Special Guest Expert - Robert Evans
Special Guest Expert - Robert Evans: Video automatically transcribed by Sonix
Special Guest Expert - Robert Evans: this eJwljltrwjAYhv9LLnbVNrQ1VQsyJirINicrsnlVsiTt4nIoOTSI-N-X4uV7-J7vvQGilWPKte46MFCDF5AArqzDirCWU1AXc7QoyhIlgHjrtPSWmUdQ5dUMFQnAhGgfCZNZLpYonyeg40zQVmE5MTsuWMT-BWx6C-ob8EZE-9e5wdYQhhCyXuteMDxwmxEtITV8ZHAs4HRqYd5c0uKMBDp-7b4vvfdVqmW1fwvL8Xrcpa_5MxZuJRnl-MlqbwhbUR2U0Jie4qsEOO7EtOR9f9isPzbn9anZH7ZNk37qH2bcdsTKZnKYxWqnjcQudid5v_8DxvFfsw:1mW8zu:vcH9LswA6HwkS7IGYMf4-pQxlI4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make
It one step forward only to fall two steps back? We're dedicated. And driven. You finally break through and win. That is the question. And this podcast will give you the. My name is Bill. This is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. I am super, super excited tonight because I have a fellow geek on the show and we're going to geek out a little bit. Don't worry, we'll do it. We'll give it to you in layman's terms, for those of you that aren't into the whole tech scene. You definitely want to stay and watch this to the very end, because what this gentleman brings to the table is different than what you're used to seeing in such a great way. And I cannot wait to share his genius and his brilliance with you. His name is Robert Evans, and he's coming on very, very soon. In the meantime, the mind body business show very quick. What is that all about? It is about what I call the three pillars of success, and it came about from my 10 years of studying only successful people, and I found those three traits were very prominent in each of these successful individuals. So by mind, that means their mindset to a person very positive, profound and most importantly, very flexible mindset. Then body that was literally that they take care of themselves to a person. The successful people are very successful. People that I studied took care of themselves nutritionally, and they exercised on a regular basis. And then there is business, which is so multifaceted. There are so many skill sets that are required for one to master in order to build, develop and grow a thriving business. Skill sets like sales, marketing, team building systematize leadership. I mean, I could go on for quite some time and I won't. I will spare you. The thing is, though, to master any one skill set.
Speaker1:
It's like being an expert, you know, you've often heard to be coined an expert. That person has spent an average of ten thousand hours in that respective field or or trait that they're working on. Similarly, with mastering anything, the good news is you personally don't need to master every skill set, not even the ones I mentioned. In fact, one of those that I mentioned, just one would be the one I would aim at if I were you. And that is the skill set of leadership. The moment you have mastered the skill set of leadership, you now have the skill set that you need to then bring in those that have mastered the skill sets in the other areas that you have yet to master. And by doing that, you may never have to master those other individual skill sets. And let's hope you don't, because again, it takes a long time. So that is what the mind body business show is. It's a show for entrepreneurs by entrepreneurs giving you that shortcut to success. And this is what all integrity and authenticity that kind of shortcut. Why spend 10 years trying to become successful when we can help you to cut that down, at least in half, and usually, oftentimes even more, just by watching the show? And be sure to take veracious notes as we go through? And speaking of notes, another great trait of the very successful people that I studied and research is what that to a person. Each and every one of them were very, very avid readers of books. And with that, I want to Segway very quickly into a quick segment I affectionately call bookmarks.
Speaker2:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library Scott.
Speaker1:
There you see Richard Peek Library on the screen for those of you watching, even for those of you listening on podcasts. Do yourself a favor and take out a piece of paper and a pen and take notes during the show rather than succumbing to that itch to go. Click away and check it out on your own. While we're talking, here's what happens. What I what I really would not like for you to have happen is that you take your attention away right at the moment. Robert Evans gives that one nugget of value that can change your life forever. I would hate for that to happen. And so just pay attention for now. This is my advice and take notes and then visit those resources after the show is over. So this is for you. Not for me. I already know what we're talking about. I know about these websites and I want you to get the most out of it by listening intently to what Robert has to say because he comes on right after this segment. So get ready. It's going to get fun. Reach your peak library is a resource that I had built with you in mind because I personally was not an avid reader until about 10 years ago. I was a forty seven. I'm 57 today. That's about right, and I found out and discovered this wonderful app called Audible that back 10 years ago. And that opened up my world because apparently I didn't like reading with my eyeballs. I wanted to read with my ears, and that's actually the truth. And so as I began listening to these books that were just having immense and profound impact on my business and my personal life, sometimes in both, I began noting which ones of those did that.
Speaker1:
So not every book I've ever read is in this list. But those that did have profound impact on me as an entrepreneur are in this list, and that's why I had it put together. So that gives you a resource to go find that book very quickly. And these are in no order. They're not alphabetize. They are not by author, except you can see a lot by Grant Cardone, all in one chunk. They were just dropped in there as I either completed reading them or as we just went to my library and start pulling them out and sticking them in there. The ones that worked that had had profound impact on me. And this is not meant to be a moneymaking website. If you've ever resold or got an affiliate link to Amazon, for instance, to sell books, you'll know what I'm saying. So and by the way, all these are listed on Amazon, you can get them anywhere you want. I just made it convenient with a buy now button there or a buy here button. So go grab a book. Just look at the list. The first one that jumps out and sings to you and says This is the one, just get it right away. Don't look at the rest of them. Don't go through every single one of them, because then you may not ever decide on any one of them. So that's my advice there, but that is a gift to you. So the value of reading and reading books is immense. And speaking of immense value, I think it's about time to bring on the one and only Robert Evans. Let's do that.
Speaker3:
It's time for the guest expert, spotlight
Speaker2:
Savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there he is, leaving is one, it is the only one. Robert Evans,
Speaker3:
You hear me, OK? Just want to make sure no Mike gets you? We're good. Good. Yeah, thank you. So, so awesome to be here, and I'm excited to chat with you and and see where you take me. That's I like adventures. It's kind of like, you know, we get to go on an adventure together and Brian's my guide. And I don't I don't know what's going to happen next, but I'm sure ready for it.
