Special Guest Expert - Noa Schecter
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show.
Brian Kelly:
Oh my goodness, do we have a phenomenal treat for you tonight. And it's not me. No, no it's not me. It is our special Guest Expert Noa Schecter. I'll bring her on in just a moment. So stick with us. Stay here. Take notes, because you are going to be blown away with this young lady's amount of experience and value that she brings to the table. I only bring the best on. That's just it. I just bring the best. And Noa is amongst those, for sure. The MIND BODY BUSINESS Show. What is that all about? For those of you that might not be aware. Well, in my 54 years of life on this Earth I've come across many, many individuals both successful and unsuccessful. And some time ago I decided to begin concentrating and studying those that were successful. I've had enough experience with those who are not. I knew what not to do. And now I want to know what to do spanning back quite a few years. And, in that time, I noticed over that period of time that when I interacted with these individuals, got to know them, some of them very well, some of them on the surface. I noticed patterns started to emerge of these very successful people and those patterns came in the form of three. And you might be able to guess what those are. That's mind, body and business. So mind, that's mindset. Each and every one of these successful individuals had a very powerful, rock solid, positive mindset. And some did it through science called NLP or Neuro Linguistic Programming, for short. Others did it through other means, but the common theme was they all had that going for them. They had a rock solid mindset. They knew how to, basically, react to situations that weren't always the best. In ways that helped them even catapult farther, and then body. What is that all about? It's actually literally about your body, and those that are successful tend to take care of their body a little bit more, or a lot, in some cases, than those who have not achieved success. And we're talking about, yes, that four-letter word called exercise. I know you math whizzes are out there, that's not four letters. Exercise is something that a lot of people do not like to do. But if you want to be successful, it's something that I implore that you do start doing on a regular basis. And it's not just exercise it's also nutrition, eating the right food. Just one of the greatest fitness gurus on the planet, he's no longer with us, he was labeled the godfather of fitness. His name was Jack LaLanne, once said, "If man made it, don't eat it." And that's all you need to know. That's all you need to know is man made it, don't eat it. No matter what kind of diet your favorite diet is, that's all you need to know. And the final prong, the third pattern, that I've noticed with successful individuals is that mastered the key aspects of operating a business, and that would be things like sales marketing, building teams, systematizing your business. And what happens is, when you've mastered, if you just master one of these areas, you will see a dramatic increase in your personal life and your business life. And that's what this show is all about. We cover different aspects on different shows. Sometimes we cover things online, other times on body. Other times we hit some areas of business. Each time it's different. But we always hit those elements, because the people I have on this show are successful. And it happens by default. And it's an amazing thing. And speaking of success, I remember going back about a decade ago, I was flown out to the east coast to meet with a gentleman, a multimillionaire, to discuss a contract, a very lucrative one. And he actually had me flown out there, put me up in a hotel, and I spent two days in his office, corner office, very beautiful, large. You can kind of picture that with a multimillionaire owning a company, full furniture, everything. And I remember one of those days, I was sitting down on his couch and he was standing talking to me. He's facing me and he said, "Brian, you know, if people just did this one thing, if they just did this one thing, they'd all be super rich." And he kind of paused, and I'm thinking I'm ready, I'm ready. The student's here; come on Master, teach me. And at that moment, he kind of coyly turned back away from me toward the back wall, the wall behind him. And at that wall was this very large, standing two-drawer cabinet, and so he went back there grabbed both handles looked at me and flung the doors open. And what he revealed was very similar to what you see behind me, and that was shelf after shelf after shelf of books. And we're talking books for helping to propel one's self forward in business and personal life. So we're talking about self-help books, we're talking up health and wellness, and we're talking about sales marketing team building. Everything was there. I was like, my, you know, my jaw was probably gassed open as he's showing me these books, like wow. And then I did something that was very odd. I literally discounted his advice. I said there's no way, to myself. There's no way that just reading stuff, books, can help you to become rich or successful. I like that term successful; he used the term rich, and I just, I ignored his advice. Can you believe that? And, thankfully, many years later, I met another gentleman, who Noa also knows, my guest speaker, Guest Expert, knows this gentleman. His name's Mel Cutler. I met another gentleman who became my mentor, ended up getting real close with him, worked with him for several years, ended up speaking from his stage, teaching his students his material, really got to know him on a deep level. And at one, one, day we were at his house, and he was walking around with his headphones on. And I was like, "Hey Mel. What are you, what are you doing? What are you listening to?" He goes, "Oh yeah, this? I'm listening to a book." I said "Wait, what? A book? Really?" And so this was when Audible was a little bit newer, and it wasn't that widespread. I said, "Well, how do you do that?" So he explained it to me, and I thought, "Wow, you know I don't like reading books with my eyeballs because, I get, I literally get tired; I get sleepy and I lose my concentration." And that's one of the reasons I didn't like that advice that I was given 10 years prior. And so I said, "Well, that's great I going to check that out." And so I started, and I downloaded a book that he recommended, and I absolutely loved it. And I started reading through Audible voraciously, I mean, nonstop in the car, anywhere I was. I was listening to books and still do to this day. And so one of the things I noticed on Audible the app as you're listening to the book you can actually tap an icon on your phone, on your device, and set a bookmark at that very moment in time as the author or the the narrator is reading the book out loud and then you can go back to that book mark and listen. And so this way now, I'm thinking, this is brilliant. Now I don't have to listen to an entire book more than one time. You know how many people including myself would read a book more than once, the same book. Well this time now I don't have to this way I can just go back to my bookmarks. So what I've done is compiled quite a few bookmarks over the last few years. And what I want to do is share one of those with you right now on a segment appropriately named Bookmarks.
