Special Guest Expert - Raymond Couzens: Video automatically transcribed by Sonix

Special Guest Expert - Raymond Couzens: this eJw1jltPgzAYhv9LL7xi1LGTkCyGDRMXcUZxMVyR2hbW2ANrP4a47L9bYrx8D9_zvRdEjQauoYKh5ShBKQqQ0A6IprwSDCVRtIji1ewuQLRzYFTnuP0LltPlfBEFiFBqOk_4N-PVbYBqwSWrNFEjtBaSe-5XT2zjUHJBnZXePgK0LsG47_uwMaaRnLTChdQozKw4c3yO8Hjq8JQ-frIme_0eID3xGPLtRJczmT-d0uIjP5bv90TCWnEmyI0znaV8zUyvpSHs4F8FCATIccnzbp9tXrJycyh2-4eimLyRQRnNtqb74dqFqp37dm2sIuDro7xefwGV_WIT:1m1gzI:JAm4496x9sCxTMxEszPR6OULMr0 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Speaker1:
So here's the big question. Our entrepreneurs like us, we've been hustling and struggling to make it to success, who seem to make it one

Speaker2:
Step forward, two steps back work dedicated

To. And drib. How do we finally break through? That is the question. And this podcast will give. My name is Brian Kelly. And this. The mind body.

Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, we have another phenomenal show for you tonight because of our guest expert, Raymond Cousins. He's sitting in the green room. He's ready to come on stage. He's chomping at the bit. Before we bring him up real quick, the mind body business show, that is a show that I have developed for entrepreneurs by entrepreneurs. And the whole purpose of this show is to help you with experts that come on this show that are going to reveal their secrets to success like Raymond Will and all past guests have done. And what you can do is simply take notes. And then once the show is over, put those notes into action, maybe the following day and all. What I found, the biggest and easiest path to success was simply modeling that and model is just a fancy word for copy. And so I know just based on past guests that we've had on the show to a person as entrepreneurs, we just love helping people. And so you have the permission of myself and Raymond. And if and if he decides to say, no, you don't. They'll say so when he comes up. But you have permission to basically copy his concepts, copy what he does, model it, and then and if necessary, give credit where credit's due. Like if he gives a quote or something, that kind of thing, just do it with integrity. The mind body business shows about what I call the three pillars of success. What happened was I ended up interviewing many successful entrepreneurs and I began studying only successful people for a little over a decade.

Speaker1:
And as I know, we're talking about authors, we're talking about mentors and coaches of mine, that I will either hire or work with authors that are with us today, some that are not just by reading their books and over and over and over, three things kept floating to the top. It's like what makes them more successful than, say, someone like me? And it turned out to be these three pillars I call them of success. And these three pillars are part of the name of this very show mind, which means of each and every successful person that I studied had a very powerful and even more importantly, a flexible, extremely flexible mind set and body. They all took care of themselves. All the successful ones took care of themselves, both nutritionally and through exercise. And that's just regular exercise. We're not talking about being a world class bodybuilder or a supermodel. It's just about taking care of yourself. And then business business is so multifaceted. And what these individuals did was they had mastered the skill sets that are required to build, nurture and grow a successful business. And there are many skill sets and a master, any one of them can take an extreme amount of time. The good news is you don't have to master them all. And what skill sets are we talking about? Marketing, systematizing sales team, building, leadership. I could keep going for quite some time.

Speaker1:
The good news is you you personally do not have to master every single one of those skill sets in order to become successful. How do I know this? Because of all the people I've interviewed in all of the studying I've been doing of successful people. And the answer lies in if you are able to master just one of those skill sets, one of them, then the rest can fall into place quite easily. And I actually mentioned it by name in that list just a moment ago. And that one skill set, if you want to know what it is, I don't know if maybe you don't want to know. Yes, that one skill set is the skill set of leadership. When you have mastered the skill set of leadership and let's say you do not have a mastery of the skill of marketing or team building or sales or or systematizing. But you do leadership that well, now you can go find those people who have mastered those skill sets and lead them in your company and fill those gaps. Pretty simple. Pretty awesome. Pretty amazing. Now the pressure's off and it's time to pivot to mastering the skill set of leadership, isn't it? All right. And another great quality, a very successful people that I found is too a person to a person. They are very voracious and avid readers of books and not just any books, but the right books. And with that, I'd like to segway very briefly into a quick segment I affectionately call bookmarks.

Speaker2:
Bookmarks, forenza, read bookmarks, ready, steady, read bookmarks brought to you by Reach your peak library dotcom.

Speaker1:
Yeah, there you see, reach your peak library, dotcom, and please do yourself a favor and instead of clicking away right these resources down and then go visit them after the show. Here's the thing. I just really would hate for you to take your attention away from the screen, because when you're doing other things, you're also not listening as intently. And I would just hate for that to be the moment that Raymond Cousins just gives that nugget that could change your life for better or for for the rest of your life. And you miss it because you took your attention away to go checking out a resource on the site rather than do that. Stick with us. This is just a suggestion, a recommendation. Take notes, take voracious notes. Write I mean, actually write on a piece of paper if you have it. Otherwise, take notes on your computer. And by the way, if you're watching on a phone, it's best if you can do it on a desktop or a laptop so you can interact with us easier. Phone works fine, though. It's just as good. So reach your peak library. That is a resource I had developed and some of you won't believe me on this, but I literally have this developed with you in mind. And why is that? I myself did not begin reading books on a regular basis until about almost 10 years ago and now I was age forty seven. You could do the math. I'm nearing fifty seven. And then I discovered quote unquote, this whole thing about reading the right books. And when I start doing I said, wow, it started changing my life in my business in profound ways.

