose everything for you and you make the choice. He's an accomplished entrepreneur who has created 20 businesses. How many of you have created one or two? And it's difficult to do. And I'm not saying that to belittle anybody. It's a big task. 20 businesses in Silicon Valley, including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a Nasdaq listed company. Mitchell has been happily married for 31 years, and prior to COVID 19, which he now is suffering through, he regularly spent four weeks a year in Europe with family and friends. It sounds like a lot of fun and a lot of knowledge, a lot of experience and amazing guy. Mitchell Levy, officially, formally, that is your welcome to the show. Thanks so much for coming on. And my brother.

Mitchell Levy:
You're welcome, Brian. I'm not sure I could share all of my secrets, but I'll share as many as you could pull out of me.

Brian Kelly:
That will do it as much as we can. And we're not going to ask you. I will never ask you to hear anything you're not ready or willing or you don't charge for, because it's very important. So one of the things I love to do is start out with mind and we don't we're not going to go through everything in lock step. It's pretty organic. Mind what I like to find out first from my guest, Mitchell, is when you get up in the morning, you know, being an entrepreneur is not always simple. In fact, it's often not. It's often the opposite. And there are struggles and setbacks and challenges and arduous tasks laying in front of us, knowing all of that and being having gone through what you've gone through, what is it for you when you get up in the morning? The first thing that's running through your brain that keeps you driven and sets the table for the rest of your day, the week, the month, what is going on in that big, beautiful brain of yours that is powering you through everything that you go through each and every day?

Mitchell Levy:
So when I go to bed at night, I often say to myself, What is that amazing thing I'd like to wake up and have thought about in my subconscious? And so when I wake up in the morning, I have a couple of ideas. So I have a notepad by the side of my, my bed. And then the first thing I do as I'm walking out of my room into the kitchen and grabbing the cup of coffee, I'll often if I have time, if I don't have meetings at some terribly early hour, I'll sit in in what I call my my chair of joy. And I'll just look at my phone to see anything urgent that came in and anything else that pops into my mind. Typically, what'll happen? I'll wake up in the morning and I'll have. A couple of different action items that either I need to execute myself or share with my team.

Brian Kelly:
Fantastic. And here it is again. You know, I've seen this and I've heard this time and time and time again interviewing amazing individuals such as yourself. Mitchell And that is most not every single one of them, but darn near every one of the successful entrepreneurs I've I've interviewed have a routine and they go through a similar set of steps, either at night or in the morning or both or sometime during the day. But they all seem to follow a specific routine. And what I like to tell folks is that they don't have that routine yet. The best and first place to start is just model. What Mitchell does, does that mean it'll work for you? No promise. But it's a start. And you can modify and change it up and use other routines. You can go to past shows on the mind body business show dot com website, and almost every one of my guests says they go through some kind of routine. You can just watch those and learn different things to try. And so that's amazing. I love that. So you have authored a boatload of books. Let's just say it, 65. My goodness, we were talking before the show and I'm still in the process of finishing book number one, 90% done and just life. I got all kinds of excuses. None of them are valid. I get it. But that's. Impressive. I can't finish 165. But do you also would you consider yourself to be an also an avid reader of other people's books as well? And if so, are you currently reading something that is compelling that you'd like to share?

Mitchell Levy:
Man I have. I have about so so yes. So first is a book publisher. We publish, as you mentioned, about over 750 bucks. So as a publisher, I'm often reading don't tell any of my authors this. I don't always read all my author's books because I have a team that does that. But I do I do actually read important elements or places where my team feels like we're stuck. And I typically am not reading books. I'm typically listening and I often end up with eight or so books that I listen to. At the same time, the one that has absolutely captured my attention for so many different reasons is Marshall Goldsmith's latest book, The Earned Life. And the reason it's captured my attention is I was asked to join the 100 coaches organization in November of 2021. And and for me, what I, I had always done as an entrepreneur, I've always done a lot of executive coaching. So I, I sat on the board of a Nasdaq firm for nine years. I ran for different CEO networking groups for a decade, which meant that I have helped countless 500 plus different CEOs with different questions at different points in time and follow them through their the trajectory of some of their careers. And so. But I never officially called myself an executive coach. And and so the what's interesting about the Veron life is the focus that the book has of of who you are and how you show up. And, and specifically it is for me, it feels like it's tailored really well at the at the coaching area. And by the way, let me be clear. If you're listening to this podcast, you are by definition, a coach. You don't have to call yourself a coach. You don't need to get paid for a coach. But if you're if you're just running your own ship as an entrepreneur and you have one or more people or zero or more people because you have to coach yourself, you are a coach. Because, you know, the old rules of command and control, those rules, that world doesn't exist anymore. And so that's the one I'd probably lean on. And and there's just there's really some phenomenal there's some fun, phenomenal opportunities in there for lowing, for learning, growing and and of course, for me, Chapter 14 is on credibility. So that's the first chapter I went.

