Special Guest Expert - Rachel King
Special Guest Expert - Rachel King: Video automatically transcribed by Sonix
Special Guest Expert - Rachel King: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, determined. And driven. We finally breakthrough and win. That is the question. And this podcast will give you the answers. My name is Brian Kelly. This. Is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, welcome to. The Mind Body Business show. Oh, my goodness. We have one of the most interesting, intriguing guests I've had in a long time. Such a great background. I'll let her tell it, because it's very interesting what she has been through, what she has done and where she is now in her life, in business and personal life. It's phenomenal and full of energy. Amazing young woman. I cannot wait to share her with you. Her name is Rachel King. I cannot wait to bring her on. But before we do that, the mind body business show, it is a show that I had built with you in mind. And I mean that you, the entrepreneur, the business owner, the one trying to get to that next level in their business. And what happened was, over a course of about a decade, I began studying just successful people, really focused on just successful people and trying to figure out what is what is it about them or was it about them If they had passed on that made them more successful than someone like me. And I continued to work with mentors like side by side physically. One mentor I worked with for several years, others that I have done joint venture partnerships, others that are authors of books, some living, some no longer with us, and some passed before I even started reading the book. And throughout all of this, what I noticed were three things kept trickling up to the top and becoming very noticeable. And you might guess what those three things are. I call them the three pillars of success, and that is mind, body and business. And for mine that means each of these individuals to a person had developed a very positive, very powerful and most importantly, a very flexible mindset.
Brian Kelly:
And then with body, they also took care of themselves, both physically and nutritionally. That one is straightforward. And then business. Business is very, very multifaceted. And what that entailed was these individuals, again, to a person, had mastered the skill sets that are necessary to build a successful business and grow and keep scaling and thriving. That business skill sets like sales, marketing, team building, leadership, systematizing. I could keep going on and on and on. In fact, systematizing. Oh, that's a whole subject in its own right. I almost went off on a tangent, but I'm not going to stay focused. Brian Here we go. Yes. And the cool thing is. To master any one thing of any kind of thing. But a skill set in particular can take a very long time. I think it's said that to become an expert in anything takes 10000 hours of focused effort. I mean, 10000 hours, that's a long time. And I just rattled off, what, four or five skill sets and there are many more. You're probably thinking, well, Brian, forget this. I'm not going down the business, Right? I'm not going to be an entrepreneur. The good news is, though, you don't have to master every single one of them. In fact, if you focus on just one of them and it was one of the one of the few I just listed in just a moment ago, if you just mastered one skill set, what can happen is you can leverage that skill set to bring in others in your business who have already mastered or are in the process of mastering the other skill sets that you have yet to or may never do. Just time on Earth and how long it takes you may never master. And that one skill set is Wait a minute, is anybody curious? Do they want to know what it is? The shortcut to success. I don't know if it's that important to you. All right, I'll stop teasing. It is the skill set of I need a drum roll, like a soundbite right here. I keep saying that every show and I forget to go grab one. It is the the skill set of leadership.
Brian Kelly:
And for those of you that might be saying, you know, Brian, I'm a solopreneur. Who am I going to lead? How am I going to learn that? Well, first, I'd say start reading books on leadership. There are several great ones out there. I will go over those at this moment. We have plenty coming up on a resource I'm going to show you in just a minute. And then the other thing is start leading yourself. Get in the habit of leading yourself, become disciplined, start putting things on calendars. How would you treat yourself? If you're an employee, Start thinking as if you were one of those people because you're directing everything you do every day. So if you're not disciplined with yourself, will you be disciplined with someone else? And you can start developing those skill sets before you start bringing on a team? That is a perfect example. And all right, speaking of very successful, people were going to move on because another phenomenal trait I found out about nearly every successful person I've ever run to run into is that they are also very avid readers of books. And with that, I want to segue very quickly into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Going to read bookmarks. Ready, Steady. Read bookmarks brought to you by reach your peak library.
Brian Kelly:
Yes. And don't worry, Rachel King is coming on. I mean, she's she's in the back just scratching on the screen saying, let me in. You should see. It's pretty neat. And she cannot wait. Yes. Reach your peak library dot com. That is a website that I had built with you in mind. And once again, this is really a gift to you. And before I go into this, a real quick word of, I guess caution or instruction or coaching maybe, is that rather than go off and look at these resources, live in real time while the show is on, especially when Rachel comes on, rather than do that, write down the web addresses and the resource names, maybe books, write them down and then visit them after the show is over. And why do I say that? It's because of we just touched on it. Focus. You want to be focused on what? Especially what Rachel is going to say, because I've spoken from stage many times. I've seen someone get up and leave the room. They had to go to the bathroom or they had that all important text right at the moment where I was about to give a secret to success. It's not really a secret, but a big heavy hitting point. And I felt bad for them and I thought, I don't ever want that to happen again. And so I know this isn't a physical stage, but the magic happens in the room. So stay in the room, stay focused. And when Rachel comes on, you don't want to miss a moment and take take very gracious notes as well. I take notes and I'm running the show, so I don't ask of anything of you that I won't myself do. So reach a peak library dot com is a website I literally had put together by my team with you in mind. And what it is is I'm now 58 years old. I did not start reading voraciously until the age of 47 and I did not know what kind of incredible impact it could have on me in my life. And once I began reading, I was like, wow. And I couldn't get enough.
Brian Kelly:
And so these are all the books I have personally completed reading that had a profound impact on either my business or my personal life or both. And that's what I put in this library. Reach your peak library. Remember, write that down. And why did I do that? Because not every book that I've ever read is in here. It gives you the higher probability of getting a good read and not wasting your time. That's the main reason. It's efficiency. I've already read it. I know if it's good or not for me, I have a business. And so I thought, Hey, I think this will be beneficial to others. So your quick, quick guide to books that will really have an impact on your especially your business life more, more so than personal life. But a lot of them do go cover and go and cover both because business and personal relationships are very similar. All right. That is reach your peak library. Ooh, there goes. My voice dot com. And so. With that, it is finally time to bring on the one and only Rachel King. So let's do it. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained. Big league.
Brian Kelly:
Qualified. This is, ladies and gentlemen. It is the one. The only Rachel King. Yes.
