Special Guest Expert - Scott Aaron
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, WELCOME to The MIND BODY BUSINESS Show. Every single show we seem to up the grade of the guest that come on our show and tonight is no different. I am so very, very excited. Thank you for coming on and watching us here on a Tuesday evening. We normally air on Thursdays, but this is a very, very special, special edition of The MIND BODY BUSINESS Show. And we're gonna bring on our guests here real, real soon. The MIND BODY BUSINESS Show. What is that all about? Well, and now in my fifty five years on this planet, I spend the last 10 years or so studying just successful people, only successful people really trying to figure it out. What is it that makes them really as successful as they are? And that included actual people like mentors of mine who I knew personally that included books and authors of incredible books and what made them successful and books on successful people. It included taking courses, going to networking events and seminars, and then studying individuals who I saw that were being I had reached a really high level of success. And what I found over that time was three patterns kept emerging over and over and over again. And you probably guessed what those are. They're on either side of me. It's mind, body and business mind being mind set. Each and every one to a person had a rock solid, positive and flexible mindset. And you're going to love my guest, Scott Aaron coming on here in just a moment, because he fits all of these to a tee. All of them. It's amazing. And then body, he fits this one remarkably well. Body that's about literally taking care of oneself. That means exercising on a regular basis and eating and drinking the proper nutrients to keep you at a high powered level throughout the day. Because here's the thing. The mind and body, they are a team. And more importantly, the mind and body are your team. If any one member of the team is slacking, if they're not operating at peak performance, then guess what happens to the team as a whole? The whole team goes down with that team member that's not pulling their weight and not it's the same. Same thing with you. Your mind and body are precious. They need to be working at the highest level of peak performance. And that's what the successful people do. And Scott, Aaron, is just that kind of person. That's why he has reached the pinnacle of success that he is at now and he's still growing. And we're going to talk at depth about this. And then business. Business is so multifaceted. There's marketing, sales, team building, leadership, scaling, systematizing, everything. It's a lot. And here's the thing. The good news is no, you know, no one person can really master everything that goes in the business. It would take a lifetime for one person to do that. The good news is, if you master one of those things I mentioned and that is leadership, then you can easily. Basically master them all by delegating to those who have those skill sets and building that rock star team. And yeah, it takes time when you start out as a solo trainer and you're building your business and then you just start looking for those people and bringing them in as finances warrant. And when it's time to maybe take a risk, get a loan and go do it that way, you'll know you'll know when it's the right time and you can build your business that way. And that's what successful people did from my studies. And I appreciate your coming on. I see comments coming in. We'll address those in just a moment. And another great, wonderful attribute of highly successful people is this kind of shocked me because I wasn't I wasn't in that league at that moment when I learned this. But to a person, they're very avid readers. And back then, I did not read anything. I mean books. I did not read books. And once I learned this trait, I began voraciously reading books. So with that, I'd like to quickly segue into a short segment. I like to call bookmarks.
Announcer:
Bookmarks for to read, bookmarks. Ready steady read bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes. There you see ReachYourPeakLibrary.com. By the way, for those of you watching live and those you that are maybe watching afterward or even on podcasts listening. Here's the thing. Stick with us. No matter which form of media you're watching or listening to, stick with us and get out one of those old fashioned instruments called a pen or a pencil. You may remember those. And actual physical paper. And the reason I recommend that is so that when these resources are mentioned, they're going to be many. I know Scott's got quite a few to give us some nuggets of wisdom instead of, you know, instead of running over to actually look at these Web sites while the show is going, you're going to be diverting your attention and you might miss something audibly while you can't see the show or even visually. And that could be that one thing that would change your life forever going forward. I've seen it happen when doing life seminars. When I've spoken from stage, people would leave the room to take a phone call, go to the restroom. Whatever it happened to be. And that was right at that moment where it could literally have changed their life. And so for you, I would just implore that, you know, request that you do the same for yourself. Not for us, but for yourself. I personally during the show, I'm hosting it. I take notes myself. And so I appreciate having our guests on who's going to bring us incredible value and just really stay tuned. Stay with us and take notes and don't go away. All right. You'll get the most out of it that way. So Reach Your peak library is literally a collection of books I personally read. And it's actually I need to update it. It's way behind. I've only got 40 books on here. I've read a lot more. But I wanted to put a group of books together with you in mind. The entrepreneur or the person that's looking to change the world, the person that's looking to better their circumstance, for their family, for themself. And what I did was I took only the books that had a profound impact on me personally or my business. And I put them in this list. So that way you could have a vetted list, at least by one other successful person that you could go to and have at least some probability of knowing that, you know, this book could actually be good for you as well. That way, you're not just blindly throwing darts at a dartboard, hoping you hit a bull's eye. Now you can just take one that you can be more rest assured that's going to have impact on you. Does that make sense? I hope so, because. Talking about having impact on people. I cannot wait to introduce our guest expert. And you know it based on that. You know, what time it is is time to bring them on. So let's do that right now. Here we go.
Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league, qualified.
Brian Kelly:
And there he is, ladies and gentlemen. The one the only Mr. Scott Aaron. Welcome, welcome. Welcome to the show, Brian.
Scott Aaron:
Thank you so much. And, you know, obviously, it's it's an honor and just truly grateful to be with with you today to share and and obviously give some knowledge and give people some tangible takeaways of how to apply of upper-level their other life and their business.
Brian Kelly:
Yes. And I appreciate that. What we've got to get to know each other for literally a half an hour before the show came on. And it's interesting. I find it interesting time and time again. Thanks for all the loves and likes on LinkedIn. They're going crazy. Ken Wentworth is out there. Appreciate you. Because it was, to me, it was like an instant friendship. And, you know, it happens more often when you surround yourself with like minded individuals. And you and I are like brothers separated at birth or something. I don't know what's going on. But, you know, I mean, you can tell we look exact. We're identical.
Scott Aaron:
Identical. Same haircut and everything.
