Special Guest Expert - Tricia Molloy: this eJw1jltPgzAYhv9LL7xCCgSZkCzGuUWXCDpxF3pDurawxh5ID9Rl2X9fMfHyPXzP954BVtJSaTt7GimoQAMiwKSxSGLaMQKqcpEXeZEUEcDOWCWcofovyIq0yO-yCCCMlQuEf7NcJBHoGeWkk0jM0J5xGrg_HunBgOoMnObBPlo7mgpC7308KDVwikZmYqwEJJpNFE4ZnE8NTDfH-5fJfDu6S6gZ66eyPLx_CP7669LHg3_ePSBul4IShm6MchrTJVFecoXIPryKgGWWz0vqbbNeva2_Vvt222za9vZTM8xQrThXp1iMeej2SgtkQ3mWl8sV2mZhPQ:1kfy8q:7BfgdTfHIweCo6vFDEAhRthS8_k video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back; we're dedicated, determined, and driven. How do we finally break through and win? That is the question. And this podcast will give you the answer. My name is Brian Kelly and this is The Mind Body Business Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The Mind Body Business Show. Whoo baby, we have another phenomenal show lined up for you tonight because of Tricia Malloy. She is waiting in the wings, ready to come on and ooze value all over your life. And that's a good thing. And I cannot wait to share her with you. Real quick, The Mind Body Business Show it is a show for entrepreneurs by entrepreneurs. And we only have the most successful entrepreneurs on this show. They come from all over the world. Tonight's guest is no different. She is from Atlanta, Georgia, currently. And I cannot wait for you to meet her and just absorb her brilliance. The Mind Body Business Show. It's about what I call the three pillars of success. And that came about due to the fact that I began focusing and learning from just successful people, only, over a course of about a decade. And in so doing, I noticed this pattern that kept developing and it just happened over and over and over. And I realized that there are three traits that successful people had that others didn't. And that was well, it's three traits that are part of this very show's title, the name of the show. And the first is Mind. And what does that mean? That means they have a very positive, powerful and most importantly, flexible mindset. Those successful people. These are my mentors that I worked with, one on one speaking from stage with them, sharing stages, authors of books whom I've met personally, others who are no longer with us. The list goes on and on and on. And I learned these three patterns that kept bubbling up to the top. And then the second was body. Body was literally they took care of themselves, both nutritionally what they ingested and also physically by exercising on a regular basis. It doesn't mean that the guys looked like Arnold Schwarzenegger in his heyday. And we're all big and muscular. And it doesn't mean all the women look like supermodels. It just meant they took care of themselves on a regular basis. And it's huge. And then business. Oh, my goodness. One of my favorite. They're all my favorite. Business consists of so many things, it's so multifaceted. What I found were these successful people had mastered all the skill sets necessary not only to create a business, but to maintain it and then grow it. These are skill sets like marketing, sales, team building, systematizing, leadership. And the list can go on and on and on, and it does go on and on and on, and here's the thing. No one human, in my humble opinion, can master every single one of those skill sets that are necessary. The good news is, for you and for everyone involved, is that if you master just one of those and I mentioned one of them, it was in that list. If you just master that one skill set. Then you're taken care of, and that skill set is leadership, once you've mastered the skill set of leadership, you can then delegate those tasks and things that are needed to be taken care of by people who do have the skill sets that you may not. Who knows? You might you might actually possess some of the skill sets that are necessary. We all possess more than one. But would it be better for you to delegate those so you can work on your business more than in your business? So leadership being one of the most important. The reason I'm hitting on that one is tonight we have a leadership expert in the House. Patricia Malloy is going to be joining us very, very soon. Speaking of very, very successful people, another wonderful trait and this is in the area of mind is that each and every one of them to a person are very avid readers, readers of books that are pertinent to helping them to propel themselves in both their business and personal lives. And with that, I'd like to segway into a section affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by REACHYOURPEAKLIBRARY.COM.
Brian Kelly:
Yes, REACHYOURPEAKLIBRARY.COM, you see it to the side of me and real quick, real quick, before you go clicking away and checking these resources out, looking at these Web sites, I implore you, please, instead of doing that. Maybe pull out this really old fashioned thing called paper. You remember that and this writing instrument that goes with it where you can actually take notes, what a concept or bring up notepad or whatever application on your computer works best for you and just take the notes down and then visit the resources later. Because here's the thing. I say this on every show. I say this from stage. The magic happens in the room. It's a virtual room. But if you were to go off and look at other resources as we're talking, your attention is not on what Tricia is saying at that moment. And that could be the one moment where she gives that one golden nugget that could change your life forever. And I'm not kidding about this. So please, I implore of you. Stay with us. Stay on with us. Stay focused with us and just take notes throughout the show and hang in there. You're going to get a lot out of this, I promise you. I know this for a fact. I've been doing this for quite some time and had some amazing entrepreneurs on. And Tricia is no different. She is actually she's probably better than all the ones before. I just have to say that because she's the next guest coming on, I don't want her to feel bad and I can't wait to bring her on. She's a lot of fun. REACHYOURPEAKLIBRARY.COM, real quick. What that is, is literally a website I had made and built for you. And I know that may sound kind of like. Come on, Brian. Really? Actually, yes. It's this is not for me, because on this site contains all the books that I have read personally that had an impact on me either professionally or personally in a positive, very positive way. And so every book that I've ever read is not in this list. Of course, what this is here for is for you, the person that's looking to take it to the next level, no matter where you are today, no matter your level of success, you will find something in here that will speak to you and you'll say, I want to read that one. So with this list, at least, you have a list of books that have been vetted by at least one other successful entrepreneur. So you're less likely to be guessing on your next read. And I highly recommend you just come in here, click a button. It'll take you straight to Amazon. This is not a moneymaking website of any kind. It's there for you as basically an online library, a go to set of books. And I can't wait for you to take advantage of that. It's absolutely no charge to go to the site and you just pay whatever it cost to get the respect the book in whatever format you like. So go do that. Write that down now and go to that later, because we have an amazing, amazing guest coming on here in just a moment before we get to that. Got a little spot to talk about, about live streaming. Hey, you know, if you are struggling to put together a live show and it's overwhelming and you want a lot of the process done for you while still being able to put on, say, a high quality show like this one and connect with great people like Tricia and grow your business all at the same time, then head over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. And one of the key components we literally use on this show is something that you are going to master. You're going to learn how to master this tool. It's the very service we use right here on the mind body business show we're using at this very moment. And over the course of the past nine years, we have tried many of these television studio type solutions for live streaming. And I'm here to tell you, I'm a tech guy and streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality. Start streaming high quality, professional looking live shows for free with streaming right now, visit the website, Our Whippy. I am for streamlined later visit and later write that down. Our WIP central feature peak. I repeat that I am for such stream live and now guess what time it is. You guessed it. It's time to bring on Tricia Malloy here.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained. Big league, qualified.