Rachel King:
Thank you. Thank you.
Brian Kelly:
Welcome to the show. My goodness. Ladies and gentlemen, you are going to be blown away with her background. And we'll get into that in just a minute. And I don't mean to be a tease to either of those watching or listening or you, Rachel, but we do have some bookkeeping or housekeeping, I like to say, to take care of. So a few. Quick. Words from our sponsors and then we'll get back to the show real, real quick. So sit tight, watch this, take notes and then get ready, get settled in, because Rachel King is going to come right back. Here we go. Hey, if you're watching the mind body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing, compliments of the big insider Secrets. What is it? It is a five night vacation Stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK and Argentina. I mean, it just keeps going on and on and on. Australia, at the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show and register to receive automated notifications when we go live the next time. We do not spam, we do not even pitch any products or anything from that notification. It's just simply a way for you to know that we're alive. And now you can join us and you can also participate in this incredible, incredible prize. And you do not want to miss this. So come on live. And you do not want to miss a moment because of our incredible guest experts and stay on to the end. And we will reveal that at the very end. And. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time, then write this down.
Brian Kelly:
Carpet bomb marketing dot com. Then head on over to it after the conclusion of tonight's show. Carpet bomb marketing saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Reach P Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur. Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down. And then after the show once again head on over to reach your peak Club Dotcom. All right, now let's get back to the show. Oh, right. Rachel is a serial entrepreneur starting at the age of 12. This work ethic and drive at an early age led to seven years of, Oh, I love this part. Military service. We're going to get into that. Utilizing the discipline skills to move forward with owning multiple businesses, Rachel acquired the desire to continue expanding her talents. The passion for law was instilled in her from birth, from her father's law career, so she followed in his footsteps, opening her law firm in 2014. The combination of entrepreneurship, discipline, training and an understanding of law allows her to be the rising leader for California, Arizona, Texas and Kentucky, with her firm practicing litigation of family law, probate and real estate matters. Alongside her impressive career, she is a proud wife and mother and loved by her community for her continued service in outreach. Finally left officially and formally. Welcome to the show, Rachel King. How are you doing tonight?
Rachel King:
Thank you. So nice. It's fun to hear about all of the things that I've done because I don't often hear about it. So thank you for having me. And what a wonderful introduction.
Brian Kelly:
Oh, my goodness. And I'll say this publicly. I said it behind the scenes, but thank you for your service. Thank you for your husband's service in the Army. And I appreciate both of you for making you know, I look at it as a sacrifice because you could have chosen so many other things. And when you go into the service, you don't really have your own life. You're told what to do, when to do and how to do it most of the time. And so thank you from the bottom of my heart. And I know that everybody watching, listening embraces that as well. So mad respect for you and your husband both. So thank you very much for doing that.
Rachel King:
Oh, it was really one of the best times in my life and I wouldn't be here today without it. So really, I'm honored to have served.
Brian Kelly:
Yeah. And I cannot wait. We'll get to it in a moment, but I cannot wait to see how that has spilled over into your business and personal life as you've gone, as you left the service and see what it did. I've heard some great stories from those who have served. I have not heard one bad story. I'm not saying that bad things didn't happen, but I haven't heard the bad story about what they utilized that experience, how they did in taking their life to the next level. So I'm very excited about this. What I wanted to do is find out in the very beginning what I love to start out with. The first word of this show is mine, and it's what I my opinion is that the mind, our mind set is the foundation, the cornerstone, the reason of either our level of success or lack thereof. It has nothing to do with anyone else outside factors, no one else's fault. We are where we are today because of what's going on up here. And what I want to do is get inside your big, beautiful brain. Rachel Not physically, of course not. But you have.
Rachel King:
To wait post mortem for that.
Brian Kelly:
So yeah, wait for then. But I wanted to find out because, you know, running your own business is not always the easiest thing to do. In fact, it's often a challenge nonstop each and every day that are things that, you know, that's why we are entrepreneurs, because we we solve problems, solve issues. So for you, when you get up every morning and you know what's ahead of you, maybe there's an arduous task or a client you don't really want to deal with, but you have him or her and you just know that there are things that are not aren't going to be just rosy and great and fun all day. When you wake up in the morning, what is it going what is going on in your beautiful brain that is keeping you positive and moving forward and driven and productive day in and day out as you go through your business?
Rachel King:
Being an entrepreneur, owning a business is can be so overwhelming, right? You just constantly, even when you're not. Things can be overwhelming. I. And you touched on it earlier. Actually, I kind of live and die by my calendar. So when I feel overwhelmed or when I feel like I the week is so much or the day is going to be way longer than I wanted. I look at my calendar or I go back and I remember it and I just take one meeting at a time or one thing at a time. If I have to be at the office for an 830 appointment, then let's just get to the office for the 830 appointment. Let's not look at the 6 p.m. board meeting. That's, that's too much. And I really am a believer in just bite size pieces. You take off what you can and once you've done one thing, it's much easier to do the next. So I that's kind of how I get out of bed every single day is taking on one task at a time.
Brian Kelly:
Wow, that is just profoundly intelligent and interesting. It is so weird. Rachel. I just literally had conversations with people about a similar concept, and this seems to happen. I'll have a conversation with somebody about it, and then the next guest expert like you, we'll talk about it. I'm like, It's crazy. Yeah, because I have a dad with advanced dementia. He's 86 and he was getting scammed and it was a horrible there was a two month solid two month stretch of absolute stress and not knowing, you know, there were so many things going on that we had to take care of my brother and I. And I just kept telling him because it's the only way I could deal with it was we just we only thing we can do. This is one step at a time.
Rachel King:
100%. Like I say that, I say it in every aspect of my life. I was hiking yesterday and we were going up a really big hill and I looked at my littlest daughter and I was like, So it's just one step at a time till we get back to the end of this. Like whatever it is you're facing, even if it's fun things, it can be overwhelming. Just get to the next step. And I almost give myself permission, Brian, to just do that one step and then say, And then you don't have to do anymore, right? When I get really wrong, then, then you've done it and you don't do anymore. And I've found as many people have, that once you do that, that first thing, it's easy to keep going. So if you just really give yourself permission to handle what you can in that exact moment, but do it, it can make huge tasks that are so overwhelming, life just doable.
