Special Guest Expert - Thom Van Dycke
Special Guest Expert - Thom Van Dycke: Video automatically transcribed by Sonix
Special Guest Expert - Thom Van Dycke: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. Determined and driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. This is The Mind Body business Show. Hello, everyone, and welcome. Welcome, Welcome to The Mind Body business Show. We have another fantastic show lined up for you tonight. I cannot wait to introduce you to an amazing young man named Thom Van Dycke. This young man has done a lot. I keep calling him young man because he is he's probably younger than me. But you're going to find out what an inspirational individual he is and what he's gone through in his life. The different chapters of his life, where he is has been what he's gone through and where he is today and what the future holds on top of that And compelling story. Compelling man. And you're going to get a lot out of this show because The Mind Body business Show is literally a show that I had put together with you in mind. Who is you? You are budding entrepreneurs, business people. You can either be supremely successful right now or you're just starting from any end of the spectrum or anywhere in between. The great thing is, with each and every guest I have on the show, there is something for everybody. I kid you not. It doesn't matter where you are in your business. So get out your pens and paper. We're going to talk about that in a little bit. And be sure to take notes because Thom Van Dyckehas figured it out. He he has really skyrocketed to success in a relatively short period of time. And I cannot wait to share his genius, his brilliance and his experience with you, because, again, that is the whole purpose of this show and that is really successful people is what this show is all about. And I know that's a term that can be defined differently by different people.
Brian Kelly:
And what I learned in the course of about ten years of studying only successful people, I was looking for things like, what the heck makes this person more successful than me? I mean, they put their their pants on one leg at a time, or maybe they jump into them two legs at a time. Maybe. What is it? I just want to know what it is and what I found. What I'm talking about. Looking and studying at mentors of mine, like personal mentors whom I ended up being the lead trainer for, as one example, and spoke from his stage and taught his students. Others would be authors of books, other seminar leaders. I would learn from them, and I kept looking and saying, What is it that makes you so successful? These are even people that aren't even with us anymore, that are authors that have long since passed. What are those qualities? And that's where the very name of the show came. It came from that. And it's mind, body and business mind stands for mindset. What I learned was that to a person, each of these very successful individuals had developed a very positive, very powerful. But here's the kicker The most important aspect and trait was flexible mindset. And I'll tell you right now, Thom Van Dycke, he epitomizes flexible and flexibility in business and in mindset. You're going to love this guy, as I already do. And then there's body. Body is literally about each of these individuals took care of their physical being by exercise and through nutrition what they ingested into their body. And then business. Business is very multifaceted. And what these individuals had done and still continue to do, those that are still with us, they mastered the various skill sets that are necessary to build and grow a thriving business Skill sets like marketing, team building, systematizing leadership. I could go on and on. I'm sure I missed a couple of sales team building. There are many. And the thing is, mastering any one of anything, a skill set or becoming an expert in anything. As you know, being astute as a listener, as you watch this show live, you know that to become a master at anything takes a lot of time.
Brian Kelly:
And the good news is you don't even have to master every single one of the very few skill sets I just mentioned. You don't have to master them. The cool thing is if you master just one, if you focused and concentrate on just one and you began mastering or further mastering that one skill set, you can then leverage the others. That's good news. And that's what very successful and wealthy people do. They leverage everything other people's money, other people's time, other people's knowledge. And that's a good thing because we're only one human. We can only do so much that one skill set. Anybody want to know what that is? I'd love to see you comment and say I do. I do. Raise your hand. I'm not going to wait for that, though. I'll tell you that one skill set is the skill set of leadership. Even if you don't have a team in your company right now, you can still develop this by leading yourself, developing a culture within your business that you would want to see and experience as, say, an employee or a VA. And there are many books on this topic. I'm not going to go down that path right here, right now, but that is it. Master of the skill set of leadership. You can then leverage that into other individuals who have already mastered or in the process of mastering the other. Set of skill sets that you need to run and and grow a successful, thriving business. And another wonderful trait I found of very successful people was also that they were very avid readers of books. That's right. And with that, I want to segue very briefly into a quick segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by ReachourPeakLibrary.com.
Brian Kelly:
Yes, There you see it. ReachYourPeakLibrary.com. And a real quick word of advice to all of you watching or listening. And if you're not watching us live, be sure to go to The Mind Body business Show.com and click on one of those buttons. There's many of them that say where and how to watch. Click it register, and then you will get notified the moment we go live and you get the link to click and you're in here watching and engaging with us. We love engagement, so we love folks to come in and comment. It's a live interactive show and what I implore of people that come to watch either live or watch the recording or even listen to the recording on one of our 35 podcasting platforms that this show is on is when you hear resources, which you will hear more, especially when Thom Van Dycke comes on stage, is rather than clicking away and going to check it out while you're watching or listening, I implore upon you to instead get out that good old fashioned piece of paper and pen and write them down. Instead, write down the URL, write down the book, write down whatever happens to come up that is of interest. Instead of going up and googling it, write down the phrase. Why do I say that? Because this happened back in my early days of speaking from stage. I would be speaking and I know I'm being I'm the speaker. I know when the good stuff is coming and I would see someone get up and walk out of the room because they got that all important text or they had to go to the restroom or they had a phone call come in. They're on silent. They had to get out. The thing is, I would hate for you to miss a single tidbit of information, especially from Thom Van Dycke, because that would just be horrible if you just take your focus away for just a fleeting moment. That's what could happen. So I implore upon you to take notes and visit these resources after the show is over. All right. Soapbox moment is now completed and over reach. Your peak library is literally a site that had developed again with you in mind.
Brian Kelly:
And it is a collection of books that I've personally read. And I bet. And why is that such a big deal? Because I didn't read myself. I didn't start reading until about the age of 47, which is now, gosh, 12 years ago. Y'all, everybody do the math. And then so I did find out, though, that this was incredibly, incredibly valuable to read books and not just any book, but very specific books on what I wanted to achieve. And so not every book that I've ever read is in this list, but every one that is here. I did read and I vet, and that means it had a profound effect either on my business or my personal life or both. And so that is there for you as a resource. Go ahead, check it out. Get those books from wherever you want to buy them from. This is not for the purpose of making money from this show. This is just a resource for you and I hope you do take advantage of it, because what we're going to take advantage of next and more importantly, is the experience and knowledge of Mr. Thom Van Dycke. Yes, indeed. We are going to bring him on right now. Here we go.
