Special Guest Expert - Tony Stark Policci

Special Guest Expert - Tony Stark Policci: Video automatically transcribed by Sonix

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Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward? Two steps back. Who are dedicated. And driven. How do we finally break through and win? That is the question. This podcast will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello, everyone, and welcome. Welcome. Welcome to the Mind Body Business Show. How are you doing this evening? I am your host, Brian Kelly, and this is The Mind Body Business Show. And I cannot wait to bring on our special guest expert. He is waiting in the wings. He is like clawing at the monitor saying, let me in, Brian. I want to I want to give everybody this incredible juice that I have that's going to take them to the next level. And yes, he will very soon. Tony Stark Policci is in the green room awaiting his great big arrival on this stage. In the meantime, The Mind Body Business Show, it is a show that I had developed with you in mind with the the business person, the entrepreneur, the person looking to make it to that next level in your business. And the whole purpose of the show is to bring on supremely successful individuals from all over the world, like Tony Stark Policci to help with your advancement in your business. I'm going to be asking him deep digging questions that are going to extract his secrets for success so that you can take what he has used, the things he's learned over his life that you can then implement into your business and and take it to the next level. Because here's the thing. Could we do this all by ourselves? You are very astute, all of you watching and listening. You are astute. You're very smart, you're intelligent. Could you do this all by yourself? The answer is probably yes. But why would you want to? The thing is, is it takes far longer to do it on your own by going through the trial and error of all the things that so many before you have already done.

Brian Kelly:
So why not leverage from their experience? Why not take what they have learned and leapfrog the time it takes to become successful by simply following successful people like Tony Stark Policci? That's all this show is all about. And I know I say that's all it's about. It's only the greatest show on earth because it will help you. This is like going to a seminar every single week. We do this show at least once a week, and you could literally we could literally charge a lot of money for this because of the amazing individuals I've had on the show who impart great values, great tips, great secrets that help you to catapult your business. I know because I'm the host and I have learned so much from my guests that have truly, incredibly helped my own business. That's why I know that this is actually the greatest place for you to be right now. And so the mind body business is about the three pillars of success. And these three pillars of success came about as a result of my studying very successful people. And I just focused on only successful people for about a period of a decade. And I said, what does what makes them more successful than someone like me? What makes them upper echelon successful, at least in my eyes? And what I found and these are people that I know personally, these are book authors that I've read, These are some that I've met, some that are no longer with us, that have never, you know, that were gone before I even was born. Books. And there are mentors of mine that I've worked with and spoken on stage with, and I've just compiled all this information and realized that there are three things in common with every successful person I've met, and one is mine. You probably guessed it. It's the it's the name of this very show mine being that each individual that I studied that had achieved this incredible level of success had figured out how to create a very powerful, very positive and most importantly, flexible mindset. And then body literally, they take care of themselves physically and nutritionally. They they exercise and they ingest the proper nutrients.

Brian Kelly:
And then business. Business is multi, multi, multifaceted. It's a wondrous area because in order to build a successful business, one must master various skill sets in order to become successful in business, not only just to become successful and build a great business, but to also then take it, scale it, grow it, and and serve even more people or get a greater reach and skill sets. What does that mean? Well, skill sets include things like marketing, sales, team building, systematizing leadership. I mean, I could just keep going on and on and on. There are quite a few. And also, being as astute as you are as a watcher and a listener of this show is you understand and recognize that mastering just one of anything, whatever it happens to be, takes a lot of time. The good news is you personally don't have to master not even the little subset of skill sets I just mentioned. You don't have to master every single one. The cool thing is you only have to master one. Well, I recommend, and it is my opinion that if you just mastered one and it. Was one of those very few that I just mentioned. If you master just that one skill set, you can leverage that skill set into bringing on additional individuals that already have mastered the skill sets that you need and desire for your business. Anyone want to know what that one skill set is? I mean, I would that one skill set is the skill set of leadership. Even if even if you do not have a team, even if you don't have a single VA right now. This is a skill set. You can start mastering instantly and treat yourself as if you are one of your own team members. Build your own, develop your own company culture. And there are books, many books written on leadership, and we'll give you a resource for that in just a moment on where you can get started with that, if that's where you're at. There's no excuses. My is my whole point is you can get started and I highly recommend you do it right away. Is mastering the skill set of leadership. You don't have to absolutely master it and be done.

Brian Kelly:
You can be on the path of mastering it as you build your team and really crush it in your business. All right. And to a person, all of these very successful people that I studied, it turned out, were also very avid readers of books. Yes. And with that, I want to segway into a really quick segment I affectionately call Bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by Reach Your Peak Library.com.

Brian Kelly:
Yes. There you see it. ReachyourpeakLibrary.com. It is right there on your screen. If you're watching live. If you're watching live. Yes. If you're not watching live head on over to TheMindBodyBusinessShow.com. Don't forget the the and the show at the end TheMindBodyBusinessShow.com and there are buttons all the way up and down that that website where you can just click to say where and how to watch and what you'll do is just basically opt in and we only announce when our next live show is going and you get notified five minutes prior to with a link to go directly to it. You can watch it and listen. And by the way, we do offer a wonderful, amazing prize to those who watch live. And that is you can win a five night stay at a five star luxury resort compliments of Reach Your Peak. That is my company that these are not these fly by night. We're going to whisk you into a basement and inflict water torture on you and try to sell you a timeshare or anything like that. These are bona fide. Amazing vacation stays from virtually anywhere in the world. And you get to choose after you are chosen as the winner. You get to choose that location. So stick around to the end. You must be watching live. That's another great reason to opt in and be made available and know that the next show is going live. And you can watch amazing people like Tony Stark, who's coming on in just a moment. So reach your peak library.com. A real quick word of advice. So I've spoken from stage many times. And remember in the beginning times where I'd be on stage and I know I'm getting to that really good part where it could impact people in profound ways. And I would notice someone get up out of their chair and turn around and walk out because they're staring at their phone. They got that all important text or email or they had to go to the restroom and I knew they were missing out on what could possibly change their life forever. And it hurt. I didn't like that. I wanted to help people.

Brian Kelly:
And so now I've learned to say, look. Look, I know this is online. We're virtual, but the magic happens in the room. I would hate for you to have something take your focus away from when Tony is talking and divulging his secrets to success. I would just absolutely hate it if you were to miss that one golden nugget that could potentially change your life forever because you took your focus elsewhere and maybe were looking up reach your peak library.com and going to visit it. Instead of doing that, I implore upon you to instead. Write it down. I'm going to be taking notes throughout this entire show myself. I'm running the whole show. I'm director producer. Tony's a star, by the way. I'm not the star. Tony's the star. I'm going to be taking notes and I want you to take notes. This is my advice to you. And then after the show is over, then go visit the resources. Tony's going to have some they all every guest of mine always does. Might be websites, might be books, write them down and stay with us, particularly stay with Tony. Please do that for yourself, not for me. This has nothing to do with me. Nothing whatsoever. Reach your peak Library.com. It is a website that I had developed by my team again with you in mind. I love. I love helping people, especially entrepreneurs and those who are looking to get ahead in business. Absolutely. It's my passion. And so I was not an avid reader myself until I started around the age of 47, which is almost 12 years ago. I know you're all doing the math. We'll get that out of the way. I live. I love it. I own it. I'm almost 59. Yes. And so I began reading and realized, oh, my God, what a life changing. Habit this is. And so you'll see books scrolling on the screen if you're watching this live. These are in no particular order. You know, they're not alphabetic. I know I have a lot of Grant Cardone and all in one spot because I read a bunch of his books all at one point.

