Special Guest Expert - Starr Codd
Special Guest Expert - Starr Codd: Video automatically transcribed by Sonix
Special Guest Expert - Starr Codd: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through and win? That is the question. And this podcast. Will give you Banswers. My name is Brian Kelly. This is the Bind body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body business Show. You will not believe this, but we have a true star joining us tonight. Oh, I cannot wait. And this is a super star. I'm not kidding. Because her name is Star Card. Oh, yes. And she is an amazing, amazing young woman. Very, very successful in business and very astute, very intelligent, integrity based. And I've known her for just a little while now. And so many great qualities bubbled to the top immediately. And these are the kind of people I love, love to share with you. It's not about coming here to watch Brian blab on a show. It's here to watch our guest experts and star card. You are going to fall in love with her immediately for so many different reasons, and I cannot wait to share her with you before we do that. The Mind Body Business Show, it is a show that I had developed with you in mind. That is the business person, the entrepreneur that's looking for that next level up in their business, wherever that may be. And so I bring on highly successful entrepreneurs like Star in an effort to help you to get that next step that you so desperately need. And we're going to talk about many different topics tonight. And I'll guarantee you, you will take away some golden nuggets that you can employ and apply to your business immediately the very next day because of Star, not because of me. And so the mind body business show it is about what I call the three pillars of success, and they are the title of this very show. So mind being mindset. Now, for years I studied and concentrated on only paying attention to successful people and what made them successful.
Brian Kelly:
And these were the three things that kept bubbling up with this ten year study or so, and mind was mindset. They had a very positive, powerful and most importantly, flexible mindset to a person. All the successful individuals that I followed studied. These are mentors of mine that I knew personally. These are authors of books, some of whom I've met, some who've no longer with us that were never around, even when I was born. Lots of different individuals that I've studied and followed over the years and realize they all have this one thing in common mindset. They also have in common body that is literally because they take care of themselves or took care of themselves physically and nutritionally simple. And then business. Business is multi multifaceted. And what it employed was all of these people, all of these successful individuals, all had mastered the various skill sets that are necessary to build a successful, then thriving, then growing business. And these skill sets include things like marketing, sales, team building, systematizing leadership. I could go on for quite some time. And the good news is you're probably sitting there going, How do I master all of these? I only have one lifetime on this planet because mastering takes a long time. And I get that. The good news is if you just master one and it was one of those that I just mentioned just a moment ago, one of those few if you master just one skill set, you can leverage the others. Anyone want to know what that one is? If you do, just go ahead and let me know. I'll wait. I'm kidding. I'm going to tell you. It is the skill set of drum roll leadership. And you might be saying, Brian, I'm a solopreneur. I don't have anybody to lead yet. That's fantastic. Get in the habit of leading yourself as if you were part of your own team. How are you thinking? What is your mindset? Do you have your business mission and purpose down? Do you know what you're doing? Are you solid in your culture? There are so many great things. We could spend a whole show on that by itself, but that is it.
Brian Kelly:
Mind, body business, the three pillars of success. And that is why Star Card is here waiting in the wings. And she's like literally scratching at the monitor saying, Let me in. And I will just in a moment. But before we do that, another incredibly wonderful and common trait of very successful people is that to a person, they are also very avid readers of books and with that, I would like to segway real quickly to a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
There you see it. Reach your peak Library.com. And a real quick word of advice before we move any further. You are going to be getting a lot of resources, maybe some book titles, some URLs and websites. Please do yourself a favor and stay focused on what Starr has to say, because I would hate for you to have that one moment where you took your focus away and you're actually typing in the website and checking it out. When Starr gives you that one golden nugget that could literally change your life for the better forever. I would hate for you to miss that. So it's something I often say from stage, and that is the magic. It happens in the room. So in here it's basically keep your focus on the show, specifically on Starr as she's talking when we bring her on in just a moment. Yeah, I'm teasing you to death on her. I know. I know. It's great. And so Reach your Peak Library.com is a website that had developed with you in mind. Personally, I myself was not an avid reader until about 11 years ago at the age of 47. I know. Give you a second. You're doing the math. I know every one of you are. And that is when I started reading and I started reading voraciously and realized, my gosh, this does literally change your life. It changed mine for the better. And it many books had profound impact on me either. Through business or personally or both. And what I started doing is I said, here I. Through these books, images and descriptions from Amazon directly to my team and said. Add these to this site and make them available for others just to go click that button. It takes you to Amazon and that way you can get a book that has at least been vetted by one other successful person that that gives you greater odds of not wasting your time. Not going to promise it won't because maybe not every book is where you need to be right now, the topics. But I will tell you that all of these that are listed on this website have done just that for me. They have had profound impact on me. And speaking of profound impact, I've had enough blabbing here. You know what it's time to do, don't you? I think you all do. It's time to bring on the star of the hour. I know she's never heard any of this stuff before. I'm the first one to do this. Here we go. Star Scott is coming your way.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league Qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only star card. Woo hoo!
Starr Codd:
Hi, Brian. Thanks so much for having me.
Brian Kelly:
Oh, and ladies and gentlemen, I have to tell you, we I had a cancellation for someone who was supposed to appear tonight instead of Star because they had an issue that literally hospitalized them. And Star was so gracious. Just what was it, two days ago? I asked you if you're available, would you like to appear on my show? And she said yes. And then she got hammered with things to do to get prepared for the show, because that's what my system did. And she did it all. And I just want to commend you publicly to everyone and say this is a woman who is an action taker. There is a reason why she is so successful because she has the habits instilled of a successful person. So I wanted to just give you those props and kudos for everything you've done. And thank you for saving my show for this this night on This Week. I appreciate it.
Starr Codd:
Thank you, Brian.
Brian Kelly:
Well, fantastic. We're going to actually I'm going to introduce Star officially formally and with respect, because she deserves it. Real quick, before we do that, we're going to do a little housekeeping. Others might call it bookkeeping, going to do a few words from our sponsor. And then we'll be right back. So don't go anywhere. Don't go anywhere. Stay right here because Star is going to be coming back real soon. All right. Here we go. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK and Argentina. I mean, it just keeps going on and on and on. Australia, at the end of this show, you will be given the ability to enter to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live the next time. We do not spam, we do not even pitch any products or anything from that notification. It's just simply a way for you to know that we're alive and now you can join us and you can also participate in this incredible, incredible prize. And you do not want to miss this. So come on live. And you do not want to miss a moment because of our incredible guest experts. And we will reveal that at the very end. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down. Carpet bomb Marketing.com.
