Special Guest Expert - Robert White
Special Guest Expert - Robert White: Video automatically transcribed by Sonix
Special Guest Expert - Robert White: this eJwljktPwzAQhP9KtAdOoVGeLZEqVCEEPdADiPYYOc4msfAjstdNS9X_Tixuo5nZb-cG3GhCTQ1dJ4QadhCD0I6Y5tiIDupsXW6yPC9j4N6RUd6h_Q-qtCrKLAbGufELIZj55qlM1zH0AmXXaKYCsxcSF-zPzOzgoL6Bt3KxR6LJ1Ukyz_NqMGaQyCbhVtyopLPijMk5S8KpS1L__tJ-XI9uX-3VLjuoTOa2PbTF7-VoqjWNz0zSVmEn2IMz3nLcdmbW0rDue3kVAwmSYcnXhFwwGb15dBS9Xia0FD1Gn6YN4jQKCkN7YxWjpa6mAu73P1o0YkE:1nfQ2r:cYUybIsCj1MgGOPPfbCEEW2V5Jo video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated. Determined. And driven. How do we finally break through? With that is the question. This podcast will give you the answers. My name is. This. Just the mind body business. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. I say this every show, but again, we have a phenomenal, phenomenal show lined up for you tonight. And that is because of our guest who's going to come on. Robert White is in the House. This is one of those those secret stories that we're going to uncover and unveil. And you are going to be blown away and amazed with this man, what he's accomplished, his history of what he's done in his own in his own business. And the man behind the scenes of so many incredible things that we all take for granted today. This is going to be an absolutely amazing show. I cannot wait for you to meet him and you will very soon. Real quick, the mind body business show. It is a show for entrepreneurs by entrepreneurs, and it is my distinct pleasure, mission and purpose to bring on amazing individuals like Robert White to help elicit their success strategies to get from them. What is it that has helped make them so successful in their life, in their business, so that you, the struggling entrepreneur, let's face it, we all struggle, even no matter what level of success. Yet you want to attain more success, their struggle involved. What if you could just eliminate a good part of that struggle by simply modeling someone else who has figured it out? That would be amazing. So take the shortcut to success, the shortcut to happiness, and do it authentically with character. And that's exactly what Robert White, that's what he epitomizes is authenticity and awesome character. I cannot wait for you to meet him. He's coming on, I promise. He's waiting for us. He's chomping at the bit. He's saying, Brian, stop talking.
Brian Kelly:
The Mind Body Business show. It is about the three pillars of success. I studied successful people for about a decade. Just successful people concentrated, focused on that. And what I noticed were these three pillars kept bubbling up to the top, this commonality, this theme. And it is the very name of the show Mind My that stands for mindset. That's one of the pillars to a person. Every one of these successful individuals that I studied had a very powerful positive and here's the most important part of it flexible mindset and then body to a person. They all took care of themselves physically and through nutrition. Hey, look, I'm not saying that they were either a bodybuilder as a man or a supermodel as a woman. They just took care of themselves. They kept moving. And the mind and body are a team. And I like to say the mind and body are your team. And then business. Business is multi multifaceted to to build a successful business, one must master various skill sets, skill sets like marketing, sales, team building, leadership, systematizing. I mean, I could go on and on and on. The thing is to master anyone's skill set can take a very, very long time. And not one of us walking this earth, in my belief, has enough time to master every single one that's necessary. So the good news, though, is if you were to master just one, just one of those skill sets, the rest can fall into place much quicker, much easier. And I'll tell you what, Robert White knows this one inside and out. That's why I'm so excited for tonight is one and I actually mentioned it. Does anybody want to know what it is? Anybody at all? Anybody want to comment, chat, respond? I'm going to tell you anyway, it is the skill set of leadership. The moment you have mastered the skill set of leadership, even as you're climbing that ladder to the point of mastery, you can start bringing in other individuals into your team that have already mastered those skill sets that you have yet to master yourself, or maybe never will master yourself. And now you assemble a team and you can get to that level of success much faster.
Brian Kelly:
Pretty good news. Pretty cool, in my humble opinion. I cannot wait to get Robert's opinion on that one because I am nothing compared to Robert when it comes to talking about the topic of leadership. And I'm going to be learning just as much as you are on this show. That's what I love. I love what I get to do. I love it. All right. So another fantastic quality, a very successful people I found out was that they were all to a person, very avid readers of books. And I might say some are authors, too. Maybe the current guest included. Yeah, he is. The cool thing is they are very avid readers of books and I didn't realize the importance of that till age 47. I'm 57 at the time of recording this and we're going live right now, and I didn't realize it until about ten years ago. With that, I want to segway very quickly into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Born to read bookmarks ready. Steady. Read bookmarks brought to you by reach your peak library.
Brian Kelly:
Yes. Reach your peak library. One quick word of advice. Quick, quick, quick. And that is, as resources are being given on the show, I know Robert's going to have many, many, many resources for you instead of going off and checking out these websites or other resources or books and looking for them. Instead of doing that, I implore of you, please, please, please, instead write them down and then stay with us. You do not want to miss one golden nugget that Robert is about to lay upon you trust me on this, please. I've spoken from stage many times and I've seen I know what I'm presenting when I'm going to get to the juicy part. And I look and I see one person get up and leave the room. And I'm saddened because that's the part that could have changed their life forever, not because of me or my knowledge, just because of what I was about to teach that I had learned would help them. And I would hate for that to happen to you just because your attention was grabbed by something else. So just take notes. I'm running this whole show and I take notes. Literally, I'm taking notes on the site. So I would advise and implore you to do the same for you, not for me. All right, that's my soapbox moment. I'm getting off now. The rich, your big library. Write that down and visit it later after the show. It's a resource, a website that I had my team put together with you in mind. This site is for you and I'm not kidding. I know it sounds cheesy, but what is on this site are all the books that I began reading at age 47 up till now, and I'm way behind on updating this list. But these are only the books that had profound impact on me, either in my business or my personal life or both. And so I decided to put them all together in a compiled spot so that you, the entrepreneur that is seeking success or seeking the next level of success from where you are now, you can go to one place where, you know, at least one other successful entrepreneur vetted these books, and it will just reduce the likelihood of you wasting time with a book that may not be all that great. That's and I'm not I can't promise that I'll give you the same impact they did me. But at least it increases the odds. And that's what we're all about as entrepreneurs, as efficiency. Yes. Yes. Speaking of efficiency and entrepreneurs and success, I'm telling you, I'm done talking. It's time to bring on the man. The myth of legend, Robert White. Are you ready? I'm ready. Let's bring him on. Here we go.
