Special Guest Expert - Rahz Slaughter: this eJw1jslugzAQht9lDj1RKC5ZQIqqouRAoxK1KI16QpYx4NQLsoeQRXn3gqoe_2W--W_AjEauscRLxyGBV_BAaIdUM16KChJCZiRePC89YL1Do3rH7V8wD-fRjHhAGTP9SPg348WTB7Xgsio1VRO0FpKP3J-B2sZBcoPeytFuETuXBMEwDH5jTCM57YTzmVFBZcWJBycSTKcuCK_DIRTbzG2zzTlaXsjbx1cq48P52O4yzI_nFypxpXgl6IMzvWV8VZlBS0Or_fjKAxQopyXvWb5Od-vvdF9k-aYoHj9pey0k7ZsWuSW-6qKxXRurKI71Sd7vv4S7YcI:1lRROF:ociDX8rK32ZY4lnoFWXPRfkBIao video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success. Who seem to make it one step forward, only to fall two steps back. Work, dedicated, determined and driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is The MIND BODY BUSINESS Show. Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh, man, I've been so excited for this episode because I have a dear friend coming on a gentleman that you are going to absolutely love. Probably as much as I do, his name is Ross Slotter, he is an amazing, amazing young man, a great business person. He loves people. He loves helping kids. And we'll find out more about that as we go through the show. And he's just a very successful person who loves to give back. And that's why I love him. He's he's an honest individual. He's got integrity and character. Everything you'd want in a person that you'd want to be associated with, whether it be through business or friendship or any way possible, cannot wait to share with. You will do that in just a moment. The MIND BODY BUSINESS Show. It is a show that I had put together with you and mine. This is a show for entrepreneurs by entrepreneurs. And I get the extreme pleasure of inviting only the most successful entrepreneurs onto this show. And what that does for you and the reason that I do that is for you so that you can simply listen, take notes and model what they have done to achieve their level of success. It's that simple because, look, we can all do it ourselves where you are very, very capable. You have incredible intelligence, you have great experience and work ethic. And I know that you could get everything done on your own. The problem is it would take way too long to do it that way because trial and error takes a long time. Why not just find somebody who's figured it out and model, i.e. copy, what they do and achieve success faster? Nothing wrong with it, especially when given permission by mentors and others who can teach you. So, that's what this show is all about. You're going to learn a bunch of great stuff, how to get your business farther forward, faster than ever. And what I found is the name of the show is based on the three pillars of success that I learned by studying only successful people in the past decade plus. And what I found were these three patterns kept bubbling to the top of these successful people....like what makes these people more successful than me? I mean, do they put their pants on two legs at a time instead of one? What is it? And after studying people that I know personally, that I've achieved great success, speakers and authors, others that I've never met, that might be an author or a prominent figure, others that may or may not even be with us anymore, living and just study them, and those three things, as you might imagine, are the title of the show. Mind being mind set. They each to a person had a very powerful and more importantly, very flexible mindset. And then body, that is all about taking care of yourself both externally through exercise on a regular basis and internally on what you are ingesting. What are you putting into that beautiful, beautiful temple of yours? And then business. Business is multi, multi, multifaceted. It involves mastering various skill sets, skill sets like marketing, sales, team building, systematizing, leadership and I could go on and on. And, if I keep going, I'll fall out of my chair, because I kept leaning.(laughing) And the - the really great thing about what I get to do, I love what I get to do on the show, and that is, is extract the strategies and secrets in just a conversational way with my guests that you can then model and learn how to do what they do. And when it comes to learning all of the skill sets, the good news is you don't have to personally master every single one of them. If you master just one of them, and I actually mentioned it by name as one in that list as I was falling out of my chair, if you just master this one, then the rest will come so much easier. And that one is the skill set of leadership. When you have mastered the skill set of leadership, you are now armed and ready to delegate those tasks that you have not yet mastered the skill set in that area to others who have. And now you can take your business much farther, much faster than you could ever imagine. And another wonderful trait of very successful people I found in my studies is that to a person, they are very, very voracious readers of the right books. And with that, I like to segway into a little segment. I like to affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks. Brought to you by reachyourpeaklibrary.com.
Brian Kelly:
As a reminder, Rahz Slaughter, is in the wings. He's coming on in just a moment. Once I'm done blabbing, he's coming on. It's going to be just a couple of minutes. Real quick, reachyourpeaklibrar.com. Now, I said that on purpose that way, I would like for each one of you, this is for you, not for me. It - rather than going and typing and clicking away and taking your attention from what could be one or two golden nuggets that could change your life forever that Rahz is going to give tonight - rather than do that, instead pull out an old fashioned, I don't know, maybe a piece of paper? You remember those a pad? I've got one. I take notes during the show. I run the show, and I write things down and then visit those resources after the show is over. So take great notes and, and then after the show's over, you can go review those items. So reachyourpeaklibrary.com. It is a website I had developed with you in mind. And, I get it. It sounds a little cheesy. Come on Brian. You didn't do this for me. I did. Because this, this serves me no purpose other than to share what I have found to be very profound and very impactful books that I personally have read. And so all of these books in this library are ones that I have read and I have vetted, for you. So that you can spend less time, potentially, finding the next great read. And there are quite a few books in here and just pick - just go through it and the first one that jumps off the page, click on the button and go grab it. Look, it goes to Amazon. I'm not making a killing off of this. This is not for moneymaking purposes. This is truly my gift to you. So go get it in hardback or paperback or audible kindle, whatever is available that you like to ingest. I personally like Audible. I have an audible subscription and so I get to buy books every month. I love it. And that's how I ingested all of these books was through Audible. And so just go through there, grab a book because it makes a profound difference if you haven't read in a while or if you haven't begun reading. And here's why I bring this up. I did not start reading until the age of forty seven and I am now fifty six. I mean I read in grammar school and I learned to read so I don't get that wrong, but I didn't read habitually. I would read articles now and then but never like a book. Until I was age forty seven. I am not kidding. And once I learned it and started absorbing this like a sponge, my life changed profoundly and I wanted to share it with everybody who was willing to go take a look, and there's a story in there that will help as well. So go check that out. reakyourpeaklibrary.com. Enough of Brian Kelly yakkin. OK. It's time to bring on my very dear friend Rahz Slaughter. Are you ready? Get ready. Because this guy brings energy. He's coming on right now.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
Brian Kelly:
There he is. Ladies and gentlemen. It is the one and the only Rahz Slaughter. (laughing) How are you doing, my man?
Rahz Slaughter:
I'm doing fantastic.