Brian Kelly:
It's gosh, same. Another it's about, you know, you take that first step and that creates momentum. Yeah. And then you continue. So it's like how many times everyone out there listening, including you, Rachel? Like, how many times have you been, like, just exhausted. Maybe you're on the couch and it's like, Oh, I forgot. I need to go and clean up the dishes or something. And you're just no way. It's not happening. But I know if I wait till the morning, they might give off an odor. I better take care of this. Right? And then it's like, oh, begrudgingly you get up and sludge on over to the sink. You start cleaning the dishes you get. You look over on the counter like, Oh, that looks a little dusty. I'm going to go clean that off. And then you walk through the house. Oh, these clothes. I should pick those up and fold them. But you've already started the momentums there. And now, before you know it, the whole place is clean.
Rachel King:
Absolutely everything is that way like, and it seems. But if you had thought sitting on the couch, I'm going to go and do the dishes and get the laundry done and sweep it like you would just not do any of it right. You would be like, I'm not going to get off the couch. That's too much. I'm tired. But if you just give yourself permission to do one thing and you do it and then not do anymore, it really does. It's the momentum kind of keeps you going. And then it's just these little, little things that when you're done, you're like, Wow, my house is clean, My laundry started. Like, This is amazing.
Brian Kelly:
Yeah. And then you feel great, right? And you're. Awake. It's like going to the it's like exercising, you know? Oh, my God, I'm so tired. I don't want to go to gym. Then you go in about maybe 20 minutes into it. You feel better than you have in weeks if you haven't been in for a while. It's just it's an amazing thing, is just do it. Do something, but keep moving in whatever direction you want to go in and stack those pebbles, as they say. And it's like what they say. The metaphor about how do you eat an elephant one pebble at a time or one back on the pebbles. Oh, we have some people saying hi. Oh, I wonder who this might be. Amy Scruggs. She says, Amazing having Rachel today. Thank you, Amy, for referring this amazing young woman to us. Miss April's dance says Hello, Brian and Rachel King. I love it. Lori Ann Hood. Oh, she's like a regular. I love her. Lauryn Hood is here from South Carolina. And oh, look at that. We got some cheering going on. Amy Scruggs Woo hoo! Lauryn Hood Oh, this is nice. Flattering. She's beautiful. Yes. Thank you. And then Marie Bernard totally sitting on the couch. Yes. Thank you. Oh, that's. Fantastic. Yeah. And it truly is like it's almost the secret to success. It's just moving forward one step and then other steps. Your other leg just seems to pass it in. Take another step. And then another one. And then another one. But it's just that first one that seems so arduous.
Rachel King:
It is. And throughout my life I was in law. I had children, young, I was in law school. I always had kind of too much to do. And quite frankly, I was always too tired. And the only thing that I could find because I had to figure out how to do it. So what I really did find, whether it was working out or anything, is letting myself be okay with only doing that one step, knowing subconsciously that once I do that step, it'll, it'll keep going. But if you really are okay with it, it's actually quite easy to get up and do one thing. And when you know that, well, now I can get back on my couch, it makes it easier to get that get off the couch. Right.
Brian Kelly:
So, yeah, I have a good friend, Christopher Roush, who just interviewed me recently and talked about that too. And he would say something like, you know, he plays a guitar, but he hasn't picked one up in a long time. And he said, I just tell myself, I'll just I'll just pick it up. I may just hold it for 15 minutes. I may not even pluck a string, but then it starts happening. Same with going to the gym. He tells his clients, Go to the gym. All you have to do is go there, take a picture of the front door. Prove to me that you went there and we're good for that day. So of course they're going to get to the door. Open the door. Go in. All right, I'll do a set of this. And then before, you know, 20 or 40 minutes of a workout is ensued. And so it just works.
Rachel King:
It does. When I do running, when I go running, I'm a runner. So when I get up in the morning, it's cold or it's rainy or I'm just tired, or this time of year it's dark and I think I'm just going to go really slow, like as slow as I need to. And I will only go for like one minute. Like I will just run for one minute as slow as I need to. So like, I don't even break a sweat. And then it's like, Oh, I can do that. And then by the time yeah, then it's like, well, it feels kind of nice. I have my running shoes on. I'm like, Oh, keep going.
Brian Kelly:
Yeah. So that's it. There you go. That's the secret to success. Our show is over. So long. Pretty really.
Rachel King:
Do it right. Nike had it from the get out the gate.
Brian Kelly:
Yeah, that was one of the best advertising slogans in history, I think. My goodness. Yes. And so one of the things I liked or that I opened the show with and mentioned was the importance of reading. It had a profound effect on me when I finally pulled up my big boy pants and started reading, I just didn't like looking at pages. I didn't know this, and I read when I was told to in school and stuff. I just did it, but I didn't enjoy it. And I learned that once Audible came out that listening to books was my jam. So I started listening to him like crazy and. It did have a massive and profound effect on me, but I didn't start till the age of 47. I don't look back and go, Oh gosh, I wish I'd started earlier, but there's a reason for it all. And I got different life experiences as a result. Would you consider yourself to be an avid reader, and if so, what kind of things do you read to to fuel your entrepreneur mind? Or do you like to read things that are fiction and get some entertainment out of it? What's your what's your role with that?
Rachel King:
So actually, I'm a literature and writing major, so I am a very avid reader. I've been reading and writing and that is my degree. I've read all the classics and I continue to read. But that all aside, because like many college students, I didn't actually care for everything I read in college. I have I just read. I read every single day. It is what puts me to sleep. Like I get in bed and I have a read like I read, and then I go to sleep all the time. There's not a day that goes by in my life that I don't read, and I actually switch between nonfiction and fiction. So sometimes I like to read the nonfiction, but I read a lot of kind of complex. Material for my job. So I keep my nonfiction actually kind of light. I. I loved the book Born to Run. It was like one of my absolute favorites. I read the recent New York Times bestseller Breathe that was also has made my top Life books. So for nonfiction, I try and keep it light and how I can improve myself. And then the fiction that I like is historical fiction. I'm just a big fan of historical fiction. I think it's. Interesting. You can keep it light adds a little bit of drama, but for the most part you're learning something. And I love to read.
