Special Guest Expert - Sue Koch
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Hey, we've got an amazing show lined up for you tonight with an amazing Guest Expert Sue Koch, and you are going to be blown away with the value that this young lady brings to the table. Hey, how are you doing? My name is Brian Kelly and I'm the host of this show and it is called The MIND BODY BUSINESS Show. And what is that all about? For those of you that haven't tuned in prior, allow me to explain. First the mind. It's all about mindset. Basically, forming a championship mindset. One that is very rock solid and we're talking about from the subconscious level not so much just the conscious level. And both of them are very important. The key is tapping into your subconscious and there are incredible tools available that enable you to do this including something called Neurolinguistic Programming, NLP for short. Not sure if that will be part of the topic for tonight's show. We have various topics that cover each of the three categories of MIND, BODY, BUSINESS. And body, what is that? What is that about? That's about taking care of your body. Both from an exercise standpoint, a fitness standpoint, and nutrition. And the thing is, your mind and body are a team. And really your mind and body are your team, even more importantly. And if one or the other is not operating at a peak level of performance, well then, the team as a whole is suffering. And then add another team player to that and that's business. How much have you mastered business? We're talking about marketing, sales, team-building, systematizing, scaling. If you have not mastered any of the three then that's why we're here. We are here to help you to identify those areas, to talk about those areas with various guest experts like Sue, who's coming on in just a moment to help you to take it to the next level with your business, with your personal life as well. And that's what this came about was because I've just noticed over many years of dealing with working with, talking to, interviewing, successful people that these patterns kept coming up. Over and over and over and I realized these three components: the mind, the body, and the business, and your business were the keys. And so many will concentrate first, foremost, and sometimes solely on business and put all their effort and energy, resources, financial, time, everything in the business and not even consider really refining their mindset or taking care of their body. And really all success stems from... It all does. From the mindset, starting there. That is the foundation of all success. And when that epiphany occurred to me several years ago that's when I became an NLP practitioner and started learning it at a deep level and realized and experienced how life changing that was. So, MIND BODY BUSINESS Show is about. It's a show for entrepreneurs by an entrepreneur. And I'm really excited to bring on our Guest Expert. Before I do, you see (points behind him) a lot of books right behind me. And that's another crucial part of our show here for you. And that is many years ago I was in a mentor's office. He's a multimillionaire corner office. Owned the building. And I was there for a weekend for... we were negotiating a deal. And I remember at one point I'm sitting on his couch, in his office. And he turns around and walks to the back wall and looks back at me says, "Brian. If people only did this one (signals one) thing, if they just did this one thing, they would all be super rich." And it's like, "Wow he's got my attention now." And so, he reached back there's a super huge floor to ceiling double door cabinet, grabs both handles, opens them up to reveal the contents and literally it resembled what you see behind me and that was shelf after shelf after shelf of books. And we're not talking fiction books, we're talking books that are going to help serve you like personal-development, business books. We talk about many of them on this very show and you'll you'll be privy to many of them in just a moment. So, you'll have an arsenal, a library to go to. And so, I made a mistake back then many years ago. I completely ignored his advice. I thought, "No way. Reading books? That's way too simple." And at the time I didn't... I really honestly didn't enjoy reading. I didn't. I didn't enjoy it. So, I didn't do it. Even though it would have changed my life much quicker (laughs) and thankfully many years later I began working with another mentor of mine. We ended up working side by side for several years, I spoke on his stage, trained students for his company, had a great time. But one thing he did was he kind of reminded me by example. One morning I saw him walking around wearing headphones, I said, "Hey man what are you listening to?" He goes, "I'm listening to a book." I said, "What? You're listening to a book? Well tell me more about that." And so, long story short he told me about Audible. And I started listening to books and thought, "Wow! I love listening." Reading, I get I get tired I get fatigued, my eyes. I want to sleep (laughs) but a physical book. But listening I could keep awake and it kept my attention. And with this app called Audible on the phone, they give you this little icon you can tap and it's a bookmark icon. So, if you hear anything that's profound and you want to go back and review it you just tap it, that's it you're done. So, if you're driving it's no worse than if you were reaching down to turn the knob on the stereo. It's actually quicker and easier, safe. And so, I began listening voraciously to books. Just a ton of books. And it has literally changed my life, shaped my life for the better by doing that. And what I wanted to do is share one such book with you and we're just going to play back one segment, one snippet, a bookmark if you will. It's just over a minute in length and it's going to be something that I think you'll enjoy. And what I wanted to tell you is before we get moving any farther is if you have the ability to grab a piece of paper and a pen or pencil and be ready to take notes especially starting with the bookmarks. But really, when I bring on our special Guest Expert but without further ado what I'd like to do is move on to a segment I appropriately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready steady read! Bookmarks. Brought to you by ReachYourPeakLibrary.com
Brian Kelly:
(Library slideshow begins) Yes. ReachYourPeakLibrary.com. Now we're going to be giving you several resources during the show. So stick with us on this show. Watch this show to the end. Take notes. Write down the resources and what I mean by that is don't resist. Do resist the temptation to go off and look at these other resources. I have this one up on the screen now, so you don't need to go to it. So, stick with us because you want to be on when I bring Sue, our Guest Expert onto the show. So, what this is is a website I put together. Here is actually the complete story with that gentleman, my mentor many years ago talking about the books and that's how you become rich. And I started compiling a list of all the books that I had read that had an impact on me. A positive impact. So, not every book I've read is in this list. I think currently there are around forty in here. They're all either business based, personal development, mindset, everything we talk about. Body, fitness, it's all in there. And I just decided to do this for you, not for me. This is not a money making website. It's just a single place you can go to look at, find books, that maybe you haven't read yet that have been at least vetted by one other entrepreneur that's successful. That at least the odds of them having impact on you are greater, if that makes sense. And so, I put that together. It's really just a gift. I wanted to put together a list and I've noticed I've fallen behind. I need to add probably, I don't know any more ten or twenty more that I've been listening to. But what I wanted to do is jump in and segway into an actual bookmark of one of those. From one of those books called, "Habits of The Super Rich" by Bruce Walker. And it's an excellent read. I highly recommend it. And I'm going to play about a little over a minute snippet so get out those pens, get that paper out, and listen close, and then right after this we'll bring on our Guest Expert. So, go ahead open those ears and here we go.
