Special Guest Expert - Scott Schilling
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. My goodness gracious, oh my. We have one amazing show for you tonight because my friend, Scott Schilling will be joining us very, very soon. Incredibly accomplished gentleman. He has done everything you could possibly do in the life he's already lived, and I cannot wait to bring him on and share his incredible brilliance with all of you. Real quickly, before we jump in The MIND BODY BUSINESS Show for those of you that might not be aware of what it's all about. It's really just a show for entrepreneurs by entrepreneurs. And when I've studied successful entrepreneurs for a decade, I noticed three patterns develop and they kept coming up over and over and over again. And you might by now have guessed what those three areas were. That's right. Mind, body and business, mind being mindset. Every successful person to a T to a person had a very powerful and flexible mindset body. They all take care of themselves nutritionally. They exercise. It doesn't mean that the guys look like an Adonis. They don't look like an Arnold Schwarzenegger and the gals. It doesn't mean they look like a supermodel. It just means that they take care of themselves and exercise on a regular basis. Eat right. Drink right. And that is another. Hi. That was a pattern I saw that developed with successful people. And then there's business. Business is multi multifaceted. It includes things like sales, marketing, team building, systematizing, leadership. It goes on and on and on. And the good news is no. Now, look, all of these successful people had mastered all three of these areas and business being the most complex.The thing is, they did not master every, every element of business. What they did was they mastered leadership skills that was very important so that they could then delegate all of the other skills that they didn't, didn't have either the skill set or the time to actually execute them. And so that's what we discuss on this show. Each and every week. And we do this. I interview successful entrepreneurs like the gentleman you're about to meet real soon from all over the world. And it's such a blessing to be able to share them with you. All I ask is that you take out a notepad and paper and stay with us. You are going to see and hear about resources as we go through this. Lots of value. And, I just encourage you to write it down instead of, you know, going off and clicking a new tab and type it in the URL that you're given, just write it down and then go visit them later. Because look. It's like this. The magic happens in the room and this is a virtual room. If you were to divert your attention to go looking at something else while we're still going, you might miss that one valuable nugget from Scott that could literally change your life. So stay with us all the way through. And one final other thing I noticed that all successful people seem to follow was that they were all very avid readers. And with that, I like to segue into a little segment. I like to affectionately call bookmarks.
Announcer:
Bookmarks forum to read bookmarks. Ready steady read. Bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
This you see ReachYourPeakLibrary.com. Once again, take out that, you know, that old fashioned piece of paper and a pen and write that down. ReachYourPeakLibrary.com. And this is a Web site I literally put together with you in mind the entrepreneur, the aspiring successful business person. And look, we're all successful to a certain degree, aren't we? And we're always looking to achieve greater success. And so, this is a great resource for you to go to. It's a collection of just 40 books. And these are personally vetted by yours truly. I've read them all and I've read many more than these. And not all of them made this list. This is really here for you. These are the ones that had personal and business impact on me. And in a positive way. And so you can see there it just goes on and on and on a lot by Grant Cardone. There's Big Boom by Mel Ethan Cutler, my incredible mentor and friend who will be on the show soon. It just goes on. And the thing is, if you haven't started reading yet, then just pick the first one that jumps out and catches your attention and grab it and start reading it. Don't wait and don't go through paralysis by analysis and look at all of them before you make that decision. Just grab the first one. Get in the habit of taking action. And this is very true. The number one reason for lack of success is not simply a lack of reading books. It's the lack of reading the right books. And so I like to say, you know, the mind and body are a team. And more importantly, that they are your team. If you let if you are really good at taking care of your body, but you let your mind, you know, you're not taking care of your mind. You're not instilling those tools and techniques that keep you going like NLP is a great one. Neuro Linguistic Programming. If you're not reading and feeding your mind positive things, well, then that's one part of your team. And then the team as a whole will suffer if just one part of it is not operating at a peak level of performance. Off my soapbox. And let's bring on our guests expert, because this gentleman is super amazing. You don't have to take my word for it because you're going to find out right now.
Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one video only the legend himself, Mr. Scott Schilling. And how are you doing, buddy?
Scott Schilling:
Oh man, I am so happy to be here. I've been waiting for this for so long.
Brian Kelly:
It's true. That is true. You have been on a on a waiting list for quite some time. I apologize. We've gotten booked really fast on this show. And it's amazing. It's a great problem to have any I I've been really anticipating and eager to bring you on and have this talk and chat. Not for me so much. Yes, I definitely for me as well, but more for all the people who have not experienced you in your full form. And I'm so excited to share you with with everybody the world right now. Well, I appreciate it for sure. Absolutely. And I mean, every word of it before I formally introduce you and tell everybody about the amazing accolades, which I can take another hour or so to do. We're gonna shorten that up a little bit. I want to remind everybody that's watching live right now that you can watch to the end of the show. You have to stand to the end and you can win a five nights stay at a five star luxury resort in Mexico. Yes, that's right. Thank you so much, Roger. He is telling us he loves this show. And we love you, buddy. Thank you. All right. And stay on til end, because just so you know, that is one of those things where they snare you and then take you to a room and make you sit through a five hour time share presentation. None of that happens. It is as if you are a paying guest. And I know that because the sponsor of this very prize is PowerTexting.com. You see that on the screen. PowerTexting.com. Write that down on your notes as you're taking great notes. The owners of that company have tried it themselves, actually tested this very prized they're giving away not just once but three times and came back with raving reviews each and every time. So it's bona-fide. It's amazing. And we give it away every single show. And I'm so excited to do that. Now on to the man, the myth, the legend, the guy. You know, this is this is about focusing on Mr. Schilling. Scott Schilling is an executive coach, best selling author, international trainer and speaker. Scott invites you to set aside the challenges of the past and step into new levels of victory spiritually, professionally, physically, financially, socially, personally and philanthropically. I got it. I don't know if I can say that word right. Scott brings a unique combination of over thirty five years of life experience and coaching. There's no way he doesn't look like he's old enough for that. In sales, marketing and training to corporations, business owners, entrepreneurs and individuals, he has presented at nearly get this two thousand five hundred live events sharing the stage with General Colin Powell, Suze Orman, Jack Canfield, Les Brown, former first lady Laura Bush, and many more as an internationally accomplished and entertaining presenter. And you'll see he is entertaining, he's a fun guy. Scott has spoken to hundreds of thousands of attendees across a range of industries. So we've got a superstar here, folks. So listen to every word he's come. He's gonna get the talk here in just a second, I promise. Scott brings a wealth of knowledge and expertise to the airwaves, stages, boardrooms, podiums and print.And I'm gonna stop there because there's about a book worth of what this young man has done and accomplished. I want to turn it over and just once again. Now, for real. Welcome. Mr. Scott Shilling. I'm so excited that you are on. This is going to be a blast, my friend.