Speaker1:
So I really got hooked on reading books and I personally prefer audible where you can listen. And that was another kind of aha moment that enabled me to listen without getting fatigued, which is one of the reasons I didn't like reading and now I love it. And so what I did was I compiled a list of only the books that I have personally read that also had a decent impact on me and my business and or my personal life. It could be decent, it could be profound, but it had a very positive impact. And so not every book is in this list and I'll be adding to it as I continue to read and find those those great gem books. But just pull this up. This is not a site that was built to the purpose of making money. And if anybody knows books, the margin is wafer thin and they don't sell for very much money to begin with. So it's not there for money. It's there for you to basically be able to pick a book quickly that you know, or at least you have a good deal of certainty that you're not going to be wasting your time on that book because at least one other successful person, you're truly vetted them personally. So that is my it's literally my gift to you. So speaking of gifts to people. Yeah, the guest expert is a gift, Raymond Cousins is coming up and he's going to come up right now.

Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.

Speaker1:
There he is, ladies and gentlemen, it is the one, the only Raymond Cousins, the Welcome. Welcome to the show, Raymond. How are you doing tonight, my friend?

Speaker2:
I'm having a great day. I have a great day every day.

Speaker1:
We're going to get deeper into that. That's a great opening. Before we jump in, and I give you that formal introduction that you deserve respect. Real quick, some housekeeping. We have some amazing sponsors and we have a couple of things to give away for you tonight. And one of them is by this amazing man. He's got a gift for you, so stay out of the end. In addition to that, the big insider secrets. You see that red logo that looks like a stamp right above Raymond's left shoulder. It's on the right side of the screen as you're looking on. If you're watching on video, you're listening in on a podcast. It is the big insider secrets dotcom. Don't forget the word, the big insider secrets dotcom. They are sponsoring and giving us the ability to give away every single show, a five night stay at a five star luxury resort. And I can't wait to see who wins. We give we are able to give this away every single show, thanks to Jason Narced, my dear friend, who is the CEO and founder of The Big Insider Secret. So thank you, Jason. Thank you to the big insider secrets. And I can't wait to see who wins. So stay on to the end and you must be watching live to qualify. And then we have a couple more and we'll get to it here. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Raymond Cousins and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom.

Speaker1:
Carpet bomb marketing saturate the marketplace with your message, and one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here, literally right now on the mind body business show. Over the course of the past, over nine years, I've tried so many of these quote unquote, TV studio solutions for Lifestream. And I'll tell you, Bar None streamy art is the best of the best because it combines supreme ease of use along with unmatched functionality. And so you can start streaming quality, really high quality, professional looking live shows for free. You can do that right now with streaming, but don't do it right now. Instead, just write down this address and visit after the show and you see it on the screen. That's our whippy. So that stands for each hour, peak hour. Why I am Borgs stream live all one word, our IP dot. I am forced to stream live. Go ahead and visit that after the show's over. Take great notes because it is now time to bring on the man, the myth, the legend himself, Mr. Raymond Cousins. He is here. He is now. You want to pay attention. And now I'm going to introduce this amazing man. And then we're we're going to pick his beautiful big brain and see what's getting him to success. He's seen independent minded retirees hire Raymond cousins because they can't trust the banks or hedge funds or pros. So he teaches them how to develop self-discipline and his proven method. Bottom line, they grow their funds, guaranteed now officially, formally. Raymond Cousins, everybody here is.

Speaker2:
Thank you, Brian, and thank you to everybody that's out there that's tuned into this live TV show.

Speaker1:
Yes, you know, what I like to do is, oh, real quick, we're going to say hello to a few folks that are hopping on. Gracie Ruth Melendez, thank you for coming on. Hello to you. Greetings from L.A. while you're a neighbor, I'm just up north. Not too far. And yes, she is going to take notes. I love it. That is just the way that's the way to success for sure. Yeah, and we're talking about books, so Melissa, Fortune, my goodness, the magic of Thinking Big is actually the first book that I purchased back in college in the not self-help but motivational arena to this day have bought so many copies of that book for other people. Wow. I have several copies myself. That's interesting, Melissa. Very cool stuff, right? Fantastic. So great for all of you for coming on. I appreciate that. And stay on with us. Ask questions, interact. We love that. And so, Raymon, you know, you've you've been around the block. You know how to achieve success. And a nice chat before we went on. I want to bring up a couple of things that that came up then.

Speaker1:
But what I would like to do is to peel back the onion, so to speak, and open that curtain. What's going on behind there? Where does that wizard and for you, what I like to do is find out what is driving you every single day. When we as entrepreneurs wake up, we know every single day is going to be fixed. We're going to face challenges. We're going to face setbacks. We're going to face issues. We're going to solve problems that need solving everything. That's what we do. That's what an entrepreneur does. They are problem solvers. But for you, knowing that that is in front of you, every day when you wake up, you get out of it and you kind of come to you prop yourself up better than what is going on in your beautiful brain that is keeping you going rock just solid, strong, day in, day out, week in, week out, every single day. And how do you power through the day? What is going on in your brain to enable you to do that?

Speaker2:
We we refer to it in this business as our why, why, why, why and why is a wonderful question, because it enables you to dig deep when you're talking to people. But when as a driver of self, my why is my family my surviving family? Because I did not survive. But I want to be able to spend the rest of my time traveling North America, spending time with my children and my grandchildren, and that costs money. Uncle Sam is not going to pay for that.

Speaker1:
That's fantastic. And oh my gosh, I think he hit the proverbial proverbial I can say it nail on the head with determining your wine. Yeah, there are great exercises one can go through to determine your way. And it's usually the most powerful wise are outside of yourself, just like Raman's is his is his family. I've been through a process where we would go through and we would write down a lot of different things we would think would be our way. And then we would just find the one, the big one circlet. That's my wife and I did that several times. And every single time my wife came back to the same thing, it was my wife. Without her, I wouldn't have my family, you know, like my kids. And she everything I do is for us to get to have a better tomorrow than we had today. Always continually, I would crawl over broken glass for miles. It wouldn't matter. I would do anything and that my way is my way. Raymonds is his and yours, who is listening and watching might be something else. It's very important to find out what that way is. And it's also important to make it something outside of yourself rather than say my wife is to make sure I have a million dollars and I can retire comfortably. It's like, well, that's all about you. And you may not work as hard for that. We will we will do more for others than we will for ourselves. Would you would you agree?

