Special Guest Expert - Susie Carder
Special Guest Expert - Susie Carder: Video automatically transcribed by Sonix
Special Guest Expert - Susie Carder: this eJw1jl1PgzAUhv9LL7xCKnUbjmQx4hbFuDklLJEb0rQHrLYU-zFilv13S4yX78d5zntCTPcOete4nwFQhu5QhERvHe0ZNIKjjJA5WabXNxFi3jqtvAXzFyySxWxOIkQZ0z4Q_s1lehWhVoDkTU_VBG2FhMD9GqnpLMpOyBsZ7A_nBpthPI5j3GndSaCDsDHTCnMjjoCPBE-nFiekeHD1ng-vW_WUHt6-xebQPXf5Z71_rHmeVLdUupUCLuiF1d4wWHE99lJTXoVXEXLCyWnJttit85f1e16VxW5TlpeltwLuqeFgYjXMQrXVRlEXupM8n38BNEFgOw:1lbaoz:sLEGcf3wFXbKkbnNqqqV-YGGzeU video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question.
Speaker2:
Our entrepreneurs like us, we've been hustling and struggling to make it to success, who seem to make
It one step forward, two steps back, work, dedicated, determined. And drib. How do we finally break through? That is the question. And this podcast will give you. My name is Brian Kelly. This is the. Body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, we have another phenomenal, phenomenal guest lined up for tonight's show. I cannot wait for you to meet the amazing Susie Carter. We have been talking in the back before we started going live in the green room for some time, getting to know each other. She's amazing. I cannot wait to share her brilliance with you. You are going to love her. Stay with us. The Mind Body Business show it is a show for entrepreneurs by entrepreneurs. And I only have the most successful entrepreneurs on this show. And the reason for that is so that you have a vehicle to simply model. All you need to do is take voracious notes during the show as Susie drops wisdom, bomb smart, bomb bombs of wisdom, everything's coming through. I said wisdom twice. That's because she's so smart and it is going to be phenomenal. You do not want to go anywhere. Stay with us through the end and the mind body business show very briefly, I found that there were three patterns that developed or that I recognized in successful people, and that was through studying just successful people for a period of about a decade. I decided what makes these people more more successful than perhaps me? I like to say, do they jump into their pants with both feet and both feet and put both legs in at the same time, different than other human beings? What is it? Well, I think tonight you are going to learn one of the secrets, perhaps multiple secrets to success because of how Susie rose to incredible success in her own right. I cannot wait to share that with you. And so this show is about mine because every person that I study that was successful had a very powerful yet flexible mind set and then body.
Speaker1:
It's really about taking care of oneself from the inside and out, both with nutrition and exercising and working out on a regular basis. And then business business is so multifaceted. These people that have succeeded had all mastered the necessary skill sets to get them to the top, to make it so that their business was banging on all cylinders and reaching its peak, so to speak. And those skill sets include things like marketing, sales, team building, systematizing leadership. I mean, I could go on for quite some time. And here's the thing to master just one skill set can take a long time. And I would argue that I don't think any one human being themselves by themselves could master every skill set required. So then if you were to master just one of those and I mentioned one of them, it was mentioned just a moment ago, then all the others would come into play and just you'd be able to operate a smooth operating machine. And that one skill set is leadership. You master leadership and now you can delegate to your team and scale on a larger base. Now, you don't have to be a master of every skill set. You bring in those that have already mastered those skill sets to complement yours. So the mind body business show is here for you to model success. And one of the other great attributes of very successful people is they are very avid and voracious readers of books. Yes. And our guest is no exception. Oh, I cannot wait for you to hear her story about this. And so with that, I like to segway into a little segment I affectionately called.
Speaker2:
Bookmarks for and to read bookmarks, ready, steady, read bookmarks brought to you by reach your peak library dotcom.
Speaker1:
Yes, there you see Ritscher, peak library, dotcom, and real quick, just a quick word of advice, you're going to be getting resources, websites, books, author, names, things like that. Instead of clicking away and typing these into your browser and looking them up, please resist doing that. And instead, just write them down. Get out a notepad, a paper. You remember those old fashioned writing instruments called pens and write down the notes because I would hate for you to lose your attention on Soozie when she's dropping that biggest bomb that could ultimately change your life forever. And because you may have been looking off elsewhere typing in a different URL, you may have missed it, write it down and then take those notes and visit those resources after the show. You don't want to miss a moment of Susie Carter. I'm telling you, I'm here to tell you right now, the Richard Library, Dotcom, what is that all about? It is about the importance of reading books for you, an entrepreneur or a business person, someone looking to take their game to the next level. I myself did not begin reading voraciously until about the age of forty seven or so. I am now fifty six. And since then, since the age of forty seven, I began reading everything I could get my hands on.
Speaker1:
That was quality. And so I began compiling a list of books that only the books that had a profound impact on me either professionally in my business or in my personal life or both. Only those book books made it to this list on Reached a peak library dotcom. Write that down, visit it later. Find your next great book. Just click on the first one that jumps out. And there is no rhyme or reason to the order that these are in here. I promise you, it's not alphabetical. And just click on a button and grab the book. And this is not here for making money. Trust me, this goes to Amazon and you don't make a whole lot of money with Amazon. That wasn't the purpose of this site. It was to give you your own quote unquote, library you could go to to find a quick, quickly find a book that, you know, at least one other successful person has vetted. So the odds of you not wasting your time are increased. That is, reach your peak library dot com and speaking. I'm not wasting any more time. I think it's time we bring on the woman of the hour.
Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained. Big league qualified. And there she is, ladies and gentlemen, little Susie Connor.
Speaker1:
Yes, Susie is in the house and we are going to rocket we're going to rock the house tonight. That's right. Already I should have got
Speaker3:
Some music cued up. We could have some fun with it before we jump and the music gets in my head all the time.
Speaker2:
There you go.
Speaker1:
A little bit of housekeeping real quick A for all of you to stay on live to the end. We're going to show you a way that you can win a five night stay at a five star luxury resort. Compliments of the big insider secrets dotcom. They're up over there above Susy's left shoulder to the right on the screen as you're watching live. And they do this every single show we get to give away a five star vacation resort, five night vacation, stay to a five star resort every single night because of them. It's phenomenal. And a couple more before we get rolling here. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a very high quality show and connect with great people like Susie and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. We may see a few bombs dropped tonight, too. Just a little heads up. And one of the key components that is contained in the carpet bomb marketing course is this is one that you will learn to absolutely master.
