Special Guest Expert - Reed Maltbie

Special Guest Expert - Reed Maltbie: Video automatically transcribed by Sonix

Special Guest Expert - Reed Maltbie: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. Determined and driven. How do we finally break through? And with that is the question. And this podcast. Will give you the answers. My name is Brian Kelly. And this is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business show. We have yet another phenomenal episode on tap for you because the great coach Reed Maltbier is on with us right now. Yes. You can't see him, but he's in the green room waiting, clawing, scratching at the monitor saying, Brian, let me in. I want to help. I want to tell everybody how great it is to be a positive reinforcer and the greatest leadership skills that anyone could ever learn. You're going to learn a lot from Coach Reed. This is an amazing, amazing man. He's a Ted speaker. There are so much behind this man that has made him so supremely successful. He is transforming his business before our very eyes in a great way. And I cannot wait to share his brilliance with you, because that is what this show is truly all about. The mind Body business show is a show that I literally had developed with you in mind that is the entrepreneur, the business person, the person looking to take their business to that next level from wherever they happen to be today by bringing on guest experts, successful entrepreneurs from all over the world like Coach Reed Maltbie, and so that I can extract their secrets and pull them from them and they will disperse them to you so you can utilize what they have learned, how they have achieved success. And you can take that shortcut to success by simply modeling what they do. So be sure to get out a pen, get some paper, or bring out your notepad on your computer, whatever works for you, and get ready to take some notes because we have got a great show lined up for you. And that is the Mind Body Business Show is about what I call the three pillars of success over the course of, I would say, a ten year period, I began studying only successful people, like what made them perhaps more successful than yours truly.

Brian Kelly:
What was it about all these successful individuals? What were the key ingredients? And it came out over those years that these three things kept bubbling up to the top, mind being mindset to a person. Each of these very successful business people, entrepreneurs, they all had a very powerful, very positive and most importantly, very flexible mindset. And then there was body to a person. Each of these individuals took care of themselves, literally physically, both through nutrition and through exercise and then business businesses, multi, multi, multifaceted. And what these individuals did was they mastered the various skill sets that are necessary to master in order to build a thriving, successful business. And then and then to scale. It takes even more mastery of additional skill sets. Now, what skill sets are we talking about? We're talking about marketing, sales, systematizing leadership team building. It could go on and on and on, and I could talk about those skill sets for a long time. Good news is. Well, the bad news is to master anyone of anything can take a very long time. So it'd be darn near impossible to master every skill set that's necessary to develop, build and and scale a thriving business. The good news is if you just mastered one just one skill set and the beautiful thing is that one skill set, not only is it one of the ones I just rattled off of, one of very many that are out there, it's also the focus of Coach Reed Maltbie. Oh, yes. Yes. This is going to be great. I cannot wait to dig into his big, beautiful brain. That one skill set. Anybody curious? Anybody curious? Anybody at all is the skill set of. Leadership. That's right. Leadership. And you might be saying, well, Brian, I'm a solopreneur. I don't have a team to lead. That's okay. I didn't either when I first started. I began leading myself. And that's what you can do as well. So start reading if you haven't already. Books on leadership and books on great leaders. Start following what Coach Reed is about to tell us here tonight and take it to heart and start learning and then treat yourself as you are a part of your own team.

Brian Kelly:
How would you develop that business culture? So it's very doable if you have a team already. Again, read read the books on leadership. Learn from someone like Coach Reed how to become a more effective leader. Put in the time that is the one number one most valuable skill in my humble opinion over all of them when it comes to business. And speaking of successful people. Another thing I found out is they are mostly almost every one of them, very avid readers of books. And with that, I'd like to segue very quickly to a little segment I affectionately call Bookmarks.

Announcement:
Bookmarks. Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.

Brian Kelly:
Yes. You see it there. Reach your peak. Library.com. A word of quick caution here or advice would be a better word is rather than succumb to that desire to go clicking away and typing in and looking at these resources as we go through the show, because I'll guarantee you, Coach Reed Maltbie is going to have many for us. Rather than do that, I implore upon you, please, this is for you, not for me. Get out that that writing tablet, that piece of paper, that pen, that notepad and write them down. So reach your peak Library.com write that down. That's your first example. Why? Why would I say that? Because here's the thing. I have spoken from stage for years, and there were times in the beginning where I know I'm coming up to what is probably the most profound and juiciest part of the presentation, and I would see somebody get up out of their chair and leave the room, holding their phone, looking at it like they got that all important text, all important phone call, or maybe they just had to go use the restroom. The cool thing is, well, it's not the cool thing, but the truth is the magic happens in the room. Yes, this is virtual. We're online. We are either we are live right now on video. If you're not watching live, you should be. But we are also recorded on podcasts. Now. Keep your focus on Reed Maltbie, Coach Reed, not on me, but on Reed. When he comes on, you want your focus to be on him, take notes, go visit these resources afterward, because I would hate for you to take your focus away just for a microsecond when Coach Reed could be saying that one thing, that one thing that could change your life forever, please for yourself, take notes and stay focused and listen very intently, because this information you cannot buy anywhere on the planet. I've done this show for nearly five years. I know from doing this from a long time. And I've talked to Reed Maltbiee just before the show. This is an amazing man. You do not want to miss a word out of his golden mouth.

Brian Kelly:
All right, that's it. That's enough of that. That's my soapbox moment. Reach Your peak library is a site very briefly that I had put together with you in mind, and that is a library of books that have been vetted by at least one other successful entrepreneur. I myself was not a avid reader for a very long time, not until about 11 years ago, I'd say the age of 47. I know I paused because you could do the math. And yes, it did change my life. It has changed my life. It continues to change my life. And that is by reading very effective and powerful books. The books in here are not in any order of any kind. You might see a nice clump of Grant Cardone there because I read a bunch of his all in 1 in 1 fell swoop and they're just thrown in here. As I read them, I had my staff throw them in there, go get the book. Doesn't have to be from this website. Find one that really resonates with you. Get your book from wherever you like to read them, or you can click the button. It doesn't matter either way. Get the book, read the book, and then put it into action. That is my advice to you, and that's enough of my yammering because I really want to bring on this amazing, amazing man named Reed Maltbie. He's coming on right now.

Announcement:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league Qualified.

Brian Kelly:
There he is, ladies and gentlemen. It is the one. It is the only Coach Reed Maltbie. Woo hoo! Yes.

Reed Maltbie:
Thank you for the fantastic introduction.

