The MIND BODY BUSINESS Show

Special Guest Expert - Tom Matzen

Special Guest Expert - Tom Matzen: Video automatically transcribed by Sonix

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Speaker1:
So here's the big question, how our entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it

One step forward, two steps back work getting. And drib. Finally break through. That is the question and this podcast will give you. My name is Brian Kelly. This is the mind body.

Speaker1:
Hello, everyone, and welcome, welcome,

Speaker2:
Welcome

Speaker1:
To the Mind Body Business Show.

Speaker2:
I am unbelievably,

Speaker1:
Incredibly excited tonight because of our special guest expert coming to us all the way from good ole Canada up north in a little place called Bowen Little, the size of Manhattan. But as he was just telling me before the show, instead of people, they have trees. So it's very wonderful environment and I have to visit that place someday. If he would allow me to do that, that would be phenomenal. The mind body business show. I'm so glad you're here. It is a show for you, for entrepreneurs, by entrepreneurs. And what we like to do is bring on only the best of the best. And by that I mean those who have achieved a level of success that is at or higher than, say, you or I. And when that happens, you can learn something and then you can model their brilliance. And by doing that, you can take your game to the next level. And the beautiful thing is, as each and every person I interview on the show loves helping, they love to help people to increase their their livelihood, to increase their lives, to make their lives better for themselves, their families. Whatever your desire is, they love to help. And Tom Mattsson, who is going to be on in just a moment, is no different.

Speaker1:
And but he is different in so many other ways. And we're going to get into that tonight. And you do not want to miss the show. So stick with us to the End the Mind Body Business Show. That is a show I had put together because in the last 10 or so years, a little bit longer than 10, I started studying. Only successful people wanted to know what made them tick, what made them more successful than someone like me, like did they put on their pants both legs at a time. They find a way to run and jump and do that. Or were they just human beings that had figured something out that I had? Not yet. And so I began to study. And what I found was three different things kept bubbling up to the top that were pretty much the same for all of them, to each person, every one of them that was successful. They all had these three, what I call pillars of success. And they are the part of the name of this very show, mind being mind set to a person. They all had a very powerful and more importantly, flexible mindset. Number two is body, and literally they take care of themselves nutritionally and the exercise on a regular basis, look, it doesn't mean if you're a man that you have to be an Adonis and built like Arnold Schwarzenegger was back in the day when he was a bodybuilder.

Speaker1:
It just means getting off your butt and exercising on a regular basis and taking care of yourself from a healthy standpoint and then business. Oh, my goodness. Multi, multi multifaceted is the area of business. And what I found in the successful individuals. Now we're talking about mentors of mine that I knew personally. We're talking about authors of books who I read, some who had met in person, some who are not even on this planet or with us anymore. And these are highly successful people that I learned these traits from that once you master these three areas in your business and in your life, then you will become much, much more successful than you are today. And so business multifaceted because these people have successfully mastered the skills necessary to create, develop and grow thriving businesses and skill sets such as marketing, sales, team building, joint venture partnerships, leadership. I could go on all night. There are so many skill sets, the good news is look to master just one to master anything takes a long time. And so, in my humble opinion, no one human being could master every skill set that is necessary to run a thriving business.

Speaker1:
There is one, though, that if you master it could take the place of nearly all of the others. Want to know what it is. We'll get to that tomorrow, and I'll tell you right now, it is the skill set of are you ready? Leadership. Leadership, because when you've mastered the skill set of leadership, you now have the skill to lead those who have mastered the skill sets that you have yet to master. You can delegate is a fancy way of saying that. And now you can bring in and orchestrate. And what I love about our next guest expert is he has done just that. He has mastered the skill set of leadership and has a thriving business organization. And it's building and growing day by day. And I'm so, so thankful to be associated with them. And we're going to bring them on here just a minute. I do promise. And another another wonderful trait of highly successful people is their voracious readers. And I'm talking about readers of books that are helpful in propelling you further in your business and personal lives. So with that very quickly going to Segway into a little segment, I like to affectionately call bookmarks.

Speaker2:
Bookmarks for Enza, read bookmarks ready, steady, read bookmarks brought to you by Reach your peak library Dotcom.

Speaker1:
And so real quick, what I want to point out with Reach Your Peak Library Dotcom is that I want you to understand that you are going to be listening to greatness very soon. Not me. Tom Mattsson, he's coming on right after this. And while you're listening to him, please do yourself a favor, please. Please do yourself a favor and write notes. And what I mean by that is write notes instead of clicking away typing in a URL. You're going to be getting a lot of wonderful resources tonight that you can then take after the show from your notes and go visit them, because here's what I found from both teaching and speaking from stage and from being in the audience on both sides, is that if you were to take your gaze away, your attention away from someone like Tom for just a moment, it could be that one moment that he gives that golden nugget that could change your life forever. And I don't want that to happen to you. So just keep your attention here. Take notes. Stay with us to the end, engage, ask questions to the comments, because Tom loves answering questions. He loves helping people and stick with us. So reach our peak library. Dotcom is a website I put together on how to put together specifically and you won't believe this, but with you in mind sounds a little cheesy. But the whole purpose of this website is to give you a go to list of supreme high powered books that personally helped me propel me in my own business and in my personal life.

Speaker1:
And this is not even a collection of every book I've read. The cool thing is, I didn't even start reading until the age of forty seven. I'm fifty six. I mean, I could read, I just didn't, I didn't want to until I realized the sheer power of it. And then I began cataloging all the books that had a supreme impact on my life and I put them here on Ritscher Peak Library dot com. Every one of those buttons goes to Amazon. This is not a quote unquote moneymaking website. It is here as a gift to you. So you can just pick out a book. Whichever one jumps off the page, you don't have to go through the whole list. Grab the first one that catches your eye, get it, read it, and then come back and get the next that is there for you. And I hope you take advantage of that. I know I should charge something for it because that way you might actually do something with it, but we'll see who does. All right, that's it. It's time to bring on the man, the myth, the legend himself. Are you ready for him? I'm ready for him. Let's do it.

Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, legally qualified.

Speaker1:
And there is Lindsay Lohan,

Speaker2:
The only

Speaker1:
Tough medicine,

Speaker2:
Right? How the heck are you, brother? Oh, baby,

Speaker1:
I'm fantastic, right?

Speaker2:
Those eight characteristics listed there, I'm at least one, so that's good. You know, I got one of eight. You don't need to be a successful entrepreneur. You need one. Right? One. That's it. Big league. I'm 60 to 90. I'm big league. That's the rest of it. Not so much that so much, but that's OK. We all have our gifts. This my mom said we all have our gifts. Right, right. Oh, by the way, I'm bilingual for your listeners. I speak two languages. I speak Canadian and American. We all have our gifts. We all have our gifts. You know, my mom told us that I believe

Speaker1:
You got to drop an A in there now and then.

Speaker2:
Then I'll believe you. That's Eastern Canadian. I don't speak that too well.

