Special Guest Expert - Paul Inselman: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. Power entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated. Determined. And driven. We finally break through. With that is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is the mind body. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have another phenomenal show lined up for you tonight. The one and only Dr. Paul Simon is on and I am really excited to interview him because this man comes with a deep wealth of knowledge. And it's not just about knowledge, it's about experience and success. And that is what this show is all about. The Mind Body Business Show is a show that I had developed with you in mind the small business person, the entrepreneur, or the person looking to get to that next level in their journey when it comes to business and even a lot of times in personal life as well, because they're very, very tight together. And it's what I like to refer to as the Three Pillars of Success. And those are the very name words of this, the name of the title of the show, and that is Mind. It's all about mindset. And what happened is about ten years ago or so, a little more than that, I started studying only successful people, and I noticed these three characteristics kept bubbling up to the top, and one of them was mindset, and that was specifically to each person that were that I was studying that was successful. They had a very powerful and most importantly, positive and flexible mindset, flexible being the key and then body to a person. Each of these very successful individuals took care of themselves physically and nutritionally, and then business. Business was multi multifaceted. These individuals had mastered the skill sets that are required to build and scale a very successful business. And what kind of skill sets, skill sets like sales, marketing, team building, systematizing, leadership. I could go on for some time and the thing is to master any one thing, as you know, as an astute viewer and listener, that can take a long time.
Brian Kelly:
And so the good news is you don't have to master every necessary skill set. In fact, you don't even have to master all the ones I just mentioned. If you master just one of those, you can leverage all of the others. And that one skill set, if you were to concentrate on one of them, it would be the skill set of leadership. And once you've mastered that, even if you have no other employees or VA's or anyone on your team in your business, you can lead yourself and get really good at it. And then when you're ready for the first and then second and then 10th employee or VA, you will have a big head start. Once you've done that, you can then bring in those who have already mastered the skill sets that you have yet to or may never master yourself. And now you have a team, a rock solid team because of your leadership skills. And that's what this show embodies, is the authentic and very high integrity ways of taking the shortcut to success. And a lot of people, you know, think of shortcut is all you shouldn't do that. It's like cheating. It's like, no, it's it's working smart and yeah, it's not working smarter, not harder. It's working smarter and harder. I always like to correct that one. And yeah, so with that I love what I get to do. Interviewing these amazing people. And another amazing trait of very highly successful people is that to a person, I've also found out that they are very avid readers of books, and with that I like to segway very quickly. I'm not kidding. Paul is coming on just in a minute. I'd like to segue very quickly to a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready, steady. Read Bookmarks Brought to you by Richard Pique Library.
Brian Kelly:
Yes. And reach your peak library. A real quick word of soapbox moment, if you will. Something I learned while speaking from the stage is that, you know, as we're speaking, we're coming up to The Good Stuff. We there are so many incredible points of high value during any type of seminar presentation. Even tonight here on this show, you're going to get a lot of great information. And I've seen and noticed while on stage where I know there's a part that's coming up that is life changing and someone would stand up and leave the room. They either had to go to the bathroom or they had their phone in front of them because they had that all important message. I don't want that to happen to you. And so what I like to do is implore upon you that when you see resources like this, like reach your peak library, rather than go click away and take your attention away, especially when Paul is on, rather than do that, just write it down the old fashioned. Get out the pen and paper and write it down or type it in on your computer off to a notepad on the side. And stay with us. Stay with Paul, because I would hate for you to miss that one golden nugget that could change your life forever. And I'm very serious about this, so I hope you do take my advice, my advice on this. I'm running the whole show. I personally take notes as well. I kid you not. I'll show them to you at the end if you like. And that is that. All right. That's my soapbox moment, right? Your peak library dotcom. That is a website I literally built with you in mind because I myself did not become an avid reader till about the age of 47, which now is 11 years ago. And everyone's doing the math. And I found what a profound change it made in my life to read books and not just any kind of books, but books that made a difference. Both, well, could be in my professional life or in my personal life, or even both. And so what you'll see here is a good array of books that you can come to.
Brian Kelly:
These are books I have personally read. So I bet these books, not every book I've ever read is is on this list. And I didn't read books. I didn't realize it for a long time because I didn't like using my eyeballs and scanning pages. I guess it fatigued me. I don't know why, but then I learned about this thing called Audible. Oh, boy, look out. And now I read books on Audible all the time. And that is how this list got compiled. And there are many more that should be on this list. There's no rhyme or reason to the order on which they are in here. Just scroll. Find the one that jumps off the page, read the description. If you like it, buy it. You don't have to buy it from this website. This is not for me to make money. This is for me to give you great resources. However you decide to go and get them, I just want you to be aware of them. Sound cool, that is reach your peak library. And I know that there's another individual that shares my desire for helping people. And that is. Dr. Paul Enslin, who is coming on right now. So let's bring him on and let's have a great, great time. Here we go.
Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. It is the one. It is the only. Dr. Paul Inselman.
Paul Inselman:
Brian, thank you.