Brian Kelly:
It's so great to see your amazing, glowing face again because, my gosh, it's been a long time. We've had you on the show some time ago and we were talking about that right before we came on, how we can't believe how long it's been. But it is...I love, love always talking to you. I love messaging back and forth on Facebook and text. Anytime time I see that name, I just get a big ol' smile and all of you are going to find out why here, just very, very soon. Before we get deep into this, this man's beautiful brain, a little bit of housekeeping is in order. You see that nice big red logo right above his left shoulder there. It's right side of your screen. If you're watching live on video or recording. If you're listening on podcast, it is thebiginsidersecret.com. They are our sponsor. And when you stay with us live, if you're not watching live, then go to themindbodybusinessshow.com and register, for free, to get notified when, where and how to access the show live so you can then enter to win a five night stay at a five star, luxury resort compliments, once again, of The Big Insider Secrets. And you guessed it. There's more. If you're struggling with putting in a live show together, and it's overwhelming, and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Rahz Slaughter and grow your business all at the same time, then head on over to carpetbombmarketing.com Carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Now, over the course of over nine years now, we have tried many of these, quote unquote, TV studio solutions for live streaming. And I have to tell you this, StreamYard is the best, of the best. It combines supreme ease of use and it also has unmatched functionality. And believe me, I've done this a long time now. So start streaming high quality, professional looking live shows for free with streaming now. And instead of clicking away, write this down. Once the show is over, you'll want to visit this website. R-Y-P dot I-M forward slash Stream Live. R-Y-P stands for Reach Your Peak, name of our company, dot I-M forward slash Stream Live, all one word. And now, it is time for the man, the myth, the legend himself, Mr. Rahz Slaughter. We're going to have some great, great fun here tonight. I am so ecstatic to have you on. How are things going there in beautiful Florida? My man,
Rahz Slaughter:
Brian, man. Wow. Thank you so much. Glad to be here. Florida is amazing. I'm loving the sun. It's keeping this golden brown glow happy.
Brian Kelly:
(laughing) I love it. I love it. I love it. Oh, we have some people already jumping on. Hey, Yvonne Saucedo. I see you guys are both, you know each other. That's awesome. And you are saying, let's just show everybody, she's just throwing some love. Thank you, Yvonne. And he's throwing some love back. He's saying, "Miss you, Yvonne, Saucedo. Boom." I love that boom that he does. It's awesome. So, I'm going to formally introduce you, to give you the respect that you deserve Rahz, then we're going to jump in. Sound good?
Rahz Slaughter:
Outstanding. Let's rock.
Brian Kelly:
Here we go! Rahz, the motivator, Slaughter, is a motivational speaker who has spent years helping children and teens improve their mindsets and take care - or charge of their lives. I was thinking, as I'm reading this, he is an amazing speaker, ladies and gentlemen. If you need anyone, I mean M.C., but primarily to speak on the topic of teens and children and helping their mindset, you do not want to hesitate. You want to call this man. We'll give you his information as we go through the show. This guy - he blew my - we shared a stage one time, and I had to follow this guy. I'm like, "Oh, my God! This guy is crushing it. This is going to be fun." So you definitely want to check him out. He was born with a disability and raised by a single mother who suffered from addiction and he was told countless times that he had limitations and that there would be things that he could not do or be or achieve. And despite these messages, Rahz was driven to become unstoppable and set out to create a life of his doing and not what others expected of him. This is powerful. Today Rahz Slaughter is a motivational speaker and successful business owner. I can attest to that. And he's on another business. He has pivoted. Amazing guy. He is also a competitive athlete, personal trainer, he's got some guns, author and teen mindset coach. He has spent over twenty one years in the fitness business and it shows coaching and motivating people to make better life choices and improve their health. One last comment, Rahz's mission is to inspire and motivate one million students to become success driven and motivated to crush life by 2026. Baby! There are so much grape juice in that - he's a great speaker, he set a goal. Did it -did you all you hear that? He's got a goal. A specific year. He's got a number. He's already teaching us and he has hardly said a word. Isn't that amazing? That's the kind of guy I invite on my show, is the kind of guy like Rahz Slaughter. And so, I want to jump in real quick and just let's get going Rahz because there's so much I wanted to cover with you. You are such a, such an amazing person in so many ways. What I love to do is now that we know about your background, there's so much more to you than just that little blurb, but, and we all know that. But I like to get deeper. I want to get into that big, beautiful brain of yours and find out what makes you tick. I want to find out, like in the morning when you get up. Look, being an entrepreneur, it's super simple, right? We never encounter issues. It's like a walk in the park. It's a piece of cake. It's a breeze. No, it's none of those. And so, knowing that when you get up each and every day, there are challenges to confront, and there are hurdles to overcome, what is it going on in your beautiful brain when you get up that keeps you motivated? What do you do to start and keep and maintain that positive attitude, that I know you have, all day long, every day?
Rahz Slaughter:
It starts out with just knowing that I have a mission. And I have a vision. And knowing that, that's going to get me out of bed each and every morning. And I know it's going to get me one step closer to that goal. Now, I like to share that every morning I get up, it's a struggle just like anyone watching the show, because - but, it may just be a little bit more of a struggle for me. I wake up my back hurts, my knee may hurt, my foot may hurt. I'm going through physical changes that I have no control over. But I use a little tip that I learned from Mel Robbins. Five, four, three, two, one, get up. And I count the, I count down and I do not allow anything to stall me from just getting up and taking action. That first step doesn't feel great, but the second the third gets a little bit less painful. And that's how I get going every single morning. It's just about doing it and believing that, just getting the motion going, will get me to where I need to go, to get me warmed up and then allow me to stay focused on my why, which is my mission.
Brian Kelly:
I love that. And so, it's just get going. So now you started the momentum of moving forward in your day, and that's where so many people miss out on success in life. They never even get going. You know, they let all of the other things, the pain, the negative talk that's going on in one's brain to keep them from even taking that first step, whether it's physical or mental. And, I love that you're you're a great example, because you have physical pain and that's that's hard to deal with. And no one likes that. And it can drain you physically, mentally and quickly (laughing) and to - the fact that you wake up by framing your day, "Let's go do this." I mean, that says a lot. And then I'm sure there has to be some reset buttons along the way during the day when another cringe of pain hits. But I, I - knowing you, and seeing you, live and in person, and next to, I would never have known any of that was happening to in your life. So that's a testament to you and the fact that you're overcoming all of that. And I wish you have no pain. I pray that for you.
Rahz Slaughter:
Thank you.
Brian Kelly:
Let's get that, get that out of there. Nah. Got to have that out. So, I know what the answer is to this and I can't wait because it's going to give you an opportunity to show everybody something that you've been working on, but would you consider yourself to be an avid reader? I think I know the answer, and I'm not going to ask you what book you're reading right now, rather than that, I'm going to ask what book have you written recently? (laughing)
Rahz Slaughter:
A great question. I absolutely would consider myself an avid reader, and just like yourself, I love Audible. So I have an audible account with over one hundred titles in there. And I'm consistent with that. And I gamify it. I like to look at my badges and see which ones I need to hit next. But I am proud to say that my wife and I are the new authors of this beauty, which is right here. Student Success Secrets. Yes, unlock the seven secrets for developing inspired, motivated and success driven teens. This is the book, Brian, that I wish I would have had as a tween entering into my teen years. It's something that truly is going to inspire and motivate hundreds of thousands of teens to understand the power of their minds and how to get themselves going, develop discipline and habits for success and define success for themselves, not their parents, their teachers, their coaches, but learn how to define it for themselves. And I think it's so powerful, thank you so much for sharing that, but I really believe that this is the book that's going to change so many lives, especially in the times that we're currently in.
