Special Guest Expert - Stephen Hercy
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome welcome welcome to The MIND BODY BUSINESS Show! I hope you all had a great holiday, great Christmas break. We're approaching the new year and with the new year is coming something that's very popular amongst most people on the planet, especially if we're trying to stay fit. And that is a New Year's resolution that many of you are aware of. And that is the number one (holds up one) resolution is to lose weight. To get back in the gym to get fit. So, I'm so excited for our Special Guest that we have for you tonight. Oh, my goodness. We're going to introduce him in just a few moments. The MIND BODY BUSINESS Show. What is that all about? Well the thing is, in my fifty-four years on this earth I have noticed patterns developing, specifically of successful people. I've made it a point to surround myself with successful entrepreneurs and business people, especially later in the years of my life. And I noticed from these people I kept wondering, how are they so successful? What makes them unique? What makes them successful? More successful than others? And I started realizing that they had these habits, these patterns that were consistent between each and every successful individual. And one was mind. In other words, mindset. They had learned and mastered the art of a positive, empowering, mindset. And we're not talking all just conscious, on the conscious level per say. Yeah, it's great to stand in front of a mirror and read affirmations. Many of us have heard about how to do that, and we do that. There's nothing wrong with that. The thing is, it's not permanent. It's at the conscious level. And if we could tap into our subconscious and reprogram our brain for lasting success then, wouldn't that be amazing? Well the cool thing is, it is absolutely possible through a wonderful science called neurolinguistic programming or an NLP for short. And then there is the body. The body. What does that have to do with being successful? Well I'll tell you. It has to do with staying in peak shape. In your body physically. Being physically fit. Our Guest Expert tonight is going to really help us learn this at a deeper level. It's not just exercising though, it's also what you put into your body. The fuel, the nutrition the... yeah, the nutrition. The clean eating. And so, the two go together. You need to eat clean and you need to exercise on a regular basis. And so, the mind and body I like to say, are a team. And more important, the mind and body are your team. And then there's business. Business. There are major areas of business that you should strive to master if you want to be like these successful entrepreneurs I've talked about. And all you have to do is simply model, which means copy what they are doing. And that's in the primaries of sales, marketing, scaling, otherwise known as team building. And once you are able to get to a point of mastering all three (signals three) of these areas: the mind, the body, and the business. It is at that moment that I say you are working at a peak level of performance. Operating on a peak level performance. And the goal is... Look. I get it. Very few people have mastered all three. And the thing is, which one of those three or maybe two, should you now concentrate on? Maybe you haven't really concentrate on your body as much in this past year as perhaps you should have. Maybe you have not done any work in the mindset arena or maybe you just haven't put in enough time in learning the proper skills that come along with running a business. Whatever the case may be. Pick one, concentrate on it, and start toward the path of mastering. Mastering it. And then get to the point where you master all three. Then, you will have patterned after those who are successful, and by that point you yourself will also be successful. It's like a guarantee. It's amazing. All you have to do is model success. That's the beautiful thing about this show. I bring on entrepreneurs, Guests Experts, that cover one, sometimes two, sometimes all three of these areas and each and every guest Expert that comes on my show is a successful entrepreneur. So, you can guess that they have all three of them pretty well going right now (laughs). And on that note of mindset, you see behind me, a nice shelf of books. And many years ago, I had the opportunity of meeting with a multimillionaire CEO of a company. He actually invited me, flew me out. We were working on a deal. That's another story for another day. I was in his office for two solid days. Two solid days. Flew me out, put me up at a hotel, picked me up in a limo, the whole nine yards. It was amazing. And I just- I'll never forget this one moment, where I'm sitting on his couch, in his office in his couch. And he looks at me. He goes, "Brian. If people only knew. If they only knew. If they just did this one thing (signals one). If they just did this one thing, they would all be super rich." And then he paused for a moment. I'm thinking, "Ok, I'm ready. Tell me what it is." And so, what he did at that moment was he turned away from me, went toward the wall directly in front of me, behind him. And there was this large floor to ceiling cabinet, two-door cabinet. And he grabbed both handles, in its center and pulled it open to reveal something very similar to what you see behind me (points behind him). And that was just shelf after shelf after shelf of books. And what he says people, all they have to do is read. And he wasn't saying, go read fiction to get to that point of success. And by the way it's ok if you read fiction to relax. But the point here is, is his point was to read personal development, business books. Anything that would help you in these three areas of mind, body, business. That's all. That was the key. And I thought, "Are you kidding me? Just read books? That's it? That's the secret? That can't be. I mean books aren't that expensive. I won't have that much skin in the game. I could go get him at the library for free if I wanted to." So, I did the thing any smart guy would do because I thought I was smart, and I ignored him. And that was the biggest mistake I had ever made up to that point. I ignored that advice. And thankfully thankfully, years later I met another individual who then became my mentor. Worked with him for several years side by side and one day I saw him walking around in headphones. "Hey man what are you doing?" He goes, "I'm listening to a book right now." I said, "Wait, what? You're listening to a book? That's a thing?" And he said, "Oh yeah. Yeah you can do this on Audible." "You're kidding me." Because up to that point I had not read. I probably had not read a single book since the time I met that gentleman years prior. Crazy, right? And so, part of the reason is when I read a book physically with my eyes, I get tired. I honestly get tired. I get fatigued. And it's not pleasurable for me to sit with a book in front me to read. Never was. And I said I'm going to try this. And you can probably guess what happened. Was I put on the headphones, I listened to a book, and I said, "This is awesome." And I began reading quote unquote voraciously. Book after book after book. All in personal development, business, team-building, scaling, you name it. And as a beautiful thing you can do while you're listening to Audible. A book on Audible is, they give you the ability to just tap the screen and store a bookmark right at that moment that you have found something of interest. And the beautiful thing with that is, now I don't have to go back and reread entire books like many do. I can just go back and hit all the bookmarks. Listen to those and go ok I'm good. I don't have to reread the entire book. So, what I wanted to do, the point of all that is, I want to share with you right now a segment that I appropriately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes. There it is, you see (starts slideshow). ReachYourPeakLibrary.com. That is a website. To my left, your right if you're viewing this live or recorded right now. And by the way, for those of you watching live right now please do me a favor and just take notes. That is take out a notepad, get a pen or pencil, and take notes. Instead of going off and looking at different resources that we will be making available to you during the show. Write down the URL, the website addresses and do the research and searching on those later because you do not want to miss one moment of our special Guest Expert, who I promise is coming up very very soon. Promise promise promise. This is ReachYourPeakLibrary. The reason I put this website together, truly, honestly, was for you. My fellow entrepreneurs and business associates, whether I know you or not I want you to have this gift. And that is, a collection of books that I personally have read and I vet. I vet them. They are. I have vetted them. They are books that have had a positive effect on me either personally, or business wise, or financially. I've read more that are on this list. In other words. So, if it's if it's not on here that means it didn't make the grade. What that means for you is it saves you time. If you have not been reading voraciously or if you just want to compare and say, "Hey. What other books are there? Maybe I haven't read a couple of those." You could jump in here and have some degree of certainty that it's going to be a high quality read and it won't waste your time. That's the reason I put this together. It's all about efficiency. Working smarter and harder. But I will say not harder at the moment. I learned a new one recently. And harder it was fun. All right. So, what we're going to do is actually take one of those books that I have read and play a soundbite for you. It's about a minute in length. And this is from a book called Own the Day, Own Your Life by a gentleman named Aubrey Marcus. He's the founder and CEO of a company called ONNIT which is a fitness supplement company. Which is why I felt that was so appropriate for tonight's show as you will find out why, in just a moment. So, what I'm going to do is play that snippet about a minute in length. Get out that notepad and paper. Get ready to take notes. And then we'll come back and get on with our special Guest Expert. So, go ahead. Listen intently and take notes and we'll be right back.