Announcer:
It's time for the guest. Expert, spotlight. Savvy, skillful, professional, adept. Trained, big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is. The only. Robert White. Yes.
Robert White:
Thank you, Brian. It's great to be with you. And you know that kind of introduction you've given. I can't wait to hear what I have to say. You know.
Brian Kelly:
It's.
Robert White:
An old line, but I thought I'd throw it in there.
Brian Kelly:
I love it. I love it. And so I'm going to give you the introduction. You deserve the proper wonderful introduction you deserve. Real quick, a little bit of housekeeping before I do, if that's okay. Robert is you see that logo right over Robert's left shoulder? It's on the right side of the screen. It's the big insider secrets. They sponsor this show and they give us the ability to give you to give away through a drawing, a five night stay at a five star luxury resort. Again, compliments of the big insider secrets. You do not want to miss that. And we give you the information on how to enter to win at the end of the show. Near the end of the show, not all the way at the end. So stick on. And you know what? That's not the main reason why Robert White's the main reason you want to stick on all the way to the end. But this is an added bonus. And then a little birdie told me Robert White might have something for you, too. Ooh, that's juicy. It's going to be good. So a couple of quick announcements and then back to the man and the myth himself. But real quick. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Robert White and grow your business all at the same time. Then head on over to carpet bomb marketing, carpet bomb marketing. Saturate the marketplace with your message. And one of the key components that's contained in the carpet bomb marketing series is one that you'll learn how to absolutely master. And it's the very service we're using right here, right now for this live show, The Mind Body Business Show. And over the course of gosh has been now ten years of live streaming. I've tried so many of these, quote unquote, TV studio solutions. I'm here to tell you that street smart is the best of the best. It combines supreme ease of use along with unmatched functionality.
Brian Kelly:
So write this URL down this web address. Write it down. Don't go clicking away, write it down. It's our WIP. I am forward slash stream live a little slower for our podcast listeners are WIP dot I'm forward slash stream live no spaces all together and all lowercase. With that, we're going to bring back the man and the myth and the legend himself. There he is. That's him, Robert White. And now I'm going to introduce him and finally let him talk. How's that? That's pretty awesome. Yeah. Brian talks too much. All right. Robert White is a speaker, author, leadership trainer and executive mentor who teaches the art and the art and science of mastering executive challenges. He specializes in integrating a heart centered, resolve, result oriented and transformational leadership approach to being effective. A lot of big words in there, Robert Manne. His experience includes founding companies doing high impact experiential. This is the key word experiential learning events with over. Listen to this. 1 million graduates, the best kept secret, I'm telling you. Robert White, he's been there and done that as a leader. Today, Robert mentors business leaders he shares about fostering entrepreneurial success and building an entrepreneurial mindset in established growth oriented companies. All right, at last, finally, this is it. Robert White is in the House and we're going to get busy. We're going to have some fun with Mr. White. This guy's amazing. I wanted to find out one thing real quick, Robert, and I'm turning it over to you. And that is one of the things I found in my 57 years on this Earth, is that all of our success, either where the success we've attained or the lack thereof, is all, can be attributed to what's going on between our two ears and that big, beautiful brain of yours. And I wanted to find out from you someone who's achieved immense success in your life. What is it that keeps you going every single day when you get up knowing that there are setbacks that can hit you and have hit you? And they've hit all of us, some more than others. But knowing that every day is an entrepreneur can be a struggle and a challenge.
Brian Kelly:
What is going on between those beautiful ears of yours when you get up in the morning? What keeps you driven and going? What is going on? I want to know, what is that mind? What is it telling you? What are you thinking and how do you achieve that never ending drive to continue to just to just crush it day in and day out?
Robert White:
Great question, Brian. And for me, it's a lot of it is based on my personal experience. You know, I was in my late twenties and I had a small sales business. I had a. I was late on payroll. I had had a divorce and felt very guilty about it personally. And I had had three heart attacks one at 19, one at 21, one at 23. So I had one semester of college and some just struggling in life, and a friend of mine went to one of the early human potential movement trainings out in California called Minded, and he came back. His life had changed for the better. His business started growing and mine wasn't. He also had adult onset acne, and for a sales guy, that's pretty damaging, you know, because his face was a mess and he had tried all kinds of things unsuccessfully. And in the about 90 days after he came back from that seminar, his business took off like crazy growth. His face cleared up and his marriage got better. And I'm watching this. So I went to that training and I went there with my kind of negative, cynical, screwed up head and walked out. And it's a cliche all these years later, but my life changed. And what I learned over time is that there's a framework that I attempt to operate from within and also that I and when I'm working with executives in growth oriented companies, is to work is to pay attention to, first of all, purpose. Why are we here on the planet? What is it that what is it that is unique about us that we have to contribute? Secondly, what's the compelling vision and the key word? There is not vision, but compelling. What is a vision that's going to attract others, that's going to bring the the banking, the vendors, the customers, the staff together and help you make your business effective. And then finally, what are your values and are you living them? You know, today young people can go online and check the culture of any company, almost any major company, and before they accept a job there. And the reason for that is and this is credited, of course, to Peter Drucker, but I think there were many people that said something similar, which is that culture eats strategy for breakfast.
Robert White:
The most important thing that I've found in in creating a growth company, a successful company, is to pay more attention to your culture than your product or your strategy or anything. Because the culture, the way things are done around here, that's the simple definition of of culture that that determines everything. In terms of your mindset, are you paying attention to your culture, your purpose, your vision, your values? And. And I'd add into that strategic intent, you know, you do have to put all of that into action. But that's what I've learned over time for myself. That's the framework I operate and make decisions from. And that's what I teach.
Brian Kelly:
I love that the culture eats. Strategy. For breakfast. That's that's my. And thank you for that reminder. I knew I was going to learn a lot from you tonight. And, you know, I always think that I put a lot of effort into the culture and my team and things like that. And I always then I'll look back and go, I could have done more. I could have done more. It's not about me. It's about the team. It's about them, and it's about the clients. It's not about, like you said, all the minutia and the turning up the crank, which has to happen, as you aptly pointed out. As far as the strategic intent, it's just. Thank you for that reminder, because I don't think many people have that focus in their business. That's not their primary focus.
Robert White:
You know.
Brian Kelly:
I personally.