Brian Kelly:
Welcome to the show, my friend. Hey, we're going to get into this real quick. But in just I just need to do a little bit of housekeeping real quick, if you don't mind, Mr. Insulin. Dr. Insulin. And don't call me doctor. Call me Paul. I am on it. You got it. So real quick, everyone sees the big insider secrets. It's up. They're way over. Paul's left shoulder on the right side of the screen for those of you watching. And it is called the big insider secrets that red and white stamp. By the way, if you're not watching this live and you're listening to it on podcast or you're watching a recorded video, you can get updated announcements. I mean, the moment we go live, we will send you a link automatically and we don't sell anything. All you need to do is go to the mind body business show dot com. I know it's a lot. The mind body business showed up. Come write that down and opt in. There's plenty of buttons for you to click to that will drive you to the opt in form. You'll get a free gift just for opting in. And we'd love to have you here live with us, commenting and engaging. But the big insider secrets. This is the exciting part. Everyone who attends and watches this live until the end. You'll get a way to qualify for a five night stay at a five star luxury resort. And they are from all over the world, all compliments of the big insider secrets. I mean, it's amazing. Thousands of dollars worth of value and you can win it for just attending. And guess what the value you're going to get that pales in comparison to what you're going to learn from Paul tonight. I am not kidding. This is going to be a phenomenal show and a little birdie told me. Well, maybe not so little, but he told me that there's another gift coming your way as well. So you don't want to. Don't want to miss this day until the end. And then now a couple quick more things to take care of here, and we'll get back to the man, the myth, the legend himself.
Brian Kelly:
Here we go. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show, which is very important, and connect with great people like Paul Solman then and grow your business all at the same time. Then head on over to carpet bomb marketing. Carpet Bomb Marketing. Saturate the marketplace with your message. And one of the key components that is contained in the Carpet Bowl marketing system is one that you'll learn how to absolutely master. It is the very service we stream our live shows right here and right now on the Mind Body Business Show. And over the course of now ten years, I've tried so many of these, quote unquote TV studio type live streaming solutions. And streaming art, I have to tell you, is the best of the best. It combines supreme ease of use along with unmatched functionality. Write this URL down just like you did with carpet bound marketing. This URL is our IP dot im forge slash stream. Live our WIP. I am forge slash stream live. So now you can start streaming super high quality professional looking live shows and you can start free, free. So go ahead and write that down and visit that after the show is complete because we're bringing back the man, the myth, the legend right now, Dr. Paul Gentleman is in the house and it is time to give him the introduction. He's so richly deserves his passion. I love this is helping others right off the bat. That's I could stop right there. I think that just epitomizes Paul, but I'm not going to stop there. His passion is helping others achieve financial independence with a program that has worked for everyone who has followed it. This is going to be key for you to learn about following things. I have been helping people just he has been helping people just like you grow their life and business for the past 19 years. Yes. He's got some chops. He's got some experience, a lot. In addition, for the past five years, he's been helping people just like you become a successful business coach, typically earning listen to this, $250,000 in their.
Brian Kelly:
First year. How many of you would like that? Well, I have some good news for you. We're going to dive deep into that very topic tonight on this show. And I'm going to give you a way to find out how you can connect with this man. Right away. I mean, right away. I cannot wait. And he says he is serious about his clients and his coaches success. And I could tell just by talking to you, Paul, before we started, you have an inherent authenticity. Integrity. I could go on. You have this you know what it takes to become successful. You know how to do it with integrity. And you're not shy to let people know. And you you come off to me as a coach that would tell people the truth, that will get them to the end result faster than then, rather than someone who would sugarcoat things. Would that be a proper explanation of what of how you operate?
Paul Inselman:
Oh, yeah. Straight up. Everything's transparent, good, bad or indifferent. You'll know where you stand with me at all times.
Brian Kelly:
I think that's a great attribute because too often, I mean, I've had great mentors and they were great because they told the truth even when it hurt. And it only stung for a minute because it's kind of like being a parent. And when it's time to discipline a child, like back in the day when we used to still spank kids, you know, that hurt the parent just as much as it did the child because we don't want to do it. But what it did was it was from love to help correct the behavior that wasn't serving them. And that is all we're talking about here. We're not no one spanking anybody here, but I think you get the gist. So, Paul, if you wouldn't mind, I like for people to get to know you, your back story and where what brought you here? What was your journey like? Tell us your story.
Paul Inselman:
My journey has been fun. You know, I've been blessed many, many, many times over. And I'm very thankful, very grateful for that. I'm a chiropractor by license. And I had two practices up in New York, and they were not typical chiropractic practices. I ran what's called an enzyme nutrition practice. Enzyme nutrition is restoring what we call homeostasis, which means balance at the cellular level. And Brian, I treated who I lovingly referred to as the medical rejects of the world. And that's not a joke. These were people that went through the medical model. We're told we're sorry. Go home. Get your affairs in order. You're going to die. And they flew out to me, this crazy chiropractor on Long Island. And not only did they survive, but they thrived. And I got to enjoy a very, very nice reputation. And I built one of the largest enzyme practices in the country when I turned 41. As you can see from the Graham, my chin, chin, chin ain't 41 anymore. When I turned 41, I decided to retire and move down here to Florida to grow my family. And one of my patients was a Tony Robbins master trainer. And he got wind that I was leaving. And he said, you know, what are you going to do? I said, I'm going to play golf and I'm going to go swimming, and I would grow my kids. He said, I know, but what are you going to do? I said, Which part of that did you not get? So he laughed. Then he said, Are you going to retire? I said, Yeah. He said, Can I ask how old you are? I said, Yeah. 41. He said, Dude, you can't retire. You will put a gun to your head. You are way too young. You are way too type A, you are way too driven. Why don't you come coach for us? And I said, Coach for you. What the hell do I know about coaching? He said, Well, coaching is nothing more than motivating people to do the things they don't want to do for their best interest.
