Special Guest Expert - Rachel Richards
Special Guest Expert - Rachel Richards: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question, how our entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, who are dedicated, determined and driven, how do we finally break through and win? That is the question, and this podcast will give you The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, woo baby, we have an amazing, amazing guest tonight. Rachael Richards will be joining us in just a few minutes. I cannot wait to share this young woman with you because she has figured out the keys to success at a very young age, if you were to think relatively so. And it's so exciting to see someone to grasp it then and now. I can only imagine the greatness that this young woman is going to achieve in her lifetime. I'm very excited to share her with you in just a moment. The MIND BODY BUSINESS Show. It is a show that was made with you and mind with entrepreneurs in mind. So this show is for entrepreneurs, by entrepreneurs. And I bring on the best of the best guests from all over the world. We've had guests from Rome and New Zealand, the UK, all over the United States, Canada. You name it, they've been on this show and they're on the show only if they are successful. And by that I mean they're real, true, bona fide entrepreneurs that you will be able to learn from to advance your own respective business. That is the purpose of this show is to help you to take it to the next level. After now doing one hundred and forty three shows or so of interviewing phenomenal, phenomenal entrepreneurs like Rachel Richards, I personally have learned an unbelievable amount of of things to do that I've even put in motion. A lot of things I've learned I've actually acted on and improved my business as a result. So if I can do it, I know you can. It's that simple. The MIND BODY BUSINESS Show is about the three pillars of success. And in my course of ten plus years of studying only successful people, the last ten years or so I learned there were three patterns. They just kept bubbling up to the top over and over and over. And I said, What is it that makes all of these people more successful than me? They are human beings. They put their pants on one leg at a time, shoes on one foot at a time. What is it they're doing that I'm not doing? And that's when I began seeking and searching and said, OK, I've got to know what it is. And those three pillars, you might guess, are basically in the title of this very show. You see it on either side of me if you're watching on video, and that is mind, body, and business. Now, mind, that is to a person, each successful individual that I study had a very powerful and more importantly, flexible mindset, and they worked on it. Not every, you're not born with a super positive mindset. Most human beings are not. There are some I haven't met them, but it's rare. And the good thing is you can work on your mind and change it for the better in a great, great, profound way. Many ways, actually. And then there's a body. Each of these individuals takes care of themselves nutritionally and through exercise on a regular basis. So we're not talking about being a body builder or a fashion model or anything like that, but they do take care of themselves on a regular basis. They exercise, and they eat and drink well. And then business, business is multifaceted. I really enjoy business as well because these individuals had mastered all the skill sets that were necessary to achieve success in their business, not only to create a successful business, but also to then grow it beyond where it already had been that day and continue to grow it. And there were skill sets like sales, marketing, systematizing, team building, leadership. I mean, the list could go on and on. And the thing is, the good news is that no one person, that means you, do not have to master every single one of those skill sets. In fact, if you master just one of them, one of the ones I just mentioned, then you would be set and ready to go. And that one is the skill set of leadership. Once you have mastered the skill set of leadership, you then are empowered with the skills that help you to bring those people on that have those skills that you may not have mastered as of yet and lead them to do those things in those areas that you have not yet mastered. And so you can achieve great, great success. So that is The MIND BODY BUSINESS Show in a nutshell. And so speaking of successful people, they also are very voracious readers. And with that, I like to move over and segue into a little segment I affectionately call bookmarks.
Narrator:
Bookmarks, born to read. Bookmarks, ready, steady, read. Bookmarks, brought to you by reachyourpeaklibrary.com.
Brian Kelly:
Yes, there you see it blindingly flying by, that's reachyourpeaklibrary.com, that is a website I had put together, had it built with you in mind, you the entrepreneur. I kid you not. That sounds a little cheesy, but I did not start reading until about the age of forty seven. Like reading really with intent. And I'm fifty six now and so I began learning. My goodness, there are some incredible books that do some incredible things for me in my life as long as I read them ingest them and then take action and, and implement what I've learned. And so I decided that to help others that might have gone down a journey. Maybe they're not reading enough books, maybe they haven't started reading, maybe they've read a bunch, but they're looking for the next good read. This is a great place to come and that is just scan the list there in no particular order and there's not alphabetical. There just as I thought to put them in there or as I completed reading them, I put them in here and not every book I've ever read is in this list. These are only the best of the best. And so it gives you a way to basically more be more efficient in choosing your next book. If you're not sure where to go next, you can come to this website, find the one that leaps off the page. You don't have to go through the whole list and go through paralysis by analysis. Pick one that really resonates with you. Click on the button. It takes you straight to Amazon. This is not what I would say is a money making website. It literally is my gift to you to help you to get to success faster. That's what we're all about here at my company, which is called Reach Your Peak. And another quick note, please take notes in rather than click away. You're going to get resources during this show. Rachael Richards will have some incredible resources for you. Instead of going off and either typing in the URL into your browser or clicking on it, if you see a link. Instead, write it down and visit it after the show. The reason I say that is because the magic happens in the room and I'm talking going back to the days when we could speak from physical stages in a room full of people, I would be getting to that one point. I used to speak from stage a lot and I loved every minute of it. And I would get to that one point where I know it's a game changer because it changed my life. And as soon as I get to that point, I see someone get up out of the chair and head out the door, maybe to use the restroom. And I felt bad for them. I don't want that to happen to you. So please take notes and keep your attention on Rachel during this show and you will learn some phenomenal things that you can take and start implementing immediately. And I know this for a fact. I've done enough of these shows to know this is true. So there we go. That's that's my soapbox moment. We're done with that. And now, speaking of Rachel, I think it's time we bring her on. What do you say? Yeah, let's do it.
Narrator:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there she is, ladies and gentlemen, the one, the only Rachel Richards. Yes.
Rachel Richards:
Hello, how are you?
