Special Guest Expert - Tom Antion: Video automatically transcribed by Sonix

Special Guest Expert - Tom Antion: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.

Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I say this every show, but tonight is additionally special. I am so excited! I have goose bumps poking through this jacket. I'll give you a close-up if I could. It's a reunion, a reuniting that has been too long in the making. I'm so excited to bring on this special guest expert. You have no idea the value this man brings, every single time, over the past decade that I've known him. He's just over the top. He always brings the value and I can't wait for you to meet him. We're going to do that in just a moment. Before we get started though, for those of you that have not heard of The MIND BODY BUSINESS Show, I just want to give you a quick overview The MIND BODY BUSINESS Show. What is that all about? Well there are three pillars to success, that I have found, in my now 54 years on this planet, of patterns of successful people. Most successful people have mastered all three and the first would be MIND: in other words, mindset. They have a very positive champion mindset and can get through the hard times. I'm going to go more abbreviated tonight than normal because I want to get our guest on this show. BODY: successful people take care of themselves. They eat the proper food, they exercise, and they are at the top of their game in body and business. BUSINESS: is multifaceted. There's sales, there's marketing, there's team building, there's scaling, and there are so many facets. If you were to master just one of these three pillars, then your business and your personal life would skyrocket. I kid you not, mastery, though it takes time, it takes repetition, and it takes experience. That's what our guest expert has, definitely, a multitude of of experiences in his life that have led him to super success, that you're going to find out about here in just a moment. So what I'd like to say is it's like a tripod. MIND, BODY, BUSINESS. Each one of those is a leg. If you kick out one of those legs, what happens to that tripod? It all comes tumbling down. Now I'm not here to say that you must have mastered all three, but what if you were in the process of mastering at least one, to start. Then move on to the next and then the next. If you're in the process you're on the right track and that's what this show is all about. It's about bringing on guest experts like our man Tom Antion, who's coming on very soon. He is The Man in two specific areas Mind and Business. No doubt this guy has crushed it and is super successful. I can't wait for you to meet him and that reminds me of success. Looking back behind me, reminds me of that and that is, many years ago, I remember being flown out to the east coast to strike up a deal, to sign a contract with a gentleman. He was a CEO of an infomercial company, crushing it; a multimillionaire. He had a corner office, of course, had me flown out there, picked me up in a limo, and put me in a hotel. All at their expense and I met with him for two days, in his office. and it was amazing, an amazing experience! There was, at one point, where I'm sitting on his couch, in his office. Not his house, but his office and he's talking to me. He's standing and I'm sitting. He's looking right at me. He said, "Brian, if people only knew. If they only knew. If they just did this one thing, it just is one thing, they'd all be super rich. so by now, I'm leaning in, it's like, "okay, what is it?" So he turns around coyly and walks to the opposite wall. There is a ceiling to floor, two door, cabinet. He goes and grabs both handles looking back and spreads them open. He opens them wide and reveals something very similar to what you see right behind me (gestures to the bookshelf behind him). That was shelf, after shelf, after shelf of books. We're not talking just any books. We're talking about business books, about personal development books, about fitness books, about mindset books and you name it; anything to get him to that next level of success. It was on his bookshelf, and I made a crucial error at that moment, I decided to discount that advice. In fact, I ignored it because, to me, I'm thinking I could go to the library and check out all these books for free, so there's no skin in the game. It can't be that easy. That's what's going through my mind and I decided to discount that completely. So thankfully thankfully, many years later, I ran into another gentleman who would become my mentor. He was many years my junior. He literally could have been my son by age. He's a brilliant, brilliant young man. I ended up working with him in his company, for years. I spoke on a stage for several years. At one point I'm in his house and he's walking around wearing headphones. I said, "Hey man, what are you doing?".

Brian Kelly:
He's like, "oh what? Oh, yeah I'm listening to a book."

Brian Kelly:
Now I thought, "Wait, what? You're listening to a book?" I haven't yet heard of this. This was a little while ago. "Tell me more about that.".

Brian Kelly:
So he said, "yeah, man, there's this app, called audible, that I use. I download them and I listen to books.

Brian Kelly:
I said, "oh my gosh! I'm going to try that." For me, personally, opening a book and reading it, physically on paper, I get really tired. I get fatigued. I can't stay with it that long and my attention span goes with it. So I started listening. I said, "this is awesome!" I became a voracious reader as a result. Now finally, full circle back to the very advice that I should have taken many years ago. I'm not here to cry over spilled milk. I'm just happy with all the experiences that happened in my life, in the exact order they did. The beautiful thing, is I was introduced to this amazing concept, called reading. With audible you can tap on the screen at any point while you're listening and it instantly stores a bookmark. I thought, "this is genius!" How many have you, out there listening, have ever read the same book more than once? I'm sure just about everybody's hand is going up. What if you could just zoom straight to those moments of interest and save yourself an extra hour-and-a-half to two hours of listening or reading, by going to these bookmarks? So that's why I started doing. What I want to do with you right now, is share one such bookmark, in a segment, I appropriately named, bookmarks.

Announcer:
(Displays Segment on the Screen) Bookmarks, born to read. Bookmarks. Ready, steady, read!. Bookmarks. Brought to you by ReachYourPeakLibrary.com

Brian Kelly:
(Displays another screen with a quote: The #1 Reason for lack of Success is NOT Simply a Lack of Reading Books... It's the Lack of Reading the RIGHT Books! - At the bottom shows another quote from Brian: I've compiled my own personal library of books and resources that have resulted in catapulting my success, and now I'm going to share it with you.) Yes, there it is. For those of you watching and listening, be sure to take notes. Do not, in other words, do not go to these resources while you're watching the show. You do not want to miss Tom. That's why and he's coming on very soon. I promise. I kid you not. What we're going to do is quickly go through, REACHYOURPEAKLIBRARY.COM. What is that? It's a resource I built, literally for you. It's my gift to you. What it is, is a compilation of those books that I've listened to over the recent years and there are around 40 on this list. I'm falling way behind. There's a lot more that I listen to that are not on this list. There you see them scrolling up now (Screen displays more info) and I give you a link to go purchase them. This is not for me to make money. It is for you to be able to filter out books quicker and know that these have at least been vetted by one successful entrepreneur. At least that way you're not just throwing darts at a dartboard and hoping it sticks in the right area. That's going to be good for you. So every book I've ever read is not on here. These are only those that have had impact on me and what I want to do, is Segway over into one specific bookmark on one of these books. It's so appropriate for the gentlemen you are about to meet and that book is Everyday Millionaires by Chris Hogan. What I would like for you to do, right now, is take out a pad of paper and a pen. Take some notes, throughout, this point forward and take notes vigorously. Everything from now on is gonna be super super high value so go ahead take a quick listen. It's a just over a minute in length. This is Chris Hogan once again in Every Day Millionaires.

