Special Guest Expert - Tracy Brinkmann

Special Guest Expert - Tracy Brinkmann: Video automatically transcribed by Sonix

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Announcer:
So here's the big question, how are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, we're dedicated, determined, and driven. How do we finally break through and win? That is the question. And this podcast will give you the answer. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to the MIND BODY BUSINESS Show. I say this every week and I mean it, we have another phenomenal show lined up for you tonight. I cannot wait to bring on this young man. He is crushing it in the business field, in podcasting and digital learning and courses. I mean, this guy is someone you want to literally sit down right now and get out your note paper and get ready your notepad, get a pen and be ready to take notes because you don't want to miss one golden nugget of this very experienced veteran of entrepreneurship. And it's going to be fun. The MIND BODY BUSINESS Show. What is that all about? That is about the three pillars of success. And that came about as a result of my studying only successful people in over the past decade or so. And what I began seeing were patterns of only- these are just successful people. I'm trying to like, why are these people so successful and why am I struggling? And I wanted to find out deep curiosity. I just noticed all these patterns, these three patterns just kept bubbling up to the top, first being mind. And that is they all have a very powerful and most importantly, flexible, mindset. And because of that, that's the foundation of all success I have learned since studying these wonderful, amazing individuals. We're talking about personal mentors of mine. We're talking about authors that either I know personally or those that I've never met and they're no longer with us. They're successful people across the board that I've studied that had these traits. And then body. They all take care of their body. They they eat and drink and nourishing food and drink. And they also exercise on a regular basis. It doesn't mean they go to the gym five, six, seven days a week. Some do, but it doesn't mean you have to in order to achieve success. It just means doing it on a routine basis, continually doing it. And then there's business. Wow. That's a multi, multifaceted whole category where that includes things like marketing, sales, team building, systematizing, leadership. I could go on for quite some time. The really cool thing is the guest you are about to meet, Tracy Brinkman, is an absolute expert when it comes in the area of business. He an actual business and success coach and you don't coach something unless you know it, and he knows it, so I cannot wait to bring him on. And another wonderful trait of highly successful people is to a person I found they were all very avid and voracious readers. And with that, I'd like to segway really quickly over to a segment I affectionately call Bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks brought to you by ReachYourPeakLibrary.com.

Brian Kelly:
Yes, ReachYourPeakLibrary.com. There you see it off to the side. And real quick, just a quick note. Whatever you're doing right now, get a piece of paper and a pen, or open up a notepad on your PC and whatever that equivalent is on a Mac, whatever it is for note taking. Instead of, clicking away and going and looking or perusing on other things on your browser. Stay with us. You're going to get a lot of resources during this show, like ReachYourPeakLibrary.com as one example. Write that down and then visit it later, after the show is over, because I'd really hate for you to miss one golden nugget that Mr. Brinkman is bringing to us tonight. And he's coming on right after this. So real quick, they'll REACH YOUR PEAK, ReachYourPeakLibrary.com. What is that? It is a website I put together. I had my team put this together with you in mind and you might go, Yeah, sure, Brian. I kid you not. I didn't do this for me. I have already read every book in this library and what I wanted to do was share these books with you. Now, these are only the books that had profound effect on me either personally or in business, mostly business. And only those that had a profound effect on your impact are included in this list. What does that mean? Not every book is in here that I've ever read, of course. So now if you're looking for that next great read, at least you can rest assured that one other successful person has vetted every book in here. And the odds of you not wasting your time reading a book that you're unsure of are greatly diminished. So reach a big library that is here. That's literally my gift to all entrepreneurs, anyone looking to become an entrepreneur, period. And so I hope you enjoy that. Speaking of enjoying, it's time to bring on our wonderful guest expert. Here we go...

Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen, that's him, the one, the only Tracy Brinkman. How are you doing, my buddy?

Tracy Brinkman:
Good. Brian, how about, how are you doing?

Brian Kelly:
Oh, my goodness. I'm doing great. Now, Tracy had me on his podcast, and it's an amazing podcast that we're going to talk about. The Driven-. He's a dark horse, entrepreneurs. It's amazing. And I probably missed the name up. DRIVEN DARK HORSE ENTREPRENEUR is kind of his thing. I love Dark Horse Entrepreneur. It's such a great, catchy phrase. Before I formally introduced this amazing gentleman. Real quick, for those of you that stay to the end of the show, all the way to end watching it live, you will get a chance to win a five night stay at a five star luxury resort. All compliments of our wonderful sponsors. You see them up there? On the right-hand corner of your screen, if you're watching, and that is THE BIG INSIDER SECRETS, you can locate them at TheBigInsiderSecrets.com. Stay with us to the end and you can win a five night stay. So be sure to do that. Now, to introduce this amazing gentleman formally, give him the respect that he deserves, from hitting the rock bottom of drugs, divorce, bankruptcy, and even the death of an 18 month old daughter. My God. To running, the planning and marketing, of some of corporate America's finest companies, to his own company, helping small business owners to be seen. And, now, his own podcast, focused on driven dark horse entrepreneurs. Tracy Brinkman. This man right here, is also a business and success coach that realizes life isn't fair and participation awards do not feed your family, or your drive to succeed. I love that! This driven dark horse entrepreneur here is looking to share all that he has learned and is still learning about starting, restarting, kick-starting, and stepping up your entrepreneurial game, all while not ignoring that amazing tool between your ears. ooh, I love it. Powerful, powerful. Ladies and gentlemen, once again, Tracy Brinkman is now officially in the house. Yes.

Tracy Brinkman:
Thanks.

Brian Kelly:
How are you doing this evening, my buddy?

Tracy Brinkman:
Good man. How about you?

Brian Kelly:
Oh, I am living the dream right now because I have Mr. Tracy Brinkman on my show right here, right now.

Tracy Brinkman:
You humble me.

Brian Kelly:
The dark horse entrepreneur himself is on this show. And it's an exciting time. Exciting time. Yes. Toyia Glenn. Already they're coming in. How are you doing today? It's very nice to see you. I was on a show of mine some time ago as a panelist. She was phenomenal. So great to see you, Toya.

Tracy Brinkman:
Hey, how are you doing!

