Special Guest Expert - Seth Greene

Special Guest Expert - Seth Greene: Video automatically transcribed by Sonix

Special Guest Expert - Seth Greene: this eJw1jl1vgjAUhv9LL3bF6GSIQmIWiGRxGTpDNPGK1PYA3fpB2iKZxv8uZNnl-3Ge894Q1cqBcpX77QAlKEUe4so6oihUnKEkCOZBvHhdeoj21mnZWzB_QTSLwnngIUKp7kfCvxkvXjxUcxCsUkRO0JoLGLk_AzGNRckN9UaMdutcZxOMh2HwG60bAaTj1qdaYmb4BfAlwNOpxbOv43mZp9mZtNfjdw67uLjuO0iLT1GHp_1H9EaEW0lgnDxZ3RsKK6YHJTRhh_GVhxx3YlpSbLbrbLc-ZYdys83L8rkE174bAAW-7MKxWWsjiRurk7zfH88vX8Y:1ljD0b:aE9JC-WeSf0lJ3va4PAXDyjrm7Q video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Speaker1:
So here's the big question, how are entrepreneurs like us? We've been hustling and struggling to make it to success who seem to make it

One step forward only. Two steps back, work dedicated. And drib. Finally break through. That is the question. And this podcast will give. My name is Brad. This. The mind body.

Speaker2:

Speaker2:
The mind body business show, what is that all about? Is about what I call the three pillars of success that I learned from studying only successful people starting a little over a decade ago, finding out what made them successful, what were their what was their secret sauce. And these patterns kept developing and bubbling to the top over and over and over. And it were the three things that you probably can guess what they are, because they are part of the title of the show, Mind Being Mind Set. Each individual that I studied that had had achieved a great level of success had a very powerful but more importantly, flexible mindset and body to a person. They all took care of themselves, both nutritionally and through exercise, just doing it on a regular basis, exercise and nutrition, just being smart and eating and drinking what was healthy for them. And then business that is multi multifaceted. And these folks that I studied had mastered the myriad of skill sets that are required to create and then build and grow a successful business.

Speaker2:
And we're talking about things like marketing, sales, team building, systematizing leadership. I could go on all night. There are so many. The good news for everybody, including yourself, is that you don't have to master every single skill set that is necessary, because let's face it, mastering anything takes a long time, just one. And that's the good news. If you just master one skill set and it's one of those that I just mentioned, then you're set. And what does that one skill set? It is the skill set of leadership. Once you have mastered that skill set, you now can delegate to those who have mastered the other skill sets you have yet to do. And so once you've mastered leadership, that just opens the doors wide open for you to scale your business. And speaking of scaling and successful people to a person that I have run into that have achieved a high level of success, they are also very avid and voracious readers. And real quickly, we're going to move over and Segway into a little segment I affectionately call bookmarks.

Speaker1:
Bookmarks who want to read bookmarks, ready, steady, read bookmarks brought to you by reach your peak library dot com.

Speaker2:
There you see Richard Glasberg, come on my left shoulder, looking to the right, if you're watching live, you're listening on podcast, it is Richard Peak library dot com. And for anyone watching or listening, please, I implore of you, rather than than taking off and clicking away and going and looking at resources because you're going to get multiple resources. If if I know Seth Green at all, you're going to get some great resources to go look up, write them down and then wait until the show is over and then go visit them, because I would hate for you to miss one golden nugget that's going to bring to the table that could potentially change your life forever because you took your attention elsewhere for just a moment. It's only takes a moment. So please do yourself a favor and stay with us. Stay tuned. The entire show, if you're listening to this as a recording, you need to take a break, hit the pause button for sure. You don't want to miss a word that Seth is going to speak tonight and reach your peak library. Very briefly. It is a site that I had built literally with you in mind, the entrepreneur of the budding business person looking to grow their business to the next level.

Speaker2:
And what I've done is I've compiled a list of books that I've read over the years that had a profound impact on me in business and in personal life. Sometimes both. And I put them here in under one roof so that you would have a resource to go to quickly, that we could quickly find a good read and and know with some degree of certainty of at least one other successful person has said, yeah, this is a good one. That's the only reason it's here. This is not a money making website. Believe me, every one of these buttons goes to Amazon. And so this is here for you, my gift. And I hope you take advantage of that. I've got a lot of people mentioned they went here to grab their next book and they love it. And speaking of loving it, it's that time I am done yakking about the intro of this show. It's time to bring on the one and only Seth Green. Here we go.

Speaker1:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.

Speaker2:
And there is, ladies and gentlemen, it is the one, the only Seth Green. Yes.

Speaker3:
Thank you so much for having me, Brian. It is an honor to be here. I'm super excited.

Speaker2:
Oh, the honor is all mine. Thank you, brother. You're an amazing guy. You had me on your shirt for a podcast some time ago. That was a phenomenal experience. Thank you. I love paying it forward or back, whatever way sideways. It all works out. Before we jump in and I'm going to give you the the intro that you deserve because I respect you, my man. A little bit of housekeeping for everyone watching and listening live lives day to the end, because you are going to get information on how to enter to win five nights, stay at a five star luxury resort, compliments of the big insider secrets dot com. It's that big red emblem if you're watching and they give this or they give us the ability to give away a vacation, say, every single show. So thank you to Jason West of the Big Insider Secrets dot com to more real quick. And then we're moving on to the man of the hour, I promise. All right, if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Seth and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. And then one of the key components that is contained in the carpet bomb marketing courses. This is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on the mind body business show.