Brian Kelly:
That's fantastic. I mean, I can liken that to movies like I work all day. I'm a former software engineer and I did a lot I wrote a lot of software for the DOD as a contractor to the DOD. And so we have a little bit of a connection there, you and I and your and your husband, which is cool. But that was that took a lot of of of the brain every day. I mean had to think and solve issues at a. Kind of. I don't know if I'd say high level, but it was always solving something, writing the software. When I got home, I'm like, I want to shut the heck down. You know, my wife would pull up a movie and I'm watching them like, did you did you pull up another movie where we have to think. To follow it?
Rachel King:
Oh, my gosh. Yes. I've said that so many times. Why are we thinking so much on TV?
Brian Kelly:
I just want something to entertain me and to chill. And we get. Like 20 minutes into it. I said so. I'm lost. What's going on? Because I'm not listening. I do not want to do that. I just want to relax. And she always laughs at me. And she'll. She'll get perturbed and posit and then bring you up to speed. Oh, okay. Thanks. And then play it. So when I said 20 minutes later. Okay, so what about this one? Where are we now?
Rachel King:
So let me just stop with that, because I haven't really been paying attention. Is this where we're at? I, I watch stupid TV. I'll be if I can say that I, my husband will watch the shows that are always rated top and you hear on all the social media that are great and he'll want me to sit down like this takes so much brainpower, like I have to follow this case in order or there's whatever the show is about. Can we have something that I don't It doesn't matter what happened 10 minutes ago. I can pick it up right here. And and that's I think why I like reading is because I can read it. If I don't really pay attention, it's okay. I can pick it up and it'll kind of all weave itself together the next day. Or I can reread the two pages that I didn't get the night before.
Brian Kelly:
Or just or just decide. Maybe it wasn't interesting enough. I'm just not. I'm just going to put it away and never open it again. I can't.
Rachel King:
Do that. Once I start, I'm like, Oh, I feel so guilty if I don't finish, so I'll just jog through it until it's over. And then I'm like, Oh, that was not a good book. What a waste of time.
Brian Kelly:
But yes, we have a lot of similarities there. I'll tell you this. I kind of think I know the answer to the next question I want to ask you, because you you briefly touched on one of the things you do on occasion or on a regular basis, which is running. And I like to cover some of the topics under mind. Body business don't have to cover them all. And then I want to get into your military background next after this one. I'm so intrigued by that. And I'm just curious for you and I, I know the answer for me and everyone else I've talked to has a similar answer, but I love to hear it and and the variation of it. How important is physical fitness to you in not just your personal life, but what have you noticed if you are doing it on a regular basis, what does it do for your business as well?
Rachel King:
I run or do something? Well, I call it intentional exercise every single day. And I define intentional exercise as not like going on a hike or a walk with my kids or walking my dog. That is life. But intentional exercise is something that I've specifically set out to do to improve my physical fitness. And I do something every day, even if it is as simple as like the most basic laying on your back yoga. And it does two things for me. I work out in the morning. It acts as my caffeine, so I don't actually drink caffeine and I really use the exercise or whatever I'm doing to get me awake. It starts my day. It's kind of my opening statement for the day and it sets the tone. It also makes me feel like I've done something productive already. So I've entered the day having done something really good, and if the rest of my day I don't do anything or it doesn't go well, at least I. I was successful for the first part. But I also really use running and exercise for my mental health. My job is super stressful I'm dealing with. People's problems all the time. And legal problems are probably one of the most stressful times in any one person's life. And I'm carrying that and I'm trying to make it so that it doesn't. So we have the best possible outcome. So in order to get rid of some of that stress, to be functional so that I can think strategically, I need to have that mental escape I don't like I don't run with other people typically. It's like a very independent activity for myself, but it is so that I can decompress, I can get out all of that extra nervous energy, all of the stress that I have. And interestingly, my office. So this happened to me a couple of years ago and I just thought it was hilarious. They came to me on like a Thursday and they said, So when was the last time you had a really busy schedule, Rachel For the last couple of weeks, trial and all this. When was the last time you went for a long run?
Rachel King:
And I was like, Well, I like a really long time ago. You see my schedule. And they said, Well, we think we're going to clear your Friday morning and and you should go for a run. And I was like, Oh, wonderful, this is a great idea. I think I at that point thought it was like I had the most thoughtful staff ever, right? Like, of course I want to do it. And then afterwards, they said that they could tell that I was more irritable. I started having my patients tested. I was not nearly as understanding with my clients. It was coming out and they need it. Like it was like exuding this stress level. And they needed me to go for a run so that I could get it all out. And that was when I really realized how important running and physical activity was to how what kind of boss I am, what kind of attorney I am, and I expect what kind of wife and mother I am as well.
Brian Kelly:
Wow, that is phenomenal. So you get up so in the morning, is it like the very first thing you do? I mean, or do you give yourself time to wake up a little bit?
Rachel King:
I get my kids ready for school and then they walk out the door at 715. And then between 715 and like 815, I use it for me and I, I do whatever it is on the planet, whatever is on my schedule. I also because I said I live in die by my calendar on Sunday nights. I look at my calendar for the next week and I plan my workouts for the week. So if I have like nothing to do on a monday morning, I'll maybe do my long run if I am very short on time or I of course, then maybe I'll just do like a 20 minute yoga session or something like that.
Brian Kelly:
Very cool. And you do that in your office, in your home, or do you go to a gym? How does that work?
Rachel King:
I do it in my way. I like to work out outside. So it's either outside. I'm super fortunate. Southern California typically allows for outside workouts, but actually, you know, we've had like so much rain that I have contemplated getting a gym membership just for the week, for the year that I can't do it. But now I work out at home or outside, I run outside.
Brian Kelly:
That's fantastic. And I love it because you start off the day that way and that gave you that one bit of success. So I mean, this is fantastic. I've never heard anybody doing this, but you've literally set yourself up for success that day. Yes. You cannot not have a successful task or something that happened that day because you've already completed it. That is. I love that attitude because, yeah, you don't always have the perfect day. It could be the rest of the day sucks, but at least you had that one success and you can pat yourself on the back and give it yourself that that participation trophy trophy. I hate those for doing so. And I love how your staff basically that sounded like an intervention.