Brian Kelly:
Every word was absolutely true to you, too. For sure. Yes. And I love meeting a guy with an awesome radio voice, man. It's just buttery. It just makes you melt. I love it. Thank you for coming on. And thank you, Lord, for giving him such a wonderful voice. This is awesome. Coach Reed, my goodness, I have been stalking you a bit. I mean, when you first basically applied, I guess, to be on the show, you were accepted like that. But I know there was a long lag time because we are booked out quite in advance. I was so excited because I went and looked at your Ted talk. I went and listened to and read your your materials, your philosophy on leadership. It just resonated so wonderfully with me. And I'm so excited and elated. Finally get to share you with the world, or at least the world that is our tribe here. And I can't wait for people that I know personally to see this, to listen to this, because their lives will be changed for the better or they will just be enhanced further down the positive road of leadership in your the way you do it. And I cannot wait. This is going to be awesome. Thank you again for taking your time out there in beautiful, sunny San Diego. Look at that sun outside his window. I love it.

Reed Maltbie:
Finally.

Brian Kelly:
Oh, my goodness. We're going to have a lot of fun and we're going to get a lot done here. And one of the things I like to start with is, you know, you've been around the block, you've you've done this, you've been there, done done that, bought the t shirt. We're going to dig more into your business here as we go on because it's very pertinent for everyone to hear what Coach Reed is doing and where he's been and where he is now and where he's going. So you can model his success and his patterns. And so one of the things I love to open with is the area surrounding the mine mind body business. We're not going to go through all of them in any particular order, but I love to open with it because the mind and body are a team and more importantly, the mind and body are your team. I'm talking to everyone individually and if any one member of the team is not operating at peak performance, as Coach Reed knows better than anybody, the team as a whole suffers. And so mind. I'm curious when you get up in the morning, Coach Reid, when you get up in the morning, you know that what the day ahead is facing you as an entrepreneur. Everybody thinks it's, oh, it's easy sailing. We just sit back and sway in our hammock and drink umbrella drinks and the money just comes pouring in. And we don't do anything because we're entrepreneurs. But it's anything but. It's arduous. There are arduous tasks. There are things we have to deal with. There are staff issues. There are client issues. There's I got to market, I got to sell. I got to build a website. I got to do this. It's a lot. And knowing that that's in front of you every day when you get up, what is going on the moment you wake up in your big, beautiful brain, What is happening that is keeping you driven, that is keeping you motivated to do this day in and day out and go serve others?

Reed Maltbie:
The big one for me is that so many people don't unlock their own excellence. And so I wake up every day thinking today is the opportunity for me to give somebody else a chance to unlock their excellence. You know, when I worked with children, the one thing I always saw was we focused on those 1 or 2 really good athletes that you had on your team and the rest of the kids. You didn't really care about because, well, they're not that good. And so you hung everything you had on those two athletes. But what you didn't realize is every one of those kids has a right to unlock their excellence. And if you don't pour into them, they go on in life to do something and they go on without the tools and resources that you could have given to them as a coach. And so now as a leader of others, I think about that. Like everybody I work with, they have some magic in them and my job is to help them unlock it. And that's exciting because if I can do that for everybody I meet, how much better would the world be versus just picking 1 or 2 people that I decide are the ones that only have the magic.

Brian Kelly:
Right out of the bat? It's out of the park. That's a baseball analogy. I know your soccer background, but that is awesome. Or go. But I so resonate. Having grown up, played sports, having coached as a young man. So true, so true. The coach, whether you're the on the plane side or the coaching side, tends to gravitate and pay all their attention to the the, the peak performance, the ones that are really carrying the team. And it's interesting that you bring that up because I remember coaching and we're talking about parks and rec type leagues. Nothing serious but I remember loving to do what you just said, working with those that weren't the best. And isn't it the most gratifying thing in the world to see the vast improvement that these former underachievers were now either average or overachievers because you had something to do with it? Does that make you feel like incredibly good having done that?

Reed Maltbie:
Yeah. I mean, I got I got the nickname of the Bad News Bears coach because I was that and I hated the term, but they would bring me in with these teams where it was like they were struggling or they'd, they'd have some had some kind of traumatic experience and they'd say, read, we need you to fix them or read. We need you to work with this group of kids. They need some love. They need somebody like you. And those were my favorite teams because those teams always outperformed because nobody had given them a chance to unlock their magic. And even better, there were kids I worked with in my career who little light bulbs would go off, and that's all I wanted. Just one little light bulb and it made my year for them. But then I'd see those kids 10 or 15 years later. And what I realized is they left the game and they went on to do something really cool, and the experience they had with me in sport was what helped develop them into whatever it was they became after the game. That's where the real magic is.

Brian Kelly:
Oh, man, so many memories you're bringing up my my dad, He was a coach of all of our sports. You know, he did basketball, baseball and some youth football and everything. And I never it's still to this day. I mean, he's 87. 80. Yeah, he's 87. He has advanced dementia, unfortunately. But to this day, there will be people on Facebook posting goes, your dad was the greatest coach I ever had. I remember this specific one time and like, isn't it amazing how these little incidents to us, you know, as leaders, as coaches, they may seem meaningless, but they're like sponges, kids, even young adults. What you say matters. You are the leader. And it's a big responsibility. But even back then, we don't even know what the responsibility. And then later we're hearing, Wow, this is pretty cool. I had a positive impact on someone's life and they remembered what a great legacy. I mean, yeah, Jeez, this is awesome. I mean, this is the essence. In my opinion. This is the true essence of an entrepreneur. I have interviewed hundreds and hundreds of entrepreneurs from all over the world. Successful ones, not a single one. Not one of them was money centric. It was all about serving others. You're no different. You're you're like on the you're pegging that my meter on that one for sure. And that is because the feeling we get in return for helping someone is so immense and so gratifying. We want more. And it's because we're helping someone else, not necessarily just ourselves.

Reed Maltbie:
Yes. And if you're a big, big reader fan, Simon Sinek's book The Infinite Game, he talks about that like the the companies and the entrepreneurs who who create a legacy because that they're doing they have that just cause and they're out to do something bigger than themselves and change the world or transform people. Those are the ones that last the longest and they leave something behind. And it's not about the money, it's the money will come if you are passionate about it. You do. You do great work and you attract the right people. But if you are on that just cause path, for me, it's that unlocking excellence path. Then you are going to change the world. And that is so much more gratifying than putting a few bucks in your account.

Brian Kelly:
Thank you for saying that out loud for others to hear because it needs to be heard. I remember just recently, I don't even know how it came on my radar, but I do like listening on occasion to a quick video reel of Gary Vaynerchuk. Gary Vee, they call him. And there was a call in. Someone called in, I guess he was on a podcast or a radio show, and the guy said he was struggling. He said, Tell me what's going on. And he goes, Well, I just all I want to do is just make a little bit more money and make some more money to get that nice house, a nice car. And he goes, There's your problem, bro. You cut him right off. He said, That's the problem. And he did it gently and with love. But but also between the eyes, like Gary Vee always does, which is the only way to do it, to get the effect. And the guy took it very well. He says, Oh, instantly he knew he didn't have to say another word. Gary Vee just said, That's the problem and the way he said it, it's like, I get it. So, yeah, it's. It's about what? And what do you think about this? Is it how important is it to have a very profound and powerful why that is above and beyond yourself, to keep you going every day. What, like a reason to do your job every single day?

