Special Guest Expert - Richard Villasana
Special Guest Expert - Richard Villasana: Video automatically transcribed by Sonix
Special Guest Expert - Richard Villasana: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. This Is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body business show. Oh, my goodness. We have Mr. Richard Villasana waiting in the wings. He's in the green room and he's literally scratching at his monitor saying, Let me in now. I want to be in now, but we're going to hold off for just a little bit because I want to introduce to you what this show is about. For those of you who've never seen it or heard of it before, it's The Mind Body Business Show, as you can see. And the reason it exists is because of the very title of the show is What I found after studying successful people for a period of about ten years or so is what I found were three common traits that bubbled up to the top for successful people being the key word there. And they were the very name of the show. Mind, body and business mind represents mindset. And to a person, these individuals had developed very positive, powerful and most importantly, flexible mindsets. And they're all these are all things every one of us can do and help develop in our own lives. Body literally means each of these successful individuals took care of their body, literally like nutrition and exercise and then business multi multifaceted in this area. And that is these individuals had mastered the skill sets necessary to build a successful business and to keep it growing and thriving and scaling. And what what kind of skill sets do they master or what are we talking about with that skill sets like marketing, sales, team building, systematizing leadership? I mean, I could go on and on. In fact, Richard has a strong marketing background, and marketing is one of the most powerful skill sets one can ever develop because it's the lifeblood of any business.
Brian Kelly:
And the thing, though, is to master any one skill set, just like becoming an expert, It can take thousands upon thousands of focused effort and time. And the good news is you personally don't have to master not even every skill set I just mentioned, because there are quite a number more if you just mastered one. And it's one of those that I mentioned in that little set just a moment ago. If you master just one of those, then you're set. You can then leverage that skill set onto the others. And what is that one skill set mean? Does anybody want to know? Do they want to put in the comments like, Yeah, I do, because if you don't, I won't tell you. I'm kidding. I'm kidding. That one skill set is. Leadership. And you might say, Brian, I'm a solopreneur. I don't have a team. How can I learn about leadership? You learn by leading yourself and developing a culture within your own company as if you are telling yourself and giving yourself tasks, creating sops and systematizing and becoming a leader. It's there's never the there's never a wrong time to start if you haven't learning to be. And then books read books about leadership and you will then be prepared when your team starts forming. When you start bringing on help, which I highly recommend everyone does if you don't have help. Wow, what a game changer it is to get that first one. You you will just be so happy you did it. So with that very successful people also I found to a person were very voracious readers of books. Many of them were authors like Richard Villasana is. We'll talk about that. But they're very voracious readers of books. And with that, I want a very briefly move over to a segment that I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes, there you see Richard Peak, Library.com right there. And real quick, word of advice, if I may, and that is you're going to be seeing and hearing about various resources during the course of the show. I know Richard has plenty. He's got a book that you can go get and read. What I implore upon you to do is rather than click away or open up a browser tab or go checking it out while the show is going, while you're listening to it, even if you're listening to the recorded version. Rather than do that, I would ask that you instead write them down, write down these resources like reach your peak library.com, write it down and then you have a list of resources and then go visit them after the show is over. And why do I say that? It's like, Brian, come on, I want to have fun. Well, you're going to have a lot of fun. The reason is, is because the magic happens in the room. I would hate for you to lose focus on what Richard is saying on that one magical nugget, that knowledge bomb that he drops that could change your life for the better forever. If you are off focused on something else like looking at Richard Peak Library.com while the show is going on. So I'd ask that you do that. This is for you, not for me. And by the way, I'm running this whole thing. I mean, Producer I wouldn't say star. Star is Richard. Richard is the star, but I'm a cast member. But I also take notes during the show myself while running the show. So I never ask anybody to do something that I myself personally wouldn't do. And this came about as a result of speaking from stage live in front of people where there would be times. This was back in the early days where I noticed that a member of the audience would get up and walk away. And I know what I'm my presentation is about and I know I'm giving them the juicy part right then. And I'm thinking to myself, Oh no, they're going to miss the most valuable part of this presentation. That could help them a lot.
Brian Kelly:
And so I began realizing that I need to help people to understand before they have a seat that, hey, look, you want to stick around, the magic happens in the room, that all important text or that bathroom trip isn't really that necessary. Is it going to be something that could possibly keep you from reaching that level in your life that you so richly want and that you deserve? So we don't want that to happen. That is my soapbox moment. I'm getting off and stepping off of that right now. And so Richard Peak Library, real briefly, I myself did not read voraciously until about 11 years ago at the ripe old age of 47. And a little pause there, because you're doing the math. You probably have it now. Yes. And that's okay. These are a list of books that I have personally read and I vet. So these are books that have had either a profound impact on my business life or my personal life or both. And that is oftentimes the case. And these are in here in no particular order whatsoever. You'll see a big clump of Grant Cardone because I read a bunch of his all at once. I read every book he wrote, but they're just in here kind of in the order I read them. So just scroll through it, find the one that jumps off the page, get it and read it. You don't have to get it from this website. This website's not here to make money. This website is here to provide you a resource. Those buttons go to Amazon and so you can get it there or you can get it at your favorite bookstore. Wherever you get your books, go get it. Just find the title you want and start reading or continue reading if you've already been doing it. It is a absolute life changer and it's a minimal cost. You could literally go to the library and do this for free if you wanted to. Do you remember those things, Those things called libraries? Do they even exist anymore? I don't even know. But anyway, we're going to have some fun tonight. And speaking of fun, speaking of, this is going to be a great, great show because Richard is doing something.
Brian Kelly:
He's heading up a, um, an effort that is phenomenal. And I'm going to stop yakking and bring him on right now. What do you say we do that? Let's bring on Mr. Richard Villasana Yeah.
Announcer:
It's time for the guest expert spotlight savvy, skillful, professional, adept. Trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Richard Villasenor. Woo hoo! Yes! Woo! Welcome to the show, Richard. How are you doing, my brother?
Richard Villasana:
Doing fantastic.