Brian Kelly:
I think I read them all, but I just dropped them in to my team. Add this one, add this one, add this one. These are books I personally read and I vet, so not every book I've ever read is in here. The purpose of this is so that if you're looking for that next great read, at least you can know that one other successful individual has vetted it and so your odds of wasting your time are decreased somewhat. I can't promise you they'll have the same impact on you as they did me. I can't promise you that have any impact on you, but I can promise you that at least they did have an impact on me and they have really helped me compel my business and propel it forward. And so write that down. Reach your peak Library.com. Go visit it, devour it, Find that next. Great read. And by the way, get the book anywhere you want to get it. You don't need to get them from this site. This is not here to make money. That is not the purpose of this site. It's here purely for your information purposes. So you can find that book. You can click on the buy here button. It goes straight to Amazon. We make a few pennies. I mean, many of you know that you don't make a lot of money off of any books, even if you're the author, unfortunately. But go get them at your bookstore wherever you want, but find that next title and just promise that you will find that book. Open it, read it, go get it, and then then employ it. Put to put in action what you've learned. That's that. I am off my soapbox with that because we are here to watch and listen and learn from one amazing individual whom I had the unbelievably great blessing to meet somewhat recently. And I can't wait for you to meet him too. So I think it's about time we bring him on. I've been blabbing way too long, so let's bring on Tony Stark Polish. Here we go.

Announcer:
It's time for the guest expert Spotlight Savvy, skillful, professional, adept, trained. Big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen. Yes, it's the bicep bulging Mr. Tony Stark. Koichi, how are you doing, my friend?

Tony Stark Policci:
Brian I'm fantastic, man. After that, after that introduction and all of that, amazing. I'm just laughing as I'm listening to you because it's so good. I was like, I should strike a pose or do something. I mean, like, I'm just. I'm just hanging out here just being normal. Me But like, like I should do something dramatic. So it's so great to be here. Thank you. I've been looking forward to this for months.

Brian Kelly:
Oh, yeah, exactly. Yeah, it has been. Months since you. Yeah, since we got you scheduled to come on the show.

Tony Stark Policci:
And pick a date. When? When it would fit for my schedule and your schedule and. Oh, my goodness.

Brian Kelly:
Yeah. And it's a blessing beyond all blessings. Thank you, number one, for coming on. I was like, Oh, my God, Tony Stark. Koichi is going to be on my show. And when you schedule that show months in advance, I was like, I was very humbled and I appreciate that because, you know, you have some great lineage in your in your family. You're related to somebody by a completely different name that is very well known as well. And you yourself are a very astute and very well, um, very successful copywriter of your own right. And businessman. And so I was just like over the moon, like, oh my God, I've got I've got Iron Man on my show. I know. I've never heard that before, but I'm curious, where did the name come from? How did that come about?

Tony Stark Policci:
Okay, this is this is a it's a wonderful story, actually. I love telling the story. In 2008, when the Iron Man movie came out, I was wearing my beard, kind of like Robert Downey Jr does in the movie Iron Man. Just happenstance, right? And all the kids at church started calling me Tony Stark because I looked like him. And my name is Tony, right? So it kind of stuck, but I didn't really feel like Tony Stark. I mean, life was kind of tough at the moment. I wasn't really in shape, but it started gnawing at me and I was in this really intense men's group. You know, every Saturday we would get together. It was like an accountability group called Warrior Circle. And, you know, we had these these stretches where, like, you're going to do things. And I was I wrote my stretch out one week and it was like, I want to be Batman, Iron Man, you know, Superman all rolled into one. And I went through all these different things of what I wanted those traits to be. And so I planted this seed in my head. So long story short, I started changing my life started changing things started getting in shape. And then I was unfortunately, my marriage wasn't very good. My wife had a lot of problems. I mean, I was no saint in the 22 years we were together either we both had issues, but she refused to deal with hers and she kept disappearing. That marriage ended and. I met a woman who I had known like I'd known in passing because my son and her daughter were friends. And I was like, Hey, what are you doing? Well, we just I'm no longer with my husband. I'm like, Well, I just divorced Lisa. We should get together and swap stories. So we did. We got together for coffee. It turns out her last name was Stark. I come home and I tell my sons, I'm like, Hey, did you know that? You know, like Tommy's last name is Stark. And my son Michael was like, Dad, if you married her, would you really be Tony Stark? And I just thought, Well, it doesn't usually work that way.

Tony Stark Policci:
You know, the guy doesn't take the woman's name, but it just kind of stuck with me. And so when we got married, I added her name to mine. She added her name, my name to her. So I'm Tony Stark Policci. She's not a stark Policci And there you have it. You know, I set this kind of intention to to live like a superhero. And so in some manner of aspect, I actually get to do that. And I've taken my my business. You know, I've used that theme and, you know, I don't want to go too far on this, but it's a it's kind of a cool story. And anybody knows you think about Robert Downey Jr. He had some real troubles in his life. Right? And then he had a guy, Mel Gibson, you know, kind of gave him a hand up, like gave him another chance. He was able to correct himself. Well, I'm just like that. And anybody that knows my brother, Joe Polish, we both have these horrific addiction and trauma stories in our past. So we've been able to have a second chance. Also, I was transformed, you know, the character Tony Stark in the movie, He comes from, you know, selfish, philanthropist, selfish, self-centered, you know, Playboy, too. He's like, I'm changing everything. Well, I've gone through that transformation in my life, too. So there's things there that I feel really kind of relate and it fits in well. I don't have a suit and I don't have billions of dollars to give away. You know, I do have this cool shot behind me and, um, you know, I've got I've got the desire to bring superhero level results into the lives of clients and, you know, just upgrade the lives of anybody that I can.

Brian Kelly:
And so as a husband, you're already a superhero in my eyes. I mean, to take on your wife's last name as part of yours and and you mix, you both mix it, it's like, wow, I've never heard that before. And I did not know this backstory before, Tony. And this is impressive to me beyond words, because I love men who really, truly love and respect their wives. And I can tell that's. That's true of you.

Tony Stark Policci:
Yeah. My wife is. She is the superhero. She is probably the most amazing person I've ever met. Um, and I loved my former wife as to the best of my ability, but I really never knew what it was like to have a fully committed partner until this little superhero came into my life. And I wish I could show you her picture. Because if you've ever seen the Iron Man movie, you mean the girl that plays Pepper? You know, I'm not going to mention her name. Everybody knows who she is, but, um, my wife Donna, looks kind of like her, and I had a rendering done of me in this special blue and black suit, and. And she's there on a balcony, and it's like. It's like Tony Stark and Pepper. It's just. It's too. It's too funny, you know? She's a she's a great, great lady.