Announcer:
It's time for the guest expert Spotlight savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Thom Van Dycke. Yes. How are you doing, Brian?
Thom Van Dycke:
I'm doing great. How are you doing?
Brian Kelly:
I'm doing fantastic. I mean, I get to interview successful entrepreneurs from all over the world. You're in Canada, up north from yours truly, more in the central area. Appreciate you for coming on spending your time with us. And basically, you're here to give value to others to help them in their business. And it will happen naturally because we're just gonna have a chat and it's going to be phenomenal. I can't wait to dive in. Having said that, if you don't mind, Thom, what I'd like to do is, is give you the credit you deserve and introduce you with the respect that you deserve as well, if that would be okay with you.
Thom Van Dycke:
Absolutely. Thanks. All right.
Brian Kelly:
Thom Van Dycke is a Canadian copywriter and business consultant for coaches. He launched his business at the height of the pandemic in 2020. I mean, come on. Launched it during that and grew it. Listen to this, to six figures in the first year. I mean, people were struggling during that time. He didn't struggle. He started something brand new and then flourished. Does he know what he's doing? I would venture to say, oh, yeah. He believes that to truly engage with our ideal audience, we need to leverage the power of storytelling. Thom is married to Tara and they have, oh, my seven children. They are both advocates for foster and adoption and have welcomed 30 foster children into their home since 2011. That is it. I now get to officially and formally welcome you to the stage. Thom Van Dycke. So great to have you here tonight, my brother.
Thom Van Dycke:
And it is exciting to be here. Thanks for that welcome.
Brian Kelly:
Oh, my goodness. I mean, you you have such a great, diverse experience and I'd love to learn a little bit about where you came from, because in one of the tidbits that we discussed is that before we came on air was you used to also be a pastor and you did that for 19 years or so before starting that business in 2020. So what what number one led you to be a pastor? And then from there, what took you to take on a business during the pandemic, of all things?
Thom Van Dycke:
Well, that's a great question. Uh, nothing was in, believe me, this there's very little in our life that was actually planned. Um, so when we got I got married young at 21, and my wife was just turning 21. And the plan was I was going to take over my dad's farm and be a teacher. So I was in school already to become a middle school teacher and it just so happened that a friend of mine told me about a middle school youth pastor position at the church and thought, okay. And so we did it. We just sort of turned. And and so that started my career as a pastor, really teaching is core to who I am. And as a youth pastor, there's a lot of teaching that goes on and a lot of leadership. And so that was, I mean, just amazing, uh, leadership crucible, so to speak. One thing I didn't learn was business in being in ministry. Nonprofit world is very different. It's legislative leadership. You're pulling people along with you instead of, you know, telling them what to do. So it's a very different kind of leadership. It's really actually political leadership is what it is. And. But in at the start of the pandemic, I was part of one of Canada's largest churches. We had 4500 people attending, um, and we had 80 staff. And the church went through a really challenging time in the during the pandemic and it ended up splitting. And I was 40 that year and I kind of looked at it and went, Well, if there's ever been a time to transition out of one thing and into another, it would be now. It was it was very traumatic. Uh, if you don't, you might not have. I don't know if other careers are like this, but when you call yourself a pastor, it becomes very core to your identity. So it really felt like a piece of my identity was slipping away. Even my wife felt that because she was part of what I was doing, it was, uh, you know, it felt very big and meaningful. And now you're going to start a business. And is it as big and meaningful?
Thom Van Dycke:
Um, but I had read this book by a guy named Donald Miller called Building a Story Brand. And at the end of the book, I actually bought it for our church. And in summer, when things were slow and falling apart, I figured, Well, I'll read the book. And at the back of the book it says, You can certify to become a storybrand guide. That's what they call their certified licensed users of their framework. And I thought, sure. So I talked to a few people, decided to sort of found out whether they would be even willing to hire me and launch my business on October 1st, 19 days, 19 years to the day that I became a pastor, I started my business, Um, and I was I was really blessed. People invested in me. My first six contracts were 100% sympathy gigs. They were people who felt bad for what was happening to me and my my family. And so they're like, Ah, we'll take a risk on him. We'll hire him. And I was able to have a very, very successful first year, and second year grew from there. Um, so that's how it kind of happened, you know, it just, it was never the plan to do this. Um, but I followed the breadcrumbs. You know, I believe there's a master plan for our lives, and so you don't necessarily need to see it to have it happen, Right? But follow the breadcrumbs. And this is where I am and I'm grateful and glad for the changes that have happened.
Brian Kelly:
That is phenomenal. And, you know, I love everything about it, especially the storytelling part of it, because, you know, I often talk about that like books when people write a book, like if you were to write a book right now, guarantee someone else has written one on that very topic. By now, almost every topic has been covered, probably all of them. The only thing that makes it unique is your perspective and your stories. And it's not just unique, it makes it interesting as well. And that's it's true from stage, it's from books, it's from marketing. Because do not do people buy on emotion or or not?
Thom Van Dycke:
Right? Oh, absolutely. You got to get their hearts. You get their hearts, and you'll get them as clients. Absolutely.
Brian Kelly:
Yeah. And that's all so beautifully extracted through the the the use of storytelling. And you have mastered that. I didn't even know there was a certification about that. That's pretty amazing. I'm gonna have to look that up later to see what that's all about. That is pretty awesome. Now, storytelling, is it? Is it something you weave in? Where do you use it? In the businesses that you help? Is it through their website, copy, their email copy, maybe speaking gigs? All the above. I mean, where does that get sprinkled in?
