Special Guest Expert - Steve Brown
Special Guest Expert - Steve Brown: Video automatically transcribed by Sonix
Special Guest Expert - Steve Brown: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward. Only two steps back
Work, getting the. And drib. Finally break through. That is the question. And this podcast will give you the answers. My name is Scott. This is the mind body business show.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. I say this every single opening, and I mean it with everything inside of me, we have a phenomenal show lined up for you tonight. I cannot wait for you to come to meet the amazing Steve Brown. He's coming on. He's sitting in the wings, waiting anxiously to be brought to center stage. And I can't wait to share them with you. And you're going to be blown away. He's got this genius concept behind podcasting and doing live shows, and I can't wait to share that information with you. Really had me excited. I literally had goose bumps under this blazer. I'm not kidding. This doesn't take much to get me excited. But the mind body of business. So what is that all about? It is what I call the three pillars of success. I began studying only successful people for a period of about a decade. And what I found were those three things kept bubbling to the top of what made these individuals more successful than, say, someone like me. And over and over and over again, these three things would come rise to the top. And those three things are part of the very title of the show. So mind being mind set. And that is each individual to a person. These are successful people had a very powerful and even more importantly, very flexible mindset. There was body body was literally they took care of themselves nutritionally and they exercise on a regular basis. It was interesting walking in their paths with them. Some of them I knew personally that I would work with, and I would notice they never drank alcohol and and they just were healthy all the time.
Speaker1:
And I thought, wow, that's really interesting. That's really cool. And then business business is so multifaceted. And what happened there is these successful individuals had mastered the skill sets that are necessary to build and grow a thriving business. Now, that may sound easy, but there are many skill sets that one must master and to master. Any one thing can take a long time. I mean, we're talking about skill sets like marketing team building sales, systematizing leadership. I could go on and on. There are so many skill sets that are required to run a successful business. The good news for all of us is we don't personally have to master every single one of those skill sets and the many more. I didn't even mention if you just master one, just one. And I actually mentioned it in the opening just a second ago, then the rest can fall into place very easily. And that one skill set is the skill set of leadership. Once you've mastered that, you are now empowered to delegate the tasks out to those who have mastered the appropriate skill sets to help you grow your business and really crush it and take it to the moon. And another wonderful trait of very successful people I found during my studies was to a person each and every one of them. They were very avid readers of books. And with that I like the Segway into a segment. I like to affectionately call bookmarks,
Speaker2:
Bookmarks, going to read bookmarks, ready, steady, read bookmarks brought to you by Reach your peak library dot com.
Speaker1:
Yes, reach your peak library, dotcom. By the way, real quick note for all of you is I would so love for each of you, for yourselves, not for me, for you to take notes as we go through the show, because you're going to be learning about a lot of phenomenal resources and incredible information from Steve Brown, who's coming on right after this. And I would hate for you to miss that because you happen to go off clicking and looking at another website like Ritscher Library dot com. Instead of doing that, just write it down and visit the resources after the show. That way, you'll never miss a golden nugget. I would hate for that to happen for you. And so just stay with us throughout the show. That's for you. That's my gift. Reach your peak library. That is a website that I had put together at my team. Build that and you may you may not believe me, but I did it with you in mind. This is a gift website. This is for you. This is not for me. What it is, is a compilation of the books that I have personally read and that that had a profound impact on me on either business or personal or both. And those are only these are only books that I have read. So not every book I've ever read is in this list. And I'm actually a little bit behind. There are more coming on here and there probably will be another one added to the list by a certain somebody who's a guest tonight.
Speaker1:
Just a hint. It could be adding another beautiful book once I get through the reading of it. And here's the thing. Just find a book that resonates with you. The first one, you don't need to go through this whole list. It's not alphabetically. There's no rhyme or reason to it. I just put them in there as I pulled them out of my account from Audible and grabbed the graphics and said, here, go build this. And all of those buttons, by the way, they go to Amazon. So this is not here to make money. It's here for a gift for you that give you a one stop shop. Big boom. Oh, my goodness. M. Cutler. That's my mentor. Amazing guy. Just incredible, incredible information here. So please do take advantage of this. Reach your peak library, dotcom, and yeah, you'll you'll see your life change for the better. I personally didn't even start reading books on a regular basis till I was forty seven. I'm now fifty six and I just my gosh, I start devouring them after I learn what a great impact that had on my life. And so I just implore that you do the same because that's what we do. We like to model excellence. We like to give the things that work to you. So all you have to do is copy it, just do what we're doing and you'll see your success increase. Speaking of increasing success, it's time for Brian to stop blabbing and bring on the true star of the show, Mr. Steve Brown. Here he comes.
Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, league qualified.
Speaker1:
And there is a ladies and gentlemen, it is the one, the only Steve
Speaker3:
Brown, and everybody loves the show and I'm so proud to be on here.
Speaker1:
Thank you, my brother. And it's going to they're going to love it even more, if you can imagine that, after they've seen your brilliance on this show. So here's the thing, Steve. I love I love what I get to do. And why that is, is because I get to meet and get to know amazing individuals like yourself. And I'm not kidding this this has been the greatest relationship building tool I've ever had in my life. And they're genuine. They're not fake. They're not phony. They're not Facebook. Check out my link and go buy my crap. It's none of that. It's just getting to know somebody and learning their brilliance. And I just I love doing this. Before I give you a formal introduction that you richly deserve. Steve, real quick will do a little bit of housekeeping, then we'll we'll jump in. That some cool with you.
Speaker3:
That's awesome.