Brian Kelly:
And there she is, ladies and gentlemen! The one, the only, Tricia Malloy! Welcome to the show!
Tricia Malloy:
Oh, thank you. I love your enthusiasm. Thank you, Brian.
Brian Kelly:
Oh. This is amazing. Thank you for spending your very valuable time not just with me, but our audience. All of those are going to watch us live and those that will see the recorded video, those that will see us on Roku and Amazon fire TV, those that will listen to us on twenty five podcast platforms. I can't wait for them to divulge the information that you are about to share. And what I want to do real quick is mention one more thing for everyone watching that stays on with us live to the end is stay with us to the very end and you will find out how you can win five night stay at a five star. There's two fives luxury resort. All compliments of our pals, you see them on the upper right of the screen if you're watching THEBIGINSIDERSECRETS.COM. So stay with us to the end and you can enter to win that. Now, I'm going to bring this lovely lady into the picture formally. And with respect, Tricia Malloy is an expert on developing a positive mindset to reduce stress, achieve goals and enjoy better balance. She shares her strategies as a virtual on site leadership speaker at companies and conferences, a coach and the author of Working with Wisdom. Tricia works with organizations like the Home Depot, Marriott, the CDC and the Network of Executive Women. While her interactive customized programs are Crave Your Goals five steps to reduce stress and get things done. OH how many of us could use that. Better Balance - the why, what and how of work life integration. That's another one. And the Picture This - vision board workshop, I can't wait to talk about that as well with that. Now, I formally and humbly welcome the amazing Tricia Malloy to The Mind Body Business Show. How are you doing this evening?
Tricia Malloy:
I am doing great. I have not stopped smiling since I've met you tonight.
Brian Kelly:
And you know, that goes both ways because when you came on, you were just as beautiful light of smiling joy and energy. And I just I felt this instant connection. And that's it's interesting because I find that with most of the guests to come on the show, probably all of them. And it's just this wonderful way that the show has continually brought in higher and higher, what I call influencers, onto the show that have achieved greater and greater success. And we'll talk more about that later, because there's this misnomer about people who have achieved success that has been propagated by television shows, media, et cetera, that is completely false, completely wrong. We might get into that later. But first, what I want to do is ask you questions, because this is the show's about Tricia Malloy, her brilliance, her excellence, her attention to detail. She does nothing unless it's of high value period.
Tricia Malloy:
Don't talk me up too much. I would hate to have to live up to that level. We'll see. We'll see.
Brian Kelly:
I think the easy part is you've already exceeded that level, so you're going to have to drop it down by the time I done so. So the accolades, I mean, the look at the companies you worked with, I mean, Marriott, The CDC Network, I mean, Home Depot, all of these big household names that people can understand. And that's huge. And people are going to wow. Tricia, she's a mover and shaker. And you are. And what I like to do, though, is, is kind of step back a moment and and peel away the onion, because in my humble opinion, the first the first word of this show's title is mine. And I believe that is the most powerful asset any of us have on this planet. And I believe it's responsible for our all of our levels of success, whether there is success or lack thereof. It's all up to our own noggin. So what I like to do is tap into inside that beautiful brain of yours, Tricia, and find out what makes you tick, what makes you successful, just as those that I had studied before. So when it comes to getting up in the morning and having that motivation and drive to take the next day, because let's face it, being an entrepreneur, take it easy, people take it easy. There's a lot of things, roadblocks that come up. What is it? Keeps you going day in, day out, night in, night out. With all of these challenges that face you every single step of the way, what is it for you that gets you going?
Tricia Malloy:
Well, you know what? I write and I speak about all these strategies. So when I think about that, I probably would start with what I'm saying to myself, you know, positive affirmations. We're all affirming all the time, but most of it is negative. And so if we're aware of what we're saying and we can switch it to that positive and and speak to ourselves like our a coach or our best friend would be. And I think that's really where I start when I wake up in the morning, even when I know the day might be kind of crazy, if I could just start to talk to myself about looking forward to to the challenges and also the opportunities. I think that sets the tone for the rest of the day. You know, it's funny when you ask a question like that, I have to really think because so much of it is automatic now. And it's interesting, too, when I first started speaking about things like affirmations, I just assumed everybody else used affirmations as well. They might not have called it that. And I remember one person said to me when I was speaking to a group, he said, I never would use an affirmation because I don't want to jinx myself. And I thought, well, that to him that was his reality and that was a concern and. It made me stop and think, but I would never imagine jinxing myself, I want to build myself up so I can do what I need to do.
Brian Kelly:
Yeah, that that was that's kind of a shocking revelation there. It's like, wait a minute, what do you mean it's doing the opposite, right? Yeah, I love how you said that it's good for us to talk positively about ourselves, because aren't we all our own worst critic at all times? And isn't it OK to give ourselves permission to pat ourselves on the back? You know, because I do this in the fitness industry, we were talking about this a little bit before the show, Tricia, where, you know, I'd have clients go through exercises and it would just give them how many reps repetitions to do on each one. Let's say it's push up something everyone knows do ten of them. And then I'd get on the call them. How did you do? Because these were virtual and they did it on their own following recorded videos. And then I'd get back to them and say, well, I'm just failing. So what do you mean you're failing? And they're kicking themselves in the butt mentally, right? Well, I only did five pushups. I said, well, let me ask you something. Did you actually put in everything you had to get five and you just flat out could not do the six one? I said, well, yeah, I tried as hard as I could then your success, pat yourself on the back, pat yourself on the back to the reps that you did do. They did their best reps that you did not complete. Don't kick yourself in the butt. And that's how we all are, isn't it? We want to be perfectionists and and hit every check, every box. And, you know, I didn't- we are we have very high standards of ourselves, don't we?
Tricia Malloy:
We do. Which can be a real curse, too, right?