Chris Hogan:
The idea, the notion that wealthy people are simply lucky lottery winners, married into money, or have some genetic advantage that normal people don't have, is a myth. And it's one of those that will keep you from ever becoming a millionaire yourself, if you believe it. Waiting for lightning to strike, the myth that millionaires are simply lucky, takes a lot of different forms but they all come down to one main idea: obtaining wealth is random. People view wealth like lightning strikes, as though they have no control over when and where the million dollar lightning bolt will strike next. They say things like, "only special people strike it rich," Not me, they think the only way to build wealth from nothing is to marry into money or invent the next iPhone. Since wealth is random, they see the lottery as a valid strategy. Hey if building wealth is simply a game of chance, why not? Even if they don't play Powerball or mega millions they may believe that wealth comes down to a DNA lottery, a random mix of intellectual or physical advantages that enables, only some people, to become famous actors, athletes, models, or inventors. I think that every one of these things is an excuse.

Brian Kelly:
Powerful, powerful. How many people do you know that won the lottery as a strategy to become a millionaire? There are many. I've met many myself and the cool thing is, we have a bona fide multimillionaire waiting in the wings. He's chomping at the bit to get on this show so he can speak his piece and I can't wait for him to come on as well. So let's do that shall we? Let's bring on, the one and only, Tom Antion. Here we go.

Announcer:
It's time for the guest expert, spotlight savvy, skillful professional, adept, trained, big league, qualified.

Brian Kelly:
There he is ladies and gentlemen, the one the only, Tom Antion!

Tom Antion:
Brian, how you doing?

Brian Kelly:
Oh man I'm doing really good now. Now that we are reunited and it feels so good.

Tom Antion:
Well wait a minute. One second now. I noticed earlier when you said, "okay, Tom's got the mind and the business," and you specifically ignored the body. I got plenty of body to go or not. (laughter from both parties)

Brian Kelly:
You've got a rockin' body buddy!

Tom Antion:
I got extra for everybody.

Brian Kelly:
Well, in all seriousness, you are an avid tennis player. We were talking before you had an injury, recently, that's kept you from doing that. So you've got that going. It's exercise.

Tom Antion:
No, I lost 100 pounds since the last time you saw me. That's not a joke that I lost the girlfriend. Actually I've been on a ketogenic lifestyle, so a low carb and that's the only thing that's ever worked for me.

Brian Kelly:
Congratulations and excellent! I'm so glad to hear that, because even though I love it when there's more of Tom to go around, I don't mean that physically. So real quick, I'm going to intro you properly here Tom. Before I do, I want to remind our guests that are watching live, especially those that are watching live, to stay tuned to the very end, so that you can enter to win a five-night stay at a five-star Mexican resort! Compliments of my good friend Jason Anderson. his incredible company called POWERTEXTING.COM. so stay on to the end. it's not one of those things where you go sit and watch a timeshare. Trust me. I guarantee it because the owner of the company has tested it himself. He went and took his daughter. He said it was amazing! So stay on and I hear, there's a little whisper in my ear, saying that Tom might actually also have a gift for you as well.

Tom Antion:
It's very possible.

Brian Kelly:
I'm going to pile on because I can't be outdone, I'm going to add one more to it. I'm sure it's nowhere close to what Tom's offering, but I gotta give. Tom, Tom Antion, the man right here, this guy has never had a job. Never had a job. He's an Internet multi-millionaire. He's like the guy next door. He's founder of the only licensed, dedicated, internet marketing school in the country. This is amazing@ He's the subject also of a Hollywood documentary called The American Entrepreneur premiering later this year. Now that just opened up a can of worms of so many - Oh my gosh! - I don't know if we are enough time to go through everything because there's so much you want to catch up with you Tom. It's been a long time since we've talked, my friend. I wanted to go a little deeper, if you don't mind -

Tom Antion:
(Laughter) One thing before you get started. Luckily I know you and know that you're a good guy because this trip to Mexico worries me because you could only make the winner somebody you don't like. Then ship them and they're never going to come back. So, I don't think that's going to happen in this case.

Brian Kelly:
It would be like reverse marketing. I love it! No it's not the case in this case or I would pull that offer from the table in a heartbeat. Thank you, though. This is one thing, I got to share with everybody, I love about Tom, he has an infectious sense of humor. I love it! He's so authentic and integrity based and that's on a serious note. The humor is just always on spot. The guy is so freaking talented, in so many ways. He's also a professional speaker and he's been all over the world. I'll let Tom go through this a little bit more but I just want to let people know, they have an unarmed, unbelievably amazing individual in front of them right now. So definitely take notes. Get active on Facebook. Say hi to Tom, so that he can then, look you up later and we'll give you a way to look up Tom at the end. So what I wanted to do is find out a little bit more; go deeper, Tom. As much as you're willing to go, so people can get to know you a little bit more. In that light, you are super super successful in most people's eyes. There might be some that might say, "well, I don't think he's that's successful," but that would be like Richard Branson, I think. You've already reached a super high pinnacle of success in most the planet's eyes. What continues to get you going, like when your feet hit the floor when you wake up in the morning, what is it that's going through your mind that says I'm ready to tackle and take on a new day? Versus, well I can just go back to bed and sleep for another two hours. Then if you don't mind adding onto that, please let us know, and me as well, what are your latest projects in which you are still working?

Tom Antion:
Okay. So the absolute first motivation, when I get up in the morning, is to make sure my dogs don't pee on the floor. (laughter from both parties.) I get them out the door. That's the number one, you know, you've got to have priority in your life. So that's number one. Number two, which is carried with me most of my life, is a Japanese principal called Kaizen, which is continuous improvement. That's exactly what's going through my mind. Get my shower, get the dogs out, and taking care of them. Then get busy taking care of customers but it's always involved, is continuous improvement. In fact, we have two weekly meetings with my staff, by Skype, and at the end, each person tell them what they're accomplishing. They have to tell something personal; something in which they are improving. It's everything with me and everybody around me. That has to be part of the deal. If you're not moving forward, you're moving back. So that's pretty much it is continuous improvement.

Brian Kelly:
That's powerful. I love that! How you get them into the personal space and get them in the habit of doing the very same thing that has helped you to become so successful. Why not? So you're basically injecting a culture into their lives, of your business model, at the scene.

Tom Antion:
Yeah. A lot of them have been with me for many, many years but I don't necessarily encourage that. I encourage them to keep growing. If they want to take off on their own, they've got all the tools that they learned while they were working for me. I don't know if you remember Ilya. Ilya Pozin was my original geek in 1997. He's the millionaire in Los Angeles. He's probably doesn't live far from you. He's involved in Pluto.TV and he had SCIPLEX, a major web design firm there, and he started with me in high school. So I'm always wanting to see people grow. If they're not. I'm kind of wondering why? What's their life like if they're just cruising? You know I always want improvement.

Brian Kelly:
There's a lesson right there, Tom, for so many people who are working with people. They're apprentices, VA's, or our employees. That's a huge lesson, to teach them to be able to spread their wings and not worry about them leaving. Give them the tools so they can leave and you can just repeat the process with another person who has the talents they did.

Tom Antion:
Yeah, it's a little bit of a hassle on me with retraining and starting over but the thing is, I make deals with them. I've trained them. We go on and on and on for lifelong associates and friends after they they leave. When you try to hold people down, they're gonna resent you in the long run and you're probably not going to get the most productivity out of any way. This isn't an atmosphere in the world that people are waiting for their gold watch after 20 years. (Laughter from both parties) My deal is, we help each other, as we're together. Then we go our separate ways and we're still friends. They're way ahead of the game because of me. So I like that.