Brian Kelly:
Oh, my gosh. And look right behind him. Right over his left shoulder is his wonderful book. We will get into that a little bit. Do Harm. Ooh, ooh. I love that. I love that title. It's got the no scratched out. If you're not watching this live, why not? You should be because you get to see all this great stuff. You get to see Richard's beautiful smile. You get to see his book cover, all these great things. So if you're not watching live well, we'll we'll tell you about that here in just a moment. So, Richard, I want to introduce you formally to start off the show and then we're going to do what I call a little bookkeeping or housekeeping. It should be called bookkeeping because, you know, a couple of ad spots and then we'll dive deep into what it is you are all about. Everyone can see right there under your name. You're the founder of Forever Homes for Foster Kids. Richard Villasana like I just said, founder of Forever Homes for Foster Kids, is a leading international expert on immigration issues and foster families, a proud Navy veteran. Thank you for your service, Richard. He has been featured on CNN International, Associated Press, ABC TV, Univision, Wish TV, Costco Connections, and The Washington Post. That's just a few, huh? That's pretty awesome. For three decades, his nonprofit has worked with government agencies across the country. Richard has an amazing track record of finding family members living throughout Latin America for foster and immigrant children to give them a permanent home. He is the author of the new book Do Oh, I Misspoke, Do No Harm. It's just crossed out. I like that. The graphic about the immigrant children's separations and this country's foster care crisis. Oh, yeah. And here's the one thing I really want to point out real quick, Richard, if I may, is that Richard has a deep, deep marketing background which helped him, I'm sure, in many ways to help spread the word and grow your organization to help foster kids. Would you say that's a true assessment?
Richard Villasana:
Oh, absolutely.
Brian Kelly:
And that's fantastic. So people might go, what does this have to do with business? Just everything. What does life have to do with business? Just everything. I mean, business and life are very similar because business is about relationships. I mean, would you agree with that, Richard?
Richard Villasana:
Oh, that's critical.
Brian Kelly:
Yeah. And so many people want to just blast out 30,000 emails and think that they'll get it. That used to work actually for about two decades ago. It doesn't anymore. But you know what did work, even when that worked, was relationship building. You know, it works today no matter what other marketing system does or does not work, relationship building. It's the common denominator throughout all time. Have you found that to be the same?
Richard Villasana:
Well, that's actually how we're talking now.
Brian Kelly:
Exactly. Absolutely, man, That's a great point, you know. All right. I'll do that later. So real quick, we're going to take a quick break. And I want to do this now so that I can concentrate on Richard and you can concentrate on him throughout the rest of the show. So sit tight. We're going to pay some bills here for just a moment and we'll be right back. Don't go anywhere. We'll be right there. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson. Daytona beaches are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on. Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down carpet bomb Marketing.com then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Peak Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business.
Brian Kelly:
Think of it as your entrepreneur Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card with $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak Club.com. All right. Now let's get back to the show. Good gracious. Let's get back to the show already. I don't know who that was yakking for so long, but now finally, we get to get back to the star of the hour, Mr. Richard Villasana. And so, Richard, what I want to open up with is, you know, the title of the show is Mind Body Business Show. And I like to open up with a mindset question, and that is you've been through it. You've been around the block, you have been an entrepreneur, you've been a business person, have a marketing expert. You now are head of a wonderful nonprofit that's helping foster children around the world. And I'm just curious, so when you you know, I can only imagine that you run through trials and tribulations along those paths that not every day was perfect. I bet not not a single day was perfect because as entrepreneurs and having this kind of responsibility and everything that we do, there are a lot of lot of speed bumps along the way. I'm just curious, when you are getting up in the morning, you know, given all that that's going to hit you head, head in the face, the whole day long, What is actually motivating you? What is keeping you driven? What is keeping you Just determined to continue to move forward and help more people each and every day.
Richard Villasana:
Say for what I'm doing right now. That's the children. I'm really focused because I know that when I'm at my best and doing my best and my team and I have a team, I don't want anyone to think that the success that I have achieved and I have achieved a lot of success. But that's because I've had great people with me and they have supported me and my dream and my mission. And that mission is to get as many children as possible who are in foster care, us foster care to get them out of that system and back with family members. And knowing that I can make that difference for a child. So it gets me up every morning, keeps me up till sometimes three, 4 or 5:00 in the morning. It's just it's my caffeine.
Brian Kelly:
That just speaks of what a beautiful person you are. And oh, Lauren Taylor West says, Hey, Richard or Hi, Richard. Great to see you on the show. Oh, she kept going. Great to hear about your show through Richard Yeah. Thank you, Richard. You said the word, Richard. Fabulous book title in On Point. I agree. Thank you, Lauren Taylor West. Yes. And we love comments. Bring it on. And appreciate that response, Richard. It was definitely I mean, someone wouldn't embark on doing what you're doing unless there was a true love and a passion to help others and you're helping people that really need it. I mean, foster kids, they're looking for a home for parents, somebody to help bring them up. That's that's a huge responsibility for anyone to take. And you've done that. So kudos and appreciation, mad appreciation for you for doing that. Um, and how many kids I know you stopped counting at a certain point, but you've helped you and your organization have helped a large number of kids. What would you what's a guesstimate at this point if you had to guess, I know you stopped counting at a certain point, but what would you where would you say you're at right about now?
Richard Villasana:
Probably 13,000 families and children that we've helped, you know, reunite and bring together.
Brian Kelly:
That's amazing. And on behalf of all of them, thank you. I mean, look at that. He serves our country, the United States in this case, and he is now helping. It doesn't matter what country they come from. They're all human beings and they all need love. They need upbringing. They're they're alone. They have no father or mother figure. And you're helping them to at least get that bridge, bridge that gap. And that's that's amazing. And my gosh, what a blessing for them. And I'm sure that's got to be fulfilling when you make that, you know, that connection occur and they land and they find a new home.