Speaker1:
Right above Steve's left shoulder. If you're watching, that's over on the right hand side of the screen, you'll see a red logo that is our sponsor and one lucky winner. We do this every show. There you go. Thank you, Steve. Vanna, Steve. I love it. One lucky winner will. When a five night stay at a five star luxury resort, compliments of the big insider secrets, that is that red logo up there as my buddy Jason Narced and his company. And because of him, we're able to do this every single show. So you must stay with us live till the end. And that's how I will announce how you can enter. That's where I will do that. And then we have a couple more we're going to get rolling. So if you're struggling with putting on a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show, which is very important, and connect with great people like Steve Brown and grow your business all at the same time, then head on over to carpet marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master the very service we use to stream our live shows right here and actually right now on the mind body business show and over the course of goodness, over nine years now of streaming, we have tried many of these quote unquote, TV studio solutions.
Speaker1:
And I'll tell you, streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality. So you can start streaming high quality, professional looking live shows for free with streaming out right now. So write this down. Don't visit it, write it down. The website is our whippy dot. I am a forward stream. Live our whippy. I am for Stream Live and you can grab it for free and take it for a while and start your live video show right away. Now let's get back to the Man of the hour. Yes. You know, that is there is the handsome guy right there, the one with the hat. That's the handsome guys. That's how you know, here's the thing, Steve Brown, he believes entrepreneurs are the invisible heroes of today's economy. You risk your future with no guarantees. You all felt this to you and you fight hard to provide products and services that improve our lives. You also happen to provide jobs for almost half of the American workforce. Steve is the author of The Golden Toilet. I love that title. He's the host. There it is. He's the host of the Arawa online podcast. And he's the owner of our own Ahli Online, an Internet marketing agency. Too many vowels in there. For me, his mission is to help you avoid wasting money and time with the frustrating demands of more modern marketing. I can so relate to all of that. Steve, now officially, formally welcome to the show. My friend is going to be a blast. I can't wait.
Speaker3:
I'm proud to be here.
Speaker1:
Yeah, and I'm excited to have you. And one of the things I like to do in the beginning is actually we're not we don't necessarily need to go in order of my body business. But I like to open it up with mindset because in my humble opinion. Our every every thing you know, where you are today, success, your level of success or your lack thereof, and when I say your I'm saying generally your everyone listening is one hundred percent due to what's going on between your own two ears. No one else's fault if you're not successful. And yeah, it is your you are the reason if you are successful. So it's your fault. Either way, let's put it that way and one is better than the other. So for you, Steve, being an entrepreneur, as you know, that was a great bio. I love that. We're always fighting hard. There's there's an undertow. There's an implication that it's not all that easy to be an entrepreneur. It's not. And we risk everything, like you said. So knowing every day brings with it challenges, not just we're going to get up and we have a challenge we already know about, but new ones are going to hit us during the day, every single day. What are you do? What's going on? That big, beautiful brain of yours under that hat when you get up in the morning, what is going on to get you going? To keep me motivated, to keep striving, to keep excelling with all these road bumps and setbacks along the way. And then how do you do that all day long and then continue day after day, week after week, month after month? What is going on in that noggin of yours?
Speaker3:
Yeah, I don't know what's going on in there. Sometimes I sure suffer because whatever is going on in here. But, you know, as humans, our eyes are set in the front like binoculars. And we're our brains are big because we needed extra processing power for eyes. We have the best eyes on the planet. We see details. And that means that we're used to looking out and going towards something, aiming at something. And there's this innate fulfillment for overcoming challenges on the way to somewhere. And I think that when I finally started my company, I felt like I was more in charge of where I was going. It wasn't easier. It wasn't like it. It wasn't roses. And in Candie's it was hard. But at the end of the day, I was deciding where I was going. And it was fulfilling because overcoming, building a team, going together, these things were so fulfilling. And it just I think that's what really gets me out of bed, is doing things and just growing, learning, overcoming.
Speaker1:
And so you often think about the outcome, you know, like what is it you're working toward either today or this week or this month, but is that usually a driving force for you?
Speaker3:
Have you found. Yeah. And you know. I'm if you read any of Whitman's books, he talks about the visionary is generally an entrepreneur, is a visionary, right. And so that means they have this idea, they see where they're going, the challenges, getting that out of your head and written down clearly enough so that the team that wants to help you get there can see and go to the same place. But I'm always going to this place. That's where my energy comes from as I'm going to and I'm building what I envision. It's just that it often takes longer than you want, right, and you run into all those details that you don't want to think about, that's someone else's, you know, that takes the energy out of me. But you know that you've got that one person on a team. You go, hey, this is what we're going to do. And then they go and ask you two hundred questions, OK? And I'm going like, what is wrong with you? But I need them. I need the question that I need to get those details worked out. But it's not me.
Speaker1:
Yeah. It's like after they go through all these questions, like I could have done this myself twice.
Speaker3:
Right. But it wasn't like is good. Yeah.
Speaker1:
I always like to point the finger in the mirror when those things happen for myself and say, how can I communicate better, because there's obviously a disconnect of some kind that happens all the time and has different personalities and different interpretations and all those things. And that's it. Just it can take time. It can take time to find that sweet spot of the proper method of communicating with an individual when that kind of thing happens and it happens all the time. It's not like it's a rare thing. It's just about navigating and having the patience and the determination and being aware that it happened and that there's a way that we can together improve that going forward. And so, yeah, I totally relate, though. It's like, good Lord, if you ask me one more question, I'm just going to have it done already.
