Special Guest Expert - Tyler S. Clark
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have an amazing, amazing show tonight and we have a guest that is coming to us live all the way from the French Alps. That's right. It is very brutally early in the morning there, 2.30am In the morning. So show your love when you come on and watch. And as you're listening as well, go ahead and share some love, some like some comments. Let us know where you're coming in from. Amazing young man who's accomplished a lot. And I can't wait to dig deep to find out his secrets to success in just a moment. The MIND BODY BUSINESS Show, What is that all about? It is wrapped around what I call the three pillars of success. And what I found in the last decade or so after just studying only successful people is, you know, I wanted to know what made these successful people tick, what got them to the levels of success that they have. And three patterns kept coming up to the top. And you might have guessed what those are. Mind being mindset, each one to a person has a very positive and very powerful and most of all flexible mindset and then body each and every individual that I studied took care of themselves physically, both inside and out. And by that I mean the exercise on a regular basis. And they took care of themselves nutritionally. And then there's business. Now, business is multi, multi multifaceted. There's sales, marketing, team building, systematizing leadership. The list goes on and on. And the thing is, it's very difficult for one person to master every skill set necessary to not only develop a successful business, but to have a thriving and maintainable and sustainable business and one that you can continue to increase and scale even further. So the key skill set there that each of these individuals had was that of leadership. So they had mastered mindset, taking care of their body and leadership. And they had also several other trade skills in the business realm as well. Each of us are unique in those areas. And so with those, they achieved massive, massive success. And our guest is coming on Tyler S.Clark is no different, no different. He's crushing it and he's doing it all from the French Alps, I love this. He's from Philadelphia originally and we'll get into that story in just a little bit. Another phenomenal trait I noticed a very successful people is to a person they are all very voracious readers, readers of books, books that actually empower them to improve themselves through business and through personal means as well. And with that, I'd like to way over very quickly to a little segment I affectionately call bookmarks.
Announcer:
Bookmarks for him to read bookmarks. Ready, steady, read bookmarks brought to you by reachyourpeaklibrary.com.
Brian Kelly:
Yes. There you see it, bookmarks. Reachyourpeaklibrary.Com and by the way, for those you watching right now, even if you're listening. Please resist the temptation to open up another tab and type in your Website URL's, and information that are provided here on this show, especially when Tyler starts talking. And the reason is this, the magic happens in the room. So you want to stay in the room and I get it, it's a virtual room. But that is all about having your attention on the topic at hand. And many like to multitask and that's usually not a good idea when it comes to ingesting and retaining extremely valuable information. And I will tell you this without any hesitation, my guest experts have immense value to a person, Tyler is no different. I cannot wait. And so instead of doing that, rather take out that very old fashioned thing that you may remember from days gone by, it's called a piece of paper. And with that very old fashioned thing, there's also another thing you need is a writing instrument, like a pen or pencil. I know I'm being a little funny here, but go ahead. I literally do this myself while on the show. I'm hosting, directing, producing, acting, everything. And I'm still taking notes as well. So I never ask anyone to do anything i don't do. And I will be taking notes alright? I can even prove it later if necessary. But reach your peak library. What is that? That is a Web site I put together, had it put together and I'm not kidding with you in mind, because I was not one of those voracious readers. Not until about a decade ago. And then I started reading. And once I learned that there was this this way to read by listening through Audible. That's when I began really hitting the books, because reading a physical book or something online or anything that caused my eyes to strain, I did not last long and it just fatigue me and i did not enjoy reading whatsoever and once I learned about listening to books, then, you know, open the barn doors. I start listening everywhere in the car, in the house, everywhere I was. And so I began reading voraciously and I put this site together because what this site represents are about 40 books, of books that I have read personally and I vet. Not every book I've read is on this list. And these are here for you, the entrepreneur, the person looking to advance themselves in success no matter where you are, if you're super successful now. Odds are you will find a book in here that you have not read yet that will speak to you. That will be the one that's right for you at this time. If you're just starting out, every one of these books is applicable. Just read the description on this page,grab it and it takes you straight to Amazon. This is not here for moneymaking purposes, It is here to give you a gift, a gift of saving you time in trying to figure out what a good book would be to read. Now, I can't guarantee it's going to have the same impact on you as it did on me. We're all at different stages in our business and personal lives, but at least the odds are greater. So reachyourpeaklibrary.com, Write that down on that old fashioned piece of paper and using that old fashioned writing instrument called a pen or pencil. And guess what time it is now? I don't like to shrink these things out too long because this show is about our guest. So let's bring this wonderful young man onto the show. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.