Announcer:
Bookmarks born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
That's right, ReachYourPeakLibrary.com. You see a screenshot of the website there, to the side of me. And for those of you watching live right now thank you for coming on. I appreciate that so much, and for those of you listening to the recording that's fantastic. What I implore of you to do at this moment is take notes. Take notes. Get out a pad of paper. Get a pen or take notes on your device. Whatever works best for you instead of going to Web sites and resources that are mentioned during the show, write them down and then visit them after the show is over. Because I don't want you to miss a moment of Noa, because I promise you, she's coming on very soon. But real quick I wanted to describe what Reach Your Peak Library is: It's a website I developed, and I developed it with one thing in mind. And that was you. That was you, the viewer, the listener right now. Because what this library is, is a personal library of mine that I compiled over time, and the books that are in here are only those that had a profound impact on me in one way or another and catapulted me forward in one area or another. And so I've, I've compiled a list on this site right now; they're about 40. There are a number more that I've read since that qualify that I'm just falling behind and getting on here. But here you can at least go to a list, a library, so to speak, and know that they've been vetted by at least one person who's in the industry entrepreneurship success and just getting ahead in life and even the personal life. And so it will help you to quickly go through books, read them, knowing that the odds are you're not wasting your time. If you pick one of these, any of these books. So pick one, just go to the library, ReachYourPeakLibrary.com later, after the show, and scroll down a list, and whichever one jumps out at you first, just pick it. And then go grab a copy. This is not a moneymaking website for me. It's not, that is not the purpose. This is just to have everything in one place to help you, to serve you. And so what I would like to do tonight is simply play one Bookmark from one such book. And one of my new favorite books, I only read this several months ago for the first time, and it quickly became my all time favorite. And I know that because I have more Bookmarks in this book than any other before it, and that is Secrets of the Millionaire Mind by T. Harv Eker. Any of you that are in entrepreneur space undoubtedly have heard of this amazing, amazing man. And what I'm going to do is play just a one minute snippet from this book, and then we will bring on our special Guest Expert Noa Schecter. And so, take notes on what you're listening to right now. So go ahead, give a listen, lean on in or tighten up those ear buds and listen in. Here we go.
T. Harv Eker:
Rich people are excellent receivers; poor people are poor receivers. If I had to nail down the number one reason most people do not reach their full financial potential it would be this: Most people are poor receivers. They may or may not be good at giving, but they are definitely bad at receiving. And because they are poor at receiving they don't. People are challenged by receiving for several reasons. First many people feel unworthy or undeserving. This syndrome runs rampant in our society. I would guess that over 90 percent of individuals have feelings of not-being-good enough running through their veins. Where does this low self-esteem come from? The usual: our conditioning. For most of us, it comes from hearing 20 No's for every Yes; 10 you're-doing-it wrongs for every you're-doing-it right. And 5 you're-stupid for every you're-awesome. Even if our parents or guardians were incredibly supportive, many of us end up with feelings of not being able to continually measure up to their accolades and expectations.
Brian Kelly:
Powerful, powerful wisdom from T. Harv Eker. And throughout this entire book, he talks about different areas of mindset of those who are successful and those, why they have not achieved success. And here he's talking about poor people, that they are poor receivers that they don't like to accept. And it's amazing. It's amazing. It's an amazing book. I highly recommend you pick it up. And our special Guest Expert is very well versed in this book and in T. Harv Eker's works. And so this came out as a beautiful, beautiful connection. And speaking of Noa, you know what I'm thinking? Maybe we should do something like, I don't know, bring her on because she is the star of the show? So let's do just that. What do you think?
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
Brian Kelly:
And there she is ladies and gentlemen! It is Noa Schector, the one, the only. Noa, how are you doing this evening? Thanks so much for coming on.
Noa Schecter:
Doing phenomenal right now. And thank you for having me on the show. Really appreciate it.
Brian Kelly:
We are so blessed. I say we because, not just myself, but everybody watching, listening either live right now or at the recording. This is going to be a phenomenal show. I know it. And before I do a formal introduction of you, Noa, I want to remind everyone watching and listening, especially you that are watching live, is at the end of the show-so stick around to the end-at the end of the show you will get the opportunity to win a 5, there it is, a 5-night stay at a 5-star luxury resort in Mexico compliments of my good buddy Jason Nast and his company PowerTexting.com. So be sure to stay on till the end. You'll be amazed how easy it is to enter to win. It's 100 percent free. Don't charge a thing for the show nor this amazing 5-night trip. All right let's get on with it. I'm going to introduce Noa formerly and then we're going to get to know her at a deeper level. Noa Schecter is the founder of the Accelerated Leadership Academy with co-founder Phil Black and together they work with entrepreneurs, business owners, corporations and others who seek assistance in scaling their business to new levels. I love this already. They help business owners, how to communicate better whether one on one or through their signature program called Mastery. I love this. As an NLP master, hmm, one of the patterns, yes, as an NLP master practitioner and educator Noa coaches also mentors adolescence, teens and adults in many forms and settings on the topics they need help with. Noa helps them find the solutions they need to live a more peaceful, even more, prosperous life. You can learn more about Noa and her coaching and training services at TALA, T-A-L-A.L-I-F-E, life. We'll go... into the contact information again at the end of the show. With that I would like to now formally welcome you, Noa, to the show. Welcome, welcome (laughs).
Noa Schecter:
Thank you (laughs).
Noa Schecter:
So let's jump right into it and start to get into the essence of Noa Schecter. And that's what everybody is here for. We want to get to know you at a deeper level, including myself. Want to get to know you, what makes you tick, what, what drives you to become so successful. So on that note, like, you know, we all, we all sleep at night, at least I hope most of us do, sometimes it doesn't seem like it. But when you get up in the morning and, you know, your feet hit the ground, the floor, and you're about to get up out of bed, what is it that you find drives you day to day to say, "OK, this is it. A new day is upon me, it's time to get busy, go forward and live my passion and dream." What is that for you? What motivates you, Noa Schecter?
Noa Schecter:
Other people's success. When, and sometimes it's even the unknown. To start the day and not exactly know where I'm going to with the day. So, I like surprises and instead of ... I'll create my day in the morning. But at some point I say, "OK, if shifts are going to happen throughout the day I'm OK with it." So instead of say, "Thanks, I'm not going to work today according to my plan, so it's like, OK what kind of surprise am I going to have today?" So you see? It's a shift in my thinking and the words that I'm using.
Brian Kelly:
Love it. Love it. Love it. And I noticed before the show started you, you announced or you told me that you had authored some books. You told me that in your information long ago before we brought you on the show. And on the topic of books, right, we were talking about books a little earlier, or at least I was, and the importance of reading books. You know, I finally got...I smacked myself in the face and woke up and realized the importance, and it is huge importance. And it's one thing to read books and it's also another great thing to author books. And a little bird told me, Noa, that you might have 2, like, hardcopy books or books you personally authored sitting somewhere near you. Would you like to comment on those and give us a little insight?
