Special Guest Expert - Reed Goossens
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. boy oh boy, goodness gracious, ally, we have another amazing, amazing guest expert on to night. I cannot wait to introduce you to him. Amazing young man who comes by way of the land down Under. That's right. Australia some years ago, he made that big leap and moved to the United States. And we are blessed to have him here and i can't wait to introduce him to you.In the meantime, very briefly, The MIND BODY BUSINESS Show. What is that all about? Well, it's about the three pillars of success that I like to call em. I found out these three pillars, they're really patterns that I noticed in very successful people. So over the past decade or so, I began studying just successful people. What made them successful? What was it that, you know, they had the same things we have that they have access to everything we do, what makes them more successful than anyone else? And I found in studying over a decade that three areas kept trickling to the path to the top patterns. And of course, you didn't guess what those are mind. Mind is mind set. And that is about having a very powerful and more importantly, flexible mindset. Each and every successful person to a person that I studied has this and body. That means taking care of yourself literally, your physical body by exercising regularly and by intaking high nutrition food andric. And then there's business. Now business is multi, multi multifaceted. There are so many skill sets that are involved in a thriving, successful business like sales, marketing team building, systematizing, leadership. The good news is that you don't have to master every single one of those skills because of that last one that I mentioned leadership. Once you have mastered the skill of leadership, you can then delegate to other people who have those skill sets that you might lack in. Because let's face it, if you were to try to do all of them and master them all on your own, it could take literally more than a lifetime to do so. And so those are the three qualities of highly successful people. And on that note, one of the other high qualities of highly successful people is to a person I found they are also very avid readers. And to that end, I'd like to switch over to a brief segment I like to affectionately call bookmarks.
Announcer:
Bookmarks, born to read, bookmarks. Ready steady read bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, and there you see it, ReachYourPeakLibrary.com. And by the way, for those of you watching live and even those you watching afterward, even listening, it's very important that you stay with us here on the show while we are talking, because if you don't resist that temptation to run off and open up a browser tab and look at these resources on your own, if you don't resist that temptation, then you might miss something super valuable that our guests expert Reed Goossens has for you. And I would really hate for that happen. I've seen this happen multiple times while on physical stage, speaking from stage, and we're about to get to the part that probably will change most people's lives. And I see one or more person get up to go to the restroom like, oh, my gosh, they just missed out on probably the most incredible part of the presentation. And with Reid, I have no idea when it's coming, but I'll guarantee you it's coming and it's coming multiple times. It happens every single show value, value, value and life changing value at that. So stay with us. Instead of running off and clicking on things and typing in URL, bring up that old fashioned thing. Remember that thing? It's called a piece of paper. And the thing that goes with that? This one might really shock you. But remember this, it's called a pen, a writing instrument or a pencil. And of course, I'm fine with that. But definitely write notes, take notes and stay with us. Just write down the notes and don't run off to some far away land on the Internet and get too bogged down with trying to multitask.So, ReachYourPeakLibrary.com is something I had developed with you in mind. And I do not kid when I say that it is you, the business person, the entrepreneur, that is looking to achieve greater success no matter where you are today in your walk is to help you to achieve greater success. And I only started reading very avidly about 10 years ago, closer to 7, actually. I waited way too long to begin reading. But the good news is I began reading and reading voraciously. And so what I did is I compiled a list of books on this Web site. There's 40 on the site. There are far many more that I need to update it with. This is a good start. These are all books I personally read and every one of them to a book has had a profound impact on me, either in business or in personal life. And so that's why I assembled them here. So now for you, there's less guessing. You may have read many, maybe all of these. Some of you may have read all of these. The odds are there will be one or two that you haven't. And for some of you that haven't really started reading seriously, this is a great spot to start, because now you can go to a spot where you know that these books have been personally vetted by at least one other successful entrepreneur. And there's less guessing involved. The thing about successes, it's a lot about certainty. The more certainty you can have about going for something, the more you can put into it and the faster you can achieve those successful results. So I wanted to share that. That's a gift to you. Just click those buttons. They go to Amazon for you to purchase the books. Those are just there for you to have a resource. Your own online library. Compliments of my company. REACH YOUR PEAK. And speaking of peak, it's time to bring on. The one, the only the amazing. All right, I'll do in a minute. Here he comes.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. The one, the only Mr. Reed Goossens. How are you doing, Reed?
Reed Goossens:
Good Day mate. Thank you for having me on the show.
Brian Kelly:
Oh, man, I love it. Good day, mate. Here we go. Right off the top. He is pulling out the big guns with the beautiful Australian accent. I love it. I love it. I love it. So we're going to bring you on and formally introduce you in just a moment Reed, i apologize. But I want to back up for one second and remind everyone that if they stay on live to the very end, we will show you a way to win a five night stay at a five star luxury resort. Compliments of our wonderful sponsors. You see them up there in the corner, the big insider secrets. And this is an amazing vacation stay, because when you go, you are not going to be pulled aside and thrown into a room for half a day listening to a timeshare pitch. It is not that it is 100 percent a vacation stay and you are treated no different than a full paying guest. So I can't wait to give that out. We do this every single show. And now, without further ado, let's bring this gentleman on with respect and everything that he deserves in 2012. Reed Goossens quit his job in Australia and moved halfway across the globe to the United States to change his life and to chase a dream with limited funds, no investing experience and no credit. Reed went from purchasing a small duplex to growing his own real estate investing firm, Wildhorn Capital. I love these stories. Reed now syndicates large multi-million dollar deals across the U.S. and he has also achieve financial freedom and has taken control of life.And with that, I want to formally, officially introduce Mr. Reed Goossens again.
Reed Goossens:
I'm not backing back for the second time.
Brian Kelly:
It's like a circle. We just keep falling around. And so I love. All of this about your story, my gosh, I mean, here's what a perfect story for those of us that are native to the United States, that have lived here our whole lives. Now we have this gentleman that comes from across the pond or big pond with literally nothing. You could you could tell by the intro he had nothing. And he made it happen. He's living the dream. He's financially stable, he's doing it. He's done it. And I love this because it just provides so much hope for everyone else who has not yet achieved financial stability and security. And so, Reed, you know, that's a phenomenal bile. Gets us a great idea of where you come from, what you've done kind of on the physical level. And what I like to do is dove straight into the mind, you know, that big, beautiful brain of yours.