Speaker2:
Absolutely. And when when you are deciding when you're looking for your why you're going to come up with something. And so when you do that, you ask yourself again, why is that? And then you've got five ways to get to the root of the matter is the way it works.

Speaker1:
Yes. Yes, we would we would say a similar thing. For what? Greater purpose?

Speaker2:
Yes.

Speaker1:
Perfect. So that is so everyone recognizes that as part of mindset. And you can understand now, if you've not heard of this kind of thing before, many of you, I'm sure our astute business people that are watching and listening, that have heard things like this before. And that's the thing. It's OK to hear things over and over again. This is something I also learned, Raymon, was how many times have we heard something more than once? And we just start discounting it and shutting off our brain because I know that. But here's the thing for everyone. Repetition is the key to mastery. So not only should we not discount it and have a negative kind of emotion toward again, it should be the opposite, say, oh, yeah, I get to do this one more time and instill it even deeper in my psyche and my subconscious.

Speaker2:
So me don't just repeat words. Brian, the most powerful motive. Or what will activate you in the most powerful way mentally is to draw mental pictures and keep going over those pictures and looking at the details and putting all that together and that that will make you more likely to act.

Speaker1:
Absolutely, yeah, like for you, it could be pictures of your vacationing with your family and you could take it even farther and say, well, what do you feel? Is there when is there temperature associated with it? What do you hear? Your family's laughing and going, thank you, Dad, or thank you, grandpa. Thank you. Whatever. Right. Or thank you, husband, whatever. All that. Yeah. The more immersive you can make it, the more powerful and the more attainable it will become. So you've been doing some really good work over there, Mr. Cousins. I love it.

Speaker2:
I made a vision board, took a jpeg of it, and that's that's the screensaver on my second laptop. So I look at that throughout the day, every day, and that helps. There you go.

Speaker1:
See, these are all these are all if you accumulate these types of tips and model agreements talking about and start. And if you haven't been doing that, by the way, just start doing it, do things like that. And that's a perfect way to do it. You know, a lot of people would do it for the old days. Old school days was magazines, cut them out, glue them on a big poster board and stick them on your wall. Still that there's nothing wrong with that. It's a lot quicker. Go to Google and you could see the images you're looking for and copy paste into your own collage, if you will. A series of pictures just like Raymond has done and making a screensaver. That's a perfect idea. The second you fired up, you see it. That's all you see. You eliminate a window in front that you you minimize it. There it is behind it. Always constant reminding. I think that's a genius idea. Thank you. Absolutely. And see, that's the thing with a lot of people think that success is some mystery, that it's like harder than it's so difficult because it's just a secret and nobody knows how to do it. There's really no secret to it. It's just following the footsteps of others who have achieved it. That's it. So find a mentor or coach somebody who can help guide you, who will be willing to and literally be willing to pay for it and pay dearly because we have skin in the game. You learn at a deeper level many, many coaches. That's that's how so many people have crushed it in life. Sports, you name it. Everyone has a coach. No one got there on one hundred percent on their own, haven't met one person, not one that has done that. So when it comes to books, Raymond, you know, I was talking about how I hadn't read till I was, gosh, kind of all the forty seven already. That's a long time before I start reading on a regular basis. Would you consider yourself to be an avid reader.

Speaker2:
Wow. At this point, Brian, here's what they said about me in middle school. Look, I must have swallowed a dictionary, so English was my strong suit. Mathematics was somewhere in the rearview mirror and I struggle with that all through school. But I did in graduate and everything. But if I if I had to be squared away on a desert island someplace, the the the books I would want with me would be would be two. One is a collection of sixty six books that is a bestseller people recognize is the Bible. Can't go wrong with that one. It's the humans manual. And the second one would be Napoleon Hill's laws of success. 17 principles to live and die by. The man was a genius.

Speaker1:
So I want to give a little bit of extra off to what you were just talking about by way of something fun here. Oh, yeah, Raymond Cousins dropping smart bombs, bombs of wisdom, everything, because did you hear what he said if he were stranded on an island? He would just he would want two books in his hand, the Bible. Mm, I love that one. And. Lots of success by Napoleon Hill. And there you go there. So here's one thing I like to recommend to folks, Raymond. I do this because I have not I do not have laws of success in my library. And so what I do is I take notes on on what the guests are saying, like you. And whenever they recommend a book like you just did, I have I have the Bible, I have it on my phone. I have it everywhere. But I don't have 17 miles of success. If you don't have either of those books, the first thing I do, Epicurious, I would imagine the Bibles on Audible two, but I go straight to audible like right after the show is over and I add it to my library. That way I don't forget. And it's there and it's waiting. And I have a line of books that I'm reading. I was just reading one or you're today listening and that's the way that's how you do it. Ladies and gentlemen, you model success. If Raymond Cousins says this book is impactful and if I was on a deserted island all by myself, that I would want those two books, do you think that might be something that you would want to try to pick up and read? I would say yes, I'm going to absolutely.

Speaker2:
That was Napoleon's first book. Everybody knows, think and grow rich. Yeah, I think that came second before. That was the laws of success.

Speaker1:
That's fantastic,

Speaker2:
And I read them, I read them in the order of think and grow rich, and then I got clued in to the laws of success and it made such a difference reading them in that order, because then it expanded my mind. I'm going to go back and reread, think and grow rich and it's going to take on new meaning for me.

Speaker1:
I got to ask you this, Raymond. Have you ever read a same book? More than once? It sounds like you have. Oh, yeah. So tell me this year you'll remember this. So you read it once, then you go back to read it again. Was it was it the same book? I mean, was everything.

Speaker2:
There were things in there that I didn't see first time through.