Brian Kelly:
I think that's a model for success for any company, no matter what size, no matter how many people you have. I love that! In fact, I'm using a similar approach with apprentices that I've been working with and it does nothing but give you better results, from every.

Tom Antion:
You know Brian, I love to give tips; actionable tips -

Brian Kelly:
Yes.

Tom Antion:
For people out there. This brings up one right now, is my hiring practices. You don't want to age discriminate but I really, as the tech business, internet marketing business, don't want a 55 year old MBA that had secretaries and can't really do anything. I want a young, tech savvy kid. So I make ads for Craigslist that are kind of mean, a little bit, but the main title of it is, what I want everbody to write down is Paid Intership. Nobody that's, super overqualified, older, and not tech savvy is going to apply for an internship. You can get only young people and you don't get in the situation of offending people. Probably what I'm saying now is offending some people that are in the older age groups but there's no longer acceptable for people in our age group to say, "oh well I'm not technical." It doesn't count anymore. You've got to get technical and be able to operate your darn cell phone. I saw a cartoon once, where this kid went up to his dad, in this house and he said, "Hey Dad. If you increase my allowance, I'll give you unlimited, in-house tech support. (Laughter from both parties) That's the way it is with these kids nowadays. I teach people how to recruit young people, out of high school. I like high school best because they don't have as much drinking going on and parties and sororities. They're thrilled to death that they're not flipping burgers or cutting grass. They're doing the stuff they love on computers. When I recruited my first kid in 1997, my God, he stood behind me and watched me on my computer. He's ready to explode, he's like, "how could somebody making so much money be so stupid! Just click here." (Laughter from both parties) He was always right. So I just shut up and I took it. Now I'm screamingly fast on the computer because of this kid. The bottom line is this, recruit young people and your business can really take off because they'll get something done in two minutes, that will take you two months if you ever figured it out.

Brian Kelly:
Yeah.

Tom Antion:
It's an important tip to get the young people involved.

Brian Kelly:
I totally, totally agree. I use a resource for acquiring apprentices that are typically in college or recently graduated college. They're younger but they also have a little bit of life experience. Yeah, they might have been doing the drinking and stuff like that, but I do a lot of pre-enrollment, or pre-hiring, if you will, questions to make sure that at least, it looks on the surface, that this is going to be a fit. So far it's been it's been successful.

Tom Antion:
Yes, I used both. I used Craigslist to get a little bit older people and I used a blue-collar high school. I don't go to a fancy school because they got more money than I do. (Laughter from both parties) So they don't need me.

I go to a blue collar high school. By the way, this is another good tip, don't just go down to the high school and say, "hey I'd like to have some kids."(Laughter from both parties) That doesn't work. Policemen told me that. You got to call up ahead of time and make an appointment with the guidance counselor.

Brian Kelly:
I could see Tom at the chain link fence looking in. (Gestures with his finger) Come here. I got something for you. (More laughter)

I got a lollipop here for ya.

Brian Kelly:
Oh my goodness that's so funny!

Tom Antion:
Or I got an iPad here.

Brian Kelly:
Oh well. Well hey you know we didn't get to this. I want to know too You have been doing so many things. I follow you, but what is the latest thing that you're working on now, that you're really passionate about, that you want people to know about?

Well the latest thing is...and first of all, when people see my resumé, it looks like B.S. because I never had a job. You can live like two or three lives if you aren't commuting to work and still with your audible you can make it a traveling university. You can use your cell phone to record things that will end up in books, your videos, and other products. So don't waste what we call a throwaway time. The latest thing that I'm working on, and it's never just one Brian, so I'll just give you a couple of them. You saw what I was doing on Roku TV, which is a on demand TV service, and people like us can put channels up now. That's a little bit geeky and you're really good at geek stuff. I had the scratch and crawl and figure it out. In my terrible topic of public speaking, which most people hate, twelve hundred people signed up for my channel the first day. That blows youtube away and i love youtube, for certain things, for sure.

However, twelve hundred people in the first day, signed up and there was eighteen hundred -eople in the first couple of weeks for a terrible topic, like public speaking, on TV. We're coming out with other channels that have a protection dog company. So dogs are really big. Some people have put dog channels up or get eight, nine, or ten thousand people to sign up for their channel in the first week. So this is really powerful. Then we took the same stuff and took it over to Amazon Fire which is another kind of little, technical stuff, you got to work through but once you get through it, like I'm sitting here. I haven't looked at the channel for a week and thousands of people are watching many hours of my stuff when they're starting to buy stuff. So it's a whole new market of people that I never reached with email which has been my primary source for over twenty years. So that's the latest thing we're doing. We're also doing chat bots. If you go to my Facebook page, that's Antion and Associates, and you click message you'll meet my little chat bud, Screwy. He's my little buddy. You ask him questions. Then he answers them and ask you, "Hey you want to look at this. Do you want to look at that?" If he can't figure it out he sends the message to me and then I answer you. So that's why we usually get an instantaneous feedback rating for answering questions on our business page. Screwy is there 24/7 doing it. So you can have a lot of fun with it.

I don't pretend that it's really me. I have my little characters Screwy and he's helping you out of meeting. So chat bots are going crazy. Here's another tip for you folks. The course that I took on chat bots, they could have easily charged two-thousand dollars. It was one of the most comprehensive, massively great courses, for Free. Free. I happen to use the service called ManyChat and the pro-version is ten bucks a month. You have a free version but they give you this course by two luminaries. It's probably a 20 hour course and it's free. Another good tip for you, if you want to get into chat bots and other than the ten dollars a month for the pro-version, of ManyChat, it's just a little bit of elbow grease to make this happen. Maybe you have a little character made up and I already had the character from my screw to commute, which is my little Screwy guy pounding on cars in the freeway. So I just named him Screwy. I put him on the chat bot and people get taken care of instantly for me, instead of hoping someday, somebody answers.

Brian Kelly:
Wow that's you've been a busy guy, as usual.

Tom Antion:
Those are those are just the fraction of the things we do around here all the time.

Brian Kelly:
It's interesting you brought up Roku because I remember it was just a couple of days ago, I think, that you actually did a live webinar about that.

Tom Antion:
Yeah. I was telling people about the opportunity. I didn't have anything for sale other than I offered to help make the channels for them. It took me about four or five months looking at the forums and asking questions to figure it out because I'm not that technical, but you can do it. There are very good people to help you to do it but that's a really powerful, new medium and people are quitting their cable now because for forty bucks, you can get a Roku box and have thousands of channels out there. I mean I binged watched The Equalizer eighty-eight episodes from the eighties.

Brian Kelly:
It's really cool. For those of you that aren't familiar with Roku, think of Netflix, if you can think of that. It's a streaming through your Internet connection, like you or your own home connection or office service, in this case Roku and Amazon Fire, both are like literally, like sticks, like USB sticks but they are a different connector that goes into your TV. Literally it connects over your wireless Internet in your home and you control it as if you're sitting in front of a TV with a remote and you now because of the way Thom is describing, you can have your own channel on television because of Roku and Amazon Fire. There are more than those coming out.

Brian Kelly:
The cool thing is -

With Roku you might even buy a Roku TV and don't even have to buy the extra box. If you're in the market for a new TV and you think you might want to do this, get a Roku TV and it still has all the other functions but it's already pre-planned. Be ready for Roku.