Robert White:
Feel as the author of a personal development book, I hate to quote Stephen Covey, except that he said some really smart things in that Seven Habits book. And one of them is that distinction between what's important and what's urgent. And I think for me and for many business owners, we get so involved in what's urgent and so many, especially personal issues, and we forget what's important. Are we on purpose? Are we moving toward that compelling vision? Are we living our values? Those are the things we tend to kind of forget about. And then we're reminded and maybe we'll on it for a few days or maybe a few hours. But it's actually what causes big success in my experience.
Brian Kelly:
My gosh. I'm going through like 30,000 thoughts right now. Thank you. And that's a good thing. So Peter White is the greatest kept secret on the planet. He is the Tony Robbins before Tony Robbins. That's my my take on it. And he's an amazing guy. And I am so blessed to be able to be one person to help get that secret unveiled so people can learn who Robert White is. I mean, just the short period of time I was blessed to talk with you before we went live. I could tell immediately that you have immense character authenticity of your. You're a wonderful man. Are you perfect? No. And neither am I. And I'm never going to say anybody's perfect. I believe one person ever in the history that was in human form walked the earth. That was perfect, my humble opinion. But you put the bar up pretty high in my humble opinion, and I don't even know you that well. I just have this sense that you are. And look, I went I stopped you on your website. I was looking at all the things you accomplished and you have many times where it shows you on stage speaking. And I'm like, and I remember I told you before we got up, I said, I have to admit something, Robert, and I feel really bad about this, but I've never heard of you. How could that be? You know, after all the testimonials and all the people in the praise, I'm like, How did I not? Because I've been in the personal development space, I've gotten certified in NLP, I've taught it from stage and you know, I was like, How did I not know who Peter White was? And I'm just so grateful that I get to be one of the catalysts to help others to to learn who you are. Because I think it's a disservice if we don't together and you individually get out there and let people know who you are. Because it sounds from what I saw and what I've learned from you just in our short talk, you have a lot to give. A lot to give, and people need to know about you, my humble opinion.
Robert White:
Well, thank you, Brian. You know, in my when I wrote my book, first of all, for 20 years, people told me to write this book, Living an Extraordinary Life. And I had a million excuses for not doing it. You know, we're in the experiential learning business. A book is not experiential. I learned that a book can be experiential, but I had that story and I kind of got shamed into writing it by the success of the Seven Habits book, frankly. But I was so nervous because a book is a very public thing and I built those companies over the years, always from behind the scenes. My name was not on them. Life sprang arc international and now extraordinary people. My name still isn't on my company and I. I was so nervous. And then people like Ken Blanchard and Jimmy Curnow and people like that love the book and order lots of copies and endorse the book, all that stuff. And I had about 18 seconds of successful feeling, and then I started noticing that people were pretty consistently saying, I'm disappointed. I love your book, but I'm disappointed. And of course, I said, Well, you know what disappoints you? And they said, Well, the book's not about you. It's not about your extraordinary life. It's about your graduates and how they interact with the material in these trainings. And that's true, by the way, and what I didn't say at the time, but I'm getting a little more comfortable saying it. One chapter was about me. It just doesn't say that in the book. And the chapter is called something like the world's Most Limiting Belief. And that is, you are not enough. You are not enough. And that's about me. That's about my background. It's about how I grew up with an extremely angry and violent and critical woman, my mother, as the primary figure in my life. And she convinced me that I'm not enough. And then I went looking for evidence, which is what we do with a belief that she was right about that. You know, I was named most likely to succeed in a graduating high school class of 300. I had made more money as a senior in high school with a top rated radio show than my father ever made.
Robert White:
I supported my family after my father's death. And. And yet. I remember I telephoned my mother and I said, you know, I graduated number six and I'm most likely to succeed. Instantly, she said, Why weren't you number one? You know, so that's my background. We did a couch and a therapist here to work through all that stuff, but my journey has included realizing that I'm enough with my lack of discipline, my struggle with my weight. I've been incredibly good at getting married. I've been incredibly bad at staying married, you know? I mean, I've got a lot of weaknesses, but I've learned that I'm enough, that God put me here for a specific purpose. My job is to live out that purpose and enhance it, develop it, express it, all of that stuff. And to realize that then I'm enough and I've got something of value for others.
Brian Kelly:
That is what I call a bomb dropping moment, if there ever was one. We got smart bombs, knowledge, bombs, bombs of wisdom. I couldn't wait to unleash that. And if everyone gets nothing else out of the show, then what he just said is to tell yourself that you are enough. That is such a rudimentary, common, limiting belief that a lot of people have, whether they may think they do or not. There's a little bit of that always in every one of us, I think. And one of the greatest things you can do is go through processes to eradicate that limiting belief. And Roberts doing that, he's working on himself. And I think he's already gotten there. He believes it. He's he is good enough. And I would think enough people have told you by now that you are good enough. But, yeah, your your mom can be the most influential person in your life. And man, when you were saying that, there were parts of that I can relate to as well. So I feel for you. I had a little bit of stuff. We've got a couple people coming in. Louis Henry or Louis or Louis Louis. Henry Marsh says, Hi, Robert.
Robert White:
Oh, Louis. Henry is in Haiti and he's a very famous guy in Haiti. And he's a an incredible, incredible leader. And I can tell you that everybody in Haiti knows Louis and Ma's. Everyone knows him. Plus, he's tall and handsome, so I don't like him very much.
Brian Kelly:
I'll tell you, I feel. Like I'm literally living under a rock. There's two people I should know that I don't know. I've not heard of. I apologize, Louis, directly to you. But now I do know who you are. I'm going to have to go stalk you and see what you're all about. I love getting to know people, Robert. And especially when when someone like you talks highly of another individual. That's an instant like authority. You know, transfer of authority doesn't mean it left you. It's you're sharing it. And I do that with books, too. So you have a book, and I want to. I want to actually. Do you have a copy nearby, by chance?
Robert White:
I always have a copy in there.
Brian Kelly:
I love it. Yes. Let's get that. Let's get that zoomed in. There we. Go. Yes. So living an extraordinary life, unlocking your potential for success, join fulfillment. Where can people get that? This was not for this was not for Robert to come on and pitch. This is Brian helping him to get the word out. So if you wouldn't mind, Robert, how can people get a hold of that book?
Robert White:
Well, two ways. One is on my website, the Robert Whitcomb. It's one way and then I'm signing it. But it's also available, of course, on Amazon and all those other ways of buying books. And the Kindle version right now is outselling the paper version like 10 to 1. So that's available on Amazon.com.
Brian Kelly:
Fantastic. Yeah. And is that the one that took shaming to finally.
Robert White:
That's it.