Brian Kelly:
Yeah, it's a little birdie tells me, you know, a thing or two about that and if you're, if you're open to it, I don't know if you would be, but would you like to have a give a little synopsis of your book, The One Right Behind You, Credibility Nation? What that's about where people can get that. Sure. I want people to be able to see and and ingest your brilliance as much as possible. So let me get that a little bit in large so people can see it.

Mitchell Levy:
Let's see if I could do this. Okay. Credibility nation. I am very excited to say. This book came after interviewing 500 thought leaders on credibility. I originally started the opportunity. I started the research. It was a Napoleon Hill inspired journey. It was two months prior to when I started the research. I just. Came up with the branded title, Global Credibility Expert. Two months later, I kind of said, you know, I think I need to have a little bit more credibility to have that title. Let me interview 500 thought leaders. I have a book. So this is the book. It's available on Amazon in tons of different bookstores. It's wherever you want to just go, Google Credibility Nation or go to Amazon, pick up a copy. And there's also a membership community called Credibility Nation. The focus is to first help you understand what credibility is in the minds of $500 and what it's going to be doing. I'm going to put the book down because it was good to hang this up and I was working out that arm. But what what it's also going to do is break a bunch of myths and a bunch of you could call them fallacies. I'll just say I often use marketing cookie cutter approaches and we are taught, if you look in the dictionary, the definition of the word credibility is the quality in which one is trusted. And that was true before the Internet. Right. And and what happens now, though, is we just have access to all of this information. And credibility is not just whether or not you're trusted, it's also whether or not people really know you. And here's what's really interesting, because of everyone having a camera and a microphone and you have so much competition around the world, they also need to like you. So credibility is the quality in which you're trusted, known and light. And what the book does is just walk through each one of those three pillars. Trust. No, like. And underneath there there are ten values associated with credibility. And the interesting part, and I'll just give you a couple of examples of values from each of the pillars under under actually being trustworthy.

Mitchell Levy:
There's one thing that I just didn't expect. It's being coachable because if you're coachable. You can be seen as credible. And the thing is, no matter how old you are, no matter how senior or junior you are. It's always an opportunity to learn and grow, period. And when you demonstrate the fact that you you think that you know it all. You're starting to lose credibility because there's always one more thing to learn. And if you have any questions about that, talk to any senior who goes to their kid or grandkid and says, Hey, can you help me with this technology stuff under being known? What's really fascinating here is that, though, of the four values of being known, being a servant leader is one of those things that helps one become significantly more credible. And then under being liked. I want to give you two because I want to give you the secret formula for being liked. One. Share your stage like Bryan's with me right now. I call that spreading cred dust. You can look at credit credit.com. It's the quality in which you're. You actually. Sorry. Cred. Dust is the magic, the sparkle that happens when you share other people's ideas, thoughts and actions. And then the second thing is showing respect. Coming early. Coming with your heart. And and basically having that opportunity where people get to really see who you are.

Brian Kelly:
I love it, love it, love it. And so the book is also yet available on Audible.

Mitchell Levy:
On Audible read by the author.

Brian Kelly:
Oh, thank you. I love that. Oh, my goodness. I can't tell you how many times I love Audible too. That's how I ingest my books. In fact, that's the only way I started reading at the age of 47 because written words I would get fatigued and lose. I just could not ever finish a book. And then Audible came out and now I was devouring them. And then then I get like Arnold Schwarzenegger had a book, he started it and four, maybe five pages. And then the rest of it was read by somebody else. And I thought, what the heck's going on here? I want to hear the author.

Mitchell Levy:
There is something so powerful, even with somebody who sometimes doesn't feel comfortable with their speech. There's something so powerful about the author, particularly if they've had somebody who helped them read the book because the author sometimes ad libs, when they're actually reading their book and it's not exactly the physical book, but it's that much cooler.