Speaker1:
Ok, all right. Hold on, hold on. I got I got a prop for this. Right. And for those of you that are on a podcast, I'm holding a book up. It's a physical book. OK, this one's by my buddy Les Brown is on the show. And so what I want to ask you, let's say it was this book, just as an example, Raymond, that you're talking about now. I want to ask you, you said the book. There were different things in it. So did the pages. Did somebody change the wording in the book that somebody told pages out of the book? Did somebody alter or change this book in any way

Speaker2:
That you're aware of? Here's the thing they did what was going on is when when you wake up, your your conscious mind kicks into gear and it runs all day long. You've got the power to control it. But unless you do control it, it's going to go into chicken with your head cut off mode and take you who knows where. So if you want to do something specific, you have to develop the skill of focusing your mind and then keeping it focused there for as long as you can. You can't do it for 20. You're working 16 hours, but do it for as much of your productive day as you can and you'll have more success.

Speaker1:
Words of wisdom and then something I found because I've done the same thing. I've gone over material over and over and over again. One in particular, I would listen to an audio of a book that was my quote unquote Bible for doing a seminar. I would teach another gentleman his courses to his students for a two day seminar. I would do all of day one. And so I would listen to this. That was my quote unquote Bible for that seminar. And so I listen to it like, what the heck was that? I don't remember that. And here's the thing. The book didn't change. The thing that changed was you. It's because you're now you've learned one thing and now you're ready for the higher level. The next step. It's always been there. It just didn't resonate. It didn't it didn't attach because you weren't ready for it quite yet. It's amazing. I mean, I can't tell you how many times I listen to that same thing over and over, Raymond. I mean, it has to be approaching over 50.

Speaker2:
Here's something I've noticed. I, I watch a lot of different things online. And every once in a while, I'll get a nugget and I'm going to do something with that, and then a bit later on I realized that that nugget was in a book I'd already read it probably written by Russell Brunson. You know, the guy is incredible, but, yeah, you you you you just don't get it all first time. You don't it's not impossible.

Speaker1:
And that helps it to fall in that same bucket that I mentioned earlier, which is repetition is the key to mastering it all is a similar type of concept. The more you practice something, the better you're going to get it. The more you read something, the more you're going to learn and be open to learning because it just slapped you in the face and like, wow, I don't know what it was that there before.

Speaker2:
It was awesome. So they say 10000 hours to master something. Yes. Ten thousand.

Speaker1:
I don't know if I did that much, but of this one. But it felt like it and it was good. That was not like I looked forward to listening to it over and over and over and over because it was just so value rich, so moving along into the realm. So we've covered a little bit about mindset and reading is a good part of that. It feeds your brain when it comes to taking care of our bodies. And I'm just curious for you personally, Raymond, how important is it to you to to stay fit, to do exercise, to eat and drink in a healthy manner? Does it in any way affect the outcome of your business?

Speaker2:
Absolutely, yes. I'm unqualified. Yes. And his. Here's an interesting little snippet. I was not the health nut in our marriage. I was the guy that was up while I was scoring a donut. My wife was the health nut. I outlived her, but I did I did smarten up a little bit. I noticed I was putting on the pounds and I started looking after myself better. And now my weight is back down where I want it. I exercise by walking. That's it. I just walked two to three miles, maybe four miles every day. And halfway around the world, I reward myself with coffee and I've given up donuts, but I still have a coffee to celebrate the winds for the day, always celebrate your wins. I'm writing that down. Yeah. So your health is very important. If you don't have health, you don't have nothing.

Speaker1:
My gosh, that is so true, when I was younger, I was like, yeah, whatever, and then I got older and I had incidents like, oh, I got a free, not a free. Oh, my God. It was anyone thing close to free. But I got a ride to the emergency room probably five weeks ago or so. Didn't know what was happening. I had no idea it was the weirdest thing ever. But at that moment I literally thought this could be it. I mean, it was just the weirdest thing that ever happened to me. Turned out I'm fine. It was a common thing that I was unaware of, but it freaked me out. And it makes you think like, wow. But all the way all the way from our house to the hospital in that ambulance, I was just thinking, OK, that is everything in order. My is my wife going to be taken care of? Yes. And my kid's going to be OK. Well, they have my wife, so yes, my kids are adult kids. So one of those marriages just that's all I could think about. And the neat thing was.

Speaker1:
I feel like we're pretty ready for that, but I'm not ready to the guy by any stretch, I got a lot to do in this world and help a lot of people. But it is and I've been in other situations where I had these weird thing going on my heart and you just don't know. And then there will be things that actually drop you, put you in, make you bedridden, and now you can't even produce. You can't do anything with business. You can't help with your family. And it really makes you go deep inward and find out and think about how important it is. So you'll think twice about as you have eating that donut, you'll think twice about getting a beer or a wine or whatever, or drinking that second bottle of wine. It is a wake up call it, and it's hard to get anybody to be convinced to do that until something happens to them or a loved one. Right. And that's the unfortunate thing, is that we all wait. We're humans. We wait till something bad happens. Is it OK now?

Speaker2:
I'll just my picture is a three legged stool. And if you've ever sat on a three legged stool, the most comfortable is if all three legs are the same length. So the three legs in my life are health. And well. And relationships. Those happen to be the three biggies in the online world, too.

Speaker1:
So what happens if any of those legs is either shorter than the other or just missing

Speaker2:
Your out of balance? Yeah, you could fall off. You will fall off a perfect alignment in all things. All things.

Speaker1:
And that comes to prioritizing one's life in those areas, doesn't it?

Speaker2:
It does.

Speaker1:
And that's you know, it's one of those things that it's can be difficult if you don't know a very simple way to go about it. And that is one technique I've learned is to schedule it on your own calendar as if it were a client appointment and treat it as such. Yes. And just the fact of doing that, Raymond, you know, if you put if you mark it as a busy like on Google calendar and now all of your scheduling apps that you have, people come in to schedule calls with you, clients, potential clients, it sees busy and it says that that's not available. So you do it. If you treat it that way, it now becomes valuable to you because that is of time like a time slot that you could have taken a call and could have made more money. So that time slot is worth money. So that puts skin in the game. If you schedule out, say, a workout if you schedule

Speaker2:
One of those. So, Brian, great minds think alike. I could show you my Google calendar. It says seven days a week, morning till night, all filled out. I live by it. It's not that I don't do it. Who? And I do time blocks, you know, set the alarm on the phone, I'm going to do this for an hour so the alarm goes off. Time to stop the man where I am. Stop. Put that away to the next activity, whatever schedule.