Brian Kelly:
That's the infamous book.
Robert White:
You know, it's become a best seller in English and in Mandarin in simplified Chinese and traditional Chinese. And it's being translated into Spanish as we speak. So it's been it's been it's it's done. Well, I'm very proud of it.
Brian Kelly:
Good. Because you're the one who wrote it. I love it. And then is it also available on Audible? Is it there.
Robert White:
Yet? Unfortunately, no. I should have done that when the book was first released. And then more recently, a lot of ask people have asked about it. And I kind of think that at this point it's not worth the investment, but I may change my mind about that.
Brian Kelly:
I'm going to try to convince you to change your mind because I love Audible and you have a voice that would be perfect. I mean, you have a very soothing, deep voice. And I love it when the author themself reads their book versus. And it's okay if the voice isn't that great. I want to hear it from the person who wrote it because the inflections and everything, the heart, the emotions that were there when you wrote it, they come back out and it's just that much more experiential. Yes, I said it. Lewis is laughing at the fact that I don't know anybody that gets good. Deb Sant'agata. I hope I said that correctly. Great conversation, Brian and Peter. Thank you. Yes. And all the things goes to Peter for sure. My goodness. Robert, thanks for reminding me that I am truly enough. Love that Phenix Rising Travel Services. How are you doing again? And then go ahead and put your name on the next one if you want people to know who you are. I have no problem with that. Go ahead and put your name in there. Phenix, Rising Travel Services and then all my good buddy Don, he's becoming a regular. He's an amazing guy that runs a chamber of commerce here locally to where I live. And he is one of the greatest, most wonderful hearts on the planet and helps local businesses far beyond any other person I've ever known, especially where we are in our local community. So thanks for coming on support. And yet again, Don, you're an amazing guy. Yeah, yeah, I agree, Don. Many words of wisdom in this show. And yeah, it's because of this guy right there, Robert. He's amazing guy. That's why I love to I love what I get to do. Robert because I have amazing people like you, just knowledge, bombs, I mean, nuggets, everything. They're just continually coming out. And I appreciate you spending your time giving your value to people, your experience, your knowledge so that they can learn from you and advance quicker in their lives and with less pain, hopefully, because that's what we all want to avoid, isn't it?
Brian Kelly:
I know I do. So, you know, as when I was opening, I was talking about we you know, we've all been as an entrepreneur, it's kind of a roller coaster. It's not every day is great. You know, the first question I opened with was, you know, sometimes you wake up and, you know, there's arduous task looking ahead there. Setbacks are going to hit you. And through this whole course we go through all of us these I don't know if I'd call them failures, but road bumps, speed bumps, those are the kinds of things. What are some that you've had in your life that stand out? And more importantly, though, this is the key. Everyone, what did you learn from them? That is where the magic happens.
Robert White:
Well, the background a little bit of background for me is that that training that I went through, mind dynamics, training after it, I didn't understand the training. I just got value from it. I got what I needed to get and I went out and my little business tripled in size the year after that experience. It went out ten times the second year, and from that I got this gig in New York City being a contract sales manager and started making a whole lot of money. And instead of having the 30 people that I had in my business, I had 850 people in that team in New York. I could no longer interview everybody every week, which was my practice. So I started doing weekend seminars and I started bringing the local New York instructor for Mine Dynamics into my weekend seminars to talk about that work. And between the two of us, we enrolled over 400 people in my dynamics, so they found out about me and one day I got a phone call from the founder of that company. I didn't even know his name. He had to introduce himself and he said, I want you to come out to California at my expense. And I thought, Oh, I'm curious about that. And I a trip to California sounds pretty good to me. So I did it. And ten days later I was president of Mine Dynamics. So I had four years of running somebody else's company, but it was very entrepreneurial. You know, I had a lot of freedom to do what I was doing. And the first two years straightening out the US business, the second two years I set up five foreign operations for my dynamics, primarily in Europe but also Australia, and I got to travel the world as a young guy. It was an incredible experience and I learned a lot from the founder of Mind Dynamics. I went through the instructor training, finally started to understand the work that I was selling and and then ownership changed. I ended up working for a probate judge. It was an old. I'm sorry. I quit. And I. I founded this company called Life's Spring. I later sold it.
Robert White:
And the one country I had said no to was Japan. It was. The language is backwards, and biodynamics was a course that depended on a very precise use of language. It was the most expensive operating place on the planet for a training company because we have to have space. There's not much space in Japan and it's expensive and we were busy, so I said no. And they called me. You know, the Japanese are persistent. They called me like once a month for years. And after I sold last spring, they called and they changed their offer. They said, you know, I had put every penny I had into spring and know I had and I sold it to the staff for nothing down and forever to pay. I mean, the old joke is they took longer than forever to pay. So I was broke. I had a family, I had a mortgage and no job and no income. And the people from Japan called. They said, come for three months, set up a program here and you can leave and we'll pay you for one year. So. Wow. And that three month stay turned into the first visit almost 12 years. And so we formed a company that had eventually was in seven cities in Japan, two in Taiwan, Hong Kong, mainland China, Manila, Seoul, Sydney, and then back in the US. And then I fell in love. It's not a very business like kind of little transition here. But that led to my essentially partially quitting. And I moved back to the US, I moved to, I moved to Aspen, I, I built a 14,500 square foot home. I bought a jet, I was on six nonprofit boards. I traveled with the late John Denver for six months. Just, I mean, I skated 80 days a year, you know? I mean, life was good with the remarriage. We had two birth children plus adopted two special needs kids. So we were busy. And out of all of that, I lost control of my company. You know, when you have a professional services company, your assets walk out the door every night at five or 6:00.
Robert White:
You know, it's not like real estate or machinery and or our permanent clients. Now, you know, we had expanded to 15 training centers. We had 240 full time people, including 70 of these very well trained trainers and a bunch of contract trainers. I mean, we have done really, really well, which allowed me to have the wealth to be an Aspen guy for a while. But I lost touch with it. I stopped being the thought leader. I stopped being the the real contributor that people wanted me to be. And so in terms of biggest mistakes, I know that's kind of something you like to work on. The first biggest mistake is I got I got a phone call up in my lair in Aspen from my US company and and I had appointed a new CEO and he had set up a big meeting for the whole company, all the Asian leaders and US leaders. And he asked me to come down for the meeting and of course I did. And what I realized in that meeting is that we had built this incredibly successful business. Without a goal in terms of money. We worked on the passion for contributing to our graduates, and that caused incredible growth. That was part of our culture. And for the first time, he facilitated the setting of a big goal that we would grow two and one half times in five years. And I totally bought into it. So that was one of the biggest mistakes I've ever made in business. I upset our own culture. I got people focusing on numbers instead of people. Wow. Or I didn't do it myself, but I allowed it to happen.