Scott Schilling:
Oh, I know it always is. When we get together and have these conversations and we go, why don't we do more of this? You know, because we're busy. But that's all good.
Brian Kelly:
The cool thing is, I think the first time we ever met was in July of 2019 and it was in Las Vegas at any event. And it felt like I knew you for a long time. You know, was one of those words instant connection, friendship. I mean I knew immediately that you would be a guy who would be a friend of mine for the rest of our lives. It was just amazing how that worked. And we just hit it off and started talking. Ever since, you know, whenever we get together, it's the same.
Scott Schilling:
And that will make you think of an impromptu show that we did together with some other folks. So all of a sudden, I don't know whether you allow some guest or whatever happened. And also we had just a bunch of us. It was just like we were sitting around just having a party. It was awesome.
Brian Kelly:
Yeah. And that's what I love about the show that we're doing right now. It's a similar thing. It's you and I having a conversation knowing and realizing we're doing so to provide value to the audience. But it's very organic. It's very organic. And one of the things so your accolades are there's many more than that I just read. And there. Awesome. And I love finding out about people and what they've done, what they've accomplished and, you know, seeing that they're a mover and shaker such as yourself. The thing I like to do is I'm a very curious person. I like to dig deep. And one of things I like to find out more of is what makes a beautiful brain like yours tick. What is going on inside of that thing that is so amazing. And so to that degree, like when you get up in the morning. If you're if you're only like me a little groggy, you know, my feet swing around. They hit the floor of the bed and I start coming to and realizing the days ahead. And then that that drive, you know, that intense, wonderful, positive. Yes. And other days in front of me starts to set in. What is it for you specifically? Scott, when that starts to happen? What are the things that motivate you to keep doing what you do day in, day out, week in, week out, month in, month out?
Scott Schilling:
Well, I think one of the things that I've done it just to set the table is I've had 19 mentors across my career. And one of the reasons that I did that is if you want to learn, you don't have to recreate the wheel. The wheels been created. Right it's,I learned a long time ago to model people, so I started modeling good behaviors and different things. But when you talk about the specifics. So what I've done through that knowledge or through that education I've learned from all those folks is I really came through and I start my day very habitual, very ritualistic. I go to the club, I get my workout. I might be stretching, I might be who knows what I'll be doing. Every day is a different day. Actually, I'm not overly regimented that way. But the one thing that I do every day is I go into my prayer closet. It's called the steam room. And I literally once I, once I go to the club and workout and whirlpool and and chitchat with the boys a little bit and do some of that. But I actually go into the steam room and I get a little quiet time. I do a little reflection and a little prayer. And, I basically ask, what would you have me do today? What do you got for me? And what that does is all of a sudden, it's funny. There'll be days I'll get this "Hey, give Brian Kelly a call". I remember a couple of months ago I called you and it was like, what's going on? "Nothing". I just I got prompted to call you today. So I just started. I'd see what's shaking. Or you might get an idea of different things to do. But the point is, when you when you come out and you're ready to set your mindset in place to, you know, just know that I want to be of service for the day. I want to do some great things. I want to contribute in and make a difference. I want to make a positive impact on a daily basis. You get a start if you start thinking about it right away. It's amazing your brain and your mind and your body go what what you or your mind focuses. And if you start focusing on wanting to give back and serve, guess what you start doing? Giving back and serving, what a concept.
Brian Kelly:
Yeah, and that's a powerful concept as well, giving back and serving because, you know, so many great doors have opened for me personally by giving and not expecting anything in return. And, it's just happened time and time again. And there's a little bit a part of you that knows that there's a good chance that something good will happen. But the reason, the primary reason isn't to get something in return. It's to help and serve. And I recall going to different events and staying on. I don't know how it always happened, but I was always one of the last attendees to hang around, not just to not just because to hang around, but I was always talking with people to the very end. And then I noticed I was able to get closer to the actual main speaker when it thinned out. Wow. This is actually working out pretty good. And I would offer to help break their things down and put up their chairs, get to know their crew. And that just opened huge doors for me that I had no idea what. I just wanted to help them. I was there. I mean, what else am I gonna be doing other than I can I get to talk to them longer? And so it was just fine.
Scott Schilling:
That's exactly what my speaking mentors said. One of the things, you know, I wanted to be the best at this that I could possibly be. And so I retained the best speaking mentor on the planet. And he said, always be the first one to show up. Always be the last one to leave and be there the entire length of the event. If it's a three day event and it's a Friday, Saturday, Sunday event, work to speak the last place on Sunday. The last time on Sunday. But be the first first one to arrive on Friday. It was like this seems like really wild, right? But let me tell you the reason very simply. You now have the ability to develop relationships with the attendees. And quite frankly, unfortunately, not every speaker, not every train or not every presenter takes the time to get to know as many people as they possibly can. And by the end, if, in fact, you do that, it's amazing how much, how many people, you know, by the end, but basically how much more success you have for all. Yeah, that's not for everybody.
Brian Kelly:
It's so true. And I have a friend. He's a dear friend. His name is Tom Antione. He's a Internet marketing multimillionaire. I think you know him, too, as well. Scott here. He does a similar thing. He's one and he talks about this and trains about it from stage. He says he's not one of those that come in, you know. So you got a four or five day event and many of the guest speakers will blow in an hour before they go up on stage, finish their thing, and then they're blown right back out. When he does it, he commits for the entire event and stays for the entire event. And that way he gets more, like you just said, more networking, more relationship building. And let's be honest, at the end of the day, what does that really equate to more business? Ultimate wellness.
Scott Schilling:
Right. Right. Right there, that one. That's Tom Antione. But camp right there. Yeah. Yes. Yeah. Years ago, we first we first met and shared the stage together. And he's a rock star and, Because you got gotta love his attitude. And that's what it's really about. He's there to serve you serve the promoter, you serve the audience in. When you serve those two, you will be served.