Speaker3:
But if you think about the number one challenge a leader has is to clearly communicate the vision in their head. It's the hardest thing. The people we admire, the books that we buy, the videos that we watch of these people, they're so eloquent. They sat and really got it distilled and clear. They've got this clarity and they just go, oh, my gosh, it makes so much sense. But as a leader, we need to do the hard work and get there, too. It's one of the it's one of the things that you need to really get good at as a leader. I'm not there that
Speaker1:
I would like to offer a gift that I never have. I've never said this publicly before. I usually keep it close to the test. But it's been a godsend. And I know you do a lot of live shows, Steve. One of the key elements for me and my team being one hundred percent in alignment with our mission, our purpose and everything, every show, every one of these shows I have automatically transcribed when it's over. Well, it's like Siri and it makes mistakes, and so one of my gifts to give back you'll learn about this tomorrow through my automated system, is to offer you the embed code of what will be this video and the written word that is animated beneath it. And see, every word is phenomenal. But the thing is, is it makes mistakes like Siri. So what did I do? I started having my team go in and do the correction. When they go to do the correction, they'll they'll see something and hear it because it's both the word and the audio. Everything they get, all of the modalities are juices flowing, but they'll see an error. They'll have to back it up, change it, correct it and play it again. So they hear many parts over and over and over again. And repetition is the key to mastery. They will know your value system. They will know your culture, everything about your business, everything is important to you as Steve Brown without you having to train them or lift another finger and you're getting another value added service, taking care of at the same time.
Speaker3:
So thank you.
Speaker1:
It has worked. I can tell you it blew my mind actually the first time I had one of my team members do it. That's what she came back with. You know, because of that, I now know I know you very deep things like wow. And your values isn't like, oh, I didn't expect this. This is awesome. So we've done one hundred and I've lost count. We're at sixty shows or something. Not all of them have been transcribed and corrected by the team. And so it's just so anyway, that was a big. Derailment there, but I thought it was important, so you mentioned one book or at least the author Whitman would be if you were to pick one business book that has inspired you the most of all the books you've read. I know that be difficult. I don't know if I could do it, but what would be the book that comes to mind first?
Speaker3:
You know, one book I really that really changed my paradigm about the responsibility, what I need to the way I really need to look at what I'm doing with my business in the modern world of Marketing is a book by Michael Whyatt called Platform. And it's an excellent book. It really connected all the dots, you know, we we. Go into this business challenge as an entrepreneur. We're going to attack every problem, whether we have all the tools, knowledge or not. But when I read that book is like, oh, I now I know what I was feeling. I just didn't have the right words to say it or to communicate it to someone. That's what I wanted to do. It's a great book. Excellent book.
Speaker1:
Interesting. And something I also do. I wrote that down. I'm taking notes as I go. Look, I'm taking notes and I'm running the show. But the thing I often do is when I hear a great you know, someone is vetting a book like you just did so highly, I write it down and as soon as the show is over, I will go to Audible and purchase it. And it's in my library. So I don't forget it's there. Like I don't remember where some of these came from and who set them right matter. I know they're there for a purpose. OK, you're next. I'm just going to go in order. So appreciate that a lot. It's very valuable. I found that when you can find out what is meaningful to other people that are successful in business, that's the key for everyone out there listening is to go out and devour it yourself. So let's see what's going on. Dennis Miller is coming to us all the way from China now. Yeah, he's an amazing entrepreneur in his own right. He's built large businesses and he's now followed his passion. He's teaching in China. He's teaching English to Chinese college students. I think it's college and he is obviously loves what he's doing. And so he was on the show just before he left the United States. And this is going back. I forget how long it's been probably close to two years now. But thank you for coming on. I appreciate you. I have no idea what time it is there, but I appreciate you for being on here all the way from China. It's a global global reach here on the mind body business show. I mean, I'm not going to interview people from all over the world as well. Let's see. Speaking of books, I saw you flash it a little earlier. I would like, if you wouldn't mind, to bring that back up and then also give us a little synopsis of the book, what it's about, and just whatever you want to say about it.
Speaker3:
You know, the golden toilet. So I'm like you, Brian. I work with business owners. They would come in and they would say, hey, I think I need a new website. I think I need to show up in a search. I think we need to do some social media. But when I backed up and really got to thinking, what is it that they're really asking, these are successful business people, but yet they've been convinced for some reason they need to really get their act together online. And what I realized is like one of those foreign films where the their lips are doing this. But the subtitle was saying this, Steve, I know I need to do something. I see my competitors do it. My employees are expecting me. My customers are expecting a me. But I'm not really clear where I'm supposed to start. What is it I need to do? Can you help me get there and avoid some mistakes? And when I realized that, then I knew that I needed to get better and more clear about what it is they do and it's the fundamentals, we would start an engagement and they would say later they go, I thought we were going to do this marketing. What we we are doing the marketing. But what I realized I wasn't clear on the fundamentals. We needed to get your fundamentals in place first. That's clear. Messaging, some marketing automation. Let's get the sales process automated as well, and then let's design strategic campaigns.
Speaker3:
But if you start off with the strategic campaigns, first, it's going to crash because we don't have our fundamentals in place. One day we were we were having this great I'm serious, Brian. We were talking our team. We were had their analytics up. We love automation. Just like you use HubSpot. We're a platinum level agency. Right. And with HubSpot, we're looking at look at all these leads coming in. They're submitting these forms. If there was ever an account that we could be proud of that the analytics were showing. And I swear the next day that client comes in and goes. He goes, Steve, you know, I love your team. You've done great work for us for three years. I just don't think it's working. What do you mean you don't? I could not believe what I just heard and I'm going to had it, how in the world is he saying this? When I see what's in the back? What's going on? Well, we were being graded by attrition. He was bringing on, but it was falling off the back just as fast as it was coming on. And when I realized that I had assumed they had a good sales process in place, they were documenting outcomes. They were following up. And boy, was I wrong. But we were being graded against. Yes. Didn't have our fundamentals in place. That was a big lesson.