Brian Kelly:
Fantastic. Now that we, I finally brought you on, everyone's going, "Where is she Brian? Quit talking. Enough, let's bring her on". Yes, I agree. I mean, this is going to be amazing. Rachel has achieved so much at such a young age. And look, I don't want to harp on the fact that she's young to to make it sound like she is young and that she's accomplished more than many people I know that are in their 50s and 60s, let's put it that way. So it's powerful. She's a powerful young lady who has learned a lot and implemented a lot successfully that we can all learn from. And I cannot wait. Before we get going, a little bit of housekeeping. This show is sponsored by The Big Insider Secrets. You see their logo if you're watching on video on the upper right and what you can do if you stay on to the end of this show, I will show you a way to register to win a five night stay at a five star luxury resort. Again, all compliments of our friends at The Big Insider Secrets. That's Jason Nast, my good friend who owns that company. We are enabled to give away one of these every single show because of this gracious man and his company. Appreciate them beyond belief. Stay with us. You must be watching live to the end. I will divulge information on how you can enter to win that phenomenal, phenomenal gift. I hope. I hope that you win. Yes. I'm talking to you, the one watching right now. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show, and connect with great people like Rachel Richards, and grow your business all at the same time, then head on over to carpetbombmarketing.com. Carpet Bomb Marketing, saturate the marketplace with your message. And one of the key components that is contained in the Carpet Bomb Marketing courses and one that you will learn how to absolutely master is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. In fact, we're using it right now over the course of, say, nine plus years of doing this now, I've tried many of these quote unquote, TV studio solutions for live streaming. And I have to tell you, StreamYard is the best of the best. It combines supreme ease of use along with unmatched functionality. So start streaming high quality, professional looking live shows for free with StreamYard now. Now, that doesn't mean go do it now. That means write this down, visit the website after you write it down and after the show's over. The website is ryp.im/streamlive once again, that's ryp.im/streamlive. And now to bring on the woman of the hour, the one and only Rachel Richards. Thank you for hanging out while I did all that. Welcome to the show. And I want to give you a formal, respectful introduction. Would that be all right?
Rachel Richards:
Yes, I'd love that. Thanks, Brian.
Brian Kelly:
Alright, at the age of twenty seven, Rachel Richards quit her job and retired. That's right. At twenty seven. Living off of fifteen thousand dollars per month in passive income. And we'll get into passive income if you don't know what that is, it's an amazing thing. Rachel is the best selling author of Money Honey, I love that title, and Passive Income Aggressive Retirement. Yes, there they are, look at that right on cue. She is a former financial advisor and a real estate investor with almost 40 rental units. And by making the topic of money management fun, entertaining and simple, Rachel has helped thousands of millennials work their way out of financial despair. Is that amazing or what? Oh, I love it. I can't wait. Rachel, welcome officially now to the show.
Rachel Richards:
Thank you. Make me sound really good, so I appreciate it.
Brian Kelly:
I only make you sound as good, probably not even close to as good as you truly are because this is all about you and what you've accomplished. And it's impressive. I will say it's very impressive. I was so excited. I know you've been waiting in line to be on this show for some time, as many are, because we're booked many months in advance. And it's been a long wait. And I'm glad you're here. OK, what I love to do, Rachel, and I know you've accomplished a lot. You've done some great things and we're going to get into those things. But what I like to do is step back for just a moment and get to the real reason that you have achieved success. And what I found to a person each and every time it has to do with going up in that beautiful brain of yours. And what I mean by that is when you get up in the morning and you know you've got another day ahead of you, because being an entrepreneur, we all know is not an easy ride. There are issues to deal with every single day. And if there weren't, I mean, everyone would be doing it right? If if there were no problems, everyone would be an entrepreneur. But for you, Rachel, when you get up, what is going on in that beautiful brain of yours that is helping to motivate you, to keep you going forward, no matter what speed bumps lie ahead as you go through each and every day of your business?
Rachel Richards:
I would say there's a couple of things. First of all, if you kind of if we rewind and we go back to my childhood, a lot of us grew up in environments where we have childhoods that shape us later on in our lives. And when I grew up, money was a stressor in my family. It was something and we weren't lacking for anything. We were living a comfortable lifestyle. But I grew up in a really wealthy county, so it was just an unrealistic bubble to grow up in. A lot of the kids in my high school, when they turned 16, they would get brand new BMWs. So that gives you some context. I basically felt at a young age that I didn't fit in, and that's not the way you want to feel in middle school and in high school. So I thought to myself pretty early on, I don't want to end up like everyone else struggling with money. I don't want to have to operate on a strict budget or borrow money from my family and friends to make it to my next paycheck. I wanted to be different. And I realized that what I did then would either set me up for wealth or for poverty. So I started reading everything I could. I took everything seriously. It sparked this passion in me for achieving financial independence because I had this fear of there's never enough money. Money is a stressor at all these limiting beliefs. And my fear was that I was going to have to rely on somebody else or be dependent on somebody else for money. So that's they say that fear can be something that paralyzes you or motivates you. And in my case, it very much motivated me. So that's kind of one aspect of it. And then I would say another aspect of why I started my business,q became an entrepreneur and why I keep going every day is because I'm so passionate about the problem that we have in this country, because we are in a financial education crisis. At no point in our lives are we taught how to manage our money. And then we're left as young adults to try to figure it out all on our own. So no wonder we grew up with these feelings of guilt and shame and embarrassment because we don't know how to manage our money. But the thing is, it's not our fault that we weren't given the resources we need to succeed. So I'm I'm just get upset when I see other people my age that are struggling and they're they're feeling guilt and they're ashamed because they don't know what's going on with their money situation. So that's kind of what keeps me going every single day. I want to bring financial literacy to as many women and young people as I possibly can.
Brian Kelly:
Fantastic. I love that. You have a great mission, great purpose. You're out there wanting to serve and help others. And that's one of the key components of success I found time and time again, Rachael, is the attitude of being a servant and helping others. And when you help others, it's amazing how much your business will grow and how fast it will do that when you're concentrating on helping others versus filling your own pockets full of cash. And we've got a guy, a gentleman named Lee James Bishop. Looks like a fan. He says nice to hear from you, Rachel Richards.
Rachel Richards:
Good to hear from you Lee James. Lee, I don't know if it's Lee or Lee James, but I recognize your name from, I think Greg's webinar. So Hi.
Brian Kelly:
Nice. Says love her passion and showing young women how to earn money. Fantastic. And truly, she is an amazing woman. So, yep, you have a fan there. That's what I love about this show, is it brings out the fans of the guest and they come on and they give praise because it's deserved. That's the beautiful thing. I don't think Lee was paid to do that.
Rachel Richards:
Yeah, I'll pay you later.
Brian Kelly:
How much was that again? No, he was not paid, and that's the beautiful thing. People come out and that's the kind of impact, isn't it? Is it not, Rachel, that you want to have on your clients, on the people that you work with, is that they come back raving fans because you didn't just deliver, you apparently over-delivered.
Rachel Richards:
Yeah, for sure. I mean, I'm fortunate to make a lot of money doing what I do. But I'll tell you what, there's nothing more rewarding than hearing something like that or getting an email or getting an Instagram message, thanking me and telling me that my book changed their life. I mean, there's there's nothing better than that.