Brian Kelly:
The timing could have been more awesome, Tom, because a close friend, we both know him, told me about - we had talked about Roku, almost a decade ago, when it was in its infancy, whenever it was just coming out and I went and looked into it. He goes, "Hey man, you're a tech guy, you can figure this out." I said. "I might be able to but I don't want to. It was way too much work and now there are tools out there that make it much easier. It does still take some time and effort, believe me. However, the beautiful thing is, it doesn't cost you more than needed. You just have to have the device. That's it. You have to have the device and that's a one time cost. Then you upload your channels and you're not paying for traffic as if you were on Facebook ads or on YouTube ads. You're not paying for and listen to what Tom just said. How many thousands of people? What was it twelve-thousand on day one?

Tom Antion:
No. Twelve hundred under public speaking, but I have other people that I know had eight to ten-thousand.

Brian Kelly:
Yeah.

Tom Antion:
People don't go on TV and say, "oh, I think I'm going to take some public speaking training." So it takes a little bit to get going with that channel but still, I don't need as much traffic because I have a whole bunch of my own products to sell. Some people put a code on there and ad agency sell ads for you and then you split the revenue with USA. Now there is one other cost involved in that. You probably want to get a Vimeo PRO account to post the videos because they don't do that for you. If your channel takes off really big that's the best bargain right now. If it goes really big after that, well you should be making enough money to up your hosting.For two-hundred bucks a year, Vimeo, you can get hundreds of thousands of views for that amount.

Brian Kelly:
Absolutely. It's serving dual purpose. It's similar to YouTube. They've gone to a paid model which keeps the ads out, which is awesome, and you have more control of the player, now that you're paying for it. You can also repurpose it into Roku channels. It's amazing. They don't have limits on the amount of bandwidth like others do, that would cost you an arm and a leg. I think Tom is inferring about those are more of the big players that are out there for when you need to expand. So phenomenal tips for those you watching, contact Tom. He will help you set up your channels, get going on Roku. I'm doing it myself I'm not as far as Tom is, by any stretch, I actually went and watched his channel the other night.

Brian Kelly:
I was like "Wow, this is awesome!" It was like being there back when I first met you almost ten years ago.

Tom Antion:
Yeah. There are lots of older speeches, training, and how to be funny and all kinds of stuff.

Brian Kelly:
Oh, yeah. The wonderful opening of cha-ching, cha-ching, cha-ching love it.

Tom Antion:
Right.

Brian Kelly:
For those of you that don't know what that means. Get on Roku and what's your channel name?

Tom Antion:
The Public Speaking Channel perfect or if you happen to be on Amazon Fire, you can find it there too. It's a little harder to find on there because they have a bunch of different categories but if you do Amazon Fire, I'm hosting on YouTube. I don't know why YouTube's doing this but all my hosting is free for the videos on Amazon and on their remote it's like a mini Alexa. You push a button and say, "hey play The Public Speaking Channel and it's not listening all time like an Alexa. A lot of people are afraid of that but you just push the button and there it is.

Brian Kelly:
Yeah I just got my systems, three or four days ago and went crazy on getting my channel set up. I'm one click away from publishing but I was doing that. I was playing with the mike. I did it in front of my wife she's like, How'd you do that?" But yeah you have to press and hold out on mike button. So it's not listening and it's getting ready to come and ransack your house.

Tom Antion:
The Roku remote has a cool feature. You can plug a headphone into it.

Brian Kelly:
Wow!

Tom Antion:
That's a really cool feature. So you have like a miniature wireless headphone and a remote right in your hand. So yeah, it's it's a new world out there folks. Twenty-seven million on Roku people and thirty plus million, as of January, on Amazon. That's fifty-some million people, that I'm being exposed to for pennies.

Brian Kelly:
For pennies. Exactly. If you were to compare that to getting similar traffic on Facebook ads or any type of pay per click system; pennies.

Tom Antion:
Even getting that many people to subscribe on YouTube, which is totally saturated now again. I love YouTube for certain purposes but this is a wild west opportunity that you can really grab a lot of market share right away.

Brian Kelly:
Sweet. Sweet. Sweet. Man, we could just go on blabbing all night and I think we will. Tom said is on the East coast. So it's like 9:00 p.m. there right now 9:05 on the West coast, so I can stay up as long as you want to a time.

Tom Antion:
I can go on forever. I don't know if your listeners have never heard of BUTT Camp. I've got a BUTT Camp coming up on April 27. I came from a comic background. So everybody started begging me to teach this Internet stuff run in the late 90s. They said, "you ought to have a boot camp. I'm like, no, man everybody has boot camps. I can't do that. I'm funny and crazy.

So. So I said you know I'm sitting here making all this money sitting on my rear-end. I'll call it BUTT Camp. I did. It caught on. That's one of the top three longest, ever, running - I think it's probably because the other ones fizzled off - the longest running Internet seminar. It's got a goofy name but it's very very intensive on all this stuff that we do. The only place, and I've done them, in eleven countries except in England they made me call it BUM Camp. (Laughter from both parties)

Brian Kelly:
That's great. Well I hope you got the domain and you're good there.

Tom Antion:
Yes. Oh yeah. So we we do it at my school in Virginia Beach and then people buy the videos that can't come to Virginia Beach. It's not one of these enormous seminars. We keep it small because I hate the logistics. I like to speak at other people's big events but I don't like to set up all this stuff. So we keep it small and then just sell the videos around the world.

Brian Kelly:
Then your training is intense and it's one-on-one because it's a smaller venue, a smaller group of people. So they get people get Tom they get all of him and Tom is so diverse. You had a book out, I recall, I don't remember the name of it but it was like five-hundred-thousand pages thick.

Tom Antion:
The ultimate guide to electronic marketing. Yeah it was a thousand-forty-two pages and I wrote the whole thing in airplanes and layovers. I'm a real big on your throwaway time. Don't waste time.Do something. Listen to your Audible. Learn! Move forward. S I wrote that whole book there and it was went through four editions in ten years before it got so big that - there's a concept and this is another one for folks out there, a relatively new concept in marketing, called glanceable marketing; glanceable. You know a thousand-forty-two pages, people are just overwhelmed with it. So now I've broken it down into a whole bunch of smaller e-books, but glanceable means that you can instantly see something and get the idea. It's very important on tablets and cell phones because they're small screen size. You okay? You look like you're stressed out.

Brian Kelly:
I'm trying to figure out how do you spell that.

Tom Antion:
Oh glanceable?

Brian Kelly:
Oh with a G! (Brian writes the word on his pad)

Tom Antion:
Yeah. Glanceable like you can just glance real quick at it. G-L-A-N-C-E-A-B-L-E or something like that. Glanceable marketing.

Brian Kelly:
(Laughter) I looked like I was in pain, huh?

Tom Antion:
Yeah, I thought OH! The screen quit or something. So that's important. Yeah, this is just a beautiful time to be in business. I mean it's the best time ever. We have these tools. I mean you can go to my website and leave me a voicemail. Just click on a button and just talk to my screen. I'll get an email with your message and I can hit a button and call you and give you a voicemail back. You can start out free I think the service is like fifteen dollars or something. SpeakPipe. (Tom spells out word) You might notice, folks, that you better have a pencil when I'm around because I'm going to lay it on you. I don't like to just sit here and hear myself gab. I mean I have fun doing this, but if you don't get anything out of it I'm wasting your time and everybody time. That's not how I roll.

