Special Guest Expert - Stephanie Liu
Special Guest Expert - Stephanie Liu: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show, the three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh, my goodness. This is going to be a fantastic show. I cannot wait to share this amazing woman. Her name is Stephanie Liu with you. With our audience, with the world, because she needs to be shared. And that is because she is amazing, beyond amazing. One of the most gifted individuals I've come across in a long time. You see her everywhere you go. I mean, literally online and offline. And she is somebody who is a go getter. And that's one of the big reasons I can't wait to bring her on. And there are so many more. And we will dove into that deep tonight. I am so excited. The MIND BODY BUSINESS Show. What is that all about? Well, in my fifty five years on this planet, I would say over the last decade, I actually began studying just those people who had reached that level of success that I aspired to reach, you know, much higher than myself at the time. And I began noticing patterns over this decade of time. And these are people that I knew personally, you know, mentors, others that I would read from on books, others that I would go and attend their seminars and networking events and others, still others that I've interviewed over the years. And these three patterns just kept coming over and over and over that these were the things that helped catapult them and helped them sustain and increase their success over time. And you might guess what, those three are there on either side of me. It's right. Mind, body and business mind really mean mind set. And I am so excited because our guest expert, Stephanie Liu, knows all about this. And that is one of the reasons she has reached the pinnacle of success. And she's still going higher than she has thus far. Mindset. It's about having a powerful, positive, empowering and flexible mindset. So you can deal with everything that goes on day to day in your business and your personal life. And then there's body. That's literally taking care of yourself from the outside and the inside. And that means through regular exercise, that means through nutrition, both food and drink. And to a person, everyone that I study that has achieved that level of success took care of themselves. Now, look, I'm not saying you have to be absolutely perfect in all these areas. It's just that you make these areas a priority. And that's the key, making them a priority. Then you will start to see greater success in your own life. And it's just a pattern. It's model. You just you start to model it. Just follow it. That's it. It's simple. And then business. Oh, boy, that one is multifaceted. There are things like marketing, team building sales, systematizing, leadership, scaling. The list goes on and on. And the key is to master all three of these primary areas, mind body, business with business. It's very difficult to master every aspect of business. It truly is. And the good news with that is if you just master one of those traits that I mentioned and that would be leadership, well, then you're set because now you can delegate to those who have the skill sets already that you may not have or lack in because it would take a lifetime to master every skill set that goes in the business. Then you're set and then you you can become as successful as many people. Just like our guest expert is coming on very shortly. And one final thing I noticed, and it kind of goes along the mind aspect, and that is most of these successful people. Our very, very voracious readers of books that helped them, not just any old book, I'm not saying it's not OK to read a fiction book and enjoy yourself and be entertained on occasion. That's there's nothing wrong with that. But the focus of these individuals were those in the area, business of personal development and and so on. And all the three categories you're looking at right now, mind body business. That's where they would read. And so with that, I'd like to segway into a short segment. I like to affectionately call bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready steady read bookmarks brought to you by ReackYourPeakLibrary.com.
Brian Kelly:
Yes. There you see it reach your peak library dot.com, by the way, real quick. Do not. Please do not run off to another tab on your browser and type that in rather than do that. Let's do something old fashioned together. Remember, one of these is called a piece of paper. And that old fashioned instrument known as a pen or a pencil. Do yourself a favor and grab one of each if you can. Or bring up notepad separately on your computer. But make sure you can still see and watch us. If you're watching on a phone. Pen and paper are best if you have access to it. And here's the reason why. Bring that up. The reason is that the magic happens in the room. Now, I've done many, many seminars from stage and I've seen people get up from their chair during a session walkout either to take a phone call or maybe to go to the restroom. And then that's the moment where the magic happened and they missed it. And I would hate for that to happen for you. So as a favor to yourself, get out a pen and paper and do take notes. I'm the host of the show and I take a lot. I fill up a page every single every single show. Show it to later and the kids stick with it. So write these resources down. I know Stephanie is going to have a lot of them to offer and write them down and then visit them after the show is over. Some cool. All right, let's go. So ReackYourPeakLibrary.com. I literally built this with you in mind. The entrepreneur, the business person that's looking for additional success to increase their level of serving others. And what I did was I started reading voraciously only about 10 years ago. Not long ago. And I started listening on Audible. And as I did each one that I thought had profound effect on me or that did definitely have profound effect on me either through business or personal development. I put in this list. So currently there are only forty in here and I'm way behind on updating this list, but it is a great place to start. If you haven't started reading and if you already aren't reading, it's a great place to continue. You might find a book or two in here that you yourself have never read before. And so the good news with this is these are all personally vetted by yours truly. So you can at least rest assured that at least one other successful person has vetted the books. And so your probability of not wasting your time really increases. And that's why it's there for you to help you have a more efficient and productive life and business. Speaking of efficient and productive and wildly successful and incredible and amazing, it's time to bring on the star of the show. Here she comes.
Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league, qualified.
Brian Kelly:
And there she is, ladies and gentlemen. The one the only Stephanie Lou. How are you doing this evening, Stephanie?
Stephanie Liu:
I'm doing great. How are you doing?
Brian Kelly:
I am beyond ecstatic for tonight. I cannot tell you how much I appreciate you coming on. I think we virtually met during a another live that you were involved with. I think you were a guest of that live. And I appreciate you just saying. Yes. And that's one of the key elements with being a successful entrepreneur. And it's also knowing when to say no as well. And what I wanted to do real quick, Stephanie, before I actually formally bring you on is let our viewers know those that are watching live. If you stay on to the end, you will find out a way to win of five nights stay at a five star luxury resort. That's a five there, in Mexico. Or you can choose a different resort of your choosing. There are many to choose from. And this is all compliments of our good friends at PowerTexting.com. We give away a trip every single show. And by the way, to be sensitive to what's going on now, don't worry, when you win, you can wait to execute the order of that vacation at a tell a time is right for everyone to travel. So sound good. So, hey, that will give you some to look forward to when the veils have been pulled away and you're free to move about the country once again. Alright. So let's bring on Stephanie formally and then we're going to have a great time. Stephanie Liu is a digital marketing strategist that combines the power of human behavior and live video. This is powerful stuff. People after launching LIGHTS, CAMERA, LIVE she has helped thousands of marketers successfully build their brand. And bottom line with live streaming. Stephanie has been featured in Forbes and has speak spoken at Social Media Marketing World. That's a big deal. VidCon, another big deal. And the Midwest Digital Marketing Conference, three big deals in a row. She's also the coauthor of the upcoming book, The Ultimate Guide to Social Media Marketing. I've been waiting for this for quite some time. I am so excited to bring to you and formally introduced you the one and only Stephanie Liu. She is amazing. Welcome. Welcome. Welcome.
Stephanie Liu:
So happy to be here. I know it's been awhile. We've like ramping up for this. It's been so long, and now it's here!