Yes, yes. Yes. So, Tracy, one of the things I love to do is the bio speaks volumes of of all my guests, you included. And I love it. It gives us a kind of a glimpse into your your accomplishments, your experience, your background, your trials, in some case. My gosh, you went through some horrible ones there. What I like to do is dig a little deeper and kind of go into that big, beautiful brain of yours, of yours and and really find out- it's beautiful. It's it's beautiful and it's powerful. Want to find out, what is it that really sets you apart, that gets you that level of success that so many others are striving to achieve? That's the whole purpose of the show. It's for entrepreneurs. And they get to listen to people like you and just say, all I have to do is copy. All I have this model, what Tracy does. And, you know, it's going to take work. But if at least if I have a recipe that's proven right, I'll just follow it. So for you, Tracy, when you get up in the morning knowing that being an entrepreneur is not just a cakewalk, that so many people think that there are challenges that are in front of us every, single day. What is it that's going on in your mind when you get up and the days ahead of you, and you're feeling that drive to go forward, and crush it yet again? What is it for you?

Tracy Brinkman:
What is it? It's I think when I get up, really, it's all about what is it I want to get done today. Right. One of the things I like to do right in the beginning of the week is figure out one of the one, two, and usually maximum of three things. I need to get accomplished. Well, not need, and I want to get accomplished during the course of that week. And that way when I reflect back on Friday, because back on Fridays, is usually when I go back and say, Okay, how did I do this week? And if I got those one, two, or three things done, I'm like, I'm the man, right? You know? And if not, then it's right. Then it's, you know, you reflect a little deeper and you think, OK, what where did I stumble, bumbles, fall, trip, faceplant, whatever happened. And, you it- cause really it's not failure at that point and it's more feedback. Right. You tried something or you didn't try something. Well, if you tried it and it didn't work, well, why didn't it work? And then you start reviewing that and say, Okay, well, I know not to do A, B, or C, let me try D, E, F, and then if you didn't try it, what- you know, did you overestimate what something you could get done? You know. And so it really is all about figuring out the big rocks you want to get done during the course of the week and then at the end of the week re-reflecting. And then if you can break those down, I think, into the daily action steps and you're like, okay, Monday, I got to get this done. Tuesday I got to do that. Now, if you get ahead of the game, rock on. If you start falling behind, then you're getting that feedback a little bit faster.

Brian Kelly:
And see, I love I love how you framed that, where, you know, where are the where am I stumbling? Where are the things not going right? And you said that's not necessarily failure. It's feedback. And I think this is key. And I want to really drive this home for everyone watching and listening out there on either on the podcast or live with us here on video. And that is that it's not failure, it's feedback. Willie Jolley, a really incredible author, said a setback is a setup for a comeback. I love that. I love that. That epitomizes the successful entrepreneur mindset and attitude, like you have, Tracy, just in different words than you just stated. And I love- I just really want this to set deep in everyone's mind that this is key. One of the main keys of success is, you know, people that aren't of entrepreneurial mindset yet they go through something, they fail. And it's catastrophic. Right? It's like it's either a one or it's a zero. There's no in between either failed or succeeded. And typically, most often they're going to hit failure because they're just starting. And entrepreneurship is not as easy as some would want you to think. And you're going to fail many, many times. And so just get OK with doing that and get up and get over it. So I appreciate you bringing that up. That was so powerful. And I, I had to give it a little a few moments just to sink in with everybody.

Tracy Brinkman:
Absolutely.

In the beginning, I talked about the importance of reading and for me personally, it became a godsend. I didn't start reading until, gosh, just over a decade ago. It was ridiculous. And then I became a voracious reader and like, wow, what a night. What was I missing? This is amazing. Would you consider yourself to also be an avid reader, Tracy?

Tracy Brinkman:
Huh? I don't know if the adjective is avid. I'm definitely a reader. I know shortly you mentioned during the bio the the loss of my daughter. And shortly, I mean, I threw myself into personal development world, self-improvement, and voracious is probably the adjective I'd use then. I think more of late I have shifted to Audible, right, to my tool of choice. So it's gone from reading to listening. I can multitask. So definitely still in the learning process. You can't see it behind me, but I have a couple of big, old bookcases full of the books that I did read. And absolutely, it's definitely a tool to flatten those learning curves to, you know, literally stand on the shoulders of giants, you know, to use another quote from people far smarter than I that you can learn a lot from a book and go, oh, my gosh, I'm glad I learned that now rather than, you know, again, tripping and falling on your face and then learning it.

Brian Kelly:
We are so alike in so many ways because I had a similar thought originally because I, the only reason I began reading, over a little over 10 years ago, was because of Audible. And so I call it reading, even though I'm listening. And so you get- I give you permission to call it reading, and you are an avid reader. OK.

Tracy Brinkman:
[Laugh] Absolutely.

Brian Kelly:
And it is weird. It is weird because you're not like doing- reading to me is looking at something and crossing this page with your eyes and scanning. But I came to grips and I said, I'm reading, come on, I'm putting the time in. We all absorb information in different ways, better in different ways as humans. Some do it visually, some do it through videos, through reading, some do through audible. And I just didn't know it. But Audible is the way to go. And I could not read very long without getting tired and irritated my eyes and all that good stuff. So thank God for audible. I love it.

Tracy Brinkman:
Right. And you probably you're probably maybe you're a little younger than I am, but you definitely remember, you know, books on tape, right. So. Oh yeah. All the big guys that we used to listen to write, you know, the Zig Zeigler's, the Jim Rohn's, you had the six tape cassette, or later on it was the CDs, and you were like, I'm listening to this one over and over again. Absolutely.

Brian Kelly:
Yeah, yeah, yeah. Definitely. So there are many- You've got a lot of experience, you've been around awhile in entrepreneur space and I'm sure by this point you have developed, you had to be to become successful some skill sets that were necessary for you to achieve the level of success you have today. If you were to pinpoint a couple, let's say three, three of the top skill sets that you currently have right now, you don't have to go back to the beginning, but what are the three skills that you currently possess, or even you could say one that you're currently trying to master still, but you use it as part of your success formula? What are those three skills that your your your go-to skill sets right now, so others can listen and go oh maybe I need to focus on those?

Tracy Brinkman:
Absolutely, I think the number one skill set is clarity, right, and everyone's going to go, oh, God. And what I mean when I say clarity is if you're going to be an entrepreneur, really, you're going to be serving people. And to serve someone, you got to know them. So you're going to have to get clear on the person that you're serving. And the problem that you're going to solve for them. Right. So it's not like, oh, hey, Mr. Businessman, can I come in here and help you? He's going to like, please. Right. But if you go in there and they are watching you and I saw that every time someone bought this, you never, ever offered him that. And I know from experience that five, six, seven, eight times out of ten, someone that buys this piece of cloth probably also needs to frame that for after they paint that cloth to hang it up and put it up on their wall. Right. And the businessman is going to go, oh, my gosh, why didn't I think of that? You know, so it's having that clarity of who it is you want to serve and the problem that you can solve for them. Then once you know that problem, it's just about creating that solution and presenting it to them.