Rachel King:
It was so I really was like, Oh, I really need running. Like, I really it was truly. Brian the first time that I realized how important exactly what you say is like your your body does actually affect your mind and ultimately your business and every area of your life. And we hear it. But to actually live it and to have this difference and to have it be so significant that they rearranged my calendar and we're like, Please go. And then I'm thinking like doing something I love, right? But it was it was very eye opening and now it it made it even more important. I think that was the takeaway. Like it made it so that it wasn't really something I wanted to do. It was something I needed to do for my own success. And it was just as important as marketing, quite frankly.
Brian Kelly:
It sounds like you had very loving and supportive staff to do that, that they had that forethought and that that tells me that you are one incredible leader for them to have that reaction to you. So it all it all it all comes from the top. And so kudos to you. That tells me right then and there what your leadership style is is phenomenal, especially for the group that you have in your in your business right now. So I allow you I give you permission to give yourself credit for being a phenomenal leader. And. Yes, yes. Oh, it's Lauren, Hood says, I used to love reading actual books. Now I'm an audible person. Yeah. And I've actually read a physical book for the first time in years, not too long ago. But it was only because I wanted to read it really bad and there was no. Audible version of it. So I literally sat down, my wife's watching TV and I've got earbuds and listening to music to cancel out the TV. I just love being with my wife. I don't care what we're doing. We don't have to be talking. As long as I'm near her, I am fulfilled. I love it and I want to talk to her and all that too. It's just I don't have to be to have that just feel good. So I just sat down there and I'm reading the book and highlighting, well, she's watching TV and we're like two feet apart, right? It's so funny. But yes, your Army career, seven years. What spurred you on? What was what made you think, hey, I think I want to enlist in the Army today. What was going through your mind when that happened?
Rachel King:
Well, it was not like a pretty picture. It wasn't bad. But I was 18 and I wanted to go to college. Well, I thought I well, I'll say I thought I wanted to go to college. And so I did. I enrolled in college in school. And I quickly found out that I didn't really like going to class. I was not mentally ready to go to college, so I didn't go to class. And about a month and a half or two months into the semester, my parents basically said, No more, you can't do this. You are supposed to be going to school and cut me off financially. And it just wasn't working right and that was okay. It was a good decision. It was probably the best decision that they could have made for me at that time, given the kind of person I am. So I did some different things. At one point. I had no place like I had no place to live. I had no job prospects. Life is very expensive and you don't realize it when you're that young. And so I walked into the I bet I knew a lot of people that were in the military because I was in Southern California with the Marines and the Navy. So I went to I thought about it. I went and talked to the recruiters, and I went to Maps, which is the military entrance. Military entrance processing station, I think is what it stands for. And they said, well, we can get you to boot camp in six months. And I said, Yeah, so I don't have a job and I don't have a place to live. And so if you don't get me to boot camp within two weeks, I'm going to have figured out my plan B. As I have to. So you need if I'm going to join, like if this is going to be it, you have to I have to go now. And they did. And the reason I chose two weeks is because I figured I could go back to my mom with a military contract signed and say, can I please stay here for two weeks? I'm going into the military. So they did, and it worked. And my mom, she let me come home for two weeks and then I shipped out. So it was kind of a necessity thing. I didn't really know what to do. And I knew I wasn't ready to go to college. I knew I wanted to be an attorney or I had a feeling that I wanted to be an attorney. But that's so much school. And I just, quite frankly, was not ready.
Brian Kelly:
Interesting. So what was your parents reaction when you first let them know that you were enlisting?
Rachel King:
Well, I'd already signed the contract because I am definitely a person that just makes I'm very definitive. So, like, here it is. I'm very decisive. So I didn't tell them in advance. And I don't come from a military family. So I had a bit of mixed reaction. I have divorced parents, so I had mixed reactions from different sides. There was a bit of worry. It was shortly after 911, so that was a lot of uncertainty. So I think there was some fear there. And and again, we didn't have military in our family, so nobody knew what to expect. I think they were very shocked. I don't think they ever thought that. Rachel King, this person that does kind of whatever she wants, would go in and voluntarily take orders. But I did it and it all turned out okay. I think in hindsight they realized that it was a really good decision and I grew up a huge amount very quickly. So I think now they're thinking it's great.
Brian Kelly:
Yeah, and I hear that a lot about the growing up part, you know, becoming I haven't again, I haven't met a a veteran who has not had a higher level of seemingly maturity and discipline than most of the rest of the population that I deal with. And so for you, when you came out of the Army and everything you learned how to or what specifically, if you can think of one or two things that that the Army did for you that you are able to carry over into your business and personal life that were very positive, what would those be?
Rachel King:
I think the discipline, I definitely think the ability to embrace the suck, like you learn that in the military. And actually my husband and I talk about it quite like when things suck, you kind of have to embrace it. Boot camp. There was like really bad things that happened. It was really hard. Being in the military is can be really hard and you just kind of embrace the suck and you get through it. And on the other end, I think what I learned in the military is that. You can look back and be like, Wow, that was such an interesting, maybe not great experience, but it was such a unique experience. And even more than anything, like, I did it, like I made it through. I embraced the stock and on the other side of it. So I think that's the big the big one. From a business owner standpoint, I actually hated it when I was in the Army. They didn't like these mandatory fun days. And as an 18, 19, 20, you just like, who wants to go hang out with all of these people you just want? I just wanted to go party. But now that I own a company, I really bring through the the camaraderie and the importance of morale within the company and the idea that mandatory fun is really that's kind of what the concept is. It's not really about having the day off to go sit at the beach together. It's really about creating this morale and this camaraderie so that you can work together as a team to accomplish the business mission. And so I think those are the two big things that I take away from and that I only would have learned in the military.
Brian Kelly:
But gosh, I mean, embrace the suck. That sounds like a book title right there. Maybe I'll maybe.
Rachel King:
Maybe I'll write one.
