Special Guest Expert - Shiny Unsal
Special Guest Expert - Shiny Unsal: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome. Welcome to The MIND BODY BUSINESS Show. I have the most invigorating, exciting, talented, amazing if I said that already. It's true. Twice squared. Guests coming on in just moments from now. Why am I so excited? Because this young woman has been there and done that when it comes to trainings and certifications and in taking action and putting her knowledge to use. And she is an expert in the field of mindset, specifically neuro-linguistic programming. Among others. I cannot wait to bring her on. Stay on. Stay on right now. The MIND BODY BUSINESS Show. What is that all about? Well, in my now fifty five years on this planet, the last decade or so, I finally began to study just successful people. What made them tick? How did they get where they were? How did they continue to rise above everyone else? How did they fall and then rise back up even faster? And what I found in studying these successful people, both people that I knew personally and those that I read books from and that I saw in seminars and networking events is three patterns continue to crop up every single time. And you might guess where those come in. And that is yes in the mind, the body and the business areas of mind being mindset. And that's why I'm so excited, because really your mindset is the foundation for where you are today. Your success or lack thereof is a direct result of that thing on top right there that you all have that big, beautiful mind. And the wonderful thing is it can be altered to help you, to serve you, and it can be reprogrammed. And our guest tonight is an absolute expert in this field. And this is really, truly the beginning of the rest of your life if you really hone in. If you listen intently and if you take notes of what she is talking about and we'll get to her very, very shortly. And then there's body to a person that I studied that was had achieved a high level of success. They also took care of their body. And that means both physically by doing, you know, that five-letter word called exercise. Yeah, I get it. It's not. It's more in five letters. And by putting proper nutrition into your body, both liquid and both food and liquid. And the third be in business that is multi multifaceted. There are things like sales, marketing, team building, scaling, leadership. But the list goes on and on and on. And they had mastered all three of these areas. Now, when it comes to business, it's nearly impossible to master every facet of business. There are just too many. And the good news there is what you want to master very quickly is that one skill set of leadership so that you can scale your business, bring and help those that have the skill sets that you need, that it will take a lifetime to learn them at a deep level. For one person. And so that is another skill set. And speaking of success and skill sets, another great attribute that I found of very successful people is to a person. They were voracious readers. They read books and not just any book books that were empowering in personal development and business. You name it. And with that, I'd like to briefly segue into a little segment I love to call bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready steady read bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes. There you see it right there, ReachYourPeakLibrary.com on the screen. And those who are for those you watching. Here's a little tip instead of. Taking that mouse and cursor and keyboard and going and looking at these resources as we give them to you. Don't do that. Instead, take out that old fashioned thing. Remember this paper and a pen and take notes. And then later, after the show is over, you can revisit those resources. And here's why say that. The reason is,is because the magic happens in the room when Shiny comes on. She is going to be a wealth of information and value and knowledge, and it would be a disservice to you if you were to take your gaze away from her and your your mind away from what she is saying and looking at other things that she's talking, because it won't it won't integrate with you at a deep level as it needs to. And so stay with us in the room. Virtual in the room to the end if you're watching. Stay with us. Video. If you're listening on a podcast, just concentrate and take notes. All right. ReachYourPeaklibrary.com. I literally created this resource with you. The entrepreneurs looking for success in mind and what it is is a collection of books. I physically personally have read every single one in here. And there's actually quite a few more that I am not up to the site in a while. There are about 40 or so. It's a good place to get you started if you haven't yet begun your journey in reading and reading good books. And if you have already, you might find another book in here that you have yet to read that you could just pick out. Knowing that at least one other successful entrepreneur has vetted it that way, you're not throwing a dart blindly at the board of all these books that you see out there, not knowing if the time you're gonna spend reading it is well spent or not. And so that is the reason I put this this resource together for you. It is not a money making website. It was never intended to be. All those links go straight to Amazon so you can purchase any type you want, Kindle, Audible, etc. It's up to you. Whatever works best for you that is there for you. And speaking of being there for you, it is time to bring on that one person I cannot wait to share with you. And that is Siny Unsal. And so she is coming on right now. Here we go.
Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
Yes. Ladies and gentlemen, there she is, the one the only, Shiny Unsal. And I have to tell you all before Shiny really comes on. This is the most energetic, amazing, positive individual I've met a long time and I can't wait to share her with you. How are you doing, Shiny?
Shiny Unsal:
I am. Shiny.
Brian Kelly:
I love it. I love it.
Shiny Unsal:
Wonderful. I'm doing amazing. Thank you so much. I appreciate the warm welcome.
Brian Kelly:
You're very welcome. And we've got to spend a little bit of time before the show getting to know each other. And I got excited immediately. And I told you that very thing. I can't I couldn't wait to bring you on before we go deep into it just yet. I wanted to remind everyone who's watching live that if you stay on to the end of the show, then we will give you a way. You can win a five nights day at a five star luxury resort in Mexico or of a resort of your choosing. All you have to do is stay on to the end. And this is sponsored by our wonderful friends at PowerTexting.com. They provide this for us. And just in case there's any question going through your mind. This is not one of those vacations where you show up and then you get shanghaied into a room and they give you a half a day pitch on a timeshare. It is not that. It is as if you paid for for the trip. And I know this for a fact, because the very sponsors themselves have tested it, not just once, not just twice, but three times, and said it was phenomenal every time.So I cannot wait. We give one away every single show. So now to formally and properly introduce this beautiful young lady to my left, Shiny Unsal is an award winning creator of Neuro Shine Technology. I can't wait to go deep into that. She's also a 40 under 40 most influential award recipient, a licensed and l.p trainer. Love that and ISEF certified coach and ISEF an accredited professional coach trainer and a seasoned communication expert. She is committed to helping people combine the power of their mind with the wisdom of their heart to discover their truth for success. These are powerful words, ladies and gentlemen. She is the founder of the Academy of Neuro Shine Technology. We're gonna get deep into that. The author of the book, You Are a Star, Shine. And there it is. And a top rated professor at UCLA Extension Teaching Leadership Communication Strategies and Emotional Intelligence. Ladies and gentlemen, welcome the multi-talented Shiny. Oh, yes, I love it.
Shiny Unsal:
I feel like this is the moment to come to the stage and shine on the delight.