Speaker2:
And a little birdie tells me that Seth Green uses the same resource, which is really cool. Over the course of the past nine plus years, we have tried I can't tell you how many of these, quote unquote TV studio solutions for live streaming and streaming. I have to tell you, is the best of the best. It combines supreme ease of use along with unmatched functionality so you can start streaming high quality, professional looking live shows for free with streaming right now. But don't do it now. Remember to write it down, write it down, visit it later. And this is the website you want to write down our IP got AM Morgan Stream Live. Let's get busy with our amazing guest, Mr. Seth Green. And now time to give him the introduction he deserves. Seth Green is the nation's foremost authority on how to grow your own cult of 50 evangelists promoting your business every week for a year, I'm already intrigued. I'm leaning and Seth is the co-host of the Charpentier podcast with Shark Tanks. Kevin Harington never heard of him, which was named the number six podcast to listen to. He has an eight time, eight time best selling author who has been interviewed on Get This, NBC News, CBS News, Forbes Inc, CBS Money Watch and many more. I'm sure we could go on for all night, but we want to listen to this guy and pick his wonderful, amazing brain and see what makes him so successful. So now formally, officially. Seth Green, welcome to the show at last.

Speaker3:
Thank you so much. Again, super, super fun to be here.

Speaker2:
Thank you, brother. So I love I love, love, love introducing every guest that comes on the show because we get to learn a lot just from that introduction. On the surface, your accolades, your accomplishments, your successes, sometimes even failures which are just as equally as important to learn from what I like to do right from the onset, Seth, is go deep. And what I mean by go deep is literally go inside that big, beautiful brain of yours and find out what is making you as successful as you are. So when it comes to when you get up in the morning, you know, being an entrepreneur, it's simple, right? It's auto autopilot. It's every day is a piece of cake. You know, it's it's very difficult. And knowing that every day is going to come with this challenges, what is it that you do to establish that positive, productive mindset that when you get up in the morning and you know that the day is in front of you with all of this fun that's about the transpire, what is it? What's going through your mind to get you started? And then what goes through your mind during the day to keep you going through power through to the end?

Speaker3:
Sure. So that's a multipart question. I'll see if I can remember all of it. So to I have a morning routine that I do every single morning, weekends, weekdays. Doesn't matter. The first thing I do in the morning is I use a polar B chest strap along with an elite HRP app to tell me what my heart rate variability is. I have a strap on my wrist that tells me how well my sleep helped me recover from the day before. I start every day with a meditation. Then I do some movement exercises, some primal breathing from Tony Robbins, some incantation, some bouncing on a rebounder. I start a shout when I start my shower. I started on ice cold for the first couple of minutes to wake up every nerve ending in my body. And then I also have a physical device that is a client of ours called a B, which is like the literal Netflix for emotions. You put it on, you push a button and it literally changes your emotional state. So I have a whole set up in order to get me primed, pump ready and excited for what's to come.

Speaker2:
Holy moly. That's that's that's a normal person's entire day right there, what you just said. So I'm genuinely curious, how long does that routine take to get through in the morning?

Speaker3:
Under 30 minutes. Wow.

Speaker2:
Including the cold shower. Yeah, the shower must be very fast.

Speaker3:
Well, but yes, there's a freezing part is a couple of minutes and then it turns into a regular shower. But yes, I do not I am very, very focused.

Speaker2:
I love that. And this is so cool. So many of your I've interviewed over one hundred and fifty on this show and about as many on a prior show before that of successful entrepreneurs and many, many of those who have achieved the highest level of success. Do what you do and they have a routine. And the cool thing is listen to what I mean. A lot of what you said was intriguing to me that I might want to incorporate into my routine. Do you have this written down anywhere?

Speaker3:
We do. We actually have. It's funny, I had so many clients hear about it on our client monthly trainings that we actually came up with a better life technology box where we s hip you all the tech that I just mentioned. And then literally you're in a group with me and I can see their stats every single day. I can see what they're doing. I can see where they're falling down. I can see what they're doing. Awesome. And I mean, we don't normally sell it as a service. We just kind of gift it to some of our clients. But it's become kind of popular in our little tri.

Speaker2:
That is genius, my man. Oh, you should sell that, my God, and then bring them into your group and then help track their progress up. I got goosebumps. That is genius. I love that. Thank you. I want to check into that after the show, if you don't mind. So get your box. Oh, man, that would be awesome, because I'm a tech guy. I love tech. And we started saying app and band and stuff that's tracking your sleep. I'm like looking at it more and more. So the key point that I want to put across to our audience is the fact that he has a routine. What he does in his routine isn't as important as the fact that he has one. And when I say it's not as important as because What he does. I mean I mean, I don't know about the cold shower part, brother. I've heard about it. I've tried it. And I'm a little girl and I get annoyed. It's like I'm like, I can't handle that. It's just too much shock for me in the morning. But I could do it definitely. I model success. I'm a fan of modeling success. When I find somebody says, well, if you take a cold shower, you'll never get cancer and you'll earn a million dollars the next year, then I'll do it every day, all day from Sunday.

Speaker3:
And then I fill in the blanks. And that's what I just said.

Speaker2:
I love it. I love it. So, yeah, I want to learn about your routine, like literally in detail. Like, I'm not kidding.

Speaker3:
We could do a whole separate show on it, I'm sure.

Speaker2:
Yeah. And it would be a great something like an ebook or something to provide. In addition, I'm just I'm just going crazy in marketing mode and that's just what I love doing. And I know that's what you love doing. You're an expert at marketing. That's why I'm I'm like a giddy schoolgirl again. This time I'm happy because I've got an absolute expert in marketing, which can be one of the most difficult things to crack for business owners. That's what I run into time and time again with the people I work with, friends of mine, the marketing, getting eyeballs to your product, your brand, your services. It can be difficult unless you know the right ways to go about it and how to do it. And that's why I'm excited. So I talked about a little bit in the opening about the importance of reading books. And I'm just I'm going to throw out a big guess here. I think I know the answer. But would you consider yourself to be an avid reader? And if so, what? What book are you ready now or what was the last one you just finished?