Noa Schecter:
Sure. But first of all I want to thank you. I want to thank you so much for talking about books. I'm, like, a big fan of reading books and listening to (inaudible), like, oh I see already a book in your library I'm planning to read, so important. And it's, like, it's a word that is start to be forgotten, reading books, think it's so important. I don't know how many people you knows. I'll get out 5:30 in the morning and my hubby, sometimes, we go to a restaurant, coffee shop, in the morning and just read a book for an hour. It's so important. That's also how I write my books. I read a book and then I write my books at the same time. It's kind of inspiring me and helping me. So, yes, I do have two books right now. I have a few other e-books that I wrote. The 2 I have right now, it's the 51 Networking Mistakes that I co-author with a great friend of mine called, named Bart Smith. The other book I have, What's On Your Mind, helping people understand how to vent, how to talk and why it's important to have, like, a coach or a good person or a partner that when you speak about your issues, your problems, and you need some support, it's not just to talk to everyone. Who is the right person to speak to ... or to vent, like I called it in the group ... to whom to vent, so you can have a better and happier life. And one more thing to say about the Networking Mistakes book, this is funny, I deal with a lot of entrepreneurs, business people, most people are not comfortable doing networking events. And in this books, I realize working ... like, 2 years ago working to a one networking event, there was, like, at least in my book there's 51 networking mistakes, there were at least 30 mistakes in one event. So I came. I started discussing it with my friend Bart, and I said, "Wow." So instead of saying negative things about the person that created the event or the people who said how about inspiring people to do it right. And that's how they 51 Networking Mistakes star was born.
Brian Kelly:
Fantastic. I want a copy of that, for sure.
Noa Schecter:
You got it, by tonight, I'll emailed it to you.
Brian Kelly:
And I've seen many mistakes as well attending, you know, I've, I've run, I've trained several, I've mentioned earlier of Mel's; I also did 3 of my own events and then I've since witnessed other events and now you have a different eye for what's going on.
Noa Schecter:
Exactly.
Brian Kelly:
Like, like, where are the seat... how are the seats situated? Where is the table situated? Where are the speakers? Is everything, like, flowing nicely? In addition to what people are doing and saying at the breaks and you're like, "Did you just say that?" Are you serious? You think you're going to make a connection that way? It's interesting. So I'm really interested. 51? That's, that's awesome. I can think of several off the top of my head. I don't, I don't want to go through it, but what I do want to do is actually add to that a little bit, which is the importance of going,, just going to seminars, workshops, boot camps. It is ... I always just say, "Just show up." You never know who you're going to meet. At the same time, go with an outcome in mind, a specific outcome, maybe 2 or 3. One of mine now is always, my outcome, is to meet in person and chat with the main speaker on stage, at some point. I'm not going to go be, you know, one of these raging fans that's going to be tugging on their coattails, saying, "I need to talk to you." But I'll pick the opportune moment. And I found when I make that outcome it typically happens. And then other things happen while you're there. And show up. And then read this book 51 Networking Mistakes so that you can know the right way about going about networking, collaborating, talking, getting to know people, meeting them instead of, you know, barfing all over them, what you do, maybe, ask them how can you serve them and what do they do first and lead in something like that. I don't know. I don't want to put words in the mouth of the master of the book here but.
Noa Schecter:
You can ask me. I'd love to give some tips about the book.
Brian Kelly:
What I would like to know, if you could think of one-the biggest mistake that's the most common-what would that be?
Noa Schecter:
Why 1? Can I do 3? (laughs).
Brian Kelly:
Ok let's do 3. Let's do 3.
Noa Schecter:
Great. The first one is when you enter the room ... the one things that I would like to tell people, research the place, the event, the people that are coming to the event before, so, you know, you know, there is a saying, "You need to know who's in front of you." So you know how to dress, you know how to prepare yourself. Do I need to bring money? Cash? Credit card? Whatever, all of it. Ok? And dressing to the event; you don't want to dress too much if everybody is a casual you don't want to wear, like, a black tie. But then if everyone, it's a black tie you don't want to show up with the jeans. That's one mistake. Second one that is driving me crazy when I go to event, and I, somebody, and I give someone my business card, and I said, "Oh can I have your business card?" Then they say, "Oh I don't have one." Or they say, "I ran out" or "I forgot it" and I was, like, "What?" You know, I just gave you something of mine. You know my name, you know my business ... from my business card you know so much about me and who I am. So it's kind of exchanging information. And sometimes people say to me, "I don't believe in business cards." Ok. But I give you something of mine, so at least if you don't believe in business cards, pick up your phone and say, "Hey, let's exchange information," because it's, like, exchanging energy. And the third one, it's the 80-20 rules. I know you know it. Be curious. When you go to the event, don't say so much about ...most people like to say here's what I do. And they go on and on and on and on about what they do. Or they say, "I have this business and this business and this business, and they don't understand you've just lost your audience. So be curious and care about the person that is standing in front of you, because you understand that, Bryan, it's all about the connection. How we can connect with each other first and then if there is a connection it doesn't matter what you say after. The whole idea of entering the room to network is have, to continue to have that connection that your career. It's like fishing. I go to the ocean, fish the fish. You're not going to eat it right there. You've got to bring it home. And maybe freeze it, maybe cook it. I don't know, maybe sell it. But you just got to fish.
Brian Kelly:
I love that. Yeah. And, you know, being that you are an NLP master practitioner that makes you a phenomenal resource not only as the author of the book but to help people, to show them how they can build rapport instantly with people that they meet. You know with the matching and mirroring and other techniques that come through NLP training that, you know, once I learned that, Noa, that was, like, that was a, that was a godsend to learn that. Before that I didn't care to meet or talk to people. I love people. I just didn't want to talk them. And didn't know that the reason was why I didn't know how. I didn't know how to do it properly. And once I learned through NLP training how simple it was and how quick it can be, I'm now everybody's best friend all the time and I'm happy. I love meeting people now in the elevator, when it's quiet I'm the one that talks. And it's not belligerent, right? It's just something I'll just survey and see what's going on and I'll say something and always get a smile crack. And you know with everybody ... I'm not looking for business transactions with everybody I meet. And to your point about you know the fishing, you're not there to you know eat right away, you're develop, develop a relationship, to start it rolling, so very, very valuable. Can't wait to devour this book. This is going to be phenomenal. Do you happen to have it in Audible form yet?