Brian Kelly:
And oh, he's down there? There is, ladies and gentlemen, the one the only Mr. Tyler S. Clark. Yes. All the way from the French Alps. I cannot thank you enough for holding true to your commitment. You've got to be like, go on. Oh, I can't believe I'm doing this. It's 2:00 a.m.. It's sounds like a good idea when I first signed on, right?
Tyler.S.Clark:
Look, I'm absolutely honored to be here, Bryan. Regardless of the fact that it's in the wee hours in the French Alps, I made a commitment and I knew what I was getting myself into, and it's an absolute honor and pleasure to be on the program with you here. So thank you for having me.
Brian Kelly:
And you know what? It just comes to mind. That's a very big trait of highly successful people, is they honor their commitments and I'm not getting. And so, you know, it's obvious and we'll find out in depth that you have attained some a great deal of success, a high level. And there's reasons for that and that's one of them, because you're true to your commitments. That's very important to all successful people. And before I formally introduce you, Tyler, real quick to remind everyone watching that, if you stand to the end of the show, you will have the opportunity to win a five nights stay at a five star luxury resort. And that is brought to you all compliments of our good friends up there of The BIG INSIDER SECRETS and they are an amazing company. They provide this for us on our show. We give away a trip every single week. And yes, I do believe at some point you'll be able to cash in on those those tickets and that vacation stay and you'll be able to move about the country and the globe freely. And so be sure to stay on and we will tell you exactly how to enter. We announce that near the end. But now for the most important part of the show, this young man right here, Tyler S. Clark, is a serial entrepreneur after successfully adding six figures to his accounting firm two years straight with digital marketing and successfully selling it. He launched his digital marketing agency, Dream Firms, the number one digital marketing agency for accounting firms. I love how it's niche down. He also is the chief marketing officer for Crescent. I hope I said that right. A luxury Apple Watch strap company, So strap that goes with the watch that he has doubled its revenue in just one year. That's pretty impressive. And Tyler is an avid digital marketer, as you're going to find out. A click funnels certified partner and a dream car winner. We might find out a little more about that. What does that mean? Recently, he was recognized, get this as one of the top 15 click funnels affiliates in the world. And ladies and gentlemen, there are a lot of click funnels, affiliates. I know this personally, and that is quite, quite an achievement. He also successfully funded his first company on Kickstarter, raising over twenty six thousand dollars. So now officially, welcome to the show, my man Tyler Clarke, how are you doing?
Tyler.S.Clark:
I'm doing very well, and I feel like I should hire you as my hype man Brian, because man, I'm fired up right there. That was awesome. Thank you.
Brian Kelly:
Cool,anything I can do to help wake you up, brother? So, hey, you know what? That's a very impressive bio. It gives us a great idea of the fact that you're a hustler. And I mean that in the best sense. Right? You get out. You get it done. You're successfully executing everything you do. It doesn't matter from where. Now you're in France. You started in Philadelphia. And you're successful wherever you drop. And that's because much of what you do is digital, which is a great lesson for many people to learn right now in cases like this, in times like this. The people that are online, digital marketers like yourself and myself are the ones that are thriving in this environment, not suffering like unfortunately so many are. And so it's something that all of you watching and listening take this deep to heart. Listen to Tyler very intently. If you don't have a digital side of a business, a kind of digital run business, that's all digital, then you want to really listen closely. And I think Tyler has some resources for you near the end of the show that you'll definitely want to take a look at. And this gentleman has helped a lot of people. I was stalking him earlier and figuring out and finding out more about him. And so this is an amazing guy, and I can't wait to share his brilliance with you. The thing is, everything we saw are everything you just heard is phenomenal. But what I like to do Tyler, is I like to take it another step please, because I'm a firm believer that the foundation of everyone's either success or lack of it all comes from the nugget, that thing up there. And what I like to do is kind of get a look into that big, beautiful brain of yours and find out what it is that's helping you to get where you are today. So, like in the morning, like this morning, when you got up like and you know, but the day is ahead of you. Some days are harder then others days are easier. This one might be harder because it was so brutally early. What is it that's going through your mind when you wake up? When you come to your conscious, you know, the days in front you? What is it that really motivates and drives you? Day after day to continue to go on this entrepreneurial grind that we're on.