Brian Kelly:
Yes, it is a curse. The thing is, you know, it's there's one thing it's OK to strive for perfection, but know this, you will never achieve it. It's impossible. And in my humble opinion, only one human being that's ever walked this planet had achieved perfection. And there never will be another good.
Tricia Malloy:
I was just thinking, for those who are reluctant to start something because it's not perfect. I know long time ago a coach had said to me, version one is better than version none. And that always stuck with me. It's like it's not going to be perfect. I understand that. But let's just get it out there and then go from there. And whether it's a book or website or business, starting a business, you know, just do it, just do it and you can keep improving on it, you know.
Brian Kelly:
And that will take you to version two. Exactly. And and being perfect is the last thing that will get you there, because it's not going to happen. All right. Donald Berry is watching. Great show. Donald Berry is the infomercial king. Amazing gentleman who has crushed it in the infomercial world. And I get the joy and pleasure of working with this guy. He's an amazing guy. How can I? Douglas Floyd often. Wow. He's looking a little stoic in this picture, but is this positive with everyone? She is this positive that everyone a great resource all the time love listening to her. And yes, Lloyd, you were on the show some time ago and you were amazing as well. So thank you. The reason Tricia is on this show is because Lloyd referred her. It was amazing. And one before just last night are Tuesday. Two nights ago was Colonel Waldo Waldman, referred to by Lloyd. Thank you, Lloyd. You're like a one man show, just a wrecking crew. But that's negative. I don't want one Man Booker for you. There you go. He's awesome. So let's talk about fitness a little bit. And it's very important. And I've just interviewed so many people. It's universally important to those who have achieved success because that's part of the ingredients for getting where they are. How important is it to you personally for your business and then also for your personal life?
Tricia Malloy:
Oh, sure. So talk about reducing stress if you can get out there and go for a walk. My husband and I play racquetball at the Y a couple of days a week. We do a lot of gardening. That can be pretty intense when you get going. So, yeah, to me it's you need you need those breaks. You need that opportunity to reduce your stress by just getting a good sweat. So I'm a big believer that so important, especially these days when we're sitting in front of our computer more than we used to on some call after Zoome call even just walking around the house or doing some stretching, it makes a big difference.
Brian Kelly:
I totally, totally agree. And it is more challenging now because the gyms aren't open that a lot of people, a lot of people and I know this from being in the fitness industry, they preferred going out of their home to go into a gym because of the energy that they fed off of with everyone else doing it. And it was interesting because I'm like, well, but it's so much more convenient to workout from your home and we have all the tools you need. Why wouldn't you do that? That was the reason they just enjoyed being around people. That can be a challenge. But, you know, with every challenge, successful people find the solution, don't they?
Tricia Malloy:
They do.
Brian Kelly:
And you know what? I have I have interviewed a lot of people during this the shutdown period. And it's interesting that the level of success that each entrepreneur is experiencing is now greater than before the lockdown ever occurred. Their businesses have actually grown, mine included. It's amazing. And it's just a testament, I think, to entrepreneurs who are successful that know you take any bad situation and you look for opportunities. There's opportunity in every horrible situation, always.
Tricia Malloy:
That's right. Everyone's looking for a solution to a problem.
Brian Kelly:
Yeah.
Tricia Malloy:
And that's what we do, isn't it? In essence, what a small business owner does is solve problems.
Brian Kelly:
Successful ones for sure.
Tricia Malloy:
Yeah.
Brian Kelly:
Yeah, totally. I wanted to find out more about you and your business. Now, you're a leadership expert and as I recall, you work with corporations primarily. And you have all of these-
Tricia Malloy:
I work with large companies, but also some small businesses, too. When I think about, you know, what the similarity is, it's about organizations that invest in the development of their people. So it could be some large companies. But I also work with some smaller businesses as well.
Brian Kelly:
And I could go off on such a great tangent here, because I know this is one of those missing links, I often find that leaders or owners of companies don't seem to think to take the time to invest in their people and in ways that you're talking about. Or so what would be an example of something you would go in to help a corporation or an organization that is investing in their people? What what are the things that you do for them and what kind of results have you gotten for them?
Tricia Malloy:
Yeah, so right now I'm doing a good deal of virtual programs. I try to keep them very interactive, very customized. So I make sure that people are engaged because it's more challenging when it's online. So it's either the Crave Your Goals or Better Balance. I've even done a vision board workshops online as well, but I've done some this year, some on site programs as well. So a law firm in Atlanta brought me in for about 20 of their people to do a vision board workshop. And one of the things that she said is she's been working with with her her team for a few years now. And she didn't realize she learned so much more about what motivates them and what their goals were through that process. And she said she found out that a few of them were fairly young and they they wanted to own their own homes. And so just from that experience and getting to know them a little bit better, she recognized that she needed to introduce them to a mortgage broker that could help them move forward. And she said, I would never have known that if it hadn't been for the program. So a lot of what I do is I'm a good conversation starter. I get people thinking about stuff that maybe they hadn't thought about before or avoiding making changes and all that. And I find that it's it. I provide a platform that allows them to get to know each other in a way that they would never have before, even though they work together.
Brian Kelly:
I love that it sounds so much better than one of those those retreats where you go back, go out and you do Kumbaya together and you get around a campfire and sing songs. And I remember my dad telling me about one and he came back very visibly upset. He did not like it. There's a different word than upset. He was ticked off, another word from that. But he did not like it because they had to stand around circle and just touch each other. I didn't like and they were holding onto the shoulders, but he didn't.
Tricia Malloy:
Trust exercises and stuff, yeah.
Brian Kelly:
And so what you're saying and that's phenomenal. One of the outcomes I just heard from you is that the leader became more caring of their people because now they knew more about them. And what did what did connecting them to a mortgage broker have to do with the job at hand? Nothing. Right? Right. That's the beauty of it. There was a human connection made there that made the employee realize that their leader actually did care about them. It was just a matter of getting to know them.
Tricia Malloy:
Yes. That's how you attract good people and that's how you keep them.
Brian Kelly:
Oh, this is wonderful, because for any entrepreneur that's out there listening and watching right now, you know, if you're a solopreneur. From from this day forward, make it your intention to scale your business by bringing on help, and what that will mean is you'll need to make more sales. I get that. And it may take some time, but put it in your mind now and then start acquiring the leadership skills that will be necessary to then handle that when you bring them on and to do that. Listen to this young lady right here, Moloi, to learn how to do it the right way. This is a breath of fresh air. It's I've never heard of a direct result like that before where it took it out of the office in a positive way. That's phenomenal. Oh, this is fun. So you have been doing this for quite some time. I want to talk about the vision boards, those just entering. So you do physical vision boards. I'm assuming when you're with them and when it's virtual, how does that work? How do you do a vision board workshop on, say Zoom, with other people?