Brian Kelly:
I want to find out what it is that makes you and has made you as successful as you become, which is very successful in my mind and in many minds. And that's a very subjective topic in its own right. But what I want to find out read is when you get up in the morning, you know, being an entrepreneur isn't always easy. Every single day, there are things that we have to deal with. And to that end, it's it's vital to have a very solid and strong drive to be driven. And for you REED when you get up and you realize the days ahead of you and maybe, maybe it's a good day. Maybe it's not gonna be, you know, maybe you got to deal with some stuff in the beginning. But what is it for you that goes through your mind that you say, all right. Another day i can't wait to get at it? And what motivates you to the core?
Reed Goossens:
I think what motivates me to the core is a released for a lot of my decisions in the last 10, 10 years has been the fear of regret, Right. Giving things a crack, giving things a go. Learning to take a bet on yourself is definitely something that is innate to who I am. Is innate to the person that I've become and also the entrepreneur that I become. And so being comfortable with backing yourself and getting up in the morning and going, you've got this, you might not have the answers to where you want to go all or the doors you want to open. But the fact is, you know what? You know that you can do it. And that's just that's the thing that my whole shtick is when I'm on these shows is that I want to encourage people to know that they've got it within themselves to go off and be whoever they want to be. You know,the world is your literally your oyster. And, you know, my story is if some Aussie guy can come off across the world and achieve financial freedom by buying U.S. real estate with you know, you listed all the things that I had against me when I when I first started here then,so can you. And the only difference is, is the mindset. And then something that's so powerful within so many people who are successful is that, that there willingness to take a leap of faith and the willingness to back themselves, not knowing what the result might be. But I'd be OK with that. If you have to come back and you do, if you ultimately do fail, then you come back and you know, you rest on their laurels and you go back to whatever you were doing before. So that's really what gets me going in the morning, that the fact that I get to live my life the way I want to live it. It's been a lot of hard work getting to this point, but also the fact that I don't ever want to wake up when I'm 70 years of age and go, jeez, I wish I'd given that a go or wish I'd given that a crack, because the fear of regret is quite strong within me,so yeah absolutely.
Brian Kelly:
Absolutely Man, that's fantastic. You said so many things in that one second right there about, you know, that you worked very hard. And that's one point I want to really impart on everyone watching that. It takes diligence, it takes motivation, takes drive. Everything that REED was talking about that you've got to have all of these things and you've got to have perseverance above and beyond. And man, I'll tell you, there are times. Have you ever felt like quitting REED and just all of it.
Reed Goossens:
Of course, of course, of course. So I'll give you a story if you want to about perseverance. Like the first time I moved to the United States, I didn't have a job I needed to get out here or on on a holiday visa. And there was a visa available for Australians. But I had to go and get an actual job. And so what I did was I wrote down all the engineering companies in New York City that I thought had less than 50 people, because less than 50 people means I wouldn't have H.R. And that means that if you are H.R, those guys, those gatekeepers that see my resume and say, oh, he did, he wasn't educated here in United States in the bid. And so I went knocked on all these doors and tools. Someone said, yes. And it was so many. No, no, no, no, no, no. But that perseverance until someone says yes. And that old adage that Tony Robbins says, you change your story, you change your life. And I knew that one. Yes. Was gonna get me and opened that door to now living in the United States. And that is that that's all you got to rely on. You know that every time you have a NO in your life, it's one step closer to having a Yes. So, yeah.
Brian Kelly:
Oh, man, I'm glad you brought that up. The author of Go for No. And her name Escapes Me. Co-author is gonna be on the show coming up in August. I can't wait,similar topic. And that's the thing that a lot of people, I hope, understand to the core that. You know, there's so many opportunities out there today. Phenomenal, wonderful opportunities. And oftentimes people mistake these as get rich quick opportunities. And there really is no such thing that I've found that satisfies that, I just haven't no. And if you are told that there something like that, the odds are you'll be wasting your time with that. So just want to impart upon you that it's all about working hard, finding a mentor or a coach. Maybe REED or someone like him. That's very successful. That will take you by the hand and show you the ropes and know that this is a journey. It's not easy, right? It's gonna take some time and it's just a wonderful journey. It's so amazing that after going through all of these peaks and valleys, REED isn't it, isn't fulfilling when you've reached that point where you finally say, I think I think I made it to what I was looking for. And now how much higher can I go?
Reed Goossens:
Right? Well, you know, the whole thing that we're in society, we want to achieve things quickly. You spoke the get rich quick schemes. Anything that's worth building will take time. I know when I was first getting involved in real estate investing on a full time job, I was trying to decide hustle. I could, I couldn't actually leave my time job until I actually married my wife ,so I could get a green card. But there was times, those long weeks, you know, long, dark days where, you know, you spoke at Pilate's earlier on in the introduction in that way, like, I was prioritizing my business over, say, my my relationships with my wife or my health. And looking back, it's like, I'm glad i not necessarily glad i did it. But I made some mistakes on the way. There were some very tough times, like huge hours every single week in this massive today. But to get to that point where I can quit my day job and then go and be my own boss was really ultimate goal, the ultimate north star for the last 10 years. Em, but the true value is,that you can really overestimate what you achieve in a year. But you can underestimate what you can achieve in a decade. And I'm pick up the book. Richard Porter, speaking of books earlier on your library, the book which I put out if any of your listeners haven't read it, definitely picked that one up. And that changed my life so much in terms of that was back in 2009 and it set me on this course would I am today. Now, I had no idea a decade later I'd be sitting on a show talking to you about my quote unquote, success. But that's the beauty of what life is. It's the beauty that, you know, the last 10 years is the thing you see in so freaking awesome. The next 10 years are gonna be even better because I know that, you know, I can do it and I can back myself. So, yeah, I've just been loving the journey. And that's sometimes what we forget that the journey that you go embark on. It will take time. It will be hard. But if you don't have that right mindset on the front, you know, to know that it might take five, 10, 15 years to build something that you know, you can you can be proud of. You can have financial freedom. You can have your own time, freedom. Em, then you've got to. It gets hard when the days do get hard. You've got to know that go to their resolve that you got to keep on going because, you know, it's going to take a longer period of time than maybe what you initially thought out set out to do. So, yeah.