Paul Inselman:
He said there is not a chiropractor on the planet that charges $2,000 for an examination. No insurance accepted. Remember, this was 20 years ago. He said, If you can communicate that kind of value, we can absolutely teach you how to coach. I was like, I don't think so. So they pursued me for about eight months and finally they made me a godfather like offer that I could not I did not refuse. And I ended up working for them for three, actually three and a half years. Great experience. Oh, my goodness. Did I learn a ton? But I am an entrepreneur and I don't need to make anybody else money. So I left. I left on great terms. And I created my own gig called Creative Coaching and 911 profit. And here we sit 20 years later with a pretty cool track record. Last year we did over $250,000 in pro bono work. I say 54 businesses from bankruptcy, 23 people became a millionaire and we had one suicide save. All things I'm very, very proud of. So what I do in a nutshell is I literally change and save people's lives. And it's it's been a hell of a ride. I seriously have to pinch myself every day because I can't believe what it is that I've created. At this point, we have 75 coaches on our team. We're looking to expand that team and there are a lot of people that are hurting out there. And we'll talk more as we go. That's my story. And I'm going to stick to it.
Brian Kelly:
Yeah. And oh, my gosh, saving someone from suicide, that's probably got to be one of the biggest accomplishments you could go to. That's phenomenal.
Paul Inselman:
Scared the shit out of me, but thank God we were able to.
Brian Kelly:
Oh, man. Yes, that's. That's phenomenal. I like to I like to dig in in the beginning, especially because in my mind, our mind is the foundation to either success or lack thereof. It is what is going on in between our ears that is responsible for where we are now. It's no one else's fault, and it's not any circumstance external to us. It's 100% we own it. And so for you, you've become very successful over the years. You've helped a lot of other people become successful. And this is what I love to find out about people like you, Paul, and that is when you get up in the morning and, you know, I mean, being an entrepreneur, you just said about all the great things that are going on right now in your business, but I'll guarantee to everyone out there, it's not all like that every day. And there are arduous tasks that occur. There are things that happen. There are appointments that get missed because of life events. There's all kinds of stuff knowing the difficulties, because you've been doing this a long time, knowing the difficulties that you face every time you wake up, the challenges that you face, what is going on in your big, beautiful brain when you wake up that keeps you driven and going and wanting to continue to serve. More people and change their lives each and every day of your life.
Paul Inselman:
That's a great question. And, you know, it really starts with mindset when you put up the video library that you had, I ran and I grabbed the book off of my shelf, which I'll share with the audience. This book changed my life. Now understand something. Look at the thickness of this book. Who in their right mind would read 614 pages? And let me tell you something. It's pretty small type. And let me tell you something else. It's not an easy read. You can see all the markings in there. I've read this book many times. I got this book and it literally changed my life. And my goal in getting the book was that I was going to read a page a day because I'm not a I'm not a fast reader. So in reading a page today, I would have the book read in two years, and that was my goal. And I read it in a shorter period of time, not much shorter. But to answer your question directly, I have a morning routine and you're going to find that most successful people have some sort of routine. You see if there's a loop playing in your head, oh, my God, I can't believe I did that. I can't believe I said that is going to be a crappy day. I hope this works. I pray to God this works. You know, that's not a good setting to begin your day. So I feed myself with positivity. Napoleon Hill talks about having a definite aim. When you have a definite aim, it becomes really easy to get there. And the example I always like to give is this. I want you to picture that you have a two year old child and that two year old child, God forbid, is caught in a burning building. What would you do? You'd get them out or you die trying. Do we all agree on that? I guess my question is, how are you going to get them out? You don't know that. You have no idea. So you go to the front door, but it's engulfed in flames. So what do you do?
Paul Inselman:
You run to the back door and it's engulfed in flames, too. So now you're thinking about What do I do? And then you see a truck across the street. You know what? You go, you hijack that truck, you drive it through the building, you save your kid. My point is, when you're an entrepreneur and you're starting a business, you don't really know how it's going to happen. You know what you want to do, but you're not really sure how the how will always evidence itself when you have a definite aim. Now, my morning routine, very simply, consists of a couple of components. Number one, I do affirmations, affirmations, a positive things that you say to yourself and people who are watching the show probably know about. I've learned about affirmation, but I want to tell you a little secret. You've probably been sold a bill of goods. You've probably been told that if you do affirmations, you'll have more new patients or more new clients, or you'll have a great girlfriend or a great boyfriend or a great whomever. That's crap, because affirmations don't bring those things into your life. All affirmations do is they work on your subconscious mind because your subconscious mind does not know the difference between a real or a vividly imagined experience. So if you've got a loop playing in your head, oh, my God, I can't believe I said that. I hope this day goes okay. I hope I get that client. Well, that's a negative loop. And we're magnets, baby. You're either vibrating positively or you're vibrating negatively. There's no in between. It's like pregnancy. You're not half pregnant. You're either pregnant or you're not. So you're either vibrating at a high level and attracting people and things into your life, or you're vibrating at a low level and you're repelling people and things out of your life. Very simple law of attraction, like the law of gravity. So what I want to do is I want to I want to feed my subconscious mind, since it doesn't know the difference between a real or a vividly imagined experience. I want to feed my subconscious mind positive stuff. And that's where affirmations come into play.
Paul Inselman:
So affirmations won't get you a new client or a new patient or a new girlfriend or new boyfriend. Affirmations will make you vibrate at a more positive level, which will then cause you to attract. The next thing that I do in my morning routine is I do gratitude exercises and I do gratitude exercises many times a day because I've got news for you. I don't care how bad your day is. Are you seeing this show right now? Well, thank God you've got your eyesight. Are you hearing me right now? You may not like what you're hearing, but thank God you can hear it. Let me tell you something, you and I and everybody who's listening, we take most things for granted, lose something, and you get that. Well, gratitude gives you altitude. So I thank God every day, multiple times a day for the things I got. You see, when you focus on what you have, not what you don't have, when you're vibrating at a positive level, you'll be amazed at what you attract into your life. The next piece of my morning routine is I read all the things that I need to become to become a better person. You see, growth is about creating a better version of yourself. Napoleon Hill does that great justice in thinking grow rich and he does a great justice in the law of success. You have to become a better version of yourself. Think about it. If you want to be a public speaker and you're not confident, well, you need to master confidence, become a better version of yourself if you're not a good public speaker. Well, you need to manage that and conquer that mechanically a better version of yourself. So I have a whole sheet on what I need to do to become a better version of myself, and that's what I work on. You see where attention goes, energy flows. If you are privy to what it is that you want happen to become a better version, to have a definite aim as to what you're looking to create, you will always go in that direction. And the last thing I do in my morning routine is I go through my goals and I journal.