Tricia Malloy:
So I use a Google Suite app called Jam Board, which is a digital version of the vision board. I always prefer the old fashioned way because I love the idea of flipping through magazines, cutting out pictures and words and phrases and getting your glue stick out. It's kind of like kindergarten time when anything was possible. I like that, but we can always do that, especially now. And so the virtual one is is a good alternative. And what's nice about it is like one of the ways that I give back is I, I once a quarter I do a vision board workshop for an organization in town called Wellspring Living, and they they rehabilitate survivors of sex trafficking. So they each quarter they have a 10 week women's academy. And I'm week three and I do a vision board workshop for these women, usually about twenty to twenty five at a time, and help them to picture what their life will now be looking like as they move forward and get all the support and so we used to do it in person. And so the last three quarters it's been virtually. And so if we do it the same way and they sometimes have when you have Google as your magazine, you can pull as much as you as you want to create these boards. And at the end of the program, and I start with my Crave Your Goals program, because V and Krave is for Visualize and I talk about some of the other strategies that they can start using. And then at the end we do an impromptu show and tell. And that's really where the power is because these women have a chance to talk about their boards and the insights that came from creating the boards and basically what their goals are. So they are communicating that to themselves and communicating that to their subconscious mind to get them focused and going in that direction. And they're also communicating that to the other women in the group and the staff so that they'll make note of that to help them achieve those goals and to provide some direction, some resources, that type of thing. And you really can't. To me, there's no other way to kind of mind that, to tap into that. It's not like, well, here's my list of goals or let me tell you about my goals. When you put it down on a board, there's so there's so much power in that and it just starts conversations and allows people to be open to support.
Brian Kelly:
It's so similar to the same areas. Getting up and seeing affirmations like seeing them out loud is more powerful than reading them to yourself. If that's how you're doing, it is you have a list. And wow, when I was doing that on a regular basis, which you have reminded me, I need to get my butt back to doing that. My morning routine got all messed up and that's on me. But wow, I would notice amazing things would happen very soon after making it a habit. I mean, days, not weeks now.
Tricia Malloy:
Did you have a go to affirmation? Did you have a particular phrase that you would say?
Brian Kelly:
Most of the time there was some repetition of the affirmations that I read. Took 20 minutes to get through them all.
Tricia Malloy:
Oh, my goodness. OK,
Brian Kelly:
So it was a lot of positive juice. Great stuff. Yeah. Yeah. Twenty minutes. That's probably part of the reason I got out of that because I got stuff to do with this going.
Tricia Malloy:
Yeah, you might want to-.
Brian Kelly:
Another, another tip for people if they have a long list is to record themselves reading it and if it's their voice, this is very also very powerful in the world of hypnosis. And help is if you're listening to your own voice, taking you through a positive process, it it ingrains deeper in your subconscious. So that's something I also did. I put it in the car. If I was going somewhere in the morning, I say, oh, just listen to it this morning. That would be my voice now.
Tricia Malloy:
And you could record on your phone. I mean, it's so easy these days tend to do that, right?
Brian Kelly:
Yeah, great idea. And so I love the whole concept of affirmations of vision boards. I'm the kind that I'm a I'm about efficiency. Let's get her done. I'm not going to go cutting things out of magazines. I go I'm the one that goes to Google magazine, like you said, that search for images and then pull them into like a PowerPoint single slide or multiple slides.
Tricia Malloy:
That works and then and print it out if you think makes sense. So you can post it somewhere. Take a picture of it or have it have it as a jpeg. So it's on your phone or your iPad. So you can look at it when you have a chance and show it to people that you trust to let them see it. Now, I'm curious, Brian, around this vision board thing, are you I would assume you're familiar with the particular activating system. Yes. OK, so I often especially when I speak to when I do this. Program for the CDC, and so I basically have an audience of mostly scientists and medical professionals, and so I explained that there is a function of your brain called the particular activating system or RES. And when you create a board, you program your RES, as you say, this is important to me and it just naturally brings that information to you. And I say, you know, the way you can relate to it is think about the last time you decided to buy a car and you picked out the make in the model and perhaps the color. What was the next thing that happened? You saw the car all over the place, right in the parking lot. Well, even in commercials, simply because your programs are, as you said, this is important and it brought that to you. So imagine that with a vision board and we get so distracted most days that we need those kinds of tools to keep us focused on what's most important.
Brian Kelly:
You just said the word. I was going to bring it up. That was awesome. What timing? And it was an F word. That kind come off. It was focus, focus, focus. We would train this from states all the time. I do this with from my mentors company and train his students who are our students. But the thing is, if you daily focus on and pardon the term crap, if you focus on crap day in and day out, guess what you're going to get more and more of. Yes, that's right. Now, if you focus on the great stuff and good stuff and things you want, things that you desire, guess what? You'll get more of. Now, what Tricia is telling you right here and now is exactly that. Focus on what you want and put that on a vision board, put it in. And that's a I mean, I don't know why I didn't do that yet, Tricia. I did not put it up anywhere in my office. I'm doing that tomorrow. First thing, I'm going to print it out and I'll just stick up a sticky thing for now. I'll frame it later. And that'll be something I can remind myself of every day I walk in. But, yeah, you get what you focus on. So ask yourself, what is it you're focusing on primarily right now? Not just that, but throughout your day, wake up with an attitude of gratitude like Tricia does with affirmations.
Tricia Malloy:
Yeah, the gratitude thing is another big piece of it. What you focus on expands what you appreciate, and it just it takes some time to program yourself to think that way. But, boy, does it make all the difference in the world. I mentioned the program that I do called Crave Crave Your Goals, and it's five of the ten principles that I wrote my book. So it's clean out the clutter, physical clutter, emotional clutter, technical clutter that gets in the way, drains your energy, keeps you from doing what's most important. And then you have raised your energy. And I explain that energy management is just as important, if not more so than time management when it comes to goals as "A" firm success. Your positive self taught these for Visualize and then is for express thanks. Like you said, cultivating that attitude of gratitude. And it could be as simple as just writing in a in a in a notebook a few nights a week. What you're most grateful for that day include one unique entry and that gets you going during the day going what am I going to add to my gratitude journal? It's all about just kind of programing yourself to think that way. And if you can find a Craze buddy to do that with, that even makes it even better because there's accountability there and you can have fun with it. You can learn from each other.