Brian Kelly:
And I know very few that work as hard as he does and he doesn't look like it when he talks. He's so relaxed. And the reason main reason is if you love what you do, it's not work. And he absolutely loves what he does. And I've never seen so much talent in one individual. But the purpose of bringing that up is be sure that if you're going to embark on an entrepreneurial activity and you haven't done it yet, be absolutely certain that it's something you truly love. You're gonna hear both sides of that argument as you go through. I hear some that say, no, you don't want something that you love. I've been on both sides of the fence. And if you're doing what you love, you're going to really kick butt and you're gonna be more resilient when the speed bumps occur because they come and they come more, more often, the more success you achieve. So it better be something that you are really, really passionate about. I love doing absolutely for sure.
Scott Schilling:
I'm of the I love doing what I do. And I get carried away and get lost in it sometimes. And it's fun. It was I was doing an event in Vancouver about a year and a half ago. And all of a sudden there was break music in there. I mean, there was a break and there playing music and that part of the audience. I was just walking through meeting people in us and some people started dancing. Well, awesome, I'm out there dancing with them and they're like, but you're a speaker. What are you doing out here? Dancing? I said, well, I'm not allowed to have fun, too. This is a riot. Are you kidding me? And that's really when you love what you do, when you love imparting the wisdom that you've gained from others. Right. And you share the different things that you've. Learned along the way. It just feels great when people come back and say, "hey, you know, thank you so much for investing in me". I mean, that's really what we do. And it feels great.
Brian Kelly:
I mean, it just does absolutely it. And that's that's it. It feels great. That's one reason that we do this. It's just amazing. And helping somebody, you know, seeing them their life improve because we had some part in it. It's just so fulfilling and gratifying. And, you know, in the beginning, I talked about reading books. And, I don't think that you read that much because you only have like two hundred on behind you. But would you consider the end a little bit facetious there, but would you consider that to be an avid reader? I think we all can surmise the answer. What book are you reading now or what would you say? It could be either one. Is your all time you know, the one that had the most impact on you either personally or or business wise? What is that one book that just sticks out? He's got it right there.
Scott Schilling:
What was that book right there? All right. I don't know this. The Success Bible, the success principles by Jack Canfield was really a time when when I wanted to again, I I had gone into the speaking business and I wanted to make that my profession. So I was working with John Childers. And then I started working, you know, with some of the great sales greats. Well, when it came to success, it was Jack and the Success Principles had sixty four success principles. And I actually called it. I termed it the success Bible when it first came out in. They are tried and true principles that anybody can adopt and anybody can put into place. And when you do it. So that was a foundational book for me, cash. Everything from Think and Grow Rich I mean, name a book. There's there's so many that I've got her totally right here. I mean, they're there, you know. I mean, as diverse as it gets, right. If you want to expand yourself, you're only as good. I was so blessed early. Tremendous Jones and I shared the stage. His last event before he passed. And he did an endorsement for my first book. And he said, "thank you for your desire to change the world. One book at a time". And it was just what an honor. But Charlie O said, you're going to be the grand sum of the books you read and the people you meet. And if you're not putting things in your head, I come out of the Ziglar camp here in Dallas. Zingo was said, if you want to change what comes out, you have to change what goes in right. You've got to be putting information into your head, at least for consideration. Make it thought provoking. You don't have to agree with everything. Take the stuff you love. Embrace it. Take the stuff that you don't exactly resonate. Go. OK. I know something different. Right. So it really is just constantly put things in that that I'm constantly listening to messages, listening to books, reading books, doing things to. Again, you get new ideas. It just makes you think you've got to get your brain going.
Brian Kelly:
Absolutely. And it's a great thing to do and a habit to get into. And I remember I did not read books for most of my life. I mean, definitely the majority of my life and I only started reading around 7-8 years ago. Like voraciously because my mentor talked about the importance of reading. And I remember one day I'll never forget it. I'm at his place and he's walking. And I was on his team and his lead trainer at the time for his seminar industry or his seminar business. And he's walked around his place. He's got headset on. I said, "Hey, man, what do you what do you listen to?" Goes, Oh, it's a book. I said, wait, what? What? You're listening to a book? And this was kind of a new thing. And he told me it was audible. And from that point forward, I said, oh, my gosh. So I listen to books when I read books. I get fatigue. My eyes get tired. I get. I can't sit there and sit still too long to read a book. And then my eyes go through that strain. I found that listening to books. Oh, my gosh. I can just tear through them and retain the information much better. That's just me. Everyone's different. So if that's something you haven't looked at yet out there that's watching or listening. Audible Books. Those are amazing. I listened to them while I'm on the car on the road because what else can you do in the car that's safe other than listen to music while you're driving? Well, books. My goodness. And then I have the phone, you know, mounted really close to the steering wheel. And if there's something of interest, there's a little bookmark I can tap. And I'll remember, I can easily go back to that's that important spot. And it's it's it's less time than if you were to reach down and turn the dial on the old radio, if anybody remembers those back in the day. For anyone that's saying that's not safe, Brian. Yes, it is. It's safer than it used to be. So it's all right. Yeah. Audibles. Amazing. And just read books and like that. Like you just said, Scott, is to continue to feed yourself with those things that are positive. Get away from the news. Stop watching the news. It's all negative here in the U.S.. My gosh, there's nothing positive on it. It's amazing. And, just feed yourself with things that are serving you and propelling you further and faster. Absolutely.
Scott Schilling:
I just think you got. You got to keep your brain going. Right. You get into conversations and you and you have some thought provoking conversations, issues, different things in your share amongst each other. It's amazing. One of the other reasons that I love you again, I've done well over twenty five hundred live events and people say, well, it had to be pretty cool sharing the stage with all those people. Yeah, OK, that's cool. But you know, it's really cool. Is being back in the green room and talking with them and finding out what they're reading, what they're doing, what they've done, you know? How do you how did you decide to take this path? You know, how did you do these different things? And it's amazing when you have the opportunity to sit and talk. First of all, you find out there are people with desire. They're just people with desire. That's the difference that I find. This is people that have want to. If you got want to, we can train you the rest of the stuff. You know, we can help you get the the tips, the techniques, the strategies, the knowledge, the different things like that. As long as you want to learn those things. But if you don't have want to. I can't. It's not about how much you can disseminate. Right. So but it's so cool to be able to sit around and talk to people. And that's how really, if you think about you and I, we sat down and we just started talking about it, man. This is really a fun opportunity. If if we could do. How do we do this while we do it in a pocket? Oh, yeah. Play. It would be great to do a podcast together. And then we started talking. Right. We just started brainstorming because all of a sudden a desire to to help some other people showed up and we said, well, let's do it together. Pretty simple.