Speaker1:
You know, you you hit a very sweet spot in my ear. And that's fundamentals because that took me back to when I started playing sports as a youth. I love sports, love playing them. And I hated the word fundamental. That meant boring, and that meant doing the same thing over and over and over and over again. It was never the thing I like to do. Never was the word fundamental next to something I enjoyed. However, I completely relate that it is important and no longer being a kid and being a grown grown adult. It's not that it's not that painful, actually. It's actually when you have the outcome like you do, Steve, always in your in your gaze, you're looking at you see the outcome. It's never difficult. It's just getting you know, it's just going through the process of getting there, the fundamentals, setting expectations, great communication. All of this. If you don't have that, you're right. It's like built on a house, a car. What is it built like a house of cards or foundation of sand or whatever all the wonderful metaphors are. I totally get that. Oh, my gosh. You know, they'll be like these digital ad agencies where where I first started learning this like they're very good about their messaging.
Speaker1:
They have to be because. OK, Brian, we're going to get to the leads. But I'm here to tell you, that is the that's our success measure right there. We're done closing them. Selling them. That's on you. I said, yeah, I understand that. I appreciate you making sure that was clear. But yeah. So that there are assumptions that can be made that can. Cause issues, so I love that you brought that up. That sounds like a great success story to go back and say we figured it out, maybe we can help you sharp your sales, whatever else, whatever talents you guys have that you can help them with to get past that hump. But now knowing, you know, that's the important part is messaging up front. That's what I want to go with, with everyone watching, is to just make sure the expectations from both sides of the fence are very clear. This is what we're responsible for. This is what you're responsible for. This is what we call success. I don't know what you call it, but that's what our agreement is going to be. Yeah.
Speaker3:
And I just realized, you know, when you say marketing, I see an apple, but you may be seeing an orange. Right. But we're both sitting there talking about marketing for an hour. And so that's why I thought this book needs to address all that. Let's get everybody on the same page. Let me tell you, Brian, if you read this book and you come to me, we're a year ahead of the schedule because we're on the same page. We're aligned. We're following a system immediately that's successful. That's what a real business person does. I'm going to design a system and I'm going to win, but I'm going to follow my system. And as as leaders, we need to help our entrepreneurs implement that system and understand it.
Speaker1:
And here's the thing, you shared that with me. Of course, I did research about you before you came on. We never met before this. And I saw your book. I saw your website. And I have audible an account. And I just want to bring this up real quick. I think this is its sheer genius. It's so simple. But what Steve has done, as you see on the left hand side, and he'll put up his website here as well. So you know where we're at. It's Arawa online dotcom. And what I noticed on the left hand side of the screen, I know it's kind of an eye chart for those of you if you're watching on a phone. But the beautiful thing is. That pop up on the left where it says, is your website a load of crap and I just love the play off the toilet and all that, but here's to the genius of it. Listen, audible for free. If you have never purchased a book from Audible, your first one is free. And what a great way to get your book in more people's hands, and you can also buy the physical copy for those that like to enjoy reading the physical copy as well.
Speaker1:
I just think it's sheer genius. I've never seen one do that before. I must be living under a rock because they're probably all I don't know. And you did something else that I want to talk about, too. That is sheer genius. And I am so glad we got connected. I think Seth connected us. Is that true? Yes. Yeah, you're just. Oh, my goodness. I guess I am literally goosebumps under my jacket. I'm not it doesn't take much to get my geek on. So, you know, I'm just enjoying the heck out of this. And we'll come back to your site here in just a minute. But I wanted to share that because everyone here can get his book for free. And if if you have already purchased something, I'll just purchase it. I did. I literally bought this book right before the show started. I kid you not. In fact, I didn't even share my screen to prove it to Steve, but he'll see the extra sale come through and I can't wait to devour that and find out what. OK, I got to know what was the inspiration behind the metaphor of the golden toilet.
Speaker3:
So thank you for asking. The biggest challenge that we have is when people come to you for whatever business you're in, you have people coming to you and they come with their prescription already filled out. OK, so when those business owners would come to me, they know Steve, I need a new website and I need some social media and I need to show up in a search. Well, if I just said, OK, we can do that, it's never enough, OK? Especially if it's not what they really need it. And you know what they call that. If you were to take that, if you got a prescription pad and you went into a doctor and you go, oh, I've got this pain here, I want you to take my kidney out, OK, let's schedule it. You know what that's called? That's malpractise. OK, and so when I but here's the thing. I got to get you to stop thinking that the world revolves around your website. It's important. But finally, one day I thought, how can I only got a few minutes talk about this and I can't say it seven times.
Speaker3:
So it's like, you know, Brian, I just want you to know your website is just a toilet. Their brain stops, they stop thinking about the argument they just had with their whoever before that meeting my websites on what? It's a toilet, OK, you wouldn't work in an office if it didn't have one. You wouldn't build a house if it didn't have a toilet. But when people come over, where do you hang out? You hang out in the kitchen, the fireplace, the pool. It's an important piece of a bigger system that makes your house a home. And we need to put it in perspective. And if all we're doing is sprucing up a website and calling it a day, then what's the biggest fear a business owner has wasting the money I don't have on something? And what's the most absurd, universal, iconic image of wasted money? A gold, solid gold toilet, the golden toilet? Stop wasting money on your website. Instead, let's build a system that includes clear messaging, automation and strategic campaigns. Let's win where we're winners here. Hmm.