Speaker1:
Did you hear that, ladies and gentlemen, if it's not on there, I'm not doing it. Wow. Yes, another bomb dropping moment. I had a previous guest on here, Raymond, actually the first time I ever did that was a young lady and she just loved it. She's like, hey, you should run a contest and see which guest gets the most bomb dropping. Oh, it was funny.

Speaker2:
Well, this morning I blew it. I had an activity at eight o'clock that I didn't show up for because I'd forgotten to put it on my calendar right away when I got that. I'll do that later. Later didn't come. Now I'm in big doo doo with somebody

Speaker1:
That I can't tell you how many times that's happened with me as well, or I would forget to put it on there. Someone else would come on and schedule a slot and I'd come back from this day and I got to put it on. I was like, Oh no, I hate that. So, yeah, it's it's great. It's a great tool. Just get it just takes getting used to making it a habit of, like you say, the first time you think about it, put it in. I mean they're accessible on your phone, which we all have on us at all times. So it's not like there's any excuse not to do it. Just sometimes we forget we're humans and that's cool. Oh, let's see. Check in the time we're doing fantastic. And oh, no, I wanted to pivot over to business a little bit and I wanted to ask you more about what you do personally. Like who is it that you cater to? What is your target market and who do you help in your business?

Speaker2:
My target market is somebody who is primarily a male, retired and living in Florida or maybe Arizona or the Carolinas, possibly, but fairly limited you the popular areas for retirees and they've got a few dollars that they want to grow. And they want to be able to do that without losing it, losing their shirts, they say so. OK, OK.

Speaker1:
Retired and not working and so taking their current assets and grow what they have, is that correct?

Speaker2:
Yes.

Speaker1:
Yes. That's just phenomenal and it's primarily males, so I'm guessing there's room in there for females as well.

Speaker2:
Well, interesting fact that women are actually better more successful business people than men. Would you believe so? Absolutely, yes. We don't discriminate here at the top, just straight up academy and yeah.

Speaker1:
The name again. Would you repeat that? The tortoise.

Speaker2:
The tortoise trade. So you think of the tortoise and the hare, the fabled tortoise was slow and steady. That's the way I tried. Slow and steady.

Speaker1:
But there we go. There's the explanation. So I put up a link on there that's literally a shortened URL for a Facebook page. So it was a long URL, the original one. So this will save you some typing. You can visit that at our program for the tortoise, traitor, tortoise to our S e for those of you listening on a podcast that we're not sure and it's all our that I am for the tortoise traitor. So if you want to, that's one way to connect with Raymonde. But we have a much better, more powerful way for you to connect with them. And we'll be sharing that here toward the end of the show. So you don't want to miss that. Trust me, it's an amazing thing that Raymond is doing. Yes.

Speaker2:
And if you're not a tortoise at heart, I have good news for you. I have discovered that the foreign exchange markets enable you to like 10x what you could do on the regular stock market. So that's something I'm learning to do right now that I'll be teaching later on.

Speaker1:
Oh, fantastic. So we're going to have the tortoise and the hare trader. Ha. Yeah, I love it. I love it. So when you go through your daily business and you know everything, just running smoothly like it does every single day, no issues ever. Right. Yeah. So. You know, we do make mistakes as we're going along. I have, I know you have. And one of the things is to make as many as you possibly can get to the solution and do it right and continue. But if you were to pick out one that really sticks out in your mind that one big setback that hit that you learn from and that's the key to everybody, setbacks are temporary, wasn't Willie Jolley would say this a setback is a setup for a comeback. I love that. And so Willie Dolly is an author of books. Check them out. Great. Great. He's is on the Richard Library, Dotcom's as well. So if you could think of one that just sticks out that, like, smacked you, you learn from it. But, man, it had an impact and most importantly, what you learn from it. What would that be?

Speaker2:
Well, here's a little story. But since you ask back in twenty two thousand eight, you remember the big recession and my my my period as an unemployed person. And at that time in 2010, I started a construction business of my own, incorporated it and. By 2015, I was so successful that all my clients. Fired me. Because they didn't need me anymore, because they'd hired their own employees who I trained and now they didn't need me anymore. So that was a bit of a wake up call.

Speaker1:
So how did you pivot from that?

Speaker2:
I got a job, I got a job until 2020, and I got in a fisticuffs with the owners top client and I got it, he said to my boss, It's him or me. So guess who got fired. And so I'm back as the entrepreneur in the construction business once again.

Speaker1:
Wow, back to construction. OK, I

Speaker2:
Know that's a bit of a departure from trading, trading with something that I picked up to help. Fill out the valleys in the in the construction income. I mean, I've been in construction for fifty seven years now, so I'm not sure I could do it in my sleep. The other things take a little more effort that can be a lot more rewarding. And then I don't have to put up with any of that construction rubbish ever again, which will make me very happy.

Speaker1:
So I hope you are all listening and taking voracious notes at this moment. There were so many nuggets in that one is. So Raymond is not just a construction guy, he's an entrepreneur in his blood. You were telling me a story before we came on about how much you love music and then what you did because you love to play guitar and what you did to help not monetize it, but write off your passion with those guitars. Would you mind telling that quick story?

Speaker2:
Sure. So back in twenty fifteen, as it happens, I got the urge, the urge to pick up the guitar again after 20, 30 year hiatus. And so one led to another led to another. And so I had a nasty case of what they call a gas guitar acquisition syndrome. And I got this cooperation which is not doing too much now because I'm back employed again. And I thought, well, I'll pivot to being what I call the lazy luthier, and I'll tell Uncle Sam that this is a business. I'm buying guitars, I'm fixing them up, and then I'm reselling them. And in the meantime, I get to play them just wonderful.