Tyler.S.Clark:
Well, you know, that's a very interesting question, Brian. And I appreciate you asking it. And to me, it comes down to impact. It comes down to legacy. It comes down to choosing to lead and live a life of significance. And that means a lot of different things to a lot of different people. But you had something earlier when we first started the show that I want to kind of key in on where you said, well, you honor your commitments and some people don't really necessarily feel the need to do that sometimes, or they will come up with reasons why they don't need to do that. And if you're looking to be an entrepreneur, I believe that you're usually one of two things or you are at best both of them, you are someone who identifies and solves problems. And when you're looking to set reasonable expectations for your clients, and I believe that mismanaged expectations are the root of all failure and disappointment. Well, if you can identify and solve a problem, you effectively have a business as long as you can do it profitably OK? And then the second part of that is that, well, if you can do that and you can do something when you say you're going to do it, you're also a professional. And so if you can be a what I like to say as a professional entrepreneur, you'll be able to lead a life of significance relatively easily. And that starts by just recognizing, OK, I can be productive. And if I start my day a certain way by just always knocking one thing off your checklist, Right? One thing that you know that if I can just do this one thing day over day stretching, meditating, creating my checklist, making my bed. I think so oftentimes Brian, we imagine that we have to do all these enormous things and in reality, what we have to do is we have to stack up little things over and over and over and over again. And then they turn out to be magical things with consistent effort and enough foresight. So I know that was a bit of a long winded answer, but if I had to just kind of say, well, you know, how do you start your day? I start my day with just a relatively easy task and that allows me to build momentum through the rest of the day.
Brian Kelly:
I love that because that just takes the pressure off of a person that has set all of these goals for themselves and they want to, you know, solve the world's problems after five minutes of being awake in the morning and take on too much. I love that. I was trying to think of the book that I read, and you probably read it too you know, where it's all about doing the little things and they stack up, like you said to big results and it just takes time, commitment, discipline, repetition. We have some wonderful people coming on here, as my buddy Jason Nast from Facebook saying, woo hoo he's excited. Oh, you're gonna love this one, Tyler. Here we go, the goat, the goat.
Tyler.S.Clark:
What's up Enae? what's up, girl? Sup, bro? We call each other, bro. I know it sounds weird, but thank you for Chiming in Enae
Brian Kelly:
Yeah, that's awesome. And goat, for those of you that may not be familiar with that acronym because it's somewhat a relatively new acronym that came across primarily in the sporting world, I think is greatest of all time. So it doesn't mean that he's a bad person, It means he's a good person. Yes. I couldn't resist, I'm sorry. I was just too, too easy. And we have The BIG INSIDER SECRETS our sponsor is on. And he's very excited to hear about click funnels and how you've crushed it there we're definitely going to get into that i promise everybody. And we're gonna go through a little bit more of a mindset, maybe talk a little bit all about body and then only business, and we're going to be in business, so to speak. So here we go. Well, I'll ask you, do you consider yourself to be an avid reader?
Tyler.S.Clark:
Yes. And what's interesting about that question Brian, is that I think a lot of people often associate like reading with specifically like business literature. And I do enjoy business literature, of course, but I'm a huge fantasy and sci-fi like I love fantasy books and sci-fi. And that's my brain's way of being able to turn off and honestly, just like relax and get to sleep. So I do love reading and the book I think we were referencing earlier is Atomic Habits. That's like a gift to essentially all my clients. And the major quote from that I love is, you don't rise to your goals, you fall to the level of your systems. And so when you have the right systems in place, ultimately you get what you're searching for in life. But yes, I do love to read.