Brian Kelly:
And one thing I found key to doing that, to, sustaining to persevering is to have a very solid why to something that you would basically crawl over broken glass for a mile and you would do it to the end because of that why is so strong that no matter what knocks you back, you're going to keep forging ahead. And I can't stress enough the importance of that, because as an entrepreneur, you face many valleys every day,like pits. And there, like REED said, you know, I've been there, too. There are times you feel like throwing in the towel. I'm like, why am I doing this? My God, it's just so painful sometimes. And that's OK. That's part of the growth process. And,so one of the things I wondered REED. What's your advice to entrepreneurs out there who are trying to do everything right and are literally afraid of making mistakes along the way?
Reed Goossens:
It's the biggest,it's the biggest i think barrier to actually just getting off the fence and getting going, right. It's that fear of not knowing. Trust me, that is the one of the biggest muscles you've got to flex. This whole journey of what you embark on in life to go down and change your life and goes maybe start a business or trying to become an entrepreneur. There is going to be a lot of unknowns in that. And you have to be comfortable with knowing that, like what are these unknowns and playing them out in your mind and like, okay, if I fail at this, what is the alternative for me when I first move to the United States? It was like, you know, I really just had a vision to move here as an expert live for a couple of years and move back to Australia. And when I when I first moved here, I you know, that sort of three or four month period to get a job. Well, the worst case scenario was that if I didn't work out, I'd just be back on a plane or go back to Australia and get another engineering job and then if I'm okay with that. And that's the worst thing that can happen. Well, hey, you know, life's pretty fricking good, isn't it? So being comfortable with that being okay that you don't have all the answers or least you don't know what what the outcomes are going to be. You have to get very good at at least surrendering to that and giving yourself permission to go move forward, not knowing what the next or the final step might be or the outcome might be. But the fact that you're putting one foot in front the other and taking action is the success in which you're getting it going. And because at the end of a day, it might fail, it might go belly up, but you have to be okay with that. And that's the beauty and the sacrifice we make as entrepreneurs, building our businesses in part, paving our way, forging our way through life as entrepreneurs to enjoy the journey, because the journey is part of what the success is all about when you do eventually quote-unquote reach the top. So, yeah
Brian Kelly:
Yeah I love it. And Steve Harvey actually wrote a book about Jump where he's talking about, you know, taking that leap of faith. And again, you could hit the you could hit the cliff on the way down and bounce off of it. But, you know, there's that that chord you can pull on. A parachute will be there. And I will land safely. It's just about, it is about taking risk. They're calculated risks you're doing with your eyes wide open. It's getting over the resistance, the hesitation to just say yes when you know it's right. And you have all these little voices. I like to think of those little devils that pop up on the cartoons and they've given you all this bad advice saying, no, you can't do it. And all the negative things that come, those are your limiting beliefs that are cropping up. And it's a beautiful thing when you're able to just kind of smack them off your shoulder and say, I'm going forward and I'm not going to analyze the situation too heavily. I'm going to make a decision just to go forward. I can't tell you. Reed When I began learning to do that and started doing it, then things changed fast in a great way. Right. Right. And it was it was a scary hell. Yes. But now, looking back, I love it. I do it over and over. Go ahead.
Reed Goossens:
No, I was just gonna add that it seemed like a mental push up. Right. When you do test that boundary and you get to that edge and you think, jeez, I can't jump, but you do maybe do it, you know, a small thing, you change jobs or you move cities or you just maybe get a new heck at it, I don't know what it might be, but that's sort of that scaredness that you have. You got to test it every day and you get used to pushing those boundaries. When you get used to pushing that boundary, it's like a mental push up. You know, you're okay. I'm here again, feeling uncomfortable. But let's go forward because I know it's the right thing, because my gut is telling me to go forward, not necessary my brain, which is the reptilian brain. It's going, hey, don't do that. You know, you're gonna get hit those cliffs on the way down. So, yeah, it's listening to a little bit more of the gut and knowing that you can move forward.So Yeah
Brian Kelly:
I like to say the voice of reason. Isn't always, ah Yeah. It is like a learned trait. You know, if you want to get in a habit of doing and again, find a mentor to help you with that. There are a great mind processes you can go through. Like I have called Neuro Linguistic Programing NLP for short that have literally changed my life. And I don't say that lately about anything that really helped push you to get you going. And on the path of a Reed Goossens faster than you could ever imagine. I kid you not. And it's all about the mind. Everything we have today, anything we've achieved is 100 percent our own fault. It's up to us. We made the decisions. We let others control us. I'm talking about myself as well here. So there's no finger pointing going on here. Where you are today is 100 percent your costs. You are the reason you are where you are at today. When would now be the right time to change what's going on in that beautiful brain of yours for the better so that you can achieve greatness like REED and, you know, have a great accent like him too?
Reed/Brian:
You can also learn that as well. So he has acting school as well.
Brian Kelly:
So one of the three of mine we've been we've been hammer on mine. But it is that important and I appreciate you taking that much time REED to hammer on it because it is the foundation of our success or lack thereof. In my humble opinion. And let's move into a body. You look pretty fit from Australia. You're not in your prime youth years anymore, but you don't look like you're out of those years. So that means you're taking care of yourself. So for you. How has it impacted you to take care of yourself from a physical stand-point? How is it impacted you both on a business level and even on a personal level?
Reed Goossens:
So being physically active and fit, growing up, my dad for the longest period time wanted me to stay in team sports and that sort of built leadership, but it also built grit. Being in teams politics by rugby, growing up, surfing, being physical in my daily life is so important. And those lessons that you learn from playing team sports when you're young is sort of is ingrained in you to when you get older to know that I need to. If I don't work out for a day or two, I start to get a little stir crazy. I nearly use today in my mid thirties. I use working out as sort of my anchor just to help start the day. So I use it like a nearly like a meditation. And that's come from years since I was a little kid doing things repetitively, being part of team sports, going to training. The feeling that you get when you push yourself off the ground and go make another tackle or you're so exhausted, left everything out on the field and that there helps with the subconscious. We talk about mind before, but being physically active is really important for me. And if I don't have it in my day, I feel like I'm not on the straight and narrow if that makes sense, since it's a physical activity, whether it's running or swimming or surfing or going to gym or yoga, whatever you do for me at least is something that I have to do as a ritual every single day and every single week.
