Special Guest Expert - Paula Allen: Video automatically transcribed by Sonix

Special Guest Expert - Paula Allen: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success. Who seem to make it one step forward? Two steps back. We're dedicated. Determined. And driven. We finally breakthrough. And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is the Mind Body Business Show. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have a phenomenal, phenomenal episode lined up for you here, right here, right now. Tonight, the one and only Paula Allen is here right now. She's waiting in the wings. She's scratching at the monitor saying, let me in. And she's going to be on here very, very soon. I cannot wait for you to meet her. She's an amazing young woman. She's got such great energy and very astute as an entrepreneur and a successful businesswoman. So and that is the purpose of this show. The Mind Body Business Show is something that I came up with for the distinct purpose of bringing on people like Paula, very successful entrepreneurs from all over the world, and then extract their secrets to their success. What has gotten them to the level they are at today so that you can simply take notes, definitely take a lot of notes, and then when the show is completed is to take action on those notes and all you need to simply do is model. That's it. Model. That means copy. Copy. What Paula has done in her business to become successful. It's that simple. We don't need to make this any more difficult than we are already making it, do we? Yes, because every one of us wants to wants to just live in our ego and say, I can do it all myself. And yeah, you can. You. I'm certain of it. You can. I can. But why go through the how the heck am I going to say? In other word, why go through all that and spend ten years reaching to achieve success when you could do it in a fraction of that time, maybe three, By modeling others who have already achieved success?

Brian Kelly:
It's really simple. Other people have done this many, many, many times over. There is no need ever for us to try to reinvent the wheel. So the mind body business show is really your recipe to success. By all you have to do is come on and watch and engage. Oh yes, I love engagement. So I love questions. I love people making comments and we'll give you shout outs during the show. And by the way, if you're listening to this on a podcast or you're watching the recorded version of this show, I would love to invite you to come and join us live. Each and every week. We go on at least one night a week, sometimes two. All you need to do is go to the mind body business show dot com. It's a lot the mind body business show dot com and you'll find buttons all throughout the page as you scroll that says how and where to watch click any one of those and then register. We sell nothing to you In fact we give you a $300 hotel discount card just for opting in. And all we're going to do is announce to you when we go live the next time with a link directly in the email. All you do is click it and you're on, you're watching and you can engage with us directly. So I'm cool. All right. Yes. And the mind body business show, it is about what I call the three pillars of success. And they are part of the very name of the show, one being mind and that stands for Mindset. Over the course of about ten years or so, I studied only successful people and I found these were common traits amongst them all and mindset. When it comes to mindset, they each have a very powerful, positive and most importantly, flexible mindset and body. That literally means that these very successful people took care of themselves, both physically and nutritionally. And then business. Business is so multifaceted. What that means is each of these very successful individuals had mastered the necessary skill sets that are needed to build a successful, thriving and scaling business. Us skill sets like marketing, sales, team building leadership systematizing.

Brian Kelly:
I can keep going for quite some time. The good news is you don't have to master every single one. In fact, you probably couldn't in one lifetime. There's too many. The good news is, if you just master one of those that I just mentioned, it was actually that that little list of many. If you master this one skill set, then you can easily leverage and bring on people who have the skills that you have yet to acquire or maybe never will acquire. And that one skill set is the skill set of leadership. Once you've and you don't really even have to have master completely mastered leadership, you can do it as you're going through the journey. Think about leading yourself. If you don't have anybody on your team already and work on leadership, get books on leadership, start learning about that is the most important skill set you can learn to build and grow your business. Bar none. So there's your gift for tonight from me to you. There you go. We have lots of gifts for you. Speaking of gifts, very successful people. Another interesting thing that I found true of them is to a person, they were all very avid readers of books. And with that, I want to segway very briefly to a segment I call Bookmarks, and then we'll bring Paula right on. Here we go. Stay with us.

Announcer:
Bookmarks. Going to read. Bookmarks. Ready? Read bookmarks brought to you by reach your peak library dot com.

Brian Kelly:
There you see? Reach your peak library Dot. Now, a real quick word of advice is rather than click away and go looking at resources, because I'll tell you, I know Paula is going to have a lot of them for us tonight instead of going off and clicking and looking at those and and bringing that information into your focus, rather than do that, write them down. Just write them down and keep your focus on Paula, because I would hate for you to miss that one golden nugget that she will have. Many of that could change your life forever. And I would hate for you to miss me because you're off perusing one of the websites that you've learned about here tonight, or maybe a book that is mentioned. So write everything down and visit it after the show is over. The magic happens in the room, as they say. So that is my soapbox moment. Reach Your peak library is a site that I had my team develop specifically with you in mind because I myself was not even a voracious reader until about the age of 47, which is about 11 years ago. You know, you're all doing the math. That was an easy one. And what I found was, though, once I began reading and I started reading using Audible, it was at that time a fairly new app. And I was like, Wow, I can listen to books all day long. I just didn't realize that. I didn't even like reading them with my eyeballs. I guess I got strained. I don't know. I just didn't. I never read, but I'll listen all day long. And so this is accomplished of books of all different kinds. You can read them, you can listen to them, you can put them on Kindle. The purpose of this is not to sell you a book or any books. It is to give you a resource of books that I personally have read every single book on this website, and there's actually quite a few more need to add. But each and every one of these books had a profound effect on me, either in business or my personal life or both. Not every book I've ever read is on this list that, yeah, they're just not.

Brian Kelly:
And so this is just a one stop shop there in no particular order. They're not alphabetic, they're not by author, they're not by subject and not by anything. They just are put in their ad hoc and just scroll through it. Pick the first one that resonates with you. Go get it at your favorite bookstore on Amazon wherever you want. You don't have to get it from this website. Again, this is not for the purpose of making money. It is a resource for you to pick up the next great read and at least have some degree of certainty that it will not be a waste of your time because at least one other successful entrepreneur gets it. There you go. Another gift for you. Speaking of gifts, I got the greatest gift of all. You want to know what that is? It's not a what, it's a who. It's Paula Allen. She's coming on right now. Here we go.

Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.

Brian Kelly:
And there. She is. Ladies and gentlemen. Yes, it is the one. It is the only Apollo. Alan Hey, welcome to the show, Paula. All the way from Nashville, Tennessee. I love. It.

Paula Allen:
Yeah, there you go. You got your.

Brian Kelly:
Accent, right? Nice. Wow. I know there's a lot of Californians here.

Paula Allen:
It's okay.

Brian Kelly:
You can speak. You don't have to have an accent. Do Californians have an accent?

Paula Allen:
No.

Brian Kelly:
They do. The billions.

Paula Allen:
No, not really. They don't have an accent is the problem.