Brian Kelly:
You said this is in your book. Yeah. You have a copy of that available to show folks?
Tricia Malloy:
Yeah. So so the book is called Working with Wisdom Ten Universal Principles for Enlightened Entrepreneurs. And you can get it on my website. And then we're going to do a I think we're going to do a giveaway later. I did an e-book just on the Create Your Goals program and that that's available to on my site.
Brian Kelly:
That sounds phenomenal. Can't wait to get a copy myself I love reading and especially from amazing people like yourself. And we talked about how this attitude of gratitude and all of these things that you do have become kind of automatic. And the reason they have become automatic for her isn't because it was easier for her than it was for you, it's because she practiced. She did. She went through repetition, like Michael Jordan, the greatest basketball player, arguably of all time. He couldn't get there because of just sheer raw talent. He had plenty, but he took it and refined it. And he was just he was not going I mean, for anybody to see this documentary that was on ESPN. Wow. But the thing is, repetition is the key to mastering anything that is worth achieving in life. Takes work, takes effort, takes repetition, takes practice. Here's the model for that right here. Tricia Malloy I'm pointing at her if you're listening in on podcast, and I love CRAVE, what a great acronym. I love that.
Tricia Malloy:
Yeah, I wanted something that was juicy and emotion packed. I wanted an acronym so people could remember it and practice it and share it with others. Often a client will say, now we have a common language. When we're in a meeting and we're working on objectives, we can come up with an affirmation and we can do some visualization. So it's just these tools that everybody needs tools. But, you know, if you have goals that you say are important to you, this is what you need to do in order to achieve them. Otherwise, it's just it's just a dream. So I've had a marketing business for thirty two years now. Thirty two years. And, you know, ups and downs and lots of challenges and rewards. And I guess that's probably what prompted me to write the book because I had been doing so many of these strategies. I've been using so many strategies with my marketing business that clients and colleagues used to say to me, that's an interesting way that you dealt with that challenge or that opportunity. And they start to ask me about it. And I realized, oh, this just didn't necessarily come naturally to everyone. So that's when I thought, well, let me put this in a book and maybe help some other business owners to make that journey a little easier for them.
Brian Kelly:
And that was a great embedded tip right there. It's like we have so many each of us individually have so many gifts, have so many great talents and skills that we take for granted. Don't we?
Tricia Malloy:
We do because we're so close to it. We just think, oh, that's just comes naturally to everybody, but it doesn't. And that's sometimes is the the the the foundation of creating a business, right?
Brian Kelly:
Yeah, that's what we do. Yeah. And the interesting thing is, though, just because you have that skill and that gift and that ability doesn't always mean that other people want to buy that knowledge. So be sure to test it in the marketplace, take polls, bring in beta test groups, whatever, before you go embarking on spending a year and a half of your life like I just did in putting together a very comprehensive program, which I proved ahead of time just saying that the marketplace wanted it, but please that I wanted to impart on people real quick, because I've seen so many people, that shiny object that they thought of, that this is the coolest thing is like, yeah, it's pretty cool. But have you actually proven that people want it and would pay money for it? Like you may want to do that before you jump into spending a year and a half of your life putting it all together. It's so much people think it's should just build it and they'll come. I just finished a year and a half and I knew I told my wife this. I said this. This is just the beginning. I've just now got to the point where the real work begins, the real marketing, and it's the time to market. And I'm diving in with everything I've got, developing all sorts of great things to market it. And I may be interested I may be calling this is right here to say what do I need to do that I'm not doing? Because this she is amazing. She is an expert at marketing. And she said that came automatic to her like this before the show starts. Like what? It doesn't come automatic to anybody. You've got something. You've got something big.
Tricia Malloy:
I love marketing. And for a number of years, that's all I did, mostly small businesses. And then when I wrote my book and started my speaking business, I literally had to stop and say, OK, you've got a speaking business that's going to take a lot of time and energy and confidence, persistence to build it and to make it work. You could go back to your marketing because it came so easily to you and you'd be very busy doing that, or you could stop most of your marketing services and just focus on getting the business going. And so I kept one service for my marketing business because I love it so much. And it ties into my my talk about the power of gratitude. And I interview my client's clients and I write their testimonials. And I absolutely love that. I've done over a thousand testimonials in the last twenty five years. And I just love when a client gives me a list and I interview them by their clients by phone and then so their clients are so happy to talk to me because they're like, I've been wanting to write a recommendation because I really love this person. I didn't know what to say. I didn't know how to write it. And so I kind of take that pressure off of them. And it's it's great. I'm really glad that I kept that one service because it really ties into my my speaking business. And it just fits fits well together.
Brian Kelly:
I mean, come on, writing testimonials for her client's client. That is genius. I've never heard of this before. I love that and over a thousand. Good gracious, testimonial. And you said speaking business. There are there is so much gold here tonight, ladies and gentlemen, because I realize that she has a speaking business. Every person, every successful entrepreneur should have that as a component, at least as a component in their repertoire is speaking from space, whether it be from stage, whether it be from live video like this. And I did say live, because there's a whole different dynamic when it's live and you can work your way up to that. And yeah. Is that the people that take care of your comfort zone? Oh yeah.
Tricia Malloy:
Well, OK, so my advice there is join a Toastmasters group. There you go. So I've spoken over the years with my marketing business, but not as a paid professional speaker. And so I decided when I was writing the book, I wanted to be a better speaker. So I started going Toastmasters and I didn't know what I did not know. I could not believe how challenging it was when you want to do it right. To me, it was almost like juggling a bunch of balls and making it look seamless. You know, there's so many elements to a good speaker and but it just it takes practice. And it's a humbling experience but a Toastmasters group. You're with people who get you and that are supportive. But if you're in a good group, they will be honest with you. And yeah, it was it was hard at first, but I'm glad I did that. So I'm always recommending and, you know, there's a lot of different business models when it comes to speaking. You can speak to market yourself where you're not really looking to be paid for it, but you want to be in front of groups that can then hire you. And then, of course, you want you can have a speaking business that's that that's your business is getting paid to speak. So there's a lot of ways to do it. Yeah, I'm always I'm always cheering people on because it's it's so rewarding when you have something to share and you can share it well and inspire other people. I just can't think of anything better. And I often have said to friends, I'm glad I didn't know how hard it was to build a speaking business. I'm glad I was naive about it because I might not have ventured into it. And I'm so glad that I did.