Thom Van Dycke:
Well, I guess to to really understand it, you have to understand what story is intended to do. So if you look back at the history of storytelling. Basically, as long as there have been civilizations, we've seen storytelling. So whether you're looking at cave paintings, you know, in very ancient parts of Africa, throughout the evolution of history, you know, the first the first story that was written down that we know was the epic of Gilgamesh in a in a in literary sense. Jesus in the Bible taught through parables. But even up until today, we have, you know, scientific stories. We have David Attenborough going on and making these Netflix documentaries. It's really interesting. I noticed the other day I was watching Our Universe, which has Morgan Freeman as the narrator, and they are they give they give names to the animals that they're describing on the Serengeti. And I thought, boy, that's really interesting. They're making these these animals into characters and personifying them, and it makes them more relatable. So what's the purpose of storytelling, though? The purpose is always to bring it's always to make sense of the world. So I often say that story is one of the most ancient sense making devices. Ooh. And we've used we've used story throughout all of human history to make sense of the supernatural, the cosmos, right up until today, two different worldviews. Scientific worldviews. It doesn't matter. We're still using stories. So the human brain is wired to recognize the pattern of a story. And the pattern of a story is very simple. It's got seven parts. You have a hero who's often the main character. He wants something. Then he runs into a problem that stops him from getting what he wants. That eventually leads them to meet a guide, a Yoda, a Dumbledore, Hagrid, something like that. Right. That guide has already been through the struggle that the hero is facing. So what he does is he gives him a plan. Paints a picture of failure or success. You know, Harry Potter, if you don't do this, this bad thing is going to happen. But if you do this, this great thing is going to happen.
Thom Van Dycke:
And then the last thing they do is they call them to action. So all of our clients wake up with real problems and they wake up as the hero of their own story. When you woke up this morning, you weren't trying to solve other people's problems. You were thinking about yourself. And that's normal. That's good. That's the way you're designed to be. So when somebody enters the world like that, though, we have to position our businesses and our brands as the guide who has the solution to the problem. And never position your brand as the hero. You always position it as the guide. You cannot have two heroes in one story. When you have more than one hero in a story, you get things like the Marvel Universe. And those are incredibly confusing stories because they've got so many threads interweaving all over the place. The simplest story has one hero and one guide, and that's the way we approach it. So I go to my clients and I say, What is the problem you solve? And they say, well, we help get more leads, we help improve your profitability, we help you become more productive. Excellent. Now, how do we tell that story so that it positions your client as the hero? It acknowledges their problems. It positions you as the hero through empathy or the guide through empathy and authority. What's the plan we give them to doing business with you? How do we paint the stakes positive and fail positive and negative? And how do we call them to action? So that infiltrates all marketing collateral, whether it's on your website, whether it's in email marketing, whether your strategy is social media outreach. You can talk about this. You can talk about problems that people are facing and that engages them. You can like, for example, if there's if it's true that there are seven parts to every story and you understand where your brand fits into each of those parts, then let's say you're a photography brand, a wedding photography brand, okay? What you do is you immortalize the most important pieces of every person's life. It's their wedding. You immortalize it.
Thom Van Dycke:
You, you, you create records of it that can never be stolen. So you make the bride the hero because it's usually the bride and not the groom. You make the bride the hero and you say, How can we position our brand as the guide? Well, we say we too, have had these incredible moments in our lives that we wanted to remember for all times. And then you give you say we have authority. We've actually done hundreds of weddings and helped thousands of people to remember these incredibly important days in their lives and the lives of their family members. And so you you tell that story. And whether it's and let's say it's on Instagram in one post, you're going to talk about the character that you help. The next post can talk about the problem you solve the next post, can introduce yourself as the guide. The next post can paint the stakes negative, the next post, and you're suddenly your social media strategy takes on a cadence and a pattern that is actually recognizable by the human mind, and it just helps make sense of of what you're going to do for that bride and that groom and their family and their guests on that special day. That's how story can be used on a website. It's the same thing. Doesn't matter when you learn to tap into that. People lean in and they engage.
Brian Kelly:
That's fantastic. Is there a term associated with the seven parts?
Thom Van Dycke:
You know what I mean? Joseph Campbell talked about I think it was him who talked about the hero's journey. Um, there have been people the, gosh, you're gonna you're putting me on the spot to remember titles of books. Now, I think Carol I think the author is Carol Pearson. She's the one who took the hero's journey and she applied it to, um, she applied it to brands. They have the one book called The Outlaw and the Hero, which is really interesting, uh, which I use basically as a reference book to help my clients write their brand messaging and using story. Um, so, but, but Donald Miller really took, took these ideas and he sort of codified it. I'd say his superpower is taking concepts and putting them into patterns that are reproducible. And that's really the power of story brand. It's a, it's a framework that is easy to understand and easy to replicate. Um.
Brian Kelly:
And then so when you get with a client and you show them these seven parts, is that something that you just guide them and they fill in the blanks or do you help them fill in the blanks of those seven parts? How does that process work?
Thom Van Dycke:
You know, either or. Some clients, you know, you know, bigger, busier clients that can afford to hire you to just do it for them. They're happy to do that. Then it turns into a consultation where we're it's more conversational. And then I go away. I put together collateral. I bring it back, present it to them. Other times it is very much done with you, where we're where we're just meeting in an ongoing way and we're building that story out over a longer engagement. So it can really go a number of different ways. There's even a DIY option if you go to my storybrand.com. There's a template there. I think the first one is free. It's there's always something free. Right. So you can you can go there and you can fill it out. And it, it even has really cute little videos of Donald Miller teaching you reminding you what each section should entail. So my story Brand.com fabulous tool for your listeners. Absolutely incredible.
Brian Kelly:
I mean, and that says volumes about you. Thank you for giving a resource that you yourself don't even sell and it's not even attached to you, meaning you wouldn't if you if you captured the email address, you probably don't even know that's happening. That shows how you are out to get results for your clients, no matter what that means and people that shows a lot of character and integrity to me. Instantly it jumps off the screen right now. So I appreciate it. Thanks, Brian. Being one of those people that are rarer and rarer that to come across these days. So kudos to, you know, for having that kind of attitude toward helping people.