Brian Kelly:
Oh, and the book. I want to get into that. Oh, my goodness. And yes, let's do that. You have two books that you've written and we were talking just before we went on air. And you are successful in getting that book in the hands of people, which is always one of the most difficult parts of authoring a book. A lot of people think I'm going to write this book, it'll be a bestseller and I'm going to make a ton of money and and retire off of my book. And it's more often not the case, much more often not the case that that ever happens. And I'm not saying that you're retiring off that Rachel, I don't know, but you are making sales of your book and obviously people are being impacted because you're getting feedback that they're reading your book. And if you wouldn't mind, I would love to just jump into the strategy you have utilized that has helped you to take that book and get it into more people's hands. What has been the number one marketing vehicle you have used thus far to do that?
Rachel Richards:
Yeah, I've done a lot of things. And you do you have a huge launch plan. You do all this stuff leading up to launch. So I would say there's a difference in the marketing that you do leading up to launch versus the marketing you do after launch. So I'll give one example of each, but pre-launch, you kind of touched it on it already, Brian, but it's really about adding value to other people and being a servant before trying to sell anything or before asking for anything in return. So one thing that I did really well as I was in a couple of Facebook groups that had my target audience, that had my demographic female millennials. So I would go on these Facebook groups every now and then someone would ask a finance question and I would jump on and I would say, hey, I'm a former financial advisor, here's what I think. And I'd write out a really detailed, helpful response. After I did that enough times, people started realizing I knew my stuff and I knew how to explain it easily. So I was gaining this credibility in these groups as this go to person. So then when somebody would post a finance question, other people would jump in and tag me and they'd be like, oh, you need to ask Rachel or Rachel Richards is your girl. So I was gaining this trust in this credibility. I was known as the finance guru within these Facebook groups. So when I came up with the idea to write a book, I went to these groups and I said, hey, guys, you know, here's what I'm thinking. What do you think about this? And everyone was like, oh, my gosh, Rachel, you have to write this. You make finance so easy to understand. And it was almost like I was building this launch team without even trying to build a launch team, but because I had helped so many people and added value without asking for anything in return, they they believed in me and they wanted to see what I was going to come out with for this book. They were emotionally invested in the success of my book and eager to get their hands on it. So that was one thing I did well leading up to launch was the basically the add value first and ask for something later. And then post-lunch, you want to think about marketing differently because by then everyone in your circle has bought your book, right. Your family and your friends, everyone who follows you on social media. They've either seen or bought your book and they're not going to buy your book over and over again. So then it becomes, well, how do I keep making money? You keep making money if you can continue to get your book in front of new readers, that's the key. So you can't go where you've always gone in the past. You have to think, how can I get in front of new audiences and new people that haven't seen me before? The one thing that I've focused on a lot after launching my books was getting on podcasts and doing things like virtual summits, radio interviews. But the great thing about podcasts is that it's such a win win. You and the podcast host can cross promote to each other's audiences. So I'm getting in front of their audience. They're getting in front of my audience and it's just a win win fantastic scenario. So that's what I have done. I got on over one hundred podcast last year. It was a lot, but it's been a really effective technique for selling more books.
Brian Kelly:
That is fantastic. And I love that because, you know, this this live show is a form, I would say, of a podcast. It's not technically a podcast because that's audio only, but they're used interchangeably. And the cool thing with this, this particular live show, it will be and like everyone before it repurposed into also a podcast, we're actually on twenty five different platforms. You can see there beneath me, it says, listen on... There's just a very small subset of those platforms we're on. And it's all about reaching is the biggest cast casting your net as far and as wide as you possibly can within your means, within the resources you have. And what you're doing Rachael is genius, is absolutely genius. And being on one hundred, that's phenomenal. That is phenomenal to do that. It's amazing to me. It's somewhat recent, about two years old, the concept of podcasts that were, you know, that podcast can help you to make money and and grow your brand and get you greater exposure because a podcast is synonymous with something like a old old style radio in a in an old truck. Right. It's got those push buttons. You've got to twist the knob. You can't just press a button on your phone and bring up your Bluetooth because podcasting has been around for a long, long time and it's audio only. There's no call to action where they can just go click unless they go look at the show notes. And if if the host put those up and there's a link that has your book or whatever you're calling them to go look at in there. So it's a whole different game, but it's a very valuable game, a very powerful game. And it looks like you've mastered that, Rachel. So, kudos to you, because very few people take advantage of this, and how much does it cost you to go on these interviews?
Rachel Richards:
Nothing. My time, but nothing, no money.
Brian Kelly:
It cost time. So let's let's not let that one go, because that's our most valuable resource. So you want to go where your investment of either time or money or both is maximized?
Rachel Richards:
Yes.
Brian Kelly:
Your ROI, and you figured it out. You've done it. And I highly implore everyone, everyone do the same, model success, model it. That means copy. Rachel, do people have your permission to copy your your strategies?
Rachel Richards:
Absolutely. I hope they do.
Brian Kelly:
There you go. You see, this is the epitome right here. Rachel is the epitome of a successful entrepreneur because she wants you to succeed and she won't make a dime from that, at least not right away, because once you become a raging fan of hers, maybe maybe sometime down the road, you'll reengage with her and you'll be ready for her services. Maybe, but she's not that's not what she's thinking, as she's saying that she's thinking, I'm just here to help you. And when you do the same thing and you're not looking for anything in return, when you you're offering your assistance, that's when the magic starts happening. I'm here to tell you. Are you noticing that, Rachel?
Rachel Richards:
Oh, absolutely. Yeah. I mean, the more value you can add to other people, the more you will get in return, basically.
Brian Kelly:
Yeah. And the key for me and especially I would go to a lot of events. I mean, my goodness, actual seminars and workshops at hotels. I used to go to everything I could get my my feet in to. And at the end I just found myself naturally hanging out and being one of the last attendees in the room. Not to be one of those weirdos, but I just loved talking to people, making connections, just relaxed and when it was over. I'd look around and I'd see the crew or and or the people that work as part of the company, you know, putting things back, stacking chairs, helping put things away, packing boxes. I said, "hey, I've got nothing better to do. I would love to help you if you'd you'd be OK with that". And they'd always say yes. And it wasn't intentional, but I ended up making up incredible, incredible relationships as a result of that. And one of them became my mentor and I began speaking on his stage. I trained his students. It, this took time, but it happened. And that wasn't my intent, though, when I said, "Do you need a hand?" Isn't that cool? And so I know this and Rachel knows this, that if you do this with a pure heart and you're there to help people look, the odds are something good is going to come in return. You don't know when it's going to happen, where it's going to happen, who it's going to happen from, but it's going to happen. It will. It just will, it does every time. This is phenomenal. We've got more comets flying in. Oh, my goodness. Yes, Lee, thanks for that. That one's like a book, I don't know if we'll have time to read that, but I appreciate that, that's good. I'm going to I'm going to put it up in here anyway because you know what? I'm going to reward action. And that's what Lee is doing. So he says, I'm a retired rental income property investor and saw her on another Facebook group. Oh, look, proof of the pudding, as a guest. And I have eight nieces that I want to read her books. And as she said, there are no schools of learning about teaching or about learning, teaching about money in the way Rachel does. I keep pushing from the emails and I get from Rachel to the nieces who are millennials to get them involved in their own financial freedom. That's phenomenal. And that's your whole goal, is to help with millennials and women. And I'm sure I'll, I'll ask you, do you take on male clients as well?