Paul Inselman:
Right now. I don't journal, write, pouring my heart out on a page and I'm not knocking that. If you want to do that, that's fine. I just don't. My journal writing is very simply. I thank and acknowledge God, and if you don't resonate with God, that's not a problem. Put in whatever you want, spirit when you need, don't care. Higher power. So I thank God and I acknowledge God. I then write down all the things that I'm grateful for and then I write down specifically what I want to accomplish today and the action steps thereof. And I make sure they're in alignment with my goals. It sounds like a lot of work. It takes me about 30 to 45 minutes a day and people question me all the time like, wow, that's a lot of time. Well, let me tell you something, man. If your mind is not right, I don't care how good your mechanics are. And I'll give you an example. Do I have time to do so? What do you want to do?
Brian Kelly:
Please.
Paul Inselman:
So I want you to picture a batter in baseball, and he's facing the best curveball pitcher in the league. He gets up there and pitch, throws that pitch, and it strike one pitch. It throws the pitch. It's strike two pitch. It throws that pitch, boom, it's strike three. Well, the batter walks off the field, dejected, frustrated, aggravated, and three weeks later, he faces that same batter. What do you think his mindset is going to be like? Oh, my God, again? Oh, man, this was a disaster last time. And sure enough, one, two, three is out. He hits the bat against the ground and he walks off dejected. But this time his coach comes over, puts his arm around him and says, Hey, kid, you and I have a date. We're going to learn how to hit a curveball. And for the next three weeks, this kid works every. Every day, curveball after curveball after curveball. And guess what? Everyone goes out of the park. Well, now we face that same pitcher again, the best curveball pitcher in the league. What do you think is mindset is now? It's not home and a home and a home. Oh, my God. I can't believe I'm facing him. It's. Come on. Come on, Mother. I'm ready for you. Pitch that baby and boom, strike one. He shakes it off. He's like, Come on, give me your best. Is that your best? Boom! Out of the park. You see, that's my mindset. And what I want to listen is to understand is this there are two parts to every execution. It's your psychology and it's your mechanics. You can have the best mechanics in the world, but if your psychology is saying to you, Oh my God, it's that guy again that I have to face the likelihood that your mechanics are going to carry you through. Not very good. On the other hand, you can have the greatest psychology in the world. If your mechanics aren't great, it's not going to be good either. So you have to work on both of them together. Does that make sense? For a.
Brian Kelly:
Total answer? I am actually eating this up and because of everything that was so amazing and this is a good time for you to take that break because we're going to do some bomb dropping right here. That's right. Not bombs of wisdom, knowledge bombs. My gosh. Look, I told everybody to take notes in the beginning. I'm doing so. That was amazing. I've heard the same thing. I've done this show now for over three years with successful people. And they, like you said, the majority of them do have a routine. And what I always tell folks is if they don't have a routine yet, simply model what you just heard Paul do. It doesn't mean that every piece of it will work for you. Modify it to make it work for you, but at least start one. And I was thinking as you're going through that, and then you said 30 to 45 minutes, I'm like, how the heck do you finish it that soon? Because that was a lot. I know I have an affirmation sheet that is seven pages long and it by itself takes over 20 minutes to get through.
Paul Inselman:
So I want to tell everybody a little secret, though. If you go in and read your affirmations, I am a great father. I'm a great businessman. I could do anything. Stick a fork in a baby. You're done. It's the passion that drives the subconscious mind. It's the passion. I am a great business coach. I can do anything. Today's my day. That's what drives the subconscious mind. And you want to say your affirmations out loud and out proud. However, there's one caveat. If you're walking in the middle of Walmart and you get a negative thought in your head, don't scream your affirmations out loud, you're really funky. You can scream them in your head at that point. But all kidding aside, loud and proud is the best way of doing it. And my recipe is this I do the morning and night and any time I have negative self-talk. Now. There was a time in my life that the majority of my self talk was negative. So I was doing my affirmations, you know, 50,000 times a day. You cannot O.D. on them. You're not going to get sick from too much of them. It's a really good thing to get because what happens is the cumulative. So you get a nanosecond worth of relief and then two and then three and then a minute and 4 minutes and yadda, yadda, yadda. So just do them, folks. Try it. One of three things will happen. One, you'll love them, two you'll hate them, or three will be somewhere in the middle. Try it. Get nothing to lose.