Brian Kelly:
Yeah. Is that right? Absolutely. And, you know, you touched on something very powerful, I think. And that is the power of speaking from stage. And anyone who is an entrepreneur that should be part of your goal is to speak on stage. If you're not already doing that because you just barely scrape the surface Scott and I know you know this better than anybody about all the different things that occur as a result of being onstage. And I'll just put it on frame it with one quick story, if I might. It's I was helping another speaker. This is before this is quite a while. It goes almost a decade ago, I was helping another speaker with his event. And so I'm in the back of the room, back in that forbidden zone that no one else can go in to but the crew. Right. Will know that that means it's been to a seminar. And I'll never forget this. This guy came around the corner through the door. He was dressed pretty well and he walked right into the forbidden. I'm like, I'm right next to I'm thinking, what the heck are you doing in here? You know that thought process. I'm like, I'm looking around like, should I show him out here? You know, not literally physically to get him out of here. And I waited patiently and then I saw another crew member come over and start to mic him up. Meaning. Put the microphone on, I'm like, Oh, he's. He's gonna be the next speaker. Instantly, my mental image of that person shifted from one of negativity to incredible positive. I'm like, wow. Because at that time I wasn't speaking on stage yet. So I looked up to this guy immediately. So think of the authority status it gives you. Just as you don't have to be up on stage for an entire seminar. You can just do a 15, 30 minute, 90 minute gig and get a lot of exposure that way. And people look at you so different. That's happened to me so many times. Scott when I look at somebody go, and then you turn it around now you become a speaker and you start seeing those looks that you are giving them, that how they change after you come off the stage are like starry eyed. And it's not to get fame, it's not to get all of that is that your authority status has raised. So now they want to talk to you and that's what you want. You want to be able to network and reach more people is so powerful, it's hard to put it into words. Can you think of anything else? Other there's so many advantages to being a public stage now.
Scott Schilling:
It's so rewarding. I did an event in Salt Lake City not long ago and and a woman came up to me afterwards and she said, Scott, I just got to I got to thank you for giving me my life back. And I was like, that's that's strong. You know what? What did I do? And she said, there was something that you said in particular, and like the bondage. The chains broke off my wrist and you gave me my life back. And I said, well, you got to help me understand this. That's that's pretty bold statement. Right? And she said, well, I'm a cancer survivor. And I said, well, it kind of sounds like you already got your life back. Then she said, you would think so, except 12 women wanted to treatment at the same time. Only one came out and I had such great survivor guilt that I dropped in the deepest depression of my life, and it was far worse than the cancer ever was and today you said something and the chains broke free. She goes, I just want to thank you. And man, there's nothing better than that. That was it was so cool to have her come up. Sorry, I'm just reliving it, as you can tell. But it, you know, just the the the fact that it had that much impact, it was worth all of it. If she was the only one in the audience. Awesome. Now, there were hundreds and hundreds and hundreds of people there. But the fact is, all that one interaction was worth the entire trip.
Brian Kelly:
And that right there, ladies and gentlemen, that is a true testament to the heart of Mr. Schilling. This guy is amazing. I can see that. It really means a lot to him. And I get it. I get it. I've been in similar situations, not nearly as as heavy hitting as that one, but definitely coming up crying and saying, thank you. And you just sit there and go. This is all worth it. You know, all of it takes a long time to get to where you hit that moment, where you're impacting people from stage and doing on a regular basis because there's a lot of training that goes in. So don't get us wrong. You don't just get up and start talking. You do to start getting yourself to that point of being an elite speaker. There's a whole whole thing we could talk about behind that, which I don't want to go down that rabbit hole just yet. I just wanted to point out what an amazing person Scott is. And I will tell you this from meeting him and getting to know him in person. This is him. This is him to his core. He loves people. He is an amazing gentleman. And he's a respectful gentleman. He just wants to help and serve people, if you will let him. And on that note, Scott, what I wanted to do is kind of take a little detour and, if you would. I'm really I'm personally curious to get more detail about what you are currently working on right now. What is the project you are working on and you're so passionate about it. Every time I get an email from you, I can feel the passion coming through. You're excited. I want to hear more about it and I'd love for the others to hear about it as well.
Scott Schilling:
Well, I got a brand new book coming out called That Sucks What Now? Real World Solutions for getting through what you're going through. And a little over five years ago, I had my fifth birthday, December 14th. That was the fifth anniversary of a a significant massive cerebellar stroke. And I had a near-death experience. And everybody said, you're not supposed to come through those like like you have. And I said, sorry, I'm just an overachiever. Just the way it works. But the funniest part of it was when I finally, you know, started normalizing. Right. I had I had a stroke. When I went to the emergency room. They released me five hours later with a major migraine when onset the next day shot three TV shows. Then went to a neurologist. Then they wanted an MRI. Then they put me in intensive care for six days. Well, when I came out, they wouldn't let me fly. So we went to my sister in law's house to to wait until I could get on an airplane. And I said, you know, I went to a computer and I said, well, you know, I've just had a fairly significant cerebellar stroke, which is the back of the brain speech, memory, fine motor skills, walking, talking, vertigo, all those things. They're supposed to be impaired by the grace of God. You know, I came out pretty dang good. And. But anyway, I typed into my friend Google. How long do I have to wait? After a stroke to drive. And it said most times when people have a stroke, they never regain their ability to drive again. And much less ever be able to get behind the wheel. Well, I wasn't sure I wanted to see. So I went. OK, wait, wait, wait, wait, wait. I'm a professional speaker. How long will I have to wait until I can get back on stage. You know, the that the balance and everything is is good. You know, and it says, especially with cerebellar strokes, typically, you never regain your speech. If you live through it at all and therefore, you will probably never regain your professional career. If if you think I didn't like the first answer, the second answer was worse. Well, that's when I started. I said, if people do happen to come through like I did or anywhere close to like I did, they need better information than this. Nay-saying your life is over. Oh, my God, you're dead. I was on stage twenty three days after a major cerebellar stroke. And then again at 30 days. And so why? Because I had committed to do those speaking events. People sit there and say, were you impaired? I wasn't. I was blessed. I was saved. There is. I take zero credit. This is by the grace of God that I came through this. He gets all the credit. So therefore, I need to use this opportunity to the very best of my ability. So I was telling a friend about a variety of things that have happened in my life and in my career. Not everything is rosy. We all know that. And I was having trouble with the title for the book. And. And as we were discussing all sorts of different things, he said, Gosh, I didn't know all this stuff happened to you. I said, well, you don't wear every butt kicking on your sleeve. You know, just the way it works. Right. And I. And he said, but what did you say to yourself after each one of these things happened? And I went. That sucks. What now? That sucks. Meaning I wish it wouldn't happen that way. What now? No time for a pity party. Let's get after it. So the book is that sucks. What now? Real world solutions for getting through what you're going through. I've I've taken in in the tips, the techniques, the strategies, the the things that I've learned. This is practical. Jack Canfield wrote the foreword to the book and he said, Scott, you know, The Success Principles. Was was theory. You've got application. This is 200 pages or 190 pages of application of how to get through these things and and accomplish more, come through better off for having the not so great events happen to you. Not I don't wish. Not so great events on anybody. Trust me. And I don't want anybody to repeat what I've done. I wouldn't want you to go through that. That's not the idea. What I do want you to know is you can come out the other side better off for it because in reality, things aren't happening to you. They're happening for you. Yes. And when you take that attitude, it's amazing what happens.