Brian Kelly:
You should both attend Comic-Con. Just just to do that and wear the suit. And everyone go, Wow.

Tony Stark Policci:
Yeah, She's not a fan of the whole comic book thing, which is a little a little disconcerting to me, but that's okay. She's so good at everything else. I just let that one slide.

Brian Kelly:
That's awesome. Hey, I want to do you some justice here and actually introduce you in a formal way that I think is deserving because that way people get an idea of where you come from, what you've done. Let's talk about your business, if that's cool with you. I'd like to do a quick intro and then we'll dive into the good stuff. Does that sound all right?

Tony Stark Policci:
Yeah, that's fine. I just, you know, I'm not as impressed with myself as people might be with what I've done, but. Yeah, that's great.

Brian Kelly:
Uh, that speaks a lot about. You, too, man. I love you. You're awesome. Tony Stark Pulici got his start in direct response marketing and advertising in 1994 as co-founder and former VP of Piranha Marketing, Inc. In 2002, he founded Absolutely Brilliant Concepts Inc., which has generated over $500 million for many of the world's leading companies thought leaders and entrepreneurs. He is a bestselling author and his work has been published in many trade magazines and publications, including USA Today, The Wall Street Journal and Entrepreneur magazine. His Wise Guys Copywriting Handbook is an Amazon International bestseller and was voted number nine of the of the best 100 copywriting books ever written by book authority. I mean, there's so much to be said about all of that and. It's quite impressive. And it's interesting, Tony. You know, we as humans and we look at ourselves, we're never all that impressed, are we? And then you see someone else and they see what you've done and their perception is, holy crap. Are you kidding me? You are. You are it. You have achieved a ton. And do you find that that happens a lot where we are so self deprecating? I'm there. I'm one of them where it's like how how is it other people see so much of us and in us that we don't. Does that ever come to your your forethought?

Tony Stark Policci:
Oh, absolutely. Yeah, absolutely. I don't know. You know, I know an awful lot about human psychology. I mean, that's part of like what I do in my business. But I learned something from acting because I used to be a professional actor. That's what I actually started doing. I started studying marketing. But, you know, there's this sense of only being as good as your last performance, right? And I think professional athletes feel this.

Brian Kelly:
And I think in.

Tony Stark Policci:
Business, a lot of us feel this way where it is, you know, I'm only as good as my last big win. And so we're constantly striving for something else. And the sense of satisfaction there has to be a balance, I think, where for me, I can find some gratitude and some joy and some appreciation and the things that I've accomplished, but still continue to strive to reach my other goals. So yeah, and you know, this this sense of beating oneself up and beating oneself down, that's really something we have to rally against and change. You know, that's a mindset that is defeating. And, you know, as a as a man of faith, I feel like there are spiritual forces that like to attack us and play on that natural tendency that we have to want to beat ourselves up. Because, you know, if if I think if every one of us realized how much potential and how much power and how much we could achieve in the world for good, you know, then. What an amazing world it would be. But too often everyone walks around feeling beat down, even those of us that have accomplished great things. So it's something that I know personally I have to work on on a regular basis to not beat myself up and not be self-deprecating. And, you know, I do give the glory to God. However, I recognize that, you know, I he's equipped me to do things that have benefited others. And I can make a difference in this world. And I have done great things. So but that doesn't make me great.

Brian Kelly:
Well, in in my eyes it does, because you are always. You know what? I think you are great because you you have that mindset and you have that will and desire to help others. And and that in itself, to me defines greatness, greatness as a human being. It's not about the end result of how many people and how much money one makes. It's about the intention and the desire and drive and the purpose, you know, the persistent, you know, yearning for success not just for yourself, but predominantly for others. That's what to me, that's what greatness is. And you epitomize that in my eyes. I just want to let you know that.

Tony Stark Policci:
Oh, well, thank you, Brian. That's. That's very kind. You know, you mentioned leadership in your introduction. And the thing that was that went through my mind when I heard that was that we're all leaders. Most of us just don't know it. You know, we're all teachers. We're all leading somebody. We're all teaching someone something, even if it's the person in the store that we're encountering, you know, how are we showing up for them? And, you know, it is I've had so many moments in my life where I was a terrible leader, a terrible teacher, a terrible role model. And, you know, I strive to make a positive impact wherever I can and with whoever I can. And, um, I think at the end of the day, that is, that is how I want to be remembered. I want to be remembered as somebody who, you know, if I have a room of 100 people, you know, at the, at, at my funeral and they're all like, you know. Tony did this. Tony said this. Tony helped me here. Then I'll feel like my life was a success. So, um. Yeah, for what that's worth.

Brian Kelly:
Yeah. It's worth a lot. I think it's a combination of intent and effort toward that intent. And, um, you know, I used to be a certified personal trainer, and I remember going through and just doing simple stuff like, All right, let's do ten push ups. I mean, simple stuff. And I'd have a client, they'd do five, maybe four, and they'd get up and I'd see them with their head hanging low. Yeah. And I'm like, What's going on? It's like, I didn't I didn't do all ten. I said, So what are you doing right now? Are you beating yourself up? Well, yeah, I didn't I didn't succeed. I said, Did you put in everything you had? I watched you. You couldn't go a sixth rep. That's okay. But you put in everything you had, did you not? Yeah, I did. So then stop kicking yourself in the butt instead. I tell them, Take your hand. Raise it up. Turn that hand around, reach behind your back and pat it and say, Good job for putting forth the effort, because the next time you do it, maybe not the next time, but sooner or later you will get six. Then you'll get seven, then ten. But never kick yourself in the butt for putting in the effort. And I was always a positive reinforcement. I coached kids in basketball and sports, and if they were putting forth the effort and they didn't make the layup, I didn't get down on them. I said, You tried. You put you you took my instruction. You jumped off the opposite foot to give you greater leverage. You did everything. I watched you. Good job. Even though you didn't make the basket. And that's, I think, us as humans, we look at ourselves and we are always beating ourselves up. And I think it's time for a lot of us to stop doing that and give ourselves credit because we are our own worst enemies. And those are the self-talk can really ruin one's dreams. Does that resonate with you at all?

Tony Stark Policci:
100%. 100%.

Brian Kelly:
Yeah. And so, you know, and just keep keep serving and helping others and stacking those pebbles. I'm not talking to you, Tony, because you're doing that already. One of the things I love to ask in the beginning of every show is, you know, there's this thing called mindset and it's so powerful. I didn't realize this literally till about the age of 47 when I started reading. That's when I met my mentor, coincidentally, and I didn't realize how powerful ones own thinking was. I had no clue at that moment. And then when I learned about it, I was like, Oh my gosh, it has everything to do with one success or lack thereof. And so I love to open the show by asking this question, like, when you get up in the morning, Tony, you know how it is to be an entrepreneur. You know that how it is to live life, that there are arduous things facing us that are going to be there that next morning. There are things you don't want to handle. There are there are clients that are having issues that have to be solved. And it's not always just rose petals and and cash flowing every moment of the day knowing that you're going to get up and face this day in and day out. Being an entrepreneur is not easy. Knowing that you're facing that. What is it when you wake up in the morning that's going on in your big, beautiful brain that is keeping you driven, keeping you inspired, keeping you wanting to continue to strive for it and serve others. What is that for you?