Brian Kelly:
Yeah, exactly. And thank you for bringing that up, making it more emotionally charged. When you're doing it, be passionate about it. And I always also mentally immerse myself into an environment as I'm reading them. Where is this happening in a positive environment visually as well? Going back into my NLP training, it's emotion is the key. You just hit the nail on the head and I appreciate you bringing that up specifically. Yeah, yeah. If you just sit there and read them. I am a wonderful real estate investor and. No, no, that's your subconscious is going to tie that with actually a negative emotion. It's not going to be any good. So fantastic. My goodness. That's our show. We're done. Good night. That was awesome. So you've been doing this for 19 years and a lot of folks that are just starting out, they just want to get to that. That they want to get over that hurdle and make some money and just keep their head above water money wise. And the thing is, you know, I've talked to a lot of people that are in this situation. I say, you know, it's a tough place to be in. Let's all acknowledge that I've been there. And it's so easy to succumb to shortcuts, the bad kind, where you see this low hanging fruit, this shiny object, you're going to make a bunch of money, and you may change and do things that are not part of your own value system to get there faster. And I just like to caution people to always do everything with a long term in mind because it just will end up better no matter what. And so for you, Paul, if you were to help somebody to encapsulate that, integrate that, what is it for you that helped you? Maybe the best way for you to achieve long term success and have those small victories in between? But for you, what was the key that you would tell somebody who needed that advice?
Paul Inselman:
Got to go back to your purpose, mission and vision statements. What is your purpose? My purpose is to help people achieve a higher potential. Okay. It's a bigger picture. My mission is I do it through various ways. When I was a chiropractor, I did it through my hands. When I was doing enzyme nutrition, I did it through changing people's physiology. Now that I am a business coach, I do it through my words, deeds and executions. So the first thing is you have to have a clear vision of what you want. And I'm going to tell you a little secret if you're doing it. Anything for the money. Don't know. I know it sounds crazy. And I know that you have bills to pay, and I know that it's a tough world out there. But I promise you that if you do things just for money. People recognize that and you will repel them out of your life. Now understand something. I'm not a non for profit organization. I am profit driven. I like making money and there's nothing wrong with making money. I just don't do what I do with the idea of making money. Well, that sounds like an oxymoron. No, I was not kidding. When I say that I change and save lives, that's what I do. I help people achieve their dreams. Zig Ziglar said it best When you help other people achieve their dreams, you automatically achieve yours. So when I work with a client, what I want to know is what are their dreams, what are their goals, what is their agenda? As long as it's ethical and legal, I would be more than happy to help them to do that now. By helping them to do that, what do you think happens? They get happy when clients get happy, what do you think happens? They refer others. It's not rocket science. So for people who are starting out or people who are stuck, I'll give you a couple of thoughts. Number one. Jeff Bezos said it best. Whatever you do in this world, own your own business. Just own your own freaking business.
Paul Inselman:
Let's talk about that, because not everybody has the ability to own their own business. And that's okay, too. You have to know where you are on the totem pole. You have to know if you are an entrepreneur or if you want more of the security of a paycheck. And either one is okay, but you have to know where you are. So the way you learn where you are is you ask yourself, Do I need security of a paycheck every week? If you do nothing wrong with that, go get a job. But the reason why I say that if you have the ability to own your own business, you want to do that, is because Bezos really talked about it instead of best. This is the problem. With the job market today. When you work for somebody, let's say you're making a $300,000 a year. I mean, that's a significant amount of money. You're making 300,000 a year. What do you think your boss is making? You're making that boss 600, a million, 3 million, whatever. You're working 80, 90 hours a week. And now what happens is in America is when you start to hit age 55 to 65, you start to age out. Now, there are several ways that you're going to age out. One, you will have the wherewithal and the means to go sit on a rocking chair and watch the sunset. But here's a little factoid. According to Forbes magazine, the average American does not have an extra $400 in their savings account. Let's analyze that for a second. Not a good statistic. That means if a hot water heater goes a roof, gets a leak, a tire blows out. That person is pretty much screwed. And they got to go out to Uncle Visa and MasterCard. And that's the problem, a big problem. So most people don't have the ability to retire and sit in the rocking chair watching the sunset. So what happens now at age 55 to 65? They have to retool. Not an easy feat. It gets more challenging when you're older if you can't retool. What happens? You end up working in Walmart or McDonald's.
Paul Inselman:
And I'm not joking and I'm not knocking those places. Not by any stretch of the imagination. But when you go into those places and you see silver haired people, you now know why they are there. They did not have the ability to retire and they have to keep bringing in cash. The other thing is, when you retire today, it's not like when my grandfather retired. When my grandfather retired, he got a pension and he got a gold watch. Today you don't get a pension. You don't get a gold watch. All you get is an atta boy or an out of girl when you own your own business. What happens is you sell that business when you want to retire and that is your pension. So if you have the ability to own your own business, own your own business, period, end of story.
Brian Kelly:
Great. Great advice. Totally concur. And yeah, the fact of the matter is doing that is not for everybody or there would be a lot more of us out there, entrepreneurs, and there are reasons for that. And that's okay, too. There is no shame of any kind and being an employee. But what Paul just said right there, that was gold for you, if that's in any way in your blood. And here's the thing. Maybe you think it's not, but it could be one way to find out and I kid you not is to contact Dr. Paul Insulin. And what I want to do using that was a perfect Segway. Paul What I'd like to do is actually ask you more about what you do today. What is your business? Who is your target market? Who are you catering to and what exactly do your services do for them? And then there's the third thing. If you have a success story or to please, I would love to hear that as well, not just for myself, but for everyone watching and listening. If you wouldn't mind doing that, I would love it. So go ahead and take it away.