Brian Kelly:
Then head on over to it after the conclusion of tonight's show. Carpet Bomb marketing Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Peak Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak club.com. All right. Now let's get back to the show. Good Lord. Let's do that already. Who was that? Yammering forever. Let's get on with this. All right. Star Card is a business coach and entrepreneur. She walked away from corporate America after successfully climbing the corporate ladder to start her own business. How many people can you say, you know, that have done that climb the corporate ladder, which every person who is in corporate wants to do, climbed it and then said, I'm out of here. This is inspiring to me. She launched a beauty business and scaled it to over $1 million in sales annually. Let that set in for a minute. Yes, she is very successful. She now helps women turn their passion and expertise into a coaching business so that they can create time and financial freedom in their own lives. You notice there was nothing about money in there. That's what I love about successful individuals like Star. It's what money can help you to achieve. It's more about the time and financial freedom. I call it liberation. With that, ladies and gentlemen, welcome to the show Star Card, officially and formally. How are you doing tonight, Star?
Starr Codd:
Good. Thank you so much again for having me. Super excited to be here.
Brian Kelly:
Yes. And oh, you have no idea. This is phenomenal. And just in the short period of time I've gotten to know you, I'm very intrigued by your accomplishments already and where your journey is taking you and wanted to give you a moment, if you're okay with that, is to give people a little bit of a backstory about how you got to where you are now. I mean, what what drove you? What I'm curious about specifically is what drove you away from corporate after you climb that ladder. What was the defining moment for you that said, That's it, I'm going to go do my own thing?
Starr Codd:
Yeah. So for me. When I would work in corporate, obviously, like I'm looking at these people making money and I'm actually like, Why can't I have this? But just to take it back. When I was in school, when I was in high school, I knew I was interested in business. I was going to be a lawyer or an entrepreneur. So I knew that early on from a very young age. So I went to school for business. But when you go to school and you're going to college, you're like, Well, what kind of business am I going to start? What am I going to do? And so from there, I just continued to, you know, work on getting my degrees and getting, you know, a really great paying job. And I just wasn't fulfilled. I wasn't satisfied. I mean, I even had a flexible job for making six figures. And you would think my stepkids would say, No, star, don't quit your job. Are you crazy? And I'm like, I want to make my own money. And also, I really didn't see that that point that I could go past, you know, where I was at making like 100 and something thousand dollars at the corporate level. Like I felt like, okay, this is as far as I'm going to be able to go. So I wanted my own thing, and I also wanted time, freedom and flexibility to not sit there at work, you know, watching the clock from 830 or 9 to five until you can leave. And I really just wanted to be able to do my own thing.
Brian Kelly:
Can so relate to this in so many ways. I've done my time in corporate as well. That's how I like to say it. And it's interesting, you know, as I'm looking at entrepreneurial things and talking to colleagues about it, excited as heck and they want nothing to do with it. And it just it literally saddened me that this was it for them. This is they're not going anywhere else. All they cared about was punching the clock, going home, cracking open that beer, whatever they did, I don't know. But wow, I was just saddened that because I didn't know about this world until later in my life, I was never availed to entrepreneurship. And then when I saw it, I'm like, that's what's been missing my whole life. I went out of this thing, This is nuts. So I totally relate to a lot of that. And a lot of people might say, Man, you're making six figures. What are you nuts? Like, Yeah, I get it. Because it's not it's money is not the thing that makes people happy or fulfilled. Is it nice to have. Yes, of course it is. Is it scary? Yes, it's scary to go out and be an entrepreneur because you don't know when your next paycheck is coming in. It's not like a corporate job. But guess what? Without people like Star, there would be no corporate jobs. Someone had to have that idea. Someone had to take that risk. So God bless you for doing that and that you're building your empire and bringing others and helping others. And we have several people coming on to say, hello. There's Lori Ann Hood. How are you doing? Lori Ann Hood. She's a frequent viewer of the show and you need me to USPS. Michael Bemis. I don't know if that means. Usps Unique selling. What does that mean, Michael? Maybe I'm missing it. The acronym and then a Facebook user says, Right, Anonymous. I love it. And Crystal Jensen saying hi. All right, we've got them flying in here. Everyone's joining. Thank you so much for coming on, Crystal and participating, engaging. We love that. And we'll definitely open it up for questions from the audience, too, as we go through. And if you think of one, throw it in the comments. We'll get to it. Time permitting definitely will give that a shot. And so I love that background and that reasoning. And then so when you actually made the leap, how scary was that to you?
Starr Codd:
You know, I've been thinking about it for a while. And like I said, you know, the first phase is what type of business are you going to start? What is it going to take? What exactly are you going to be doing? And for me, I had originally started a business which was a durable medical equipment business, and it took like a full year to get accreditation paying staff, paying for the lease. And by that time a year had gone by. I said, you know, let's close the business because, you know, I'm working full time. I'm investing my money and just literally sitting there waiting for this to happen. So then it was like, okay, I've got to start something that I can, you know, get off the ground really quickly. And that's when I decided that I was going to start this beauty product business, and I decided that. I needed a location, I needed to source my products. And also I was pregnant. I should probably backtrack a little bit, too. So I had a baby and that was another reason that I wanted to. That's what kind of pushed me to make it happen sooner. I had this baby. I wanted to be able to be around him. Unfortunately, I did have to put him in childcare a little bit sooner than I thought. But basically when he was about one, I he became a hip baby with me. I call him a hip baby, so I would, you know, run my business, take him with me as I built this business. And then I put him in daycare when he was about two.
Brian Kelly:
That's that's a lot to deal with for sure. I mean, my God. Yeah. To do it without a baby is hard enough then to add that, Um. Wow.