Brian Kelly:
I've actually had the haircut. I have. I did it. It's all good. Oh, man. It was like it was cool. It was refreshing. I loved it very much. But before we jump in and I want to introduce you formally so people can get an idea of your background. Right before we do that, I want to remind everyone who's watching live with us now that you can enter to win a five night stay at a five star luxury resort in Mexico or another resort of your choosing. There are several to choose from. And this is all brought to us by our wonderful good friends at powertexting.com. We give one of these away every single show. And just to be clear, you are not going to be shanghaied when you arrive and taken into a room and spend half of your trip in a timeshare presentation, that will not happen. And I know this to be true for a fact, because the owners of our texting dot.com have tested and gone on these vacations, not just once, not just twice, but three times. And every single time came back saying it was as if I was another paying guest at this resort. And so it's a five night stay. Ladies and gentlemen. So stay on to the end. Only those who stay on live will be entered to win. And you'll get the information on how to do that. When we get to that point and just less than an hour from now. So hang on with us. Now to the man of the hour. Let's give him a formal introduction, internationally acclaimed, an award winning network marketer, author, podcaster and speaker Scott. Aaron is the go to specialist when it comes to converting traffic, establishing connections, creating residual income, using linked leads generation and building personal brands. People focused and results driven Scott strategic approach to teaching others how to create wealth online and organic traffic is a game changer when it comes to come to competing in a saturated. Oh, I love this digital world. I mean, that just said so much to me. And so right off the bat. Scott right off the bat. The first sentence. This is what everyone else should aspire to do and start doing it right now, which is write a book, start a podcast and speak from stage. I mean, right there you. Everyone knows what to do now. So that's our show for tonight.
Scott Aaron:
Nice. Thank you for having me.
Brian Kelly:
So officially, how are you doing tonight? Scott appreciate you coming on. It's gonna be a lot of fun.
Scott Aaron:
Yeah. Awesome. Again, it's you know, I follow the principles of the science of getting rich, which I always mention because it talks about living in a world of creation and collaboration to really not just create wealth, but to impact as many people as possible. And the fact that, you know, you have me on here right now, this is a way for your market to get to know me and it's a way for my market to get to know you. And this is how. Collaboration works and this is how lives are impacted. So again, I'm just truly, truly grateful to be here.
Brian Kelly:
And that's a great put. You know, that's you know about the collaboration part. You know, these are the times for abundance, not for scarcity. And people are realizing that I think more and more it's some just take longer than others. But I remember I used to be in the fitness industry and I would have other guests on who had fitness business. And I loved it. I brought because here's the thing. There are enough people to go around. There's plenty of people to go around for for a potential clients. Not everyone is going to resonate with me as much as they might with him and vise versa. So why not give them the best results they're looking for? Give them what they want and just, you know, share each other. You know, I had an online fitness business. Others had brick and mortar. They could probably if they're close to that person, go to that one. Yeah. So collaboration is key. Appreciate you for opening up with that. Jason Nast, my buddy Grant Cardon is a bad man. Yeah. I love his books. Love it. Bad ass. Not a bad word, actually. Eliza from the Philippines. We've got him coming from all over the place. Thank you for coming on, Elysa. Appreciate you. What I'd like to do, Scott is open it up with, you know, so now we've got a little bit. Very little bit about your background and what you do from a more of a high level view from an outside looking in. Well, I like to do is go inside. I like to do is actually find out what makes you Scott and Mr. Success tick from the inside and that big, beautiful brain of yours, what is going on? And so to kind of bring a little bit of that out, if you don't mind, I'd like to start with finding out what it is that drives you. Like when you get up in the morning and you know, it's a new day and you start coming to and you're alert and you're aware and now you're saying it's a new day and that drive kicks in and that motivation kicks in for you. What is it that motivates you to do this day in and day out and stay at a high level at all times?
Scott Aaron:
The opportunity to create something from the unknown. And I think that's the one thing that inspires me as an entrepreneur. Everything that. I'm doing my my my book, my speaking, my coaching, my podcast. It all came from an idea. It all came from a thought which I then put into action. And it's a simple message that I have to a lot of entrepreneurs is that everyone's waiting for the perfect moment and the right time and making sure that everything is cleared off of your plate to push those chips all in. And what I've learned in my 23 years of entrepreneurship is that you have to create those moments. They they don't just fall from the sky into your lap. Even though some moments and some times where, you know, you're in those creative flows, you did something to open up that door of opportunity, whether it's saying yes to something or having a conversation with someone or hiring a coach, whatever it is. But when you're moving that needle forward and that's what gets me so excited every day, because I don't know what tomorrow is going to bring. I don't know what conversation. Plain and simple. And I'm gonna go back to something that you said a few minutes ago when you had your show, you would have other fitness experts on. I connected with a woman from LinkedIn, and she also is a link to an expert. And I set up a call in her calendar and I could tell when I got on the phone with her. She was very reserve, almost like, why are you contacting me if you also do something like I do? And I basically shared why I wanted to connect with her. You know, I love connecting and collaborating with people of similar mindsets that love the platform that I love. And she started to slowly warm up. And I said, and she goes, Well, how do you see us being able to do something together? I said I have a great platform to spotlight you. I have a podcast and I would love to invite you on so you can share your knowledge, your skills and your passions to my audience. And, you know, she said, Brian. She said, don't you think that might be a conflict of interest for your network?
Brian Kelly:
Goodness.
Scott Aaron:
And I said I said it it may sound like a conflict of interest, but I said it's actually the reverse. I said, between you and me, my audience is sick and tired of hearing me talk about Linked-In. They they know what I love and what I do. But having another industry expert come on and I can put the spotlight on you. It just adds to both of our credibility's of what we both love. So by the end of the conversation, I booked her on my podcast in two weeks and she was so excited because she goes, I love your energy. I love what you're about. I love that you were so open with inviting me on because, you know, I've connected with other people and they had hidden agendas. I'm like, listen, there's no agenda here. I'm all about creation and collaboration. Let's do something great together.