Rachel Richards:
Oh, for sure. Yeah, yeah. A lot of guys read my book. It's targeted and geared for a millennial, because when I wrote this, it was I was writing almost to my best friend. I was writing to a female friend that I knew needed my help. So I wrote to that person. But I have a lot of guys that read it and love it, too.
Brian Kelly:
Yeah, and that's a that's a lesson in its own right, because her messaging, her advertising, her marketing is for millennial women. That doesn't mean she turns away men and they don't have to be millennials. I'm guessing they could be OG's like me. That means an old guy, we had a fun time with that in the beginning. They could be younger, younger guys younger than that. But that's the thing about marketing and your messaging. Have that person in your minds eye. Talk to that person. That's genius, Rachel, that you wrote it to one person. Oh, my gosh. That is that that's just like marketing. That's marketing right there. And look at the success you're having. That is phenomenal. She's given advice. And I hope you're all getting this. I hope you're writing this down, taking those notes. Look, I'm the host of this show. I'm the director, the producer, and some would argue the talent. I don't know. That's that's debatable. But I'm I'm taking notes, too. And so I'm not asking or telling anyone to do anything I don't myself do. And that's another thing. Rachael, I'm sure lived by that credo is she's going to only take you down the path of those that she has done successfully to get you the success she has seen. And that's just how it works. I'm excited.
Rachel Richards:
Me too.
Brian Kelly:
So your business, you're you're helping millennials with financial jargon and taking the boredom and the boringness out of financial the whole world of... I mean, to me, yeah, it's like I don't want to I don't want to go down that path because it is not the sexiest topic there is out there. Not the funnest. So have you found that that has been a real key for you when you when you actually put it in layman's terms or in terms they can understand better and absorb? Is that a game changer for you?
Rachel Richards:
Yes, one hundred percent. The reason I wrote this book in the first place is because I was a financial advisor and I wanted to make an impact somehow. And all my family and friends came to me for financial advice, which was great because that's what I love to help people do. And then I have kind of the same epiphany that you had, Brian, where I was like, well, I wonder why they're not learning or reading books on their own. And then I realized, oh, yeah, personal finance is boring, it's overwhelming, it's dry, it's complex. No wonder people don't like to learn about it. So I thought to myself, well, how can I make this topic sassy and fun and simple? And that's where the idea for money honey came from. So, I mean, you can tell by the subtitle, it's a simple seven step guide for getting your financial shit together. I don't take myself too seriously. So it really worked well. And it resonated a lot with female millennials. And it kind of brings me to another point, which is advice that I would give to any entrepreneur, which is to understand your unique value proposition. It's kind of an overused term. But what I mean by that is why would someone buy your book or course or product over the thousands that are already out there? What makes yours different? What problem are you solving for your potential client and why would they buy your book? If you can't answer those questions, you're gonna have a really, really hard time selling a product. So a mistake that I see entrepreneurs make a lot at the times is that they will go really far down this road of creating a product or a course or a book or whatever it is, without kind of doing any validation on the front end. And without really thinking through who is my client and why would they buy for me? What am I actually doing for them? What is the benefit to them? And again, what problem am I solving? So it's worth it to spend ten hours up front brainstorming on those questions before you even start doing anything else. And that's one thing that works really well for my book, and that's one of the reasons it took off so much. I think if people had if I'd been out to make some quick money grab, people would have seen right through that. But because I was truly doing this out of this passion and wanting to help women my age, I think it did really, really well.
Brian Kelly:
Yeah, I think there's proof of that, and I love this, you are very, very astute, Rachel Richards. My goodness, USP, I mean, you are well read. There's no doubt. And I appreciate it.
Rachel Richards:
I love to read.
Brian Kelly:
Yes, and I, but you don't just read you put into action what you've learned, the things that you know that are going to take you to the next level and to take your clients to the next level with you. And it's so important. Everything she just said is spot on USP. What makes you different? Look, there are there have been quite a few financial advisors that have preceded Rachel Richards in the in the history of time, a lot. So she figured out a way to make herself unique. And she did a great job by targeting millennial women. Here's the thing with me. I'm not a millennial. I'm a what was it called? An OG. I guess that stands for original gangster, I didn't know that I had to ask her before the show, but I made it old guy, I like that, it's kind of fun. I'm an old guy, so comparatively so. And it made me curious. I thought, "Wow if she's having success working with millennials who don't like to go through the drudgery and the boredom and all of that of financial related topics, then she could definitely help someone like me succeed in the financial realm because she's taking one of the harder segments to help them become successful. And if she's able to do that, then she can make anyone she can help anyone of any age, of any gender, any religion, race. It doesn't matter. But the the messaging is what's the unique selling... Yeah, unique selling proposition. that's it. And then a validation on the front end. Huge. Oh, my goodness. This is a big one, big one, big one. So many people and I'm sure you've run into him, Rachel, where they have the greatest idea on the planet. It's like, "Oh, I've got it. I'm going to get rich. I figured it out. Everyone's going to want this". But will they? You don't know. You need to, like you said, validate it. Do people want what you have? Is your unique selling proposition unique enough and compelling enough to bring them to the table and to sign a check or or that's the old days, old school, right. Or to to go on and fill out your online form and pay you money to to get their problem solved by you. And so validation is huge. I can't tell you how many times I had the greatest idea in the world and I would go and spend countless hours and money. This is back many, many years ago and I learned by mistakes. I just thought, "Wow, this is the greatest thing. How come people are interested? What's going on?" And then as I got as I got like Rachel and began reading, as I said, I did that much later. I was like, "Oh, I see". And then the interesting the most interesting thing happened to me, Rachel, is probably the last thing on the planet I wanted to make up as my main product for my business became the main product of my business. And it only became that because the market kept telling me they wanted it.
Rachel Richards:
Yes.