Brian Kelly:
Well, hey. Paula, real quick, I'm going to do a little bit of housekeeping, get a few sponsors out of the way, not out of the way, but in people's consciousness and knowing that they're awesome people. The big insider secrets being one of them. And that is that red and white stamp right over your left shoulder on the upper right of the screen. For those of you watching, again, if you're not watching live. Just go to the mind body business show dot com and register for the next one and you can come on and watch live and interact with us and chat. And the big insider secrets. What have they done? They have given us the ability to give away every single show a five night stay at a five star luxury resort, and you won't believe how many there are to choose from all over the world, all because of the big insider secrets. Jason asked. My really good friend has made this possible for us. You do not want to miss that. How do you enter? You have to stay on watching live until the end when I announce how you can enter to win. That's it. So it's a nice little bribe to keep you with us. But you really don't need that bribe when you have people like Paula here. I kid you not. And here's a couple more and we'll bring back Paula and we'll get busy. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people just like Paula Allan not kidding. And grow your business all at the same time. Then write this down carpet bomb marketing dot com, then head on over to that. After the conclusion of tonight's show, Carpet bomb marketing saturate the marketplace with your message and you can get a free lifetime membership to something called the Reach Your Peak Club. Your free membership includes instant access to deep discounts on major software services and top shelf training courses. You need to run your successful business. So think of it as your entrepreneur. Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card. Another one worth $200 just for joining. These are legit. I've literally used these cards so then you can after you do that, go in and grab your deep discounts, log in. So write this down after the show, head on over to reach your peak club Dotcom. Reach your peak club dotcom. And now it's time to bring back the woman of the hour. Yes, here she is. Ladies and gentlemen, is. Paula. Allen once again. So we're going to give you the introductory introduction you deserve. Does that sound good, Paul?

Paula Allen:
Sounds great.

Brian Kelly:
And then I will. I'm definitely going to introduce you, ask you that first question. I'm going to stop yakking for a while because I'm getting tired already. I've been talking for a long time. Paula Ellen is a over 15 year online entrepreneur. Her experience includes a transcription company that grew to six figures in 16 months. Impressive, a travel agency, a virtual assistant business and an online business manager. She is a mentor and a strategist to virtual assistants and entrepreneurs. Oh, we're going to have some fun tonight. Paul has years of varied experience, have taught her two things Entrepreneurs need to get out of the day to day running of their business. That's number one. But often find partnering with good help as a challenge. And virtual assistants are out there looking for work and need support and mentoring by someone who has been there, done that, and can teach them how to fill their schedule and their pocketbooks. Entrepreneurs and virtual assistants are the perfect match when they know the ropes, and Paula works with both to build great relationships. These great relationships are changing the world of business. Boom, powerful. I love it. And so what I like to open with on each and every show, Paula, is I am a firm believer that each of us individually, our level of success or lack thereof, is 100% due to our own. What's going on in between our ears, what's going on in our brains? And I see her nodding in emphatic agreement. And so what I'd like to find out right off the offset is you've been doing this a long time over 15 years. And so as an entrepreneur, you know, days we are problem solvers. We are built to to solve problems. That means every day is not a walk in the park. It is the opposite. We are doing nothing but slow. Solving problems and issues for you, knowing that every single day it's either repeating problems that just need to be solved every time or they're brand new ones that crop up. You know, it's an arduous task. You've got to take care of it. What is it that's going on in your beautiful brain, Paula, when you get up in the morning that is keeping you driven, keeping you motivated to keep going every day, consistently, day in, day out, week in, week out, month in, month out, What is that for you? What is going on in there.

Paula Allen:
Like to say that? I don't think it's problems. I don't look at them as problems. I look at it as as solutions. Right. There's a solution to everything that happens and there's a strategic and organized way to do that. And so I think I actually like the challenge of getting up and having something to go, okay, I'm going to figure this out today. I'm a tech person, as you know. And so looking at the tech part, which is where a lot of entrepreneurs get stopped in the tech stuff, as you know, Brian, is is actually what motivates me. It's actually what made me start doing the virtual assistant from the transcription when I when I mold it into more of a virtual assistant world, it was because of the tech issues that all these entrepreneurs were having to get their stuff out. And I was like, I'm going to figure this out. And so and so, yeah. And that was in the late like it was like 2009, 2010, right? So our tech was a lot different then.

Brian Kelly:
A lot, yes. Yeah, Yeah. It's come a long way. I'm a former software engineer. We're like two peas in a pod here. This is going to be we're going to geek out on everybody tonight. We'll keep it in layman's terms if we can if we can hold ourselves. To do that, if not right in the chat. So please translate. Please translate. Yeah. And I see that. Oh, my gosh. How many times do you run into somebody, especially now with Zoom, and we're all on camera all the time, and you start bringing up issues of automation and tech and you can see the fear in their eyes. I mean, it's unbelievable. And you're like, Oh, don't worry, we can I can help you with this. And and you don't.

Paula Allen:
Have to do it yourself. Most of it.

Brian Kelly:
Right? Exactly. It's the one two punch. You know, First is, you know, there are so many so many tools out there just to pick one. To start. Is is just daunting. Right. For a lot of people. Which one do I start with? Well, if they come to somebody like you or myself, they then know that at least we've we've tried quite a few. I'm sure you have.

Paula Allen:
Obviously, I'm the chief button pusher. I'll push the buttons on all of them. I do. The 30 day trial test, right?

Brian Kelly:
Yeah. Yeah. And then it doesn't. It doesn't for I'm sure you'll agree, it doesn't take anywhere near 30 days to figure out. Oh, no more of that one or hey, I'm like, I'm.

Paula Allen:
Not ready yet. A lot of times they're just not ready. Yes, yes. Ready for them. Especially because I get a lot of one up. So I'm all right.

Brian Kelly:
So it's. Interesting. Some of them never are. Yeah. I'm not I'm not here to name names or but there was one I was a beta tester for this is years ago. It's still running. It's still a lot of people use it, but it still does not work. And I'm like, What is why? Yeah, and that's because of that's because of literally because of the things you teach, like putting in systems together, standard operating procedures. These companies that aren't making it don't have that in place. It's obvious. It's obvious if they just would follow some simple strategies like you teach, they could be so much better off, in my humble opinion. Yeah, and that's that's one of the things I'm really excited to talk to you about on this, is both that you're into tech and that you're into systems and they're both so vitally important. You know, a lot of people say, Well, should I automate or should I concentrate more on personal connection and working with people? Which one should I concentrate on? What would your answer be to that, Paul?

Paula Allen:
Probably the same as yours. Both Right. You ought to make what you can as much as you can, and then because that gives you a lot more time for your personal connections, which is where you want to be sitting as a business owner.

Brian Kelly:
Anyway, you know, that got my juices going. That is a bomb dropping moment, if there. Was one right there. Oh, yeah. I bet that's an early drop right there. Smart bombs, bombs of wisdom, knowledge bombs. Definitely. Yeah. Both. That's exactly what I say. A lot of people are just. They're one or the other. Some say, well, if you ought to make you're taking jobs away from people. It's like, you know, I say, no, what I'm doing is I'm making my business more efficient. I'm taking away the mundane tasks from the people I've hired, and I'm giving them more empowering tasks that will help them in their career. It's the opposite that's actually occurring. Automation is helping them to advance their knowledge, not decrease the number of people I'm employing. What's your take?