Bruce Walker:
Chapter 6. The Most Effective Way to Build a Habit. Attraction, intention, action. Zach and Jim continue to talk occasionally about what made a successful person. They finally agreed on those three ingredients, "not that there are so many more ingredients we could toss into the soup," Jim said. But now he was clearly seeing that the world wasn't going to hand him success on a silver platter like it did to him and so many others in high school. No. He now knew he would have to generate a certain level of enthusiasm and then to take appropriate action afterward. He gave it some thought and said, "Then I need to start creating new good habits that will contribute to my success and not sabotage me for my future goals." He left the cafe determined to write out his goals and start creating new habits based on those goals immediately. Smart man. The best action anyone can take including you is to create habits that will not only help you generate your goals but carry them out for years and years. These...
Brian Kelly:
Solid solid advice. He talks about habits over and over and over. Of course, that's the title of the book (laughs). And it can also be equated with a term that we used often on this show and that is one of discipline. And generating a discipline because when you are disciplined, it becomes a habit. You're doing the same disciplined actions over and over and that is another pattern that has developed of the people. That's what it says, habits of the super rich. That is a pattern of the super rich. They develop habits, they create disciplines. They stick to it. But you notice it was creating new good habits that will contribute to his success. So, you want to concentrate on the good habits and just focus on the good. And don't even worry about the bad. Those will go away. And so this is all about success, about successful people. And the reason I brought that up is because the next person we are coming up with, I'm going to show you just in a moment. Sue Koch, is one such person very successful coach. And without further ado, what do you say we bring her on, huh? It's time for the Guest Expert Spotlight.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big-league. Qualified.
Brian Kelly:
And there she is ladies and gentlemen (points to left). Sue Koch. The one and only Sue. How are you doing this evening?
Sue Koch:
I'm doing great Bryan. How are you?
Brian Kelly:
Oh, phenomenal phenomenal. So happy to have you on. So, appreciate you agreeing to do this interview. I think I get more value than anyone including the guests that are watching. Real quick if you don't mind, I'd like to introduce you Sue and let the people know, and then we'll talk more and get to know you a little bit more at a deeper level. Sue's coaching career was launched as a result of her personal journey through a mid-life career transition. Her experience led her to desire to help her clients design richly fulfilling, "sexy second act careers" (uses air quotes) that combine passion, purpose, and a paycheck. I like that part. Her mission is to help her clients face any career or life transition with curiosity, courage, and confidence, using a variety of personalized tools assessments and techniques. She guides her clients to discover their own paths leading to integrated and deeply fulfilling lives. And I can imagine that you have quite a broad client base because this sounds like many people I know who have been in these situations Sue... Oh! and before I bring you on officially. Let me real quick announce to everyone watching live and listening live that at the end of the show. Stick on all the way to the end of the show. I'm going to reveal a way that you can win a five-night all inclusive stay at a five-star luxury resort in Mexico. And that's coming up near the end of the show. And I will reveal again how you can enter for that and we'll announce it live here. With that, Sue. How are you doing? And you know what... I want to just ask real quick and let's go a little bit deeper into the person Sue Koch. You know we all go to bed, and then we wake up and hopefully we get out of bed (laughs). What is it that you would say actually motivates you to hit the hit the floor with your feet, with a smile on your face and go, "Great! Another day is upon me." And then maybe divulge what you're up to today that helps that motivation come, come to fruition.
Sue Koch:
Well, my immediate answer that comes to my mind is daylight (both laugh). I think the older you get the more you really get a sense of urgency about everything that you want to get done, that's why you're still on the planet. Having that sense of purpose, that sense of passion. So, really when daylight comes around it's time to get up and get moving on the things that really matter to you because you really never know how how long that piece of thread is and when it might end (makes cutting motion). So, daylight.
Brian Kelly:
Very true. Good. Good. I love it. Love it. I ask many of the guests that same question and that's a good one because I get a wide variety of answers on that one. That's the beautiful part of it. We were talking, or I was talking earlier about the importance of reading and books. And every entrepreneur I know personally that has achieved any level of success and that's a term to be defined by each individual as well but those that have achieved a level of success that we would consider you know financially with their business. They've all... they all seem to be very avid readers and I would, I would venture to guess that you are also an avid reader? Is that a correct assumption?
Sue Koch:
Oh, yeah! If I don't have a book with me or if don't have access to a book, it's like withdrawal symptoms (Brian laughs) So, you know it could be fiction but in the last few years it has been more like you were saying a while ago, more business oriented, more personal growth oriented. Yeah.
Oh good. Yeah. And I'm glad you said that some of them are fiction because I wanted to now clarify that when I said not fiction in his bookshelf. That was not to say that you should not go through things that relax you and do things that relax you. So, whatever that is you know we all need that shut off button. We have to. Besides sleeping, it's good to have a moment of relaxation, reflection, and whatever that is for you is no judgment here. Just saying that that's what this guy had in his office. It was amazing. So, what would you say you know what- Today I know it's going to be tough to pick one but to date, what business related book would you say has inspired you the most?
Mine for me is a book called "Turning Pro." I don't know if you've heard of it or not. Written by Steven Pressfield. If people don't know him, if you've seen the movie, "Bagger Vance," he wrote the book. And it's a little book (pinches fingers together). It's only like maybe that thick (shows height). You could probably read it in two hours. But what I love about that book is he talks about what it takes to go from being amateur at what you are doing or what you're committed to turning pro. And by that he means, what are you willing to do? What are you willing to sacrifice? Where are you driven to become all that you can become? An amateur is likely to go, I don't know. Watch Netflix or something. Pro is going to be out there hitting ten-thousand golf balls or something to become that champion golfer. So, it's a very well written, tight little book, that you can read in about two hours. But every page is juicy, and every page is actually something that you can take with you to overcome whatever resistance that you might have in your business, or in your life to creating the life you really want.