Aubrey Marcus:
What sets guys like Gary V apart from the rest of us though, is that he enjoys his work. He doesn't just embrace the grind. He relishes it. He's working toward something, and that something matters to him. That is why he is such a colossal force. That's also how I've been able to grow on it at an average of forty percent a year since 2012. When people come visit the office you know what they say? It's not, "Man Aubrey, your employees are working so hard." It's, "Man. Your employees are so happy." And happiness is a magnet for success. Happy people do better work and draw other happy people to them. I never have to beg people to stay late to finish a project or volunteer to work a trade show because I am constantly supporting their personal journeys of self-optimization. Financially, physically, and emotionally. And it's not just my com-
Brian Kelly:
And we'll stop it right there. The beautiful thing about that, and the reason that that really caught my ear so to speak at the time was, this is a guy that's talking about loving what you do. And the reason I picked this bookmark is because our Guest Expert, Stephen Hercy is coming on in just a moment. Loves, absolutely cherishes what he does and it's infectious. The passion that comes through, you will see it in just a moment. It grabbed me personally and I have the absolute honor of working with him recently so, I can't wait to bring him on instead of waiting any longer. I think maybe now would be a good time to do just that. What do you say? Let's bring him on.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big-league. Qualified.
Brian Kelly:
And there he is ladies and gentlemen (points to left). Stephen Hersey. The one, the only. The man, the myth, the legend. We have many many things to describe this amazing individual. Steven how are you doing tonight? Thanks for coming on my friend.
Stephen Hercy:
Just a feeling on top of the world.
Brian Kelly:
I love it.
Stephen Hercy:
I'm being interviewed by the best. What can I tell you?
Brian Kelly:
(laughs). Oh, those brownie points will get you far my friend. Thank you so much. Hey real quick, I'm going to give you a quick introduction through the bio that you wrote and then we'll get a little deeper into what makes Mr. Hercy tick. Does that sound cool with you?
Stephen Hercy:
Absolutely.
Brian Kelly:
All right all right. Stephen Hercy a.k.a. Dr. Fitness USA is an international body designer. Founder of the International Institute of body design. Certified by the IFBB. That's a big one. International Federation of Bodybuilding. That's been around for quite some time. And he holds the prestigious title of Professeur De Culture Physique Weider. I know that was a mouthful. You may know the name Weider from Days Gone By from Ben. And there was another gentleman named Joe. They were very prominent in the body book building circles for many many years. Decades. Dr. Fitness USA regularly appears as an empowerment guest speaker in recognition for his successful work as a pioneer in the field of pain management and postural realignment. And is also the creator of the proprietary Body Design Formula. Strength training mentoring system, that is taught worldwide. Dr. Fitness USA again, that's that's this guy right (points to left) here, Stephen Hercy. Dr. Fitness USA has worked with celebrities such as, check this out. Linda Gray. Sally Fields. Simon Crane. Billy West. And as well as medical doctors, chiropractors, alternative health professionals, and more. Young and older people of all walks of life travel worldwide to seek his unique services. Dr. Fitness USA groundbreaking prescription strength training system assists men and women alike to become masters of their body, independently of a personal trainer. And get this, to look and feel fifteen years younger. Get twenty to fifty percent stronger. Men and women, once again. And achieve, this is the kicker, a pain-free life. I got goosebumps reading that. Stephen, that is a phenomenal intro and just from that alone a lot of people will understand a little bit about you and your background. And what I wanted to do is dig a little deeper if you don't mind and that is to really find out what motivates you as the person. Like you're in bed, you wake up. What motivates you to jump out of bed, to take on the day? To go serve more people? To help more entrepreneurs business people. People that aren't in business, just people that are in pain. What motivates you to do that day in and day out?
Stephen Hercy:
Well, that I know that I build a better mousetrap than anybody else. I don't have to compete with Arnold Schwarzenegger types. I don't have to compete with personal trainers. I don't have to compete with cross-fit. I don't have to compete with anybody that's in the fitness world or what we call celebrity trainers because I have a system that actually is revolutionary that's produced results over fifty-five years, beyond what was known as possible. And everything's been documented, it's not something that's pie in the sky. So, when I'm looking at a physical body, I'm already looking at the solution. I'm looking at the sad part that the person wants to be healthier or physically fit but they're nowhere close to where they could be if they actually had a blueprint or a prescription type of program that could address what's really going on with their body. So, when somebody comes to see me, if they say, "How much?" I know that's not a person for me. I'm looking for the person that actually says, "Based on your findings or what we talked about, is the condition of my body reversible?" Because most of the time the body just arrives where it's supposed to be, even with your personal trainer. What they're really in the back of my mind anyways, is they're asking for the impossible. They want a new body. Ok, we can do that, but it's got to be a good fit. They've got to have a positive mindset and attitude, and they're they need to be willing to follow instructions and give up control to do it my way.