Speaker1:
It's the very service we use to stream our live shows right here, right now on the mind body business show. And over the course of the past, I'd say nine plus years now we have tried many of these, quote unquote, TV studio solutions for live streaming. And I'll tell you right now, streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality. So go ahead and start streaming high quality professional life booking shows for free with streaming art. Well, soon, not now, because you're going to write this down and not go to it and check it out. First, write this down. The website is our Wipe Them Forward Slash Stream Live All Together. OJP that I am for Stream Live. I'm out of breath. And now it's time to bring on our amazing, amazing and beautiful guest expert Susie Carter is in the house. And now I'm going to stop yakking very, very soon, I promise. But before I do, I need to introduce this amazing young woman and let you know what kind of amazing person we have in front of us tonight. Would that be all right with you, Susie?
Speaker3:
That would be amazing. I love it.
Speaker1:
There we go. Susie Carter started out as a low paid hairdresser, trying to support her two little girls. But working for someone else became a challenge, to say the least. So she decided to do whatever it took to create her own business is going to be a great, great show after much blood, sweat and tears. And this is mixed with cheap mascara. She went on to create not one, but to get this ten million dollar companies for core genius is the ability to simplify complicated issues by creating simple, proven systems that are guaranteed to create dramatic growth for any company. She has helped over one hundred thousand on a lot of people, ladies and gentlemen, increase their revenues by more than three thousand percent and work with top business moguls, including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter and Paul Mitchell. Oh, I can't wait for that story. I'm Paul Mitchell, her newest book, which is Her Tenth Power. Your Profits, is a bulletproof start to finish plan for taking your business from startup mode to the multi million dollar mark. Who does not want that now? Officially, formally. Susie Carter, welcome to the show.
Speaker3:
Thank you. I appreciate it. Well, first of all, I want to say thank you to you, Brian, because it takes a bold, outrageous person to be so committed to doing this consistently. Thank you for who you are and who you be for our industry. We need more people like you just to share. You know, you find the diamonds to go, oh, my God, you got to meet my people. I got to get to meet my tribe. So thank you for who you are and what you do. We appreciate it tremendously.
Speaker1:
Thank you. My gosh. OK, stop. No, no more work.
Speaker2:
Wow.
Speaker1:
This is this this show is for you. Oh, hey, Paul Rincon is in the house. Hey, Brian, what's up? Good to see you too, Paul. Great. Let's bring it. Everybody start commenting. Asking questions before. What I want to kick this off with Suzy is. Your your acumen, your accolades, everything is so impressive, I mean, the numbers are astronomical, they're incredible, they're impressive. What I love to do is peel away the onion a little bit and I like to hit that first word of mind body business. And that's the mind. I would like to find out truly what is making this wonderful machine of your company work and what is going on, that beautiful brain of yours. When you get up in the morning and you know, there's a whole day ahead of you. Some of the task are arduous. Some are going to be challenges. Being an entrepreneur is not simple. It's not for the one
Speaker3:
Hour, that's for sure. That's right.
Speaker1:
So for you, when you get up in the morning knowing that that's facing you and then you go through the day and you hit those challenges all day long, what is it for you that's going on in your beautiful brain that keeps you rolling, keeps you motivated and powering through each and every day?
Speaker3:
Well, this is kind of funny, my first book that I wrote was called Passion and it was in the beauty industry and my editor said, Susie, you're so passionate about what you do. She goes, I want to I want to title the book Compassion. I'm like, kind of sounds like sex. She goes, Girl, sex sells. So I just want you to know that. And to this day, you know, it's kind of I'm seasoned, Brian. Let me just say I'm seasoned. I got a good institutions. I've been doing this for over twenty six years. Right. Helping entrepreneurs, helping business owners grow and scale their business. And to me, every day is exciting. Right? Every day is a new challenge. Every business that I take on and when I say take on that, I might be coaching them. They might be in a program. But I feel a responsibility. I love creation. I love looking at where the money. Find the money, leverage the money. Let me put a spreadsheet together. My a spreadsheet geek didn't always used to be a spreadsheet geek, didn't like spreadsheets.
Speaker3:
But to me it's creation and invention and money. Right. Who does not like to make money. I always say nobody loves to do math, but math is money and money is fun. So let's say that. So for me it's about getting really clear about who I'm serving, what I'm serving. And I really don't feel like I work. I feel like this is my God's gift. I believe that your gift from God is your life. Your gift back to God is what you make of your life. Now, I call it God. You can call it whatever you want, but this is my divine assignment. So I might be tired, physically tired at the end of the day, but I am mentally inspired by my clients and their stories and their results and what they're up to and what I'm up to. I have to go. Wow, look what we just did. Look what we just created. And it's it's indirect. Reflect what I do with my consumer, with my client, with my the businesses that I helped grow because I'm all about the money.
Speaker2:
Honey, you can make the money,
Speaker1:
You know, thank you for saying that. There are so many people that dance around that whole topic thinking that money is bad. Somehow, you know, there was a saying going wrong around forever saying the love of money is the root of all evil, which is a direct misquote of the Bible. It's unbelievable. And no, money is not evil. In fact, what it does is it feeds amazing businesses like Susie so she can build greater scale and reach more people and help more people. It's the opposite. Money is good if it's given to and used by a good person. Look, money only amplifies who you already are.
Speaker3:
What does it do? Your gift in the world if you're broke, if you're broke and broken. So it's important that I believe that wealth is our birthright. And so I want people to write that down circle highlight wealth is your birthright. It's not for some of us. It's for all of us. I didn't grow up with some silver spoon in my mouth. I didn't grow up. Nobody taught me about money. We grew up poor. There were nine kids, Bobby, Ronnie, Stevie, Terry Jones, Susie Kelly, Debbie Rice. My daddy was in the military. We said, Yes, sir, no, ma'am. We had a checklist of what we had to do. We stayed in line. There was no allowance. Like I didn't even realize people got allowance. I'm like, why you got money? So I'm going to an entrepreneur. Since I was ten years old, the minimum that I said I wanted something, my dad said, great, go earn it. I'm like, how do I earn it? Go do some chores. Go ask the neighbors what they want. You're not getting any money here. Was like, OK, so it was a hard lesson but a good lesson. Like I think I have sold everything. I was the best Girl Scout, the best brownie, any kind of you have those contests in school. You're selling stuff. I'm selling it because I want the I wanted the radio. I wanted the cassette player. I wanted badges. Right. So entrepreneurs just in my blood. And that was a gift that my dad did give me. He said, so you can have whatever you want in life, go work hard. Now, I don't know our mindset around that one, Brian. I had to, like, not kill myself to make some money. That was a hard one to let go of. It gave me the foundation of creating and creating whatever I want in.