Starr Codd:
But that was my motivation though. It's like, okay, now is the time, right? Because there's always like, I feel like a lot of women that do have great jobs, they want to start a business, or it might be like a side hustle for them, but they never fully pull that trigger. And that was the motivation for me to like, okay, let's make this happen.
Brian Kelly:
And how many times have you heard it? It's very important to have that. Why that? One reason. And for you, it was your son. For me, it's my wife and for everybody. It's individual choice. But it needs to be something very, very strong. And you obviously found that, obviously, because look where you are now and where you came from. And what did you find going through corporate that you learned some things you could carry forward into your business? And also, did you find things you want to never incorporate into your business as the result of being a corporate employee?
Starr Codd:
Yeah, absolutely. I mean, I take it back to my education as well. There's a lot of entrepreneurs who say you don't need a degree to start a business, and that is very, very true. So I'm not saying go out there and get a degree, but I credit a lot of my education and my work based experience. And even just going through the process of of working full time while getting my degree and then going and climbing the ladder, All of those experiences have helped me to be a successful entrepreneur, to see certain things that I could do in my business, to be able to simply run reports and be able to audit contracts. I gained that experience in corporate America. So absolutely.
Brian Kelly:
Yeah, same here. I would witness leadership styles and you know, of those who were the bosses or the managers and things. And I would just mentally note, okay, I don't like that one. I don't like the way they handle it. I don't mean I don't like that person. I don't like the way they handled that one situation. I like that one and started mentally accumulating all that. So like, well, now that I own my own business, I don't want anyone to ever look at me and go, I don't like that one. And it's okay if they say that. Because if you're if you're taking your business forward, not everybody's going to like you. But but it's important to know the things that work and those that that rub people the wrong way. You want your company and your people to be as happy and productive as possible. And so, so many lessons. So for everyone watching and listening that might still be in a corporate position, know there's hope and that you can utilize much, much of your experience going forward that you may not even know that will be that valuable going forward. Yeah. Oh, here's a great question right off the bat. Tara Washington. Here we go. So this would be to you, star, if fear was something you encountered in the beginning, how did you push past those moments?
Starr Codd:
That's a really good question. Um. You know, I was fearful at times, but I also am more of a risk taker, so to speak. And from a young age and I'd like to tell this story, too. You know, when I was very when I was a late teen to young adult, I always felt like whatever I wanted, I could have. Right. And I didn't know about the secret or anything like that. But I just always had that belief system. And now as I'm older, I take myself back to that person. When you were younger, you were already there, so remember to stay in that place. But there is going to be the fear of like, okay, I'm walking away from corporate America. Do I have enough savings? Do I have, you know, is my household going to be supportive or my spouse and these things? So I think you have to know that this is what you want in order for you to push past those fears and actually take action. So many people will sit there. And I did the same thing. I will say with coaching, when I started my coaching business, I got into the online space. I was playing a little bit around with affiliate marketing, but again, like I was playing with it because I had my other core business, Yeah, and I saw coaches and I was like, What is this coaching thing about? These ladies are over here saying they're making all this money? And I say for about a solid 6 to 8 months, like I would not pull the trigger and start my coaching business because I had fears around, Can I coach? How do I coach? How do we even start a coaching business? Do you need certifications? And so yeah, those fears do exist. But honestly, as soon as I made that decision that, okay, I'm going to do coaching, I started building my audience. I took a course just to a very quick course to figure out how to structure my coaching business and move forward. So you basically have to take action despite those fears.
Brian Kelly:
That is so true. I mean, you know, we were talking earlier that we have those moments where you're going to say something that's really compelling. This is one of those so you know what's going to happen. Oh, yes. Smart bombs. Bombs of knowledge. Bombs of wisdom. That is starcourt. That is definitely true. And that is you got to take action. And I heard this great saying, and I can't. I wish I remember who it was so I can attribute to them. But they said you need to become comfortable with becoming uncomfortable. And it's so true. If you're in your comfort zone, that means you're most likely not moving forward and you might likely be moving backward to be honest. And so it's very important to keep taking action even in spite of those fears. And that's truly what makes one person far more successful than another. And yeah, it is. It does cause trepidation. There is hesitation resistance. But once you learn and you you said one of the best things in there, and that is you took a course, you got knowledge, you went and took care of that one fear and said, well, this is okay. I've got at least one idea of how to structure it. It's better than what I had before, which was none. And now I can take that step and so do what you can. I'm telling everybody out there to do what you can to make it to that next step. You don't need to complete the entire business in one sitting, but prioritize, lay it out and say, What am I going to do first and move on. Most important part is like Starr did she just she she got connections, she learned, and then she just she shot. She fired and she went after it. And that's it. I mean, that's the way to do it. I don't know how else to tell people it's action taking. That is the number one thing. We got another comment flying in. Yeah, yeah, yeah. I think she just answered that. Sarah King says that's that's true. Fear may be may be there but you you can still take action even with a fear.
Brian Kelly:
Yes. That was a statement, not a question. Thank you, Saran. Sorry I got the name wrong. Sarin. I don't know if I'm seeing these right. I'm not used to these sarin. King Thank you. Excuse me. Okay. So shifting gears just a little bit on opening. We're talking about books and reading books. And I have a feeling I know the answer to this because just talking to you earlier, you seem very astute and well versed, very knowledgeable. But would you consider yourself to be an avid reader? And if so, are you reading 1 or 2? Some read more than one at a time. I can't do that. But are you are you reading something right now that's really intriguing you that you'd like to share?
Starr Codd:
So I, I actually listen to audios. Okay. I want to be very honest. I, I don't specifically read. It does make me get very drowsy, but I am constantly absorbing information. So I am constantly consuming books on Audible. I probably have more than most people do and I do actually hop around from them. There's not one specifically that I'm into right now that I can say off the top of my head that I'm reading, because I do tend to bounce back and forth if I'm if I feel like I want to hear motivation around making money, I'll jump into an audio on that topic.