Reed Maltbie:
I would say, you know, you talk about mindset. For me, that's another big skill that we should have. I agree with you on that one. That resonates. That is part of the mindset. If you've got something that's bigger than you, that's more important than you, that's driving you every day, that's what's going to get you up in those those valleys when you're down in the valley and you're really struggling and you're looking for the peaks, it's it's that knowing that at the peak is that is achieving that just cause. And so I think it's invaluable. Now the problem is is a lot of people think, oh, I've got to do something like toms toms shoes and give shoes to other countries or charity water for every bottle sold. I get what you your profound purpose doesn't have to be world changing. It has to change the people that are in your current world and your in your sphere of influence. And so if it's profound for you, if it's changing lives around you, chase it because that you tap into that and it's, you know, if you've if you've read David Goggins book Can't Hurt Me, if you tap into that when you are in the cold water or on the log, it's what's going to keep you there working hard beyond when your body says or your mind says, I'm done, I can't do this anymore. It's that just cause it's that profound purpose that's going to keep you going.

Brian Kelly:
Oh, my goodness. That's the end of our show. No, no, that's not the end of our show. It could be, though. There's enough already here. Ladies and gentlemen, this is Coach Read, Multi, multi. Sorry. We're going to take a quick break. We'll be right back. Don't go anywhere. We are coming right back. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson. Daytona beaches are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on. Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live the next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down carpet bomb Marketing.com then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Richer Peak Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level.

Brian Kelly:
Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak club.com. All right. Now let's get back to the show. Good Lord. Let's get back to the show already. I don't know who that guy was. It just kept rambling on forever. But we are back with the great coach, Reed Maltby, TEDx speaker extraordinaire, unbelievable coach and also businessman. And we are having a great time. We are going to dive deeper into his big, beautiful brain starting right now. So in sports, it's very important for one to stay fit, especially the ones that are on the team. I would argue it's also important for the coach. And now we're talking business about business building a business when it comes to business. In your opinion, Coach Reid, what what is the level of importance that you place on staying in shape physically to run and operate one's own business in addition to coaching the other, the other clients that you also work with? Is it as equally important? Is it not important? What's your take?

Reed Maltbie:
It's it's baked into my ethos. I mean, it is it is part of my mission, especially when I look at the the way I'm now working with what I call athletes, those entrepreneurial athletes, people who are either athletes that are now entrepreneurs, they're in the sport business or they're sport entrepreneurs, or they're those entrepreneurs who use athletic. They embody the athletic traits and values within their business, and they still compete on the side. So for me, I'm still competing in things. I'm working out with my kids. I'm, you know, I'm for me, the fitness matters because, one, I've got to walk the walk and talk the talk at the same time. When I played, I got out and played with my kids because I wanted them to see that I was willing to do the work with them. And it also allowed me to it allowed me to stay in the game with them. It's hard to coach from the sidelines. It's so much easier to be in the mix with them now in business, for me to stay fit, being fit keeps my mind fit. Having a fit body means I can show up 100%. I'm less sick all the time. I'm I feel more energy and I have I have more pep in my step every day because I'm I'm fit and in shape. When I make better choices from a fitness perspective, it clears the deck for me to make great choices as a business owner as well. And then, like I said, a lot of my clients are those solopreneurs who are doing everything they need high energy, they need that competitive mindset. They need to think and act like a Spartan. And so fitness makes a big difference in their lifestyle as well.

Brian Kelly:
Glad you brought up the Spartan. You know what? It's time we introduce you formally and officially to the show, leveraging two Master's Degrees, Sports Psychology and early childhood development, two master's degrees, ladies and gentlemen, and 30 years of professional coaching experience, Coach Reid Maltbie has dedicated his life to creating the most effective environments for achieving peak performance. I love that phrase. His passion for coaching methodologies, mental fitness and high performance communication is matched by his mission of developing leaders who transform lives. His newly released book, The Spartan Mindset, focuses significantly on the impact of language and performance, and it is a must read for anyone who strives to be a more effective and supportive communicator in the sporting world and beyond. And Coach Reid, a little birdie, told me something. Maybe that book became a best seller. It was. Is that true?

Reed Maltbie:
It is in five countries.

Brian Kelly:
Love it. Do you have it handy? Would you like to hold it up and say a few words about it?

Reed Maltbie:
I always have it handy. It's also on the wall behind me, if you can see. I love it, but I've got it right there.

Brian Kelly:
Yes. So what is the book about? What are the highlights? What are you you're doing something with it right now. I found very profound. We were talking about just before we came on. I'd love to hear all of that.

Reed Maltbie:
Yes. So the book is about the language that we use and how it impacts our brain. And there's a huge brain body connection when it comes to performance, especially in sporting realms, but also as an entrepreneur or in other competitive environments. If our brain isn't firing on all cylinders, then we're not going to perform well. We talked you talk about the choke points with mindset. The other one is, is that skill really is if you're a fan of Daniel Coyle's, you know, that skill happens in the brain. So any skills that we're developing as a performer, they are actually developing in the brain pathways and those neural pathways, you know, the neuron firing of the neurons. And so our language impacts our brain in a way that it actually affects the way we perform. The book itself is based off of what I say, what I use, our power words and power words. Those peril words are words that we use in performance situations that might actually choke off performance, stop our performance, not help us achieve peak performance Power Words are those words that we use when we that that actually would help with a better peak performance in high stress crucible situations. And then I also threw in some extra words. Those are transformational words. Those are those words that not only do they actually help with peak performance. They transform the people in the moment. And each chapter starts with a story. So you can see the word used in real life. I talk about the science behind it, what it's doing to the brain, the brain body connection, and what we're thinking and feeling when we're using these words in context. And then I teach you either how to eliminate that word from your vocabulary or how to use it more often so you can achieve peak performance.

Brian Kelly:
So absolutely true about language. I mean, there are little things. I'm NLP certified neuro linguistic programing. That's what I used to teach from stage when I was the lead trainer for my mentor in the seminar industry. And it's so powerful. You can't. You are so true. You're so right. We would think we would say things like, Oh, you know what, I have to go do the dishes now. Like, well, hold on a second. Let's rephrase that and say I get to do the dishes now. Your subconscious just did a somersault, said, Wait, what? And then it started thinking about and unbeknownst to you, because you just said it out loud that, well, hey, if I get to do the dishes, that means I have dishes to do and I own dishes. If I'm doing the dishes, that means we probably just ate food on those dishes. If I'm doing the dishes, there's probably a sink. There's a sink. There's a house. There's a lot of blessing as a result of getting to do the dishes versus having to. So it's like reframing quickly and changing your words you use both internally and externally. Self-talk is, is self-talk. Can it be damaging if you don't say it out loud?