Paula Allen:
Yeah, I don't I've never gotten rid of somebody because I automated, you know, it's like usually it's bringing in more people because now I've got more, I have more to automate, right? So it's like automation is amazing and there's always more more to do in a business is always more to do. If you're not if you don't have anything more to do, you're not in business.

Brian Kelly:
So that's so true.

Paula Allen:
Is more to.

Brian Kelly:
Do. Oh my gosh, my airplane is going to run out of bombs, then I can. Tell. It's so true. And you know, I'm constantly maybe I want to ask you if you do the same thing. I mean, I'm constantly, constantly looking for ways to improve any automation I've built or have my team work on. And it's never static. It's all, you know, something I built that I built three years. It took me three years to build a particular very massive, very complex automation. And I'm in there tweaking it nearly every single week. Do you find yourself doing something similar?

Paula Allen:
Yeah, because things change, right? I mean, this is especially this online world, it changes so fast and the marketing, even your message changes and things like that. So you do always have to go back to them and change them. But if you have them all in a system, you know where those are and you can go find them and you can get it done pretty easily.

Brian Kelly:
It's so exciting to know that you can just you can come up with a system, put together a system, and it doesn't need to be that complex. As simple as putting up folders on Google Drive that your team can access with checklist and and like spreadsheet type checklist, but with links that go to videos that give them the how to to do everything. I mean, it's so much easier these days. I don't know if you're old enough, Paula. I know I am. But back in the day when we first started a new job, what would they give you?

Paula Allen:
They'd give you the employee manual. I've only had one job outside of entrepreneurship, but yeah, that employee manual was a daunting.

Brian Kelly:
Yeah, it took. Me a while to get my head, my eyes back from looking in the back of my head because I was like, Oh my God, no, I don't want to read this. I was like, I opened with I don't I don't like reading. Apparently I didn't know. It, but I hate it. I do. But not that stuff. That's no fun. Yeah, it was like it was more like literally, I would look at it and just. Can you just show me? I don't want to read this. I mean, reading is nothing. I mean, it's on the OJT, on the job training. And the beautiful thing with technology. I mean, I was doing this years ago, Apollo, when I would look for if I would submit support requests. I'm sure you've done many of those with Tech. I was shooting video long before Loom existed. It was Camtasia and other tools and I would send them a link to that. I'd upload it to YouTube. I did it the old way because I. Wanted it to YouTube and. Keep it unlisted and give them the link. But it was so much easier than saying with words type written words. Well, I clicked on the Pull Down Under home and then I went to the submenu that said Contact us. And from there I got to this form and that format and I was like. Oh gosh. Shoot me. But now with video it just you get to the solution with one iteration or two max anymore. But if they can't follow instructions and listen to your voice and see what the problem is, which unbelievably they still have that. I still have those issues sometimes, but it just gets you to the solution so much faster.

Paula Allen:
Well, and I mean, I do have a degree in child development, so I will say that you need to hit all three levels of learning, all three things of learning. And that does, right? So you've got audio, visual and kinesthetic where they can do it and watch it and do it.

Brian Kelly:
So yeah. And that's been my primary mode of communication with Vas, like how often I have heard this so many times. And one of the reasons I resisted getting Vas like overseas, there would be a different time zone and so I would issue my problem to them, my challenge, or I want you to do something I don't hear back or see the results till the next day. If they get it wrong, it's going to be a whole nother day because I'm going to respond to them again while they're sleeping and they're going to do the work while I'm asleep. Or if you do a video and you show them it's done and it's usually done properly.

Paula Allen:
But the thing is, is you put it in is done the next day, right?

Brian Kelly:
Exactly.

Paula Allen:
Yeah.

Brian Kelly:
It's just a godsend. So I'm curious about so you put entrepreneurs and Vas together and do you train them on how to work? More synergistically. What is what does that involve?

Paula Allen:
I have I've I've done a lot of different ways. And so, I mean, I've been a mentor. I've actually worked in this field for a long, long time. So. But yeah, I've built teams. I've helped entrepreneurs build their teams and make and help. A lot of times what it is is getting it out of the entrepreneur brain and into the VA's head. Right? That's the that's the gap right there that we're trying to fill, right. And so a lot of times it's just teaching them how to work together or and how to show up. I always talk with my Vas about how do you show up? You know, like, do you show up as a leader? I love that you talked about leadership right at the beginning because I'm a I'm a big leadership advocate. And and it's like you show up as a leader, you're a partner with them, right? Your partner helping them build their business. And so you need to show up as their partner with your own set of, hey, this is what I see. What can we you know, here's a system that maybe we can use. Let's work on this together, you know, and and that can be done in video overnight, you know, in different countries and everything. It's so cool that nowadays, the way the communication works.

Brian Kelly:
Oh, I love I love what I'm hearing here. This is music to my ears, literally, because I used to. I used to I had apprentice before I was telling you, I pulled up my big boy pants like a year and a half ago. Before that, I had apprentices that I worked with for about three years and each apprentice by design was only yours for 90 days. And then they're done forever. And so I learned very quickly how to become an effective leader and also how to get them the most that they came for. They came to learn marketing and they made $0. I just paid for a matchmaking, if you will, kind of site and I learned so much. The beautiful thing is from that moment I always told them and I've used this from now I will use it forever, is they don't work for me. They work with me, right? And I reveal more things about what's going on in my business than most people would because they're all worried about, Oh, they're going to steal my information. I'm like. They need. Your information because that way they can better project your culture and what is going if they know what's coming down the pike, It just keeps them more prepared. Plus, I told my VA that I have now my primary one. She's freaking awesome. I said, I want to train you so that you will have the ability to leave me.

Paula Allen:
Right?

Brian Kelly:
And then I would say, You can never leave me though. You get that right? And she Yeah, yeah. I don't want her to, but I.

Paula Allen:
Actually just did that. I don't know if this is a good time to put this in, but I just I actually did that. I started working with somebody about six years ago now, and she was probably making a couple hundred thousand a year, you know, in her business to sales as a sales coach doing all the things and and I helped her grow that business. And it was over 2 million when I left. And I left because she changed the way she was doing business. And it was only because it just didn't fit anymore with me not wanting to be an employee. I'm not a good employee in. So she was moving it into an employee and it was absolutely perfect for her business to do that. And I, I helped her get all that set up, helped her find the people, do all the things. But we were able to grow the business in that time and put with systems and everything else. When those when that when the transition happened, it was so seamless. I was like, I'm here. Message me if you need me, because I was like having some little anxiety about leaving this person I'd worked with for so long and having an invested interest in this business and everything. And I still do. I love the business and love what she does, but they really didn't need me. I was like, They don't need me. I guess I did my job well.

Brian Kelly:
I was just going to say that's. Testimony. To what you did. In the systems into their business.

Paula Allen:
Yeah, I think. I think they hit about 5 million this year probably.

Brian Kelly:
Wow. And, you know, there's a lot to be said for that because my mentor was very astute, is very astute. And he would often he learned while I was under his tutelage, I became his lead trainer for two years and spoke from stage and trained his students. It was awesome. And he was he never stopped learning. And at one point he came across this concept of build your Company as if you were going to sell it. And there's a book, there's a book built to sell out there as well. And he's so quickly embraced that concept. He began teaching it the very next week after he learned it from stage. I loved how he just turned Things learn to teach like instantly, but it taught me a lot because if you build your company to sell it, you will by default, have systems in place. There's no way you're ever going to sell it. It won't happen if you don't have systems in place. Good luck, because you can't do a mind meld to the person who's going to buy it because you're the only one that knows it.