Tom, that's how I remember you. Talking, telling you that just before we went live, that Tom is one of most integrity based, authentic people I've ever met. Just everything he does. Even how he goes about selling at the back of the stage, which I'm not going to go into the details there. You just have to experience it. I hope, Tom, that someday you get back on stage so I can come and witness that mastery once again. Tom is an absolute expert as a professional speaker. He's an absolute expert, as an Internet marketer, as a tennis player, a dog owner, and a jujitsu artist (Tom laughs) which that last part probably not right but he's some kind of self-defense.

Tom Antion:
Yeah.

Brian Kelly:
The guy is amazing! I don't know how one person can have so much talent.

Tom Antion:
I told ya it's like you can live two or three lives. I told you I was a charter pilot too.

Brian Kelly:
That's right.

Tom Antion:
I got bored. I had five apartment buildings in a hotel before I graduate college. Then I got bored and I said, "you know, I liked to get my pilot's license." I got my pilot's license, became a charter pilot, which was more like a high class chauffeur, basically. I did that for a while. The world is out there for you if you just grab it, continuously improve yourself. Sell really high-profit products, like digital stuff, that's available now. I've been selling e-books since 2001. Ninety-seven percent profit. Folks if you're interested in business, I mean what business is ninety-seven percent profit right? So you have online courses and membership sites. Then all of these things are super high-profit, recurring income. I wrote one e-book that's brought in three-and-a-half million dollars in a four-hour layover at McCarran Airport in Las Vegas. It's still brings in eight to ten thousand dollars a month after years and years and years. That's like two hundred thirty-five thousand a year average, for the past, I don't know, fifteen years, which most people would say that's a rich man's salary right there. However, this is all available to you if you just grab it and it's not hocus pocus. There are a lot of scam artists out there, so you've got to be careful who you deal with but God. the tools are so powerful Bryan. Look what we're doing right now!

Brian Kelly:
Exactly!

Tom Antion:
You can't imagine all the technology that's making it easy so I can sit here and run my mouth (both parties laugh) and let him do all the work.(gestures to Bryan)

Brian Kelly:
I'm so happy to do the work and let you run your mouth because when you open your mouth there's nothing but gold coming out. How many of you watching, either live, or on the recording, even on podcasts later, or on Roku, how many of you would like to know how to do what Tom just described?

Tom Antion:
I think that Brigitta does. I said hi to Brigitta before we started it.

Brian Kelly:
Yeah. Brigitta is amazing. She's another heart-centered -

Tom Antion:
She's not the one. We had a Brigitta in my self-defense class one time. She beat the heck out of everybody. She was little abut as big as the bar of soap.

Brian Kelly:
This Brigitta could probably do the same. She's very fit, very, very fit woman. An amazing mother and wife and has a great family, but what you are just going through. I mean it was like I'm back at the seminar. I'm leaning in. I'm interested. I want to know more. And please stick on to the end because I want you all to have the ability to connect with Tom. He can't take all of you. There's no way he's one person but if you're a fit and he makes sure that you're a fit before bringing you on, then maybe he can work you but you can't do it, until I do that. (Laughter from both parties) I'm first.

Tom Antion:
The thing that I'm gonna give you. I'm just gonna give you a little teaser. It has to do with 7 million and you can do what I'm gonna tell you at the end when I give you my freebie, seven million times. Wonder what that is, huh?

Brian Kelly:
The open loop the ol' NLP open loop or what used to be known in the commercial world as a Zeigarnik effect.

Tom Antion:
The Zeigarnik effect, one of my favorites. Yep.

Brian Kelly:
So you probably know Mark Joyner. Do you remember that name?

Tom Antion:
Oh Mark Joyner is a buddy of mine. He's gonna be on my podcast, as you are too, pretty soon.

Tom Antion:
Yes, Mark Joyner is the only guy on earth that's been able to fake me out, like an email, is personal to me, directly from him. I open it up. Oh! He got me again. He's brilliant. He's gonna be on the podcast, SCREW the Commute, and so are you.

Brian Kelly:
Yeah he's. He's known as the godfather of Internet marketing. He's a psychological genius.

Tom Antion:
Yeah, I know a lot of people tease that, it's an oxymoron, but the army intelligence is what he was in.

Brian Kelly:
Right. Yeah. That's where he cut his teeth and all this stuff. His stuff was so cutting edge I got the Mark Joyner, farewell package. It was called.

Tom Antion:
He he quit for a while.

Brian Kelly:
Yes.

Tom Antion:
He disappeared to New Zealand or somewhere.

Brian Kelly:
Now he's back with Simpleology right? He's hitting that pretty good.

Tom Antion:
I spoke for him years and years ago. It was me and Ted Nicholas and Joe Sugarman. These are massive luminaries at the, I think was the Westin Hotel in Los Angeles, and a lot of people that saw me there, I got them started. You'd recognize their names. They were in the audience at the time. He's brilliant really brilliant.

Brian Kelly:
Alan Skidmore is in the house! How you doing buddy?.

Tom Antion:
Hey! Big Al. What's going on man?

Brian Kelly:
It's been way too long. Hey you're close enough to Tom. You can just give me a high five, man.

Tom Antion:
He's my West by God, Virginia buddy. I've got to say by god if you say West Virginia. I spent 13 years there one one decade.

Brian Kelly:
Oh man, gosh, this has been amazing. There's so much.

Tom Antion:
(Says hi to audience member) Nice to see you.

Brian Kelly:
We're approaching 45 minutes and we've got about an hour.

Tom Antion:
I didn't say anything. I didn't even get warmed up.

Brian Kelly:
No we're not even -. We'll go as long as you want. (reads a note to himself) Describe outline. I'm curious and I think a lot of people watching are curious, of someone who has achieved multimillionaire status. Now those that are watching this might go, come on! Look, the guy is in like a plaid shirt. How can you be a multi-millionaire? Because he can choose what the heck he wants to do when he wants to do it and he doesn't care what people think. That's the way to go. That's the way everyone should want to live is to make choices.

Tom Antion:
Yeah. Oh oh. Couch that a little bit, that I don't try to offend people but if they do, you know sometimes that happens. The thing is, I grew up very frugal. I mean my dad came on a cattle boat. In fact that's one of the basis of the American entrepreneur documentary. It's about me, because the American entrepreneur. It's based on my dad coming from Syria, on a cattle boat into Ellis Island and then becoming an entrepreneur, making me an entrepreneur. I've helped thousands of entrepreneurs. My name is like an accident because he came from Antioch Syria and they named you from where you were born in the early nineteen hundreds. So he was someone from Antioch. When he hit Ellis Island. They're like, they can't read it. They said, "okay, you're Sam Antion."

Brian Kelly:
Wow!

Tom Antion:
That's how I got my name. Yeah. So he put the first electric light bulb in Carnegie Pennsylvania. Talk about continuous learning. He was ten years old, shining shoes into barber shops, saving up his money to buy information thanks from the American school, that was then the eighteen hundreds, started. He bought an electrical engineering course, put the first electric light bulb in Carnegie Pennsylvania and had an electrical contracting firm at 13 years old. (Laughs)

Brian Kelly:
Wow!