Brian Kelly:
Yeah. Isn't that true? So much. I'm in the fitness industry as well and it's just, it's all about the individual. So, those of you that come to see Stephen after this show... All you need to do is follow his instructions. It's that simple. If you want to try to build a better mousetrap and invent it yourself then you're not going to get the results that he can guarantee for you. It's that simple. I've dealt with this myself and if you just follow his... "Well you know Stephen, I don't like that machine I'd rather do this one because I'm comfortable with it." Well, that ain't going to work then. Do what he tells you. Like it says it's a prescription. If a doctor prescribes you a certain medication and then you go to the pharmacist, "You know. I don't really want that one I want this other one. I think that will help better." (Stephen laughs). Would you do that? No. No. And the same is true of Stephen. Stephen's got a very precise system. And I am currently, peal pull the curtain back. I am currently experiencing, I just started with Stephen recently and I will tell everyone right here, right now. That just yesterday, I lifted more weight in one particular exercise than I ever had in my life, ever before. And that's not an ego thing. That's not to say look how strong Brian is now. All that is, is to tell you that what Stephen has is already working and I've just begun to taste the fruits of this unbelievable system.
Stephen Hercy:
Thank you.
Brian Kelly:
Yeah. Yeah. It's an amazing system already and I barely scratched the surface. I cannot wait to experience the rest of it. And the reason I love what Stephen does. Let me just say this, if I may Stephen. One of the things I really love. Love love love. Is that it addresses pain. People that have joint pain, I have in both knees something called Osteoarthritis. Which is early onset version of full-blown arthritis and there's pain involved. Well now, with working with and just in what four workouts I think so far? If that. I have no pain in my knees like I used to. It's continually getting less and less. Like right now I would normally feel pain just sitting here existing. I don't feel a thing. It is phenomenal. I'm excited and I can't wait. That's why I wanted... One of the reasons I wanted Stephen on the show was to help spread the word of this, especially for those of us that are getting up there. You know forty, fifty, sixty, even beyond. And Stephen's a physical specimen in his own right. And he's the product of the product. And I just love having him on here. So, you talked briefly Stephen about a positive mindset. And isn't it true that that is so crucial? I talked about the onset of the show, mindset. In not only achieving success but to maintaining it. So, when it comes to maintaining a positive, productive, and successful mindset, what is it you personally do? I think I have a guess. On a regular basis to sustain that?
Stephen Hercy:
This is what I tell men, could be applied to women. You pick up your program or the map, you get in the car, and you get to the gym and you don't think. See people say, "I have no time. Where will I fit it in?" You'd be surprised if you stopped thinking and doing. You get in the car and you get to the gym. You'll find that you'll be at the gym and you'll still be thinking about all these problems but you're already at the gym. So, why wouldn't you exercise? Especially when the exercise in this system is different than personal training in the sense that the energy comes from inside out. And we teach people never to do anything that feels uncomfortable. And that's because of the sequencing of the way the program is put together or what's really going on with your body. And that I'm an ergonomic expert so I can modify the machine. Ah! You know what that looks like? I'm a shoe salesman. I'm going to go get you the right shoe fit, I'm going to get you the right color, and you're going to be happy. So, it's as simple as that. So, people who say they have no time, or they don't know what you do is because they're in La La Land. They're doing the wrong exercise or you're wasting your time.
Brian Kelly:
Yeah and you know... I think a part of that, there's two things that come to mind. One is lack of... not ability, but the desire to prioritize it in their life. What I often tell people is put it in your calendar, on the days you're going to go to the gym, and treat it as if it was the most important appointment in your life. And you're not going to, you're not going to change that appointment for anything. And the other is, a lack of degree of certainty that once they go to the gym they're going to get the results they're looking for. And that is the, that is the secret ingredient that Stephen, Dr. Fitness USA provides to his clients. Is that certainty. If you, we'll go to his website here in a moment. When you go to his website, look at the testimonials. There's no way you can fake this. It's the results are everywhere, and they're based on you said over fifty years. Fifty years. This guy's been doing this for a long-time ladies and gentlemen. And he wouldn't still be doing it in this business if it wasn't working. I would just go out and say that. So, this is the gentleman you want to follow. And really at any age, whether you have pain or not. Why not get into a proper regimen of working out? In a way that you're comfortable when you're working out rather than straining all of your joints, which I did for decades until I met Stephen. Now I'm just la la, just lift more weight than I've ever lifted in my life and I'm not even straining that hard. It's amazing. I know the answer to the next question I'm about to ask you Stephen but I want to hear in your words. How important is physical fitness to you personally, and your business, and your personal life in general?
Stephen Hercy:
When you get up in the morning. Better check your body. Because if you lose any function of your body or as men get older, they lose half of it. You're not going to be too happy because your body is the vehicle that drives you through life. Right? People don't know but I'm going to be seventy-one. That's astounding because men don't have that vision. How they got to where they are. So, I don't remember because I still think like a child in a sense but working out for me is a very different experience today and I promote it to men because when men get in their forty's or fifty's they actually... not everybody. So, we're not generalizing it. I can hear the audience out there, "Oh yeah." But the thing is, that we produce less testosterone. So, working out as we get older is actually a feminine experience. You see when you comb your hair, you brush your teeth. That's feminine. When we work out when you're younger that's ego. That's what our testosterone levels is like but when we get older it's a feminine activity. So, I don't do anything that feels uncomfortable. Now when I say uncomfortable it doesn't mean that it's not challenging. I always challenge our or my body. I never go in the gym and say, "Oh I'm maintaining. Or I'm not as strong as I used to be." So, when I walk up to men they say, "Oh. I'm not as strong as I used to. So, I'm taking less weight. I'm doing a lot of reps." And I say, "Oh fool. Why are you taking less reps? It's the opposite. You take less reps and more weight. So, why would you do high reps? Are you running an endurance race? You have no idea how to train that's appropriate to where you're at in your life, and how do you get younger?" The trick is to keep on using a program that continually taxes your strength for the level where you're at in life.