Brian Kelly:
And given the example of your back story, it's like if if Rahz can overcome what he overcame, that gives everyone hope, right? No matter what age, in my opinion, it's like, you know - I mean, I'm seeing keywords that are jumping up as this is scrolling up, and I just can't imagine what you've gone through with, you know, the the physical things you go with every day and then all the stuff that you were told in your early life. So, it's great. What I love about successful entrepreneurs like you, Rahz, is that they're very adept at taking their own life experiences, that they've - or they've overcome something that was challenging, and used that to help others. And that's what makes it such a beautiful and passionate thing that you're doing, and I can tell that, that will be something you will never stop doing, most likely, because you're seeing results when you go to talk to kids. I mean, you go and talk to schools, right?
Rahz Slaughter:
Absolutely. It's, it's the best part of my day when I get the opportunity to speak for sixty minutes in a packed auditorium. I know we haven't had that lately. A lot of the presentations have been virtual, but - it's just nothing better than finishing out a presentation and having the kids who were in the back of the room, to the left of the room, who were quiet, that were looking at me intently, feeling the energy but was afraid to raise their hands. Has anyone ever been there? Because I know I've been in class or in an audience and didn't want the speaker to see me. But we feel them. And I know you've been there, too. And when they come up and they share something so powerful that I shared with them and how they're going to take it home and install it into their lives, it's, it's nothing better than that. I've never had an experience in my life that even comes close.
Rahz Slaughter:
And isn't it wonderful? I mean, I cannot wait. I cannot wait to get back on a physical stage and talk to physical people instead of just, you know, on video and Zoom and other things like - and even like right now. There is no substitute for the stage. For the presence of the people and the fact that when you're speaking and it's having an impact on them as you're speaking and you can see it? Isn't it, isn't it awesome, Rahz how, no matter how many people are in front of you can see everyone from stage. I mean, everything they're doing. (laughing) It's kind of mind blowing and it's neat. But, you can tell when you've had an impact on somebody, you'll see that change in their posture or their facial expression. And, it's just so gratifying, isn't it? I mean, no money in the world could replace that feeling.
Rahz Slaughter:
Absolutely not, Bryan, I mean. It's just that knowing that you can connect with someone with a story, an anecdote or a little bit of a tip, just sharing and being real, raw with them, allows for them to really connect with you. And although you don't get the opportunity to speak to every single person in your audience, if you do it right, you know, you're connecting with them. And that is so powerful. I got to actually speak in front of about eighty students in Mexico City a couple of weeks ago, via Zoom. Now, that was the most amazing thing I've ever done because I don't speak a lick of Spanish, Brian. But what I can tell you is that I can look into their eyes and I could see them yessing me and and agreeing with me and nodding their head. And they were just enjoying the opportunity to speak to someone else. And that is what the power of speaking and inspiring and motivating teens and students can do. And it's just amazing.
Brian Kelly:
What would you say to entrepreneurs out there, that maybe their, their target market isn't teens, or they're not kids, but they're looking to take the next level in their business? Would you recommend speaking from stage as a a great marketing tool or not?
Rahz Slaughter:
Oh, my God! It's the best marketing tool. I mean, I can tell you as a personal trainer, as a consultant, as a business professional, when I, and I - and a lot of people probably think, "Oh, you know what, you are a natural." I was the farthest you could ever imagine from a natural. I mean, I was scared when the red dot came on in a video or anything. I was terrified. And I still get butterflies. But, the more you do it, the better you get at it. And, and that's with anything, right? Practice, practice, practice. And as an entrepreneur, when you could go out and you can actually speak to someone, and you can demonstrate what you do, your expertise or your product or service to them, there is never going to be anything, I don't care, technology is not going to allow you to overcome that. Only the - great ones will go to your door, knock on it and tell you, "Here's my widget. Here's my gadget. I got this. This is why it's the best thing for you." And if I, if I tell any entrepreneur one thing, it's go to Toastmasters. Get in front of your peers. Learn how to speak in public. And it will change your business.
Brian Kelly:
And your life. I mean, you just it's amazing. And - I became a speaking addict. I could not get enough of being on stage. Not some - not for myself. I just knew I was growing every time, but also for those people that were being impacted by the words coming from the mouth and the exercises that we were going through, and, and Toastmasters is a great example, is to get feedback. The the most important part of getting better at anything is getting the necessary feedback to tell you, those things...we were just talking about that earlier Rahz, that we think we're doing something a certain way and then we get feedback like, "Well, you actually need to change that up some because then it'll become more impactful." Like, wow. And it's one thing to hear the feedback, but you then need to put it into play (laughing) and get that ego out of there. Because when it comes to this, that's where your ego is going to get hit, in the beginning. Until you realize that that feedback got you that much farther than you would never have gotten on your own. Then you want it. You look for it. You seek it. Tell me. I love, Rahz, I love hearing the truth. Even if it hurts a little bit that tells me truly that that person has my best interests at heart. You did that for me, Rahz. We were talking about this before the show. You did that very thing. And I cannot tell you how thankful I am of you for doing that, for being honest with me straight. And it's changed, it changed my direction in business almost that instant. It was very soon after there. So get the feedback and listen to it and decide on whether or not to implement it. But, usually if you're talking with people who know what they're talking about, you just say I'll implement it. You don't even question. So, yeah, speaking, I knew the answer to that one, by the way, that was good. It is amazing. And people will think like, OK, what do you say to people like this? So, OK, Rahz, you're in front of eighty people, I have an email list of two thousand. Why would I want to go travel? Why would I want to get a hotel? I want to get on stage and talk to just eighty people when I can just sit here and craft twenty emails and have them drip over the course of three months. Why would I want to go speaking?
Rahz Slaughter:
Great question. Here's the number one reason why you want to do that, because everybody can do that. It takes a select few who are willing to do what others can't do so that they can grow and rise higher than they'll ever rise. And I truly believe that if you're willing to get out there and talk to those eighty people now, we know that email is still a great marketing tool, but even the greatest of great are still only under ten percent of an open ring. So, if you give me eighty people in a room, I'm going to have a much better conversion than eight. And it doesn't matter what my offer is because I know my message. And when you align your message with your offer and you got eighty attentive people who got out of their homes, got in their car, invested time and energy to come see you and you deliver, there's no way, no way that you're not going to get the way you want the outcome, that you want. And I really believe you got to mix both, but you got to get in front of people.