Brian Kelly:
Preach it, brother. I love it.
Scott Schilling:
Sorry I get on my soapbox. You ask me right now. That's why I passionate about the book.
Brian Kelly:
Absolutely love it. No, not even kidding. Love it. And so he took a life altering event and used it and said, look, I need to get back and let people know that there is a way back. You know, that he look at everything he read. Most people would look at all the stuff that Scott was ingesting and reading about his condition and just say, well, I guess that's it. I guess I will just accept what hand I've been dealt. A lot of people will say, but no, not not Scott. You know, he's a believer. He loves God. And he he powered through it and said, look, I'm going to I'm gonna go. I have a life to impact. That's enough of this downer crap. I'm going sorry for the language, but, you know, that's it. This guy's amazing. There's so many things about him that most people don't know. I mean, he's played about every sport in the world. I think there were five that were mentioned, including football. I know it was Iowa. Iowa State or Iowa?
Scott Schilling:
The whole game. And say Iowa State. Are you kidding, Ari? I got gold on for the University of Iowa.
Brian Kelly:
I mean, this guy's done it all these, you know, Olympic triathlete, but getting is done a bunch. And so he takes care of himself physically, mentally. He does it all. And he lives the life of a successful entrepreneur, but he does it in a serving way. And every time I talk to you, Scott, you're always wanting to give back, give something. And I appreciate that about you. It's just it's, you're authentic. That's the word I'm looking for. Well, I think that I know. And it's rare.
Scott Schilling:
That's well, I appreciate that. But that's you know, for me, it starts with core values and it starts with faith in all the other the other core values that that I talk about in the book. And those are foundational principles, right. You got to treat people with dignity, honor and respect. There's never been a time where we needed more positivity. And in treating people with dignity, honor and respect. Just respect each other. You know, I had a woman come up to me a an event in Dallas, and she goes, how do you have the courage in front of a thousand people to lead with faith? And I said, it's simple. I only work for one guy and I've grown to know that I'm allergic to lightning. And she started laughing. She said, What's that mean? I said, I've already had one near-death experience. I don't need a second one to know, you know, what I'm supposed to be doing. You know, we've all had our opportunities. We've all had our our goods have happened to us. I'm not trying to say that my life is any harder than anybody else's is or whatever. I've been through some stuff. Everybody's been through some stuff. I've been through some really amazing stuff, too. That's that's all fun. But the point is that if you were given these stories to serve others, not to necessarily impart on them. Right. That's not your job. But to be empathetic and understand, you know, as a sales trainer, I say when you're handling it, an objection. Please don't say I understand because two reasons. Number one, it could be confrontational, could be taken that way. Not always, but cuts could be. But the other thing is, if you haven't walked in their shoes, you truly cannot understand more than likely. But I can. I suggest that you say I can appreciate your situation. Why? Because that's my take on your situation. I can always appreciate that. Now, that being said, with all the stuff I detail in the book and all this stuff I've been through. I understand. I think God has has allowed me to learn these lessons so that I can help other people through these lessons. You know, divorce, all sorts of different things. Right. Is, you know, my kids were twenty eight months old and ten months old when all of a sudden I came home from a business trip and it was I want you out. Why, I don't love you anymore. Well, we've got young kids better to be from a broken home than in a broken home. But here's what happened out of that. I said this will never happen to me again. I went to counseling and I was in counseling for six months. And the counselor said, you don't need to be here anymore. And I looked at her and I said, you're gonna keep taking my money until I tell you I'm not coming anymore. You know, with two years. Well, now, Peggy and I've been happily married for over 24. So it's not that something bad happened. It's that you took what happened and you learned the lessons, the real world solutions from that real world situation. And now you can help somebody else with it, too. It sucks. But when I was on a daddy daughter date with my 31 year old daughter the other night, she loves me a lot.
Brian Kelly:
It's amazing, you know, that those life events can take us through so much. And that's that's the plight of an entrepreneur in its own right. I mean, that there was a lot of great takeaways from that story by itself. Its persistence, its diligence. It's it's not about what happens to you, but how you react to it. What happens for you? Because notice how he reframe that and said it's not about what happens to it's about what happens for you. And in the moment, you're thinking it's happening to you, too, up to a person, we're all human. But when you step back and take a look at and go, you know that that's actually happening for me. And you may not even know why yet. But you know that there's going to be something that's coming from it. You're gonna learn something from it. You're gonna take a different direction that's going to take you down a better path as a result of it. You just don't know until that happens. But usually those are very temporary incidences. And you're able to, you know, turn the ship and take a different direction, fire up the ores or the engine or whatever you have, put up the sails and start moving in the right direction. And it's a that's what it is. Life is like a series, of course, corrections, isn't it? We can be going the wrong direction for a while. The good thing is, as long as we're moving, we can always alter course if we stop moving. If Scott said, well, that's what I've been dealt. I'm done. Then guess what? He would have been done. He would still not have been shining his light and helping others like he is now. So thank you for your diligence.