Noa Schecter:
Yes I do.
Brian Kelly:
(Gasps) Oh, it's my next one. Right on.
Noa Schecter:
Right?
Brian Kelly:
Next.
Noa Schecter:
I have it in PDF. I have a hard copy and I have it in audio.
Brian Kelly:
Very smart. I'm curious did you personally, did you personally narrate the book or did you have someone else do it?
Noa Schecter:
No, I had somebody with a wonderful voice ... author of this book Bart's made. After all, I have a little bit of an accent. So we realize it's not such a good thing to narrate the book. So we decided to let Bart narrate the book.
Brian Kelly:
Oh that's, that's fine. I was just curious, because I was, we were talking before. I'm writing the book myself and wanted to know what level of effort that takes to then once you've written it now to voice It. I heard it's not a small amount of effort, that it's quite a good undertaking there. So kudos to you both for putting that out. I can't wait. That's my next on my list. Everyone listening this is, this is not a show to promote a book, just so I get that straight. But I already can tell just from 3 of the 51 mistakes that people make, this is a book I want to pick up personally. Because I, I have in the past gone to many network, networking events, boot camps, seminars, everything we mentioned, and can always get better, can always improve. I'm sure there's things in there that I've never heard of. Yeah. Fantastic. I'm looking at my notes that I wrote. I'm writing notes, so if you're not writing notes and you're just sitting there watching and listening there's no excuse. All right? I'm having fun with you now, but not you, Noa, but with the listeners and viewers out there. I'm the host. I'm running everything: I'm the director, I'm the producer, I'm the co-star. This is the star right here. Yeah. So write notes; take notes. You know, that's just you know ... writing, authoring a book, learning advanced skills in NLP for mindset, you know, being an entrepreneur takes a lot of different skills, usually, specifically, because many entrepreneurs start out on their own, solo-preneur. And so now you have to master sales, marketing, team building and copywriting, website building sometimes, it depends on if you're on a shoestring budget. So being a successful entrepreneur, Noa, what would you say, and I'll give you not just 1 this time, but, what would you say are the top 3 skills needed to be, become and maintain being a successful entrepreneur?
Noa Schecter:
Ok. Few. First of all, to know how to fail but change it. It's not failing. It's learning experience. I also, I shared with you before, I also work with many entrepreneurs actually in Israel, also here, people that's starting their own, their own business and it's, like, it looks ,,, you know, from the outside, we all hear about this person became a billionaire overnight or did an exit or he's very successful. But people don't know how many nights him and his teams were awake. How many times they, they, they were, like, working out of the house or they didn't have money, barely any money to buy food or they were couch surfing. Nobody thinking about this, like, "Oh, he did it. It's so easy." Or they don't know how many times they tried, they failed. They had to do it all over again, either starting from the beginning or to do something different. So people are not aware of it. So my message to everyone, as an entrepreneur, be prepared. Don't think that if you are starting now it's gonna be successful from the first, from the first, from the beginning. There is ... and have Plan A, Plan B, Plan C, that's plus number 1. And don't see your failure as a failure. It's just another way of shifting your business. That's number 1. And number 2, like, you said, a lot of entrepreneurs today, they, when you were at the beginning you're doing it all. Ok? The problem: you don't have the skills to do it all. I just ... I'll give you an example. I just worked with a guy today, he's in Poland and he's creating a workshop for entrepreneurs in Poland, and he reach out to us and I need you there. Can you do one day workshop in Poland? I said, "Of course." And I see the e-mail that he sent with the brochure he created, I almost had a heart attack-so many spelling mistakes and grammatical mistakes. And I said, "Listen. In Poland, hire someone for $5 and just creating it right." So ... many people, you know, have the impression that I need to do everything by myself, not realizing there is so many resource around you and, and team around you that can help you. Like, you know what you're good at and continue to do it. And there's something that you know that you're not good at, look around you. Who's on your team that can help you? Or whom can you hire in a minimum pay that can help you to get to where you need to get? And number 3, entrepreneurs again because they're starting and, like, very lean, they don't have the budget, or they're working 24/7, they don't rest, or they don't celebrate. So one of the things I tell them, sometimes, when I work with our client is, like, "Hey, when is the last time you celebrate your success? When is the last time you turn off your computer, turn off your cell phone and just go out and have a good time and connect to people, connect to nature? Do something different, sometimes, doing that different, or, even like I do: go and read a book in a library, in a coffee shop. Sometimes just these action help you to start thinking out-of-the box and maybe find a solution that you need to find to help you move forward in your project.
Brian Kelly:
Nuggets of wisdom. Beyond compare. I mean, good grief. Know how to fail. Be prepared. Plan A, Plan B, Plan C. Failure equals shifting your business. Yeah. And one thing I learned, as well, as, you know, you want to get good at failing and failing fast and failing often, because every time you do, takes you that much closer to that level of success. And that's what keeps many people from ever succeeding is the fear of failure. And if they fear it and then it happens then, oh my gosh, their world is turned upside down. I failed. I'm a failure. No, you're ... that's just one of many that he will go through on the path to being a successful entrepreneur. So, I love that. And then about, you know, you can ... You don't have the skills of every position. Absolutely agree with that 100 percent. You know, we have what is called a core competency. And I had another mentor who was very good at pounding that in my head and said, "Brian, you're your core competency is this, not this other thing you're doing, so delegate that." I said, "Ok." And I started doing that. So I brought on apprentices, and, my goodness, what a liberation, liberating feeling. Thank you for those likes and loves. What a liberating feeling that was to get help and get help of people who were more adept in those areas than I was. I just told them what I wanted to do and didn't have to worry about it, phenomenal. And then celebrate. Oh thank you. Thank you. You just gave everyone here permission to celebrate, to take it easy, to enjoy it, to ... you know what, look back. Even if you have nothing but what you consider to be failures, look back at those as accomplishments of that's how many failures farther, closer, to success you now are. You know, like I would say in the fitness industry, if something called for doing 10 reps, like 10 pushups, and for whatever reason you're able to only do 7, and you gave it everything you've got. But what do we as humans typically like to do? We like to kick ourselves in the butt for not completing all 10, because the goal was, was 10 and we only did 7. And my thing is I always say no, no, no it's not that. Since you gave everything you had that's all you could do. Period. End of story. Instead of kicking yourself in the butt for those reps you didn't do. Rather pat yourself on the back for the reps you did complete, because you gave it your all. And guess what next time you'll get more done because you gave everything you had. So man. Oh, those were unbelievable nuggets of wisdom.