Brian Kelly:
I'm going to test something real quick because you're dropping bombs of knowledge right here. (sound of bombs falling) That is awesome, my friend. That is awesome. And yes, speaking is so powerful. There's other things that I think of, too, like writing a book. Once you - let's say I'm talking to Rahz and I don't know him. And then through the course of conversation, he brings up the fact they wrote a book. Well, his authority status in my mind just went up a big notch, instantly. I don't even know what a book looks like. I've never read it. Doesn't matter. Then, if he's talking more, "Yeah, when I was speaking on stage in front of eighty people." Wait, wait, wait. You're a speaker in my mind. Another notch. And so it raises your authority status....Just a quick story. I was working as a crew member for a speaker, had five hundred in the room. I was in the back of the room where no one else is allowed, just the team. And it was a U shape of tables. This guy came strolling back there and made himself comfortable in the back with us standing up. And he's dressed nice. But I'm thinking, who the heck is this guy? What's he doing here? And I'm looking at my team member saying, you know, thinking, should we boot this guy? No one was doing anything. So I just kind of hung out and gave him the stink eye. But then two minutes later, another one of my teammates, crew member, came over and started miking him up. Started putting a microphone on his lapel and giving him the power pack down, the transmitter pack and instantly I want from stink eye to, "Ho, he's a speaker!" Bang! Way up here. (raises hand above head) And so it - I know this for a fact, that if you're a speaker and no one knew about before, or even if they did, it just raises your authority status. So, one great way to get moving, and then I'm going to hand it back to you Rahz, but one great way is to do what we're doing right now is to practice by doing live video. There's - no I mean, this is as close as you can get. And there, there's very little expense involved here compared to a live event. And so this is a great way to hone your craft, get others on the show with you, interview them people that will give you the feedback that are, quote unquote, better speakers than you are in your opinion. So, I'll just leave it there. Brian's talking too much now. I want this to be about Rahz. So, (laughing) you have, you have done something amazing very recently and you've overcome so many things, and then again, you did it again very recently, and that was due to this pandemic that came out. You had several boutique fitness locations in New York, one or more in Florida. I lost count when you were growing like crazy, and then something happened. This thing that starts with the C and ends with a nineteen, and you had to, you had to make a change. Can you take us down that, that path and what you did and how you pivoted and successfully came back up on your feet?
Rahz Slaughter:
Absolutely. You know, unfortunately, we, we know that when one door closes, another opens. And so and 2020 was one of those years for me. I started out like everybody with a lot of huge goals. And I was going to take over the world and launch this new business and keep my personal training businesses going. And what I found is that and March 14th, when New York closed, I had two gyms, one in Florida, one in New York, and I had a consulting business and I had just started up Rahz Motivates, my speaking and information business for teens and Boom! Instantly three businesses were shut down. We had to figure out what was going on. I tried to save them. Tried to get a new manager involved and lined up on December 31st closing the gyms for good. Now, yes. Was it sad after thirteen years closing a business that I built from scratch with a business partner? Absolutely. But as I knew is, if you're an entrepreneur, we're known for pivoting. We're known for coming back. And I always believe that a setback only sets up a great comeback. And I truly am now able to work on a project that I'm passionate about, which is inspiring and motivating teens. Now, this business, is it profit driven? There will be profit. It's not profit driven. It's passion driven. And that's what I want to impart and inspire anybody who's watching the show tonight. When you find something that's passion driven, it will drive your profits. It's going to get you to stay up late. Get up straight. Get up early. And do the things that others won't do so you can have what others won't have. And it's like writing a book with your wife in the matter of a few months. It's like launching a new 12 week coaching program. It doesn't matter. You're going to find a way. The how will show, because the passion is that deep. And that's what I had to do, Brian, over the last few months - I mean, literally, I got to tell you, it's I'm in startup mode. I'm doing everything from washing dishes to cleaning the toilet, basically. But you know what? I'm having a blast doing it, and I wouldn't have it any other way.
Brian Kelly:
So there's so much that came out right there. You know, listen to his attitude. You know, you can either let your circumstances control your attitude or you can let your attitude dictate your circumstances, that is what this man chooses. And here's the beautiful part to that, we all have a choice. You get to decide. So, here's the, here's the brutal truth, if you're not where you want to be, it's not because of any outside factor. It's not because of mom or dad didn't give you that loan, it's not because the weather was bad, it's not because your car broke down, it's because of you and your decisions and what's going up in your beautiful brain. And it's time to - if that's the case, then it's time to clean up house a little bit. And there are great, great ways....Neurolinguistic programing, NLP for short. That is what turned my life around. Going back now nine years ago. And I haven't looked back. It's been amazing, Rahz it was like, I was forty seven, I'm now fifty six, and I am the most excited about life that I've ever been in my life, continually. I don't - retirement doesn't exist in my vocabulary. I mean, I just said it, of course, but I don't think about it. As long as my heart's beating and as long as I have enough energy to help people, I'm going to do it. That's just the way the good Lord wired me. So I'm just going to do it. That's it. And I know you're wired the same way. I mean - look at, look at your face man. You're just beaming, just this powerhouse of passion. Ooo..I like that. Powerhouse of passion. And, I can only imagine how kids will gravitate to you when you're speaking on stage, man, you are the most, like attractive person. People want to hear more about what you're saying. Your energy level, your message is always - your preparation is second to none. I've witnessed this in person. You are a professional in every sense of the word and - but you don't have the ego of a professional, if that makes sense. You are very approachable and likable. And I love you, man. I wish - I think we were separated at birth, in all honesty. We just happened to be twins separate birth. I'm the older twin of course, but you know, but yeah. (laughing) So going through business, some of us, not everybody, but some of us go through some speed bumps. We hit some setbacks. Oh, you said it. I'm taking that, you must have read Willie Jolley sometime?
Rahz Slaughter:
Absolutely.
Brian Kelly:
Yes. A setback is a setup for a comeback. I love that. And, you know, we've had many setbacks through - I mean, if you're not an entrepreneur, if you haven't. I'll just be straight up. If you haven't had failure after failure or setback after setback, then you haven't experienced what it is to be an entrepreneur. So what, what of those setbacks, I won't call them failures, what kind of setbacks have you experienced in your life in the entrepreneur space that really bubble up to the top where you, you know, maybe it was devastating, but you learned something from it and were able to overcome and use that to catapult yourself even farther? Do any of those come to mind?
