Special Guest Expert - Scott Ferguson: this eJwljstOwzAQRX8l8oJVGiuvNkSqECCVx4IFoWwjy56kFn5E9rimqvrvOGI5d86cuVfCrUEwOOJlAdKTR5ITaTwyw2GUgvTVru2qum5zwoNHq4MH97_YltumrXLCOLchGdaw7u7bcpeTSYISo2F6dU5SQdL-ROZmT_orCU6l-IS4-J7SGGMxWzsrYIv0BbeaCifPQM8VXU89LeXw2xj8eNeJ6cr4VHefX5vD99tr-TxfNqf6gSncaxCS3XkbHIe9sNEoy8QxvcoJSlRrk2EBLpnKXgJ4zAZuEbMDuDl4awq9NAmdrNMME7uOt9sf_URgzw:1nZx6M:STIi-xlJQVlj6KFWTADQrg4BDXg video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling.
Speaker2:
To make it to success, who seem to make it one step forward.
Speaker1:
Only to fall two steps back?
Speaker2:
Who are dedicated? Determined. And driven. How do we finally break through and win? That is the question. And this podcast will.
Speaker1:
Give you the answers.
Speaker2:
My name is Brian. And this is the. Body. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have a very, very special edition tonight. And why is it special? It is because of the one and only Scott Ferguson. He is here. He is now. He is waiting. He's chomping at the bit. He can't wait for Brian to be quiet so we can get on and talk about what has made him so wildly successful over the years. And I cannot wait to share his amazing mind, his brilliance, his genius, his work ethic, his authenticity, his everything. I mean, this guy is amazing, and I cannot wait to share them with you in a moment. But real quick, the mind body business show. What is it? It is a show that I had developed for entrepreneurs by entrepreneurs. And what we do is we bring on successful entrepreneurs, people that are in it to win it, that are not just kicking the tires as a hobbyist, as a as a way of comparing. And the reason is, is because we are here to help you to get to that level of success faster by revealing their secrets. The guests that come on the show, by revealing their secrets on how they achieved the level of success they currently have.
Speaker2:
And thereby all you need to do is simply take notes and then take action by copying or a fancier way of seeing it is modeling what they do for success. And that's the beautiful thing about this show. It's 100% free information, but its value is beyond measure. And so be sure to pay attention when Scott comes on. I'm telling you, this guy is amazing. He's served our military. He's an amazing guy. I love this guy and I've never met him in person. It doesn't matter. I love him. He's an awesome guy. He's like my brother by another mother. And here we go, the mind body business show. And also another one of the things I learned is the three traits, the three pillars of success, I like to call them that I learned over the course of probably ten years or so of studying just successful people, really honing in on what made them perhaps more successful than yours truly. And it came up I came up with these three common things that kept bubbling to the top, and you might have guessed they are part of the very name of this show, mind, body, business, mind being a mindset to a person.
Speaker2:
Each of these successful individuals had developed a supremely powerful positive, yet most importantly flexible mindset. They also, to a person, took care of themselves body physically no kidding through working out exercising and through nutrition and then business that is so multifaceted. There are so many skill sets that one must master in order to be successful in business things like sales, marketing, team building, systematizing, leadership. I could go on for quite some time. The good news is you as an individual to master one thing can take a very, very long time. The good news is you don't have to master every single skill set, not even all the ones I just mentioned yourself. If you were to master just one skill set and I'll be looking forward to hearing what Scott's opinion on this one is one skill set. If you just mastered this one, then the others can fall into place quite nicely and easily. If you want to know what those are, just raise your hand, say. Yeah, Brian, I want to know what that that one skill set is. You have to raise your hand. I'm going to tell you anyway.
Speaker1:
That one skill set.
Speaker2:
That you want to master immediately is the skill set of leadership. Why? Because the moment you have mastered that skill set, you can then successfully and effectively lead those who have mastered all of those skill sets that you have yet to master and perhaps, maybe never will master if we're really honest because of the time it takes to master any one skill. So that's a beautiful thing. And another wonderful thing about very successful people that I found over the years is to a person, they are also very avid readers of books. And with that, I want to quickly segue into a little segment I affectionately call Bookmarks.
Speaker1:
Bookmarks. Born to read bookmarks ready. Steady. Read bookmarks brought to you by reach your peak library.
Speaker2:
Yes. There you see reach your peak library. And the way the reason I said it that way is not for you to go clicking away and typing it in your browser. Instead I implore of you to write it down and then visit that and other resources that Scott's going to bring to the show after the show is completed. And why is that? Because I've been I've spoken on stage many times, and I've gotten to that point where I know I'm hitting the juice, the part that's going to change people's lives. And on occasion I would notice a person get up and leave the room. They had to go to the restroom. They got that important text or phone call, and it just made me feel terrible that they were about to miss what could change their life forever. Now, with Scott, it could be every moment of this show. So you want to pay attention and so take notes. I implore you, this is my advice. I take notes. I'm running the show. I'm the director of the producer, the not really the star. That's Scott. I'm the guy in the camera. I'm taking notes myself right along with you. So take notes, keep your attention, your gaze on Scott and listen very intently, because you will want to you definitely want to retain what this man says. All right, enough about that little soapbox moment. Reach your peak library real quick. What is that? It's a website that I had developed with you in mind.
Speaker2:
Now, there are many, many, many books out there in the market. We all know this. But what if you could just go one place for at least one other entrepreneur that has been successful, has vetted certain books? Then your your likelihood of picking up a book that won't impact you has greatly diminished. That's the reason I had this website put together. Every book in here is a book I have personally read and I stand behind it. I bet it because it had profound impact on either my business or my personal life or both. There is no rhyme or reason to the order in which they are here on this site. So just find the first one you have yet to read that jumps off the page to you and get it and read it. You don't have to get it from this website. You can go straight to Amazon, which by the way, that's where these buttons all go anyway. You can go wherever you want or need it. The the purpose of this is not to make money for my company is simply here to provide you an additional value based resource so you can get farther, faster. That is it. I just love helping people sometimes to a fault. Speaking of loving to help people, that is the cue to bring on the one and only Scott Ferguson. Here we go.
Speaker1:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified. There he is, ladies and gentleman.
Speaker3:
Brian, what's happening, man?
Speaker1:
Got Ferguson. Yeah.
Speaker3:
I'm feeling pretty privy here, man. I love the introduction. I love the Read Your Peak Library. I referenced that quite a bit to pick up some knowledge nuggets for some books that I'm looking for.
Speaker2:
So yeah, it's nice to have a one stop shop and it's wonderful to be able to share of all the time I've invested because not every book I've ever read is on that site by far, but those that can impact only those. And so yeah, I just love to give back any way I can. I know that's how you're wired to go. That's why I wanted you on the show so badly. When we had that Taco Bell back, I was like, Yeah, this guy's awesome. We got to we've got to do something together before I jump into the whole show flow and get you properly introduced, which you deserve. Real quick, a little bit of bookkeeping or housekeeping, I should say. Everyone can see if they're watching on the show live. The big insider secrets, that red and white logo on the upper right corner of the screen. They are a sponsor. Yes, thank you. And they are giving us the ability to offer on each and every show a five night stay at a five star luxury resort. All you have to do is stay on to the end of the show. And I will give you the means by which to enter to win. We give away one every single show, all because of the big insider secrets that come.
Speaker2:
My good friend Jason Nast runs that company a couple more and back to Big Scott Ferguson. Yeah, he's a big deal. Yeah. So if you are struggling with putting a live show together and it might be overwhelming and you want a lot of the processes done for you while still enabling, enabling you to put on a high quality show and connect with great people. And I'm talking of people like Scott Ferguson and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing series is one that you'll learn how to absolutely master. It is the very service we're using right now to stream our live shows on the Mind Body Business Show. And over the course of the past ten years now, I've tried so many of these, quote unquote, TV studio solutions for live streaming. And I'm here to tell you that stream yard is the best of the best that's available today. It combines supreme ease of use along with unmatched functionality. You can actually get an account for free. Right this down our IP. I am forward slash stream live our IP. I am forward slash stream live all lowercase no spaces altogether.