Brian Kelly:
And I kept saying, no. It's too much. No, it's very tech. There's a lot of tech. It's a lot of moving parts. No, but after the fifth, sixth, seventh, eighth, tenth, fifteenth, they kept saying it and I said, OK, I got a I got to do what I teach. I've got to follow my own teaching and that is listening to the marketplace. That's validation that Rachel brought up.
Rachel Richards:
Yeah, that's such a great point. Brian, listen to the market. I'm experiencing that right now and what my followers are telling me to do. I'm now going to make a course for it because there are so many people now that are like, how did you start investing in real estate? When are you going to make a real estate investing course? Do you publish on real estate investing? So I'm like, OK, I'm listening, I'm listening and I'm going to make something for those people now.
Brian Kelly:
That's fantastic. Yeah, and that is a big one. Real estate, I have heard of so many success stories when it comes to real estate. You're one of them, right? You had close to 40 rental properties and your residual income helped you to retire at the age of twenty seven. I mean, come on, who doesn't want that? Who doesn't want to retire at the age of 60 if they haven't retired yet. Everyone wants to get out of that rat race, as you so aptly named it. And I think there's a reference to that. There was some some book that you told me before the show that kind of inspired you to go down this path in the very beginning. Would you mind sharing what that book was with our audience?
Rachel Richards:
Yes, I read Rich Dad, Poor Dad in high school. And so and I've always been a nerd like that. But that's what sparked my passion for real estate investing.
Brian Kelly:
That's fantastic. Look, a book everyone listening do you see, can you hear the importance of reading. Not just any book, but high quality books? Again, as one resource you can go to reachyourpeaklibrary.com. It's it's not like a sales site. It's there as a resource for you to grab a book. And I think, Rich Dad, Poor Dad is on that list, if I'm not mistaken. I have to go back and look. There's quite few on there, and I've read that, too, so I can understand that completely. And look what happened as a result of reading a book that resonated that she resonated with. Now she is retired. Now she's helping more people. She's not working for one company and helping the company more than she's helping the clients. Now she's working for herself and helping more people. I love this. That's what entrepreneurship is all about, in my humble opinion, is helping and serving others. Yes, and no surprise Lee has read that book, too. All right, Lee Bishop, thank you. Yeah, and that's the phenomenal thing about this, is books are phenomenal. And look, Rachel has now written two books, two books at the age of twenty eight, probably maybe finished at 20. I don't know, maybe a year younger earlier or even before that, but I haven't got one out there yet and I'm fifty six and I've got it 90 percent done and I still haven't finished it. It's crazy. What I wanted to find out from you, Rachael, once you authored that first book, did your life change in any way and in what ways if it did?
Rachel Richards:
Oh for, one hundred percent. I mean it opened up a lot of doors for me, but it was hard. So you mentioned your 90 percent of the way. I relate to that so much because what happened with writing Money Honey, at first is I was so excited. I was all the words were pouring out of me. And then about four months into writing, I quit writing the book because by then I had done a complete mental 180. I was telling myself things like, Who do you think you are, Rachael to write a book on finance? You're a young woman who is going to listen to you? And I was telling myself things like, your writing is awful and and it's going to be an embarrassment if you go through with it. So clearly, I was being very nice to myself, but because I was filled with so much self-doubt, I stopped writing the book and I had no intention of ever picking it back up again. It wasn't until I sat down with a friend a few months later and I kind of confessed to her my book idea. And she said, Rachael, you have to finish this. You're really onto something here. You need to finish what you set out to do. And she gave me just enough encouragement and reassurance that I decided I would pick it back up again. At the end of the day, the only reason I went through with publishing it is because I told myself, if I can just help one person, that's all I want to do. That's all I want to do. And my book, it took off. I mean, it's still, thinking back, it still astounds me how much money I started making and how quickly my book took off. And I got reviews and I got on media and all this stuff. But one of the most satisfying moments for me as an author was about six months after I wrote the book. And by then I we have a name for it now. I didn't know it back then, but what I had experienced was imposter syndrome, imposter syndrome. And I was, I think every entrepreneur, artist, creative, author, they go through this because, you know what? Putting your work out there for the public to see and judge, that is a scary, vulnerable thing. So there's not an author that hasn't gone through that, that's for sure. But once I was kind of past that and even it took me six months after the fact that I publish it. Because even all the initial positive reviews and comments at first I was just like I didn't believe them because it was all my family and friends. I was like, no, I mean, you're just saying that to be nice. I truly didn't believe in my book until six months later when I started getting random strangers, reaching out to me, random reviews from people all over the country and even the world. And they would tell me things like, oh, my gosh, I finally understand finance. I've started to pay off my student loans. I've started to pay off credit card debt, thanks to your book. And again, there is just nothing more humbling than that. So if you're listening and you've read a good book recently or somebody has created something that's changed your life. Reach out to them, because those are the words that they need to hear to keep going. And I'm so grateful for that every day.
Brian Kelly:
So that's that's a great point, because those that encouraged you by by giving you the feedback caused you to write a second book. Right? And keep going and then go deeper into your business. And now you are helping more people, more than just one, far more than just one now. All because someone gave her a little bit of encouragement that she didn't even know was going to come her way. So that's that's a great point. It takes it's very good to get the feedback and say, hey, if if she in any way touched your life in a positive way, let others know about it. And the more people that know about it, the more will be exposed to Rachel and her genius. And then they can then employ her, her talents and get the results they've been looking for or just read her book and change their life as well. And she will be fulfilled in either case because she put something... Look, she wrote the book one time, one time is all she had to write it. And now it's going to serve people for for as long as this earth is rotating, right. So that's phenomenal. And you're inspiring me to get off my hump and finish that last 10 percent. I have a totally different reason for it. And its reason is the same thing as an excuse. I'll be the first to admit it. And it's when that marketplace kept telling me to do this thing that I didn't want to do. And I literally stopped everything else to develop that course. And I was telling you before the show, it was like 60 videos. It was a big undertaking. And that was one of the things I stopped was the book. I was right there at the cusp and I said, "if I don't do this now, when?" You know, as far as doing that course, so it's still there, I'm going to finish it. It's funny, Rachael, I actually may write a second book before I finish the first. I'm not kidding. I've got I've got people helping and encouraging me for another one, and it won't be nearly as arduous as the first one. And it wasn't even arduous. I enjoyed it. Like you, I was in that that flow. I went through those those imposter syndrome moments as well, we all do. We never think that what we have is actually all that and that good enough. Who's going to read this and why would they waste their time on me and all those things that go through your mind, those limiting beliefs. And the thing is, there is no topic that has not been written about yet in the world unless it's fiction. OK, but there is not there is not. The only thing that makes it unique is the author, you, your story, your your back story, your stories during the book. The fact that Rachel is writing this to one person as she's writing the book, that's genius. I mean, that's got to be one of the greatest tips ever for writing a book is pick somebody out and write it as if you're writing it to them. For them, it's just like marketing. You picked an avatar, right? And you're marketing to them. I mean, this is phenomenal. I'm having a blast.