Brian Kelly:
Very good. Very good. I'm the same way. Audible and same reasons. I would get sleepy. I couldn't do it. My eyes would fatigue and thank God for Audible. That didn't come till, well, almost about 11 years ago, maybe a little longer than that. But that's how it all started. I had a mentor walking around. I was staying at his place. We were there for a weekend, working on a lot of great stuff together and in the mornings walk around with these headphones on and he kind of looks at me and said, Hey, what are you listening to? He goes, Oh, it's an audible. I said, What's that? I'm listening to a book. Said, What you're listening to. I got to try this. And wow, that was it. I got Yeah. I got credits coming every month into Audible to purchase books. It's awesome. I love it. So every time, every time I'm in the car, it's audible and it's like, what do they call that? Something on wheels. University on wheels? Yes. Bridge. Come. Cabanas, Cabanas, Cabanas, Cabanas. I wish I could get these right. So thank you for that. She's putting up. Oh, for those of you listening, there was a fire 100% and a heart emojis. Thank you for that. That was for Star. Yes. And so you've had a beauty salon. Obviously. You've had employees that worked for you. And I always say worked with me. How much do you would you put in the in the truth of the fact that having good employees is a crucial part of a success of a business? Is it how big of a of a percentage or a priority is that for you? And what part did that play for your business?
Starr Codd:
99%. So I depend heavily on team for all of my businesses. I always have. I know that a lot of people feel like make your money and grow your business and then bring team members in. I brought team members in from the start, so I've had success on Etsy. I've had team members, I've made six figures there. I have, you know, the brick and mortar hair companies. I had staff there. I actually opened lash salons. I was not a lash licensed lash artist or esthetician. I literally hired Estheticians. And even in my coaching business I have team and support. So first of all, in order for you to scale your one person, so yes, you can grow, but there's only so far that you're going to be able to do. There's only so much that you can do on a daily basis. Even for me, when I had, you know, multiple locations, I can only be in one place at one time. And remember, for me, entrepreneurship is about time freedom. I am not going to sit in the retail location for eight hours or 9 hours or 12 hours or whatever the hours are. I'm going to have a team there. I'm going to have cameras at home. I'm going to have my phone on standby. And so I was able to really build a lifestyle that supported me and being able to be with my kids and, you know, pick them up from school as I wanted to and, you know, go into the shops and manage them. So, yeah, it's so important. And I think the other question was good team members. So yeah, you know, I have had extremely bad experiences with employees to the point where and I do tell my story to my audience because it's very important, right? I've had embezzlement in the company and and different things like that have occurred to me. So these things can happen. And all I could do at the time was like, really learn from it, tighten up ship and fix whatever issues are happening in the business and learn from those. So yeah, sometimes you know, you are going to get, you know, not the most amazing team members, so it's just best to really take your time through the interview process and really bring the right people on. And also, like training is also very, very important when running your business and really putting in the time to train your staff and make sure that they're delivering the type of customer service or client experience that you would personally deliver yourself a new.
Brian Kelly:
You are an amazing young woman, but boy, oh boy, this is phenomenal. I just reread The E-Myth Revisited by Michael Gerber for the second time and he talks about a lot of what you've just hit on, which were, you know, training. That's part of your systems, you know, making sure that things are repeatable, that someone who comes in new off the street, if they can follow directions, they can run, they can be an employee in your business. It's that simple. When you get it to that point, it looks like you did that and learn from things that don't go right. And guess what? Everyone out there I know because I used to be that person. I'm going to wait till everything is just perfect before I start or embark or do anything new. That's a recipe for failure because the only time you're going to succeed is just to just to, you know, jump and then worry about opening the parachute on the way down and it will open and you'll be fine. You might hit a rock here or there on the side, but that's where you learn. You say, well, I'll jump in a different area next time or I'll jump farther out. But you learn and then you adjust. And you said that very thing. You said you learn from those, you know, when you had those bad employees. When you do and the pain will drive how how deeply you will learn and never to do that again. Yeah. And so yeah, yeah. I've put together a comprehensive I pre-frame the bejeebers out of people that before they come on to work with me and that is to make sure they understand expectations are set. Like if you can't, if you don't agree with these expectations, we're not a fit and I'm fine. That's cool. Everyone's different. I'm not here to be a taskmaster. It's like, look, I need somebody who's who's going to abide by these pre framed ideas and values and everything. And if it's not a fit, it's not a fit. That's okay. But yeah, it a bad hire can cost you a lot. As, you know, star a lot of money. You had embezzlement, my God, anguish when you maybe have a clash and that no one wants that. But it does happen. It's life. And you can't hide from the fact that bad things are going to happen, Negative things are going to happen in your business. But the beautiful thing is you learn from it. And that's what's. Successful. She chose she had the attitude of I can choose to just say woe is me, or I can choose to learn from that and determine how not to let that happen again. Is that is that a pretty good summary?
Starr Codd:
Definitely.
Brian Kelly:
Cool. Yeah, you are. You're amazing. Thanks. And we met by chance. This is awesome. You know, And the reason why did we meet Star? You were doing something. We don't have to be specific about where we were, who we were talking to. Why were you there with me? And we weren't there to. We didn't come together, but we joined. And I met you for the first time. What was that, two days ago? Yeah. We ever met. What were you doing and why?
Starr Codd:
I guess you could say the persistence in being able to scale an aspect of my business. Would that be fair? Yes.
Brian Kelly:
And it was a part of the learning process.
Starr Codd:
Yes. I'm always learning.
Brian Kelly:
So there you go. It's everyone listening. That is another key ingredient to success. Bonita Stokes Walker says, Hi star, they're coming in everywhere. It's awesome. And then don't know if you know Ebony. Nicole James. She says, Oh my gosh. Oh my gosh, you guys did it. I don't know what we did, but okay. Or maybe it was you in your group. Um, and Sarah and King says, I love both reading physical books and listening to Audible's Yeah. Um, I've read on a rare occasion because they don't come in audible. I'm like, No, that's right. Note to all authors out there, create an audible version two There are so many times I look and it's like, Oh, there's no audible. I'm not going to do it. I just I don't have the discipline or the time. I'm not going to sit on the couch and read. I'm going to do it in my car while I'm doing nothing else and I've got the time. It's about efficiency. Um, so now you have tasted corporate and you've tasted entrepreneurship, you have tasted brick and mortar, you've tasted online and now coaching. Going through all that, you've got a lot of background experience, more than most, having tasted all say tasted. I don't know why, but. What? What would you say? Now, being where you are now, what is the number one favorite aspect of being an entrepreneur? Looking back at everything you've been through.