Brian Kelly:
And I know so many other people are, as Lloyd just stated, that she served as a marketing director of Georgia's National Speakers Association and she gave her time to teach these exact principles. And when you do what she suggests you do, you get results. Smart woman.
Tricia Malloy:
Thank you, Lloyd. I owe you lunch.
Brian Kelly:
Oh, I can't tell everybody how important and how incredible and what a game changer is to get into speaking. And yeah, like she said, like you just Tricia said, it's not easy in the beginning. And even after the beginning, you're constantly looking for ways to improve. Yes, I'm going to be absolutely honest. The reason I started this shows because I had the I needed to hit the reset button on public speaking and get my platform set. But I missed public speaking so much. I said, well, this is my Band-Aid fix. This is this gives me this helps me to to continue to hone my craft. It's it's very different. Don't get me wrong. Standing from stage, maybe even wearing pants, because right now I'm wearing shorts and shoes and all that. But the energy, the back and forth of the energy of the crowd, the seat that you can see there, their reactions as you're talking, you can see those who are falling asleep and wake them up and all of that good stuff.
Tricia Malloy:
And call on them.
Brian Kelly:
Exactly. And all those techniques that you learn over time and. To preframe everything so that you are the one in authority and you don't get those hecklers and there's so many I love, love, love, everything about the seminar business selling at the back of the table, the back of the room at the table, every aspect; setting up the speaker, setting up the stage where to put things all the little meticulous little details and then the art form of speaking itself. Oh my goodness, I am so amped right now, Patricia. We shouldn't have gone down this path.
Tricia Malloy:
And don't you miss being in front of an audience? Absolutely. I need to get back there.
Brian Kelly:
There's nothing like it. And then to be able to do something that actually empowers and helps people, because when I was speaking, it was I was taking people through literal NLP processes and I watched as their lives changed in front of me, as mine had done before them. And I was just sort of feeling I get goosebumps and I'm like, oh, look, I can see the emotions coming because they're going through that transition right then and there. And it took seven minutes for a process that was fast, as quick just to help people, to give them something that they didn't have before, maybe to give them inspiration, whatever it happens to be. But they are changed person as a result of your message that that drives me hard because I love helping people.
Tricia Malloy:
And then there's the ripple effect. Who they share that with, their family, their friends, their colleagues at work. Oh, my gosh. We're very fortunate, aren't we, Brian, to do this type of work?
Brian Kelly:
Blessed. Very fortunate. I love what I get to do. Yes, absolutely. Oh, you are so fun. This I'm having a blast. Thank you. Lloyd Lofton. You are an amazing gentlemen, you have brought in some amazing people. I appreciate that.
Tricia Malloy:
You're going to blow up his bobblehead.
Brian Kelly:
The spring just went [noise]. Just for those of you that are listening to our podcast, his little avatar on his YouTube channel is a bobblehead of himself. A little plastic doll.
Tricia Malloy:
It's a very realistic one. It is.
Brian Kelly:
It looks really good. It looks really good. Ok, this is one question that I've been dying to ask you from from the beginning, right before right when we started talking, when you said how marketing was so easy, I was just like, oh, my goodness, this you are amazing. I cannot wait to learn more about this. So here, here's a question for you. And what I wanted I wanted to do is ask you this question in light of what is working for you now, not what used to work, because often what used to what used to work five years ago doesn't work today anymore. But when you go about marketing your business, what has been your most successful form of marketing? What is your go to right now? What is working best?
Tricia Malloy:
Well, certainly if you want to speak. Each time you speak, it allows you to do more speaking, so that's a big part of it. I have processes and systems in place, so whenever I do a presentation, I'm automatically the week later interviewing my client to find out what worked, what might have done better so I can keep improving. But I'm also pulling information to write a testimonial for their approval so I can include that in my marketing, in my social media and all that, because I think that's very important for especially these days, people want to know what you you've done for others in their own words, especially if you have a review sites and that type of thing. So I include that on my Web site. In our section I call references. I'm trying to think of what else I would say Link. I think LinkedIn for me is very powerful. So whenever I make a connection, whether it's a virtual networking event and I feel like I have a connection with someone, I'll automatically invite them into my network and then start a conversation. But a very- god lately, though, I don't know if you're finding this to LinkedIn, it's it's getting I don't even know what the word is. Just but just a lot of people trying to sell you stuff before they even know who you are. And and that's not how I would ever use it. I would mostly use it to connect and then just to start conversations and see how I can just help someone through a resource or a reference or something like that. And then if it develops into something more, that's great. But it cracks me up because a lot of these people who are pushing their products and services on me without knowing me are supposedly marketing or lead generation experts.
Brian Kelly:
Right. Who isn't?
Tricia Malloy:
Yeah, yeah. So hopefully that'll die down. But right now it seems to be pretty heavy.
Brian Kelly:
And I've been-, I've been seeing it myself more and I've been hearing it more by people like you as well, that it's definitely on the rise. But what I liken it to is so a physical seminar back in the good old days where people would show up, you'd fill the room with anywhere from two to five hundred or more people, then you'd have breaks, get breaks. But you do a 90 minute session and there's a break. Now people are doing what they're networking. And I'll never forget at one such seminar where I was actually helping out with the main speaker, I would sit in the back two rows from the back and there was this one guy is one person. When I first walked in, when I first got there in the day, he's like, Oh, hey, here's my business card. And I'm like, I'm like not grabbing for come on, take it. And just to get him out of my face, I said, OK. And then he walks away. I don't know anything about this guy. He just like, all right, what what was that all about? Why do I need your card? I don't even- you don't even know if you have anything that would help me or vice versa. We had no conversation. And then the next day, hey, hey, here's my card. It's my car. I was like, are you kidding me? You're to give me just take it. Just take.
Tricia Malloy:
I already have it like it has a quota of giving out so many cards without anything after that.
Brian Kelly:
And it gets better. The third day.
