Special Guest Expert - Tom Matzen
Special Guest Expert - Tom Matzen: Video automatically transcribed by Sonix
Special Guest Expert - Tom Matzen: this eJw1jl1vgjAUhv9LL3bF6GQCSmIWDJqZRb1g6LwiXSmssR-sPcjE-N9Xsuzy_TjPeW-IagVMQQnXlqEEpchDXFkgirKSVygJgjCYx88zD9HOgpadZeYviCbRNAw8RCjVnSP8m_P4yUM1Z6IqFZEjtOaCOe65J6axKLmhzghnfwG0NsG473u_0boRjLTc-lRLXBl-YfgS4PHU4smQzk6fb3xfqvUxjZv1-fv1OkTZz_GjCOvV4fBCBCwkqzh5sLozlC0q3SuhSVW4Vx4CDmJcst3ssuU-Oy2LfLNb5fnju5ZbAgNTvmynrlhrIwm45ijv91-Kn1--:1le8jT:WSBJkhRzEiNGcv7IVsGw41-sk-U video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question, how our entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it
One step forward, two steps back work getting. And drib. Finally break through. That is the question and this podcast will give you. My name is Brian Kelly. This is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome,
Speaker2:
Welcome
Speaker1:
To the Mind Body Business Show.
Speaker2:
I am unbelievably,
Speaker1:
Incredibly excited tonight because of our special guest expert coming to us all the way from good ole Canada up north in a little place called Bowen Little, the size of Manhattan. But as he was just telling me before the show, instead of people, they have trees. So it's very wonderful environment and I have to visit that place someday. If he would allow me to do that, that would be phenomenal. The mind body business show. I'm so glad you're here. It is a show for you, for entrepreneurs, by entrepreneurs. And what we like to do is bring on only the best of the best. And by that I mean those who have achieved a level of success that is at or higher than, say, you or I. And when that happens, you can learn something and then you can model their brilliance. And by doing that, you can take your game to the next level. And the beautiful thing is, as each and every person I interview on the show loves helping, they love to help people to increase their their livelihood, to increase their lives, to make their lives better for themselves, their families. Whatever your desire is, they love to help. And Tom Mattsson, who is going to be on in just a moment, is no different.
Speaker1:
And but he is different in so many other ways. And we're going to get into that tonight. And you do not want to miss the show. So stick with us to the End the Mind Body Business Show. That is a show I had put together because in the last 10 or so years, a little bit longer than 10, I started studying. Only successful people wanted to know what made them tick, what made them more successful than someone like me, like did they put on their pants both legs at a time. They find a way to run and jump and do that. Or were they just human beings that had figured something out that I had? Not yet. And so I began to study. And what I found was three different things kept bubbling up to the top that were pretty much the same for all of them, to each person, every one of them that was successful. They all had these three, what I call pillars of success. And they are the part of the name of this very show, mind being mind set to a person. They all had a very powerful and more importantly, flexible mindset. Number two is body, and literally they take care of themselves nutritionally and the exercise on a regular basis, look, it doesn't mean if you're a man that you have to be an Adonis and built like Arnold Schwarzenegger was back in the day when he was a bodybuilder.
Speaker1:
It just means getting off your butt and exercising on a regular basis and taking care of yourself from a healthy standpoint and then business. Oh, my goodness. Multi, multi multifaceted is the area of business. And what I found in the successful individuals. Now we're talking about mentors of mine that I knew personally. We're talking about authors of books who I read, some who had met in person, some who are not even on this planet or with us anymore. And these are highly successful people that I learned these traits from that once you master these three areas in your business and in your life, then you will become much, much more successful than you are today. And so business multifaceted because these people have successfully mastered the skills necessary to create, develop and grow thriving businesses and skill sets such as marketing, sales, team building, joint venture partnerships, leadership. I could go on all night. There are so many skill sets, the good news is look to master just one to master anything takes a long time. And so, in my humble opinion, no one human being could master every skill set that is necessary to run a thriving business.
Speaker1:
There is one, though, that if you master it could take the place of nearly all of the others. Want to know what it is. We'll get to that tomorrow, and I'll tell you right now, it is the skill set of are you ready? Leadership. Leadership, because when you've mastered the skill set of leadership, you now have the skill to lead those who have mastered the skill sets that you have yet to master. You can delegate is a fancy way of saying that. And now you can bring in and orchestrate. And what I love about our next guest expert is he has done just that. He has mastered the skill set of leadership and has a thriving business organization. And it's building and growing day by day. And I'm so, so thankful to be associated with them. And we're going to bring them on here just a minute. I do promise. And another another wonderful trait of highly successful people is their voracious readers. And I'm talking about readers of books that are helpful in propelling you further in your business and personal lives. So with that very quickly going to Segway into a little segment, I like to affectionately call bookmarks.
Speaker2:
Bookmarks for Enza, read bookmarks ready, steady, read bookmarks brought to you by Reach your peak library Dotcom.
Speaker1:
And so real quick, what I want to point out with Reach Your Peak Library Dotcom is that I want you to understand that you are going to be listening to greatness very soon. Not me. Tom Mattsson, he's coming on right after this. And while you're listening to him, please do yourself a favor, please. Please do yourself a favor and write notes. And what I mean by that is write notes instead of clicking away typing in a URL. You're going to be getting a lot of wonderful resources tonight that you can then take after the show from your notes and go visit them, because here's what I found from both teaching and speaking from stage and from being in the audience on both sides, is that if you were to take your gaze away, your attention away from someone like Tom for just a moment, it could be that one moment that he gives that golden nugget that could change your life forever. And I don't want that to happen to you. So just keep your attention here. Take notes. Stay with us to the end, engage, ask questions to the comments, because Tom loves answering questions. He loves helping people and stick with us. So reach our peak library. Dotcom is a website I put together on how to put together specifically and you won't believe this, but with you in mind sounds a little cheesy. But the whole purpose of this website is to give you a go to list of supreme high powered books that personally helped me propel me in my own business and in my personal life.
Speaker1:
And this is not even a collection of every book I've read. The cool thing is, I didn't even start reading until the age of forty seven. I'm fifty six. I mean, I could read, I just didn't, I didn't want to until I realized the sheer power of it. And then I began cataloging all the books that had a supreme impact on my life and I put them here on Ritscher Peak Library dot com. Every one of those buttons goes to Amazon. This is not a quote unquote moneymaking website. It is here as a gift to you. So you can just pick out a book. Whichever one jumps off the page, you don't have to go through the whole list. Grab the first one that catches your eye, get it, read it, and then come back and get the next that is there for you. And I hope you take advantage of that. I know I should charge something for it because that way you might actually do something with it, but we'll see who does. All right, that's it. It's time to bring on the man, the myth, the legend himself. Are you ready for him? I'm ready for him. Let's do it.
Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, legally qualified.
Speaker1:
And there is Lindsay Lohan,
Speaker2:
The only
Speaker1:
Tough medicine,
Speaker2:
Right? How the heck are you, brother? Oh, baby,
Speaker1:
I'm fantastic, right?