Brian Kelly:
Yeah. And I notice personality comes through a little bit more humor on at times. You know, when you're not the author and you're reading it, you're not invoking those because you don't know if that's what the author would do. I mean, unless you know that author very, very well. So, yeah, thank you. On both accounts. And so everyone watching and listening, this is my advice to you. Mitchell Levi just gave you two powerful resources. They come in the way of books and one is by Marshall Goldsmith is called The Earn Life. Go get that book and read it. The other one is Credibility Nation by none other than Mitchell Levy. Go get that book and read it. I am myself. Every time I do this show, I get these recommendations. I have audible books in my library that I cannot keep pace with because there's so many, and I keep adding to my library, but I don't wait. I just do it. And then they're in my library. Go get them, put them in your library and read them when their turn comes up or put them in the front of the line. But any time you hear someone like Mitchell Levy, someone of his prowess, recommend something, and the fact that he authored this amazing book, then definitely go get it, ingest it. You will be amazed if you haven't been reading how much it will change your life for the better. When you read a very high quality, value packed book like the two he's mentioned, and I know there's many more out there that Mitchell could easily recommend to us all. But yeah.

Mitchell Levy:
Hey, thank you, thank you. Thank you. And what I want to do is share one important thing that came out of the book, out of the research overall. And what I want to share is when I interviewed 500, now I've interviewed over 670 and I've actually done this exercise. I call it the sea pop exercise. I'll come back to that. I've done that over a thousand times. When I first talked to somebody. The first question I'm going to ask then. It's it's I asked them what is their kpop, but if they prepped ahead of time, what is their customer point of possibilities? What is who they serve and how best they serve them? And what I'm looking for is somebody to articulate their purpose, their business purpose in ten words or less. Now, the thing that shocked me the most in the in the interviews is that even after those people who had prep videos, I mean, for this show, you sent you sent over a prep video for those people who have who watched the prep video, they came prepared. And when I asked them they're kpop, 98% could not answer the question of who they serve and how they serve them in ten words or less. And and it's simply because we've been taught wrong. We've been taught this thing called a value proposition where you are 32nd elevator pitch. Brian, I got to ask you a question. What is the first word typically out of the value proposition or elevator pitch? I exactly. Sometimes it's we. And and if you're listening to us, here's the interesting thing. If somebody says, who are you or what do you do? Let me be clear. They don't care really about what you do. They care about what you do for them. And in today's world, where everyone does have a camera and a microphone and we get sold to all the time, you might start with the word I or we, and they they may automatically shut down. So what you want to do is you want to actually articulate the audience that you serve. And so I'll share with you mine, the audience that you serve and then what pain point you your serve.

Mitchell Levy:
And so I've got a couple of different businesses, probably three or four I'm currently running. Maybe more, but. What? And sort of like you, I'm a big fan of automation. So you take a business, you put on automation, you put somebody to run it, and then they call you when they need you. So the the one where I am working with CEOs and working with leaders inside organizations, I have a three word C pop. I just reminder, C pop is customer point of possibilities. So let me share what it is and what I typically might say. So this is for you to think about. I typically might say the clients typically attracted to me, and then I'll do a small space. So the clients typically attracted to me. Ceos lacking fulfillment. And then I just let the I let the mic drop because if the person is on the other side listening. You can be one of three people, right? That's not really for me. I don't have any interest. But you. You gave me the good. Hmm. That's interesting. You can either be a referral partner like you go. Oh, my goodness, that's somebody I need to recommend for you. Or you could be a potential prospect. And the most natural thing for you to say next is Tell me more. That's what we teach in the book. That's what we teach in the course is, is you want to be able to articulate this concept of your kpop. I'll give you one more which is which is more broad for for the training programs that I have. We have something coming up called the Ultimate Credibility Boot Camp. And so when I when I'm in a much broader audience. The C pop I use is now eight words. Leaders living their values and making a difference. And it's really interesting to me, I. If you look at my website, you look at my social, it says leaders living their values everywhere. I have a podcast called Leaders Living Their Values. And I was talking to somebody and and I shared with them the spot. This is like this guy in Mensa, super brilliant.

Mitchell Levy:
And I go, I told him, I said, Pop. And he just said, I'm making a difference. I go, huh? And he said, Oh, yeah. And making a difference. It's the end of your kpop, pop. You forgot to mention that. I thought about it for like five, 6 seconds. I go, You're right. It's I got to add it. And I haven't added it every year, depending on when you see this. I haven't added it everywhere yet because it's relatively new. But one of the one of the concepts of of being credible is being coachable. And he was right. It was a nice way to clarify down or to narrow down the audience I'm going after and I'll so I'll leave. One last statement is. We've been taught to to broaden the scope of who we go after and be as broad and big as possible because we may not want to lose our clients. Well, guess what? The broader you are, the better chance you are of losing your clients. The more narrow and focus you could be of providing a service that they actually need, that they're actually asking for, that they're actually interested in. If you can actually articulate in your C pop. Either leaders living their values and making a difference. If that's you, you may want to know more. There may be a service or offering that we have that's important to you. So I'm just curious what yours.