Paula Allen:
And yeah, that's just it, right? I mean, actually that transcription company I actually built that. The first company I had online was a transcription company and we had all the systems and everything in place and I sold it to two people I. Own a little piece of it, but because that that world changed a lot in the last year, it's a lot different than it was in the early 2000s when we were we were rocking and rolling.

Brian Kelly:
I mean, there's another thing. I mean, you're doing transcription and now they have these automation transcription tools that when they first started they were okay, you know, and I used them and I actually had, I had apprentices and then Vas go in and do the correction, you know, because it was like. It. Made all kinds of mistakes. Well, just recently, I mean you talk about how tools and technology advanced. I went back and looked for the first time in months. I mean, I just don't look because my team takes care of it. I look at it like, oh my God, have you touched this one yet? I go, No. I was like, Wow. It's like darn near perfect now. Yeah, I.

Paula Allen:
Found one that was pretty close. And it does depend on your vernacular and what you are and stuff. But still, it's not. They're not. I mean, because every once in a while I still have a couple of clients in California, but they'll throw me some stuff every once in a while and I'll throw it through. But throwing it through a thing and fixing it doesn't take very long anymore.

Brian Kelly:
Right.

Paula Allen:
A lot different than it was in those days.

Brian Kelly:
Yeah. I mean, I can imagine sitting there listening to it and transcribing manually. We did that. Yeah, I did that.

Paula Allen:
I have the carpal tunnel to prove it.

Brian Kelly:
But it's so. Cool because, you know, all the all that you learned along the way through that journey, that that kind of effort or that kind of vocation is no longer necessary. But you obviously learned how to move on to the next, right? So what happens? So when you started seeing that transition happening, did you freak out or did you go, well, I've got this other thing brewing. I'm just going to step on over here and work some more on that. What was that transition like for you?

Paula Allen:
Yeah, so like most entrepreneurs, I got 12 things in my pocket, right? So I had already started helping people with tech. I was doing the you know, it's like, you know, it's like one of the big niches that we did a lot of transcription for was the ghostwriting industry. I don't know if you remember in the 2000 to 2010, every celebrity was writing their biography, right? Well, they weren't writing them. They were paying big ghostwriters. Ghostwriters would come in, would, would interview them and ask them specific questions and literally they would block out the chapters. We would transcribe it in their book was done. And so and, and so and, and the money flow was very nice at that point. Right. Because the way it worked for the for the ghostwriter and for our company. So but they started needing some of them were writing their own books or they needed the tech behind it, like, how do I put this up here? I started getting a lot of questions, and one of the big things that kind of made me mad and kind of made me transition was the WordPress was WordPress websites were a big thing, but people were charging entrepreneurs five and 10,000 to build a website and then locking them out of it. They'd have to pay 1000 to get a blog, put up, things like that. Yeah. So that was happening and that was early years and so people would come to me and go, I just need to figure out how to put my blog up. And I can't. I don't know how to use it. They gave me these logins, but I don't know what to do. And honestly, in the late nineties I taught myself how to code and Zoom and Joomla, so I figured I could do WordPress if I could do that. So and, and so I just started figuring it out and figuring out plug ins and figuring out what worked and how to make things work and stuff like that. And so a lot of that just started evolving.

Brian Kelly:
Good old WordPress. Yes. Yeah. I left that not too long ago, actually about a year ago, completely. I had all my websites for WordPress and I loved the plug ins and I spent those years in time. Which one works better? I listen to other people. The thing was, was they were so ripe for getting hacked by third world countries and people that had to do this. 24 seven And so you had to buy plug ins to protect your website. Like, good gosh, this is getting ridiculous. I had more plugins than I had pages on my. Website.

Paula Allen:
Right?

Brian Kelly:
Yeah.

Paula Allen:
And that's what I find too as the hacking. And there's yeah, you really have to lock them down, but at least I have lots of clients because the SEO is also very robust in press. And so it kind of depends on what what business you're in, Right.

Brian Kelly:
Yeah. And I know I love WordPress because it is very flexible because you can just plug and play its plug in and you get to choose what works best for you and your clients and your own business. Whatever. Like one of my favorite all time elements or elements are pro with the wig dragging drop probably the best website editor I have ever used in my life. And I've used a lot.

Paula Allen:
It was. It's very specialized, but you can do just about anything if you know how to use it.

Brian Kelly:
Which normally would require advanced CSS knowledge, which is something I never personally dove into.

Paula Allen:
I was like, I do not want to read through layers of code.

Brian Kelly:
Code. Never in my life. No more div tags, please. Never, never write. And and then you go. And the standards are always changing and. This. This word has been deprecated. You can't use it anymore in your case. Now you got to go, Joss. I know. No, thanks. Anyway, that's. Now I'm getting geeky. That's. That's my. I know, I know. It's like.

Paula Allen:
I mean, I can talk this world all day long.

Brian Kelly:
I learned.

Paula Allen:
I learned to code on a Commodore 64 in the eighties.

Brian Kelly:
When I go back to a 21,000. So pretty close.

Paula Allen:
I remember the Dandies.

Brian Kelly:
Yes. Yeah. Oh, yeah. My first computer was a PDP 11, I think. That's funny. It's a mainframe. Big, big, monstrous thing that does that's less powerful than our watch. And. Their phone. But that phone is way more. Yeah. Crazy stuff. Oh, my gosh. I'm showing my age. So I want. To get into your business a little bit more before I let this thing run away, because I'm going off into geek land so much that I love. But I wanted to find out more specifically. So you talk about that, you talk and help you talk to and help entrepreneurs. And together, it sounds.

Paula Allen:
Like together and separate. Mostly separate. Honestly, I usually I'll talk to entrepreneurs, but some I do help entrepreneurs find their teams and things like that a lot.

Brian Kelly:
Oh, okay.

Paula Allen:
Other teams, mostly it's putting the systems in place to get a team because that's where the problems usually are, is getting the getting all there, you know, and early entrepreneurs, they go grab everything for free and just kind of push it all together and kind of make it work. And so a lot of it is just streamlining all that and then getting systems in place for what they're doing in their business. And then and then it's easy to grab a team, right, to find a team to help them.

Brian Kelly:
And you take them through the interview process, all those things that you would go through for.

Paula Allen:
I have templates for all of that that I have in a tool box that I have.

Brian Kelly:
Yeah, I love it. I'm going to bring up your website real quick. I, I don't normally do it this early on, but I am unbelievably intrigued by this. I love it. And then let's put up your website itself. So, so everyone that's not watching, if you're just listening on a podcast right now, it's services dash for you.

Paula Allen:
And so and I always say it's for you because this generation, the new generations, always part of that for you remember in the letter.

