Special Guest Expert - Rahz Slaughter
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hey everybody welcome. Welcome. Welcome to The MIND BODY BUSINESS Show, again. I am so excited. I sound like a broken record. Go back and look at the past shows every time. Open it with how excited I am. And it's true blue. I have goosebumps. I kid you not. Again, under my jacket you can't see them. I'm excited. This is going to be a phenomenal show. And the reason is, is because this show is not about, nor has it ever been about me. It's about our guest experts who come on and you are in for an amazing, amazing treat this evening. I cannot wait to introduce you to this amazing young man who I met at a past event together we both shared the stage and spoke at an event. And this guy just blew my mind. And we hit it off. We talked after the fact and in between segments and he just become a real dear friend of mine and you're going to love this guy. Extremely successful entrepreneur. And I can't wait. I'm already giving away too much. The MIND BODY BUSINESS Show. What is that? What is that all about? Well there are three pillars to success. These are things that I found over the course of my life. Things I've learned and I started to see patterns develop. And not only did I see patterns develop, I was also told by mentors what patterns to look for and in the process I realized there were three primary ingredients for success and that is mind. Mindset, to be specific. Ways to reprogram your mind at the subconscious level, to get you the results you want and you deserve much faster than you would otherwise. Through a proven science called neuro linguistic programming, that's just one example - NLP, for short. Many other things that go mindset we have guests that will be coming on specific to that topic, as well. Our current guest also has incredible ways to keep his mind positive. Just a hint, I'm going to be asking him something about that tonight. Body. Well, all you'll have to do is take one look at my next guest's body. I'll ask him to flash one of his guns because they are massive. This guy completely gets it when it comes to taking care of yourself physically, both nutritionally and through exercise. Because, what I'd like to say is, the mind and body - they're a team. The mind and body, more importantly, are your team and when both, or if any one member of a team, is holding you back or holding the team back, then isn't the entire team suffering? That, being you in this case, the answer is yes. In case you're wondering, I know you knew that and then the third is Business. If you can master sales marketing and systems, meaning scaling your business and everything that goes with business. Then, now, if you master all three of those, you are operating at what I like to call your peak and optimum level of performance. If any of those three...if you have not mastered and I'm talking mastered any of those three, then there's work to do and that's why the show was birthed. That is why we are here so that we can bring you these experts who have succeeded, who are achieving that level of success that so many others desire. And our next guest is no exception to that. I kid you not. Amazing, amazing, amazing man. One of the things I learned from several mentors going back was the first mentor that revealed this to me. He just looked at me and said, "Brian, if people only knew that all they had do was this one thing, just this one thing, and they would become rich, if they just did this one thing." I'm like, "wow, I wonder what that is." And then he showed it to me and I thought, "huh." Doesn't seem like a big deal to me. So, you know what I did? I ignored it. I ignored it for years. For years I ignored that advice. Had I taken it back then, and I'm not one of those that says, "gosh, I wish I had of." I mean my experiences have got me where I am today. I feel blessed. I wouldn't change a thing. But doggone it, that one would have been a good thing to start a lot sooner. What is that one thing? Well, what he did was he showed me what that was. And this entire story is on a website you're about to be - you're about to see. What he did was he had this big cabinet in his office. This is in the East Coast, Maryland area, actually near Boston - somewhere I can't remember what the city, it was many years ago - and in this massive corner office, he's the owner, CEO multimillionaire, himself. He opens up two doors, goes floor to ceiling, this Cabinet, two doors, shelf after shelf after shelf after shelf, of what do you think? Look behind me. You guessed it, books! He said, "if people would just read, they would become rich." And I thought the reason, it was no big deal it's like there's no...I don't have to invest money. I want a guru to tell me how to do what I want, you to tell me how to do it. I want specifics and he was a product of the product. And then fast forward, many years forward. Thankfully, another mentor of mine and I love to call him out all the time, Mel Cutler, not only said the same exact thing, he also - because I worked with him side by side for several years and spoke from his stage for a couple of those years, as well. I watched him, not only say that that's important, but I watched him do it. I watched him do it. He would often have his headphones on. He's walking around listening to books and it turned out, I said, "Wow, that's fantastic! I'm going to do that." So, I started listening to books on something called "Audible" and it turned out that is my favorite mode of ingesting and retaining information. Yours may be reading a physical book, Kindle - might be watching videos. I don't know. But for me, it was Audible and a cool thing happens with Audible, I noticed as I'm driving along in my car - by the way, that's my number one favorite place to listen to books. It's a captive audience. I can go nowhere. I have no distractions other than keeping my eyes on the road, of course, which I find I concentrate very well while listening to a book and I'm absorbing the material, hours and hours and hours. I've got many books as a result, I've read as a result of doing this in a car. One great thing with Audible, on your phone or your device that you're listening to through your stereo system on your car, there's this big ol' icon and that doesn't look big, I get it, but on a phone that's pretty big. That looks like a little ribbon which is really a bookmark symbol and as you're listening if you hear something or "Oh man, I like that point that they just made right there." You just tap it. I mean it's quicker than even turning the dial on, if you can remember these, the radio station on your car. So, it's even safer if you're worried about taking your eyes off the road. It's an instant bam! and then you look back up. That's it. End of work. Then, you can later go back anywhere on the Web. Anywhere. You can access your Amazon account. You can pull up that book that you have, that you purchased, and go to any and all of those specific bookmarks to relisten to those highlights that you called out so, that way you're not listening to another two to ten hours of a book, you can just go in and listen to a minute. And so, that's what they put together for us here, tonight. And I do this on every show. And it's a segment I like to call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, Read. Bookmarks. Brought to you by reachyourpeaklibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com. (showing website on screen) You see that, right next to me. That is the actual website. Stay with us. Just take notes. ReachYourPeakLibrary.com for those of you watching live, right now, on Facebook, on Periscope, wherever. Just go ahead. One of you would type in as a comment, reachyourpeaklibrary.com, so others could later come back and just click it. Stay with us because you don't want to miss our guest. I am...I kid you not. He's coming on very soon. I'm not just delaying this on purpose to make you suffer through. This is phenomenal information. Very important for you to understand this, that there it is, you see it all in big white letters. The number one reason for lack of success is not simply a lack of reading books, it's lack of reading the right books. And so, what I did was I started compiling all of the books I personally have read and I put them on this site for you. There's no extra charge, you pay what you would normally pay to go on Audible or Amazon. It's a link straight to those books and I've amassed about 40 or so of them, so far. And it's growing. I'm still reading. I have one I'm reading now and I have two in queue that I just purchased recently. I just...I always have books ready to go. And so, what we're going to do is pick one specific book out of this list and we're going to do that right now. And what I'm going to do is play for you a little snippet from a book called Entrepreneur Roller Coaster by Darren Hardy. And the reason I chose this particular bookmark is, you will find out in a moment, that there are things in this book that are said, they reminded me a lot of our guest expert, who's coming on right after this segment. So, go ahead take a listen. It's about a minute in length. Just take a listen. Then, we'll be right back and we'll carry on forward and bring on our guest expert. So, listen close. Here we go.