Tom Antion:
Oh I should show you. Excuse me. I'm going to grab something. Hold it up.

Brian Kelly:
Yeah. You became a chip off the old block.

Tom Antion:
You see that alright?

Brian Kelly:
Yep you got it?

Tom Antion:
Alright. Well did you ever hear Johnny Cash?

Brian Kelly:
Yes. All right.

Tom Antion:
Well Johnny Cash had a song called, "A Boy Named Sue." It was about an old drunk, who figured he wouldn't be there to, grow up his boy. So he named him Sue. So the kid would be scrappy and get tough. You know, as a child. So my dad was 50 when he had me. He thought that he wouldn't be there and he had only went to the second grade education, but he was just brilliant. So this picture when he tells me when I was the baby, he would put my toys on the other side of a pillow to teach me how to overcome obstacles. To this day, I am unstoppable. Now I won't cheat anybody or step on him to get where I'm going. However, if you tell me I can't do something, What that means is somebody that tells you that folks, that means they can't do it. It has nothing to do with you at all. So he instilled that to me when I was a baby, crawling. They said he only went to the second grade. I remember when he retired at around the 70s, he sat down and read the entire world book Encyclopedia. The 26 volume thing. So he was just brilliant. There's other stuff over here that, is too hard to show you here. So when somebody tells you, you can't do something or you're crazy. I mean, you know you're on the right track and it just means they can't do it. You need to hang around with better people that are more upbeat, that will support what you do. You know that's one of the downfalls that people have, is that people were jealous of them and they don't want them to succeed. They want him to stay down and watch football all day and get drunk and you know, do that stuff. So you might have to you know hang around some different people. It doesn't mean to alienate all your friends. It just means that if you want to succeed you have to do the steps that it takes.

Brian Kelly:
Yes, it's an interesting topic in its own right. I have fired some of my friends. I didn't go and say you're fired, but I would go and step back from them for that very reason. You mentioned a couple of things about watching TV, sitting around getting drunk all day. I'm very curious and I'm sure others are too. What would be a description of a typical day in the life of Tom Antion. Like you get up. You start by doing a shower. You make sure the dogs don't pee on the floor.

Tom Antion:
I just stay in bed and eat bonbons. (Both parties laugh) Like Peggy from married with children. Seriously when I get up, my main concern is to get my act together, in a hurry, to get the dogs out. I have a protection dog company. I have two German shepherds that are up in the bedroom with me and they can turn me into Swiss cheese in about five seconds or so. The main thing is, to get them taken care of. Then I don't really eat anything until noon. I've lost about 100 pounds and I'm on a ketogenic lifestyle, with intermittent fasting, so I don't eat after eight o'clock at night, all the way till noon the next day. As soon as I get the dogs squared away I'm right into the computer. I'm checking the e-mail, check in overnight sales, but more than overnight sales. I'm interested in are there any customers that are having any trouble? That's all I care about because I'm a killer stickler for customer service. In fact, here's something else you can write down folks. I actually wrote a book on this, which is kind of funny. It's my one sentence business play, but I wrote a whole book to tell you how to do the ones. Here it is. I've lived this since I was 10-years-old, selling stuff door-to-door matchbooks and advertising; all the stuff I did as a kid. Here's my one sentence business plan and I swear if every company on earth would just live by this one sentence, they wouldn't have to pay one hundred thousand dollars to pay a consultant for a mission statement. Here's my one sentence business. I create quality products, that people actually want, at a reasonable price and I service the customer after the sale. That's it. Think about that. That is just so simple. Quality products, at a reasonable price, that somebody actually wants and I service them after the sale. So that's the way I've lived since I'm 10 years old. That's why I don't have chargeback on my credit card. I can't hardly remember how to do refunds because I go way overboard putting quality into the products, at a reasonable price, so people don't want the refund. The only time I get refunds is if they accidentally ordered twice. I have a eulogy book that people are crying when they order it, then they forget they ordered it 30 days from now. If you just live a positive life and take care of people, you can make enormous wealth for yourself and sleep at night because you're taking care of people. You can have a wonderful business and do all the hobbies that you like. You can pend the time with your family and spend fifty thousand dollars on a cricket ball if you want it. It just such a great time to be in business. I get so excited about helping people.

Brian Kelly:
Yeah I always say it's such a great time to be alive with technology today. It's not just technology but it is helping a lot. It's helping to bridge the gap from the major corporations to the entrepreneurs, who have the skills. They have the mindset. They have the drive and oftentimes, it's just the bank account that keeps them from taking that next step.

Tom Antion:
I would like to see people watch it a little bit with the young people, with the technology because they're great at it. They're actually opening rehab centers because you see four kids sitting at a table, in a restaurant and not one person said a word to anybody. They're sitting there, looking here. Their getting neck strain. They're having to go to rehab because they're addicted to the stuff. So I don't really like that. If you can find a balance for your young people, I think that that would serve them in the long run. Still, for us, business wise, these tools are unbelievably powerful.

Brian Kelly:
Going back to something you said a little earlier. I teach and preach all the time, but one way to achieve success is to model success. What I want to tell everyone watching and those that are listening, is you have just found one person, right now, that if you modeled, which is a fancy word for a copy, if you modeled Tom Antion then your chances for success go through the roof. This is one person I want everybody to model because of his integrity factor, his authenticity. I mean, what he talked about, that one sentence, that was like, for a lot of people that he may as well have been speaking Chinese. What are you talking about, quality? What are you talking about customer service? It's a lost art and it's not even an art. It's just something you should always do. Now we're talking to someone, Tom Antion, who has proven that approach, that recipe, not only still works but it works better than all of the other ways. Those ways which are shady and underhanded. If you're not going to give them quality and if you're not going to support them and service them, you shouldn't be doing it to begin with, in my personal opinion.

Tom Antion:
If you do it, you're just gonna send me all the money so well.

Brian Kelly:
Or you might end up on one of Tom's scam sheets that point you out.

Tom Antion:
In developing in Hollywood, called scam brigade because I've always been what they call a sheep dog, I have the capability of being really tough if necessary. Don't try to be it. I don't go looking for trouble but I'm a sheep dog. I take care of people and I saw so many people get robbed in the seminar business, that I decided to do something about it. You can see the trailer for that it's www.scambrigade.com. The big Hollywood production company and they said, "Tom we love the show. Don't quit your day job." So they're trying to sell it but I don't know. Who knows. It's Hollywood you know.

Brian Kelly:
Oh, man. I love it, love it, love it. Oh my goodness. We're getting close to the end. I'm going to ask a couple more though because they have to know. You've kind of alluded to a lot of things but I wonder if you could put it in words. You have been successful for a very, very long time. I mean at least ten years I've known you. That's a long time. That's like a half of a lifetime to many watching, maybe a third.

Tom Antion:
I've actually been in business 42 years since I was 10 years old. I'm actually going to be 64 this summer.

Brian Kelly:
What?!