Speaker1:
Yeah, and I talk about that all the time, that mindset is the foundation and hard work, everything you've just said, I mean, come on, we're getting some massive bombs of wisdom here. This is a bomb dropping moment, if you ask me for. Susie is bombing in the house in a good way. It's awesome and everything you are saying is it's bringing back so many wonderful things I've learned over the years as well. And I appreciate the fact that you're open about money, that it's important. It's a priority. It is. Nobody can hide behind it. If it's not, then you're not going to make money, period. It's all part of the mindset. It all works together. And you are talking about working hard and hustling as a young young lady. So you started out as a hairdresser, not making much money. What I mean, I'm sure others want to know this. What the heck happened? How did you get from there to where you are now? What was the first thing? And then what were the first few things that got you launched into what you're doing now?
Speaker3:
Well, the reality was it was called the divorce. So my picture was off. I did not know how to pick a husband. What my dad said when we were 18, he told us, girl, there were six girls, three boys. He said, look, when you're 18, you move out, you either get a job or husband choose. Right? So I'm like, I can do both. So I got both. I got a job and a husband. I didn't know what qualities a husband had. So I found myself at twenty five, divorced with two little girls. My daughter was six months old and eighteen months old. Then quick and fast family had disowned me because the man that I married was not the same race as my race, my dad was very much a bigot. So I married an African-American man. All I knew was he was a beautiful man. He had big muscles. He was Adonis. He had a car and a checkbook. That must be a good husband, Brian. I didn't
Speaker2:
Know.
Speaker3:
So when I got divorced, you know, my family had already ostracized me so I couldn't go home. I couldn't I didn't get family help. So I had to figure it out. I would go to the bookstore every chance I could get. And this is how broke I was. Brian, I go to the bookstore and I think I've read almost every book on your list that you have. Right. There was a couple of little sleepers that I had not seen. So that was good to know because I believe in the same thing, education. But I couldn't afford a twenty dollar book or twenty five dollar books. I would go to the bookstore and bring my kids. They'd go to the story circle. I would figure out the information. I would take my pen and paper and write my little notes. Then I would go to the used bookstore and see if I could find that same book for twenty five cents. So I mean, to me, the bookstore was heaven. To me, the bookstore was the answer because I didn't go to college, although I do have my Ph.D. that was not my Bible. We got to update that bio. I have my PhD. Yeah, I got my public high school diploma.
Speaker2:
Well good. Congratulations.
Speaker3:
I work hard for that sucker. So my education is education like this. If I needed to learn something, I went and got a book and then once I could afford to go to a course, I would go to a course. And then once I could afford hiring some help, like my first business coach, I paid twelve hundred dollars. It literally was my rent or this business coach, but I knew I was at that place where I needed more answers. I took myself as far as I could take myself and at that time I was doing about one hundred and seventy five thousand dollars a year. Now let me preface at that time a hairdresser made thirty thousand dollars a year. So I was doing well, but I couldn't get past that tipping point. So I hired the strategic development. You help me put my business plan together and we really got clear on my pricing. I was too cheap, right? I was working so hard I was stacking pack them and I'm sure no to get them in getting them out. Right. I was working hard. So at the end of the day I would come home and I had no words left. Most of you know, this is entrepreneurs. You give and give and give and then you come home and you had no words then. Then I've done this. I might not figure this thing out.
Speaker3:
So I hired her for twelve hundred dollars and then made the rent so I could pay my rent as well. And then I did a quarter of a million dollars and so might. There's something to this. What am I doing. And Paul Mitchell had saw me and they're like, Susie, what are you doing. People just don't make that. We're in California and I'm in Vista, California, which is not a big city. It's a little podunk little town. Right. So it's not like I'm in San Diego or Los Angeles. I'm in a little town, but I cater to a very niche clientele. I want Brian, all my clients chemically dependent on me. I deemed myself a culture expert, got highly trained in that. So every client, I had a higher average ticket. And so Paul Mitchell said, Suze, will you teach these classes? I'll make sure I don't know how to teach it. You have to be ready when God knocks, right. When opportunity knocks, you can't not open the door. You got to get ready, stay ready and jump in as an entrepreneur because the opportunity is all around you. There's money all around you. You're just scared. You're just going, I'm not ready. I don't know, you got a job. I don't know what the hell I was doing. I was just like, OK, I'll teach this. Then people said to me, Brian, oh, my God, we love what you do.
Speaker3:
You do your books. No, I don't have a book. I'm a hairdresser. I'm just doing this is a favor to my sales rep and Paul Mitchell. Right. So I'm like, OK, I'll write a book. I don't know how hard that was. Opportunity not I just like I'm gonna figure out how to write a book. So what did I do? I went and got a book on how to write a book at the bookstore. You know, I'm frugal, I'm frugal, my brother. I'm not spending more money than I have to. So I learn how to write a book. I wrote a book. We ordered two thousand books because I thought I could give the price down. I know you're laughing, but I didn't know that didn't sound like a lot until this big, huge, ginormous truck came with these crates of books and my in my driveway, I had to take each box and put it in each box that I lifted and went into the garage. I'm like, what did I do? I got a I don't even know why. I didn't occur to me that I had to sell them once. I it was too hard writing the book. And now, like, I got just like it took up the third bay of the garage. Well, crazy, crazy, crazy, crazy.
Speaker1:
And I just wonder how many entrepreneurs can relate to that going through, and that's why I'm laughing so hard, because we've all been through stages just like that. And, you know, thinking that I know when I first started writing my book, which I still haven't finished, I'm 90 percent complete and I have been for over a year, just like
Speaker3:
Any subprime lending. And I'm a coach first. I'm a coach first. Guess I love it when the. Am I right about this?
Speaker1:
Yeah, what month is this?
Speaker3:
This is April, April 27.
Speaker1:
We'll go June 15th, June 20, June twenty third. I think that was my mom's birthday. That'll be good.
Speaker3:
June twenty third. I wrote it down more accountable to that. And everyone knew everyone was listening. Right now, when we got to support Bryan, when he when he breaks it because you're scared, you're like no one's going to buy this thing. So we need to buy a book to support him so we can make him a best seller because it's a must be a best selling author is way funnier than just being an author. But being an author changes the game. Right. It just it completely changes the game just in how you do business.
Speaker1:
Yeah. And it has zero to do with fear. It's just time and priority of guns. Major project underway. And I decided to halt the book one hundred percent so I could just laser focus on this one thing. It's funny, Soozie, because now I'm involved with a joint venture partnership with several individuals, all part of the same company. They're just genius and going to be writing a book with them. And I'll probably finish that one before this
Speaker2:
One comes up.
Speaker3:
It could be destiny, right? OK, which one is. Yes, let's get it right.
Speaker1:
Let's do it. And it's called mind body business. I already have the URL, mind body business book and yeah, I can't wait to finally get it out. I mean, look, man, this is awesome. Get your own show, start your own show and get coaching real time from Susie Carter. You can do the same. So there are index cards for my book and most of it is written down and I just need to bring it home.
Speaker3:
That's it. Bring it home. Let's bring it home.