Narrator:
"...Secure your shoulder harness. You will be thrashed about severely, at times. Great spirits have always encountered violent opposition from mediocre minds." Albert Einstein. You're a freak. That's right a freak. And so am I. Don't be offended. It's a compliment. Every single person you've seen on the cover success is also a freak. In fact, they are super freaky and that's probably how they got on the cover. Let's define freak. Freak, a noun. A person who is obsessed with or unusually enthusiastic about a specific interest. If that's not a definition for an entrepreneur, I don't know what is. No doubt you have to be unusually enthusiastic and pretty freaky to get on this roller coaster. Most don't have the courage to even step into the car of this thrill ride, but you do. And that's exactly why they will call you a freak. Not only are you rare in your courage, but it turns out you're unusual for even wanting to ride in the first place.
Brian Kelly:
Is that true or is that true? My goodness. I mean get your freak on, people. Let's get freaky. Reminds me of that song and I'm trying to remember the guys name. A super - believe me, I'm not going to sing, Super Freak, Super Freaky-yeow. I'd love that because... and embrace the fact that you, as an entrepreneur, are a freak because freaks are not the norm, right? Or we wouldn't call them a freak. We don't want to be normal. We don't want to be those that are in the 80 to 90% of the people who are not entrepreneurs, do we? We want to be those that are leading, that are creating, that are providing those jobs for those who just are not wired to do this. And that's fine. God bless them. And if that's you, right now, God bless you. Many of us started that way in the corporate world. There's nothing wrong with that. And speaking of freaks, we're about to bring on the ultimate freak. And I mean that absolute in the most loving way. I kid you not. I'm not saying that this gentleman is a weirdo freak. He is a freak of nature, of success in entrepreneurship. How's that? And so, what I want to do is bring on this time, for our special guest expert spotlight.
Announcer:
It's time for the guest experts spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.
Rahz Slaughter:
You ever wonder, "why am I here? What am I here to do? What am I placed on this earth to be great at?" I'm a personal trainer. A coach. An entrepreneur. An author. A speaker. Most importantly, I'm Rahz Slaughter. For 10 years, I've been coaching and teaching people how to breakthrough limiting beliefs and obstacles to create the best version of themselves. Today, I get to do what I love via owning my own multiple personal training and boutique studios and helping other fitness professionals model my strategies to create the Lifestyle Fitness Business that they own. Why did I decide I wasn't going to chase money and celebrity anymore? I'd rather create a lifestyle business that I love and serve people I naturally was attracted to and like serving. That's why I created the Lifestyle Fitness Business. "Life is a daring adventure or nothing at all" that was said by Helen Keller, one of my favorite quotes. The reason I state that quote is because, today, I'm going to give you everything I have, so that you can create a daring adventure in your business. Thank you.
Brian Kelly:
(pointing to his side on screen) And there he is, ladies and gentlemen. The man. The myth. The legend. Rahz Slaughter. (clapping) Let's give them a big hand of applause, virtual, if you want to pull up the hands of claps on the comments, if you're watching live on one of the video feeds. If you're listening on podcasts, keep your hands on the wheel, if you're listening in the car. But give him a big boom because that's his moniker, right there. Rahz is an author, speaker, business owner, and, most importantly, a loving husband to his beautiful wife, Michelle, and stepfather to two awesome young boys, Richie and Nicky. Rahz is known as the Coach Rahz Motivator and is the host of a weekly motivational Facebook Live show called, "The Crush It Monday Show." Highly recommend you connect with Rahz and connect with that every Monday. Extreme value every single time I've watched many of those episodes myself, live and Rahz can attest. And real quick reminder, watch this show to the very end - to the very end, for a chance to win a complimentary stay. This is pretty phenomenal complimentary stay at a five star luxury resort in Mexico, compliments of powertexting.com. Thank you, powertexting.com for that amazing, amazing sponsorship. And now, here it is. At last, we get to hear from the man, the myth, the legend himself, Rahz. How are you doing, my friend? And what are you up to lately? What is going on in your life?
Rahz Slaughter:
Whoo! That was awesome, buddy! But yeah, I'm doing fantastic. Thank you so much for having me on your show, Brian, I'm excited to be here. And I'm doing a lot, my friend. I just moved and relocated from New York, where I lived - I grew up to Palm City, Florida. So, no longer do you have to worry about the cold winters or shoveling snow off my car. So, I'm blessed and I'm excited to be here.
Brian Kelly:
Yeah. And he's really playing down the whole part about repositioning, moving, uprooting, not only himself, his whole family, his business. He's leaving half - well another, his partner, behind - I should've said behind, to run (chuckling) what he's already established in New York and we'll talk more about that as we go on. He has multiple facilities there, in New York, and he's got another one he already opened in Florida. The man doesn't let grass grow under his feet, at all. In fact - in fact, that's what I would like to ask you, Rahz. We talked about that earlier, just as an example, because I'm always preaching about the importance of taking massive and immediate action. But I also add one to it; massive, immediate, and consistent action. And you are that type of person. If you wouldn't mind, letting people know what happened when you flew from New York to Florida, what happened after you landed? What was your day like.
Rahz Slaughter:
Well, on my day was...I had it planned because when you get, you're going to take action; you've got to take immediate action, like you were saying. So, my first meeting. I landed at 10:30 in the morning and I had my first meeting. I knew I was sitting down with the gentleman talking about what his gym was all about. What I felt that could bring his opportunity. And if it was the right location for me to start my business here, in Florida. And you know, I wanted to get...as soon as I got to the airport, got out, got my rent-a-car shop, right there. Didn't do anything, went right to this meeting. And it's all about taking action and I learned that from many mentors, that the opportunities are not missed, they're just taken by someone who's ready to take action. And they're not willing to compromise who they are in order to get in and they're not afraid to take it.