Brian Kelly:
Man, that is phenomenal. I love it. I love all of it. You know, and about your point about reading, waiting for the correct time and moment. Here's the thing. I mean, I used to be that what that person and you know, when is when is the right time to have a baby if you're in a relationship? Never. When is the right time to start a business and risk a large amount of money potentially to start that business? Never. And so like like Scott just said, the key is creating those moments is creating that right time. You just have to do it. And the thing is, is it a little bit of fear when that happens? That's what's keeping folks from going forward is the the resistance factor called fear. And if you get in the habit daily of getting out of your comfort zone and addressing those fears head long and just going for it, then that's when things happen. And that's what Scott is telling you. A still ship in the water cannot be. You can't change its direction. So if you're going the wrong direction, you can't right the ship because it's not moving. But if you're moving and you're going the wrong direction, at least you're moving and you have the ability to steer it in the right direction. And so same it's same thing with life. If you're not doing anything and just sitting in idle fear of what what you know, what if it fails? Great fail many times. Fail a ton. That's actually important to fail a lot. So you learn from it and move on. The faster you can fail a bunch, the quicker you will become successful like Scott. So I mean, I read so much in that one little two little senses that you talked about their Scott, but it's it's profound. And once people grasp it and embrace it and own it, then that's when you see the change. And it's profound change. It's amazing change. The more Scott does what he is doing, bringing on other guests that are in the same line of work that he does, the more he's going to get in return down the road. It just does happen that way. It just flat out does. And I know that from my own experience. So that's why I love having folks like Scott on, you know, that it's not about the quick kill. It's not about money. It's about serving people first. And then the money will come in.
Scott Aaron:
Always you're you're hitting on. So, I mean, honestly, we are cut from the same cloth because, you know, I always tell people change nothing and nothing changes. It's like, I love that. Brian, the funny thing is this. People make life and success. This this anomaly. It's this this difficult thing that that you don't the very special people are going to achieve. It's the exact opposite. You just you just have to do something. You know, there's there's two keys that I always come back to foundationally for me. And what I teach, number one is action. The cure all for being stuck is taking action. We're not trees. We can move. So just take action. And number two is accountability. You you if you can't be self accountable, get an accountability partner, join a group, hire a coach. Have someone that you should report to. Because, again, we all need that. Brian, why do people higher higher personal trainers. Because they are not capable of getting to the gym on their own. But here's what I'll tell you. Here's what happens when I was a personal trainer. I always made sure that my clients were not workout dependent. I wanted to make them workout independent. So I gave them a ramp up period. I worked with them three to four days a week for a couple months, gave them and got the mature routine. And then I started to cut them down because it takes sixty six days to create a habit. So as I started to create habits and I was keeping them accountable, they started to create those own habits on their own. So they didn't rely on me. They were self reliant on themselves, so they were more self accountable.
Brian Kelly:
It makes total sense and man telling you we are brothers, we are brothers. Because that was when I was in fitness. My goal was not for them to have to be dependent on me and work with me ever again. And once we're done, we're done and they will have all the tools they need. I utilized neuro linguistic programing in my program, which would reprogram the brain so that the excuses are gone. The eating habits are better. They're improved hypnosis and NLB and everything that goes with it, because that's the missing link. It's the accountability factor. So for 90 days they have an accountability partner, which was yours, yours truly. And then I would also recommend that continue that with someone else and just keep going if they need it. But they should need it because the goal is, you know, it's time for you to spread your wings and fly on your own, get out of the nest and soar, you know? And so I love this and. We talked about or talked about the importance of reading books in the beginning of the show, and I was just curious if the same is true for you, if you find yourself or would say that you're an avid reader and you're nodding emphatically and I can see that. So what one book really sticks out in your life up to this point? Not necessarily that the one you're reading now, it could be that one. But what one book would you say has had the greatest impact on your life, maybe business or personal, the one that was the catalyst?
Scott Aaron:
I would call it because there's been like I write, I reference a ton of books with my fiance and I. We have six bookshelves full of books. But it actually goes back to again, something that you said earlier and it's failing. Your failures and this is what I tell people, your failure is always open the doors to your successes and it's your failure quotient. So when I was making a shift in my online wellness business and stepping into more business coaching and consulting using LinkedIn, I did this at the perfect time because LinkedIn had just gotten bought out by Microsoft. But also I happened to stumble upon a book called Go for No. By Andrea Walts and Richard Fenton. And fast forward, André and I have become friends. She's been on my podcast. We catch up every so often. And this book. Literally changed my life because you just have to look at the front cover and it says yes, is the destination. But no is how you will get there. So I practice a lot of an NLP and I organically do an NLP when I speak and when I talk to people and I had to reprogram my thoughts. Everyone focuses on the. Yes. And I was reading this book and it's a go for now focus on know. The more knows, the more yeses. And I went back to something that I heard by Jim Rhône way back in the day and network marketing. And he talked about the average of a 300 hitter. They make millions of dollars and they get paid that kind of money, getting three hits out of every 10 at bats. And then he spotted around and he's like, that same person gets paid that money when they get out seven times out of 10 at bats. And when I kept hearing go for no set, no goals. Not like don't set any goals, but no goals. It shifted. It became a lot of conversation. And I'm like, that's it. By Core Foundation, it's human connection. Getting people on the phone. Building trust. Reporting relationship. And there was no better place for me to do that and continue to do that than in. And the numbers started happening. And the more people I was talking to, the more opportunities start to come my way. And it just made sense. So that book and if people have not read it, the original one, not the one for network marketing, the original book. That book will shift your entire mindset. And it's it's a wonderful book. Seventy six pages. It's one of those books where it vividly paints a picture as you read it. It's a story told book and could not recommended anymore.