Tony Stark Policci:
Well, you know, it's different now than it was 20 years ago and when it was 30 years ago. What it is now is I have a sense of urgency, right. Because I am just as we record this, I'm just a few months away from 60 years old. And I realized that there's a good chance I have more years behind me than I do ahead of me. Don't know. I hope not. I hope maybe I'm going to be, you know, at 120. But it's the sense of urgency, you know, And it's like I need to use my time wisely. I feel like I wasted a lot of time with, you know, the time that I spent stuck in addiction and things like that in my life. And I've been blessed to have a second chance. So it's like I want to get up and make the most of every day. So first of all, it's a sense of urgency that drives me. Second of all, I'm blessed right now. I wish I could tell you honestly that the sense of urgency and this awareness of gratitude and that I'm blessed makes me wake up with this joyous attitude jumping out of bed ready to take on the day. It's not always like that, you know? In fact, most days it's like, let's pray, let's get up. Let's get going. Right. Come on, body. You know, it takes a few minutes for me to actually get into it, but it's this sense of urgency. You know, I cannot sit on my laurels. I don't want to waste time. I do not want to waste my my life. It's like I have been blessed and had second chances and I have tremendous opportunities. So let's get up and make something happen. You know? Uh, can't always make things happen, right? Sometimes our best efforts, we. You get to the end of. They're just like, what did I accomplish? But. Getting up with an intention and having I don't want to go into like, you know, plans like what I have, what I have planned for the day. Some days my days are very structured and other days are kind of like, what do I what am I going to do? I got 500 things or which one do I do first? And I waste 30 minutes trying to figure out where to start. So, you know, it's, uh. But that would be it. It's this urgency and the fact that I am. I recognize that I have been blessed and I want to make the most of the time that I have.

Brian Kelly:
And it just makes. Me wonder, you know, I have people that talk about like, you know, I'm right there with you age wise. I am maybe a year behind you, if that. We're real close. And I you know, sometimes I will reflect and think, well, when I was younger, what if I would have changed things and made different decisions and do I have any regrets? And my answer to myself is no, because I'm also very deeply rooted. I'm a Christian and I was put on this earth for certain reasons, and those experiences were put into my life for a reason. I made decisions for a reason. And my this is my belief. And because of those experiences, I am who I am today. It's shaped me. It's helped me to learn, helped me to learn how to deal with people, how to build businesses, but be a good person on this planet and live a godly life as much as one can. We are all, you know, not godly ourselves, right? I mean, we're not we are all sinners. No one's perfect except no one human has ever been perfect except one. That's my my thing that's ever walk this planet. But the thing is, is, you know, we could all look back and have regrets. And I don't I don't believe in that. So, yes, we've all Good God, we've all made mistakes. Come on. We're all and you and I are going to continue to make those mistakes. It's just we probably make far fewer of them, at least. I hope so, from learning from our past mistakes. But if you could talk to your younger self at, say, 20, 25 years old and tell yourself, come on, man, I know what it's like. You need to change your ways. Do you honestly think that you as that younger self would say, Oh, okay, I'll change right now? Do you think that would have happened?

Tony Stark Policci:
I, I would say no. You know, I mean, if there were a way to time warp back and really do that, you know, go into the multiverse and find younger Tony and, and be like, hey, stay away from this. Don't do this. Buy this stock. That would be fantastic. You know? Yeah, there's this guy named Jeff. He's going to come up with a company name Amazon. You want to get on top of that one? And also, you know.

Brian Kelly:
Yeah. And that's the thing, man. It's like no matter how old we are, it's, you know, when we're that young and I think this is almost universal, no matter if you're a man or a woman, we know everything. And it's going to be the way we're going to do it. We want to go have fun. It's a different stage in our life. And the point of this is why look back and have regret when you probably wouldn't have changed anything had you known any different. Why? There's no sense why, you know, look forward, not backward and look at the beautiful stuff. I mean, you said it, Tony. Thank you for saying it. You said, I am blessed. Does that mean your life is perfect? No. But you have gratitude and you have that to look forward to when you're 20, 25. I didn't say that all the time. I'm blessed. I'm thinking, man, I want to keep getting ahead in the world. I'm not blessed yet. I haven't made it yet. But now that we're at this age where we can look back and go, I am blessed. My God, what a great life. I've got a great wife. I've got you know, whatever your situation is, there's there are so many great things to look at. And, you know, people might be looking I thought this was a business show. Well, it is because mindset is like the core reason for either your success or lack thereof. I mean, what do you what do you think about that statement?

Tony Stark Policci:
Oh, absolutely. 100% mindset is is everything because so. Oh, God, there's so much I want to say about this. I don't even know where to start. The the battle between the ears. That is where, you know, victory happens, right? Um, business is all about mindset. Whether we continue pushing through difficult things, whether we give up when something doesn't go right. It's all about mindset. And for me, I have to continually work on that. I there's, I've gone through phases in my life where my mindset was different than, you know, it was maybe ten years later, things have moved up and down. I was an entrepreneur when I was 18 years old. I was already trying. I was involved in, you know, starting businesses and doing things ever since I was a kid, of course, I got in with some wrong people. One decided to get in the wrong business, which led me into trouble. But I've always been an entrepreneurial have the entrepreneurial mindset, you know, looking to be more learn more. And I'd study people right? I'd listen to the old I used to when I delivered pizzas for Pizza Hut, I used to go to the library and get stacks of the cassette tapes and listen to Brian Tracy and Jim Rohn and all of these, you know, great leaders and take all this stuff into my head and and like, it changed the way that I was thinking because we're all raised in different environments and not every one of us, you know, is raised in a positive environment. Some of us have very negative parents, very destructive relationships, and we bring that stuff into our world. You know, it's like, but we can reprogram that. You know, I, I don't remember the course that I took years ago, but there was a quote in it and it said, One of the ultimate truths of life is that you can alter your destiny by altering your thoughts. And the way that you think makes all the difference in the world. All right. I wake up and what my natural default is, is to look at everything that's wrong. I mean, literally, that's where my brain goes, you know? Oh, you know, this didn't this didn't work out or that's and it's like I have to intentionally focus on what's right and.

Tony Stark Policci:
Uh, everyone listening right now, just put yourself into a situation. Remember when you started thinking about something that was going wrong in your life? How inspiring was that? Did that make you want to just jump up and accomplish something? God, no, it didn't. All right. So the the thinking about what's going right in your life. When I say that I'm blessed, when I say that I'm focused on gratitude, that is not a constant state of mind for me. That is an intentional path that I work at all the time, because otherwise I would just want to sit on the couch instead of being at 7% body fat, I'd be eating bonbons, you know, watching Netflix because this is all just too hard anyway. So mindset is everything. Um, you know, you have to believe in yourself and if you can't believe in yourself, then you have to find somebody that can help you believe in you or they can believe in you until you can. And you. It's important to realize that we can accomplish almost anything, right? And I say almost anything because I know there's some things I'm not going to be able to accomplish. I'm never going to be a superstar NBA basketball player. So the idea that I can do anything I want, you know, if I just put my mind to it is nonsense. But most things you know, most of the things that I, I want to accomplish, I can with the right mindset. And I believe that's possible for everyone. We all have limitations, but. Don't create don't don't create false ones.