Brian Kelly:
I love that quote. I love that quote. And here's the thing. For many of you, most of you that are watching, entrepreneurs, you've flown before, You've gone on an airplane. And it's amazing to me every single time, how you get on a plane and what do you do for the duration? How long was your flight, for example from New York to Florida, 4 - 5 hours?
Rahz Slaughter:
Two and a half hours.
Brian Kelly:
OK. So, it's a relatively short one. Even the short ones like that, you're sitting. What are you doing? You're sitting. Yes. You're doing nothing. You're resting, really. But what happens when you land? You're exhausted? Why is that? I don't know. But it happens every single time. (chuckling) I'm sure it has to do with the lead in to getting to the airport and all the hustle and bustle and the schlepping the luggage and getting a rental car. All that stuff adds up to it. But consider what Rahz just talked about. He flew and had this prearranged meeting and took care of business. Even though, I'm sure his energy was depleted, knowing Rahz, he knew a way to drive that up really quick and get this done. Obviously, he did. We were talking about books just a moment ago and, Rahz, would you consider yourself to be an avid reader?
Rahz Slaughter:
Absolutely. I mean I found that - before, I'd like to share a story, if you don't mind. You said you listen to Audible. I do, as well, but I grew up not a very good reader. I didn't read my first book until I was well into my 20s. And the reason being, is that my school that I went to highschool, junior high, they just kind of pushed me along and didn't help me figure out what the challenge was. I had a great fear of reading, reading in public, speaking in public, because when I looked at the words in the book, there were a lot of times I couldn't pronounce the words and if you can't pronounce the words, what happens? You lower your comprehension and it lowers your comprehension. You don't know what you're reading so, I never read. I took really good notes in high school and once I figured out that, that was my challenge. I started to really dig deep and figure out how can I teach myself to read? What was my biggest challenge and how can I get better? And I learned that when you read consistently, you get better and you get more better and understanding the recognition of words and my speed increased and then I took some speed reading courses. Now, I truly believe that leaders are readers; those who want to succeed in entrepreneurship must read. And I believe that Jim Rohn said, "you should have a library card" and it was one of the first things I did when I got established here in Florida, is get myself a library card.
Brian Kelly:
So many great points and "leaders are readers." I love that. That's perfect. The other thing is you talked about getting a library card and that's the thing. This doesn't cost a lot of money, a lot of investment, and I think, oftentimes, that's the one reason why most don't do it because they don't put the value to it, Because there's no skin in the game. And I know for a fact, that that was part of my reason for not really diving into it the first time I was told to read, that I should read many years ago. And I didn't have - I didn't value it, at all, because hey, I can go get a book, I can go to library or I can just pay a few bucks and get one online whatever, but it's like really, that's it? I just didn't believe it. And you'll notice, as you watch this show, the listeners, as you watch this show and listen to it, show after show. This is a common theme among all of these successful entrepreneurs, just like Rahz, every single one of them to a person as an avid reader. So, if you haven't started reading yet, when is "now" the right time to start doing that? And that would be to go to reachyourpeaklibrary.com as a recommendation because they're already a group of books that are business, personal development all based on Mind Body Business that can help you immediately. Which one do you want to read first? Which one should I read first? Doesn't matter. Go through the list, find the title, the picture, or whatever jumps out you first. Just do it. Just take action like Mr. Rahz Slaughter, who flew, landed, and held a meeting after he was probably quite exhausted from all of that ordeal. So, this is a product of the product. And that's why I love this guy so much. You should have seen...you have to see this man on stage. He just, he's amazing, amazing, amazing - the energy. And he's got this incredible, positive outlook all the time and I know that he's human and I'm human too. We may come off as positive people to the general public at all times, but I'll tell you what, there are times we're not. A great example, yesterday, my son was in an accident. I wasn't very positive at that moment for various reasons, not because of him, but because of worrying about "is he OK?" And now, all the stuff we need to do to the car so, it's life; that's what happens. And the thing I wanted to find out, though, and I love to ask this question from various entrepreneurs. So, Rahz, now it's your turn; when it comes to maintaining that positive mindset, that positive productive successful mindset that you have, what do you do on a regular basis to sustain that? And, in other words, what motivates the motivator? (pointing)
Rahz Slaughter:
Wow, that's a great question. You know, Brian, I mean we've talked a lot about it already on this show. One of the ways that I stay motivated is what you see behind me; is my bookshelf. If I'm feeling a little bit down, if I feel a little bit off kilter, all I have to do is turn, look at the bookshelf and usually one or two books will pop out at me. I'll open it up and something will read. Something will jump out and I'll read quote, or read a passage, or I'll read a chapter book and the main reason that that happens is because...I need to hear that the message, I needed to see and what was that message that that author wanted me to accept that day. And that always works. Another way, is I consistently understand what you said. This is The MIND BODY BUSINESS Show while the body is critical just staying motivated, to staying in peak position. And so, I'll work out and working out always shifts my state. Now, we're both fans of NLP, you know that if you're going to shift your state, then you're going to not feel the way you thought you were going to feel. So, one of the things that I did as soon as I got off the plane was, I find myself. I find myself to shift in city for two and half hours, getting up at 6 a.m., commuting to the airport. All those things that would drain me; I did something that would bring the energy back to. Some deep breaths, make my move. These are all ways to shift your state quickly, immediately, so that you can focus on what you need to get done. Now, motivation, just like anything else, if you only take a shower once in a while, you're going to start to smell. You only focus on your motivation, once in a while, what's going to happen? You're not going to be motivated and positive. So, I meditate, as well, and I do that daily and sometimes my meditation a 5 minutes. Sometimes they're an hour. But this allows me to get centered to my spirit, get centered with my thoughts, and clarity on my life.