Brian Kelly:
It's amazing when you don't notice it. You feel it. You sense it. You got to have it. It's almost like the best addiction you could ever develop. Right? And the side effects are incredible.
Reed Goossens:
It's incredible. And I think it allows you to have that. Alot of people saw that morning, morning miracles and that sort of stuff. But I'm definitely, I can't work out at the end of the day, or at least I've tried to. I was too tired physically. But in the mornings I get up and I can, you know, eat that green tree frog or whatever, whatever that saying is. You get it done in the mornings, you sweat, you work at hard, and then that's done for the day and you can get on with your day back into the business side, which is super important to start the day off on the right foot.
Brian Kelly:
You mentioned a word when you were describing. Playing sports. And that was repetition. Mm hmm. And I often use that and when it comes to business and I always say repetition is the key to mastery. And I think it's true in anything. Think of the greatest athletes on the planet like Michael Jordan, Kobe Bryant and the like, that, you know, they just repeated and practice over and over and over the same shot over. And then they move to another one and do hundreds and thousands of shots from another practice dribbling over and over and over. So is it any different on a business front read or are we OK? We just do it once and we're good?
Reed Goossens:
No, it again goes back to that trained repetition brings around a sort of in eight seconds, seven, sixth or seventh sense, you know, like you do something consistently on a daily basis. If you when you don't do it from a to be working out or meditation or going for a walk or having that particular orange juice you like of a morning, that repetition starts to build in the subconscious. And so you'll, when you don't do it you crave it because you want to get it done. That thing today that I really, really I usually do and I feel off in my days off for some reason. So repetition helps with, with, with the day, you know, starting the day if you do it in the mornings or helps with a goal towards the end of the night, not if you're doing it in the evenings, but it helps you make sure that you are on track towards your goals because you do things over and over again. It becomes part of who you are, becomes part of your DNA, and then you can go out and be successful day in day out because you're doing these small repetitive motions or tasks or certain things in the day that you need to do. And if you do that repetitively over a long period time, it will start moving the needle towards your goals. So, yeah.
Brian Kelly:
And a key there is be careful what you choose to do repetitively. And I would venture to argue, not argue, but state that if a person out there is not successful today, as they are currently not making the choices that are serving them the best. And all you have to do is change your choices. Maybe instead of grabbing that donut, grab an apple and just stock quick that simple. Maybe instead of watching TV, pull out a book from RichardPeaklibrary.com and read it, you can listen to it on Audible. I was reading last night sitting with my wife she's watching the show on TV. I just want to be next to her. I don't care what we're doing. She like to watch the show and I was reading next to her. Just change your habits. What are you doing repetitively? Because that is I mean, we all do things by repetition. Humans are of that nature. And so all that means is maybe new change. And if you're not at a level of success that you wish to be, that you deserve to be, then that's probably the reason that you haven't picked the right things to repeat over and over. And someone like REED or even myself can help you with that. But again, what would now be the right time to change that cycle or pattern of repetition that's going on right now? And if you're already crushing it, fantastic. Now go help and serve others. Yes, Yes. Hey, you Fat Cohen. I hope I said your first name, right? She's on LinkedIn. Thanks for coming in. I appreciate you for being here. Now, speaking of business, the third pillar of success in so many skill sets that are necessary to run a business and master the business. I wanted to touch more about what you do yourself, Reese, as a business. What is it? At a detailed level, you talked about real estate. We talked about a little bit. But I think what you have is quite an ingenious model for others to follow and or to get involved with you. So if you don't mind, tell me and our viewers, what is Wildhorn Capital all about? What do you guys do?
Reed Goossens:
Yeah, well, so we buy large commercial assets, typically apartment buildings. And we say we my business partner and I, we invite or allow investors to come on board and partner with us on these deals. So the analogy that I always like to use is it's called real estate syndication, but the analogy I use is like an airplane, right. So, if I Reed Goossens goes and try and hire a Boeing 747 and I can't do it now because of covid, but if I possibly have to go at high-power myself and get from New York to L.A., it would cost me a lot of money as an individual. However, if I go and split the cost with hiring that Boeing 747 with other folks, I can, you know, we can all get from point A to point B, which in our case in real estate is going from having investing money to having a good return on investment, which is point B, we can all share the cost like the plane analogy. We'll have a captain, the co-pilot, which is usually my business partner, and I have people sitting in first class, which might be people who have helped the deal come together. They might have found the deal that we might have underwritten the deal together and then everyone back and Coach is enjoying in-flight entertainment and they're enjoying the ride of being in this Boeing 747, but they've only paid a portion of the cost. And so really, we just pull investors money together. We go out and buy larger assets that we can't take down on our own. And so it is called real estate syndication or OPM, other people's money. And you can apply syndication to any business, you know, any business that needs funding. And really, it's people who don't have the time or the energy to go out and find what I call crack in real estate deals, partnering with business owners like myself, which happens to be in the world of real estate. And we formed partnership together. And so overall, real estate syndication, we have about a while home. We have nearly 2000 units, about a quarter billion dollars of assets under management. And we buying, we currently buy distressed assets. We currently bring them with you face-lift and we increase the cash flow of the asset. And through that, we're able to increase the value of the asset. And the investors along all this period of time, and not lifting a finger. And they're enjoying the benefits of having a cash flowing asset. They're involved in real estate and they can, their money is growing for them. They're getting cash flow along the way. And then we try to grow their money over a period of atleast three to five years. And then we have we usually sell the asset and then they get a good return on their money and everyone's happy and we try and rinse and repeat that over again. So, yeah, that's really in a nutshell what we do at Wildhorn capital.