Brian Kelly:
And you are doing just exactly that. You are on the stage and you are shining. There is no doubt. And the thing I love so much is your background in the area of mind and working on the mind. And it's all proven technology. You're certified in NLP. As am I. And you have taken it to a far deeper level than I have. I mean, this young lady has shared the stage with Gary Vaynerchuk. With less brown. She learned under the creator of an NLP itself. And that's Richard Bandler. And this this woman didn't. And she has way more certifications than I could ever tell you on this one show. The cool thing with that is she understands the model of learn, do and teach. She doesn't just learn and throw up on the shelf and do nothing with it. She also implements it, executes it for her clients and for others. And then she teaches it and trains it. She's runs the gamut. And I'm so excited to have you on shining. I cannot tell you goose bumps yet. And so what I'd love to do is to get into the mind and I know you won't mind that of successful people like yourself. The bio, the bio speaks volumes, volumes of your accolades and your achievements. And that's on the surface. And what I like to do is dig a little deeper in that beautiful brain of yours and see what is it in there that makes you tick, what helps us to make you successful so that others can model you in in ways that fit them. And so I like to start it off by going through a little scenario like if you're anything like me and you wake up in the morning and you're a little groggy. Some people just jump to their feet. Maybe that's you. And then, you know, my feet swing around, hit the floor. I'm starting to come to and realize the days ahead. And personally, I get excited and I know I can only imagine what you're doing. And so for a lot of people, though, staying positive and really excited about each and every day can be a struggle. And if they don't know the proper mindset techniques, it may you know, it may still continue to be a struggle for you, though, when you wake up, what is it that truly to your core motivates you, makes you happy and excited for the next day? To come upon you.
Shiny Unsal:
Absolutely. My very simple answer to that question is I start my day with this simple statement. I love my life. That's how I start my day and I make sure that before my feet hit the ground, I say to myself out loud that I can also myself. I literalists say it. I love my life. That is more than enough to motivate me to begin a day of service, of love, of growth and of contribution. Why does it motivate me? Because when I say I love my life, I am actually making a huge statement and I am sharing my commitment and my love for the life that I have. That I was. And that is about gratitude. That is about my joy, my commitment for today, the ownership of the day. This is my day. And then I love it. I am alive. I came to a point where I really needed to question the meaning of my life. Years ago, when I lost my father to a heart attack, I faced not being alive. I saw it right in front of my eyes. And it was tragic. When you explain something that deep, when you really need to see like go deep and ask yourself questions like what is the meaning of life? Why am I alive? Like, why do I do this life? You really. Dig and come on. To be clear, answers. And that's where I am today. I have a very clear answer. I have a very clear connection and communication with my life that I promised my life that I was going to love it every single day. And that's what I am doing right now so that my life loves me back. Does that make sense?
Brian Kelly:
That's phenomenal. It makes total sense. Absolutely. Definitely. I appreciate that. Yeah. One of the things I love amongst many about you is here's the thing. I have I have actually encountered quite a number of other quote unquote NLP practitioners where it is all about mindset and about, you know, instilling permanent change within your mind. And one of those is to remain positive even in the midst of negativity. And we're all human. So we're gonna go through some very short spurts, of negativity, as like you say. You know, one of the key the key elements are being aware and then and then making the change, right? Yes. And so it's awareness is number one. That's the key. First and foremost and the beautiful thing with you is you walk the walk. I have seen and maybe you have, too, all too many neuro-linguistic programming practitioners talk about all that. And then I go watch and look what they're saying on Facebook. And it's spewing negativity. And unlike what happened, you're supposed to be you don't you're not practicing what you preach. And it kind of blows my mind when I see these things. You, on the other hand, you exude it, you live it, you breathe it. It is you. And so I appreciate you for that.
Shiny Unsal:
Thank you. And it does, actually. Make a difference when you teach it. I am somebody who teach NLP. I am. I am the one who certifies those practitioners, Zen master practitioners. When you only go to a training and then when you get certified as a practitioner or a master practitioner, you are not. If you are not really practicing it as your business, then you may just put it on the site. You might as well forget about it. To me, it's my mission. Hashtag on a mission. That's. That's my world. That's my life. I teach it. So that's why my mind thinks about it all the time. My heart beats for it all the time. My life is lived for that all the time. So to me, it's my purpose. It's my life purpose. And that's why, as someone who really values integrity, I always ask myself. Are you walking the talk? Are you really doing whatever you are teaching? Are you preaching? And it's not easy. Brian, I totally understand some people might fall back in terms of their practice sometimes. And that reminds us the importance of repetition. You've got to repeat it because you will forget the brain works in a different way. The brain is going to require repetition because there is so much information going on. This brain has capacity. This brain is going to stop at some point and it's going to get the information, whichever is the most fresh information. That's what the brain cares about. If it is not fresh, the brain forgets. So that's why you gotta repeat it. You gotta keep it fresh.
Brian Kelly:
As true and everything in life, isn't it? The key to mastery is repetition. Let's take sports. I often go to that metaphor like the best of the best to ever play. Let's say basketball. They got there through repetition. Lots and lots and lots of repetition. There is no difference when it comes to business. If you're practicing a certain vocation, the more you do it and the more experience you gather from it, then the better the results will be for your clients. And then, of course, your business will grow as a result. I want to give a quick shout up to several people are saying high on clinked. We got Hosie Eesa. Thank you for coming on. Hello to you, Mr. Biz. Ken Wentworth, who was a past guest on our show. He is an amazing guy. I love his backstory. Claudia Costa and we have Christopher Roush, my good friend Christopher Roush was just on the phone with them earlier today. Jeffrey, hello. It's I apologize if I'm not pronouncing that properly. And yes, how to get training with shiny Claudia's asking. That's a great question. Thank you for asking, Claudia. Let's answer that right now. What I'd like to Shiny is give you the opportunity to really talk about your academy, Academy of Neuro Shine Technology. How do people get connected with you? How can they start on their path of training with you and become this glowing, shiny person just like you? How you know what would be their first step?