Brian Kelly:
You're asking me, right?

Mitchell Levy:
Yeah. Well, generically, everyone. But now that I ask you.

Brian Kelly:
Yes, I love it. Because as you're I do this by habit. When I hear someone like you, you're basically training. You're teaching at this very moment, I'm taking notes and saying, what would I write? So I've been writing a few of them. I know they're not perfect, but yeah, this is where I love to tell folks, so I'm uncomfortable with this, and that's why I know it's the right thing to do right now. That is that is that is how we should operate every single day as successful entrepreneurs is get comfortable with being uncomfortable. I forget who said that. I love giving credit, but anyway, I've got a couple. They're going to be horrible maybe, but we'll see. The first one I came up with, I'll do that one. Entrepreneurs hire me to acquire massive exposure for their business. Doesn't go a whole lot into emotion. And then I serve. Let's see, that was the I. I started with I brother. That was awesome. Help entrepreneurs having their voices heard would be a that's a little bit better.

Mitchell Levy:
That's closer.

Brian Kelly:
Yeah.

Mitchell Levy:
All right. So let's do you mind if I drive this for a second? So notice what I did. It's Brian. I asked permission to be the coach. Right. And sometimes people are not comfortable, and that's okay. And it just, you know, I asked him ahead of time just so that we wouldn't, you know, I wouldn't want to step on anyone's toes. So I, I, I've done this exercise a thousand times, and I'm really good at this particular one. And and so do you really feel your, your audience is entrepreneurs? Is it any narrow that any bigger? What would he who who do you really serve? Who pays you?

Brian Kelly:
It is, it's entrepreneurs. They're the people I love to work with and they fit because they have positive mindsets. They have can do attitudes. They struggle like everyone else. And I'm here to help them with their struggles to make those struggles less painful.

Mitchell Levy:
Now, you know, entrepreneurs is really big.

Brian Kelly:
Yeah.

Mitchell Levy:
So is it is there a particular industry or a vertical or size of entrepreneur?

Brian Kelly:
Yeah. Usually when you say size, meaning size of the company, maybe our team, you know, like a team of 1 to 5, someone that's not 100% completely ready to go. You know those that are looking for help. I love teaching and helping people. So yeah, it would be those that are in the point where they're ready to expand and scale their business and get more exposure.

Mitchell Levy:
Okay. Got it. And then. You just said it. So what are they looking for? Is it is the pain point or pleasure point? So a C pop is either a pain point or a pleasure point. So. Is it? Which do you think resonates more with the audience you're going after?

Brian Kelly:
You know, it's a great question and it's a two part answer, I think both because the pain point would be helping them to get more massive exposure, which is a pain point for everybody trying to get more. And the pleasure point is to getting their voices heard.

Mitchell Levy:
I don't like the word massive exposure because it means so many things to different people and it's very cookie cutter and and me personally, because when you're standing on a on the roof of a supermarket and there, let's say. I don't know where supermarket came from. And there are like 100 people in the crowd and you're holding a megaphone and you're saying something. You are getting massive technical exposure, but you're just shouting, Who hears? Right. I just came from Nashville and when I went out one of the areas, there was somebody with a megaphone talking about God and preaching to everyone. But not many people were sitting there listening, so they got massive technically exposure, but I'm not sure. Right. So. And I. Curious about. Let's go back. Is it entrepreneurs or business owners at 1 to 5?

Brian Kelly:
Hmm. Business owners.

Mitchell Levy:
Okay. And then.

Brian Kelly:
Ah.

Mitchell Levy:
Now I love the concept of wanting to be heard. We're getting more exposure. Those are two things you said. But ultimately, what is the business owner when they work with you and they're there getting heard? What what are some of the things that they're getting out of it? What are some of the benefits they get?

Brian Kelly:
They're establishing incredibly high value, powerful relationships along the way with other people that they can leverage. Joint venture with. Partner with. Yeah. Yes. It's about it's about building very strong, very powerful relationships is really the bottom line. I'm getting goose bumps, man. You are asking incredibly awesome questions. I love. This. It's almost like you've done this before, like you said. Hmm.

Mitchell Levy:
So were they afraid of building business relationships before or they just weren't targeted?

Brian Kelly:
They didn't have the vehicle by which to do it in such a beautiful, organic and non-threatening manner. You're not selling. In fact, we're doing it right now. We're establishing that relationship. It's through this very model of doing live shows, how this all occurs. So you're not selling them. You're not I'm not charging anyone to come on my show. We're having a conversation. Sometimes I will end up being their client. I don't look at it as a one way street. I look at it as a two way. And I'm not looking to immediately make money from any one person that comes on my show. It's establish a relationship. If something's there, it will come out organically and it's been doing that.