Brian Kelly:
And one of the things that is so genius about this business model and in my humble opinion, is that you, the ring leader, so to speak. You have skin in the game yourself. Correct. You're investing in the same properties as those that you're bringing with you. I love that analogy of the airplane. That was beautiful of you know, even people in coach,they can rest assured the captain in the front doesn't want that plane to dive and go to hell. It wants it to reach its destination land. And everybody kissed the ground out of gratitude. And I love that, because since you have skin in the game, that really is so different than someone who throws money at an investment in stocks. And so the broker takes the money, earns their commission really could care less if, I'm sure some do care if it goes well or not, because they earned their money. They're done with you. You have a vested interest in seeing this through and making sure you did all of the upfront work that was necessary to determine if you felt this was gonna be a good investment or you wouldn't have done it yourself. Right. Because you would lose money and now you're bringing people with you. I think this is genius because as a person, you know, that would be sitting in first class or coach, I think. And this is awesome. You know, he's got our goodwill it at the front of his mind because our goodwill is his goodwill.
Reed Goossens:
What's also reputation right at my business is my brand, my personal brand. People invest in me first and foremost. And now they actually invest in the deal secondarily. So when I was starting in this business, I had to show people that I knew what I was doing. I had a background in structural engineering that people could trust me. And that's when whenever you go out and raise capital from other people to start whatever the business might be, people are going to invest in you first and foremost. You need to come with professionals and you need to come to great pitching you to come. Make sure that you have a great idea or you've found a really great crack deal. If you're a real estate and show the investors all the different scenarios, it can happen and why they would want to invest alongside you. And at the end, you're not asking them for money. You're offering them an opportunity to invest their hard earned cash, that they don't have the time or the energy to go out and find better deals than just putting their money in the stock market. So really it again goes back to reputation, which is from me first and foremost. And people are investing in major, you know, giving me the I'm the custodian of the capital. And I want to make sure that I do a good bloody job of it. So, yeah.
Brian Kelly:
So what's the typical point of liquidity if that's the right term? Like how long? What is an average investment? Three years,is it three months?
Reed Goossens:
It's typically three to five years,it depends. These are longer hold assets. You're investing in a hard asset, you know. I like investing the stock market. It's not it's a paper asset, but it's very liquid. Right? In real estate, it's a hard asset and it's . So you're really investing your time and funds. You're investing excess cash that you want to grow over a period of time. And that's typically between three to five years. Every quarter, investors get cash flow from the asset or dividends and then they own profits. Once we share the asset, or sell the asset if i should say, whenever that might be at five, six, seven years time. So it is a longer term play. But again, with all investing, you should be investing it's no get which rich quick. You need to be investing for the long term. And we're in the business of planting seeds and hopefully those seeds grow into oak trees and we can all sit under the shade one day in the future. So, yeah.
Brian Kelly:
I resonate with that. I mean, I have no problem with it being a long term play because if it's not, then I would have question marks over the top of my head right now, literally. Right. And a red flag waving on top of that. And the thing is, that's the way it works in the real world with business as well, Right?. In fact, I'm trying remember the gentleman's name, but a very prominent gentleman made a statement about just podcasting. You know, podcasting is the rage. The audio version where people just interview recorded and then put it up on a podcast later and many people are jumping on that bandwagon. And he said so properly and aptly and I know this because I've been doing this show nearly two years and I had one prior to this several years ago before Facebook even existed. You can imagine that. But here he made a statement that if you're not going to commit 100 percent consistently for two years minimum, then his recommendation was do not even get started. Right. And I wanted to reach out and shake his hand and say thank you, because I have been down this path. And I know that that is very true. And it could take longer than two years if you're not going about it the right way. So anything like you said, anything that's in life that's worthy is going to take time. We have Alize from the Philippines. Welcome Alize International Show, The MIND BODY BUSINESS Show. I love it. Thank you so much for coming on saying hi. Appreciate you and everyone on LinkedIn and appreciate you as well. I'm loving this conversation because here's what I've learned on this show REED. It doesn't matter what people do with their coaches if they own a fitness studio, if they're in real estate. The keys to success are always the same, correct!! Every single time. I get the most out of the show than anybody because it's like hammering it hard into my being, I will never let go of knowing what the keys are to success. And by that, because of that, I've been able to achieve great success on my own. Right. And that's all you have to do. Ladies and gentlemen, this is the whole purpose of the show. Listen to this man and then model him. I was gonna say copy model, fancy work for copy and the reason I hesitated on copy growing up. You tell me read if you're in like the equivalent of grade school back in the day in Australia. And if you're taking a test and you're scribbling on your tests and you're your mate next to you is, you know, does really good on tests and you happen to look over there to see what their answers were. Would that be okay by the teacher?
Reed Goossens:
Well, it's hard to say at that stage, yes. But I've definitely learnt that abundance of mindset is really important. So sharing. You could copy me. Go ahead. You know, try and emulate what I'm doing, what I've done, and you're gonna come up with slightly different results. That's okay Right?. But you know, being I'm okay people wanted a copy because, they never gonna be exactly me Reed Goossens because it's my story, my life you know. You're not gonna be exactly Brian Kelly looking to do exactly the same way. But you got to take the tips and advice that we give on these sorts of shows and in the books that Brian's recommended to and go and do something with it because it's you can copy it, but you can have a different outcome ultimately because a different person.
Brian Kelly:
And the thing I was driving is copy back then had a negative connotation because we think of going back to school where you should never copy. That's cheating, Right?. And then as we become adults, that's the very thing you need to do to become successful. And that is to find somebody that has achieved a level of success that you desire and then model them. So that's why I use the word model, basically follow their patterns, copy as copy what works. It doesn't mean become a clone of them. My God, that is scary. If there was another one out there, I wouldn't go on at all. It's about doing what they do, all you have to so here it is. It's like a recipe book. You have a recipe for a cake. I've never made a cake in my life. I'm not getting. And it will display the ingredients. I can go by those, Good. I know how to do that. I have an oven. I know to turn the dial to a certain number. I know I can put these ingredients. I just follow the recipe, the step by step instructions. I'm pretty certain the outcome will be pretty successful if I follow them to a tee and with business is no different. If you have a recipe for success like this gentleman. Then I have to follow the recipe and your certainty of knowing that you're going to come out the other side with something better than you had when you started is ninety nine point nine percent. If you just follow the instructions, if you just follow someone else who's achieved that level of success, you desire and deserve, then that's all there is to it. I make it sound simple. It's not, but that gives you the certainty and the path to follow. Instead of trying to do it yourself and reinvent the wheel with so many, including yours, truly have done for years. So, that's my soul box moment.But, you know if you agree.