Brian Kelly:
It's so fun to do get to do what I do because I get to watch people like you from the sidelines. And I you know, I watch some of your lives. You're everywhere. You're all. And I love that about you because it shows that you are a hustler in a good way. You hustle, you work, you work the business. You're not just a hobbyist. There's no doubt you're not just a hobbyist. You're out there speaking on state. You have booths at conferences. This takes time, money and investment. Ladies and gentlemen. And she's gotten to that point because she just kept going, kept working hard and stayed the course and was disciplined and everything that goes into it. We're gonna go into some of these. And one of the other things I love about you, Stephanie, is you are not just NLP certified you all. And that's neuro linguistic programming for those of you that are unaware, unfamiliar. Write that down and take notes and look at that up later. And she not only knows it and is certified in it, she also holds courses where you can become certified in neuro linguistic programing. And that's the key is not just learning. So this is this is Stephanie. She learned it. Then she did it and now she teaches it. That is how you fully integrate something that you've just learned. And I recommend everyone do it, whether or not you even decide to do an NLP as a business or as a coach. I've done the same thing through a different mentor and I have no regrets whatsoever. It was the absolute best thing I've done in my life. So we will give you a connection information for Stephanie later toward the end of the show. If you're interested. She's in the San Diego area right now and she's actually got something coming up really soon. I can't wait to talk about that. Yes. I wanted to. I love the accolades. I mean, look at all the wonderful things you've done speaking on stage. Those are always big, huge. And that that really tells not just everyone listening but me as well, that you're a player. I mean, you're out there, you're doing it. You're making a difference to get on stages that aren't your own. That is not always the easiest thing to do. And those are big stages. So congratulations. Number one and number two. Thank you. Thank you for doing that, because I've seen clips of you on stage and you are an amazing speaker. Just say it. But what I wanted to do is, you know, in addition to understanding your accolades from the physical upper level, I'd like to dig deep into the brain, that beautiful brain of yours, Stephanie, because you have it of the NLP. You've cleaned out that beautiful garden of all those weeds using NLP. It's flourishing. It's obvious. And so when you in being an entrepreneur can be difficult. I mean, let's face it, it's not all, you know, tiptoeing through the tulips every single day. There are things that knock us back. And it can take a lot. It can take a lot to keep that positive attitude. And for you, what is it that you do to maintain a positive, productive mindset that keeps you going on a regular basis and helps you sustain now you sustain your current level of success to continue to grow it?
Stephanie Liu:
You know, one of the things that I love the most when I was getting trained in NLP as my trainer had taught me the same. And it's something that he wanted us to say every single night before we went to bed. And it was your unconscious mind, you know, the suggestions that are good for me and those that are bad. So keep the ones that are good and delete and erase the ones that are bad. Anything that is just so important because as we go about our day, we get so many different marketing messages, whether you're just sitting in the car and you're listening to the radio and you're hearing about like what's happening out there, then you're scrolling in your newsfeed on Facebook, on Twitter, we're getting all these messages. And so just to tell your mind about these eleven bits of information, I want you to focus on what's most important to helping me actually reach my goals. And so just having that, I think has really helped me understand. There's so many distractions in this world. And if you really want to get to where it is that you want to be, then you have to focus your attention there, because where attention goes, energy flows. And I think that's what's been really helpful, not only just for me, but for my family as well. Brian, we're even talking about like how I have a little one in the house. We see that same thing every single night because whether she's with me or not, you know, I don't know if she's watching something on YouTube. And they're just, you know, they're trying to give her like new toys that she needs to buy in order to feel better. In order to feel happier. Right. So if I could clear that out. And every day we have a clean slate of new positive suggestions that she could take on. And like trade. I'm like, OK, this is going to be me, right? I think that's the first thing really is taking care of that mindset.
Brian Kelly:
I could not agree more. And that's why the order of the words of the show Mind-Body business that I did not know or learn until roughly it was ten or twelve years ago. I'm really that dates are my Achilles heel, but it's been a little around a decade. A little more. And once I learned it because it used to go to all those seminars, I had all those lanyards from the Badghis. I mean, I've got a massive stack of them. I actually put them on on stage to show a point about showing up. And I went to so many of these seminars. And finally, after taking a good break, I find that I've had enough. And I went back and that's where I met my mentor for the first time. He was a guest speaker. You only had a few minutes on stage compared to the main speaker. I rushed to the back, sign up for a two day seminar and the rest now is history. Just learned so much. He taught me and and at a deep level. Eventually, after I went through all the advanced courses, just how important mindset is. And it was a lot of people talk. I am Christian and a lot of people talk about being reborn in that way. This was being reborn on the physical earth to me because it taught me so many things from a deep level. And I'm not going deep here. It's very simple science. It's just that it it just completely helps you to do a 180 and get rid of the negativity. Anything that's left. And we're humans. That negativity still comes up. But now you're aware and you know, you have the tools to change your own, your course. And so matter. We could talk all night on NLP stuff. It's such an amazing science. And I just want everyone to know it's a proven science. It works. There's nothing new about it. Some people will you know, I was one of those in the audience. I kid you not. I'm fully my arms. All right. Let's see what you got. You know. And it didn't take long because of the magic of pre-framing, which is another NLP approach that the my mentor masterfully did on stage, and I realized, wow, this is actually it's actually going to be good for me. I can't wait to take these courses in any way and I'm bringing all that up. I would love for all of you. I don't train it. Stephanie does. And so I love to give you all the ability to connect with her to see about coming to a course of hers coming near soon. And it's a small group gathering, so it'll be safe for the time being. We'll see how things work out as the days go by. But. Just stop everything you're doing and learn it. No matter who it's from, but you've got somebody sitting in front of you right now that knows it deep. She is an amazing businesswoman, amazing person. So, you know, she's the one to go to right now. San Diego is not that far if you're in California. But does it matter how far it is fly? You can't right now.
Stephanie Liu:
But what's really nice about San Diego is that as soon as you say in everyone's eyes, just go wild like San Diego. What's the weather like right now? Like it's probably it's 72. Right now. I see the sun peeking through the window. And like you could feel like the cool breeze, especially against your skin. It's like this is where you want to be.
Brian Kelly:
It's only paradise in the United States. It's no big deal. Hey, Elysa, coming from the Philippines. He's on the show often. Thank you for coming on and saying hi. Welcome to the show. Thank you. Yes. Now, I open the show by talking a little bit about reading the importance of that's another life changer. And I can only guess. I know the answer to this already, but would you consider yourself to be one of those an avid reader? Yes. She's nodding emphatically. Yeah. Would you say to date doesn't have to be the one you're reading now? It could be, but all the way from the past till now, if you if you could recall, what would be that one book that the greatest impact on you. For either your business or your personal development.
Stephanie Liu:
Seven Habits of Highly Successful Teens.
Brian Kelly:
Woo!
Stephanie Liu:
Yeah. So when I was in high school, I was in the associated student body, which is ASB for sure. And so we were like the ones that planned the homecomings, the events. We made sure that like life on campus was fun. And so our ASB teacher, we would have a leadership bootcamp and that was one of the books that he gave us. There was 7 habits of highly successful teens. And it laid the foundation as far as your communication style, how you manage your relationships. And I remember. Oh, gosh, right. I remember this one story and it was called the relationship bank account. Right. And how you invest in other people and other people invest in you. And if you keep your promises and you fulfill your promises, then you're going to get a return on that investment. Right. Because you can't break the bank if you're not actually investing in other people. And that was something that just always stuck by me. And it's something I strongly believe that there are resources in relationships. And that first belief was installed in me back when I was in high school.
Brian Kelly:
Wow. How fortunate. How far what a blessing, you know, to have that kind of that kind of leadership, that kind of education back in high school.