Scott Schilling:
Work off course far more than wherever on course. I live here in Dallas. You live out in California. Let's just say jump on American Airlines jet, big southerly trade winds. I'm coming to fly out to see you. And the pilot comes on, says, Ladies and gentlemen, we know you had your heart set on beautiful sunny California. But welcome to Anchorage, Alaska. Well, he's getting blown north the whole time, right? So what do they have to do? They have to, course, correct. It's not a matter of being off course. It's a matter of being off course less often, less far. And the only way that you can possibly do that is to move to take an action and gain the feedback, which then allows you to course. Correct. So, again, it's a coaching client. One day she goes, I'm stuck. I said, good, move. You don't get it. I'm stuck. I said, no, I get it. Move. And she goes, No, no, I don't think you understand. I'm stuck. I said, no, I really get it. Move. And she goes, What are you saying? I said, can you feel your right foot? She said, Yeah. I said, move it. She goes, I did. I said, good. You're no longer stuck. The only way you can get any movement, the only way you can get any feedback is to take an action. Yes. Then you can course correct?
Brian Kelly:
Exactly. Yes. So many people just they freeze. They become immobile due to something like you encountered with the bad news. Thank you for all the likes and loves. We appreciate you out there watching life. Drop us a comment. Let us know where you're at us. Got a question. We love to interact. This is an open almost an open mic without the mic for everyone watching.
Scott Schilling:
Can I jump in for a second on what you just said? Yes. So people think people think there's only fight or flight. They think that that's what we're really wired with. But we're actually wired with three things. Fight flight or freeze. Fight, we know we. We get our dukes up. Flight, we know we run. But Freeze is actually the most hazardous. And that's what we caught. We get caught and we just stop and we do nothing. And it's interesting when people sit there and say, well, I've got money issues or I've got this. What is the word for money, currency? Where does currency come from? Current. Where does current come from? Flow. Freeze is the most hazardous thing that we can ever get into. You know, fight, flight. We know how to handle those. Freeze is the of those we sit there and then all of a sudden we become a potential victim of our environment. You don't have to be. But. But again, if you're going to freeze and stay there, you tend to get knocked around a little bit. So, again, my encouragement is take the actions or find the people who have been through things that you're you're going through. And trust me, if they've been through it, more than likely they'll be happy to share it with you because they they know how it feels. They've already been through it. I know how a lot of this stuff feels. I wouldn't wish it on anybody. But if you go through it, I'll do everything I can to help you get through it faster, easier, better, just like others have done for me. That's why I'm so grateful to my mentors and friends like you, Brian.
Brian Kelly:
Oh, goodness. And I have such a tiny, tiny role. But to have any role in your life is a blessing. And I mean that it's it's I love having friends like you. You know, I've only you know, I've not, like, known you very long. Again, if you're like a very close friend to me, it's so amazing and I'm saying that because I want everyone else to know this about you, that again, I'm being repetitive. But for those that may not have been on or are coming on now that haven't been on, this is an amazing young man who is you know, he's gonna be here for a long time, serving a lot of people and helping people, because that's what really gets him moving every single day. And I'll be honest. Any success? Most I'll say most. Over 90 percent of successful entrepreneurs are similar in the fact that the reason they're so successful is because their drive is to serve others. It's not so much focused on money. Money is definitely a necessity. Let's not sugarcoat it. The thing is, is the more money, I hope Scott is constantly, continually showered in money, more money and then exponentially more money. Because I know with that money he's a steward. He's a good steward of his money. He is going to turn that into serving more people. So.
Scott Schilling:
Well, you know, it comes. I come out of the Ziglar camp right in Zig's, famous quote. I read it in C at the top when I was 17 years old. "You have everything in life you want. When you simply help enough, other people get what they want".
Brian Kelly:
Yeah, right. Exactly. And it is foundational. And that's it's a great you know, it's very difficult. I've seen it. I've been there as a brand new entrepreneur. When you're first starting, that part of it is a difficult thing to really embrace because in the beginning, you are focused on money, you're focused on making the rent, you're focused on the next, you know, meal you're gonna get and you need the money. And there's a lot more scarcity mindset going on in the beginning. And then as you mature and you bring on clients and you start to bring that income, you start realizing that the reason you're doing this is because you love to serve people. I mean, you always did from the very beginning. But now the priority is shifted from money up here to serving people. And it just it shifts the opposite way. And the great thing is, the more people you serve, like you just said, what Zig Zeiglar you know, the more the more people you help them. It will come back to you in many fold, in many different ways, not just money. That's the beautiful thing.
Scott Schilling:
I heard somebody say a couple of weeks ago, this is why I love going to events. Now, I can't even remember who said it, but we were talking about money. Right. And they they but they never used the word money. They said every time I develop, I deliver value. I get certificates of appreciation.
Brian Kelly:
I love it. I love it. That's a great way to frame it. I love it. You know, like I had never heard that before. I'd thought. Like, write that down. I'm going to borrow that one. That's awesome. So let's let's get back to your book for a moment. I'd like to bring up the site and just give people. Is it is it is it launched yet or not yet?
Scott Schilling:
Within the next couple of weeks.
Brian Kelly:
Ok.
Scott Schilling:
And so we're taking pre-Twitter preorders on it. And we've got big bonuses on the preorders and things like that. It just you know, it's like everything else. We just were so excited about getting such good quality work out there that we, we want to make sure that it's as good as it can get.
Brian Kelly:
Absolutely. And look at that. For those you watching the recording, if you're listening to podcast, you know all the places as featured on CNBC, iTunes, Success Resources, Think and Grow Rich World Tour, IHeart Radio is all over the place. View All Media, Stage and Life achievements. I mean. This is a mover and shaker, and he's doing it for the better of everyone and there is his book and so sign me up for the foreword. I mean, just click on the book and get on his list to get that book for sure. And then actually peruse his whole site. In fact, I'll put that up on the on the screen as well. This is the website I am on at ScottSchillingOnline.com and that's Scott with two t's shilling with S C H I L L I N G that's two L's online don dot com. So ScottSchillingOnline.com. Follows you listening and taking notes on the podcast afterward. Definitely right.
Scott Schilling:
Because I've got books coming. I've got a whole bunch of the new book coming. I think I've got five of my books on the site that are absolutely free. All you gotta do is go to the book section and you know you can buy some of the books. But some I'm just clearing out, you know, pay a little shipping to get them. But the books themselves are free.