Noa Schecter:
Can I add something to that?
Brian Kelly:
Yes, please.
Noa Schecter:
Remember Thomas, not remember, but Thomas Edison, ok, before he invented the lights, right? The light bulb. He said, and people came to him and say to him so many times how can you do it, failing and failing and failing? He said, "I'm not failing. I'm just learning what, what to do not what not to do." That's it.
Brian Kelly:
Exactly. Exactly. And it's a process and so many people fall for that shiny-object syndrome where they think they all have to do is join a network marketing company and pay a monthly fee and they're going to become rich and there's not going to be much effort or failure involved, it does ... nothing works this way. Nothing works ... to become successful, it takes, it takes hard work, it takes discipline, it takes, it takes thick skin, and it takes drive, and it takes having a big huge why. What is your why? That you will never stop at what you're doing because of that why. There's so many awesome things, I don't want to take over the time here with that, but, because this is Noa time. You know, it's, it's, one of the biggest daunting things for most entrepreneurs that I run into, and ... I'm no different, is how do you acquire customers? How do you get clients? What is the, what is a great way to do that, or ways to bring in customers and clients? Because so many people that I run into say, "Well, yeah that's all great well and good, Brian, but how do I get the leads to begin with? How do I get the customers and clients before I go changing all of my trainings and make it better?" So for you, Noa, how do you personally build a successful customer base?
Noa Schecter:
Like you said networking, and I network everywhere. So instead of calling it networking how about I connect?
Brian Kelly:
There you go.
Noa Schecter:
That's how I see it. I connect with everyone around, because other people. So for me it's natural. I can go to the supermarket then I connect with everyone. First of all, I think it's very nice, to people that serve you, always acknowledge them. So it's really genuine for me. Like, smile at people, smile at people around me and I said I tried. Sometimes it's, it's our nature to judge people but you never know who is in front of you. There are so many amazing people around us. You don't know who I am; who they are. Yeah. They don't know who I am, too. But you don't know who is in front of you. One of my dearest friends today and a mentor, an extremely successful person-here's a good example. I went to an event in Arizona 2, 3 years ago. Don't know anyone. And this is a gentleman from the back of the room, at this, late 70s. Ok? Waving at me, so I'm waving back. He's waving back and we start waving. And then I said, "Why he doesn't get up?" So I walked up to the gentleman, and I realized that he cannot move. So we having this amazing conversation that night, he became my mentor. He became a friend. We call each other almost every... once a week or once every two weeks. And this is just network. And now he said to me, "Noa, I want your success. What is it that you need? That I would love to help you." And we are working on a few things together right now. But you would never know. Just be good and genuine and the success will come. When you connect with people, and it's only for the business, they know it. And you'll see, they'll walk away from you, or the body language, you can tell it on the body language. But when I connect with people, because I care, at some point, I get a referral. Or they'll say, "You know what Noa, I know you have a great program, you help me. I swear to you "... I shouldn't swear. Sorry guys (laughs). Before January, like, it was I think December, one of my dearest friend said, "Noa, I want to take you for, for lunch before the Holy Days." I was like, "Ok. Let's go for lunch." We're having a great lunch and I should shared with her a program that I created how to achieve goals. And I'm sharing with her and showing her how does it what happens and why people fail on goals and then all of a sudden she is, like, "Ok coach me." I say,"Ok, thank you so much. Let's set up time," because she's treating me for lunch. Correct? So I want to give something back. And she says, "No, you don't get it. I want you to be my coach." I was like, "Oh why?" She said, "I know, I know you're going to help me a lot. I know you're going to push me and what you wrote here, I want it. I want you to show me how to do it." I was like, "OK." So you never know, drive your car and call people you haven't talked to them for long time.
Brian Kelly:
Oh yes.
Noa Schecter:
You know, show people that you really care about them, not just when I have an event I call people. Christmas come, everyone in my phone book getting a message: "Hey, Merry Christmas." You'll get that probably next year, too, Father's Day. I just go and I connect, send a text; show them I think about you.
Brian Kelly:
Fantastic, fantastic. So connecting it comes down to connecting ladies and gentlemen. And it comes down to personal relationships. Yeah. Many do not like hearing that. I know that I didn't used to like hearing that. I'm a automation guru, I guess. I've been called... I don't like the word guru, but I'm really good at automation. And I always love doing that rather than connecting with people in person. That was the old me, but I thought I could, you know, reach the masses much quicker than one-on-one, one at a time, face to face. I thought that's not very efficient. Let's blast an e-mail out to a couple thousand and get there quicker. Well I found out over a many times of trying and decades of trying this literally 20 years, Internet marketing, that it comes down to personal relationships, whether you like it or not, that is the way to become successful. And so yeah it's good to gain the skills necessary to interact with people. And again I'm going to do this. This was not Noa ask. She did not ask this. I'm plugging her book and it's 51 Networking Mistakes, and you are co-authoring with another gentleman, is that correct?
Noa Schecter:
Yes (inaudible).
Brian Kelly:
Fantastic. So, there we go. Let's see. I wanted to bring up another ... so that ... when we as entrepreneurs go through our daily lives, there are lots of peaks and lots of valleys. (Inaudible) Sometimes it feels like the peaks are insurmountable. They're just hard to get over and climb, where we can coast back down and have a good ... easy sailing. So let's talk about the good times. Concentrate on that for the moment, and let's talk about moments during your business, Noa, where things felt like they were going good and you felt that either an event occurred or that you had a period of time where things were just clicking, what would you call your most satisfying moment thus far in your business?