Speaker1:
So, you know, you just you just said something that's actually very applicable to anyone and everyone that is either going on the podcast or live video and being interviewed. And that is it's best to do it if you possibly can without any script in front of you, without any guidance on where the show is going to go because it makes it authentic and real. And at that moment, and you always come up with the answer that was meant to come up with anyway. So I appreciate you saying that right off the bat, he's already providing value having got started. Real quick, a little bit of housekeeping you can see right above Robert's left shoulder, so it's to the right of the screen as you're watching. And that is that red stamp. It's the big insider secrets. They sponsor this show and they give us the ability to give away a five night vacation stay and a five star resort of your choosing. And we do this every single week on the show. We're so blessed. Jason Nast and the Big Insider Secrets makes that available, so stay to the end. Those who watch live can enter to win, and then a little birdie told me that Robert might have a gift for you as well. We're going to share that with you at the end. And then before we move on one last shout out and then we'll bring Robert back on and dig into his brilliant mind. If you're struggling with putting in a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to pull on a high quality show and connect with great people and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message and now we're coming back to the man. The myth, the legend himself. Yes, that's you, Robert. Robert Evans and we're going to give him.
Speaker3:
Robert, what's that? Robert, I like that big league, you know?
Speaker1:
So let's I want to give you the introduction you deserve because you do. You deserve it. Robert Evans is co-founder of a technology company called Action ERA, which is mobile, web and and social platform for content creators, experts, authors, speakers, coaches and entrepreneurs. I think that covers just about everybody who watches a show that's fantastic. Robert has been a trainer in the digital marketing and personal development world for twenty one years, building different successful businesses. His focus now is helping businesses leverage high engaging platforms like mobile apps. That's right, I said it out loud to reach more people have a greater impact and make more money in their business and listen, stay on the show. You heard mobile apps and you're going to be blown away because Robert and his company have changed the entire what's the word, the entire landscape when it comes to mobile apps and developing them for small business. I am so excited to have you here. Robert Welcome, officially formerly my brother, my mother, my tech geek buddy.
Speaker3:
Great to be here and good ready to nerd out with you, bud.
Speaker1:
So one of the things I love to do is now it's hit the surface like we just did with your background a little bit and what you're working on today. But what I always love to do and open the show with is go a little deeper because I am a firm believer that it is our own individual mindset that is the driver of whether or not we achieve success or we do not at whatever level it happens to be of achieving or not achieving it. And so what I like to find out is like, I know the tech world. Robert, I know it can be daunting. My goodness to stay ahead of it. On top of it and knowing that you have these struggles, these moments every single day, what is going on in your big, beautiful brain when you get up in the morning, that just says, that's OK, I'm going to tackle this. I'm going to do it with, with passion, with fun, and I'm just going to nail it and knock it out of the park again today. What is it for you that's going on in your brain when you get up?
Speaker3:
Well, you know, one of the biggest things that really keeps me going, even in that struggle, is knowing that there are people, clients, people that are living their passion that are, you know, they're they're expressing their passion through their work, through their message and that sort of thing that's counting on me to show up because it's not that I just wake up and I just run my business, but I wake up and I actually I help other people accomplish their success in their business and. And, you know, being and being an entrepreneur my whole life since 15 years old, which is a long time ago and being in this digital marketing space for as long as I have that, you know, the times that I didn't really show up in that way because there are times I haven't been perfect. That's that's for sure, is when I felt the the least connected to my the expression of who I am as the person that I am, that I am walking this Earth right now. And so when I'm showing up and I'm putting in the time, you know, as long as I'm not compromising my own values and my own my own happiness and helping other people reach people, then then I know I'm on track. And a real quick note on that is that I learned a number of years ago in a message that I was sharing about the power of the ripple effect that a lot of people just think from that one dimension of, Well, if I do this, I'll have this much impact on this many people. But what they forget is that if I can go out there and impact or inspire or provide tools or education on another person to go out there and reach thousands of people or tens of thousands of people, and and then they as a result do the same thing. That's part of my Ripple legacy. And so I always have to remind myself that's not just about just the people that I'm serving, but it's all about all the people that they're serving, and I'm a part of that.
Speaker1:
I love that, and yeah, I like I liken it to planting the seed and it grows and it bears fruit and exponentially, then it drops more seeds and more growth and same kind of thing. And yes, Jay Miller, we are live. Just in case you wanted to know the answer to that. He's watching from you. Thanks for coming on, Jay. Yeah. And I love that you talked about, you know, being true to yourself, to your values, to your happiness. And that is becoming a common theme these days. And I'm glad most entrepreneurs, a lot of entrepreneurs who are achieving and finding success have that one thing in common that you just said they're doing what makes them happy fulfilled. It's fulfilling their purpose. It's bigger than just making them happy. Like you said, it's about helping others achieve their level of success that they want desire. That's why I love having people like you on the show. I mean, but these are the key ingredients, and I wanted to kind of highlight that where people are watching and listening is that it's it's never about yourself. Whenever you make it about someone else, that's when you see the true growth in your life and your company regardless. And the thing is, I don't know if you're the same way, Robert, but won't we often do more for others than we will for our own selves?
Speaker3:
Yeah, we will. And there's and there's a there's a disconnect that people have in that. Not when you do that for another, you're really doing that for yourself. It's a spiritual principle. I learned a long time ago the source. In fact, it's been a driving factor in in how I start businesses and do businesses. And often I go out there and and I go out there to help and teach and in experience things or help other people experience things that that which I want to experience myself. So if I want to create more success in my life, I'll help other people create more success in my life. And then the universe has no option but to give me more success, because how can I give it away to other people if it wasn't there? You know, so it's it's something that has been a huge influence in my life.
Speaker1:
Fantastic. Oh, we got some great input from a viewer on LinkedIn. Yeah, we're not live on Roku. That comes later. And the sound here as a chuckle when I'm talking, Brian. Ok, so we might need to turn the volume more down on your end there, Robert, if possible, and still be able to hear. Thank you for letting us know that LinkedIn user. We don't have the name, and that's OK. Yeah, that's I love the whole whole concept of ripple effect and helping others, and that's really cool where you help them to learn something you want to learn as well. Obviously, with you, it's doing it well. You've already achieved a great level of that success as an example. And if you're looking to just achieve more, you just say, I'm going to teach somebody else how to achieve it and I'll learn how to achieve more. And then with things like you're developing, which we will talk about for sure, this this whole concept is apt. And it's not just an app for people can't wait to unveil that for folks. I was very fortunate that Robert gave me quite a nice demo of what they're working on, and it's just far, far surpasses anything else I've seen in the market. I mean, not even close. So you'll want to see this. It's very exciting because it can and will help you in your business. Unlike many of the other ones I have personally seen out on the market, that just always short, in my opinion. But. Speaking of ripple effect and being happy with what you're doing as you're doing it and you've been doing this again for quite some time, if you were to look back over your career and think about those times, those wonderful times where it just it just leaps out in your mind and said, Man, that was an amazing, amazing moment. What would you say? Up till now has been your most satisfying moment in your business, and you're walking your business.