Tricia Malloy:
Oh, no,
Brian Kelly:
I'm I'm the second from the back row, I didn't know it at the time until I got the tap on the shoulder. He was sitting directly behind me. The speaker was still speaking. And I feel this tap on my shoulder, I had no idea who it was, I turned around and saw his face and he was like this with his card reaching out. And I just I was I was now pissed. Yes. Cannot say for two reasons. One was, what is wrong with you first, really? And two is you're being disrespectful to the guy on the stage. And I look back and I just shook my head. I said, no, I don't want it. And I whispered it. I turned back around and this thing came flying by me and landed on the table right in front of me. He actually Frisbeed it to me. And so what I tell everyone today, please, please do not become what I call a business card ninja, where you throw no stars around everywhere. You can stop it. It doesn't work. It just it just rejects people. It just pushes me. I don't carry a business card anymore at all. My people want to you don't really need to actually be honest. You can find me on Facebook will do it that way or LinkedIn or whatever. But really, even before that was prominent, I just stopped caring. And because of that incident, I was like, if if I don't if I don't share enough value with them, for them to ask me for for my card, then I don't deserve to give it. So I use that as a rule going forward is like if they don't ask me for it, I'm not giving it. I'm not going to shove it in his face. And that's how I learned that from my mentor. Yeah, that's true. So please don't be a business card ninja. Everyone out there, please.
Tricia Malloy:
That's a public service announcement.
Brian Kelly:
Yes.
Tricia Malloy:
In the South we would say bless his heart.
Brian Kelly:
That's also OK. I got one for you if you are me. And you are conducting not like me, me, but if you're on this side and you are talking to yourself on the other side and you are conducting this interview, what question would you like to ask of yourself? And then what would your answer be?
Tricia Malloy:
Wow. I don't know. You've asked me just about everything that I can think of. I'm sorry,
Brian Kelly:
That's all right.
Tricia Malloy:
I'm stymied.
Brian Kelly:
What do you do for fun in your non-work time?
Tricia Malloy:
So I just became for the first time a grandma.
Brian Kelly:
Oh, congrats.
Tricia Malloy:
Yes, thank you. So my daughter Alison and her husband, Caleb Haley, who's two and a half months old. And so whenever possible, I'm hanging with Haley. And so that's my fun. My husband's an avid gardener, so I try to help him in the garden. And when I need to take a break, I go out and I take pictures, quite close up, pictures of the flowers. And that's my way of kind of clearing my head and helping me work through things that are going on in the office. So any any time I can get out in nature, that's where I am. That's that's that's how I enjoy myself.
Brian Kelly:
So you had me at Grandmother because there's no way you're old enough to be even one. So I don't know where that came from, but yeah, I love it. And yeah, it's important to have fun and my goodness, we are getting near the end of our time and that is a good sign because. Well it's a good sign because that means I'm having a blast all about, you know that this is what fast real fast flew by. But before, before anybody drops up. Listen, we've got a couple of things left. And one of them is. A doozy of a question for Tricia. You do not want to miss this because it's an amazing question. I literally ask this of every guest expert who's been on the show, I hope Lloyd didn't give that away to earlier. And because it's an intriguing question and the answers have been amazing, just amazing. I've been so I just love them. Before we do that, we've got a couple of gifts to give away. So what I want to do is let's do ladies first. Tricia, you mentioned you had a gift to give away and. Is there a website I should pull up or let me just let one up that we have.
Tricia Malloy:
Let's see. So I talked about the CRAVE Your Goals book, so it basically goes through the five CRAVE steps, just like I would do in my program and I let's see. So I think we decided that anyone could email me with the subject line. And then also get my newsletter and then the O to the coaching session. So one-on-one remote coaching session is something that I said perhaps today or something that you see on my website, my blog or my videos intrigues you. And let's do a one hour remote coaching session and like, how do we pick the winner, how does that part work?
Brian Kelly:
Do you want to do it for just one person?
Tricia Malloy:
Yeah.
Brian Kelly:
Let's have the first person that emails you, they win. OK, so getting people to email you, is that the one with a different subject line?
Tricia Malloy:
So I think if you just say coaching or create grave in the subject line is for the Krave your goals, the book, which everybody gets in the newsletter. But I guess the first person that asks for that, I can also do a coaching session on the two hundred fifty dollars value.
Brian Kelly:
Wow.
Tricia Malloy:
Does that sound good? So everybody who emails you, Tricia, Tricia Malloy dot com with the word CRAVE in the subject line will get the ebook correct, the ebook and my newsletter. And then I guess the first one.
Brian Kelly:
Gets the i-hour coaching. Yeah. Let me pull up my email application so I can get that one in first so I will def. I've got to tell folks this, that listen. These are opportunities that don't come by very often. I know this all too well. You are looking at next to me, a very highly successful woman who understands and gets it, who can then help you to understand and get it so that you can take your life to the next level of success, whatever that means to you, and to have someone of her caliber to make this kind of offer, to get information from her number one, and then to have the opportunity to spend an hour on the phone with her or Zoom or whatever it's going to be, priceless. And I kid you not what do you have a price you would normally charge hourly?
Tricia Malloy:
$250.
Brian Kelly:
So come on, you mean twenty five hundred right?
Tricia Malloy:
No for one hour. I have, I have longer programs at two thousand four six six sessions and then ongoing exercises in between. I find that when I do my programs, my leadership programs for companies, they often want to go to the next level. So I do individual and group coaching. And so this would be an individual coaching session. But whatever is on their mind, I hope hopefully I can help.
Brian Kelly:
Did you hear that? Come on. Whatever's on your mind she's not even talking about. I just coach you on leadership for corporations, although that would be a good reason to get in touch with her because that's her forte or marketing. That's how that's why I'm going to be the first one to email her, so I can get that. But please treat treat this, treat her with the utmost respect, realize that she is spending an hour of her time if you're the first one and and realize you're getting something of value in return, just for emailing her at all to get the ebook and the newsletter. Because you want to, you want to stay connected with someone like her of her caliber and any way you can.
Tricia Malloy:
And if anyone is interested in the testimonials, the way the website is, TESTIMONIALWRITINGSERVICE.COM, and you'll see information there.