Rahz Slaughter:
Oh, yeah man. I could tell you that if you've been in business for more than five years, you have at least a handful of those opportunities to take and extract some lessons. One that I'm reminded of often just because it's one that we were able to overcome, it's you know, you get to, you're looking at your bank account and you're going, "Oh, wow. I'm cash flow, basically poor. What am I going to do?" And that's when you have to have a checkup from the neck up and go, "What am I going to do differently?" And the great Tony Robbins said, "You have to be strategically innovating." And we had, I had to innovate my message and my offer to my audience. And that's where I went from doing what everybody else was doing in the fitness space to doing something that was specialized. And we, my partner and I decided we were going to specialize on working specifically with women through - in a certain age, that we're suffering from one specific aim. And when we did that, our business catapulted because it allowed us to stand out and we weren't going to be just blending in like vanilla ice cream with everybody else. That was one opportunity. And that's what I would - if anyone's watching this, look for a way that you can strategically innovate what it is you do so that you're different and you can create the better effect inside your business. And the second time was this, you know, I would tell anybody, when you're starting a business, if you're working with a partner or you're working with someone else, just make sure you've got all your I's and cross all your T's in the beginning because you don't know what the evolution of business is going to happen. And it happens to everyone. And it can crush great friendships, it can crush great relationships. And you don't want to put yourself at a situation later in life where something like Covid happens and everything changes from all warm and fuzzy to not so warm and fuzzy,
Brian Kelly:
Not so warm and fuzzy. It's a good way of putting it. So yeah, that...Oh my gosh. Great lessons there for everyone. And I call it setting expectations with someone like a partner, even if it's a client or you are the client. And I've gotten to where I've gotten really good at either setting expectations or being fully understanding in what they are of me. And it really goes both ways. And I've been through those mistakes as well, Rahz, where, that was not done, in the beginning, and someone who was a friend is no longer a friend and we don't even talk anymore, and it's sadder than heck. And it's ridiculous. And it did not need to happen. At all. But it did. And I learned from it and moved forward with that information and learned from others, you know, how, how do we keep that from happening again? And when you set expectations and you agree upon them and maybe do it in writing, it doesn't have to be like a formal contract if you can, if you really like that person, if you know them, but setting expectations is huge in all facets of life - even with your spouse, right?
Rahz Slaughter:
Absolutely.
Brian Kelly:
I mean, where are we going to go? Well, let me tell you what the expectations are going to be. (laughing) But, all kidding aside, it's really important to know where each other is coming from and to agree on, like in the instance of a partner. What are your individual roles going to be? Get that figured out if you've got a partner - boy, that was one of the sticky points I went through, and it was just - because we each had different expectations. It wasn't communicated, right. And so if you don't do that, if you do have somebody you work with, again, even if you're a client, or you have a client, make sure that you've done as best as you can to spell out what they can expect from this relationship. And that includes what is your role, who's going to take support calls, who's going to do the sales calls, who's going to be on the shows and be the face, maybe both. All that. I mean, and you won't have all this lined out from day one, but you'll, as you're going continue to...it's like marriage. I mean, business and relationships are very similar, aren't they?
Rahz Slaughter:
Oh, they're very similar. And when they, and when they go wrong, they go wrong. Just like a bad marriage.
Brian Kelly:
(laughing) Yeah. Thankfully. Knock on wood, I haven't had that that experience yet, with the marriage part. I married my high school sweetheart and she is my why and I love her every bit as much as I did from the day that I first fell in love - and yeah, yeah....I'm going to get all mushy now.
Rahz Slaughter:
So there we go, brother.
Brian Kelly:
Yeah. I mean, you can't fake authenticity when it comes to love, I'm telling you. So, let's, let's turn the table now. Let's go to say, you know - I'm sure you've had a lot of those moments where you've impacted somebody, maybe brought them to tears emotionally in a joyful way. What would you say has been, to date, your most satisfying moment in business? And feel free to tell a story if that's what brings up.
Rahz Slaughter:
Absolutely. One that comes to mind, is a client of mine, Rene. And she's just an amazing woman who's taken such an amazing transformation over the time. And I remember when she came to us and she recalls this one time where she said, "You know what? I saw your ad on Facebook. And I didn't even - I clicked on it. And then I clicked off. And then I saw it again, I clicked on it. And then, I filled out the form and I was like, I hope he doesn't call." And knowing me, Brian, I call that instant. And I called and we got on the phone and we start to have a great conversation. And I got her to come in. She sat down, told me her goals, and the woman that walked in the door was not....if you met her today, you would say, "Who is this woman? A powerful woman. A confident woman. An assertive woman. Someone who knows what she wants, and knows how to get it. And has a heart of gold. You know, I mean, even throughout the times where she wasn't training with me, she was training with one of my clients, one of my trainers. And then he went on to start his own business. And, she still to this day comes back and talks to me and sends me messages. Positive. Always and always gives love. And I see the transformation. She lost over one hundred pounds and she's just loving her life. And what's more important, it doesn't matter where she's doing it, she's loving her life. The new person that she created. And I had a little role in that and was a little bit of a catalyst, but she did the work and that's what the business allowed. When you're in business and you're impacting people's lives, that's what's more important than any number or any amount of money that's in your bank account. And if you're watching this show, that's what business is about. We need to get business back to that and not so much about the revenues and the profits and how much I'm earning, because if you do enough and you impacted enough people, you're going to make the money you need for your business.
Brian Kelly:
Amen. To all of that. You know what? That was a bomb dropping moment, I got to tell you. (sound of bombs dropping) I don't know how that's coming through, I have to going back through my mic, but I had to try, I had to do that. Those are - that's awesome. It is, it's imperative that more businesses like Rahz's flourish. And what I love and what I want to do is, is wish and pray that Rahz Slaughter becomes incredibly, incredibly wealthy. And why would I want that? Because I know him, and I know that what he will do with that wealth....yeah. And he will deserve to have fun with that wealth, by the way, And he will also take that wealth and grow his business and impact more teens and kids. He will scale his business. He will get more Rahz Slaughters, if that's even possible, to get on the stages and talk to kids in schools around the nation. And that's what the whole beautiful part about it. So, I want you, Rahz, to become one of the wealthiest individuals on the planet because of what you do. And I hope and pray that that happens. And here's the thing. We should all hope and pray that not just me, Brian, just because I know Rahz - I think you get who he is by now. And, when you do that, when you have those thoughts, it makes it easier. This is, this is a secret, but it makes it easier for you to attain wealth. And that's not why I do it. I am here to tell you that is not the reason. I want him to get the wealth so he can impact more lives, period, end of story. A side effect of that, is that the person wishing that upon someone else will have a better propensity of gaining wealth themselves. Because when you look at someone that's wealthy and you're seeing all those negative things in your mind about, "Oh, they probably got it from old Uncle Harry." Or, "Oh they - why would they deserve it all? They're just a rich bitch.", that some people would say. And, any time you're doing that, you're basically putting up a wall for yourself to ever become wealthy. It just won't happen. If you can't love those who are making money, how could you love yourself? You, you can't. It's just, it's, it's a, it's a mental thing. So, do yourself a favor and start blessing those who are making money, who are succeeding, who are who are on their path to succeeding and then take it another step and help them to succeed even more. That is what I love about this show, because we're showcasing Rahz Slaughter. And this, the whole purpose of this show is to get massive exposure for him, his brand and his business and every other guest that comes onto the show. That is my goal, and mission for the show. It Is not for Brian. I will get what comes out of it. And I have been, by the way. It has been unbelievable. After two years of doing this show, a lot of opportunities have opened up because of doing this show. So there's a lesson to. Maybe you should start one, and get some speaking practice going and then maybe, I don't know, maybe Rahz should get into the speaker training business as well, because if anyone knows how to do it, he does. Anyway off my soapbox, but wanted to throw that out there. I'm sure you've run across in your life many inspiring people, like you mentioned a few already. You know, Tony Robbins. We talked about Willie Jolley. He's got, he's a, I love - I listen to him on Audible and I just - that guy's full of energy. I love listening to him, too, and - there's just so many people that can impact us in great ways, and some of that can impact us in negative ways, but let's look at the positive for now. If you were to choose - at this stage in your life, let's make it easier. Up to this point where you are now, who would you say in your life, Rahz has truly been, what you would call, your greatest inspiration.