Paul Inselman:
So what I do now is business development and my ideal client, because I'm a chiropractor, it used to be chiropractors and then I got kind of bored in the chiropractic space and I went to dentistry and then I got bored and I went to physical therapy still in the health care space. And then I made a really big leap and I went into plumbing. And I'll never forget the interview. The interview was, Well, you're a chiropractor. What the hell do you know about plumbing? And I said, Fair question. I said, Let me ask you, what do you know about upsell down, sell and cross-sell? What do you know about the conversion equation and what do you know about market dominating position? And he said, nothing. I said, Good, you stay in your lane, I'll stay in mind. My job is to help you apply those principles to your business so you can achieve your goals, your dreams. So when I started with them, you asked for a success story. I don't know. Eight or nine years ago they had ten trucks and they were doing 1.6 million in revenue. And last year they eclipsed 10 million in revenue and they have 65 trucks now. And that's what we do. We change lives. So now my ideal client is any business owner that needs more leads, that needs to convert more people, that needs a better pal profit and loss statement by cutting expenses, that needs a better top line and bottom line of growth and who needs better organization and better communications. So that really applies to anybody at this point. At this point in my career, I have 75 coaches on my team. So at this point in my career, I'm very picky and I'm very choosy who I coach personally. So a lot of times I'll refer them out to our team members who are all great, by the way. I mean nothing not no negative there, but ultimately we help people achieve their dreams. Let me go back to that for a second. You know, if you think about a bicycle wheel, a bicycle wheel has spokes and each spoke has to support that wheel well. If you were to draw a bicycle wheel and put on spokes, you would have a health spoke, you would have a personal relationship spoke, you would have your business spoke, you would have your money spoke and you would have a spirituality spoke, and you can add any more spokes that you choose to.
Paul Inselman:
That's fine. What happens is when people come to me, it's usually because their money spoke or their business spoke has a problem. Well, I want you to understand that all those spokes have to be interrelated and all those folks have to work properly. Can you see, Brian, if you got sick, God forbid, how it could pervade into your money and if your money spoke at damage that could pervade into your marriage and so on and so forth. So what I do, and that's called the Wheel of Life, folks. So what I do with my clients is I go through that wheel of life with them and I go ahead and I help them to achieve that. Brian, can you put that last graphic back up of the website? I absolutely. I know you want them to talk about it, and I. Did not. This is my website. 911 profits and there are a lot of great and free resources there that I highly recommend. Take a look at. I have a blog that I post every day and the little tidbits on life, little tidbits on business, little tidbits about everything to make you more successful. So I hope that's a good resource for you.
Brian Kelly:
Yeah, I appreciate that. And also, a little birdie told me that you have a resource for those who might be looking into going down this path of becoming a business coach. Would it be okay to share that with the folks as well?
Paul Inselman:
Yeah, we are always looking for great people to join our team. Let me tell you my definition of great people. I'm looking for entrepreneurs who are self-starters, who are trainable. Let me say that again. Who are trainable. Let me see that just one more time. We're trainable. This ain't American Idol. Don't do it your way. I've got a track record of 25 years and 25 countries that have done this successfully. So we want you to utilize what it is that we teach you. And then once you have that master guide, make it your own. That's fine. There's an on the screen, you can click that short link or write it down, and that will take you to a webinar that you can check out that explains this opportunity in full. If this is the right opportunity for you, I can tell you with 100% certainty your life is never going to be the same. I'm not looking to sell you on anything. I'm just saying that if you are looking for a career change and you've got what it takes to join our team, it's a pretty cool gig.
Brian Kelly:
And for those of you that cannot see the screen, if you're listening to this on podcast, that URL is our IP. I am forward slash become a coach all together, no spaces, so it's our whip. I am forward slash become a coach that's not an affiliate link or anything. It's just a shortened link to get you to his webinar to enroll and register. And I just wanted a quick personal note is I have a personal friend named Linda Bachman and Paul reached out on LinkedIn, I think it was or I reached out to you, I don't remember what what happened, which direction happened first. But you brought this up about coaching. Did I would I be open for coaching or your assistant did it whoever put in the message, I thought, huh, I know somebody who is in the coaching space that might be able to take advantage of what you have and connected the two of you. And she has just raved about you. Paul, I wanted to let you know that she loves working with you. She loves your system, the training and everything about it. So I just wanted everyone listening to know that he's not just saying, I've got all these years and all these success stories and all these countries, it's actually because it's real. And I know of at least one person who can attest that it is real. So I just want to throw that in there to give it the more of the human touch, if you will.
Paul Inselman:
She is a super lady, super coach. Really, really good.
Brian Kelly:
She she is. And talk about a go getter. My gosh. I mean, I have been on the phone with her so many times and this phone more than Zoom and we'll be talking. And as we're talking, she's shooting me emails and I don't know how she's doing it because she's just getting things done. But, you know, that's another thing I'm sure that you help with as far as productivity, getting things done quick and I'm just listening to you in awe of your prowess, of your experience, of your success. And I don't mean that by financial success, which it is inclusive of that, but of all the people you've helped and that's where and there you are nodding because that's what drives us, isn't it? Is the people we get to help, not the money comes, like you said so eloquently in the beginning, where? Yeah, look, it's not money centric. Thank you for that advice, by the way. There are so many that do that. I have been hit so many times, Paul, with real estate type things and I've never been attracted to it. And the number one reason why is I could not see how me selling a house was going to help any other individual other than me pocket money. And I was not money centric. Until recently a gentleman came across our path was an investor and it helps a lot of people that now I'm open to it. But I wasn't before. Same kind of thing. And so I appreciate that because I can really resonate with it. And what you said is so on, on on point. So I'm curious. I like to I like to find out more. You don't have to get too personal about this. We already know about your morning routine and so you spend 20 to 35 minutes or so. I think that's what it was.
Paul Inselman:
My night routine. I don't think you want to hear about that. Yeah.
Brian Kelly:
30 to 45 minutes. Yeah. Don't get too personal. But for those up there, that might be curious because you're extremely I hate the word busy, but you're constantly active, producing great things and helping people. But what is a day in the life of Dr. Paul? Something like you get up, you go through your 30 to 45 minute routine. Then what?