Brian Kelly:
And it does it in such a way that it doesn't strain your joints, it compliments them. So, I guess that's the best way I can explain it. You can correct me in any term I say that's incorrect Stephen because that's just my interpretation thus far. That it truly- You know I've worked out my entire life, on and off. Since I was early teens, literally like fourteen, fifteen years old. I looked up to my brother who is big into the body building. He wanted to be a bodybuilder. And so, he was reading all the magazines. He was taking the massive tubs of protein powder and these big old liver pills I called them pellets because they were massive. You could choke on them just trying to take them. And I just followed my brother. He was my inspiration. And it was amazing to go through that and all my life work out like bodybuilders would workout, not being a bodybuilder myself. So, when Stephen's saying these things I'm thinking, "Why was I doing that? I was never going to be a bodybuilder. I personally didn't aspire to be one." Yeah, I was young and had ego and wanted to look bigger, stronger, and more fit. But why did I go down that path? When it takes so much more to become a bodybuilder than just take a few supplements and workout every day and do things without any true direction. So, that's what's beautiful about Stephen has. It even works for bodybuilders by the way. Well look at his testimonial videos, you'll see some bodybuilders in there that have been his clients and are his clients. So, it runs the gamut. And the thing is, he said it perfect. A prescription. It's actually tailor made for you personally. Right? It's not just this, cat one size fits all workout regimen. Going through it myself right now. Each each and every workout the adjustments are made. I'm just blown away by it. It's pretty awesome. So anyway, I kind of digress. There are many people that have inspired me along life like I said my brother was one, because of my brother I read Muscle Magazine, I saw Arnold Schwarzenegger, Franco Colombo, his buddy. All those guys from way back when and I really loved it. And that inspired me to look at these magazines, to read the articles, and watch my brother. For you Stephen though, I'm curious. Who to this date has been your greatest inspiration for what you're doing now?
Stephen Hercy:
There's been a lot of different people but one that comes to my mind is... There's a couple of people. One is Billy Hill who people don't recognize I've had. That he came along the same time as Steve Reeves and he was an absolute beautiful man with a most electrifying personality and people don't know that he was actually sponsored by Ben Weider. And he used to tell me that he'd be hanging off a balcony doing chin ups and then Weider would come along and tell his parents that if he signed a contract with them that he would make his son famous, and he did become famous. So, that was one. And then we go way way back was Jimmy Caruso who was the greatest black and white photographer of all time. And he was just a little... We won't swear but he could do all the bodybuilding poses or make himself look like a bodybuilder, but he ran a very tight ship because of being a photographer. He had a professional life. So, he had a studio in Montreal Canada was built along the lines of a boxing studio. It was very old, but it had the right type of equipment that he had manufactured. And he didn't trust people so he would hire his own employee to go to the foundry to make sure that they weighed the weights properly, but every bodybuilding champion passed through there. So, you could see that the system that he was using was definitely working. And Arnold Schwarzenegger, all those pictures that you see of Arnold were all done by Jimmy Caruso who never got credit for it except in the writing. I mean he'd get credit monetarily. He didn't have a lot of confidence in the outside world. But he was pretty well known that... I respected him as a person in the bodybuilding arena or physical fitness. He had a system that was pretty spectacular. So, if you say who did you learn from? In a sense you said you learned from Bruce Lee, that be pretty credible. If I go way back when I spent five years with Jimmy Caruso and understanding his system and where he was going at and how it created real champions. And how Sergeant Grant Arnold Schwarzenegger would fly into Montreal Canada in a little studio and be photographed by him. It was pretty pretty amazing.
Brian Kelly:
That is awesome. I've not heard that story before. It's funny you talk about how he didn't get you know, the kind of credit he deserved...
Stephen Hercy:
Wait, wait! There's another thing. I used to have go in there and when I went in there he would say, "You know if you train on my system you would need a dog tag to recognize yourself." Because I used to hear I trained in other gyms I was wondering, "Who is this guy Jimmy Caruso?" But it actually factually was true. And it's kind of great because one day I come in and people look it up. There was Roy Calendar and he was able to take who became a professional wrestler that he took on Roy Calendar and was able to bring him to Mr. Khanna, Mr. Universe and even into the Olympia all inside of a year. And I would look at Roy Calendar and say, "Oh my God. Where does this guy get this body from?" I didn't know who it was I was really talking to (Brian laughs). I mean when you look back that you read a lot of famous people or interesting people and you're looking at them as if they're the next door bodybuilder. So, these type of people when they work out are very inspiring because they have beautiful movement and the shape of their muscles are all actually very balanced.
Brian Kelly:
And I've loved reading over the years of how different of those bodybuilders get the results that that they had. Like Arnold the most famous of course. Before him bodybuilding existed it's just no one knew about it. And it kind of got popularized I think when that movie came out, Pumping Iron of with Arnold in it that really brought it to the forefront. But I loved reading about how especially someone like Arnold who we now know to be super successful in many areas of life. He's got mind, body, business, down pat. And that would be how he concentrated on every rep, and how he would be smiling while working out. And others are like anguishing and growling and they look at him and say, "Why are you smiling?" And he just looks he goes, "Because I know that I am going to win the next Mr. Universe." You know he's just, he's visualizing walking across a stage with a trophy. Just everything about the way, he train was so inspiring and how I hear people listening to music, and podcasts, and things while they're actually working out. Music might be ok but podcasts where you need to concentrate on what they're saying, I say no because I want to concentrate on the actual muscles as I'm working them. I want my mind on what I'm doing, not on something else. So, anyway I go off on a big tangent, but I just want to share that with you Stephen because we have a lot in common when it comes to our interest in the physical body.
Stephen Hercy:
Absolutely.
Brian Kelly:
Yes.