Speaker2:
Now to the man of the hour. It is none other than Mr. Scott Ferguson. And in the proper intro he deserves. And then we're going to have Bryan be quiet and let Scott talk. L Scott Ferguson is the host of the Time to Shine Today podcast, very successful podcast. By the way. His mission is to not have anyone feel like they have no one. I love that Scott story was highly sought after by people in the entertainment business, which he was not ready to share until now. At Time to shine today, Scott shares his knowledge nuggets to help individuals and teams to level up in both business and personal lives. And Scott is a veteran of the United States Navy. Thank you for your service, sir. With multiple deployments in Iraq, Afghanistan, Somalia, and he puts in here, etc., like it's no big deal. Come on, that's huge. In the early to mid 1990s. Mad respect for you. Scott was an active podcaster and real estate junkie slash investor. Scott loves to give live intentional loves the beach. Jujitsu, fitness, yoga and volunteering. That says a lot about the man that I know to be true. Ladies and gentlemen, let's welcome officially and formally to the show, Mr. L. Scott Ferguson.
Speaker3:
You're like, there we go. Thanks, Brian. Appreciate that, brother. So much. So stoked to be here. And I'm blessed beyond so. Absolutely.
Speaker2:
And you know, this is the way I'm talking to the audience is the way Scott talks all the time. This is behind the scenes. He's not putting on a show. It's it's a wonderful thing to be authentic, to to have character like Mr. Scott Ferguson. In the in my circles in our circles, we see this quite often. The problem is outside of our circle and what I say, our circles are successful entrepreneurs. It doesn't all seem to ring so true because they're in this mindset of scarcity, trying to make it, and they're there. They're letting their their true self not shine just to get ahead, if that makes sense, to make shortcuts. But that is not Scott. Scott is all the way authentic. One of the one of the greatest souls I've come across in a long time. And what I wanted to do, Scott, to start this thing open was open. Boy, that's an interesting word, because that's what I want to do. I want to open and I don't mean physically but actively open that wonderful big brain of yours, that beautiful brain of yours, and find out what is making you so successful. What is bright at this point, like when you get up in the morning, you know, being an entrepreneur, there are so many things always swirling about that need to be taken care of. There are there are those things that we just don't want to do. We still have those. No matter what level of success. And yet, as an entrepreneur, it's all on you to do it. What is it for you, Scott, when you get up in the morning, what is going on in that big, beautiful brain of yours that's telling you that keeping you driven, that's telling you you've got this. It's telling you I'm going to take it to the next level, no matter what arduous task lies in front of me. What is that for you?
Speaker3:
You know.
Speaker1:
What?
Speaker3:
Again, thanks for having me, Brian. The the big thing about my my morning, it's my structure time. That's the only time that I know is going to be kind of the exact same way because of how much I coach or how many clients that I service. I have to put on different hats at all times. So my morning is super, super critical to starting my day. And, you know, it's very structured where I get up, I do my my brush, you know, just the regular brush to the teeth kind of thing. And then as I get older, it's I hit in my forties. I realize I need to take things a little bit slower. I don't just hop out of bed as much anymore, so I make sure I get that hydration at 32 ounces of water right in. And then I go right to two ounces of apple cider vinegar with some pink Himalayan sea salt and lemon juice. Knocks my PH straight and then I'm straight to the trampoline. Man. I'm huge into rebounding and I tell people, my clients out there and it's funny when I speak on stage, people laugh because I'm the guy that brings out the rebounder and I'm telling the first 2 minutes of all my speeches or at the engagements is the benefits of what rebounding can do for you because your heart pumps blood to cleanse it. But your lymph where all the cancer, the leukemia, all that stuff is just jarred in there. You can't get rid of it without motion. So I hop in that trampoline and when you're off the trampoline, don't care if you're half inch or inch off, you're at zero gravity. The second you hit that trampoline, you're at four times of gravity. So a four times gravity to zero gravity, it pushes all your toxins out. So that first 90 minutes to 2 hours of my day is structured around me, period. It's my most selfish time that I get my journaling done, my gratitude sandwich eating, and, and I get ready to serve clients by 845 nine in the morning. So my morning gets up and the only thing.
Speaker1:
That.
Speaker3:
Is structured throughout everything my life, luckily I have people that work for me that handle the my day to days, but the morning is the time that it's all mine. And it's a very selfish. But selfishness is not a bad virtue. If you look in the dictionary, there's nothing bad about being selfish. You have to take care of you before you can take care of others, just like they say on the airplane and oxygen masks and stuff like that. So that's what I do, man.
Speaker2:
And have to take care of you before you take care of others.
Speaker1:
That's not a bomb dropping moment.
Speaker3:
Getting carpet.
Speaker1:
Bombed. Well, yes.
Speaker2:
Knowledge bombs. Bombs of wisdom, smart bombs. That is Scott Ferguson right there. What? Yeah, everything. My gosh. And you're one of the first that has ever said this. And I appreciate you for seeing this, that your structure is primarily only in one part of the day. Many others try to make it a structure throughout their day. And that just I think that's a recipe for failure because of all the moving parts that we have to deal with every day. It's almost impossible because things come up, don't they? Where? Well, like today I had several small, minor issues, but my team at the moment couldn't take care of it. It was only something that Brian knew. I'm going to work on that, believe me. And you just have to. You have something has to give in order for something else to take its place. And it just happens.
Speaker3:
Everybody that I know, man. That I know either I have read about or actually been blessed to interview or speak with. That's the that's the one thing everybody had in common. Their morning routine, I say, and that with quotes is structured. And once I started doing that, it changed everything I started doing about 12 years ago. Now I'm working with a coach on my nightly routine because that kind of should be structured too. So you get that sleep and that REM and and deep sleep and stuff like that. But you know, the morning is it has to be structured. All my clients, that's the biggest thing. Restructuring your morning. That's where we start. It's our foundation.
Speaker2:
I love it. I love right off the bat. I'm I'm just thinking about that. What you need is I feel invigorated and I'm not kidding. I'm like I feel like I've been through it just now. And that's a great thing. You know, the mind and body, I always say they're our team and they're your team and you're taking care of both through a lot of physical activity, but you're also doing the gratitude and everything in between that gets you set both mentally and bodily. I had a great I fail to remember the gentleman's name, doggone it. But I interviewed him. I've interviewed so many people, but not excuse. He made a statement that he works out on a regular basis. But what he does is he he works out right before an upcoming arduous.
Speaker1:
Task.
Speaker2:
Get the energy flowing. I mean, do you ever, like do something to jack yourself up mentally, physically, before something like that's coming up?
Speaker3:
Like, right before I came out here was 3 minutes of rebounding, man. Like, I mean, I rolled jets, you know, jujitsu, and I'm in the gym lift in three days a week. That's how my foundation was built in my temple. But the rebounder is what I do in. It's set on my watch. I'd be like, All right, you got to move. Especially if I have a day sitting on my ass. You know, I get on that rebounder just because it jars everything loose, you know, and it gets the stuff in. And as long as you're taking in the fluids, you know, it's going to cleanse you. So, like, to your interviewee's point, yeah, man, I get moving before anything going before I walk out the door, I get I rebound, you know what I'm saying? So it's a it's something I fully believe in just because, you know, I've been doing it just a few years, but it's changed that part of it's changed everything. My morning routine I've been doing 12 years, but I added the rebounding in 2018, so I got to shoot four or five years. Yeah.
Speaker2:
That's awesome. And the thing is, I always say if it's not broke, don't fix it.