Brian Kelly:
Very fortunate. Yeah. You know, you think back to like when you're in school, who are your role models? Who hape who helped shape you to be who you are today and what you read? And that's that's definitely a favorite book. I actually still have it, to be very honest with you. I still have it. It's in the garage. It's on my bookshelf. I can already see it in my mind. It's like over here. It has all the highlights. Has all the little notes that I put in the margins of like, oh, I like this. I never got rid of that book.
Brian Kelly:
That's fantastic. Because in about 8 years, there's someone you can pass that down to.
Stephanie Liu:
I know. That's so true. Yeah, that's fantastic.
Brian Kelly:
And that's the wonderful thing about Reinboldt. So you can see it. What an impact at Stephanie. At a very young age. And it doesn't matter when you start. I'm a product of that. I didn't start till about I was forty five ish. I'm 55 now. And somewhere around there I started reading voraciously and just, wow, what? What? She's it was right for me all this time. And I had been given that advice by so many people using it in a book. Come on. What can I do for you? For I let you go. Absolutely. I want to dig in a little bit more about what what got you into an NLP and then beyond that. What spurred you to create your own certification courses? Because that takes a quite another level of effort to create your own courses as well.
Stephanie Liu:
That's a huge feat. It's a lot of time and dedication, isn't it? It's a lot of material to cover as well. You know, I would say what kind of opened my eyes first to neuro linguistic programing NLP. I worked at a digital agency. So Brian knows this. I spent the last decade and a half deep in the trenches of agency life and I was always on the pitch team. And for those of you who don't know what the pitch team is, that's the A-Team. That's when you're about to win new business. You bring out like the All Stars. So the pitch team, we were trained in communication. We were trained in learning how to tell stories, how to present on stage, how to design a deck. But most importantly, we were trained in NLP because we wanted to learn how to ignite our ideas. Be brilliant in the boardroom and learn how to captivate on command. So going through NLP was one of those roles like No Wonder, No Wonder. So many people have these miscommunications where they butt heads all the time because there's different representational systems. There's different ways that people communicate. There's different strategies for how someone comes to a decision from point A to point B, right. And so when I learn that this is probably like six, seven years ago when I learned that, now I think this is it. Where has this been my entire life? Right. Do other agencies know this like, oh, my gosh, don't tell them. Right. And so many of us in the agency. Interestingly enough, once we all got certified, we actually left and started our own companies, like we are now other successful entrepreneurs. And we always come back and we're like, wow, do you remember that? It's great.
Brian Kelly:
It's fantastic. It's it's incredibly empowering. Right. And that's what happened with me as well. Not only I started I had a business that I had just started back then in the fitness industry. But what it did was it catapulted my confidence level, my certainty level. And that's really what it comes down to, I think for most people is what is the degree of certainty for you to have to have before you will move forward. And then with NLP, you're taught that you move forward with that with or without certainty, just knowing, because you know that you have the skills that will be all key at the end. Yes, it's. That's the deal breaker. I mean, the deal maker, not breaker right there.
Stephanie Liu:
And it is a complete game changer. Yeah.
Brian Kelly:
Yeah. And so I love that we're opening with this with NLP because it truly is the foundation of everything that happens in your life. You are in general, not you, Stephanie. You are well, including Stephanie. Where you are today is a direct result of your mindset is no one else's fault. Where you are, there is no one else driving your ship. You're making the decisions. Your eyes are accepting people in your lives. Are you rejecting people in your lives? You're accepting job positions that you hate her or love wherever you are. If you're successful or you're not, you are there because of yourself and this beautiful thing in your noggin. And olp helps you to reprogram it. You reprogram it just with guidance. And it's again, it's a simple science. It's not woo woo. And it works and it works best.
Stephanie Liu:
That's the beauty of the fact that it works so fast, you know, especially like for me where it was, you know, it's not like one day I woke up and said, I'm going to do video. Right. Like, most people don't feel that way. They got to look at themselves, that they got to work through it. They got to go through their limiting beliefs, you know, take out that negative talk track, you know, but once I did that. Three days, right? Crash, crash course and NLP like Complete Game Changer. I walked out of there a different person. It was like Stephanie two-point. Oh, my husband was like, who are you? Why? Because I came home. And I think these are all the goals. These are all the things that I want to do. And ever since then, it's like I checking with him. I'm like, dude, I crushed it. This is what I'm doing now. And you just think, OK, go to the next one. Go to the next one. If it's just, you know, you go in as a practitioner and then a master and then a trainer and that's how you integrate it and then it just becomes a part of you.
Brian Kelly:
Wow. You said something that just triggered a memory because. Oh, that was phenomenal. So I would run seminars from stage for my mentor. And it was an MLP based company and it was it was an LP for business. And that was one thing that I came up with. He didn't train me to say it, but I would tell everybody, you came in that door just moments ago as you. In two days, you're going to leave here as you version 2.0. Exactly. I was like, wow, this is phenomenal. Yeah.
Stephanie Liu:
I mean, it's true. It is true. It's absolutely true. Because your whole thought process, it changes. You start to realize, like what limiting beliefs that you had heard, whether it was something that you heard from your family member, something that you watched in a movie, you know, even like childhood cartoons. And you're like, oh, I never realized that I developed a fear about this because I had watched this. And for some reason it was embedded into my unconscious mind.
Brian Kelly:
Yeah. And the repetition of growing up with. No, no, no. And the imprint stages from 0 7 years old.
Stephanie Liu:
And yes, I mean, I think that's one of the reasons why, you know, I had shifted in my career having worked at an agency. Right. I was working like 40 to 50 plus hours a week. And when I realized, hey, we're going to have another human being in this world, I knew because I had studied cognitive psychology and child psychology in college, that 0 to 7 is the imprint area. And if anyone's going to install any values, beliefs, any of that stuff, it's gonna be coming from mom and from dad. And that's why I like the whole daring, conscious mind. We say that every night.
Brian Kelly:
Yeah. And so isn't that wonderful to be to have the ability to raise your own children, to not have to send them off somewhere where someone else is feeding them that negativity during those in stages. That's another great benefit of entrepreneurship and becoming successful enough to be able to do that. So it's not just not just because an entrepreneur is going to give you that affords you that. Right. Just so you know, those of you watching, listening. You do need to work and put in the work. So if you're thinking of starting a family, you haven't yet. One would now be the right time to learn. NLP, you got that one right away. I love that. Yeah.
Brian Kelly:
Yeah. So you learn so many wonderful things that it's become natural. I mean, building, rapport building. Stephanie Oh, my God. I mean, I used I've always loved people. I just didn't know how to interact with them. So I would I was always cast as being the shy person. And I thought, well, if you only knew, but I did not interact. And then after I learned rapport building skills again, it happens that quick. You do a little bit of practice, but it's fun. And now I'm instantly I feel like I'm everyone's best friend. You know, you right up the elevator. How many times you got up an elevator with, say, five to ten people and it's just dead quiet? No one's afraid to say anything. Well, now I am that guy. And I don't say something goofy, but it's kind of an icebreaker and I get people to smile. And that just made their day for an instant a little bit better. And it made me happy and that I could contribute to that. You know, talking to baristas, you can see that in their day. They're in the grind. And I just. How are you doing? And give my contact.
Stephanie Liu:
And just with the. Of that. The nice pattern. Interruptive, actually not caring about somebody else. Exactly. Everyone is stuck into two stuck inside their own trance. Yes. They wake up, get in the car. They do this. And, you know, they listen to all those marketing. But if you can get them out of there and be that ray of light, then, man, you need to be.