Brian Kelly:
Oh. Just about to do that very thing and it's dash or hyphen either way. You like it versus. Dash for you and it's all English words spelled out. And yeah, it's not the number four, but the word. For.

Paula Allen:
It was way before texting was the thing.

Brian Kelly:
Yeah. And it's not just the letter u, it's y0u dot com. Is not. Not an emoji or anything like that. So yeah, services dash for you and for those of you watching, it's up on the screen now. And so I just wanted to go over the different things. So let's take for an entrepreneur. So you help them to build the systems ahead of time and then then they have the interview questions through templates once they bring on a VA. I mean, where does your help begin and where does it stop?

Paula Allen:
It kind of depends on the entrepreneur. A lot of times I have a I actually in the entrepreneur world, I have a toolbox that has trainings every every month, but it also has a Q&A every month, and I have open office hours every month for entrepreneurs. So like, if you're just having a tech problem, you can jump on and say, Hey, how do I fix this? And normally I can we can fix it in that 20 minute, 30 minute, 20 minutes online, right? So no worries. And then so yeah, I have a lot of that. We do a lot of I have a lot of templates. So I'm I share everything because I'm like, if you can get things into a system, we can get you can get rocking and rolling. I mean, I think it's the one thing that really gets me is that entrepreneurs a lot of times don't get their stuff out because they get stuck in all of that, that minutia of not getting it out because they don't have they don't even know where to start a lot of times. Right. And so the template is great because you can just go tweak it for yourself and say, Oh, this is what it means when when she says shop for this. Right. And that kind of thing. And so yeah, so we do a lot of that. And then on the on the VA side, they get the same, they have the same templates and stuff and they can work with you to build those SOPs. And that's what I always say is, you know, if it's, if you're hiring a VA, you can just get them to if you do it like you said, do it, give them a video, say here's how you do it. Then have them write the sop for it. Then everybody learns it, right? And it's done and ready to go for the next person.

Brian Kelly:
God, that's exactly. I, I say this, this other people that I interview. But we were separated at birth. I'm just. Probably I mean, that's exactly what I. Do. I always say I have my systems build my systems and that's the VA's. Yeah. So I remember going through all of these VA's that are apprentices back in the day and. I created the first few videos, not a whole bunch of them. Sometimes I would bring up a they'd say, I want to learn about X, Y, or Z. And I'd say, Well, I'm not an expert at that, but I'll go find a good course for you. And that'll be part of your time working with me. And then I want you to figure it out. This is I want you to act as though you're the owner and start learning about the progression of being an employee up to an owner. I took them through the E-Myth process, the first two of the three stages and one of them to be ready by that time of their 90 days. But yeah, I would just say, look, when you start doing this, even if I gave them the first video, I said, You before you leave, you're going to be a manager and you are going to record a video to train the next person that's going to replace you. They already know they're being replaced. So there's not a big deal there. Right. And I the beautiful thing about this is I never once I did it one time, but I never after that one time, ever reviewed their training videos. Do you know why? Because I would ask the trainees.

Paula Allen:
Next person, right?

Brian Kelly:
Yeah. Did you have any issues? Did it work? Yes. Good.

Paula Allen:
I think a lot of times I'll send it. Yeah, I'll send it out to my team and say, Hey, go do this and tell me what I missed. Because sometimes, you know, especially as the owner and the one who does it all the time, it's you have too much in your brain and you like it's almost like you already know. And so you misstep. So that's the other reason is a lot of times I have them write the SOPs and not me. I mean, I'm really good at shooting the video of what I'm doing, but sometimes I miss those little things. They're like, Oh, you forgot to tell me that part. And I'm like, Yeah.

Brian Kelly:
I tell them to organize it the way that it suits their their brain because they're the ones working on day to day. I'm not and who better? And I run stuff by them. I'll do a marketing piece and say, What do you think of this? What resonates with you? What doesn't? Because they could be a representative of my client base, but they are definitely more representative of my client base than I am. So it gets me out of my own space and right. There are so many benefits to having Vas and help. I could go on all night.

Paula Allen:
It's so obvious they don't have to be full time, right? So you can have you you can you hire to the expertise that you need, not hire to because I need this full time. I know you have one that's that's pretty much full time. But she probably moved into that role. I mean, I'm sure it didn't know.

Brian Kelly:
So I started her in that role. The agency is is a genius model, but you get a full time VA. They interview for. Me. Yeah. But when you need something outside of that one person's skill set because nobody has a mall, I kind of talked about that in the beginning, right? Like website design or logo design or video editing or other things that your primary may not have. The skill set I go to, they assign me a manager, a VA manager from their agency. I go to that person, I say, I need somebody that does this. He grabs somebody and drops in my bucket and I have to working. And I have not paid a dime extra yet. And at one point I had four Vas all working for my business at the same time.

Paula Allen:
And it's actually really genius what they've done in other parts of the world to to build those kinds of businesses for their economy and for other things. And I've gotten some wonderful teams that have worked for me over the years for different for different things and stuff for doing that.

Brian Kelly:
What I want to do. You have your own VA agency. I want to ask that first.

Paula Allen:
Yes, so I do. But I hire only United States based. But then I also do sometimes hire teams if I have big projects and stuff like that going on. Lately, I haven't had a ton that I need big teams for because I've been kind of moving into the mentoring and the and the and that kind of role in the strategy role.

Brian Kelly:
So are you hiring them on behalf of your clients or for you or for both?

Paula Allen:
Both, Yeah. A lot of times I build teams inside. Yeah, inside the client base now where I used to build the team under me. And now a lot of times I build it with the client, which still means I'm managing them. I mean, it's not, it's not that different, except that I can pull myself out of that role. And as I, as someone. As I get someone else trained for my position.

Brian Kelly:
I love it. I love it. So what do you say to the entrepreneur that goes, yeah, but Paula, my gosh, United States base, that's like double the cost. Why would I go with that versus somewhere in the Philippines or Pakistan or somewhere else?

Paula Allen:
A lot of times it's because of their. It depends on what you're hiring them for. So it depends on the what you're hiring for. Honestly, if you're hiring someone to make phone calls and things like that, sometimes. Sometimes. You know, it's like it's easier. The time zone issues, things like that, the the getting to know them, you know, that kind of thing. Honestly, I go I have a team in Russia that does a lot of major tech work that I can jump in and grab them if I need them because we had a huge tech issue for like almost it lasted almost six months and I could not figure out anyone to fix it. And but they were the team that finally fixed it, that figured it out. And so but, you know, so it's like it's kind of cool knowing like, where the the hot spots are. Like social media coming out of the Philippines is amazing. I mean, they they do video, they do all of that video editing. They do. I mean, probably. Yes. Where your show. Right. Your show probably is coming out of there repurposing and doing all the things. And, you know, it's like I have people who yeah, repurpose all the shows, do all the things, do the video editing, do all of that. And it and honestly, it's a lot cheaper. Right? And but here in the United States it's like there's people who need work too. And I just find that it's a different level. A lot of times the leadership level of it kind of depends on what you're looking for inside your thing. I honestly have a very small virtual assistant agency. I have one who is a general virtual assistant, and she does literally the entire back end of almost the four companies that I work with. She does all the, you know, putting in the emails, making sure this is putting all that stuff in. As long as I get it to her, she puts it all in for us. And then I have one who's a tech person actually working and does all the tech and put like doing web pages and landing pages and funnels and things like that. But then I do have other ones that I pull in when I need when I need more done. My company, the companies that I work with right now are pretty streamlined and organized and stuff. And so last year we spent the last year putting so much in place in two of the three companies, the three big companies that I work with. And and so all the templates and all the things are in place. So I'm really looking forward to this year because that actually means I can step out even a little more.