Brian Kelly:
Right?
Robert White:
I bought it. I thought, Oh, great boy will be this really big player. We were already the second biggest training company in the world, the biggest in Asia by far. And so I screwed that up because these people that worked for a passion started drifting away from my company. And big mistake. And the second mistake was just not being engaged with the business, particularly in Asia. So that led to the failure of the business. What led to me losing $30 million and losing the big house and losing the jet and and having the love of my life leave me for a lawyer. So it was a very bad couple of years for me. And it included a lot of pain, a lot of suffering, a lot of pain for my children, especially. But it also included a lot of learning, a lot of growth for me. It was humbling. It was. It brought a crystal clarity to me about what I now teach others around purpose, vision and values and that strategic intent part. So, like so many things in life, you know, in order for there to be rainbows, there has to be rain. Well, it was a pretty much a typhoon that hit me for a while. And but I found out I can survive it. I can thrive after it. Yes, it was embarrassing. You know, I didn't just lose time and money. I lost reputation. Things. People people are graduates. Didn't know who I was, but the people in our industry knew who I was, and that was embarrassing. So that's how I got into mentoring and working with executive teams is teaching what I learned in that failure, but also teaching what I had learned in successfully growing that business.
Brian Kelly:
I mean, nothing impresses me more than that story. I mean, that you went through hell. It looks like you're on your way back. And the cool thing is, you were at cause for it all. You didn't blame it on anybody else. You said I bought in, I allowed it to happen. And that tells me a lot about your character and that you have figured out how to push that ego aside, because that ego can be the thing that brings us all down eventually. And just to have the wherewithal to say it was on me, I mean that by itself. But then you took it a step further and you said. You got the most learning and growth from it. And so there you go. That was you go through something horrible, but what is it you do about it is the key. And right here, you're you're getting the model for success. Everyone who's watching and listening, he just gave it to you is no matter what happens, you you have a choice and how you react. Are you going to are you going to crumble and give in, cave in and say, that's it, I'm done, my reputation is gone. I lost a lot of money. My wife, I lost. I mean, that's horrible. Robert. I wouldn't wish that on anybody. The way you responded to it is I can't imagine 1% of the human population would do what you did and what you're doing. And I commend you and appreciate you for coming out and telling everyone this. You're very transparent. And because of that, people are going to have renewed hope. They're going to know that, gosh, if Robert can do it, so can I. If he can come back, you know, I'm going through something recently now that I think still at this moment pales in comparison to all that you just went through in that short period of time. But we all have our moments. I think if we live long enough, we end up going through something and the decision we make on the other end that seems to make all the difference. So what are you up to now then? I mean, you're back into the rebuilding phase and getting out there now. It sounds like.
Robert White:
I'm I'm blessed to work with these incredible business owners and executives who want to live an extraordinary life. They want to balance and integrate their work and their personal life and their spiritual life they want at all. I mean, they're already way smart. They're already way successful. And yet and I find I work with two different groups of people, and this isn't because I planned to do this, it's just how it worked out. One group of my clients are people that are in some kind of trouble, you know, falling margins, competitive pressures, losing key people in all of the things that happened to growth oriented business people, but loosely described, something's a mess. You know, something's a problem that they're struggling with. The other group are the people that things are going pretty well. But when they honestly look at their business, their organization and themselves, they realize that either personally or in terms of their team, they are not adequate to the future that is possible for them. And they they have this incredible sense of how to win in their business. And it's all depending on the people, of course, and that they're not quite up to it. The people have brought them to a certain level of success, but that they're kind of stuck and and that they don't feel they can take on a new product line, a new geographic area to operate in something some major growth project. So those are two very different groups of people, but I love working with both of them. I've been in both of those places myself. And so I know a little bit about, first of all, the business challenge, but also about. Our mindset is underneath all business problems. That's a belief I have that consistently shows up. You know, people sometimes find me through my website when they do that. The message that they send through the website is time stamped. Guess what time it is for most of those inquiries? 1 a.m..
Brian Kelly:
2 a.m..
Robert White:
And I totally identify with that. These are people that are staying up late. They care about their business, about their people, about what's possible. Some of them are worriers. Some of them are just concerned. Some of them are angry. You know, they have all kinds of emotions, but they're still up at one or 2 a.m. thinking about it. They're not sleeping well. And before they turn to drugs or alcohol, I hope they call me.
Brian Kelly:
And another thing, I think another trait of those are they're very passionate and they love what they do and or the people they're working with and for. And that's a I mean, we don't want to make that a habit, but it's a testimony to them and their commitment to making it happen. But I can relate to it to my God. Oh, my. I've had many of those nights. Oh, we have a name. We have a name to Phenix Rising Travel Services. It's Cynthia Perez from Monroe, Georgia. Thank you, Cynthia. And someone else you might know, I don't know. Michael Taylor. He says, Hello, Robert.
Robert White:
Michael Taylor. Michael Taylor is an author of seven or eight books. He's an incredible leader for black men and for any band interested in growth and development. But he was a spring grad. That changed his life. That changed his life. And we've become dear friends. I actually got to write the foreword of one of his books, so but he's he's another one of these tall, handsome guys with a gorgeous wife. So I don't like him very much, but I certainly admire him.
Brian Kelly:
I know we all know that isn't really true, but that's funny. And just for our podcast listeners, Michael said, Hello, Robert. Life Spring was the most transformational program I've ever participated in. So that's phenomenal. And that that program is no longer in existence. Or is it another company running that.
Robert White:
It's split into lots of little companies all over the place, but doing this similar work. And so the good programs are available. There's a new one in Denver, Colorado, called Convergence that says brilliant people behind it. But all over, all over the world, versions of Life Spring are being taught.
Brian Kelly:
Excellent. And what are you working on now?
Robert White:
My primary thing is to I want to create a stable of business people that have integrated their professional work, their personal life and their spiritual life, and that are working less and producing better results and contributing back into their community. I believe the future of our country is around people, people spiritual growth, and they're freeing themselves up to contribute their gift in a broader on a broader stage. And I think I'm not very excited about politicians and I'm very excited about what small and medium size business people can do. You know, you mentioned your guy with the Chamber of Commerce. It's, I believe, pretty strongly that it's these local people who are using their gifts and service and at the same time being an example of what is possible. When you do get clear about purpose, vision and values, and you get out in the community and share your gifts, your leadership gifts. So that's what I'm up to.