Speaker4:
In the different days that I have done that, I hear you're probably probably the most memorable. The business I had, that's what I'm doing now, and what I did is I took it as I took. I organized organized trips around the world around different rewards and different parts for it with other professionals on a transformational transformation like you call them. And we would take them to a place of control or to give them a transformational experience and bring about positive, positive messages. So what is the one of the most gratifying, most gratifying in their career? And it came about came about in the desire and the desire around wanting to do so again. So why don't we have that experience that when I get that experience, that experience and while I'm out of it? Given that you give that experience to that. And we went to we went to Aruba, to Liberia, Liberia, Africa, which is just an amazing, amazing country that is struggling for a long time, for a long time. And I put on the very first personal development development event in which part of which our participants, the participants, the second stage on stage. Yes, yes.
Speaker1:
I just got another report, the sound. I've heard it too. I didn't know if others were hearing it, but it's gotten incredibly garbled.
Speaker4:
That's a strange, strange time, this time to see if I could do another switch to another switch.
Speaker1:
It sounds like electro, robo. It's weird. We had it all working beautifully right before the show goes live, this stuff happens, folks, it's OK.
Speaker3:
How about now?
Speaker1:
Oh, there we go. That's much better.
Speaker3:
Wow. So, OK, let's hope that something
Speaker1:
About something about wanting to travel the world in the Apple is related to it.
Speaker3:
Yeah, well, yeah, it was just what one of the most memorable experiences of my business careers was traveling to Africa to put on an event there for all of our participants to speak and to teach their messages in front of about four hundred teachers. And I just got the power of what we're capable of doing when we just put our mind to it. And that's, you know, we we got a chance to share messages that have been never shared before in those people's lives, and those people were able to take it to their students. And again, talking about the ripple effect, how powerful is that for that to roll down in that way?
Speaker1:
Yeah, absolutely. And so I love how the fact that it's not just that you're having success in that moment, it's how many people you're positively impacting, that's where your mind is. And I can I can feel that, and that's what I think is one of the most driving forces of any successful person on the planet is they're always looking for ways to help others improve their lives. And that is the focus. And that's difficult. Did you find that difficult to have that kind of mindset, Robert, when you were first starting out as an entrepreneur and you know, it was more of a scarcity mindset just trying to pay the bills?
Speaker3:
I still find difficult. I mean, but it's it's not that it's not going to ever be difficult. It's it's a matter of acknowledging that it's difficult and pushing through it anyway. And yeah, there have been many times where I didn't push through it. That's when I've just kind of given in when I just flipped on the TV or or went to the refrigerator or whatever, you know, as an entrepreneur that we have those moments. And but it's like, it's like being a speaker. You know, they say that as a speaker, when you stop being nervous, stage when you become less effective as a speaker. That's I think that's true as entrepreneurs is that when it becomes too easy, then you're not. You need to switch to do something else, you know?
Speaker1:
As you know, I'm glad you brought that up, because I'll tell you something. This isn't the boast or brag, but in school I always did really good. I was one of those guys that it came easily to me, a lot of it, and I was always hovering around the four point, oh, not again, not the boast to brag, but what I found was especially when it came to college and I started not getting A's. Every time was if I ever walked into like a midterm or a final and I had comfort, I would blow it. It's interesting. And then the same thing when speaking on stage, which I've done a lot. This was the best advice I think I was ever given. And that's what you're feeling the moment before they announce you to go up on stage. That's when it's like amped up and you're like going all sorts of emotions are running through. And at that moment, if you can train yourself to think of less about how, how well you're going to perform, but and more about what kind of impact you will have for the audience, then you'll find yourself calming down. Will you be completely nervous or not nervous? No. And it's actually a good thing to have some of that positive anxiety going when you get up on stage that it translates into really great energy. But yeah, it's so on point, Robert, that you said that because I've been through that both on the scholastic side and going up on stage. Because, yeah, you're the first time, first few times up on stage. I'll never forget. I was trembling so hard. I knew that people could tell. I just knew it. You know, my knees were just going like this and and my voice was trembling. And then when I got done, people who knew me, who knew how I sounded and how I look, they said we couldn't tell. I said, Wow, OK. That was comforting, too. That doesn't happen anymore. But that was that was something else.
Speaker3:
One other one of the one other really interesting story about that is when I was in my early 20s, I think it was 20, 21 years old I would attend. Is my audio. Ok, right now? Yes, so far. Ok, good. When I was 20, 21 years old, I was one of the very first person development experiences I had was with Tony Robbins, and Tony Robbins is famous for his Fire Walk seminar. And I went and did that, and it was one of the most profound moments of my life because I remember there being two thousand people going outside and bare feet, getting ready to rock across 10 feet of hot coals. And believe me, I was scared out of my my wits and it was it was nerve wracking. But that fear is what prepared me for the moment, and that's part of that training that you do with them. Now fast forward a few years I had done more fire walks and more things with Tony Robbins and did a 40 foot long one. Still, time and a certain point, I got comfortable with people. And and then I remember this next one I was doing. I didn't come up to it, afraid I didn't have any fear because I didn't have any fear. I didn't do the prep work. And so when I walked across the coals, I actually singed my foot. And and and it was a very profound moment for me to understand the importance of fear in your life, that it's not something you push away. It's just the way you way it prepares you and drives you.
Speaker1:
Yeah, it's like you can utilize it as a tool in a way. And, you know, I think that that bears a lot of where you hear the get comfortable with being uncomfortable in a similar sense that, you know, once I tell you, I notice this of myself and you're saying it to like the second, you become comfortable in your position in your business, then that's when you start growing. You don't get any farther. In fact, you might stagnate and go the opposite direction. So I always say get in the habit of, you know, get used to being get comfortable with being uncomfortable. And I didn't coin that phrase. I can't remember who did, but I love it because it's a great lesson for all of us that, you know, many people think we're going to get wealthy, get rich, land a hammock and swing with an umbrella drink and the money just keeps rolling in and we can be comfortable the rest of our lives. To me personally, if that's how it ends, I'm not. I'm not. I don't want to be part of it. It doesn't sound like any fun to me. I don't want to just sit around and yeah, how
Speaker3:
Boring and how boring would that be?