Richard Villasana:
It isn't a story just to kind of pull this all together. Yes. So this is one of many cases, but one that was, in a way kind of fun. We got a request from a county, and that's how we get these cases. Counties, nonprofits, the federal government agencies across the US will bring cases to us. And the reason they do that is because we specialize in something called family finding and the foster care system. So let me take even a step back to explain what's what is that? So when a child comes into foster care, if there are relatives nearby because they've been removed from their parents. So if an aunt or a grandparent is nearby, the agencies are happy to let the child be stay with them. But sometimes it doesn't happen. Maybe there are the one group of relatives who are in California or Montana or Georgia, and the rest of the family is somewhere else. And so when that happens, the agencies are required by state and federal law to do something called family finding. And it's a simple but powerful concept. So it's got three parts. Number one, you make a list of all the relatives. And then number two, you find all the relatives and get their contact information. And then number three, you notify all of them. Hi, little Johnny, or little Maria is in foster care. Would you like to step up and take them in? And if you find enough relatives, that's the whole idea. Not 1 or 2, but you find dozens if possible. Someone's going to step up and take in that child. Now. That's what happens in us. We're really good if the families are all in the US. But let's be realistic. If you're on the West Coast, you've probably got people who have relatives in Asia. If you're on the East Coast, we're talking Europe. North might be Canada South. Well, we've got all Latin America. That's where it gets tricky because these agencies, when they have kids who are Latino and or they have relatives in Latin America, everything's in Spanish or Brazil, it's in Portugal. And so now they don't have people who speak Spanish or Portuguese standing by.
Richard Villasana:
And even if they do, if they've taken a couple of months or a couple of years of college Spanish, they may not be able to read the documents at a level that they can pull out the information. And that's what happens. So this. Agency and Wisconsin contacted us, said, look, we have four kids in foster care. Two are little and they've been adopted by the foster parents. Hey, that's great. But they had two older kids. And those two older kids required that the agency do the family finding. But the father was in Mexico and he was also indigenous. Which meant he Maya, spoke in a different language than Spanish. So it was getting really messy, really fast. And honestly, the caseworker was like, you know, we go to court in 30 days. I'm trying this. I don't think it's going to work. Didn't say that. But you can read between the lines. She was not on board with this. It was probably something her supervisor told her. Do this. Contact this person. We got 30 days. See what you can do. And what they anticipated was that they'd go to court in 30 days and then the judge would say, nothing's happened. We'll wait four more months. And that had been happening for a year that these two siblings had not been adopted into the family with the other two for a year. And this is not uncommon. Got the case, got back to 30 days. It took our information to the court. The judge reads it. Everyone's standing by waiting for him to say, okay, we're going to kick this down the road. He says, this is great. I love this report. I love the information here. This is so complete. In the report, we said, look, we did not find the father, but we found two relatives that are probably relatives. And he said, okay, this is good. There was some problems with that particular father. He had come across the border three times, given three different names, two different birth dates. And the judge said, you know what? We're not even sure if we're finding the right person.
Richard Villasana:
But since you did such a great report and gave us such detailed information, you have fulfilled your family finding obligation for these kids. The court rules in their favor, get the adoption going. And they were adopted in two months.
Brian Kelly:
It's sweet. So then it worked. You got them placed and and was flashing your website up there. I want to make sure people get what that is before we go any further, because this show is also on audio podcast. We're on 35 different podcast platforms as well, and the website where you can go to help out Richard's organization, nonprofit, correct.
Richard Villasana:
Nonprofit.
Brian Kelly:
And it's there to help people, help kids. And like you said, he's got a team It's forever homes for foster kids.org and it's all letters there's no numbers so forever homes for foster kids.org and you can donate as you probably saw there if you're watching the show I hope you're watching live and you you can actually donate, you can do fundraising, you can help Richard's organization out. And it's not just about helping Richard's organization out, as he will attest. It's about helping the kids. That's what it's truly about and it's about helping the families. And so great, great stuff. I appreciate all of it. Um, well, since we're here, uh, do you have a story about a particular child like that really sticks out to you that you can remember that had a profound outcome? Maybe it started off pretty hard. I don't know. Whatever comes to your mind, I'm sure you got plenty of them. I can only imagine. Uh, I would love for you to share that with everyone watching and listening, including yours truly, because I haven't heard them either.
Richard Villasana:
So one of the ones I definitely remember was that we had a case with three girls, their sisters. There were four, eight and ten. And because of their age, they couldn't give a lot of information to the caseworkers and they were able to share that. They had two aunts living in Chicago and that was about it. They could say, I have Auntie Beth and Auntie Maria, but that was it. And so they could not find these two aunts, but they had information on relatives that were living in Mexico. So again, they came to our organization, said, Can you find them? Sure. Took us three weeks. We found the relatives, gave the contact information to the caseworker. So on a Saturday, she's got an interpreter with her. She's calling down to Mexico and she gets an uncle and she's talking to the uncle. And during the conversation, she says, By the way, do you know anything about two aunts living in Chicago? And he says, wait a minute, a few seconds pass and a woman gets on the phone and the caseworker introduces herself, explains why she's calling and asks the same question. Do you know anything about two aunts living in Chicago? And she says, Well, of course I'm one of them. They had flown down that week. We're having coffee in the living room.
Brian Kelly:
That's awesome. Yeah, we might know a thing or two. Oh, wow.
Richard Villasana:
Caseworker went ballistically happy. She said, 17 years. I've never had anything like this happen. Never. And of course, when they explained it to the aunts, they said, Of course we'll be back in two days. Let's make it arrangements. That's where the girls are right now. They're with their two aunts that could not be found in the US. We had to do it by finding relatives in Mexico who then found relatives and found these two aunts. And that actually happens a lot.
Brian Kelly:
Major victory story. Thank you for sharing that. So now you can see those of you watching and listening, you know, where any kind of fundraising dollars would go. They are doing their research, three weeks of hunting this down and they found them in such a great way by reaching outside of the United States, going to Mexico, turning over, turning every stone they can possibly do. And that's that's phenomenal. What a what a great ending to those kids stories it was to more than one. One child.