Rachel Richards:
Thank you.
Brian Kelly:
Yes, you're right Lee, I do need to finish it. Brother, you are so right. I will, promise. And I don't know, can anybody guess what it might be called?
Rachel Richards:
Mind Body Business.
Brian Kelly:
Weird, ho'd you know? That's pretty good. Yes, yes. It's mind body... I used to be a certified personal trainer and so and I'm an NLP certified practitioner so I've got the mind and there was the body and business and, and it all fits.
Rachel Richards:
There you go.
Brian Kelly:
Those were the patterns that I discovered over those ten years. Let's see. So you have you are very skilled at what you do. And my goodness, it's getting late already. I have too much fun on the show. I want to talk more about your business and the people that you're impacting. A little more detail if that's OK with you. And what I want to do is bring up your website so people will... When get that visual, people know, OK, I know I'm in the right place, when they go to visit it, sometimes it can be confusing. So I'll put up the name of the website as well. And that is MoneyHoneyRachel.com. You see that on the screen if you're watching for listening. Just MoneyHoneyRachel.com and I love the title. Ready to get your financial shit together? There, so now both of us said it, we can relax. From this OG over here. So talk about your business. Who are the kind of people you've impacted and just give a little bit of an overview of of what you do and who you serve and how you do it.
Rachel Richards:
Yeah, the person that I start working with is normally someone who is a little bit lost, has negative feelings around money and kind of doesn't know where to begin. So I they they can read my books, they can take my online course, but basically it's about money management, budgeting, saving, debt, investing. And I'm happy to go into into detail here if you want me to give some money tips. But then once once they get their financial shit together, then they kind of graduate on to the next level, which is learning about passive income, passive income. One of my favorite topics to talk about. To me, the way I define passive income is it's money that is earned with little to no ongoing work. It's no get rich quick scheme. I know it sounds like a get rich quick scheme. It's not it does take time or money to create. But I realized a few years ago that once your passive income exceeds your living expenses, you're retired, you're financially independent. And I thought that creating five, six, eight thousand dollars a month and passive income, I thought that sounded a lot more attainable than trying to save up one or two million dollars by age sixty five in order to retire. So I became obsessed with passive income. I wanted to figure out all the ways to create passive income. I wanted to become financially independent. And then when people saw what I was doing, and they were like, wait a second, you're quitting your job, you're twenty seven, you're making... and at the time I was making ten thousand dollars a month in passive income. They're like, how are you doing this? So so that's why I wrote my second book, which is Passive Income Aggressive Retirement.
Brian Kelly:
That's fantastic. And so you have people you have several ways for people to digest your information. One is the book you mentioned to me before. You have an online course. Is that correct?
Rachel Richards:
Yes, the online course is it goes along with Money Honey. It's called Get Your Financial Shit Together, because, again, we just don't like to take ourselves too seriously around here. But the what I was thinking with the book and you kind of alluded to it earlier, Brian, but a lot of people read a book, but they don't take action. They don't implement what they're learning. And what I found is that the people who are able to achieve financial freedom versus the ones that aren't, the difference is that they have this ability to take action and execute on what they are learning because knowledge is nothing without execution. So I thought to myself, well, yeah, the book's great, but what if people read it and they're not doing anything? That would be a shame, right. So I thought, well, how can I make an environment or create something where I give people the structure, support and accountability they need to actually succeed. And that's where this idea for this course came from. It's an eight week online course. I'm really involved in it. I facilitate it. Everyone gets this whole digital workbook where they can fill out all these Excel sheets. They get access to this Facebook group. So I'm really hammering on people to to do the homework assignments and to take action. And people had a lot of success because of that. So it's my favorite thing that I do.
Brian Kelly:
That's fantastic. And so this course, I'm assuming, will cost some money, correct.
Rachel Richards:
It does cost some money, yes.
Brian Kelly:
And that's a good thing, you know why? I know you know why, Rachel.
Rachel Richards:
I know why. It's it's because someone needs to have skin in the game to take action. Someone, it's a financial investment and it will help you actually do what you want to do.
Brian Kelly:
Yeah, and look at this. It says past course takers saved an average of over two thousand dollars because of and during this course. So I'm willing to bet, well I don't know, maybe the course it costs a little bit less than that. I don't know how much it costs so... and we don't have to say it here. We can get people on.
Rachel Richards:
No we can. Yeah, we can say it. It costs a little bit less than that.
Brian Kelly:
There you go. So what if you could save more money than you paid? I mean, who would who would do that? Who would trade, let me ask this. Who would trade a million dollars for two hundred and fifty thousand? Meaning you get a million and I'm going to give you're going to give two hundred fifty thousand. It's a similar concept. Maybe not that big of a spread, but if it's greater than what you you know, if you're earning making money back on the deal, your return on investment is in the plus in the positive. It's a no brainer and it's a proven a proven method. She wouldn't have taken a, trust me, she would not have taken the time to put this course together if it did not give results, because putting a course together is quite an undertaking. I know this personally. And so, and the fact that she facilitates it, she's there for you, that's phenomenal. She's dedicated to it. She's she's invested in it for you. And so skin in the game was the exact phrase I was looking for Rachel, that was perfect. And so what I implore of everyone to do is just go there, click the sign up now button, read the page, you know, do your due diligence. Check it out. If you have questions, I'm sure you can ask her. And she did not come on the show to sell this program. And I didn't come on this show to help her sell it. When I see something that I know can help people, I always shout it from the rooftops. And I think that's not just I think that's my responsibility. Part of my responsibility is to help spread the word about any resource that can help people. And that, yeah, that includes if it costs you money, because I know the results are going to be greater than what you paid. Otherwise, why do it? Right that's the whole key.
Rachel Richards:
And thank you. Thank you for giving me the opportunity to talk about it. I appreciate it. It's not even open right now, so I can't even sell it to you. But you can join the waiting list if you're interested.
Brian Kelly:
I just did I brought up the secret. There it is.
Rachel Richards:
Yeah, there it is. It's four ninety seven. So as you can see, I mean, who, who would trade five hundred dollars to potentially make two thousand dollars. I don't know, sounds like a four X ROI to me.