Thom Van Dycke:
Well, I appreciate that. I think we're like minded in that my I have a value of abundance. I happen to believe that there is enough work for everybody out there. Like, you know, if I look at this storybrand, the storybrand community. So when you're certified, you're called a storybrand guide. So we talk about the guide community. It is by and far the most abundant, generous community I've ever been a part of. And truthfully, we're all in competition with each other. We're selling a similar product, right? And it just doesn't feel like that When I was starting out, this is not a word of a lie. I did. I had never heard the term. I didn't know what top line and bottom line revenue meant. I didn't know what a lead generator was. I'd never heard any of that stuff. So I was flying by the seat of my pants. And fortunately I love learning, so I was soaking everything up. But I'd hear something. Fractional CMO. I thought I met this one client. We'd done a discovery call. I think this guy think he needs what's called a fractional CMO. I had no idea how to structure that deal, no idea what the proposal should look like. And I remember one day I popped onto Slack and I said, I think I should be I think I should put together an offer called fractional CMO. Has anybody got experience in this? And not a word of a lie? In 20 minutes, four people had offered to send me their templates, their proposals. I had two offers to jump on a call that afternoon. It was incredible. And so when you when you get that level of investment in your own entrepreneurial journey, it makes it really easy to invest in other people. And I have never understood entrepreneurs who hold everything really, really closely. I don't understand that mentality. It's such a scarcity mentality. I promise you. Everybody has a proven process and everybody has a little bit of a different proven process. And guess what? Another marketer is going to find the right fit for them. Who's not the right fit for me? And we can all just put it out there and say, My specialty is copywriting. Your strength is profitability strategy, your strength is something else. Social media, whatever. It doesn't matter. There's enough work in the world to go around that we don't have to hold it so close to our chest and not share. I just can't live that way.
Brian Kelly:
Amen, brother. I think it all comes down to a scarcity mindset where, you know, my gosh, we're they're like sharks in a frenzy over bloodied waters. Like they're just circling in attack mode and want to be the first. And it's crazy how some people can get so wound up in, like you say, holding it close to their chest and, hey, this is mine. No one else can can see this or have this. What was the name of that community again? Is it a Facebook group?
Thom Van Dycke:
Storybrand Well, the Storybrand community, it's a it's a certification community. So once you've become certified as a storybrand guide, you're part of the community. Got it. Yeah.
Brian Kelly:
And and that's my story. Brand.com is how they get to it. Yeah. Okay. Thank you for that. And just yeah, absolutely. You know, in all fairness, you know, let's let's talk about your website. Sure. That is Thomvandycke.com and want to spell it out for everyone that's listening on podcast only on audio and that's t h o m v as in victor a n and then d y c k e.com. So it's Thomvandycke.com. And actually, this is a great time to do this. Thom, if you don't mind. What I'd like to do is literally pull your website up on the screen for those of you watching. Another great reason to join us live on video, for those of you watching or just listening right now, you definitely want to do that. And then if you don't mind, we'll just go I'll just gently scroll the website and you can just talk about your business, who you're cater to, You know, what is your target market? Is it small business people? Is it large corporations? Is it anything in between? Maybe it's stay at home moms, whatever that happens to be. And then a speaking of stories, Thom, if you have a success story or two you'd like to share with us, this would be an absolute perfect time for that. I'd love to hear that as well. Would that be cool?
Thom Van Dycke:
Yeah, absolutely.
Brian Kelly:
All right. Let me pull that up. There we go.
Thom Van Dycke:
I'm just laughing. I'm laughing because as we do this, I'm like, oh, crap. I really, really should have updated the copy. But that is always the case with everybody you've ever talked to in marketing. It is. They'll always be like, you know, so you know, the hero portion of your of your website, by the way, should always be like a summary of what you do. But I do work a lot with business coaches and consultants. Um, I do offer free monthly training so you can see that they're one of the, one of the things that's important about websites, by the way, if you just pause for a second if you can, I don't know if you can. This section is one of the most important sections on any website. It's the problem section. And very few people talk enough about their client's problems and they don't want to be negative. They don't like appearing negative and that that's a that in itself is a problem. Because when I if you were let's say you were a fitness coach and you did not actually tell people what the problems were in, say, the way they were lifting or the way they were running, you know, they could injure themselves, Right. So you would never say to a fitness coach, oh, don't talk about my problems. You'd say, thank you for talking about my problems. But when it comes to our businesses, we don't talk about our client's problems and we need to because they're hurting themselves. And I'll tell you what happens when you talk about your client's problems. You know what happens. They all lean in and begin to nod. And then they think to themselves, Oh my gosh, this guy actually gets me Yeah haven't even met him and he already gets me. So anyways, that is a very important part of your website. If you do nothing else, include the problems you solve for your audience and you will have greater conversions. I worked with one business coach. You talk about success stories. I didn't even work on her website. I just did her messaging for her. Then she took it. She applied it to her own website and her conversions went up 10% in one month. Because she she changed the structure of how she was speaking about her own business. So it really does work.
Brian Kelly:
Yeah, it's very cool. We call them I call them pain points. You know, you pull out the pain points. What do people and one thing I've found, you know, you first go through this and is this this is the strangest thing to me, Thom. I can look at someone else's business and give them an overview and all the pain points with a with a snap of the fingers. When it comes to my own business, I freeze. I don't. What the heck are the pain points? I don't know. It's always I can do more for others than I can do for myself. And I found that to be somewhat universal with others. And it's true. I'm curious about what you say to that. Like, yes, get your help because an external set of eyes and brain helps so imminently, incredibly. But if you don't have someone like Thom Van Dycke in your corner yet, could you maybe go out and pull This is what I did. I went out and pulled on Facebook and other places. What are the most common pain points when it comes to what I offer? Right? And then I would get them and then I rated them. We collected them. I had my team collect them. And whatever was mentioned the most was the number one pain point and so on and so forth. Is that a valid strategy, would you say?