Richard Villasana:
Three sisters.
Brian Kelly:
Three. Wow. Oh, my gosh. That is. You know, I needed this today. This is good news stuff. I love it. I know there's probably bad news stuff, but I love the fact that, you know, you have 13,000 or more families. Oh, my gosh. We got some great stuff from Lauren. I want to put that up. That's amazing, Richard. What a wonderful. Yes, What a wonderful legacy of impact you and your entire organization are having. And then she also said this would be a great mission for corporate sponsorships. Well, I think he's got a few of those. That's we saw that on his website, I think, and maybe he'll get some more as a result of this. But I see BJ's Restaurant, the Home Depot, Office Depot, Sprint, Olive Garden and Vons so far. Who else wants to jump in? Who else knows a corporation? Let's get this done. And then she said, That's so cool. What a small world. Yes. If I need two aunts, Yeah mean, my gosh. Thank you, Lauren Taylor West, for engaging and participating. Love that makes it so much more fun. Um, and if you have a question along the way, feel free to throw that out there as well. Anyone and everyone watching and listening. All right. Um, fantastic. So I'm judging by the fact that there's this book over your left shoulder that you authored that you're probably yourself an avid reader. It seems to happen that way. Authors typically are big readers as well. So before and I do want to showcase your book, but before we do that, is there another book that you might be reading right now that really is you're finding Man, I want to I want to get this out. I want other people to see it. Or maybe there was one previously that really sticks out either way. Something that you would recommend to others.
Richard Villasana:
The ultimate sales machine by the late Chet Holmes. That book was I've read that book so many times and just the information. Chet was a master marketer. He came up with incredible ideas and ways to get the word out, to build and develop businesses, taking them from, you know, okay to phenomenal to national level, successful and. I read that because of the instruction for me as an executive, also for things that we can be doing as an organization. And I will say this, a lot of people, when they hear the word nonprofit, they kind of think, no money, hobby, you know, they don't think hard core business and they could be right. There are some nonprofits, sadly, that do come into it and they're heartfelt and they have a real vision, but they don't have any of the business acumen. And so it fails and they run out of money or they just can't get the support or they can't get the word out about what they're doing. And ultimately, again, they fail. We work very hard to have a focused mission statement to be focused on what our brand is, to talk to people. We have 62,000 people following us on Facebook compared to most businesses. We're a gorilla. So just because we say nonprofit does not mean that we are not looking at business and sales and marketing and publicity and getting out there to do all those things that are vital for a business person to be doing to be successful.
Brian Kelly:
And are you finding most of your organizations? I don't know if I want to call it income, but your resources are coming by way of donations and other entities, or are there other ways for people to for for you to raise money besides just donations? I have no idea. I'm curious.
Richard Villasana:
That's a great question. So donations? Absolutely. Any nonprofit will tell you money coming in through donations is always critical. And we have done that. And again, we have leveraged the power of social media. People can start fundraisers on Facebook, takes less than two minutes and they can spread it out and get their friends to do it. There are agencies out there, companies like Wells Fargo. If you're an employee, you can go to someone, put in donation time and they will actually cut a check. And I'm not talking a check for $20. They'll cut a check for thousand, 2000, $3,000 and send it to your favorite charity. So a lot of people are with a company right now that has something like that because these companies realize people are looking for social investment. They're looking for companies that are not just take, take, take, but are sharing with the community, want to be part of the community. They gravitate towards those companies and they are responding. So it's actually up to the workers now to engage with their HR department or to find out what are these services that they can do. And we've also had people donate their car. There's a great program so easy, they do all the legwork for them, pick it up, cut the check, and a portion goes to us. Those are just a few. And volunteering. We have lots of volunteers who are helping us and it's all remote so they can do it from the comfort of their home. They don't have to worry about traveling gas, all those things we hate to do. Now that Covid is over, nobody wants to jump in the car, though, and drive someplace and fight for parking. You don't have to worry about that. Problem solved. So those are just a few of the ideas. And actually, there's a chapter in my book that talks about all the ways that people can help a nonprofit, whether it's mine or someone else's, to help that nonprofit to succeed and to do more.
Brian Kelly:
Now, let's let's segue to that book real quick, if you don't mind grabbing that and we'll bring it up center screen so folks can really see it. There it is. Do no harm. The US border child tragedy continues. So say a few words about your book and what it's about, and you just did a few right there. But.
Richard Villasana:
The book has two parts it. In 2020, the federal government was getting stuck with a problem. In 2017, the former administration tried something and what they tried was to anytime someone crossed from Mexico into the US. Even if there were families, they would separate the children from the parents. And the problem with this was, number one, we didn't have any place to put these children because they had never done this before. We didn't have a lot of places to put the parents, and many of those parents were deported. And then we had all these children then who were still in the US. They stayed and they went into the federal foster care system. And they looked for relatives in the US and they often found them somebody it could have been the other parent could have been an uncle, an aunt could've been a friend of the family, and the child went to stay with them. Okay. But they're still wanted to reunify. That was something that was passed June 20th, 2018. Then President Trump signed an executive order saying we are going to reunite all of these families. And that number has grown to over 5000 families. And today we're talking 2023. That means some of these kids have not seen their mom or their dad for six years. And they're still working on this. So in 2020, the federal government got stuck. They had some cases that they could not solve. The best nonprofits out there and they were doing good work, could not crack these cases and find that parent. And they came to us and they came to me and said, Can you help? We said, Sure. So in March of 2021, for the last two years. We have taken on the worst cold cases. I'll give you an example. And this is in the book. This is what I write about. We've worked cases where they gave us the name of the parent. One other identifying piece of information. And told us that they lived in Honduras. Oh. That was it. No state. So this is I want you to find Brian Kelly. And he lives in the United States.