Brian Kelly:
Even just for a moment is break that state of whatever internal hell they're going through at that moment because you can see it on them sometimes it's just the for and you just know that they could use a little lift and, you know, just do it with respect and have fun and just get to on a little bit and a couple of moments that you have with them. Yeah. Yes, I agree, Eliza. Stephanie does seem so nice because she is. But the thing is, when you're in business, being nice can actually be a detriment. And there's a difference between being kind and being nice. And so. Yeah, so I doubt that Stephanie is nice all the time. I bet she's kind always. But, you know, to be successful, nice is telling somebody they look great when they don't and they need some. But somebody to kick him in the butt to tell him, you better do some about it. That's nice. And it's not it doesn't serve people just to put it off. So I know you're a nice person and I don't want to take away. And you're very kind. But just a little business moment there. Oh, my gosh. She wrote us a book.
Stephanie Liu:
I'll let you read it. Valerie, I'm not like looking down at the screen.
Brian Kelly:
Agree. It's all in one mindset on how to stay focused. Also, not to think of too many things at the same time, just one at a time so that we'll be able to focus and prioritize the most important things. In this way. It can help us get ourselves into the right track, knowing what we want and having this direction. Thank you, Eliza. It was. Oh, my goodness, that's fantastic. And then I wanted to move slightly over you also. So you have this amazing NLP business. Yeah. I don't know what you call an academy. Do you have a term for it?
Stephanie Liu:
It's Captiva On Command and it is an academy. So we are training we're training practitioners of NLP. and master and NLP practitioners. I've also helped a lot of speakers. You and I were talking. This earlier House speakers can integrate NLP into their presentations. That way they could be confident onstage, but also know how to tell a story that hooks an audience in and knowing how to deliver a spellbinding presentation that by the time that you're done, they're like I to work with you. How can I be like you? So.
Brian Kelly:
And many people I know watching want to know how to be like you, Stephanie. And that's because you've developed the skill sets. You know, you you you've put in the time you've put you invested your money. It doesn't it's you know, going through an NLP course actually is it's quite draining. At least it was for me when we went through the main NLP portion. We've got to hypnosis. I was happy as heck because I got to take a miniature nap.
Stephanie Liu:
It's like that's off your mind, isn't it?
Brian Kelly:
It was awesome. You know, in the first half, it was an opiate. We've got another process kind of like, oh, my gosh, turn off the energy. This is like home. It was a great what a great kind of physical or mental draining. And then when the second course came, which was hypnosis, is now where you're doing the process. Oh, fantastic. I get the relax this is awesome.
Stephanie Liu:
Yeah, it's just getting you past that critical faculty. You're like, is this going to work? It's not going to work. You like. OK, just embedded. Just downloaded into my brain. And then let's go ahead.
Brian Kelly:
I'm glad you said that for a better part of the first day, it was a five day course. The intro that I went to the second one was 6th on hypnosis was six, but I went through most of the first day and nothing was working for me. You know how you do the practitioner in a change chair? And when I was a practitioner, I see the other person go through this massive shift and they do it for me when I'm in the change chair. Nothing like what is going on. And my instructor says, one break, is it? So, Brian, how's it going? I said, I gotta be honest with you, man, I'm kind of freaking out. He said, why is it I want this to work so bad, but it's not working. It goes. Basically, he gave me some background and he basically said, that's the problem. You want it to work.
Stephanie Liu:
It's so bad, but you're in. Then you're unconscious. Okay. You wanted to work so bad. So you wanted to quit badly. Yes. And that's what I heard. Yeah.
Brian Kelly:
Yeah. And these are things you learn you pick up on language because the mind doesn't know the negative side of it doesn't know No. And it's amazing. But the interesting thing was he shared with me a story where he went through it and was in day two and hadn't himself gone through a breakthrough for the first time. He was literally walking out, leaving. The instructor happened to be in the doorway, says, where are you going? He told them. And then he did the same thing with him and he became an instructor and he helps change my life. So thank God that that instructor stopped him, too. So it's really cool that you brought that up, that, you know, you can get in your own way. And that's another thing. You learn how to get out of your own way. And when you do that. How liberating. Right. Stephanie?
Stephanie Liu:
It's it's absolutely amazing because, again, you know, you wake up every day and you pick up the script on how to be Brian. And, you know, every chapter, you know, every line of how to be Brian. And when someone comes in and says, hey, let's edit that, let's take out pages and chapters that are helping you really you're like, wait a second, this is my favorite book, you know, so it's it's always interesting.
Brian Kelly:
It's interesting how we want to hang on to the definitions we've given ourselves.
Stephanie Liu:
Because its our comfort zone.
Brian Kelly:
It's our comfort zone because that's what we know. Yeah. And I now I have for some time. I'm deeply saddened when I see someone driving around with a vanity plate, license plate that has the name of a corporation that they work for on it. Oh, like you're living their dream, not yours. And you're letting that company define you. You don't know where the company uniform everywhere they go. You know the shirt. I just. All you have so much more to offer. If only we could just. If I could just pull you aside for a little bit and just plant the seed, if nothing else, just lets you know there is so much more of you to give than you have any idea that so many people, you know, the talents they have and I came from corporate world. I was one of those. Yeah. Yeah.
Stephanie Liu:
Me too. Same thing. Same thing. I mean. But again, it's like, you know, we talk about zero to seven being the imprint stage and so on. And it's different values that you have in your life. And this is like values level thinking. I learned this a lot from Dr. Abdullah James and she talks about like we base our decisions based off of our values. And so people have different values levels that they go through. Grades. And once you know what someone's values are, then you're able to respect their model of the world and you get to understand them why they act and think the way that they do.
Brian Kelly:
Yeah. Instead of just almost contradicting them literally into the way that you think you can go with them and speak their language. And it's so much more copacetic, like nice, easy flowing conversation.
Stephanie Liu:
Yeah.
Brian Kelly:
And then they feel they feel you get them and then you're doing it with all integrity because you want to strike up a relationship with them. And now that you have the skills to do it for those that typically wouldn't have in the past. Now you have it. Yeah. So I wanted to move on to your digital marketing strategist portion of your life. And here's the thing. You know, Stephanie has been on stages with some pretty heavy hitting folks on some pretty large stages as we opened up with like social media marketing world. And definitely gotta get to that on that one yet. Con I'm actually I am book to go to that one coming up later this year and others. And I wanted to. I wanted to dig deeper into you and what you're doing on the digital marketing strategist realm on that front. What is it that you provide people for your clients and how do you get so it's digital marketing, so you're helping them to get eyeballs to their business, get them out there and get more sales. Can you can you briefly describe what your that part of your business is all about or that business, your work?
Stephanie Liu:
Absolutely. So there is a lot of brands that are struggling to become visible online. And so through my agency, we take them from unknown to forgettable. And that's everything from whether it's you want to build a community, right. You want to build relationships online. There's no better way to do that than to leverage like live video because you get all those happy brain chemicals, you get to build rapport with your audience. Now they want to have like a taste of you. Every time that you go live on camera. So I help my clients as well with community management, social media retainers, getting them from unknown to unforgettable. One of my favorite things to do. And Brian and I, we were talking about, well, what are you doing even before that? And I was like, well, my husband and I met because we worked at a digital agencies. My background is also in SEO and PPC, very programmatic, very analytical. Those are things that I offer for clients. So whether it's social media, live video coaching or doing paid media advertising, those are all the three things that I do as far as my business goes. Right. That's like one revenue channel. And then they're speaking on stage and then there's consulting.