Speaker1:
So untrue. You have all those qualities and more because I know from working with you personally and watching you and stalking you at times when you have your your wonderful masterclasses, you have all these incredible things that you provide for people and give them so many choices. And every one of them is a no brainer. And we're going to get into that in depth tonight, I hope, with with your privilege or your permission there, Tom, before I jump all the way in and give you the intro you deserve because you deserve the best intro on the planet. And the good thing is you wrote it. So I know it's going to be really good

Speaker2:
And amazing that I'm

Speaker1:
Going to take care of a little

Speaker2:
Bit of household my mom and get out of the links. So that was it. Too late to

Speaker1:
Really bring her on now? Let's go bring her on. But we have an amazing price to give away. We have actually several of one is a five night stay at a five star luxury resort. And this is compliments of the folks at the Big Insider Secrets Dotcom, that big red logo, if you're watching on video, if you're listening to a podcast, just go to the big insider secrets dot com. Write that down. Remember to write it down and they are going to give away or we are going to give away because of the big insider secrets. Dotcom, a five night stay, vacation, stay. And trust me, this is valid. This is not you show up, they shuffle you into a basement and start browbeating you with timeshare pitches and all that. That doesn't happen. This is a real bona fide vacation day. I know that because the man who provided this to me has himself gone on a vacation from this very resource three times. And so we know it's the real deal. I wouldn't do it if it wasn't, to be honest. And then we got a couple more real quick and then we're going to get busy. Yes. Yes. So if you are struggling, putting together a live show and it's overwhelming and you want a lot of the processes done for you, I mean, people don't realize how much work goes into this to do it right. And if you want all the process done for you, but at the same time, still enabling you to put on a very high quality show and connect with great people like Mr.

Speaker1:
Tom Madsen and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message and one of the key components that is contained in the carpet bomb marketing courses, and this is one you will absolutely learn how to master, is the very service we use to stream our live shows right here on the mind body business show. We're doing it right now. And over the course of over nine years now, we have tried many of these quote unquote, TV studio solutions for live streaming. And I'll tell you right now, streaming art is the best of the best. It just it combines it's super easy to use supreme ease of use and it has incredible functionality. It's very, very impressive. I'm a software geek and I'm impressed by it. So you can start streaming high quality, professional looking live shows for free with streaming hard now, but not now. You're going to write this down and visit it later. So write this down. The website is our IP that I am for Stream Live all one word, our IP that I am for Stream Live. Now let's get to the man of the hour, the man of the Day, the Man of the Week and the man of the month. And that is all that is not all.

Speaker2:
He's cracked up to be like that duck for streaming. Ah, yes, indeed you do. So here is the very thing that does that. Is that a foul matter for. Look out. Look out, Strapline.

Speaker1:
And, you know, I think we were separated at birth, but you must have came out first because you got me by an inch. I'm about six two.

Speaker2:
So you're not all you're cracked up to be then? No, no. Three reference. There we go. One, two, three. That's why I'm your little brother. Exactly. And younger. We found out by about an hour and a half. So, you know, there you go.

Speaker1:
Yeah. Well, you know, Mom was working hard.

Speaker2:
Yeah. She still hasn't forgiven you, but that's a separate story.

Speaker1:
Oh, man. I always tell you, I'm

Speaker2:
Convinced, by the way, Brian, I'm convinced if guys had to give birth, there'd be no children in the world. That wouldn't be none. There's no way we would put up with the pain and suffering our pregnancy, let alone birth. Are you kidding me? I remember that. So I remember Paula Poundstone, the comic. Yes, very funny, very raunchy. She was trying to describe one time how giving birth is to men. She said, OK, men and how many men in the room have an idea how to give birth is like she was. No, you don't. Let me show you. Let me show. I want you to grab your lower lip and grab it now. Pull it up over your head to the back of your neck. And it's just a little bit more painful than that. And I laugh so hard. But I was dating someone then. I wasn't married. And when we had our first child, I was like, oh, my God, Paula Poundstone was serious. So yeah. So thank you to all the moms out there. Without you, literally, we wouldn't exist.

Speaker1:
Oh, yeah. God bless you all. And the women, they're the saints and they're the ones that truly raise the children.

Speaker2:
Go that far. I am divorced now. I don't know about all women being saints, but they're such creatures. I will say.

Speaker1:
All right, let's get into this. Let's let's let's you understand who we're talking to and understand this, that it's great to have a sense of humor and it's imperative to have fun in business. So you're looking at a very, very successful man right there who has figured out some incredible ways to do business that I cannot wait to show to you tonight. You do not want to miss this, but let's introduce them so you get a better idea of who this young man is. Like I said that I see that young men in there,

Speaker2:
Foreign puffery and marketing, by the way, puffery

Speaker1:
Authority entrepreneurs hire Tom to build seven and eight figure enterprises. And this is I'm going to interject this is not just talk. This is real. This is bonafied. I work with him now. So take these words to heart. I've I've read so many like this. Tom and I sit there and wonder really in this case. Yes, the word is yes, the answer is yes. Eight figure, seven and eight figure enterprises. By helping them package their wisdom and knowledge and build a global movement in the process of this whole thing is so genius. Tom Tom has started some eighty nine businesses of his own, eight of them to seven figures and beyond. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries. Already, who wants to work with this guy? I'm in, I'm in again, OK? However, he has made more mistakes on his own businesses already than most people make in a lifetime. This is key. He has made and lost millions several times over. This is what success is all about. Tom Madsen shares his authentic self with podcast communities around the globe with real life stories of glorious triumphs and colossal failures. That's his authenticity of how he has made and lost millions several times over leveraging this priceless knowledge. I'm almost done. Tom is on a mission to empower. Check this out. Ten thousand authority entrepreneurs to build seven and eight figure businesses by December of twenty twenty four. There are so many lessons in just this bio alone. I hope you're catching some of them. He's got goal setting these specific. He's got a month. He's got the year. He's got the number. I'm one of those ten thousand. I'm so I'm so blessed and as a result will offer a special scholarship today to you. One of you lucky peeps is going to get a wonderful scholarship. And I'm telling you, if you're getting it from Thomas and it is no small matter, it's going to be huge. Like the guy himself. He's six three. I mean, come on. He was born in Texas, then moved to Canada because everything's big in Texas, right? Absolutely.

Speaker2:
I grew up in Western Canada. Same place where cheaper scarers. Oh, wait a sec. That's New Zealand. I'm sorry. I got confused. I warned you. I warned you. It's live, right? It's live, man. We're having fun.

Speaker1:
Well, I would have it no other way.

Speaker2:
No scholarship's. Brian's going to give out some Amazon fire TV's to everyone tuning in tonight. We didn't plan for that. Sorry, Brian.

Speaker1:
Oh, my, we have did we get a special drop in guest here that I wasn't aware of?

Speaker2:
You're the master blaster. I can't tell.

Speaker1:
Holy smokes, I got to bring him on just to give you a little surprise.