Richard Villasana:
Okay, good luck with that. Or we want you to find Brian Kelly lives in California. Better not. Great. Yep. Or they could have said, We want you to find Brian Kelly Lives in sand. Sand? What? Well, sand. That's all we got. San Obispo. San Diego. Which San are we talking about? I've worked those cases. We closed them all. Well, we worked those cases with those kind of parameters and little information name spelt wrong, even the first names backwards and still, you know, Billy Bob, Bob, Billy. We really I have seen stuff that I had not seen. I've been doing this for almost three decades. I've seen stuff with the federal government that I have never seen as far as bad information coming up in spelling and bad names, everything. So the book talks about those separations, talks about the struggles the federal government is still having, trying to get these kids reunited. And what does this have to do with foster care? Well, here's the problem. You've got kids going to a sponsor who could be a parent or an aunt or uncle. But they're non-citizens. That means no health care. They could be at the mercy of a landlord who wants to rip them off, who can do anything they want to because they're non-citizens. So those people are in a poverty situation. Guess what happens to people in poverty? A lot of times abuse, neglect, and those are the things that get kids into foster care. We now have immigrant children who are in foster care and those agencies. Just like before. Have no idea what to do. Can't read the Spanish. Now we're talking about speaking indigenous languages like Akateko Mom. K'iche. We're going way beyond bad. This is getting into terrible territory with these children in the foster care system, with the problems that foster care has right now. And they're massive, massive problems that we have in foster care right now. We are in crisis. And the book talks about all of that, from homelessness to sex trafficking. Wow. But it does talk about solutions. There we go.
Richard Villasana:
You can't have a good story without a good ending. And there are good endings. There are stories about those kids just like the three girls. Success stories, how we made a difference for these kids, how their lives are now completely changed. For the better because we were able to work their cases, find those relatives, get them into a family life. With their relatives completely change everything. So the book ends with hope and serious and practical solutions on how we can fix this.
Brian Kelly:
I love it. How can people get your book? Where is it?
Richard Villasana:
Amazon. They can go to Barnes and Noble. They can pretty much go anywhere. We are everywhere. But if they want to do it fast and honestly right now, they could go to Amazon $0.99, get the Kindle version, and the biggest thing people could do get the book part of the proceeds go to the nonprofit. So you're helping a foster child get reunited and leave a review. That is so important to any book is a review. Leave us a nice review. Give us five stars. Let us know what you think and you'll be helping not only one foster child, but other foster kids by getting the word out there so people understand These kids need help. They deserve our help. They are our future. And this is an easy way to help a child.
Brian Kelly:
I love it. And I love your your humble approach to it. The 99 cent version. I'm going to be the the host saying go get the most expensive hard copy. What are the most expensive option is so that he can use more to pull you know pour into the organization. And yeah, the reviews are very important because that gives more visibility. And then as they make more sales, of course that's more money to them. And then you get a very valuable resource, the book itself. And so once again, that's do no harm. Do you still have that in your hand? Just hold it up one more time and.
Richard Villasana:
Oh, absolutely.
Brian Kelly:
There we go. Let's see. Let's get this big screen here. Yes. And get that so beautiful book written by a beautiful man and appreciate the fact that you knew to end it on a high note or at least put in the high notes. So it's not just this woe is me all the way through. It's great to make people aware of the horrible things that are going on and so that hopefully that will spur people to either, number one, get out there and help you do some fundraising for your organization. And number two, maybe to go out and do something themselves directly, maybe write to people in our government and see if we can make some things happen in a more expeditious manner. And I think people truly to the core want to help is just, you know, things have gotten out of hand and focus and priorities have changed to things that probably aren't as, um, human related than others. I don't know how to say it the best way without stirring up a lot of controversy here. But anyway, don't want to get into the politics at all. Um. That is fantastic. Uh, my goodness. Oh, Lauren Taylor West has been busy. I love it. She has a three part, actually. She has a question about nonprofit. So she, she. Great. Lauren Oh, this is awesome. I want you to take over as the host now so I can just sit back and relax. I love it. I truly do. All right. Here's her question. Lauren Taylor West says, excuse me, as a nonprofit owner, what are three key steps you would recommend to someone who wants to start their own nonprofit? All right. Very astute right off the bat, Lauren, about three key steps, not one, but three. That's that's like marketing. I love that. Great, great stuff.
Richard Villasana:
So when you're starting out, number one, I would be looking at someone who's doing something similar. Find a model. You don't want to reinvent the wheel. And that's something that people in business, the smart business people don't go out and try to come up with a brand new, untested, you know, concept. The easy way is to find someone who's doing something similar in some place else and you do it. So look for organizations, let's say that you're doing working with the homeless. Find organizations in other cities in your state because that will help you with state laws and probably restrictions, requirements that they have to have. So be specific to where you are and see what they're doing. Look online, look at their literature, see what you can pull from that and model your idea after what they're doing. That would be number one, so that you're not spending all your time trying to come up with something brand brand new. Because let's face it, they always say this in Hollywood, all the great movies we say, there's only 12 basic ideas. Boy meets girl, girl meets boy, girl meets whoever. And we got these 12 ideas and that's where we get all these movies. Same thing happens in nonprofit and with business. Look around, see what you can do to put your personal twist to it. And that's the second part. What can you bring to the table that will make this better? What makes what you do better. So in my case, it was having 25 years of working as an international marketer in Latin America. That's why don't do Asia or Europe. I have dealt with every Spanish speaking country in Latin America plus Brazil. And so that lent itself so easily to what I'm doing. I already knew how to talk to government agencies. So for you, you will look at what is that skill set you can bring that will make this really work. And then number two, you do want to work with your local business entity, at least at the beginning. You may not want to say you're starting a nonprofit, get some business advice, do a business plan, or don't do a business plan.
Richard Villasana:
You know, there's lots of conversations about that. But at least get an idea of what you want this thing to look like. How are you going to raise money that's really critical for a nonprofit? How are you going to raise money? Because as much as we have the heart to do things, the world runs on cash and the nonprofit still has to run on cash or in-kind. There's only so many computers you can get. So again, look for a model that you can copy. A nonprofit is already functioning. Look at what you're going to bring to the table that's going to make it special and then number three. To build on, number one, look at what you're going to have to do to set it up. Find some other social media accounts like we did with Facebook so we can model them, look at ways that you can grow and opportunities so that you can get more people. And that's something that was really key that Brian said. We all need support and don't be a one person show. It'll kill you. Get more people to help you expand that dream. Your dream deserves to have people help you get them in there. Make that dream grow. Get that mission going. Um.