Brian Kelly:
Fantastic. So you are a multi-talented, multi wonderful individual. It's very obvious to everyone watching, I'm sure, more assumptive language that was than just saying. Yeah. And the thing is. I mean, look what you've done. Look what you've accomplished. And here's here's a beautiful thing you did. You brought up that. I think a lot of people could resonate with Stephanie, and that is you really honed in a skill set, a talent while holding a corporate position. And we've leveraged that into and integrated it into your overall business model now. And how wonderful is that to everyone listening? Think about what you're doing today. If you're working that job and many of you, unfortunately, are unable to even report to your place of business and some of you don't have the ability to work from home based on what you do at that job. So think about that. You know, what can you do? What can you do? Can you take the skills you've learned and make it into perhaps a home, a business that you run from your home, get clever, get get creative. Figure that out. Now's the time to do it. This is a time of opportunity.
Stephanie Liu:
And it's so much easier these days. You know, once you learn a skill set and you master. Let's say a video editing. Oh, my gosh. You know, I can I can tell you the list of 100 people that are looking for good video editor or someone that is a great content writer that could take those videos and turn them into blog posts and repurpose into like twenty six other pieces of content. There is so much that you can do. You just got to get creative.
Brian Kelly:
That's it. And that's the thing. That's a beautiful thing. Unfortunately, entrepreneurs all too often like to just be creative.
Stephanie Liu:
I think that's. Yeah, that's. Yeah. And I would say that that being on the corporate side, being on the agency side and of course, with NLP, you know, how things work and why they work and you're able to model excellence.
Brian Kelly:
There you go.
Stephanie Liu:
So, when you know. And then you begin to pioneer, then, you know, like, OK, this is what I need to know where money is coming in and where money is going out. Right. How am I going to leverage this for the next opportunity?
Brian Kelly:
Yes. Fantastic. And another point on an NLP, like if you're watching this and you own a business, so you already have a successful business and you have a team and you think, well, I've already reached a level of success, I'm kind of hitting that ceiling and I don't really know if I can go any higher. We'll consider learning NLP through someone like Stephanie so that you can take it back to your team. And what you can do is sit down and have what we call breakthrough sessions with your team and then their mindsets will be rewired and you will see incredible. I've heard so many stories of this, Stephani, of others who had teams. If you're in network marketing, have a breakthrough session with everyone you recruit. And watch them shine. The confidence level come up. The sales increase. And because there's this increasing, of course, yours is based on the compensation plans that are written around it. So there's so many ways that you can use it. It doesn't necessarily mean you have to become certified in order to start an NLP business, although you could you could use that as I do with my team with while I'm on sales calls, all the skill sets I learned. Speaking from stage, it just something it's a gift you can that last year of your lifetime. And you can use it in so many different ways. I can't emphasize that enough. And that's what's definitely that. She got her mindset set first, and then she broke out, as she said, of the corporate world. And look what she's created. I mean, holy moly, not only an NLP certification course, but also a whole digital marketing strategy company. And and you could you can intertwine them easily and effortlessly, can't you? That's right. Yes.
Stephanie Liu:
Love it. Love it.
Brian Kelly:
So when we get into the body aspect of things. You know, one of the things that a lot of people, unfortunately, will let go to the side is their physical health, because they're working so hard. And I've met many and I'm no different at times where I love what I do so much. I just I power through the day without ever thinking about exercising. And the thing is, you get it. You got to prioritize it, got to put your calendar, or sometimes it just won't happen. But for you, Stephanie, how important have you found physical fitness to be to you, your business and and even your personal life now that you have that little one running around?
Stephanie Liu:
Yeah, it's 100 percent important. It's one of those things where it's it's changed everything. And you're going to hear my little one over there. So cool. She's here. Yeah. Just maintaining your body is super important because I didn't get into a business where I could be running on fumes because at the end of the day, if I'm running on fumes and I don't have enough energy to take care of them and I want to take care of them, that's why I built my business. It doesn't make sense for me to build a business where, you know, I'm so burnt down. If I create the systems, if I create the process, it gets me to where I need to be, then I could still be fulfilled and still have that energy. And not that many people noticed that I've actually been doing Muay Thai kickboxing for like the last 10 years. And it's one of my favorite ways of staying in shape. And what I didn't realize was that when I knew how to defend my body, how I could be stronger. Not only did I. Did I become stronger physically, but also mentally. And it helped me a lot in my career because I could stand up for myself. I could I could stand up for myself. I could present my ideas and not, you know, not back down. And it's just I feel like when you are able to learn something like self-defense. Right. I feel like my daughter will definitely do this, too. Right. If you're like me, you learn how to use self-defense. Then you come out a lot stronger and there's a lot of other like different exercises. You know, we talked about like comfort zones. There's all these different activities that I would do to take me outside of my comfort zone, like I would go rock climbing. Like just being able to get to like that next peak. I can't necessarily reach it. I have to jump and I just have to know that the harness is still going to catch me. But I just have to take that leap in order to get there. So, boxing is is everything all right?
Brian Kelly:
He caught me taking notes. And the last thing you said was the most compelling that I mean, all of it was great. That hit my head. I was like, oh, there you go. That's the one. That's the juice that people can learn from. And that is taking yourself out of your own comfort zone. And the key to this is doing it as often as you can every single day. Find ways to do it in in ways that are beneficial to you. Of course. And the more you can do that, the more you will be successful. Because I like to tell a metaphor. And that's where, you know, if you're not if you're in a boat or a ship and the motor is not running, the sales aren't up and you're not moving. Can you change the direction, alter the course of that ship? Well, it's not moving. It's still in water. Answer for anyone that doesn't know, is no. If, however, you have stirred up the motor of the propellers, moving you through the water and you just happen to be off course a little bit. Do you think at that moment you could actually turn the wheel and change course and point it more in the direction of where you want to go? Yes, the answer is yes. So those that are moving constantly taking action, getting out of their comfort zone. That is a moving ship. It doesn't mean you will always be going in the right direction. Because I'll tell you right now, I'll bet you Stephanie will tell you right now, she might be a little off course and she's looking to correct course. And then we correct that. We keep correcting we keep getting closer and closer and closer to that point where we've finally hit the sweet spot. But then when you hit the sweet spot, something else knocks you off course and then you go back through it again. And so the beautiful thing is, though, if you're moving, if you're taking action, if you get into a comfort zone, you are able to correct that course. If you're not moving, if you're not taking any action. If you're just doing the same thing every day, then it's going gonna be a tough road to hoe. What do you think of that, Stephanie?
Stephanie Liu:
I think that's 100 percent true. I mean, a lot of a lot of reasons why why people are successful today is because they are flexible. They're flexible in their communication. They're fluid in their business decisions. They are always measuring what's working, what's not working. And for those that are just comfortable staying there, you know, doing what it is that they always do and expecting the same result, they always say that's like the definition of insanity. Right. And so even when I have clients on the digital marketing side, like, you know, we used to we used to post this on social media and we would get to emerge, you know, engagement. It's like it's not working anymore. It's like. So do you want to keep doing what's not working? Or do you want to shift gears because the decision is yours? The choice is yours. Right. The data's there. So how much longer do you want to do that? Do you need another like five weeks, five months, five years or, you know, you could you could do it now.