Noa Schecter:
There's so many I cannot say one because we deal with people not machines. Like when you are in front of a, like, you, let's say you send 5,000 e-mails and 2,000 response to you, say "Wow that was a success." However, with people I cannot say one way of success. There's so many ways to see success. Success could be a person that I reach out once in my life. You will call me and say, "Hey Noa, thank you for that advice ... change my life." That's a success. Successful could be my clients, you know, moving forward ... and achieving their goals. That's a success, too. Success is someone say, "Hey Noa, I didn't take a vacation for so many years and now I'm doing it." There is no one way of achieving success. And for me personally, if I have a goal and I achieve that goal it's a success. But I think the most is when I influence others, which, whether it's personal friends or clients, and they get something, for me that means success.
Brian Kelly:
Yes. And so on that can you think of one specific moment that was, you say there are many, just pull out one you don't have to name names. I can tell you've got it already.
Noa Schecter:
Oh yeah (laughing).
Brian Kelly:
What is that one specific moment that you've truly found to be satisfying?
Noa Schecter:
That happens, I think, 2 years ago I went to the supermarket by my house, and I see a homeless guy had Downs, start talking to him, I say, "Hey, good morning." You know, like, talking to him like this is my friend, I just haven't seen you in a long time. And he said, "Good morning," and ... and all of a sudden I see this beautiful blue amazing eyes and I was like, "Wow what a beautiful eye. Are you hungry? You want coffee?" And then all of a sudden, he gets, and he was so modest, he said, "You know that's OK, just get me coffee." And because he was so nice, I got him, breakfast, lunch, dinner. I mean I came out with a huge bag. And I start talking to him, and I see that he likes to read, talking about reading, and I said, "What it is?" He said, "Well, I love reading, but I don't have any books." I said, "Don't worry." I run home and I got, like, 5, 6 books, giving books, and we start having a wonderful conversation and I'm talking NLP to him and he said, "Oh I know NLP, and I used to do research about the brain." And he's about 23 years old. So he tells me about the research that he does and I was, like, "Ok is or is he high on something or this is real?" But I realized the language was very nice, profound language and I'm talking about the brain I know him; he gets it to everything I said. He said, "Yeah, I know." Oh, I said, "Ok something is off here." So we starting to talk to him and talking to us say, "Hey. Why are you on the street?" And he was like ... "You don't belong here." And he said, "Well my girlfriend dumped me, we had to find ... I said, "Seriously?" So you want to say to me, now I knew immediately I have to help him. I got to get him out of the street fast. Him telling a story, I got, I don't have much time to, for a therapy or a session. I said, "Listen buddy, do you want to tell me everyone has a fight with his wife, girlfriend, whatever, they should enter on the ... finished end up on the streets?" Wow. So I didn't buy the story, start talking to him, and then my heart was like racing. I said, "Something wrong here. Something doesn't make sense." And I start checking on him, and I notice, like, in the afternoon I came to check on him. This guy is, like, I think 6'2", nice, handsome guy. So I brought my NLP book and I start doing NLP on him in the parking lot (laughing).
Brian Kelly:
Nice.
Noa Schecter:
Short story, I connected him with his mom that afternoon. Make sure he calls his mom. We bought him a ticket. Next day he was on the train back to his home. He went back to the university, graduate, like, I think 4.0, and I think last one I heard that was a few months ago, he is, he was applying to a med school.
Brian Kelly:
Wow.
Noa Schecter:
So, talking about something (inaudible). And this book, What's On Your Mind? Actually he helped me to write the chapter about him. We wrote it together. And, when he needed some money, so I gave him I think a $100 or something for the trip, I gave him some money for the trip on the bus. But I say, "Hey you know," ... and this is something very important. You just don't give money to people. Let's say, "How about that? You're smart. Your writing skills good. For the next few weeks I want you to help me with my writing." So he helped me. And then after that I hired his services or extra time so I become his boss. I became his boss at some point.
Brian Kelly:
So what a phenomenal story. I mean my gosh. Yeah. You weren't just his boss, you were his mentor, you were his savior for a time there. How amazing. So, that's. So, ladies and gentlemen these are the kind of people that come onto this show. Time and time again, they're heart centered, serving centered. They are there to help and give. She did not use the opportunity to say this was the most satisfying time in my business. This is more of in-my-life. And which, you know, business is a relationship. It is this. There's no, no real big difference between business and personal life when it comes down to the fact that we've already discussed, you must develop personal relationships. And the beautiful thing is how that kind of segued into the assisting and working in your business with you. That is just one of the most ... that is a rock star story right there. That is amazing. That, you know, it'll be phenomenal if you are ever going, if you're doing a seminar on your own or webinar is to bring him on as a guest speaker and, and help to talk about that story. What? That is awesome, Noa. That is phenomenal. We're done. That's it. Mike drop. Boom.
Noa Schecter:
Oh my God, Brian, this is only one story. Do you know how many stories I have?
Brian Kelly:
That's, that's great. And that's why you probably have, you know, 7, 8, 9, 10 more books in you, because that's what books are, are phenomenal about, you know, storytelling is the best part of books. But real quick, we are getting low on our time. It happens every single show. I had a couple more I wanted to ask you. Not that there's a quota to meet or anything like that but I went, pulling out the most pertinent questions that remain, and I opened the show by talking about I have recognized that there are patterns to success. There are many patterns to success. And for us to become successful all we really need to do is model or copy those who are successful by following those patterns. Do you, I believe, there is some sort of pattern or formula for becoming a successful entrepreneur?