Brian Kelly:
And combine that very quote with Michael Gerber's The Imus Revisited that talks all about systems, and I'll never forget reading this, listening to it as I listened to all my books. And when he said these words, he goes, basically, if you have no systems in your business, you have no business. And at that moment, when I first read it, this was going back some time. It was like bam, oh, I better get busy and I've got to figure this stuff out. And thank God, since then, I've created quite a few systems that are working quite nicely. He's absolutely right.
Brian Kelly:
If you don't have systems, you're more of a wanterprenuer even more than a soul opener because you're in a burn out way, way soon if you don't have systems. So, yeah. Atomic Habits that was it, thank you for reminding me and everyone else, because powerful, powerful book so highly recommend somebody write that down the atomic habit's. Do remember the author? James Clear, Of course he remembers the author. Yes, It's his go to book. Yes Oh, wait a minute. There we go. All right he's got it right there.
Tyler.S.Clark:
This is the Companion Journal so for anyone that's into journaling or looking for something that's a little bit more than just your standard notebook. There's some really cool features in this. I've never been much of a journaler, but this book has this specific one is kind of cracked code for me.
Brian Kelly:
Sweet. And I just love how you write off about your scene, Keep your life simple, start at simple. Don't give yourself too high expectations. That's what I'm reading into it to help you to be able to achieve each goal. You know, like micro goals and make them achievable. Don't make them too hard. And and every time you do it, like you said, you're stacking pebbles and pretty soon you're gonna be, you know, up in the in the clouds with all those pebbles that have you stacked up over the days, weeks, months and years. It does take time. And you living in the French Alps. I'm assuming I don't know maybe you don't? But I would guess there's access to some pretty darn good skiing out there, smoking and higher elevation and all that. So there's probably a lot of opportunity to keep physically fit. How important is it to you on both a business and a personal level to keep up your level of fitness to the highest you possibly can?
Tyler.S.Clark:
This question is also very interesting from the standpoint that it was something that was not as big of a priority for me until relatively recently. I grew up in practicing the martial arts with my father. I became a black belt in at times you play varsity basketball and football. And then in college, I became very invested in Taichi. And then as I got into my working career, as I think for a lot of people, often times that those physical activities end up taking a backseat because of how hard you find yourself working and how tired you become. And also, it has a lot to do with your diet, as you indicated in your opener Right? It's not just how you're exercising. It's also what you're taking in. So long story short, I weighed about one hundred eighty five pounds in high school and that was always sort of like my ideal weight Right? For most people, I think that's kind of how they they envision it, or at least for me. And fast forward to about six months ago, I've been I had started to experience a lot of joint pain and shoulder pain, pain in my hands and i had to figure out the reason, right? It's just you know blood tests,not sure. And so I made a decision with my fiance that we would go through detox. We would change our diet regimen, regime excuse me and i lost about 20 pounds, got back down to my ideal weight, have been eating almost, I won't say exclusively vegetables, but a heavily plant based diet and I've, maybe work out or stretch three, four times a week. I really don't overdo it. It allows me to get a sweat going and stay limber and my pain I won't say it's completely gone away, but it certainly lessen. I mean when you lose 20 pounds, like imagine you carry 20 pound weight around for your entire day, it just spread all that weight out over the rest of your body and you're going to quickly realize how much energy you're losing. And my energy level since then and the things I've been able to accomplish in my business are just like it's crazy. The difference. Like, it's so hard to explain until you experience, but once you experience it, you literally will go like, I can never go back to that.