Reed Goossens:
I completely agree. I think that we get to back to the mindset thing we get to over analysis paralysis. We we get in our own head, you know that saying you're getting your own head because you constantly churning over the options of what's going to happen if I take this and for people to think what happens if it fails? What happens if my kids don't respect me or I get laughed at, you know, like is all these things. And again, the reptilian brain of just like I'm too afraid to put myself out there. I'm too afraid to take that next leap of faith. That is all the things that are going to hold you back in life, that you're not going to then look back and think, jeez, even though I did have a go at it. Even if it did fail. It's okay. You like. Because if in fact, you gave it a go, and that's for me as a person, you know, as a person. I like uncertainty and I like the fact that I'm driven by, you know, fear of missing out or the fear of not giving it a go or the fear of regret. So we have we all have the same issues and we're not we're nothing different. So, Yeah
Brian Kelly:
And that's why entrepreneurship is not for everybody. No, it's not. I'm also driven by that uncertainty factor, because with the flexibility that we've learned over the years and the problem solving skills and everything else, we know that it's just it's nothing more than a challenge that we are going to succeed at. Correct. Already a done deal. It's just that the thrill of the process of getting there.
Yes. And that's the process of enjoying the journey, right? Exactly. Yeah. And so. Yeah. My goodness. Where are we separated at birth somehow and got pulled over to Australia and different brother from another mother, Right?. And I'm the much older twin, you know, but. Oh, goodness. It's a lot of fun.
Brian Kelly:
OK, On the business aspect, there is one that I love to ask a question I love to ask. It is I am so deeply curious about this genuinely for each of my guest that comes on, because there's this thing called marketing that we must all, if we don't succeed at marketing and we have no business, period. It is the lifeblood of our business is getting eyeballs to what we do. Getting up ears to what we do to getting exposure is what it comes down to. And to date, I know you've probably gone through multiple if you're anything like me, you've gone through multiple different avenues of marketing. There's so many different ways to market. There's direct mail, there's social media advertising, paid ads, there's newspaper ad. It just goes on and on and on. There's life shows. What has been to date for you REED the most successful form of marketing for your business?
Reed Goossens:
My podcast. One hundred percent. Wow. It's been going on for 2 1/2 years to it. I've junior episodes interviewed everyone about the world of real estate, business, real estate you can talk about in four and half years. But over time we now you know, build it too into a true entrepreneurs, business owners and CEO's who build something from nothing. But the thing was, when I first started that it was taking again another better myself. And get honest, I'm a structural engineer. I'm a very black and white. Brian, I had this creativity thing going on but is backing myself that I had a story to tell. And having a story to tell is really important to help you with your marketing message, to help you attract the right type of folk to what you want to do business with, Right?. Not everyone is going to like your story. Not everyone's gonna resonate with you, not everyone and that's Okay, but that's use your story in order to attract the right type of people and we'll attract that you want to do business with, right? Because that is what ultimately we want to do. We don't do business with excuse my language, dickheads. We wanted a business people that like and think like us. Right? So having a good story is what will attract people to you. And the statement I said before about my investment company, people investment, me and Phil first and foremost will interest me because they like me. They like and trust me, they like my story. They like what I have to say. They understand that I'm down to earth. They understand that you know, I'm trustworthy and I'm transparent. All those things have come through my story, through my podcast, through talking with other entrepreneurs about their journey, having yearns or will yarning industry, which is just conversations. And those are the little tidbits in providing information via a podcast that can help people get comfortable with who I am and want to ultimately invest with me down the line. So Yeah
Brian Kelly:
Totally resonate 100 percent with that as you and I were talking just before we started the show. That is right down the same path that, you know, for me, the same thing. The show coming up on two years and I didn't know this would happen, but it became an amazing lead magnet. People are coming out of the woodwork asking me to help them to do what I do. And it's amazing. And it's mind-blowing and it's phenomenal and it works. If you just stay consistent, persistent, I mean, for years on a podcast. That's so you've surpassed the two. Now everybody can listen in and understand. It takes commitment and it takes. Yeah.
Reed Goossens:
Here's the other thing I'll say to that. Not only does it take commitment, but now it's acts for me. And I'm sure like your podcast and your show acts for you. Is that you get to talk to the best in the business. I'm not trying to move on, but I get to talk to the best in the business. And I'm on the same wavelength. Right. And nearly acts like a coach. It really acts like I can ask questions of the guests that I interview about specific topics or tips about how they've done certain things in their business. And I'll be a reset. We're to retain that information in order to use it in my own business. So it really is it comes to me like I know where I sometimes jump off my podcast. My wife's like, have you just taken drugs? Like, no, I've just been on this awesome podcast talking about these cool things because I've been on the same wavelength. But back to sort of the advice for the listeners is that your goal should be not necessarily to be the next Tony Robbins right? or to be the next Brian Kelly. It is to be a key person of influence or personal influence in your sphere. So people come to you first when you're the top of mind. And so, like, again, I'm a real estate investor. You may never have heard me. You probably never heard of me. But the fact is, I got six or seven hundred people following me. And never heard of me, they love what I do and I love the content I put out. And that's all I need to grow my business, Right?. And I've got six or seven other investors that want to invest in every single deal that I want to do. What are your six and seven hundred people, followers who are your tribe that love everything you say and everything you do? And they will buy things from you. Whatever your widget is open. Come and use your services. And I invest with you, whatever that might be. But it all happens through creating good story and leading with education, which is really, really important, which is what you do on the show, which is what I do on my show. And people can use that education to help to get to know you, but also to help maybe better themselves. Look, we're talking about right now with the mind in the business and in the body. So all these things put into a put back into the recipe analogy. You boil up a big soup and you gotta stick with it. And it turns out to be an incredible thing. And I get to meet incredible people like yourself BRIAN each and every day, which is freaking awesome.