Speaker2:
You ready? I'm ready.

Speaker1:
It's from this guy down under.

Speaker2:
Who is that guy from Tomorrowland joining us live. We're live. David, what are you doing? Testing. I can't hear you can't hear us. We can hear you. So we can say funny things about David's haircut because he can't hear us right now. Yeah. His hair up there is like top chop, chop, chop, chop. And he's like swimming away and data that he's actually a master class swimmer. That's what they call old guys who can swim, Brian, and don't sink like a rock. He's a master swimmer. I learned that today. He's a competitive master swimmer, but I think he's just an old guy masquerading as a young guy. He considered himself an old guy. Look at him. He's not that old.

Speaker1:
Is not all the young

Speaker2:
People can't hear us, Kenny,

Speaker1:
Now. So maybe a message to him. Have a hey. Yes, there you got that lit up face.

Speaker2:
What are you doing? I hope you guys are testing. What are you doing? Putting me on spotlight. We're like we're broadcasting live. I shared the link. I said, come join us live. And only one person showed up. That's you.

Speaker1:
You shared the lie. Oh, that was the wrong live.

Speaker2:
Ok, yeah, I shared the link and I said, sure, that's not in here back. So I just shared it. You know, I'm an entrepreneur. I asked permission. Now just share. You'll mess it up. Give me the right leg. I'll share it to my tribe. Cool. Well, David, I'll bring

Speaker1:
It back to you in a minute. I wanted to talk today to Tom and stay with us. So will you.

Speaker2:
Yeah, for five minutes

Speaker1:
On an issue and and everybody know he's part of the tough medicine circle of life, I like to call it.

Speaker2:
So I'm excited about Madonna. He's the brains and the looks just kind of scary for our business. But, you know, on both counts.

Speaker1:
Hang with us, David. Cool. What a great surprise. That was awesome. I'm like, how did that happen? All right, that's cool.

Speaker2:
That's the first time. That was all me from Melbourne, Australia, for those tuning in. Yeah. Actually, down under where it is tomorrow. It is Wednesday in Melbourne, Australia.

Speaker1:
We have bone from up above and Australia from Downunder, I love it. That's right. So that makes me the meat. You guys are the bread,

Speaker2:
You're the Oreo, you're the white part of the area where the black wafers.

Speaker1:
Absolutely. So, you know, your accolades are phenomenal. The bio and everything in there that you've you've had eighty nine businesses. I mean, most people can't say they had one.

Speaker2:
Clearly, I can't focus that part obvious. Yes.

Speaker1:
Well and there's reasons I'm imagining behind the eighty nine because you're a specialist expert and you work by making relationships happen. And I imagine that's part of that equation. Why there are so many involved where you're a part of the company and it seems like you are a master at leveraging other people's talents and bringing people together to achieve a common goal. What I was kind of talking about the beginning of the segment here, what I wanted to do is kind of peel back the onion a little bit and go more from just the what people can observe, read and hear about you. But what is it about you, Tom? The man, the myth in that big, beautiful brain, what is going on there that makes you unique, you and so many others that are successful, that makes you so unique? Because every time we get up in the morning, we're faced with challenges as entrepreneurs. A lot of people think, oh, it's easy. You make your million, you sit in a swinging hammock with the umbrella drink and you just relax the rest of the life and know nothing could be further from the truth. So for you, Tom, what is going on in your big, beautiful brain when you're about to take on yet another like you had today, a very, very filled day of tasks? What keeps you going day in and day out and keeps you so positive and light hearted all the time?

Speaker2:
Well, I appreciate the question. I, I for me, I learned a long time ago that being positive is just a lot more fun than being a grouch, plain and simple. And there were there were many points along the way in my early career where it didn't come naturally, to be sure. And like you, I invested heavily in seminars and workshops and training programs and became a real seminar aholic junkie in the early years. And then it was Tony Robbins event in Hawaii Life Mastery with sixteen hundred crazies from around the planet for nine days, Tony runs that event. I assume it's still the same today from six a.m. at the latest start until about 10:00 pm at the earliest finish, nine days in a row and about halfway through when you're exhausted and completely surrendered to his his approach. He then taught a methodology to permanently link in any belief system you want in about two hours. And the idea was he would teach it to us so we could teach it to others. As you know, Brian, he calls it an associative conditioning, which was his name for an LP, same basic structure. And but this particular approach I'd never heard of. And he went through this whole exercise and everyone in the room had to come up with this, like, life changing mantra, if you will, and anchor it in it in solid and mind was I'm an unlimited energy producing machine capable of simultaneously rejecting as much energy as I need on demand. And from that moment to today, I am an unlimited energy producing machine capable of simultaneously regenerating all the energy I need on demand, literally every single fiber of my being.

Speaker2:
Lock that in. Now, it's one of those one of those anchors that I didn't want to get rid of. I could have got rid of it over the years, but I liked it, served me. It served me. So part of it was that, I mean, it was a conscious decision to have high energy. And by the way, you know, mind body business, the middle one, that's not always served me because that means whether I work out every day like I do now or whether I work out every month or whether I workout occasionally in the year. I still had unlimited energy. I still had unlimited passion for what I was doing. And so, you know, I'm not saying it's the perfect solution, and I'm not saying it's the solution for everyone, but it certainly worked for me. And then the second big thing related to your question is I learned to bounce back. Every entrepreneur goes through ups and downs, you know, that we were talking about in the green room before we started. It's part of the journey. Write ups and downs are part of the journey. And what I realize now is it's not about eliminating the ups and downs, rather, it's about shortening the Dow. The journey is about shortening the down, right, how quickly can you bounce back up? Because if you think you're not going to have any downs, right, if you're a crypto trader that knows no, no possible world, but always up. Good luck with that model in the real world of business, right, Brian?

Speaker1:
Absolutely. And, you know,

Speaker2:
Ordering pizza for us.

Speaker1:
I'm excited you're dropping a lot of bombs of wisdom and knowledge and and smart bombs. So we just got to do this.

Speaker2:
I knew something was happening there. I knew I was being set up for something.

Speaker1:
I mean, goodness sakes, you know, it's about shortening the downs. They are going to happen. And in fact, yeah, you have to be ready for them. You have to expect them. It's something that's just part of the game, so to speak. And the sooner you can accept it and just, you know, there's that one book go for no. Right. That's always telling you to go for the next no. That just basically soften the blow of those downs. You know, if you know that you're going to get more no's and yeses, which I'll tell you something, if you work with Tom, that's not going to happen. I just going to say that now. But if you have that mindset of, look, I can handle this, I know that I'm going to get knows I can expect I

Speaker2:
Would clarify something on that one, because if this is something I've learned as I've gotten more mature or at least older, I don't know if I'm ever going to get mature. I'm getting older for sure. That's a fact. What I've learned is that those are not downs. Those are not downs. Those are just those just like a yes, they're just a thing. And the energy you give it might make it a down or it might make it an up or it might be a neutral. You know, as you know, we screen and qualify all of our high ticket program people through a strategy session. And our job is to screen and qualify an award, that position or not. And so we will reject people. They will reject us. And that's part of the healthy journey back and forth. But our goal is never to convert a certain percentage. Our goal is if it's a perfect fit, we want them to proceed. And if it's not a perfect fit, we don't want them to proceed. Now, that ends up being roughly one in three of those conversations, but that's never the goal. The goal is one hundred percent of the perfect fit only. And if you're selling anything that's high ticket out there, if you're tuning in tonight and you're selling anything that's high ticket, that should be your goal to you want to screen qualify and award your business period.