Speaker1:
I think we were separated at birth. I'm in. I mean, the resemblance is uncanny already. I get that, but I think it might have happened. That is beautiful. I mean, don't flush your marketing dollars down the toilet instead connect with Steve Brown. And I'm not kidding. So we will give you his contact information before the end of the show. And please, if if it sounds like I'm dropping off and saying goodbye and I haven't done that yet, that's happened before. And I'm like, no, that's the most important part, is helping people find this individual these days that really, in all honesty, isn't that difficult, but still want to make it as easy as possible for them to get a hold of you. And I want to talk about the people you work with. So people that are watching and listening can say, you know what, I might be a fit. This guy could help me. And I have a I have a feeling that probably much greater than 50 percent of the people who watch the show would be a perfect fit to get the assistance that you provide. So what is it you do in your company and for what kind of clients do you do it for?
Speaker3:
So what we're going to do is help you. The number one lever we're going to improve immediately is your messaging. We're going to help your messaging really resonate with your audience. We are a certified we were the original agency certified by Story Brand in the application of how to take your content and make it honor the rules of story. Our brain craves information in the form of a story. And when you honor those rules, then when people consume, read, watch a video, read a blog, listen to a podcast, they feel he gets me. And I trust him and I feel safe, that is just utilizing the rules of story to connect that you emotionally understand that, for example, what the problem that you and I address and help entrepreneurs over is a. Their businesses are at risk if they don't start representing themselves online, like the big brands like that, this is not a cute little thing that we can maybe address and this is serious. This is life or death, especially after this year that we've had when we all got hit by the torpedo called the pandemic.
Speaker3:
Whoever thought that you couldn't shake a hand with a client, that you couldn't have people come to your store or your shop, and if there was ever a time you got convinced, wow, I need a virtual representation of my physical presence and it needs to be top notch. It's now this is the life and death. It's serious. And so we need to do it right and we need to get the fundamentals. But your messaging is number one. So who do we want to help? I want to help progressive minded business leaders who are already convinced of this fact. We don't have time to convince someone that doesn't get it. We need to move now. Let's get your messaging straight. Let's make it into some automation, the technology that you need. Let's make sure that your sales process is honored. Remember the story before and then let's talk about what strategic campaigns you need to be running and let's take advantage of this extra attention. But you can compete with the big folks. We just need to follow a system and get our fundamentals in place.
Speaker1:
So resonant with the whole thing behind the story concept in so many ways. And here's the thing. Like a lot of people have an idea. They want to write a book and a lot of people think that they're the first one to ever think of that idea for that book. And I see you smile because that's like everything has been written about. Unless it's fiction, right? If it's fiction, then maybe you can make something of this new. But if it's not based on reality, it's it's probably been written. So what differentiates you from another author who before you has already written a similar topic? It's your stories, your metaphors, your experiences. It could be your extension of someone else's story that you tell in the book. It's from stage. The same thing. Steve, I know you know this like when you're on stage and your speakers are so worried about the content, the PowerPoint, the slides, everything being perfect, they've got to get the information because it's life changing. People care about the stories that are intertwined into that more than they care about the facts, figures and and things that will help them to crush it in business. It's just fact. You're absolutely correct that people will they lean in when they hear a story and you capture and keep their attention. So I love that whole it's just the way humans are wired. Like you said, it's perfect. So. I don't know where you came from, but I mean, I don't know how we got separated and you ended up in Texas. I'm in California, right. Figure out a way to pull that back together at some point.
Speaker3:
Let me hairstyle everything. It's. Yeah. Yeah. But I stopped getting the haircut for a while, so I just started wearing a cap. We still got to go, which is still show biz. We got to show up and work.
Speaker1:
The show must go on. That is absolutely correct. And that's another thing I love about something you do. And I've seen you in other lives recorded after the fact. And I noticed that you are very good about continuing with your brand, you know, your t shirt. If you were to sit up higher, everyone could see it's Arawa online. I can get rid of the name. Yeah, there you go. And your hat is our way online. All the branding. He's got a monitor on behind him with his book. And I'm just saying all this to tell people all you don't have to reinvent the wheel. All you have to do is model success and model. What is that? That's a that's a fancy word for copy. But if we say copy, you go back to your elementary school days where or when I was a kid, because I'm older, you literally get your hands smacked with a ruler. If you were looking over and copying from your your mate next to you in a test or something. So just model copy with with permission. With permission. But these are simple things to employ if you're not doing it, is to get your consistent branding. You know, I don't have a logo or anything on my person. And I started this show this way and I remain committed to that from day one. And that's OK. So what if your brand is whatever your style is, you define it, stick with it.
Speaker1:
If you want to change it up, that's fine. A lot of people change that. But I just love that these are the intangibles that you pick out from people are successful. And so you want to model those who are successful, only those that are successful. How many times have you been given a stock tip by, say, a coworker like, oh, is the greatest thing since sliced bread? You should go buy some. I said, well, you're sitting next to me still working at a nine to five job. How's that working for you? I don't think I'm going to take that advice right now. So take advice from successful people and your odds are greatly increased. So that's my soapbox. I'm done preaching. OK, I like I like to ask a certain question because it can. It can take some thought in order to come up with it, so don't sweat it if it does. But if you were to think of where you are today, now, Steve is far different than, say, four or five years ago in your business and in your knowledge and in your experience. So where you are today? Right now, what would you say to someone that are the top three skills that are necessary to master to become a successful entrepreneur or a business person? I just three, just three.