Shiny Unsal:
The first step would be to go to my website, ShinyUnsal.com, I have free content that they can download, they can study it, they can order my book. I have online courses that they can buy very affordable and they can start already studying neuro linguistic programing from my very entertaining and educating online video courses. They can also find it on my website site. And if they want to take it to another level where they really want to mastered a mindset and if they really want to learn how the brain works. What are the five steps that can either make you or break you in terms of your mindset? If you really want to understand how to master your communication, if you want to become someone who can speak from the heart and still confront with respect with other people, when you feel like there is something wrong and you need to really speak up. These are all possible. You can still be your lovely shiny self and stand up for whatever is true for you. And that's why I created my Academy of Neuros Shine technology. So that academy offers in person hands on certifications in neuro linguistic programming and also in terms of their willingness of programming. If you're not using it professionally, you might forget it, right? Like we discussed with Bryant. It requires the petition. And for that reason I created my own methodology, which I named Neuros Shine Technology and Neuros Shine Technology is going to teach you and NLP neuro linguistic programming. As a coach. So you will come out from my trainings both as a licensed certified practitioner of NEWLING, as a programing from the person who created an LP, Dr Richard Brandler. He is going to create the certifications and he's going to literally FedEx them to me. I'm going to put my own signature and I'm going to let you know your certification is here. And at the same time, minor shine technology is also fully approved by International Coach Federation. So for those of you who are not familiar with International Coaching Federation ICF, they are the authority in the field of coaching. You know how coaching industry is not regulated by government, so International Coaching Federation stands up and feels that role. If you really want to become a certified coach at the highest levels in the world, then you really need to go through ICF certification program and to go through ICF certification program. First you need to go through an ICF approved coach training and my trainings my NLP trainings are fully approved by ICF as well. So what it means? If you went to my website ShinyUnsal.com. If you checked out the online courses and the book and the free resources and if you already decided on the LPN coach training page that you want to further your studies, then you want to come get certified. Here is your advantage. I am proud to share with all of you who are watching or listening that I created the one and only neuro linguistic programing certification training from Dr. Richard Bandler in the world that is also approved by ICF. So within seven days you get both certifications, both NLP and you come out as a coach. This is the unique thing I created to remind your shine technology and I'm so proud because otherwise you would be paying whatever you're paying for an LP training, which is somewhere between, you know, four to six thousand dollars and then you would be paying another seven to eight thousand dollars to become a coach, a certified coach at the ICF level, because that is what it is. I combine the two and then I offer to the world at the price of one. I am really proud to be able to do that, and I'm also very proud to combine 10 very different powerful disciplines in the neuro shine technology. So what are they? What do you study when you come to my trainings at the Academy of Nutrition and Technology? Basically, you study and NLP, right? Neuro linguistic programing that changed my life and that changed everybody else. Why is that? I was able to touch and then coaching always advanced coaching strategies that are approved by ICF. You study neuroscience because learning NLP may not be enough. It was not enough for me. I needed to understand the science behind it. That's why I went to UCLA. I studied neuroscience and now I am able to explain all the brain and oldest science behind it and have the mind is so powerful. So apart from there science, you also study hard science. Have you ever heard such a thing? There is something called heart signs. The heart has a science and it's mind blowing. How powerful heart is. For example, the heart sends much more information to the brain. Then the brain does send to the heart. That's very important to know. There is a very big connection between the brain and the heart, and that's what recovery in my trainings. If we also talk about quantum physics, because when I was studying neuroscience, I was also very interested in quantum physics and I realized that, you know, the single the most unique part of us and the single element that we have. We all have is energy. And energy can be broken down to its components. And then at the end, at the bottom, we are all going to find energy. And energy has its own science with quantum physics. There is too many things that you can find in quantum physics. The important part is that how it relates to human behaviors, how it relates to the way you see it, like why do you need to understand quantum physics in order to understand yourself? So those are the things that I cover in my trainings and then I talk about metaphysics and how we can actually think about the things that we are not reasonably seeing and why is that important? And then we talk about also emotional intelligence. I am a proud course, author of emotional intelligence at UCLA Extension. There are five skills that you can score and improve your emotional intelligence. We talk about that because NLP can be used to improve your emotional intelligence. And then we also talk about leadership, like there are leadership skills. Coaching is used to improve your leadership skills. And then we talk about leadership communication strategies and you also talk about. Something called a really, really amazing cosmology, because cosmology is the part where you understand what the universe is all about. OK. We went to the very bottom and then we studied quantum physics and the energy. Right. Why do we have all these energy between ourselves? And how does it relate to us as humans and how does it relate to the universe that we live in? And that's why you also want to understand cosmology. When you understand cosmology, when you put it together with quantum physics. When you put it together, it's metaphysics and hard science and neuroscience. And then you also add emotional intelligence, leadership, communication strategies, NLP and coaching. And lastly, positive psychology. Those are the ten disciplines that are going to empower you. And at the end of the seven day trainings that I teach, you come out as the most empowered, as the most aware, as the highest version of yourself. And then you are set for life. You have all of these skills. You know how to think. You learn how to things. You learn how to think. And then you have the empowerment. And that's what helped me. If I can do it from a little town in Turkey and now living my dreams here in Los Angeles and living my life and creating a business on purpose, changing lives. I'm sure everybody who's watching can do it right, Brian?
Brian Kelly:
Yes,.
Shiny Unsal:
Everybody can do it. I think it's really the mind game, the mindset game. And that's why NeuroShine technology actually aims to empower individuals to combine the power of their mind with the wisdom of their heart so that they can tap into their truth there. Moments of truth that I name as nourishing moments.
Brian Kelly:
Oh, my goodness. I personally have writer's cramp and that's a good thing. So everybody knows. Oh, I don't just preach it. I also do it. Do it.
Shiny Unsal:
Ok. So then let me just give you one more notes to this, because my mind is now reminding me you didn't explain what Neuro Shine moment is. So let me just briefly explain that as well. For everyone who's watching Neuro Shine represents you know, we have aha moments, Brian, you know, you feel like, oh, my God, you know, I never thought about that. So that a ha moment is a neuro shining moment in my terminology. Got it. And the reason I named it as NeuroShine is because your one hundred billion neurons in your beautiful brain, they are exchanging information. And at that specific moment of truth, that realization there is measurable electrical and chemical brain activity that is going on that we can measure. And then we can see that's the electrical part of the neuron activity that I refer as the neuron shine neurons are shining. So it's a neuro shining moment. Makes sense.
Brian Kelly:
Absolute perfect. And I love how it's all integrated and included in not only your name, but your brand. And that's also genius. Going back to your academy, I have never seen anything so comprehensive. And I've met many people in the industry. I know some that run their own academies. There is nothing that comes close to this. And I was getting excited listening to because having been through an NLP myself and going through some advanced trainings that were basically business centric, not just personal development in an NLP, I have dabbled and touched and experienced meta or quantum physics, which was mind blowing by itself. And then I went into metaphysics, emotional intelligence, which is huge, especially for business. You need to know, you have to be aware emotionally of others as well. Leadership skills like that one by itself could by itself be worth whatever you're charging, because exactly when you learn proper leadership skills, you can scale any business to any size you wish cosmology. I mean, that's a new one. I've not as far as integrating it into this type of frame, heart science. I had not heard of that. You know, who was it? Was it Deepak Chopra? I can never say his name. Right.
Shiny Unsal:
Deepak Chopra,.
Brian Kelly:
Thank you. You do that every time, Deepak. You know, basically said that every cell in your being is listening is listening into your mind. They're all interconnected. And so that made total sense when you described the heart science, how your heart signals and more to it than the brain back. And I can only imagine what a breakthrough, as they would call it, and then LP people would have going through your courses. So I have a question about your courses, and that is when they go in order and go through the online material before they attend in person, does is there. Is there any kind of time limit that they have until they come and see you in person that they must or do that to refresh their learning from the online courses? Or how does that work?