Brian Kelly:
Uh. Love it all. Yes. Oh, my goodness. Smart bombs. Knowledge bomb bombs of wisdom. That is the definition of Mr. Richard Villasana. Right there, ladies and gentlemen. You heard it right here. And love. You were just ready. I mean, you knew the answer the moment you heard it. This was not a scripted question. And that just spoke more volumes about you, Richard, in my eyes, about the depth and breadth of your experience, your knowledge, your wisdom. And so appreciate that. You know, and a lot of people you're so right that they think, um, nonprofit is kind of a hobby, not seriously taken. And for reasons that you mentioned already, that some do that, but it's anything but. If it's going to be a successful one and what you're doing must be a successful one for helping all of the families and kids to to, well, the kids to get a family if they don't have one. And to get that leadership they need in their lives growing up. And thank you, Lauren Taylor West. She's dropping the links to your book on Amazon in the comments. It's a very long one. I'm not going to put up on the screen because no one will be able to type that in. So yeah, I recommend you go to Amazon and search for Do No Harm by Richard Villasana. It's Asana. For those of you listening on podcast and definitely check that out. And she also put up the book by Chet Holmes, The Ultimate Sales Machine. Thank you for doing that. Lauren to this is something I often recommend that and I've do I've done so many of these shows with so many amazing people like you, Richard, and they all are. Most have recommendation either singular or plural of books that they have read that they really found profound. And this is what I do if I haven't read it yet. The second I'm done with the show and we go off the air and we're done with our little debrief and we call it a night, I'm going on to Audible and I'm looking for that title. I'm putting it in my library because whenever someone of your stature and others that have been on the show recommend a book that is immediately, you know, that's the sign to go go get it and read it.
Brian Kelly:
Because if it is that profound, you've read it several times. I mean, as you were talking about it, I was like, good Lord. And I don't even remember if I've read that book. So that that if I have, I need to go read it again. I've heard of Chet Holmes. I know they I know the name. I probably have it at my library somewhere. I've probably read it, but I'm going to go back and read it again if I have it. Either way, it doesn't matter. Thank you for that. And my recommendation to everyone else is to do the same is just go get the book. Don't even hesitate. And with Richards, of course, get the hard back. Do you have a hardback version?
Richard Villasana:
Oh, yes, that's. That's right. Here. Yep. Hardback.
Brian Kelly:
Yep. Get that one because it costs the most. Because most of the money will then or more money will go to the organization that's helping these kids. And I'm being totally serious. Put as much as you possibly can even if it's $0.99 that please do that as well. Don't feel ashamed or anything by that. And then for sure leave a review on Amazon for Richard Villasenor's book. Please do that. Do no harm. You cannot go wrong with that. Appreciate that. Oh, my goodness. I got I'm looking at the clock this Why does it always fly so fast? It's an hour long show and it's over. Like we're not there yet. But, um, so, you know, you're, you're very passionate, you're very driven. You've been doing. How long has this organization been in existence? I don't think I've asked that.
Richard Villasana:
Three decades.
Brian Kelly:
Holy smokes. So that tells me so many things. I mean, you love it deeply to be still. I mean, it's obvious the passion is just oozing through your pores as you're talking about it. For you to be that passionate about something like this or anything for 30 years, that is very telling. Do you think it's important for entrepreneurs, for business, whether it's profit or nonprofit? Is it how important is it to really truly love and have a strong why behind what you do?
Richard Villasana:
Oh, that is so critical because it is so easy to let the data of these things just drag us down and to worry about them. One of the things I do tell people is we hear about this Do what you love. I don't think people explain that very well. It comes to do what you love. It is we all have a gift. We all have something we do super well and easily. And that's usually where things go sideways. We do something so well and easily. It could be baking, it could be design, it could be programing, it could be locating people. That's my special gift, looking at information and being able to see. Information that no one else sees. But it's right there. But I see it. And so it's finding that gift and then developing that gift because that's something else. Brian, you have said before, it's not just having a gift. It doesn't stop there. We're I'm not this successful with the work I do because I didn't learn how to manage people. I did because I did not learn how to do even more, to find more resources to locate. People didn't stop at one. There are some countries I have got 20 to 30 resources. I could go to any one of those. That might be the key to getting us to find a father or a mother living in that country. And so number one, finding that. That passion. The thing that you do well in accepting that it has value. And that gets us to number two. You may have to get creative with it because sometimes that's the problem. You got this great gift. We just need to package it, right. And that's where mentors and other issues come into play because they can see where that gift will fit and how you can package it so people will resonate with it so that you can actually make money with it. And that would be the other part, because if you don't have that passion, you're going to hate it. There are so many people make a lot of money and what do we hear about them? They get into drugs, they get into drinking, they do suicide. All these things that we're thinking, why Yeah? Because they weren't doing their passion. Something was off. And that's what we don't want here. We do want to embrace the thing that gets us up in the morning that makes us go, I can do it. I make a difference and I'm going to make that happen. And so I don't think about worry about getting up in the morning. People ask me that. I'm like. How could I not get up in the morning to go help a child to change their life? It's a Of course I've got to do it.
Brian Kelly:
That is it right there. And thank you for clarifying all of that, because one of the things people think is like, well, and I just had this chat with another individual on my show two days ago. I don't normally do Tuesday nights, but we did. And we brought this very topic up. And it's not about it's not that you're going to find something that you absolutely love to the point where you never have a part of your day. That just kind of sucks. But, you know, arduous tasks that you don't like doing, not nothing, but could be farther from the truth. So, I mean, Richard, for you is every day smooth, easy sailing and just you love every every single aspect of what you're doing toward that passion. Like all the the the horrible repetitive tasks that have to be done that are just like, God, I don't want to do this, but I know the outcome and it's worth it to get through this, to get to the outcome. Do you find that to be true in your daily life?