Brian Kelly:
Love it. Got me writing notes.

Tracy Brinkman:
It's OK, I thought!

Yes, I bet you could. Yeah, and I would love it. The show. So this show is about Tracy Brinkman because I love to bring on highly successful entrepreneurs such as him, because I know what I am, the luckiest guy on the planet. I love what I get to do because I have learned so much from people like you. Tracy, I cannot tell you. And here's one key for everyone listening, though, it's great to learn things. It's awesome. It's great to read books. But if you don't do one thing after you've learned it, then. It's not really going to help you much, and that is just implement it, do it. You know, there are three phases. There's learn, there's do there's teach and at least hit the do you know, when you teach, you then learn it at a much deeper level and it will be ingrained in you forever. And you continue to learn and improve as well. But please, as you listen and take notes on what Tracy is telling you and helping you and advising you, be sure the next day to start taking action on all of these incredible tips that he's given for success. And given that, you mentor, I know that you are a business coach, a success coach. And what is your target market? What are the what's your you know, your ideal client in that area? Is it entrepreneur, solopreneur, is it large corporations, A little mix of all? Where is that going right now?

Tracy Brinkman:
You know, I've zeroed in more on the entrepreneurs. I'll even go so far as to, say, the solopreneur or the really small business partner. And a lot a lot more times I find myself more gravitating towards those online entrepreneurs. You know, those folks that are either trying to create something with the knowledge set that they've gained over their time in whatever business that they're in, or even some storefront partners, that are, you know, trying to step into-. A gentleman I was talking to last week, was like, hey, I want to sell apparel. And, you know, I was looking at his site and giving him some some tips on that because I spent many years in the apparel industry and, you know, so it's just, again, doing some back and forth. So really, it's those folks that are trying to step in or, you know, like I say in the podcast and used in the bio, you know, they're trying to start, restart, or kick start to level up their business, you know, so really those those solopreneurs and those those smaller businesses like that.

Brian Kelly:
And I love that that that tagline is awesome, [laugh]. It is phenomenal, and so. Here's one thing that is key in all business, and that is the ability to successfully market one's business. Would you agree with that?

Tracy Brinkman:
Absolutely.

Brian Kelly:
And it's interesting that I've been hearing this because of our recent pandemic, the closures, that a lot of companies are targeting their marketing and sales departments first, when it's time to thin out their employee base. And I just shake my head, wondering, what are you doing? You're cutting off your own lifeblood here. I don't I don't I don't get it. I don't understand that. And one of the things you have done, you've stepped out and far out in a great way to market your business in so many different ways. And one of those, is kind of how we met, was because you started up and you're now thriving with your own podcast. THE DARK HORSE ENTREPRENEUR is that the right title, by the way? [laugh]

Tracy Brinkman:
It is, THE DARK HORSE ENTREPRENEUR. Yes, sir.

Brian Kelly:
And I love it. And you're now getting some great guests on your show, or on your podcast. How is that working for you? Tell folks. Would you, would you, recommend that people, that are looking to take their business to the next level, that they also start up a podcast of their own?

Tracy Brinkman:
You know, I would and really I definitely would and I would say whatever medium works for them. So for some folks, just to be able to talk is challenging. Right. I say forget about that going and give it a shot anyway. But certainly, if that is a real challenge for you, maybe you need to move to something more written, like a blog or whatever, just to get warmed up. If you don't have a problem being in front of a camera, like obviously you don't, Brian. And obviously I don't. I'm sitting here, too, as well. And, you know, you could do a video version, but absolutely, I think a podcast, especially nowadays with with everybody being home more with the current environment, you know, using the the amazing iPhone that are at our disposal, and all the devices that we had keep in our pocket, people can take you, take them with you or take you with them just about anywhere, whether they're out on the run, they're doing the work out, they're doing the dishes, walking the dog. I mean, it's really kind of an intimate experience, if you think about it, because it's just you and them for the most part. As far as they're concerned, you're in their ears. You could be whispering or you could be shouting from the, you know, the rooftops, whatever message you have. And it may be not the immediate message of what it is you're trying to share. So, for instance, you may- here's a great example, there was a lady who I showed up on her podcast and her podcast is about living through trauma. Right. You know, surviving whatever trauma you've got. And I was trying to figure out how she's going to monetize this. Right. And she has this amazing talent as an artist. So what she does after the end of the podcast is she reaches back out to you and says, hey, I would like to express your experience through art. And if you're interested, you know, here's what I'm thinking as a as a piece of art that may fit what I heard you tell me on Dream- Your interview, and then she can emotion into a piece of art, which, of course she would purchase, and I'm like, oh, that's brilliant. You know, there's an artist when they call them starving artists, not this guy. Vera is rocking it. So, I mean, to loop back around to answer your question, I think a podcast is a is a great medium. It's very intimate. It's I'll say it's easy. Obviously, it's not super easy. You know, there is a few steps involved. And I think if anyone is going to step into that arena, consistency is going to be the key. Right. If you if you're going to show up and tell him "I'm going to be here Monday morning every two weeks", then you be there Monday morning every two weeks. I mean, like anything else in business, right?

Brian Kelly:
Yeah. And I'm so glad you said that. There was there's a prominent entrepreneurs names. Lewis Howes is a former professional football player that got injured and has really crushed it. And he's he's been interviewed by the the biggest of the bigs on on entrepreneurial stages and vice versa. And he was being interviewed and he was asked that question about podcasting. And he said the interviewer asked him, said if you were to tell somebody, advise them on- they wanted to start a podcast. You know, they said, I want to start a podcast. He asked them, what would you tell them? And he thought for a moment he got kind of serious. And he said, well, what I would say is if if you don't plan on number one being consistent, like you just said. And number two and you know, that's like like once a week to do your podcast, you commit to that. And number two, that you make that commitment for a full two years, then I recommend you don't even start. Yeah. And I was sitting this is a recorded video I'm watching and I almost applauded in my seat. Like, it is so true that it takes time. There is no instant gratification when it comes to building a business, as far as like, hey, I'm going to build it, I'm going to be wildly successful in six months and I can just go on to the beach and chill. It doesn't work that way, ladies and gentlemen. And so I was so pleasantly surprised to hear someone just tell the truth like that. What are your thoughts on that, taking a couple of years to build up an audience, and doing everything that it takes to get a podcast going?