Shiny Unsal:
There isn't, actually. Because I understand that everybody has their own time and everybody is there in their own space, in their life. So there is no time limit. They can go order the online courses and then whatever they see on my website, the online courses are mostly about an NLP. So all of these ten disciplines that I mentioned to you all the cosmology, positive psychology, heart science, they are new evidence, the last, you know, four or five years. And I am now teaching and integrating those two my hands on trainings. But the online courses are mostly an IP communication goal, setting effective tools and, you know, assumption busting and things like that. And that's why they can do it on their own pace. And then there is no time limit. They can come and get their training whenever they want.
Brian Kelly:
I love that. And NLP, in my mind. No pun intended, is really the cornerstone, the baseline, the foundation. It's a great place to start. It's a powerful place to start. And I love how you've structured this. We were talking before we came on live, and I was curious. You know, it is almost impossible to do certification training courses, virtually meaning online through Zoom and other things. I've seen other companies that do it. I've not actually witnessed and gone through it, but I can't see how there will be any substate. There's no way to substitute being right there because we're doing physical anchoring touching. That's right. And you have to be very in tune to a person's physiology, you know, their breathing patterns, everything that goes with an NLP that may not be as evident. If you're looking at a screen, you can't hear or feel any one's breath. For instance, if if you get that close, then the the energy is different. Everything's different. So I love how you've structured this, how you start off with an online course for an NLP, which I've taken after doing the physical course with my mentor. OK, I see how this can work. That's really actually pretty brilliant. You can do this. It is best if you have another physical being to do this with. So and I know you know that. And so what's our key? Do you open this academy training, too? Because I know you're all over the place and maybe a calendar of when you're gonna be. Where's that? Is that available on your site?
Shiny Unsal:
Is it available on my site? Yes. And it is actually coming up. There is too much doing the eight here in Los Angeles, California. Let me begin on March twenty eight and we go seven days. But there is a one day break because otherwise too much information. We don't want the brains to get fried. And that's why we have a one day break, too. You know, you brain some space to cool off. March 28, 29, 30, April, first, second, third and fourth. And I understand there is some sort of fear in the public about coronavirus. Oh, my God. Is that a good time? It's always a good time. It's just where the mind goes. Energy flows. That's about the focus. It's about what you do with your attention. And that's actually number one, that the first principle that I teach in my trainings. What you do with your focus, where you pay attention and how you use your brain to create meanings. And that's why I highly, highly recommend to everyone to check out my website and to come meet me and hopefully take the training, join the training and get certified.
Brian Kelly:
Thank you for bringing that whole thing up, because the mind is so powerful that, you know, most people aren't aware of just how powerful it is and NLP. I personally believe it's just giving us a tiny glimpse into its sheer power. But it's a massive, powerful glimpse. And you can you can literally script your own life. I'm not saying day by day, word by word, hour-by-hour or anything like that. But you can script your results and figure out what your results are going to be and you can have that program than you do the work. So someone like Shiny would just guide you through it. It's you know, you're awake all the time. It's not hypnosis and NLP direct. There are hypnosis pieces to it, but you'll find out quickly just how powerful the sciences as I did. I mean, what I'm sure you get this all the time. I was one of those. I was sitting there. I'm very I was very calm. I still am. I'm cautious with what goes into my mind and says, you're going to reprogram remind. I've got flags. Red flags are waving everywhere. And I did back then. And then what really took me over the edge. And this might help other people to then reach out to you Shiny. And that's why I'm bringing it up, is that when they started talking about hypnosis from stage, like, whoa, I just remember that my mom said, be very, very careful that you don't want them to change your belief system in hypnosis to do that. Well, very craftily and very integrity. The speaker told us not just that you cannot change someone's belief system. And they went through examples of those that had tried in the past and failed and made it to the point where you cannot change anyone's belief system through hypnosis because all hypnosis is self hypnosis. Exactly. So your conscious will not allow anything to change unless your value system is in alignment. So that freed me. I cannot tell you the liberation. I said, let's do this. I'm in. Where do I sign up? Let's do an LP. And I went all in. I mean, every advanced course, everything I could do. And I have zero regrets. Looking back, I spent that large amount of money you're talking about. And there way. No, no. Federation, what's it called? The ICF Federation was not a bar code. I went through advanced chart training and included speaking from stage and that was the moneymaker for me. But all of it. Shiny I'm with you. I just I'm trying to help those that might be I understand wondering because there are those that are just uncertain. And when it comes to this, is this a loop? You know, they call it a pandemic. And yeah, I don't want to be. I want to be sensitive to those that are truly does affect. And so far, it seems to be those that are around their eighties and are not in good health already. Those that are less are younger and in good health. It doesn't you know, you'll get sick, you'll feel horrible like the flu and you'll get over it. And so for yours, I mean, I can't imagine. What does your tip. What would an attendance number of people be at a facility that you run these at? What's the max?
Shiny Unsal:
I count them at twenty two. Is Max. That's though there is nothing to worry about. A great number two. And seriously, because I mean it's it's it's the possibilities. Right. You have more possibilities of being fearful of anything else. If you're concerned about your health, you have other possibilities like higher possibilities. So it's just like the media. It's way too much attention right now. That's why we're very, very fearful. It's not completely what's going on. Like literally, generally. So it's really important to be able to, like, come come look at everything from a bigger perspective, like use cosmology at this point, like go to the universe and become the universe and see it from a big picture. Look at the numbers like what's going on? Are people dying from the flu? Are people dying from Corona virus? What are the percentages? This one is like 20 percent coronavirus is like 30 percent real, affecting, you know, 80 years and older. And if you have healthy if you have health and if you have a healthy immune system that you are younger, you're good. Good. How do you take care of yourself? You don't need to worry about it. Just go live your life. Just like don't pay attention to it. It's just where the mind goes. Energy flows.
Brian Kelly:
Yeah. I appreciate you bringing that up. I have a similar. Yeah. And just be smart and be be aware that, you know, your actions could impact someone who is 80 years old or not. And so, you know, go ahead and and always wash your hands. I mean, that's this is good practice anyway, no matter how matter of Corona is out or not. It's just it's just what we're going through right now. And it's unfortunate that it's gotten the media stirred up and gone, causing panic and fear that I think is unwarranted and in greater parts of the story. But let's also be cognizant of those who are susceptible to it. And, you know, at least a play. Yeah. But for the purpose of coming to shiny thing, just go will give me.
Shiny Unsal:
Totally. I would love you to be responsible for your own seizures and everything. And at the same time, what I've been wanting you to see is that it's a lot of media. Whenever the attention is, you know, pulling you away from that, that's what's going on.
Brian Kelly:
I just want you to be aware and just recognize everyone watching and listening that you after you go through shyness, course you can have the same result. Listen to her. Does she sound nervous, scared? Is she hesitant to move forward with her business? Not at all. Not in the least. Because her mind, she has worked with it. She has worked on it in depth. And you could if you listen just a little while ago, you can see in many different areas that make her far head and head and shoulders above most practitioners. I'm going to say all that I've ever met, because in my personal experience, no one has come close to doing this combination of mind work with you. And I can't. I mean, I've not gone through her course. I can just tell this woman that someone you want to be involved with. You want to get in touch with her and have a conversation at the very minimum, go to our site and get her recorded and NLP sessions. That'll do nothing but help you. That's all.