Reed Maltbie:
Coach Reid It still can because the brain can't. The brain can't. It can't delineate between what's spoken to you and what's said within your with your mind. It's still a word that crosses through the brain. It still has an impact on the structures of the brain. And so if you're using internal language, if you're thinking negative self negative thoughts, those are impacting the brain. It's just as bad as if you have a chronic verbal abuser walking around screaming at you. You're your own worst enemy. You're your own worst abuser if you have bad internal self-talk.

Brian Kelly:
And so if someone picks up your book, the Spartan mindset, could they effectively become a more powerful leader of their own organization, whether it be sports and coaching, whether it be business and they are the CEO or even just a manager, can their language change the outcome of their current situation?

Reed Maltbie:
Yes, I've gotten feedback from coaches and from entrepreneurs. That said, I'm more mindful of how I speak. I'm more intentional with my language. I think things through. I hear things as they're coming out and what they're doing is not only are they speaking differently to themselves and the people around them, which is creating these higher performance environments, but they're also being an accountability partner for those other people. They're they're holding other people accountable for better language. Like you said, if if I you know, I had one person say I had an employee that always said I can't do that. And I said to him, remember, can't can is is we're not going to switch that. You know what? If you could do that, can't yet. I'm going to work with you and we're going to learn it. Or one of my chapters is can't in our household always meant challenge accepted. No take backs. I can't do that. Oh, challenge accepted. No take backs. Now we're going to work together and do it. Oh.

Brian Kelly:
That sounds like a fun household to grow up in. That is awesome. And your. Your kids are. You have more than one kid.

Reed Maltbie:
I have three. All grown? Yes.

Brian Kelly:
No, you have one. Because I saw him walk by the window earlier, so that was cool. But they are blessed to have been brought up in a household of a man who took this stuff serious because. Were you born with this? Did you know this by just being born and coming into existence in the world, that your words were that powerful?

Reed Maltbie:
No, it's like Newton said, I can see so far because I stood on the shoulders of giants. I had great mentors, I had great teachers and educators. And I was like, you talked about I just absorbed everything I could. And as I was, I was, you know, having a master's in sport and performance psychology I was and working with in childhood development. I was a big fan of watching people as I worked with them. You know, we were talking about when you do a public speaking and you're in person versus on on on video, you can read people. You can feel the emotion in the room. Well, when I coached, I was always constantly reading and taking temperatures of what was happening with my athletes. And that's where I started to understand that certain words I used created different outcomes and it created emotional responses in my athletes and that. And so I really started to become more mindful of how I spoke to them because I realized that they were internalizing everything. What we say to them becomes their internal dialog. And so the words we use actually change how they think about themselves. So it was learned. It was definitely learned.

Brian Kelly:
And that's why I know your family is blessed because you put in the time and effort. It didn't just happen overnight. This stuff takes time. It takes practice. Just like sports. It takes developing, it takes refining. It takes. Okay, that didn't work so great. Let me try a different tact. And so they are blessed and and we are blessed because now we get to talk to you and you get to help tell all of us the beautiful power in words. And yes, there is a negative power in words, but we're going to call it beautiful because that's what everyone is going to do from now on after they get the Spartan mindset book. Where can they get that? Is that going to be on Amazon? Where where can they get this book?

Reed Maltbie:
You can get it anywhere of your favorite retailers. It's on Amazon. It's Barnes and Noble Bookshop.org Target. You can find it at all the major retailers.

Brian Kelly:
International bestselling author, ladies and gentlemen. And he didn't pay a PR firm to do all this. I mean, it was pretty amazing, the story behind it. In fact, I would like to touch on that, if that's okay with you. Because what it what it really my ears got big when you told me this before we came on the air was, you know, how did you get that to be an international bestseller? And you told me your strategy that did it. That worked. And I would love for you to share that with everyone else because this is marketing genius, ladies and gentlemen. So what he did was go ahead, take it away.

Reed Maltbie:
Well, I didn't have a lot of money to spend on the marketing, so I didn't hire anybody to do it. I realized that the best way to do it was to be on as many podcasts and shows as I could. So I did 40 something podcasts and shows, and from January it was like mid January. So from mid January to when it came out in April. So three, four months just constantly on shows and I was reaching as many audiences as I could with the with the message. But the big key was, is talking about the book and getting people excited about it. And they were hearing from my voice. It was my voice. It wasn't an ad, it wasn't somebody else saying it for me. So they were actually getting me giving them feedback on the voice. And I think that's really what what did it.

Brian Kelly:
So there it is. That's a I used to have a little microphone here for a prop. That's a mic drop moment. That is what you do. And look, it didn't cost him an arm and a leg. It cost him his time, nothing more. It cost him time of outreach to get on other podcasts. And these were global. These were international. That's how he became international best selling. How many countries?

Reed Maltbie:
Five. He was on bestseller lists in five countries.

Brian Kelly:
Do you know how many authors would would die just to get one country to your best seller?

Reed Maltbie:
It's like it was a good feeling. Yeah. The big key is and you know this, especially as as entrepreneurs, as businesspeople, as we all know, you've got to overdeliver on value. And so when I went on these podcasts, that was the other thing I was doing was I was talking to the podcasts, I was talking to the hosts and saying, What do you want from me? What value can I bring to the table? And then whatever questions they asked, I didn't hold back. It wasn't that, Well, I'm not going to tell you everything because I want you to read the book. I'll tell you everything that's in the book, because if you love it that much, you're going to want to buy it because you're going to want to read it and write notes in the margin anyway. So if you're looking to do that, get the message out to as many people as possible, reach as many audiences. You just don't know who it's going to resonate with and overdeliver. Give as much as you can to people because that overdelivering is what's going to make them want to be a part of your journey with you.

Brian Kelly:
Ladies and gentlemen, if that is not a bomb dropping moment, I do not know what is. Yes. Or deliver smart bombs, bombs of knowledge, bombs of wisdom that epitomizes Coach Reid Maltby. Oh, my goodness. Over. Deliver. Over. Deliver. How often? You know, it seems like we we fell off track about five years ago or so where that was not happening, where they were. You know, most people were doing the bare minimum and they would sell like in the seminar industry. I saw this over and over. They'd sell from stage and they would charge a lot of money and I'd take it home, open it up and listen to it. And it was garbage. And I'm like, That was it. And there was no time for them to deliver anything up front. They had a 90 minute period on a stage. They couldn't. They offered nothing but this course. And I'm not talking about everybody, but it's come back. I'm I'm sensing it coming back full circle where delivery of extreme value up front without charging for extreme value is what is working today. Are you noticing that?