Brian Kelly:
Yeah, that's a great point. I mean, so there's all these yo yo dieters, there's also yo yo gym rats, they go and workout, they fall off to the workout wagon, I like to call it. I used to be a fitness for seven years. I was a certified personal trainer. All that good stuff and it is so true that, you know, everyone's taking medications or they're ingesting high doses of caffeine and energy drinks to get the energy when really all they need to do is exercise. It's got the greatest side effects you could ever have and they're all natural and they're all beneficial, all of them. You might get a little sore, your muscles get sore. Get over it. You'll get past it. They will not be sore forever if you keep going three or four times a week, whatever works for you. All of you. It doesn't mean, guys, that you have to go and work out seven days a week, three or four hours at a time, twice a day, like Arnold did back in the day. I don't know if that's exactly true, but they worked out a lot. And you don't have to do that. You have to do this to become an Arnold Schwarzenegger unless you really want to be one. You just need to keep everything going, the system running and fine tune. I'd like to say the mind and body are a team, remember the mind is the foundation for your current situation right now. Sorry, it's no one else's fault. You got to look in the mirror on this one. And what's going on in that wonderful, beautiful brain of yours is what's resulted in where you are today. But for those you that want to right the ship, get that going. And your body, like Tyler has been doing and the mind and body are a team. And more importantly, they are your team. And when any member of a team isn't pulling its weight, the team as a whole suffers. And so with that and then you have business which we'll get into in a moment. But appreciate that because, yeah, nutrition is actually I most cringe to say this from being a personal trainer, but nutrition can be more important than working out. If you finally workout and you're not, your time limited. There's really no excuse for it. And I don't want to give people excuses for it. But if you're going to put more importance on one over the other than please do it on the nutrition side. Please do it on the nutrition side, oh, this is weird. I've got a comment from my own Facebook page, someone saying my type of interview, go Brian Kelly. Oh, it's probably one of my apprentices. It's logged-in. That's so funny. I have to show this. This is awesome. Wow, this is awesome. Earlier, BIG INSIDER SECRETS insider were saying shine, shine shoes saves lives. Yeah. I think he was talking about when we were talking about atomic habits, that topic. And then here's your BFF. Thanks for sharing that seems like a shift and a purposeful focus on ballots. Yes. Thank you. Thank you. Thank you. Yes, we're going on and on. All right, we're going to keep moving on so definitely physical fitness. You heard it right here, Tyler S. Clark Very, very successful we are going to dive into that as well. So you've built a business, then you've sold it and your business was originally in the accounting realm Is that true? Correct. You figured out how to grow it through digital marketing and then sold that business and became a digital marketing firm for accounting firms, Am I getting that correct?
Tyler.S.Clark:
Correct. So there's a little bit of a story behind it, of course. Would you like to kind of go into it a little bit?
Brian Kelly:
Please do. Please do.
Tyler.S.Clark:
OK. So essentially what it ended up happening is I was a little bit born into the accounting spaces. You know, we don't always choose the circumstances we find ourselves in. But long story short. Grandfather was an accountant, very successful accountant in the 70s. He was essentially an enrolled agent, built up a million dollar firm, which was pretty impressive during that time-frame. And after, his technique to grow that was using my father as his sales representative. And the idea of a sales representative for an accounting firm, it was very unique at the time Right? It's almost like kind of common knowledge now that you can delegate and manage and have a specific salesperson to go out and find business for you. But my father and he would cold call the market. You would sign up monthly clients, write up clients, and they did fantastic. My father took those techniques, build his own firm, further, refined them and hone them. And then he launched a marketing consulting firm known as New Clients Incorporated, the first marketing consulting firm of its kind, specifically for accounting professionals. Now, he started that business 30 years ago. I'm 30 years old, so I like to tell everyone there's literally never been a moment in my life where sales and marketing, specifically for the accounting industry, has not been a part of it. So I would like grow up around the dinner table like, mommy, daddy, how do we get our accounting clients better results? Those words came out of my mouth, so after graduating from college, I joined New Clients Inc. as a growth consultant and really started to recognize the power of the Internet and how things were starting to change and shift and how cold calling while still a very viable tactic even today, there was a different way potentially to be more efficient with your marketing dollars or how you chose to invest certain types of clients. And so what we did is we started to test a little bit of that inside of New Clients, Inc. and what I did with my father that said, hey, why don't we start our own accounting firm, we can use it as a hotbed to test new marketing concepts, these new digital strategies that we really want to start to deploy and let's see what happens. And so we did and we grew it very successfully. I was really the equivalent of what my father was for his grandfather and now I was for our accounting firm. And so I've been on the front lines. I know what it's like to talk to small to medium sized business owners of the value of having that accounting, bookkeeping and tax firm in your corner on a year round basis and the value of what that can provide to a business when it's done successfully. So So, yeah we deployed a lot of different digital strategies. I can talk a little bit more about those if you'd like. And essentially what we did is we realized that almost nobody in the market was doing anything like this. And so we started to package up those ideas, those techniques and strategies and brought them to a broader market.