Shiny Unsal:
Fine, thank you. I truly appreciate. I appreciate that. Thank you.
Brian Kelly:
And you know, when you go to our website, there's a video near the bottom and you can see the essence of Shiny. You know, this woman is fun loving, loves life, and she's exuberant and shows it in the moment. She came on camera, you know, about a half hour before we started the show. What did I see? All these big ole smile. And we weren't even like seeing each other at that moment. I could see her. She didn't know that kind of gray. When you first pop in. And I was like, oh, this is gonna be great. I can't wait for here's the thing for everyone. If you're sitting on the fence, if you have those those limited limiting beliefs about mind, work and mindset, all I encourage you to do is take the first step and take action and connect with her. And we'll give you that information in just a moment. Exactly how to do that. And connect with Shiny, you can see the kind of person she is. She's going to answer your questions. There's no hard sell tactics going into it. She's just going to present you the information to give you the opportunity to make the right decision for yourself, which is going to be ultimately. Yeah, I want to take a step forward with this woman because it will only change your life in every way, in positive ways that you could ever imagine. I only know because I've been through one tenth of the training through MLP and it has been an absolute complete and total change of my life as a result. And I was one of the hugest skeptics you could ever see. And so I just want to put that out there for those that might have questions. Hey, reach out to me if you want. I will. I will send you to Shiny. I am not an active practitioner at the moment. I'm not. And even if I was, I think I'd say goatherds anyway because of the time. You know that Neuro Shine technology is pretty, pretty remarkable. It's just. And look, there was this show is not about pitching products, services or anything like that. Never has been. Never will. If if someone comes on and I see that there's somebody who can help immensely, I'm willing to shout it and her from the rooftops. And I've done it in the past. And so the show isn't a commercial for her or her services. It is a way to help you to achieve success both personally and in business. That's what NLP and all of the other nine aspects of her program will help you to do. And I speak from experience of just doing one tenth of it again. And it has been I love life like I never did before Shiny. And when I went through an NLP, I didn't even know how to interact properly with people. I loved people I always had, but I didn't know how to communicate properly. And just that one thing. Building rapport is. I mean I love people. And now I get to express it and have fun with it. In an integrity way. I mean, you know, you ever go up in an elevator and it's dead quiet and there's like 10 people there. I'm not I'm not one that says something first and not not to be out. You know, sometimes a little joke can get people laughing, but it breaks the tension. And for, you know, a three minute ride, we all become friends and they all leave smiling. And, you know, you had some part to do with improving their life.
Shiny Unsal:
That's right. That's the whole point. So to make them smile and to make it a little bit better because you exist.
Brian Kelly:
This young lady, I don't know if I said it earlier, if I repeat, because I'll just do it because repetition is key to mastery has shared the stage with the likes of Gary Chuck with Les Brown with. As she's trained with Tony Robbins. She's. She's been around the block when it comes to business. She is a doer, not just sitting in the crowd. She's been on stage, miked up. And there are pictures and proof of it all over on the Web site that tell it. I should tell you, if nothing else, that she is out there. She is doing this one hundred percent. This is her vocation. She loves to help people. And I bring that up because there are many out there. Yes, it might be their main vocation, but they're not out there like Shiny is not as committed that I've seen and wanted to know if you're out there looking to choose for. You know, to have someone to be that person to help you right now. As it stands, I would point to Shiny and I have not seen her training one bit.
Shiny Unsal:
It's just it's amazing. Like I literally am amazed, like listening to you and how the whole heartedly you are telling me all of those things. I truly appreciate that, Brian, seriously. That's a very, very sweet of you.
Brian Kelly:
Thank you. I think I think it's. And I appreciate you saying that. But it's deserved. You know, you put in an ungodly amount of time and money, I'm certain, for all the ID work that you went through. And then to take it and step out of your comfort zone, which everyone I mean, even the most polished of speakers still has trepidation before going on stage. And that take, you know, fear of speaking in public is number one over fear of death when it come out. That's true. You've done that not time and time again. All the things you put it all together and all of these things that you've. I think it's genius that you put all these together. Quantum physics, heart science, neuroscience, the coaching leaders, all of it. And so I get excited talking about it. I literally am.
Shiny Unsal:
It's only that I mean, this is my second language. As you know, I came here in 2011, so I've been doing it since 2011. So not to mention that I am coming from the corporate world where I used to be an employee. I used to work for somebody else. I had no idea. Nothing. Not not any knowledge about creating a business our or becoming an expert. Forget about that. Doing it back in Turkey. I came to L.A. and I studied everything here from scratch in another language in another country, not knowing anything, not knowing anyone, not knowing where to begin.
Brian Kelly:
So the message there is if she can do it, certainly you can do it. Yeah. Anybody else can do it. Totally. Claudia. Claudia Dennis been remarking and comedy. Thank you, Claudia. I appreciate you. She said feeling great energy from you guys and commenting on past thing you brought up. Absolutely true. She started to ask the question about Corona virus, and right at that moment we addressed it slowly. And that was that was on the heels of your upcoming training going on. And that's in the L.A. area, whereas I'd set a holiday in L.A.. Oh, perfect. Perfect. Yes. I highly recommend you just go. Just just enroll. Just sign up. And again, have that chat with her if you need it. We will walk you through 20 people. That's that's a perfect number. I've been through these trainings myself, and that's like a sweet spot because you, the practitioner, can then spend enough time with each individual. Oh, yeah. If it's if it's too big, there's not enough of you to go around to really get the experience that is warranted. Right. And the beautiful part is, I don't know if you do a training in a similar way, but when I went through it, we would pair up and change clients. And that is the most powerful part of it. Oh, yeah. That you get to bang, you get to be the one in the quote unquote, change chair. And they are the practitioner. And then you switch roles and you become the practitioner. It's it's so amazing sensing exactly how it works.
Shiny Unsal:
I for example, there is just one mindset strike or tip or technique. I share it. I show it with someone and then I put them in pairs and then they work it on each other and then they switch pairs sometimes or three people practice the coach, the client and the coaches. Coach. The Observer. Got it. Observer also gets to observe the coach and the client, and then he or she gives them the feedback. So it's all feedback. It's all learning from each other, different ways of thinking, different ways of doing things and different ways of receiving feedback. So at the end of seven days, you can imagine how deep we go have deep. They connect it. And I am a facilitator who gave the content. And this whole amazing group of people, they are not in love with each other. They don't want to go home.