Stephen Hercy:
Let me mention something to you. They say I'm the new Jack LaLanne but I'm a little bit different. My passion or my want is to bring awareness worldwide that bodybuilding or strength training is the number one anti-aging component today. Not yoga, not running, etc etc. It's a whole new generation. So, let's go backwards. If we go into a place like L.A. Fitness, you'll see women or men... No let's say the women but men too, or boys. And they're only like fourteen or fifteen years old. And when you look at them those are the type of people or visual image that they would look like more like ballet, or the little girl next door, but they're all pumping iron. They're training like no tomorrow because it's a very passionate way of taking care of your body. And the reason I mention L.A. Fitness is because new L.A. Fitness's as have up to date equipment. So it's very user friendly. There's not a girl that's thirteen, or fourteen, or fifteen years old. It's not like pressing two-fifty, three-fifty. Some women are pressing four-hundred and they're doing everything else but because the equipment is functioning properly, they're having a good time with their body. So, the energy because they can lift higher weights or there's more awareness in the gym or better equipment, the energy of the gym is much higher today than former years. Which means that it's a very very positive environment to go to the gym. Now when you talk about women, sometimes not every time. And they say I'm doing yoga, or I don't like working out. Well I don't like going to the dentist either, right? They're not very well educated because in the former years when they're up to you know as they go forty, fifty, they've let their body deteriorate to such a degree that they don't know what's possible to bring it back to life. Because the yoga uses different muscle fibers, it's not... at it has a different brain connection so they're not using the tools that's available today. And we don't put that on personal trainers studios but it might not be that conducive to go to a personal training studio because the equipment today, most of them is not updated. Like an L.A. Fitness. So, the workout is going to be very hard and tedious. And I want to look at bodybuilding or strength training as a beautiful expression or dance with your body. And also, and also, you see out there in the spiritual world you have a lot of books. You have a lot of therapists, you've got a lot of car, you've got this whole conglomerate people and especially for women they're looking how to be spiritually balanced or you hear they have to have a positive mindset. Well women's brains use a little... work a little bit different. When you're saying to a woman, "I need you to be, have a more positive attitude." It sounds like a good idea. That's a very guy expression because their emotions will rule it out if there's any interference in their family or their place of work where they feel uncomfortable. So, what happens is. The strength training allows them... on my program at least, to increase their strength twenty or thirty percent. What helps is it steadies their emotions. So, that means you can talk to a woman and say, "Oh well you have to change your mindset and need to go to the gym." But that doesn't mean anything to them because they're at a certain point where women are thinking too much twenty-four hours a day, or they have children, or they have a lot of stress in their life. What happens is they go up inside their intellectual mind and they live there, and they kill their body, even if they exercise. So, that's a very foreign term to understand. If they go to... if we take a woman and we can get her to the gym on my program, we can override her nervous system in as little as twenty minutes. Now as soon as they reach a certain level of strength within those twenty minutes, they immediately have an aha moment and they go quiet. They go, "Oh, that feels so good." Because there's nobody yelling at them, there's nobody touching the weights. It's in the instruction and the ergonomic setup, and the confidence we instill in the person that they can do it. So, instead of taking six to eight weeks of therapy etc etc. because we're revolutionary in the industry in addiction and stress control because I have the right format or how much weight they left to lose. Well they can make a lot of progress in their life. It changes them right across the board. So, what I say to men out there is the greatest thing that could happen to a man is to see a significant other grow younger through the years. Or when your wife or significant other picks up her bag and says, "I'm off to the gym." Okay. And I don't mean that couples that go to the gym do the same program. You've ever seen that? It's like asking a man to walk into a woman's high heels. Okay, so that's pretty illogical. You both have different nervous system, different intellect. The good thing is if you're a couple and you're at a gym and you see each other working out, that's bringing you together, but you don't have to do the same program. Women move faster, they can transmit thoughts and feelings between left and right side of the brain. They can dance around men who are much more methodical thinkers except when we move slower. We ask women to repeat themselves fifty times because we don't really hear properly (Brian laughs). And you're laughing but you know what I say to a woman, "Instead of having overreact to something just say yes and then have a nervous breakdown afterwards." (Brian laughs). So, I practice. You want to know something? I practice that to myself because we men tend to go passive aggressive. So, when Batista's asked me something I said, "Yes. Yes. Yes. Yes. Now, do that. Yes." I just practice saying yes. It's kind of like a game or way to play the we'll add that later. Yes. Yes. Except for cleaning up like the kitchen or... When I'm saying right now is... You see the kitchen. It's in the kitchen, the living room, my desk, everything is piled higher and higher and higher. You know what she did? She took everything. Every single piece of paper and dumped it in my office. I passed by, go, "Oh my God. What happened?!" Well that's where strength training comes in. Women learn to say no to loved ones, they learn to take action, and they don't give a damn about men's feelings. We're supposed to take care of women's feelings or at least when they express it, we learn how to follow them. But women are not responsible for our feelings. But we will play a guilting trip on them because we have a feminine side. So, with therapy they always say, "Oh. Get men to express their feelings. Poor men." We don't have a problem expressing our feelings we're in them naturally. Ask them what we think or how to solve a problem, we feel loved. And so, all those therapies that people go to, unless they're actually going to a gym and grounding their body they're living in their head. That's the point of the whole story. Those therapists don't create and don't say "Oh you need to do some strength training so it's trackable." They keep creating business by feeding them more and more data and they still keep floating away like that fantasy in the sky. We try to get women to be stronger because you know why? It's better for us. Because women, it's a man's world but it's a woman's universe. And women are the grounding force when they get grounded. We step in line because you know, men teach, preach, in control and we try to get a better deal. And I try to get to better deal all the time with Batista but she don't get in the car door unless I open it. She don't throw out the garbage. She don't even do the dishes because she just did her nails done. I do the dishes. And in the morning when I get up I ask her, "Can I offer you breakfast?" I don't say "Can I get you breakfast? Can I offer you breakfast? So, we try to be kinder to women, but the women need to take more responsibility to take better care of themselves by going to the gym on the body designed for new system. Because a lot of women they go to the gym and the weights that they're lifting are insignificant to cause change in their body. And they have to understand that they just don't understand that.