Brian Kelly:
Fantastic. I was writing notes, as I always do during the show, and that's why the little pause for coming back. That's amazing. I love the meditation daily. Absolutely. I do the same thing. I actually do it right before bed. I have a specific program that I acquired, that I listen to...it's got many, many months of meditation audio and it's phenomenal. Phenomenal. So, listen to this gentleman, ladies and gentlemen. Listen to Rahz. A lot of times, I remember the old me when I heard things like meditation or when I heard about - things that were going to affect your mind. And even in a positive way, I think that's a bunch of hocus pocus, mumbo jumbo, woo-woo stuff and the cool thing is, I found it's just the opposite. It's absolutely crucial. How bad you want to be successful? That's the bottom line. How bad you want to be successful? Do you want to basically model success? (pointing to his side at Rahz on screen) Right there? Do you want to model success with me? Just copy them. Do what they do. Or would you rather try to figure it out on your own? Would you rather take the shortcut, which is a legitimate, ethical, integrity-based shortcut? Or would you rather just struggle? I'd love to see your answer in the comments. I truly would - some might just say, "I'd rather do it myself." They're just so stuck in their ego that that's what they want to do. I was there. I'm not saying anything and judging anybody here because we've all been through it. I'm sure you, Rahz, and your growth to get to where you are now, went through all the stages. The thing is wouldn't it be OK, if people like Rahz and myself, would give you those shortcuts so you don't have to struggle like we did or others have? And just give you the "this is it. You can get to that point of success in less than half the time you would normally do if you did it on your own." All right, that's my preach for the moment. And one of the things, Rahz, we'll shift gears just a little bit. You're in the fitness business. And so, you have physical locations where people physically need to come to your gym to get their workout in. So, to me, that's in my mind that would be more of a challenge, than if it were an online entity, where really you could have a customer anywhere in the world, depending on when you feel like you want to be up and working with them. And I'm curious, from a marketing standpoint. Now, I know you have two flavors that you have. You have both. You have the (1) people come in and you do personal training you and your trainers do personal training, one on one, with your people, your folks, your clients. And then, you also - you take it up another notch and you also help because you have such a successful fitness business, thriving business, that you help other fitness business owners as a coach to help them elevate their business faster and I love that about you. How exactly do you go about building a successful customer base? And you can feel free to address both of those, or just one of those, either one's fine.
Rahz Slaughter:
Sure, and that's a great question. The first thing I had to really kind of dial in and I talked about it a lot. Whether it's with...I'm coaching and consulting a personal trainer, a service-based business owner; it's understanding your market and understanding your unique message. Once my partner and I really dialed our message in, it made it a lot easier for us to market because then we weren't a jack of all trades, a master of none. We were specializing, not generalizing, and this is a key component to any industry. I tell people all the time it doesn't matter. Don't think you can service everybody. So, when it came to building my customer base for Meta-Burn Fitness, which is my personal training brand. We have two locations on Long Island, Lucas Valley and Oyster Bay, New York. It was all about finding out who my ideal client was. What was the unspoken problem that that client was struggling with? They might not even understand or know it and I was going to have to bring it to fruition for them, put some light on it, and then share my unique solution to that problem and there are multiple ways that I went about doing that. Public speaking, being one of them, I did a lot of lunch-and-learns. I would go to corporate buildings. I was going to the Chamber of Commerce, the Rotary Club, the networking events. Then I also realized podcasting was a way to get my voice out there and educate my market. I wrote articles on a blog. I wrote a book called, The Menopause Success Triangle. Ideally, my unique client was a female who's entering into perimenopause post menopause. They were struggling with weight loss, understanding their bodies, their hormones, what was happening to them. So, once I dialed that in, it gave me authority in the marketplace. So, when you're thinking about, how do you acquire a customer? Number one, know that customer. Know their pain points. Know what keeps them up. Two, your million dollar message. What do you stand for? What do you stand against? And what makes you unique and different than anyone else in the game that you're playing? See, cause if you're just like everyone else - if I was just a gym, I would be out of business because I went to a town - we were saturated. There's pilates, yoga. There's so much. There's other personal trainers. And it was critical that I didn't call myself a personal trainer. I was a coach that specialized in helping women understand this big challenge that was going to happen in their lives. And when we did that, it made customer acquisition easy. It made our marketing and advertising budget cut down because we were only focused on a targeted niche. And that allowed us to really stand out and dominate and that's what I'm doing here in Palm City is that we're focusing on number one niche, is on women, because it's what we know better than anyone else in our market.
Brian Kelly:
Wow. That's all I can say. Wow. I have writer's cramp. That was phenomenal, man. I was jotting down notes like nobody's business on that. (showing notes on screen) Goodness sakes. I love it all. In this all holds true to everything. You know, books. If you go to books, how do you think Rahz got there? He taught himself through reading. He taught himself through modeling and mentors. He just shared with me, - he got off the phone with one of his, just a little while ago. He's continuing connection with others in the business to help each other because he has that mentality of abundance, not scarcity. And there's plenty to go around, all of these put together. I mean harnessing that unique message that's huge, absolutely huge. Being in the fitness industry, myself, I get that. I'm not a personal trainer. I love that one. I loved it all. Know your customer and that's often we talk about defining your avatar, right? There's a technical term for that, where you know your avatar, you know your ideal client. And the thing I love more than all that, I really can't put one above the other, actually, but amongst all the other, it was how you became and how you built authority status. And I really want to kind of reiterate that, if you don't mind, because that was really, really important. A lot of people think and they do, that if they just post once a day on Facebook, they're going to achieve authority status and that's it. All I need to do is get my face out there. I need to max out at 5,000 friends, create a couple of Facebook pages and maximize the likes on that. And yeah, that could be one component. One little component (gesturing little with fingers) of the big picture. Speaking onstage, that is probably, among everything you just listed, one of, if not the most powerful ways to achieve authority status the fastest. Writing a book is another. Of course, writing a book can take some time, but to be honest, speaking from stage effectively, will take you a considerable amount of time. I did it for a couple of years, before I became effective, years and on a regular basis, doing meet-ups, going to Rotary Clubs. Are you seeing a pattern here develop with what Rahz done? Podcasts. He writes articles, he goes live once a week on his Facebook. He's continually, constantly, nonstop feeding value through all these different platforms and mediums, not just one, not just two, but he's doing it throughout everything that's available that he knows because of his research, because of his mentors, that he's learned from, that are successful. You only want to use those things that are successful, right, Rahz? I mean, don't try to invent something new. There's no need to become the maverick or the innovator of something just to be able to say you're the maverick or innovator of something and you might just waste your time, most likely you will. Just go with what works. The wheel has already been invented. Just use the wheel. I mean, my gosh, man. You have a customer, a million dollar message. What makes you unique? Yeah, this is everything. All those books behind Rahz, the books behind me, that will teach you that. And Rahz, himself. We're giving you the fast track because all you have to do is listen to the show and you'll get everything you need to know, in short order. All you have to do is do what I did not do and that is listen and apply (laughing) what I did not do many years ago. Listen and apply and do it quick. Now, I know - I already know this answer, Rahz, but I really want to get it from you. From the perspective of two different areas of your life and I don't want to embarrass you, but man I just got to see it and everyone else needs to see this because last time we talked on Zoom, all I could see was this thing called Rahz's bicep. It's a massive arm, you should see this guy. Would you mind, just pull one of the sleeves up, real quick, and just flashing that big bet. (showing bicep muscle) Oh my goodness, look at that people. And his tricep, look at the bottom side, the back side of his arm. The tricep is massive, as well. And I saw pictures of you, Rahz. You did some competition on stage back in the day and this dude, chiseled. I'm tellin' ya. This dude was an immaculate shape and to this day, he's got - barrel chested. This guy is the epitome of fitness and I know that it's important to you, but if you could explain why and just how important physical fitness is, to you, from both a personal standpoint, in your personal life, and for your business. How does it impact and affect those and why is it so important to you?