Speaker1:
I'm telling you it's like, What's next? You know? Right? We made that happen. We we helped all these people. How can we amp this up? Or maybe it's a completely something different, but I could never, ever sit by a pool and just sit there and bake for an hour and turn over a and I couldn't sit there and read a book. I couldn't. I just I'd be there for like 15, 20 minutes. My wife and I do this. We share this story and it's like we look at each other after we turned over once, like, Are you ready? Like, let's get out of here. This is
Speaker3:
I'm tired. I had the opposite. I had an ex-wife who could sit on the beach all day, pulled me to the beach and I would be going crazy, hence my ex-wife. So, yeah, totally. I'm totally with you on that.
Speaker1:
Yeah. And yeah, it's no way and I get on an airplane to fly. I'm like, OK, I got to be doing something. I can't just sit here, so I'll either be productive or. All sleep, but there will be no in between. Nothing else, nothing else is going to happen. So yeah, it's in. That's cool. Not everybody is wired the same way and I'm glad. Thank the Lord that we're all wired differently and also think that we're there aren't that many entrepreneurs percentage wise compared to the rest of the planet. And it's beautiful that we're able to do these things to make things available for others to help them grow, whether it become a successful entrepreneur in their own right or become an employee of our company, and we help them by providing them an income that helps them and their family, whatever the case may be. But it's just beautiful that we have such a wide, varying human race, if we will. So one of the most exciting questions I ever ask on this show, and it's truly exciting. I love asking this question because I'm the deep, the most deeply curious about the answer, and that is when it comes. So every business, you know, marketing is the lifeblood of every business. It's just and I find it fascinating when things happen. Tragedies hit the marketing departments the first to be cut. It's like cutting off your own, your heart. It's like cutting it out. It's like why you need that. So I was curious and I get it. Marketing what works today may not have worked five 10 years ago, and the same goes into the future as well. But for right now, Robert, what would you say for you and your business is the absolute best form of marketing. You have hit on up to this point.
Speaker3:
There are two questions or two and two and two part answer here. One is the reason why it got into mobile apps is because mobile apps is where marketing used to be 15 years ago as far as engagement is concerned. Because if you know for us to market, it's not just marketing, but it's getting people to engage in whatever it is that we have to offer. However, you can't just launch an awesome mobile app, and then it's just going to give you automatic engagement. You people got to download the app they got to, they got to know that it exists. So the type of marketing that I find most effective and most enjoyable is it? Well, two things then they kind of relate. One is viral marketing, creating ways in which people that experience my message to want to pass that along to other people, giving them a reason, giving them inspiration, giving them a tool, giving them something that really does that. In fact, my very first hundred thousand person email list was built out of a viral marketing concept that we've actually reinvented today in the app space. And then the second marketing strategy is other people's networks, collaborations, joint ventures. You know, I don't do social media. I don't buy ads right now. I will eventually when my business hits a certain level, but it doesn't make sense for me to throw five hundred dollars or a thousand dollars in ads because it's not going to produce results because I can go out there and spend time building a relationship and have someone just tell their tribe about me and get a hundred fold return than what I would on a thousand or ten thousand dollars in ads. So joint venture and collaborations is our, you know, biggest thing that we, we use to drive interest are our trainings, our knowledge, our why? Why apps? Why now? Type understanding of this of this industry? And so it's really just, you know, having other people, you know, trust you and believe in you enough to to want to do something for you like that?
Speaker1:
You know what that is? That is a bomb dropping moment right there, knowledge, bomb, smart bombs, bombs of wisdom, I mean, you said it so beautifully. Even even if you had this unlimited budget for ads, the juice, the sweet spot is building relationships, and that is something that I personally shunned for as long as I possibly could because I just wanted to automate everything and let my email list be the recipient of all the wonderful messaging and just sit back and rake it in. And after attempting this for probably a decade, I realized that ain't working so good. Is it, Brian? So what else do we need to do? And then thankfully, I met a mentor of mine who I ended up doing strategy calls for hours and hours and hours, and I said, Wow, this is how it's done. It's building relationships. It's not selling people. It's building relationships. Seeing if you can help them, they're not a fit. That's OK. How else can I help you? Before we end this call, we have 30 minutes. Let's finish it up. So, yeah, right on.
Speaker3:
One of the challenges I think people face when they try to be nice is that they approach people saying, What can you give to me as opposed to first going to them and saying, Look, I want this, I want to do this for you without this expectation of reciprocation of them, you know, giving back, they'll give back, it ends up happening. But if you go in there without that expectation and you give to them in a way, if you buy their products in their programs, you know, and you become part of their community and they see you involved, then that that's that's the biggest difference that you're going to find in in in establishing those types of relationships.
Speaker1:
And I want to drop the bombs again, but I want the show to be more about bombs because he said, do it without without expectations and like we are, we were separated at birth, even though you're a lot younger than I am. But we're twins separated at birth, brother by another mother because I would say that about going to events and seminars and things like that, I just naturally stayed until the end. I mean, things chairs are being broken down, and I would literally go up to whoever is there and say, You guys need a hand. I mean, usually I would drive to them. I happen to be blessed to be close to a lot of activity, and so I'm within driving distance, don't have to rush off to the plane and I hang out and I'll often I'll be able to talk to the speaker. He'd come back out of the back and and I just respectfully chat, and I built some incredible relationship that way. But I had zero expectations of anything coming back from it. I was there in a position to give and help, and I meant it and it wasn't to get something in return.
Speaker1:
I knew I was going to get something just adding relationship, but I had no idea at the time how incredible it was going to become. And I just try to teach that it's like, Look, it's important to do it. You just said, Robert, in exactly the way you said it is. Don't do it with expectations of getting anything in return. Give just give to give and tell you what it's going to happen. As long as you have a pure, pure heart when you go in and you're going in for the right reasons, I totally, totally resonate with that. That's beautiful. And and you are a beautiful, beautiful human, Robert. So I appreciate you for spelling or telling everybody else how you operate so that they have someone they can model. And this is what I always say. Look, you don't have to reinvent success. All you need to do is find somebody who's who's achieved it and model it, which is a fancy word for copy. And I think Robert give you express permission to copy everything he's just been telling us here tonight, for sure.
Speaker3:
Yeah, for sure.
Speaker1:
Yeah. And it's it's not difficult. It's also not all that easy. Yeah, it just takes work.