Speaker3:
And it's great when I'm speaking because when I walk out there, people are like, What is this £260 dude that's pretty well put together doing jumping on a trampoline. So I'm telling them and I'm speaking to them and it's crazy when I have to hold a mic. Usually time I'm held up, but I'm able to speak to them and they're just I get their attention and all their heads are going like this. So they're already starting to affirm anything I'm going to be talking about for my 15, 17 minutes. So it started off as kind of a gimmick, but I used it really to bring myself down before I would speak to like get the blood flowing and and get things going. And of course, I stole it from, you know, Tony Robbins rebounds every day and something I really dug into why why does he do that? So he's all about the hacks. And it's the one thing that I feel it works 100%.
Speaker2:
I love it from every vantage point. You know, it is kind of a gimmick, but at the same time it's not. And you're getting them to do the nod. And that's that's really cool part being part of it. And yeah, it gets their attention. There was another gentleman that spoke that would start from the back of the room and no one knew where he was. Not everybody moved, literally turning back, and then he would come to the front and then go back down the middle in the background were all like.
Speaker3:
Do you go and do keeps people moving, gets that blood flowing?
Speaker1:
You know, he would.
Speaker2:
Literally go up the stage like if the steps were in the middle of the room in the center, he would walk up them backwards without looking.
Speaker1:
That's awesome.
Speaker2:
So you got our attention quick and it kept our attention and and the guy sweating like everywhere. He's got suit on.
Speaker1:
He's passionate and.
Speaker2:
He's working and that impressed me. So yeah, I love, I love anything that works in speaking and yeah, getting moving because like when people go on, they get nervous, right? Even on a show like this, I know you don't, but everybody does. Come on. Everybody does to some extent. But doing what you're talking about to kind of break that seal of stress and anxiety is perfect, right? You know, when you're about to go up on stage, that's when like physical stage, that's when you're just the heart's going like crazy, right? And I go through several things in my head as well as body. I'm saying, well, you know, this is for them. This is not for me. And once I get that in my head, I'm like, shush. I just.
Speaker3:
Relax. Look, you know, I competed in bodybuilding for a long time, and so I was up in my underwear in front of two, 3000 people and flexing my muscles. And you diet for 18 months or 18 weeks to get to, you know, 3% body fat for 5 minutes. So the. Stage fright. I get amped up for it before because you're going out there in your underwear and you're flexing and it was like, holy, you know what? You know? So it just doing like speaking out, just not saying it's easy. Don't get me wrong, I get amped up and I always keep it garbage pail close before I walk out because I have like, you know, if I didn't fast that morning, whatever comes in, it's coming up. So just because it's in it's great nerves, right? I mean, it's the good use stress, not stress distress. It's you stress because you get to go out there and share and know that people are going to leave feeling better about themselves. So I want to give it my all and make sure that I'm the best possible. Like you say, mind, body, business. It's like that temple man. You got to take care of that temple man. And then the mind and and the physiologically you've got to start there. I'm just a huge believer with your physiology. It's got to be right before you can even be happy, period.
Speaker2:
And it shows in your presentation and how you present yourself. I always liken it to like if you're afraid or if you're nervous and all that, it's kind of like it's kind of like a dog that can sense fear, right? All members know something's off. They're not sure what it is, but it comes through. And so, you know, that's what I love about you, Scott. You're all about preparation and being there on point, doing whatever it takes, even looking different than other people, like by jumping on a trampoline, going out in your underwear. That was funny.
Speaker1:
There's a great story about.
Speaker3:
Zero, you know what I mean? To New Year's resolutions every year, Brian, one is to make someone smile every day. And I've accomplished that even right now with you two. Unless I've hurt you, disrespected you, or did anything wrong to you, I get zero. You know what's about what you think about me? I just don't. Because I'm me and you're you. And I'm going to respect the hell out of whoever is across the room for me or even as a competitor. I respect them, but I don't care what anyone thinks about me. And that's what comes back to what you were talking about earlier with our tribes, right? It's like you're like we you and I are together because of our mindset in our body mindset in business. And we're together and it's like, those are the people that I'm going to surround myself with, period. And now the people that are open to being leveled up, whether I can help them, you can help them or good friend Brigida can help them. That that's who I, I have no problem farming out the work. But if they come at me and they're just like just hating, then I just don't care. And that's one thing that I've just learned through the years is I grew up a very insecure person, that it took years for me to get past that, you know? So being able to take care of my mind and my body every day just just sets that stage.
Speaker2:
I mean, what you just said, right there was gold because I did the same. I mean, I think we live parallel lives. I think we were separated at birth. Know my brother.
Speaker1:
And I even.
Speaker2:
Have an H separation. But yeah, same thing. Always wanting to please people, wanting everybody to like me and.
Speaker1:
Kind of stuff.
Speaker2:
And then as just like you learned later in life, it's like that's not serving me or them. And then I look back on my old self and go, No wonder I didn't attract the right people because I was just this little pleaser running around and yes man and all that. It's like once I got into my own space and said, Wait, respect your self first, right? Once that. And so I'm saying I'm repeating this for people that are watching or listening that this is so important if you're not there yet, if you're not in your own space confidently. And that's kind of what it is, right? Scott It's about your self confidence. If you haven't achieved that, then work on it. In fact, I know an expert that can help you with that, probably sitting right next to me.
Speaker3:
We'll get you there. We'll get you there. Everybody has it. I mean, as long as you want to level up, you're willing to do the work. Myself and my team are ready to help you, you know, and we do it for the intention, not the attention. Right. We we're very intent on getting the the person's needs. So there's a ton of questions that we're asking. But just we also preface everything with you're going to be doing work. And again, we might not be the right horse for every course and coach and everybody. But but that's okay because that's how I built my platform at time to shine today is to refer people that need to be leveled up by a different personality.
Speaker2:
Man. You just said a phrase I've never heard.
Speaker1:
That just basically encapsulated.
Speaker2:
Everything I try to explain. I mean, that was awesome. We do it for the intention, not the attention. If there was ever a bomb dropping moment.
Speaker1:
Oh, my goodness.
Speaker3:
And I got that from my good buddy, Julian Harris. He told me that he's like Fergie. You're doing it for the intention or the attention. I'm like. He's like, Bro, you're doing it for the intention. I didn't see it, but, like, really think about and then pass it on to your client. So I asked him if I can use it on on my podcast and stuff and he's like, Absolutely. We're all regurgitating everybody else anyway. So it all goes back to the Stoics. So which is.
Speaker1:
It's true. Yeah.
Speaker2:
Further magnifies your integrity, brother, that you gave you gave someone else credit for that, that rightfully theirs, even though they probably don't care if you do or not. That is how you're wired. My God, you're a giving guy. You served our country. Thank you. Thank you. Thank you. I have nothing but respect for anyone who served our country present, past, and those who are thinking of doing it in the future. And I don't care if that means sitting behind a desk.
Speaker3:
You committed what you did.
Speaker2:
You committed your time. You committed your life. That time of your life to help our country, no matter what the reasons were. I did. And I have nothing but an adoration, respect and gratitude. So thank you, Scott.
Speaker1:
Are you.
Speaker3:
Saying that all.
Speaker2:
That you've served with and for and. Oh, man. It just. It just gets me all warm inside, I'll tell you. And so warm. I could probably wear nothing but underwear right now. I just.
Speaker1:
Love it. I love it.
Speaker2:
I think down the road, you could issue all your clients logos and underwear as they get their certificate. Just say this is yours.
Speaker3:
So put in the swag bag, you know.
Speaker1:
Even some stuff and it's fun.
Speaker3:
I always give homage to who I hear it from and they might not actually said it. But I always say, and it's funny, I was speaking a couple of weeks ago in Charlotte and there was three people that I was on the tour with speaking. And I say, as my good friend Leah Woodford said, as my good friend, they're like sitting in the crowd, hearing their own stuff that they gave to me and they're like Fergie too. I was going to use.