Reed Maltbie:
Yes. And I get that response from people. People say, well, you don't want to give away too much. You'll give everything you have away. And I'm like, No, we're all on a learning journey. If you're a real if you're a real athlete, if you're a real competitor, you're constantly growing and learning. So as I get if I give everything of myself tomorrow, I'm going to learn something new and I'll have something new to give. And and the other thing is, is if I'm not showing up with full excellence, what's going to make people want to be on the journey with me? What's going to make somebody want to say, I want to be a part of this? I don't care if he gives everything away. I want to be a part of this guy's journey.

Brian Kelly:
And, you know, the thing I love is you live every word you're breathing right now. I mean, you have a you've you've done a Ted Talk. It was a brilliant talk. I love how you brought your son into the mix in the very beginning. That was phenomenal. I've literally witnessed that happen. I mean, when I saw that, I was like, Oh my God, I was a young college dude working a job in Parks and Rec at a park. I loved kids and I loved coaching because I love sports. I was coaching my team on one one side of the court, half court, outdoor asphalt. This is in Seal Beach, not far from you. And I was coaching my team and having a blast. And then there was an adult, a grown like 40 something man coaching his team. And all I could hear over anything we were doing was him yelling at his kids, berating them, telling them how they're just they're not doing well. And I'm thinking, My God, I got just like, you're talking, you got the studs and then you got the underperformers. And I didn't care if they put in the effort, if I coached them and I said, do it this way. And they tried their best to do it that way and they still missed. They didn't put it in the hoop. I didn't get on them. I said, Great job. You put in everything you had. You gave the effort. You are coachable. It will come and I pat them on the back and they love it and they would improve so fast. And that was just a natural way. I just started coaching, but when I saw this guy yelling, I'm like, those poor kids. And then the way you open that Ted talk, that was so it's so real. I've seen it. It happens and it's like it's shameful. It's what it is, especially when they're kids.

Reed Maltbie:
It's horrible. And what you couldn't see or what you couldn't hear was in the in in the actual live talk. There were several gasps in the crowd when I did that. And then when I get done, I look I look all the members of the crowd in the eye and you could see these people were emotionally wrought with what I'd just done until they realized it was it was it was a gimmick. You know. It worked.

Brian Kelly:
And what a way to get the attention of the crowd. I mean, perfect. And it was it was authentic. It was legitimate. It wasn't just a gimmick. Right, to to get them to. Hey, who is this coach, right, guy? He's pretty good. Yeah, but it worked. It got my attention, and I just felt very authentic nature in the entire talk. In fact, we're talking a lot about it. What I want to do is segue into what you do. What is it you're doing now? You coach coaches, you, you help them develop leadership styles, as I understand it, and you can correct me at any time and you are now also venturing into the athletes side of of the the the turnstile or the aisle, I guess is what they call it. Um, so if you wouldn't mind briefly describe what it is you do today, who your target market or markets is or are. And I would love to hear it if you have a success story or two that you would like to share. And while you do that, I'll pull up your website and let you take it away.

Reed Maltbie:
Sure. So my original target market was sports. I started coaching when I was 16, and then I got into that sphere where I was actually a consultant working with organizations all the way up through the Olympic organizations, down through parks and rec organizations, AYSO and soccer and high schools. Any organization that felt like they needed one performance enhancement work with their youth athletes. So they want somebody to come in and talk to their athletes about communication patterns and leadership development and culture building. And two, I really became that one that worked with those coaches. We wanted to eliminate the abuse of coaching and we wanted to give coaches the tools that they could use to build these high performance environments, no matter what kind of athlete they were working with. The idea was that we want you to build these high performance environments so that kids can leave the game and go be excellent somewhere else in life. And so to do that, we had to give them the right kind of tools. Well, in recent years, what we discovered or what I discovered was that a lot of entrepreneurs and businesses started to resonate with my message because the three things I focused on were learning language and leadership. And it's, are you creating transferable learning that that transfers to every opportunity in front of you? Are you using transcendent language that that transcends every moment you're in? And then are you are you doing are you performing or are you bringing transformational leadership to the to the to the equation that transforms the people you work with? Well, entrepreneurs do that. Businesses do that. That's what they want. They want high performers in their sales team. They want high performers in their marketing team. They want high performers at their companies. And so they started working with me and hiring me and having me come in and doing workshops with them. So now I work in this space that I call the athlete space. And it's the it's that concept of those people that are either athletic entrepreneurs, they're athletes who are now entrepreneurs, they're entrepreneurs who have been entrepreneurs in the business of sport for years, like I was when I was coaching and running clubs.

Reed Maltbie:
I was a sport entrepreneur. They are those entrepreneurs who embody that athletic mentality and want that athletic mentality to show up in their business, but they're not sure how to do it because it's such a it's those two worlds have never really merged. There's. Fluence that should happen there and it hasn't. Or those influencers who use their content to influence people to buy products based on their athleticism or fitness. And so those athletes now are attracted. I was just with some a couple of months ago and they were talking about how excited they are to work with me because I get them. I've been there. You're discounted because you're an athlete, so you only bring a certain skill set to the table or well, you're a dumb jock. You can you really go into business or, you know, business is not the place where athletics should happen or you've got to make a choice. You can't compete in CrossFit games and run a business. And the one guy I talked to, he says, that's what I do. He's he's he makes he runs a business doing investment and teaching others how to do investments. And he's a CrossFit competitor and he's like, You get me? I said, Yeah, that's you're an athlete. That's what I was my entire life. And so now I'm working a lot more with athletes and entrepreneurs, helping them embody the same traits and values that we used in sport that made us successful to to achieve that unrivaled peak performance in their business and beyond into their lives. I love.

Brian Kelly:
It. I love it all. I mean, like I was telling you before when we even came on live, that resonates so much with your philosophy, your approach. I mean, I have a team of of VA's that I work with and I tell them from the get go, I said, You don't work for me, you work with me. I will never say you work for me. We are a team. I share with them things that are going on in my head about my business that normal CEOs and managers would never they would be in fear to say, I'm not going to tell them what what we're planning. I'm like, Why wouldn't you? It helps to bring them. And they feel part of the ride, the journey, and they want to be part of it. They want to work with people like that. I just pulled from examples. I came from the corporate world. I saw both sides of the fence. I saw an adult manager berating an adult employee older than he was in front of all of his peers at a meeting that was designed to gather everybody. And he used that opportunity to just tear into this guy. And this manager was a friend of mine and I was shocked. I'm like, What are you in my head? I didn't say anything. I'm like, whoa, that was that was bad. And then I've worked with other managers who lift you up, who have fun with you, who kid with you, who. Yeah, you got to you got a job to do. Of course there is the time to be serious. But in my philosophy, it's very rare. And I tell my kids that all the time, Have fun in life. You know, there's times to be serious. There's funerals, there's weddings, there's things where you want to, you know, dial back the humor and all that. But there are also very few times where you should be serious. You should just enjoy yourself. But I resonate. You seem to have that type of approach. I was just looking at the the thumbnail of your video where you're standing there berating your son in that little skit in the beginning, and that was so cool. What was that experience like stepping out on a TEDx stage? I see. That was in Cincinnati, Ohio. But what was that like for you? What was that experience like to step out there? You did it masterfully. You looked comfortable, you looked natural. Were you shaking in your boots? I mean, how how did that go?