Speaker3:
So I'm a voracious reader. I read about a book every other day, so I read a ton what I am reading right now. I'm rereading a product. I'm reading a product by Frank Curran called Master Control, which came out a long time ago. That is one of the few marketing courses I don't own. And I had a friend send it to remind me of it and then send it to me so I could read it. I am reading a book on scaling up by Verne Harnish, who who was just on our podcast a couple of days ago, one of the best business books of all time, in my opinion. I am reading another book on it's kind of on a similar topic of how to scale a company to the next level, but I forget I can get you titles of them because I'm reading about five or six at the same time.

Speaker2:
You're one of those I don't know how you guys do that. That is amazing. Oh, my gosh, I can't I just want to power through and get done with one.

Speaker3:
And I'm reading The Daily Stoic by Ryan Holiday. And there's a couple of others on my bedside table that I can't see from here.

Speaker2:
And so I'm so appreciative that you're bringing these up, because I have my team is now going through the show. When it's over, we transcribe it and they're pulling out book titles that are mentioned on the show by the guests that may not be on your library, dotcom. And I love that because it adds additional proven vetted books and resources for people to go. So scaling up. And he said, Verne Harnish,

Speaker3:
Yes, Vetrini Harnish, our NIOSH.

Speaker2:
And so for everyone watching, listening, this is what I do and it works. I just model success. And when you hear someone who has achieved the level of success like Seth Green and they are recommending books, or at least he didn't come out recommendable, so they're good. That's our recommendation in my book I'm recommending unattended. And when that happens, right after the show is over, I'm on audible and I'm ordering those are in my library. I kid you not every show. I do this that way. I don't have to hunt and peck. That's why I created a feature book library. It's not a moneymaking site. It's just an information resource. But always listen to people like Seth and when they talk about a book, write it down and then get it immediately before you forget. I've done that before, Seth, I have to

Speaker3:
Admit, I have been guilty of buying, I guess, buying a book a guest recommended while still doing the show, which I do not recommend I've done it to.

Speaker2:
So great. I'll be jumping on Audible and I have them on full screen and I'm looking. I don't do that anymore. I don't want to risk anything going on because I want to present you in the best light possible. That's how I roll. You look pretty fit when it comes to actual fitness of your body. Do you put a lot of it sounds like it from your routine just by itself, you know, freezing yourself to shock and and checking your bodily functions and signs and all that is is physical fitness very important to you? And if so, what kind of discipline in your life?

Speaker3:
Yeah, it's hugely important to me, because if you don't have your health, what good is all the wealth? Right. That's the one thing you can't necessarily buy. So I am a lifelong martial artist. I go to my Krav Maga Dojo Twilights twice a week and I train there before work. I have a Bowflex and several different punching bags in my basement and a treadmill. So I run, I lift weights. I do martial arts constantly.

Speaker2:
So I love this. You're a prime example of what I preach day in and day out. I'm a former certified personal trainer. That was my business prior to this. And and this isn't my business, the show. But I do automation and show people how to do these things, the show itself. But I totally get everything you're saying. And the benefit of working out of exercising and eating and drinking correctly, the energy it gives you to power to the day. Because I'll tell you and Seth, I know you know this it takes an ungodly amount of energy to really perform at your highest peak level of performance throughout the day. And for an entrepreneur, a day can be much longer than a traditional nine to five job. It typically is me. And here's a beautiful thing. If you're anything like this, it's not like I dread any part of it. I love every part of it. It's not like, oh, I'm working more than eight hours. I don't look at it as just dreading work. It's my work. Yeah, it's a challenge. It's fun. It feeds me all the time. I love what I get to do. Is that does that describe you as well,

Speaker3:
A man, one hundred percent.

Speaker2:
I love it. I love it in marketing, so I really want to dove into marketing tonight, if that's cool with you when it comes to marketing. I know there are many, many, many different ways to go about it, if you were to choose one right now that is most recently giving you the most success, what form or approach of marketing is working today and specifically for you? Because that would hit you make it easier for you to come up with the answer that would work. What is working right now in the world of marketing that if you were to tell somebody this is my go to source and you should do this now, what would that be?

Speaker3:
Our number one source of business for both our marketing agency and for our clients is a strategic direct response podcast. So we are using our podcast to build relationships. Now, I don't care about the vanity numbers. I don't care about the downloads and the listeners. Those are nice to have, but I'm not trying to sell advertising on my show. We have advertisers, but I'm not looking for sponsorships. I'm not trying to get advertisers. I look at as profit per relationship. I am trying to either interview someone who I want as a client or and I'm starting the relationship on a podcast. So I'm not perceived as selling or I want to interview someone who I want to gain influence with their tribe. So when I interviewed you on my show, you told your world about it in some of those folks came over and joined our world. So you have a tribe of entrepreneurs or business owners, which I do as well. So it's all strategic based on who I want relationships with and who can they connect me with. And if you took everything else away and I have to start over with one hundred bucks on a laptop, I would start another podcast from scratch.