Paul Inselman:
I get up and I watch the sunrise. I live on a lake and I face east. And every morning I watch the sun. Sunrise and I say, thank you, God, for letting me be here. And my wife opens her eyes and she says, Are you going to say this every day? And then we both nod at the same time, and I say, Good day, I die. Then she goes back to sleep and then I start my day. So after I do my affirmations of my morning routine, I go and I answer my emails first. It is crazy to me because some I have clients all over the world, so it's crazy to me that I don't sleep much. I go to sleep between 12 and 1:00 and my eyes open automatically between 430 and six. So it amazes me how many emails I get in 4 to 5 and a half hours. It's like, seriously? So then what I do is I prepare my day, I look over my client list and I go back over my notes from the last time I spoke with them. And then I'm typically on the phone from 738, typically 730 till usually around 9 p.m.. That's by choice. I work two and a half days a week, so I pack them in all day and then I'm free the rest of the week. What I do during that time is I listen to my clients, figure out where their problems are, and I help them solve their problems and go through the agenda and the curriculum that we've created. When my day ends, I have a new grandson of about who's was born June 29th. So he's, what, three months old now? So I like to go see him and I like to go hang out with him. And I'm looking forward to, as he grows, to be doing more stuff with him. I'm fortunate my girls who are grown, they live close, we're big and I'm big into family, so we're always going out to dinner or they're coming over and hanging out in the pool or whatever. And, you know, I just look to help really anywhere in anyone. We just had a tragedy on our block.
Paul Inselman:
I mean, it just kills me. 23 year old neighbor turned 23 on Friday and he passed away on Saturday. But wait, there's more. It gets even better, more horrific. This 23 year old boy lives directly across the street from a 14 year old neighbor who got shot and killed three years ago in the Parkland shooting. And it's like, geez, man, it's just. So we just brought food over to them tonight. Funeral be on Saturday. And it's just. It's just a shit show. It's just so sad. But my point is, is that people know that they can always come to me for anything. Anywhere. If it's ethical, legal, come to me. I'm more than happy to help. And that's really what my day is, day in and day out. As far as I exercise. I like to walk. I like to ride my bike again. Very spiritual. I take a lot of time to thank God and I just look to give back at this stage. I just look to give back. Not it's not really an exciting thing. I'm not going skydiving and stuff, but it's very fulfilling for me. I've been married for we celebrated 36 years this year together 43. I'm so blessed. She's got a first absolutely a first rate seat into heaven because I wouldn't stay married to me for 36 seconds. So God bless Mary. But it's good. You know, I truly been blessed.
Brian Kelly:
Wow. Congratulations on the grandson. Congratulations on the marriage. Longevity. I can relate to that one. I'm right. I'm right behind you on that one. As far as years, I think we're at 33.
Paul Inselman:
You're an old fart like me, huh?
Brian Kelly:
Yeah, I am. And you know, and that last word, I do a lot more of that uncontrollably to. Oh, my goodness. Yeah, I'm a yeah. 58, I just turned 58 last month and yeah, we've been married since we were high school sweethearts. My wife and I stayed exclusively stay together through college and then married when as soon as I got my landed my first job and yeah. And had the two wonderful kids and wouldn't have it any other way blessed beyond belief. And so I can feel it through you. That's a similar path we've taken in that regard, for sure. And there's nothing there's nothing like having a wonderful family. It just isn't. And that's why we I'm going to guess that's why you do what you do. All is primarily for your family, also for your clients, for sure. But is that would you say your family is more of your why why you do what you do? Is it maybe just your wife and that's because the family starts from her or what would you claim your why, your reason for driving and pushing those two and a half days a week at exceedingly long hours? Each of those two and a half days, what is your why?
Paul Inselman:
What goes back to my purpose, which is to help elevate people to their highest potential. That's it. So if they're ill, I'm going to look to help them and elevate them. I just got a new client whose health is terrible. He can't do any business coaching. His health is terrible. That's what we're working on now is health first because you can't run a business of his health is terrible. So that's my why why I get up to it just to help people and the rest takes care of itself. The other why is I had. So you just turned 50, 70 or 58.
Brian Kelly:
58. Yeah.
Paul Inselman:
So I turned 60 in January and I got to spend my 60th birthday in the hospital with COVID. It was not pretty. We didn't know what was going to happen. And thank God I'm here to talk. And so this year has taken a big turn in terms of the more important things in life. What are the more important things in life? Do the same important things always, always about family, always about helping people, always about putting others ahead of yourself. And let me tell you, if you do those things and it's so simplistic, the rest follows the rest of.
Brian Kelly:
I would normally drop bombs, but that doesn't seem appropriate at this point. It's just amazing wisdom that you're bringing in and appreciate you in so many different ways. Just number one for coming on and spending your time with with us here tonight for sure. I don't take I don't take those commitments lightly. I know what it means to spend your time away from your family or what you love to do. If this is one of those two and a half days you're taking away from your job, your work. And I just appreciate you for being here and we're getting close to the end. So here's the thing. We have a couple of gifts to give away. Plus, I end every show with a very profound and powerful question. Paul and I, I, I did it for a while, kind of randomly on one show here, one show there, and then started putting the pieces together going, Wow, that's a pretty powerful question. And I love it because it can be a little bit personal, but it's not like digging into your knickers of personal life or anything like that.
Paul Inselman:
Am I allowed to opt out here?