Starr Codd:
Oh, my goodness. For me, it's the creativity. So the starting of each business has been so exciting for me. I you know, of course we're here for time freedom. But when I started a business, I go all in. I mean, I will stay up until 2 or 3 in the morning, but I'm super excited about it. And it's by choice. It's not because I have to be working these hours and I love developing and branding and, you know, marketing and and just figuring out just the whole process of that specific business. So I guess you could say bringing businesses to market.
Brian Kelly:
Yeah. And I see it and I feel it. The joy. Because that's why we. That's okay. I want to ask you this question because there's been debate around this about, you know, you have some gurus that get up there and say, well, you got to find something you're passionate about and make it into a business or you need to get into a business that you are passionate about either way. And then some will say that has nothing to do with it. You just need to find something that the market there's a market for and make money doing it. What is your philosophy on that? That whole line of passion versus not?
Starr Codd:
You know, I was talking to my husband the other day and I mean, I think you do have to have some level of passion or interest in the business. But one thing that we we came to a conclusion on is like starting a specific business at the right time with the right product and the right service to the presenting it to the right market is so crucial and it's been so valuable to my success. So that doesn't mean that I specifically love hair extensions. I've never worn extensions until I started my company and I think I've only worn them like three times. So yeah, at the time I was younger and I did enjoy beauty, so it was something I was interested in. But was I super passionate about hair? No, not specifically, but it was still within the realm of something that I enjoyed. And then I did get to dive into like the packaging and that sort of thing. So, um, yeah.
Brian Kelly:
Yeah. So there were very specific things of building the business that you thoroughly enjoyed or you wouldn't be up till two in the morning working on them. Yeah. And, and I can relate to that too. And you know, some people are like, what do you do for fun? I was like, what do you mean I'm doing it? I'm doing it. This is what I do for fun. Why don't you go golfing? Because that takes four hours and that's a waste of time for me. Now, I've done it many times and like, I just don't it doesn't draw me anymore. I don't feel the need to go out. And it's fun. It's nice to get out, but it's every, every everything is different for every one. Oh, we have Sonya Rickett Stinson, high star in Chicago. Dr. Sonya.
Starr Codd:
Nice. I want to add to that statement, though, just to kind of like fine tune my answer. So I think it's important that you're picking a business, a product or a niche that can actually make money. And sometimes what we're super passionate about may not be something that people are going to buy or that you can make money from. So again, working on a business that you can make profitable and then using those proceeds after you've created a lifestyle for yourself and your family, you can go back and do some of the philanthropic work that you might want to do. So I did want to kind of clarify that also.
Brian Kelly:
Very wise there as well. Yeah, I always say, you know, so many people, we all have, how many great ideas have we all had? And then, oh my God, people eat this up. But then the next question you got to ask yourself is or will they, you know, will they really eat it up? And the only way to find out is to test it and test it and ensure people want it before you build an entire business around it. I've seen that happen. I've done it myself and I'm like, Wow, nobody wants this. And I thought it was the greatest thing since sliced bread. Well, I is only one person. And so you got to make sure there's enough people out there that want or need your product or service before you even invest all that time and money, even if there's no money involved. It's a lot of time. A lot of time. And so, yes. All right. We have another Facebook user saying hi star. So a Facebook user says hi to you. Hi. I don't know. I've seen this happen a few times. I don't know why it does that. But thank you, whoever you are, for coming on and engaging, you can drop your name in there if you want. I don't know if you know who you are because it probably doesn't say Facebook user to you. It's funny when this happens. Um. Oh, one of my absolute favorites. But before I go to that. Oh goodness. You know what? I've gotten so curious now because you've gone through corporate to brick and mortar to now coaching and I'm curious about a few things, and I was hoping you would be open to sharing what it is that business is like. Who who is your target market, your avatar, as we like to say, your your focused individual that you are looking to help and have helped. And um, and then what is the service like? What kinds of things do you do and what do you target and what do you help people with? Is it business related? Is it personal, Is it both that kind of thing as far as coaching goes? And then third and finally, I know there's a lot. Third and finally is if you have a success story or two you'd like to share with all of us, we'd love to hear that as well.
Starr Codd:
Yes, absolutely. So currently I primarily serve women coaches. I do serve other entrepreneurs depending on their business more so service based. So I help coaches to be able to come into the online space and organically grow their business. So we are building their online presence. I focus on helping them build a Facebook community so that they have a lead generation strategy that's on steroids, bringing in leads on a daily or weekly basis. So for me, remember when I told you my story about how it was stuck for 6 to 8 weeks? I'm sorry, months on whether I wanted. To start coaching. When I pull the trigger, I name my Facebook community and I started growing that group for two months while I took that course. So the first month as a coach and that Yeah for two months. Remember, I'm studying and I am making connections and I am growing the group. But when I put my offers out, it was a ten k month. I think it was like 11, if I'm not mistaken. So I do the same with my clients. I want them to understand how to come online, be present, communicate their messaging, leverage Facebook communities as their way of audience building and growing their email list. We build out offers that are attractive. And again, you know, I enjoy packaging and branding and making things look really nice. And from there, you know, we're teaching marketing and sales. I teach marketing and sales, and I help them to effectively enroll clients, premium clients into their business. So yes, I have tons of stories of helping women succeed, which is so, so amazing. I have women who've been able to grow their Facebook groups anywhere from one to over 10,000 members. I have clients who have had ten, 20, 30 K months brand new to the business. Specifically, I have a client who was she was, I want to say, maybe doing some sort of business coaching and she wanted to completely change her niche. She didn't know if it was going to be possible. So I said absolutely it is. And we created her Facebook community and with under 2000 members, she had I want to say her first month was about ten K and the second month was now.
Starr Codd:
Mind you, we worked together for eight weeks before. This though was a 20 k month for her. I have another client who also similarly was doing a different type of niche in the health and wellness space and she wanted to switch gears into business and she had a lot of mindset issues around that and resistance. And so I helped her work through that process of understanding that this is something that she could do so long as she had the desire within her to want to do the business coaching and she has just taken off, her community has grown, she has high ticket premium clients. And so, yeah, I have so many clients that have some really, really fun results and and I have clients who just, you know, have gotten their first client, too. And that's so fun. Right?