Speaker1:
So I called you the guitar flipper. I love it. Yeah. It's like, you know, I know people that do this with cars. They would buy them, enjoy them like high hybrid vehicles and spruce them up a little if they needed it. They're a little older and then sell them and maybe make a profit or at least break even. So go on and get another one and watch, rinse, repeat to basically fund a passion. There's nothing.

Speaker2:
Yeah, yeah. And I mistakenly thought that with retirement coming up, I could even do this full time. If I finish working for someone else, I could just do this full time. Unfortunately I discovered that flipping guitars. It's not really much money in it, I wouldn't say no money in it, but there's very little takes, a long time hard work. There's better ways to make money if you just want to make money, quite honestly.

Speaker1:
And that's cool, but at least it's one of your passion for that period, and that's just the mindset was the key to everything there. You're really good at pivoting because you have that mindset. Your Bailey, your your middle of the road, your go to is construction. You know it inside and out. It's obviously it's not your passion just by watching your face when you talk about it.

Speaker2:
And my babies. My babies. One hundred thirty at one time.

Speaker1:
That's right. One hundred and thirty guitars he had at one point in time, and if I wrote it down correctly, 30 amplifiers to go with that amp, over a hundred effects pedals

Speaker2:
And a recording studio. I didn't mention that.

Speaker1:
Oh, no, you didn't. So did you flip that?

Speaker2:
It's all gone. So the lot got twenty five guitars left. There are only pieces in storage down in Florida and I just have a one acoustic with me now.

Speaker1:
Ok, so I won't ask you to come out and play it. We went to that discussion right before

Speaker2:
We did not go in there. I'm shy or bashful or anything, but I'm not going to.

Speaker1:
No problem. Not at all. One of my favorite topics of of this show when it comes up, because we're talking about how to become for other people, how to become successful, how to model success. This guy right here, Raymond Cousins, how you can do what he does. Just do what he does, model success. Listen to the way he thinks, read the books he reads and just follow your notes that you've been taking so avidly throughout this whole show, haven't you? Just do that. But what I like to find out. So one of the keys to any business's success is it always falls into this one area, this one segment. And it's a magical segment. It's a magical skill set. And that is the skill set of marketing. Marketing is the lifeblood of any and every business. And this is what I find really interesting, Raymond, is especially when we had this little thing called a pandemic run through that the first department that was cut across the board was the marketing department. That's like cutting off your own blood. And I don't get that. But I'm just curious. You've been doing you've been in business a long time. You've been an employee. You've done a lot of things. And marketing can change and does change. What is effective today may not be effective tomorrow, maybe ten years from now. It's kind of like the real estate cyclical sometimes never comes back. What used to work 40 years ago still doesn't work today. But for you, if you were to pick the one thing right now that's working for you, that is the best form of marketing for you. And if you were able to pinpoint that, what would that one thing be?

Speaker2:
Be a nice guy, because people buy products, they buy you your personality, if you can sell you and if you can sell your customer on himself. You will just mathematically, for certain, end up helping that person with something physical at some point and you'll get paid for it, so you just make sure that it's ethical, it's good for them. Don't chase the puck. It's like chasing your tail chase, serving them, chase what they need, what they want. Very often those don't quite align, but you can help them with it. But yeah, that you're selling you basically any sexual attraction marketing.

Speaker1:
Yeah, you said one thing that was very profound, it had deep meaning, I don't know if you realize that you will when I say it, which was sell a customer on himself or themself. And that tells me that your attention is on them, not on you. Exactly. You just said serve them. That was that one phrase right there. If if anyone gets anything out of this entire one hour show, remember that, write it down, frame it and and just say sell a customer on themself. It makes it about them, not about you,

Speaker2:
And

Speaker1:
What are their pain, their fears,

Speaker2:
How you do that is you ask questions, not just any questions, open ended questions, and you just peel the onion layer by layer, take the intel, make some notes. Why is that? Just keep digging, digging, digging and. They'll love it. People love to talk about themselves

Speaker1:
And they're basically showing you the roadmap on how to get them to your service. You'll also learn in that question and answer session if they're a fit, because most I mean, percentage wise, usually most are not a fit. And that's OK. This process will tell you if they're fit, if they're a match, and then you take them to the next phase, which is. All right, let's open you up to the opportunity. Let's let's have you want to move forward. Cash, check or charge. Let's go. Let's get you the service. You need to help you. I love that. I mean, that was that was a bomb dropping moment, but I was not going to do it there. We'll do a make up bombing run here in just a little bit, so. Oh, my goodness. Oh, yes. So this I, I really want to know this one. This is a very compelling one. I don't ask this question very often. If there was one person. That you could talk to. From history, one person, you only get one, who would that be and why would that be?

Speaker2:
Well, he's got three names for this, one is Wolfgang, little one is Amadeus, and the last one you'll recognize is Mozart. And what I want to ask him, how did you do that? I mean, the man was just up there all by himself. He stood head and shoulders above the greats like Beethoven and Bach. The man was incredible. A bit of a womanizer, too, but we won't go there. He was just the consummate musician and I I listened to a lot of his music because it just inspires me.