Speaker2:
Full stop, not sell it, not pitch it at all. And so for me, the no's are just part of the journey. They're kind of like whether. Right. Your attitude around the weather determines how you go through the day. You know, I live in a temperate rainforest, right? If you don't like rain, you don't live in a temperate rainforest. Right. We get a lot of rain up here. We don't have droughts very, very often up here. It happens, but not very often. And so, you know, your attitude towards rain affects your day. Right? I learned a long time ago to call it liquid sunshine. Now, do I really believe it's liquid sunshine? No, it's rain. Usually the rain here is kind of cool. It's not the rain where Brian is, where it's usually kind of warm. Right. So it's not even pleasant rain. Let's be clear. Rain in Hawaii, pleasant rain, rain in Belize, pleasant rain, rain in Vancouver, usually pretty chilly and not so pleasant. What if if you let it get you down, then good luck dealing with the other ups and downs of business. Right. So to me, that's a bit of what builds that dynamic for me. There are a few other things, but I think that's a good starting point to that answer is that absolutely.

Speaker1:
And I often say you can let your attitude control your circumstances or I mean, you can let your circumstances control your attitude or you can let your attitude dictate your circumstances. And you just you just set it right there. Everything you said and the reason I was saying with knows being a down was most people treat it as rejection and most people don't like rejection, who aren't grizzled vets who have not gone through the process. So I'm not going to the mindset work. I'm not going through the sales training and everything that's necessary to get past that and be fueled by it and just know it's part of the process. And I love how you reiterated that a perfect fit. And that's another lesson in its own right for everyone out there is you don't want to work with everyone. I mean, how many times, Tom, have you gone to these events and asked people, well, who's your target market? Oh, everybody. Yeah. And it's like, wow, that's going.

Speaker2:
Or they think you're narrowing it down because they say entrepreneurs. Yeah. Women entrepreneurs like are 70 percent of all new entrepreneurs, that doesn't narrow down. That's not a target audience. That's people who could fog a mirror. Right. My favorite example is left handed chiropractor's. Right. If that was your ideal market, think how good that would be, right? I mean, we all know left handed people are kind of a little wacky to begin with, and then they're a chiropractor, which are kind of little odd ducks to begin with on top of that. So you've got odd duck and wacky combined together. Well, if that was your audience, you would speak their language. You would communicate with them so passionately that any other left handed chiropractor would be like, that's my drive. Brian's talking my language. Right. So part of picking your target audience and a niching down is the Yanks like to say or niching down, as the Canadians say. Right. Jay told you a bilingual bride you didn't know because you can better address their needs. You can better address their pain points. You can better serve them, frankly.

Speaker1:
Yeah. And it's a two way street, too, because if they're not a fit, they're not a fit for you either as the business owner, because they're going to they're going to end up sucking your time dry with with, you know, if you don't properly qualify them and know that they're a fit, it's not just do they have a credit card with room on it? That doesn't mean they're a fit. In fact, it may be the opposite, right, Tom? That if they don't have enough money, they might be a better fit.

Speaker2:
All the time we see that all the time, and we primarily sell, as you know, high ticket programs and we see it all the time, some of the best fits are the least financially qualified. There are emotionally qualified, experientially qualified values qualified. They just happen to be broke or have cash flow problems. And I always say this on masterclasses. If you've been on Mars, you know, don't let lack of cash flow today stop you having the cash flow you desire tomorrow. Like that's there are lots of reasons not to do something, but lack of cash flow is not a reason not to do something. That's just a challenge to figure out how to overcome. Yeah, and I'm not saying you should buy everything whatsoever. You shouldn't. You absolutely shouldn't. But don't let lack of cash flow be the reason you're not getting your results. Don't let that be the reason, because it's just a story, it's just a story we tell ourselves.

Speaker1:
That's all it is. And I love that. I appreciate you bringing that to the forefront. My mentor did a masterful job, just as you do in making that a point, because it's true. And people can sit there and think, yeah, you're just saying that because you want to sell me. It's not that at least it's not that I know Tom well enough to know specifically with him. That's not it. It wasn't that with my mentor. I've taken on that value system. It's not that with me. It's only that we don't want you to miss out on the best life you have coming in the future because of resistance, hesitation, fear, that voice that's telling you you can't do it and you shouldn't do it because you have money today. The whole thing is what I learned. And Tom, this is this was something that has changed my life forever. As I just say this one word, if I if I feel it, if I know what's good for me and I know it's something I want to do, finance is there or not. I just say one word and everything moves into action. And there was a movie made that has just one word in it and it's well, actually there's two in the movie, but that one doesn't count. It's called. Yes.

Speaker2:
And there's got to be Geronimo for you, I thought for sure it's going to be a long

Speaker1:
And just go to the back of the room or if you're in a seminar, get on with with someone in Tom's team, whatever it happens to be, I'll guarantee you they'll come up with some way to make it work for you.

Speaker2:
If they're good. If you're good. Absolutely. Exactly. Of course. Of course. And I want to just talk about that, because it's something that I often hear people say, you know, selling is this selling? Is this selling? Is this here's what I've learned. Nothing in the world meaningful happens without selling. Nothing meaningful in the world. All right, you proposed to your bride to be that's a sales pitch. Any one of you that have been down that path, you know, the first lady I proposed who said no, OK, she said not right now, which is code for no. She wanted to be polite. OK, fair enough. But but nonetheless, she said no. So, I mean, it doesn't matter what impactful things in your world selling is, what makes it happen. There's a friend of mine who's a mine block money block remover. She removes money blocks for people feeling crandell. She's the secret weapon to some of the best people in our space. Brian, that names you would recognize, you're like, wow. Yeah. And they all call her her secret weapon. And she has a saying. Selling is serving. Selling is serving. If you don't believe in selling, then you don't care about your clients. You don't care about them. I know that sounds harsh, but it's true. Now, I'm not talking about stereotypical selling that sleazy, yucky stuff that none of us like know that stereotypical selling. I'm talking about genuinely seeing if it's a good fit and inspiring them to take action to change their lives. Now, Brian and I are fortunate.