Mitchell Levy:
So I have something very interesting for you to say. And let me let me give another example before I share yours. One of my favorite women in the world, besides, of course, my mom and my wife and my sisters and all that.

Brian Kelly:
But.

Mitchell Levy:
How about one of my favorite business women in the world? I think I can get away with that one woman by the name of Jill Fisher. Jill's a hypnotherapist, and I've known her for three years. And and here's the problem. I have never been able to recommend her before because in a business relationship world I don't really know how. I knew she'd be good at what she does, but I didn't know how to recommend a hypnotherapist. She was giving me a technique. Hypnotherapy is a technique for her to accomplish what it is that she does. So we went through the seed pop exercise. This was probably about seven ish months ago. Her life has changed a lot since then, by the way. And her see pop is four words. So can I share if you mine, please. Lost mums reclaiming themselves. Hmm. That interesting. And now I could do her tell me more and tell you who gets attracted to her and why. And by the way, sometimes when I bring up Jill's example, people go, Hey, my wife needs that. But just that happened a week ago. And I understand lost moms reclaim themselves. Being a hypnotist is part of the technique. I think when I'm thinking about you using live shows, you gave me this idea as you were talking. Yours is four, too, by the way. And and now, by the way, just because I give it doesn't mean I give it. It's just what I heard. And you could change it and think about it. And what was interesting is the using live shows coming on the air. That's really cool stuff. But that's not your pop. That's the technique, right? What you really do with the clients that you take on is you want Are you ready? Where you go? I would say your c pop is. Business owners building relationships.

Brian Kelly:
I love it.

Mitchell Levy:
I know it's very simple. And that's it for me. Oh, nice. So would you mind saying it? I'd love to. I'd love to. So I'm going to say now here's what happens. There's a couple of ways we could practice. I would say what you see, Pop, but my guess is somewhere between 30 to 40000 people know what the word psy pop is. So that'll change next year. I will I will get about 250,000 people know about psy pops. But in total that word gets known, that acronym customer point of possibilities. Until that gets known, what you might you could either say I'll say what your c pop you could try that or you could say. Types of clients typically attracted to me and then do a pause and then say it. Now you you what you want to make sure is there are two separate those are two separate things. You're basically setting the stage for you to share. Four words that should drop like a bomb.

Brian Kelly:
Gotcha.

Mitchell Levy:
All right. So let me let me start with just saying, if you don't mind, Brian, what's your see, Pop?

Brian Kelly:
Business owners building. Relationships.

Mitchell Levy:
So. So I'm going to say yes, I'm going to say something that we don't normally say on radio. For me. What happens when I don't know if you can't really see this. The hair on my arms and radio. The hair on my arms are standing up. When when somebody says the words that resonate with them, that alignment. It's something that I can feel.

Brian Kelly:
Yeah.

Mitchell Levy:
And when you now look at your website, your websites and your web presence and how you speak and what you do, what you have to recognize is that this this Kpop is your compass. And when you now make decisions of how to show up and how to how to talk to people, the decisions you're going to make is going to be based on this compass, your kpop. And and Brian, here's the cool part. When you make decisions based on your compass, your behaviors will be in alignment with your compass. So when your website, when your asynchronous presence is in alignment with that, so when you update it to all be focused on you basically helping business owners. Now I said it here because it was a complete sentence, because that's really what you're doing. You just don't want to put it on. If you look at my LinkedIn, it doesn't say helping, but because you're supporting your helping your teaching training business owners to really build the types of relationships they need to be successful. That's what comes first. When you start demonstrating behavior that is reinforced from your website, you're demonstrating integrity, i.e. you're in demonstrating the type of trust and credibility that will encourage people to come your way.

Brian Kelly:
Hmm. Powerful. And I got goosebumps that moment when I said it, so it was on both ends. So you felt that.

Mitchell Levy:
It's super cool. Well, thanks for letting me play. That was fun.

Brian Kelly:
Thank you for leading that and for letting me play along. That was phenomenal. And it's always fun to do a live coaching session, which that, in a word, kind of was. And people can say, well, all you have to do is be open and be coachable. Like you said something that I wasn't always. It was that ego that would get in the way. Oh, I know that.

Mitchell Levy:
Are you? Yeah. Phew, buddy. I would say somewhere between 30 seconds to a minute it came out, but some people, it comes out in seconds. For some people, it might take 3 to 6 months because you've got those individuals have so many marketing cookie cutter approaches. They can't think in a world that's just directly focusing on the playground. Think about it this way. If you love what you do, work equals play. And so what playground do you plan? And if if you can't really think that way, sometimes it takes a while for for for me, if it's me working with them to break down the marketing cookie cutter stuff so I could really see where they want to play.