Speaker1:
Bring it home. Just need to carve out and get better at disciplining myself with the calendar. That's what it comes down to because we all have the same amount of time.
Speaker3:
Right, right. Well, I would say if it's my calendar, it's not getting done. So put in the calendar like every point there, my people look at my calendar and I get scared. But what I see is completion, right? My life is complete, my projects are complete, or they're in some form of completion because it's in the calendar I don't have to worry about. I don't have sticky notes all around.
Speaker1:
Yeah, yeah. I, I've gotten really friendly with my Google calendar for sure because everything is great with it and it just drives my life. I can if it's in there, I'm not available at that time for someone else to grab that slot. That's what I love about it. So fantastic. And that's what's so cool about learning about how someone got to where they are. You did it just by working. And I shouldn't say just by you did so many other things, but starting out by getting resourceful, going to a bookstore, reading books, writing down notes, determining if that book was worthy of going to the used bookstore and then get it at a discount so you could then have it and then bring it home and dove into it, taking your kids and they're getting benefit while they're there. So you're killing two birds already doing entrepreneurial things. And that's what I love. I love to hear the grassroots. How did it start? And I rarely get to hear that. So I appreciate you for being so transparent. And that's the thing I would like to implore upon those that are watching. That is one of the keys I found in interviewing so many people, you know, very successful people like Susie and others. And one of the keys to their success is their transparency and authenticity. It doesn't mean you have to be transparent, tell them everything about your life, but it's OK to tell them about the struggles because now you're human and they look at you and say, oh, if she can do it, so can I. And every single
Speaker3:
Person here from your mountain top. Right. I mean, that's great. But we all want to know, when you had no money, who were you when you didn't know what to do? What were you doing? So I think that's the juice for me. Always in the valley have the story. The dark time when it was a struggle, not one. It was easy. It's not that it's all over easy, right. It's just different. It's like raising kids, people. But when is it going to be easier? It's just different. It's not easy.
Speaker1:
Oh, amen to that one.
Speaker3:
You tell your dad.
Speaker1:
Yes, yes. We've got two adult kids there. They're great. I love them to death. And it just you're right. It's just that's the way it is. It's just different. It just changes. Does it get any easier? Sometimes in different ways. In other ways it can be more challenging. But for the most part, I'm very blessed personally. They're phenomenal and they don't cause me grief. So that's a good thing, right?
Speaker3:
We did something. When I look at my children, I'm like, OK, I did it right. That's all right. Let me just pray to the gods
Speaker1:
And I get my wife most of the credit. You know, back when they were young, I was out working and rarely home and that she did a phenomenal job raising our kids. And I'm just blessed all around. I got I got the picture. Perfect life in the picture, perfect wife and everything is awesome. That's all. One happy guy.
Speaker3:
Well, I always say as new entrepreneurs, because we are straddling some people, what we call parallel partners. They have a job and they're launching a business. Right. Or if you're a young parent and you're trying to be a parent and be an entrepreneur, what I want you to hear is it's quality, not quantity. So as a mom, I traveled every weekend, but I had two businesses. I owned a hair salon and spa training company. So I was gone a lot. But the time that I was there, I make sure the quality and that created memories. So I don't feel guilty about the time that I traveled. I see who they are now and I'm on the other side so I can speak to this. Right. My oldest daughter's thirty five, my youngest daughter's thirty three. They're both amazing women in the world. My oldest one went to Wharton and Harvard. I said I went there too because I paid for it.
Speaker2:
Right.
Speaker3:
My youngest daughter is a medical institution. She does hair for film, television and print like accomplished in her own right. Both are amazing moms. So I just, I feel blessed that it was work, right. Like anything, worth anything. Took you some work and elbow grease and commitment and strategy. And, you know, I think that's where entrepreneurs get lost is they don't know where to go or they don't know who to trust. And they're like, I remember in Entrepreneur magazine, there was they used to have these binders. Right. Sit back and rake in the cash as an entrepreneur or 80 percent of entrepreneurs are making less than one hundred grand a year and only one point seven percent of businesses hit that million dollar mark. That's bananas. It's all strategy. And we're making it too hard. As entrepreneurs, I want you to be the eighty eight percent. I want you to be the one percent. I want you to join the one percent club. And I just need the strategy. If Susan can do it, I can do it with my team. You can do it
Speaker2:
So a little bit.
Speaker1:
And that is another bomb dropper right there. Yes, it is said so many amazing things there. You know that. You I think you hit the nail on the head. People are just scared. That is why they're not getting the success. And that's a mindset issue. And, you know, recently I made a very, very large investment. And I was I was I felt it, but I knew that it was the right thing. And so when you have a lot of skin in the game, you're also going to do a lot more to make sure it happens, to make sure you're going to be guaranteed that it works
Speaker3:
Right and that you dance. If you're not doing the dance, it's not worthwhile. Right. If your life is ruined, you've got to get you to feel it all in your body, like the chills and the throw up and you got to pee your pants. I'm over 50, so I'd be happy to dance a lot. But that's just really I feel a little nervous and excitement, nervous and excitement is the same emotional response. It's just what we label it. Right. So if you look at a roller coaster, I don't like them, so I'm scared. Somebody else likes them. They feel excitement, same experience, just what we're telling ourself and our mindset. But I think, Brian, that most people fail because they don't look at the money. They they don't want to put their projections together. They're making it too hard. Again, I say math is money. And this country, nobody likes to do the math, but we all like what math does for us, which is in our checkbook, in our portfolio, in our retirement accounts. So it's important as entrepreneurs from day one that we learn how to do this. I fell in love with it because I was so bad at it and I always felt stupid. In every meeting with my CPA, my partner, I'd be like, I don't get it. Look, I don't get it. Why do we have to pay? One says our money. One says, I don't I don't like the one that says I don't I
Speaker2:
So
Speaker1:
To be rid of that one,
Speaker3:
Really embracing it, how do I master this thing. So in my in my new book, How Are Your Profit? Chapter eight is math is money. Money is fun. And looking at how do you price your services, how do you create projections that inspire you, not scare you to death? How do you make it fun? Because business is fun to me. It is truly I get we get to make it a brain every day. I get to make it up, I get to make it well. My day looks like if I'm having a pity party, I'm bringing that drama on myself.