Brian Kelly:
Yes, I concur. I. I remember it well and I just was searching. And it's not even on my website. Reach a peak library that companies to be added because I concur. What it does is it takes the pressure off of always going for the s, knowing that, you know, when you're on the phone. One of the biggest fears of people in sales is that of rejection. And that will you know, when someone goes on and gets that first known and says, well, I'll do another one, they get another. No, then the third one then like this, this sucks. I'm done. But when you read a book like Go for No, it tells you that you've just getting started. He doesn't even scratch the surface and that those like I love you said that where you said your failures open the door for your success. And those aren't failures, really. If you look at it, it's just one step closer to greater success. I think they're all successes because you're learning as you go. You're fine. You're streamlining your your language patterns, the way that you interact with them, the words you're using with them. What did I do on that one? Go back and record them all and then analyze what went wrong here, what went good here, take it all and then refine it. That's what the best the best do. Richard Branson talks about this, an expert secrets. And when he's talking about his webinars that he would do, I forget it was a lot he did about. There's maybe more, but it was around 60 webinars live before we ever would consider doing a recorded webinar, having it recorded because he was refining every single one of them. I'm sure it was way more than 60. It was a bunch you did. Maybe it still doesn't matter. It's a lot of repetition to get, you know, that's what it is. Repetition is the key to mastery.
Scott Aaron:
We talk about the gym all the time, Brian. You don't go to the gym once and look like Arnold Schwarzenegger. You have to. You have to make it a daily practice and a daily habit. And, you know, to just speak quickly on the word failure. And that's why I always say your failures always open the doors to your successes, because there lessons learned. So every failure is so vital because you can learn a lesson from it. To tweak or redo or remaster or try something different, because there's always a way to figure something out. If you're constantly moving forward.
Brian Kelly:
Yeah, I mean, that's a great way to reframe it. Like failure is an opportunity for success. I mean, it's an opportunity to learn. It's an opportunity to grow. It's and that's what the successful people do. It doesn't matter what the situation is. They always look at it from, well, what can we do with this and how can I know what part of me was that cause for this happening? Always taking the cause for every event doesn't mean it's their fault if something bad happened. But somehow, someway they were involved in some decision they made along and they put them in that position for that thing to happen. We are all a result of our own mind. We're all a result of our own mindset. The faster that you're able to reprogram it, to change it, to start, and you don't have to go through an LP right away. I highly recommend it. I know Scott would say the same. You can do small things to get yourself there and just use repetition to get that much closer to whatever your goals and desires are, because for everyone it's different. I've know that from doing this show. It's amazing and wanted to get into the other side. So we've done we've talked about mind, we've talked about reading a little bit. And now I'd like to talk about fitness and it's especially a great one to go down because of already what you've said. But for those that don't know you, you used to do something where you would do things on stage. And I'll let you talk about that, cause I'm impressed by it. What was that thing you used to do back in the day?
Scott Aaron:
So I was amateur competitive bodybuilder back in the day. So I did have the banana hammock on for for a couple of shows. And, you know, it was it was a really it was a really good learning discipline because, you know, for me, it's spurred because, you know, I was a personal trainer for 18 years. So I always focused on helping other people and, you know, hit third goals and train. And I said, you know what? I wanted to do something for myself. And so I my father began training me specifically for the show. I I hired a nutritionist, an opposing coach, and and I did a couple of shows. I won my first show. And it was it was it was a very interesting 14 weeks. I. I I recommend if someone is a fitness buff and they they want to know what it's like. I recommend it to that type of person. But as a lifestyle, it's not something that you can keep up. But I learned some valuable lessons. Number one, I learned about discipline and and the compounded effect. So, you know, when I trained for my first show, I I was two hundred and two pounds. I'm only 5'9. I was two hundred and two pounds. And when I stepped on stage 14 weeks later, I was one seventy one. And it was a big drop in a small amount of time. But it was this small daily actions every day that the the fasted cardio, you know, carrying my tilapia and asparagus, everywhere I went I was eating and I had to give up a lot. I. There was no alcohol, there was no dessert. If I went out with friends, I had to eat prior and just hang out and. It taught me that discipline, but the biggest thing I took away from that was the enjoyment of life. And I realized that life wasn't a competition. I remember doing my second show and I was. I felt like I looked good, but the judges felt otherwise, and then I as I stepped off the stage and I did not place nearly the way that I wanted to. I realized that. I said, why? Why am I doing this? I'm subjecting myself to a subjective sport where I'm letting the opinions and thoughts of others dictate how good I look. And I need to feel confident that I look my best no, no matter what place is handed to me. And I said, that's it. I'm done. I know my worth. And I had to retrain myself again to get back to normal habits. Enjoying wine and enjoying dessert. And it took a little bit of an adjustment period to that. But I don't regret that part of my journey. It taught me a lot of it. I was proud of myself because it's not an easy thing to do. Did I feel like quitting in a few moments during those two 14 week periods? Absolutely. But I did it. I pushed through and I started when I finished.
Brian Kelly:
Wow. I love it. And there's a lot of parallels here also to the business world because, you know, actually for you know, that turned out to be a blessing that you did not win because if you had won or placed, well, then you would still possibly have been doing it much longer and not realize that, you know. Wait a minute. That's kind of a wakeup call. There's something else I could be doing. I've been investing a lot of time. And here's the thing. It's very similar when you're going down the path of trying to figure out what works for you and business. Yeah, I've been down that path. I. Like I said, I used to be a fitness literally. Last year, I switched after seven years in the fitness industry. I quit. I didn't quit. I moved the transition to automation, online automation business all around life shows like this and everything that goes with it. And I'm happier. I mean it. It was. It was a journey. And you go through different legs of the journey and you just kind of find your way as you go and you'll get the signs that tell you if you're going down the right path or not. Some are lucky and they hit it right the first time. It's not too often that I've seen personally, but, you know, just give yourself the freedom to explore and enjoy the journey along the way. And that's the that's what you just said. You know, the enjoyment of life is what you took out of bodybuilding, because, you know, it's a tough thing. I mean, my God. What you guys go through just blows my mind. You know, the pain you inflict yourself, inflict pain on yourself by working out lifting weights because it's true. No pain, no gain. The nutrition that, like you said, you have to be very regimented. In fact, bodybuilders, on the whole, they eat a heck of a lot more food than normal people because there's a lot of muscle to feed. I heard that bodybuilders lose a lot of weight when they sleep because they're not feeding themselves and the muscles are burning calories even at rest. It's just amazing the whole thing around it. So it's a very difficult, difficult sport to be in from so many aspects, sacrifices that have to be made. So that's why I look up so highly to people like Arnold Schwarzenegger, who has that entrepreneur mindset to Scott Erin, who has that entrepreneur mindset, who knows the value of discipline, of stick to competitiveness, of everything that goes with it. I mean, it's very down the same path as how what it takes to become a successful person in business. And so, yeah, I appreciate you sharing that story to man that was funny.