Brian Kelly:
You're right. It's only that. Yes. And you become lifelong friends. Yeah. When you go through something like that together, you feel like your family when you're done. Yes. It's an end. Not even when you're done, but all the way through it. It's just it's it's a first. It's the greatest thing. It's a great thing. Yeah. And can you imagine going through somebody as fun loving and as so serious at the same time as Shiny? I mean this you get it all here and I can't I can't wait to hear back and I hope you stay in touch Shiny after the show and give some results of how that went. Gosh, Hollywood ought to check my calendar, see if I might drop in unannounced and then join up a flight and he join us. Oh, I'll teach day one for you. I'm kidding. That would be that would be awfully well.
Shiny Unsal:
I forgot to mention something that the the training package that everybody everybody's going to see on my upside eat comes with coaching, include it. This is something that I wish I had when I was taking my IP trainings. Nobody was there until the train was over. And I had so many questions like I like I implemented this. This didn't happen. I am working on this, but I have questions, not what it was around. So I included coaching. So I do mentor coaching after the training is over.
Brian Kelly:
Oh, man. And is that like a monthly thing or.
Shiny Unsal:
It's a monthly take for level one? It's three months for level one. Level two. There are six months of memoir coaching included and the package on this fall.
Brian Kelly:
That is definitely something that is missing from most. I will say that for sure, right? Yeah. No questions. I'm like, OK. I know all these processes, but how do I know when and where and who to apply them on? Yeah. When do I do? What do I do? You know, timeline. When do I do want to give anything away? But you know, when I do mapping across, what do I do anchoring? When do I know what. What's. Yeah. And requires this. And I was always in a question mode like, OK, I've got the tools. I just don't know how to play them. This hammer is that does that camera screw or a nail. How do you know what I mean? I was like I wasn't sure how this all fit. So that would be that's huge.
Shiny Unsal:
That was really, really important because I want to serve. I want people. So really get to know selves. That's what NLP helps me to. I don't know if you are going to agree with me. I got to know myself better. I got to understand all this is how my brain works. I mean, I'm going to ask you guys if you're watching us, if you're listening to us and service question, please. Do you know how your brain works? A simple question, right? It's the number one organ that takes care of us. And how many of us know how it works? How does it work? So it's the most important information that you can know. Because if you know how your brain works now, you will know how everybody else's brain works. And so you can reverse engineer it and then you can use it whenever you need it to your own advantage. Because if you don't know it, then what's gonna happen is that that automatic process is going to become a block for you. It's gonna keep doing everything automatically. And because you don't know it. You have no way to control it. It is controlling you rather than you are controlling it. So it becomes that power game. And that's why I always talk about the power of the mind. There is a power and you can only tap into that power if you know about that power. So the very, very simple. Formula in a way that I can say I have a formula for change in my nourishing technology, and that's very simple change equals awareness multiplied by willingness. And awareness requires for you to know. Awareness requires for you to get to understand how your brain works. If you're aware, then by becoming willing to work on it, you can create the change. But if there is not awareness, multiply it by a lot of willingness. A lot of. That is always going to be zero because awareness of zero, so that is the formula and you can take this formula and you can actually apply it to every single city alive, creating a business, creating a relationship, creating and improving your health. If you want to write a book, if you want to create a song, if you want to go shop, I do whatever. It's the same formula awareness multiplied by willingness. Are you aware? Do you know what you need to do? And if you do, are you willing to do whatever that you know that you like? Maybe you are not willing. So then if there is no willingness, you know a lot of things, but then you don't apply. Because there is not willingness. Guess what? If you know 100 percent what you need to do. But if you multiply it with zero willingness, the result is always going to equal zero. So that's why there is a multiplier in between awareness and willingness. So that is the formula. I want everybody to take this formula to home. Apply. Use it. It's really powerful.
Brian Kelly:
Could not agree more. This is Shiny Unsal. So she is an amazing woman. And listen to what she's saying. And one thing I remember coming out of just general LP training was the amount of confidence that I had was many fold after completing these courses. It just grew. And I don't think it matters how confident you are in yourself when you start, you're going to be more confident and insert the hairs. It's all about certainty in life. Also more certain you are about something. The more apt you are to take action. And when you're confident, you're more certain that things are. It's just it's beautiful how it's all intertwine. And you are saying stuff about how, you know, change equals awareness, times, willingness, then attitudes and things. It's like. We like to say from stage and maybe you say the same thing, you can either let your circumstances drive your attitude and change your attitude, or you can turn that around and have your attitude dictate your circumstances. It's what happens to you. Or we like to reframe that and say for you. For you. It's how you react to that play. It's about being at cause and being oh, it's just my gosh, you know, we could go on all night and I just looked at the clock. Can you believe it? We are three minutes from being done and.
Shiny Unsal:
Goodness, yeah, I just saw it. It's unbelievable. Claudia, it happens when I talk. That's what I can talk for seven, 14 days, 21 days in a row in my training's very, very easy for me.
Brian Kelly:
Oh, yeah. And then it's I'm glad you do, because the value and the results people get is worth every word out of your mouth. I mean, that's why you do what you do. Thank you to Claudia Costa. Jeffrey Pelote, playlets, I hope I know I'm saying that wrong. He was he said synopsis neurons Shiny connections. He was repeating love it. And he also said earlier I had imprinted the words neuro linguistic programing and knew NLP ready smiley face. So thank you, Jeff. Jeffrey, appreciate you coming on. I love all of you from linked in from Facebook, from all over the place that I've come to visit. We're getting near the end and I cannot believe it. I'm actually I'm literally a little bit saddened. Yes. Passed so fast. That's right, Claudia. Amazing. And these are comments coming in through LinkedIn. We had one earlier. That's a hello from Tracy Irvine. Happy Thursday. Thank you, Tracy, for coming on. Want to give you a shout out as well. And here's the thing. I like to end every show Shiny with a special question. OK. And it's a very special question in many ways. It's very it's powerful. It's a powerful question. More importantly, the answers I've gotten are more powerful. It's quite it's a simple quick question. Yet the answers I've gotten so far have been profound, and there's no competition here. So nothing to fret about. But before I'd run into and jump over to that, I did promise something to our viewers. And I want to also reveal a gift from you. But before that, I want to let everyone know exactly how they can win that five nights day at a five star luxury resort in Mexico or a resort of your choosing. And this is all brought to us by PowerTexting.com. And so this is the time where we both give you permission to very temporarily take your gaze and bring out your cell phone, because here is how you enter if you're not already watching on your phone. You want to bring up your texting app and enter the number as if you're gonna text to this person. It's a phone number. It's 6 6 1 5 3 5 1 6 2, 4. And then you look down where you type in the little message tap in that area and just type in one word. It's peak. A and then tap on a little sand icon and you will be entered immediately. And we choose a winner each and every week. You'll be notified via text. We will then ask you the winner for your email address so we can send you the information, be an email and that is it. So text the word peak PEAK to the number 6 6 1 5 3 5 1 6 2 4. Do that now because we're going to come back. And first we're going to ask Shiny this amazing question and then we're going to tell you what she has to offer for all of you. So don't go anywhere. We're far from done, even though we are at the 630 hour. It's OK if we go over a few minutes. Isn't it Shiny? It is. It is absolutely loud stereo. So I wanted to clarify a little more on this this question. Here's the thing. There is no such thing as a wrong answer. It doesn't exist. It's actually the opposite. The only the only correct answer is your answer, because it has a personal edge to it. And it's not deep personal. It's just everyone has a different a different answer. It's just amazing. I love getting. I love what I get to do. I love this. So are you ready?