Speaker2:
Those eight characteristics listed there, I'm at least one, so that's good. You know, I got one of eight. You don't need to be a successful entrepreneur. You need one. Right? One. That's it. Big league. I'm 60 to 90. I'm big league. That's the rest of it. Not so much that so much, but that's OK. We all have our gifts. This my mom said we all have our gifts. Right, right. Oh, by the way, I'm bilingual for your listeners. I speak two languages. I speak Canadian and American. We all have our gifts. We all have our gifts. You know, my mom told us that I believe
Speaker1:
You got to drop an A in there now and then.
Speaker2:
Then I'll believe you. That's Eastern Canadian. I don't speak that too well.
Speaker1:
So untrue. You have all those qualities and more because I know from working with you personally and watching you and stalking you at times when you have your your wonderful masterclasses, you have all these incredible things that you provide for people and give them so many choices. And every one of them is a no brainer. And we're going to get into that in depth tonight, I hope, with with your privilege or your permission there, Tom, before I jump all the way in and give you the intro you deserve because you deserve the best intro on the planet. And the good thing is you wrote it. So I know it's going to be really good
Speaker2:
And amazing that I'm
Speaker1:
Going to take care of a little
Speaker2:
Bit of household my mom and get out of the links. So that was it. Too late to
Speaker1:
Really bring her on now? Let's go bring her on. But we have an amazing price to give away. We have actually several of one is a five night stay at a five star luxury resort. And this is compliments of the folks at the Big Insider Secrets Dotcom, that big red logo, if you're watching on video, if you're listening to a podcast, just go to the big insider secrets dot com. Write that down. Remember to write it down and they are going to give away or we are going to give away because of the big insider secrets. Dotcom, a five night stay, vacation, stay. And trust me, this is valid. This is not you show up, they shuffle you into a basement and start browbeating you with timeshare pitches and all that. That doesn't happen. This is a real bona fide vacation day. I know that because the man who provided this to me has himself gone on a vacation from this very resource three times. And so we know it's the real deal. I wouldn't do it if it wasn't, to be honest. And then we got a couple more real quick and then we're going to get busy. Yes. Yes. So if you are struggling, putting together a live show and it's overwhelming and you want a lot of the processes done for you, I mean, people don't realize how much work goes into this to do it right. And if you want all the process done for you, but at the same time, still enabling you to put on a very high quality show and connect with great people like Mr.
Speaker1:
Tom Madsen and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message and one of the key components that is contained in the carpet bomb marketing courses, and this is one you will absolutely learn how to master, is the very service we use to stream our live shows right here on the mind body business show. We're doing it right now. And over the course of over nine years now, we have tried many of these quote unquote, TV studio solutions for live streaming. And I'll tell you right now, streaming art is the best of the best. It just it combines it's super easy to use supreme ease of use and it has incredible functionality. It's very, very impressive. I'm a software geek and I'm impressed by it. So you can start streaming high quality, professional looking live shows for free with streaming hard now, but not now. You're going to write this down and visit it later. So write this down. The website is our IP that I am for Stream Live all one word, our IP that I am for Stream Live. Now let's get to the man of the hour, the man of the Day, the Man of the Week and the man of the month. And that is all that is not all.
Speaker2:
He's cracked up to be like that duck for streaming. Ah, yes, indeed you do. So here is the very thing that does that. Is that a foul matter for. Look out. Look out, Strapline.
Speaker1:
And, you know, I think we were separated at birth, but you must have came out first because you got me by an inch. I'm about six two.
Speaker2:
So you're not all you're cracked up to be then? No, no. Three reference. There we go. One, two, three. That's why I'm your little brother. Exactly. And younger. We found out by about an hour and a half. So, you know, there you go.
Speaker1:
Yeah. Well, you know, Mom was working hard.
Speaker2:
Yeah. She still hasn't forgiven you, but that's a separate story.
Speaker1:
Oh, man. I always tell you, I'm
Speaker2:
Convinced, by the way, Brian, I'm convinced if guys had to give birth, there'd be no children in the world. That wouldn't be none. There's no way we would put up with the pain and suffering our pregnancy, let alone birth. Are you kidding me? I remember that. So I remember Paula Poundstone, the comic. Yes, very funny, very raunchy. She was trying to describe one time how giving birth is to men. She said, OK, men and how many men in the room have an idea how to give birth is like she was. No, you don't. Let me show you. Let me show. I want you to grab your lower lip and grab it now. Pull it up over your head to the back of your neck. And it's just a little bit more painful than that. And I laugh so hard. But I was dating someone then. I wasn't married. And when we had our first child, I was like, oh, my God, Paula Poundstone was serious. So yeah. So thank you to all the moms out there. Without you, literally, we wouldn't exist.
Speaker1:
Oh, yeah. God bless you all. And the women, they're the saints and they're the ones that truly raise the children.
Speaker2:
Go that far. I am divorced now. I don't know about all women being saints, but they're such creatures. I will say.
Speaker1:
All right, let's get into this. Let's let's let's you understand who we're talking to and understand this, that it's great to have a sense of humor and it's imperative to have fun in business. So you're looking at a very, very successful man right there who has figured out some incredible ways to do business that I cannot wait to show to you tonight. You do not want to miss this, but let's introduce them so you get a better idea of who this young man is. Like I said that I see that young men in there,
Speaker2:
Foreign puffery and marketing, by the way, puffery
Speaker1:
Authority entrepreneurs hire Tom to build seven and eight figure enterprises. And this is I'm going to interject this is not just talk. This is real. This is bonafied. I work with him now. So take these words to heart. I've I've read so many like this. Tom and I sit there and wonder really in this case. Yes, the word is yes, the answer is yes. Eight figure, seven and eight figure enterprises. By helping them package their wisdom and knowledge and build a global movement in the process of this whole thing is so genius. Tom Tom has started some eighty nine businesses of his own, eight of them to seven figures and beyond. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries. Already, who wants to work with this guy? I'm in, I'm in again, OK? However, he has made more mistakes on his own businesses already than most people make in a lifetime. This is key. He has made and lost millions several times over. This is what success is all about. Tom Madsen shares his authentic self with podcast communities around the globe with real life stories of glorious triumphs and colossal failures. That's his authenticity of how he has made and lost millions several times over leveraging this priceless knowledge. I'm almost done. Tom is on a mission to empower. Check this out. Ten thousand authority entrepreneurs to build seven and eight figure businesses by December of twenty twenty four. There are so many lessons in just this bio alone. I hope you're catching some of them. He's got goal setting these specific. He's got a month. He's got the year. He's got the number. I'm one of those ten thousand. I'm so I'm so blessed and as a result will offer a special scholarship today to you. One of you lucky peeps is going to get a wonderful scholarship. And I'm telling you, if you're getting it from Thomas and it is no small matter, it's going to be huge. Like the guy himself. He's six three. I mean, come on. He was born in Texas, then moved to Canada because everything's big in Texas, right? Absolutely.