Speaker2:
But that is a bomb dropping moment. If anything is, I'm telling you, knowledge bombs, bombs of wisdom, smart bombs, every bit of that roll up. You said, oh, my God, I cannot. This is amazing. My brother, I was just on a strategy call and earlier today. No kidding. And that topic came up about exposure. I need more exposure. I said, why the bottom rate? The result what you're looking for is more sales exposure doesn't mean anything unless it's converting into sales. And you said it perfectly. It's a vehicle and it's helps you to leverage. And you can now get access to a whole different tribe and see if that's a fit or not. But your face now, you're spreading your message exponentially further by showing up on other shows and having your own show. The other thing I noticed is the relationships I've built just from having people like you on the show. It's like unbelievable. They're solid because I am not here to pitch or sell them. I'm not here to pitch or sell you. I'm here to provide value through you, to my audience, to provide a great service for them. And then if things come of it and the back end, great. But I'm not going to go crazy using this show as my vehicle to advertise. I don't do that. I put an ad spots. Yes, that's I think you should everyone should do that. You do this exactly the way I do it. I said the same thing. It's not the numbers. Who cares about the numbers when all of the rest is the real reason to do this? And it works phenomenally well. You and I both know that. So. Wow, that was awesome. Thank you. You just really made my day

Speaker3:
Because you total not I. My pleasure. I'm here to serve.

Speaker2:
Yes, sir. Right. That is phenomenal, man. So when when it comes to be an entrepreneur and it comes to achieving success, in your opinion, do you believe that there is some kind of pattern or formula to follow that can help someone else become a success as an entrepreneur?

Speaker3:
Absolutely. Tony Robbins said it best. He said success leaves clues. If you want something, whatever it is, personal life, professional life doesn't matter. Find somebody else who's already gotten it relatively recently and then ask them how they did that or read a book that tells how they did it and do the same thing. And you don't forget, we had this conversation on air with Kevin Harrington and John Lee Domus a couple of weeks ago where John Lee doomer said, you know, if you're just starting a business, you don't hire Kevin Henry Kissinger, you can't afford him. And B, he started 20, 30, 40 years ago. You want someone who achieved what you wanted a year or two ago because they still remember what it was like. So if you're trying to build a business, if you're trying to build a professional practice, if you're trying to build a marketing agency and you're trying to get to your first hundred thousand, don't hire someone at 10 million. Because they got different struggles, different challenges and different expertize. Now you want someone who is like a year ahead of you.

Speaker2:
I'm sorry, I have to do this again.

Speaker3:
I have to. It's you got to teach me how to do that

Speaker2:
The first time I implemented this, which wasn't that long ago, I had a young lady on the show and she was awesome. She loved it, which kind of surprised me because it's kind of a masculine thing. But it's fun. It's it's a lot of fun. And she said, you know what? After the show is over, she goes, you should start a contest and see who gets the most bomb drops on their show for all the guests, because that's

Speaker3:
A good idea. And I don't want to pressure anybody.

Speaker2:
I want them to talk and not listen to bombs drop the whole time. But more important is getting the information across. My God, Golden Nugget after Golden Nugget. I hope everyone watching or listening, whether it's live or whether it's afterward, is take notes. My goodness. You know, it's like this old ancient proverb said the shortest pencil is far more powerful than the longest memory. So write notes, take notes, get used to doing that. And it works. I mean, I didn't I didn't always take notes until about ten years ago when I learned and I thought, wow, this does work. You retain it much better. So please for yourself, if you haven't taken notes yet, then do watch it on replay and then take notes and put it down. This this man is literally giving you some secrets to success. And the good thing is they're not even secrets. It's just you may not have been aware of them until now. That's what only thing that makes them a secret. They're they're widely available. It's just a matter. Here it is. It's a matter of finding the right person. You kind of just said it. Who is at the right place for you but has figured it out already. And that you can simply model them, you know, find out what they did, ask their help and model them, and that is how important is that it is getting help, asking for help, getting a mentor, getting a coach. Have you done that? I know you have. I can only imagine and tell everyone here how important is that to someone actually catapulting their own career and their own business?

Speaker3:
Yes, I've done it many times. I'm doing it to this day. So my business wouldn't exist without my first mentor. Who was Dan Kennedy, who I had to go borrow more than our mortgage to learn to hire and work with so that I could grow and learn how to market my business in such a way that it would take off. And I have been a market a bit personal development coaching obsessed ever since. I am in a number of mastermind groups. I have a number of coaches that I work with personally, both professionally on my business and personally on my personal development. And I wouldn't have half the success we did without that, because what I found is my business doesn't necessarily even though we're a marketing agency, we don't grow because of a new bang marketing technique or because a clubhouse or cause of ticktock or whatever it is, it's because I grew as a leader, as a husband, as a father, as a thought and as an entrepreneur. When I worked on myself, the business magically grows to meet where I am and what level I'm at. Your business is a reflection of you. It reflects your spiritual energy for lack of a better term. So when I become a better, bigger container and can hold more energy magically, the business makes more money.

Speaker2:
I got to do it. I got to do it. You know, these are like 20 bucks per bomb dropping, just so you know, so that I pay you. That's the way it should go. Phenomenal, phenomenal. Such wisdom that, look, this is you know, I always use this as this one is the easiest go to low hanging fruit example. And that's Michael Jordan, Kobe Bryant, the late Kobe Bryant. They did not get where they got without help. They had help all along the way. I mean, every day they had a trainer helping them with working out in Seth's basement with him. They had a trainer and a coach and the coach helping them with technique, all the all the different nuances of the sport. And that's exactly what Seth is saying now. He's got multiple he's involved in multiple different things. He has coaches in mastermind groups with peers and with someone leading it, I'm sure, and people that he can learn from and can probably get back to, which is just as fun. But the thing is, like, you want to be in the game with somebody. I love what you said. That is at least a year ahead of you. I remember as a kid playing basketball in the backyard and I'll never forget this advice and that was never play with somebody that is not as good as you

Speaker3:
Don't like when you you play down instead of playing a successful person in the room.