Brian Kelly:
I love it. And I hope that I wish upon you extreme. Ten times wealth that you had in the past. And I'm actually really serious. I want you to really become financially overwhelmingly successful because I know that, Robert, what you'll do with it this go round is you're going to scale it. You're going to figure out a way to make to impact more people with it and just change more lives for the better. And so, you know, a lot of people go, why would you want somebody else to make millions? I'm like, I want everybody that comes on my show to make a lot of money because I know what's in their heart. And ultimately, look, it's okay if Robert buys a jet, he deserves it. So let's not be judgmental about stuff like that. But he's also going to reinvest and grow the company after what he's been through. I can only imagine just grow, maybe hand it off, nurture, mentor someone else or multiple someone else's to scale it as well. But I'm just so blessed and honored to be sharing this virtual stage with you. I know it's my show, but this is really I'm I'm really blown away. I mean, after I looked at your website and saw all of this, I'm like, how could I have never heard of this man? I'm still kicking myself for that. I'm glad you're now getting out there and making your voice heard in your name known. And I'm just glad to be part of that for you and with you, Robert. So anything I can do going forward, just please at any time, reach out and say, Hey, bro, I need something. Can you help me out?
Robert White:
You're very good. Thank you. Thank you.
Brian Kelly:
Absolutely. And you know, you just ring true with giving value. Small business people that are serving that's I was just interviewed earlier yesterday and that was our entire it was an hour of talking about that. It was awesome. And it was about not it's not about it's not about the money. The focus should be on helping and serving. The money comes as a result. Yeah, you need to make money. I mean, that's a given, but it's not all about the clothes. It's not all about the sale. It's about, you know, on this show, people ask me, how do you make money on your show? I said, I don't do it for the money. I don't do it for any money. In fact, I do it to make a relationship. And oftentimes I have become the client of the guest speaker. So it's not about me making money. It's about connecting with people. And maybe I can help them or maybe they can help me. Either way is just fine with me and I just love what I get to do because of that. And so when you were saying all that, it runs so true with me. I appreciate the way you handle and approach things in life. And yeah, so next time you get that 30,000 square foot house, I want a personal invitation.
Robert White:
You got it.
Brian Kelly:
I'm afraid of debts. I just want to write in one.
Robert White:
You know, the interesting thing about that, I heard this said about people that buy boats. You know, the moment you buy a 30 foot boat, you want a 50 foot boat. You know, I had only been in my jet. It was a hawker 400, you know, a nice jet. You can stand up in it. That was always my teasing with John Denver was he had this hot rod, you know, a Learjet 31 and faster than my plane, but you couldn't stand up in it. And, you know, it wasn't as deluxe in some ways. And I had the one that was bigger but slower. Within two weeks of the enjoyment of my new jet, I got to ride in Mel Simon's challenger, 600. You know, it's a regional jet. You could probably put 50 people in it. But he had of course, he had a bedroom. And yet and, you know, and I wrote in it coming back from Mexico and.
Brian Kelly:
And.
Robert White:
It for for a moment at least, that boat thing came up for me, you know where. Oh, now I want a bigger jet. So but actually, the jet or the big house, look, money is about for me is about freedom. Yes. And I want to make more money. I have some things to do. I have a daughter who was born addicted to crack and who is going to need care for the rest of her life after I'm gone. So my former wife and I have set up a trust for her, and I want to fund it, you know. And I found out it costs a lot of money to support somebody like that after. So I'm working on that. And but I'm big on freedom. I'm big on personal freedom. I'm freedom for you, Brian. Freedom for the people I love and the people I've never met. I'm looking at, you know, Lewis Henry texted in Lewis Henry is trying to bring freedom to Haiti, to the whole nation. I mean, it's a job so big that I can't even imagine doing it personally. But he's that's his commitment. That's what he's up to. And those kind of people, I want to be able to support them. You know, they need a little money. They need some seed capital. They need a little they need some more training that I can't do because it's in French, you know. But there's a lot left for me to do and for you to do and for all of us to do to first of all, to maximize our personal purpose, the reason that God put us here. And then but secondly, to maximize our group contribution and leave the world a better place. You know, John Denver and I did a lot of things together. You know, he always wanted me to take flying lessons. I kept telling him I would kill somebody, starting with me. So I'm not doing that. He wanted me to fish. I said, Why would I stand there? You never catch any fish, you know? And there was all this kind of stuff. But the thing that we agreed on was that we were here to contribute. We're up to something. And he did it through through music and and his commitment to the environment. And I did it through this work that I do. And I want to help other people see what their gift is and then contribute it. That's that's the juice. And this thing for me.
Brian Kelly:
I love it. The juice. And I love that you said money is freedom. Thank you so much for that bomb dropping money.
Robert White:
Oh, I love this. I love these.
Brian Kelly:
Bombs. Yes. Smart bombs. Bombs of wisdom, knowledge bombs. I forgot. There's one I need to add their value bombs. Another guest pointed that out recently and oh my gosh. I mean, I often say the same thing. I use a word called liberation. It's all about being liberated. It's the money doesn't buy you freedom, but it enables you to be free. That makes sense. And so I'm the same way. It's not about money for money sake and for it's nice to have things and stuff like that, but it's really about having the time freedom to do what you want, when you want. And for entrepreneurs like you and I, that I just I'm wired to help people. You know, people say, when are you going to retire? I said, I don't even know what that word means. What does that mean? Until my heart stops beating or I'm unable to help people, I'm going to do something. I will go back. You know what? Crazy. I had nothing to do. And you know about that whole I love the story about the boat, you know, and then the next size up. So let's look at it this way. If you Robert were to achieve and let's let's imagine that this existed there is a ceiling and you just hit it you just hit the ceiling. You can't go any further up and you've hit the epitome of success. There is nowhere else to go. Would that be a fulfilling life to have nothing else to look forward to looking upward and saying, That's it, I'm stuck.
Robert White:
No, I know. I love the journey too much. And if everything is working perfectly, I'll probably screw it up so I can fix it.
Brian Kelly:
Oh, man. Oh, that's a great quote. Oh, wow. Oh, okay. Yeah. So your buddy Lewis is chiming in. He says, thank you, Robert. I am humbled. And then he's got a word of something he's asking for help in is like, you can train me and others who speak English. We will train the. French and Creole speakers. So it's all. About having solutions to problems. I love. It. Yes.