Scott Aaron:
Funny, the way you do one thing is the way you do everything. So, yes, it's it's so true. You know, you learn one discipline. You can apply that discipline to anything that you're passionate about.
Brian Kelly:
Fantastic. Now I've been aching to get to this part. I want to set the table because I wanted folks to understand you at a deep level. I'm understanding you more as a deep level. And it's not surprising me in the least because you're that special kind of individual and loving this conversation. But what I really want to know that you've got my interest piqued on is. Exactly, you know, if you can describe what it is you do like. I know that you're using LinkedIn. I know personally LinkedIn is really a place that most business owners should focus on right now. Yes. hijinx gone on Facebook of late. They'll probably shut me down right now because I just said that. Who knows? I hope not. I hope the lab didn't just go dead on Facebook comment. But yeah, but LinkedIn is a very powerful platform and you have cracked some kind of code to help build businesses specifically in the area of network marketing. Maybe also in traditional businesses. But if you wouldn't mind, could you take us down the path of what that all entails, what that's about?
Scott Aaron:
Absolutely. And the thing is, I do love automation for certain aspects of entrepreneurial businesses. But I always tell people there's one aspect of any business, whether it's a brick and mortar, whether it's an online business or whatever it is, network marketing. There is no opt in. There's no click funnel, there's no email sequence for. And that's human connection. And that's it's the everyone says, what's the secret? What's the secret? What's the secret? The secret to success of entrepreneurs, the ones that are achieving the most are the best human connectors. They're the ones that are impacting the most people with what they're doing. And Robin Sharma says this. He says, you want to make millions find a way to impact millions. You want to make billions. Find a way to impact billions. And as I was building my network marketing business and I was having success, I I got to a point where I was feeling very dejected on social media. Because I was finding myself and this is what I realized, Brian, that, you know, we talk about core foundations and core values, my my core value, my my, my, my core of of why I do what I do. It's it's connection. And I wasn't feeling connected to people on Facebook and Instagram because it was just scrolling and trolling. It was posting and praying. And I wasn't having the phone conversations. I wasn't having the Xoom conversations. It just wasn't it wasn't going anywhere. And like I said, I jumped onto Linked-In and I remember something that one of my first. Mentor said to me, a woman by the name of Susan Sligh, amazing, amazing entrepreneur. And she said to me very early on in my journey, she said, Scott, you have to wake up every single morning, look yourself in the mirror and ask yourself this one question. How am I going to connect with me today? And it clicked. I said, that's it. I'm looking for someone like me. Another gym owner, a personal trainer, a sports nutritionist. Everything that I was at that time, I couldn't find them on Facebook and Instagram. So I went on to Linked-In and I started poking around the search engine and searching and connecting and messaging people. And after doing that for a little while, people actually started writing back to me. Sure, let's connect. And then I started booking call after call after call. Still to this day, I have at least 20 to 25 calls every single week from LinkedIn. And I remember I'm like, I think I have something here. Never, ever thinking it was going to turn into a business. So I reached out to a buddy of mine, Joe Alonzo. And I said, Joey, I said, you gotta get on LinkedIn. And he had a sales background as well. And I said, you've got to get on their search for other window sales people. I want you to send a message like this. Change your profile so it looks like this and let me know what happens. He texted me a week later and said, call me. So I did, and I said, Dude, what's up? And he goes, listen. He goes, whatever you're doing. He goes, It really, really works. He goes, I have 14 appointments booked this week. He goes, you should train on this. You should teach people this. And then I I had one of those aha moments. What is every entrepreneur lacking? What is every network marketer lacking? What is every business coach lacking? Connection. Everyone is being taught how to automate this and automate that, you can automate eventually, but you have to earn the right to automate people in your networks. You have to build that rapport that no like and trust. So I went on a podcast and it was with one of my first business coaches, Jeffrey Combs, and it was a live call. So I was on there and I was just spitting out all the things that I knew and the big three things that that I want the audience to know is you have to know why linked in. And that's because of three things. Number one, the average age 30 to fifty five years old. Perfect Democrat demographic for people that are established in business. Number two, the average income of someone on LinkedIn is a hundred thousand dollars a year or more or so. We talk about mindset. These people have that money mindset. And number three is the size of the network that you can grow. You're allowed thirty thousand organic connections on LinkedIn. I've grown mine from five in early twenty eight thousand in the last three and a half years. And you look at Facebook and Instagram where the average ages 18 to 29 with a yearly income of thirty thousand dollars a year or less, you have to know who you're marketing to and where you should spend your time. So those are the true numbers. And I was spitting out all these numbers on this live call. And I get off and I go on Facebook and I had eight inboxes of people wanting to hire me. And I didn't know what they wanted to hire me for, but as I opened, every message is like, can you teach me linked in? What do you charge? Can you teach me Linked-In? What do you charge? And that was the beginning of my business. And then obviously, that's five years ago. And it's it's taken on a life of its own. You know, some of the bride. Here's what I realized. Some of the best businesses are created. When you are solving a problem that a lot of people have. And Linked-In solves a lot of problems. You know, brand awareness, making yourself more visible, talking to the right people, having the amount of conversations required to have all of those, you know, is that lead to the yeses? And I'll share a really awesome success story. Jeremiah Campbell, who is one of my good friends. He's in Detroit, Michigan. He owns a masonry business and he rebuilds the infrastructures to commercial and residential properties. And he was wanting to learn how to connect with other real estate professionals where he could bid for jobs. So he started working with me and he sent me a text a few weeks ago. And he says, I just have to let you know, I've had my company for 15 years and we just closed the largest contract in our company's history and it was nearly three hundred thousand dollars. And he goes, I can't thank you enough. And Brian, this goes back to something that we talked about the very beginning. It's the door of opportunity. You know, by him learning linked into the power of it, he just opened up a whole door of possibilities of monetary growth and impact for his business. And that's just the beginning. So. I I always