Richard Villasana:
I'm so glad you asked that question that way, because I was talking to a really good friend of mine and I'll say his name, Ben Bill Taub. And he said, you know. I want you to think about this. How do you do the things you really hate but have to get done? He said. You can tell a lot about a person by the quality of how they handle the things that they don't love to do, but they have to do. And I have thought about that ever since because I've thought that's right. Making those return phone calls, getting those emails out the door, following up with someone, they may be things we love or we don't love. Or it may be there's someone that we'd really like to chase after, but there's other people we need to communicate to. All of those little things you just mentioned. They're part of the job. No one's going to love every second and every day of what we do. But that's where the passion comes in. You got the passion. Quick story. I was going to give a talk at Lamar University close to Houston, Texas. I got there and I told them pretty much the answer right here. I said, listen, I got lost. It was raining Texas rain. And this is where you can't see ten feet in front of you. And they had roadblocked off. I'm in the middle of nothing. It was like, I don't even think we had really at that time. I'm calling people up so they could get on the Google and said, I'm here now. I could have turned back people and said, You know what? I'm not going to make it. I said, No, I got on the phone. I'm calling people. I finally got one of my assistants to guide me in and said, I'm here. You're going to have roadblocks. You're going to have detours. You don't let those throw you off if you have a goal. They said, I'm here today to talk to you and tell you that's what makes you successful.
Brian Kelly:
There you go. I mean, that's that's it's so valuable to know this because a lot of people, you know, a lot of people are giving these pitches about and 111 industry that comes to mind that does this often. I used to own a company or co-own one in this industry and it was network marketing and they would basically say, Oh, just sign up and then sign up three people like you and sit back on your hammock and drink an umbrella drink, and it's just going to fall into place. And it's interesting because there are some that are wildly successful in that industry, but there are very few percentage wise, and that is why they are sold a myth that it's super simple and only those that were super successful, I knew them. They worked their ever living butts off. Nothing comes for very little effort. Nothing comes in return usually. And even those that win say a lottery ticket, well, they weren't they weren't prepared for that kind of money. And they usually self-sabotage and throw it all away anyway. And so it takes time. It takes effort. It takes. I love what you were you were bringing up learning how to manage people. People don't think about that when they start a business profit or nonprofit. It's like, I'm just going to go do what I do. Good, period. And that's like, like you said, that long list. But managing people is typically not something anyone is that great at right out of the chute until they've gone through the, you know, gone through and read books and worked with people and practiced it even on themselves. And what kind of manager do you want to be and what kind of culture do you want to have your business? There are so many great things that go into it. I love every aspect of it. The SOPs, developing documentation so that your team knows what to do and when to do it, how to do it and repetitively. So many things that go into it and mentor you. That's the number one right there is get a mentor. You need eyeballs outside of your head looking in at your business to give you that different perspective from a different lens.
Brian Kelly:
Because I've done this, How many times has it ever happened to you, Richard, where you're in your own business, you're doing your own thing and your organization. You're trying to figure out how to get that next marketing thing to work. And then someone you talk to and they say, Oh, that's easy. You just do X, Y, Z, and you're like, What the heck? How did how come I didn't think about this? I know my business better than anybody. Well, that's happens time and time and time again. And then the reverse is true. You'll you'll be talking to someone else, Richard, and they'll be asking you questions and it'll just come off, roll off your tongue like nothing happened. So it's so important to have that external set of eyeballs and brain to give you that different lens viewpoint. Is that something you found to be true in your walk?
Richard Villasana:
Oh, absolutely. Listen, again, it doesn't matter how passionate and how gifted you are, you have to develop the gift. And that is one gift. And you say this at the beginning, we can master one thing, but just because we master one thing doesn't mean that everything else isn't important. We need all those things around us. So we're not great at publicity. We need someone who is. If we're not great at management, we need someone who is. I've got someone right now, wonderful person who is great at organizational administration. I love her because she is coming in and helping to fix and kind of clean things up that have been going on. And so I'm always looking for those people and everyone should be looking for those people, those mentors and coaches, and be willing to pay for some of this and find the one that resonates with you, that will help you and will see your vision. That's really key to not just because they're successful, but they're successful and they see your vision and can help you expand that and grow that. Absolutely. You just you don't have a restaurant with someone who's a great cook. You got to have someone up front. You got to have someone who takes care of the customers. You have to have someone who counts the money. You need all those things. You just can't be a great cook. Yep.
Brian Kelly:
Advertising, marketing, everything. Absolutely. Totally. Totally. Yes. You are phenomenal. You have such a great background and so wise. And the your organization, which I'm going to bring up again is forever homes for foster kids.org. They are blessed to have you as the the ringmaster the head man who is leading the charge and with all that talent and skill and I love how you brought it up. It's like, yeah, isn't it interesting that those things that come so easy to us that we're so good at, we tend, each one of us individually, to supremely devalue that. Like someone like if you were to charge money for it, you did. Richard You could charge a lot of money because it's a it's a very incredible skill that you have and you have many of which but the fine people, my gosh, you could be a private investigator and make a lot of money by outsourcing your services there and things like that. And as business owners, we always way undervalue and way under price our what we do. And I just want to throw it out there to let people know, like whatever you're thinking right now. At least double it, maybe tenfold it as far as what you're charging, because it's what is easy to you is exceedingly difficult for other people and they will pay for it and it's worth it. If they pay more money, they have more, um, more. Um. What's the word in the game? Uh, I forgot the word.
Richard Villasana:
The game.