Rahz Slaughter:
Great question. So, I'll start out with the physical. I mean, I was born with my right leg shorter than the other. I have no quadriceps or hamstring on my right leg. So, you can imagine, I limp every day. It's about a three and a half to four inch difference between my left leg and my right leg. So, fitness wasn't about me looking a certain way or being aesthetic or ego. It was about living a life of quality. I had to be fit. And I started working out at a very early age, at 14 and I started to kind of finger through the books and I saw them muscle books and then I learned a little bit about pilates mobility. And I said, "hey, here's what's going to change" because doctors told me I was going to be in a wheelchair by the time I'm 18. They said, "I would never be able to be an athlete to play sports like the other kids because of my leg and my back would be all crooked and all these things and, right away, I knew at an early age that it didn't matter what someone else told you, if you didn't believe their story of you, you could write your own. And that's what I started to do so. I started working out really early and I started to get results. I started to be able to do pull-ups, which then, I had my wrestling coach that started wrestling and became a standout wrestler in my high school and college. And so, right away, I knew, "oh you know what? I love being in the gym." Being in a gym was easy for me because I knew that hey, when I went there, I was going to get something out of it by me putting something in. And I did it long enough and it changed my body. And I decided, "hey, you know what? I should do this for a living. I want to do something that I can help people." And when I was at the gym, people always asked me, "how do you...What are you doing that for? Why are you doing this? What write's your routines?" I say, "I make them up." And I started doing this at a very early age and a went to get a gym job. And the personal trainer director there, pretty much looked me in the eye, and said, "you know, you don't get the bill for personal trainer. You're not six foot two. You don't have blond hair, blue eyes. You don't fit the bill for our ideal personal trainer here, but I do have a job for you at the front desk." I looked at this gentlemen and I said, "you know what? I could get two things I could do from this. I can say, "screw you." Or I could take the job, kick the door in because my foot was in the door, now, he gave me an opportunity to get where I wanted to go. So, I took that opportunity and worked the front desk. I met every member there. I knew all of their first names and learned everything about them. The kids, their families, their jobs, their everything. And I became very well-connected in that gym and within a short period of time, people were asking to train with me when I wasn't a trainer. They would go back to this director and, you know, and he was like, "Oh wow." He said, "Do you want to train?" "Absolutely." And I started training. And that was the start of my personal training career and that was back in the year 2000. And then I realized, OK, so fitness was about that. It was about me overcoming that obstacle and turning that obstacle into opportunity, where they led me to understanding that the more fit I am, as an entrepreneur, as a professional; I'm going to be able to actually have peak state of mind and clarity, I'm going to be able to inspire and motivate people. And I don't care, like it's not about having a six pack abs and a big chest or arms. I think that you can, still, but I know that your physical ability, how you show up, your confidence, exudes through you how you feel about yourself. So, it's not about the physique or what you look like under. It's about staying in peak physician, peak performance and that's - if you're an entrepreneur and you're overweight and you're struggling to breathe and you can't speak clearly for long and you can't go up stairs; It's going to inhibit your success. And when I learned that, now when I work with men who are high level CEOs and CEO suite, I'm automatically teaching them exercise, diet, stress reduction. How to get themselves into the best versions of themselves so that they can climb the ranks and perform at higher levels than they'd ever be able to perform with less health and fitness behind them.
Brian Kelly:
Amazing. Amazing. And it's interesting, one of the first things you said, was it's not about aesthetics, it's about living a life of quality. And we are so similar, my friend, because that's what I teach my clients, as well, is if you're in this to look better, then I won't take you on as a client. That's not what this is about. It's about the long term, it's about the life - it's a lifestyle for the rest of your life. And if you're not in it for the rest of your life, I'm not going to take you on as a client, because I'm not looking for someone who's just looking to become a supermodel or have a six pack abs on the beach so you can attract a woman. While there's nothing wrong with that and I don't want to belittle that. But the reason that you and I, Rahz and I, what we do is for people to operate. What you just, said I love how you use the word peak and performance with Reach Your Peak is my company. Thank you. (laughing) And it's it's right down that alley because here's what's happened. Here's the beautiful by product of becoming fit, of working out on a regular basis, of eating foods that serve you, that don't do the opposite and make you just poisoned of feeding your mind through different subconscious programs; of all of it, together. What happens as a beautiful byproduct is, you will actually end up looking better, as well. It's just going to happen. Isn't that beautiful? So, it's just about shifting the mindset, shifting the reason. The reason why you want to become fit, Rahz just said it; it's to operate at a peak level performance, a peak state of mind and clarity, is his exact words. And here's the other thing I noticed about Rahz that is common with every entrepreneur I've interviewed to date - probably every entrepreneur I've met who I have a kinship with. And that is he said I could now do this as a business so I can help people. Always goes back to helping and serving people. That's why I love being associated with Rahz Slaughter because he is of like mind. We have similar values system. I'm telling you, I have so many twin brothers, but I think you're the next one. Maybe just a brother by another mother. (thumbs up) The resemblance is pretty obvious, right?