Brian Kelly:
Yeah. That's the first time I've heard that. That was funny. I love that. But camaraderie and morality. Wow. How you can take what you've learned in the military and not just learn, but lived and carry that over into your business. And obviously the results are showing based on that one intervention that happened on that day to clear off your Friday so you could do the long run. So very intriguing. And I love it. You know, I've heard of other veterans say that people don't want to hire them because they're veterans. And I'm like, what the heck? You've got to be kidding me. It should be the opposite of vet. It would be somebody I would want with my business. I mean, I get it. Some come with with stress and issues from being in combat. If they saw combat, I get all that too. But the same time I would want to support nobody other than a vet because of their they're like, you like with all of your commitment that you made to this country for us, you did it for yourself as well. And we all know that. But but you took a step that a very small percentage of people do. And I appreciate that.
Rachel King:
Thank you. I think. I hope that veterans don't feel like nobody would hire them because they're a veteran. I hope that it's really more of a I don't it's really hard to transition out. I wanted out of the military so badly I was ready. I got I did not want to be told what to do one more day of my life. But even still, I was really surprised at how hard the transition was. And it took me almost five years to really be at a point where I was like, I'm never going back into the military. For five years after I got out, I kind of would think, Oh, maybe I should go back. Oh, I really miss this. Oh, I want to go back like I had this draw. And I don't think that people realize how hard sometimes the transition is. And when you're applying for jobs, you are looking for that same camaraderie, You're looking for it. And it can be really it can be hard as a veteran or somebody that was in to kind of present themselves and into a company in a way that's private sector rather than the military institution.
Brian Kelly:
Wow. And I hope.
Rachel King:
They don't feel that way. Like, I love veterans and we all do.
Brian Kelly:
So yeah, definitely. And I mean, yeah, so they might be ones to come in and help to build the culture of the company for you, You know, if that's the big draw on what you missed the most and that's what seemed to come up to the top, maybe that's a perfect role for them in an in a company to maybe either examine their culture and then take it to the next step and see what can we do to make it more cohesive.
Rachel King:
Absolutely. And now culture, work culture is like one of the most important things for innovation, for business strategy, business plan, like everything kind of revolves at this point, at least around business culture and being able to figure out how you can lead balance, kind of being a boss but fulfill people's inner needs to become the best possible thing. Spurring innovation like all of it can be quite a challenge. And I think the military do a pretty good job of it. So it's a really good job for a veteran.
Brian Kelly:
Yeah, And retention, right? Because there's such a churn rate these days, people going in and getting a job and leaving six months later go to the next job. That would also help that because, you know, you create a culture where there's camaraderie, morality and and also you're giving them. Responsibility to take and be creative with their individual tasks to own it without micromanaging them. That's one thing I found was very powerful. They love what they get to do If you're not looming over them like you would be in the military where they're telling you everything you have to do, when to do it and and so on. So. Yeah. Oh, okay. Amy Yeah. She was back about the escape or embrace the suck. Yes. New book.
Rachel King:
Yes, that's right.
Brian Kelly:
And again, thank you, Amy. For what if it all goes right the song and the the reference to the book. That's amazing. I'm in the same Facebook group now, and it's it's a really cool thing. I was telling Rachel. Amy. Yes. We're talking to people that are watching the show that aren't even on the show. I was telling Rachel that I'm now reading that book for the second time. It's an amazing book. So and Amy has not she has done She has actually performed. Recorded a song called What If It All Goes Right. It's it's awesome. A great music video. She's on the beach. It's really cool. My goodness. I want to talk about your business, Rachel. I know. I mean, my God, I could talk to you all night because that military background, I just I'm always so curious. I mean, my dad was in the Air Force. He didn't do a whole lot. He sat behind a desk. I shouldn't say he didn't do a whole lot. He didn't go out and fly an airplane because he failed a physical and it was due to a speck in his eye or something ridiculous. But I'm always curious what impact that has from each individual's perspective. And so far it's pretty much been a similar impact and it's all been positive knowing that, yeah, the experience wasn't always fun, but the result was very positive. What you came out of, you know, you went in as Rachel King, you came out as Rachel King, Version 2.0.
Rachel King:
Yes. Yes.
Brian Kelly:
So cool. I want to find out more about your law firm, what you do, who you help, what is your client base. And if you have a success story or two you'd like to share with us that really moves your motor or whatever, then I think we'd all love to hear that too. And what I'll do is I'll pull up your website and yeah, please let us know what it is you do, who you cater to. And then while we're showing the website, we'll also let people know how to connect with you should they need your services. Does that sound cool?
Rachel King:
That's awesome. Yeah. Thank you.
Brian Kelly:
All right, let's do it. Go ahead and take it away.
Rachel King:
I am a strategic litigator, so I actually do. It's also called a trial attorney. I'm sure you hear that on TV a lot. I do. Strategic litigation in Family law probate, which also includes conservatorships, elder law, elder abuse and guardianships. And I do real estate litigation. So when there is a conflict, I help people resolve it. I really am a problem solver. I've never found I've never had any person come into my office and say, here's the problem and not have a solution. So I'm very solution driven. Oftentimes that is going to trial and all of that. But let's see how we can do this and and solve your problem in those areas. So I absolutely love what I do. Strategic litigation is where I focus on the client's wants and needs for their life. And then we position the facts, which we can't change, can't change the facts, and we try and present both in a way to the court or to the other side or to the jury in a way that is going to maximize the law on my client side so that ultimately they get the solutions that they are looking for. And I practice in California, Arizona, Kentucky and Texas in those areas. I love. I guess my success story is it's a fairly recent one is an elder abuse case. I think elder abuse is way more prevalent than we all think. It is not always the scam of the prince from who knows where asking for money. Oftentimes it's just. Something very, very close, very close to home. So recently I was representing a family where the house was taken from these two. Seniors. So seniors in the law are 65 or older and they didn't own it anymore. And they became aware of it because the bank informed them that there had been this change, There had been some awkward activity. And so they started to look into their finances and they found out that they didn't own their house anymore. It was not in their name then. And so we were starting the proceedings and then one of the one of my clients died. So we didn't have their testimony anymore because they couldn't so they couldn't say to the court, I'd never signed this.