Speaker3:
Well, I think the first one is persistence, hmm. You just can't quit. Can you just can't the most competitive? Profession that exist is not pro basketball, it's not NFL football, it's not that that's for sissies. OK, being a business owner. Oh. That's the most competitive, it's you against everything that could go wrong. You can't quit persistance, No one. Number two, you need to see patterns be able to start recognizing patterns and build systems and. Patterns are, you know, when you watch something stupid on Netflix or whatever, you just get sucked into the story, right? You just turn it on and you just get sucked in. But if you back up and see how did they start? How did the show start? In some action, something happened. It got your attention. And then they went transitions it. It follows a pattern. But if you you're sucked in all the time, you don't see the patterns. And in business, at some point, you got to stop getting sucked in and back out and go what's going on here? And start being able to predict what's going to happen. Then you can set up systems to navigate through these things. You're going to get in my book, I talk about being an entrepreneur is like, I'm going blank. What's that show where they wear all these goofy protective gear and they get knocked in the mud in the water all the time?
Speaker1:
I remember the name of it. I know it. Yeah.
Speaker3:
That's being an entrepreneur. You just every time you turn around, you get punched was something you didn't expect. Right. And so. All those guys do is close their eyes and run through it, but if you contrast it with American Ninja, they've practiced, they they've looked they know when they jump from here where they're supposed to land, that they are following a system and they practice, see patterns, build systems, OK, and then then it's like one thing that really emotionally can impact you is that you see your vision. That's what you're was when I started it. Right. This is why I showed up. And then you share with your mom, you share it with your buddy. They don't see it. And they're just like going, what are you what are you talking about? You're stupid. That can suck the energy out of you. But here's the thing. It's OK. No one else is going to see your vision like you see it. Just be OK with that. And when those that love you say something stupid, it's because they don't see it. It's OK.
Speaker1:
Oh, my God. I can relate to all of this is so funny. Over a million dollars yet it's like what's taken so well. How long would it take you to do the same thing? Come on now. You will never there because you don't have the same. You're not wearing the same one. That's OK. Not nothing against those that are not. God bless all the families. The toughest right sti holy smokes. They're the ones that love you the most. But they're also the toughest yet about, you know, well, beer. You're smoking something strange and stupid. Harebrained idea is that. Yeah. Oh man. It's unbelievable. And then you work with somebody that did not grow up with you, not a brother or sister, not a mom or dad. And they're like, man, that's a great idea. Let me help you. You know what? I'm leaving my family. I'm going with this. It's brutal. It's like a vicious, bad joke.
Speaker3:
But it's more it's
Speaker1:
Ok to love me and support me
Speaker3:
And but you got to go on and and you have to go on your journey, regardless of who goes with you.
Speaker1:
Yeah. And, you know, in all seriousness, that can also be a very big motivator, canted. It's like, you know what it is made me want it even more and not because I'm mad at you. I'm disappointed. I no doubt I'm disappointed that I'm not getting support. But it drives me feels me to say, oh, doggone it, I'm going to do it now. It's really going to happen. Nothing's going to stop me. And so take all of these these setbacks, these kicks in the head and learn from them and turn them around and put them into your favor. Is my my advice to those watching, not to Steve already knows all this stuff. He's the one that should be teaching it. He probably does teach it. I wouldn't doubt it. He's teaching it right now. Teach it and preach it. Holy smokes. Just look at the time, no. So we're going to go an extra hour, everyone. No, we'll stay true and close it off here in about 13 minutes. A little less this. I could literally talk to you for hours, hours, literally. There's I love the fact that you're into automation because I was I'm not competing with you. I was joined by another person. I was called the automation master.
Speaker1:
And I thought, wow, that's quite a term. I like it, though. I'm going to go with it because I didn't make it up. But I love the fact that you're deep into automation. You said it several times. It's part of systems. It's very important these days. It helps you save a ton of time and money and in errors because an automated system does the same thing over and over again. There's no there's less human intervention. When humans touch stuff, things can go wrong. Nothing against humans. I love humans. We're the ones that created the automation. So it's all right. So I love all that, and you're very astute, your branding, you're doing live shows, so let's talk. Oh, so this guy came up with such a genius genius business model. This is one part of what he does. And I asked him if it would be OK to share it on the show out of respect because it's so simple, yet so genius. Like, why didn't I think of that with? The cool thing is, all of us can do this. There's plenty to go around. Would you agree, Steve? So a lot of people want to learn how to do a live show like this. I know this because I've been sought out.
Speaker1:
I can't tell you how much. And so I did. I came up with a program to show them how to do it. And then I put together a done for you, done with you hybrid type system to do just that. Well, Steve is smarter than me. Instead of doing that, he said, how about I'll just take that same client. I will interview them on a weekly basis, me and him. And so, I mean, Steve will take and create the graphics, the branding and everything around that individual and just bring along every week. They don't have to go through all this. It's hell it can be hell of going out looking for new guests for each and every show of changing the messaging, for each and every show, getting the social media posts out to announce each and every all the stuff, there's a lot that goes on behind the scenes. This guy just simplified it by 10 X. So it's ten. It's it's X over 10. And so I think it's genius. So what where can people find your life? You have several clients that you're doing this with now. Where can they find that? Would it be on your Facebook or your YouTube or probably everywhere, right?