Noa Schecter:
Yes and yes. There's your (inaudible). First of all, I believe that, and again you don't have to believe me, it's my philosophy. It's the thing that, I'm working with so many people I start realizing that actually things are individual. There's no one pattern. I don't like to put things in the box, as you already noticed that. It's about my personality. So, everyone has a different pattern. Every one of us has a different strategy for success. So when I work with my clients, it's not about me. It's about what is their strategy for success. What works for them? And then when we find what works for them, now we are amplifying it and bringing it to the next level. And something that doesn't work, sometimes, is it real? Or it's a story. It's a story that they created. For example, working with people they need to sell more or they need, like, insurance people. I have met that some talking about MLM. We did, my business partner and I did some workshop for World Financial Group, and I remember asking them, "Hey, your business is all about being under out there and connecting with people." I remember I asking one of them, "Hey, how often do you go network?" And he said, one of them said, "Once a month," and he was proud of it. And then I was like, "Are you kidding me? Once a month? At your kind of a business, you need to be out at least 3 times a week, because that's how you get, to get people and engage with people. And it's true. I heard that later that he'd start taking it more, more seriously. He start networking 3 times a week. And of course this affect his business. So, for someone it's maybe to learn how to do better marketing, online marketing. For someone he's, like, maybe we saw learning how to sell, how to increase my selling. For someone like you, like you said I need to read more and I need to connect with people more. It's very individual for each person. So that's one thing. If there is something prominent that I tell to people and I share with all my clients and my friends, it's all about your inner world. What is the story that you have in your inner world? Because ... here's it's true. And I didn't say it. There's so many research about it and you can go and check it. I'm sure one of your books saying it. Your inner world is actually creating the results that you have in your outer world. What do you mean? It means that when you have thoughts, right? When you have a thought you have, you're going to focus on something, whether it's successful or not successful, that thoughts will create a meaning. You're going to give it a meaning. The meaning that you give to that thought will create an action, that action creates results. For example, you drive there's a freeway, you're on the freeway. There was an accident or, or there's something that delayed your driving home. So you can say, "Oh my God, bad delay, bad weather, bad freeway." That's the meaning that you ... that this is delay so bad. The action that you take, it's interaction, you're not happy. You go home. You're upset. Your day's over. The results? You may come home and you're upset at your wife or your kids or your loved one, it doesn't matter, but it's negative. Or you can change it to say, "OK you know what? There's a delay. Maybe there's a coffee shop here; maybe I can see the ocean in my right side. Beautiful day, maybe I can go for a little walk. Enjoy my day." And now this is the action that you're taking. The results: you feel happier. So it's all about what you see and what kind of translation. How do your inner world translate the actions, the things that happened to you in life?" I prefer to use it for positive way versus negative.
Brian Kelly:
Yeah I love that. In NLP, as you, that's called the IR, Internal Representation, that each of us have, that we all run certain filters. And we could be, you and I ... I won't use you, because I want to use a different example. Myself and another person could go to, let's say, a gathering, maybe a celebration. We'll call it a party. And we're both at the same exact party standing shoulder-to-shoulder and experiencing the same exact experience. And then when we leave we might have completely different opinions of how it went. It's like, wait. Weren't we at the same place? I mean, I had a blast and this person's complaining that the air conditioner was too high or too low all night. You know, and I'm like, "Really? That's what you got from this?" And it's because of the filters we have developed over time that program our subconscious mind, we're getting deep now, that these internal representations that Noa is saying much better than I, because she's speaking in actual English instead of me going down this rabbit hole, but that's where it all comes from. And what I completely, firmly believe and everything you just said Noa because it's, like, that thought, your thoughts become your beliefs, your beliefs then transition into emotion and then once that emotion hits that's when we take action. And that action or inaction, that becomes the results we currently have in our life today. So everything you, you think about is what has created your reality today. And at first, when I first heard that I was, like, "Whoa that's a little woo woo; that's a little kinda out there." But it's actually really true, because I have reprogrammed my mind using NLP and that sounds a little woo woo by itself but it's really simple, really quick. And it's a science and proven. It works and it's a life and game changer. So Noa is a person to reach out to if you want to change your mind for the better, because, look, she did it for a homeless young man at 23-years old who is now graduated and success in his own right. Do you think it works? Well, yes. She, she didn't go into detail what she did but she took him through some NLP processes right there, and that just changed his world for the better. And so it's an amazing, amazing science. I had to give that shout out to NLP, Noa, because it's so powerful. Thank you for bringing that all up, for sure. Ok, real quick. We're really toward the end. I was going to let you do 3, but we're gonna bring it down to 1. And this is an easy one, I hope. You talked about, well, you gave us all permission to have fun, right? To go celebrate. What is one thing you love to do personally that, just, you detach from the business, you detach from your phone and e-mails and everything, and just go let your hair down and relax and have fun? What is that for you?
Noa Schecter:
Not exactly relaxing. I go salsa dancing, because when i did salsa I can't talk and I can't talk. I mean there's no thinking about the business. I got to pay attention to what my partner is doing. Otherwise I find myself on the floor.
Brian Kelly:
I love it.
Noa Schecter:
There's something about the music, about the move, and I was, like, this is my secret hobby (laughing).
Brian Kelly:
Fantastic. And it also inherently involves a form of exercise. So that is absolutely perfect. And I just wanted others to have an example of, just an example, it doesn't mean that's what they have to or need to do. But, you know, without hearing a concrete example of what other people do to have fun, well it might be, "Oh that's all? It's just going out and dancing. Cool. I can do that." You know they might have been thinking too big and thinking I don't know what I'm going to do to celebrate. I haven't done it in years so how the heck am I going to do it now. So thank you for that. We have one more. And it's a, it's a, like, a driving question. It's a really good one that I ask every single guest that has come onto this show and it's an amazing question,and it may take some time to come up with the answer. And this one, yeah, there's only one answer; you can expand on it, though. And but before I jump into that, and everybody stick on because before I do that, what I want to do is show everyone watching live and staying here to the end of our show, how they can win that, remember, that 5-night stay at a 5-star luxury resort in Mexico. This is the time that you are now given permission to open a new tab in your browser or a new app on your phone. And here is how you enter. There are two ways. One is to go to the website you see on your screen (new screen display) and that is ReachYourPeakLLC.com/vacation. Again, that's ReachYourPeakLLC.com/vacation or if it's easier for you, or you just prefer to do it on your phone, go ahead and text the word peak. That's P-E-A-K to the phone number (661) 535-1624. If you need to, go ahead and write this down really quick. The screen's going away soon. Text the word peak, P-E-A-K, to (661) 535-1624. I think even Noa wrote it down just now watching her on camera, so that's cool. And oh by the way, I cannot do this without the amazing, amazing folks Jason Nast and his business partner at PowerTexting.com. Many of you were alerted of this show coming on using that very system right as we were going live. So go ahead and also write down PowerTexting.com. If you want a personal introduction to Jason, let me know. It's done. We talk about networking we talk about connections, and we have the master connector right here next to me right now. Noa Schecter. So Noa was kind of a build up to this question and I don't want you to get nervous about it because here's the thing. I've asked many entrepreneurs that have been on this show the same exact question. And to date not a single, not, no two person, no two people have answered it the same way. Some similar but not exact and not the same. And I know that someday someone will say something that a previous one did. And that's OK. The cool thing is there is no wrong answer and in fact just the opposite. The only correct answer is your answer because it's unique to you. And we kind of touched on it earlier but I want to see if we can get you to be more specific on this answer and I'll help you along if necessary. So are you ready?