tell people that they have to look at length in like a layer cake and and the tears of the cake like a wedding cake, get smaller as you get to the top. And that's to say that there's a core foundation. There is a middle part, a smaller part, and then the cherry on top. Now, the core foundation of Linked-In is your profile. And a lot of people don't understand the power of this. But you have to understand, when Microsoft bought Linked-In out nearly five, four and a half, five years ago. They embedded SEO search engine optimization on all of our profiles. So now, just like Google being and Yahoo! People are going onto LinkedIn and searching for what they're looking for. Podcast host, business coach. Speaker, whatever people are looking for, they're going to go to Linked-In first because that's where the professionals are hanging out. So if your profile is not filled out the right way, if you don't have the right keywords for the searches that you want to appear in, you are in visible. So making sure that you have a great headshot photo, you have a background photo, a clear headline that describes what you do and about me section that talks about why you do what you do, all the experiences that you've worked in, not listing it like a resume may putting some juice to it. Sharing your education, sharing your licenses and certifications if you have them. Any philanthropic activity, volunteer experience and getting personal recommendations, which I call the Better Business Bureau of Linked-In. So if anyone ever connects with me on there, you'll see that I have nearly 400 written recommendations of people that I've worked with. So I don't need to tell people un-credible. I let my clients do the credible speaking for me. So that's the first tier. The second tier is actually the audience that you're building. So I take people through an avatar exercise where who's your target market, who's your ideal client, who's your ideal business partner? And whatever that answer is, you search for them. If you're a nurse practitioner and you're in network marketing, chances are you want to connect with other nurse practitioners because you're going to have a relatable story if you're a business coach. What kind of business coach are you and what is the typical industry of a client that you work with? So you start searching for people within that profession and industry. Your job is to build a network that looks like the mirror image of you or the mirror image of the type of person that would most likely hire you and or work with you. So that's the second tier. The third tier is messaging and this is where things go awry. Because, Brian, I don't think you and I have not at this point received some drunk log message from someone verbal vomiting all over us, 16 paragraphs, then trying not to sell us where they want to watch. They want us to watch a video or check this link out or schedule a call here. In sales, and I know you know this because you've been in sales for a long time as well. You have to earn the right. To sell someone. You can't just ask for the sale, you have to earn the right to do that and you do that by building rapport and trust, does that make sense? Total sense. So when you do message someone, there's a three step process. Step one is mentioned the person's name in the message. Hey, Brian. Great to connect with you. I know that seems so simple, but it is. Hey, Brian. Great to connect with you. Second step is telling the person why you're connecting with them without trying to pitch or sell. You're looking to connect. I see that you're also a podcast host. Would love to hear about it. Share more about mine to see how we can support each other here on the platform. So that's my reason for reaching out without trying to sell or pitch near, just wanting to connect. Finally, you finished with a CTA call to action. And you just basically say anytime for a call this week or next week, you just finish the question. If I said, Brian, let me know, which is good for you. Well, you would never let me know because I never asked. You have to. A s k to g e t. You have to ask in order to get. So you always have to remember that questions lead to answers. So that's the very, very simplistic three step process in properly messaging someone on LinkedIn that's going to get you a high response rate. Now, the final tier, the cherry on top is the most important. And Brian, you touched on it earlier, linked in right now is having a Facebook twenty twelve moment. It has the highest organic engagement and it has the highest organic reach on all of social media right now. And you're not taking advantage of it. Now, if you're going to provide content, it has to be two types of content. Well, video is number one. You have to produce videos, which obviously you're doing right now. But if you're going to write a post, if you're going to write an article, if you're gonna do a video, you want to do two things. Number one, educate, educate your audience on something that they don't know or maybe giving them some tangible tips, takeaways. You know, the three benefits to guided meditation while you sleep. Leave them better. Number two, inform. Let them know something that they don't know. Inform them of a change. Inform them of something that they need to look out for. Or maybe think about doing. And the reason why you do that, if you do this the right way. Both the educating and informing should be content that is speaking specifically to that network that you're building. Because here's the beauty of it. Your profile is reflecting the mirror image of who you want to connect with. You start connecting with that mirror image. So they're going to more likely want to connect with you and accept then your message to them in a genuine and authentic way where they're going to see a parallel between you and them. So they'll be open and connect. And now the cherry on top is your writing content that is speaking directly to that person and things that they're going through, where they're going to more organically engage, which means you're building that know like trust, you're bringing them closer to you. Instead of pushing them further away from you, you're not selling and telling. You're not posting transformations and before and afters and shake pictures and whatever else. People do not treat LinkedIn like Facebook and Instagram. Treat it for what is best use for, which is connecting with a genuine and authentic audience. And those are the basic four keys of how to gain massive traction and success on LinkedIn.
Brian Kelly:
That was phenomenal. In fact, that was on the most value pack information I can recall ever having on this show. And really, I think Scott just gave away his entire program right there. And I know there are more details that that can help you get even better results. But that's the kind of guy he is. He wants to help people. And this is what I love about what you just did. Scott. A lot of people will talk about going on it and educate and inform and give them value, give them what they need. And you just just by example just now did that very same thing. Thank you. So any with anyone watching that has any question of your character, integrity? And you know, those that say, you know, do what I do, but not as or do what I say, but not as I do. That is not this. This gentleman is not Scott. He is the product, a product of the product. He's preaching it. Can you feel his passion? Man, I sure can. That's phenomenal. I love that because someone that's not passionate about what they do. I'm running away. Because if you're not into it, why should I be?