Robert White:
If anybody is familiar with Haiti, actually the name Mars is a very famous leadership name in Haiti. Lewis Henry comes from a long tradition of leadership, and he has stepped into it. He takes more risks in a day than I do in a year. So one of my heroes.
Brian Kelly:
God bless you, Lewis. And, yeah, I'm sure he's gotten this many times. Any relation to Bruno? Oh. He's never heard that before, I'm sure, in his life. I have to.
Robert White:
I have to admit, I've never seen Louis Henry dance or sing.
Brian Kelly:
Maybe there's one thing you have on him right there. Oh, we have a great question here. Will Wu wants to know, he says, are there any business community development centers which have a whole group of spiritually conscious leaders involved in us or the world?
Robert White:
Look, I've been donating some time and effort and energy to an organization that's called Living a Better Story. So. Well, you can go delivering a better story. Dot org. Org. It's a nonprofit that brings. Spiritually oriented people that don't necessarily belong to a church or a synagogue or a temple or.
Brian Kelly:
Or.
Robert White:
A mosque, but they share a connection to God. They share a connection to everyone. And they want to they want to create a better world. And so that's my new tribe. I've met the most incredible people. We do a four day program about every three or four months, four days where we come together, make some personal breakthroughs and also connect with each other and realize that we're we're a new tribe and that we're up to something. So that's one I think you might want to check out.
Brian Kelly:
So write that down. Living a better story. Dot org. Be sure to write that down and go visit it after the show is over because we're not done with Robert yet. In fact, I've asked him behind the scenes, we're going to go an extra hour. And no, he doesn't know that. And I'm kidding. But we could easily with all the juice that this guy brings. And then. Louis is saying, I hear you, Brian. I cannot imagine retiring what retiring means for me either. And he was laughing earlier. And yes. And Will said, thank you. So appreciate that. Well, for throwing out that question. We love audience participation. Holy moly. I just said we're going to go another hour and I just realized we're only 3 minutes out from the end, which doesn't mean we're 3 minutes out because I don't have to pay for studio time. We can go a little over if you're okay, Robert. Not a ton, but I want to respect your time as well. But there is one question I love to ask every guest. It's a doozy. I love it to end every show because that's how you that's how you that's how you finish. Right? You finish strong. And the thing is, though, I did promise everyone and I haven't forgotten that you would be offered a way to win a five night stay. There it is at a five, not five night lecture, a five star luxury resort. I'll get it all. Compliments of the big insider secrets. You see the logo right up there over Robert's left shoulder. Jason asked my good buddy who runs that company. He gives us the ability to do this every single show. So it's an amazing, amazing gift. And I'm going to give you the information on how to do that right now, how to enter. So for everyone watching live, that's for only you watching live. So if you're not watching live, you're listening to this afterwards you want to come to the mind body business. Dotcom Yes, the word is in the front, the mind body business. Dotcom And there's a place at the bottom you can just opt in and we'll give you an automatic notification every time we go live.
Brian Kelly:
You can opt out anytime you want, but then you won't miss the great vacation giveaway next time. So for those of you that are here, here we go. Remember, write this down. You don't need to do this the second. Whoever is there first is not necessarily going to win. It's a random draw. All right, so write it down. Here it is on the screen. It is our WIP dot. I am for vacation. That is the website you want to type into your browser address our ip dot im for vacation, write that down and then after the show is over, go ahead and enter. We monitor for all of the submissions well into the evening, not till 1:00. Like Robert was saying, one of the people he knew did thankfully. But go ahead and write that down. And then we do have another gift. But you don't want to go away because this one question I'm about to ask him. If you miss that, you could miss the whole show. I'm not kidding. It is that profound. It is an amazing question. Oh, my goodness. Yeah, it's a buildup. Like there is no other buildup, I'll tell you. But a little bird told me. I told you that a little earlier that Robert himself had a gift that he would like to share with you. So I'm going to pull that up and I'm going to also pull up your website, Robert, so you can talk to it as I scroll your website and people and get a view of your website. But I wanted to go ahead and do that, give you the opportunity to discuss what that wonderful gift is. I'll put that on the screen too, and take it away.
Robert White:
Well, if you're running something a charity, a nonprofit or a for profit business, I offer a 30 minute issue based consultation with no obligation and no fee. So you click on that. We compare calendars, we set it up and but bring an issue with you, a problem, an opportunity, something you're working on. So that's that's one gift. The second thing is that. A number of years ago, we discovered that we had a full money back guarantee all of those years and less. About one and a half percent of the people that took the training asked for their money back. So that's pretty high percentage of of success. But so most people are getting incredible value, but some people were taking that value. Oh, hearing that, there's my book. You want to buy something? I'll sign the book and put it in the mail to you. And you can order online. So. But we started studying the people that grabbed the gold ring, that took that experience of the training and put it into action in a way that was just incredible. And so it's a 28 page document about what we learned about that and with some self assessment tools built into it. It's free. Just sign up for my weekly ezine. An extraordinary minute. If something that comes to you once a week, it's some timeless wisdom. Plus my thoughts all. Read it in one minute or less. So it's a it's a good reminder, but it's a way for you and I to get to know each other and to connect. And that connection is everything for me, whether we end up doing something together or not. And, you know, you can reach me via the email or via the website. The easiest way is Robert at extraordinary people.com. That underlying company, Robert at extraordinary people for public speaking or to explore whether or not we'd be a good partner in terms of working together. And so that's it.
Brian Kelly:
So where can folks get that easy. I did see that but I don't recall which.
Robert White:
Yeah. The ezine and the 28 page pdf which is also sharable by the way, it's not protected. So you can send it to family and friends or colleagues and that's all on this site. Okay.
Brian Kelly:
I did. I did see it. So just you know what? I'm talking to the audience. Do yourself a favor and just click through every one of those links. That's what was so unbelievably compelling. What a beautifully put together site, not just esthetically, but the information. It was an attention grabber for me just because I kept staring at this guy named Robert going, How the heck do I don't know this guy's name? How do I not know this guy's face? This is I mean, just evidence after evidence of all the people in the lives he's impacted positively. I mean, I'm going to be going in for all of these things and buying the book. You're one of those rare individuals, Robert, and you just you have I don't want to say that it factor. You've got more than it. You've got a multiple of it. And yeah, so I would recommend anyone that has felt a little bit of nudging like, you know, this, this might be the direction I should go if that's you at all. Then dove in, get the book, do the, get on to the issue. So the issue call, I put a link shortened in there for you Robert, because the one we had was too much to read on the air so you can get there by going to the website our wip i for slash issue all lowercase once again and that will go straight to his only scheduler. And that's where you can get that that complimentary obligation, no obligation 30 minute conversation with him. And thank you, Robert, because time is the most precious commodity we all have on this planet. And you're giving away 30 minutes out of junk to anyone who wants it. And for those who do take advantage of that, I just want to ask you one thing, and that is, please treat it with the utmost of respect for Robert and his time and come prepared with an issue like he said, please come with an issue. That's what the. Purpose of the call is. What is what are you struggling in? Let him know, you know, cry on his shoulder. Don't cry, though. Don't cry. Just.