Brian Kelly:
Fantastic and Fantastic. Let's have a little chat about those books after the show is over. I have an idea. Free already. And so here's the thing. It's so funny that this these things happen like when Scott and I talk or when I talk to another really dear friend of mine, Jason Nast, anytime we're talking, we'll think, hey, I have an idea. Let's let's take that and run with it and let's see if there's something we can do with that to help more people. That's why I brought that up just now. I mean, it's full transparency. Just love to have discussions with other successful entrepreneurs, because that's just what happens. You know, we help each other out and we do it openly without. I don't want anything in return. I just want help. Scott Schilling, get the word out. And I want people to know who he is. More people that don't, you know, to get ahead.
Scott Schilling:
Certainly appreciate that from you.
Brian Kelly:
Absolutely. And that's what it's all about. You know, it comes down. That's what marketing is, right? It's exposure. Getting more eyeballs to it. How many times have you ever seen Scott someone talk from stage about that? The perfect website. They tell you about the beautiful colors and that you should split test. You know, so the green button. One. One version. Blue button. Another version. Different font here. Different background. A video. No video. All these variations and, you know, split tests. They spent all this time doing not one, but two web site versions. Either you or you have your team do it and then you still get the same noise you got when you only had one version. And that is the noise that is made by crickets. Because before you started the split tests, you weren't getting any traffic. And after you did the split test, you're still not going to get traffic because that was not addressed. There is nobody looking at your Web site. You're not getting that exposure that's going to help you get past error, even in execute the split tests, have that happen. And so the same is true here. Marketing is the lifeblood for any business. And so that is what Scott and I like to do with each other, with other people is to help each other get exposure. I don't care if Scott and I do the same exact thing. There are people that are going to work with him and not me and vise versa. I don't have a scarcity mindset whatsoever. Like Scott is my friend. I want him to thrive. Do I want to thrive too? Yes, but not at all costs. I mean, there's there's no reason for that, in my opinion.
Scott Schilling:
But we were talking about that before we started the show. Right? And I said, I just love everything that you're doing and I can't wait to get in on ScottSchillingOnline.com To represent you, to put put your information out because you're doing such great work. I've got access to people you don't have access to. You've got access to people. I don't have access.
Brian Kelly:
Yes.
Scott Schilling:
Why would we not want to serve each other to the to the greatest and fullest possibility that there is? It is. It's it's crazy when people sit there in such a scarcity situation of going, oh, my God, I might lose them to your list. It's like there's seven point four billion people on the planet. You can't find somebody who you don't have to birth anybody to have any prospect. Come on.
Brian Kelly:
And I will confirm that what you said is true. He did actually say what he just said before we came online live. He was saying, I want to feature your show on my Web site. I thought, yeah. And it's just that's why I love associate myself with Scott and people like him because I love to give back as well as like, you know, if he does that, then I'm going to figure out something to try to one up him because not I'm competitive, but not in a it will be in a way that will serve him, not in a way that will you know, I won't go netter netter net I did better than you. It's a great I did better for you.
Scott Schilling:
Go ahead if you want to. I don't care. Hurt my feelings.
Brian Kelly:
Now, that doesn't sound like an aisle hack. Right. Well, you won't believe the Scott, but we're at four minutes out and. Well, where are we? Before? We call it a night. I do have one more question that I love to ask every one of my guests. It's a it's a really powerful question and the answer that comes back is just as powerful. And so I wanted to give that a moment to soak in. And then this is the time now to remind everyone that's watching live that this is it. This is the time we're gonna give you permission right now to take out your phone if you're not watching on the phone. If you're watching the phone, you already have in your hand and bring up your texting app, because this is how you can enter to win that five nights day at the five star Mexican resort, all compliments of our good buddies at PowerTexting.com. I will put it up on the screen right now. And here is what you do. Type in the phone number and your texting app. That number is 6 6 1 5 3 5 1 6 2 4. And then write down in that area where you type in your message. You want to type just the word PEAK. Let's P E A K and hit that little send icon and that will automatically enter you to win. We give away 1 every single show. Once again, the phone number that you want to text to is 6 6 1 5 3 5 1 6 2 4. And in the message type, the word PEAK, P E A K hit that send button and we will announce the winner after the show is over. Does that sound good to you?
Scott Schilling:
Sounds good. Oh, sorry, I had a phone out.
Brian Kelly:
I know what it's OK with me if you enter. In fact, many guests, experts, I've seen them while I'm on, you know, doing that. I can see the backstage and other people get they're getting off their phone and they're going after it. It's awesome. I love it. Yeah. It's a random draw so everybody can win it. Absolutely. And then another. Did you have a gift, Scott? I know it's been a while and things have changed. Was there a gift that you wanted to provide or is that something you had to wait till the book comes out?
Scott Schilling:
No, no. We could. We could do TWGFreeGift.com. Right. We'll give you one of my books. What are we going do? Let's give something away. Fantastic.
Brian Kelly:
And there it is
Scott Schilling:
So you just go there and proofread and get an immediate download and sixty four page books. There's twenty one charities tied to that book. That book was all caused by lack. I couldn't write a check to the charities, but I could write a book. And so ever since 2007 the the proceeds have gone elsewhere.
Brian Kelly:
Fantastic. So one more time it is TWGFreeGift.com. Yep.
T w.g. stands for talking with Giants just to give it a little more for those who listening on the podcast talking with Giants. TWGFreeGift.com. Go there and get this wonderful free gift from Mr. Scott Schilling. That handsome guy all over the web center watching on the show.
Scott Schilling:
That's right. You got old.
Brian Kelly:
You know what? I'll take it. Yeah. The older the better. Always beats the alternative, doesn't it? My brother.
Scott Schilling:
Again. I was close. I was close enough. I don't need to be there ever again. One time.
Brian Kelly:
Good. Good. And that's what we all hope. Absolutely. For sure. And now. We're going to get back to that wonderful question that you are, I'm sure, anxious to finally hear what it is.
Scott Schilling:
And by the way, he has not shared what this question is, so. I'll verify his stuff to.
Brian Kelly:
So just to kind of clear the air a little bit Scott. The cool thing about this question is there is no such thing as a wrong answer. In fact, it's impossible to answer it incorrectly. So that takes a lot of. If there was any anxiety going on, which probably none with a professional speaking background you have. But anyone that does set something up like that and leave you hanging. I'm sure there was a little bit of butterfly going on from the old athletic days. But the exact opposite, though, is what's true is that the only correct answer is your answer, because it's a highly personalized question, not it doesn't get deep into personal things. It's just a personal question that's unique to every individual. Let's put it that way. And so with that. Are you ready for the question?