Speaker3:
That's that's part of the fun, though.
Speaker1:
Exactly. And you know, it's like a recipe for a great anything that you're going to cook. There are recipes for success. All you need to do is find one and then get really hone in on it and hit every, every part of the sequence of building that wonderful whatever it happens to be a piece of food or a cake or whatever, but really dove into every aspect as you're building your business and you will find with certainty that you can achieve success if you just follow someone. I don't know who that someone might be that has a recipe for success. We're going to get into
Speaker3:
That high five. You go, Oh yeah,
Speaker1:
Hey, that worked. I guess that wasn't too good for twins, though. I got to tell you. But and I'm on, I'm at college. I was even going the wrong side, and I've been doing this a long time. I wanted to get into, I mean, specifically, I am so excited for what you and your brother and your team are developing in the app space. And here's why. Because as many of you are watching or listening can probably attest. I mean, over the years, my goodness, how many people have gone off across the stage and promoted their app that any business can have, and it'll be up and running in no time and it's going to. Bring you business like you've never believed, and then I would go look at people who got that. And look at their app and go and then not install it because they're friends of mine, like. I'm sorry. I'm sorry you spent your money on this because it was very cookie cutter, very templates and very all you could see was their logo changed and maybe their contact information and oh, they got electronic contact card. It was a novel concept. It just did not work. And that's the bottom line for me. It's always about results what you have guys have come up with. Is in my own opinion, you know, very mind blowing, because you thought of everything, it's not just an app. It is far more than that. I won't do it justice. So if you don't mind, could you give us a quick overview of what we're talking about with this unbelievable new app that you guys have developed?
Speaker3:
I love to. I mean it. And here's the interesting thing about it I didn't set out to start an app business. I actually came across the an understanding of what apps could do just out of my curiosity of other marketing platforms out there because I was tired of how little results you can get from email marketing, how much like social media and all the other where everybody else is kind of playing that sandbox. I don't want to play in that sandbox. I want to play in a different one. So when I researched apps, I said, Oh, this is where I want to play, because what you can do with an app as far as engagement, ultimately getting people to engage with you is where it used to be 20 years ago, 15 years ago when I had a big list and I would get 70 percent that would open those emails and 20 30 percent that would click, and that just doesn't exist anymore. And in the process of me looking to launch my own app, I found out why our business a small entrepreneurs, small businesses, solopreneurs and that's thing aren't launching apps because the quotes that I got at $100000 plus and and I understand why that's the case now after being an app developer.
Speaker3:
But rather than me being defeated by, oh, I don't have one hundred thousand dollars, so I better go do what everybody else is doing. I I said, OK, well, the best way that I can actually do this is to create a business that launches, you know, builds a platform for other people to do what I I want to do. So we we built the platform, called the expert app platform. My brother and I are partners. He is the genius as far as the the app development side of things. And I'm the architect taking twenty one years of digital marketing and putting it all into how do I take all these different technologies over the internet that we use? I call it marketing fragmentation and how do we put it under one roof? How do we share content? How would you have membership membership elements? How do we run Summit's virtual events, E courses, learning management system, you name it? How do we build that all into one platform where we don't have to send our clients to five different places all over the internet? Spend hundreds of dollars every single month and have one place where they can go on the device that they're holding in their hands four to five hours a day, tapping and touching and and accessing things.
Speaker3:
I just saw the stat the other day, I updated some of my research. There are six point three billion smartphones in the world nowadays. There are more smartphones in people's hands than our computers on their desks. It's the fastest growing technology ever and large companies right now, 70 percent of their marketing, focus and budget is mobile. Small businesses are not doing any of that. Less than one percent are in the app space. And if some of them that have gotten the app space or gotten this space with the cheap, ineffective apps, so we set out to solve the price problem and the understanding of apps needing to be the platform, you need to be a now, not later on. This is the time now because if you're an early adopter of this platform, then you're going to be getting your head out when the crowd ultimately comes here and and then building a system that ultimately will give you all those things all in one place. And that's what we've done with our with our app, our platform. We actually launch branded apps, their their apps for their businesses, and it's about a two hundred thousand app built, but we charge nothing remotely close to that.
Speaker1:
Yeah, and and I know that just listening to this for most people won't tell them like, well, actually, I'll ask you, I'll make it even easier. What would you say? And I know there's going to be many things when I ask this question, but what are the main parts of your type of accent you develop that differentiate you from what you've seen in the past that I was kind of describing in the beginning? Yeah.
Speaker3:
Well, there's there's a couple of different things there because there are different types of apps out there, you're right, there are static apps in their dynamic apps, static apps or apps that you download from the App Store. You open it up, there's content in it and then that's it. Nothing changes because it's not connected to anything. Dynamic apps are connected to databases, so I could add a video to my app right now. In two seconds later, it's available to our own, my app users to be able to access or any of that content. So my app is this expandable world. Then there are template apps and there are platform apps. Template apps are those cheaper, you know, get it for one hundred dollars on Instagram deal, you know, and you have to log into a software program and you have to drag and drop build your app. So you're now building this app that doesn't have the functionality, the features or the effectiveness because you're doing it yourself and who who likes to do that. I mean, people don't like to do that. Maybe some of us nerds, tech nerds, we do.
Speaker3:
But but even I don't like to do that, and I'm a tech nerd, either. A platform is an app that's built for a certain type of business like ours is built for experts, author, speaker, small businesses, entrepreneurs, the smaller companies that have knowledge or information that they want to share with people and products that are physical or digital or services that they want to promote. And it is an app that's already built. It has all the features, all the functionality to it. All you've got to do is add your content to it and use it, and it has your brand wrapper around it. That is almost identical to a custom app. Except for that, it's been pre thought out for you. It doesn't take six months to a year to build, and it's not going to cost you one hundred thousand two hundred thousand dollars to launch. And so those are really key things you've got to watch out for with with apps when it comes to the ones that work and the ones that don't work.
Speaker1:
And one of the key things that I wanted to kind of hammer this a little bit harder was the fact that the apps you develop are driven by databases, which what does that mean to the person layman's term? So you're looking at your phone in your hand? Typically, traditionally, most apps, everything that was put into that app is literally on your phone, physically sitting on your phone, in in program space. And if you tap it and you change, but if you are ever for want to make an update, you would have to push an update out that people would have to accept them and update their app with what Robert and his brother and his team have designed. You can change data from any from a web server, basically a machine, a PC that they give you access to easily and effortlessly. You don't even know this is happening and you get to change elements of your app remotely. But what happens is your app itself on the phone didn't change, but the data is pulling in bid. And that's the beautiful part about dynamic. It makes it hyper flexible. You can change things instantly if you're going to go up on stage and do a talk, you can do some modifications, update the database, not even know you're doing that and you don't have to know and then go walk up on stage and crush it without having to re, you know, ask everybody to go update their app and all that good stuff. So I just want to put it kind of more layman's terms. Did I get that right, Robert?