Brian Kelly:
Just tell him what's wrong and let him help you. But give him something. Let him know, Hey, I've got an issue. Don't go in with an ego saying, Oh, I don't have an issue. I've got it. Been going well then you shouldn't be calling him if that's the case. Right. So that's where I'll leave that so fantastic. And then I want to put up your website front and center so everybody can figure out how to get there. The Robert White dot com. We're not done yet. I didn't forget about that question V Robert White dot com one more time the rubber wait dot com so it's not hard to not hard to spell thank you Robert for getting a normal name. I love that some of these have been tongue twisters. I tell you that I've had in the past. So that's fantastic. But now we've reached that time, that wonderful time, of that very profound and incredible question that I like to end each show with. Yes. Deb, it is Deb Sant'agata. Gosh, I just know I'm not saying that. Right. Is this actually being recorded? I would like to share it. Yes, definitely. It's all over the place. It's on Facebook, multiple pages. You can find it on Robert's Facebook page, multiple pages of mine profile, LinkedIn, Twitter, YouTube, Twitch, Cloud, Hub. It just keeps going on. There's more. Rumble, I think, is on there too. We're on a lot of platforms live and they're all automatically recorded, so definitely. Or you can go to the mind body business, show past shows on the upper nav bar and you'll see it there tomorrow. Sometime tomorrow his show will be posted there, but it's got the fully transcribed all the transcription will be beneath it and the words highlight as we talk so you can read it if you don't want to listen. Or maybe your boss is nearby and you're watching it at work. I wouldn't recommend you do that, but but just want to help you out with that. So thank you for that question, Deb. And yes, that was a perfect time to pause to make Robert Sweat even more.
Brian Kelly:
What is this question? So there's no sweating needed, Robert? And here's the beautiful thing about this question. There is no such thing as a wrong answer. Oh, it doesn't exist. So here's the thing. The exact opposite is the case is the only correct answer is yours. Isn't that cool? There's no way to fail on this one.
Robert White:
And you've built up the tension for a long time, and now you're faking like it's going to be just easy. So I get.
Brian Kelly:
It. I love it. He sees right through me. Isn't that great? Yeah. But the cool thing is, though, even if it takes, you know, some people will get the answer like this. Others will think and ponder for several seconds or even a minute. That's okay. Because that answer is your answer. That's what makes it perfectly fine. It's right no matter what the answer is. So with all that buildup, we're finally at that moment. So, Robert White, are you ready?
Robert White:
I'm ready.
Brian Kelly:
Here we. Go. All right, Robert White, how do you define success?
Robert White:
I'm going to borrow from the the great Earl Nightingale and say that it's a the progressive realization of a worthy ideal.
Brian Kelly:
Can you expand on that?
Robert White:
Well, it progressive, of course, means that it's ongoing. And the worthy ideal part of it is it's not just about money. It's something that has some kind of intrinsic value to you and others, and that might be becoming the best plumbing supply company in your town, if that. And because we all need plumbers. Right. So it includes two things. It's progressive. You know, it's not you never get there. You never you're never finished. And it's a worthy ideal. There's some value in it for yourself, beginning with yourself, your family, your community, your colleagues, your employees, and for the nation, for the world. That's success. For me, it's more open. It's not I mean, you know, I mean, I've done so many goofy things for the nouveau riche. I mean, I bought a maserati, Quadro Porta and drove it in Japan. I our company car was a rolls, you know, I went through that kind of stuff and and I highly recommend it. Incredible experience. But the real value came from the progressive realization of a worthy ideal. Our vision, our compelling vision for that company and my my compelling vision for my life is one world, one people to enhance, celebrate, create connections. And that's a worthy ideal for me. And it attracted a lot of people, wonderful people, to my company and as graduates and as friends. So but it's different for everybody. But I think that bigger picture. The progressive realization of a worthy ideal. If that's your frame. What you put into that, I think, has the potential of being of bringing joy and satisfaction and fulfillment to your life.
Brian Kelly:
Very well stated. And you know what's going to end this, don't you?
Robert White:
I love that little effect.
Brian Kelly:
Oh, that has been awesome. Robert, you are just an amazing individual. And having gone through what you've gone through and where your attitude is today, you're unstoppable, which is a great thing. And I can't wait to learn more from you directly and also to help you in any way I can. And I just wanted to give you a kudos and a big, massive dose of appreciation, appreciation for keep it in there and keep it in the fight. And then also spending all this time with us here tonight and helping others to improve their lives by getting the word out that Robert White is the man behind the curtain of all the wonderful things that we take for granted for today when it comes to personal development and leadership training and everything that goes with it. So, Robert, thank you, my friend. You're just a gem. I appreciate you, brother.
Robert White:
You're welcome. I really enjoyed being with you, Brian, and I hope that our listeners and viewers reach out and that we connect in some way that works for me.
Brian Kelly:
Fantastic. There you have it. Ladies and gentlemen, on behalf of the amazing Robert White. I am your host, Brian Kelley of The Mind Body Business Show. We'll be back again next week with another phenomenal guest. They have a big oh, my goodness. They have big shoes to fill after Robert. I'm sure they'll be fine, but big shoes nonetheless. With that, I love to say goodnight all and be blessed. Thank you for watching. We'll see you next week. So long, everybody.
Robert White:
Good night.
Brian Kelly:
Thank you for tuning in to the Mind Body Business Show Podcast. At WW w the mind body business showed. My name is Brian Kelly.
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Robert White
Robert White is a Speaker, Author, Leadership Trainer and Executive Mentor who teaches the art and science of mastering executive challenges. He specializes in integrating a heart centered, result-oriented and transformational leadership approach to being effective.
His experience includes founding companies doing high-impact experiential learning events with over one million graduates. He’s “been there and done that” as a leader. Today Robert mentors business leaders. He shares about fostering entrepreneurial success and building an entrepreneurial mindset in established, growth-oriented companies.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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