Thom Van Dycke:
Hands down, that's totally valid. The the other thing you can do, though, if you have a little bit of a track record already. Well, there's two strategies I could recommend. One is out of a book by I think it's Marcus Sheridan wrote it. It's called They Ask you answer um, fabulous book on content marketing. To learn how to do that, they ask you answer the number one. The number one things we should be writing about in our blogs are questions that our clients are actually asking us. I mean, that just makes sense. You think about how many people Google questions. Well, if your blog is answering the question, maybe it'll actually rank and show up anyways. So you think about what are the top ten questions you get asked over and over again when you're doing sales calls or discovery calls or working with a client. That's one thing. The second thing you can do is you can look at your testimonials and not, again, not enough businesses actually collect testimonials. But if you start to look at what are the things that people say you did for them, the opposite is the problem, right? Yeah. He fixed my open rate in my emails for goodness, you know, I call I have a friend who's a plumber. I called, he answered. You know, you call six different plumbers after hours. It's the guy who answers is the one who solves the problem. Right? So whatever your testimonials are, those show you what were the important pain points that you were solving for your clients. It's it's all right there for you. And you should be collecting testimonials. It should be part of your regular sales process. Um, can't recommend that enough.
Brian Kelly:
Totally agree. I mean, third party, um, account of how their interaction with you is, is gold. Because it's not just you the talking head of your company. Of course you're going to believe in what you do, but it takes away that factor of, well, is he a shyster or is this for real? But when you get other people talking about you, then it just adds it compounds the realness, the the authority and the integrity part of it, in my opinion. So yeah. So let's keep this thing going down. Let's see what's going. And then, um, as this goes, we don't need to cover every section on this. And because, you know, I want people to actually go out and hire you so you can show them all these individually, but you're giving everyone, including yours truly, a taste. And it tastes good. So far, I'm really liking this. And, um, do you have a success story or two you'd like to share with a specific client that maybe comes to mind where where they were stuck, what they were struggling with, and then after working with you where they are today.
Thom Van Dycke:
You know, one of the one of the interesting things that I hear a lot is that. I didn't know how to talk about my I didn't know how to talk about my business in a clear way. So I write brand scripts all the time, which are a little bit longer narratives, but we summarize those into what is a one liner. It's a 2 or 3 sentences long. It's not a tagline, it's different than that. Um, but it's a summary of what your brand message is. It's like a, it's like the little Amazon blurb that you read about, about a book. Those those statements are very, very powerful. And a lot of people will say, oh, man, like, I didn't I didn't know how to talk about my business because as a copywriter, my job is to bring clarity and to make things concise. And there's only a few ways to do that. And one of the major ways we do that is we hack and slash. So we hack people's beloved copy to death and we get it down to just the most important pieces. And I hear that over and over again. I was working with a brand called I think it's called Quick Sear Brands. They serve steaks and so and ship them across the country. They're amazing. They're a new brand. But once I started working with him, he's like, Oh, you see, most most business owners are too close to their own brand, right? They want to tell you everything about it. They want to tell you the history of their company. And nobody gives a rip that their granddaddy started the company in 1932. Nobody cares. They want to know that you can fix their problem, make them more money, fix their relationship, help them get healthy. So very often that's that's a very common theme. I hear from a lot of clients. They go, Oh, now that you say it that way, now I have the words to use when I'm talking on a sales call or in my marketing. That's really common.
Brian Kelly:
I love it. Yeah. And all this makes total, absolute, total sense. And I love marketing so much. I could talk to you for days on end and gladly you've already agreed that we can go an extra hour on the show. I'm kidding. No problem. Oh, my goodness. And this is what I often say, is that, you know, being the host of the show, having done this for nearly five years, I can say this with all truthfulness, and that is every person I interview is like going to a mini seminar. And so for everyone who's listening to this or who's watching this, you're getting supreme value and knowledge from real people like Thom, who have had real success by putting in real work and having gone through, Oh my gosh, I'm going to say it again, real life. And that's what I found is typically a lot of a lot of successful entrepreneurs don't achieve that incredible rate of success until they're a little older in their 30s, 40s and beyond. And it's because it takes a life experience oftentimes, not always. There are some that that really skip that and leapfrog that and figure it out much sooner. But what have you seen in that area, Thom? Have you seen a wide variation of age groups of folks that, you know, you've dealt with clients now you know where they are in their walk, in their journey. What is it What is your experience been when it comes to that kind of thing?
Thom Van Dycke:
You know what? There's there was a pastor that I really liked. He was a leadership guru. And he once said, we need the energy of the young, the resources of the middle aged and the wisdom of the old. And you can't escape that. You cannot escape that. There is a certain there is a certain energy that you just don't have. Like, you know, my son is 20 and the guy is driven like he's he's got his own house. He's getting married this year. They're going to flip that house in the first year. He's already bought a lot. It's got a jeep that's almost paid for. Like he is driven. He is a driven guy. He's in construction. Okay. That's amazing. But his success is going to not. It won't last. It won't be sustainable unless he learns to tap into the resources of the people who have gone ahead of him. And those resources will carry you, but only for so long. Unless you're willing to tap into the wisdom of the people who've made it all the way through. And so it's true. I think there's no doubt in my mind that the fact that I started a business at 40 was one of the major reasons that it was as successful as it was. There's just a lot of life lessons. And it doesn't matter whether you're leading in a nonprofit or a or an educational setting or as a CEO, it doesn't matter. You learn things that allow you to, like you said in the preamble, you know, manage yourself, even lead yourself. So there's lots of transferable skills that you just have to acquire. And if you ever stop acquiring skills, you will flatline and you will begin to decline. There's no you will eventually atrophy. So you have to continue to acquire the skills that keep you relevant in a in a changing in a changing marketplace.
Brian Kelly:
That is so, so true. And you know what? I'm thankful for that because if we had to stop learning and stop growing, I think life would be boring and dull. You know, if we. You know what, Thom? What if there was a ceiling, the very top that you could achieve whatever that means to you in your mind's eye. This is it. When I reach it, I've hit the top. I can go no farther. How would that feel knowing that there's nothing more to look forward to than what you just hit?