Speaker1:
That in my speech.
Speaker3:
So they're like, Thank you for giving me the credit. But it was also so rude. Each one of them went up there and said what they're going to say. They would be like pointing at me saying Thanks is kind of funny. But you know what, man? I just want to wake up every day open and go to bed smarter, you know, like something that has leveled me up. Something that someone says no matter what your age is. You know, I go to this kava bar here in South Florida, and kava is just like a it's a root that they drink in the South Asian South Pacific and they have awesome bars here. And it's kind of really a really chillaxing root. And I see a lot of younger kids there and it's great seeing them there instead of out the bars and nothing wrong with drinking but like having it and then spilling about, they're building companies and it's just like they're saying stuff and I'm just able to absorb the younger generations motivation at this place. And it's just like, Wow, I've gotten stuff down. I throw it at my journal and I'm just opened it everything, man. I'm a sponge.
Speaker2:
I'm a sponge. I'm convinced. Man Separated at birth.
Speaker1:
There we are.
Speaker2:
Because I ended up having a mentor in my life. And this guy was and is a genius and he understands the mind and mindset. He understands how to be a successful businessperson. He's got the flexibility beyond flexibility. I mean, I know I know of no one with more flexible mindset. And the kicker of it is, by age, he literally could be my son.
Speaker1:
That never matters. Yeah.
Speaker2:
Yeah he's he's 18 years my junior and just and I met him, gosh, ten, ten, 11 years ago. So it's been a while. But the same thing. I don't care about race. About gender, about age. About religion. If you have. It's all about, for me, integrity and character. If you have those and you have something that is going to help me go forward or if there's something I can help you with, it goes both ways. I don't care. Anyway, I'm not just about sell, sell, sell. It's like we'll have a chat like with you. Scott, I don't know when we're done. You might. I might become your client. And this has happened in the past. I don't do the show to get clients. It's just what happens will happen. And it's meant for a purpose without selling the heck out of people every at every moment. And man is just going about that way of life is so freeing, because I used to always wonder, should I be selling more? And now I'm like, No, hell no. What do you think about that? What is your approach when it comes to actually closing deals? What is the what's your your your what's your philosophy on all that? And there's no wrong answer here.
Speaker1:
It's no.
Speaker3:
I work more to mentor than to coach at first because I know that the I give, give, give and tell hurts so good. But I'm also open to reciprocity, right? Just kind of like that plant that might be sitting on your shelf. You breathe in oxygen, you breathe out carbon dioxide, the plant breathes and carbon dioxide brings out oxygen. So there's a give and take to everything. But if I'm mentoring, you know, to start and then they like what they hear and then they might bring me on as a consultant or a coach. But I just you know, I was told by my mentor years ago that the more you mentor, the more immortal you become. Right? So it's like I'm able to mentor people and whether they hire me or not, I've dropped some knowledge nuggets on them that I'm just regurgitating. By the way, that's the name of my book that will be coming out as Regurgitate. You're in it because you're a podcast interview that's coming up. And basically like Tony Robbins regurgitates Jim Brown, Jim Brown, Earl Nightingale or Nightingale Wallace Waddles all the way back to Aristotle or Hippocrates or whatever. Everybody's regurgitating stuff. So that's just all I'm doing with mentoring is going through my mental rolodex of what I was taught and then doing that. But I've had guys that I, a small group at my church from 2007 are calling me up and saying, Bro, Fergie, you know, this happened like punched me in the mouth. And, you know, I just want to thank you for what you dropped on me and I'm paying it forward to other people. There's no there's no check big enough that can cover that withdrawal, however you feel me? That's the thing, man.
Speaker3:
It's like I'm all about the mentoring. So that's where I start with is is the mentoring, and I'll monitor as much as I can. Now, if it gets to a point where it's coffee every Wednesday and they want to talk to something, be like, Listen, I am I am a for profit here, bro, you know? And they'll be like, oh man, I didn't even know or but then again, I've had people just slide me checks from it, just be like here and I take it that's open to reciprocity. I will take it and I will cash it and thank them, you know. But at the same time, I want to give, give, give until it hurts. So good, man, because some people out there, especially we just went through as a country, as a world, you know, they need it, you know, and and I need it. You know, I'm blessed with awesome coaches. You have five coaches that I meet with, you know, and they've all leveled me up in one aspect or another, from speaking coach to authorship to mindset to body. You know, just like look at your name of your company, you know, mind body business. I have a coach for every one of them that I pay five figures a month to. And it's like I they're four figures a month, sorry, five, four years month, four figures a month to make sure that I am leveled up, period, you know, because it's, you know, but a lot of them, they drop that serious knowledge on me as well for free. So to answer the question, long winded man, I love to mentor.
Speaker2:
And you at one point said, Do you feel me? I literally had goosebumps at that moment not getting.
Speaker3:
Even with my clients. I'm like, You feel it. So it's everything's physiological and everyone throws through coaching. Think they're just doing the six inches between their temples, right? But you've got to feel it physiologically to like people do not understand your temples. Not taking care of the rest won't fall in line, your mind will fall in line. It just won't unless you're physiologically good and it's rooted right in the name of your business man.
Speaker1:
So yeah, it's so true.
Speaker2:
Because and that's such a great lesson for everyone watching that goes to a marketing or sales process is one of the most important parts of the process that so many seem to either forget or just not address is the importance of eliciting emotion from individual that you're marketing advertising to in a in a great way, in an integrity based way. But you want to evoke that emotion because people buy on emotion. And I wanted to give a quick shout out. We were talking about her just before the show. Scott, I want her to hear this. Yeah. Linda Bachmann is in the house. Yes.
Speaker3:
Veterans. There we go.
Speaker1:
Linda Yeah.
Speaker2:
So, yeah. Linda I've been telling him all about your idea and your concept and I'll hook you two up after the show. And she also said he is telling the truth nothing but a good heart to help the world. Yeah, and Linda is the same. That's the thing. I love what I get to do because of people like you, people like Linda and all the past interviewees, I've had just amazing, amazing people. And my gosh, I have. I'm getting writer's cramp. And I love it. And I love how you mentioned this, this one thing you did in 2007. Here's the thing with everybody I want to let I just want to emphasize it a little bit more is it's okay not to get paid the moment you do something. And in fact, if you do it without the intention of getting paid, it may come back to reward you and often does. And it could be much, much, much later. But those that go after the quick kill, I'll be curious about your opinion on this. When you're going after a quick kill and you want to make the sale today at sometimes at all costs, that's not a recipe for a long, successful run at whatever you're doing. What do you think?
Speaker3:
Sad said, man, like a lot of people, and I applaud the people that can walk in to a business and sell a $5 million home or whatnot. But that money is going to run out, you know, are you going to be a yo yo? You know? And so the people that I coach through different situations, we say, I tell them, you know, inch by inch, it's a cinch by the yard. It's hard, right? So we're going to break everything down into the steps that I know that are proven. Now, I'm not a consultant. Right. So, like, there's people like one of my clients is a CEO of your 50 business, right? And it's like he's forgot more about business or. No, but he came to me from mindset visionary breakthrough. So he wants to see things from a different standpoint. So asking powerful enough questions, we'll get there. But those powerful enough questions is that inch by inch, right? I'm not asking them. What are you doing next week? It's like, do what do we do now to get to where we know that our coaching objective is right? So inch by inch, it's essential. And that's where my mentor of mine, Rod Hairston, as a company, envision you a fantastic human being.
Speaker3:
And that's where I kind of got that scene from. But to answer your question, that breaks it down. Instead of trying to jump the staircase, you know, and enjoy every frickin part of that journey, man, also, like enjoy it. Let it embrace you physiologically to not just like everything that you're going through, all the bad stuff, anything, embrace it all because it's part of your story that you're going to write in the future or journal about, you know, and you look back at it and the things you worry about. I mean, come on, Brian, you've been journaling a while and you look back at stuff you worried about, like in 2008 and you're like, Are you kidding me? Why was I worried? But it was the world to you then, right? And it's just funny how just getting it down on paper and get those thoughts out. It's another part of inch by inch. It's just like getting the stuff out of you. There's so much that has to go. It's just like sweat in the morning when you get a workout in, it's it's another inch by inch to happen.
