Tony Stark Policci got his start in direct response marketing and advertising in 1994 as co-founder and former VP of Piranha Marketing, Inc. In 2002, he founded Absolutely Brilliant Concepts Inc., which has generated $500MM+ for many of the world’s leading companies, thought leaders, and entrepreneurs. He is a bestselling author, and his work has been published in many trade magazines and publications, including USA Today, The Wall Street Journal, and Entrepreneur Magazine. His “ Wise Guys Copywriting Handbook” is an Amazon international bestseller and was voted #9 of the best 100 copywriting books ever written by Book Authority.