Thom Van Dycke:
It's horrible. Yeah, it's actually horrible.
Brian Kelly:
We'd go freaking nuts, you know, being entrepreneurs, we're looking for that next issue to solve, right? I mean, give me another challenge. Let's go. Bring it. Yes.
Thom Van Dycke:
Oh, no, I agree. And I mean, I think I think there's like people believe these little lies that, you know, retirement is going to be this great, you know, just this great coast. And and, you know, I was I was listening to an audio book the other day and the name is escaping me right now. But he was talking about the fact that boomers are retiring in record numbers because they're bored. Yes. They were able to retire earlier than their parents ever could because they were wildly successful, you know, and now they're retiring because they're bored out of their minds sitting at home or fishing. And it only lasts for a little while, you know? Yes. Parents parents think that their kids are going to leave the house and then they're going to be done. Nonsense. You never stop being a parent and you should never want to stop being a parent. It's it's a rich way to live. Right. You mentioned you have grown kids. You're not going to stop parenting them and then you're going to grandparent like it's it's amazing. So yeah, no, life is a is a is a steady evolution and that's the way it's intended to be. And it's just so much more exciting and fulfilling to live that way with that expectation.
Brian Kelly:
So what do you say to business owners? So they have this goal? Of of starting a business, growing a business and doing it a specific way. They reach that goal. What do you say to them about being turning a blind eye to any type of of modification adjustment, maybe an entire lane change if it comes to them and it makes sense. What do you say to those that are just stuck going, I'm going to do it my way, this way, this company forever, no matter what happens. Is there a is there a philosophy that you follow along those lines one way or the other? Well.
Thom Van Dycke:
It depends how old they are. You know. And what I mean is, like I think the older people get, the more they become ingrained in a certain way of thinking. I mean, if you think about my grandparents have been passed away now have passed away for a number of years now. But my my grandfather and my mom's side was born in 1905. Like. Think about that. Think about what he saw. Right. It's insanity. What the changes that he lived through. And there's a certain grace that I have for people who are, you know, in those later years where they just go, I just don't get it. I'm just going to keep, you know, doing handshake deals and hoping for the best. You know, because that's what they that's what they were able to do. And and us kids are nervously biting our fingers going, please don't do a handshake deal, dad. You know, because it's very dangerous. You know, we need to have good, good contracts. But, you know, when it comes to marketing and I think there there are it is as much as it is an outlier, the young person who has this atmospheric sort of. Success right out of the gate. It, you're far more likely to be successful with consistent good practices that accumulate over time. In the same way, you're going to have certain people who stick to their guns and don't change. Who will continue to have success, but they are the exception to the rule. And unless there is this willingness to be flexible and and moldable, it's just not going to you're not going to stay competitive. I mean, think about how I was thinking about my iPhone the other day and how different it looks and how I had transitioned from a BlackBerry because I love the physical keyboard. And then my wife got an iPhone and I was not sold on this slippery screen nonsense. And, you know, you think about how if I wasn't using a smartphone, now I'm just shooting myself in the foot. Yeah. Like the the tool is there to use right now. I'm not a believer that you need to use every tool available to you.
Thom Van Dycke:
I'm not at all. There are people who say you must post on LinkedIn every day. I tried. I got I basically bored myself. I just can't do it. I have no doubt that for some people that is a fantastic strategy. I've no doubt. I'm just not doing it. I rely far more on keeping a presence there. Direct messaging, personal engagement and email marketing. For me, that's been the thing which is interesting, Brian, because when email first came out, I mean, people have been predicting the death of email since literally it was invented. And that is one thing that has not died, which is very fascinating to me, honestly. Um, but you know what else hasn't died is working with integrity and ethics. You know, like there are certain things that actually are sort of true for the ages. Um. But the the the way we use it, you know, you have to you have to constantly be looking and and evolving.
Brian Kelly:
And you touched on it a little bit, is never changed as far as being successful from a marketing, and that is relationship building, which, you know, I was I will be the first to admit I shied away from doing that. Why? Because back when I was hearing about it, email marketing when you would email blast to the masses back then, it still worked. Today, that kind of email strategy doesn't work. So I was all about efficiency. I can reach more people with one blast, so I took a very long time to turn my mind around and into the camp of personal relationships because let's face it, those take a long a lot longer and they don't you can't always go into them with the expectation that a transaction is going to occur or no relationship will have been built. And so it was like, huh, this is insanity to me back then. Now I know it is the most valuable thing on the planet and the most worthwhile thing to do as well, because you establish a bona fide relationship, not transactional at first. You will find out if there is a need that you fill theirs and maybe even vice versa. But the cool thing is you'll you'll you'll be a much more rich in life because you'll have these incredible relationships of people that you want to help them and they want to help you. I don't know. I don't think you can put a price tag on on an attitude like that.
Thom Van Dycke:
I would I would tend to agree. You know, a lot of people talk about, you know, their conversion rate and success and failure and sales calls and these things. What if you went into every call saying the only metric of success I'll have today is if I add value to somebody's life? Every sales call will be a winner then. Easy, right? And people will respond.
Brian Kelly:
Yeah. And I mean, it's still true. We have to make money to survive. So that element is still there and very important, and I don't want to discount it completely at all. But when that is what we're leading in with and saying, I need to do this to make money, that's when most people I see struggle because their purpose for going about their activities is all about pulling in income versus leading with helping and serving others first, because that's when the momentum will kick in and the money will really start pouring in after that. Has that been your experience?
Thom Van Dycke:
Oh, yeah. And you're and I totally agree with you. If you don't ever ask for a sale, you can't expect to get the sale. So. Yeah. Um, but I was, I was, I was complaining to a group of friends the other day, business friends. And, uh, and I was saying I got all these proposals out and I'm like, they're not coming back in. And I was frustrated, and one of my friends just texted back. He said, look, just don't, don't, don't act out of the desperation. Right. Don't let desperation influence how you act today. I went, man, that's good advice. That's very, very good advice. And I am kind of an emotional roller coaster. I get a I get one proposal out. You know, you get one nibble on the hook. And I've had the best work day ever. And then the fish falls off the hook and you're like, I will always be a failure. I will never make money. My family's going to be destitute. My children are going to go without food. So, I mean, I, I, I fall into that trap very, very easily. Um.