Brian Kelly:
Oh, goodness. All of it. And I love how your your passion shines through the second you said, oh, I have tons of stories. And the smile got huge. And that means you are very happy and proud of helping other people. That's what I'm feeling from you, is you're enjoying the fact that you had something to do with another individual success. And that's what truly is, I think at the essence of most of entrepreneurs is that we love to help others and serve others and see them succeed and to do anything else too, that would be falling short. I mean, do you do you have that kind of feeling as well?
Starr Codd:
You know, I think that when I'm feeling down in business, it's because I'm not able to support someone or they didn't get the results that I expected them to get in it. It's not necessarily my fault. Right? They may not be putting in the work, but I would say that that would probably be the downside of like my emotional state in this type of business and working with humans versus, you know, a product based business. But it lights me up to see women succeed. And one of the things that I always talk about is that, you know, yes, I do have support. I do have a husband who's super, massively supportive, but anything can happen, right? And because of like where I've come from in my childhood and my roots and my background and how I grew up, like I want women to have financial freedom and independence and never have to say that they have to depend on their spouse, a parent or even a job. Like I want them to be able to understand that they can make their own income. And I know one of my mentors was like, Star. Not everybody has the ability to just come into the online space and just make money. But you do. And my thing is, yes, we all do.
Brian Kelly:
Um. Man, this is amazing. And you have a couple of people checking in new ones. Luna Rossa says yes. Star is amazing as a coach. I mean, we didn't pay anybody to come on here and say these wonderful glowing things. At least I didn't. And I know you didn't either. And then Weiner or Weiner, Crumbly, says yes. Star is an amazing coach and so knowledgeable. So you have actual people who've gotten results from you as well. Oh, my gosh. Another Facebook user saying hi. For those of you listening before I forget. So the website to connect with her is Star Codcomm and it's star RR Double star because she is our double aka she's a double star cod cod.com. So there's two letters at the end of each star star RR dot not dot Come on Brian star rr c o d d.com. I think I have COPD or something anyway. So what is that? I'm all over the place. So fantastic. Oh here's here's another great one. My goodness. So Stephanie Andre says I just started working with Star and I'm glad I took the leap and thank you for putting your name in there. Came up with Facebook.
Starr Codd:
Thank you.
Brian Kelly:
Yeah. And you know, I can only imagine how blessed every person is who is come across like like yours truly. I mean, I am so glad we met at this. I mean, complete happenstance that it happened. It was awesome. And there was just something, something very special in you and you were talking in the group and I thought, wow, this this woman is you're far more, um, I don't know. You're far more brilliant and amazing, I think. And I think we all are the same way. We are all less complimentary of ourselves than other see and us. And that was also an endearing attribute of you. It's like you were. You were not all about yourself. You weren't egocentric. You're very humble. That's the word I'm looking for. Very humble, but very accomplished and also very successful. And there's a reason for all of that. And that's because you work your butt off. There's no way it didn't happen by not working. And I always like to make that point for people watching. Well, it's just easy. It looks easy for them. It's like it took her ten years to be an overnight success. So, you know, just saying so not like that's a new one. Um, so my gosh, I got to look at the time. We're doing great. Oh, this is fantastic. Yes. One of my favorite all time questions. I love it because I love the M word and it's called marketing. Marketing is the lifeblood of every business. And what I find so astonishing to this day is when companies are feeling the pinch. The first department they go after to cut is the very thing that's feeding them the blood to keep their business going. And it's the marketing department. I'm like, They're done. That was that was a numskull move. But for you, you've been through this now on the corporate side, now going through brick and mortar and online and coaching. And have you found that what works back when you started, say, the brick and mortar is is still working identically the way it did then today? Or have you had to change your marketing strategies over time? That would be the first part of the question.
Starr Codd:
So we know that, you know, technology is always advancing. So of course we're going to change some of what we're doing in business. But my my hair company, I literally grew that what I call more of a grassroots effort locally in Southern California. And so I would go to events where I knew my avatar would be at okay, physically go there passing out fliers. I would hire people to pass out fliers. I've done radio, I've done breast cancer awareness events where we donated proceeds to specific organizations, any type of outdoor event where they would be at, we would rent booths and we would be there. I connected with local salons. I ran ads on Facebook. I ran ads on radio. So literally anything that you can do to scream your business from the rooftops you should be doing. And so similarly in the online space, again, like I talk about Facebook groups, right? I'm bringing a community of people together who are my ideal avatar and the fastest way that I can do that possible. So, you know, I feel like all of the efforts combined are very important because these things are compounding. You're continuously getting people to see you. People have to see things multiple times in multiple ways to make that decision to purchase from you, whether it be a product or a service. So just, you know, being here, right, I'm getting exposure even Yeah.
Brian Kelly:
Don't know the numbers correct. But I've heard multiple times that it takes an average of seven impressions before someone will actually buy, meaning seven times that they've seen or heard about your product or service. And I just thought about the other day because I've been watching this one that's been it's got my. And I'm like and I know I'm going to end up getting this. I just know, you know, And if it keeps coming in front of my face, I'll get it because I know it's going to keep coming. And of course I did. But retargeting Yeah and it's, it's fantastic though, because it, it was something I wanted and needed and truly desired. Oh my goodness. They keep coming in. You have such a great following, Tara. Washington says Star is a blessing. Oh, she puts some star emoji at the end. That was really cool. Uh, let's see. We've got star builds relationships based on conversations and encourages individuals at all phases of of their journey of the journey to their goal. Fantastic. And Stevie, Stevie, Stevie. Stevie says hello with a hand wave. Yeah, they're just coming in left and right. So I'm just going to tell everyone watching this either live or listening to this after the fact of a recording that we have the real deal here. Star is not just a person that says, I think being an entrepreneur is a good thing for you. She is a product of the product and she's put in the time. She's put in the sweat and tears. I usually don't put the blood part in there because that probably didn't happen. Hopefully it didn't, but it may feel like it. But yes. Oh my gosh, there's even. Oh, here we go. My goodness. Stevie says rock star is dynamic. Oh, yes. There they come even more. And Angel or Angel? Uh, I'm not even going to attempt last name, but she's the best coach any new business owner needs. Oh, my God. They're just flying. Bonita Stokes. Walker. Yes. Star is the real deal. So we'll just make the rest of the show all about.