Tracy Brinkman:
It it's definitely it's certainly a long term play. I think really any good business is a long term play, right? I mean, yeah, we've all heard the magic, you know, rub the lamp and the genie pops out, and there's money falling from the sky, types of stories. But usually when you read and do a little research, those people that are the instant success. Yeah, they failed 87 times before that. So really [laugh], they've been already doing the work that taught them all the lessons so that when they tried it one more time, they already had all the learning. So they were able to hit that one right on the head and everything happened. Oh, and by the way, all those other failures? Yeah, they were building their list with that, you know, getting to know people. So again, it's still a long term play. I think anyone that steps into the podcast arena, the business arena, entrepreneurial arena and things. But you're saying, hey, I'm going to be chill on the beach in three months. I don't think so. Unless you already saved the money and bought the tickets for that vacation. It's not going to be happening. You may get lucky. And don't get me wrong, it does happen. But really, it's about getting in. And like I was saying early, knowing your audience or learning them right? If you- may step into the arena and I've seen this lots of times where someone says, I'm going to go serve these people right over here. And as they start going down that path, they're like, oh, I really don't like those people over there. I like these people. Right. Just a little bit to the right, you're a little bit to the left of them. You're like, oh, Okay, well, then let's go serve them. And they get and coming back and solving that problem. And then while they're there, they'll even find an even smaller niche, you know, the tribe inside that subset of people and say, oh, these are the people I really like. Right. They're just me. And you were like this, right? We're just clicking. And so when you find that person or group of people right, it's going to light you up when you get up in the morning. The question you asked earlier, you get up in the morning, you can be like, oh, my God, how can I go serve those people? And they'll be happy to tell you how. Right.

Brian Kelly:
And that's often you're hitting on something that is so important and that is that, you know, be discerning as a business owner and who you choose to work with. Remember, you get the choice and it is not just OK, but it's your responsibility to fire clients that are not in alignment with your values or their, you know, you find these things out and you learn over time how to filter people up front and determine whether or not you wish to do business with them, either short or long term, because either in either case, if they're a pain in the rear, then they become basically a cancer to your business. And I don't mean that in a horrible death way. It's just it- it pulls down. It takes your energy. It takes your time. It takes your team's time. And it's just as important of of getting a great new hire. It's also just as important to get a great new client. What do you think about that, Tracey, do you agree with that?

Tracy Brinkman:
It's funny you mentioned this because I was just putting notes down for an episode that's dropping tomorrow morning on my podcast, all about Pareto's principle. Right. Which we all know is the 80-20 rule or we all know. I know. You know, but it's the whole principle of 20 percent of the results or 80 percent of the results are coming for 20 percent of the input. Right. It's all about proving the disparity between input and output. When you apply that to business like you're mentioning, be discerning who you work with 20 percent of your revenue or 80 percent of your revenue excuse me, is going to come from 20 percent of your customers. So really and I'll be I'll share this in advance. I'm happy to. It's coming out on tomorrow's podcast. This is awesome. You should fire 80 percent of your customers now. Well, we've stopped trace you. I can't fire 80 percent my customers. Well, yeah, you should, because those 80 percent of those customers that are only responsible for 20 percent or 20 percent of your business, they're taking up 80 percent of your time, 80 percent of your resources, 80. They're the ones calling your tech line, your customer service line and just sucking your your system dry. Right. And so now if you fire the quote unquote fire or slowly exit, you know, those customers, now you can take that 80 percent of those resources and really focus on those 20 percent of those customers that are currently 80 percent of your business. Really fine tune them, hone your message to them, your ability to serve them. Oh, my gosh. Once you start focusing your resources on that channel, you'll find new ways to be of service to them. And they'll be like you say, you'll be. You'll be. I look over here because you're over here on screen, sorry. You'll be listening. You'll be- you'll have the bandwidth to listen to your market better and go, oh, I have a solution for that. Right. And they're now the same 20 percent are now be spending more money with you. And then that also helps you identify inside that 20 percent who's your real ideal client. And then as you're I mean, don't get me wrong, don't stop filling the funnel. Right? You got to keep putting people in the top of the funnel to come down and be a part of your sphere of influence. But now you're going to be refining that funnel to be like this, to really, really narrow down like this and say, now, I'm not letting 100 hundred people come through here. I'm letting ten. But those ten, they're going to be here for two, three, four years. And you're going to increase your wallet share with those clients as well.

And MUSIC THERAPY a.k.a Jason Nast, I believe, says 80 percent of success is showing up, but you got to take action. That is the rest of the 20 percent that most people are missing. So true and consistency is the key to success coming in on earlier as we were going, Jason, Oh might be Jason Anderson, which Jason are you? Tell me which Jason you are. I don't know Jason on MUSIC THERAPY yet. We'll find out who the mystery, Jason, is. This will be fun. All right. And look what Tracy just outlined. You know, like he was saying, you know, you might be going, oh, my gosh, you've got to be kidding me. You're telling me to get rid of. Yes, Jason Nast. You got to be telling me to get rid of 80 percent of my clientele! But he just explained why. And sometimes that can be tough. But the key is getting better at the skill set of filtering your clients on the front end. And that can take time. And that's okay. So, once you've got them and you notice that they're becoming kind of a pull and a drag on your business and they're taking more time than they should, then maybe it's time to say, you know what, let's do this one more month. But after that, I got to let you go. Whatever. You're [unknown].

Tracy Brinkman:
And I think in you know, in your arena of of, in your sphere of influence, you'll probably have people that they may resonate with, with them, with this person over here like, or Brian. Right. They say, you know what, you're probably better served working with this guy over here because he's got what you need were me. I'm I'm quite not giving you what you need. So let me do you a favor and and do this guy a favor at the same time. Right. So now they're not walking away upset. Right? They're walking away. Oh, Tracy still helped me, even though he wasn't able to give me everything I wanted from him.