Speaker1:
So that's how I live.
Speaker2:
Man You installed a camera and Mike somewhere in my house because you're, like, reading my mind.
Speaker1:
This is like.
Speaker2:
This is like ninja stuff.
Speaker3:
Oh, sorry. Not your underwear. Your bra, I promise.
Speaker1:
All right. Well, hey, if you. If you send.
Speaker2:
Me some swag, that's underwear.
Speaker1:
I'll take it to go. And that's awesome. Oh, my gosh. Yeah. So true. All of it.
Speaker2:
Jiminy Christmas. I don't know where to begin because that was just massive golden nuggets. You just you exude everything that I love to see in a person. And here's what I want to say publicly. I wish immense, immense, immense wealth on you. I wish. And I bless and I want you to experience massive wealth. And why would I want to do that? Because I know that Scott is the kind of person that will take that wealth. And at least for a good part of it, he will scale and expand his business and and change more people's lives. I almost said the word safe, and he probably will do that.
Speaker1:
To.
Speaker2:
The people that are wired the way Scott is with the servant attitude, with helping people first, not worrying about a paycheck as a result of his efforts, even though, yes, we all need one. But the more people like Scott need to roam this planet, and if he can scale his business bigger than the odds of other people becoming more like Scott, and he's not trying to make people like Scott, I want to be clear, but he's want to make them more successful in whatever they wish to do. Then let's do that. Let's instead of saying, Oh my gosh, Scott, you pay for figures for all those coaches, you must have a lot of money and they'd start getting jealous. I'm like, No, no, he's bless him. He's putting in the skin to get better to help.
Speaker1:
You and other people.
Speaker3:
Thank you for realizing that, because some people don't and I don't. I do it. I don't know.
Speaker1:
Yeah, I would probably.
Speaker3:
Do some of the coaches if I wasn't speaking, if I wasn't coaching people. But that really give the best of Scott Ferguson when I'm out there speaking or even 1 to 1 with coaching, I have to have that. And that's what people have got to realize, too, is the importance of having somebody that actually cares, that listens with their neck, you know, that actually is in tune to you then. It's so critical. So critical.
Speaker2:
I mean, listen, with their neck instead of their wallet.
Speaker1:
Is that what you mean by that?
Speaker3:
Yeah, exactly. But no, you get a lot of them. And the people that I interview at times trying today, we have a kind of a coaching referral program. Right? So I interview you. And then what I do is I set up a 5 to 10 minute coaching session with the coach just to make sure that not sound like a douchebag, but that they can coach. And I see and I watch them and see how they're coaching me. And then I watch three and I just have to make sure that they're actually listening because some people will listen. But are you listening with all your senses? You know me, I'm engaged. I talk with my hands, I'm fired up. And again, I'm not the right coach for everybody because other people need more of an advocate coach. It's it's okay. It's all right. I'll be I'll empathize with you. But, hey, our coaching objective is to level up. If not, I have an awesome advocate style coach. I got the perfect person for you and that's what I've been graced with. With Time to Shine. Today we will be like the Angie's List of coaches, consultants and therapists in the next 60 months, next five years. We had an awesome influx of investor capital this past week and we're building it out and it's going to be just fantastic of how many people that I have had a lot been the catalyst of to be able to help. And that's everything that matters to me, period. You know, it's huge and I'm going to get paid and that's fine. You know, a lot of people are like, Oh my gosh, it's money. It's money. That's what you want. Absolutely. It's going to be a byproduct of the service that I provide, without a doubt.
Speaker2:
That's genius. That's scaling on a whole new level. It's just. I love that whole concept and. Oh yeah. I mean, I'm going to ten x what I was wishing for you earlier. Just.
Speaker3:
Thanks, man. I really appreciate those blessings because they're genuine coming from you. You know, I feel that. And I really appreciate it. Right? You're a cat that I can't wait til we hang out in person because we're going to be attached at the hip, having fun and blasting out stages and, you know, maybe going for a brain grenade or two afterwards and just chatting it up and giving each other funny feedback, you know, maybe razzing each other on along the way, too, you know, and it got to have that as well. You know, the other thing I really live by, man, is that you don't take life too seriously because you're never making it out alive. Right. So I saw that on the movie Van Wilder in the year 2000. Ryan Reynolds. Ryan Reynolds, when he was young, said that and it stuck in my head. I was like, Wait a minute, I'm going to die one day. And I was 28 in 2000, so it was like, I'm going to die one day. So the mortality, since I'm like two, why make caring about this so much, you know? So that's it's just I don't know, I'm not self-deprecating, but I just love to have fun.
Speaker2:
No, there's nothing self-deprecating about that. I've taught my kids this. I walk around, I see these usually guys that are just so serious all the time. There's never a smile or never an emotion other than a and I tell my kids and I told them as I grew up, I said, look, there is a time to be serious and there's a time to have fun in your life. And rarely is it the former. Rarely it's when there's a funeral, when there's a big decision to make financially when you're getting married. Yeah, you can stop fun with that one, but it's serious. Time to the times to be serious are very few and far between compared to why not enjoy life for all it's worth every step of the way that you can even look. I'm going through some hell right now. Personally, my wife has breast cancer. My my dad has advanced dementia. And it's just crazy right now. What you were saying earlier is so on point. I just look at it and go, I believe in God. I'm a Christian. And I say, well, he's letting this happen to me because after this, everything else will seem like no big deal and I can crush it even more. So I'm going through it now knowing it will not go forever. And that, number one, my wife is fine. She's cancer free.
Speaker1:
She's going to say no.
Speaker2:
Thank you. And number two, you know, my dad is just going to keep getting slowly worse, unfortunately. But we love him with all our heart as long as we can and we'll get through it. And the beautiful, we've learned a lot and we'll be better for it. Like you said, you said it so beautifully earlier.
Speaker3:
You know it segways into you know a lot of my speaking engagements, the name of my session is overlapping happiness, right? So what you're going through right now and it sucks what your dad's going through and, and I feel free because I watched my mom deteriorate and passed away in 2019. Right. And so it sucks. But something that always stuck with me that I was taught by mentors is everything's finite, everything ends right. So if you're like, Oh, I'm going to South Florida, I'm seeing Fergie, we're going to have a great time going to rock stages. We're going to change people's lives. But guess what? Your plane trip back to LA, which isn't a bad place to go, but you're playing back to the left coast is going to happen. So that happiness that you had. All right. Iraq ends, right? Just say bad things when they happen. It's finite. It's going to end. So what we do at time to shine today is we talk about overlapping our happiness, meaning like if I walk up to a lady and say, man, those are great shoes, you know, seeing that smile on her face, that's happiness. When overlap next, what can I do to make someone else happy? Because if I can make people happy, that smile lights up according to my New Year's resolution, make one person smile.
Speaker3:
They usually go for ten or 20, and the happiness overlaps, overlaps, overlaps. And it never stops. Bro, that is key to your mindset, your body and your business. The name of your company, you overlap happiness. All of it will come. Joy You know, my last podcast interview I just dropped today is about with Linda Shively, and she talks about joy stealing dragons. You know, I'm like what she went through, watched her five year old daughter die and then having to level up. And now what she does, she speaks in Carnegie Hall. She speaks everywhere. And it's just awesome to hear how she overlaps her happiness as well. So that's where we live from, is like what you're going through and what I went through. Everything's finite. Everything as you and I are going to end one day, you know, at least in the vehicles that we are in our bodies or know where the souls go, my belief is going to heaven, but, you know, it's going to it's going to end, you know, so might as well be happy. And the way the best way to do it is to overlap or overlap them and overlap. Overlap.