Brian Kelly:
I love that. Turning Pro, I wrote it down. I have not heard her... I have heard of Stephen Pressfield but not that particular book. So, that's another part I love about this show is I get so many incredible recommendations for books. The very last guest I had, well no. It was a couple of guests ago. Carlos Redlich recommended one and I've been reading it and I'm all- I almost went powered through the whole thing in one sitting. And it's a little over five hours. It's just amazing.
Sue Koch:
Wow.
Brian Kelly:
Yeah, it's called, "Relentless" and just about finished with that and that's another... When you say "Turning Pro." It was a very similar concept. Yeah I love it. Because it's like, a lot of people will dabble, won't they? They'll not go into all full bore. I see so many entrepreneurs and maybe you have too where you know they really find something they love, and they go after it with everything they have. And then after say a month or two and they're not seeing the results they thought they should achieve in that very short amount of time. The silver ball shows up over to the side and they go, "Wow. What's that shiny silver ball?" And they go chase that and never finish the race with the first one. And that's part of turning pro, right? It's like committing.
Sue Koch:
I have great story about that. This story I just love. So, a few years ago I went skydiving. And the people that I had been talking to about it actually know a guy by the name of Dan Brodsky-Chenfeld who owns Skydive Perris here in California. He's a skydiver and he's written a book called, "Above All Else," which is another really great recommendation. He talked about how when he got to be a champion skydiver, people would want to come to him and say, "I want to be part of your team. I want to be a champion skydiver like you." And he'd say, "Well what are you willing to do then to become a champion skydiver?" "Well I'll do anything you want me to do. Just tell me what you want me to do." So, they'd start practicing and pretty soon it wouldn't take very long before ninety-nine-point nine percent of them quit. And they had to take criticism and they had to take feedback. And so, they'd give up. And so, that champion, that turning pro really have to be willing to push through whatever you have to push through, to get what you want. And many of us are not willing to really do what it takes.
Brian Kelly:
That's so true and that's why mind is the first word of this show because that's why. That is the reason, the number one reason that people that don't see it to the finish line. And hey again, no judgment here. I have been guilty of this very activity and I've done this and now I have solely concentrated on one avenue for now five straight years (holds up five) just continually. No matter what. The thing is when you go into a business all you see are the glamour and the passion, the fun things without realizing that, "My gosh it's not going to be that easy." And the more successful you become the more issues arise that must be dealt with, not the other way around. And so, it's about developing that solid mindset. It's not about what what situation is presented to you, it's how you react to that situation. And if you haven't worked on your mindset then that could be a struggle. And some can power through it but very few like you said. Many people will just... they'll go off to something else and give up. Which is sad but again, it's the mindset.
Sue Koch:
Yeah. And you have to have a why, I think. For what you are doing. What's it for? Making Money. People say, "I want to start a business to make money." Well maybe not... that's the responsibility of a business but it's asking why you want to do it. And if you get clear about the why, that's going to go a long way to help you push through those things that we talked about that might ordinarily stop you.
Brian Kelly:
Yeah I'm glad you brought that up because we've, I've trained that from stage and taken students through a process of determining their why. And the more powerful why's are those that are farthest away from yourself. So, you mentioned money. Well typically, usually that's not going to be something that keeps them going. And then we go through this process and typically it becomes either someone they love or maybe a charitable organization that you would go over broken glass, crawl over it to you know finish the race for that why. Something that would make you cry, like emotionally cry. Not out of pain or sorrow. Just something you truly truly love, and it means so much to you that no matter what, because of that why you will not give up. And you're right. That's crucial. You know that goes hand, hand in hand (recreates motion) with the mindset because if you have that why, and if you determine it, and you continually bring it up because what happens? You hit those roadblocks, those speed bumps. And the second you do, is like "Ok (snaps fingers)." The why comes back in your mind. You're like, "Okay I'm not giving up. I'm going to- My skin's thicker because I have a solid why and I'm going to keep going. No matter what." Let me tell you... how many times have you thought about quitting your businesses, Sue? (laughs)
Sue Koch:
Daily? (laughs) It's not but often enough. When you think, "Nothing I'm doing is working. What am I doing this for? Well I'm doing it because I have to. I can't not do it."
Brian Kelly:
There you go because you have a solid why. So, yeah. Thank you for bringing that up. Phenomenal. This is- I hope folks are taking notes like writing this down. And beautiful thing is, as you take these notes you can then look up books that have, that talk about these very topics. Like finding your why. Look at, Google it. See what books come up and then talk to other entrepreneurs and say, "Hey have you read this book. Is it worth my time?" And make your time worthwhile. And yeah. So, this is phenomenal. There is one book called, "The Big Boom" by my mentor called Mel Cutler and that's on ReachYourPeakLibrary. That section, there is a section on determining your why in that book. The whole book is not about that but it is in there. So, that's one resource you can look into as those of you that are viewing and listening. Now another thing that keeps entrepreneurs successful is maintaining a not just a solid mindset but a positive and productive mindset. Those two kind of go hand-in-hand. That that kind of brings us into an overall successful mindset. And we're not- we are human we're not perfect. So, we have bad days.
Sue Koch:
Really?
Brian Kelly:
The thing is is we have to make those days not days but not even hours but maybe maximum of minutes. We've got to get past it quick to continue to excel in our business. So, for you Sue when it comes to maintaining a positive, productive, and successful mindset. What is something as an example that you do on a regular basis to sustain that kind of mindset?
Sue Koch:
Well I think a little bit of it is I have a kind of bounce back mentality anyway. I do try to figure out how I'm going to be able to move forward. Certainly, exercise is one way to do it. I get stressed out and sometimes it opens up something because it can be kind of a meditative thing actually, exercise. Because you can't think about anything else but how heavy that that dumb-bell weight is, or whatever. And I've gotten back into exercise this year. And really seeing it in a whole new way has been helpful. In other parts of my life it creates clarity and trust. But the reading, reading positive things, being around positive people and not allowing myself to complain about anything. If I can't have a solution or think of a solution, then bring other people in that are smarter in that area than I am. I think all of those things. You know it's really... the biggest part of success and optimism to me is to be able to do the things that lights you up. Figuring out what that is, and going for it. Just giving yourself permission to have the kind of life that you want to get up this morning to live.