Rahz Slaughter:
Wow, that's - I was recently interviewed in that question, and I have two people. The first one is my grandmother and I have a beautiful face here. This is my lovely and amazing grandmother. And she was the inspiration to everything for me for many years. And when you find someone who took a bus from Montgomery, Alabama, to New York, would nothing but a couple of dollars in her pocket and a third grade education and was willing to make her own way because she wanted to run away from racism and discrimination, discrimination....she just inspired me and never, she never hated anyone. Didn't matter who came to their house. If she had a lick of food, everybody ate. If she had a place for them to stay, everybody had a warm place to put their head down. So she taught me a lot about being a man, being a good human. And that's the foundation. And the second person I mentioned already who's had a huge impact on me, and I found them early on, about 18 years old, is Tony Robbins. And, you know, I couldn't get through all of his books when I was 18 because reading was definitely a challenge for me. But over the years, I've read his books, went to his events. And I recently with the whole 2020, I got covid, and my mind was getting a little bit clouded. I didn't have a clear vision of where I wanted to go and how it was going to get there. And I went back to my roots. It did unleash the power within four days with my amazing wife sitting in my living room, jumping up and down, screaming, making my move, doing all the things that, you know, Tony makes us do. And I truly had a riveting....moment goes, wow, that's what it was. And one of the things that I had to break through, and I have to share this with you, is that when you have a limiting belief, it can even sneak into our minds and inhibit us from truly moving forward and getting over fear and letting fate catapult us to success. Well, I was still holding on to some limiting beliefs of who I thought I was. I was Rahz. I was the motivator. I was the studio owner. I was this. But actually all I was was a person who needed to release the fear and let fate take me to where I needed to go. And when I did that, I came up and I'm like, I'm certain that I know that what I'm doing right now is going to inspire and motivate the one million teens and students to reach their goals. And I don't, I don't know how I'm going to get there every day. I don't know who's going to be a major part of that. Brian, you helping me out and allowing me to be on your show and share this message is part of that mission in helping me get there and you're part of the catalysts. So, Tony Robbins, I give so much credit because he gave me that instant spark I needed to find that passion again when I was in a dark moment in my life and I was kind of thinking, "Which way do I go?" And on the surface, we can all fake it. Right. I don't believe in faking it to you make it because most people can see right through that. I believe I had to do some work and release some pain so that I could find this new passion.
Brian Kelly:
Yeah, I can imagine. I mean, that's quite a transition also from something you were passionate about for thirteen years as a fitness - you know, easily. It's so easy for us to identify with what we did to make that who we are, to some extent. And that's natural. And the fact that you are aware, it's always the first step is being aware, and then the second one is taking care of that and eradicating that fear. The another word for fear, hesitation and resistance, that we often talk about when it comes to business. It's not that, you know, fight or flight kind of fear. It's just that fear of the unknown not knowing, you know, we're always telling ourselves this negative self talk. That's, "Who do you, who do you think you are that you can do this?", and things like that, or "You're too young.", "You're too old." All those limiting beliefs that hold so many people back. And this is key, I want everyone in the audience to understand and recognize, this man has put a lot of work into, and on, and for himself. And that is, that is to a person everyone I know, personally, that has achieved success has done that.
Rahz Slaughter:
Yes.
Brian Kelly:
And if you're not putting in that work yet, when would now be the right time to do that? And how can you go about starting? Reach out to Rahz. Reach out to myself. We have connections. We know where we can take you. Depends on where you are today. But the thing is, if you don't act now, you will, - when will you? And I'm not here to sell you anything. I don't think Rahz is. I don't think he's an NLP instructor or a Tony Robbins disciple. Maybe. I don't know? But, Tony Robbins has to - teaches those techniques and things with NLP. I did not ever learn from him. I learned from others. And NLP is a proven science. And everything you're saying about limiting beliefs is absolutely true. When you can eradicate those, and you can. The science exists. It works. Are you willing to just take seven minutes out of your life to go through the process?
Rahz Slaughter:
And release....
Brian Kelly:
Timeline...I love it. So, thank you. As Rahz is talking, I hope everyone watching and listening is understanding that there are...I hope your writing notes voraciously because there are so many nuggets that are buried just under the surface of the soil that as he talks. That's why I'm kind of lifting them out for those that may not be catching them. And I just want to impart on people that, you know, this is a man you want to model. You want to model success. You want to model successful attitude, a successful mindset, a successful husband, a successful author, a successful business...I mean, he's done, he's, he's handling all facets of his life and in ways that make people successful. I keep saying that word over and over, but it's true. And so this is a guy to model. There's nobody that works like this guy. I mean, he when you move to Florida, dude, I was like, wow. And you had no fitness center, no nothing. And you hustled and you got a facility and you just started making it happen. And I didn't know you got up to two of them in Florida. But, you know, he's doing this on his own by hustling and working hard. But he's got, he did the work to get the foundation set, and that foundation was right up here, right above his shoulder. So, thank you for sharing all of this with everyone, because it is important for people to understand. It takes work, it takes effort. And if you're willing to put it in, then you can reap the rewards. And you will reap the rewards. You just keep going. Keep stacking those pebbles. You know, Rahz is starting over. He's on this show. He wrote a book with his wife. He's doing what it takes to get back out there in a different brand. In a different direction. It's amazing. And this is - look how many people - I think who is it, is it Richard Branson that....there are certain people that have been incredibly wealthy, that have lost everything multiple times and found ways to get back up. Rahz is just following that model. He's just getting back up. Life is going to throw stuff at you. Get back up. Over and over. And if you're trying to figure out I don't know what to do, then know, let's just connect with and I'm sure he can help you do that. Connect with me. Connect with somebody, you know, that has gone through the hardships that we all go through to get business going. Oh, my goodness. So, this book. What inspired you to write this? You and your wife got together, and that's, that's amazing. That is so like warming to me that a spouse, couple would do this together. What was the inspiration and how did that conversation go with your wife when you both were talking about how you want to do this together?