Speaker2:
Can't agree more, man. There's nothing gives me more joy than just planting one little seed of happiness or joy in life. After I learned a science called NLP neural linguistic programing. Before that I was I love people, but I didn't know how to interact effectively the way I want it to be my true self. And then I learned it. I'm now that guy in the elevator. That's the first one to speak up, you know, and everyone's sitting there and they're morbidly afraid to make a move or say anything. I won't do it to be funny. I'll just make a comment. It's like anything to break the ice. It's whatever happens, it occurs. Or I'll go up to a Starbucks and, you know, they're working the baristas, they're just going crazy and they're in that state, you know, they're just grinding. And I'll make a comment. I'll see their name badge and I'll say, Hey, Jerry, and I just want to tell you, you're doing a fantastic job. My God.
Speaker1:
You and I.
Speaker3:
Are separated because I'll walk into Starbucks when it's busy like that and be like, Hey, can I get a half caff double decaf, right? And they'll look at me like I'm an idiot and I'll smile like you guys are doing awesome. It doesn't even make sense, but I got a smile out of them and they're just like, All right, man, thanks. And I'm just like, You're right. It's like. But you're also breaking the silence without awkwardness because you you've worked on it. Like, some people just can't stand there and be quiet because silence kills them. Right? But like me, I just I thrive on that. I thrive I make it a mission to meet somebody every day. You know, it's part of I don't add it to my resolution so much because you're not going to be out every day. So it's nothing that I can't do, but I can make my woman smile. I can make you smile. Anybody that I can kind of come in contact with, I can make smile, but meet somebody new every day is is amazing, you know?
Speaker2:
And it is. I'm a believer that all people are good. Yeah. Know, they may have bad habits. Some, sure. But in the beginning, my dad said one of the things I'll never forget. He said, I've never met anybody for the first time that I didn't like. True. Think about that. Then he waits and he says, until they prove me wrong. Right. That's beautiful to live by.
Speaker3:
Yep.
Speaker2:
This is my.
Speaker1:
Dad. This is awesome.
Speaker3:
It's this in our dads. We're like, from the hard knocks, you know, like kids these days. Nothing. Nothing against parents either. But kids these days get time out. We got knocked out. So for your dad to actually say something that from that generation, it's the same generation probably my my old man's from right. And and it's funny with our conversations and and stuff. It's it's true that that's that's amazing that your father said that benefit of the doubt be otd man, you know, so we see the dad. Yeah.
Speaker2:
And I've watched him and I can tell over all the years I've known him now that he said that and that was recently. It's like, that's true. That's how he's lived. He's always been so wonderfully friendly, friendly with people. We would always say his moniker, his name is Bill. He's a he could walk up to a brand new person with his hand outstretched and he'd say, Bill Kelly, I'm glad to meet you. I mean, he would just be. Yeah, he would be friend. An entire, like, motor home park where they're at a river camping. And he would go and hit every everybody he saw on his on his path. He was saying hi and just friendly and was like, My gosh, that's awesome, Linda.
Speaker1:
I love it.
Speaker2:
He says, I want to be coached and mentored by you, too.
Speaker1:
Yeah, and vice versa.
Speaker2:
Linda is also an amazing coach and very talented. And you're going to find that out.
Speaker1:
You're. Yeah.
Speaker3:
Absolutely.
Speaker2:
Can't wait for that to happen. My gosh. Look, see, man, you have a special sauce and I mean a great way.
Speaker3:
Thanks, man.
Speaker2:
I appreciate it. Something very, very deeply special about you that I think it's obvious to most everyone watching and listening. But yeah, you come from a different DI, you know, the DI that they mold things down and things.
Speaker3:
They just it comes from a space of a management man, you know, it comes from that and being able level up and people handed me certain books throughout my life and people taking an interest in me through. I was born in the Philippines at 72 during the end of the Vietnam War, and I was a mixed breed, right? So my father was American mama's Filipino, you know, my father was, I was told, got killed in Vietnam. So mixed breed bastard males were actually taken from their mothers and shipped to Spain because I'm six foot one and a big dude and if they had tens of thousands of these bastard babies around, they're free to physically take over the country. So I was shipped off in with different couples and I lived in a lot of abandonment, a lot of dark areas of my life. And it was just people throughout my journey that showed up for me and I didn't even know that they were showing up for me because when you're young and your brains mush. But then as I start looking back, it's like, Man, this is why I do what I do, because there's a lot more to my story that I'm leaving out. But it's why I do what I do is because there's people there that actually did that. I mean, in 2008, when the market crashed with real estate as a realtor in Michigan, a very successful one at that and didn't listen to my advisors.
Speaker3:
And I was literally sleeping in a house I had listed where they would move to Florida. And I was living in it with my dog, you know, and and just someone handed me the book by Andy Andrews called The Traveler's Gift. And it's this dude that's daughter's dying, losing his job. He runs a car under the tree, wants to kill himself, but he wakes up in 1945 on the floor with Give him hell, Harry Truman looking down at him the day before. He's going to drop the bomb and talking about responsibility and how the responsibility is the ability to respond. And he goes and meets like King Solomon for wisdom and frank for happiness, Abraham Lincoln for decisions. I mean, it's it's a book that I just sat there, internalize. I'm like, wait a minute, dude. I'm helping nobody. Because back then I was a vulture. I preyed on other people's misfortunes who for foreclosures and stuff like that. And here I am. So that's what I just turned to turn that corner in oh nine, 2010. And that's when I launched Time to Shine Today. Or we don't want to have anyone to feel like they have no one period.
Speaker2:
That's that's why I always say, I know there's good in everybody because you were at a point in your life and thank you for your transparency and honesty and that's another great. My gosh there's so.
Speaker3:
Many I a kicker man. My father didn't die. He was alive until two years ago, which I just. 22 through 23. And me, you know, the whole spit in a cup thing found out. I have relatives on the west coast of Florida I'm sorry, west coast of California in Alameda or something like that that are related to me by blood, which is pretty cool because we're meeting this year. And then I also have a twin sister that my mom kept and gave me up and found that out and I was 33 years old in Jersey. So there's a lot of stories, like I had a lot of talk shows Sally Jessy Raphael, Ricki Lake, Oprah Winfrey, Montel Williams, all those 1990s talk shows knew about my story. I'm just like ready to tell. I'm in my twenties, I'm partying, I'm having a good time building businesses and stuff now. It's just like I'm kind of coming out in telling my thing. But there's a reason behind it because now for the last 12 years, I've been serving people and helping people truly level up. And it's when you're a speaker, so you have to have something that catches that audience after you get off the trampoline, right? So, you know, it's like you have that and I'm able to tell it and they can see because people resonate more with weakness than strength. You know, you're in a crowd, you're glued in to stories, right. You know, versus, oh, look at me and you can be this. It's like, do shut up, you know? So but yeah, it's just it comes from a place of abandonment, man, that I give, give, give till hurts so good, you know?
Speaker2:
So this is a testimony of perseverance right here. And I'm pointing that Mr. Scott Ferguson and you you had the drive, you had the will, you had the desire, you had the heart that was given to you that just finally got awoken to who you truly are. Because I can tell I mean, to me, this is this is the true Scott Ferguson, whoever you were talking about before, I don't know who the heck that was. I'm glad I never met him.
Speaker3:
But I don't either, man. It's like, who the hell are you? Even my dad. My dad and I are best friends now.
Speaker1:
That's awesome.