Brian Kelly:
I love that. Giving yourself permission. What a way to bookmark that one or bookend it. That was good. So, I was taking notes. I always do every show and again, I hope the viewers and listeners are doing the same because this is this is pure gold. You're listening to it right now. Sue is very very adept. She understands what it takes to become successful. And I loved one of the first things you said about how you maintain your positive mindset was exercise. And we just got through talking about how your mind and body are a team, didn't we?
Sue Koch:
Yeah (nods).
Brian Kelly:
And just like, yeah. It works that way because when you exercise so many wonderful things happen not just to your body but the result of what you're doing with and for your body really substantiates your overall brain activity. And every cell in your body is eavesdropping on your thoughts in your body, not just in your head. So, yeah taking care of your body it's a mind and body are a team and every time you workout you notice... you just. Like you say, you really stress. If you're not stressed, you can think clearly. You have more energy to get through the day, do more in less time. There's nothing bad that can be said about moving your body, exercising. If you have injuries and you have joint problems, then exercise in low impact areas. Swim in a pool, go on an elliptical if your knees are bothering you. There's so many... there's no excuse really to not exercise. So, that was phenomenal. And reading. Yeah! Feeding your brain with positive input. That's going to help you propel yourself further. And then not complaining. That's a big one. I mean, I kind of translate that into making excuses right and pointing fingers when the mirror should be right in front of you if you do that. You say that person, well it's actually me (points finger). And being at cause. That was another game changer that I learned years ago, to learn to become more a cause for everything that happens in my life. So, you're hitting all the hot spots and that's why I really hope everyone is taking incredible notes nearly every word that Sue says you should be writing it down (laughs). One of the things that happens and you kind of said, you kind of alluded to it when we talked about how often do you feel like kind of giving up. You jokingly said every day. And it sometimes feels like that, I completely relate. And there's another thing that creeps in when there is that uncertainty called fear. So, now we're starting think, "Am I ever going to be successful?" Or whatever that fear might be. There are different levels and different types of fears. For you Sue, today. What would you say would be your greatest fear at the moment? Not like now, but the one that has been coming up and how do you go about managing that fear?
Sue Koch:
Well I mentioned or you mentioned earlier than one of the things that I do is behavioral style assessments. And I know that based on my behavior style, I am a fear-based person.
Brian Kelly:
Mm hmm.
Sue Koch:
So, any uncertainty throws me for a loop. And it could be... you know when you think about it it can be a big thing like, you're happily living your life and all of a sudden, your house burned down. Or you're happily doing your job and your boss comes in and says, "well we don't need you anymore." It could be big things like that.
Brian Kelly:
Yeah.
It could also be just little things that kind of just upset your applecart. And so, for that that's for me just to recognize that I'm one of those kind of people that if my applecart gets upset I kind of freak out. Knowing that having that self-awareness. Knowing that's what happens to me, that's a really big step because I can kind of step back from that for a minute and say, "What's really going on here?" Tigers are going to jump out of the woods and get you right now. So, so what are you really afraid of? And so, I would start asking myself questions about that to kind of settle myself down. And if I can't then I give myself permission to freak out for a little while but, like ten minutes. Freak out! (Brian laughs). Horrible, awful thing that's going to happen. I lost my job, I'm going to be living under a bridge, I'm going to be starving to death. Whatever you can think of that could be the ultimate result of that. And then say well, "Ok. How likely is that really? How likely is that?" And when you think that, "Well it's probably not that likely." Then you can start putting your attention on, "Ok. What's my next step?
Brian Kelly:
Yeah yeah. Perfect. And I think you hit the nail on the head which was, awareness. Is that the first step is being aware that this fear is cropping up in your emotions and that's that's always the key. Some people will go through and not even be aware of it unless it's pointed out to them often enough and they finally can learn to do that. But it's really the key is to become aware of it and then like you do is number two is handle it you know on something we do in peace circles is what we do. It's called reframing it and taking something that might not be serving us. And it could literally be one-hundred and eighty degrees opposite and say, "Well maybe it's actually not that bad and it could be this good." Well another example is I've given it before on the show but it's so oftentimes we as humans will say, "Well I know, I got to, I have to go do the dishes now." Well a beautiful subtle (swats air) there's something flying around. A beautiful, subtle, reframe on that is, "I get to do the dishes now." That has such a psychological undertone. That's a very subtle example. We're not talking about fear but that's an example of reframing. You can use that for any negative emotion that comes through or negative thought. Either even a negative language pattern. And once you become aware of it and then you reframe it or handle it like you do. That's the two keys to getting past it. So, ten minutes. That's not that's not that long. So, that's another recipe for success for those you watching and taking notes right now (laughs).
Sue Koch:
And you can time it, if you want to. Give yourself a day or half. It probably depends on the circumstances a little bit but then say, "Wait. That's enough. We're going to stop freaking out now and see what we can do to get on with whatever it is we want to get on with"
Brian Kelly:
Excellent. Excellent. So, you have your own coaching business. It's amazing. I'm actually pulling up the site so it's Sue Coach Koch (laughs) because her last name is pronounced Coach K-O-C-H and I love that. And it's called Three Squares Coaching. Now I'm curious, what led you down the path? What ignited this spark in you to start this new business venture? And just take it all the way to fruition?