Brian Kelly:
Yeah, it's like pulling out, extracting their essence, and it's like, where is it? All right, Ryan DeMint from Chasing Financial Freedom Podcast. So that's a nickname I was given by a peer and I said, I'm going to roll with it. So I introduce myself that way to some people, have some fun with it. Oh, my goodness. Yeah, we have. Yeah. And this is so true. Lauryn Hood going back to Audible and listening to books. This is one of the reasons I love Audible. She says. I was always an avid reader as a kid. It was my escape. But as an adult, I'm actually busy and had to do stuff. I have to do stuff or be places, but I can use headphones anywhere, you know. And I said, Yeah, I do that in the car when I'm taking care of business. I won't go into that one. And other places where you normally wouldn't be carrying a book into or be able to read with your eyeballs, especially when driving a car as a great example, when going to grocery stores, Costco, things like that. That's a perfect time to drop in a book, an audible book, a podcast or whatever, but anything to keep learning, keep moving forward. So kudos to you, Lauren, and great seeing you, Ryan. It's this guy. I love this guy. Well, we're going to be doing some big things together in the future. And guess why? It's as a direct result of business owners building relationships. Baby boom.

Mitchell Levy:
That was nice.

Brian Kelly:
I got to give you one of these for what you just did for me. I appreciate you. We're going to drop some bombs, baby. Yeah. Now. Smart bombs, no awesome bombs of wisdom. Not all defines Mitchell Levy right there. And I mean, these are wonderful bombs. These are not destructive. These are constructive. It's just a metaphor. It's a wonderful, fun thing to do. Who we. My goodness. This has been this has been like, you know, I'm going to tell folks that, look, if you're looking for someone to coach you, to get you the results I've been through, I've been coached by many people. I can tell just by that little session and the way Mitchell handled it, the way he thoughtfully processed, the way he was respectful from, you know, zero to the end, everything in between. This is a guy you want to connect with. This is a guy you want to go and get results from because he just craftily nailed the berry. And I call it essence. The essence of why I do what I do. I get to I have the blessing of bringing business owners together to form incredible relationships. They last lifelong. I've interviewed people from three years ago, but I still keep in touch with today on a regular basis. And it's just been a wonderful ride. And it's so fulfilling, so above and beyond the money aspect, it is incredibly fulfilling to have these kind of friends and the people to help. I love helping people and of course they extend their helping hand, just like Mitchell just did. You just saw him do it live. This wasn't rehearsed, obviously, because I didn't get many. So, look, I just want to tell everybody I told everybody, right notes. I'm running the show and this is my second page. The first page is filled, just going crazy. And that's also a sign of a very high quality show. A guest it's on I mean is that's because of Mitchell amazing. Amazing man. And I'm so glad we met. I don't know if somebody referred you to me, but wherever you came from, God bless whoever sent you my way. Thank you so much. You're an amazing guy.

Mitchell Levy:
Thank you.

Brian Kelly:
Let's go deeper. You mentioned something that caught my ear, and I'm very curious about it. So you now are talking about or you have something called I'm looking at my notes, the ultimate credibility boot camp. Is that something we can share with people? Maybe you have. Is it on your website, which I have loaded, is it on there somewhere where I can point people to and you can describe that who it's for and people? Fantastic.

Mitchell Levy:
I actually opened up a separate website called Ultimate Credibility Boot Camp dot com. I think you're looking now at the Mitchell Levy website, which I'm sure it's listed there, but if it's not, then tisk, tisk and we need to fix it. And the ultimate credibility boot camp, if you want to if you look at the the O for those who are listening, what we do two weeks before the boot camp is I encourage people and it's it's me and I my co facilitator is a guy by the name of Lucas Root. Lucas runs operations and new product development for the Pokémon company. Oh, Brian, you want to stop there so I could talk about the staircase?

Brian Kelly:
Absolutely.