Rachel King:
I never wanted this. This was not I did not want to give away my house. Then we get and this might be close to your you, Brian, then the other spouse, living spouse gets very serious dementia. I can't remember anything. So we're now going to trial at a point where the surviving spouse can't remember, can't testify. And I have to somehow prove to the court that when they signed these documents five years ago, they had they had no intention of doing it. And on its face, it's presumed that they had intention. They signed them. We were able to get the house back. We were able to recover it. Now, this my surviving client, she's doing great. And she can pass away in her own house and leave it to the people that she intended to leave it to. And so that just really makes me happy when I can help somebody who was specifically seniors who get taken advantage of oftentimes by their family or their close friends or their caregiver and and make sure that they have what they need all the way to the end of life.
Brian Kelly:
Oh, that is an inspiring story that that really requires a celebratory bomb run. It does. Have to. Yes. The great cocaine dropping smart bombs, bombs of wisdom's value, bombs, you name it. And that's fantastic. Yeah, that hit close to home. And yeah, boy, if if we had detectives, that would take it to the next step. We have a very inundated sheriff's department here where I live, one of the busiest in all of California, which is saying a lot because I live in a desert community. They are phenomenal people. I met many of them during all of this in person, you know, nose to nose. And I was blown away by our law enforcement and how much they truly care. As busy as they were. I mean, I had them coaching me on how to do things. And I'm not going to say what those were because I don't know if they were all what they should be coaching me. They were doing it out of love of family and wanting to help. And I was just like, You guys are and gals are phenomenal. And so I have an unbelievably even more heightened respect for law enforcement, at least in our area. I just I'm all for them. They are phenomenal. So I just wish we'd get to that point where we had enough going on, where then I could go, okay, Rachel, come step in. We need your help.
Rachel King:
And here's the thing. So it's obviously illegal to steal people's money, right? It's illegal to defraud. It's illegal to do all of these things. But we have a very impacted criminal system and there's a different burden. It's beyond a reasonable doubt. You can still sue and sometimes get financial recovery, get the House back through civil court much faster than somebody would have been prosecuted criminally for it. And you don't have to do both. So you don't actually have to wait for the criminal system to come into play. They might or they might not be. You can still recover financially, get the house back, try and get the money back, which is a civil court issue.
Brian Kelly:
Okay. Yeah, ours was all done over the phone and he sent literal cash in the mail and to fictitious people we have addresses. I mean, you have no idea the amount of evidence that my brother and I compiled over the time that this happened and sent it all to the to the detective. But they just they have other things like murder going murder. Right. And, you know, bigger grand theft, you know, a lot of a lot more than this was about $30,000 when it was all said and done that they extracted from my dad. And yeah, it was a long story and it's awful. And he was in denial, thought he was doing a business deal, and all of us became his enemy because we told them You're being scammed. And he had weapons. He had one in his car. So I stopped going near him and staked him out from afar. It was horrible. And but just you know what? I looked at it all and I said, I know that this is happening for a purpose. And the great thing is, you know, any issue that happens after this, it will be child's play compared to what, you know, what this just went through. So it's setting me up to have thicker skin for whatever goes ahead. So I just kept trying to keep that upper lip, even though it isn't always easy.
Rachel King:
No, you know what?
Brian Kelly:
Do it.
Rachel King:
Your dad is so lucky to have, like, children that care because so many times they don't. Children don't care. And that's when really people get taken so advantage up to the point where they don't have any money to live off of. And then what do they do then? I mean, that's just devastating. So honestly, I think he's he may never know that how lucky he is to have you guys. You did a great job and you deserve a pat on the back now for what you did. Thank you for that, because that's really amazing and it's really challenging.
Brian Kelly:
And really it's a good ending so far is that the moment I was able to find a way to get his cell phone turned off, I had got his I literally yanked his phones out of the wall in his house. He had they were ringing off the hook from lots of people, but this one guy befriended him and kept him on the phone all the time. Once I got that phone turned off and he realized that he could no longer talk to this guy, it like snapped him out of the trance or whatever he was in and he was fine and he got better. And now he absolutely loves the help that I provide because now he's in another home and I go and do his prescriptions and other things and take care of them. And every time he's happy to see me. So, so far, so good.
Rachel King:
On that is good. Very good.
Brian Kelly:
Yeah. So it's better than what it was because I was getting ready to say, here's you know, you got a little bit of money left to live on and we'll just make sure that's being paid for. But yeah, but not enough to do that. Well, good for you.
Rachel King:
That's good.
Brian Kelly:
Yeah. And my brother and I grew up looking up. Of course, he's always our dad and we loved him and still do so. Oh, my gosh. So I promised everyone before this show is over, I'd show them away. They could win a five night stay. Oh, get it in the camera at a five star luxury resort, compliments of the big insider secrets. You see that red and white stamp looking logo up there? That's my good buddy, Jason Nast. That's his company who is getting married in February. I'm so. Decided for him on a cruise and we've been invited. We're going to go on and be there with him. And so to celebrate that, you should enter to win. And how do you do that? I'm going to put it up on the screen and all you need to do is write it down and enter after the show is over. Because I end every show with a very profound and phenomenal question, and Rachel is going to answer it absolutely immaculately. So I can't wait for that either. Before we do that, though, I'm going to show you how you can win that five night stay at a five star luxury resort. I'm going to put it up on screen. Remember, write it down, go to it after we close the doors to this show for the evening. All right. We'll be monitoring for the winner and we'll have a winner chosen randomly. You do not want to miss this. So here it is. I'll bring it up on the screen right now. What you want to do is write this down. You're going to go to our IP dot. I am forward slash vacation, all lowercase, no capitals, our IP that stands for Reach your peak, which is my company report. I am forward slash vacation and just go to that URL after you hear Rachel's amazing answer to this very profound question. That's coming up right about now. Okay. Before I do that, I want to let you know a couple of things, Rachel. First of all, this question, it's incredibly it has been very powerful. The cool thing about it is there is no such thing as a wrong answer. It doesn't exist. In fact, the exact opposite is true. The only correct answer is yours. It's it's going to be pertinent to you. And if it takes you a moment to come up with an answer or if you get it instantly, that also is absolute perfection because it is your answer. There's no way to fail. Pretty cool.
Rachel King:
Huh? Yeah. I'm kind of nervous.
Brian Kelly:
Even with all that. The buildup gets everybody every single time. That's why I do it. It's fun. And now she's thinking. I don't want to be on this show anymore.
Rachel King:
All the things running through my head that it could possibly be. Right.