Brian Kelly:
Skin in the game. Thank you. And the more skin in the game they have, the more seriously they're going to take that relationship with you. And, you know, it often happens that when you offer a service, there are things that the customer, the client, must do in order for the outcome to be successful in addition to what you provide. And so it's important to have skin in the game for them so that you can be assured they are going to complete those steps because they have a pain point. They paid money and they want to get their money's worth and that's another good reason. I'm going way off on the beaten path. So we're almost at the end here. And I hate to say that and I like to end every show with one final question I have not forgotten. We're going to do the prize giveaway right about now. But before we do that, Richard, I like to close every show with one very special question, and it's something I started doing this. This show's been running almost five years. I cannot believe that. But I started doing it kind of randomly. I would ask this question and it just started hitting me that the answers were so profound. I said, okay, that's it. I'm going to end every show with this question from now on. And that's what I do. And it's extremely powerful and profound, and I just can't wait to hear what your answer is going to be on this question. Before we do that, though, I did promise and here it is, we're going to do the prize giveaway when I put this on the screen once again, write it down. Do not go to the website yet. You can go after in fact, do it after the show, after we sign off and say, so long, then go to this URL I'm about to put up on the screen and enter to win a five night vacation. Stay at a five star luxury resort. Here it goes. I'm putting it on the screen. Write this down you want to go to after the show is over, Rip Scott. I am forward slash vacation, all lowercase and rip stands for Reach Your Peak.
Brian Kelly:
That's my company, R.I.P. Dot. I'm forward slash vacation. That's where you want to go. Once we sign off and we will have our team randomly select a winner. I hope it is you. Who am I talking to? All of you. So with that. Oh, let me see. Thank you for sharing your talents, Mr. Villasana from Dolores Nera in LinkedIn. Thank you, Dolores, for coming on and joining us. I hope you're entering that vacation stay prize. That'll be awesome. And Richard, it is time to wrap this thing up. But this is going to be one heck of a wrap up. The greatest thing about this question, Richard, is there is no such thing as a wrong answer. It doesn't exist. It's impossible. There is no failure. There's only success. So wouldn't that be nice if that was the case? Growing up in school and high school, that you just cannot fail no matter how you answer it. But this is real life. But in this case, it is true. There is no such. In fact, the exact opposite is the case because the only correct answer is yours. And why is that? Is because the answer will be very unique to you. That is why it's such a profound question. I know it's a lot of buildup and you're probably going, Holy moly, what the heck is this question already? Just get it. Spit it out. Are you ready for the big question? Richard Villasana.
Richard Villasana:
I am ready.
Brian Kelly:
Of course you are. Of course you are. All right, here we go. Richard Villasana, how do you define? Success.
Richard Villasana:
For me, success is doing better every day and every day. That is exactly what I do. I set my own bar. I don't look at other people's bar. I don't look at what they're doing. Because I had my own bar. And if you listen to some of the best people who are out there, the people who've achieved the highest levels in their profession, they'll all say the same thing. They're competing with themselves. They're not competing with someone else because their bar may be too low. And so am always looking to push my bar up higher, whether it's personally, whether it's physically to stay in better shape, whether it's reading books and expanding my imagination, my creativity, the way I do business, the way we're able to help someone. For me that success. And yes, it's great. If we could bring in a boatload of money to some things will do that. Others won't do as much of that just because what we're doing. But, you know, I can be at peace. Knowing that I am using my gifts, my talents, to help kids in my particular case. And if I can do that and keep doing that and expanding that out for me, that is my success. And for someone who's listening to that, I would say take that and apply it to your own life and say, okay, what am I doing that I can improve on? That would make me really feel like, Wow, I'm really kicking it this week. I really nailed it today. This was a nine out of ten. Fight for that team. Try to get that extra oomph in there. And that's what success is all about. It's passing over the things that happen in life the detours, the bad days. It's stepping back. That's okay. I do that. I don't have perfect days every day. I don't have perfect weeks. But success for me is I keep coming back to it. I'm consistent, I'm persistent, and I'm doing the right things. Not just doing things, but I'm doing the right things that are pushing me up the ladder and moving me closer to doing more of what I want to be doing. And if I'm doing more, if I'm helping more kids, I am succeeding. If I'm getting another child reunited with their family, I am succeeding. I can live with that. I am happy. I am at peace. And that for me is success. Is having that peace in your heart and soul that what you're doing. Is doing something good for someone and doing something good for you too. And there's nothing wrong with doing something that will help another person and still fill your heart and your soul.
Brian Kelly:
Mhm. You know, we have to end that with a glorious bomb run. Oh yes, Yes. What a way to close out the show. The amazing Richard Villasana. I'll tell you what, you are an amazing man. I appreciate you. I appreciate what you stand for. Everyone, please, please go to forever homes for foster kids.org. Donate whatever you can help him to set up a funding campaign. Also go to Amazon and purchase Do no Harm. The book by the one and only Richard Villasana and all of these different mechanisms will help to feed his organization the valuable resources they need to continue to find and locate the family members of of children who have been separated for whatever reason and get them in the arms of those who love them and care for them and give them a good home to start the, you know, restart their lives all over again and for the better. Thank you, Richard, for everything you do. Is there any last parting word of wisdom you'd like to present or even a different way to connect with you if that works for you? I mean, I'm going to give you the mic for the last few seconds.
Richard Villasana:
You can find me on Facebook. I will personally respond. Go to the website. If you've got questions, I'll be happy to answer them. And just think in your heart, whether you help my nonprofit or someone else's nonprofit find a cause that you care about and help make it happen. Help make that change. That can happen. For whoever it is, whether it's the homeless, whether it's adults, the elderly or children do something. It will fill your heart and your soul. And that's there's really nothing better than that. So that's pretty much all I have to say.
Brian Kelly:
Couldn't agree more. On behalf of the amazing Richard Villasana, I am your host, Brian Kelly of the Mind Body Business Show. And until next time we meet, please go out there and do two things. Everyone. Number one, serve more people like Richard does and help more people through your business, through your personal life. And number two, above all else, please be blessed. That is it for us tonight. We will see you again next time on the Mind Body Business Show. For now. So long, everybody. Have a great one. Thank you for tuning in to the Mind Body Business Show podcast. At the www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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