Brian Kelly:
So it's a tasty soup, I got to tell you. That's good. I'm tasting it all. Just tastes so good, man. So much great stuff in your soul, right? There's so much more than. What people would perceive on the surface of benefits from having your own show or podcast. And you're so right. I have learned in a measurable amount of great things from my past guests, one I implemented in my business shortly after we actually did this show. And it was from a gentleman who talked about how he interviewed people. He required that they submit each applicants submit a video of themselves telling its company why they deserve to be his next employee. This is genius. And so I implemented this and I put it at the end of my application form and it's all automated, as you know, REED. I like automation and, they must submit that video within three days of completing the application form or my system automatically kicks them out and tells them, sorry, you don't fit. And I worry about it. I'm done. I may not even know they came through the system. It's OK with me. Those that do go through read holy moly, the highest quality I've ever seen ever. It is One tip that I got from having a guest like yourself, you know the most incredible value. And oh, we have a wonderful. I love this question coming up. It's right down the right down the strike zone here of podcasts. Jason Anderson, who was just a guest on the show, How You Don't Jason says, what's your strategy for getting the right kind of podcast guests? That is a great question.
Brian/Reed:
For me, REED yes, for you in the beginning, it was just my mom and my grandma listening to me, so I would try to get everyone, everyone, everyone i was trying to get as many people on the show as possible. But obviously the big thing, obviously maybe not obvious is to try and get other bigger names that you are the know will have a direct contact through that can get on the show. So that can you can say, hey, I've had X, Y, Z on the show. And then that means that the next person you pitched that being being guest that way. Oh, that person was on the show. Okay. Oh, come on the show now. Four years later, I've got to fend off people with a stick because and I've had to put, you know, like you sell for the videos off to put certain criteria in place, because I don't just want to talk to the average newbie. I love the newbie story and stuff. But sometimes when you want to take your podcast to the next level, you need a better quality of guest who's gonna be able to have a conversation, who's articulate and not you.
Reed Goossens:
Sometimes when you don't have that vetting process, things can slip through the cracks. So, now I work with a couple of really handy podcast ballet is one company that I use quite a lot and I say no to a lot of people because I don't meet a certain criteria. I'm has also developed my own sort of little system of making sure I'm getting the right people. For people to be able to get on my show right now you have to have being managing or owning over a million dollars worth of real estate or more because that's just the limit or revenue in a business, because I know at least if you got to that point, you will get some skins on your knees. You would have had some sort of trials and tribulations. So you've got a little bit more of a good story to tell. Back to that story. So, yeah, it's a work in progress and I'm sure in years to come, I'll have a different process.
So, yeah, I guess the question is a great strategy. Did you say podcast, L.A. podcast? Valet. Valet. Yeah.
Brian Kelly:
I love to learn these new resources I use something called podcast guests, but like you, I don't need anymore for Call away to August. Jason knows my strategy and I'm more than happy to share it with folks. And that is. And you'll be privy to this read after the show's over. Is that I ask each guest after the show is over for a referrals. Typically, I don't charge anybody to appear on the show, even though it is broadcast streaming 7 platforms simultaneously. Twenty five podcasts by the end of tonight. It will be on twenty five podcasts platforms. i-Tunes, Spotify,you name them. It's in there, even Pandora the music app. I heart radio and elsewhere all over the place. And all I ask is for three things or one thing in return, and that is three referrals. And I give it like this. That person, you know personally that is either as successful or even more successful than you are. If you can imagine, that's a little humor in there. And then three you think might possibly be interested in coming on the show. They want to absolutely say yes. And if they do that, I will give them a gift in return. And that's it. And that's my strategy. And it's worked phenomenally, because now I've got someone like you and the bar keeps going up, up, up, up. I don't go any higher than you REED, but I'm going to reach for it.
Still about a walk out of the room with my big head right now.
Brian Kelly:
And you know, the funny thing is I start out the same way you did. I also interviewed your grandmother and parents. I'm sure they're just as good, right? They told me I was a better host, but, you know, good grammar. Got it. No kidding. Totally. Love is. Holy smokes, six. We are getting close to the end. I love this. So it sounds like you used to work at a J-O-B for a corporation at someone. Now, looking back, if you could put it in one word. How would you characterize yourself? How would you characterize your life? As an entrepreneur, in one word.
Reed Goossens:
As one word, how would I characterize my life? I would characterize my life in others. This is, I'm just trying to buy more time here to think about it. Is incredible is a word that comes to mind, but I think it's gotta be more than just incredible. It is game changing. I think that's really two was it's really game changing in terms of the way I even view the world right now. Like the journey that you go on about learning about the business, the real estate and how you value assets and how, you know, create value from thin air. That is now, I can apply those adages too busy to not even real estate business, just to other businesses and to other opportunities. And so the blinkers kind of come off. So, the game changing is that the blinkers do come off and you realize that you sort of were looking at a soapbox like this and then all of a sudden they fall away. And honestly, the world is literally your oyster. And no matter where you walky is, it's a goldmine. There's an opportunity over. There is an opportunity. They probably have that. What I have now is that you get the shiny object syndrome, right?. You go to you. There's too many opportunities, you see. So you got to be, you know, an inch wide and a mile deep in terms of your expertise. But it's game changing, I think has been great. I love it
Brian Kelly:
I've heard a lot of great words on that liberation, freedom. Yeah. And all of them are I think are correct. You know, there isn't. That's not correct. It's very personal, too. Exactly. Yeah. You know, for others, it could be, you know, mind numbing or crushing. Well, depends on where you're at in your life, Yes. And if those are terms you're using to describe it, you may want to consider something else, to be honest. Because even through the tough times, you need to maintain that positive, forward driven attitude in my humble opinion, goodness sake, we're coming up at the end here REED and i don't like this time, but we must cross that bridge. And there's one final question that I love to ask every guest that's come on this show. It's a very deep question and i love how you are searching for an answer. For the last one, you may do the same for this one, too. And that's OK. Just know it's okay. It's kind of deep, it's very personal, not deep personal. But, you know what i mean, it's unique to each individual,how's that in a personal way. Before we do that, before I ask you that final question. I did promise those who stayed on to the end one special thing, and that was how to enter to win five nights stay at a five star luxury resort. And this is coming to us, compliments of the BIG INSIDER SECRETS. Wonderful company, a dear friend of mine who heads up that company who has offered this to our show, and we do it every single week. So you now have both REED and my permission to grab this thing called a cell phone, if you're not already watching on it and bring up your texting app and to enter all you need to do. Is when you want to type in the person you're gonna text to instead type that phone number, type in 661-535-1624 and now and where you would actually enter your message, maybe an emoji or two. No emojis here, just type in the word peak P-E-A-K and then tap on that little send icon again. You want to send this to the number 661- 5351-624 and then type in the word peak P-E-A-K.