Sue Koch:
Well it came about in one of those transitions we were talking about. My boss came in one day and said, "You know, it's post 9/11 and we don't need you anymore. I'd been there for my entire adult life. And so, I (Sue's website presented) had to figure out what the heck I was going to do. And I have been doing some personal growth work on my own and I had taken a course where I was invited back to coach the next course. And I figured found out that I loved it. And I thought, "Well maybe this is something I could do after I retire." I knew I was going to be laid off. One of my ways of reframing was to say, "Ok. Now that I'm laid off maybe the universe had something else in mind for me and I should start my coaching practice now." So, I was lucky enough that one of the participants in the course that I coached came to me and said, "I have some managers in my company that I'd like to coach to do some career development with them. Would you like to do that?" So, he became my first paying client. It's kind of gone on from there. So, a little bit of luck a little bit of bad news, and serendipity. And here I am. So, I used to think when I was in the corporate world that people would come back and after they'd been fired or laid off or quit or whatever, they'd think it was the best thing that ever happened to them. And I would think, "Oh how can they say that? That's awful. That's awful to lose your job. Well guess what? Now I'm one of those people who can say that it was the best thing that ever happened to me. But you wouldn't have convinced me of that before. So, I think you can just take the things that happen and really turn them around. And make something out of them rather than saying, "Ain't it awful?" Well make it not awful. Maybe it's not awful, it feels awful for the moment. But how can we turn this? Curiosity is another thing to help us turn this into something terrific. How can we turn this around to make something that we want to do, or have, or be? It better or amazing or what I call "sexy" (air quotes) for the next part of our lives that has us go back. Think back on this part and say, " Well that was the best thing that has happened to me.".
Brian Kelly:
Yeah isn't it, isn't hindsight a beautiful thing? (laughs)
Sue Koch:
Yeah it is (laughs)
Brian Kelly:
But the cool thing that you're coaching your clients is to- It's that awareness again, right? It's like something big happened in my life. I don't like it. It didn't feel good. However, I wonder what can what can I make out of this that is not such a negative thing? And maybe its exact opposite and it's a supreme positive thing. It gives you permission to look into another avenue, channel, direction in your life. Even though you didn't want it to happen, it happened. And sometimes I've heard that- How many times have we heard that, that story where a lot of people have to hit rock bottom before they realize they have the ability to raise themself up and do it on their own. And it usually doesn't happen until that actual, one of those occurrences comes into their life where it's not a choice, they have to do something to figure out how to bring in the necessities, the resources, the finances.
Sue Koch:
There's another thing that Steven Pressfield says in one of his books that I just... it just like, blew my heart up. He says that, "The closer that evolution is to... the closer. The closer that something you're doing is to the evolution of your soul, the more necessary it is. The more resistance you get.
Brian Kelly:
Mh hmm.
Sue Koch:
So, it can even- You can even begin to see these things that happen to us that are terrible or that feel terrible in the moment is just... an evolution of our soul. If you can look at it that way. There's another way of reframing it. This is going to grow me into somebody that I had not known myself to be or didn't think I was capable of becoming. And I think that's kind of an interesting way to look at it. Now it's really simple. Believe me. I've been going through it myself. It's not- It is simple but it's not easy.
Brian Kelly:
Yeah.
Sue Koch:
So, it comes down to it again. Like what are you willing to do? I could retreated back to a corporate job or something but I just thought, "Well this is the time for me to really explore and play and see what's next for me. And it turned out to be a win.
Brian Kelly:
And you said the perfect word again. When you said resistance. When you get that that resistance. That feeling of resistance about not wanting to do that. To go forward with what you know is right. Inherently you know it's right. You know it's good for you. You want to do it, deep down you're just... the resistance due to fear is usually the case. And we often talk about that being that moment when your subconscious is trying to nudge you to leave your comfort zone. To get out of that comfort zone. It's now time. And that's always the... Like the key is like, when you feel that resistance, that uneasiness at the same time that you know that decision would be a good one where you have a very high probability of knowing. That is the moment that you need, you should take action. And jump and do it, and go for it.
Sue Koch:
Just be careful with the should. Like, "I should have a job. Or I should be married or I should do this or that." That's usually coming from something I think outside of us. That's based on our culture, based on our gender, based on when we were raised, and how you were raised. And so, you've got to pay attention to the should. And how can I change... how can I transform that into something that comes from inside me. That does compel me and moves me forward. That likely sets you be willing to crawl over glass to accomplish it. It's coming from your heart, it's coming from your own desire, coming your own passion, coming from the thing that you know that if you die not having done it, you won't have lived a full life...
Brian Kelly:
Mhmm.
Sue Koch:
That you've wanted to live.
Brian Kelly:
Powerful. This is powerful stuff. Speaking of powerful. And I segway into physical fitness. Now, it's not necessary to become powerful physically to become fit. In fact, I'm a personal trainer and I don't, I don't ever preach that you're here to get muscle to become strong, to become a bodybuilder. What you're here to do is operate at a peak level of performance and that is just move your body. And those things will happen. The toning, the strengthening, the firming and everything will happen as a result. The reason the people quit fitness is its number one (signals one) it's literally painful to some, depending on how they're doing exercise. And two, (signals two) it takes forever to see the results. Right? It takes a long time. You have to have the long-haul mentality. The thing is, is that they set their mind to say, "Look. Look at the end result, it's going to help you to do what Sue has done. It's going to give you more energy. It's going to make your stress go away. It's going to help you in your business." Think about those things. And as you get in the habit of doing this for months you're going to see, definitely going to see difference in your body. You're going to feel it, you're going to be amazed. So, all that to ask you in light of everything else in your life. How important would you say physical fitness is to you in both your business and your personal life?
Sue Koch:
Probably about fifteen on a scale of one to ten.
Brian Kelly:
Wow.
Sue Koch:
I've never been particularly interested in being fit or whatever but I knew when I was in my thirty's I was doing it a lot, and it felt really great. I have more stamina, more energy. Then I started traveling and got out of it and I haven't done it since, until this year. And I got back into it this year because I woke up one morning and my shoulder was frozen and I couldn't lift my arm to up there (signals arm above head). And I thought, "Uh oh. I better really start thinking about doing something." And I hadn't realized until I actually started back how out of shape I was. And within about two weeks, I started having more energy, I started sleeping like I was sleeping in my twenties. So, again. I think as you get older it's even more mandatory that you keep that body moving or you're going to lose it (Brian laughs). And it happens pretty quickly. It's harder. Yes, I'm going to say it's harder now than it was in my thirties. But you know... I know I've got to keep doing it. So, I think if you're struggling with it, go try something that you love. I don't think that you have to be going to the gym and jumping around to... whatever treadmill music or whatever. Go find pole dancing or go find hula hooping, or go find a sport or something that you love. And that's enough. They're starting to learn that it doesn't take punishing our bodies like we used to think it did. And I'm sure you could speak to this. Its just, you've got to keep doing it and doing it or you're going to lose it.