Speaker2:
Yeah. And I've heard that several times, especially when it comes to mastermind's. And that's just then that the the issue becomes how do I get in? They know I'm not kidding. Will you take little little me promise not to bring it down, but that I hated that because I just wanted to win. I'm like, why would I do that? I don't want to. I had an ego and I was a young boy and I didn't want to lose. But fantastic. My God. Do you have a team and employees or people that work with you and your business?

Speaker3:
Absolutely. We have a fantastic team of 40 for and it's growing every single day who do all the work to make me look good and get our clients great results.

Speaker2:
And is that like employees in the US versus overseas, a combination of what does it look like there, if you don't mind?

Speaker3:
The majority of us? We have three or four overseas who added some of the audio and video for some of our podcasts. But the majority of them are us English speaking in a physical building.

Speaker2:
And I'm sure you've refined and perfected a system to some degree of picking the right people to become a part of your team. How important is it to have those top notch good employees in your in your team and on your in your business?

Speaker3:
They make all the difference in the world because, again, the clients are trusting our name and our reputation to deliver the results they want. And those team members have got to be able to deliver that. Otherwise, the clients don't pay us. Right.

Speaker2:
Yeah. And have you found a particular secret sauce when it comes to filtering out and choosing the next employee? Do you have a system developed to do that?

Speaker3:
Not as well as I would like. I used to. So we we were making baby steps. So it used to be I looked at every resume, I did every interview. Then I pass them on to two of the members of my leadership team. Then they did an interview and then we came back together and decided if we'd like the person or not since then, that I was the bottleneck, we couldn't hire fast enough. So I have a PR person now who does all the initial intake, all the initial interviews. If they make it past her, then they make it to another level. So there's now we're putting more of a formalized structure in place simply because we've got more demand. And B, there's so many more people. Like last time we put out an ad, I think have like 80 applications and a couple of days. So we needed someone who could who actually knew what they were doing from a human resources perspective to evaluate them all, decide who got our first interview, decide who got a second interview, etc.. So we're working on it.

Speaker2:
I'm glad you brought all that up because it helps people realize that don't have a team yet, that there is effort involved in building a team. It's not just put out the the resume or the the job description out on one of the big job sites and then sit back and pluck the first one that comes in. That's that's a recipe for disaster, by the way, if that's what you're doing, not use everyone watching or listening. You want to have a way to process them properly and ensure they're a fit for your organization like they have grown to doing. That stuff is grown to doing fantastic. Forty four. That's a pretty large base of employees. That's a pretty good sized organization when it comes to entrepreneurship. So my hat's off to you, my man. God bless you. And yeah, that's that's going to be phenomenal and just wanted everybody to know that, look, you don't need to have all that in place from day one.

Speaker3:
We started with zero meat.

Speaker2:
Right. And I think most everybody does. And then they go, ding, I need to scale, but there's not enough of me to go around. So I need some

Speaker3:
Help, which is a good problem.

Speaker2:
It is. And I recommend for those that might be strapped a little bit or just don't have enough resources at that moment to go full on with the full employees, go the VA route, whether it's overseas or here in the US or Canada or wherever you're at. But there are great cost of so many resources today. So it's like you cannot not find somebody that will be a fit eventually and fairly quickly, in my opinion these days. So I appreciate you being candid about that. That and that's what I love. Another thing about it. So do you find I know the answer to these. I just like to ask them so you can answer them. Do you find that in and basically every facet of your business that you're constantly revising, improving, testing, wash, rinse, repeat?

Speaker3:
Of course we are. I learned from one of my coaches that there will always be something broken in your business and you have to find it and fix it. And if there isn't something broken, you need to find something to break and then fix it.

Speaker2:
That's a good one. I haven't heard that last part that that would be a good for just testing the team. Right. Go break. Something serious detects it.

Speaker3:
That's actually what they break. Why did you break it? That's interesting right there. Right.

Speaker2:
That would be phenomenal. Yeah. And that's that is one thing I love about just business in general and being an entrepreneur, because that kind of epitomizes the word entrepreneur continually improving, striving to get better, striving to grow, never resting. And I don't mean that in a bad way. It's it's fun, invigorating. And Life-Giving, in my view, it just makes. Could you imagine, Seth, what would it be like? This doesn't exist. Just consider for a moment, what would it be like if you reached the absolute top, there was no room to go any higher at all, period. You're done. You cannot be flexible. You've hit the top. There's nowhere to go. I mean, you could go down, but who would do that? What would that feel like as an entrepreneur, knowing you're stuck and you can't get past that ceiling?

Speaker3:
I think that communism, right, you can't you have no place that you can't go up, I'd be kind of rusty, I'd be mad, I would be driving myself crazy, going, there's got to be a way through this, whatever that feeling is, because we're wired to achieve, right?

Speaker2:
Yeah. And that's the point right there. It's we're always looking we achieve. We're looking at a goal. We set a goal. We meet that goal. We reach it. What's the first thing you do? Although one a little higher or maybe a lot higher and then you reach that one, then what do you do yet? Do it again. You find it and you just keep that is the beat. That's what I. Oh, my God. How boring would life be if that ceiling actually existed and we couldn't break through. So thank you. You're very astute. You're fun. You're fun. Interview. I knew you would be because we talked earlier, but I was on the other side of the fence on that one. Yeah. So what do you do in your your spare time? I know that you're very evident in fitness and everything you just said you do on a day. I don't know how you cram all that in a day plus work on your business. That's impressive. But what do you do for fun when you're not working or hobbies outside of the day to day what you work and bring the money in? What brings your money and what do you do outside of that?