Brian Kelly:
And one thing that I wanted to point out was this, your system is based on strength training. And I have actually come across women that when they hear that they think, "Oh my gosh. I'm going to grow man muscles by lifting weights." And that's actually not going to happen because to do that, you would have to supplement so incredibly much to... If you've looked at a female bodybuilder, they didn't get that way just by lifting a lot of weights. Not at all. There's supplementation of many things. Some legal, some not in some cases (laughs). But you have full control over your body. One-hundred percent. And what you're going to see is firmness. You are, you might see some definition, some muscle come through, some fat go away. That's what you know, firmness. That's what most women aspire to. Men aspire to that as well. And you made a comment about a calming effect when a woman goes through your program and I can attest to that as a man, personally. The very first time, the very first workout I went through using your system and I reported this to you if you remember Stephen and that was as I'm leaving. Walking after my last set toward the locker room, I felt something I couldn't hardly describe but it was a sense of calm and it was also that my body felt in perfect alignment and it was it was mind blowing to me. Being a gym rat most of my life where, anytime I worked out I left my skeletal system did not feel good because I just put it under a lot of stress. Well after going through this program and walking to the locker room I felt better than when I got there. And it lasted throughout the entire day. I went and I walked a long a long amount of many steps. This was during the Christmas shopping times. I was in a mall and I walked a lot and I felt great the entire rest of the day. So, I want to point those two things out that strength training is phenomenal, and it is the thing that women should concentrate on more than all of the other cardio, all the other yoga. And the fact that you're going to feel better. Not you won't feel drained, you won't feel tired. I felt energetic and ready to take on the rest of the day. I couldn't wait for the rest of it. So, I just want to put that additional plug in there. By the way, just in case you're wondering Stephen didn't pay me a dime to say any of this. This is all coming right from here (touches chest) right from the heart. It is one-hundred percent true blue, blue as this blazer. What I'm saying to you right now. Both Stephen and Batista have become friends of mine and we're having a blast working together on various projects. And on that note, I wanted to switch gears just a little bit Stephen and move it over into the life of what we are all and that is the entrepreneur. Which is a life that isn't for everybody. Let's face it. It has a whole different... it is a whole different life of its own. You know, a corporate employee you typically are pretty much assured you're going to get a paycheck every week or two weeks. You pretty much have a good idea how much that's going to be you. You basically do the work they tell you to do and then you get paid for it. Entrepreneur you flip that on its ear and now you are doing only the work you are prescribing for yourself to build your own business. The paychecks are not guaranteed week to week, month to month. It's a completely different mindset that requires the skills and tenacity and the perseverance. Like Stephen and Batista, Dr. Fitness USA. So, I wanted to ask you. And so, that's the reality side of it. Right? And there are great things about it as well. And that's what I wanted to ask you Stephen. What is your favorite aspect of being an entrepreneur?
Stephen Hercy:
Well you actually have your own time to create. There's no limit on your creativity. Like, when I'm developing a program. Even with working your program I'm getting ideas in the middle of my sleep. See (reaches for paper) you're laughing. You might not be able to see this, but I created a weight scale for you, for your chest brace. You see these, all these things here (showcases paper). There's about twelve, fifteen different lines here. And what that means is there's twelve or fifteen different ways I can change your program. There's a weight scale or a rhythm of music that I can tell exactly where you're at and how to progress you in a very logical, systematic way, that you're in control of your own body. The programming as you know is sustainable. Ok. You're not having a trainer dictate you sets of reps. Because today, when you're working with a trainer... And don't get me wrong I love trainers because we've developed programs that are taught in Belgium after it got there unlikely. We've expanded so people have more opportunity to have a piece of themselves, so to speak. It's an amazing situation where we could use sometimes... If somebody wanted to work with me personally because I'm not going to train anybody. I can actually show up with a trainer in the gym because I'm the engineer and I'm going to oversee that they don't mess up my program that from time to time I actually hire a subcontractor which is a professional trainer. So, that's a wow I can talk about the business. And I can expand myself. So, whether you understand what I'm trying to say here.
Brian Kelly:
Yeah. And you know like, compare that to say a corporate job where you don't have much decision making power. Of course, depending on your role within the organization but typically you have a manager or a boss or lead telling you what to do, when to do it, how to do it, at what time to do it. Everything about your aspect of your life. And with an entrepreneur if I heard you correctly Stephen the main thing that you love about it is the ability to be creative. To create what you see is necessary when you see it, even including hiring out to help you the scale and take it farther. And so, that's the beauty of being an entrepreneur and I really resonate with that because you have, I call it liberation. You're liberated. To do what you want, when you want. And yeah, you have to make money. So, it's not like this free for all you're on vacation forever. It's anything but a vacation. It's a phenomenal ride though isn't it, Stephen?
Stephen Hercy:
Absolutely. So, you know what's interesting in the fitness business you have different aspects when you meet somebody. And somebody says, "Oh I'm a lawyer." They always ask me, "What do you specialize in? Or you go to a doctor or they say, "Well are you eye, nose, and throat man? or are you..." You know they ask that. When you meet somebody, you say your working with strength training or your fitness, wherever they're at. That means if they're doing swimming, they're doing yoga, across the personal training. They become the expert. They never ask a clarifying question. It's kind of interesting. They reverse the conversation, so they learn nothing (Brian laughs). It's just an amazing phenomenon that they become the expert. So, because I'm empowering people trying to own who you are, and have a voice, and ask lots of questions. Ok. And bottom line is get to the gym now. I don't care anyway anyhow. You can call... what do they call it? Umber, Uber? Or Lyft.
Brian Kelly:
Yes. And I love what you just said was ask a lot of questions. And that's another pattern of highly successful people. So now, you're listening to it right now live by Stephen Hercy, Dr. Fitness USA saying ask a lot of questions. And there's another way of framing that. And that is have a mind of a mind of curiosity. A mentor of mine physically met in person this gentleman named Richard Branson, some of you may have heard of this guy. Head of Virgin Atlantic. Multi-multi I don't know how many millionaire billionaire. And an amazing guy. And he met him in person. And what happened was, Richard Branson walked up to him and started peppering him with questions and all that my mentor could go through in his mind was, "Wait a minute, you're Richard Branson. I want to ask you a few questions. I want to know what's going on with you." And the thing is Richard Branson is so genuinely curious again, another trait another pattern of a highly successful individual, and what Stephen is saying is absolutely correct. Is... and ask a lot of questions and then hang in and actually not just receive the answer but absorb it. And if it's an expert like Stephen, then put it into action. Taking another step beyond all that.