Brian Kelly:
Yeah, and you're right. We we by default, run a negative track. I think it's a human nature. You know, growing up when we first started imprint stage there, the seven years old, how many times were we told the word no? Because we're getting our hands in things and things that we shouldn't be. And that's all we heard. And it beat us down, not because our parents thought they wanted to beat us down. They were doing everything to protect us. But but the cool thing is, like you said, that our thoughts can be reprogramed and they can be reprogramed to serve us. And that's when I. I did not know this again until the age of 47 ish, when I met my mentor who was in the realm of Neuro-linguistic programing. He was a very astute Oh my God, he still is a very astute young man. He could be my son by age and he's my mentor. I never look at age. I don't look at race, gender, any of that. I look at the person, the values that they have and the results they get. And then I model them. And this this young man was that and Mel Cutler is his name. And I learned deep. I had no no idea how important mindset was until I learned NLP at a deep, deep level. Over years of working with him, I ended up being his lead trainer for his company and spoke from his stages, training his students for half of their seminars, half of the you know, each seminar was a couple of days. I'd do all of day one, and I learned so much from that. And deep down I'm like, I changed. Tony You know, you talk about being a born again Christian. Nlp made me a born again human being.

Tony Stark Policci:
Yeah.

Brian Kelly:
So not so much in a spiritual sense, but, you know, I always knew I loved people, but I didn't know how to interact with them. So I thought I didn't like talking to people. Well, I didn't actually, I didn't know how. Then I learned NLP, just basic stuff. I am that guy now. When you get in the elevator and there's like 5 or 6 people in there, I am that one that will speak up first and I won't be the one that's saying something stupid or, you know, obnoxious. It'll just be kind of, you know, breaking the seal of silence and getting people to smile. I'll talk to a barista at Starbucks where I wouldn't be for I will build rapport with a waiter instantly and they'll be my best friend. And I'm like, I love life. I love people and I love interacting. And it just took a few tools to learn and practice. But what you said was what I got from what you said anyway is it takes effort to change your your mindset. Would you agree with that?

Tony Stark Policci:
Absolutely.

Brian Kelly:
Yeah. Yeah.

Tony Stark Policci:
You know what doesn't take effort. I mean, there's there's very few things that you can, you know, accomplish in life that that don't require any effort or pain. But it takes effort, you know. You can't buy a gym membership and suddenly have abs, right? It's you've got to go. You've got to put in the work. You've got to watch what you put in your mouth. It's the same with our brains. Watch what Watch what you allow to go through your head, you know, because I have a background with addiction and, you know, trauma and things. I've been through therapy. I've done a lot of studying, background psychology, use that for my acting and for the writing. And there's something, you know, that recently I had to revisit called Ants Automatic Negative Thoughts. And, you know, it's the series of like, you know, your brain is constantly having these negative thoughts going through it. And oftentimes people can be fooled into thinking that because you have these types of thoughts that you're a bad person. And it is you know, it is not acting on these thoughts that make you the determine the kind of person that we are. Right? Everybody has crazy thoughts. And the thing about it is don't let them run your life like it takes effort to reprogram that. I've found this out a few years ago, kind of accidentally, 7 or 8 years ago, I was really depressed and this was around the time when everything kind of was falling apart in my life personally. And it was just I was so depressed, it was hard to get out of bed. And I decided to go into, you know, for me it was the Bible. And I pulled out all the verses that talked about what who I am to my creator, right? And I wound up with like four pages of verses. I printed them out and stuck them on my mirror. And every morning, at least twice a day, I would read these things out loud as I'm brushing my teeth. Right. Or I am trying. I am. You know, I would read these out loud. And you know what? After a month, I had a whole new attitude.

Tony Stark Policci:
And I realized. There's if anybody has ever read any of the of the Bible, there's a verse. I think it's in the the New Testament that says, you know, be transformed by the renewing of your mind. That's not just a biblical wisdom, right? This is wisdom. This is timely wisdom. Like, how do you change? How do you be transformed? Well, you renew your mind. You get rid of the old junk, get the lies out of there, get the old ways of thinking out of there, you know, put new stuff in. And it transforms not just the way that we think, the way that we act, the way that we feel the body. You know, we could get into all kinds of like woo woo kind of discussions here. But the it takes work. It takes some effort.

Brian Kelly:
And the beautiful thing about the whole it takes work, it takes effort. Thing is, each of us to a person, we have a choice. It's simple. We either choose to put in the effort or we choose not to, and we get the results commensurate with that choice. And the thing Oh my gosh, you just talked about those verses. Do you happen to have those in electronic form anywhere?

Tony Stark Policci:
I do. I can certainly send it to you. Absolutely.

Brian Kelly:
Oh, I would love that. And what a gift that would be for anybody and everybody. As you were saying, it was like my my mouth was just smiling. Like that would be phenomenal for everyone to see how they look in the eyes of our creator.

Tony Stark Policci:
Yeah, I'll be happy to share that with you.

Brian Kelly:
How much we are loved, how much we are deemed precious. All of it is like, Oh bro, that would be so awesome. Fearfully and wonderfully made. You know all of these things.

Tony Stark Policci:
Yeah.

Brian Kelly:
You know, and that. You know what a great way to start a day to finish a day to put it in the middle of the day, you know, just have it handy and look at it and go, you know, when we're feeling down because that's just part of life we're going to feel down at some point. Um, but that would be so uplifting that so many people need that, whether they're a believer or not. Just see what someone else thinks about you and from another vantage point and oh, that would be fricking phenomenal that I was just thinking, oh, PDF book, that's perfect right there. Let's do it. Yes. Oh we got comments coming in. Oh, how are you doing? I cannot pronounce his name. He was on my master class just the other day. Transformation of the mind. It takes work. It takes effort. Wow. Yeah. Just to fool me. I'm sure I messed up that pronunciation. I am so sorry. And Wanda Reynolds says amen. We've had others coming in. Oh, Wanda. She had a great comment earlier. I am Wanda.

Tony Stark Policci:
Woman Wonder Woman.

Brian Kelly:
Love that. Yeah. And then Robert. Stewart says Tony is the best from Facebook.

Tony Stark Policci:
Oh, Robert Roberts, one of my best friends. We we have been through thick and thin together for 30 years. Probably close to it, if not 30.

Brian Kelly:
Yeah, good to see. Friends coming on here. People that know. Oh, aunts. I had not heard that one before. Automatic negative thoughts. Yeah, the verses. That would be phenomenal. And I want to before it gets too late. We're getting my Tony. I could talk to you for freaking out. I'm not kidding you. I could talk to you for hours. We could. And I know you're. You're on the West Coast. I'm on the East. So if you want to stay up later, I'm good with it because it's late for me. But I don't care. Um. But what I wanted to do is give you an opportunity. I wanted to ask you exactly what it is you do for a business. This is a show about entrepreneurship and business. And yes, everything we've just talked about is absolutely appropriate for improving one in their business, not only their business, but their personal life as well. But what I want to find out and I literally personally want to know this because I'm curious, I've known it from the surface. I think of what it is you do, but I'd like to hear it from you. What it is you do, what your business is currently. That's part one. Part two is, you know, what is your target market? Who are the people you serve? Are they large corporations, medium corporations? Small business owners, stay at home moms or a mixture of all whatever it happens to be? That's part two. And number three. I know it's a lot. If you can think of a success story or two that you'd like to share with everybody, that would be phenomenal as well. And as you do that, I'll pull up your website and we'll just let it scroll gently in the background if that's cool with you. Would you mind letting us know what it is you do and what you're about right now?