Starr Codd:
Making me blush. I mean, I enjoy supporting women. I truly do. I'm very passionate about that. And I think it shows.
Brian Kelly:
Yeah, it's the true measure of all of that is the results. And we're seeing objective evidence of that all night tonight. So that is phenomenal. You are you are such a treat star. There are many that there's this thing called fake it till you make it. And I'm not saying people are faking it, but they might be putting off that they're doing better than they truly are. You know, we were all honest. Most people are struggling even though they put up on Facebook. You know, they're they're driving a Lambo, but they rented it for a day or, you know, stuff like that where I just don't that doesn't do anything for me to to do stuff like that. But there are those that are doing that to try to gain influence or status higher than where they're at now. Just just put your put your nose down and work put in the work. And what I would say for everyone and I'm going to even open it up to the guys if you're okay, Star is reach out to Star. She's figured it out. She's figured something out that not many people are doing. And I have a feeling it's primarily due to the fact that she is causing her clients to focus on either one or very few tasks in the beginning, and that will help them to build their following on Facebook. And then from there and then all the messaging and stuff that goes with it. And it sounds I mean, you said that one worked with you for eight weeks. So that tells me that and that should tell everybody, Guess what? There's work involved. You need to put in some effort. If you're not ready to work, then don't even bother. But if you are, Star is your person, go to her. Get your business lifted off the ground or take it to the next level if it's already up and running. Because Star's done this, she's done this. She's developed over $1 million business annual revenue. So come on, come on. That's the other thing is if you're looking for a mentor, if you're looking for anyone to help teach you, you want to get somebody who has already achieved those results. And that's where Star comes in. So there's no more guessing. You don't need to guess. She looked mean. Look at her and listen to her. She is an amazing, wonderful person, Easy to get along with. And I'll bet she's also, though, the type that will get in your ear and give you the truth so that you can get to the next step. If you're doing something that's not down the right path, that she's smiling ear to ear right now. So she's probably got that toughness built in being a mom and all that. That's a perfect attribute. I love it.
Starr Codd:
Yes. Oh.
Brian Kelly:
Oh, goodness. It just keeps going. Linda Houston, she says, I love watching Star when she pops on. She is definitely a breath of fresh air. Yes. So positive and uplifting. Oh, so agree. Oh, yeah, yeah. Elba Cologne. Another different name. You guys. You guys and gals are awesome. Mostly gals. She helped me build my Facebook group and then, oh, here we go. Luna Rossa says if you are not ready to do the work, do not even bother. Oh, so true. In any phase, in any kind of business, no matter who you're with. Um. Yeah. So for me, that's why I think passion is an important ingredient. Because if you don't like what you're doing and you're working till 2 or 3 in the morning, oh, forget it. It's not going to last long. And so that tells me you love what you do. Star And it might be micro pieces of it or the whole thing is a picture or all of it together. But as long as you're doing something that you truly enjoy, you can have a very long and successful business, in my humble opinion. Oh, my goodness. Oh, no, no. The time. So we do have a couple of gifts to give away. We're not there yet, but I promised everyone who stayed on live till the end. And we've got a good number tonight. Thanks to Star, she is literally a star mean because that's that's mean Come on your name that you have to be so we're going to give away that five night vacation stay at a five star luxury resort here in just a moment. And also a little birdie told me that there's some incredible person might also have a gift for everyone here tonight. So don't go anywhere. We're almost there, but we're not quite. I like to end every show with one very profound question star. I do this every show and it's amazing. It's powerful. It's profound. And you're going to crush it. You're going to love it, and so will everyone else. Before we do that, though, I did promise everyone who stayed on here live until the end.
Brian Kelly:
Yeah, I got to put that on the screen because that made me laugh. Stevie says Yeah for the gifts. And Sheila Evans-Brown. Says, yes, she is a star. Wow. Linda Houston star lives passion and her beautiful smile lights up a room. Yes. And Bonita Stokes Walker says, Nice. I can't keep up with you. Thank you. Thank you. Keep them coming. Don't. No! Stop, stop, stop. And so what we want to do is give everyone the opportunity. So I'm going to put up a web address on the screen, and I will just implore upon all of you to please just write it down. Like I said in the beginning, write it down. When the show is over, you can enter to win. We will still have team members monitoring, looking for the entries, and then we will choose a winner later on after the show is over. So don't sweat it. You have plenty of time. So I'd say give it 5 or 10 minutes after the show is over. Be done in that time. But here it is. I'll put it up on the screen and stay with us, because I'm not going to put this up very long. But we're going to come back with Star in just a second. So here's where you go. Write this down report. I am forward slash vacation. You know, I'm feeling good. We get enough entries. I may give away more than one report. Forward slash vacation. What do you think, Star? How about the magical number three? I love it. Yeah. I mean.
Starr Codd:
Yes, I would love for the ladies to win.
Brian Kelly:
I'd love to reward action. And you have it's obviously an extension of your teaching. All of these women are commenting. That is that is a sign of action takers, because not everybody comments not not everybody participates and plays full out. You have ingrained that in them. So, I mean, everything about this is I'm getting goosebumps. You are amazing. Amazing. Beyond amazing. And that's that one. We do have another one this a little birdie and I'm not trying to infer that star is a little birdie, but she is an amazing person. So I'm going to put yours up there and let you talk through it. I'll pull up the site as well and let people know what they are in order or in. Uh, I can't think of the word what they are in store for. That's it. Here we go.