Speaker3:
So three little, three kids, fourteen, twelve and eight as recording as of this recording. So I drive my son to lots and lots and lots of soccer. He's on multiple teams in multiple locations. My daughters are into musical theater and dance, which musical theater is my original background. So there's plenty of time spent there. And then obviously I mentioned the martial arts and I originally started out as a professional magician. So there's that as a side hobby as well. So I'm pretty busy.

Speaker2:
Holy moly. OK, musical theater. What did you do in that genre?

Speaker3:
I went to Syracuse University for undergrad because they had one of the top three musical theater departments in the country because at the age of 18, my life goal was to be a Broadway star.

Speaker2:
And so musical theater, I mean, singing and dancing.

Speaker3:
Yep. Now, my stage shifted just a little bit.

Speaker2:
Just a little bit. You know what, that that absolutely, I'm sure helped in doing what you're doing. Right. This very moment helps you to be have a presence on camera. You have a great presence. You're very natural. You're smiling all the time. You understand what it takes because you have the training. And these are things people could take for granted or look over. But you know what? If you want to improve yourself on camera, think about that. You can do what Seth did. That's not why he did it originally, but

Speaker3:
What did not. And I don't know, there are much cheaper courses of study to be put on camera than a four year degree. That is now several hundred thousand dollars.

Speaker2:
That's great. And Logician. Oh, my gosh. So how how recent was that?

Speaker3:
I started when I was a. How long? It started a long time ago, I haven't performed professionally in a couple of years because of covid it morphed into because of work and the kids, I pretty much perform at the kids schools for off, but obviously that changed when it hit.

Speaker2:
Oh, that's awesome. Oh, my gosh. Do you ever incorporate magic in, say, presentations when you're on stage?

Speaker3:
Yes, absolutely. When it's a live physical event, yes.

Speaker2:
And how does that go for you, really?

Speaker3:
Well, it's a definite icebreaker report builder engager, you name it, UPS.

Speaker2:
Yes, I've seen others do it. And that's the reaction I had, is that, hey, this is awesome. And you start with a smile, everybody. I don't know anybody that doesn't like magic. That is a great craft to to have. And not saying everyone needs to learn how to be a magician, to be successful entrepreneur. But everything that he's talking about, look look at the past life experiences. Everyone has them that we're not what you're doing today. And how can you leverage those? Some of them are just naturally leveraged. But with magician, he said leveraged that and used it on stage as a talent he has. And he found a way to integrate it to help the end result of his presentation. It's just that's just the entrepreneur mindset. It's awesome. And it's it's impressive. This is phenomenal. Not gosh, along the way, we as entrepreneurs, the beautiful thing when you achieve success, like you have said, is now mistakes never happen. There's no more failure. It's one hundred percent smooth road and it's just easy going. Right.

Speaker3:
You got to figure out how to do that. Let me know.

Speaker2:
Yes. And so what are some of the notable, if you would call it a failure? It is a kind of a rough word, but maybe a hiccup, our bump in the road that you can recall that you experienced in your entrepreneurial walk that you learn from. And what did you learn from it and how did you adjust?

Speaker3:
Sure. So I would say one of my biggest ones was seven years ago. My wife and I were looking for a new house. We had outgrown our starter house. We just had our third baby. And I was pursuing the one of the largest regional personal injury law firms for marketing. They had heard me speak. They had asked me to come in and have been a nine month selling cycle. We had finally gotten to the part where they said, Get me a contract, I'll get you a check. And this was a multi six figure contract with seven figure performance incentives. And they were building a new building and we were going to have free rent in their new building. So I had my wife shopping for a house in the price range based on them saying we're going to hire you. And 30 days later, after many phone calls, many emails, many text messages and camping out in our lobby. I found out not so much. They changed their minds. So I had to then tell my wife, oh, my God, honey, I'm so sorry. We got to go back to our normal price range. I didn't tell you it moved up because these guys said they were hiring us. I had spent I had hired people. I had spent the money before, not all of it, but I had spent some of it before I had it. I learned some hard lessons that day to not even mentally spend the money until it's actually in your bank account.

Speaker2:
That's a great lesson to learn, too, because it's off. I mean, I've been there. I think everybody was of any kind of age 30 or up has probably been there as well where, you know, you want to you'll always want to bet on the positive that something's going to work. At the same time, you got to be realistic because it could financially decimate you if if you put a lot of money into it too early and it doesn't come to fruition. And yeah, it's a kind of a it's a kind of a dancing act, so to speak. You know, you've got to be very careful. It's a balancing act and you've got to weigh it and balance it out for other people like you've done with your wife. You know, no one has a crystal ball. You know, you went in expecting that's going to happen. And they had no reason to believe it wasn't until you went forward. And that's the way we all get those little trap moments where we need to we need to address that. We're going to change that around a little bit. You mentioned Dan Kennedy and he's like, what? The godfather of direct marketing. A direct response marketing. Yeah. So cool. I mean, the guy is like you walks on water when it comes to marketing in our space. Right. Everyone looks up and reveres this man. And so cool set that there was a gentleman by the name of Jack Turk. I don't know if that rings a bell. Think he was on the show and he was for a year. I think it was two and a half years, almost three years. Dan Kennedy had him as his primary copywriter. And I thought of all people on the planet, Dan Kennedy, no one needed a copywriter. So even he is leveraging and delegating. And then to have the guy that he chose on my show, I was like, this is phenomenal.