Shiny Unsal:
Yes. Bring it. Here we go.
Brian Kelly:
Shiny Unsal. How do you. Define success.
Shiny Unsal:
Success is living my life on my own terms. That's it, very simple. If you are able to live your life on your own terms, you are successful. That's my definition. Very simple.
Brian Kelly:
And I love that. Thank you. I was writing down your answer. And here's the thing. Some some get it right away. Something they ponder for a while years was like, bam, I know it. And the cool thing is, no two people have answered it exactly the same way yet. And I can't believe it. I'm approaching. Well, we're getting close to 90 shows at this point. And it's just been amazing to see what people think of success. It's very subjective, you know. And that's a good thing, actually, because success doesn't mean the same thing to everybody. I've learned that at a deep level by asking so many of you and appreciate that. That was that was, like I said, the correct answer because it was yours. Yes. Every life on your own terms, was it similar to others? Maybe some, but it was not identical to any. And the interesting thing I found in this you might find interesting, but I think you'll get it right away Shiny. And that is because you are a successful entrepreneur. And the others I've asked the same question of were also successful people, and not one of them used a certain amount of money as their number one reason first of course. Yeah, you got that. Of course. Now when you're first starting out and you're not rich, you haven't reached the level of success yet that might be forefront on your mind because you need money for your business to survive. So no one's being shamed here. Just know that if you're just starting out and you're thinking, what, Brian, I got to make a buck to get to that level of success. We get it because we've all been there. So it's OK. It's a phase. It's a stage in your maturity level toward success. And when you get closer and closer, you realize that serving people is the number one reason for doing what we do. And when you change your mindset to say that's it, then you make even more money. That's a beautiful thing.
Shiny Unsal:
Yeah, certainly. Certainly. You're definitely right. Because when you understand that, you know, you make a lot of money, you can make a lot of money in so many different ways. But at the end of the day, if you are not putting a big smile on your face, then you're not successful. Let's face it, you are not you are not successful. You have just made a lot of money. It's it's a different definition. It's it's yeah, it's a different way of living. And so my definition of success is that do I get to live my life on my own terms? Do I get to do what I want? And yes, I'm going to go through a lot of struggles. I am going to have heart aches and pains and know they're going to be mine. I'm going to choose that. I'm going to own it. It will be mine. It'll be my decision. Nobody is going to tell me what to do. I am going to choose and I'm going to own it. I will be responsible for it. And that's what I call success.
Brian Kelly:
Yes, it's choice. It's liberation. It's all of. Yeah, I couldn't I couldn't agree more. It's so. Yeah. You live and die by your own choices, not by someone else who's pulling the strings if you're in the corporate world as an example. Yeah. Yeah, I totally get that. And so I wanted to also give you the opportunity to talk about what gift you were going to give to our audience. And there might be a there might be a due date on this. So everyone listen and close. I'm going to do is bring up your Web site here in just a moment so you can help me drive. And go ahead and explain what this wonderful, wonderful gift is that you have in mind for our viewers and list.
Shiny Unsal:
Ok. So, everyone, I know our time is up. I was hoping to get you more content about mindset, about communication, about anything that we talked about, those ten different disciplines. And since, you know, time is limited now, what you can do. You can go to my website shiny unsal dot com s h i ny u n s a l dot com. And when you go you're going to see my photo with my hands on my heart. And right underneath that you are going to see the opt-in section right there with the black background where it says name and email. Please put your name and email and click on submit and you might want to do it today, only for today, because that is the only way I will know that you are coming from Brian Kelly's show. So if you just do it today before the end of the midnight, I am going to go ahead and give you access to one of my online video courses for free. Wow. They are just going to enjoy it. And you're going to crack yourself up because what? That's what I do when I watch myself. It's pretty entertaining. It's pretty fun, but it's what I call edutainment. Right. So it's education with entertaining aspect of it. That's what you're going to do. And so again, it's on my website. Shiny Unsal s h i n y u n s a l dot.com just go on there and put your name and email click submit. And that's how I will give you access to one of my online courses for free that.
Brian Kelly:
I'm going to get um, personally and do that right after we got this call. I just have to let you go.
Shiny Unsal:
It's gonna be for free.
Brian Kelly:
Free or not? I mean, here's the thing with folks. You know, if if you look at any program online or or one that you have to visit in person. Consider the results that you're going to get when looking at any value. Like let's say you say, well, I have this program. Well, how much is it? Oh, I haven't told you anything about it. Well, how much is it? OK, it's 50 grand. Well, that's too much money. Too much money for what? Well, you said it's 50 grand, it's too much money. I don't have it. But what if that 50 grand would result in one million in six months? Would it be worth it then? Oh, yeah. Well, it's all with perspective. And so what I know for a fact is the kind of work that Shiny does is actually worth, well, more than 50 grand. Way more because of the results. And I've got one tenth of the results that she provides. And so all I can say, I have no idea what you charge. It doesn't matter to me. It will just change your life forever. And those around you, because you'll know, they'll know is changing you and they'll react. It's amazing. So, yeah.
Shiny Unsal:
Oh, yeah. Please note on the ones who are who might be teaching. Oh, I am too old. It doesn't work for me. I always want to bring it up. Yes. I've worked with my mother, everyone at the age of 60. She has transformed herself. And now she's 66. Six years later, she is my trainer. I am so proud. He goes and teaches my new or shine technology in my hometown in Turkey. OK, because she definitely experienced that herself. And she was telling me, oh, I'm just too old. It's not for me. It's for young people. You know, you guys the mindset. It's not about that. I promise you. And my mom, if my mom can literally do it occasionally, like on the side and can transform herself after the age of 60, you have no excuses. You have your life, which is precious. And it can be taken away from you tomorrow. We don't know how long we're going to live. But you have today. That's why I also want you to act today. Take action. Life rewards people who take action. So I'm going to just be life. I'm going to reward the ones for the actions that I love that.