Brian Kelly:
That's that's actually perfect advice for folks. And that's exactly it. I mean, hit the nail on the head. What happens in business? This is exactly what happens if they don't know. They don't work forever. They never do. They never have. Marketing always changes. You know, there used to be direct mail. Some will claim to this day it still works fantastically. It might. There's Yellow Pages. Those aren't even here anymore. I don't see them.
Stephanie Liu:
Like I say, blockbuster. Blockbuster, Netflix.
Brian Kelly:
Yeah, yeah, exactly. And so, yeah, you just want to be you got to be flexible. It's definitely sane. And be willing to change your your attitude, change your mind and say, you know, if the thing is this, people fall in love with something so much, they get emotional and it becomes a little baby. Yeah, but like you said, you ever get used to work. You can't leave it. It used to be I think it's about getting the ego out of the way to so many things. And it's all mindset. Every bit of what we're talking about comes down to this thing. Beautiful thing on top of your shoulders that it is beautiful. Everyone's is because it's uniquely you. And the beautiful thing is you can make the garden inside of it even more beautiful by pulling all the weeds and have nothing but. Flourishing beautiful flowers. And if you're just going to enjoy life so much more when you reach out to Stephanie and see how you can attend her upcoming NLP certification course. I can't wait to give that information out there. But we're getting there. We're getting there, I promise. So you've been at this for quite some time now. And so a lot of people who start a business, especially who leave corporate. That's a different mindset. Oh, my goodness. And thankfully, you went through NLP and that righted that ship immediately. But a lot of people who start out, they don't make it very long. Right. And so there are reasons for that. But if you were to know or maybe maybe you have one. Do you think there is some kind of pattern or formula to becoming not just becoming a successful entrepreneur, but sustaining that success and continually elevating it to the next level? Do you think there's any kind of thing like that pattern or formula?
Stephanie Liu:
You know, I think it's always important when you're running your business is to always be a learner. You know, you're always constantly going to have to learn because things are always going to be shifting in your business, in your industry. The way that people are to their behavior is always going to be shifting the way that we used to talk on the phone. We you know, I remember having a phone with a long cord that was connected to the kitchen. But now I can have conversations with a lot of people on social media, on a mobile phone that I could take with me. This is now like my mobile production studio in my hand. And I think when you are always curious and always wanting to learn, then you can always take your business to the next level. If you just stay in that one lane doing the same thing, then you're going to become the blockbuster of your industry and the choice is yours.
Brian Kelly:
A play on words. That was great. You'll become the blockbuster in our industry, which is a dual meaning because blockbuster video for those who may not be old enough to remember was a video rental place where you can go get cassette or VHS tapes and you would bring them home. You'd rent them. And then you had to bring them back by a certain date. And that's, of course, no longer around. We have on demand everything but you know, everything. You also become a blockbuster success. But I don't think that's what she was referring to at that moment. It just made me chuckle. That was fun. But always be a learner. That's huge. Always. Always. I mean. Great love that my mentor. As an example by age, could literally be my son. He's 18 years my junior. He's the most amazing man I've ever met. When it comes to mindset and success and he lives, he walks the walk. To this day, he's no longer in the seminar industry, but he's got a business that's crushing it right now. He and his wife and. Yeah. Age doesn't matter. Continue to learn. I learned from someone, well, my junior and I didn't it didn't matter to me what it comes down to. And I think what people this helps people get rid of their ego. I think Stephanie, is if you concentrate on the results more than the the process, then it won't matter to you either. You know, and I could see with this young man. He had the results. I mean, I saw a person after person in person, you know, seeing what impact he had on their lives. I thought, OK, I'm is I don't care if he's man woman. I don't care what color never has mattered to me in my life. Never will. Results are what matters and in relationships. So, yeah, I'm glad you that you said learning because you can never stop learning. And you should never stop learning.
Stephanie Liu:
You should never stop learning and learn from anyone and everyone like whatever age range they are. I mean, there's things that I that I even learned from my daughter and the questions that she asked me, because she doesn't have anyone that's like crushing her dreams. You know, she doesn't have those experiences like, no, no, no, don't do that, because she has this curiosity already built into her. She's she's like the perfect scientist, cause she's going to have this hypothesis. It's like if I do this and I try it. Cool. What are the results? What's going to happen is she's going to learn from it. Whereas if you if you try to learn from somebody, you know, who's been in the trenches for so long and like this is how it's always been done. Right. They're no longer curious because they haven't tried it.
Brian Kelly:
And I think that's huge what you just said is curiosity. The most successful people on the planet are the most curious, and the interesting thing is, is when you've a lot of people will not ask questions because what does that make them look like to the other person in their mind is not knowledgeable or not smart. Because I keep asking questions, that means I know nothing. The opposite is true of those. For you to become successful is be curious. My my mentor told me his name's Mel Mel Cutler, by the way. He told a story where he actually met Richard Branson and they met in a hallway or something. If I if memory serves on the story and they came together and Richard started peppering him with questions and he's on stage telling this story. My mentor is Mel. And he's like, hey, you're the successful one. I want to ask some questions of you. But that was a great example of someone who has reached that level of success. And there's one reason why. Another pattern is deeply, deeply curious and always asking questions. Don't be afraid to ask questions. The worst thing we could do is say no. Successful people love to help other successful people or other people are trying to achieve success. It's the exact opposite of what we think before we make that first initial connection and talk to them. Yeah. So just ask questions. Be curious constantly. That will help you get along way.
Stephanie Liu:
Abc always be curious.
Brian Kelly:
Yes. Yes, absolutely. And I wanted to ask this one question. We're getting close to the end. And doggone it I hate this part of it, but I love it. At the same time, don't I? That's right. So one of the well, the lifeblood of any business, you know, in addition to mindset, everything we've been talking about, when but when the rubber meets the road, the lifeblood of any business is effective marketing. And marketing is really, in a nutshell, getting eyeballs of people to your business and then take them through the process of showing them why it would be a good fit. And you hope that that comes up, you know, not, but it's gonna be a good fit. And you can go through the language skills processes with Stephanie in her NLP course to figure out exactly how to have a conversation with your upcoming clients. But for you, Stephanie, what I'm really I love asking this question because really, when it comes down to it, again, its marketing is key. How do you personally go about marketing your own business? And what would you say to date has been your most successful form of marketing?
Stephanie Liu:
This is the easy one. Live video has been one of the best ways for me to get on the fascination fast track. Because when you're on live video and when you are confident on camera and people see the results that you have, they want to work with you because they're confident that you're going to deliver the results that you have in your business as well. And so live video is one of the best ways to get on that fascination fast track. And unlike other people that probably go live every single week, I want to go live twice a month. And every time I go live at the end of a broadcast, I'm either in to another interview, another podcast, or I have a new client.. Here is a little one that wants to say hi.
Brian Kelly:
All right. Hello.
Stephanie Liu:
So that's my little future entrepreneur. He comes up here making you get her.