Brian Kelly:
That is so true. I think that's universal. Buddy.
Thom Van Dycke:
Good. I'm glad to hear that.
Brian Kelly:
Thank you.
Thom Van Dycke:
Normalizing my emotional roller coaster.
Brian Kelly:
Yeah. You have even a micro success, and you're on the top of the moon, and then. Then it goes away. And. Yep, you feel like the whole world just came crashing down. And maybe I should just do something else. Why am I doing this? And all the negative things? It's unbelievable how many times I've thought about quitting. I can't count on both hands or both feet and both hands together. Right? It's three times. Yeah, it's a doubt that comes in based on lack of success.
Thom Van Dycke:
Totally. Absolutely. And lack of success is just actually a great opportunity to learn. So then it's not a lack of success. It's just a learning opportunity. But if only.
Brian Kelly:
It didn't feel that like it was a lack of success at that moment. That is true. Yes. But you're saying things like that, very powerful because that will literally lift you out of those those doldrums, those funks, because, you know, I've done that where I'd actually like just say, you know what, I've had it and I would just take half a day or a full day and just say, I'm not touching this anymore. And you know what? I'm really contemplating just throwing in the towel. And then a day would go by and I'd get back on social media or whatever, and I'd see other people, entrepreneurs doing their stuff, and the bug would bite me again. I'm like, What the heck was I thinking? What an idiot to ever contemplate quitting. I'm back, baby. You know, it's like it's this roller coaster. And I think that's why are so few successful entrepreneurs out there? Because it's it's not an easy ride to go up and down like that.
Thom Van Dycke:
It's true. And I'll tell you, I'll tell you a little a little brain trick that you can use. And I learned this through, um, marriage counseling and also working with kids who have trauma. You'll notice in your marriage when you have a a big fight, maybe it lasts a couple days because it's a it's a big one. You begin to think that your whole marriage has been a sham, right? In fact, you have trouble even remembering a good time. And there's actually what happens is your reptilian brain, your feeling brain always wins over your rational brain. Always. There is no time when there is a war between feelings and thinking that feelings do not win. And I can prove it to you if you're afraid of a snake. If I'm talking to a room of people and I say, Who in here is afraid of a snake? Five people put up their hand. I can even tell them at some point in this talk, I'm going to throw a rubber snake at you. Don't worry, it's rubber. Guess what they do. You throw it at them. They freak out because their feelings take over their rational brain. Your brain actually ceases. It is incapable of remembering the good times when it is feeling bad. So a trick you can use is to be preemptive. Make a make a word document, take a notebook, whatever you want, and write down the success stories you've had. And write them out like a scene in a movie and then give that scene a title. Because we're more likely to recall a title than we are a memory. And then when you're feeling kind of cruddy, you can access that and remind yourself that even though it feels this way, it hasn't always been this way. That becomes an extremely powerful tool to make it through whatever situation, whether it is with, you know, relationally or in business or whatever it is it can be. And I'm not disciplined enough to do it when things are good. But. I know. I know that it can be very powerful.
Brian Kelly:
Absolutely. I appreciate that. And that can help so many people. You talked earlier. My gosh, I just look at the time. I can't believe we're already there. So you have a gift to offer? I don't know. It's been some time since you came on board for this this, uh, this great interview that you're. You're doing. It has to do with an AI course. Is that still valid? Yeah, it is valid. Bring it up on the screen and show. And one of the things I wanted to point out as you talk about that or before you do, is that you were talking about how important it is to continually stay on top of the curve, to continue to learn. And this is a perfect example. And that is I, I believe firmly that those who do not embrace it and start learning and utilizing it will be left behind because it's a technology that grows very rapidly. That being said, you have a magnificent gift. I'm going to put it's a two parter on the screen and let you take it away. And so.
Thom Van Dycke:
Yes, this is a very short it's a mini course. You can do it in a couple hours. Okay. I call it outright AI, and this is why it is true. I am AI has made me 30% more efficient as a copywriter. 100%. But I'm starting to realize how much of a crutch it is to people, and they assume that it can take over the job of good copywriting and it can't. And especially when you're talking relationally. And now I'm talking to coaches, consultants, fractional service providers, where you're in a where you have to build a trust relationship. If you're going to rely on AI to build that relationship for you with your prospective clients, you're in trouble. So I wrote a course called How to Outright AI, and I can teach you what are the things that I could never reproduce. And I think you mentioned it earlier, Brian, It's our stories. I doesn't know you and your client needs to know you. And we have shied away from sharing stories. If you get onto my subscriber list, you will get stories from me. Most of them are about myself, about growing up on a farm. The one I sent this morning was about horseflies. How swatting horseflies is different than landing sales. I'm a storyteller. Like I have to. Right, Right. So. But we have to figure out how to keep our human, our humanity, even if we use the power of AI. That's what this course is about. I'm making it free. Usually sell for 150 bucks, but your listeners can get it for free in perpetuity. Even if they're listening to this a year from now, I'll make sure that it remains available as an offer, because I just mean AI is not going away. Humans aren't going away. So I really want people to to get the most of it. If they use that coupon, it should apply it automatically the coupon. But if for some reason it tries to charge, you just use the code outright and then you'll be able to get it.
Brian Kelly:
All right. Let's let's save that for our audio only, folks. So you want to go to the website or the URL and it's Thom Van Dycke. So we've spelled that before, but we'll do it again. T h o m v a n d e dot thrive cart thrive cart. All one word.com forward slash. And it's a play on the word outright. It's a different spelling it's forward slash and this is all lowercase now out hyphen write w-r-i-t-e so outright get it hyphen I hyphen course. And you can then just.
Thom Van Dycke:
Use the coupon. Then just use the coupon.