Brian Kelly:
There you. Go. Bring on more companies.

Paula Allen:
Yeah. And help more people. Right? So yeah.

Brian Kelly:
Yeah. I love that. Your answer was it depends on what you need. What? Because there is no one answer for that. There's so many things that go into it. There's also not it. Time zone definitely is one of them. The other is language. Can they speak English and sound like they're from this country? If you need them to like if they're doing phone calls or even if they're typing, because sometimes certain cultures leave out the plural form of every English word that is should be a plural form, things like that.

Paula Allen:
And it's cultural to like. So I mean, even if you're looking yeah, if you're looking at like Australia and Europe, they're speaking different English than we do in the United States. And so I always have to remind them it's American English. Don't forget to turn that on on your word documents, right? Or things like that.

Brian Kelly:
And the English slang, I mean we have so much of it. Yeah. So I was just talking to a mutual friend of ours. I'm not going to name names because this person said they use the term I'm a bad ass. And the person reacted like. They knew what that word meant, but they didn't realize it was slang mean that meant something good.

Paula Allen:
And talk to me about slang. I live in Nashville. I'm in the South. I had a cultural shock when I moved here. I still go. What does that even mean to people?

Brian Kelly:
Yeah. But it's so important when they are representing your company that they understand. And it just like you said, it depends on the roles that you need them to fill. And then if if it doesn't, if you notice, there's an issue there. One of the greatest things I found, Paul, you probably have done the same, like when I had apprentices correcting the transcriptions from past shows because they were back in the day when I wasn't all that great and it wasn't perfect. The cool thing by osmosis, because I was one of them talking on the show, they inherently understood my value system, my culture. I mean, they and sometimes they would freak my butt out. We'd have the meeting and they would say things exactly the way I would say. I'm like. Oh, that was weird. It was cool at the same time. But I'm like, I don't like listening to myself or seeing myself on screen after it's over. So that was kind of one of those moments like. Whoa, what do you. Oh, that was kind of.

Paula Allen:
I was called my transcription company, my daily classroom.

Brian Kelly:
Yeah.

Paula Allen:
Because I learned so much. And when I was doing the transcription world and like you said, you learned about people and who they were and everything else. Yeah.

Brian Kelly:
Yeah. And the great thing is like what we're talking about now, these apprentices might now be is they learn so much from people like you, you know that person after person after person. I, I am the greatest recipient of all these shows because I get to learn from fantastic, phenomenal people like you. And it's like you can't put a price tag on it. How much money you make and what they're show. It's not about monetizing my show. It's about so many other things, one of which is I learn a lot and I develop lifelong relationships. So sorry, Paul, I know you. You can't choose your family, but we're now family. Yeah, that's okay.

Paula Allen:
I like my family, too, But I can always add one. And someday we'll be closer. I'll be in California, or I come to visit California.

Brian Kelly:
I'm going to be heading your way, I think. Closer your way. Florida. Go for that way. So. Oh, man, no time is flying. This should not happen. So you said you've been an entrepreneur for most of your life. So when you made that transition and you started realizing the difference between the two lives. Looking back now, how would you characterize your life as an entrepreneur now versus what it was before you were an entrepreneur. If you.

Paula Allen:
Could? It's kind of funny because my break was actually in the middle, and so I started off as an entrepreneur. I have a degree in child development and I had three children, got married young and had three children back, back, back. And so my kids are I wanted to raise them at home. And so I started a home daycare. And so I've been an entrepreneur for and I did that for 14 years and then decided to go out into the center world and start work. And I worked for a corporation for three years. I found out a couple of things. One, I'm not a good employee because I don't follow the I don't read the handbook. I just do it and ask for permission later. I like I don't like the corporate world because there's too many too many people above that have to say yes before things get done. I like things done faster, and so that's why I don't follow the rules. I just do it and let them figure it out later. And so I left voluntarily when they and they were ready, they were probably very happy to have me leave to get back into the entrepreneur world. And I spent just a little time in the nonprofit world as I was transitioning. And so but one of the reason I did it, I came back into the to the entrepreneur world was because I had by that time those three children were were late teenagers and early. Well, the one had already gone off to the military, so I had two still at home at that point in time. Maybe I don't remember. Maybe he was still the oldest, was still at home. But the I had those kids and I didn't want to leave them home alone any more than I want. He was I was already. Yeah. It's like teenagers are always a lot of fun, right? And so I, I was like, I got to figure out something. And so I convinced the nonprofit to let me work from home in the early 2000s when no one did that from my computer because I was only working part time anyway. And I started the transcription side of the company. And so and I, and, and I was working for someone else. I learned that world from someone else. And in one day I quit both jobs and gave them both 30 day notices. And I said, I looked at my daughter who was laying on the couch, who was probably way 1617 at the time, and I said, Well, we're either going to starve and be homeless or we're going to make this happen. I'm going to make this happen because I'm not doing this anymore. I am not an employee. I hate this.

Brian Kelly:
And so you didn't enjoy all the meetings.

Paula Allen:
Meetings, meetings, meetings, meetings.

Brian Kelly:
Oh, that look. Was that was it?

Paula Allen:
I don't understand meetings.

Brian Kelly:
Don't get it. You got 30 to 40. People in a room, whether it's physical or virtual. One talks. The rest of you. You're just sitting there going, When is this going to be over? And you know, who was it? Elon Musk had a great quote about meetings. That was something to the effect of if you don't have anything to contribute and if you're not getting anything directly from it, then just kindly leave. You're doing everybody a favor and they will love you for it. It was like most corporations won't because they say Thou shalt stay and maintain a dollar, dollar leave.

Paula Allen:
Luckily, I was running a daycare center, so I was kind of the lead. So I was I didn't have to be on too many.

Brian Kelly:
Meetings.

Paula Allen:
And I could put things on speakerphone on the in the corporate world and and mute myself and do my thing like I'm not.

Brian Kelly:
Yeah. It's like begin with an outcome in mind. If you're going to hold meetings like.

Paula Allen:
Me, I'm like, I need agenda and I need to go.

Brian Kelly:
What are we doing here? Let's do it. So I do a weekly with my primary VA, and I really don't even do an agenda because the SOPs take care of everything and I have full view. We just click up at the moment and I can see I just go look through and said, Do you have any issues? Usually it's maybe one or two minor ones, and then I will. I do most of it by just updating her where the company is and what I'm working on next. She's in the loop and knows that, you know, this is something I really think you you could get, you know, dig your teeth into. And I always do this. Paula, tell me this is ridiculous. But I'd say, is that something you would even be interested in? Because if not, that's cool. Because I will find somebody else that can that wants to do it. I want them to want to do it before I assign it.