Speaker3:
Yeah, I've known Jack for years. He asked me to promote one of his products, which was an honor for me. So, yeah, Jack's been on my show multiple times and it's been awesome.

Speaker2:
Yeah, he's a great guy. He has a great course. Killer copywriting fast and to. Yes. And you have some great you have actually kind of a give away a 50 percent discount. So stay for that. I'm definitely going to go after that and grab a resource. We'll announce that here toward the end. So stick with us. That will come along with the prize up there for the big insider secrets. Dotcom giving away the five night vacation stay. Lots of goodies. This has been amazing, Seth. And here's the thing. I love to close every show with a specific question. And I ask the same question of every guest that comes on my show. Why do I do that? Because it's one hell of a question and because of not not so much the question itself, but the responses that I've gotten as a result of them. And so I wanted to give this a little time to gestate before I popped that question. And so I want everybody to stay on because it is it's got to be one of the most powerful questions I've ever asked in any interview. That's why I do it every single show. And I can't wait to hear your response, Seth, especially after. My God, the golden nugget you have dropped is just unbelievable, as fast as you drop, you drop those about as fast as you get through your morning routine, which was very fast.

Speaker2:
And that just shows, you know, what you're doing. And I appreciate you for that. And then I also promised those that stayed with us toward the end, it's not the end yet, but I'm going to take care of it now. So if you're still with us, then you can win a five night stay at a five star luxury resort, compliments of the big insider secrets, dotcom. And so earlier we were talking about keeping your or I was talking about keeping your attention here on this man. Don't go anywhere. We're still doing that. But for a moment, I believe Seth would agree with me and we would both give you permission to take out your cell phone for just a moment and pull out your text messaging app. Fire that up, because I'm going to put on the screen exactly how you can enter to win. And then we'll move on with the rest of this amazing interview. So in that text messaging app, pull it up and where you would type in the name of the person you're going to send your text to, instead put in this phone number and you may want to write this down because I'm going to take this down pretty quick. So write down this number three one four six six five one seven, six, seven, real quick again, three one four, six, six, five, one, seven, six, seven.

Speaker2:
And then in the message area where you would say type in or put in an emoji, no emojis. We're just going to put in two words here, separated by a hyphen or a dash, and that is peak dash vacation. Guest experts are allowed to enter peak dash vacation. That's U. S green, if you want. And I love it. I've had actually I've actually had guest experts win this prize. Everyone is open. He spent his time. Why not? He's deserving of winning that and having the same odds of winning as you do all of you. I think you would all agree he's been giving us incredible value. So thank you to the big insider secrets, Dotcom. And then I also want to be able to showcase Seth, you and your business. I have Market Domination, LLC. Is that a good one to present real quick and show people what it is you do, the market you're looking for, the people you're trying to bring into your tribe? Would that be cool? Absolutely fantastic. Let's bring that up. Here it comes with the magic of a button press. So go ahead and give us a quick overview of your company, what kind of clientele you're looking for and what you do for them.

Speaker3:
Absolutely. So our job is to grow your business so that you can run it. So if you are a author, coach, consultant, speaker, a professional practice owner, like a financial advisor, accountant or attorney, you will go to Market Domination LLC Dotcom. You can watch the awesome sizzle reel that is right there. Fill out that form and you can get our 15 minute marketing makeover consultation absolutely free. Just check the box, check the button on which one you want. I guarantee you we can solve any marketing challenge you've got in 15 minutes or less. So make sure you register for that. I'll take you directly to our calendar where you can go grab a time slot. And you did mention that we do have a 50 percent off bonus for mind body business listeners and viewers. So if you'd like a copy of our thirty seven page book on how to grow a cult of 50 evangelists who will be out there growing your business for you every single week for a year, click the button, go to the link. And instead of the 14 dollar Amazon price, you can get yours for seven dollars. I guarantee you will be the best seven dollars you ever invest in your marketing.

Speaker2:
I'll bet it's worth many, many, many times that I'm going to put that in the chat so people can just click on the link as well. So thank you so much for that. I appreciate that for everyone and for myself, because that's on my list after the show. What for another seven dollar purchase coming through your shopping cart set a precedent for making that offer and allowing folks to get it out even. I mean, fourteen dollars. Come on. That would be still a steal because I think everyone can realize and recognize by now with what they've heard from you said that you're the real deal. What you provide, what you bring to the table is it comes from experience and success and all they have to do is model it. And this is the first step. Get this book, get this book. This is step number one. And then I would say and tell me if I'm wrong, but not step number two is come over here and opt in and select the option that best fits where you're at. And I'll zoom that in a little bit. And so you can say I'm interested in a free critique of my sales letter or marketing campaign that, oh, my God, that is huge. I take him up on this or I'd like to learn how market domination can handle my marketing needs and go in there knowing he's spending his time to help you. So go in with respect, please, please. I implore of you to respect his time. Be on time. If there is a yep. There's a schedule beyond time. They say early is on time. On time is late and late never happens. So be on time and give him the respect you deserves and you'll get what you want and what you deserve as a result of doing that.

Speaker2:
So but definitely take action if you don't often if you don't take these steps, then you're not going to go any farther than you are today. Nothing will change. And that's just the way the world works. Sorry to break it to you, but that's it, right? All right, fantastic. So there is the URL. I'll say this audibly for those of you that are listening on podcast, and that is grow your own cult dot com forward slash cult dash ebook. Very important that everything after the forward slash is lowercase no caps. So it's called dash e-book after the forward slash, all our case hits, grow your own called dotcom forward slash Colt Dash e-book. Go grab that right away. Get your fifty seven dollars. My goodness. I mean, you can't you can almost you almost can't buy a pack of gum or seven dollars anymore. The way things are going. I was going to say lunch but that probably wouldn't work well either. A cup of coffee. That's about seven bucks a day. So yeah, for a cup of coffee, change your life, change your marketing and figure out how to grow a cult of people helping to promote your business all year long. And that's your that's your step number one, devour the information. Take whatever steps are in that book. I'm sure there's going to be great next steps for you to take and that's there to help guide you down the path. Find out if it's a fit for you first and then go. I have a feeling that's how Set Rules is is only going to work with you if you're a fit.