Brian Kelly:
Any day. All day. Every day. And you hit the nail on the head about taking action. This is what it's all about. And for those of you that are watching, most people that watch this show are either entrepreneurs or budding entrepreneurs. And it's all about what Rachel said and that is taking action. And always there's a saying that says, you know, it's important to take massive and immediate action. And I added one to it. I like to say it's important to always take massive, immediate and consistent action. That means do it more than once. And I'm only saying that because I've done that myself and seen and reaped massive rewards. When you look at something and you're feeling a little bit of trepidation going through your mind about, oh my gosh, five hundred dollars in these times and all these things. And but I know it can. Your subconscious is actually telling you it's the right thing for you to do, and I'm not trying to sell people on this, this is just what I've learned from all my training in NLP. And then I put it into action. I can't tell you how many times Rachel I've gone through, I've seen a webinar and they come up to the sales part of the webinar, and oftentimes it's more than I would have in my bank account or room on my credit card at the moment. And I would just say yes and figure out a way to pay it off and get with them. And each and every time the rewards have been incredible. And so.
Rachel Richards:
Yeah, yeah, and it's something that's it's kind of counterintuitive. I struggle with this, too, because I pay to be in mastermind's. I pay to learn from coaches. And every time I see the price point, I'm like, oh my gosh, that's so much money. But then when I think about the potential value it can bring to me, I get how it's worth it. And there's this quote that I love to share, because this is what make this is what makes the most sense to me. And it's something like this. It's like you wouldn't wait for your grades to go up to hire a tutor. So why would you wait for to be in a great financial position to hire a financial coach?
Brian Kelly:
That is a great, great, great metaphor. Great analogy. That is phenomenal. And you also have a mastermind group, a little birdie told me.
Rachel Richards:
I do, yes. That's a new thing. It's so fun. Oh my gosh. So twenty twenty one, my mastermind is full. I'm doing a waitlist for twenty twenty two, but it's called Women on FIRE, which stands for financial independence retire early and it's for women who want to create passive income. So I might rework it the next time I do it. This is the first year I'm doing it, but I think I will always have a mastermind. It's so fun and it's just a great group that I have. We're learning a lot. They're making massive moves to create passive income, so.
Brian Kelly:
I just I almost chuckled when you said I might rework it, I guarantee you you'll rework it.
Rachel Richards:
Yeah, I tweak as I go, I learn as I go. But here's a picture of my current group so.
Brian Kelly:
Look at that. Phenomenal, phenomenal. So, I mean, I'm showing this for a couple of purposes, but one is to to give you all that are watching and listening a model to follow. And for those of you listening on podcast to help you out. We're at MoneyHoneyRachel.com. Once you go there. so write this down go to MoneyHoneyRachel.com and once you're there in the top navigation bar. There is one called course. That was the one we were talking about just a moment ago, her online eight week course. And then next to it is Women on FIRE, and that is her mastermind, which is filled for the year twenty, twenty one. And that's that's I mean, that's proof right there that she is a successful woman and teaches things that get results. Mastermind's typically require a bit more of an investment up front, and rightfully so, because you get one on one time or one on maybe five with Rachel, five or six. And that's you can't put a price tag on stuff like that when it's somebody of Rachel's caliber who can get you the results you want and that you deserve. And so I'm just saying this so that you can look at this and perhaps think about modeling her exact strategies. So think about an online course or something that you know a lot about that you are a master in. Not everybody is a master in what you're in a master in. And so there will be some some will know finances like like Rachel does, and that's OK. But model this and maybe put together and this will take time to build but build an online course and then and then a mastermind group. But do what she said in the onset of this show and that was validate each one of them first please. Because if you don't, you could put a lot of work in and hear crickets when it came time to launch it. And so, yes, follow Rachel's advice. She is dropping major nuggets here tonight. I love this. Remember, it's MoneyHoneyRachel.com. So you want to visit that and then reach out to her. What's a great way for folks to get in touch with you, Rachel? Is that through that site?
Rachel Richards:
Yeah, through that site. My Instagram is Money Honey Rachel my TicTok's Money Honey Rachel. So if you just Google that, you'll you'll find me.
Brian Kelly:
And if you go to money, MoneyHoneRachel.com, I think I recall seeing little icons that you can just click on to go to those too Instagram and TikTok. I saw TikTok, that one struck my eye. I don't do the dance thing. I just, you know, I'm an OG.
Rachel Richards:
Ya, neither do I, but I teach about money on it. And that for some reason is very popular with people.
Brian Kelly:
Wow, I'm going to check that out now. I love it because all I ever heard of it was you dance and you make... I would make a fool of myself because that would be horrible. I won't I won't quit my day job, don't worry. Never. I can't believe it, we're three minutes out, but we don't have to stop right at it. The thing is, I promised everyone that those who stayed on live would get a chance to win a five night stay at a five star, a luxury resort, compliments of The Big Insider Secrets, that big red logo on the upper right above Rachel's left shoulder. For those of you watching video. And we're going to do that in just a moment. What I like to do, Rachel, with each and every individual that I interview on this show is I like to ask one final, very profound question. And it's the same question with each one. And I just love the reaction, the responses that have come from that and the other thing is it can also be a little bit personal, but not in a in a bad way, not in a really intrusive way of any kind.
Rachel Richards:
OK.
Brian Kelly:
I just I'm just really intrigued and I just love the answers I've been getting for this. But before we jump into that. Again, back to that promise and you have a giveaway we'll talk about here as well in just a moment, but let's get that give away, the vacation give away, taken care of. So in the beginning, I said take notes. Don't take your gaze away from the screen. But now I think Rachel will agree with me and give you permission to take out your phone for just a moment and bring up your text messaging app. Because to enter, to win, if you're watching the screen, write this down, because I'm not going to leave this up long. We want to get back to Rachel is instead, where you would put in the name of the person you're going to text instead, put in this number is 314-665-1767. And yes, my guests are are allowed to participate. I love that.
Rachel Richards:
Good, because I am.
Brian Kelly:
Yes, I can see Rachel in the in the backstage and I love this. Every guest does this and sometimes they win, it's phenomenal. So it's a random drawing. It's 314-665-1767. I mean, talk about action taker, there you go, that's Rachel right there. And then in where you would actually type in the message where you would type in, say, the emojis and things like that. No emojis, just two words separated by a dash or a hyphen, if you prefer. And that's peak P-E-A-K dash vacation. No spaces peak-vacation. Go ahead and do that. And then once you've done that and texted, our automated system will take over. You will get a response. Watch for that response. It's going to be asking for your email address. And once you provide that, you will then be officially entered because then our system will take those email addresses and use them to juggle them and pick the winner and then email the winner. Sound cool? So just go ahead and do that. And then let's come back to Rachel. She has a wonderful bonus gift for everyone. So I'm going to put that up on the screen and it's back to her website. So it's MoneyHoneyRachel.com/bonus. One key here, bonus that word all lower case. What happens before up to the dotcom doesn't matter case after the slash always matters, so bonus is lowercase little b little o little u little n little s. And what is that bonus Rachel?