Rahz Slaughter:
Absolutely. (laughing)
Brian Kelly:
So, I'm telling you, man. I love this commonality of all the successful people that I interviewed have similar traits and that's the thing. The beautiful thing, I get as a blessing, as host of the show, is it solidifies everything I've read, heard, experienced. It solidifies it rock solid - just continue doing these things. And your success will continue to rise, to elevate. Are you ever at a level of success that you're happy?
Rahz Slaughter:
Oh no, absolutely not. I mean I believe in "kaizen". So, it's constantly and always improving and I adopted that philosophy from one of our mutual mentors from a long time ago. And I really feel that I'll never arrive and I'm always learning and growing and that's what gets me excited. You asked me in the previous question, "what motivates me?" What motivates me is that I'm always pushing myself to become the best version of that self. And the person that I am today, I'll be a new person tomorrow. And that is exciting and everyone watching this show has the same opportunity. I did one of my Crush It Monday's this week and it was all about, you could change your life in 24 hours or less. And I had a lot of people say, "Rahz, you don't know my circumstances, you don't know my child. You don't know my setbacks. I can't change." I said, "yes, you can." You just have to make a decision and that decision, every day for people like you and me, Brian, is that we want to walk around at a heightened level of who we are and know we're going to become a better version tomorrow, through our information, through our knowledge. Do the things we're attracting and learning. It's all a process and I'm so excited about being where I'm at today and where I'm going tomorrow.
Brian Kelly:
And that's the key right there. Exciting! And I've talked about that before. A lot of people that I knew in the corporate world, they can't wait to get to that point where they can retire and that's their success; their measure of success is getting to the point where they - look at your face, I get it, man. (disgusted expression) Your instant reaction was "yuck." I could see it already like that is wrong. And they're like excited, so that they can get to the point where they stop and do nothing. I mean and I've actually asked many of them and I'm literally saddened. I kid you not, deep in my heart saddened by their responses. Some of them, I said, "what are your plans. You're nearing retirement, you're finally there. You've been looking for this moment all this time. What are you going to do now?" And they go, "you know, that's a great question. I really haven't thought of that. I don't know." And I'm like, are you kidding me? Holy smokes. To me, retirement is not a word in my vocabulary. It might be a shift from one vocation to another, but it's always going to be helping and serving others and, because of what you just said, Rahz, exciting. It's exciting! What if you were to- what if life was this way, Rahz, where you hit a point of success and that was just it. There is no farther you can go. There was a limit and you hit a ceiling. What if that was the case in life? What if that's the way it really was? What would that - I would never want to reach that level, to be honest. I do everything I could to prolong that because now it's boring. There's nothing to live for, there's no challenges. I love challenges. I love problems because I know that's going to help me grow. And I know that's how you're built too, Rahz. Thank you, by the way, for showing your bicep because one of our viewers said, "that's the size of my thigh." (laughing) And Greg Kalafatic. I don't know if I'm saying that right, says, "Hello." Is that your partner? That's the name?
Rahz Slaughter:
Yes, that's Greg Kalafatic.
Brian Kelly:
Cool. He said, What's up, Rahz?" And MarcyAnn is giving thumbs up and Waves and Hellos and lots of people coming in and saying "Hi." I love that interaction. Keep calm and keep commenting, keep showing love and likes and ask questions if you have them. Rahz, he knows ahead of time that I was going to allow the audience to ask questions. If you have questions, by all means, type them in and we'll see what...there is nothing that will phase this guy because he's figured it out. Does that mean he's perfect? Does that mean he's reached that top level? He just said it. No. And neither of us would want that anyway. I wouldn't want it for him. He wouldn't want it for himself and vice versa. Phenomenal. So there's many things along that journey. We're all on a journey and the journey is glorious and wonderful and beautiful. It's not always wonderful every single day and we get that. If there wasn't...if there weren't bad days, there could never be a good day, right? It just wouldn't exist. And so, but there are many of those moments where we feel this elevated level of satisfaction. If you could pinpoint one, what would be - if you could think about that? If you can imagine what that was, what has been your most satisfying moment in business, thus far?
Rahz Slaughter:
Wow, I got to be honest it hasn't been in business. It was having the opportunity to walk down the aisle and marry the woman of my life because I never envisioned it happening for me because I thought it happened to other people. I thought it was something that other people got to do and to enjoy. I was so focused on work and business for a long time, that it distracted me from actually understanding why I was supposed to be in business. Is to do the things I want to be able to do, when I want them for as long as I them with whomever I want. So, I didn't focus on attracting my ideal life partner. When I found this person, who is Michelle, my amazing and beautiful wife, it allowed me to see business through a different lens and a different filter and now business is fun and it allows me to do things like leave two awesome businesses with an amazing business partner and say, "you know what? I can start from scratch and do it all over again, in a new place." So, one thing, though, I will say that we all have that one moment that we remember...I remember when Greg and I opened our second location at Oyster Bay. And we had this grand opening, and we had food and friends and everything came in, but we looked at each other and we were like "wow. This has been an amazing ride, but we can't wait to see where we're going to take this to the next level." Right away - you see one of the things that, if you're watching, I can tell you that I've learned from other successful people, is that once you hit that goal, make sure you have another one and we're like, "I wonder what is it feel like to open another studio. Start another business. To write another book." That's what excites me. The second studio was great, but it was "what's next?"
Brian Kelly:
That is phenomenal advice. Have another goal. Have another goal. And you don't have to set all these goals at once, at least, personally. It's like you have that goal you're trying to reach. When you're getting near it; that's the time you start thinking, "cool, I'm getting close. What next? I can't wait." Oh my gosh. Open the mind. Let's see. Talk to my mentor. How do I scale my business? How do I grow this thing? How do I serve more people? That's what it comes down to, is how do you help the most people that you possibly can? Because we're here to serve and help. That's what entrepreneurs love doing. At least, the ones that I associate myself with, like Rahz Slaughter and all the others that have come on the show. Many coming beyond that, as well. And the one thing that happens with satisfaction. There's also this thing that we have - that we all go through you know as entrepreneurs. So, we don't work 9:00 to 5:00. We're basically 24 hours a day. It's always on the mind and it's not a bad thing. It's what we want to do. We choose to do it. But there is no real time off, if you will. Even when we're out vacationing, I know I am always often drawn to thinking about business. And I I literally, I kid you not, I hope my wife doesn't see this, but there are times when I'm out on vacation and I literally wish I was back in my office, working the business, because I love it that much. It's just amazing. Wow, what a blessing. So, it's not work, but things do have to go by the wayside, in order for us to become successful. So, on that order, Rahz, what kind of sacrifices have you, personally, had to make - have to make to become a successful entrepreneur? Because I know there are many, we could go on all night about it, but what really stands out in your mind about that?