Brian Kelly:
Exactly. That gosh. I mean, Golden Nugget after Golden Nugget. The thing is, think about go back to, Tracy. Have you ever been to one of those seminars, networking seminar, entrepreneur seminar, multilevel marketing seminar, whatever happens to be. And there's a lot of people around and it's like before the event, during breaks, lunch and dinner, and then after the event, are people do you ever see those little those people working out their business card like a business card ninja? I like to call them. They're like stars. Yeah. The more they can get out, the better. And I love how you're just talking about, you know, look, you're going to meet a lot of people in your life and very few of them will have this alignment with you, number one. And number two, have a pain that you can directly solve, a problem. And what Tracy just said is absolute pure gold. And that is if, you know, as you grow and as you get more connected, as you show up to more and more events, whether it's online or virtual or in person, which I like in person better, and you develop these relationships, you're going to be able to hand people off to you. I don't I can't help you, but I do know somebody who could. Would you like me to connect you with them? And I've done this same thing. You're talking about Tracy so many times, and I do it. I love it because I can't help them. So why would I, why would I try to still sell them? I've had that happen too many times on the other other end. And the cool thing is years later, sometimes out of the blue, they'll say, hey, man, I got something for you. And like, wow, cool. I didn't even I didn't do it for that. But I appreciate that. And it just works that way. It's amazing. Oh, darn it. Yes. Good evening from the Antelope Valley in California. Yes, consistency is a must along with flexibility. I'm constantly learning things every day. Don is a true leader and he's a person to follow. He's in my local area community and he's, I think, president of a local chamber of commerce here. He's just unbelievable in how he he's like the master connector of businesses and he's always helping the businesses out. He's he truly is passionate about what he does. Thanks, Donnis. He comes on often and I appreciate him. And I want to give him the love that's due here. My goodness. Crazy man. You're bringing it tonight. This is phenomenal. I didn't I didn't expect anything different, but I'm excited. So I talked. I mentioned at the onset that I found three patterns to success in studying successful people. Do you agree that there is at least some patterns or even one pattern that you can follow to become successful, a successful entrepreneur that others could benefit from?

I, I think the pattern I keep seeing is B for me, it's the the folks I have identified as well. I call this the the most successful. They're themselves, right? They're not trying. I'm not trying to be Brian. Brian, it's not trying to be me. We're not trying to be somebody else. We're just being us. And so that's I think that's probably part step one of the pattern. Step two is we're trying to honestly help now. Are we trying to make a few dollars in the process? Yeah, you know, I got to feed the kids. I got to pay for the house and the car and and what have you. It's just it's a barter system, right? I you give me some cash. I give you some advice and then but it's still you're still trying to bring that honest you know, there's an empathy there. And then I think after that it's being persistent. You know, I think if for one, let's talk about the starting entrepreneur. Right. You're going to have have to have so much persistence. It's not even funny because you're going to sit down today or maybe you did it yesterday or a month ago and you're going to write out your little plan. OK, Tracy gave me this great advice. I'm going to go find my tribe. I'm going to do this. Then I'm going to do that. And you're going to start taking the steps and you're going to find, oh, man, this is taken a lot longer than I thought it was going to. Right. Why aren't people just lining up at the door? Right. You know, I put out five messages. Why aren't they why aren't you coming back? You just got to keep keep at it. Keep on keeping on. I mean, any advertiser in the, you know, just in the industrial world, you know, in the the regular world, you were talking about the Coca-Cola and the McDonald's of the world. They're at a point now where they're just they're just keeping the message out there, right. They're- They've already established their brand and everyone wants to be like them. We can't afford to be like them. You've got to go after your little niche, and you've got to do it consistently until the person finally says, oh, hey, I'd like you to help me, please. I was talking to a lady, Dee Williams, and she focuses on people that want to start staffing agencies. Right. Amazing lady. Just brings the energy. You could just- it was coming off the screen as I was talking to her. Right. But the thing was, she she actually called this out. There was this she has this sphere of information and she puts out there. You know, she puts out all this great content, YouTube, Twitter, Facebook, all over the place for free. Right. And she puts up really good stuff. And she had this one lady says, you know, I've been following you for about four years now, and I think it's time for me to start my agency. And when she finally connected with her, she was ready to write a check right then. So the sales funnel was- it was nonexistent. She was just following the content. And when she was ready to buy, she raised her hand. She said, take my money, please. So, yeah, I think it's going to be that you're going to be you you're going to have to, you know, be you and then, you know, truly want to help folks and then be consistent about it.

That is this is this is entrepreneur is the Bible entrepreneur Bible right here. You're getting it from Tracy Brinkman is giving you the old and the New Testament version. This is phenomenal. Oh, my gosh. So much there that especially the part where you said it often takes longer than you expected. Well, I just started laughing because that just recently happened, happened to me. And you know this by now, right, Tracy? We know that the second we want to embark on something, we just know it's going to take longer than we think, but not this time. So recently.

Tracy Brinkman:
No. You know.

Brian Kelly:
I'm actually I came up with a solution of controlling this very show using string deck, this device, and it's buttons that I press on a console instead of clicking my mouse all over this browser like multiple times. And it's a solution that's not provided yet by the actual vendor of the studio I'm using. And so people went crazy. I want to. I want to. I was like, oh my gosh, I shouldn't have even said anything because it was it took me a full weekend, a 20 hour weekend to figure it out, test it, and make it work. Then I thought, to train on it, to create training, they go, can you just send me a video like one video? Oh, my God. I said, you know what? If I get enough people to say, yes, I'll do it, but I really have to work on a bigger project. So, if you don't, if I don't get enough. Well, a bunch. I got over a hundred comments on this one post in a group, and so there's an end to the story, and ended up. I thought it'll take me four days. I can do this in four days. It took me two days to put it together. I'll double that. That'll work. It took me two weeks. Two weeks. I finally got done just a couple of nights ago, and let it loose, and people are devouring it. But to your point, just stick with it. You know, it's going to take longer than you ever imagined. You're just going to hit things that you weren't you couldn't have even foreseen. I mean, I'm in the process of creating a massive training program that's taken me a year and a half. So I figured I'd tell you it took me four days. I- I've already been doing this for a year and a half. It still took me much longer than I ever thought it would possibly take. And so stick with it is the theme of what Tracy was talking about there just a moment ago. And I couldn't agree more. It is so important to stay the course, to be persistent. You said be authentic and be persistent. And those are two incredibly right between the eyes, perfect values that entrepreneurs, successful ones, need to embrace, and totally, like like Tracy does. You're like the one the most authentic people I've met. You just so laid back. Cool. You're just honest. You can just tell, there's no fluff about you. You're just you are you. And that's the beautiful thing about it. And I agree with you that there's a lot of people out there that are trying to be other people. You fake it till you make it like don't do that. It's work. Just work your butt off till you make it and be yourself right away through. And, you know, people are looking for that quick kill, instant gratification, while you may make one or two quick kills.

Tracy Brinkman:
And I want- I would love that, too.