Stephen Hercy:
And stop saying, "I love my trainer!" (Brian laughs). Ok. The reason I is, let's look at the positive. The trainer could be the general doctor, so why are you assuming that they're the surgeon. There's a difference between a general doctor and a surgeon. So, if we say, "I'm working with a trainer and then I'm an international body designer." What is the difference or the transition? What is it you're doing more than what I'm doing already? People don't ask those questions. I love my trainer. What does that mean? Are you in a relationship with your trainer? What is about me? Probably whatever you're doing has nothing to do with your body. I've met people that are physically fit, and they come in here and they're having a conversation with me and I say, "Take off your shirt." Oh my God. Where has this guy been? He's been weighting with his trainer for two years and he doesn't have a shred of muscle. Or the opposite. They have too much muscle and they look like they fell into an acid problem. See, you have to... If you strengthen your body too much in one place it could cause your body into a lot of pain. So, stop loving your trainer. How about loving yourself and asking a lot of questions. Because they are not, they are not the surgeon. And today trainers need to make money so what they do is they have a system of confusion. They mix a lot of things into the training from jumping up and down and just being on a merry go round. So, you sweat a lot and you think you're working out. You have to stay focused. Stephen Hercy, when I get in the car I don't listen to the radio. I don't do anything. What I do is, I go to the gym and stay focused.
Brian Kelly:
There you heard it.
Stephen Hercy:
No texting. No texting. No you know, all these things that people do. Stay because it's your time. And if you love yourself a lot you will stay with yourself and not have outside distractions. And remember if your mind can conceive it, Dr. Fitness can help you achieve it.
Brian Kelly:
I love that.
Stephen Hercy:
Well you have to have somebody who comes from a loving place. I'm passionate about what I do so I make time for people. I like people, they say they, "I have no time." Well you're talking to somebody that's very very busy. But I have time. What's that all about? What do you mean you don't have the time?
Brian Kelly:
Yup.
Stephen Hercy:
It means you're not taking care of yourself.
Brian Kelly:
We all have the same twenty-four hours a day. It's all up. It's a choice. It just comes down to a choice. We all have time. It's about what do you put as a priority in your life. And I love what you just said though, about making that time for what a perfect way to frame going to the gym. And that is, make it you time. Make it self-reflective time. In between sets and you're recovering. There's time to sit there and reflect. And I do this. You know when you said that it made me think about what I'm doing especially in between sets. During the set I'm concentrated on what I'm working on but in between I'm trying to stay in the groove, in the flow, in the zone, right? And what I'm trying to achieve and not get too distracted. Gyms have televisions and things flashing all over the place and I just keep my head down and just say, "Look man. This is this is the time." It's an hour, if that. Spend the time to rejuvenate you. I love that Stephen because that, that right there could be reason enough for many people to go to the gym. If they just reframe it and think of it as me time rather than like you said, all the distractions and falling prey to all of those. So, love it. My gosh. Oh my goodness. You won't believe this Stephen. We're four minutes out from the end.
Stephen Hercy:
Oh.
Brian Kelly:
Happens every single time and there's one huge question I wanted to ask you. I ask this of every entrepreneur Batista, your wife who was on the show not long ago was asked the same question. I hope she didn't give up the secret, what it was. But what I want to do is ask you one final question that I think its kind of heavy hitting, it's deep, and it's really cool. Because each individual I talk to and ask the same question. Well, they answer in different ways. And before I do that though, I wanted to remind everyone that they can enter to win a five-night stay at a five-star resort in Mexico. And the way to do that is look at the screen right now (prompts sponsorship). And if you're watching, if you're listening, just write this down. If you're driving, stop. Pull over and write this down. You can do it one of two ways. You can go to the website that's on your screen. That's ReachYourPeakLLC.com/vacation. That's ReachYourPeakLLC.com/vacation. Or text the word PEAK. That's P-E-A-K to the number 6-6-1-5-3-5-1-6-2-4. Again, if it's easier to do it on your mobile phone. Text the word PEAK P-E-A-K TO 6-6-1-5-3-5-1-6-2-4. This is all sponsored by and the trip provided by PowerTexting.com. A phenomenal company by two wonderful friends of mine Jason and his wonderful partner Rhonda. And they do a phenomenal job, and we use this very system ourselves Here at ReachYourPeak. In fact those two, both of those methods that you enter will be going through their very system to enter. So, go out and do that right now. And then we're going to come back and ask Stephen Hercy. The one the only Dr. Fitness USA this very important question. And Stephen I don't want to get you too worried. I can see sweating like crazy, I'm kidding of course. And that is that here's the cool thing about this question Stephen, and that is there is no such thing as a wrong answer. None. It doesn't exist. It's just the opposite actually. It's there is only one correct answer and that answer is yours. So, there's that takes all the weight and pressure off. And you can take a moment to think about the answer after I ask it. To see what really fits best for you and your subconscious will provide you the best answer because it's yours. Only you own it and it's a really cool thing. So, are you ready?
Stephen Hercy:
Well hold on there. Did you read a good book like mine?
Brian Kelly:
We'll get there, we'll get there. It's coming, it's coming.
Stephen Hercy:
But a commercial. Listen, I want to know if you've read a good book lately?
Brian Kelly:
Yeah.
Stephen Hercy:
Oh, that's me! Dr. Fitness USA! (Brian laughs). You know I do that in an elevator. You're laughing but I'm standing in an elevator and I say, "Did you read a good book?" And it takes them a while before they realize it's me. You have to have a little bit of humor in here.
Brian Kelly:
Ok, ok.
Stephen Hercy:
What's your question?
Brian Kelly:
And we'll hit the book in just a moment. We'll hit that a little bit more with more emphasis. So, let's let's dial it in. Get centered. Because I want to, I want to really get the essence of you on this answer. So, Stephen Hercy, here it is. How do you define success?