Noa Schecter:
Ah huh. Yeah.
Brian Kelly:
All right. Noa Schecter, how do you define success?
Noa Schecter:
Ok. By the time I get it, by the time you are about to leave the world, looking back on your life and feel good about what you did. That's one way of success. So success for me is building up every day to get into that point. That's success for me.
Brian Kelly:
That is supremely powerful.
Noa Schecter:
It's a long, how do I say it? Long (gesturing and laughing) road to Heaven. So success is every day, set up your goals and every day assess your day and say, "How good was my day? What did I do today that moved me forward towards my goals? Whether it's daily, yearly or lifelong goals, lifelong goals that you're ... you want to achieve.
Brian Kelly:
Fantastic, fantastic. And true to form, different than everyone else. I love it. I love it. And the thing is I'm going to compile all of these answers into another, like, smaller book. Because how, how powerful is it to learn about all the different types of interpretations of success that there are out there. And every single one of them is right. That's the cool thing. They're all correct, because it's your definition of success. So it's right. Doesn't have to be mine; doesn't make it wrong does it? No it doesn't. Every one of them has been amazing. And I noticed, I remembered you had a gift for our viewers. You wanted to offer them something; I wanted to give you the opportunity to talk about that briefly. Do you have a website I can pull up while you do that?
Noa Schecter:
Yes. It's WWW.TALA.LIFE, L-I-F-E. That's one. And the gift that I have is actually, I have few. So just put the people on the show, if they're interested in getting the PDF for the 51 Networking Mistakes, after we talked about it so much, just shoot us (gesturing typing on a computer). They can even send you a message and definitely we'll send them, we'll send them a PDF for the book, complimentary, of course. But what we have, we have 2 amazing gifts for the audience. I mean, of course, we're giving 2. One gift is the DiSC assessment that they do that help people understand what is your potential. This is of, this value is $500 and the client will take the assessment and then they spend about an hour and 1/2 with me going over the assessment. And the other gift that I have actually, so it happens that we are as a company, we're doing a magnificent event April 6 and 7 in beautiful San Diego. The name of the event is Beyond Limits. Again, the value of this event, the value of this gift is $500 for 2 days. You're going to work, you know, every person going to work. What is your inner world? And how you create the success on your outer world? How to change your thoughts? You know, one of my words, one of my sentences is, like, "Change Your Thought, Change Your Life." And I do believe in it, and I work with people on that. So how to accelerate your learning and move faster in your action and creating greater results? Two days that's all about you, and we are gifting 1 person 1 ticket for this event. The rest of you, just shoot up an e-mail. We have a link for the event. I'd love to see everyone at the event.
Brian Kelly:
Fantastic. So to that end, now, how would they get in touch with you to receive this amazing gift?
Noa Schecter:
WWW.TALA.LIFE, L-I-F-E. That's it. No dot com. Nothing. WWW.TALA.LIFE. And it's The Accelerated Leadership Academy. Or they can find us on your Facebook. I'll send you the link, too. So you have it, so you can, if they ask, they could always reach out to us through you.
Brian Kelly:
Fantastic. And so when they go to that website do they call the phone number or hit the email that's on there at the very upper blue area? How do they get, where do they go from there?
Noa Schecter:
They either website, pass a message, call the phone number, whatever works.
Brian Kelly:
OK.
Noa Schecter:
We are going to respond. And, Brian, I'm inviting you to this event too.
Brian Kelly:
Thank you so much.
Noa Schecter:
You are going to be my guest if you like to come.
Brian Kelly:
Hey San Diego's got a warm spot in my heart. That's where my daughter lives. So we just went to her a few weeks ago. I can never see enough of her.
Noa Schecter:
OK. April 6 and 7.
Brian Kelly:
I have to look at the calendar on that one. Well, fantastic. So TALA, that is short for The Accelerated Leadership Academy, as you can see on the screen right there (screen display). And Noa, I want to just say thank you so very much for coming on the show, for, just, just divulging, just giving us so much value. It was so amazing. I mean, I have writer's cramp. I was writing notes throughout all of the sheets, went to the back. And I get more out of this I think than anyone else on the planet, because I'm right here with you and I love that I get to do this. And I love that I get to share you with the world and I, I so hope that everyone that's watching this either live or recorded that you are getting that value, too. You're taking notes, and you're taking action. Go reach out to Noa and get those gifts. They're gifts. That means free. By the way, free (laughs).
Noa Schecter:
Two gifts, Brian, 2. But no, not for everyone.
Brian Kelly:
There you go, first come, first served.
Noa Schecter:
Two people. But the book is for everyone.
Brian Kelly:
There you go. So first come, first serve so get there now taking action that's how you, that's one of the traits of successful people, are those that take massive, immediate and I add 1 more, consistent action. All right, enough coaching and preaching. We have to let everyone go here, Noa, it, because we're beyond our 1 hour by a little bit. I want to respect everyone's time, yours as well. But thank you once again for coming on, for rocking our world and I can't wait for the next show coming up, and so everyone stay tuned. We'll see you again real, real soon on the next edition of The MIND BODY BUSINESS Show. For Noa Schechter, I am Brian Kelly. Have a wonderful and blessed evening. So long for now.
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Noa Schecter
Noa Schecter is the co-founder of THE ACCELERATED LEADERSHIP ACADEMY with co-founder, Phil Black. Together, they work with entrepreneurs, business owners, corporations, and others who seek assistance in scaling their business to new levels. They help business owners how to communicate better, whether one on one or through their signature program called MASTERY. As an NLP Master Practitioner and educator, Noa coaches also mentors adolescents, teens, and adults in many forms and settings on the topics they need help with. Noa helps them find the solutions they need to live a more peaceful, even prosperous, life.
Connect with Noa:
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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