Speaker2:
I grew up in Western Canada. Same place where cheaper scarers. Oh, wait a sec. That's New Zealand. I'm sorry. I got confused. I warned you. I warned you. It's live, right? It's live, man. We're having fun.
Speaker1:
Well, I would have it no other way.
Speaker2:
No scholarship's. Brian's going to give out some Amazon fire TV's to everyone tuning in tonight. We didn't plan for that. Sorry, Brian.
Speaker1:
Oh, my, we have did we get a special drop in guest here that I wasn't aware of?
Speaker2:
You're the master blaster. I can't tell.
Speaker1:
Holy smokes, I got to bring him on just to give you a little surprise.
Speaker2:
You ready? I'm ready.
Speaker1:
It's from this guy down under.
Speaker2:
Who is that guy from Tomorrowland joining us live. We're live. David, what are you doing? Testing. I can't hear you can't hear us. We can hear you. So we can say funny things about David's haircut because he can't hear us right now. Yeah. His hair up there is like top chop, chop, chop, chop. And he's like swimming away and data that he's actually a master class swimmer. That's what they call old guys who can swim, Brian, and don't sink like a rock. He's a master swimmer. I learned that today. He's a competitive master swimmer, but I think he's just an old guy masquerading as a young guy. He considered himself an old guy. Look at him. He's not that old.
Speaker1:
Is not all the young
Speaker2:
People can't hear us, Kenny,
Speaker1:
Now. So maybe a message to him. Have a hey. Yes, there you got that lit up face.
Speaker2:
What are you doing? I hope you guys are testing. What are you doing? Putting me on spotlight. We're like we're broadcasting live. I shared the link. I said, come join us live. And only one person showed up. That's you.
Speaker1:
You shared the lie. Oh, that was the wrong live.
Speaker2:
Ok, yeah, I shared the link and I said, sure, that's not in here back. So I just shared it. You know, I'm an entrepreneur. I asked permission. Now just share. You'll mess it up. Give me the right leg. I'll share it to my tribe. Cool. Well, David, I'll bring
Speaker1:
It back to you in a minute. I wanted to talk today to Tom and stay with us. So will you.
Speaker2:
Yeah, for five minutes
Speaker1:
On an issue and and everybody know he's part of the tough medicine circle of life, I like to call it.
Speaker2:
So I'm excited about Madonna. He's the brains and the looks just kind of scary for our business. But, you know, on both counts.
Speaker1:
Hang with us, David. Cool. What a great surprise. That was awesome. I'm like, how did that happen? All right, that's cool.
Speaker2:
That's the first time. That was all me from Melbourne, Australia, for those tuning in. Yeah. Actually, down under where it is tomorrow. It is Wednesday in Melbourne, Australia.
Speaker1:
We have bone from up above and Australia from Downunder, I love it. That's right. So that makes me the meat. You guys are the bread,
Speaker2:
You're the Oreo, you're the white part of the area where the black wafers.
Speaker1:
Absolutely. So, you know, your accolades are phenomenal. The bio and everything in there that you've you've had eighty nine businesses. I mean, most people can't say they had one.
Speaker2:
Clearly, I can't focus that part obvious. Yes.
Speaker1:
Well and there's reasons I'm imagining behind the eighty nine because you're a specialist expert and you work by making relationships happen. And I imagine that's part of that equation. Why there are so many involved where you're a part of the company and it seems like you are a master at leveraging other people's talents and bringing people together to achieve a common goal. What I was kind of talking about the beginning of the segment here, what I wanted to do is kind of peel back the onion a little bit and go more from just the what people can observe, read and hear about you. But what is it about you, Tom? The man, the myth in that big, beautiful brain, what is going on there that makes you unique, you and so many others that are successful, that makes you so unique? Because every time we get up in the morning, we're faced with challenges as entrepreneurs. A lot of people think, oh, it's easy. You make your million, you sit in a swinging hammock with the umbrella drink and you just relax the rest of the life and know nothing could be further from the truth. So for you, Tom, what is going on in your big, beautiful brain when you're about to take on yet another like you had today, a very, very filled day of tasks? What keeps you going day in and day out and keeps you so positive and light hearted all the time?
Speaker2:
Well, I appreciate the question. I, I for me, I learned a long time ago that being positive is just a lot more fun than being a grouch, plain and simple. And there were there were many points along the way in my early career where it didn't come naturally, to be sure. And like you, I invested heavily in seminars and workshops and training programs and became a real seminar aholic junkie in the early years. And then it was Tony Robbins event in Hawaii Life Mastery with sixteen hundred crazies from around the planet for nine days, Tony runs that event. I assume it's still the same today from six a.m. at the latest start until about 10:00 pm at the earliest finish, nine days in a row and about halfway through when you're exhausted and completely surrendered to his his approach. He then taught a methodology to permanently link in any belief system you want in about two hours. And the idea was he would teach it to us so we could teach it to others. As you know, Brian, he calls it an associative conditioning, which was his name for an LP, same basic structure. And but this particular approach I'd never heard of. And he went through this whole exercise and everyone in the room had to come up with this, like, life changing mantra, if you will, and anchor it in it in solid and mind was I'm an unlimited energy producing machine capable of simultaneously rejecting as much energy as I need on demand. And from that moment to today, I am an unlimited energy producing machine capable of simultaneously regenerating all the energy I need on demand, literally every single fiber of my being.
Speaker2:
Lock that in. Now, it's one of those one of those anchors that I didn't want to get rid of. I could have got rid of it over the years, but I liked it, served me. It served me. So part of it was that, I mean, it was a conscious decision to have high energy. And by the way, you know, mind body business, the middle one, that's not always served me because that means whether I work out every day like I do now or whether I work out every month or whether I workout occasionally in the year. I still had unlimited energy. I still had unlimited passion for what I was doing. And so, you know, I'm not saying it's the perfect solution, and I'm not saying it's the solution for everyone, but it certainly worked for me. And then the second big thing related to your question is I learned to bounce back. Every entrepreneur goes through ups and downs, you know, that we were talking about in the green room before we started. It's part of the journey. Write ups and downs are part of the journey. And what I realize now is it's not about eliminating the ups and downs, rather, it's about shortening the Dow. The journey is about shortening the down, right, how quickly can you bounce back up? Because if you think you're not going to have any downs, right, if you're a crypto trader that knows no, no possible world, but always up. Good luck with that model in the real world of business, right, Brian?
Speaker1:
Absolutely. And, you know,
Speaker2:
Ordering pizza for us.
Speaker1:
I'm excited you're dropping a lot of bombs of wisdom and knowledge and and smart bombs. So we just got to do this.
Speaker2:
I knew something was happening there. I knew I was being set up for something.