Rahz Slaughter:
Wow! This is - you're going to love this one. So, Brian, you know me, I, I didn't read a book - like you said you are - I knew how to read. But I grew up with a reading disability. And that's what the school labeled me when I was younger. So I believe that limiting belief that they imparted on me. And so I had a fear of reading in public. I had a fear reading in the back of the room. And when I read to myself, when the words I couldn't pronounciatr, I would skip them, which lowered my comprehension. So reading was not something that was - came naturally for me. And my wife and I were talking. And when she met me, one of the things that I moved to Florida is a huge library. And if you've ever moved, you know that it does take - it costs a lot to bring stuff that, you know, books. And I wouldn't get rid of them because once I learned and taught myself how to read, they became my most prized possessions because I knew if you took everything away and I had my books, I could always go back to this book or - and I saw one of the books - you said one of the first books you had The Magic of Thinking Big, on your list, on your library. Well, that books right above my head there next to that basketball. And that was such an inspiring book. But what brought us to this is that I kept telling her I have this deep desire to write a book for a pre-teen and that teen was me. What, what I needed at 13, some guidance, a mentor, someone to tell me some of the habits that we talk about in here, "Like what is success?" And what does it mean? And I didn't know that because I had no role models in my life. My father left my mother while I was in the hospital. My grandmother had a third grade education. My mom never finished high school. So success, I had no clue. Jim Rhon says it leaves clues - what - the clues that were left for me were not going to be successful. And I got to tell you, and I told my wife, I know there are a lot of teens out there, especially in the inner city, and the title one entitled to schools that are struggling or going home and their lights may not go on and they're dealing with family issues and things like that. And she's an amazing writer. And I always knew that she when she gets her fingers on a keyboard, it's just poetry and words just fly together. And I said, we need to do this together. And, and I wanted to her because she - one of her goals was to be a published author. And, you know, I've already - I had two books that I completed in which that was a great goal. But coming together, we sat down, we had this conversation. I said, Michelle, I know that I have these frameworks and these things are in my head, but I want you to help me get them out and put them on paper, but I also know you have a unique story. And her story was very different than mine. She had a different upbringing, but there was pain, there was trauma. And I knew that, that other little girls were going through this. They didn't have the ideal body type or they didn't feel inspired or they didn't look a certain way, right. And we all know who we're talking about. And, I said, "You need to inspire them.", because I have a voice, but my voice is going to resonate with the little boy because I remember the pain and I can share that story stronger and more authentic than anyone. But we put these two stories together, and I believe we're going to hit gold. And we're going to help a lot of kids, not only identify their pain but, how to overcome that pain and really get that momentum they need to really create their best version. And when we came - she's like, she jumped on board, she drove in and, you know, we had to write it and rewrite it because, you know, there was times we read it and we're like, "No way. This is just not the way it needs to be. It has to be this way." And we got it out. And I'm excited. April 20th, man a couple of weeks, we're going to let this book go, and I can't wait to let it out there and get into as many hands as possible.
Brian Kelly:
Yes, and I love the fact that you have her involved as well, because, you know, not all the little girls are going to, they're not going to align with what you're saying, and vice versa, right. Boys aren't going to align with her. And the fact that you both are doing this together now, you've covered that as well. And I'm curious, is your wife going to be joining you on any of these speaking circuits and share the stage?
Rahz Slaughter:
Absolutely. She is definitely - she will definitely be doing that. We're working on some different things. We have a buddy of mine, - we've got a show, I think, and in a week and a half, she'll be coming on. She's not camera shy at all. She's really articulate, but she is the opposite of me in times. She's an accountant. (laughing) So she loves to get behind and crunch numbers and she does that. But when she starts to tell the story of how she had to overcome some things, and and how she got to where she is, and she's still working. See we believe in Kaisen and we're constantly, always improving. We know we're never going to arrive. and we're always peeling back the onion and asking ourselves, "How can we improve today and make today a better day than yesterday?"
Brian Kelly:
Power couple right there. Love it. You, you are both blessed to have each other. Phenomenal.
Rahz Slaughter:
Thank you.
Brian Kelly:
Brother. I cannot believe this, I just looked at the clock.
Rahz Slaughter:
Goes fast, right?
Brian Kelly:
It does - every time, it always - it's always the fastest when I'm having the most fun and that's this one and I'm like, "Good grief! Already?" So, I'd like to ask this one question of every one of my guests that comes on the show, I don't even remember if I asked that of you the first time around because I wasn't doing it from day one, but hopefully you have forgotten. (laughing) And, because I like the authenticity of the response - and in fact, I'll be honest with you, even if you do not the questions ahead of time, your answer will most likely have changed. It's an amazing question, and it's very profound and it can get actually even a little personal. And it's just a powerful, powerful question that I love to end the show with. But before we do that, I did promise those watching live, I didn't forget, that you can win a five night stay at a five star luxury resort, compliments of thebiginsidersecrets.com. So earlier I said keep - stay - pay attention, stay here. Now, Rahz, also will give you permission, I think, to go ahead and just for a moment, pull out that little cell phone of yours because you'll need your messaging app. So pull it up. I'll bring that up on the screen. And to enter what you do is you bring up your messaging app and where you would type the name of the person you're going to send a text to instead put in this phone number and that is 314-665-1767. And then when you -where you would type the message, you know, where the emojis and things like that go, well no emojis, just two words separated by a dash or a hyphen. So the two words are peak, P-E-A-K, dash vacation, all together, no spaces. Again, the number real quick, write this down, we're going to take it off the screen, 314-665-1767, and then put in the message Peak-Vacation. We get to give one of these away every single show. It's an amazing, amazing gift, all because of Jason Nast and thebiginsidersecrets.com. So, so thankful to him and of his whole enterprise for giving us the ability to do this. So it's an amazing, amazing gift. Alright, we're back for the big question, Rahz. So that was quite a bit of a buildup. Yeah, he's getting warmed up. So here's one thing that will help a lot - you're a pro and this isn't going to faze you anyway. But the cool thing about this question is, there is no such thing as a wrong answer. It does not exist. In fact, it's just the opposite. The only correct answer is your answer. Yes, that's what makes it personal, that's it. We're not going deep, (laughing), into your personal life or anything like that. And so, you know, it works with NLP, it's just going to be the first thing that comes into your mind, that's going to be the right answer. And that first thing doesn't always come right away. And that's OK. Because whenever it comes to you, it's just perfect because it's you. So it doesn't matter if there's idle air time. It doesn't matter if you get it right away. Either way is absolutely perfect. So now that we've calm the waters and everything is in alignment, are you ready for the question? All right. Rahz Slaughter, how do you define, success?