Speaker1:
And one of the I've gone I've done a lot of NLP, I've spoken from stage trained people in neurolinguistic programing. We talk about fear, resistance, hesitation. And it was interesting that and it's so true that, you know, people fear they fear failure. But one of the things they don't often recognize, it's even more potent is most people also fear success. And a lot of times they fear that even more than failure. And then they have a difficulty projecting that picking that high number, aiming toward it, because it's so much easier to be so certain to fail and not hit that mark than it is to go out there and into the unknown and do everything you can to hit that mark. And so people at that comfort zone of. Well, yeah, you know. Oh, just yeah. Maybe someday I'll look into that. And someday is not a day on the calendar last I checked. So that's what happens. It's unfortunate. Yes. Paul Rankins says fear of the dream. Absolutely. It's unfortunate so many fall into that. My goodness. So, you know, we've got incredible Paul Mitchell, right. Is a household name and he's coming to you for advice. You put together something you said you weren't even you just you just slap something together. You weren't even a trainer or something to that effect well, before we started. And look what happened. And here's what this is. The one thing I wanted to impart upon people, Susie, is what you did was you gave a solution to a marketplace that wanted it, not that you thought needed it. You didn't go out to Paul Mitchell. He came to you and he said, hey, what are you doing? I want to know from Paul Mitchell of all people,
Speaker3:
That I was everybody right. I was a credibility for some people want to be coaches, but where's your credibility? Right. So I laugh about my feet, but I have a plethora of education. Right. So if I didn't know something like if I got sued in business, I'm like, that will be the last time I'm taking a business law class. Right. If I wanted to learn how to raise money, we raised about five million dollars for our business. I went to a class, learned about SASE, learned about private placement memorandums, learned about all the laws and security laws. Because Orange does not look good on this book. Right. To figure out what do I need to do. Right. The online marketing. When that word came in, we had to figure out how to do it. Look, we launched one of the top technology companies in the beauty industry. I am not a technologist. Right, but. I hired really great people and I figured, look, what I do know is what the market wants. What I do know is how to deliver that solution. So we want to top technology company from Microsoft. We were we were the second place, the first the first winner.
Speaker3:
They did these custom motorhomes and we were the second place winner. Right. I'm like, who would have ever thought. Right. That this and I'm not putting myself down. Please hear that I was a hairdresser. Right. And most people I remember Geraldo Rivera. I remember him very he was doing this. Prostitutes were the we're interviewing this prostitute and goes, why? Why is this your perfect Disturbia hairdresser? So part of that pissed me off. And I'm like, I'm going to show people what we can do right. So open one of the top salons in the country where the top one percent of the nation, 10 percent of the world, and we open the largest training and development company. And that really came from our consumers saying Suzy can buy that. Susie, can I have that, Susie, or do you sell that? And, you know, I wish I could say I was really strategic about it in the beginning. I wasn't. We were talking about in the green room on fire. I would just sell something. And this is my pricing strategy. Brian, could you call for that
Speaker2:
And
Speaker3:
Let it go? I don't know. I'd pay eight hundred dollars on my salad. I would come on with ten or twenty thousand dollars. And I was told this product and my partner would say, what did you sell? We don't even have it. I might. We will in eight weeks because that's what I told them. I told them, like, are you really so radical as an entrepreneur? Right. Are you willing to do what most people aren't willing to do? What most people want to stay comfortable. Most people want to wish upon a star. They're looking for that magic fairy dust. And let me get a little sprinkle of goodness. Now, that doesn't happen, right? It happens by being ready. Don't get ready. Stay ready. Don't get ready. Stay ready.
Speaker1:
I'm telling you, they're just flying tonight.
Speaker3:
I mean, knowledge bomb.
Speaker1:
That's right, and stay ready. Stay with it. I am writing notes like you wouldn't believe, so I don't I never asked people or tell people or recommend people do something I'm not willing to do. I'm running the whole dang show and I filled up my page.
Speaker3:
That's awesome.
Speaker1:
And I actually had to back up a page because I have a little bit of room left on this one to write. So we're this is phenomenal. I'm getting a boatload of value from this. So I know that everyone watching live, everyone who sees this as a recording, everyone who listens to this as a podcast is getting also incredible value. And it's going to continue. So don't go anywhere because Susie has a gift for everyone that you get to have fun with, literally have fun and then learn about how to develop strategy for yourself and your business going forward. It's amazing. What a great story. From hairdresser to a form former of two companies of 10 million plus each. I mean, come on, this is this is the greatest American story. I love this. This is phenomenal. And kudos to you, Susie, for putting in the time and effort and the work and continually refining. I mean, did everybody hear her? She's reinvesting herself all the time, hiring coaches, studying, going and taking training on new courses so that she can protect what she's got and everything in between and then bringing in a team. I mean, she's got every bit of the success recipe going on, bringing in a team. She's not a tech person, but she brought in the tech people and then had one of the top tech companies in the US and the world came in number two in a competition with Microsoft. I mean, good grief, you can't make this. I mean, you could make it up, but I don't think there's no way you did. This is amazing. I'm I'm enthralled. This is phenomenal. I'm so excited that you came on and that you were so open to share this because you're saying exactly in a way, what I said in the beginning, if you have that one skill set, the others can fall in place. And that's the skill set of leadership you obviously nurtured that develop that no one's born with it. And you did the work you put in the time. And you I mean, leading a tech team. Kudos to you
Speaker3:
Guys. This is nineteen ninety nine. This was before Google. We started the largest membership site before membership sites were sexy or the thing that we were talking about. Right. So we were such early adopters in that industry and to go, OK, whatever, I'm going to do it right. Here's the funny thing is. So when I got married, my grandma put my husband aside and she said. I don't know why a man or she don't listen, I'm a great grandma. You're not supposed to say that on my wedding day. You're supposed to be in this bliss. Well, I. I don't I'm I'm a little stubborn. I'm a little bit of a rebel with a cause, and I do have a cause. I want to transform people's life. I knew at an early age I didn't want to be poor. And and I don't mean the kind of poor brand where we didn't know we were poor, we knew we were poor, like we had hand-me-down everything. And there's two under me. So I'm one of the youngest and one of the youngest girls. Right. So and I mean, everything is hand-me-down. I remember being a Victoria's Secret going, what is my love with underwear? This I don't need any more underwear. And I'm like, because it was always hand-me-down. I never had new underwear. Whatever motivates you some I had to have money so I can buy me some Victoria's Secret. It's a parallel
Speaker1:
And I think your parents did you a favor. And all parents that do that, that say basically know you're not going to get money just handed to you need to go out and earn it. And a lot of people might think, man, that's kind of brutal, but it's it's the best form of love, one of the best forms of love you can give to a young person to get them knowing what the value of the dollar. That's what's going what now is, you know, everyone's getting the greatest games and video games and computers and phones and things like that without knowing exactly what it took to get those to them. And so that was a great foundation that was set for you. And you're very you're very fortunate and blessed. And I know you know that. But that that's phenomenal. A lot of people go, man, that sounds horrible, but it's actually a good thing.
Speaker3:
I was horrible at the time, but I do think my dad every day, he gave me really strong work ethic. Right to go. You can do it. You can do it.