Speaker1:
I mean, goodness sakes, you know, it's about shortening the downs. They are going to happen. And in fact, yeah, you have to be ready for them. You have to expect them. It's something that's just part of the game, so to speak. And the sooner you can accept it and just, you know, there's that one book go for no. Right. That's always telling you to go for the next no. That just basically soften the blow of those downs. You know, if you know that you're going to get more no's and yeses, which I'll tell you something, if you work with Tom, that's not going to happen. I just going to say that now. But if you have that mindset of, look, I can handle this, I know that I'm going to get knows I can expect I
Speaker2:
Would clarify something on that one, because if this is something I've learned as I've gotten more mature or at least older, I don't know if I'm ever going to get mature. I'm getting older for sure. That's a fact. What I've learned is that those are not downs. Those are not downs. Those are just those just like a yes, they're just a thing. And the energy you give it might make it a down or it might make it an up or it might be a neutral. You know, as you know, we screen and qualify all of our high ticket program people through a strategy session. And our job is to screen and qualify an award, that position or not. And so we will reject people. They will reject us. And that's part of the healthy journey back and forth. But our goal is never to convert a certain percentage. Our goal is if it's a perfect fit, we want them to proceed. And if it's not a perfect fit, we don't want them to proceed. Now, that ends up being roughly one in three of those conversations, but that's never the goal. The goal is one hundred percent of the perfect fit only. And if you're selling anything that's high ticket out there, if you're tuning in tonight and you're selling anything that's high ticket, that should be your goal to you want to screen qualify and award your business period.
Speaker2:
Full stop, not sell it, not pitch it at all. And so for me, the no's are just part of the journey. They're kind of like whether. Right. Your attitude around the weather determines how you go through the day. You know, I live in a temperate rainforest, right? If you don't like rain, you don't live in a temperate rainforest. Right. We get a lot of rain up here. We don't have droughts very, very often up here. It happens, but not very often. And so, you know, your attitude towards rain affects your day. Right? I learned a long time ago to call it liquid sunshine. Now, do I really believe it's liquid sunshine? No, it's rain. Usually the rain here is kind of cool. It's not the rain where Brian is, where it's usually kind of warm. Right. So it's not even pleasant rain. Let's be clear. Rain in Hawaii, pleasant rain, rain in Belize, pleasant rain, rain in Vancouver, usually pretty chilly and not so pleasant. What if if you let it get you down, then good luck dealing with the other ups and downs of business. Right. So to me, that's a bit of what builds that dynamic for me. There are a few other things, but I think that's a good starting point to that answer is that absolutely.
Speaker1:
And I often say you can let your attitude control your circumstances or I mean, you can let your circumstances control your attitude or you can let your attitude dictate your circumstances. And you just you just set it right there. Everything you said and the reason I was saying with knows being a down was most people treat it as rejection and most people don't like rejection, who aren't grizzled vets who have not gone through the process. So I'm not going to the mindset work. I'm not going through the sales training and everything that's necessary to get past that and be fueled by it and just know it's part of the process. And I love how you reiterated that a perfect fit. And that's another lesson in its own right for everyone out there is you don't want to work with everyone. I mean, how many times, Tom, have you gone to these events and asked people, well, who's your target market? Oh, everybody. Yeah. And it's like, wow, that's going.
Speaker2:
Or they think you're narrowing it down because they say entrepreneurs. Yeah. Women entrepreneurs like are 70 percent of all new entrepreneurs, that doesn't narrow down. That's not a target audience. That's people who could fog a mirror. Right. My favorite example is left handed chiropractor's. Right. If that was your ideal market, think how good that would be, right? I mean, we all know left handed people are kind of a little wacky to begin with, and then they're a chiropractor, which are kind of little odd ducks to begin with on top of that. So you've got odd duck and wacky combined together. Well, if that was your audience, you would speak their language. You would communicate with them so passionately that any other left handed chiropractor would be like, that's my drive. Brian's talking my language. Right. So part of picking your target audience and a niching down is the Yanks like to say or niching down, as the Canadians say. Right. Jay told you a bilingual bride you didn't know because you can better address their needs. You can better address their pain points. You can better serve them, frankly.
Speaker1:
Yeah. And it's a two way street, too, because if they're not a fit, they're not a fit for you either as the business owner, because they're going to they're going to end up sucking your time dry with with, you know, if you don't properly qualify them and know that they're a fit, it's not just do they have a credit card with room on it? That doesn't mean they're a fit. In fact, it may be the opposite, right, Tom? That if they don't have enough money, they might be a better fit.
Speaker2:
All the time we see that all the time, and we primarily sell, as you know, high ticket programs and we see it all the time, some of the best fits are the least financially qualified. There are emotionally qualified, experientially qualified values qualified. They just happen to be broke or have cash flow problems. And I always say this on masterclasses. If you've been on Mars, you know, don't let lack of cash flow today stop you having the cash flow you desire tomorrow. Like that's there are lots of reasons not to do something, but lack of cash flow is not a reason not to do something. That's just a challenge to figure out how to overcome. Yeah, and I'm not saying you should buy everything whatsoever. You shouldn't. You absolutely shouldn't. But don't let lack of cash flow be the reason you're not getting your results. Don't let that be the reason, because it's just a story, it's just a story we tell ourselves.
Speaker1:
That's all it is. And I love that. I appreciate you bringing that to the forefront. My mentor did a masterful job, just as you do in making that a point, because it's true. And people can sit there and think, yeah, you're just saying that because you want to sell me. It's not that at least it's not that I know Tom well enough to know specifically with him. That's not it. It wasn't that with my mentor. I've taken on that value system. It's not that with me. It's only that we don't want you to miss out on the best life you have coming in the future because of resistance, hesitation, fear, that voice that's telling you you can't do it and you shouldn't do it because you have money today. The whole thing is what I learned. And Tom, this is this was something that has changed my life forever. As I just say this one word, if I if I feel it, if I know what's good for me and I know it's something I want to do, finance is there or not. I just say one word and everything moves into action. And there was a movie made that has just one word in it and it's well, actually there's two in the movie, but that one doesn't count. It's called. Yes.
Speaker2:
And there's got to be Geronimo for you, I thought for sure it's going to be a long
Speaker1:
And just go to the back of the room or if you're in a seminar, get on with with someone in Tom's team, whatever it happens to be, I'll guarantee you they'll come up with some way to make it work for you.
Speaker2:
If they're good. If you're good. Absolutely. Exactly. Of course. Of course. And I want to just talk about that, because it's something that I often hear people say, you know, selling is this selling? Is this selling? Is this here's what I've learned. Nothing in the world meaningful happens without selling. Nothing meaningful in the world. All right, you proposed to your bride to be that's a sales pitch. Any one of you that have been down that path, you know, the first lady I proposed who said no, OK, she said not right now, which is code for no. She wanted to be polite. OK, fair enough. But but nonetheless, she said no. So, I mean, it doesn't matter what impactful things in your world selling is, what makes it happen. There's a friend of mine who's a mine block money block remover. She removes money blocks for people feeling crandell. She's the secret weapon to some of the best people in our space. Brian, that names you would recognize, you're like, wow. Yeah. And they all call her her secret weapon. And she has a saying. Selling is serving. Selling is serving. If you don't believe in selling, then you don't care about your clients. You don't care about them. I know that sounds harsh, but it's true. Now, I'm not talking about stereotypical selling that sleazy, yucky stuff that none of us like know that stereotypical selling. I'm talking about genuinely seeing if it's a good fit and inspiring them to take action to change their lives. Now, Brian and I are fortunate.