Speaker2:
The world we plan, we're literally changing people's lives. Right? You might not be in that world. You might. I mean, there's good feelings and solutions to problems, right? Those are the two big things out there. You might just be in the good feelings business, right? Nothing wrong with that. Right. There's a lot of good feelings, things that we have missed during covid that we really appreciated before. Right. Like, I remember walking by a shopping center wistfully going, I used to go for a cinnamon bun there occasionally. Right. And now I don't eat. I can't even be bothered about being a Cinnabon with a mask and blah, blah, blah, blah, blah. But you know what? When the airports open back up and I start traveling again, I'll be at a Cinnabon having a Cinnabon in one of those airports. I guarantee it. It's a little thing, but it was a small indulgence, right? So not everyone solves the world's problems. But whatever you do, whether it's good feelings or solve problems, it starts with selling. It starts with selling, so shift your mindset around stereotypical selling, which is B.S. manipulation crap, we don't endorse it, Brian doesn't endorse it. It's not part of it to serve it serving at its highest level. And you know what'll happen? Your income, your impact will change and you'll have a much better life along the way. OK, I got you there, Bryan. Give me an amen, Brian. Give me a name and brother go right there. There we go. Carpet none of

Speaker1:
Them run there. Yes, serving is selling. And I'll tell you from my vantage point that took a while for me to ingrain, it wasn't natural because of what you just said, what everybody thinks of selling as the used car salesman with the cigar, the the door to door vacuum sales people that used to happen when I was a kid probably don't do that anymore. Well, they literally would. The wife would open the door and they would literally just step in, throw dirt on the carpet. What are you going to do? You got to let them clean it now. I mean, just crazy stuff. No, that is not the right type of selling. And that's not what Tom or I are talking about. And you're absolutely right, Tom. Selling is serving. In fact, it would be a disservice if Tom or I did not sell you the service we provide because we're here to help you to improve your life, not to just take money from your account and put it into

Speaker2:
My my number one mentor for years was Abraham still is a mentor, but I don't know or work with them as my personal coach. But I love the man. He's super brilliant marketing genius. If your listeners do, you don't know J. Abraham. He's like the twenty one billion dollar man, right? You read Brian. Know, I help my clients generate over one hundred million in sales before I stop counting. He stopped counting at twenty one billion. OK, it's like super genius, super smart guy. And there's a quote that we give out to all of our clients and their Welcome. It's on a binder. We don't put our logo on the binder. We put JS quote and JS quote. Where's my binder. Right, that's my binder. All right. Right here. I don't know if it'll show up at the cameras reversed or not. And I'll read it, it says, If you have a product that delivers value, you have a moral obligation to serve as many people as you can. You have a moral obligation. Well, guess what, you can't serve a lot of people if you don't embrace selling. Does that mean you have to do all the selling in your company? Course not. But you need to embrace it because that's how you change people's lives, right? If you have a product or service that delivers value.

Speaker2:
I agree with Jay. You have a moral obligation to serve as many people as you can. It's not about the money. The money is just a measuring stick in a Western free market society. It's a measuring stick for value. It can also be a lot of other stuff. Let's be clear, right? There's a lot of abuses in a Western society, do not just Eastern societies that have abused. We have abused, too, but done right. Money is a measuring stick. It's a measuring stick of value. It's the value you bring to the table. And if you're not getting a lot of money in your life, you're probably not bringing a lot of value in your life. Right. So you might want to look at is it my attitude around selling that's possibly holding me back? Possibly holding me back. There are plenty of classy ways to sell, plenty of honorable ways to sell. Brian knows a bunch, I know a bunch. There's lots of people out there who teach honorable ways to sell. But you can't even bother with that until you open your mind up to say, you know what, I'd like to learn how to serve at a higher level. In fact, I'm called to serve at a higher level. And once you learn that, then you can figure out the other stuff,

Speaker1:
You can figure out a minute I'm going to wear out this bomb run button, I'm going to hold off on this one. But it's funny, I had a this only third show. I've used that little bomb bombing run animation. The first person that I used it with was a woman. And she said we should make this a competition and see what speaker gets the most of those. I love that. That's a great idea. And then at the end, she told me, OK, I got eight.

Speaker2:
I love it, love it.

Speaker1:
But I want to hear more of you in less of the bombs dropping.

Speaker2:
So you need to ask me more questions than I got. Five more to go. Not that I was paying attention to that or anything, but.

Speaker1:
But you hit the nail on the head. You know, if you're not if you have money issues, that means you're not showing or giving or providing or offering enough value. And for me, like when I first started getting this whole concept, Tom, it was not for me. I wasn't selling my own stuff. I was crewing for my mentor. This is before I became his lead trainer. And this was as I was growing through the the organization. And one of the things we were tasked with doing was grabbing specific people in the audience at a specific time and basically selling them, you know, opening them to the opportunity, we would call it. And I remember the key ingredient for really making it successful and having it work was the level of confidence that each of us had in what we were offering on behalf of him. And until that finally hit, I was I knew it was a good product. I had been through all the trainings. These were advanced NLP trainings we were selling and I had been through them. I knew they worked. I, I intellectually I was confident. But inside I wasn't losing confidence about it because I was thinking I was selling and I hadn't gotten over that hump of no, I'm serving. And it's a disservice if I don't convince them, you know, in a nice way that, look, they're here because they're asking me questions, because they're interested. It changed my life. I know it will change theirs. I've got to do my best to convince them to say yes no matter what. If I don't, I just let them down

Speaker2:
Once I learned that. Yeah. Changes, right? Yeah. Your whole life changes and there are plenty of different styles. You know, we've got clients in our high end programs that are completely introverted, shy, quiet people who can sell like crazy. And we've got type A personalities, the stereotypical salesperson who can't sell at all. So your personality style and what's effective in selling don't always I mean, part of what you need to do is you need to find a style that works with your personality style, a style of selling that works with personality style, that's for sure. Right. I'm an introvert. I don't like to speak in public in my natural state, but I play one on TV. I play an extrovert on TV, actually. Right. I when when I'm in the situation, I know if there's one or two or two thousand people tuning in, there is an opportunity for me to help change your life. And so I'm not going to be laid back and quiet like I don't know what's sounds good or whatever. Like what is that, what good is it going to do? Right. I got off my game. Right. I got up my game. And that's the other thing is entrepreneurs.