Rahz Slaughter:
Wow, Well one of the things is that - the most important woman in my life, before my wife, was my grandmother. And she passed away a few years ago of cancer, but she was my role model. She still is my role model. She still is my Ace and I sacrifice time. I'm away from her. I didn't have the opportunity to create some of the things that I will be experiencing that I would have loved to create with her. Take your places. Eat with her in different restaurants and because I always kept saying, "you know what? I'll do this someday. When I hit this level of success. Or I have to go to this meeting or I have to read this book or go to the seminar. And now, I realize, as she's been gone for four years, that I'll never have those experiences or those opportunities. So, the lesson that I took from that, is that I have an opportunity with my stepchildren. I have an opportunity with my wife, to understand that I'm not going to sacrifice the time from them. I understand that in order to build the business, sometimes I'm going to have to stay up late. I'm going to get up early. What I will do is maintain the balance and make sure that I deposit love, affection, and attention to them daily so they know, A) I love them and B) I'm present to them. So, when I'm with them, I'm with them. When I'm working, I'm working and I make a distinction between those two aspects of my life.
Brian Kelly:
That is brilliant advice, right there. To maintain the balance between business and personal life. I've been there myself. I got so incredibly over my head, stupid, myself, by coming - I'd go work at a corporate job. I'd come home after commuting 2+ hours, both ways. After working 8+ hours and I'm tired. I get home I go straight upstairs and I start working my entrepreneurial job because I wanted the heck out of there. And I did that at the expense of spending time with my wife and kids and to the point where it strained our marriage and it's all on me. 100% on me. That was a lesson I learned, thankfully. She confronted me about it and we talked it out and I said, "I get the message. I love you way too much. I am done. I will definitely change my habits and do better at that." And it's interesting, though, I can tell your wife is your life. That's beautiful. Same with me. When we do exercises and I've done several speaking events, I did this also from my mentor stage, where we would take the audience through to determine Why. What is that one thing - that one thing that you would anything for, no matter what obstacle came in your way, you would continue going on in your business because it was that important to you to satisfy that Why. I went through that process several times and every single time, the answer was the same; it was my wife. There's so many times, how many times have you heard people - "what was the greatest moment of your life?" "The birth of my kids." And that is, indeed, a miraculous, beautiful moment. For me, it was the same as you. It was the moment I married my wife, without whom, my kids wouldn't even exist. And I love her to the core. That's my Why. That's why I get up in the morning. That's why I smile. That's why I'm driven. That's why I'm excited about getting up every day because I have her to look forward to each and every day. That was pretty neat. I just said that. I just made that up. I have to put that in a book. And another thing you said I love that was, when you're talking about your grandmother, is I'll do this someday. How many times...I know I've said that in the past. How many times...I just heard this, recently, from another individual I talked to, I think it was two nights ago. And they said that same thing. I'll get around to it someday. And I said, "let me ask you something, would you mind pulling up a calendar, right now?" And they pulled up calendar, "OK." I said, "you see, one week's worth of days there, yes?" "OK..yes, OK." "So, of those days, which one of those says 'someday?' I see Monday, I see Tuesday,..." you know, on and on. "Where's 'someday?'" They got it, immediately, it clicked. (snaps) It's like, "OK, I see where you're going with this." So, I said, "there's never, ever, ever the right time to do things." To do like you did, you moved to Florida. I bet that probably stretched your comfort zone, at that moment, when you were making that decision and then doing it like, "oh my god, am I doing the right thing?".
Rahz Slaughter:
Still is.
Brian Kelly:
That's your subconscious telling you that that's the thing you should be doing, because you knew it's the right thing. You know it's going to be good. It's just the fear of uncertainty that that drives that discomfort; which is really a great thing. Because that is telling you, that's your subconscious speaking to you, telling you go, do it. Yes. The answer is yes. And there is no perfect time ever. Ever. So, just do it right away; immediate, massive, and consistent action. Alright. We are 6 minutes away, so what I want to do, real quick, Rahz, if you don't mind, is give the folks who are watching live, the opportunity to enter for a chance at winning that amazing five nights stay at a five star luxury resort in Mexico. Again, compliments of powertexting.com. (showing information on screen) So, in order to do that, I will bring up the screen to help you out. There's two ways for you to enter and we'll announce it, live on the show. Or, more importantly is to get the value of Rahz and if you are the winner you will be notified via text message, that you are the winner. One of the gentlemen that's watching right now, Richard Barrier, is a past winner. Thanks for coming back on, Richard. So, here are the two forms or ways to do that; One, is you can go to our website is reachyourpeakllc.com/vacation. Saying this audibly, for those of you listening on podcasts after the show. reachyourpeakllc.com/library Just make sure the word "vacation" itself, is all lowercase. The rest really doesn't matter. And then another way, if it's more convenient for you, is to use your phone, your cell phone and text the word PEAK. P-E-A-K to 661-535-1624 and that's P-E-A-K to 661-535-1624. Go ahead and do that right now. Keep the tab open of this show because I have one hard hitting question. One left. That is an amazing question that I know, Rahz is probably a little nervous of it because I kind of set it up before the show. I told them, I'm going to give them one surprise question. I don't like to surprise people and embarrass them, and that's not what this is about. And the cool thing with this question, as I told Rahz, is there is no wrong answer. It's because it's your answer. It's true to you and only you. And so, the interesting thing I found in asking this one question of past show guests, and by all means, go back and watch the past shows to find out what those answers were, is that every single one of them, thus far, has been different; either completely, drastically different or slightly different, but every one has been different. So, Rahz, are you ready, buddy?
Rahz Slaughter:
Bring it!