Speaker3:
You did. In fact. Hey, can I show it real quick? I want to show you just so take about 10 seconds here. Yeah. So I've got my phone here. And if I open up the Expert Insights app, which is one of the apps that we have, I'll show you a great example of this. This morning at 11:00 a.m., I did a live webinar on Zoom in which I was able to livestream it directly into my app right here on the home screen of my app. And so. So this is a great example. And if I if I click to the video, you see that little spinning wheel, that's it. Pulling the data, the featured video from the database, and it's putting it right, right in there. And so so that's how quick it is as far as that's concerned. Here's another great example of my personal. This is the app that launched at all. This is the one that I got our quote for. So if you know, if I click on here, is that spinning wheel? Is it grabbing? We're saying, what is the featured video and it pulls it up. Speaking of Africa, that's the video from Africa, and I go over here to article, but let's say I want to change that video right now. I can go in there. I go into the back end, change the video, change the text and then if I click back over there, it would re pull that newest video in there and it would display it. That's what dynamic is, is the flexibility to be able to do things in a moment's notice.
Speaker1:
Yeah. And there's so, so, so much more of this app. And I know there's we wouldn't have enough time to cover this, probably in a four hour interview. And that's not a bad thing. That's a good thing. You have other things coming down the pike. I mean. Ok, let me ask you this, so when a customer comes to what is their biggest need or problem that you're solving with for them, the your app, what is it that you're actually solving for them?
Speaker3:
A few things. First is simplifying their their their world and where all their their content is. You most people that are actively full time running a business in the digital marketing space have five or six different technologies that sharing content and all these different places, and they're their ping pong and their customers all over to experience that. So we we consolidate that all down into one platform, most access platform in the world. Second thing is, you know, solving the frustration of engagement. I mean, here's a great example in the app world, the equivalent of sending out an email is sending out a push notification. A email list of ten thousand people is half effective in an engagement as a push list of 1000 people. So 10 percent of that email list will give me twice the engagement, twice the numbers of people that will interact with my content. So really, my one thousand person push list is as effective as a twenty thousand person email list. So. So and that's solving a huge problem for us nowadays because everybody is sending everybody emails and no one's reading and no one's engaging. And and the truth is, all we need to do is send out a simple call to action, Hey, this is what I'm doing and people will choose to to engage. And and then, you know, finally, it's also teaching people how to market using the newest technology. And that's a big part of it. It's not just us launching an app for them, but we actually teach them how to do all the regular digital marketing, do a virtual summit, do a virtual event, you know, do a webinar, but use your app as the mechanism which you capture people more effectively engage with them even better than than any other thing out there. And so that's what we help people solve, as you know, a kind of a re rethinking a re approach to marketing, digital marketing in general.
Speaker1:
Yeah. And you kind of you dropped a little breadcrumbs of tease along the way. I love that with the webinar and all the other stuff, because this this is a I don't know, it's an app on steroids. It's an app platform on steroids. It's not just an app, it's a platform that you can customize for your own needs for your business and you're doing something that I've not seen anyone else do. Maybe they've done it before, but I don't know if we're allowed to talk about it. That's something you're going to be releasing. I think it was next year.
Speaker3:
Yeah. So here's one of the other biggest problems with mobile apps. Most mobile apps out there is that people can, you know, open an app on their phone, open it on their tablet. But then what about the people that still want to be on on the website, right? And so next, early next year we're launching, it's our phase two of our new company action era. We're launching the web version of the app. So if someone opens up the app and is taking your course and they are on module one lesson number four, and then they end there and then the next day they say, Oh, I want to go continue this course and they go to your website, open up. They go back right to that same course where they were left off at. It's just all cross-platform. So everything that this app, which is a lot which again, where most people have to go to for four or five different places online to do, you'll actually be able to do it in a web version of it too. And and then the third phase, which is a little bit longer out, is that we're going to disrupt the social media world by creating a social platform for content creators and experts without all the drama, without all the politics, without all the B.S. that tends to go with, you know, you know, post something here and then Facebook owns it forever and, you know, all all that sort of thing. And we're going to provide a social platform for content creators to really engage and share and really find a lot of people to experience their message. So we have big visions for what this business is going to do down the road.
Speaker1:
Yeah, and it's very apparent and you've been doing this one hundred percent full time for a little over five years, if I would call. And that's that's a good amount of time to nail this down to get it. They know what they're doing is what I'm trying to tell my audience. Is that and the fact the way you talk about your partner, who is your brother and how incredibly gifted he is and the fact that you guys are a great combo because you're like the the creative and the architect of the whole thing, and he is the one that gets down and gets it done. And when you're talking about the web version being in lock, step with the app version, the phone version, I just want to point that out. That comes due to that. Dynamic magic, all based on a database. I mean, the architecture is simple yet genius because they decided to go with a database driven approach, which is never a bad thing. In my humble opinion, I love database driven tools and resources because you can access them from literally anywhere as long as you have an internet connection, because they're going to hit another computer on the internet and pull the data for you. And it does it all automatically in the background. So put that in couplet with an app because who is not connected to the internet when they're on an app today? Hardly ever. Unless you're in an airplane, you didn't pay for wi fi. The only time you're not connected to something data wise or wireless connections. So that's why what you're doing is so timely because everyone has access to it now. Before old days, it wasn't so prevalent and people didn't want to use their data. Now they don't have to worry about it. So you're you're hitting the stride perfectly.
Speaker3:
Great. Great. Great. Really great. Quick story in Africa, going out to the outer villages of Africa, bringing clean water filtration systems to people that are dying from and getting really sick from dirty water and the whole village, all the villages. The town center has two computers that people would access to get on the internet on a computer. But then we would go out to the actual villages and we'd be bringing these water filters and meeting all these people, and we would get about a dozen or so people coming up to us with their smartphone, asking for a Facebook profile that is legitimately the reach that you have nowadays with phones and apps and that sort of thing. So I love that. I think back to that now and I'm just going, Oh my God, I never even imagined in a million years the reach that we have and how powerful it is.