I try to keep it simple, I didn't have that one loaded up TESTIMONIALWRITINGSERVICE.COM TESTIMONIALWRITINGSERVICE.COM and doing that for everyone out there. So they get that. And remember, you know, Tricia. So thats, [email protected] And that's m-a-l-l-o-y.com and put the word CRAVE in the subject line and just say Pick Me and whatever else you want to say with respect and maybe ask her, is there anything I can do to serve you and help you? Yes, that's another technique for seminars and marketing. All right. We got one more prize. And so with this, remember, in the beginning, talked about the importance of staying with us and taking notes and all that good stuff. Well, I'm going to do something kind of crazy and tell you that right now we are both going to give you permission to take your gaze away from the screen ever so momentarily and take out your cell phone. You remember those and bring up your messaging text messaging app, because what you're going to do to enter this incredible, incredible contest, if you will, is on the screen right now. And that is where you would type in the name of the person you're going to text instead of that type in this number 314-665-1767 and then down where you would actually type in the message, you know, where those emojis would go. We're not using any emojis. Here is two words separated by a dash or a hyphen. It's peak-vacation and then tap that send button. And then what's going to happen is you're going to get a response, be sure to follow the directions so that you can officially be entered to win a five night stay at a five star luxury resort. I promise you, it is coming. There will be a time we will be free to move not only about the country, but the world. And it's been sponsored by our friends, The Big Insider Secrets. And that is Jason Nast. That's my good friend and his company. We appreciate them for doing that. So be sure to do that. Do that right now, because we're going to come back and finish with that incredible question. So 314-665-1767, and then type in the word word's peak-vacation in the message and tap that send button. And now let's get back to the woman of the hour. That's so like I was saying earlier, this is a very heavy hitting question. In some ways it can be personal. The good news is the only reason it's personal is because the only answer you give. Is the right answer, there's no such thing as a wrong answer. That's what makes it personal because it's what it means to you. So now it's like whoo. All right. We can just relax. And some have taken a few moments to reflect. Some just had like then whatever it is for you is just perfect for you because it's your answer. And so if you need a few moms, take a few moments. Dead air time doesn't bother me at all and it shouldn't bother anyone else. It just builds the suspense. That'll be even better. So with that, are you ready?
Tricia Malloy:
Yeah, I guess I am.
Brian Kelly:
All right. I know you are. All right. Tricia Malloy. How do you define success?
Tricia Malloy:
Oh, OK, what? That's actually pretty easy for me. I define success. By living on purpose and so what I mean by that is probably about twenty five years ago, I got really clear about what my purpose in life was. And what I did was I looked at what motivates me, what I value, and also what my natural gifts were. And to me, it was almost like a recipe. You know, you put those three things in a bowl and mix them up and see what you got. And so we say, oh, I have it here. So I came up with my life purpose and I put it in a frame and I keep it. You can see that I keep it on my credenza and I look at it when I need to make decisions or when I'm at a crossroads. And so my purpose is through support and by example, I inspire others to follow their dreams and live joyfully on purpose. And if you can imagine, Brian, I came up with this way before I wrote my book and started my speaking business is when I just want to have my marketing business. And I purposely wanted to put in there by example. It wasn't just support, it was by example, because I wanted to keep encouraging myself to take chances and to try new things and to achieve things so that for myself, but also to as an example or as a role model for other people. So by through support and by example, I inspire others to follow their dreams and live joyfully on purpose. And I feel like that's what I do and live joyfully on purpose.
Brian Kelly:
That was powerful. Love that. Oh, and by example is to me, that was the big one. When you said that was like, oh yes.
Tricia Malloy:
Yeah, I didn't want to be one of those motivational speakers that, you know, doesn't walk their talk. So and I'm far from perfect, but I try pretty hard at being authentic and genuine and really making the most of this one life that we have.
Brian Kelly:
And it just speaks volumes about your integrity, your character, and that everyone on this planet should email you and get connected with you.
Tricia Malloy:
And on LinkedIn too. That's a good way to to start a relationship. I hope you'll do that.
Brian Kelly:
So go on to LinkedIn, find Tricia, connect with her and don't sell her anything. Please just say, look, I want to get I want to just talk to you. Can we just have a regular conversation? Can we- just how can I serve you is the best way to open it up. Say, Tricia, what is your biggest hurdle right now? Is there anything I could possibly do to help? And if I can't, I might know somebody who could. What a great opening that could be instead of.
Tricia Malloy:
Hey, Tricia, so great to meet you. Can we talk?
Brian Kelly:
Can I take I want you to go over to X, Y, Z, watch my webinar and buy my crap. That's what we're seeing a lot of these days on LinkedIn. Yes, I know. Tricia, you are a gem in so many different ways. I appreciate you guys. I mean, your time is so valuable, and I. I respect that.
Tricia Malloy:
I respect everyone tuning in. And hopefully there is something there that you you can benefit from. So- and I really appreciate the work that you do.
Brian Kelly:
Thank you so much. I mean, you think that people got something, they got over a page worth of something that was doing the same thing.
Tricia Malloy:
Please email me your vision board. I'd love to see what's on there.
Brian Kelly:
Oh, OK.
Tricia Malloy:
Email me a picture of that if you're OK with that.
Brian Kelly:
I'm a I'm a transparent, open curtain kind of guy. I don't care anymore. I'm fifty six. People don't accept me for who I am. That's OK. I may not accept all of them either. And that's it. It doesn't bother me. No, I never had a problem with it. So, yeah, I would love to. I love your feedback and say if there's something that I could do to improve it. I love feedback. And you talked about it with feedback. I loved how you interviewed your client when you were done speaking to say, well, what else could I do to improve? That's so powerful. That's a whole nother our segment we could go on. So, gosh. But I want to respect everyone's time. We've gone over a little bit. My goodness. Thank you. Thank you. Thank you. Tricia, I feel like I can express enough gratitude for you coming on tonight. Who on behalf of this amazing, amazing woman, Tricia Malloy, I am your host, Brian Kelly of The Mind Body Business Show. That's it for tonight. We'll see you again next week on another phenomenal edition of this very show. Until then, solo and be blessed everyone. Take care.
Announcer:
Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Tricia Molloy
Tricia Molloy is an expert on developing a positive mindset to reduce stress, achieve goals and enjoy better balance. She shares her strategies as a virtual and onsite leadership speaker at companies and conferences, a coach and the author of "Working with Wisdom." Tricia works with organizations like The Home Depot, Marriott, the CDC and the Network of Executive Women. Her interactive, customized programs are "CRAVE Your Goals! Five Simple Steps to Reduce Stress and Get Things Done," "Better Balance: The Why, What and How of Work-Life Integration" and the "Picture This!" Vision Board Workshop.
Connect with Tricia:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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