Brian Kelly:
It gives a whole new meaning to the meaning to the term "move it or lose it," doesn't it?
Sue Koch:
I've become pretty passionate about it just because of the difference. I've only been back at it for about six months. And the improvements have been phenomenal. In just how I feel, in my energy, in my vitality. And so, I feel like I'm preaching to the church choir talking to you. And I would have loved to blow it off six months ago but really now, I'm in for life I think (laughs).
Brian Kelly:
Well the thing is, I think it's one of the most wonderfully, naturally addictive things we as humans do. Because once you've felt it, once you've experienced it. No matter how long it's been for you. When you were in your in your thirties till now, but guess what? You got back up on that horse because you remembered... you may not remember really clearly how it felt but you remembered it did feel good and its like, what. I need to right this ship, I'm getting older. I feel the same way. And it only does nothing but greatness for you if you exercise (laughs) which, I'm not talking to you particularly Sue, for everybody out there. It's amazing the benefits, the side benefits that come from being not only physically fit from exercise but then add nutrition to the mix. And oh my goodness you want to talk about being able to take over the world when you're operating on peak performance levels on both of those. So, it just sets the table for success in all areas in your life. And another great way to make it more fun is simply find a partner to go with you. And I call it an accountability partner. That used to be my number one tip for succeeding that fitness. I now have shifted that around but this show isn't for about promoting anything and I know no one would want to know what that number one tip is, anyway so, we'll just keep... (laughs). But the thing is that is a huge important thing. If I had an accountability partner years ago where I was just tired. I didn't want to go many times. And thankfully he would give me the words I needed of encouragement. He encouraged me by saying, "Come on Brian you wuss" (laughs). That was all it took. I was in the gym and I was so happy. Those those raccoon eyes started disappearing while I was working out and I felt phenomenal even though I felt horrible before I went in. So, you're hitting all the right buzzwords there.
Sue Koch:
Well I think it comes down to like what we were talking about earlier, having a big enough why. I created a why to fit, fabulous, flexible, and flirty. Well when I don't want to go, if I remember that. If I don't go I can't do that. I can't go back to being that, then I get in the car and go. Because I want that more than I want to be waking up in the morning with a frozen shoulder. I keep moving it now but it took a while. I don't want to go back to that. I want to be fit, I want to be flexible, I want to be fabulous. And that's about how you feel in your body. It doesn't mean that it's going to come from the outside, it's how you feel on the inside.
Brian Kelly:
Thank you for pointing that. That is what I tell every client is, it is more important how you feel than how you look. Even though that's not what they want. They don't want to hear that and I understand that. I said that, you know it will happen. Just, you have to get consistent discipline. And that's what people like me are here for, to help coach them and take them through it. I will be their accountability partner.
Sue Koch:
You probably make it fun for them.
Brian Kelly:
Yeah. Make it fun. Give them goals. Achievable goals. Attainable goals. Discipline is involved sometimes. If they don't do something that they were supposed to do, there's going to be repercussions if they're not eating the way that they've been prescribed to eat. There's going to be repercussions. So, there's... but it's not led by fear. It's led by the positive. What, what is the beautiful you that you're going to see in that mirror? That's in the future. Because humans want to look good. All of us do. We all have that ego. But you're absolutely right in that it's more important how you feel. That's going to change far before your physical appearance will. You'll feel it. Not only in your mind but your body. You're going to feel the firmness. You're going to feel firmer muscles under those current layers of fat that may not be showing but that's Ok. Your body is on the way. It is coming and it's coming into its glorious new self. Just keep at it and don't fall off that wagon when it comes to nutrition. That's the big one. Nutrition is usually the big downfall of most people who get into fitness (laughs).
Sue Koch:
One of the things that I love is somebody once said that "This is your transportation vehicle while you're here on the planet."
Brian Kelly:
Yes.
Sue Koch:
It's your transportation vehicle. Where where do you want it to take you? And if we aren't fit or healthy, it's not going to take you very far. So, I want to remember that too. Keep the tune-up. Keep the engine tuned up. So, that we can go where we want to go and do we want to do. Do it with joy.
Brian Kelly:
And it's so true and it's sad but most people that... it's just true. Most people will spend more time, energy, and effort, in keeping their car beautiful on the outside, running well on the inside with changing the oil, checking the tire pressure, making sure that the brakes are good than they will put the time into their own self. So, you want to concentrate on yourself so you can enjoy that car longer. So, that it's not about you. What about your family members? Those counting on you. How are you impacting them by your actions or inactions, I like to say. And it's not to get in anyone's face and make you feel bad. It's just something to consider. That your actions are actually not just affecting you. Never. They're always... there's always somebody watching, listening, and seeing what you're doing. And if you're a leader, they're going to follow your example. So, what example are you setting? Just questions to ask yourself.
Sue Koch:
Yeah and we're not going to be... We evolve I think in different parts of our lives in different paces. You know you might be a ten financially but a two in health. So, you don't need to beat yourself up. Just look to see where can I raise that level, even just a little bit. And have fun doing it. So, that all of the where you'd make a difference in one area, as you probably know in fitness for example, is to impact all the other areas. And uplift your entire life. And that's what really what a second act is all about.
Brian Kelly:
Yeah. And I would take it one step further too to say in every aspect of your life, whether it's business, get a coach. There's one right here right now I'm talking to (points to Sue). When it comes to fitness and exercise and nutrition, get a coach. There's another one talking (Sue points, Brian laughs).
Sue Koch:
I'm pointing the wrong way (laughs).