Speaker1:
I mean, as a technique, is it the greatest time ever to be alive? I mean, I think so.
Speaker3:
Yeah, it's just so fun.
Speaker1:
There's so many possibilities are endless. And we get to play in this wonderful world that has all these availabilities of things to us, the technology, everything. It's just it's it's it can be too much if you let it be. But I choose to just say, this is fun. Let's pick what we want to pick and focus on it. And you've done that. So kudos to you and your brother and your whole team for creating something again. Robert hasn't really touched the surface. I kid you not, not even close to everything that their app platform can do. And yeah, definitely, Robert. If you have something coming up where you go into more depth like a webinar or some kind of training series that gives people a bigger, broader brush to play with. If you wouldn't mind if you have that available, go ahead and tell us where they can find out and learn more about this.
Speaker3:
Yeah, actually, the interesting thing about it is the website link that you have for me. Expert Insights Scott app. If you go there and you download that app, then you will see the newest webinar that I just did this morning, available on the home screen there. So if you want to going to dove into a little bit of a deep dove of the stats and the information and the features and functionality of of the app, then you'll actually be able to do that. And if you if you access this website from your phone and you scroll down just a little bit below that phone image, you'll see buttons to Android and Apple so that you can download the app, open it up and you'll see that webinar prerecorded there. It's only going to be up there for about, you know, for about a week and then we'll take it down. But it's it's a true education. I know that the people that watch that when they get a lot of value out of it, it's not about bragging or hype. That's but because all I'm doing is just sharing information that I've come across that I'm excited about. But that's that's one of the best ways for you to learn about this right now is that's as fresh as it gets.
Speaker1:
Fantastic. And for our podcast listeners, the web address is it starts with the Letter X and it's expert, so it's a play on the word. So get rid of the first E! Expert Insights app. That's Exp e r t i and s i s got a p p. And so definitely go there and you'll see what he's talking about. As you scroll down a little bit, you'll see an Android and an Apple button and just tap on the one to install it and definitely watch the replay of that webinar. If we weren't live right now, I'd be doing that at this moment, I'd be tapping on it and installing it to check it out. I've actually installed a couple of of Robert's apps. I don't think he knows about that, but I was checking them out beforehand. We had a great chat. What was about an hour or so a week or two ago. I've lost track of time due to recent events, but it was phenomenal. And even then, with all that time, he barely scratched the surface on what this bad boy? This look, I want to be very clear about something. This show is not here to sell or promote, but I love to share it. Things that I see that have a great potential in really changing the whole landscape of business, and that's what I think Robert and his team have come up with, and I'm excited about it and I'm excited for it, and that's why I'm helping to shout from the rooftops about it. So, yeah, I'm literally helping promote. I'm not making any money for this, by the way. Just to be clear. Go to his webinar. Watch it. If you resonate, get with him. Do whatever the next call to action is and then integrate it into your business. And the faster you do, the better because of all the plans they have going forward. This is a very forward looking company, and that's another thing I love about you guys. So enough of the bromance
Speaker3:
Now that'll never be over, Brian.
Speaker1:
I love it. So I was just checking the clock. I'm like, Good Lord, I don't like it when we get this late. So we do have gifts to give, and I have not forgotten about that for all you hung on live and also that maybe not libels. We'll see what Robert says about the gift he's giving away. What I love to do is close the show, though, Robert, with this one question that I asked every one of my guests and I started doing this. I don't know about 10 shows in or so. I'm around one hundred and seventy plus now. Just do it once a week. It's not like three to five a week or anything like that. So it's been a while, three years or so. And I ask entrepreneurs like yourself this one question, because when I first asked it, I thought, Wow, that was an interesting answer. And I asked it again. I said, Huh. Another interesting answer. And all the people I've had on this show, Robert, No. Two people yet. I'm waiting for it. No two people yet have answered it the same way. I mean, some similarities here and there, but never just the same exact way, and it's just been so profound. But before we get to that, I'm going to reveal to everyone now so they can do this right away. So earlier I said, you know, don't take your gaze away from the show.
Speaker1:
Take notes. Well, now I think Robert will agree. We'll give you permission just for a moment to pull out that smartphone device of yours. Or you can just go to a web browser if that's handier and what you want to do to enter to win for a five night stay at a five star luxury resort. I'll put it up on the screen. What you do is you go to this web address, it's r y p stands for Reach Your Peak or Y Dot. I am forward for vacation. Our white dot. I am for XYZ Vacation. Make sure it's all lowercase, especially after the slash. The vacation part is the important part to be lowercase are Typekit. I am forward slash vacation. Enter your information there and you'll be instantly entered a winner. Random drawing. We give away one of these every single week. Thank you to our wonderful sponsors Jason Nast and the big insider secrets dot com. And we're going to go to that little birdie moment where this little birdie named Robert Evans told me that he would like to also give something phenomenal away. And so I'm going to pull up the information on the screen and let you take it away about what it is that they are about to experience with your gift.
Speaker3:
Yeah, so we are launching a new directory inside of our Expert Insights app, this is just one of multiple apps that we have. But this app is developed for this specific reason and in this directory is going to be a directory of experts. Those experts are you guys. Those of you that are listening anybody, that's an entrepreneur that has a business. What we want to do is we want to give you a free listing in our app where you can share your business in your video articles that you have links to your website, links to a freebie. Opt in so you can build your list linked to an event that you may have going on. There's a number of different things that you can do as far as this listing is concerned, and it's totally free to this audience. Normally, something we charge 10 bucks a month for it and, you know, one hundred and dollars a year and it's totally free to your your audience. So if you go to that link that we provide, then you can actually sign up. It's right there. Expert Insight Scott app with the X snowy Ford slash pound sign directory invite. And in order to get it for free, you have to use the promo codes right now. You have to use the promo code when it takes you to the page where you you pay that nine 10 dollars a month. Use the promo code mind body and then it'll zero it out and it'll be totally free to you. And that way we can actually promote you and put a bunch of eyes on you, especially as it being a new directory in a big launch that we're going to do to put get a lot of people to check out all these experts in here.