Tom Antion:
I know you can't believe it with my baby face here but what happens when you let somebody else, your boss, stress you out. You know what boss spelled backwards right? Double SOB. (Laughter from both parties)

Brian Kelly:
Many people just want to achieve short term success but I think that's the wrong attitude. Approaches to look at the long term because it'll be sustainable and you can continue with it. It's like winning the lottery. That's short term. Most people self sabotage and lose all that money.

Tom Antion:
By the way, I've never bought a lottery ticket, ever.

Brian Kelly:
Yeah. Why? You have that, in front of you it's called a computer. It's not a lottery. It's a guarantee. What would you say, to those listening, is the best way to achieve long-term success if you were to give it a description?

Tom Antion:
Persistence. It's hard to come by nowadays because of the generations. They have been getting softer, as the parents want to give them everything. So you're not doing your kids any favors, by by making stuff too easy for them. When they get in the real world, it's too easy for them to quit. In fact, an example of this, as I was probably 50 years old; a big fat guy on the tennis court. We pick up games at the tennis courts and I think it was a 14 or 15 years-old kid and he was on the tennis team. He's like, "come on! I'll hit some with you." I'm tearing him to pieces and he gets really mad. He slams his racket down, walks off the court, and his mother's chasing him. "Oh Joey! It's okay. It's ok." If I had done that when I was a kid, I'd be running laps till I'm 40 years old, right? So Joe, he wasn't persistent to say, "hey this shouldn't be happening. What can I learn from this old guy that I could use to beat my friends?" No, he just left. So persistence is something that, if you really instill it in your kids, is going to take them a long way. Also, consistency. I mean, people know what to expect from me. You haven't talked to me for years but you knew what to expect from me. You knew I was going to be on time. I was going to do a good show for you. You just know that because you know my reputation. So that's what you want folks, is you want people to say, "Wow! I know what to expect from that person." Then they won't go looking for the magic bullets all the time. If it's iffy over here and they can depend on you you'll get the business. So persistency, consistency, and then the other thing is frugality. That's not being cheap because I am not cheap, by any sense of the imagination but I'm frugal. I don't throw money away. In fact I grew up, Brian, in this two horse town amused five hundred people in my home town Claysville, Pennsylvania. You can look it up on a map. There's still five hundred people there. It's named after Henry Clay, the statesman. He didn't really sleep there or anything. His horse took a dump there on the way through and that was good enough for us. (Laughter from both parties) We lived in the suburbs. So we're totally in the sticks. Right? So. I had already made it pretty big and I'm coming home and this big Mercedes Sedan when I lived up in D.C., to take my mother around. She always wanted to go to the thrift stores. So I drive up to this big thrift store, pull up in this big Mercedes, and my mother is in there arguing with the lady. She wants this blouse for 15 cents because it had a stain. It was listed at 20 bucks. So that's how I grew. My dad taught me, you don't waste things. He'd buy used lumber and make us scrape the nails out, knock them out, and use the nails over again. We had. 13 wells on our property and to this day I can't let the water run while I'm brushing my teeth. I hear my dad, "don't waste things. Don't waste water." Yeah. So people come up to you and say, "oh well you need to spend ten thousand on a website." Well, I guess we need it. No. We teach you how to do world class websites for one hundred and fifty dollars. Alright. (Laughter) This really made a lot of CEOs mad. I had a website, at the time, it was six hundred fifty bucks. Now it would cost 150. INC magazine had a Best of the Web thing. These CEOs picked my site, out of all these million dollar sites. They said, well, it was easy to get around and we could find what we wanted fast. I beat out million dollar sites with my six hundred dollars site. So this is why I'm talking about not cheap. You want things to represent you well, professionally, but frugal. Don't throw stuff away and the frugal goes with knowledge. The more knowledge you can get, not enough to be dangerous, a lot of people come to me and trying to tell me web stuff. I'm like Oh my God. God help you. But if you get the the deeper knowledge you can do this stuff for pennies. I'm serious and you can reach around the world with this stuff. So persistency, consistency, frugality, and knowledge is my wallet. My bottom line on that. (Brian takes notes and looking at pad) Don't leave me here.

Brian Kelly:
I'm not leaving. I'm taking notes. That's my secret weapon. I'll hit a key to put you on camera and then I can go take notes. No one knows. Then I come back.

Tom Antion:
Oh, okay. So they don't see what I'm seeing.

Brian Kelly:
That's right. That's right. Not everything.

Tom Antion:
All this tech stuff right?

Brian Kelly:
If only they knew. Okay, so we're getting down to it. I want to respect your time, Tom, and everyone who's watching and listening as well. There is one final question, though, that I must ask because I asked every previous guest on this show the same question.

Tom Antion:
So I'm not special? (Both parties laugh)

Brian Kelly:
Well the cool thing is, your answer will be special. Oh yeah. It's something that I found very curious, in asking this question, that was kind of a heavy hitter. If it takes you a moment that's fine.

Tom Antion:
Dead air time is not going to tear up or anything.

Brian Kelly:
Only if it takes you there. It's not the intent. Let's put it that way. It's a good one and I almost forgot I gotta remind the folks watching right now, live. I promised that you can now. You can now enter to win a five night stay at a five-star luxury resort in Mexico and all you have to do, is follow the instructions on the screen. (Screen Displays the Following info: REACHYOURPEAKLLC.com/vacation -or - Text PEAK to 661-535-1624) You can do it in two ways. Text the word PEAK to the number 6 6 1 5 3 5 1 6 2 4. Again, that's peak, P-E-A-K to 6 6 1 5 3 5 1 6 2 4. That's something you can do and I recommend you do right now, as you're watching this. If you're watching on your phone, open a new tab on the browser and or just open your text. Go to the messaging app right now and they can flip back to this. Then the other way is to go on the Internet, on your web browser and type REACHYOURPEAKLLC.com/vacation. Just enter information there. I will receive that personally and choose a winner. You could be the next person going to Mexico for a free five-night vacation stay. And I also want to throw out another gift, if I may. I'm also known as an automation master, not my words. Thank you Brigitta, who is on now. She coined that. I also like to give away things. So if you want to learn how to automate your business and scale it, I'm not going to go deep into this, Just go to the Web site you see on the screen. (Displays new info on screen) It's a shortened url. It's ryp for reach peak, ryp.im/automation. Go ahead and go there. Just opt in you'll get the list, instantly, through e-mail. A little bird told me that there's a guy on this show, right now, that also had a gift that he was very eager to impart upon everyone. So Tom, if you wouldn't mind, go ahead take it away.

Tom Antion:
It's the same idea. You probably have a different set of tools and things that I have. But this is an e-book that we sell for twenty-seven dollars. When I said seven million. Just one of the tips in here, we've figured it out about two years ago. It's probably way more than seven million, saved me seven million keystrokes since I've been online; seven million. That's just one of them. We got all the stuff we use in my business. I've had as many as one hundred fifty thousand subscribers and forty thousand customers. The only time I started hiring a lot of people, was when the accountant called me and said, "Hey, Tom, you have too much retained earnings." I said, "What? What do you mean? I've been keeping my nose clean and I've got to pay more taxes?" He said, "Yeah that's right." So I started hiring people. I mean I had one temp person to run this place, to get one point two million a year, years ago. This is a book that shows all the tools that I use, all the tricks of the trade, with my email signatures, and all kinds of stuff like that. It's got tips for your cell phone. I mean a lot of times, you think, oh well, I could just talk. Well no, in certain places you can't talk into your cell phone. There's the automation tricks that you do send the whole message, just by a couple keystrokes. The whole book is like that. So you can get that by going to screwthecommute.com/automatefree. (Displays info on screen: How to Automate Your Business: 7 Figure Guide to Getting and Handling Lots of Customers Without Pulling Your Hair Out) I've got about a 30 second little message there for you that you can listen to. Then you can download the the e-book there. You'll be reading it and saving yourself time, in no time flat. While you're over there, you might as well subscribe to my podcast: screwthecommute.com. We've got over 100 episodes now and really great reviews on iTunes.