Brian Kelly:
Oh, precious. Thank you for sharing. Thank you. Absolutely. So, yeah. Live video. It's interesting you say that being on one such thing right now. And the interesting thing is I concur with that. I mean, I've been doing this. I do it once a week consistently and bring phenomenal people such as yourself on and have done it. Approaching two years. That's awesome. Yeah. And being consistent. And I can't tell you the opportunities that have opened up in front of me. It's a cumulative effect. So just telling everybody that, you know, it's not going to happen after you do five lives. It's going to take time. Maybe some if you're already an influencer. But for those of us that are others that are starting out from scratch, then just know that it's a long haul.
Stephanie Liu:
Kudos to you. It's amazing that you're able to do it like every single week, because I know for me, juggling, you know, family that just came through Ray and all the different aspects of my business. Even with clients, it's you know, there's a lot you guys are watching right now. Don't know all of the hard work that goes into predicting a show because it's not just about one life video. It's about creating a show that people want to watch every single time that you go live. And not only that, though, but even after the show has ended, you're still repurposing that content. And that's what people like Brian would like. Suddenly see you everywhere. It's like the last event I went to was two weeks ago, but I'm able to repurpose that content. repurposes interviews and pepper it everywhere online. It's like bite sized little pieces of Stephanie that you can get. And my website is the buffet.
Brian Kelly:
Oh, I like that. Yeah, it's I call it live video. The genesis of marketing the beginning point because you cannot go any further backward. Like if you have a recorded video and you're done with it like you do it on YouTube. You can't actually make a you can't repurpose that into a live. Let's put it that way with a live, you can repurpose everything from it. So you can do the written word, which you can on videos as well. You can do the recorded video. You can do podcasts. You can't really go much farther than the beginning of the beginning. And that's the genesis for in its light video. And it is. And the other thing is, it's real. It's raw. Mistakes are made. And that makes you more likable just inherently. Hey, you're human. They didn't edit this video. You know, you see people talking on YouTube and all the sudden they're talking also in their faces like this and they're talking and then their face is like this because they're editing those pieces out that they said are. And that's OK. Nothing wrong with that. I'm just saying what it's like. It's raw. Unscripted. For the most part.
Stephanie Liu:
And that one of those things, very like a potential client will see you and they'll see how you communicate, how you're able to answer questions and solve problems in real time. Right. It's like it's kind of like a pop quiz every single moment. You never know what's going to happen. So people love watching it. And so, you know, sometimes some of my ask you a question. You answer it one way. Another person will ask you another question. Similar, you know, and you're not just gonna regurgitate the same answer. You have to communicate in a way and be flexible in order to make that point made. And once they realize, like, OK, she's flexible in that communication. I want to work with her. Right. That's that's the beauty of live video. That's like, you know, and if they've been binge watching on your show, the second you walk into that pit room there, like they've already got those happy brain chemicals, they're like, I know. I know. I've watched all her videos.
Brian Kelly:
Well, it's interesting you say that. And I'm not kidding when I say that. Anytime I see something of yours come in front of my eyeballs, I get that feeling. I'm like, oh, cool. I want to see what she says, because you're always happy, positive. You just have this vibe that I want to, you know, be part of. I want to learn from somebody who's got such a great attitude all the time and such a great energy level and such blue. I smile. I mean, how can I this a smile, everybody. Come on in. Hey, we've got several people on LinkedIn that's been shutting out. Brian Schmahmann says yes. Yes. Jeff, let's see Mike Alton's Stephanie Liu Rocks. And he also said, I've been integrating Stephanie's communication recommendations into blog posts and presentations and more so. Thank you both for coming on and sharing that on LinkedIn. Love it. And then our our book writer is back and she said, I do agree with live video. It helps a lot. Your daughter is so cute. Stephanie, thanks.
Stephanie Liu:
I paid extra for that.
Brian Kelly:
And then you must have paid a little more extra because she then said right after that, Stephanie has a very good aura.
Stephanie Liu:
You know, that's all mindset, right? Perception is projection. So I think if it's all beautiful up in here and then it's beautiful out there.
Brian Kelly:
Absolutely. You know, we have just hit the end of the show for time. But we've got one more question I want to cover. And I promised everyone that they could. When a nice little vacation trip and take it after all this mayhem is over. So this one question, Stephanie, I end the show with this with every guest. I love it. It's powerful. It's deep and it can be personal. And I cannot wait to hear what your answer is. But before we go to that like that open loop, before we go to that, we are going to show everyone now this is the time we give you the permission. You can now take out your phone if you're not watching on the phone already and take your gaze away from the screen in just a moment. And so you can do the following. And that is bring up your text app and punch in the number 6 6 1 5 3 5 1 6 2 4. As if you're going to text a person instead of putting their name, you put the number. And then down in the low message area where you want to say a message to a person, you type in peak P E A K. PEAK. So once again that number is 6 6 1 5 3 5 1 6 2 4 and enter the message peak and you'll be entered to win, which we do every single week. A five night vacation stay at a five star luxury resort in Mexico or a resort of your choosing. There are many to choose from. And again, don't worry. You enter, you win. You can put off executing where you want to go until all of this fun stuff is over that we've been going through worldwide. And it will end. It will end. Yes. Yes. Great. She's just been peppering I mean, the whole comment thing is filled with the lies that I don't want this to me either. And, you know, it's talking to Stephanie who says oftentimes we go over and do mindstate another hour and she says, no problem. I'm just kidding. I'm just kidding. She probably would. But she also has a giveaway here. So in a moment, we will get to that right after this amazing, very powerful question. And so before I ask you, Stephanie, I know your approach is that you're not like you're not worried about it in the least. But here's the thing with this question. There is no such thing as a wrong answer. It is impossible. In fact, the exact opposite is the truth. And that is the only correct answer is your answer. It's that awesome. Are you ready with that fame? I like that.
Brian Kelly:
It's so fun. I love working with the NLP sort of. This is awesome. Yeah. All right. So are you ready? Yeah. Here we go. Stephanie Liu. How do you define success?
Stephanie Liu:
How do I define success? I would say that if you knew the values of what's important to you in your life, as far as your relationships, your career, knowing what those values are and hitting on those three areas, then that's to me. That's what success is, right? So are you fulfilling the values that's important to you about what makes life very fruitful? What's important to you about your relationships, whether it's with your significant other or whether it's with your family or even your clients, and then what it is that you love doing in your career. Right. And so for me, again, this like this is something that I didn't discover until I was doing NLP, knowing what values were important for me in those three categories of my life. And now every single decision that I make is congruent with everything that I want. Right. Like one of the reasons why I chose to start my own agency award, do my own NLP training is because I wanted the freedom and the flexibility so I could leave a legacy for my family, so that my daughter, who you just saw, will still have that mastery of mind, body and business. So to me, that's how I define success is being congruent in those areas.
Brian Kelly:
Fantastic. Thank you so much for that. And we do have one more thing to give away here, but I wanted to also add that of the going on 90 guests I've had on this show, no two have answered it identically. And it's still the case. And I love, I love I love the variety of answers that come. And the other thing I love is there isn't a single person that centered their answer around any type of monetary value. You know, though, you know, suggest to me is when I reach 10 million, not a single person. That's the beautiful thing about the level of guests that come on the show. They're very into abundance and not into scarcity. They're into serving people first. And as a result, they make some thank you money. Yeah. Thank you for helping me. And here's my reward for you. And because of all the things you do, Stephanie. My hope and wish for you is to become as wealthy as you desire, because I know that someone like you, people like you and you yourself will take a good portion of that wealth and put it back in your business so you can serve even more people and help even more people. And that's a beautiful thing. So always look at folks like Stephanie and wish them the best financially, personally, because then they can shine even brighter and serve more people. And then now take it into internal retrospection and say, how can I do the same for myself? Yeah, right around your people yourself with people like Stephanie, I'm not getting, you know, invest in yourself.