Brian Kelly:
Yeah, it I'll let you I'll let you off the hook here in just a moment. But before I do that, before people drop, I want to give them access to the prizes or the my prize and your gift, let's put it that way. And so real quick, I'm going to put this up on the screen. This is what I promise. I keep my promises, and that is for those of you watching us live, write this URL down. You don't have to go to it this second that we will be monitoring this well after the show is over an hour or two. So go ahead write this down our WIP dot I am forward slash vacation report. I am for vacation and as soon as we sign off for the evening then you can go to that URL and enter your information to win a five night state of five star luxury resort. Compliments again of the big insider secrets. My dear buddy Jason Nast has made that all possible. And now let's bring Mr. Dr. Insulin back on the screen or Dr. Paul I see that you like to be called on there on the website. Yeah. And so you have a wonderful, amazing gift. I wanted to pull that up and maybe you can give folks a little glimpse into what that is all about. There it is.
Paul Inselman:
So that is the latest book that I've written. Business Strategies for Business Owners Who Have Limited Time. I'm also going to sweeten the pot. If somebody if you could bring to me your biggest business challenge, your biggest life challenge, email me. I'll be more than happy to schedule an appointment with you and give you a plan of action. No charge free of charge. Happy to do it for listeners of the show. And that's a give back and a thank you for having me on the show.
Brian Kelly:
Wow. That's a big giveback. I hope people take this. Don't take this for granted and take it at great value because that's his time he's talking about that he's going to actually personally look at that and give you a personalized response. So the email is Dr. Enslin at 911911 profit. I'm going to spell that out now. It's d r i n s l man at the numbers 911 and then profit dot com. That's Dr. Councilman at 911 profit. And then in the subject line put in mind body business and then he'll send you a PDF version of his book and you can ask him what your biggest challenge in business is right now, and he'll respond to you that. I appreciate that big time on behalf of my audience. Thank you, kind sir. That is wonderful. Amazing. All right. The gift giving and prize awarding is about over. Well, the prize awarding isn't, but the prize announcement is. And guess what that means? It's time for that wonderful, amazing question. Yes. So here's the thing, Paul, in all seriousness, there is no such thing as a wrong answer to this question. It doesn't exist. It's impossible. And what I like to say is the opposite is the only correct answer is yours. It's unique to you, and that's the only thing that makes it personal. Some have the answer like bang. Others take a few moments to ponder even that there's nothing you could do incorrectly because it's your answer. So there is no pressure of any kind, although you're thinking, What the heck is this question's going to be? So with all of that, are you ready?
Paul Inselman:
Yeah.
Brian Kelly:
All right, here we go. Dr. Paul Insulin. How do you. Define success?
Paul Inselman:
Great question. Very easy answer. Success is an inward happiness. Success is fulfilling your dreams, your desires. Success is whatever it is to you. And that's why I stated earlier that when you help other people achieve their dreams, you automatically achieve yours because their idea of success may be different than yours. I also stated that as long as it's ethical and legal, I'm more than happy to do so. And I'll actually give you an example. I was coaching a chiropractor, a new mom, and she did not want to work the hours that were needed to run a successful clinic. And I said to her, Hey, no problem. My job is to tell you the impact of your decision, and then you can do whatever you want to do. The optimum hours of four evenings and four mornings. And if you have less than that or fewer than that, it's going to be difficult to run a very successful practice. I'm not going to I'm not going to bore you with the whys and wherefores. Just take it as that for now. She only wanted to work two nights a week, and what I did was I did a spreadsheet for her and showed her what she would be losing in revenue. And she said, Hey, no problem, I get it. Thank you. And she chose to work to two nights a week at the end of the year when we did our tally. She was not happy at that point, but the loss in revenue was spot on right where I told her it was going to be. And then the next year she decided that she wanted to work the extra 2 hours because it was too much of a hit for she didn't want to do that. But my point to that story is this Her idea is success and her goal was different than mine. In my idea, I would work the four evenings and her idea she wanted to be with her baby and that's perfectly okay. So you said there were no right and there were no wrong answers. So that's my answer. Brian, I'm going to stick to that one, too.
Brian Kelly:
So there's definitely a right answer and it's yours. That was absolutely correct. There's no disputing that or this. That is amazing. As are you, my friend. Oh, my goodness. This has been a really enjoyable time for me personally, and I know it is for everyone who's watched live and those that are going to listen and watch after the fact. I appreciate you, my brother, and everything about you. You were a incredibly pleasant surprise. I had no idea what to expect. We had never met before we came on in the first 30 minutes. I'm so glad we have and I hope we keep this relationship going beyond just this show today. And appreciate you for helping out my friend Linda and all the others that you're serving and helping and doing it with such a great attitude, with the gratitude, with God centered, all of it rolled into one. You're an amazing man and I appreciate just having this moment with you. So thank you so much.
Paul Inselman:
Thank you. I appreciate you having me on the show. And I hope the audience has pulled a nugget to a right man.
Brian Kelly:
If they haven't, I have I have two, two pages of notes to show for it. So thanks again. That is our show, everyone. It was a great one because of this man, not because of me. All right. On behalf of the amazing Dr. Paul Insulin, I am Brian Kelly, your host of The Mind Body Business Show. Hey, everyone, have a great, great weekend coming up. And also, please go out there and continue to crush it by serving others and helping them to be the best person they can be in whatever that is for them. Ask them, just like Paul said, ask them what their dreams are, and then go out there and help fulfill them for them. That's it for tonight. So long, everyone be blessed and we'll see you next time.
Paul Inselman:
Thanks.
Brian Kelly:
Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com my name is Brian Kelly.
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Paul Inselman
My passion is helping others achieve financial independence with a program that has worked for everyone who has followed it. I have been helping people just like you grow their life and business for the past nineteen years. In addition, for the past five years, I have been helping people just like you become a successful business coach typically earning $250,000 in their first year. I am serious about my clients and coaches success!
Connect with Paul:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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