Speaker3:
Yeah. So if you go to our Facebook page, r.i, online on Facebook or my YouTube channel or I online, we stream them there. OK, and so, you know, you think about your folks that you work with, they have this deep expertize. When I started this agency, I realized that the biggest challenge our customers have is producing content on a regular basis. Content is king. You're supposed to produce content. So we help them do that. We write blogs. But here's how the conversation may go. Brian, we need blogs. Why do we need to do a blog? I never read a blog. Well, it's how people find you. It's how you. OK, so what's the blog about? Well, it's how to do how to carpet bomb your marketing. OK, all right. So the first thing. So we need to write the blog. You first. You need a plane, then you need some need some content bombs and then you need to schedule takeoff. And then we'd send the blog back to the person and they would read it. No, no, this is not me. I don't. And so it was like this big wrestling match. OK, but now contrast it to this conversation. Brian, you're so smart about what you do and you've got all these people that are on your Facebook page or they're out searching for things. Why don't we do this? I'll have you on and we'll talk about the most common questions you get asked and I'll ask the questions and you just flow. And when we hang up, think about this. They said it just like they wanted. They came with their personality. They came with their unique perspective. And it's just authentic and it's them. And when you hang up, it's approved and it's published and we're gone. Yes, OK. We just revolutionized blogging to just make it into a live conversation and it gets you see who views it. You see you see they are they'll show up on like the third or fourth show house, my hair is my lighting good. My house, my my kids, my my good. It's amazing what they do. And you just do it with them.
Speaker1:
They become studio experts by osmosis. Yeah, I love the authenticity is wow, that was something that you just said just a moment ago that really resonates. Here's why I'm I'm interviewing now. There was a lot of things that happened leading up to the show, a boatload, a lot of automation. Not going to go through all the details then coming on. We have never met before. We had questions pre arranged for the show. Probably hit three of them. Maybe I never hit them all. That's OK. The thing is and now I'm also pressing buttons and changing scenes and bringing up banners. And it's a one man show right now. People don't recognize that. The thing is, I'm thinking about those things. And if I'm thinking about those things, I'm not one hundred percent present for you. I do everything I can to be as close to that as I possibly can. But when you flip the table like you've done Steve and that person now, like if I were on the other seat and you're interviewing me, I'm not worried about any of that. I'm just answering questions. That's when you said authenticity like boom light bulb. Now they are their most authentic self more than ever. And they're not worrying about all those other things that are the moving parts. You know, did the VA do this right? Know all the things that go behind it.
Speaker1:
So you know what? It's time that was just a bomb dropping on. Smart bombs, knowledge bombs, bombs of wisdom that all defines Mr. Steve Brown right here. This guy is amazing. Good gosh, this is going by way too fast. I just looked at the clock again, if you couldn't tell. So there is one final question, and I hope you didn't cheat and watch the whole thing with Seth. But even if you did, it's OK that I like to ask every guest expert on that comes on the show. And it's a profound question and it can be personal. But I've found it's just a profound question. And I after I did a couple of times over a year ago, when I first started asking this question like, whoa, I didn't expect that. And since then has been just gold, just gold. And so I want to close the show with that. But before I do that, we have a couple of gifts. And are you still I didn't confirm with you before you had a you had a gift of your own. Let me pull that up and see if it's correct. And we'll also announce that as well. And I'll give you a key word. It was pitstop coaching. Is that still good?
Speaker3:
That's correct.
Speaker1:
So stay on. He's going to he's going to unload a wonderful gift on a free month of coaching. That's amazing. So you'll want to stick it on so you can see how to get that real quick. For those of you that are waiting for that five night stay at a five star resort, this is now how you enter. And yes, Steve, guest experts are allowed to enter. I've seen it happen and they have one. Sometimes it's a random drawing. So here we go. So remember, before I sing, take notes to everybody and don't go clicking away and taking your attention away. Well, now you have both Steve and my express permission. I hope that's OK if I'm speaking on your behalf, Steve, to take out your smartphone, your cell phone and fire up your text messaging app. And here's why. Get out a pen and paper as well. You want to write this down? We've got to move on and get this last question and Steve's gift to you all as well. So on the screen, if you're watching on video, what you need to do is take out your messaging app and where you would put in the name of the person you're going to send that text message to instead of the name put in this number. It's three one four six six five one seven six seven. I'll say it one more time.
Speaker1:
That's three one four six six five one seven, six, seven. And then down where you would actually type in the message where maybe you would put an emoji or two emoji emojis just flat out letters, two words separated by a dash or a hyphen that those words are peak PIAC Dash vacation. Peak dash vacation hit the send button, what will happen next as I pull the screen down? I hope you got that for all this. Leave it up here for just a moment. What will happen next? You will get an automated text message back requesting your email address when you provide your email address then and at that point, only you are now officially entered to win. Our automated system is taking care of all of this and you're a random winner will be chosen. And we'll be announcing that later tonight or early in the morning, usually later tonight. But you'll see the email because we have your email address. We're able to let you know that you've won. So that is that. Let's bring back the man of the hour. That's Steve Brown, in case you're wondering. And he has a gift for you. And I'm going to throw that up on the bottom of the screen. And if you want to explain what that is and how people can enter to get that and go ahead and take it away.
Speaker3:
Yes. You know, a lot of people have an idea floating around in their head and they're there and wanting to pull the trigger. But there are still some questions they have what maybe what my message should be, maybe. Is it this how nice would it be if you could, like, have a pit stop going around the track a little bit and think about it, pull in and talk with a team of experts about whatever it is that you need to consider and then leave with some assignments and come back around the next week and talk about it again. We do this often and we call it the pit stop, the Arawa pit stop. So if you just go to Arawa online dot com, you click schedule or free strategy session and just put in I want to do the pit stop. OK, I was. I heard you talking. Yeah, I heard you talking with Brian. See that little that button get a free strategy. There you go. Just put our pitstop. Recompete. And I'll know what we're doing.