Brian Kelly:
Yeah, but it doesn't work that way. It's not sustainable. It just doesn't work. Unless it's a really monstrous kill and you just don't want to do anything anymore. But a true entrepreneur loves to serve like crazy and a true entrepreneur. Even after Tracy makes two hundred million dollars, he's going to still want to serve people and he'll use that money and scale and grow business and help and serve more, as a true entrepreneur spirit, that I've seen time and time and time again. What would it be like, crazy, if you hit this glass ceiling in entrepreneurship and there was no father or better or more, you could improve. You hit it, you get to the apex. I know it doesn't exist, but let's just- for fun, what would it feel like if you knew you could go no farther up? To you- What would that what would go through your mind at that moment like? How would that feel?

Tracy Brinkman:
Oh, I think struggle is- I have a hard time imagining not being able to continue to lift up. Right. I've always been one from way back when I was a kid to continue to improve myself. I know there's no top, but after- So, yeah, I don't even know if I can answer that question because I can't imagine there being a ceiling. Right. It would almost feel frustrating to me. I'm probably I probably get that from my father, my father even. I mean, he was in the military for 23 years and he retired from that and was getting, you know, full pay and pension and medical didn't have to work a day in his life. And he was in his 40s and he went back to work. He couldn't sit around. And then he retired from that and still was active in the VFW and just building things. He could not sit down. So I can't imagine there being a ceiling. And if there was, I'd probably be trying to find the tools to build the drill, the drill to drill through it. Right. So I put a crack in the glass so I could get through it or maybe shine it up. So it looks like a mirror. So it looks like, oh, I need to go this way now. Right. I don't know.

Brian Kelly:
I love it. Yeah, I- you know, I first thought of that whole concept. I thought to myself. I would be depressed, I would be unhappy. I would not like that. There has to be some next step. And that's what I think the true lifeblood of an entrepreneur is is always looking for- So, you know, you have these victories along the way. You launch a product, you you crush it and you build it, you nurture it. You build a team around it. And then it's like, OK, what's next? What's next? Let's do something else. Let's do- let's do something next. Let me build a team around that, have a team run that, and let's- let me move on. I need to do more. I need to serve more people. Let's scale it up to the next level. And if there ever was that glass ceiling, I love it. I love it. I'm going to find the tool to break through it. That's awesome. Perfect. That's perfect. Hey, let's see. You have. THE DARK HORSE ENTREPRENEUR podcast. Now is that for other entrepreneurs? What kind of people do you have on the show? What's a name that just comes to mind that you would love to talk about real quick?

Tracy Brinkman:
I feel like- I just mentioned, I had Dee Williams, you've been on there. We had, um, um. David Meltzer, a big name. He started SP1 SPORTS MARKETING and, you know, made his money, lost his money, made his money, lost his money, and then made his money back. And now he's just giving, giving, giving. And we've had the SALES SAMAURI on. We've- Zak is going to be coming on later this month. So, yeah, just lots of great folks. And I think one of the cool things in this almost kind of comes back to that entrepreneur is there. Those are stepping in, or already are entrepreneurs, consider starting a podcast. If you're considering starting an interview-style podcast, I would highly recommend it because, for me, when I first started this and this was my second podcast, I've done one before. But in this endeavor, I started doing this interview style, and I was bringing on these people that were, you know, maybe at my level, maybe a little higher, maybe way higher. Right. In a case of like a David Meltzer, what's really cool is while you're chatting with them, you're getting free advice. These are people that are charging thousands of dollars to have an hour's consultation with them and you're getting it for free. And they're like thanking you for having them on the show. You're like, no, thank you, really. You know, I know, when Dee Williams came on, she started dropping bombs. We chatted for about two hours and I left almost all of it, you know, in the actual episode that I aired. And I think I only cut out the part before I did her intro. And there was a little bit after we said goodbye, we chatted for another 15 minutes. I'm sitting and thinking, how do I kind of work this into the episode? Because it was so much more great information, you know, so and you get these connections. And then if you're smart, you know, you asked them, hey, do you know anybody else you think would be a good fit? And they're like, oh, yeah, sure. You know, let me let me send Bob or Jill or Jane your way and now you're stepping up again. You're really getting great advice from people who've walked the walk and are traveling the path ahead of you, maybe miles ahead of you, maybe one day or one month ahead of you. And you just I'm sucking it all up, going, oh, yes, I'm going to take that tip and I'm going to start doing that tomorrow. And it has advanced my my launch of the podcast really fast. And I don't know if it's about name recognition or anything, but it's certainly taken all those little tips and going, all right, I got to do that. And then executing, like you were saying earlier, don't just write it down. Go take some action. Get up out of your bed and go, "I'm doing that today".

Brian Kelly:
Yeah. And if it's just taking out your phone and recording the first one, look, you want to have high quality and we'll get that. But if you are putting things off because oh, I haven't bought the right microphone or I don't have a powerful enough computer list and you're using those as crutches and excuses and you may never get started. So start practicing doing an interview-style with a friend. That's what I did. Jason Nast asked who was on, just a moment ago commenting. He's the sponsor of the show, by the way, TheBigInsiderSecrets.com. His company. And that's what I did. I guess that I had never- I hadn't done a live interview for a long time, a live TV, like interview, like we're doing right now, Tracy. So about a year and a half, when I first started this show, he was my first guest on that new show that I had going. And yeah, I had some technical issues, but he was a friend. And so it didn't matter. I mean, it was, Okay. You have to just get started, just get going.

Tracy Brinkman:
And I think again, in the case of the medium of podcasting, I think people are a lot more forgiving in that medium. Right. You know, obviously, you don't want to sound like this or but, you know, you certainly want to come off, you know, as good as you're as you're able to. But people are a lot more forgiving when it comes to that medium. And the medium is a lot more flexible than I think most people realize. There are a lot of free ways to get your- get your podcast started. There's a lot of platforms out there to give you something for free or a version of it for free. If you want it, like you were doing it, hey, I'm just going to pick up my phone. I'm going to start talking to someone on Facebook live. All right. Well, let's bring them on StreamYard's got a free version. You can- you could do that all for free. And then if you're worried about the audio quality, well, guess what? There's a program if you're on a PC called Audacity. Free. Right. Yet, now you're going to invest a little time, there's where you give up the free. And if you're on a Mac, oh, I say that word out loud? [laugh] You know, there is I think it's called GarageBand, which is very much the same thing. Again, it's free. You can go in there. There's about three or four tweaks that you'll do that will, you know, make it sound as good as possible. And you put it out there and people start resonating with you, and hear your message, and you're like, damn, that works. Here's a really cool thing. If you're watching the numbers on the shows that you do, be they Facebook lives or shows like this, or podcast shows you start figuring out someone really likes that particular message, and you'll start feeling a trend and you can maybe drop another version of that message in a in a later show to prove it. And then you'll watch the numbers go up again. You're like, oh, I'm on to something here. You know, I started seeing on this latest podcast, I was doing an interview episode and then I started adding in a solo episode and I thought for sure I'd get some traction with the the interview episode, you know, leveraging their audience to0, you know, come on and get my name out there. And of course, that works. But I started seeing the spikes happening on my solo episodes. I thought, well, wait a minute, people are resonating with this. And they weren't short. You know, they were like 30 minute episodes. So people were investing some time in this, probably at 82 percent listen rate. And I'm like, okay, let me try this. And I announced two weeks in advance, you know what? Starting September 27th, I'm going to do daily episodes Monday through Friday. They're going to be short. Fifteen minutes long. Not asking for a whole lot of your time, but I'm going to be dropping every day something actionable that you could put into play to improve your business, improve your relationships, or improve your mindset. And, to date, so far, those are being more like those. They're listening to every single one of those almost more than they're listening to the interviews. Who knew?