Stephanie Liu:
You know, that's that's where it all starts. It's it's not necessarily that you're giving money to someone. It's money is money to me. And you probably agree with this, too. That money is an exchange of energy. Right. And at some point in your life, you want to invest in yourself because the return of that investment that has a compounding of that, that's what you want to do.
Brian Kelly:
Absolutely. And I wanted to really quickly, I'm going to show a couple of sights here and give you a moment to explain what we're looking at. Because I wanted to give you the shout out, share your gifts to the world. And the first one is the LIGHTS CAMER LIVE Web site. And I wanted to show that with share that with everybody. And here you can see she's got just an amazing amount of things that can go through courses and training. And her LIGHTS, CAMERA, LIVE. Her main thing speaking, collaborate. So what is this? What's the focus of this site? And as it relates to your business.
Stephanie Liu:
Of course. Yeah. So let's carry life is about for those individuals that are just tired of being the best kept secret in town. How you can leverage live video to go from unknown to unforgettable, because let's face it. Now is the time for you to step into the spotlight. And if you need help with that, then LightsCameraLive.com has all the resources that you need in order to get started. So whether it's learning how to set up your own DSA. Lasley you could go live, right? You'll find that information there. If it's to launch your own life show and you don't want to give life to crickets. How do you get people buzzing about your show before you even go live? And then once you create that amazing content, how can you repurpose it? So that way you have content everywhere and it always leads back to your Web site. So that's what LightsCameraLive.com is all about.
Brian Kelly:
I love it. It's a beginning to end from the genesis all the way through. And yeah, you just look at this, go to the Web site and look at all of the wonderful things. You can see that this is a mover and shaker and she's not going anywhere, nowhere soon. Definitely. Check her out. And there's the Web site again. It's on the on the screen. LightsCameraLive.com. And then this wonderful, amazing young woman also wanted to offer everyone a little bit of a gift as well. So I wanted to bring that up and have you just talk through that and how folks can go ahead and do that and get that. So let's bring that up. Here we go.
Stephanie Liu:
Absolutely. So thank you so much for hanging out with this. Now is the time for you to go ahead and take advantage of everything that we've been talking about. So the first one is a free course for you. It's Captivate On Command. How to motivate the masses using only your words. And this is a crash course into understanding how people communicate and how you communicate and why it's so important because you're going to want to leverage those skills. In any of your relationships, whether it's business or whether it's personal. So we talk about how you can motivate the masses using only your words. And so we'll talk about representational systems. We'll talk about a few hypnotic language patterns, pacing and leading. It is a fun, wonderful exercise and it's something that you can do, whether it's in person or through text message or even in an email. You're going to walk away with so much information and was like, wow, that's just barely the tip of the iceberg. There's so much more there's always more right to kick, always more.
Brian Kelly:
And so to to do this. The steps involved are going so first go to this Web site, you see it on the screen. It's a long Web site. But I've also put it in the comments below. As you can see, those will drop it in as many places we can see. You can get to it if you need to. If if we take it off camera before it's time for you to type it in and you finished, then just come back. Take it in the screenshot. There you go. We're talking to the master here. And so what you want to do is you want to type in this, URL and I'll I'll say it out loud. It's LightsCameraLive.thinkific says the word think with EFIC. Terrific. But think EFIC and 1 F. I just noticed that one f think ifixit dot com forward slash courses forward slash motivate dash NLP or hyphen motivate dash NLP. So lights, camera, life dot think EFIC dot com forward slash courses for slash, motivate, hyphen and NLP. And then when you go there, what do they do then? Stephanie, they click on this buy now button.
Stephanie Liu:
Go ahead and click that by now. Buy in and then you seven, OK. And then will be easy for you to go ahead and create an account. So once you create the account, you put in the promo code and boom, you are in that promo code is you guessed it PEAK. I love that promo code. I don't know why that's PEAK Okay. Let's put that out in the comments as well. Just so there's no confusion. And that is on its way. I will come back to Lincoln later and give you the url. So awesome. This is fantastic. Thank you so much. My goodness. You braved the elements. You went through it. You powered through. You did an awesome job as I know you would. I'm bringing up the beautiful background. Here we go. You are amazing. And I can't wait to continue to follow and see what happens next in your life. And would love to support you in any way I can. So please stay. Stay connected. Let's stay connected. And let's see how I'd like to know how I can serve your father to get more people, you know, acquainted with you, connected with you. And on that note. What is the best way for folks to get in touch with you?
Stephanie Liu:
In the best way to find me is on Facebook. So if you just want to type in my name, Stephanie Liu, by typing the name Stephanie, well, you'll find my business page. And from there, you could just send me a direct message. So send me a message and then we'll chat from there.
Brian Kelly:
Fantastic. So just go to Facebook like she said, type in the word you see on the screen. Stephanie Liu. That's lru and her last name. And click on the result that has definitely Liu on it. You'll see your picture. You'll know later. You see them smile that big, big, beautiful smile. Or Stephanie. Wow. We went over like 15 minutes. This is almost a record. But that that's just telling of how much value brought. And I cannot appreciate you more for hanging there with me and with us and everybody that's involved. We're getting yes, she's our superstars back. Think Stephanie Elysa. She's just a commenting queen. I love it. And more on LinkedIn as well. Appreciate everyone who's come on. And I just wanted to say one last time. Stephanie, so much appreciate you. You are a light for all to follow. All you have to do. Ladies and gentlemen, to become successful is model success. And we've got it right. That was too good. One, two fingers. That is model success. And look, you know, find someone that you relate with and then start reaching out to them. Start serving them. Do it with respect. Don't just say give me, give me, give me. Go out and say we'll find out what their charitable organization is their favorite and do some effort to help in that area. Do anything that will be of service to a person and then that will grab their attention and then go at it with respect and don't always expect something in return. I helped one of my mentors for quite some time and it came to fruition in the biggest ways I could ever imagine. Never, ever expect anything in return, hoping, of course, that something would happen as a result. But I was learning so much on the job, so to speak, that I was getting plenty from it already. So it worked. It worked out. Yes. Thank you, Eliza. My goodness. And then make her a superstar just by showing her name on here. So once again. We made it. We're at the end. Thank you so much once again. I appreciate your respect, your time, everyone. On behalf of the wonderful and amazing Stephanie Liu, I'm your host of the Mind-Body Business Show, Brian Kelly saying good night for now. And everyone, please be blessed. We'll talk to you really, really soon. Bye bye now.
Announcer:
Thank you for watching and listening. This has been the mind body business, Shirley's show with Brian Kelly.
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Stephanie Liu
Stephanie Liu is a Digital Marketing Strategist that combines the power of human behavior and LIVE video. After launching Lights, Camera, Live®, she has helped thousands of marketers successfully build their brand and bottom line with live streaming. Stephanie has been featured in Forbes and has spoken at Social Media Marketing World, VidCon, and the Midwest Digital Marketing Conference. She’s also the co-author of the upcoming book, "The Ultimate Guide To Social Media Marketing."
Connect with Stephanie:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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