Speaker1:
And I can relate to him. He does. There's only two of us. But I was the younger and so I got all the new stuff. All mine were his. You remember there was this brand of jeans called Tuscans from from Sears. And they were all like colored like bright light, red, green. And I wore those to elementary school. But I'll get my brother's Tuscans with my mom putting patches inside the knees so you can see the holes at times. And so I don't think I've ever traded underwear that one would be going another level, but I think I was too much smaller than him. I was three years behind him.
Speaker3:
So thankfully, thankfully, nobody wants that I draw the line.
Speaker1:
But yeah. So I can relate to that. You know, a lower middle income family couldn't afford a movie ticket. When I was junior high to go to Star Wars, it just came out and that was like a defining moment for me. Like it wasn't that second. Or I said, this is never going to happen to my family. But it certainly played a big role in it. And, yeah, I can relate to much of what you're saying. So I think we're cut from a bit of a similar cloth.
Speaker3:
I said we said brother from another mother. Sister from another mister.
Speaker1:
That's right. I think Paul had had some tough skins too. Those were actually like those because they were indestructible. You could go out and grind your knees in the dirt and it would take a long time for those to wear down. But I digress. So you have dropped so many value bombs, so many things. I mean, don't get ready. Stay ready. I mean, come on. You have some great one liners. Yes. Forms of wisdom, smart bombs in nineteen ninety nine, a leading I mean, there weren't that many people doing a lot of things on the Internet back then. Right before Google, there were a few I remember following some of them and actually go into their seminars and looking to learn it myself, building lists and all that. And yeah, I don't remember many of them talking about membership sites. So you're definitely on the cutting edge there. That's phenomenal. I mean, what how do you end up leading a bunch of tech people? How does that happen?
Speaker3:
Well, I was the creator of it, right? They were the implementer of it, which was great. We spent. OK, this is this is how old I am. And this is how old the technology was, our very first website. And just. You know, now we have software share, there was no software, sure, everything was built from scratch. That first website, Bryan, was a half a million dollars. We paid off half a million dollars for our first membership site. It was bananas. Right. And so one mistake was ten grand. So that was just ridiculous. But we learned I learned how to raise money because I didn't have a half a million dollars lying around. So I raised money from private investors and that's how we launched the company. We raised a million dollars again. I had to go to school, learn how to do that. I went to a seminar over and over and over. When I first went, they were talking about Pams and SaSe and my eyes would get real big. And I'm like, I have no idea. They might as well said, oh. So I just kept coming back until their words became my words and I started understanding it. And, you know, because when you're in the learning curve, you have this conversation in your head that says you're stupid, you're dumb, like you're not getting this. And who are you to think you can do this? You know, I'm having to say, shut up, shut up, shut up, shut up.
Speaker3:
Quit talking, quit talking. Thank you for sharing. And I'm going to get this. Thank you for sharing. And I'm going to do this, you know, which was great. We were mavericks in that industry leaders in that industry. We made a name for herself in the industry. So it was humbling and and learning how to do it. But it definitely when you have the why and the why for me was transforming my industry, the way for me was making my industry one professional. Because if you're saying you can be a hooker or a hairdresser, I'm like, no, it's not acceptable. Right. To change the industry up level the industry. You know, that that was my wi your y has to be bigger than money. Can't just be about money. Money is important. Money is the foundation. Money allows us the freedom to do the things in the world that we want to do, whether that's sponsor kids or help underprivileged youth or help abused women, whatever your cause is. Right. That has to be part of your business model as part of your y. My family has always been my Y. They're still my wife today. My children, my grandchildren are y y of how do I how do I be that for them. I grew up without a mom and so I didn't know how to be a mom. And so I was like, oh, I need to figure this thing out and I want my children to know what a mom is.
Speaker3:
And by my mom leaving that taught me how to be a mom. Like I will never leave my children. I'll never do what my mother did to us. And that caused me to be stronger. I didn't like it for years. I was the victim was me. I didn't have a mom. OK, whatever. What were what was the gift that was wrapped in sandpaper. Right. I've had many gifts handed to me in sandpaper concrete. Not a pretty gift, but at the end of the day it's made me stronger and more tenacity. I'm a rebel with a cause. I'm a fighter for women. I'm a fighter for entrepreneurs. I'm a fighter for people that that have Leneen beliefs about what they can do and what they can't do, because it's all it's all so important. And you got to have an advocate. You've got to have a community of believers with you. Right. Because as entrepreneurs, people think we're crazy and we kind of are right. We're cuckoos who would do this and make less money and work more than what you could have a job. But when it when it finally gets to that tipping point. Right. It's so sweet. It's so amazing. When we sold our last company, we saw the last company for ten million dollars. We got half the money up front, half the money on the back end. And then it was plus plus. So you get half the money plus, plus whatever the growth strategy was, I was just like I did it.
Speaker3:
That hairdresser. Right, that I did it. I did this American dream. It was the sweetest day. And to go, you know, I just remember bawling, going, this is such an amazing accomplishment. And again, from not knowing how to do it, from truly learning from books, you know, and then as I could afford more investing more in my education, you know, Benjamin Franklin said, take the coins from your purse, invest them in your mind, and your purse will fill your your mind will fill your purse overflowing. And so it's always been a strong belief for me is to go, what do I need to learn and how I need to implement it. But if you don't know the numbers, you can spend a ton of money on education without the R y. And so that's part of why my clients call me the coach. You see it on the screen. My clients gave me that name. I didn't give myself that name. I always said I was a business strategist. They're like, no, you're not. I know I am. They're like, no, that's not what you know. That's what they're like. No, Suzy, you're the money. You show us the money, leverage the money, grow the money, expand the money like you're the money, you're the profit coach. I'm like, OK, I like that. I can go with that and go with the coach.
Speaker1:
Wow, wow, wow, wow. I mean, so powerful. Why, I mean, you hit everything again, you know, in your kid's testament to you, because kids are a sponge and they they absorb everything, they know everything that's going on, whether you think they do or not. I know you know that, Suzy. And they are they are every bit of successful in their own lives and great members of society because of you. So kudos to you for showing by you led by example. Kids see through stuff. We know that. And if you're not authentic, they'll see through it. It's kind of like a dog that can sense fear.
Speaker3:
And they always said, I did kooky stuff, you know, like we would get in a circle and meditate about our future and what did we want our homes to look like? They're like we remember that kooky stuff, but that kooky stuff works.
Speaker2:
Yeah.