Brian Kelly:
Alright, alright and I hope you're ready, those of you watching and listening, and it's a really cool, all encompassing question that it really will, possibly, make you think. And go ahead and give it a moment if you need, Rahz, to come up with the answer because it's pretty deep. What I want to know, Rahz Slaughter, for you, how do you, personally, how do you define success?
Rahz Slaughter:
Wow. Success. It really comes down to creating a life that you truly are excited about daily. Being able to do what you want, when you want it, with whomever you want, for as long as you want. But more importantly, that you live a life that makes an impact in this world. Not that a life that is about taking, but a life that is about giving that to others. That's truly success. Those who are doing that, I'm inspired by. I'm motivated by and they are my model for success. Those who are making a difference in other people's lives, each and every day, like you, Brian, is so inspiring and motivating to me. And it's what drives me to push myself to create a better version each and every day. To read more books, to listen to more podcast, to learn more so that I'm equipped to deliver more of an impact each and every day. Because if I can wake up each day and inspire one person to believe in themselves, to rewrite their story, each and every day; then my life mission has been completed.
Brian Kelly:
Powerful and, again, different. I love it. There is one commonality to every answer. I forgot to mention that, well, now is the time to mention that, actually. One commonality and that is, not a single one has said - there's one thing that not a single one of entrepreneurs, including yours, said, that defined success or included it in any part of their definition of success. And that was amassing money. Isn't that interesting? I love the fact because if you take that, bring a corporate employee into the fray, who knows nothing more. Money will be number one. It'll be number one because they have this clouded vision that money buys happiness. And we both know, that that is not the case. Does it help? Does it give us more time? Freedom? That's what I look at. Money as a vehicle for which to give me more time, freedom to do. And like you said, to do what I want to do, when I want to do it. If you have that financial backing, then you're unable to do that and you're unable to do what you just said, which is serve and help more people, to become the best them they can be. That's what it's really all about; serving. You can talk about money. Money is definitely an aspect, it's definitely part of the equation, don't get me wrong, and it's important. Very important. But the beautiful thing is, not a single person - and even if they did say that, that was very important to them, I'm not going to judge them on that. There may be a definite reason for that, but so far, and most the people I know that I run in my circles, they're not wired that way. It's not about money. It's, again, money is part of the equation, always. But that is not the end game of the definition of success. I appreciate you on your wonderful definition. Create a life of exciting day to day. Yeah, I was trying to write that as fast as I could, but the beautiful thing is, this is being recorded, will be transcribed later, and it will be word for word. It's awesome. Well, we have hit that magical time and what I wanted to do, Rahz, real quick is give you the opportunity to let people know how to connect with you. And, by all means, shoot out the address if you have it, of your new facility that you're working out of in Florida. And, for those that are in the fitness industry, that are either just starting or already have an established business in the fitness industry, and are looking to grow it and to scale it. Well, this is the guy that's done it. Who better to learn from? That's something else he does. And so, if you wouldn't mind, go ahead and give people both the address of your facility in Florida and, if you want, the ones in New York, as well. And how can they connect with you to learn more about you coaching them, to take their business to the next level?
Rahz Slaughter:
First all, Brian, thank you so much for the opportunity to be here, on your show. It's just an honor that someone would see in me the opportunity to share my mission and my message. Thank you very much for that. This has really great. If someone wants to reach out and connect with me, the best place is Facebook.com/coachrahz. That's where you're going to see my Crush It Monday show every Monday at 3:00 p.m. Eastern Standard Time, where I go on there live and it's all about creating the best version of yourself and understanding that personal growth and going through trials and tribulations that are going to get you where you want to go. If you're looking to change your body, I have three opportunities for you. You can go to any of the locations either in Oyster Bay, New York. Locust Valley [New York] or, here, in Palm City, [Florida]. I don't have the address, specifically, but what I will share with you, is you can reach out to me, direct message me on Facebook and we can definitely link up. And if you're a fitness professional, personal trainer, coach, service provider and you're looking for a coach that's going to tell you exactly what they're doing, not what they think is going to work. Someone's going to actually tell you that they're in the trenches and they're not creating on the day to day, just how do things; connect with me. I'd love the opportunity to see if we're the right fit the work together and if we are, I'd love you help you build and grow your business.
Brian Kelly:
I, for one, highly recommend this gentleman completely, total, without any hesitation. He's true to the core. Anyone that loves his wife as much as he does, I can tell, right away, he's a man who just - he loves people, he has high integrity, his ethics are sound. And you know he's a product of the product. Look at him. I mean, so many times you'll see - I've seen this. I literally have seen this raw. I;ve seen a fitness guru, on stage, that was severely out of shape. And I thought, "why would I want to learn from you, when you're not even an example of what I want to look like or be." And that person wore tight clothing, as if they thought they were actually fit. What are you doing? You're accentuating the fact that you....So, anyway, all that to say, Rahz is the epitome of what he teaches and preaches and so, reach out to Rahz, again. If you're a fitness -in the fitness business, there is no geographic constraints. You could be on the West Coast, like I am, in California, and I'm sure he'll talk to you, you can be Canada, you can be anywhere where English is spoken, and maybe you know other languages that you'll to be open to, but definitely reach out connect with him. You can see an amazing man and I, for one, am blessed to have met him. I think God put us together. There was no mistake there, that this amazing, high energy, motivational guy on stage - it just blew my socks off. I said, "man, I want to know this guy a little bit better." Thank you, Rahz, for taking the time out to be on this show. I appreciate you for spending this time. And thank you all for watching and those of you are listening, also on the podcast and come back again next week, as I like to say. Same bat time, same bat channel; those of you who are old enough to know what that means. We will be back, again, next week with another phenomenal guest. For now, Rahz Slaughter; the man, the myth, the legend. I'm Brian Kelly and we will see you again, next week on the next MIND BODY BUSINESS Show. (waving) So long, for now. Be blessed.
Rahz Slaughter:
Take care.
Announcer:
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Rahz Slaughter
Rahz Slaughter is an author, speaker, business owner and mostly importantly a loving husband to his beautiful wife Michele and stepfather to 2 awesome young boys Richie and Nicky. Rahz is known as The Coach Rahz Motivator and is the host of a weekly motivational Facebook live show called The Crush It Monday Show.
Rahz is also the author of two books - The One Hour Trainer & Menopause Success Triangle
Connect with Rahz:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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