Mitchell Levy:
And and so what he and I do two weeks before is we just set we we encourage you to go over to Credibility Nation. We'll give you an opportunity to get access there. You then take the Kpop course because I'd like everyone to walk in the door with their kpop and then on day one. So it's a two day boot camp. And and here's the cool part. On day one, we teach something that nobody teaches in any school period. And if they did, I wouldn't mind. I just say it today because they don't. How can you walk in the room and be credible? Like, How can you show up? It's really if you look at the staircase is how can you just show up and be you? Not a carbon copy of you, not somebody who pretends like me when I was in corporate. I always gave the answer I thought my boss wanted to hear. How can you be that authentic person, that consistent person, that person who's credible, who's a servant leader and adds value? How can you just be you? And surprisingly, we spend 6 hours that whole first day on that and you you the action items and focus you're going to take is is phenomenal and the change will be immediate. Now on day two, we walk up the other four steps, right. It's and if I'm going to summarize, it's how do you show up credibly, asynchronously? Right. So the first section is when people research you, what do they see? Now, in this case, sometime going forward, I'm going to want to see business owners building relationships as a core component of what you do. That's when both when they research you. Now, let's say somebody it's harder with you because of your your name. And there's so many people with that same name. So there are some techniques when you have common names to actually do things in such a way where when people actually look for you, they can find you. And that's what we cover in the first segment. Second one is how do you show up consistently in social media? Some people say have a different a different look and feel for social media based on the audience.

Mitchell Levy:
And I'm going to say no, because the person who is your client wants to see you in a consistent way. If you show them inconsistency, I call that crud crud things that you do that slightly hurt your credibility. Like there are many people I go to them and at the bottom of the website they have an older copyright date. It doesn't mean they're not credible, but it's one more piece of crud. Crud. If you were growing up inconsistently across social media platforms, another piece of credit. If it's like if you go to the dentist and you have plaque on your teeth, you're not guaranteed a cavity. But the more plaque you add, the better chance you'll get a cavity. The more credit card you have, the better chance that you will not be credible.

Brian Kelly:
Yeah.

Mitchell Levy:
After that is when you do something really cool with somebody, get a video endorsement. Nowadays, you know, you can put them up in your LinkedIn, you put them up another location. I've got over 500 video endorsements, by the way, if anyone's listening and they know what I can do with 500 video endorsements, I need help. Right. Because we I've got many of them in different places, but I haven't figured out how to use them all effectively. And then the last one is how to create videos where people can see you. And clearly, Brian, you're doing this well here. And so the boot camp. I can I can basically say it will change your life in a way that you did not expect because you're going to feel more like you. And those people who get attracted to you are going to be people who are attracted to you because they they see you and they resonate with you. So you'll get cooler clients because they're going to be the clients that you actually really do want to work with.

Brian Kelly:
I love it. This is my gosh. There's like been this awakening for me, and it's been happening a lot lately where it became more and more important to live an authentic life and do what I knew felt good for me and to stop doing what I thought would just get me to success and stop doing that and be more true to myself. And what what was an alignment with my value system. And now, as you're saying this, it's further solidifying that whole path and process. And so when that four words came out, that was like, boom, that's it. That was the essence that you just yanked it right out and it was like, Yeah, and I'm at that point ready to receive, ready to acknowledge, ready to embrace and ready to go forward with it. And so, again, I will say I appreciate you for that, Mitchell. And I want everyone else to realize that this wasn't why he came on the show, wasn't the coach me? But he did. And I'm nothing but grateful for that because normally you would probably charge a good amount of money, which you should, because the results you get for people, it's all about results. Ladies and gentlemen, just in case you're wondering. And so the boot camp actually, I want to bring that back up real quick, because I just looked at the time and oh, my gosh, Mitchell, I guess we'll have to go another hour. I know that you're recovering from the COVID.

Mitchell Levy:
Maybe another hour, not another hour now, but maybe another hour at another point in time.

Brian Kelly:
All right. I was just having fun. I do that with a lot. But yeah, so definitely, folks get into this. It is ultimate credibility boot camp for those you listening and watching, is this something that you'll do more than once? Do you think.

Mitchell Levy:
We actually do this once a quarter? We may end up doing it twice a year versus once a quarter. But at the moment, we have it planned now and in December.

Brian Kelly:
Okay. And is it in-person, virtual or both or either?

Mitchell Levy:
Ooh, it's a great question we'd love to do in person. We've only done virtual so far. Okay. In person, the price points would go up pretty dramatically.

Brian Kelly:
And I completely understand that one brother. I've done those. And yeah, just getting the hotel space and all the logistics, it's a nightmare compared to just fire up Zoom or whatever webinar platform you use. So I appreciate that too. And it's it helps everybody. It's just it is it is definitely more powerful to be in person, one on one next to each other. But given everything that goes with it, this is actually a great thing to do at this point in time. And I think a hybrid model would be fine too, to have in-person and virtual at the same time. I know someone else is doing that because now that we have more freedom to move about the country, if you if you will. But fantastic. So it is once again ultimate credibility boot camp dot com. And that is coming up August 18th. That's the prep date. And then the boot camp itself is September 1st and second. I'm looking at the screen and applying the boot camp. Ooh, I like that. So learn and then do it.