Tony Stark Policci:
Yeah, absolutely.

Brian Kelly:
So fantastic.

Tony Stark Policci:
My brother and I are both Connectors. Joe connects. He's. He probably the most connected marketer on the planet. That's what they call my brother Joe Polish. I connect people with words. So as a copywriter and a marketing consultant, what I do is I help you structure a message that will appeal to your audience, right? I tell stories. I create marketing strategies to help, to help you get your message to your ideal audience. Copywriting is really the oxygen for marketing. And so what I do is I'm a communicator and I help you get your message to the market. I help you. The little tagline that I use for myself is I make you more well known and wealthy. And the way that we do that is by creating compelling marketing messages and then using marketing strategies to actually break through things like all the junk mail and all of the attention grabbing things and all of the, you know, different gatekeepers that you run into everything competing for your attention. There's a lot of noise out there and there has been for decades. And so I create marketing that cuts through that and really zeroes in on people's wants and needs and pain points. That's what I do as a copywriter and a marketing consultant. And me the I've already forgotten. Question two I got. Question three Um.

Brian Kelly:
Your target. Market was. I thought that was question three.

Tony Stark Policci:
Question So who I do that for or what? Let me just tell you what I do in my business right now. I have I write I still write for clients. And I also have a team of copywriters. And each one of these copywriters has their own specialty and they all bring tremendous amount of years of experience and insight and different techniques to the table. We have one that is an NLP specialist, right? We have one that is a content creation specialist. We have another one that is a strategy specialist, one is an email marketing specialist. So each one of my team members has different areas of expertise, and together we can handle just about any project from a complete product launch to, you know, simple ad campaign on Facebook and success stories. That was the other thing that you asked about. But my ideal audience is authors, influencers and entrepreneurs. I started my business working with service companies, and typically somebody has to be making about a quarter of a million to to work with me. I'm not inexpensive. I do have heart projects, though. There are times when I help people who normally can't afford me because I like what they're doing, I like their business and I want to help them. But ideally, I've worked with Dean Graziosi, marketing consultant and copywriter for seven years. I've worked with Mike Koenigs and Paula Abdul. And you know, you brought up my friend Michael's book at the beginning of the show, Michael Gerber You know, I've written for Michael Gerber, I've written for very successful people. I also write for, you know, people that own small businesses too. But ideally, my ideal client right now are influencers, authors, entrepreneurs, people who are maybe transitioning from a career like, say, for example, you've got a doctor who is moving from actually seeing patients into being an expert and working like one too many, right? And they're trying to transition and get their message out, create a book, create funnels, things like that. Those are ideal clients for me and success stories. So I'll tell you, one of the one of my favorite success stories is one of my first. When I left my brother's company in 2000, um, it was, it was because there was a lot going on in my personal life and I felt like I needed to do that.

Tony Stark Policci:
And it wasn't about maybe eight months later when I was almost broke and it was a terrifying time for me. But I had a guy who found me online and asked me if I wanted to write copy for him. I wrote copy for this one client. I created a report. This this whole project took me about three weeks and two days after we launched it, it generated a quarter of $1 million online. And this is in 2002, I think 2001, 2002. That's an awful lot of money. Back then, I wound up generating over $46 Million for this guy. And we're still friends to this day. He was my first client. And so out of the gate I had like this tremendous win that I really needed. Now, I didn't collect most of that. I think my fee to do the whole project was probably less than five grand, but it was a tremendous win at the time. And over the years, like I said, we've had tremendous success with him. Um, and you know, I did a lot of really excellent things with Dean Graziosi too. We set some real records that no one had done for the amount of revenue generated in typical days. But, you know, for me, it's kind of like the thing that really matters to me is how many lives am I impacting? Right? Um, one of the, one of the best successes that I've had came from a call that I got from a friend and a client recently who told me, um, that. A conversation I had with them saved their life. And I was like, Come on, That's that's crazy. And it's like, No, really, you saved me because I was about to throw throw my hands up. I was about to quit. And you told me that my idea was good. You told me that it was worthwhile. And he goes, I needed that. I had no idea the guy needed that. I was just being honest with him. You know, we were having this conversation and I was just thrilled with what the guy had created. Little did I know. So this is an important lesson.

Tony Stark Policci:
You know, there's there's these things that we say about, you know, you never know how you impact the people that you talk to. We're all being leaders. We're all being teachers. And I wish I could tell you that I was always a great leader in my own household. Sometimes I'm a complete jerk, you know, So I try not to be rude, but sometimes I'm I think things should be a different way. So I'm moody or whatever. We we can wind up like making a massive difference in people's lives. And I know I've done that an awful lot in non-business situations, but to hear it in business situations is great. And I've got plenty of stories where I did that in business to the. The answer. All three of those questions. The ad kicks in every once in a while.

Brian Kelly:
You did, actually. And my God, there's so many things that are coming up to surface that I wanted to point out to others that are watching this that want to achieve a level of success greater than where they are right now. There's a couple of things I'm noticing about Tony that can help that are not things that he has said but are things that he has done. And that is he is very authentic. There's no weirdness going on. There's no fake it till you make it. He's very authentic. He's he's transparent. He's saying, I'm not perfect and I'm pointing these out because these are traits of the most successful people I've ever met. Is stop hiding behind your faults. Stop hiding behind mistakes. Be okay with admitting them. Because as a very astute copywriter, as Tony is, he knows that people will align themselves with you more if you are authentic. If you are your true self, doesn't mean air out all of your dirty laundry by any stretch, but be authentic and be true. And I appreciate you for that. And then, yeah, you never know who's watching or who's listening. The point is, though, that somebody always is, right? You know, when you had a conversation that the guy said you saved his life, I'm like, Isn't that awesome? And he's like, your intent wasn't you didn't know he needed saving, but because you were being you, you were being authentic, you were being transparent, you were being you were there to help somebody in whatever capacity that happened to be. Maybe you were at that moment, I just need another client. But you were there helping them. Something you said made an impact on him. And so, you know, for folks out there watching and listening, look business. Yeah, we need to make money. But there's so much more than just money. It's about helping people. And when you help people, that's when the money starts flowing. So it's a beautiful thing. It just depends on your intent. I love going back to the word intent because that's a powerful word where we go, Oh my God, Dean Graziosi, Michael Gerber, Joe Polish. I mean, jeez.