Speaker3:
Because he worked on the line at General Motors. Right. And nothing against. Right. But that's what he wanted to do. But I was always like, no, no, no. And then I would be the douchebag that showed up at family reunions and 100,000 cars and shit like that. So when I lost everything, right, my dad was the one dude. That was like, listen, man, he's like, I ain't going to ride you down. But listen, this might be the best thing that ever happened to you. I'm like F-you, and I laughed and didn't talk to him for like a year and a half. Right? Then I came back and it's like, he's right. And he always wanted me to succeed. He just never knew how to teach me to succeed with anything. But he was always the cool dad and always fixing tires for people, sweeping chimneys for people on this off time. It's like, do that service, right? I mean he's and he's retired living back in Alabama where he grew up picking cotton, going door to door to asking people, what do you need help fixed? Like that's what he does. Like, you know, how are you doing, Mr. Kelly? Like your dad? My dad's that dude, man. You know, they come from that.
Speaker1:
Generation.
Speaker3:
They sorely missed. We tell you that right now.
Speaker2:
You just describe my dad to God.
Speaker1:
This is crazy, man.
Speaker2:
I look at the clock. I hope you can go a few minutes longer because no good. We're going another 2 hours. Just everybody.
Speaker1:
Watching.
Speaker2:
But what I want to do before I forget is I want to pay homage to what you're doing as a business and give you the stage, so to speak. What I want and I want to know as well, this is out of my curiosity is you're a coach. What is it exactly you do as a coach who who is your target market? It's a multiple part question. So you know, who what is your target market? Who do you help? Is it individuals, corporations, married couples, kids or all the above, any above, whatever mixture? And then what is it that what is it you do for them? And if you have a story you'd like to tell about one or more of your past clients or even current, that would be of interest that you think and or not, it doesn't matter. But you could tell the story. I'll put up your website and I'd love to hear more about what you do. And then let then finally let people know how they can connect with you. We're not done yet. Don't go anywhere. Anybody.
Speaker1:
I just want to give you that. I want to do it. You know.
Speaker3:
Coaching is something that I am inherently like. It was a gift that was given to me just through my the the past that I went through in the people that helped me level up and able to regurgitate what I was taught back to people. So a lot of the people that I'm working with are say coming out of a marriage, they went through therapy. Now they're looking for the next steps or they went through rehab and not just for drugs and alcohol. It could be work exhaustion, it could be domestic, it could be whatever. And then they come to me for kind of I'm set up kind of as an aftercare program. When they get professional help from a therapist view, they come to time shine today and we help them push through there. But I can't help as many people myself as I really want to. And that's why I've set up Time to shine today. So if there's any coaches, counselors, therapists that really have a great story in are all about leveling up. Other people then reach out to me. I'd love to get you interviewed on Time to Shine. Today we went over a million downloads, listens. We're got some solid traction with with different I can put you in touch with who you.
Speaker1:
Need.
Speaker3:
Period. Whether if you're thinking about possibly take your life like my little brother did reach out because I have counselors at the at the drop of a hat, you know, that I can put you in if you're, you know, you're making six figures and you want to put that extra comma, you know, in your income. I got people that will get you there, you know, including myself. I'll get I'll help you get there. So that's just kind of we want to do is we want to we want to help people that want to be helped, that are ready for the breakthrough. And the best place you can really find us is at time to shine. Today.com And if you want to really try to check out our podcast, it's just time to shine. Today.com Slash Podcast That's that's our story, man. We just want to give, give, give until it hurts. So good, brother.
Speaker2:
And you definitely do that and appreciate that. And I'm so blessed and lucky that I'm scheduled to be on that podcast in the future. You're booked and I get to I get to be on in next year sometime, but.
Speaker1:
No, I know.
Speaker3:
I thought we booked you personally, but maybe not if we ought to get you on soon. We'll definitely get you on.
Speaker1:
It's cool.
Speaker2:
I'm the same.
Speaker1:
Way. I'm booked through July on my own.
Speaker2:
And, yeah, that's the thing. I want to get you on here as soon as possible.
Speaker3:
That man.
Speaker2:
You just have so much to offer. And I knew that from our first conversation. There was just something more than one. Something very special about you, brother. And thanks. I can't wait.
Speaker3:
Our avatar of listener is kind of somebody that's looking to level up and know that there's more to life that needs that breakthrough, that visionary, that mindset. And so we got we're just. Our podcasts are less than 30 minutes generally. So we're very short because the people that are listening are people that are driving to work and they want to be leveled up. You hear my crazy ass on there going crazy and talking with clients or with my interviewees and like, we're going to have fun on mine just like we had on this and we keep people engaged. It's a lot of fun to ask questions that pretty much no other podcast is really going to ask you. So it's it's a lot of fun. We have a great time. I got I got three questions set aside for you, my friend. I just can't wait for radio.
Speaker1:
So podcasting is my thing.
Speaker2:
No, man, that is so not the truth. I'm not a very good judge of what a woman thinks is good looking. But you're a handsome dude, man.
Speaker1:
Your brother.
Speaker2:
It's going to be fun. I want it. I've been talking to my wife about this. Don't tell her I said this. She knows that I want to get out of California at some point. And my number one destination I always bring up outside of California is Florida. And so we need to have some talks about all the details of Florida, because I think there are some preconceived notions that aren't correct. I've been there several times on business and things, and I've never encountered the bugs, the size of dinosaurs, even though I've heard they exist.
Speaker3:
I mean, are our state birds the mosquito? But it's good. It's good.
Speaker1:
Now.
Speaker3:
It's actually it's not that at all. There's gators. They really have to watch out for gators. That's no joke. Me and my pit bull walk every morning. You have to be watching for them. They don't bug you, but they'll just look at you if they're hungry. Better run.
Speaker1:
Faster and.
Speaker3:
Stitch. My my rescue pit can run a lot faster, not can. So he had to go. But no, it's it's it's a beautiful state. I'm not going to get political, but it's there's a lot going on here. If you're a speaker or something like that and your listeners and your listeners, I'm sure they are. I mean, you got Tampa, you've got Sarasota, you've got Orlando, you've got Jacksonville, you've got Palm Beach. Where I'm at, you got Lordy, Fort Lauderdale, you got Miami. You can speak every day. You speak every weekend. I'm booked every weekend in Florida so yeah in it's awesome. And obviously the weather obviously no state taxes.
Speaker1:
But it is it's a.
Speaker3:
It's a beautiful place and it's it's such a mixing bowl because the side I live on, I'm from the Midwest, I'm from Detroit. And move down here eight and a half, nine years ago. And most of my peeps go to like the west side, like Sarasota, Fort Myers, Naples, where everybody's like me. I give everyone hugs. You know, I usually scare people because I walk on like a big dude. But that's me over here on this side is I 95, right? The expressway that goes up to New York, Philly, Boston, you know, and they're edgy. So I used to hate them. But then I learned, wait a minute, why are they that? Because it's so population dense there that they live on top of each other, that they just want their space. Right. And once I learned that, it was like, boom, it was it was all awesome. Now that I got some of my best friends are from Brooklyn, Long Island, Staten Island, you know, Southie, Massachusetts, it's awesome. The whole state's a melting pot. It's fricking awesome. I love it.
Speaker1:
So get here. Let me talk to Miss Kelly. She there?
Speaker2:
Well, plus, they're the first ones to be hit by the hurricanes, right? Yeah, we.
Speaker3:
Are, man. We dodged at least one a year. We dodged you. You're so funny about hurricanes, dude. It's like people. Like, I got crushed by Dorian, and I got crushed by Matthew or. Yeah, Matthew. And then no, Irma. Dorian made the right Hurricane Irma. Hurricane Matthew crushed me, but it was just.
Speaker1:
Kind of like, Hey.
Speaker3:
It sucked. Don't get me wrong, you're doing two and a half weeks. No power. That's what they make generators for. Make sure you have a generator. Make sure you keep ten gallons of water. You know, you keep canned goods like I have a whole hurricane room, you know. And when September rolls around, you just watch the weather. And other than that, we haven't had an earthquake yet. I know. I know a couple of those in the. Early nineties in California.
Speaker1:
So big, big difference.