Brian Kelly:
Yep. Exactly. And you can stop there. And then when you go to the checkout, put in the coupon code with no hyphens, it's outright MBB. So MBB stands for Mind Body Business. Thank you for doing that by the way. So it's out W-r-i-t-e MBB as the coupon code and my god and doing it in perpetuity. That's rare. I don't know of any guests I've had on this show that's actually said that and offered that and I'm deeply, deeply appreciative of it. And you know, I'll be one of the first ones to opt in unless someone's going to beat me to it here. That's watching and listening right now. Uh, thank you. Thank you. Thank you for that. And we have one more gift to give away, but and I know we're going a little over time. I hope that's okay, Thom. Seriously. Fine with me. Because I like to end every show with a question, a specific question. And the reason I do that is I did this for a while, for a number of years in the beginning of this show where I would randomly pick this question. And then I started realizing, my gosh, the answers are profound. And so I decided I'm going to end every show with that. And literally I'm compiling a book with all of your answers. Yours will be one of them. Thom Cool. And no pressure, because here's the beautiful thing. Well, I'll tell you in a minute, but real quick, I have a prize of my own to give away, so feel free. Please write this down first. Go to write this down. Thom Van Dycke. I'm not going to spell everything again. ThomVanDycke.com/out hyphen right hyphen hyphen course maybe I should say dash and then coupon code is out. Right. So be sure to write that down and do that after the show is over. Go there and get that amazing free gift and treat it as high value because it is very highly valued. And one more, everyone who watches this show live. Gets to qualify for a five night stay at a five star luxury resort vacation Stay.
Brian Kelly:
Compliments of my company. Who's sponsoring it? Reach your peak. And to do that, I'm going to pull that up on the screen real quick. This is for only for people who are watching it live right now. And you'll want to write this URL down after the show is over. Go there and opt in and our team will see that. We'll pick it up. Don't worry, it'll come after the show is over. We'll be fine. Here it is. I'll put it up on the screen. And that is you want to go to report? I am forward slash vacation all lowercase. That's report. I am forward slash vacation. Write that down and I cannot wait to see who that winner is going to be. Back to Thom Van Dycke. And our our final question of the show, which you do not want to miss this. Those of you watching and listening and Thom, this is this is a phenomenal question because here's the deal with it. There is no such thing as a wrong answer.
Thom Van Dycke:
My favorite.
Brian Kelly:
It doesn't exist. So it's not a test and it's personal in a sense. And the way it's personal is because the answer will be unique to you. That's the only thing that makes it personal. I know that having done this for years and asking this question and the other thing is the exact opposite is the case is that the only correct answer is yours, because again, it's unique to you. And if it takes you a microsecond or if it takes you several seconds to think of the answer, it is still 100% bona fide, genuinely perfect because it is your answer. Is that cool?
Thom Van Dycke:
Very cool.
Brian Kelly:
Has the buildup been just enough?
Thom Van Dycke:
Yeah, hope it's a good question. I'm like, on the edge of my seat.
Brian Kelly:
I love it. Yeah. And I just love this. It's the most amazing question I get to ask on this show. So here we go. Are you ready? I am. All right. Thom Van Dycke, how do you define. Success.
Thom Van Dycke:
For me, success means that my kids, no matter what age they are, always think of home first when they want to celebrate or when they're in a crisis. That home has been a safe place to land, regardless of what's going on in their life and regardless of how old they get. That's success to me.
Brian Kelly:
And true to form another amazing, amazing, profound response And here's this is something I find extremely encouraging and interesting, Thom. And that is I mean, I've been doing this a long time. Not one, not a single person, including yourself. Not one said that it had to do with their primary reason for success, Had to do with something regarding money. Mm. Isn't that interesting? And it's, I think in part due to the fact that I interview successful entrepreneurs. Now, those that are just starting out have a scarcity mindset, and money is more on the forefront of their mind and they're more into the material things, especially when they're younger. But when you bring on successful people that have been through it already, that's not the number one priority and it never really is. If you really sit back and think about it, even if the young ones would. But I just find that fascinating, that and encouraging. Like I said, that no one that I've interviewed on this show ever had money as their definition of success or the core reason behind it. It's just phenomenal. I love it.
Thom Van Dycke:
It gives yeah. It gives me hope for humanity right there. Brian Yes.
Brian Kelly:
Yes. And it just it reinforces it every week I do this show, it's never about money. It's and yours. This is the other thing. There have never been two answers that were the same. Not yet. Excellent. I don't know how that's happening. And yours was one of the most unique ones. I'm like, I love this. He's all about family and your kids. That's the first thing in your head was your kids. I'm like. That's that's the that's the essence of a beautiful human being. And that is Mr. Thom Van Dycke right there, ladies and gentlemen. What an amazing guy. I am so blessed to have met you, Thom. I appreciate you. Thank you for bringing this incredible amount of value, of experience, of wisdom. I mean, books you mentioned several books. I've written several of them down. I'm going to go get those books and read them and check out this style or story. I forgot the name of the story. I turned the page.
Thom Van Dycke:
Story brand. Story. Brand brand.
Brian Kelly:
Yes. I actually did get my, uh, my my phone tablet working, so I was taking notes while we were going over it. And Ron Pete was on. But I appreciate you, brother. Have a great, great evening to you and to everyone out there watching and listening. Please do these two things after we sign off. Number one, go out there and continue or start crushing it and serving more people. And number two, above all else, please, everyone be blessed. That is it for us right here. On behalf of the amazing Thom Van Dycke, I am your host, Brian Kelly of The Mind Body business Show. Until next time, we will see you again. So long for now. Take care, everyone. Thank you for tuning in to The Mind Body business Show podcast at www.TheMindBodybusinessShow.Com. My name is Brian Kelly.
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Thom Van Dycke
Thom Van Dycke is a Canadian copywriter and business consultant for coaches. He launched his business at the height of the pandemic in 2020 and grew it to six figures in the first year. He believes that to truly engage with our ideal audience we need to leverage the power of storytelling. Thom is married to Tara and they have 7 children. They are both advocates for foster and adoption and have welcomed 30 foster children into their home since 2011.
Connect with Thom:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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