Speaker2:
We get so spoiled in the Internet world because it's so easy to launch a business for so little money. My first ten, twelve years, I was helping people start bricks and mortar businesses, restaurants, cafes, retail shops. A cheap business was fifty thousand dollars. A typical business was one hundred and twenty five thousand dollars. And of the hundreds of businesses I helped launch, almost all of them didn't have the money to start. They had to go raise the money. So not only did it cost a lot of money, they were borrowing it or raising it or getting from investors or leveraging their house to even pull it off. So there was all that added risk. And, you know, kids nowadays go, oh, it's so expensive to start an online business because they have to spend ninety seven bucks a month on a sales navigator upgrade afflicted. And they're like, do I have to really do that? I get thirty days a week and I do that, then cancel it. Like that's not a business or hobby. Business or hobby. OK, get preaching again. All right Brian, let's get back to focus. Brian, you give me a wandering again,

Speaker1:
Not a goal. And you're saying such great things because it all comes down to the importance of having what we call skin in the game, money, investment, something that might be a little bit painful, a little bit worrisome. Oh, my gosh. Am I going to be able to pay this off when you have that driving you? A little bit of it is actually good because it will really motivate you. It will motivate you to to hit the finish line. You will do. Look, it takes a lot of work for any successful business. Even if you put down one hundred thousand dollars on a program, you still need to work. You still need to work hard and you need to be consistent, persistent, take action, do all of those things. It doesn't change that whatsoever. But it will change your attitude on finally getting it to the finish line, which so many people fall short of. Yeah, and I've been there. I've been there so I can put

Speaker2:
All of that. But one I'm going to call issue with one of those things. And I think when you hear my what I'm calling a show on you, you might agree. I think most entrepreneurs definition are most people's definition of work hard. Is wrong, is wrong. I agree you need to work hard, but my definition of work hard isn't the conventional 30, 60, 80 hours. Go on, go, go. I'd like more push to me. Work hard is being smart about it being strategic, learning from your mistakes, you know, planning. How do you build leverage into what you're doing or what? My old mentor Michael Gerber called working on your business instead of in your business all the time. That is hard work because it's very easy to stay in your business. It's much more effort to work on your business from up above and put systems in place. You can train people and all these other elements. So but that's not the conventional work. Hard of push, push, push. It's a learn, adapt, adjust like in the military. Right. If you don't adapt. What what was this saying about? Was it all great plans survive until first contact with the enemy? I think it was podding. I'm not sure. Like I mean, you got to adjust. You got that's carpet bomb bubble. Come on. That's carpet bomb will have ever heard. Why not just

Speaker1:
Not old enough to remember that.

Speaker2:
Oh yeah. Darn it. Fortunately fortunately right.

Speaker1:
Of our big one year of separation that we have know.

Speaker2:
Exactly. Exactly. Love it. Love it love. How can we help people out tonight. What else can we do.

Speaker1:
I totally agree with you on that all all the way about working hard. That was a loaded word for sure. And thank you for clarifying that. Yeah. And I wanted to talk about your approach. You had something called a Strategic Alliance Summit back in January that I attended the first time. I really got to know what made you tick as an attendee. We hadn't met yet, hadn't talked one on one, and then I couldn't wait after it was over. When is the next one? And I know you are hit hard with everyone saying Wednesday the next one. That's the next one. That's a good sign. And you now have a new one coming up. It's called Strategic Alliance Alive. And I will tell my piece about it, Tom, because I and we were talking before we got on live here. I've been to so many seminars. Like you were saying, we're both junkies at one point and I have so many of those lanyards and the badges that go with them. I still keep them to this day when I put them on thick ropes and they would put Mr T to shame if he had all those gold chains and they were cute.

Speaker1:
And the thing is, I've been to a lot of them and I've gotten good value from some and some were just kind of wow, that was that was nice. And here's the thing. Yours in January was virtual one hundred percent due to obvious reasons everyone's going through it. And the thing is, when you go virtual, you already have that that target on you like your virtual. It's going to be difficult to pull this off. It's difficult to pull it off. The thing is, you guys pulled it off. I mean, my God, I measure things not just by the experience that's part of it, of the entire event. But the biggest thing for me is what were the results that I got from it at the end or even during. And I like I said, I've been to many seminars and I was telling you this earlier. I don't I don't know how many I lost count, but I only hold two in the highest regard and of results generating and value based. And yours is one of those two on a virtual platform.

Speaker2:
The other one was initiated not so much by any means, a lot, because for us, the reason to get people together is to help each other grow and help each other in business. That means what that means. More clients, more partners, more strategic partners, more joint ventures. It's not about knowledge, right? Dr Google can give us a million pages on any topic in the world and they'll tell you point six, seven seconds. Right. Like they'll tell you how fast they can give you a million pages on any topic in the world or two million or eight million pages. We don't need more information. We don't need more information. What we need is more results. We need more results. And so for us, I'm honored to hear that feedback. We have done the event a live in person for six years, and it was the highlight of my year. We would go to a fancy resort hotel and we'd get people together. Three, four or five dozen people had curated and we would do deals in the morning and then we break for lunch and go to the pool or the spa or the golf course in the afternoon or the beach and just get to know each other. Right, build genuine trust relationships. And it was the highlight of my year. We would do hundreds, thousands of dollars were the deals. We'd make a million or two million and follow on business out of it. And we have the best vacation you could possibly have because you're you're enjoying it and you're doing it. But it would be five, six, seven grand a person just to come. And because of that, our tickets were also very expensive.

Speaker2:
If you haven't booked events in high end hotels, you'll pay seventy dollars a gallon for coffee for your gas, you'll pay seventy dollars a gallon of water. For the tea, for your gas, you'll pay forty dollars for a basic lunch plus tax tipping, know whatever, they come up with a whole level of taxes in these fancy hotels, like a forty two hour lunches. Seventy five dollars. I don't know how they get that. Like usually most businesses would be thrown in jail. It's 40 dollars. Brian and I have seventy five plates that we called fraud in most places. Not in hotels. No, that's just normal. Right. So all these extra costs ratted on. So when we went decide to go virtual with this, we're like, OK, we're going to make it better. We're going to make it better than live. And that's a tough standard. But we're super proud of it. It's like no anyone's been to. And as you've been to one of them, because, as you know, no speakers, no trainers, no information coming at you, it's all getting to know these your new potential partners in breakouts. We facilitate it. We guide you, we give you the structure, and then we do breakouts and you go do your deals. And we love it. It's fantastic. We're doing it again in June. We're going to do it three times a year. Now, the one in January was the world's largest dealmaking event. June will be bigger. June will be bigger for sure. And not just because, Brian, I'll be there because there'll be more people there. We're excited. We're super excited.

Speaker1:
And I can't wait again to be a part of that after going through the first time and from an observer standpoint, an attendee, if you will know when I went through it, it was by invitation only and I got invited by Lois CofI. I wanted to give her a shout out. She's an amazing young woman, amazing businesswoman who gave me the link to get in. And it was basically my ticket to freedom, to liberation, to excitement, to everything. I mean, this was the most and I don't want to make this sound like ridiculously over glowing, but it was for me, I'm just being honest.

Speaker2:
Well, here's the thing. You're you've been there and done that, got the T-shirt and the lanyards to prove it. The reality is most events are designed to make the event host what a good friend and mentor of mine calls a purpose driven payday. Like, that's the purpose they're doing these events for a purpose driven payday for Huma, for them. Right. There's an entire narrative of taking you through this emotional gap analysis, going through the ups and downs so that you realize without their help you're not going to make it. And I don't begrudge that model. I don't judge that model. I admire it. I participate in it. We're now developing our own virtual events that will use that exact model. This event happens to be different. This event is about the attendees prospering. And, yes, we make an offer. And yes, we did very well out of that last event and we'll do very well out of this next event, but only if people crush it at the event. Well, I kind of like that. As you know, all of our programs would guarantee results, Brian. This is like the ultimate guarantee. In fact, the event ticket, we're so confident that you'll do at least one hundred thousand dollars in deals you can sign up and pay after the event. Right, you got a choice, you sign up after the event, one hundred forty seven dollars only if you're ecstatic with the results. That's how confident we are that you'll come and get value out of it. Now we've got to earn it. But that's our job. We're happy to do that. You've been there, Brian. You know we are. We're happy to you. Yeah.