Brian Kelly:
Wow. Yeah. And that's one of the things with any type of advertising that you do, even with Facebook ads, or any paid ads, you think you have the one that's going to crush it, and you put three of them up against each other, and it was the crappiest one that you thought was the worst one that crushes it. It doesn't make sense. Yeah. And so it's important- just, you got to do what Tracy's talking about, test things split test them, figure out what works and what doesn't.

Tracy Brinkman:
And pay attention to what you are doing. Watch the numbers, that's business 101 as far as I'm concerned. And I came up into the planning arena in corporate America. Right. You're planning and marketing. You're watching all those numbers. What caused that over there? What caused that over there? And then you- you pull out, make some hypotheses, and you test it. Okay, that's good. Let's try this. Okay, that's good. Let's try that and just keep on rocking it.

Brian Kelly:
And to your point about interview style, it is even with I would say even with fewer listens or fewer engagements on it, it's so powerful from a connection standpoint, like you were saying earlier.

Tracy Brinkman:
Oh, absolutely.

With the people that if you, you know, employ a strategy to keep upping the game and getting greater and greater, what I call influencers, on your show, they, you know, every person you meet, like Tracy, I just met Tracy, what, a month or two ago. We did a podcast together on your podcast. You interviewed me. And Tracy knows people. I know people. So he knows people I don't know and vice versa. And he knows some incredible people. He just gave out some great resources. I've had Les brown on my show. The Les Brown. I mean, I'm still almost unbelievable. Yes, it was amazing. And he is the greatest guy. I- You know, people... I got to see him behind the curtain, so to speak. You know, before we start, we talked on the phone a couple of times prior to and he's a sweetheart. He's an amazing man. Seventy five years old, going strong. But, the key to the point of all this is I think everyone who has a business should start a show of some kind. I'm I'm a- I like the live show video format because I call live video the Genesis point of all marketing. In other words, you can't take a recorded audio and repurpose it into a live video. It's impossible. You can't do it right. And if you have a live video, you can repurpose it into everything else. I mean, it's just the beginning, the Genesis point. But even if you don't go video, go podcasts, do something because and you'll start growing. Like I said, start with a close friend. Jason Nast is such a dear friend of mine and he's so connected. And so I started getting guess because of him. And then those guest I would ask for referrals from and then it just kept compounding. And yes, it took two years to land. Mr. Les Brown. It was worth every week, every week of it. And as a result, so many great things come of this. Tracy, I know you can attest, you know, there's connections with people. Clients have come as a result of this directly. This show has become, for me, an incredible lead magnet for my business, which I never thought would. That wasn't the intent when I first started. It just did. So anyone out there thinking of doing this like Tracy is doing as well... I can't say it enough. I think you should jump in with both feet. Connect with Tracy, connect with myself, we'll help you out however we can. And this guy right here, he's a business coach. Come on now. Come on. He can help you. He can help you. So. Oh, my goodness, Tracy, we are near the end of this bad boy. I don't believe it.

Tracy Brinkman:
Nooo.

Brian Kelly:
[laugh] Oh, my gosh. That's just not right. Well, you know, I like to close this show with a single question that I've asked all of my past guest experts. And it's really, it's really been phenomenal. It's been surprising and a little bit shocking. The responses that I get. It's a powerful question. It can be a little bit personal.

Tracy Brinkman:
Okay.

Brian Kelly:
And it's just just blows my mind, the results it's brought in, and the types of responses. But real quick, right before we do that, I did promise everyone that if they stuck with us live to the end, they would have a chance at winning a five-night stay at a five star, a luxury resort, compliments of THE BIG INSIDER SECRETS way up there. And here's the thing. Before I told you to take out notes and don't be distracted. Oh, now, Tracy and I give you our express permission to take out that that device known as your smartphone and pull up your text messaging app. Why? Because that is how you enter. Here we go. Put it up on the screen. What you want to do is instead of typing in the name of that person, you're going to text instead. They're type in this phone number and that is 314-665-1767. So that's where you type in the name 314-665-1767. And then where you go to type in that message, you know, usually toward the bottom where you would put your emojis and all those good things, no emojis. Just type in the words PEAK, That's a dash or hyphen if you prefer, VACATION. So it's PEAK-VACATION and hit the send button and then watch your phone for follow up messages. There will be some directions for you to follow. To be officially entered, costs you nothing, zero, zilch. Follow the steps and you will be entered to win a random drawing and you'll be one of those lucky people to win a five-night stay at a five star luxury resort. Once again, by TheBigInsiderSecrets.com, Jason Nast and his wonderful team have given us this beautiful prize to give away each and every week, and we are blessed. Thank you so much, Jason. And THE BIG INSIDER SECRETS for that. Now back to the man of the hour, Tracy Brinkman. So this question that I love to ask, these incredible entrepreneurs I put on my show. You know, here's the thing, Tracy, when I ask the question, there is no such thing as a wrong answer. OK, it doesn't exist. In fact, it's just the opposite. That is the only correct answer is yours. That's the personal part of it, that's it, it's unique to you, and so it's not getting into your personal life, it's just unique to you. What is- what do you think of this? The answer to this question? And some have it like this [snap], some take a few moments. Either way, it's perfect for you because it's your answer. It's authentic and unique to you. So with all that wonderful hype and hoopla, are you ready?

Tracy Brinkman:
Let's go.

Brian Kelly:
[Laugh] Fantastic. Here we go, Tracy Brinkman. How do you define success?