Stephen Hercy:
You know what's amazing? Batista asked me that same question and I gave her the same answer she gave you. You learn to get up after you fall down every single time because life is that. There's ups and downs and you will get knocked down, but the thing is you keep going under all situations. Because, you know why? I'm going to tell you why. Because tomorrow morning you won... Today might not be so good but tomorrow morning you might want to get up because it's going to be a better day and you don't want to miss it.
Brian Kelly:
Mm hmm. With passion with power. I love it. Learn to get up after you fall down under all situations. That's almost the moniker of an entrepreneur, isn't it? And that's what makes people like you tick. That's you to your core is like, just keep getting up. No matter what. Keep getting up. Under all situations. It's like falling off a horse, get back up on it. Don't give up. Ever ever ever. Great great message. Thank you for that. And yes. We want to also provide you with another gift that Stephen has already kind of let the cat out of the bag so to speak. And I'll bring that up on the screen in just a moment. There we have it. So, we're going to bring it over and let you Stephen talk about this phenomenal resource that you're giving away as a free gift to our viewers (Book promotion slide).
Stephen Hercy:
It's my original book. And I suggest that one reads it. And you just have to subscribe, it's absolutely free. It's for sale but actually because I'm on this mind boggling ReachYourPeak Show and with respect to Brian Kelly. I've decided to make this book as a gift to your audience. So, all you have to do is subscribe or put in some information. And the book is absolutely free! No strings attached.
Brian Kelly:
Wow. Let me bring that back. I was putting it up on the on Facebook. So, it's called Posture for Power. So, allow me to give them the full web address so they can go grab that Stephen. I also put it in Facebook Live in the comments section. For those of you that may not be watching that at this moment, just go to my personal profile search for Stephen Hercy in my timeline and you will see the comment in there or just go straight to this website. It's Dr. that's D-R. Not the full word. DrFitnessUSA.com/posture the number 4. So, posture, four, and then power. Dash, gift. It's a lot. Here we will do it one more time. So it's DrFitnessUSA.com/posture4power-gift. So it's D-RFitnessUSA.com/posture4 the number four. power, hyphen or dash gift. G-I-F-T. And I want to thank you for that Stephen. That's an amazing gift. Writing a book is no small task as I know personally as I am in the process of doing that myself. And so, greatly appreciate that. So, go pick that up. Subscribe. Click on the button that you saw on the website and grab your copy of the book. It's a gift by Dr. Fitness USA. This amazing guy right here (points to Stephen). We love him, we love him. Well you know what Stephen. I hate to say it but that's about all the time we have. And what I want to do first, is give folks a great way to connect with you. And there's a couple of ways. And you provided one for me which is fantastic to tell everyone. And that's the same website. It's DrFitnessUSA.com/contact. And you want to go there to get with Stephen and Batista both. Let me see, I'll bring it up here real quick. It's coming up. There we go (prompts website). And so, here you can connect with them and choose one of these sessions. So, which of those would be the best for them Stephen?
Stephen Hercy:
Well it's a thirty-minute call and it's...
Brian Kelly:
Ok. So, the discovery session?
Stephen Hercy:
Yeah, it's a discovery session. We get to know each other. There's no sales pitch but you know in a conversation. Just like I had with yourself. You explained what you were doing in your training and I could have said, "Well you're kind of flying upside down by the seat of your pants. You really want to continue doing it that way?" And I got like that because you're a smart man. So, you had this aha moment and you decided to ask some clarifying questions and in those questions we bonded. And you are well- You know what's interesting is world champions, Mr. Olympians and things like that. They actually have no problem being told what to do or having a mentor but the little guy or the little woman, they have a hard time being open to being mentoring or understanding especially for men that as they go along like they actually need a mentor, so that they could be younger through the years. Because whatever they're doing isn't really working for them in the gym, especially when I go there, I stare at them. I'm hoping they're going to ask a question, but they don't (Brian laughs). And I'm saying, "My God. Why would you want to be a pain that way?"
Brian Kelly:
And a lot of it is just people are unaware that they're unaware that there is an alternative. I was one of those people. And then when we started talking you were explaining your system. My curiosity went through the roof. I had to know and experience this system some way somehow. Another way to connect with Stephen real quick is his Facebook profile. This is what you look for, search for Stephen Hercy on on Facebook and just look for that profile picture and that muscular body in the main picture above and message him. Reach out to him directly and he will get back to you because he's a man who loves serving, he's a man who loves helping people to correct their body, to get rid of pain, to live the best years of their life, that when they thought that they were just doing nothing but going downhill. That's what I see in what you do Stephen is you're... You're literally a life saver in a way of lifestyle right. You're changing the way people live for the better. Pain free, stronger, muscular, fit, feeling better, more energy, the list goes on and on. So, definitely connect with Stephen. Stephen, thank you so much once again for taking the time for being on the show. I cannot thank you enough for the value you brought to the listeners. I look forward to working with you more in the future and seeing you again very very soon my brother.
Stephen Hercy:
Thank you.
Brian Kelly:
All right until next week and next show we will see you again on the next edition of The MIND BODY BUSINESS Show. Until then goodnight everybody. Be blessed.
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Stephen Hercy
STEPHEN HERCY aka Dr Fitness USA is an International Body Designer, founder of the International Institute of Body Design; certified by the IFBB International Federation of Bodybuilding and holds the prestigious title Professeur De Culture Physique Weider.
Dr Fitness USA regularly appears as an empowerment guest speaker in recognition for his successful work as a pioneer in the field of pain management and postural realignment and is also the creator of the proprietary Body Design Formula strength training mentoring system taught worldwide.
Dr Fitness USA is the leading authority in bringing his revolutionary strength training systems to the addiction recovery community as a new tool for mood behavior stabilization, stress management, and is the first person in the world to provide strength-training programs for women suffering from endometriosis and autoimmune disorders.
Dr Fitness USA, has worked with celebrities such as Linda Gray, Sally Fields, Simon Crane, Billy West as well as with MD’s, chiropractors, alternative health professionals. Young and older people of all walks of life travel world wide to seek his unique services. Dr Fitness USA ‘s groundbreaking prescription strength training system assist men and women alike to become masters of their body independently of a personal trainer, to look and feel 15 years younger, get 20% to 50% stronger and achieve a pain free life.
Connect with Stephen:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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