Reed Maltbie:
Oh, it was backstage right before I went on. It was like, you're in the tunnel before you go out on the field before a game. I mean, the jitters are there. You feel like you want to puke. You're shaking, The stomach is turning. You know, it's all the adrenaline is rushing through you. But it's that's again, I approached it like a competition. I have an opportunity to go out there and, you know, do my very best with the tools I have. And more importantly, that was my passion. My wife talked me into doing that because she said, you need to share with the world what you've been telling me. And yeah, it was a skit. And I joke and said it's a gimmick. But I had witnessed coaches do that to kids like you had, and I needed to tell the world that was a better way. There was a different way, and we can get the same results doing it that different way as you do it, screaming at people. But minus the long term damage you cause when you scream at people. So it was for me, it was life changing because it I went from talking about it within my community and my clubs and the people around me to suddenly I have an opportunity at an international stage to teach others how to do that. And you asked about victories. That was my biggest One of my biggest wins was when I did the talk and it was over, My wife said, Awesome. By the way, thanks to Carmine Gallo, I read his book Talk Like Ted before I gave the talk and and I reached out to Carmine. I'm actually supposed to connect up with him here in a couple of weeks, but I reached out to Carmine after my talk and said, I hope you get a chance to watch this because it is your book. Your book is the blueprint for my talk. And he emailed me back after watching. He goes, It is dead on my book. Like I took every piece of advice in his book and I incorporated it into my talk. But anyway, I digress. My So my wife says after the talk, she says it was great.

Reed Maltbie:
Now what do you expect from it? And I said, Listen, if just one of those coaches that I had witnessed in my career berate kids or or compare them to each other or or fear monger to to to achieve peak performance, if just one of those coaches sees that there's a different way to does it and do it and changes, then the talk was worth it and it. Took several years, But several years later, I got a text message from a coach who basically said, I'm working on the way I communicate with my kids. And I went. We won. Like that is. And so instead of instead of stopping at the top of that mountain and going, I'm here, I'm going to plant my flag, I said, All right, another mountain. There's there are more coaches, there are more organizations, there are more sports that I don't touch. And now it's there are more entrepreneurs and there are more businesses who we can help create these leaders who transform lives. And so I'm just never going to stop now.

Brian Kelly:
I got goosebumps all over when you gave that. Oh, my gosh. Because you made that impact in one coach's life. And that's going to in it in turn and probably already has affect many more lives. Everyone that he coaches. And they're going to look at that as their example. And when they become a coach, if they ever do or they lead any type of organization, they will think back to that effective method versus being yelled at and the other methods that are out there. So yeah, and people don't realize entrepreneurs were like, I don't even know if anybody's ever going to watch this show. I have no idea if this will have any impact on anybody, but I should just stop. I don't know why I keep going. You know, all these these things go on in our head and then one day you get that one message. Wow, what a great show. That guest, that Coach Reid, he was incredible. And that. I am over the moon excited that I had some little part to do with it. It was because of this guy, but because I had a platform, more people were affected positively. It doesn't have to be you personally. I'm preaching now to everyone out there. It doesn't have to be you doing everything. It's called planting seeds and letting them grow and allowing that whatever organically to come out of it, because you bring on incredible people like Coach Reid and you do it consistently or you talk to people like Coach Reid, you don't have to do a show, but as long as you're associating with people like this, then you can and will reap great rewards. And we're not talking financial rewards. Those will come, those will come. But we're talking human rewards in the in the form of you are making this planet a better place for other humans to live. Oh, man, I feel like I just got off of a pulpit and everyone say amen. No kidding.

Reed Maltbie:
Goose bumps. I got goose bumps, too. I mean, you have to deliver. You have to show up and compete at all times. And like you said, I did a talk one time. There were three people in the room and the organizers apologized. They're supposed to be 100. They're the organizer says, I'm so sorry, do you want to cancel? I said, no, those three people are going to get the talk of their life because one of them, just one of them may go away and do something with it. And you know what? You could only have three people watching your podcast right now. If you're out there watching or listening now, you could have a podcast and only three people, but those three people matter, deliver to them, show up because you just don't know. Like you said, plant those seeds and let them grow. Oh boy. I can relate to having.

Brian Kelly:
Three people in the room too.

Reed Maltbie:
Me too. Me too. And it's.

Brian Kelly:
True. I mean, I would do these meet ups and I would go four different cities, one every week, every month, the same four. And I'd bring gear, I'd bring presentation, I'd bring microphone, I'd bring everything, set it up, bring signup forms, all this stuff. And I had the same exact attitude. I would like to have more, but if only one showed up, they're getting the full blown. And if nobody showed up, I'll just do it in practice. It's just. Well, it's just like anything else. The more seat time we call it seat time. Like a race car, the more seat time you have, the better you're going to get, period. Have whoever you brought who came with you hopefully have somebody helping out and just say, Hey, I want you to give me feedback. I'm going to do it as if you're that one person. So there's never a and that's the other thing I always say, Coach Reid and I don't know what your take is on this, but if I'm ever asked to speak somewhere, I rarely I mean, it has to be a big reason for me to say no.

Reed Maltbie:
I mean, I'm with you.

Brian Kelly:
Always take that opportunity. I was asked by a young man who was. God, I don't know if he was 20 yet, and he wanted me to talk to his very young group of people. They weren't in my space business wise, but he saw something and he asked me to talk about a certain topic. You got it. I speak. So it's not about building business. Every time you turn around, it's about building up people. And that's the beautiful essence of, I think, why we're all here on this planet.

Reed Maltbie:
Yes. And you just don't know who in that room is going to go do something amazing because of that day, that time you spent with them or how it comes back to you that that that young person in that room could be the next Elon Musk and he reaches out to you, you know, ten years from now and says, hey, I got this idea and I need you involved in it. If that's the payoff, great. But more importantly, they went and changed the world because you spent time with them. Yeah.