Brian Kelly:
And totally agree. And on the flip side, I will also do a testimonial from the younger age. I brought my son to advanced training for an LP with me. He was 16 years old. So, yes, you can be too young to go through this because you have to have a certain level of maturity to get through it and power through it. So make sure if you're bringing. I don't know if you have requirements on that. Shiny about the minimum age. The one I went through, they basically wanted to meet and understand and know this person before they allowed him in. Because you don't want any distractions. You know, hijinx crowd is really that my son happened to be very mature and he went through it. And I'll give you this. He came home. He has an older sister and they were both in the kitchen. My son set up the chairs at an angle. I'm like, is he going to do this? And he set up. So he's the change chair. She was the no, he was the instructor. She was in the change chair. And he was taking her through an NLP process. And I literally walked out the room because I started bawling. I was so happy. Instant. So young. Youth. How old was he? Sixteen. Once you actually started it when he was 15, turned 16 during it was you. I could have been prouder. And it made a lifelong impact on him. And he shared it with someone he loved, his older sister. I was like, wow. So amazing. And these are just little. I mean, I can't imagine how full, how fulfilling for you it has been to have your mom not only into her own life, but now she's changing others. Oh, yeah. And you had a big part in that. And that that's got to be gratifying beyond words.
Shiny Unsal:
Oh, yeah. I am like, I'm done. I'm fulfilled.
Brian Kelly:
Please. I hope you're not done. I have never done that.
Shiny Unsal:
That's how it feels. It feels so fulfilling. It rails so amazing that I get to do this in my lifetime because I couldn't get a chance to do it with my dad. That was that was the point. I couldn't do it with my dad. And it has been my reason, my mission. And that's why I'm just so grateful to my life, dad. I I was able to do it with my mom, and now I get to see her shine.
Brian Kelly:
That's awesome.
Shiny Unsal:
There's just no way she's literally shining success traveling the world with me wherever I like. In November, I was in Birmingham, United Kingdom. And she came with me. I was on the stage, Gary Vaynerchuk and Grant Cardone and Russell Brand. And she's there posing to the cameras with me. And she's just like truly enjoying it. Oh, that would be good. So she's very happy. And I'm just so grateful that I was able to. That joy to my mother. It's just so important to be able to give back to your parents because, you know, obviously I am who I am because of my parents and because my father is no longer in the physical life that we know he's somewhere else. But he also is someone who gave me my life purpose and who made me own the mission to create shiny minds because I saw the power of the mind in the opposite way with my father, because he had the dark mind towards the end of his life. He had a very dark mind. He went through a very big depression, went into alcohol and all that. So we witnessed that. And I saw how. Mind was just so tricky, especially when it is like in a dark way. And that's why I chose my name as Shiny back in 2015 when I became a citizen here in the United States. And it also is an anchor for me. It's an adult terminology. I incurred Shiny as my mission on Earth to create shiny minds and to represent the cosmic the divine light in us.
Brian Kelly:
Man, I'm already fulfilled. This is awesome. And I wanted to make one final comment for anyone that has gone down this path, and you look at other people that have these incredible programs that cost money. And again, I don't know and I'm not asking you to say how much money they can determine that on your website and through communication with you. And it really honestly doesn't matter how much it is. And here's the thing. If Shiny makes money off this and profits from it, do you think that's OK? And my answer to that is not just yes, but resoundingly yes. And I hope she makes a ton of money. And why is that? Because I know someone like Shiny will take that money and scale her business and serve more people and change more lives for the better. And she's said it multiple times already. It's not about the money. It's about the fulfillment she gets from impacting others lives like her mom.
Shiny Unsal:
And it's just I mean, a hundred and fifty other people that I certified as a college and an NLP.
Brian Kelly:
And so let's make that three thousand five hundred. You know, let's go back and word out about Shiny and Sol and her amazing Shiny technology, everything that goes with it. Goodness sakes. And I think I said it wrong. It's a what was the technology shine technology. Thank you. Neoro Shine Technology. Maybe you have another name for another technology and technology. Pretty cool. I mean, wow, this has been a hoot. And I don't want to go. We've been on over 15 minutes and I don't care. We don't have a schedule. We're not on a radio or television network. We can go forever. So another hour or two. You're good with that? Well, out of respect to everyone who came in that knows this is an hour long show. Claudia, you so much. She says, my happiness is the power of my success. Yeah. Couldn't be truer. Thank you for supporting. I hope you entered to win and I hope you are randomly selected, Claudia and everyone else who came on. That's watching. I hope you entered as well. And I hope to be able to reach out to you have the team reach out and let you know about that wonderful prize. And more importantly, I will say this way, more important than a one time vacation. Please take Shiny up on our offer and go to ShinyUnsal.Com and enter your name and e-mail address on that web site. And you have till midnight. So if you're uncertain about exactly how to do it, you'll see it on the video and go back and watch the recording before midnight on the west coast. pesty. So you have till 3:00 a.m. on the East Coast. And so, you know, stay up late if you need to to get through it and make it happen. And so you want to go put on screen one last time ShinyUnsal.com. Just go to that web site. All you have to lose is everything. And what I mean by that is you will never progress forward unless you act and make a change in your own life. And she's offering. Come on, people for free. And you get to get a taste of this magnificent young lady and what she can do for you. On a huge scale. So you can just decide to go to the next level with her after this. And that's the beautiful thing about it. That's what I did. I kept going to the next level and I couldn't wait. What's the next one? Show it to me. And I didn't care. Whatever it costs. I'm going to figure out a way. And, you know, I did. It worked out. And I have zero regrets. So highly recommend you do the same with Shiny because we want our shininess to continue to shine. Are around the globe as fast as possible and to help more lives. So I appreciate you Shiny for coming on spending extra time with us tonight, right? I appreciate all you've there. Watched and have interacted. Claudia says on it. She's gonna be entering. Look for Claudia Costa in your e-mail box. She is on it. I know so many more will. So I'm going to actually shout it out here after it's over to say, hey, you guys. You have to watch this before midnight. It's got happen. It's got to happen. So I appreciate you Shiny what you're doing. Let's touch for sure after this. And on behalf of this amazing young lady Shiny. And so this is Brian Kelly's been another edition of The MIND BODY BUSINESS Show. Until next time, be blessed. We'll see you all again very, very soon. Good night.
Shiny Unsal:
Shining.
Brian Kelly:
Yes.
Announcer:
Thank you for watching and listening. This has been the MIND BODY BUSINESS Show with Brian Kelly.
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Shiny Unsal
Shiny Burcu Unsal is the Award-Winning Creator of Neuro-Shine Technology™, a 40 Under 40 Most Influential Award Recipient, a Licensed NLP Trainer, an ICF Certified Coach, an ICF Accredited Professional Coach Trainer and a seasoned Communication Expert. She is committed to helping people combine the power of their minds with the wisdom of their hearts, to discover their truth for success. She is the Founder of the Academy of Neuro-Shine Technology™, the Author of “YOU ARE A STAR! SHINE!” and a top-rated Professor at UCLA Extension, teaching Leadership Communication Strategies and Emotional Intelligence.
Connect with Shiny:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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