Speaker3:
Right. More people than we accept.

Speaker2:
Yeah, and isn't that a lesson in its own right? I mean, how OK, going back to the earlier days, did you ever accept a client that you wish you never had?

Speaker3:
Yes, many times. It was a painful lesson that we had to learn repeatedly.

Speaker2:
And what what kind of pain did that bring to you if it's OK to go down that path? Real quick.

Speaker3:
Sure. I mean, we've had everything from chargebacks, refund request, lawsuits, you name it. We've been through it until we learned to have better screening mechanisms.

Speaker2:
Yeah, and that. Thank you. That was. There it is. You got it. The screening, the filtering. You're qualifying your clients. And there's so many people that live in that scarcity mentality that if a person has a heartbeat and a credit card with room on it, they'll take them as a client. That is a that's a recipe for disaster as well. Because another thing that I noticed is if you bring on a client that really isn't a fit just because they can afford it and they just convinced you for some reason they will be fine, but they can then really be a cancer to your company in the way that they'll start just pummeling you with question after question and time-wasting interactions of support requests and all the things that go with it and suck you and your team's time dry for very little gain for them. And so it's very important to like listeners to sift and sort of use a different word to filter and make sure, just as important as it is to do the same for bringing on an employee. And so, yeah, master the craft of saying no, it's more just as important, if not more, than saying yes to a client after you've gone to the effort of bringing them to your your space with getting their eyeballs on your business, which is what he is the master at doing for you. So be sure to connect with Seth. And in the ways we just showed you, it's still on the screen. For those of you watching, definitely write that down and then visit it right after the show is over.

Speaker2:
Grab your ebook and want to see his his reporting site light up with orders because that tells me that we have action takers watching the show. I make nothing from this. It's seven dollars. I wouldn't know if I made something anyway. It wouldn't be much. But that's not the point. The point is we have somebody here right now that can help you to change your life for the better. He's bona fide. No kidding. He's been through it. He has the accolades experience. You've heard it all. Just take action. Just do it. Just go to his website. You see it right there. Get the ebook. Go back to Market Domination, LLC. I'll put that one. Up next, Market Domination, LLC, Dotcom, visit that and opt in and choose which of those offers you wish to take part of. It's you said a fifteen minute, so it's quick. I mean, you see how he operates. The guy is fast and that's good. He's efficient. He'll get to the solution instantly, as fast as a cold shower or faster. So, hey, that would be a pretty good tagline, huh. We're as fast as a cold shower, so I can't help it. So definitely do that. And then and then we're going to come to our question and then let Seth go, because he's had a long day. And I want to honor and respect his time being here for you. All of you watching and listening. Will that be all right with you, Seth?

Speaker3:
That would be fantastic. Let's finish it up.

Speaker2:
You got it. And I'm going to finish strong, buddy. All right. Let's clear that up. So here's the thing. A little bit of build up about that question. And I just want to make a couple of things clear and then we're going to go with the question. And the first thing is, when I ask the question, there is no such thing as a wrong answer. It doesn't exist. It's the exact opposite is the case, the only correct answer is yours, because it is kind of a personal not in a get in your life knickers kind of personal way. It's just personal because it's it's unique to each individual. And that's why I love this question. So with that. Are you ready?

Speaker3:
I've been ready.

Speaker2:
I know that is you for sure. All right, here we go. Seth Green. How do you define success,

Speaker3:
Being able to do what I want, when I want, with whom I want, and not having to worry about how much it costs?

Did everybody hear that? Did everybody see this?

Speaker3:
Oh, my.

Speaker2:
Another bomb dropping moment by the one and only Mr. Seth Green. Seth, it's been an absolute honor having you on the show. I appreciate you beyond words. What's the best way? Is this the best way for people to get a hold of you? Is it market domination, LLC? Is it is that what we had on the screen earlier or is it Facebook? What's your favorite mode for people to get to you?

Speaker3:
Either one of the websites or LinkedIn? I'll actually be faster LinkedIn.

Speaker2:
Ok, thank you. My gosh. Usually people are saying other things like Facebook and that. So you've been an actual an absolute treasure. I'm not kidding. There's no humor in that. I appreciate your respect. You thank you for spending a full hour with us tonight. And I think everyone who's watched and listened to the show, and that's it. It's a wrap. We're going to call it a night. Mr. Seth Green, everybody. I hear that. You're so welcome. Thank you. And that is it for this edition of The Mind Body Business Show. On behalf of the amazing Seth Green, I'm your host, Bryan Kelly. Until next time we will see you again. So long for now. Be blessed, everyone.

Thank you for tuning in to the mind body for this show podcast w w w dot the mind body business show Scott. My name is.

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Seth Greene

Seth Greene is the nation’s foremost authority on how to grow your own cult of 50 evangelists promoting your business every week for a year. Seth is the co host of the Shark preneur podcast with Shark Tank’s Kevin Harrington which was just named the number 6 podcast to listen to in 2019 He is is a 8 time best selling author who has been interviewed on nbc news, cbs news, Forbes, inc, cbs moneywatch and many more.

Connect with Seth:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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