Speaker2:
With a hurricane. There's a distinct warning that is.
Speaker1:
Coming.
Speaker3:
To stay. It's like, you got a week, bro. There's hurricane parties. There's all kind of, you know, everyone's helping each other put their shutters.
Speaker1:
Up, you know, cooking.
Speaker3:
Everything up that's in your freezer because, you know, if you lose power, it's gone.
Speaker1:
You know, it's a blast. Don't get me wrong.
Speaker3:
It's scary that. 35 to 40 minutes that as it's going over you. It's it's like nothing you've ever imagined.
Speaker1:
It's no fun. I love it. I love it.
Speaker2:
So I love to end every show with a question, a very special question. I see we're getting over on the time pretty good here. But I want to be respectful, not only of your time, also of of everyone watching and listening.
Speaker1:
But I appreciate it.
Speaker2:
I do have a question I love to end every show with. And it just came kind of by accident. And it's very, very profound. And the answer is, have just been almost mind blowing at times. And it's cool. It can be a little personal. But before we do that, I did promise everyone who watched to the end live that they could enter to win a five night.
Speaker1:
Stay at a five star.
Speaker2:
Luxury resort. All compliments once again of the big insider secrets. When you see this on the screen, remember, write it down and then go to it. Right after the show is over, we'll give you time to enter. Here is that information right now you'll want to go to write this down our WIP. I am forward slash vacation report. I am for vacation. Go ahead and do that. Enter right now. And we're going to get to the big question here in just a moment. But before we do that, Mr. Scott Ferguson also has a nice little lovely gift for you. I'm going to bring that up on the screen and let Scott take it away and give a brief explanation of what that is. Here it is.
Speaker3:
Yes, I think I brought it up a little bit earlier. But if you are somebody, you don't have to be a coach, consultant, therapist. You can be a business owner, somebody that really believes in service. First service oriented. Love to get you on the show. We're going to get you a lot of traction, a lot of listens. Also, I put all of my podcast interviews on terrestrial radio on their AM FM station in their hometown. We work with producers and pretty much every city, including Canada and Canada as well, and getting your show put out there. We're going to get a lot of promotion. We have a list of over 150,000 subscribers to time to shine today that your show will be in front of. And so there's a lot of people that need to hear good stuff. And if you're that person, please reach out to us. And we'd love to just grab a little bit of information from you, make sure you're right for the show, and then bring you out for an interview.
Speaker2:
I love it. And that URL is time to shine today. Dot com forward slash guest. Just remember that guest should be all lowercase. Time to shine today dot com forward slash guest for our listening viewers I like to say that doesn't make sense. I know on purpose it might have been on purpose. I don't know. Yes, that's right. So, Mr. Scott Ferguson, it's time for that that wonderful.
Speaker3:
Question of Jeopardy! Music or what?
Speaker1:
It's a good one.
Speaker3:
Yes, the answer and I'll give you the question.
Speaker1:
Yeah.
Speaker2:
And here's the thing. There's no such thing as a wrong answer to this question. That's that's really all that makes it, quote unquote, personal. It's unique to you. And that's what I found about this question. In fact, the exact opposite is the case. The only correct answer is yours, because it's unique to you. So if it takes you a moment to reflect and think about what the answer is, that's cool. If you get it instantly, that's cool. Why? Because it's your answer. I think I got the point headed home. So with that I know what the answer is going to be. But I'm going to ask you anyway.
Speaker1:
Are you ready to do it?
Speaker2:
All right, Scott Ferguson, how do you define success?
Speaker1:
Success. I don't dwell on it too much.
Speaker3:
But I think.
Speaker1:
That success to me.
Speaker3:
It would be knowing that I planted trees now. I will never sit in the shade of. And that's all the success is to me.
Speaker1:
Mhm.
Speaker2:
Watch. Everybody know what's coming.
Speaker1:
Go. Yes.
Speaker2:
All night long. Knowledge bombs. Smart bombs. Bombs of wisdom. This is the one. The only. Mr. Scott Ferguson. Ladies and gentlemen, I hope you all reach out to him and ask to be on his podcast. Fill out that form. Don't forget to do that. You know, I'm on there. I cannot wait to spend more time with you, Scott, because you're amazing. Yeah. And I look, I'm going to look for every excuse to get out to Florida.
Speaker1:
Maybe Palm Beach is the area.
Speaker3:
To the West Coast swing and a couple of cities speaking. So I'm going to definitely hook up with you there, which we'll talk about.
Speaker1:
But I can't wait. Absolutely.
Speaker2:
Please reach out to me. I will drive hours to time with you.
Speaker3:
Are you near LA then?
Speaker2:
Kind of. But I would. We do everything by how long it takes to drive here. It's about an hour's drive or so to LA from where I live, which is nothing for us.
Speaker3:
Are you inland or out or.
Speaker2:
Up in and.
Speaker1:
North end or north? Okay, cool.
Speaker2:
It's kind of the same California shape, but. Yeah.
Speaker1:
Yeah, yeah. But yeah.
Speaker2:
I've been down there. I go to Orange County, which is even farther south of L.A. by quite a bit, quite often. I've done it in the past for you, man. I'd go much, much farther.
Speaker3:
South and going north. I'll be in La Hoya for my first gig and then we're going to head up. And I stationed in San Diego SEAL.
Speaker1:
Beach.
Speaker3:
In Coronado for seven years. So it's like I still have friends that I served with, so we're going to have a whole kind of night of a reunion ish kind of thing. And then and then just going to hit the hit the speaking.
Speaker1:
Circuit, you know.
Speaker3:
You have to find me a portable trampoline. I can take everywhere because you know what I do? I literally get a trampoline and Amazon have it delivered to the speaking facility, you know, and they're like, Oh, have it set up for you. They never do. So it takes like, I got to get the whole thing.
Speaker1:
Set up stuff.
Speaker3:
But no, but no, I can't wait, man. When I, when I get the firm dates, I'm going to I'm going to hook up with you there for sure. I know you got to go. So I really appreciate the time.
Speaker2:
We'll hit the stage and do dueling trampolines. We'll do it.
Speaker1:
You'll be awesome.
Speaker2:
All right, brother. Oh, my gosh. That's it. I don't want to end the show, but we need to do that.
Speaker1:
Unfortunately.
Speaker2:
You and I will probably talk another 3 hours after the show. You know, it's late there, but I'll respect your time as well, for sure. But ladies and gentlemen, I got to say, this has been the amazing Mr. Scott Ferguson.
Speaker1:
Thank you.
Speaker2:
I am your host, Bryant Kelly. I cannot wait for the next episode. I don't know how it's going to be tough to compare to this one. But I'll.
Speaker1:
Tell you, you got a.
Speaker3:
Stud guest coming up next year. And yes, we also ran.
Speaker2:
Every single one, but every single time the bar gets raised even more. All right. That's it. So long, everyone, for coming in, tuning in, listening once again. We'll be back again in just a couple of days this time. Until then, so long be blessed. Everyone make a difference.
Speaker3:
Love your guts, peeps.
Speaker2:
Thank you for tuning in to the Mind Body Business.
Speaker1:
Show podcast at WW. The Mind Body Business Show.
My name is Brian Kelly.
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Scott Ferguson
L. Scott Ferguson is the host of the Time To Shine Today Podcast. His mission is to NOT have ANYONE feel like they have NO-ONE. Scott’s story was highly sought after by people in the entertainment business, which he was not ready to share until now. At Time To Shine Today Scott shares Knowledge Nuggets to help individuals and teams to Level UP both in business and personal. Scott is a Veteran of the United States Navy with multiple deployments to Iraq, Afghanistan, Somalia etc in the early to mid 1990’s. An active podcaster and real estate junky/investor – Scott loves to give, live intentional, loves the beach, Jiu Jitsu, fitness, yoga and volunteering.
Connect with Scott:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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