Scott Schilling:
I'm ready.
Brian Kelly:
Fantastic. Here we go. And no matter if it takes you a moment, that's OK. Dead airtime means nothing. Don't sweat it. You're a pro. If it's instant, then it's instant. Doesn't matter either way. It's all correct one.
Scott Schilling:
This a setup for this question? By the way, I just want you to know he likes it's better be a good question.
Brian Kelly:
Good, good. Clears throat Is getting ready. You ready? Here we go. Scott Schilling, how do you define success?
Scott Schilling:
Well, as an example, I don't define success. Well, I do define success. Success is simply the achievement of a goal. To me, it's especially as you become more mature. That's codeword for older. As you become more mature, you'll find that it's no longer about achieving the goals, the success, it's about significance. And significance is truly the meaning behind the achievement of the goal. And so significance is far more important to me. And here's what I think is really exciting, is my generation, the baby boomer generation, we've kind of taken our licks along the way to understand that. That's why when you get a little bit more wisdom and a little little few notches, you know, and different things, you start to understand that it's really about the meaning behind things. Here's what we have going on in our society today. The Millennials have figured that out early and we've got Boomers who are upset with Millennials because they figured it out early. Congratulations, Millennial. I'll team up with you any day. Get a Boomer and a millennial together. And let's make this world a better place for all of us. It's about the meaning behind the achievement.
Brian Kelly:
Fantastic. And you know what's interesting, Scott? I've asked that question of nearly 100 people now and no two were, were identically the same and you're getting tons of likes and loves on LinkedIn. I mean, people are just like. Raising the roof right now. That was amazing. Here's the thing. What's really interesting is, you know, I I interview successful entrepreneurs who have been not so much. That are just starting up a couple here and there in the beginning of the of the show. But not one of them. Not a single one of them called out money as their number one reason that they they would define as being success. It wasn't like when I hit my first million, some would actually refer to money in the process of getting them to the point of what they really thought success was would be liberation, freedom to do what I want when I want to be there with my family, leave a legacy. There's so many awesome answers. And yours is no different. And it was unique as you are. And that's what I love about asking this question at the end. And I'm literally compiling all the answers into a book. And it's going to be an amazing book. I'll get your your OK to put your name in it before I publish anything as well as the others. But it's powerful to hear sitting from my side of the fence where I get to hear all the different answers. And they're they're unique and different and they're powerful. Every one of them. And it's interesting how they are so unique to each individual. It's just amazing.
Scott Schilling:
Well, I think. And I'm really sincere about that. I think if the Babyboomers would team up with Millennials, we trap Gen X in the middle. And so they've got a kind of like what's going on. But the Millennials have the energy and the desire for that achievement, for the meaning behind the achievement. The Boomers have the desire for the meaning behind the achievement. You put the energy with the wisdom, unstoppable things can happen. My platform, let's return to respect, honor and dignity. Let's show people that we love them, that we care, that it's not that hard. But one day I said to a friend, can't we just all get along? He goes, Nope, we're not built that way. And I said, I refuse to accept that. That's terrible. I respect honor and dignity. That's my platform.
Brian Kelly:
I appreciate that. I appreciate you. I love you, brother. You're an awesome guy. Thanks, man.
Scott Schilling:
You as well. It's so it's fun. We. We can't have like an hour and half special?
Brian Kelly:
We can't have. We're going three, buddy.
Scott Schilling:
OK. Whatever.
Brian Kelly:
Oh, man. So how can people best get in touch with you, Scott? What is your preferred mode is at Facebook. Email. What? Your site.
Scott Schilling:
All socials are Scott Schilling and the number 8. That was my number at the University of Iowa. The email ScottSchillingOnline.com has got a ton of stuff. Please go great at my old TV show is on there that I used to have and the other side is my email is so complex it's [email protected]. I mean if you've got a question from tonight, if you've got a comment, if if there's you know, if you're whatever, just say hi it be cool. Send me an e-mail.
Brian Kelly:
I'm pretty easy and I'll be one to say that I the other pretty good, pretty high that he's actually going to say hi back a few ones and truly appreciate you for who you are, who you've become through all the trials and tribulations and your victories. You know, and you're just you're just a guy that I think is a great role model for so many people, both those that are either even above your age, you know, under your age, it doesn't matter. You're just a great role model. And I, for one, appreciate you, my friend.
Scott Schilling:
Well, I appreciate you and I appreciate the opportunity. Everybody watching this either live or on the recording and please share it because brands get some. And he's got some amazing people coming on in the next few weeks and has already had him do it.
Brian Kelly:
That's right. Including the man right now. Tonight. All right. We're going to let everyone go, including those watching online. Thank you for joining us everywhere from Facebook to Periscope to LinkedIn and more. Appreciate you all and those you listed on the podcast. We appreciate you. And be sure to come back next week live so you can win that trip and more importantly, to learn some great value and interact with us live so you can ask questions directly and get some great value and take your success to the next step because it's something you want and you deserve. And we want to help you get there. All right. On behalf of Mr. Scott Schilling, the man, the myth, the legend himself. I am Brian Kelly, the host of The MIND BODY BUSINESS Show. We will see you again next time. Until then, be blessed, everybody.
Scott Schilling:
God bless.
Announcer:
Thank you for watching and listening. This has been the MIND BODY BUSINESS Show with Brian Kelly.
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Scott Schilling
Scott Schilling is an executive coach, best-selling author international trainer, and speaker. Scott invites you to set aside the challenges of the past and step into new levels of victory Spiritually, Professionally, Physically, Financially, Socially, Personally, and Philanthropically. Scott brings a unique combination of 35+ years of life experience in coaching, sales, marketing, and training to corporations, business owners, entrepreneurs, and individuals. He has presented at nearly 2,500 live events sharing the stage with General Colin Powell, Suze Orman, Jack Canfield, Les Brown, former first lady Laura Bush and many more. As an Internationally accomplished and entertaining presenter, Scott has spoken to hundreds of thousands of attendees across a range of industries. Scott brings a wealth of knowledge and expertise to the airwaves, stages, board rooms, podiums, and print. Scott is a highly sought-after Executive Coach and Business Expert because of the results he produces. His training propelled one client’s business to grow from approximately $8 million annually to almost $80 million in just under six years. Scott’s Life Purpose is: To Inspire and Empower others to serve humanity through living their life’s purpose in Spirit, Love, and Joy!
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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