Speaker1:
And that's the thing. A lot of people will prejudge it and then move on and and then miss out on what could have changed their life forever. And this is what I love to say is like it doesn't matter how Susie reached her level of success, as long as it was based on integrity and authenticity, which we all know it was. It doesn't matter how she did it. All you need to know is how to do it and follow the recipe. And she's just giving it to you tonight. She's giving you everything. I mean, I have writer's cramp and I'm running out of room in my second page. It's just this is the most value packed show. And and I don't want to, you know, demean any other past guests. They've been phenomenal. But from a business, you know, if we took the third word in mind, body business from that standpoint, you have hit so many amazing things talking about limiting beliefs. I mean, my gosh, community, how important it is to have a very strong community. You want to have those people that are raving fans. And then one thing you said about going in and learning and relearning and relearning and tell their words became your words. That was that was powerful and that just follows along. The other thing, which I like to say a lot is repetition is the key to mastery. If you're going to master anything, you just repeat it. And that's exactly what you did. And we're looking at. So there's a lot of people, entrepreneurs listen to this stuff. They hear these phrases over and over and over again. Rarely do you run into that one person who has put them all into play and experienced the results from it. Most unfortunate. And you kind of pointed it out earlier in the show. Eighty percent are making less than what was it, six figures of all entrepreneurs, because everyone is faking it until they make it, because they have to. But the problem is they're faking it, right?
Speaker3:
There's no reason.
Speaker1:
Not exactly. They don't have the proven recipe, the one that's been basically whipped up together, put it in the oven and baked over and over and over to perfection. They just have what they think would work and they're hoping it will work. And, you know, so my whole point is, who would you rather go with? I'm just I'm just curious, I'm just pointing I know that people on the podcast can't see this, but I'm pointing that Susie Carter, she's she's the real deal. She's got the whole package and it's rare. And I want to emphasize, it's rare that you find somebody like this that that has it and also is willing to share it. Yes, you will pay her for her services. Just be glad that you did, because your increase in income will far surpass what you paid her. I can only imagine she's all about Arawa. Do you think she's not going to have everything in place to help you to completely overcome what you paid for, paid her and then some
Speaker3:
Today who text me if I love her. Right. She's resisted going into programs for years. She text me your average month before going into our program was twenty five hundred. She texted me and said, Suzy, my I have a thirteen thousand dollars a month this month. I know. And I'm just starting. So I'm like oh my goodness. You know, when you're coachable you got to do what I say. You can't just read the book, you got to do what's in the book. You can't just take the class, you got to implement it. So it's about taking that radical action. I can lead you to the one and Brian can lead you to the water, but you have to drink it. You have to bathe in it. You have to suck it up. You have to eat, sleep, drink the conversation if you want to have a breakthrough. And then you look at anything and anyone that's up to anything huge in life. They've got a coach in their corner. Right. And they'll tell you what you don't want to hear. A coach will show you what you don't want to see so that you could be the person you knew that you can be. That's what a really great coach is. It's not about me and my ego or my ego in this case. It's about even the result you want to create in the world and be bold, be outrageous, be courageous, say something that's worth saying, play the game. And if you fail, that's OK. NFL, that's a but then I get back up again when I'm like Popeye. And then in the Charles movie, I just keep getting back up like, OK, let's try it again. Let's try it a different way.
Speaker1:
This is somebody you all want to work with, I guarantee dropping them all evening long. Susie Carter, you're amazing. I want to pull up your website and give people a glimpse into how they can connect with you. And also, you had a gift. But before we go through the gift, there is one question I would like to ask you before we call it an evening. But let me pull up your website real quick so people can take a look at what it is and how to get there. So put that up in big letters. Susie Carter, dot com. That's you s i e c a r d e r dot com. For those of you listening on podcast, be sure to take notes. Write that down and go ahead. Susie, how what would be the best way for people to connect with you? And then later, just a little bit we'll talk about the gift.
Speaker3:
Yeah. So if you go to my website, you know that is Susie Carter D is in Dollar and Dinero E r, so it's the money, honey. All my social handles. Same name Susie Carter. All right. So you can find me on every social platform and private message me, Dmae, email me. Right. That's the best way to get a hold of us so that we can serve you and figure out if we're the right fit for you. Listen, my job is to educate. Your job is to choose. If I'm the right coach for you, that's great. If I'm not the right coach for you, I guarantee you I will have the right coach for you. Right. I'm into serving, not selling. Don't ever want to sell someone. I want to figure out what do you need to take your business to that next level. So look us up. Hit us up. Let me see how we can support you. We've got lots of free takeaways. He knows that you can do your investigation, do your due diligence to see if we're the right company for you.
Speaker1:
And I love that approach because you're not going to be a fit for every person out there. And I'm talking to the general audience when you're that's that's a attitude of scarcity. When you think that you need to land every person that has a heartbeat that walks in front of your breath. We've seen that right in the elevator when they corner you and they're giving you their business card stuffed in your pocket for you and you're like, what are you doing, Brian?
Speaker3:
I learned this the hard way. And if you get nothing else is a great caveat to leave. All money is not good money, all money. That little money and work with clients you love and adore and then are coachable and that want your product or service and leave the other people to the other people.
Speaker1:
Yeah. I mean, there's nothing as horrible as a bad client that they could be a cancer to your company, quite literally. Oh, my goodness. So I like to end each show, I can't believe we're there, we're just we'll just go another hour. Since you're on the West Coast, we can go another hour, right? Just kidding.
Speaker3:
I'm telling you, I think for me, I can go all night long and. And ever anybody.
Speaker1:
Yes. And. What I'd like to do is ask this one last question, it's been quite a phenomenal question. It just kind of happened one time. I asked it on one of the shows and then I asked a second time and said, wait, that was an interesting take on it. And then I asked a third or fourth and then, I don't know, one hundred plus now. And it's really profound. I found over the years of doing this show and I can't wait to hear what your answer is going to be, Susie. But before we do that, I did promise everyone who stayed on with us live till the end, which we're close to it. We're not there yet because Susie has a gift to give away to here in just a moment. For those of you that are watching live, take out that smartphone. You now have our permission, both of ours, to take out your smartphone. Take your gaze away for just a moment. I will put the information on the screen, bring up your messaging app, your text messaging app, and where you would put the name of the person. This is how you enter to win.
Speaker1:
By the way, the five night stay at the five star luxury resort by the big insider secrets. And then when you pull out your messaging app instead of typing in the name, put on this number three one four six six five one seven six seven. And then where you would type in the message where the emojis and things like that would go, no emojis, just two words separated by a dash. And those two words are, OK, that's OK. Dash vacation. Go ahead, write that down because the screen is going away and be sure to go ahead and text that. And then when you do be sure to check your phone very quickly, you'll get an automated response asking you for your email address. Then you will be officially entered once you provide that, because we use an automated system. Yes, we're talking tech. We're talking automation. We're doing it all. And back to the woman of the hour who also has a phenomenal gift for you. So I would like to hand it over to Susie to give us a little rundown about that wonderful gift.