Paula Allen:
Is one of the things I like. One of the things I always ask my VA is when they come on and I always help the entrepreneurs ask the business owners ask is what? What, what will get you out of bed every morning? It's the same as what you asked me at the beginning of the show. What motivates you to get out of bed every morning? Right? It's like what gets you up and going and fires you up? And I do the same thing with my Vas. I update them on the company and then I say, Hey, this is coming down. Here's what's coming in. Are you interested in being part of this? Right or not? Because sometimes they're not and it's okay. You know, I'm like, you're you you're a business owner, too. You have you get to make your own rules as well.

Brian Kelly:
Yeah, exactly. And good about your rules that you have yourself. What is. What do you think of the policy of now and then giving them a piece of let's say they were deeply involved and had a big part in your bringing on a new client that brought in a sizable amount of money. What is your thought about giving them a percentage of that as a reward?

Paula Allen:
Absolutely. And I do that. I actually have a technology platform and I have one of my VA's helped me develop it, and she's actually part owner in that. So she gets a percentage of everything that comes in.

Brian Kelly:
So even better.

Paula Allen:
Yeah. So she has her own vested interest in making it work as well and bringing people in and all of that.

Brian Kelly:
So develop a. System and make them a part owner if that is not a bomb dropping moment. I don't know what it is. Yeah. I mean, always just smoke. Genius.

Paula Allen:
And the cool thing is, is I like I was on the road for a couple of months this year because I was being crazy and we're driving all over the country. And so and when I was doing that, she literally was developing stuff. And obviously we would be on the phone and I would be driving across Oklahoma. Right. And and she would and we'd be talking, okay, what about this and this and this? And she was doing all the work, basically. She was doing all the development and helping clients and doing all the things.

Brian Kelly:
So I love you're such a breath of fresh air because you you believe in I guess because you believe in similar things that I do. And that is positive reinforcement. You know, I never I'll ask you this because I don't know. I can only guess. But do you ever reprimand or or yell at or say, I'm disappointed in you? Does that ever come up in any of your meetings with your. Yeah.

Paula Allen:
No. No. But I raised kids, too. So, I mean, I'm probably hundreds of kids, but now it's like, hey, what can we how can we work together to make this better? Right? It's like it's a win win. It's always a win win. You're not you're not going to do anything. It's like, I don't know.

Brian Kelly:
That kind of reinforcement does not work. No, it doesn't. I've seen it. I've seen it in the corporate world. I saw a guy who was my friend who had a leadership position. I never saw him in action. We were in different buildings. One day I was in his building. I was getting some stuff. I don't even know what I was doing there, but I could hear him in a meeting in front of everybody. They're all out in this main floor area and he is just ripping into one person in front of everybody. I mean, it was shocking and my respect for him almost went to zero in a heartbeat. I thought, why. Would you ever need to treat somebody like that? If you're going to do that, then go into the office and close the door. Don't do it in front of their peers. That was horrendous.

Paula Allen:
Unfortunately, and I.

Brian Kelly:
Don't even. Do it behind closed doors. It's like if you're putting in the effort, look, we're we are human. We will make mistakes. I'm in sports. I'm trying to make a basket. I'm not shooting on purpose to miss, but I do miss probably more than I make. But I'm trying. As the coach. I'm giving them a pat on the back because you're giving it all you got. Just keep going, right? Not say you. You missed 50 over 50% of your shots. Get do it better. It's like that doesn't work. Doesn't work for me. People want to work with people that are always lifting and praising and giving them a little bit of leniency. When they make a mistake, like, look, it's okay. You probably won't make that mistake again. And if you do, at least.

Paula Allen:
I can tell you most people are harder on themselves than anyone can ever be on them. So it's like, why not boost that into, Hey, what can we do? Right. It's it's it's also a system that needs to be fixed, right? It's something that that can just hey, how can we efficient make this efficient. Right. What what what happened that caused the breakdown that you know, it's like, let's fix it.

Brian Kelly:
Yeah, it's more treat them as a team member and lift them up and work together. I literally have them give me opinions and I say, Look, you cannot make me mad. I want your honest opinion. Tell me if you don't like it. Something I built. And they're like, No, I don't want to do that. It's like, I want the honest opinion and I've got my current one to the point where I get the honest opinion from her. And I'm like, Thank you. That's what I needed.

Paula Allen:
Yeah. Because, I mean, we can always, like you said, lift our egos up and go, Hey, we're awesome. But you know, someone who from the outside is going, Really?

Brian Kelly:
You know.

Paula Allen:
I don't think that's going to work. But yeah, just having those conversations like that, right? So it's really the open communication is the key to all of that.

Brian Kelly:
Yeah.

Paula Allen:
And I mean, I used to teach parents too. It's like parents do that with their kids when they're little. And that's a lot of times where you see it in the corporate or in the world is when people are doing that, that's all they know. They don't know anything else. But it's not it's not you against them, against you, It's you guys against you know, you're you're going out as a business, as a company, and you want it to all be a group going.

Brian Kelly:
Out as a united front. Yes. Yes. I cannot believe this. So are you good to go? Another hour. Then? An hour.

Paula Allen:
Six months. We'll do it again.

Brian Kelly:
No kidding. But out of respect for everyone watching and listening, I did promise. In fact, there's more than one prize. I didn't drop this carrot, but Paula has something for everyone as well. So we're going to announce both here in just a second. And then, Paula, I like to end every show with a particular question. If you can hang out for a few more minutes to get to that, I would be absolutely. Oh, that'd be awesome. So first, everyone that is watching live. Watch your screen and be sure to write this down. Don't go there now. You do not have to do this right away. We'll be monitoring the entries after the show is over. Cool. All right, here we go. Watch your screen. What you want to do is write this down. You want to write down the URL, the website address of rip dot im for slash vacation. R y p, which stands for reach your peak. In case that helps dot i m forward slash vacation. And there you can enter to win and we will pick one lucky winner. We get to do this every week. I just love what I get to do. And then the amazing Paula Allen has something for all of you and I'll let her explain it away to you. It sounds like a really cool gift I'm going to put up on the screen and go ahead and take it away, Paula.

Paula Allen:
So a lot of a lot of entrepreneurs and they ask them, like, I don't know where to start. I don't even know where to start. So I developed a download that just 20 things. Where are you planning places to start and how to get 20 things that you can outsource and how to get started. And I develop it into five columns. So it's really easy and there's a little training that goes with it, so it's all there for you.

Brian Kelly:
I'm getting ready to pull it up on the screen real fast. I fat fingered one thing. There we go. That should bring it up. So it is services. Dash for you dot com forward slash 20 things. I must be typing something in wrong. Services dash for EW.com.

Paula Allen:
It's actually right on. It's right on services for you too. It's right on the front page. When you pulled it up earlier, it was there.

Brian Kelly:
My goodness, Brain, I tell you, it can be trained. That's a good thing.

Paula Allen:
Makes it easy. I'm sure it.