Brian Kelly:
Louise Obviously the last one being somebody you know very well. Um, my God, I looked at the time. Oh, my God, we're there. No, uh, no, I've got. So I asked everybody in the beginning, I said, Hey, it would be better for you to take notes and to go look at any resources. So I've got almost two pages going myself, so I want to just point that out that, um, I think it's very important that we do that. We take notes. I've got pages and pages of notes from past shows. I would not give them away for anything. And, uh, Tony, my God, you are an amazing man. You have a you had a gift that you wanted to impart, and I believe it was either email, subject lines, a list of those or free or a free graphic novel, a superhero style report.

Tony Stark Policci:
So there's three things that your audience can have. So, number one, if you want a if you want to go to the copy avengers.com, you can download a graphic novel that I put together that talks about this marketing's monolithic Maleficent seven. You know, they're like the seven foes that mess up your marketing messages. It's a fun thing that I had designed to help you remember, you know, mistakes to avoid when you're writing your copy. That's one. Number two, if you want a copy of my best selling book, I wrote it. I didn't write it for copywriters. I wrote it for anybody. You know, anybody that wants to communicate better. If you just want to do, you know, write better writing, then go to grab Tony's book.com and you can get that it's a free plus shipping. You just pay the shipping and you can get the book. Um, so if you want to copy that, I promise you you'll love it there. It's very, very useful. I put a ton of resources in the back. I mean, I literally this is going to be kind of self-serving, but I literally keep a copy here at my desk because of the cool stuff that I put in the back. I use my own book as a reference.

Brian Kelly:
So.

Tony Stark Policci:
There you have that. And then I don't know if it's in the it's in the chat. Um, Brian, I pasted a link. Oh awesome. That's a freebie that people if you're right emails, that is a report that I put together that is a collection of the best email subject lines and there's an opt in there. If you go go get that, you'll start getting some emails from me. It won't be too terrible, but those are the three things I have for your audience.

Brian Kelly:
Only three. That's all. Just three. Oh my gosh. I don't have time to pretty that one up, so I'm going to run through those each. So first is the copy avengers.com. Where do they go on that site specifically? That's a very comprehensive page there. That.

Tony Stark Policci:
That page, when you were scrolling it, it looked a little bit difficult. You know, at the top there's a video, it's kind of a movie trailer. That's what is not showing on the screen to everybody else. But if you scroll down, you'll see. A image of the graphic novel. And there's a should be a button where you can click to to just get that unless it stopped working, which would be terrible timing.

Brian Kelly:
We'll find. It. Let me know down.

Tony Stark Policci:
Towards the bottom.

Brian Kelly:
Okay. Yeah. There we go.

Tony Stark Policci:
There it is. So it should be right there, right next to the magazine.

Brian Kelly:
So there you. Go. So for all of you listening on podcasts, that is the copy avengers.com and scroll down about a little more than three quarters of the way down. You'll see it's obvious it looks like a comic book cover. It says Marketing Marketing's Maleficent. Marketing's.

Tony Stark Policci:
Maleficent seven. Yes.

Brian Kelly:
Oh, Maleficent seven. There you go. So click on Get Your Guide. There's a button there that's gift number one. My gosh, what a giver this guy is. And then there is get grab Tony's book.com. Did I spell that right, Tony? You got it right. Yes. So it's grab and then Tony's. That's Tony s no apostrophe Book.com. So grab his book there. And then third is a little bit longer, but it's, uh, gab talks, so gab a L. S dot groove pages.com/subject-lines and make sure that's all lowercase, especially the subject dash line. So it's gab talks dot groove pages.com/subject hyphen lines. Thank you. My goodness. I'm going to go grab every one of those myself.

Tony Stark Policci:
I feel bad for anybody on the podcast trying to get that last URL. It was it was like, that's one of the people. I've got three folks that we partner with and we do things together, kind of brainstorm and do stuff together. She used my Groove Funnels page to put that up, but it should have had a this was months ago. She must have been busy because there's no pretty link and everything else. So, you know, there.

Brian Kelly:
You have it right.

Tony Stark Policci:
Big massive link.

Brian Kelly:
You know what though? If I think what people will value that enough, they'll play it back over and over and over till they write it down and find it. And if they don't, if you have any issues, just reach out to us. Go to TheMindBodyBusinessShow.com and reach out to us. We'll get that to you as well for sure. And there is one more prize for everyone that is here watching us live. Thanks for staying on to the end. Oh, by the way, you don't want to go after this because we're not done yet. Tony doesn't know this yet, but I end every show with a very, very profound question. And here's the deal. I started doing this kind of randomly. I've been doing this show for nearly five years now. I love what I get to do. I truly do, Tony. It's because of people like you. Be honest. It's it's so awesome. But what I like to do is ask this one question because I started asking it kind of on occasion and it started hitting me harder and harder, like, whoa, these answers are profound and unbelievable in some cases. And so I decided that I close every single show out with this one question and a hint to all show producers show people that have a show podcast is if you want to employ this very strategy, you have my permission to do that. But what I'm doing with this, Tony, with your permission, when we're done with this and we go down the road a little bit, is I'm making a collaborative book that will be titled The title will be The Question that I'm About to Ask You. And then I'll put the answers given by each of the respective guests in there. It's that powerful. It's phenomenal.

Tony Stark Policci:
And so I intentionally did not watch any of your recorded shows because I didn't want I didn't want to know what the question was like. I'm not kidding. I was like.

Brian Kelly:
I love it.

Tony Stark Policci:
Curiosity was killing me. I'm like, just wait.

Brian Kelly:
Well, good. I'm glad that that curiosity is no any greater now than it was then, no less with the build up. Yes. All right. So but real quick, before we jump into that question, I did promise everyone who stayed with us live they could win a five night stay at a five star luxury resort compliments of Reach Your Peak. And I'm going to put that up on the screen. And again, just write this down. Don't go to it yet because I'm telling you, you do not want to take your focus away. When I ask Tony the question, and more importantly, when he answers the question. So write it down quickly. Visit it after the show. After we sign off, we will still be monitoring it and someone will win this incredible prize. So to get this prize. Drum roll, please. I'm putting up on the screen. You must be watching live. And that is go to report. I am forward slash vacation. All lowercase. Write it down. That's the URL report. I am forward slash vacation enter to win once the show concludes. Write it down. I'll say the third time, write it down and then and enter wants to show concludes. And if you're watching this or listening to this after the fact, be sure once again to register. So you know when we go live again and then you as a live watcher of the show can also enter to win on a subsequent show that you go to TheMindBody BusinessShow.com just go to that website, scroll down a little bit. You'll see buttons everywhere that say where to watch, where and how to watch. Click that button and look. We give you a hotel discount card just for entering and it's bona fide. I've used it myself, so go ahead, do that. You get a free gift. We don't spam or hit you up with deals, none of that. We're just let you know the next live show goes all right with that? Oh, my goodness. Let's see what we got here. Oh, my goodness. Thank you so much. We got people putting in URLs for us. Awesome. So, yes, here are a couple additional little tidbits before we ask this question, Tony. And the good news is on this question is that there is no such thing. As a wrong answer. Yes, it is not a test. It is not a quiz. There is no such. In fact, the exact opposite is the case. The only correct answer. Is yours. And the cool thing is it could take you a microsecond or it could take you several seconds to come up with an answer. Even that is perfect because again, it is your answer. It's unique to you. That's the beautiful part about this question. It is so powerful and profound. And I know that the curiosity can't be any higher at this moment. So with that, are you ready?