Rachel Richards:
Thanks Brian. It's for my passive income starter kit and if you go to that link you get to download it for free.
Brian Kelly:
So there's a free gift. I'm sure it's very valuable, the information in it. So there you go. You can get a taste of what she's offering and decide if you want to take the next step, get her book. Is it on Amazon? I'll bet it is.
Rachel Richards:
They sure are. Yes.
Brian Kelly:
And I said it and I should have said they thank you for that. As soon as I said that, I wait a minute, she's got two of them. And they're actually behind her. I'll give everybody a closer look here. One last shout out for your... Oh, she's got them in her hands, she's always ready. Passive Income Aggressive Retirement. That's such a cool title. I love them both.
Rachel Richards:
Thank you.
Brian Kelly:
You are a phenomenal individual. And I'm so happy that I was able to be blessed by your presence on this show, because not just for me, but for everyone who's watching now and later who listen on the podcast as well. They're going to get a lot from this. And so. All right, I kind of put a teaser out there about this big question. And it is it's a profound question, and I just I want to be. I want to be clear about one thing, Rachel, and that is that the really cool thing about this question is there's no such thing as a wrong answer.
Rachel Richards:
I like those kinds of questions.
Brian Kelly:
It flat out does not exist and it's the opposite, actually, it's there is no such thing. So there's no such thing as a wrong answer. The only correct answer is yours. That is the only thing that makes this personal. All right and be at ease and some people that have asked this question take a few moments and think about it and ponder. That's fine. I'm not paying for the airtime. We can we can wait. It's good. Some will get it immediately. Whatever it is for you is perfect because it is your answer. Isn't that cool?
Rachel Richards:
I'm ready. I'm intrigued.
Brian Kelly:
Sweet, well here we go. Rachel Richards, how do you define success?
Rachel Richards:
Oh, this is a good one. I think that there is a lot of people define success by how big their house is and what kind of car they drive and how much money they make at their job. And I think there's a tendency in America to do that. We are very consumer based society. So I think it's kind of a cultural thing. But if you're if you're just kind of chasing the bigger house and the bigger car and the fancy gadgets, it's like an empty dream. You're not going to feel fulfilled. So my idea of success is kind of is basically being able to do whatever brings you joy and whatever brings you happiness. There's an interesting exercise that I recommend everyone does. I just did it recently. But if you write down the 10 things that in your life that just make you happy and make you feel loved. What are those things? Chances are it's something like hanging out with your husband or playing with your kids or playing with your dog or hiking a mountain. And none of those things have anything to do with money. So I think happiness is doing what you love, spending time with the people that you love and doing the things that bring you joy.
Brian Kelly:
I absolutely love that. Something I found that's very interesting, Rachel, as I've done this, I don't know, one hundred and forty some times I've lost count and no two people yet I'm still waiting for it to happen. But no two people have answered it in exactly the same way. But one common trait was to a person, no one's definition of success, because everyone who comes on this show is successful themselves as an entrepreneur, but no one has an answer that is money centric as you were laying it out so beautifully in the beginning that a lot for some people it is that. But when you get to when you're when you have that true servant attitude, it's not about the money. Is money necessary? Yes. Let's not Let's not beat around that. It is absolutely necessary. And what I wish for Rachel. Is that she makes a ton more money. And beyond an incredible abundance, why would I want that for her, because I know it's just based on this one hour segment we've just done tonight, that she will take a good portion of that, reinvest it and grow her business and help more people. She'll scale it, refine it, revise it. She's done it already and she's already going to have another mastermind. So when people are successful and they're helping others, then I wish nothing but the best and blessings and abundance for them, because that's just what makes the world go round, doesn't it? And I love that. And thank you, Rachel, so much for coming on the show. You've been an absolute just joy to have. I can't tell you. So I wanted to ask you one final question and then we'll call it a night. But that is let's see. We got I'm going to check. Oh, yeah. And thank you, Lee. Lee said, thank you, Brian, for having Rachel on your podcast. And so glad I caught it. Yeah, we are too Lee. I appreciate you coming on and and providing your input. Rachel, if you were to meet one of those millennials or maybe even a younger person, it doesn't matter their age and they're just getting started. They're working, maybe they're working a corporate job or thinking about it and they're not sure which way to turn. But this thing of entrepreneurship is really tugging at them. If you were to give them one piece of advice that would take them to the entrepreneurship side of the world. What would that be? Just one piece of advice to get them started.
Rachel Richards:
Yeah, and this isn't complicated advice. This is very simple, basic advice. But we we give ourselves so many reasons for why we can't do something. I'm too young. I'm too old. I don't know enough. I don't have enough money. I don't have enough experience. Why me? And so I would say to get to push past those limiting beliefs, you just have to get started. So it's kind of the Nike slogan, but I like Zig Zigler's quote better. He said, you don't have to be great. You don't have to... You don't have to be great to start, but you have to start to be great.
Brian Kelly:
Yeah. Oh, my goodness. These are words of wisdom beyond beyond wisdom. Phenomenal. Rachel, thank you so much, you've been wonderful. I know that everyone that watched this live and then all those that watched the recording and those that listen to the podcast afterward are going to get great nuggets, they're writing all this down. They're going to put them into action. They'll contact Rachel. They'll buy Rachel's books and devour them and put them into action and then they'll get your course. And maybe if there's room, get on your mastermind, whatever works for you. But if you want help in the financial area and you know, it's that arduous, boring, icky stuff, well, Rachel's your person because she takes all that boring stuff and kicks it to the curb and makes it fun and interactive. And so just reach out to her, see what happens. You never know if she might be a fit. Odds are she probably is. All right with that, on behalf of the amazing Rachel Richards, I am your host, Brian Kelly of The MIND BODY BUSINESS Show, and we will be back again next time with another phenomenal guest. Until then, so long and be blessed, everyone. Bye bye now.
Narrator:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com.
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Rachel Richards
At the age of 27, Rachel Richards quit her job and retired, living off $15,000 per month in passive income. Rachel is the bestselling author of “Money Honey” and “Passive Income, Aggressive Retirement.” She is a former financial advisor and a real estate investor with almost 40 rental units. By making the topic of money management fun, entertaining, and simple, Rachel has helped thousands of millennials work their way out of financial despair.
Connect with Rachel:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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