Brian Kelly:
Yeah. And mindset. You know NLP and there are resources that I can send you to, to get that ship righted as well. But get help. Take the ego out and say, "I'm ready for help," because it's only going to be the best decision you've ever made. It was. It took me a long time to ask for help because the ego. And the second I finally got over that and said, "I'm ready." Wow. Things changed fast and in a great way when you reach out. Because we all like to think we know everything and have the solution for all at least, especially men, right? We want to think we got an answer for everything. We can do it, I don't need any help. The second you open up to the help that's when the magic happens. It just... Everything that Sue's been talking about with mindset, with exercise, with fitness. And then get help with and this is on the business end. It could be personal as well, but get mentorship, get coaching. Get someone who's named coach. My goodness, how do you how can you go wrong with that? (laughs)
Sue Koch:
Well...
Brian Kelly:
And on that, go ahead.
Sue Koch:
I was going to say, sometimes in our culture we're, well I was brought up to think you handle things on your own. You don't bother anybody else with your problems.
Brian Kelly:
Yeah.
Sue Koch:
You don't reach out for help.
Brian Kelly:
Right.
Sue Koch:
If you have a big enough dream and I think my personal belief is everybody has a big big dream inside. The kind of dream that you want to accomplish in your life you can't do on your own, they're too big. And so, we have to be able to reach out to coaches, mentors, teachers, books, resources, whatever it might be. That are going to be our partner, our guiding light, our sometimes ass kickers to get us in motion and moving forward towards them. And help us get past the fear.
Brian Kelly:
Yeah.
Sue Koch:
It's really a gift you're giving yourself by reaching out to someone for support, for help.
Brian Kelly:
Absolutely.
Sue Koch:
And they're a gift too because we all want to help each other.
Brian Kelly:
Isn't that true? That is so true. Yeah. And you know to get over the fact that we did. I think everybody has that innate desire to not need help. Not want help. I can do this on my own. Men and women alike. And that's a fantastic point and another... And we're also taught that. I came up in a similar things like, hey buck up and get it taken care of. Don't go crying to me or anybody else, just get it done. And then there's the other part where as we're growing up as kids, and we're taking tests in elementary school and we're in a test and there's somebody sitting over there and we're not sure about this one answer and we kind of want to do this and look over there and copy what they've got. Well what happens about that moment that we didn't know the teacher was standing right behind us. Well back in my day, it was a ruler on hand. Whack! Or something similar. So, we were taught at a young age not to copy. In that case, cheat. Cheating is not good, ever. But copy was the undertow of well, I should never copy anyone else. That's a bad thing because that was the negative anchor that was said back in my youth. And then now, the way to be successful. Every entrepreneur that succeeded will tell you this is to model i.e. copy someone else who is successful. And guess what? There are many out there that will say, "Yeah come into my world, my inner circle. I will teach you, you can copy everything I do." That's what mine did. And I was like, this is phenomenal. I get helped by a mentor and I get to copy him. This is, wow. So, those were two big aha's for me that that you know... there are so many. This show is chock full of them. Sue you're amazing (laughs). You're so intelligent, you're so experienced, you have so much great background, and the value. My gosh. You can tell you're very well read. You're very experienced in your craft and that you're very successful so I so appreciate you sharing all these golden nuggets with everyone. Goodness sakes, do you know that we're four minutes from the end already.
Sue Koch:
No I didn't know that.
Brian Kelly:
It happens every time. So, there's going to be one question I want to ask you that's kind of... It's one I ask every person that's come on the show, every entrepreneur, every expert. And it's a big one. And when I ask it, when it comes out. Feel free to take some time to think about it if you need to. Don't worry about dead air time because it's fine. It's really, I'm really really curious to see what your take is on that one. Well, before we go there though I do want to remind everybody that's watching with us how they can enter to win that amazing trip. We almost forgot, didn't we? Nah I didn't forget. Here we go. I'm going to bring it up on the screen so all of you watching live. This is how you enter to win the five-nights stay at a five-star luxury resort (Sponsored slideshow on screen). You can do one of two ways. You can go to a web site. And that web site is ReachYourPeakLLC.com/vacation. ReachYourPeakLLC.com/vacation. Just ensure the word vacation is all lowercase. The rest of that is it could be mixed case it doesn't matter. ReachYourPeakLLC.com/vacation or if it's simpler for you, use your phone. Just text the word PEAK. That's P-E-A-K to the number 6-6-1-5-3-5-1-6-2-4. Again, that's text the word PEAK to 6-6-1-5-3-5-1-6-2-4. And this is all sponsored by my good friends at PowerTexting.com. And I literally mean good friends. I do know them both. They're partners there that are running this amazing company that have partners and they have... In fact if you go to that URL, either one, either one of those methods for entering to win this goes through their system that I personally use. Many of you received automated texts that went out just minutes before we went on air. That was through PowerTexting.com. So, definitely want to check them out. Write that down. PowerTexting.com. In the meantime, be sure to enter to win using those two aforementioned or either of the two aforementioned methods. So, we're back with the woman, the myth, the legend, Sue Koch (Sue laughs). To ask that one heavy hitting question that she's probably... She's probably sweating like she's in the gym. Wondering what the heck is this? And the pressure is on. So, what I want to do is take the pressure off because Sue, when I ask this question there is truly no such thing as a wrong answer. It's impossible. And that is because the only correct answer that you could come up with is yours. There is only one correct answer, whatever it is. There is no wrong. I hope that helped. The interesting thing that's happened to date and I say this every show because it's true. To date, of all the past guests I've asked the same question of not one or two should I say answered it the same way. So, that tells you the individuality that the different takes on it. And so, if you're ready for it then I'll ask you that question. But I want you to know if you're ready first.
Sue Koch:
Yeah hit me (Brian laughs).
Brian Kelly:
Alright. In all seriousness I'm really really curious and loving them compiling the answers of everybody. So Sue Koch, you personally. How do you define success?
Sue Koch:
Oh Gosh. If you're happy and loving your life. If you're excited to you know, have morning... wake up in the morning and jump out of bed and start your day. And I think that really for me is the envisionment of success. We're here such a little bit of time. Really. One hundred years maybe, if we're lucky. I just had a friend who passed away right before a major birthday, suddenly. And so, you don't know when it's going to happen. If you don't do it now when are you going to do it? So, find those things that really light you up. That really, you know you're going to regret if you haven't done them, and find a way to do them. Going to bring you joy and you're going to be able to say at the end of the day, "I did everything I could" and to me that's the ultimate definition of success. Live life full of options.