Starr Codd:
Awesome. Thank you so much. So, yes, if you head on over to starcom.com/mini course, you can check out my three part training and this is specific for coaches, course creators or pretty much any service based provider. I wouldn't recommend this for product based business owners, but this is a three day, kind of like a three session training where I'm going to really be talking about how you can actually scale your online business consistently, create a system so that you can enroll clients on autopilot. We are going to help you to map out a business model during this training so that you can actually put your mind around the the pot to put your mind around the fact that you can actually truly make 10 to 20 K months in your business in the online space because sometimes this is like a dream. But I'm going to show you visually how you can actually do it and you'll you'll see that it makes sense, right? And then the other training is going to be really about becoming booked out and selling out your offers and how you can create a client attraction sales system. So I highly recommend that you check out that three part training, implement whatever you can that I do discuss in that three days. But yeah, it's a free training and I'm so happy to share this free mini course with you guys.
Brian Kelly:
And I mean, listen, with her prowess, with her expertise and her experience, it's valued at 497, treated as a twice at least double that register. It's 100% free. Get the education. Then you'll know at that moment whether or not you want to take yet another step and go deeper with Star because it's great to get the initial information. And I'll be the first to probably say there's probably no way she could give you everything she's got in three short courses. I doubt it, but it gives you enough to know if this is the right fit for you to take that path farther and you'll learn something probably you never saw before. And if for nothing else, do that. But you also get to learn more about how who star is because it's her on video. I got to preview some of it and it was like, Oh, this is awesome. So I kind of got to know her before we literally got on this show together and I got to know her by way of her videos and just amazing stuff. And I appreciate you, star, for making this available to our audience. And that is phenomenal. So it's star card so it's star RR co.com/mini course Mini SEO. You are all one word mini course and all lowercase by the way, the mini course make that lowercase all the letters star card.com/mini course. Thank you for that star that's phenomenal. Appreciate that. All right. Well, I can't believe we're at that that time. Oh, come on. I'm seeing more comments flying in. Yes, Linda. Oh, we've got a bunch of hearts coming by. Sharon King. Or is it Saran? I'm sorry if I got that wrong. Saran. Okay. Thank you. And then Linda Houston star is amazing. Beyond amazing. I agree. May God continue to bless her and every divine connection. Amen to that. Yes, yes, yes, yes. Oh, my goodness. All right. So we have that wonderful time Where. I'm going to ask that wonderfully profound final question. Now, everybody knows how to get a hold of you. Is there a different way before we we tie this one up?
Starr Codd:
Just on Facebook. You can search for me there. That's probably the easiest way.
Brian Kelly:
Okay. And that's star with two R's and cod with two D's. Yeah, that was easiest way to say it. Why do I do that? To begin with. So. All right.
Starr Codd:
Double R, Double D? Yes.
Brian Kelly:
Yes. That could be like. A cool nickname. So here's the thing about this question, star. And the cool thing about it is there is absolutely no such thing as a wrong answer. It doesn't exist. In other words, you cannot fail this test and it's not even a test, so you can just relax on that. The cool thing is the exact opposite is the truth, and that is the only correct answer is yours. It's the reason I ask this question. I did this for a number of episodes for a long time actually, where on occasion I'd ask the question and I started realizing, Wow, these answers are pretty amazing. So I decided to close every show out with it. And with your permission, when we're all done, you'll you'll you'll know why I'm going to be asking. That is, we'll see if we can add your answer to a compilation book by the title of the very question which you still don't know what that is. And you're going, Come on, give me the question. And so with all that buildup and hype and wonderment, are you ready? Yes, of course you are. Did everybody see that instantly? She just said yes. Quit messing around. Give it to me. All right. Here we go. Star card. How do you define? Success.
Starr Codd:
Wow. So for me, success is just really feeling happy with yourself and your life. So some people might put success around money, some people might put success around being able to provide for their family. And again, like all of our situations are unique and different. So for me, success is being able to provide for my sons and allow them to live in a safe community and go to an amazing Christian school. But I also know that success for others means different things and ultimately what's going to bring you that joy, that peace and that happiness where you're able to sleep at night, you're not up, you're not stressed out. I think for me, that's what success means.
Brian Kelly:
And you know how we have to end this one, don't you? Oh, yeah. Yes, that is star card, Smart bombs, bombs of wisdom. She is she is amazing. As all of you who have been watching and commenting already know that most of you who have come on know who she is and have worked with her. And that's another testament to you and also to that Facebook group that you've built of your own. I'm sure many of them are coming directly from that with the notifications that are received and appreciate you beyond words, star and everything, not just in your business prowess, but how you go about it. You're an example for others to follow that truly you can stand behind and be proud. And you know, there's a certain somebody that's when it's time is going to say, job well done. Yes. Thank you so much.
Starr Codd:
Brian, for having me on the show. It's been amazing. It's been a pleasure. And I'm so happy that you extended the opportunity to me.
Brian Kelly:
And I'm thank you. And I'm so happy you accepted. Like when you just just right then you just said, yeah, I'm free. You had no idea what I was going to ask you. I'm like. Hey, are you free? Say 5 to 7 somewhere around there on Thursday? Yeah. Oh, great. All right, here we go. So, freedom. Yeah. Action taker. All of it. Fantastic. Yeah. Oh, my gosh. They're still flying in. I'll put one more up Seraphine Oguttu. I don't know if that's right. Job Definitely well done by Star. Yes, I would concur wholeheartedly. Oh, well, I don't want this to end, but out of respect for everyone, including you, Star, we want to keep this down to just a little over an hour. But I cannot tell you how appreciative I am for you jumping in, saving the show for tonight and for imparting your incredible wisdom. Your value is unmeasurable, and I know so many people, including yours truly, can and will learn much more from you on how to build a successful business. And just appreciate you. Thank you so much.
Starr Codd:
Star Thank you, Brian.
Brian Kelly:
On behalf of the amazing Star Cod, I am Brian Kelly, the host of the Mind Body Business show. Until we meet again next week, Everyone, please do two things. Go out and crush it so you can serve and help more people. And number two above all else. Please, everyone be blessed. That's it. Take care for now. So long. Thank you for tuning in to the Mind Body Business Show podcast at the www.TheMindBodyBusinessShow.com my name is Brian Kelly.
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Starr Codd
Starr Codd is a business coach and entrepreneur. She walked away from Corporate America after successfully climbing the corporate ladder to start her own business. She launched a beauty business and scaled it to over a million dollars in sales annually. She now helps women turn their passion and expertise into a coaching business so that they can create time and financial freedom in their own lives.
Connect with Starr:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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