Brian Kelly:
And just like on the opening, you want to focus when you're listening to someone like Coach Reid on a show like this, focus on his words. Instead of going off in multitasking and typing in things, you never know when that one thing will strike you and you'll go, I get it now and that will take you on to the next step in your journey. It's never the final step. It's just the next. That's what I love about life, Reid, is, you know, if there was ever a last step in life other than death, of course. But if there was a last step and we couldn't grow any farther, reach a new height, would that be a boring life or what?

Reed Maltbie:
Totally boring. That's why I use the word the term excellence more than anything, because for me, excellence is just something that's never it's never final. Every day there's an opportunity to be more excellent. Every day there's an opportunity to hone it and shape it and craft it. So you just never get good enough to say, I'm perfect. There's no such thing. Excellence is something you can chase every single day.

Brian Kelly:
Absolutely. So folks that would like to work with you or get your tutelage, what would be the best way for them to reach out to you? Is it your website? Is it an email address? What do you prefer?

Reed Maltbie:
Websites. The easiest coach read.com and my email they can they can email info at coach reid.com and I'll answer that as well I'm on that email.

Brian Kelly:
All right that's coach reid.com Koa reid.com. Just in case for those of you listening on podcasts only and if you're listening on podcast and can't make it to the live shows. Okay I'll let you have that one. But you should come on live because we love interaction and getting comments from those watching and viewing. Yeah, like Trailblazer in the Wind just said, keep showing up. Planting seeds, Pride, Flower, pansexual. Just never know. Global life Empowerment Coach. I don't even know what half those words mean. That's awesome. It is. Just keep planting seeds, keep moving forward and great that you're empowering people. Trailblazer in the Wind from YouTube. Thanks for coming on and participating. We love that for sure. Oh my goodness. We started something. Oh, there it's. I thought there was another one, So.

Reed Maltbie:
My gosh, I.

Brian Kelly:
Just look, this happens every time when I have one of those guests that I just. So are you good to go? Another hour?

Reed Maltbie:
Yeah. Yeah. Let's do. This as we both just in our.

Brian Kelly:
Seats. Oh, my gosh. Okay. I'm kidding. I want to respect not only your time, but all the viewers and the listeners out there as well. And definitely we'll have to have a encore performance because there's so much more I'd love to learn from you so much more. The book marketing approach, that greater detail, the Ted Talk, how did you even get on that? Things like that. Because these are keys to success in business and in and that's what you're doing. This is a business for you. You coach, you teach and lead coaches on how to better and more effectively coach their team, whether it be sports or business, maybe even family. I don't know. Do you ever get into that?

Reed Maltbie:
I do. I actually just did a family summit a couple of weeks ago where I worked with mothers and fathers in how to show up more. I talk to him about goal setting and how to show up more, more authentically with their kids each day using sports analogies, which was really cool. And the other really cool thing is I was with this branding group a couple of weeks ago at Kajabi Hero Live. So you're with some really intelligent, really sharp people at the Kajabi summits. And you know, Brendon Burchard was there and Jamie Kern Lima was there. And and and I'm talking with this branding group and they made a comment. They're like, so you're a legitimate coach? And I said, Yeah. And they said, like, you coached youth sports for now it's almost 35 years. And I said, Yeah, I started when I was 16. And they said, Wow, that is so cool because most people aren't like they haven't actually coached something. They're like, You can actually coach somebody in their business as a legitimate youth sports coach. And I said, Yeah, the worst part is I was like, Ted Lasso. I mean, every time we watch Ted lasso, somebody reaches out and goes, You it cracks me up because you were just like me. All you, all your dad jokes and you're always silly and you're always and and you know, you always miss their positivity and, you know, everything was positive with you. And I said, well, you know, I mean, imagine having Ted lasso help you with your business. I mean, you can't get better than that. Yeah. So, gosh, I could talk to you forever.

Brian Kelly:
I mean, how many times have you had somebody come to you and say, you know, you're too positive, it's too much, I don't want any more of it like a family member or anybody like that. That's happened to me. That's why I bring it up. I don't know if it's happened to you. I'm like, What? Are you kidding me?

Reed Maltbie:
I have I've been I've been told to tone it down just a little bit. The other one is my wife is very outgoing. She's very I call her effervescent. And she said growing up, she was always told that tamp it down. Tamp it down. And I told her, that's your superpower. It's what? It's what attracted me to you. It's what makes you so special. What makes you unique If somebody doesn't and I get it at the Ted lasso type doesn't resonate with people. There were athletes and there were parents of athletes who didn't like my style. That's fine. You're not going to be everybody's style. Not everybody drinks Coke or Diet Coke or Pepsi. I don't you know, it just depends on the people. So for me, it's I'm going to show up as exactly as I am because the people who resonate with me, that's how they want me to be. And that's what's going to help them be their best. And I'm not for everybody. I get it. I'm acquired an acquired taste. But the people that like that, they're going to show up more often. And that's a huge.

Brian Kelly:
Lesson in its own right. You can never and will never please everybody. So stop trying to just be yourself and those that are in alignment with you, they will show up. It just happens that way. And there might be someone else who does exactly what Coach Reid does as a business, and they may choose to go to that other person only because there's a better alignment with them personality wise, whatever the case may be, it's going to happen. Don't worry about it. Just keep moving and keep stacking those pebbles of success and things will in plant those seeds and things will get better much faster if you just relax. Don't try to please everybody. Be yourself. Be authentic to yourself and you will attract those that are the right ones for sure. We're we're a couple minutes out and I can't believe it. This is like it's almost saddening to me that we're there.

Reed Maltbie:
Yes, it flew by and this was such a great conversation, Brian. So I'm kind of bummed, too, right.

Brian Kelly:
Back at you. I mean, my goodness. But there are a couple gifts to give away. I did promise one in that very long ad spot that was in the in the beginning of the show. And a little birdie told me Coach Reid might have a little something for you as well. So let's let's do a yours first if that's okay. I'll bring up your website and help people navigate there. But go.

Reed Maltbie:
Ahead. Yes if you go to coach red.com. Coach 3d.com you can see that pink banner right at the top there. I put up a link to my sleek bio which the very first thing is you can click it to download a free ebook copy of the Spartan Mindset and I'll leave that up for everybody that's on the live show. Heck, I might even just leave it up for right now because my thought is, listen, you've got to read the book and I want you to read the book. And so if you go and get the free eBook, read it and share it with other people and use it in your daily life, because if it works for you, I'm telling you. It can transform your life. It's stuff that I learned from my mentors and my coaches. Go get the book. Read it.

Brian Kelly:
Definitely. Everyone do it. Coach has spoken or it's going to be 20 push ups. So do it.

Reed Maltbie:
Now. All right.