Tracy Brinkman:
I like this question, I for me, success is having the people around me that I love, right, and being able to give them what they want and it's not always money based, right. A lot of times, it's just, they just want to spend time with you. Right. So, having that ability to spend the time, in my case, it's my wife and my three beautiful girls. Right. One of which, had just got married, amen. So that was I mean, being able to spend time with them whenever I'm able to and give them the things and to get up in the morning and to know I'm doing what drives me. Right. And that could be helping an entrepreneur, getting on the phone, you know, texting with them or just checking up and helping myself write it elevating myself to the next level. That is success. I think for me, being unsuccessful would be just the opposite, you know, getting out of this, you know. So, yeah, it would be being able to give those that I care about what it is they want, from me. Right. And being able to fill my own cup, you know, so that I can then, turn, fill their cup and then again hand out to others what it is I've learned to help them be able to, you know, be the success as they define it.Having people around you.

Brian Kelly:
That you love, and love you back, and helping other people. That is Tracy Brinkman at his core. You heard it right here, on the MIND BODY BUSINESS Show, this is an amazing man. He has a gift to give away as well. We want to give this a little bit of time. So, Tracy, if you wouldn't mind, I'm going to bring up the website that reflects the gift you have in mind. And you can walk folks through that. And I'll put up the link as you go through. But...

Tracy Brinkman:
Absolutely.

Brian Kelly:
Go ahead and take it away, my buddy.

Tracy Brinkman:
So what we have here is we call this a free reputation report, just as it says on the screen there. You can drop in your name and your phone number and this can be the phone number for your business, and then click on that little button, says, get my score. I don't need a credit card. I don't need any other information. And what it's going to do is going to go out there and search all across the web for reviews, all the links, everything that you could say Google is looking for, for your business. And it's going to put it together into a scorecard for you and literally give you a rating, you know, kind of a school class based scorecard, ranked A to F, and then it's going to break down and detail what is driving that score, looking at, maybe your reviews, looking at whether you have video, doing a quick analysis of your web site. So it's going to give you this one stop shop kind of review of, oh my gosh, here are things that are going great. Here are things are not going so great. And then, you know, there are some opportunities you can click on help me with this, and we'll you know, you got that- will click on that button that will reach out to me and I will reach back out to you to help you with any or all of those opportunities.

Brian Kelly:
Fantastic. And for those of you watching, if you want to listen to a phenomenal podcast with incredible guests, I highly implore you also go over to DarkHorseSchooling.com, DarkHorseSchooling.com, and you'll see that on the screen as well. And definitely go there and subscribe, subscribe on iTunes, go to iTunes or Apple podcasts, and be sure to subscribe. Also, give him a five star, whatever five star rating you think he's worthy of, that fits, any five star rating will do. And and also a quick review. After you've listened to one of his episodes, you'll be- you'll be driven to give him a great review, support him, help him get the word spread out even farther and faster than he is today because you can tell this is a genuine, authentic man who wants to help people and why not help him to help more people? I think that's a beautiful thing and I want him to absolutely crush it, beyond that he has today, he's very successful already. The more successful a successful entrepreneur has, that is like Tracey, then the more people they can help and serve. And you can tell that's what he is all about. So go ahead and also go over to DarkHorseSchooling.com, and jump on his podcast. Listen to him, subscribe. Whatever five star rating you choose would be perfect, and then write a nice review. Yes, I repeat that on purpose because he's worth it. It's phenomenal. So go ahead, do that. Any last parting words for our amazing, amazing folks out here, Tracy? Before I do that, is there one place you'd like people to go to connect with you over those two websites we just visited?

Tracy Brinkman:
DarkHorseSchooling.com is the best place over there like you were saying. And check out the podcast up on the upper right-hand corner. You'll see all the socials. Those will link you to all the different places out there. I'm happy to connect with folks on any of them. Feel free to reach out. Tweet, Facebook, Insta. You know, I reply. No bots allowed.

Brian Kelly:
Love it. And to close the show out. I like to give my guests expert one last hurrah. Tracy, if you were to give one piece of advice to someone who was thinking about going down this path of entrepreneurship, just one piece of advice that you could think of that would help them to either decide whether they should or shouldn't. What would that be?

Tracy Brinkman:
I think if you're considering it, you probably should and then it's just a matter of what medium do you want to step into? Do you want to step in the audio? Do you want step in the video or do you want to step in to, you know, written, and start there, and then start to- start sharing what your heart is screaming to be shared. That's the easiest way to get started. You'll find your audience really fast. They'll start resonating with you, and they'll they'll tell you what they want from you. Absolutely. You'll just have to listen.

Brian Kelly:
And then I would follow that up by saying the next step is reach out to Tracy and ask him to be your coach and see if you're a fit.

Tracy Brinkman:
Absolutely, I actually have a space opened.

Brian Kelly:
There you go. And I'm not kidding, I'm not kidding. Take action. There is nothing more important than getting a mentor, or a coach, especially in the beginning, something very few of us have done. I didn't. And it ended up costing a lot of time. So, I'm serious. Reach out to Tracy and say, hey, I want to start. What does it take to get big time to be coached by. I want to do it. Go ahead and do it.

Tracy Brinkman:
Very happy to hear from you.

Brian Kelly:
All right, Tracy, thank you so very much for coming on and being on with us late into the evening for you. I appreciate you so much. What incredible value and nuggets all throughout this hour plus. We went a little over time, but that's the beauty of live. We're not a radio station. We don't have to cut it right at the end. But just want to say once again, thank you for coming on and sharing your incredible gifts with our audience. I appreciate you, my brother.

Tracy Brinkman:
My pleasure. Thank you so much for having me on the show.

Brian Kelly:
Absolutely. On behalf of this amazing man, Tracy Brinkman, I am Brian Kelly, your host of The MIND BODY BUSINESS Show. And I can't wait to see you again next week on another incredible episode. Until then, so long and be blessed, everyone. Bye-bye now.

Announcer:
Thanks for tuning in to the MIND BODY BUSINESS Show podcast at www.MindBodyBusinessShow.com.

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Tracy Brinkmann

From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate America’s finest companies to his own company helping small business owners be SEEN and now his own podcast focused on Driven Dark Horse Entrepreneurs. Tracy Brinkmann, is also a business & success coach that realizes life isn’t fair and participation awards do not feed your family (or your drive to succeed)… This Driven Dark Horse Entrepreneur is looking to share all that he has learned and is still learning about starting, restarting, kick starting and stepping up your entrepreneurial game all while not ignoring that amazing tool between your ears!

Connect with Tracy:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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