Brian Kelly:
Hmm. So, you'll never guess that that was different than all the predecessors as well (laughs). I love it. Yes. And it was very emotion rich. It was when you're happy and loving life. Excited to get out of bed. Things that light you up, another emotion. You're lit up. And it's all about and then the great advice you gave in the middle of that was, take action now. Is basically the message that I was hearing was, don't wait. And you're so right Sue. I mean I ventured onto my latest business venture at the age of forty-seven, I'm now fifty-four and been hitting it with everything I've got and loving every moment. It's a journey. I've been happy. I've been loving life. I'm excited to get up and yeah, things happen like we mentioned right. Things happen. You just learn how to get over them quickly. You know, we control our own emotional states. You have one-hundred percent control. You the listeners, of how you feel right now. You could change it (snaps fingers) in an instant. It's your choice. Your emotions are a choice and there are proven tools that exist that can help you to number one, change them instantly. But number two, also change them permanently. And you can do this through multiple different processes and for anyone just reach out to me. It's not my resource, I can give you a resource to help you out in that area. It's a life changer and that's it. Beautiful. Thank you Sue. My goodness I have so many notes here. The last one- So, there's also one thing I do want to say that not a single entrepreneur has said as part of their answer. Like does that bring curiosity? Like not one has said because you know the reason why, I'll tell you the reason why. And that's because every single person I've had on my show is a successful entrepreneur. Already successful. You are so well educated in the area of I don't know if educated is a good word but you are so just adept at success and what it takes to be success. Every time you answered something you were saying everything that I have discovered to be the patterns for success. Every single time you gave an answer. And so, the interesting thing is like you, the others. One thing they never mentioned, it was never on the top of their list for success. And that was the concentration of, "Well I'd be successful if I made X amount of dollars in a year. A million dollars." Whatever number happened. Not one has said that. Not one. And so, I think that's a powerful point to drive home again to the listeners to say I know, I get it. We all get it. When you're first starting out there's a lot of scarcity mindset. And I've got to pay the bills. So, you're going to be focused on money at that time. We all have been through the stage, or some of us. Maybe not all but most I would assume have been through that stage. The thing is though, the underlying reason we're doing it is never solely or at the highest level about money. Maybe for that month, you're really looking to get that sale to get past that, to pay the mortgage that month. But really, the underlying current is serving others. It's helping people like Sue is doing. As a coach, she serves and helps people to become excited to get out of bed, to live a happy and loving life because she's giving them hope where they're giving up potentially. I'm retiring or I got laid off or my job's out and then here comes Sue and like, I have a light for you. Just follow this because I love helping people, you can see it. She just said it. She loves helping people. So, that's my soapbox moment. But I just wanted to put that out there because too often it's a materialistic mentality that we find but when you get to a certain level of success and know that what takes people to a level of success like Sue is a serving attitude. An attitude of serving. Not an attitude of greed mongering and making money. Is making money important? Sue?
Sue Koch:
Definitely, yeah (nods head).
Brian Kelly:
Very. So, I'm not saying eradicate that from your priority list of priorities. It's just usually, never the very top priority. It's definitely in there and it's definitely a high priority. So, please don't get me wrong there because the more money that Sue makes then the more people she can serve. You see how that works. Yes. Could she get better, more glamorous things. Sure. And she would deserve it and does deserve it, and that's ok. Because she's now serving and scaling and helping more and more people. That's why she is on a show like this. To actually- So, I can help give her greater exposure which I love doing this and helping and serving everyone that comes on here to help spread the word about these amazing people like Sue Koch. Isn't this fun? I love this. I'm getting goose bumps. All right. I'm for the count on way too long. Do you have any- Oh I wanted to ask you Sue. Real quick. What is the best way for our watchers, our viewers, and listeners to contact you so that they can get contact, maybe have a strategy session? I'm not sure what the role is. Go ahead and take that.
Sue Koch:
Yes. They can reach me through my web site (presents website on slideshow) at 3SquaresCoaching.com or they can call me at 9-4-9-2-1-2-4-3-4-5 and mention your show and I will know where they came from so I can treat them even extra special (Brian laughs). And I do do a strategy session, complimentary. Or they can e-mail me at [email protected] and three squares coaching is all spelled out. So, either any one of those three ways.
Brian Kelly:
Ok then a quick clarification, three squares. The number three is the digit. The single digit of three, not the word three? So, three...
Sue Koch:
Yeah either way but e-mail you'll have to spell it out.
Brian Kelly:
Ok smart. Good job. I love it. Covering all the bases. Well Sue, I can't thank you enough for coming on the show and being an amazing amazing guest. The value, just over the top. I kid you not. Amazing. Thank you for your time...
Sue Koch:
I had a good time too, thank you for inviting me.
Brian Kelly:
Oh gosh yes. I'm so glad. And Sue came to me by way of another mutual friend. I had not met Sue prior to and that's another way you can spread your influence and your influence. Not for me to spread influences. For you to grow your sphere of influence in your connections. I got to stop coaching and we got to get off and so people can go back and live their lives and eat dinner and go to your web site and look at that cool pink red hardhat. I love that (laughs). All right. With... what's that?
Sue Koch:
There's a story to that.
Brian Kelly:
Oh. Oooh. We'll have to cover that next time (laughs). All right. Thanks again Sue. I appreciate you and.
Sue Koch:
Thank you.
Brian Kelly:
Thank You. And for all of you watching I appreciate you as well. That's it for this edition of The MIND BODY BUSINESS Show. We will be on again next week. We are here every week Thursday's at 5:30. Until then, be blessed (salutes). So long now.
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Sue Koch
Sue’s coaching career was launched as a result of her personal journey through a mid-life career transition. Her experience led to her desire to help her clients design richly fulfilling “Sexy, Second Act Careers” that combine Passion, Purpose, and a Paycheck!® Her mission is to help her clients face any career or life transition with curiosity, courage, and confidence. Using a variety of personalized tools, assessments and techniques, she guides her clients to discover their own paths leading to integrated and deeply fulfilling lives.
Connect with Sue:
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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