Speaker1:
And nobody has in my experience. And maybe maybe there has been one other on the planet. I don't know. But I've never experienced anything like this where you're exactly what you said. It's attendee's centric. It's about the people that are there. Yeah. You were the main guy. You were there. All of the four or five days that it ended up going and that kudos to you. That takes a lot of energy. I know. Even if you're sitting down and not standing

Speaker2:
With unlimited energy producing machine, though, right? I love it. It was I you didn't know is we were also simultaneously running a VIP event in parallel different hours while at the same time that was just a stupid brains. But nonetheless we did. So we were going from 6:00 in the morning till 9:00 at night. You saw half of me and another half was doing that with our with our VIPs. So it was crazy. But now at least we're smart enough to do that. Two different days and the main event these three days, we've separated it. So now I'll get some sleep. So that's good.

Speaker1:
Yeah, I remember you guys making comment about now we're going to go out and do our Mascoma and then we'll come back after the break. That was pretty cool. Yeah. And and here's the thing I love. There's so many things a little about your you don't just talk the talk, you walk the walk that you and everyone else involved. David Kelm, I forgot the guy's name, Neil. And you guys have a you have a phenomenal, phenomenal team. And there are many more behind the scenes that aren't up in the front during these. But the thing was, is, you know, the breakouts, we they were so valuable, Tom. I mean, I got I made some incredible relationships out of this. And that's what business building is all about, is relationships. I had no less that and I wasn't even being aggressive about it, but I got six appointments to talk to other attendees. And it wasn't to sell each other. It was just to see, could we collaborate? We make a deal. And it's because of the way you framed it, the way you put it together, Tom. It made it so easy, so nonthreatening.

Speaker2:
So it was doing an interview earlier today for our seven figure Strategic Alliance podcast. And one of the guys called this one of the things we do, he called it by name I hadn't heard before. And I went, oh, I'm going to use that. I'm going to use that because, OK, no problem. Embedded programs, embedded programs where you take your wisdom and knowledge and help put it inside someone else's program. And now the program is better and bigger and adds more value and everybody wins. That's one of the things that happened at this event, right? You have the potential to do embedded programs where you take your wisdom and knowledge and added to this person. And the end result is something way better than either of you could do on your own. It's not just I've got a list. You got a product. Let me promote it. Right. That's joint ventures we call the Strategic Alliances and joint ventures because a lot of people understand joint ventures. Nothing wrong with them, right? They're a big part of our business model. But above that is something way better, right? You're a you're one of our VIP clients now. Right. We're working on helping build a seven figure brand for you around your passion and your wisdom and your knowledge. And you're interviewing me on your show so I can understand it. I can appreciate it. We can add value to your tribe. You're inviting people to come to the summit. Some of those people will reach out to you and do business with you at the summit, after the summit that strategic alliances, that strategic alliances. Right. All the way through. All the way through

Speaker1:
And right on cue. So I'll bring that up so people can see where to go to enroll for this. And again, there's no cost up front. You only you only pay if you got everything, you're going to get so much more than the ticket price.

Speaker2:
You just got a choice. I will tell everyone, once you opt in for a dollar test trial on your card, you will then be given a choice if you want to prepay for ninety seven dollars and get about seven bonuses. Right. So you can wait pay after the event. One hundred and forty seven. Happy to have you there all day long. Or if you want to prepare, you'll save a bit of money and do that. So I just want everyone tuning in to know you've got a choice when you do that. And we're happy either way.

Speaker1:
Fantastic. So I just pulled up the website for those of you watching live on recorded video. And this is the you are all you want to go to and see if it's a fit for you. If you're in business and you want to take it to the next level and I mean to the next big level, which I think everyone really dreams about doing, then this is a no brainer. And it's just it just invest three days of your time and a little very little bit of money ultimately. And so go to our white p dot. I am forward slash Sagal. Very important. Make that all lowercase r ip that I am for sale stands for Strategic Alliance Love. You can see it on

Speaker2:
Romeo Yanqui Pop Dot Indigo make a slash Sierra Alpha Lima. I love it. We got a little shout out for you there boys.

Speaker1:
Love it. Well you know what that that's deserving of something then we got to honor that.

Speaker2:
I love it. Oh yeah. I even said knowledge on the bomb before it blew up. Think it right

Speaker1:
Now. Let's bomb. Yes. The nominal and you had another gift. So we were kind of at the end. But I got a couple more things to do if you're OK with that. I know you've had a long day, Tom, but there is one question I, I'm going to ask you, because I ask every guest absolutely

Speaker2:
Happy to do that and then definitely want to talk to scholarship for sure.

Speaker1:
Yeah. So let's do the scholarship now. Let's take it.

Speaker2:
The fastest way for you to make money in your business is to build a high ticket program around your wisdom, a knowledge or research authority, wisdom and knowledge, build a high ticket program that guarantees results for your clients. We didn't talk about any of this on to the show, but that's the fastest way to build a profitable business to prove it to you. We're going to give away a scholarship for our most profit producing program. It's a ten thousand dollar program where you learn to create, blueprint, validate and sell your first or your next high ticket program in the next four months. And we're not just giving away one. Every single person who hears this watches this, goes to the site can apply. I will tell you, we ask some questions. And if you don't qualify, you'll be rejected and we'll send you some free training. But right now, eighty one percent. We give away five million dollars worth of scholarships the last twelve months, Brian, five billion dollars worth of scholarships. We want to give away another five million, the rest of twenty twenty one. So if you think you've got a high ticket program in you or maybe have one in you, you absolutely should take advantage of this. It's our gift for coming on today. The links will be down below. You got the links, Brian, there?

Speaker1:
I do not. I was going to ask you about that.