Speaker1:
You like you just you're attracted to excellence. It's interesting. Yeah, and I never thought about this, but. It just made me, as you were talking, a name came into my head of someone who just recently passed and it was Kobe Bryant, a guy was he was I've never seen anyone more driven, maybe Michael Jordan, but I didn't follow him that tight. He was pretty driven as well. It's just it was if you watched him play from when he started and watch him grew, he improved so unbelievably much in every facet of the game. And then you find out why when you listen to all these off the court, little films and things that he talks about, what he did on a daily basis, first one in the gym, he was always he beat everybody else and he's a superstar and he would be the last one to leave. And just the work ethic, everything and everything he touched even after he finished playing, just go turn to gold. It wasn't magic because the dude was just so intense. It was so driven to excel at everything. And and he you at great sacrifice to personal time with with people as well. So it's just. Yeah. So I felt the same, a similar type of it's a completely different genre. You go from musician to athlete, but a similar thing is they had mastered mastered their their particular skill set beyond well above and beyond their counterparts. So pretty cool. Thank you for sharing that. That is phenomenal. You're welcome. You're amazing guy. And speaking of being an amazing guy, let's get a little personal. Do you get to do anything outside of work? I mean, do you give time for yourself to enjoy when you're not working like you have maybe a hobby that you like to do or maybe several hobbies that you enjoy to kind of unwind, maybe distress, whatever it is? What do you like to do on your own in your free time that you've given yourself?

Speaker2:
It's going to be music, so I'm I'm teaching myself to sight read sheet music and be able to play on the guitar and I'm going to be I'm not presently, but on my list of to do is to develop my ear training. Which was something I was I used to be pretty good at when I was younger, and then you kind of let things go and I have to reacquire that skill. But music music's in my blood. It's my passion. And so it's natural for me to relax, unwind, turn off the business side of things and just pick up the guitar and plunk around, you know.

Speaker1:
Do you do you ever embark on writing your own music or do you like to play already existing music?

Speaker2:
Oh, my goodness, I'm. I'm just a copycat of all the other people who have done rather well with

Speaker1:
Absolutely nothing wrong with that whatsoever, I was just curious if you had written any original pieces that you're you're fond of. No, no inspiration to to go on that and just relax, learn, get better.

Speaker2:
Well, I, I did buy a book on songwriting, but I never did get very far with it.

Speaker1:
I mean, everything in itself is its own art, isn't it. Know, that's why they have that's why they have people that are only songwriters but not musicians, because maybe they haven't mastered the art of playing the music, but they're really good at writing it.

Speaker2:
The riches is in the niches, as we said.

Speaker1:
Yeah, there's actually a somewhat new show that's out. I don't know if you get it there. You're in southwestern British Columbia, correct?

Speaker2:
At the present time, physical location today. And it has been for a short while. I'm planning to travel soon, but yeah, that's where I am now.

Speaker1:
There's a really interesting show that's been out of, I guess, a couple of years. It's called Song Land. I don't know if you've heard of that. It's where they have very prominent some, ah, superstar musicians. One, two, three. There's four people on a panel kind of thing. And they bring on music writers and they will choose the winner of different music writers. They'll choose their their composition to include in one of their special guest, who's another superstar. Next album. Nice. Oh, my. Yeah. And they go it's it's really neat, really creative. They help craft their song, rewrite their songs sometimes in some ways they get a signed one of those people that are on the panel to help them. And, and then it's like a contest. It's awesome. Um, but they're the cool thing with that one. The interesting thing I found is these are songwriters and they come on and they perform their own music every single time. And I'm like, oh my God, this this person is so great. They should be the singer, the the the player, the guitar. They should be the the talent, not just the writer behind the scenes know. Yeah. The gosh, the talent. It's amazing but but there are those that specialize in one or the other and are better at it and end up that, that's their length. So it's cool.

Speaker2:
There are Elton John was such a person you could throw anything at him and he could turn it into a melody. So many.

Speaker1:
Just like. Anybody can throw their money at you and you can grow it for them.

Speaker2:
Oh, absolutely. That's what we do here.

Speaker1:
Speaking of that, we are at five minutes out. What I wanted to do is I did promise everyone that stayed on till the end that they would be able to enter for a wonderful, wonderful five night vacation, stay at a five star, a luxury resort. And it's a real simple to enter. And if it's OK with you, Raymond, I'm going to really quickly flash on the screen how they can do that. And then we'll come back to your giveaway prize in just a moment. That sound good?

Speaker2:
Absolutely.

Speaker1:
All right. So here we go. I'll put it up on the screen for you watching live. And that is all you need to do now. Now we give you permission to take your gaze away and actually type this in to a browser, into your phone. It needs to be on a Web browser. Ultimately, it can be on your phone. And that is enter this Web address and it's our WIP Forward Slash vacation, all lowercase, our whippy that I am for classification. And you basically go there. It's just a form. You'll fill that out and you are entered. You're officially entered as long as you have a valid email address, because that is how we were going to get back to the winner. And it's a random drawing. So go ahead and go there. Now enter your information and we will randomly selected winner and announce it and let you know how to get that prize if you're the winner. And it's really simple. It's really awesome. Many destinations to choose from. And again, this is all brought to us by the big insider secrets dot com. My buddy Jason West has made this available to us to give away every single show.

Speaker1:
It is phenomenal. Now back to the man of the hour, Mr. Raymond Cousins. We're getting close to the end, Raymond, before we before we announce your wonderful offer giveaway. It's free people. What I like to do is I like to ask every one of my guests one question, the same question, and the reason is as it became I realized how profound it became, I didn't realize it would be that way until I asked a second or third and a fourth. I thought, wow, there's something to this. And so it's really neat in so many different ways. It's powerful, it's profound. It's a little personal. And I just I am amazed at the responses. And so before we do that, though, real quick. Well, maybe not so quick, let's let's let them know what your giveaway is now so they can take advantage of that and go take care of this at this very moment and bring it up on the screen here. Go ahead and explain what this is to our viewers and who can qualify to get this

Speaker2:
Is your chance to spend an hour with me on a zoom and and take a look at your aspirations to grow your wealth and explain to you how the process is done, how very simple it is and how we can teach. We could teach this to a monkey. He could become a trained monkey. It's not hard, folks. You just need to know what to do, what order to do it in. But here's the part I am going to be assessing you during that time to see if you've got the potential to control your emotions and your mind, because that's 80 percent of a successful trader is mind and emotion control the other 20 percent, the learn skill. And so we spend a happy hour together. And at the end of it, if you think that's something you want to do, then we can certainly talk some more. But you will at least get some value out of it because you you will learn a few things you didn't know about money, how money works, the stock market, how the stock market works, all the stuff you need to be an educated investor and have success in your retirement.