Brian Kelly:
Send that text message off right now. We will randomly select a winner and we will announce it by texting you back. We will gather your information and then we'll also shout you from the rooftops on social media platforms and say congratulations. And now all of your friends will be envious that you are going to be the first one traveling outside of your hometown once this whole thing lifts. Isn't that amazing? All right. So you've had time to mull it over now REED. I'm sure the curiosity has, i see a sweat bead on the head.
Reed Goossens:
It's getting there, its; getting there
Brian Kelly:
So here's the thing with this question. There is no such thing as a wrong answer when it comes down good. And it's just the opposite for you REED, the only correct answer is yours because it's unique to you, That's cool?. Let's do it. We're gonna close with this question, but stick with us because I'm going to let everybody in on how to contact this amazing dude right here. So maybe you can have a chat and see if there's some way you could work with him and invest with him or learn from him. All right. So before we do that, though. Here we go. Reed Goossens, how do you define Success?.
Reed Goossens:
How do I have to find success? I resonate with a with a with a quote that's not mine. I think it is, Mr. Robbins, the T Robbins that is in that. That is really my definition of success is around,what I exchange time for, Right?. Time is an asset I never get can get back. So doing ''what I want when I want with whom I want as much as I want is the definition of success for me in my life today''. And what really drives me. Because I really want to life by design. The reason I got into business is to not exchange time for money. I want to live my life on my terms. So that quote from Tony Robbins is really one that resonates with me and still is my North Star today.
Brian Kelly:
Oh, I love that still my North Star. This is awesome and that's a phenomenal answer. Here's the really cool thing right REED. I have done this where we're approaching 100 shows or somewhere around there. And no two people have answered that the same way like identically. The other part is because of the level of success that my guests have. No one ever mentions or focuses on the primary part of success having anything to do with money. No one did mention money, but it was because money liberated him to do what you just said. So it wasn't the end. It was a means to the end, right? Right. And please recognize everyone watching, listening. Money is important. If you don't put importance on money, then you will not succeed. It is that simple. It must be important in your life. It's just not the most important aspect. As I have been interviewing many people like REED, none of them focus on money as being their definition of success. And you'll go through this. You'll go through the different stages in the beginning. It's more of a scarcity mentality. I've been there, REED it's been there. And money is more in our focus. And because we need it to build and to grow. And then as we grow, we look at how do I serve more people, help more people. How do I free myself to do what I want, when I want where I want everything to set. And so it's amazing. I love asking that question. So before we call it a night, I wanted to open it up for you REED real quickly to say, how can folks get a hold of you're going to pull up your website while I do that and turn it over to you, my man.
Reed Goossens:
The quickest way to get in contact with me, head to my website ReedGoossens.com. You can probably see it on the screen. There is an invest with me tab. A button, i should say Or work with me button, Click on either one of those it can get directly to my inbox. If you ever are coming through a line, you want to meet up for a beer or coffee or just talk shop. You can email me at [email protected]. Give me a little bit of a heads up before you come and make it happen.
Brian Kelly:
A heads up. Come on. I just want drop in. I mean, gotta find out where you are to begin with exactly. Fantastic. So yeah, definitely reach out to REED and look at what options are available to you if you don't want to take yourself down that path of learning how to invest in properties. Why do that when you can leverage the brilliance of REED and his team and the other investors that are going along with us so you won't be alone ,that's another great thing about it. I just think it's a genius concept. I just love it, it's fantastic. And I appreciate you REED for spending all this time with us tonight, us getting the word out about success and how to achieve it, how to model it. What are the aspects that are necessary? And you've hit them all and you've got them all. And there's an obvious reason why you are where you are today. So I just appreciate you, my friend. And I can't wait to meet you in person once this whole thing lifts because I'm not too far away from you geographically. So it'll be fun.
Reed Goossens:
Awesome man. I thank you so much for having me on the show. It's a real pleasure and honor to come on such a very professionally run show, i must add you to a cracking job. So well done big fella.
Brian Kelly:
Cracking. Oh man, I love that term. That must be Australian. It is, give it a crack. I love it. Cracky, cracky. Yeah, exactly right. Alright and we like to have fun, too. That's another thing I'll part with on this show is don't forget to have fun in life. I mean, what what is life worth living if you can't have fun or if you don't have fun. So make sure you have fun along the way. Don't take everything so seriously. You know, there's a time for being serious. And I have told my kids this many times and that time is rare. In my opinion, have a good time. Enjoy life. Be serious when you need to grow your business. Definitely, and then enjoy it. Enjoy it with your family, your friends, your colleagues and people like this guy. Where I'm going to have coffee with really soon. All right. On behalf of this amazing gentleman, Reed Goossens, and this is Brian Kelly, your host of The MIND BODY BUSINESS Show. We will see you again next week. Until then. Be blessed, everyone. So are my guys.
Announcer:
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Reed Goossens
In 2012, Reed quit his job in Australia and moved halfway across the globe to the US to change his life, and to chase a dream. With limited funds, no investing experience, and no credit, Reed went from purchasing a small duplex to growing his own real estate investment firm, Wildhorn Capital. Reed now syndicates large multi-million dollar deals across the US. He has also achieved financial freedom and has taken control of life.
Reed is also the host of the successful podcast, Investing in the U.S., wherein he invites other distinguished real estate investors and entrepreneurs to speak with him about their success and help guide other investors who want to successfully invest in the U.S.!
Reed is also a best-selling author with two books now on Amazon: Investing in the US – The Ultimate Guide to US Real Estate, & 10,000 Miles to the American Dream.
Connect with Reed:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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