Brian Kelly:
Phenomenal! Thank you so much. (Notification for Tom appears on screen) There it is. There's that voice message, you can send Tom a nice voice message as well.

Tom Antion:
Oh yeah. The bottom, you're right, the yellow box. Right. Just say, "Hello, how are you?" And I'll respond to you directly.

Brian Kelly:
Thank you so much for that gift. I was trying to get over, to type in the URL, on Facebook and I realized I'm sharing that screen. So that was not good form. So let's switch it back.

Tom Antion:
screwthecommute/automatefree.

Brian Kelly:
Fantastic! That's up on Facebook Live, on my profile for those of you watching and listening. That's it Brian Carl Kelly. If you're going to a Facebook profile, I've typed it inside, so just click on the link. It's a great free resource. Thank you for that Tom. Appreciate that.

Tom Antion:
Yeah.

Brian Kelly:
Now, drumroll, for that big question. This one's 9 million. No, I'm kidding. It's one of those questions I've asked every guest expert before you. The interesting thing is, to date, up until now, not two people have answered it in the same, exact way and that's a good thing. I predict that will not last forever. That at some point, there will be a duplication, but until this point that has not happen. So that kind of takes any pressure off, if you're feeling any. I mean Tom's a PRO. He doesn't feel pressure is. He's like give it to me. Bring it on. There is no such thing as a wrong answer. That's my whole point. It's just the opposite. The only correct answer is your answer. There is no other correct answer because this is what it means to you. Are you ready Tom?

Tom Antion:
Yep I'm ready.

Brian Kelly:
Alright. Tom Antion. Tom Antion, how do you define success?

Tom Antion:
How do I define success? Success to me, as I was put on this earth, to help people. So every single time I help somebody, if it's a quick call, that somebody screwed up their email. Somebody is having some other kind of trouble, like for instance, there's people staying with me right now that lost a premature baby. So if I can help them. That's success. Pretty much it's all based on success. Me continuously, helping somebody, do something, that they need help with. I was build strong. I went to a physical and the guy said, "You should have been a Clydesdale horse because I got people half your age, falling apart. So I got the good genes from my dad and it was pretty much, that success to me, is I'm always helping somebody.

Brian Kelly:
Wow! True to form, it wasn't exactly like anyone else said and it's similar to some. Here's what I love about what I get to do with this show and bringing on amazing people like you, Tom. That is to a person, not a single one, including yourself, used money in any part of the response. Isn't that interesting? I think it's because the caliber of people that are coming on this show, are those that care about [people]. It's always the theme. It is usually about helping others. It's always in there. It's always part of it. Either prominent or under the - you could just hear it as they're talking or they'll actually say it as part of their lengthier, explanation of success. So that's the wonderful thing. I get to know someone really deep. I already knew you. This does not surprise me in the least. It really shows the true essence of a person, when you ask that question and I've asked it now, numerous times, and I'll go back and compile a book of these answers of to today's top entrepreneurs and get your permission to include you if your okay with that. I don't think Tom wants more exposure. (Tom Laughs) That's not what he does. I'm kidding. Thank you for that! I would be remiss if I did not allow people to understand or know the best way to get in touch with you. To maybe strike up a conversation and say, "hey I want to learn about all of this stuff that you talked about, on this show. Can you please help me?"

Tom Antion:
Yeah. The simple place to go is screwthecommute.com and there's a resource page there that has all my products, my free webinar, lots of free stuff there, and paid stuff. You can contact me through the voicemail there or send me an email. That's a good repository for everything. I have hundreds of sites but that's the one that's the latest greatest to get you everywhere. screwthecommute.com. You can listen to the podcast. You can get our podcast app screwthecommute.com/app. It makes it really easy to take us with you on the road, on your cell phone, and tablet. Yeah. Leave me a voicemail there. I would love to hear from you.

Brian Kelly:
Okay. There's one (referring to an opt-in page on screwthecomute.com. So either put it in that opt in form or send a voicemail at the bottom, which is barely visible to those watching.

Tom Antion:
They can go to the top. The podcast section and listen to the podcast. They can subscribe on iTunes. All the major places have SCREW the Commute. Then the resource page. I don't think you can see it but there's the little blues thing at the bottom it says Leave me a voicemail.

Brian Kelly:
Yeah. Very lower right. There it came in a little bit better. Send voicemail. Just click on that.

Tom Antion:
Yeah. You can get the free automate books so screwthecommute.com/automatefree. Yeah that's how you leave the voicemail. You just click on it you've got three minutes to leave me a message. If you cuss me out, it only gives you two minutes. (Both parties laugh)

Brian Kelly:
Sweet! (Bryan calls Tom's voicemail) Hey Tom, great show. I love you brother! Let's do it again sometime soon. I hope you don't delete this voicemail.

Tom Antion:
(Laughter) Yes. That came to my email right now.

Brian Kelly:
This is Alan Skidmore (still leaving voicemail). Just kidding. Alright. (Demonstrates on the screen how to send the voicemail) Send your e-mail. okay. Sweet. So send your name and send your e-mail. There and letter rip.

Tom Antion:
Yeah, I'll get an e-mail with a link to listen to you right away. I can get in my e-mail and response to you right back.

Brian Kelly:
We don't mess around. We do it live. You got to love it Tom. Man, I got to tell you. Thank you so much. I know you're a busy guy, to take out over an hour-and-a-half, actually an hour and 45 now, because we went over but I'm not on any clock.

Tom Antion:
I'm hoping people let me know, that what they heard here. They went and tried it. It help them to get their business plans going. I'm good.

I know for a fact it helped me and I'm looking forward to working with you in the future. Very, very, very soon, as we talked about a little bit in the beginning. For those of you watching, reach out and connect to Tom. What you see and hear right now is, what you get. This is the way it is every time I've ever seen him, whether he's on stage, in front of a crowd, whether he's in the back of the room or he's in a closed door room. He's the same person in all three scenarios. True, wonderful and warm-hearted. He loves to help people. Tou just heard it. That's his definition of success. It's amazing! Tom, thank you so much, once again and I can't wait to see what the future holds working with you my friend. I cannot believe your 10 years my senior. That's crazy! That's awesome!

Tom Antion:
(Tom laughs) I'm sixty-four going on twelve. (Both laugh)

Brian Kelly:
That's that's the definition of success right there. Alright. Well that's it for this show. I can't wait to see you all again on the next episode. Until then, everyone on behalf of Tom Antion, the one, the only, be blessed and we'll see you again next time. Bye, bye, now.

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