Speaker1:
Our pit pitstop reach your peak.
Speaker3:
When you put that in, it's going to ask you,
Speaker1:
Oh, OK,
Speaker3:
Just just put that in there and you'll get an automated follow up, an acknowledgment. It'll schedule one time with me and we'll hop on and we'll we'll make fun of my, you know, whatever something that I did. And then we'll get you set up with the team and start doing a month for meetings with your pit stop crew.
Speaker1:
Wow. That is phenomenal. Now, the ladies and gentlemen, please understand and take this seriously, because this is Steve and his team's time. And you all know and you're very astute. Time is very valuable. It's one thing we never get back as humans money. We can make more money, but time you can't make more of it unless someone has figured out a way to do that. And if you have, contact me immediately, but most likely not. And so please be respectful. Come ready to. Get the job done, you know, to talk about business, it's OK to open with a little bit of personal get to know each other, but be mindful of his time and his team's time, please. At the same time, I will say, please take him up on this offer. Oh, I cannot tell you how many times or I would just say, you know, who am I to waste their time or to take their time is like you are you are an amazing person. That's who you are. And you have a great idea and now you need help. The key is to think about who not the water, how who in this case is Steve and his team. So get connected with them. If you're ready to take maybe you're stuck like, oh my gosh, how many people I know that are stuck right now, Steve, that this would be so perfect for for those of you that are stuck, this might be the right thing for you.
Speaker1:
And look how that initial call, maybe it's not a fit and you'll find out immediately and not waste any more of each other's time. But if you don't reach out, you'll never know, will you? It's like having a dartboard and not throwing the dart. And you're not you're certainly not going to hit the dartboard if you don't throw the dart, are you? So be sure to throw that dart. Just make sure it doesn't have a point on it. Make it sure it's one of those soft Nerf ones because you're throwing it at Steve. We wouldn't want to hurt him. So thank you for that. I appreciate that very, very much, Steve. And I hope your audience does as well. So we are at that time, it is time for that inspiring question to close out the show so some people get a little apprehensive, wondering what the heck is it going to ask me? And that's if they didn't cheat and see a previous show. I know what it's going to be. That's all right, as a matter certainly. But the cool thing about the question is, there is no such thing as a wrong answer. It's impossible to answer it incorrectly. It's just the opposite. The only correct answer is yours. And that is really all that makes it personal. It's just unique to you. So it's not like getting into your personal life kind of personal. It's just unique. So with that. Are you ready?
Speaker3:
I'm on pins and needles.
Speaker1:
I love it. Here we go. Steve Brown. How do you define success?
Speaker3:
I define success as you applying your time to what is fulfilling for you, not it's not about being happy, it's about getting to go towards that what you're aiming for. We talked about it earlier, being able to choose the time, your time and invested in a challenge that you want to fulfill. That's success. That's going to feel fulfilling. That's going to make you it's going to grow your self-esteem. It's going to give you experiences that you can help others because you actually attempted something. And there are other people that want to know they looking for you to deliver some of your insights. And if you're if you don't do that, you can't offer that.
Speaker1:
And you know what's coming? Yes, more bomb dropping moments from Steve Brown. He is the guy, the man, the myth, the legend he's been on. This wonderful show, and I say it's wonderful, not because of me, it's because of people like Steve who come on the show that graced the stage and provide incredible, immense value. And I cannot I cannot thank you enough, Steve, but I mean this with all sincerity. You spent an hour, an hour and a half of your time with me a half hour before you left. And I don't take that lightly and I appreciate that. And you've just provided incredible, immense value for anyone and everyone who. I was fortunate enough and is fortunate enough to see and or hear your words, so thank you so very, very much, Mr. Brown. I appreciate you, brother.
Speaker3:
Thank you for having me. I love it. And I hope we made a really great show for your audience.
Speaker1:
Oh, off the charts. Amazing. Love it and. I have separation anxiety going on right now because I think we were separated at birth, but like they say, all good things must come to an end, really? Must it? I don't know if this is true, but we're going to do that right now. So I appreciate everyone who came on and watched. I appreciate those who are listening on the podcast afterward. Reach out, ask questions, visit us on the mind body business, show dotcom. You can register there and get announcements automated. Go figure of upcoming shows. We don't hammer you with all the spam and stuff to say. We got a new show coming up with the amazing Steve Brown would be an example. So we look forward to seeing you register and we will definitely get the word out about each and every show so you can have great value and have something to model that will ensure greater certainty in your success. All right, that's enough. On behalf of the amazing Steve Brown, I'm your host, Brian Kelly of the Mind Body Business Show. Until next time, be blessed. We'll see you again very, very soon. So long for now.
Thank you for tuning in to the mind body business show podcast at w w w dot the mind body business show. My name is Brian.
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Steve Brown
Steve Brown believes entrepreneurs are the invisible heroes of today’s economy. You risk your future with no guarantees and you fight hard to provide products and services that improve our lives. You also happen to provide jobs for almost half of the American workforce. He is the author of The Golden Toilet! He's the host of The ROI Online Podcast and he's the owner of ROI Online an internet marketing agency. His mission is to help you avoid wasting money and time with the frustrating demands of modern marketing.
Connect with Steve:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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