Scott Aaron:
If it's funny you say that I. I booked a keynote in in June in the Philadelphia area and I was getting interviewed. So, you know, you know, for people that want to speak to you, sometimes you have to do a couple of interviews. And I had an interview with this guy and he's like, oh, you know, we had a we had a Linked-In speaker 10 years ago. What are you going to say that's different? So he opened up a whole can of worms with that one, because basically I I talked about what I love talking about, which is linked in. And after I was done, he goes, huh? Because you're pretty passionate about what you do, aren't you? And I said, well, number one, it's my business. And number two. Yes. And he goes, well, you said about four or five different things that I didn't know about. So I guess Lincoln did change. So I'm going to take this to the board and we're gonna talk about it next Monday and I'll let you know. And then a week later, I got the email. Congratulations. You've been booked for the June event. So it's again, you you talk about what you know. And I'm not going to. I have nothing to hide. You know, I. You have to give in order to get it still. It's the law of reciprocation. I'm not going to come on here and pretend like I know everything, but I might. My job is to to educate and inform people on why I love Lincoln so much, because it if it's going to inspire someone to go on there and start educating, informing, they're going to change other lives. And that's that's the that's the the chain reaction that people like you and me can have when one life and one mind is opened up, because then it just spreads like wildfire.
Brian Kelly:
Yeah. And like I said, give in order to get in. And I know you're this way is and that is give without the expectation of getting none. I mean to just give and I'll tell you. I mean, you know, inherently back and I'm saying you in general, not just Scott know that at some point, some time something will come back to you because it does over and over. But if your intent is to give to get, then less and less of that will occur that I found from just real life experience. And oh, my gosh, there's so much here. Went. Did you ever imagine Scott, let's say, or you're onstage in your uniform working, doing the bodybuilding posing? Did you ever in your wildest dreams back at that time think you would be doing what you're doing now and talking about and train and Linked-In, perhaps?
Scott Aaron:
No. I mean, it's it's it's honestly it's crazy to think about.
Brian Kelly:
So here's the great thing about it. You found something that you got really good at. You had success and people kept asking you, can you can you help me? Can you train me? And how do I pay you? And here's what Scott did that so many do not do. And that is he listened to the marketplace. So many of us and we all do. We all have these phenomenal ideas. This is the next best thing. And the thing is, is it's the next best thing to you. The thing is, is approve. Is it the next best thing to the marketplace? Because more often than not, are wonderful ideas fall on deaf ears. And Scott was a receptor of just kicking butt. Doing one thing and he got the response and he he was flexible enough to change his course. His ship was moving and now he's aiming right where he needs to be aiming it for now doesn't mean that's what he'll do the rest of his life. This will lead into other opportunities. And who knows? It's an awesome ride. That's the beauty of it. I didn't know a year ago I'd get into automation. Same thing happened. I had people like Scott that after the show they say, Hey, Brian, your show's really high quality. There's a lot of automation that goes behind it. That's after a four is built. We've already got the connection either directly or through referrals. And they're all wondering how do I do that? And I didn't in my wildest dreams ever think that I would create an entire training system around that. No way. I didn't want to. And now I love it. I'm having a blast doing it. And it's a thing that is so important. I just want to impart on people. You're a perfect example of a Scott is listen to the marketplace. It's okay to have that idea. It's okay to develop that idea to a point, but test it in the market before you go crazy and spend all this. Listen. Being an entrepreneur or building a business is super easy, right? Scott. It doesn't take any effort at all.
Scott Aaron:
No, I'm not simple. Anyone can do it.
Brian Kelly:
I mean, please, please. If you get anything out of this besides connecting with Scott to figure out how to do this, LinkedIn is to listen to the marketplace. And if you have something that you're already getting hit on that people are saying, man, I would love to learn how you done that stuff. Telling you maybe that's something you need to nurture a nurture and build into a product of some kind or a service. So Scott, my goodness, this has been there. Here's Jay Little. I guess he knows you. I always enjoy watching you speak Scott up my clients. Nice. It's got a fan base here raving and that's what happens. You build this this fan base of raving fans organically and just by producing what you promise and overdelivering which I can tell Scott one of those a bodybuilder is an overdeliver. Oh my goodness. And because of that, you know, you get raving fans that are out there shouting on your behalf and it's wild when it happens because you're like, whoa, that's. You're talking about me. That's pretty awesome. That's kind of weird. Cool, You know, it's it's a great experience to go through. It's never expected from me just because I'm doing what I think I should be doing anyway, which is providing as much possible value. I want the results. I know that's you Scott. You know the hope. The important thing of everything you do in business is to give your client the results they're looking for. Without that, if you're if you don't have that in mind, then don't even start. Please don't even start.
Scott Aaron:
The only thing I charge for my time. You know that. That's it. It's just you're you're investing in my time where I can teach you how to open up a door of whatever you want to create. And it listen, I'm not responsible for anyone's success. I'm not the people that succeed with what I teach. They're responsible for their own success. And I let them know that I thank them for their praise. But it's not me. I taught you what to do. And you need to pat yourself on the back because you took action on what I helped you understand. You applied it. You're having those conversations. You're growing your business. All I'm doing, I am just I'm teaching you. You're being a student. You're listening, you're taking action, being accountable and making it happen. So my clients, the ones that are getting success, they deserve all the credit, not me.