Brian Kelly:
And yeah, it's phenomenal. Amy answered this question. Amy Scruggs She did phenomenal. Every person does. You will. You will, too. There's no problem. So with that, all that wonderful buildup, are you ready?
Rachel King:
Yes.
Brian Kelly:
Ooh, I love that. That's the decision maker right there. All right. Rachel King. How do you define. Success.
Rachel King:
I define success. I define success by being the trying to become my own hero. But what I mean by that is picturing the kind of person that would be my hero or that I would want to that I would absolutely look up to, and then constantly striving and working to reach that so that I would ultimately be my own hero. If that makes sense. I don't know if that even makes sense. No, See, now you have one wrong answer, Brian. One wrong answer.
Brian Kelly:
No. Still correct? Still correct. You know how we close it and how we confirm that it's correct.
Rachel King:
How?
Brian Kelly:
You probably guessed it. Final. No, that's phenomenal. Rachel, in so many ways, because one of the things I've noticed with especially successful individuals such as yourself, which is the only people we have on this show and, you know, success is very what's the word, It's specific to each person. No one person can define what success is for someone else. And your definition of success that you just said today will definitely change in five years, maybe less. And it changes over time. The greatest thing I've noticed is not a single person that I've had on the show define success as having to do with making a lot of money. Isn't that interesting?
Rachel King:
And then probably no matter how much money they have. Right.
Brian Kelly:
And, you know, and even so, if you're just starting out in your scarcity mode, money is more in your in your mind's eye. And I love this. The lesson for those of you that might be starting out right now or in the beginning stages of your business is already instill in yourself the why. Why do you do what you do and not make it about the money. Even though money is it has to be part of your focus because it's survival. Just like Rachel went through that time or she had to get into the military or it was going to be crunch time. And figure. Out something else, You might have to go eating bugs off the ground or something. Who knows? But we get that that every one of us goes through that stage in the beginning when you're starting up. But I always have in mind, what is the reason you're doing it? And I love that to be your own hero. That is not a wrong answer. That's a perfect answer to continue to improve and strive to. And you know, you have it sounds like more than one child. You have a husband and they're looking at you. They're watching you, especially the kids. And what you do is important. And you're already doing you're obviously doing something phenomenal just by the reaction of your staff. That was it was like all I needed to hear to know how wonderful you are. Oh, look at this. You're Here we go. Come on. Here we go. Great answer, Rachel. You've got a lot of support out there. Amy Scruggs says, Brilliant answer, Rachel, and just keeps going on. So, yes, thank you for that. Because your mind gave you the first answer that it came up with. I do NLP, I'm certified in it. And oftentimes the first thing that comes in our mind that is the right one. That's why it came. That's why you said it is perfect for you and you're looking to build a legacy. You're also looking to improve. And again, it was money centric and that is that just speaks volumes about you as a person in great ways.
Rachel King:
Yeah, because money comes and goes, you can always earn more money, right? It's not that money's not important, but you can always earn more. So what else? There's got to be something else with it.
Brian Kelly:
Yeah. And so what I want for you more than and I'm sure everyone that is in your corner is for you to have a thriving and ever growing business. And why do I say that? Because of your heart. You will then be able to serve more people. So if your business does not grow, it's a disservice to those who need your help.
Rachel King:
Oh, that's very. I like that. That's yes, I think that's true of every every business, really. Every business owner.
Brian Kelly:
If if they.
Rachel King:
If yes, if they if they have if their heart is in it I suppose they.
Brian Kelly:
Have the right motives. Yeah. And most entrepreneurs, I think darn everyone I've had on the show is here because, you know, we are successful because we take the servant attitude toward our business. We are here to help serve people and money happens as a result of a transaction of trade and value. But it's not the focus, even though, yes, we need it. As we've already stated, Rachel is also a generous person. Miss April's dancers love it. So it's a love fest. Now, here we go. That's fantastic. So. Well, you know what? We went a little over time, and I'm fine with it because the great thing about this whole interface is I don't have to pay for studio time. It's like we go another hour or two, which I really could with you, Rachel. But to respect everybody out there and don't forget to enter to win that vacation stay, I hope you wrote that down. Our waypoint am for vacation. But Rachel, one last two last things. One is what's the best way people can connect with you that may need your services? And then two, if you have one parting piece of advice to maybe someone who's just starting out as an entrepreneur or as a small business owner, what would that be?
Rachel King:
I am on all of the socials at the Lawyer King, and so you can find me on Twitter and Facebook and Instagram and all of them. I also take text messages and phone calls at 9518347715, and text messages will come to my cell phone so you can text me directly, I would say. That being resilient is probably the most important thing that anybody that is in business or is considering getting in business or is in business can learn or read about you. In my experience with representing clients and working with business owners and owning companies, if you are not resilient, your business is not going to be successful.
Brian Kelly:
Could not agree more. That's some of the most sound advice you could have ever given. And I appreciate you and thank you once again for serving. Think your husband. Thank you for helping and serving others through your practice. And yeah, let's just all give Rachel a big round of applause, virtual and otherwise. And we appreciate you, Rachel. Thank you so much for coming on. We got to call it a night. So on behalf of the amazing Rachel King, I am your host, Brian Kelly of the Mind Body Business Show. Until the next to me is an entrepreneur shows up on this side of the stage. We will see you again very, very soon. And till then, do two things. Number one, go out and serve more people and crush it. And number two, above all, be blessed, everyone. So long for now. Good night.
Rachel King:
Good night.
Brian Kelly:
Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com my name is Brian Kelly.
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Rachel King
Rachel is a serial entrepreneur starting at the age of 12. This work ethic and drive at an early age led to 7 years of military service. Utilizing the disciplined skills to move forward with owning multiple businesses, Rachel acquired the desire to continue expanding her talents. The passion for Law was instilled in her from birth from her father’s law career, so she followed in his footsteps opening her law firm in 2014. The combination of entrepreneurship, discipline training and an understanding of law allows her to be the rising leader for California, Arizona, Texas, and Kentucky, with her firm practicing litigation of family law, probate, and real estate matters. Alongside her impressive career she is a proud wife and mother and loved by her community for her continued service in outreach.
Connect with Rachel:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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