Speaker2:
The world we plan, we're literally changing people's lives. Right? You might not be in that world. You might. I mean, there's good feelings and solutions to problems, right? Those are the two big things out there. You might just be in the good feelings business, right? Nothing wrong with that. Right. There's a lot of good feelings, things that we have missed during covid that we really appreciated before. Right. Like, I remember walking by a shopping center wistfully going, I used to go for a cinnamon bun there occasionally. Right. And now I don't eat. I can't even be bothered about being a Cinnabon with a mask and blah, blah, blah, blah, blah. But you know what? When the airports open back up and I start traveling again, I'll be at a Cinnabon having a Cinnabon in one of those airports. I guarantee it. It's a little thing, but it was a small indulgence, right? So not everyone solves the world's problems. But whatever you do, whether it's good feelings or solve problems, it starts with selling. It starts with selling, so shift your mindset around stereotypical selling, which is B.S. manipulation crap, we don't endorse it, Brian doesn't endorse it. It's not part of it to serve it serving at its highest level. And you know what'll happen? Your income, your impact will change and you'll have a much better life along the way. OK, I got you there, Bryan. Give me an amen, Brian. Give me a name and brother go right there. There we go. Carpet none of
Speaker1:
Them run there. Yes, serving is selling. And I'll tell you from my vantage point that took a while for me to ingrain, it wasn't natural because of what you just said, what everybody thinks of selling as the used car salesman with the cigar, the the door to door vacuum sales people that used to happen when I was a kid probably don't do that anymore. Well, they literally would. The wife would open the door and they would literally just step in, throw dirt on the carpet. What are you going to do? You got to let them clean it now. I mean, just crazy stuff. No, that is not the right type of selling. And that's not what Tom or I are talking about. And you're absolutely right, Tom. Selling is serving. In fact, it would be a disservice if Tom or I did not sell you the service we provide because we're here to help you to improve your life, not to just take money from your account and put it into
Speaker2:
My my number one mentor for years was Abraham still is a mentor, but I don't know or work with them as my personal coach. But I love the man. He's super brilliant marketing genius. If your listeners do, you don't know J. Abraham. He's like the twenty one billion dollar man, right? You read Brian. Know, I help my clients generate over one hundred million in sales before I stop counting. He stopped counting at twenty one billion. OK, it's like super genius, super smart guy. And there's a quote that we give out to all of our clients and their Welcome. It's on a binder. We don't put our logo on the binder. We put JS quote and JS quote. Where's my binder. Right, that's my binder. All right. Right here. I don't know if it'll show up at the cameras reversed or not. And I'll read it, it says, If you have a product that delivers value, you have a moral obligation to serve as many people as you can. You have a moral obligation. Well, guess what, you can't serve a lot of people if you don't embrace selling. Does that mean you have to do all the selling in your company? Course not. But you need to embrace it because that's how you change people's lives, right? If you have a product or service that delivers value.
Speaker2:
I agree with Jay. You have a moral obligation to serve as many people as you can. It's not about the money. The money is just a measuring stick in a Western free market society. It's a measuring stick for value. It can also be a lot of other stuff. Let's be clear, right? There's a lot of abuses in a Western society, do not just Eastern societies that have abused. We have abused, too, but done right. Money is a measuring stick. It's a measuring stick of value. It's the value you bring to the table. And if you're not getting a lot of money in your life, you're probably not bringing a lot of value in your life. Right. So you might want to look at is it my attitude around selling that's possibly holding me back? Possibly holding me back. There are plenty of classy ways to sell, plenty of honorable ways to sell. Brian knows a bunch, I know a bunch. There's lots of people out there who teach honorable ways to sell. But you can't even bother with that until you open your mind up to say, you know what, I'd like to learn how to serve at a higher level. In fact, I'm called to serve at a higher level. And once you learn that, then you can figure out the other stuff,
Speaker1:
You can figure out a minute I'm going to wear out this bomb run button, I'm going to hold off on this one. But it's funny, I had a this only third show. I've used that little bomb bombing run animation. The first person that I used it with was a woman. And she said we should make this a competition and see what speaker gets the most of those. I love that. That's a great idea. And then at the end, she told me, OK, I got eight.
Speaker2:
I love it, love it.
Speaker1:
But I want to hear more of you in less of the bombs dropping.
Speaker2:
So you need to ask me more questions than I got. Five more to go. Not that I was paying attention to that or anything, but.
Speaker1:
But you hit the nail on the head. You know, if you're not if you have money issues, that means you're not showing or giving or providing or offering enough value. And for me, like when I first started getting this whole concept, Tom, it was not for me. I wasn't selling my own stuff. I was crewing for my mentor. This is before I became his lead trainer. And this was as I was growing through the the organization. And one of the things we were tasked with doing was grabbing specific people in the audience at a specific time and basically selling them, you know, opening them to the opportunity, we would call it. And I remember the key ingredient for really making it successful and having it work was the level of confidence that each of us had in what we were offering on behalf of him. And until that finally hit, I was I knew it was a good product. I had been through all the trainings. These were advanced NLP trainings we were selling and I had been through them. I knew they worked. I, I intellectually I was confident. But inside I wasn't losing confidence about it because I was thinking I was selling and I hadn't gotten over that hump of no, I'm serving. And it's a disservice if I don't convince them, you know, in a nice way that, look, they're here because they're asking me questions, because they're interested. It changed my life. I know it will change theirs. I've got to do my best to convince them to say yes no matter what. If I don't, I just let them down
Speaker2:
Once I learned that. Yeah. Changes, right? Yeah. Your whole life changes and there are plenty of different styles. You know, we've got clients in our high end programs that are completely introverted, shy, quiet people who can sell like crazy. And we've got type A personalities, the stereotypical salesperson who can't sell at all. So your personality style and what's effective in selling don't always I mean, part of what you need to do is you need to find a style that works with your personality style, a style of selling that works with personality style, that's for sure. Right. I'm an introvert. I don't like to speak in public in my natural state, but I play one on TV. I play an extrovert on TV, actually. Right. I when when I'm in the situation, I know if there's one or two or two thousand people tuning in, there is an opportunity for me to help change your life. And so I'm not going to be laid back and quiet like I don't know what's sounds good or whatever. Like what is that, what good is it going to do? Right. I got off my game. Right. I got up my game. And that's the other thing is entrepreneurs.