Speaker2:
Let me get the link to you right now. Then I'm up and I'll pasted it. I will put that in the chat box for you. There you go. And you'll see the link in a moment. Entrepreneur empowerment, dog scholarship. And I mean, if you have no authority and don't plan to develop one, you won't get accepted. If you won't put any time in, you won't get accepted. But other than that, you'll get accepted. And it's our gift. We know if you get in and you develop a high ticket program and you make some money, guess what? You're going to tell other people about the work we do. You're going to refer other people. You're going to come to Strategical Alliance live. You might even come to one of the VIP Strategic Alliance Live events you're going to get. Engage and flourish, and more importantly, as an entrepreneur, you're now serving your time, serving your tribe in a great way. So our gift to you guys,

Speaker1:
Tom, and I'm not kidding, and this is not like for humor sake, I have goose bumps under my jacket right now because I'm so excited and so blessed to have crossed paths with you and your entire organization because you guys and people are just getting the surface of what makes Tomcats and tick in your whole organization, that the more the more time I spent in your your three hour master classes and the whole Strategic Alliance summit, that was in January. And any time I saw your name and you were doing something like, I'm going to get more of this, just your authenticity or integrity or character, everything shines through. And you're one of those very rare individuals that truly, truly gets it. That gets no, there is no there's not one ounce of me that's questioning. What should I do? This is like, come on. And so I say that on purpose because I want people to really take this to heart. And it's on the screen now for those you listen to a podcast, it's entrepreneur empowerment dog. If you don't know how to spell entrepreneur, please look it up on Google. We don't have to spell it right now. Entrepreneur empowerment dog forward slash scholarship again, all lower case entrepreneur empowerment dot org. For such scholarship. The worst that can happen is they might say no. And as you know, that's not a down no. That's just part of the thing. It's just a thing. But if you don't apply, you know, if if you throw a dart and there's no dartboard in front of you, you're certainly not to hit it. Right. So you need to actually take aim and go through the form and apply and see what happens. And, my God, the worst the best thing that can happen is that you get involved with Tom and his organization. And if that doesn't work, if you get to know, I would then highly recommend don't give up there now. Go back and enroll to the Strategic Alliance Live and well,

Speaker2:
If people are rejected, we send them deep dove training material to help them figure out how to develop an authority or a business. We don't give up on you. We don't give up on you. In fact, we're demonstrating that by giving away ten thousand dollars scholarships, we don't give up on you if you don't qualify. In fact, we actually feel more obligation to help you even more. So rest assured, Brian, if they get rejected, they'll get all sorts of great training and content. And, you know, our philosophy is to give away our best stuff. We do it all the time. It's part of our approach. If you're in the information world, you should give away your best stuff. You'll make more money,

Speaker1:
Plain and simple. And I do know that having experienced it, my gosh, I want to go another three hours. I know you don't want to, but I'm going not getting so I did promise everybody and I got to adhere to my promises. And that is that, remember, for those who watch live, we're going to give away a five night stay at a five star luxury resort. And we can do that right now because in a moment, right after that, we're going to ask Tom a very deep dove question that

Speaker2:
A deep dove head on.

Speaker1:
Yes, it's it's a very profound question, Tom. The answers have been unbelievable. And I can't wait. It's going to be it's going to be a game changer for people. And we'll come back to that in just a moment. Now, before we started or as we started, I was telling you how important it was to take notes, to write, to keep your gaze here. Well, right now, we both give you very temporary permission to take your gaze away from the screen and pull up your phone, take out your phone and plot your text messaging app, because here is how you can enter to win. And then we'll get to Tom's big question here in just a second. So where you would actually go to put in the name of the person you're going to text, send a text to instead put in this number three one four six six five one seven six seven, and write that down, by the way, because we're going to pull this down so we can get to Tom's question and let that man have the rest of his three

Speaker2:
One four six six five seventeen sixty seven.

Speaker1:
Yeah. With his radio voice.

Speaker2:
That was a good year. Seventeen sixty seven wasn't it Brian. Oh well yeah I remember it well the whiskey, the whiskey was so good and seventeen, sixty seven. I love it. And not so much the cheese. Not so much. It was kind of rough. The beer was warm. Yeah. Yeah, yeah.

Speaker1:
And then where you would actually type in the message like where you would put the emojis in that area of your text messaging app type in the two words separated by a hyphen. These two words peak dash vacation, peak dash vacation and then just keep it on your phone. After you do that, you don't do it right away. But there will be another question asked of you, and that's simply your email address. Once you supply that, you are then officially entered into our automated. Give-Away system will be ready to highrises

Speaker2:
And automation, two of my favorite things.

Speaker1:
Yeah, baby, it's all about automation. And I was coined by a friend of mine. I didn't do this, but they called me the automation master and I said, I'm going to go with it. I like it. All right. So this question time, here's the cool thing.

Speaker2:
17. Oh, wait, wait for the question. Wait for the question. Wait for the question.

Speaker1:
There is no such thing as a wrong answer.

Speaker2:
It doesn't exist and I'm really in trouble. I remember these ones in school, university, these were the questions that I hate and I love this horrible questions. I'm sorry.

Speaker1:
I know you'll love this.

Speaker2:
Inner voice. Inner voice Keep quiet.

Speaker1:
Yeah, it's actually the opposite. The only correct answer is yours. It's a little it's not horribly, but it's a little bit personal just because of that. Let's go. Yeah. So, um. So I guess you're ready then, huh?

Speaker2:
I was born ready, baby. I came out screaming and yelling.

Speaker1:
All right, here we go. Tom Metzen, how do you define success

Speaker2:
Of the progressive realization of worthwhile dreams and goals, progressive realization. You're moving towards it worthwhile. They matter to you dreams, the big picture stuff and goals, the stuff with the dates you've decided. Now it's time for the progressive realization of worthwhile dreams and goals. It's actually the reason we're here in the planet in the first place. So that success to me.

Speaker1:
You know what that's worthy of, don't you?

Speaker2:
Oh, baby, some smart bombs, wisdom, bombs, knowledge, super bomb.

Speaker1:
Yes, sirree. This has been the one the only Tom Mattsson on the mind body business show. Thank you so much, Tom. This was so much fun.

Speaker2:
It's a real pleasure. Thank you for having me here. I appreciate that. And I'll wait for that new motor home you promised me to come on your show. I'm super excited. You got it. What? Homes aren't allowed on Bone Island? You come up here, we'll have some wine. I will absolutely host you up here. You'll love it.

Speaker1:
All right. I'll take you up on that invitation once they allow us to cross the border. If that's the possible, it'll be all right. My brother will be on behalf of this amazing man, Tom Mattsson. I am Brian Kelly, your host of The Mind Body Business Show. We will be back again really, really soon. Until then, take care. Be blessed. So long for now.

Thank you for tuning in to the mind body business show podcast. W w w Scott the mind body business show got. My name is Brian Kelly.

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Tom Matzen

Tom Matzen

Authority entrepreneurs hire Tom to build seven and eight figure enterprises by helping them package their wisdom and knowledge and build a global movement in the process.

Tom has started some 89 businesses of his own, eight to seven figures and beyond. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries.

However he has made more mistakes on his own businesses already than most people make in a lifetime. He has made and lost millions, several times over.

Tom Matzen shares his authentic-self with podcast communities around the globe with real-life stories of glorious triumphs and colossal failures of how he has made and lost millions, several times over. Leveraging this priceless knowledge Tom is on a mission to empower 10,000 Authority Entrepreneurs to build 7 and 8-figure businesses by December, 2024. And, as a result, will offer a special scholarship today to your community, so stay tuned.

Connect with Tom:

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