Speaker1:
Right on and how many people are you limiting this to, if any?

Speaker2:
I mean, I didn't realize that we were going to do that, but let's say you're outnumbered. So what should we say 10?

Speaker1:
Ok, for the first 10, because I'm thinking one hour, there's only so many hours in Raymonds days and weeks.

Speaker2:
This is out of respect to

Speaker1:
You and not have you be on the phone the whole time instead of doing your hobbies, playing your guitar when you get the time to do it. So, yeah, so. So be quick about it. He's he's opening up to 10 people and you see the URL on the screen there and I put it in the comments section. If you didn't see that, then I'll just say it out loud. It's our IP that I am for coaching Dasch call all lowercase again. So our IP that I am for coaching Dasch call. I believe that's your scheduler. Kellingley scheduler. Just find the slot that's open. Make sure the time zone is correct. Make sure to double check that and then get get scheduled and do Raymond a favor and do yourself a favor. Ring true with your own commitment. And if you're going to do this and you should do this, every one of you should do this to find out more about the financial world, how a stock market works and learn something of value. Just be sure if you do sign up to show up. I mean, you've seen them, you've heard them look at this guy, does he look like a snake oil salesman? No. Does it sound like one? No. Does he sound like he will help you? Yes. So why not why not dig into the beautiful brain of Raymond Cousins and find out maybe there's a fit, maybe not. You can tell he's not a hard sell artist. He's just going to determine it's a two way street, by the way. You know, he's not he's not just looking to see if you think you're a fit. He's also looking to see if you're a fit for him.

Speaker1:
It's a two way street, and that's OK. There's no pressure. It's just have a chat, learn something. And at the end you'll either determine if you're a fit and go the next step. If you are if you're not is your friends, it's no big deal. But either way, you're going to get value from it. I know this from doing so many of these myself, from calling people like Raymond. It's it's a worthwhile hour of your time, especially when you have somebody like this guy on the side over here, Raymond Cousins, to chat with. My goodness. Come on. All right. We're near the end. We're actually a little bit past on time. That's OK. That's why I love this. We're not paying for studio time or anything like that. Let me clear that up the screen, the guest. So, Raymond, this question to to end the show with is it's really awesome. Here's the thing with it is there is no such thing. As a wrong answer, it doesn't exist. It's impossible, in fact, the only correct answer is yours. And quite honestly, that's the only thing that makes this personal. It's just unique to you. That's it. So it's not getting in your personal life or anything like that unless you want to make it that way with your answer. But if if it takes a moment or two to think of an answer, no worries. I mean, dead air time doesn't bother us because it's your answer. If it comes immediately, you'll know it. It doesn't matter how long it takes. So I wanted to take away all the any suspense that goes with it now that it's really built up, in all honesty. So are you ready?

Speaker2:
I'm ready.

Speaker1:
Of course you are. All right. Here we go. Raymond Cousins. How do you. Define. Success.

Speaker2:
I define it as helping as many people on the planet, which would include my own family, as many people on the planet as I can between now and however long I've got. That would be success for me.

Speaker1:
You know, it's coming. Oh, my goodness, Raymond Cousins, it's been an absolute supreme pleasure to have you on the show. I cannot tell you how thankful I am and grateful for you to stepping up and coming on the show, spending your valuable time, sharing your wisdom, your experience, your value for people to model and find true success in for giving a gift of your time of an hour for a free coaching call. I'll put that up one last time here because it's important for people to reach out and connect with you. Another way to connect with Raymond. So that's one example that I import coaching call. That's the best way to be honest. Do you even want to give out another way to connect with you? And you can if you want. You mentioned that earlier.

Speaker2:
Yes. My favorite social media is linked in and all you do is plug my name, Raymond Cousins, into the search bar in LinkedIn and it'll find me. And once you find your way there, how to get a hold of me is all over the place

Speaker1:
And very important. The spelling of your last name is Raymond Arawa Melendi. That one's pretty normal. Cousins is c o u z e n s.

Speaker2:
And that's right. A little bit of a French influence there I think possibly

Speaker1:
Is beautiful because it makes you unique. There are very few I don't know of any other. I didn't look for any other, but I've never seen that spelling of cousins before. And that's really cool. That's a that's a benefit for you.

Speaker2:
I hope so.

Speaker1:
All right, well, that is our show for tonight. Thank you again, Raymond. Can't wait to see who won that wonderful prize for the giveaway of the vacation day. And Raymond, if you will, let me know who wins your thing. Just out of curiosity, I'm curious who happens to

Speaker2:
Or

Speaker1:
You don't really want to be one of the first 10 to go schedule a call with them. There's a place to put it notes on that schedule or correct for the person to add notes. I think there is if

Speaker2:
There is believe there is is

Speaker1:
Just type in heard about this from the mind body business show, and that way we will know and they'll set his calendar by that the mind body in the show. Just enter that in the notes when you schedule your time to help Ramina to quantify how many people have come.

Speaker2:
And my phone number is on that page. Oh, perfect. My mobile phone number. So any technical glitches? Problems. Phone that number. Text that number. We'll get right back to you.

Speaker1:
Spoken like a true entrepreneur, a fallback method. I love and love it. All right, Raymond, thank you so much. On behalf of this amazing man, I am your host, Brian Kelly of the Mind Body Business Show. That is our show for tonight. We will be back again very, very soon. Go to the mind body business, show dotcom, scroll to the bottom, enter your information and you will get an automatic notification of our next live show. That's all use it for or not advertising anything on that. It's just to notify you to remind you that an episode is coming up with another phenomenal guest like this guy, Raymond Cousins. So until then, so long, everybody, and be blessed. Take care now.

Speaker2:
Thank you all.

Thank you, Brian. Thank you for tuning in to the Mind, Body and Soul podcast. W w w dot the mind body business show. My name is.

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