Rahz Slaughter:
How do I define success? Well, I love that question, and it's just a great transition to when I wrote this book with my wife, we had to define that for ourselves because we asked the reader to do that. So, for me success has changed. And I'm sure it changes for a lot of entrepreneurs as they mature in life. If you were to ask me at 18, success meant having a flashy car and nice watch and money in my pocket. Today, success means freedom. Freedom to do what I want, when I want it, with whomever I want, for as long as I want. But it doesn't have a monetary value. It just means that I have the ability to do things that I want to do and I'm not connected to an alarm clock or anyone else's clock. That is truly amazing. I love the opportunity I have now in life to have that ability as an entrepreneur to wake up and be inspired at 5:30. Not have to drudge and pull myself out of bed. Or, to - even when I get to train, my wife as my first client. It's just an amazing thing to have that. So success equals freedom for me.
Brian Kelly:
hmm. Freedom. I love it. I, I have a - that's my, my definition - I call it liberation. Same thing. And it's so many things, but that's the one that comes to the top because it enables us to do those things, to be with our wives. To love them. To love our family. To be present. It's like, you know, it's the chunked up version of - it just covers it all. The cool thing about it though, those that I've asked, no two people yet, and I've done one hundred and forty plus shows, no two people yet have answered it the same way. I find that very intriguing. So, with your permission, I'll ask this here, but I'll reach out again, down the road I'm going to compile all of these answers into a book, and I already got the URL, howdoyoudefinesucess.com. And, would love to have your name in that book with your answer transcribed and just have a list of everyone's definition of success and make that an inspirational book for people to pick up.
Rahz Slaughter:
I would love to be a part of that project. That would be awesome. Thank you so much.
Brian Kelly:
Oh, man, I would love to have you in it. Absolutely. What a contributor. And then, before we go, I want to let people know how to reach out to you, how to get in touch with you, how to book you for upcoming events with their teens or their schools. I'm going to put up your website real quick. I don't know if that's where you want people to go, but it's a good segway.
Rahz Slaughter:
That is the place. rahzslaughter.com. That's my website. You can see a speaker reel of me there. You can also link up any of - the blog in the top right there. We have...and if you want any if you're a parent of a teen, I highly recommend you go to the Rahz Motivates on YouTube. Every week I'm going to be adding new video tutorials and trainings on just, ways of navigating the craziness of the teen brain. And I truly believe that that's one of my true passions now, is creating content for parents, educators and influencers of teens. So this is where you can go. Those are some of the speaking topics that I speak on, leadership, overcoming obstacles, turning those obstacles in opportunity and social, emotional learning for all grades, but specifically from seven to twelfth grade is what I love to do, and getting in front of students and just kind of having a blast and learning about them, and sharing how they can navigate through this life we call growth and maturity.
Brian Kelly:
What a stage in life that is so ripe for needing assistance, you know, seventh grade through high school. That's a very tumultuous time for many. We all, I think, that have gone past those ages have experienced it to some degree in our lives. I mean, going through being a teenager by itself is pretty violent at times. And so to be able to have somebody to go to that can help you navigate the waters, especially when you're at those very vulnerable ages. This is an amazing thing. So look at this. You can download this one sheet right here. And if you're looking for on YouTube - so all you need to go to this website, and that's rahzslaughter.com. It's on the, on the screen. For those of you listening it's spelled R-A-H-Z, that's Rahz, and then Slaughter, S-L-A-U-G-H-T-E-R, dot com. rahzslaughter.com. And then you'll want to scroll down to almost the absolute bottom and you'll see icons on the far left, the black icon that looks like a YouTube icon, click that, and that's where you can find what he was just talking about. And you can also locate him on Facebook, Tumblr, LinkedIn, Instagram and TikTok. Wow. I got them. Oh, look at that. And that - and this is - I know the show's - we're bringing it to a close, but this is yet another lesson, look at all the social media platforms he has a presence on. This is what I preach all the time. I've developed a program called Carpet Bomb Marketing, talked about in the very beginning the show, and that's what it's about is about saturating the marketplace with your message. And that means hitting every possible platform you can within the limits of the resources you have to date. And as those resources grow, you grow your reach, and you just keep going, wash, rinse, repeat. And Rahz is a perfect example of someone who knows what it takes to get the job done, to get, to become successful and to change lives, which is the most important part of what we all successful entrepreneurs do on this planet, and that is why I am so, so blessed to be able to call Rahz Slaughter my friend. He's also my mentor. He's given me some incredible advice and it's literally changed my life for the better. And so I appreciate you, my friend, and my, my birth brother from twins that were separated. I appreciate you. I mean, the likeness. Come on. It's just it's too obvious.
Rahz Slaughter:
I can see it.
Brian Kelly:
Obvious. Come on. Man. It's awesome. Your guns are bigger than mine. But I got I got some. They're swinging. Rahz, man it has been an absolute joy to have you back on. I know it's getting late there in Florida. I don't want to keep you up all night. And also thank you for everyone who watched, who listened. And I hope you got a lot - as much out of this as I do, I always get a ton - I have notes to show for it, quite a few, by the way, sitting next to me. Rahz I want to say thank you again, I appreciate you as a friend and I love you like a brother and keep crushing it. And anything I can do to keep helping you to raise the bar for you and your business, I'm here for you. I'm here for you. It's going to be a great ride.
Rahz Slaughter:
Thank you, brother. I appreciate the opportunity, as always, thank you for all that you do for the communities of the entrepreneurs showing us exactly how to get out there and market properly, get our message out there and on multiple platforms. And, I'm just right back to you. Thank you so much. And, I'm modeling you as well. We talked about that off camera just before, so I'll be learning how to get my own show up and running as well. Thanks, buddy. Have a great evening.
Brian Kelly:
Yeah. And see, that's how it works. Collaboration, and you don't all have the same skills and talents, so why not feed off of each other, because that's what we love to do, is help each other. And it's been a wonderful show. Thank you, Ross. On behalf of this amazing young man, Ross Slotter, I'm your host, Brian Kelly of The MIND BODY BUSINESS Show. We will be back again very, very soon with another episode coming up in just a couple of days. Until then, have a great, great evening. So long and be blessed, everyone. Take care.
Rahz Slaughter:
Boom!
Brian Kelly:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Rahz Slaughter
Rahz “The Motivator" Slaughter is a motivational speaker who has spent years helping children and teens improve their mindsets and take charge of their lives.
Born with a disability and raised by a single mother who suffered from addiction, he was told countless times that he had limitations, that there would be things that he could not do, be, or achieve. Despite these messages, Rahz was driven to become unstoppable and set out to create a life of his doing and not what others expected of him.
Today, Rahz Slaughter is a motivational speaker and successful business owner. He is also a competitive athlete, personal trainer, author and teen mindset coach. He has spent over 21 years in the fitness business, coaching and motivating people to make better life choices and improve their health.
Rahz's mission is to inspire and motivate 1 million students to become success-driven and motivated to crush life by 2026.
Rahz believes that a person's success in life will be directly in proportion to the size of the goals they set. "Go Set Big Goal And Crush Them..."
Boom!!!
Connect with Rahz:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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