Mitchell Levy:
It's one of those thank you. It's one of those things that oftentimes when you leave an event, someone will make an upsell. Right. And and you feel like you don't really have permission to ask the questions because you really hadn't thought about them while you were learning and growing. It's after you start deploying. And so, yeah, a week after the boot camp, we just have a 90 minute session to answer questions that issues or opportunities that or questions that popped up while people were deploying what they learned over the last couple of days that yeah.

Brian Kelly:
It's not done often enough, in my humble opinion, by enough people that put on boot camps and give great advice and things, it's like, okay, go and conquer the world and see you later. Hopefully you'll buy our next upsell later. But they never use not I shouldn't say never, but often they don't circle back and say, How are you doing? And What can we do to get you past whatever stumbling blocks you might have? Yeah. And Lori Anne Hood is saying love the real and rawness. Yes. Yes.

Mitchell Levy:
Thanks, Lori. I appreciate it.

Brian Kelly:
Yeah, she's amazing. Well, fantastic brother. I mean, my gosh, I can't believe it came to this. But I do have one final question for you. If you're okay with hanging on just a few more minutes. Sure. Before I do that. So the question is profound, and I ask this of every guest speaker guest I've had on my show, and it started out as kind of randomly I would ask this question on occasion, and then I realized, Wow, the answers are quite interesting. So I end every show with this question and it's an amazing question because we'll get to it in a second. But I promised everyone who stayed on with us live to the end that they would get the ability to enter to win a five night stay at a five star luxury resort, compliments once again of the big insider secrets. I'm going to put that up on the screen. Write this down. Don't do this yet. You'll have time. About an hour pass. The show will keep taking entries. And that is you want to go to this website, write this down, our WIP that stands for Reach Your Peak. That's my company, our WIP. I am forward slash vacation report. I am for such vacation. Go to that page. Enter your information after the show is over. Stick with us because you do not want to miss Mitchell Levy's answer to this unbelievably profound question. And now. It is time to ask that question. So. Mitchell One of the cool things about this question is there is absolutely no such thing as a wrong answer. In fact, the exact opposite is true. The only correct answer is yours. And that's because it's unique to you. It's amazing. And some people will have it like that. Others may take a few seconds, maybe even up to a minute. Even that is perfect because it's your answer and you are the one providing it. So it doesn't matter. There's nothing you can do wrong except just not answer the question. So with that. Are you ready? Should. Right? Oh. Mitchell Levy. How do you define. Success. Mm.

Mitchell Levy:
You know that you've lived a life well lived. That. You. Understood. Understand and will understand. Maybe it do be the other way that as you're young, you you're trying to figure out what your purpose is, what it is you want to do, how you want to serve, how you can add value to this life and. As you go through life credibly. There's one important thing that you never want to be able to say. I regret that action. I regret that statement. I regret that. If you go through life having set your goals and understanding your purpose, and you've lived your life in a way without regrets. You have truly and by the way, to me, I guess this is implied, but I need to say it in service of others. Brian, what we did today to have you articulate your CPAP where your life may be changed for the rest of your life. To me, that brings me so much joy. So that's part of my purposes is living and delivering everyday value to other people. That's success.

Brian Kelly:
Hmm. You know what's coming, don't you? Here it. Comes. Oh, my. Goodness. The man, the myth, the legend himself, Mitchell Levy. It has been an absolute, absolute joy. And I appreciate you for coming on, for coaching me, for showing your value, your immense experience, wealth of knowledge, and sharing it with everyone else openly and unabashedly. I appreciate you. I love you as a brother. I and I look forward to anything and everything that transpires between you and I. From this day forward, I consider you now a lifelong friend. I'm sorry. You can't choose your family. You're now in my family. That's just it. Sorry.

Mitchell Levy:
That's awesome. I am. I'm honored to be part of the family. Brian, thank you so much.

Brian Kelly:
Oh, yeah, thank you. And my goodness, I hate to even in the show, but we need to out of respect for all who came to watch that. No, it's an hour in length and for you so that you can heal up and complete that. Thank you once again.

Mitchell Levy:
Thank you so much. And you're awesome. I appreciate you having me.

Brian Kelly:
Absolutely. So, on behalf of the amazing Mitchell Levy, I'm your host, Brian Kelly of the Mind Body Business Show. We will see you again very, very soon. Until then, everyone be blessed. Go out there and crush it and serve others. Take care. Have a great one. Thank you for tuning in to the Mind Body Business Show Podcast. At www.TheMindBodyBusinessShow.com my name is Brian Kelly.

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Mitchell Levy

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey.


He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-one years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.

Connect with Mitchell:

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