Speaker3:
Ok, so I'm a systems girl, you're a tech guy, I'm a systems girl, so I'm going to give you the path to profits. And this is an auto calculator that figures out how many qualified leads you need to hit your revenue goal. Most entrepreneurs are marketing to fans. We don't want to market to fans. We want to market to qualified leads. So it makes this conversation so fun and so easy. So there's a great little video in there to show you how to use it so that you can create the revenue you want and you know exactly how many people you need to serve in order to get that revenue. It is juicy, juicy, juicy. One of my favorite tools that my clients love my clients.
Speaker1:
And I just opted into it right before the show started. So here you see it on the screen and I'll actually zoom in on it just a little bit. Maybe, maybe I won't. And what you want to do is you go to this website you see on the screen and it's a long URL, so get out that pen. It is instead of your doctor. There you go. Take a picture. It's and for our podcast, folks, it is live dot Susie Carter dot com again, that's souci e r d.r dot com for slash
Speaker2:
Pass
Speaker1:
Dash to that's the word t o dash profits one and that's the number one. So real quick, that's live that Susie Carter dot com fourth path dash to dash profits one. Go get it. I did and I can't wait to take it for a whirl and have some fun with it. This is going to be really awesome because look, it's not often you're going to get a gift like this from someone as prominent and as successful as Susie Carter. And I'm not I'm not just saying that it's OK. Go do it. Model success in just the information that Susie has for you. Go as far as you can with the resources you have. Get in contact with her and see if you are ready to take your thriving business to the next level and just have that conversation and reach out and connect with her. And that's that Susie Carter dot com and she has contact link and everything right there for you. So this question, Susie. I love it. And here's the thing. The beautiful thing about this question is there is absolutely no such thing as a wrong answer. It doesn't exist, you can't answer it incorrectly because the exact opposite is the truth, the only correct answer is yours. So it makes it a little personal, but not by getting personal. That makes sense. And so with that. Are you ready?
Speaker3:
I am, I'm nervous.
Speaker2:
I love
Speaker3:
It. I feel the pressure.
Speaker1:
And by the way, if it takes a moment to come up with the answer, that's fine. If it if it comes immediately, that's fine. The thing is, the answer is going to be yours and uniquely yours and true to you. So all the pressure's off. Just relax, enjoy like you always do the way you live life. All right. Here we go. Susie Carter. How do you define success?
Speaker2:
Amy.
Speaker3:
You know, looking at my life, I've traveled the world. I've had the best homes, I've been in the most prestigious hotels. I've made a ton of money and lost a ton of money. But the biggest success for me is my family. And I know it sounds corny, but growing up without a mom growing up poor and being able to provide my children with a life that's unrecognizable is truly success to me. And the fact that at thirty five and thirty three they still want to spend the weekends with me, they still want to hang out with me, they want to go on vacation with me. I can't ask for a better gift than that. My wife has always been my children, but it didn't mean my children wanted to choose me for their wife. And so all the hard work and all the sacrifice I made allows me to have a rich life and not just financially, but to have the relationship with my children and my grandchildren that I never had with my mother makes it all worthwhile.
Speaker2:
And.
Speaker1:
My goodness, Susie Carter, you are amazing beyond amazing. I mean, that had it all, it had emotion and passion and it had truth. And I appreciate you. You're an amazing, amazing woman and my goodness, I can't wait to meet more people like you. There needs to be more people like you out there. I know they're coming to my
Speaker3:
Grandmother and my brother.
Speaker1:
Wow. Amazing. And then in parting and I'd like to do this sometimes as well, and that is you have such a wealth of knowledge. If you were if you were standing in front of someone who was just beginning in their path. I know you cater to those who are a little bit more advanced and down the road in their entrepreneurship. But now we have someone that's just beginning and they're looking at this thing called entrepreneurship, wondering if this is something they should do, if you could advice that you would give them. Given everything you've been through over the years and all the success you've achieved, what would that be?
Speaker3:
You got to run it down, get it out of your head, don't spend a dollar one until you put that plan together, get it out of your head, put it in front of people. Business experts, coaches, mentors, go to score, which is a free service for entrepreneurs. Get my book, Power. Your Profit is the road map to building a seven figure business. Right and follow the path. Brian said early success leaves clues right. Follow people that walk their talk right. The tongue in their mouth and their tongue in their shoe are going in the same direction because there's a lot of people that deem themselves experts, but their tongue in their mouth and their tongue in the shoe, like who they are on stage and who they are behind stage are not the same. This is me. This is me and my best day. And this is me and my worst day. You get what you get the 11. I drive you crazy or or you don't like it, whatever. Next, what you think about me is none of my business.
Speaker1:
And all they should really care about more than anything is what are the results, you know. I mean, if you take medicine, it tastes bad, but the results are it's going to cure you and save your life. Who's going to do that? Everybody. Right. So if there are a little idiosyncrasies or certain things that you don't like about a person, I'm not talking about Suzy, but any I mean, who could not like Susie. Come on. But if it's somebody else, I mean, look at the results they have. And is it worth whatever that's bothering you to get past it? Is it worth that nasty tasting medicine that they will give you if they're a very good coach and they're giving it to you straight like Susie will? So I implore upon you to reach out and connect with Susie, take that next step, you know, reach out of your comfort zone, because every time you do, you're getting another step closer to your dreams that you want. And I will say that you deserve. So go ahead and do that. Wow, what a show. Thank you, Susie Carter, your here. Oh, my sister by another Mr.. On behalf of the amazing Susie Carter, I am your host, Brian Kelly of the Mind Body Business Show. Wow. It's a wrap. That's all we have for tonight. We will see you again on the next episode coming up very, very soon. So long, everyone. And God bless. We'll see you next time. Thank you for tuning in to the Mind Body Business
Show podcast at but those people came to me a year later because what I noticed is, is by building and nourishing those relationships and really for those people to feel like you care about them, you're not only going to networking events because you want business, but it's because you see them and you acknowledge them and you see those people as as people and as humans. And and you're building friendships and relationships. So really, I owe it to the people that I have met through and networking events in different, different avenues. www.youtube.com but those people came to me a year later because what I noticed is, is by building and nourishing those relationships and really for those people to feel like you care about them, you're not only going to networking events because you want business, but it's because you see them and you acknowledge them and you see those people as as people and as humans. And and you're building friendships and relationships. So really, I owe it to the people that I have met through and networking events in different, different avenues. mind body business shows dot com. My name is Brian.
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Susie Carder
Susie Carder started out as a low paid hairdresser trying to support her 2 little girls. But working for someone else became a challenge (to say the least). So she decided to do whatever it took to create her own business. After much blood sweat and tears (mixed with cheap mascara) she went on to create, not one, but two $10 Million companies! Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth for any company. She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell. Her newest book (number 10) ‘Power Your Profits' is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark.
Connect with Susie:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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