Speaker2:
We get so spoiled in the Internet world because it's so easy to launch a business for so little money. My first ten, twelve years, I was helping people start bricks and mortar businesses, restaurants, cafes, retail shops. A cheap business was fifty thousand dollars. A typical business was one hundred and twenty five thousand dollars. And of the hundreds of businesses I helped launch, almost all of them didn't have the money to start. They had to go raise the money. So not only did it cost a lot of money, they were borrowing it or raising it or getting from investors or leveraging their house to even pull it off. So there was all that added risk. And, you know, kids nowadays go, oh, it's so expensive to start an online business because they have to spend ninety seven bucks a month on a sales navigator upgrade afflicted. And they're like, do I have to really do that? I get thirty days a week and I do that, then cancel it. Like that's not a business or hobby. Business or hobby. OK, get preaching again. All right Brian, let's get back to focus. Brian, you give me a wandering again,
Speaker1:
Not a goal. And you're saying such great things because it all comes down to the importance of having what we call skin in the game, money, investment, something that might be a little bit painful, a little bit worrisome. Oh, my gosh. Am I going to be able to pay this off when you have that driving you? A little bit of it is actually good because it will really motivate you. It will motivate you to to hit the finish line. You will do. Look, it takes a lot of work for any successful business. Even if you put down one hundred thousand dollars on a program, you still need to work. You still need to work hard and you need to be consistent, persistent, take action, do all of those things. It doesn't change that whatsoever. But it will change your attitude on finally getting it to the finish line, which so many people fall short of. Yeah, and I've been there. I've been there so I can put
Speaker2:
All of that. But one I'm going to call issue with one of those things. And I think when you hear my what I'm calling a show on you, you might agree. I think most entrepreneurs definition are most people's definition of work hard. Is wrong, is wrong. I agree you need to work hard, but my definition of work hard isn't the conventional 30, 60, 80 hours. Go on, go, go. I'd like more push to me. Work hard is being smart about it being strategic, learning from your mistakes, you know, planning. How do you build leverage into what you're doing or what? My old mentor Michael Gerber called working on your business instead of in your business all the time. That is hard work because it's very easy to stay in your business. It's much more effort to work on your business from up above and put systems in place. You can train people and all these other elements. So but that's not the conventional work. Hard of push, push, push. It's a learn, adapt, adjust like in the military. Right. If you don't adapt. What what was this saying about? Was it all great plans survive until first contact with the enemy? I think it was podding. I'm not sure. Like I mean, you got to adjust. You got that's carpet bomb bubble. Come on. That's carpet bomb will have ever heard. Why not just
Speaker1:
Not old enough to remember that.
Speaker2:
Oh yeah. Darn it. Fortunately fortunately right.
Speaker1:
Of our big one year of separation that we have know.
Speaker2:
Exactly. Exactly. Love it. Love it love. How can we help people out tonight. What else can we do.
Speaker1:
I totally agree with you on that all all the way about working hard. That was a loaded word for sure. And thank you for clarifying that. Yeah. And I wanted to talk about your approach. You had something called a Strategic Alliance Summit back in January that I attended the first time. I really got to know what made you tick as an attendee. We hadn't met yet, hadn't talked one on one, and then I couldn't wait after it was over. When is the next one? And I know you are hit hard with everyone saying Wednesday the next one. That's the next one. That's a good sign. And you now have a new one coming up. It's called Strategic Alliance Alive. And I will tell my piece about it, Tom, because I and we were talking before we got on live here. I've been to so many seminars. Like you were saying, we're both junkies at one point and I have so many of those lanyards and the badges that go with them. I still keep them to this day when I put them on thick ropes and they would put Mr T to shame if he had all those gold chains and they were cute.
Speaker1:
And the thing is, I've been to a lot of them and I've gotten good value from some and some were just kind of wow, that was that was nice. And here's the thing. Yours in January was virtual one hundred percent due to obvious reasons everyone's going through it. And the thing is, when you go virtual, you already have that that target on you like your virtual. It's going to be difficult to pull this off. It's difficult to pull it off. The thing is, you guys pulled it off. I mean, my God, I measure things not just by the experience that's part of it, of the entire event. But the biggest thing for me is what were the results that I got from it at the end or even during. And I like I said, I've been to many seminars and I was telling you this earlier. I don't I don't know how many I lost count, but I only hold two in the highest regard and of results generating and value based. And yours is one of those two on a virtual platform.
Speaker2:
The other one was initiated not so much by any means, a lot, because for us, the reason to get people together is to help each other grow and help each other in business. That means what that means. More clients, more partners, more strategic partners, more joint ventures. It's not about knowledge, right? Dr Google can give us a million pages on any topic in the world and they'll tell you point six, seven seconds. Right. Like they'll tell you how fast they can give you a million pages on any topic in the world or two million or eight million pages. We don't need more information. We don't need more information. What we need is more results. We need more results. And so for us, I'm honored to hear that feedback. We have done the event a live in person for six years, and it was the highlight of my year. We would go to a fancy resort hotel and we'd get people together. Three, four or five dozen people had curated and we would do deals in the morning and then we break for lunch and go to the pool or the spa or the golf course in the afternoon or the beach and just get to know each other. Right, build genuine trust relationships. And it was the highlight of my year. We would do hundreds, thousands of dollars were the deals. We'd make a million or two million and follow on business out of it. And we have the best vacation you could possibly have because you're you're enjoying it and you're doing it. But it would be five, six, seven grand a person just to come. And because of that, our tickets were also very expensive.
Speaker2:
If you haven't booked events in high end hotels, you'll pay seventy dollars a gallon for coffee for your gas, you'll pay seventy dollars a gallon of water. For the tea, for your gas, you'll pay forty dollars for a basic lunch plus tax tipping, know whatever, they come up with a whole level of taxes in these fancy hotels, like a forty two hour lunches. Seventy five dollars. I don't know how they get that. Like usually most businesses would be thrown in jail. It's 40 dollars. Brian and I have seventy five plates that we called fraud in most places. Not in hotels. No, that's just normal. Right. So all these extra costs ratted on. So when we went decide to go virtual with this, we're like, OK, we're going to make it better. We're going to make it better than live. And that's a tough standard. But we're super proud of it. It's like no anyone's been to. And as you've been to one of them, because, as you know, no speakers, no trainers, no information coming at you, it's all getting to know these your new potential partners in breakouts. We facilitate it. We guide you, we give you the structure, and then we do breakouts and you go do your deals. And we love it. It's fantastic. We're doing it again in June. We're going to do it three times a year. Now, the one in January was the world's largest dealmaking event. June will be bigger. June will be bigger for sure. And not just because, Brian, I'll be there because there'll be more people there. We're excited. We're super excited.
Speaker1:
And I can't wait again to be a part of that after going through the first time and from an observer standpoint, an attendee, if you will know when I went through it, it was by invitation only and I got invited by Lois CofI. I wanted to give her a shout out. She's an amazing young woman, amazing businesswoman who gave me the link to get in. And it was basically my ticket to freedom, to liberation, to excitement, to everything. I mean, this was the most and I don't want to make this sound like ridiculously over glowing, but it was for me, I'm just being honest.