Speaker1:
And you have somebody here that actually has worked with you, her name's Eva R, and she says, I am so happy to be working with Robert on my app and it's all it's cracked up to be must be. That's awesome. Thank you, Eva. Yeah, and definitely so for those of you listening on the podcast, again, it's expert Insight Scott app, as we said earlier with an X and No e in front. Expert Insights Dot app for I say pound. Others say hashtag and then directory invite altogether. No Space Directory invite all lowercase as well. So again, it's expert insights dot app. Ok. Hashtag Directory Invite. And then when you go through the actual process of making the quote unquote purchase, be sure to use the promo code of Mind Body all together. No space there and you get a year's worth of listing for free. Thank you, my goodness. Thank you so much, Robert, for that. On behalf of all my people that are watching and hopefully those that are part of your tribe as well apparently have at least one. It's awesome that we're aware of anyway. So fantastic. Thank you for that. Let's see. Let's clear that and that and we'll get a little bit better because I want to get to this one great question that I've been teasing you about.
Speaker3:
Yeah. Can we hear it?
Speaker1:
The cool thing about it, Robert, is there is absolutely no such thing as a wrong answer. That's what's really cool. In fact, it's just the exact opposite. The only correct answer is yours. And with that comes, you know, however long it takes you to come up with the answer. It could be instant. It could be five seconds. It could be a minute. It doesn't matter. Whatever it is is perfect because it's your answer. It's unique to you. So relax, enjoy. And when I ask the question, you come to you and you'll just you'll rock it. And again, there's no such thing as a wrong answer. It's just
Speaker3:
Impossible. So what you're really doing up the suspense here, Brian, it's very I'm very impressed.
Speaker1:
I wouldn't do that on purpose. No, that's right. All right. Are you ready for it, Robert? Hit me with it. All right. Robert Evans, how do you define success?
Speaker3:
Ah, this is interesting. I used to define success as something that I'm doing and the results of that doing this when I realized a long time ago in a business that was very successful, made me a lot of money, had impact in the world that I was unhappy doing that business. I realized that I wasn't successful because I had had this really narrow definition of purpose. And what I decided to do is I decided to change my definition of purpose. And if I'm experiencing my purpose and it was easy for me to do, then I'm going to be successful no matter what, whether I'm got a lot of money or people like me or whoever the case that the truth is that when I'm doing this, that automatically happens. And so this is my definition of my purpose in my life. My purpose is to experience things. And that's really broad. It means that I and that's one of the reasons why I closed down a super successful seven seven figure business and decided to travel around the world because I wanted to get out from behind the computer and I wanted to travel and see the world. And when I was doing that, I felt like I was in my purpose. I was having experiences. But then I made it even more broad in that when I'm not doing good, when it's not great, when I'm struggling. That's also my purpose, too, because it's really unlocking the next levels of who I am. So that's how I define how I define success, is how I define purpose. If I'm living my purpose, if I'm experiencing things in my life, then I'm successful. I don't care what anybody else says. I'm as successful as I want to be at that point. So that's that's it. That's my answer. Hmm. You had to right, I got two bombs, yeah.
Speaker1:
Fantastic. Yes, success equals purpose is the equation I got from that. So that is phenomenal, as are you. Robert Evans, you are phenomenal. I cannot tell you how much I appreciate you coming on. We had an individual from LinkedIn saying that the link wasn't working, but I know it works as long as they type it in properly. So if you need further assistance, reach out to me after the show is over. No problem with that it. I tested it myself. In fact, I have it up on the screen, but anyway, we'll get them the right, the right spot, the directory invite link. We're talking about Robert. You've been phenomenal. What you guys are working on is phenomenal. I love your heart that you're here to help people. And if you're building a business, if you're a coach, if you're if you're an entrepreneur, you said you rattle off your tongue like so quickly, easily every time. It's almost like you've said it before. I love that if you are a content creator and expert, author, speaker, a coach or an entrepreneur, you definitely want to reach out to Robert directly. Is there a way? What's the best way to get out to you, Robert? Should they go to the download the app and do the webinar?
Speaker3:
I think I think email would be a great way if you if if you're right with me throwing out my email to everybody. Oh, totally. It's it's simple. It's Robert at Action ERA, which is action. The word action are a. So Robert and action are a. So if you have any, any troubles with the links, you only need to reach out to Brian or I, and we'll get you taken care of. If you want to set up a call and chat, you know anything that you want to do. Reach out to me. I'd be happy to talk to anybody that watches this amazing man here. Yeah, because if you're watching this amazing man, you've got some good taste, people.
Speaker1:
Yeah, you're looking in the mirror when you say that, right?
Speaker3:
No, I mean, I guess we are right. I got a little bit. I got a little bit more of this, but you know, and a little less of this, but you know that it all just kind of drain down. Is that what would happen?
Speaker1:
What I tell people is I just I grab the bottom and I pulled him and this happened. Everything came off the top.
Speaker3:
I've seen that happen before.
Speaker1:
This is all temporary. It's going to be normal in a little while, but there's a reason behind it. We don't want to go down that path at this moment, but it's all good. It's wonderful. It's amazing. Just like Robert Evans is. And yeah, thank you for giving out that email address so that folks can get in touch with you directly and, by the way, definitely reach out and set up a call with them because the way it's gone right now between he and I is exactly how it will go with you on the phone. There's no hard sell. He just basically tells you what it is, answers your questions and you see if you're a fit and that's the end of it. And it may not be the end of it. You might go, Oh my God, I got to tell more people about this, which I'm doing, because it's an amazing, amazing, amazing service that they've put together, and it's just going to do nothing but get better. You can tell his drive is very, very strong, and he wants to help people. And that's the beauty of entrepreneurship and people like Robert Evans. So Robert, I can't say enough. Thank you for spending your time with me and everyone here on the mind body business show. Greatly, greatly appreciate my friend.
Speaker3:
My pleasure. Thank you, Brian.
Speaker1:
All right. On behalf of this amazing gentleman, Robert Evans, I am your host, Bryan Kelley of the Mind Body Business Show. We will be back again next week with another fantastic episode. Another fantastic entrepreneur. Just as good as Robert Evans, I'll tell you this guy is amazing. Until then, I cannot wait to see you again. So for now, so long and be blessed. Take care for now. Robert, thank you for tuning in to the Mind Body Business Show podcast.
At W-w-what the Mind Body Business Show Scott. My name is Brian Kelly.
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Robert Evans
Robert Evans is Co-Founder of a technology company called ActionEra, which is mobile, web and social platform for content creators, experts, authors, speakers, coaches and entrepreneurs. Robert has been a trainer in the digital marketing / personal development world for 21 years building different successful business. His focus now is helping business leverage high engaging platforms like mobile apps to reach more people, have a greater impact and make more money in their business.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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