Brian Kelly:
Is. Go back one more. All right. I like to give people a visual so that they can actually navigate to.

Paula Allen:
It right there in the front. So 20 things you got outsourced and how to get started.

Brian Kelly:
Got one that says download today. Oh, that's what. I was. Getting.

Paula Allen:
Okay, I'll go fix it. I think I broke I did a switch on one of my emails last night over the weekend, and I think I broke some of the things on my site. I fix them. I'll fix them as soon as that show is over.

Brian Kelly:
I'm so glad. I've never had these issues myself, ever. Now you know.

Paula Allen:
You know, it's on the cobbler. My stuff is always like, Yeah, I'll get to that. And I. I literally broke it, right? And I was running an event on Friday, so I was like.

Brian Kelly:
I told my.

Paula Allen:
Assistant, I go, I just broke my entire site. Can you go fix something? Because I need some more information. I go, I can't give it to you yet.

Brian Kelly:
Yeah, it's like you get those updates for software and I get them right before the show goes on. I go. Should I do it? Or it's like I'm going to mess everything up. That's a nope. I'll wait till after because I like to keep. Things up to date. But again, that that.

Paula Allen:
Website is it.

Brian Kelly:
Services. For EW.com for slash the number 20 dash things and things make sure it's all lowercase. So services. You know someone else told me that recently and I went and tested it and it still does matter. But yeah. The case after the forward slash anything after the dot com it still matters. At least the one I tested. And I was like, oh, interesting. Even high level was that.

Paula Allen:
Even to go high level. It does.

Brian Kelly:
Yeah. Because those are my that's interesting. You go high level. I love it. I knew that. See there's something great about you. There's so much period about you I love go ahead level. That's my that's my automation suite. That's my hub. That's everything.

Paula Allen:
Right? That's I mean, you me mentioned a couple of times. Keep it simple and that is my keep it simple. Keep it simple. All in one space.

Brian Kelly:
Yeah, exactly.

Paula Allen:
Make it easy.

Brian Kelly:
It's not just only one space, but it works. That's the issue. I mean, the other one I was talking about.

Paula Allen:
Earlier, I broke that. Let's say it's not the platform that's broken. That's me.

Brian Kelly:
Oh, yeah. No, it's. No, I'm thinking about another a whole different platform that they tried to throw in the kitchen sink and they did everything and the kitchen sink and that was the problem. They did not have the backing. They didn't have the enough developers, let alone support personnel with high level, which we both apparently are familiar with. I interviewed Shawn, one of the three co founders. We talked for probably 2 hours. You said, give me your list of questions. I sent them seven pages of a Word document because I was looking to switch from another one called Active Campaign, and that was going to be a massive undertaking. So I had to have the right answers. He gave me all the right answers. He had over 100 developers worldwide. Like what? Oh, okay. Keep talking.

Paula Allen:
Brother. I followed the company for like three years before I made the jump because I watched like this. I'm like, and I'm not usually a tech, not a technology person that says, You have to use this. I always say, use what works best for you. Yeah, I still do. And this one is one that I can get behind for almost anyone.

Brian Kelly:
Same here. I got to meet all three co founders at the Traffic and Conversion. Summit. And they are awesome. They're just like you and I. We just geek out together. They're not like snobby business owners. They're they're so approachable.

Paula Allen:
They're in the Facebook group talking to people about whatever all day long.

Brian Kelly:
And they had like 20 of their staff members with them. They're from all over the place. And I talked to every dang one of them that's I just hung out with them. I'm not kidding. I just hung out with them. I didn't I didn't care about the rest of the stuff. Anyway, this one question, we want to get to it because I know we're going, Oh, that's not too bad. 5 minutes over. Isn't that bad? That's a good sign, actually, because I just want to keep talking to you. This one question I found to be quite by accident just a go to very profound question. I asked it several times back. This has been over three years. This show's been running. So in the beginning I'd ask it here and there, and I started taking note of the answers being very profound. I'm like, Wow. Oh. So I said, I'm going to close every show of it because it's a powerful, powerful question and I know I'm building it up and you're probably going, Holy crap, what is it going to be? No, I'll answer anything.

Paula Allen:
I'm pretty open.

Brian Kelly:
I love it. I love it because. I always say the cool thing about it is there is no such thing. It doesn't exist as a wrong answer. And it's just the exact opposite. The only correct answer is yours, and that's what makes it so profound. And it's just it's unique to each individual. So with all that. Are you ready?

Paula Allen:
Yep.

Brian Kelly:
I knew that you were just going to go. Yeah, let's do it. Go. All right, here we go. Paula Allen. How do you. Define success.

Paula Allen:
That's a great question. So success for me is defined on the fact that I created. The life I wanted it, and that changes. So success does change for me. It kind of depends on what stage I've been at over the years. But honestly, just loving to get up every morning and doing what I do and still getting to visit my family and travel and do the things that I love and see friends and family and all of that is success for me.

Brian Kelly:
And did not disappoint. You know how that ended. What better way to end it with another bomb run? I love it. You are amazing, Paula. Yes, This is the amazing. Paula. Allen. And ladies and gentlemen, you need to get in touch with her if you need any kind of assistance, which all of us do. All of us do, Every one of us. If you don't have someone helping you on a team. I'm sure Paula can help you navigate how to make that happen, because one of the big there's so many things holding us back. It could be money, It could be time. It could be if it's time. Oh, my God. That's one reason you really need to get the help. And if even if it's money, because you can, then there are ways once you have the help, you can use that leverage to make more money faster. So definitely reach out to Paula. Paula. What is the best way for people to get in touch with you.

Paula Allen:
Just by email? Paula Allen at Services for you or right on my website, you can just hit the contact information.

Brian Kelly:
Easy peasy. So definitely reach out to her. She's got this nailed. She understands it. And the fact that she has a tech background that helps immensely, especially when it comes to the systems building the SOPs, where to put them, how to make them easily accessible, the whole nine yards. And there's a lot to it. But it doesn't have to be. It doesn't have to be a lot. It doesn't have to be a lot to it. For you personally, all you have to do is reach out to Paula and she'll take care of it and show you how to set it up. And you're going to be forever grateful, as I am, for having put in gotten help building sops and systems in. Yeah. So this is my sister, my new sister, Paula Allen, separated at birth. I mean. Come on. Look, I'll.

Paula Allen:
Be over at Christmas.

Brian Kelly:
We have room. Come on over. Absolutely. The more, the merrier. Plenty of food. It'll be a fun time. I got a lot of.

Paula Allen:
Babies to kiss, so maybe not this year.

Brian Kelly:
I'll bring them with you. All of ours are grown, too. We've lost everybody. They're all over the place. Yeah. Yeah, that is. It. Paula, you've been amazing. I appreciate you for spending your time with us here tonight on behalf of the amazing Paul Allen. I'm your host, Brian Kelly of the Mind Body Business Show. And on what I like to say is just two things, as we call it a night. And one is please, please go out, serve more people and crush it in life for you and for them. And second, and most importantly, everyone, be blessed. All right. That's it for now. Have a great one. We'll see you again next time. Thank you for tuning in. To the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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