Speaker2:
Well, here's the thing. You're you've been there and done that, got the T-shirt and the lanyards to prove it. The reality is most events are designed to make the event host what a good friend and mentor of mine calls a purpose driven payday. Like, that's the purpose they're doing these events for a purpose driven payday for Huma, for them. Right. There's an entire narrative of taking you through this emotional gap analysis, going through the ups and downs so that you realize without their help you're not going to make it. And I don't begrudge that model. I don't judge that model. I admire it. I participate in it. We're now developing our own virtual events that will use that exact model. This event happens to be different. This event is about the attendees prospering. And, yes, we make an offer. And yes, we did very well out of that last event and we'll do very well out of this next event, but only if people crush it at the event. Well, I kind of like that. As you know, all of our programs would guarantee results, Brian. This is like the ultimate guarantee. In fact, the event ticket, we're so confident that you'll do at least one hundred thousand dollars in deals you can sign up and pay after the event. Right, you got a choice, you sign up after the event, one hundred forty seven dollars only if you're ecstatic with the results. That's how confident we are that you'll come and get value out of it. Now we've got to earn it. But that's our job. We're happy to do that. You've been there, Brian. You know we are. We're happy to you. Yeah.
Speaker1:
And nobody has in my experience. And maybe maybe there has been one other on the planet. I don't know. But I've never experienced anything like this where you're exactly what you said. It's attendee's centric. It's about the people that are there. Yeah. You were the main guy. You were there. All of the four or five days that it ended up going and that kudos to you. That takes a lot of energy. I know. Even if you're sitting down and not standing
Speaker2:
With unlimited energy producing machine, though, right? I love it. It was I you didn't know is we were also simultaneously running a VIP event in parallel different hours while at the same time that was just a stupid brains. But nonetheless we did. So we were going from 6:00 in the morning till 9:00 at night. You saw half of me and another half was doing that with our with our VIPs. So it was crazy. But now at least we're smart enough to do that. Two different days and the main event these three days, we've separated it. So now I'll get some sleep. So that's good.
Speaker1:
Yeah, I remember you guys making comment about now we're going to go out and do our Mascoma and then we'll come back after the break. That was pretty cool. Yeah. And and here's the thing I love. There's so many things a little about your you don't just talk the talk, you walk the walk that you and everyone else involved. David Kelm, I forgot the guy's name, Neil. And you guys have a you have a phenomenal, phenomenal team. And there are many more behind the scenes that aren't up in the front during these. But the thing was, is, you know, the breakouts, we they were so valuable, Tom. I mean, I got I made some incredible relationships out of this. And that's what business building is all about, is relationships. I had no less that and I wasn't even being aggressive about it, but I got six appointments to talk to other attendees. And it wasn't to sell each other. It was just to see, could we collaborate? We make a deal. And it's because of the way you framed it, the way you put it together, Tom. It made it so easy, so nonthreatening.
Speaker2:
So it was doing an interview earlier today for our seven figure Strategic Alliance podcast. And one of the guys called this one of the things we do, he called it by name I hadn't heard before. And I went, oh, I'm going to use that. I'm going to use that because, OK, no problem. Embedded programs, embedded programs where you take your wisdom and knowledge and help put it inside someone else's program. And now the program is better and bigger and adds more value and everybody wins. That's one of the things that happened at this event, right? You have the potential to do embedded programs where you take your wisdom and knowledge and added to this person. And the end result is something way better than either of you could do on your own. It's not just I've got a list. You got a product. Let me promote it. Right. That's joint ventures we call the Strategic Alliances and joint ventures because a lot of people understand joint ventures. Nothing wrong with them, right? They're a big part of our business model. But above that is something way better, right? You're a you're one of our VIP clients now. Right. We're working on helping build a seven figure brand for you around your passion and your wisdom and your knowledge. And you're interviewing me on your show so I can understand it. I can appreciate it. We can add value to your tribe. You're inviting people to come to the summit. Some of those people will reach out to you and do business with you at the summit, after the summit that strategic alliances, that strategic alliances. Right. All the way through. All the way through
Speaker1:
And right on cue. So I'll bring that up so people can see where to go to enroll for this. And again, there's no cost up front. You only you only pay if you got everything, you're going to get so much more than the ticket price.
Speaker2:
You just got a choice. I will tell everyone, once you opt in for a dollar test trial on your card, you will then be given a choice if you want to prepay for ninety seven dollars and get about seven bonuses. Right. So you can wait pay after the event. One hundred and forty seven. Happy to have you there all day long. Or if you want to prepare, you'll save a bit of money and do that. So I just want everyone tuning in to know you've got a choice when you do that. And we're happy either way.
Speaker1:
Fantastic. So I just pulled up the website for those of you watching live on recorded video. And this is the you are all you want to go to and see if it's a fit for you. If you're in business and you want to take it to the next level and I mean to the next big level, which I think everyone really dreams about doing, then this is a no brainer. And it's just it just invest three days of your time and a little very little bit of money ultimately. And so go to our white p dot. I am forward slash Sagal. Very important. Make that all lowercase r ip that I am for sale stands for Strategic Alliance Love. You can see it on
Speaker2:
Romeo Yanqui Pop Dot Indigo make a slash Sierra Alpha Lima. I love it. We got a little shout out for you there boys.
Speaker1:
Love it. Well you know what that that's deserving of something then we got to honor that.
Speaker2:
I love it. Oh yeah. I even said knowledge on the bomb before it blew up. Think it right
Speaker1:
Now. Let's bomb. Yes. The nominal and you had another gift. So we were kind of at the end. But I got a couple more things to do if you're OK with that. I know you've had a long day, Tom, but there is one question I, I'm going to ask you, because I ask every guest absolutely
Speaker2:
Happy to do that and then definitely want to talk to scholarship for sure.
Speaker1:
Yeah. So let's do the scholarship now. Let's take it.
Speaker2:
The fastest way for you to make money in your business is to build a high ticket program around your wisdom, a knowledge or research authority, wisdom and knowledge, build a high ticket program that guarantees results for your clients. We didn't talk about any of this on to the show, but that's the fastest way to build a profitable business to prove it to you. We're going to give away a scholarship for our most profit producing program. It's a ten thousand dollar program where you learn to create, blueprint, validate and sell your first or your next high ticket program in the next four months. And we're not just giving away one. Every single person who hears this watches this, goes to the site can apply. I will tell you, we ask some questions. And if you don't qualify, you'll be rejected and we'll send you some free training. But right now, eighty one percent. We give away five million dollars worth of scholarships the last twelve months, Brian, five billion dollars worth of scholarships. We want to give away another five million, the rest of twenty twenty one. So if you think you've got a high ticket program in you or maybe have one in you, you absolutely should take advantage of this. It's our gift for coming on today. The links will be down below. You got the links, Brian, there?
Speaker1:
I do not. I was going to ask you about that.