Brian Kelly:
Grab the free eBook copy of the Spartan Mindset here. The pink banner at the top of coach read.com. That is where you go. So make sure you write that down. Coach.com right after the show is over. Go visit that and grab your copy and definitely reach out to Coach Reid directly. If you are in all at all looking for any assistance in any type of leadership area. I think what he does bridges all of them as far as leading, whether it's in business, sports, family. He's run the gamut. He's got the experience. He's been a coach, not like those who say that they are one and they've only done it for a few months and he's done it for 30 plus years. 35, I think you said. That's a that's a good stint. Good run for coaching. It's so rewarding whether you're winning or losing the team. The kids are always winning because they're getting a great tutelage from someone like you. And that's that's what it's about. It's about life, not just about winning and and participation trophies. I had to throw that in there. So, um. Hey, I just saw another one of your.

Reed Maltbie:
Somebody just went by. Yeah, that's cool. Um.

Brian Kelly:
We know it's live. That's awesome. So I have one more gift to give away, so don't go anywhere. There's one more gift. It's very incredibly valuable. It's a five night vacation stay at a five star luxury resort. Again, compliments of Reach Your Peak LLC. And we're going to give that away to one lucky winner. Don't go anywhere, because before we do that. Well, no, not before. I do have one question. I'd like to end every show with Coach Reid and what? It kind of came out by accident. I asked it on occasion back when I first started doing this show almost five years ago, and the answers were starting to hit me like, Wow, that was profound. And I'm like, You know what? I think I'm going to just make this the end of every show, and I'm going to ask that one question because they are supremely powerful, not the question, but the answers that I've been getting over those years. And I can't wait to spring that one on you. But I will first put up on the screen for those of you that are here watching live how to win that five night stay at a five star luxury resort, compliments to reach your peak. And here we go. Remember, write this down. Don't go there yet. And I will say this, that guest experts, hint, hint, wink, wink are eligible to win as well. I have had some. And so here we go. We're going to put it up on the screen. Write this down to enter. You'll go to report M forward slash vacation all lowercase R.I.P. that stands for Reach Your Peak. That happens to be my company report M forward slash vacation. After the show is over. We'll be monitoring. Don't worry. Wait till we sign off. Go there. Enter to win. I personally and my team, we get messages. I get text messages instantly as people are entering. It's pretty fun to have the phone buzzing off the hook. And so go to report forward slash vacation, enter to win. These are bona fide. No kidding. Real vacation stays.

Brian Kelly:
I have a good friend that went and did this no less than three times and they did not. To my amazement, they never took him down to the basement and gave him a water torture torture treatment, along with trying to sell him a timeshare. None of that happened. Nope. It was just a vacation like he was anyone else. And it just happened to be that it was predominantly paid for. All you pay are the resort taxes, which is everyone does that now and you need to get your travel to and from. But the resort these are five star luxury resorts you get to choose from all over the world. All right. With that build up, though, so here's the cool thing. Mr. Maltby. Oh, I've mixed it up. Didn't call you Coach Reid. It's getting serious. So there's a couple of cool things about this question. The first is, is there is no such thing. As a wrong answer. It doesn't exist. So this is not a test. You cannot fail. In fact, the only thing you will do is pass. It's guaranteed because, number two, the opposite is actually the true case here. And that is the only correct answer. Is yours. Because it will be unique to you. And so it makes it uniquely personal that way. But it's not getting into your knickers kind of personal. It's just it's just you. And so with all that buildup, are you ready for the question?

Reed Maltbie:
I am nervous, but ready.

Brian Kelly:
I love it. Then it was effective. The buildup was. That's good. All right, here we go. Coach Reid Maltepe. How do you. Define.

Reed Maltbie:
Success. Oh, that's such a good one for me. It's that there's something left when I'm gone that somebody uses a phrase or teaches or coaches. In a way, I did that my my children pass along my words or or my deeds to their grandchildren. That there is something, a legacy when I'm gone. That's the only way I can define it. Because you can't take the money with you. You can't take the cars with you. You know, the only thing you can do is leave a legacy, leave an imprint on this world, and it's a better place because you were there.

Brian Kelly:
And you know how that's going to end, don't you? Yes. This has been Coach Reid Maltby dropping smart bombs, bombs of wisdom, knowledge, bombs, all here on the mind body business show. What an amazing, amazing man you are. I appreciate you for everything that you do. I cannot wait to see how you progress in this journey and continue to change lives. And I hope that you don't hesitate and reach out. If there's anything you ever think I can do to help you to do that, to reach more people. I love what you're doing. I love the message. I love how it's empowering kids to be the best they can be, to be at their to rise to their greatest excellence at all times. That's all we can do is just, you know, strive for excellence. But with people like you giving us the tools to actually do that, to get closer, to become more excellent, that's what it's all about. And I appreciate what you do. And please don't ever stop. If that's what drives you, then continue. And I got to say one last thing. Your wife is amazing. You've talked about her three times on this show, and I appreciate that, too. That means you are a wonderful man who admits that the wife is part of your life and you even did it on your Ted Talk. I love that one. And you put in some humor on that or you said, well, she she you know, she told me that she was right and but she's sitting right there. So I had to say that that was awesome.

Reed Maltbie:
But I could.

Brian Kelly:
Tell you meant it. And and I can tell, especially after talking to you here tonight. So I appreciate you, brother. Is there any last parting word of wisdom you'd like to leave all of our guests with or all of our audience with here tonight?

Reed Maltbie:
Yes. So I've been saying this a lot lately because I believe that every word matters, that when you when you speak loudly, people will hear you. When you speak knowledgeably, people will listen. But if you speak lovingly, they will follow. We have to speak with more love in our lives.

Brian Kelly:
Amen to that, brother. Great way to end it. On behalf of the amazing coach Reed Maltby, I am your host, Brian Kelly of the Mind Body Business Show. Until next time, we will be back with another great episode. It's going to be hard to top this one, I got to be honest. But we will do our best because this man is amazing. Thank you once again, Coach Reed, you're an amazing man and I look forward to crossing paths with you physically sometime soon and sitting down and having whatever beverage we both would like. Coffee, water, it doesn't matter to me. It's all about the relationship. So have a great evening, everyone. Do two things, please do two things. Everybody out there. Number one, go out there and serve more people and crush it in life. And number two, above all, everyone, please be blessed. Take care. That's it for us tonight. So long for now. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.

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Reed Maltbie

Leveraging two master’s degrees—sports psychology and early childhood development—and 30 years of professional coaching experience, “Coach Reed” Maltbie has dedicated his life to creating the most effective environments for achieving peak performance. His passion for coaching methodologies, mental "fitness", and high-performance communication is matched by his mission of Developing Leaders Who Transform Lives. His book, The Spartan Mindset, due out in April 2023, focuses significantly on the impact of language on performance. It is a must-read for anyone who strives to be a more effective and supportive communicator in the sporting world and beyond.

Connect with Reed:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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