Tony Stark Policci:
I'm ready. Let's do it.

Brian Kelly:
Of course you are. All right, here we go. Tony Stark Police. How do you define success?

Tony Stark Policci:
Mm. Success for me is defined by the way that the people who are the most important in my life look at me and speak to me. Success for me is defined by. The way people who, I don't know speak to others about me. Success for me is knowing that. I. Gave it my all. I strove to be the best that I could be in a given situation in my life. Now, as I as I let this idea percolate, this question percolate in my head. I'm thinking about, you know, at the at the end of my life, if my life were to end tonight and I asked myself, was I successful? I would think about the things that I hadn't achieved, but I would look at the things. That people would be saying about me after I was gone and I would like them to be good. So. Uh, success for me is. Going after the goals that I set for myself and accomplishing them. But in the process of doing that. Making the things that matter most matter most. I have. And I'll say this. When I left my brother's company, it was a decision that made a dramatic difference for me financially because I walked away from something, an empire that we built. But the empire that I created by being there for my kids and raising my boys and not missing a single important event in their life. And many of the events in my Stepsons lives, you know, I have a tight relationship with all four of those boys today, and I would not trade that for the world. I've worked for guys who don't even talk to their kids and they have more zeros in their bank accounts than you can count. But none of that will buy that relationship. So. To sum it up, success for me is when. The people look at me with love and admiration and there's a sense that I matter and I made a difference in their life. That, to me, is success. I want to know that my life mattered, that I made a difference, that the world is a better place because of my being here. That I left it better than I found it.

Brian Kelly:
Uh uh uh. Can't get much better than that. Ladies and gentlemen. Tony Stark Pagliacci. An amazing man. And I will tell you, you have mattered to me. You have made a difference in my life in profound ways. By example. I know you're not perfect, but who am I? I am not perfect either. I'm nowhere near it. And that's the beautiful thing, is that you profess that you know that you're not. But you always are striving to improve. And that's all we can do. You know, no one of us will ever be perfect. All we can do is continue to strive for perfection. We'll never achieve it. Only one human on this planet or that ever walked this planet ever did achieve that. So. But it's beautiful what you just said that was you know, here's the beautiful thing, Tony. I have asked that question. I don't know how many times now. I mean, many. I've been doing this for almost five years. And no two answers have to date. And I keep waiting for that one day. But no two answers have even been close to the same. Wow. It's unbelievable. Here's the other great thing. Oh, this is oh, this is like cherry on top. Is that not one person that I have done that? I've asked that question over all these years. Not a single one. Their their focus, not one of them had the focus of money as defining success. For them, it was always about impact to other's lives or serving other people or helping. It's just you run the gamut. But there's some that mention money, but only in the realm. That money helps to give them additional freedom to help and serve more people. Yeah, it's not the focus of what they define success as, and it's so uplifting and and energizing to me to know there's such great human beings out there and they all to a person were that I've interviewed are entrepreneurs and business people where so many of the perception is, oh, you're just a rich, you know Hotty toddy. Hotty toddy guy and you don't give a crap about anybody else but yourself.

Brian Kelly:
But I'm telling you, there could be nothing further than the truth. Are there bad apples? Yes, for. Sure. Predominantly, greatly. Way overpowering the few number of bad apples. The percentage of great people is way higher. And thank God for that. Thank God for you, Tony. My God, I appreciate you. Thank you for spending your time with us here tonight. Thank you, Brian. You know, now that I've got you see, this is the beautiful thing about being a host of a show. I get to know you at a deeper level just by asking these questions. And I like what I've learned about you more than even what I knew about you before. We talked once a long time ago, and I already said, I like this guy. This guy is you know, he's he's legit. He's a authentic dude. And I'm more about authenticity rather than accolades and money made and all that stuff. Well, that can play into it, but it's usually what's the person like? You are one of those rare individuals that comes way up high on my ladder as far as just what you stand for, your values and how you act as a family man, how you act here on the show, how you're authentic, you're honest, the whole package. So I appreciate you for being that example that others might be afraid to show because they're worried about what people will think. You're just yourself. You wear it on your sleeve and because of that, it has a great impression on me personally in a profound and positive way. So thank you for that.

Tony Stark Policci:
Thank you. And I just want to say to anybody else that's out there, like I, I was a piece of garbage in my life. Okay? So it's I have come through an awful lot. I have no delusions about, my goodness, you know, whatever whatever level of honesty and integrity that I develop and I strive for on a daily basis now, you know, came through a lot of suffering, a lot of mistakes and a lot of errors. So I have this I work with men in a lot of areas and I talk about changing your stripes. You can change your stripes. Yes. Okay. So if you are insecure, if you're doing bad stuff, if you're caught up in some kind of destructive, evil, negative behavior, it doesn't have to be like that. You can change and God can change you. So, you know, I don't I don't want to stand here, pretend like I was some perfect person. I've had a long list of terrible stuff in my life, but I've made amends, I've corrected, and I continue to strive, you know, to live a life of integrity and. Thank God for that. You know, I don't know why I had so much grace, but yeah, and I'm continuing to work at it.

Brian Kelly:
So how many did God choose that were imperfect? Just everybody. Just all of us. So, I mean, you know, some people say, who am I to be chosen by God? It's like you are the perfect person because you're no different than anybody else. We all are imperfect and there's nothing wrong with that. You know, it's just that's the way we were designed. And the beautiful thing is we were designed to also have the ability to change and improve. And. Oh yeah, just so tofunmi I hope I get that right. He says this is deep success based on perception of love and affection with dynamic difference made to the lives of others. This is so touching, Tony. So you've had an impact on him as well. Amazing young man, I believe, from Nigeria. I talked to him just a couple nights ago. Uh, astounding young entrepreneur who's really going to make a difference in this world as well. Tony, I appreciate you, brother. We're going to call it a show. Unfortunately, I hate to do it, but you know, out of respect not only to yourself, but everyone who's been watching and listening, um, my God, on behalf of the amazing Mr. Tony Stark Policci, I am your host of The Mind Body Business Show, Brian Kelly. And until next time, my goodness, please, people do two things. I say this to sign off nearly every show. Number one, please continue to go out and crush it and serve others. And number two, before I lose, my voice is above all, most importantly, everyone, please be blessed. That's it for us. Take care. Have a wonderful rest of your evening. Goodbye for now. Thank you for tuning in to The Mind Body Business Show Podcast. At www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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Tony Stark Policci

Tony Stark Policci got his start in direct response marketing and advertising in 1994 as co-founder and former VP of Piranha Marketing, Inc. In 2002, he founded Absolutely Brilliant Concepts Inc., which has generated $500MM+ for many of the world’s leading companies, thought leaders, and entrepreneurs. He is a bestselling author, and his work has been published in many trade magazines and publications, including USA Today, The Wall Street Journal, and Entrepreneur Magazine. His “ Wise Guys Copywriting Handbook” is an Amazon international bestseller and was voted #9 of the best 100 copywriting books ever written by Book Authority.

Connect with Tony:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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