Speaker2:
Let me get the link to you right now. Then I'm up and I'll pasted it. I will put that in the chat box for you. There you go. And you'll see the link in a moment. Entrepreneur empowerment, dog scholarship. And I mean, if you have no authority and don't plan to develop one, you won't get accepted. If you won't put any time in, you won't get accepted. But other than that, you'll get accepted. And it's our gift. We know if you get in and you develop a high ticket program and you make some money, guess what? You're going to tell other people about the work we do. You're going to refer other people. You're going to come to Strategical Alliance live. You might even come to one of the VIP Strategic Alliance Live events you're going to get. Engage and flourish, and more importantly, as an entrepreneur, you're now serving your time, serving your tribe in a great way. So our gift to you guys,
Speaker1:
Tom, and I'm not kidding, and this is not like for humor sake, I have goose bumps under my jacket right now because I'm so excited and so blessed to have crossed paths with you and your entire organization because you guys and people are just getting the surface of what makes Tomcats and tick in your whole organization, that the more the more time I spent in your your three hour master classes and the whole Strategic Alliance summit, that was in January. And any time I saw your name and you were doing something like, I'm going to get more of this, just your authenticity or integrity or character, everything shines through. And you're one of those very rare individuals that truly, truly gets it. That gets no, there is no there's not one ounce of me that's questioning. What should I do? This is like, come on. And so I say that on purpose because I want people to really take this to heart. And it's on the screen now for those you listen to a podcast, it's entrepreneur empowerment dog. If you don't know how to spell entrepreneur, please look it up on Google. We don't have to spell it right now. Entrepreneur empowerment dog forward slash scholarship again, all lower case entrepreneur empowerment dot org. For such scholarship. The worst that can happen is they might say no. And as you know, that's not a down no. That's just part of the thing. It's just a thing. But if you don't apply, you know, if if you throw a dart and there's no dartboard in front of you, you're certainly not to hit it. Right. So you need to actually take aim and go through the form and apply and see what happens. And, my God, the worst the best thing that can happen is that you get involved with Tom and his organization. And if that doesn't work, if you get to know, I would then highly recommend don't give up there now. Go back and enroll to the Strategic Alliance Live and well,
Speaker2:
If people are rejected, we send them deep dove training material to help them figure out how to develop an authority or a business. We don't give up on you. We don't give up on you. In fact, we're demonstrating that by giving away ten thousand dollars scholarships, we don't give up on you if you don't qualify. In fact, we actually feel more obligation to help you even more. So rest assured, Brian, if they get rejected, they'll get all sorts of great training and content. And, you know, our philosophy is to give away our best stuff. We do it all the time. It's part of our approach. If you're in the information world, you should give away your best stuff. You'll make more money,
Speaker1:
Plain and simple. And I do know that having experienced it, my gosh, I want to go another three hours. I know you don't want to, but I'm going not getting so I did promise everybody and I got to adhere to my promises. And that is that, remember, for those who watch live, we're going to give away a five night stay at a five star luxury resort. And we can do that right now because in a moment, right after that, we're going to ask Tom a very deep dove question that
Speaker2:
A deep dove head on.
Speaker1:
Yes, it's it's a very profound question, Tom. The answers have been unbelievable. And I can't wait. It's going to be it's going to be a game changer for people. And we'll come back to that in just a moment. Now, before we started or as we started, I was telling you how important it was to take notes, to write, to keep your gaze here. Well, right now, we both give you very temporary permission to take your gaze away from the screen and pull up your phone, take out your phone and plot your text messaging app, because here is how you can enter to win. And then we'll get to Tom's big question here in just a second. So where you would actually go to put in the name of the person you're going to text, send a text to instead put in this number three one four six six five one seven six seven, and write that down, by the way, because we're going to pull this down so we can get to Tom's question and let that man have the rest of his three
Speaker2:
One four six six five seventeen sixty seven.
Speaker1:
Yeah. With his radio voice.
Speaker2:
That was a good year. Seventeen sixty seven wasn't it Brian. Oh well yeah I remember it well the whiskey, the whiskey was so good and seventeen, sixty seven. I love it. And not so much the cheese. Not so much. It was kind of rough. The beer was warm. Yeah. Yeah, yeah.
Speaker1:
And then where you would actually type in the message like where you would put the emojis in that area of your text messaging app type in the two words separated by a hyphen. These two words peak dash vacation, peak dash vacation and then just keep it on your phone. After you do that, you don't do it right away. But there will be another question asked of you, and that's simply your email address. Once you supply that, you are then officially entered into our automated. Give-Away system will be ready to highrises
Speaker2:
And automation, two of my favorite things.
Speaker1:
Yeah, baby, it's all about automation. And I was coined by a friend of mine. I didn't do this, but they called me the automation master and I said, I'm going to go with it. I like it. All right. So this question time, here's the cool thing.
Speaker2:
17. Oh, wait, wait for the question. Wait for the question. Wait for the question.
Speaker1:
There is no such thing as a wrong answer.
Speaker2:
It doesn't exist and I'm really in trouble. I remember these ones in school, university, these were the questions that I hate and I love this horrible questions. I'm sorry.
Speaker1:
I know you'll love this.
Speaker2:
Inner voice. Inner voice Keep quiet.
Speaker1:
Yeah, it's actually the opposite. The only correct answer is yours. It's a little it's not horribly, but it's a little bit personal just because of that. Let's go. Yeah. So, um. So I guess you're ready then, huh?
Speaker2:
I was born ready, baby. I came out screaming and yelling.
Speaker1:
All right, here we go. Tom Metzen, how do you define success
Speaker2:
Of the progressive realization of worthwhile dreams and goals, progressive realization. You're moving towards it worthwhile. They matter to you dreams, the big picture stuff and goals, the stuff with the dates you've decided. Now it's time for the progressive realization of worthwhile dreams and goals. It's actually the reason we're here in the planet in the first place. So that success to me.
Speaker1:
You know what that's worthy of, don't you?
Speaker2:
Oh, baby, some smart bombs, wisdom, bombs, knowledge, super bomb.
Speaker1:
Yes, sirree. This has been the one the only Tom Mattsson on the mind body business show. Thank you so much, Tom. This was so much fun.
Speaker2:
It's a real pleasure. Thank you for having me here. I appreciate that. And I'll wait for that new motor home you promised me to come on your show. I'm super excited. You got it. What? Homes aren't allowed on Bone Island? You come up here, we'll have some wine. I will absolutely host you up here. You'll love it.
Speaker1:
All right. I'll take you up on that invitation once they allow us to cross the border. If that's the possible, it'll be all right. My brother will be on behalf of this amazing man, Tom Mattsson. I am Brian Kelly, your host of The Mind Body Business Show. We will be back again really, really soon. Until then, take care. Be blessed. So long for now.
Thank you for tuning in to the mind body business show podcast. W w w Scott the mind body business show got. My name is Brian Kelly.
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Tom Matzen
Authority entrepreneurs hire Tom to build seven and eight figure enterprises by helping them package their wisdom and knowledge and build a global movement in the process.
Tom has started some 89 businesses of his own, eight to seven figures and beyond. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries.
However he has made more mistakes on his own businesses already than most people make in a lifetime. He has made and lost millions, several times over.
Tom Matzen shares his authentic-self with podcast communities around the globe with real-life stories of glorious triumphs and colossal failures of how he has made and lost millions, several times over. Leveraging this priceless knowledge Tom is on a mission to empower 10,000 Authority Entrepreneurs to build 7 and 8-figure businesses by December, 2024. And, as a result, will offer a special scholarship today to your community, so stay tuned.
Connect with Tom:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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