Brian Kelly:
Tell you, man, that I knew there was something when I saw you for the first time, I said, he looks like my clone were like 10. It's like amazing. It's the arches. So lockstep with you, my brother. So lock-step. Thank you. I cannot believe it. We're we're literally at the end of the show, but we're gonna go a little bit longer because that was so amazing. If you're cool, is that a few minutes? Scott. Because a couple of things I wanted to wrap up with. In addition to giving folks exactly how to connect with you. And that is I promised everyone who is watching live that there would be an opportunity to win something pretty fabulous. And that is that five nights stay at a five star luxury resort in Mexico. And at this time, you all do now have our permission. If you need to do is to take your gaze away from the screen and pull out your cell phone. If you're not watching on it already and bring up your text app and type in the numbers if you're gonna send it to your best friend. Put a number instead of a name. Put 6 6 1 5 3 5 1 6, 2, 4 and down where you're gonna take the message to that friend, you type in the word peak PJAK and tap that little send icon and that will enter you to win a five nights state, a five star resort in Mexico. All again, compliments of my great buddies over there at power texting dot com. Phenomenal. Phenomenal. Do that now. Do it right away because we have a phenomenal question to end this broadcast with. And then right after that, you will get the information you need to connect with Mr. Scott Aaron. I highly recommend you do that. So go ahead. Get that text out there. Enter to win. I can't wait to see who randomly gets picked. Who's gonna be the next person enjoying themselves in some exotic land in a beautiful resort? All right. So, Scott, I love to ask this question of every guest that comes on this show. And I know that you're not aware of what it is, and that's the beauty of it. And in fact, you're not aware of many of the things we talked about because we typically don't go by script. We had a few in there. The thing is this this question is very telling. And it's also very personal. And don't worry, it's not that kind of personal. It's not deep personal. But the cool thing is, here's the thing. There is no such thing as a wrong answer. It doesn't exist. And the exact opposite is the case. It's the only correct answer. The only correct answer is yours. That's why it's personal. That makes it personal. So with that, are you ready for. The grand finale question. I am ready. I'm ready. I mean, of anybody who wouldn't. I mean, a body will be ready for anything. I'm ready. All right. Here we go. Scott. Aaron. How do you define. Success.
Scott Aaron:
You know what, it's so funny. This is the same question I ask people all the time. You know. It changes for me. But what it is right now. Success to me is defined by waking up each day and living your life by design, the exact way of how you want to live it, who you want to spend it with and the impact that you want to leave around you. That that's what success is defined to me right now.
Brian Kelly:
I love that. On so many fronts. I love it was right now because isn't it true how our own internal representation up to that wasn't an LP thing of success changes over time? It is true. That's the beautiful thing about success. It is so subjective. It means different things to different people, even at different times in their walk on this earth. And the other thing I love about what I get to do is when I have folks unlike you, every one of them has been the same. There isn't a single one who answered. That well, when I make $10 million, it had nothing to do with the money. You know, if money was mentioned, then it what the end game, the end result was not money. It was the freedom and liberty that it that it bought them or afforded them. And it's never about money, especially when you talk to someone who has already achieved a level of success per their own definition. Yes. That's good work right there, isn't there? So whatever your definition of success is, you you the audience that know that it's OK to change it, just aim for whatever that is. At this moment, aim to continue it and then aim a little higher and see how many more people you can serve in the world. How many more people you can help. That's what true, wonderful, amazing entrepreneurs such as Scott are and do on an everyday basis, because that's what keeps us, just keeps us alive. It drives us being able to help others to get to increase their situation. You know, how can Lincoln help me? How can it not? Are you kidding me? There are so many ways it can help you. I mean, another car payment gone and then from there, it's the house payment, then gone from there. Now you paid off your house and that's gone. And now you can move to another house where you want to live and live your life by design, like Scott errands doing. So, you know, maybe that's a goal. I want to be like Scott maybe. So real quick, I'd like to segway over and thank you so much for that wonderful answer. It was truly yours, as it always is. But I want to do is give you a moment to let people know how they can get in contact with you, because I know there are going to be many who are interested in how do I crack that Linked-In nut, so to speak, to make this work for me. So I'm going to pull up your Web site and you can help me drive and we'll navigate over to where folks can get in touch with you real quick here.
Scott Aaron:
Yeah, absolutely. If people go to Scott Aaron dot net and you click on products and services and there's a work with me button, you can fill out a form to schedule a free fifteen minute call. And, you know, obviously people can also connect with me on social media. I'm on Facebook, Instagram and LinkedIn, Facebook and LinkedIn. It's just Scott and they're on Instagram. It's at Scott and LinkedIn. So I love connecting with people. I do free 50-minute discovery calls all the time because sometimes I'm not the best fit for someone. But I at least want to get to know someone. Maybe they know someone that is. And it's all again, about that connection. And and, you know, just looking forward to hearing from you guys.
Brian Kelly:
Fantastic again. So now it's on the screen for you to see much larger Scott Aaron dot net. Don't forget, there's two T's and two A's together. That's right. And be sure to connect with Scott. You can tell he's an amazing guy. It's about guns. Look at that. Still got guns. He's still staying in shape because he knows it's important. And you're just an amazing guy. And I'm so blessed to have been able to get to know you and and share you. More importantly is to allow other people to meet you if they have not ever seen you before. And, you know, this is going. This is not the end of it. It's a life show. But the video is going to be there forever on many platforms as we are streaming live on many platforms at this very moment. It's also going on. Twenty five podcasting platforms right after the show. It will be up on twenty five podcasts platforms and it will be in other places as well. Roku, Amazon Fire TV on On-Demand TV. And so that's my mission is to spread the wealth of knowledge and beauty of people like Scott Aaron. And I cannot I cannot be more thankful to my man. I appreciate you. Come on. Spend this time with us tonight.
Scott Aaron:
Brian, the feeling is mutual. And, you know, they always say that, you know, great minds think alike and, you know, nothing happens on by accident. Everything happens on purpose. And just grateful to spend this last hour with you and even the half hour in the pre-show where we were just just talking. And, you know, I know this is going to open up doors for the both of us. And looking forward to collaborating and doing more together.
Brian Kelly:
Oh, bingo. Right. And we will have a chat right after the show's over. Speaking of that, we better end this sucker, huh? But on behalf of this amazing gentleman, Mr. Scott Aaron. I'm Brian Kelly, the host of The MIND BODY BUSINESS Show. And we will be back again next time with another fantastic guest. So be on the lookout. We'll see you again. For now, have a great, great evening. Be blessed. And solar.
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Scott Aaron
Internationally acclaimed and award-winning network marketer, author, podcaster and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, creating residual income using Linked Leads Generation®, and building personal brands.
People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.
Connect with Scott:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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