Brian Kelly:
And the answer to if I want you to go into that heck, yeah. Are you kidding me? Here is the thing, you're being very respectful and I appreciate that because there were some preconditions about coming on the show, shall I say, the thing is I love to really put people like you on a pedestal. People need to know what you do and how to get in contact with you so that they can get the help they need and deserve from people like you. First, I want to ask a real basic question. I love how you've targeted it. You're very targeted, focused on the accounting industry for your services. Do you also cater to those outside of that in any way?
Tyler.S.Clark:
So this is I think one of the trappings of entrepreneurship is that since we can do anything, we often do everything that we possibly can. And I think that's a huge mistake. And one of the best ways to avoid that mistake is to be willing to say no. And I often ask my clients when we're engaging in conversations. Very simple question. Why did you agree to speak with me? Right? There's a lot of people who can teach you about sales and marketing, digital marketing. But you're on the phone with me specifically. And so oftentimes people need to realize that you, you, the people listening right now, you're your own best coach for what works in sales and marketing. Like you say no to thousands of things every single day, every single week. But you say yes to a small fraction of those. And if you just take a minute to say, why am I listening to Brian? Why did I agree to buy X, Y or Z? Why did I open that email and start to just ask why all the time about your buying decisions? What you're saying yes to and what you'll find is there's usually very common elements that run through all of them. And one of the most common elements is what I like to refer to as relevancy and relevancy as well. You're speaking to me if you're an accounting professional, speaking to me because I consciously say no to essentially everybody else. Right. I don't break away from this and that allows me to have a specialty and an expertise that makes me very, very appealing to a smaller subset of people. But that's totally okay, right? That's a totally amazing thing to have, is you want efficiency in your marketing processes and you have efficiency when you have a target and when you have a target, you're more likely to hit it. So, again, I, I say this from the standpoint that these were things I learned inside of my accounting firm when it was originally, well we work with small businesses Right? But we have a veteran who is doing our processing for our accounting work. And so we realized, well, what if we targeted veteran owned businesses? What if we started to realize the power of reviews? What if we started to use platforms like Bark or Thumbtack where they're already doing the heavy lifting and we can just come in and essentially access the leads. And if we have better messaging, they'll want to work with us. If we have better reviews on the platform, we'll look better than everyone else and they'll be willing to speak with us. And so all of this really just starts to steam roll. It starts to snowball when you start to pay attention to it. And like we said earlier, specifically when you start the day with the task and it builds on itself. It's also true in digital marketing where every single asset, every single win, every single review, every single new platform, every system you build to be able to manipulate or utilize that platform to generate leads. It all builds on itself and the only way you have increased efficiency, in my honest opinion, is when you pick a vertical or a niche.
Brian Kelly:
Yeah I love it because how many times have you talked to an entrepreneur and said, so what kind of people do you serve? And their answer is everyone. And at that moment when I hear that answer, I just kind of shake my head and say, I know you're gonna have a tough road here because it's very important to niche it down. And that's, you know, in going over your bio that's where I could see that you had done just that. And the cool thing is, like you're saying, it's focused and targeted. Once you have a target, you have a better opportunity to hit that target. And, you know, there can be for those you that have other businesses in a different genre, you can actually, you know, if you market to just that avatar we like to call it, or ideal client base, there will be others that will be interested and you just have to make that decision. Are they the right fit for you in your business? But many people will just say, well, I will take people outside of my core if they fit and then that gives them more business if they don't have enough already in their core area already. So just want to put that out there that it's very important. What Tyler is saying is to be very, very focused in what you do and know who your ideal client is, I mean, detailed. And that's what he has done and he's very successful. And to get successful in any business, one must be pretty damn good at this thing called marketing. And I have a feeling that this guy right here has found a way to cracks some kind of nut, I mean, I know it. There's no question being the top, was it Fifteen affiliates in the entire click funnels affiliate network I don't know. There's got to be multiple thousands or tens of thousands of those, I used to be one as well. Like, wow, that's impressive so I'm curious. Marketing is the lifeblood of any and all companies as you know, Tyler, obviously, because you spent a lot of time perfecting that craft. What would you say has been the number one marketing approach that you have utilized to date? And it doesn't have to be I mean, like what is the most recent form of marketing that you've utilized for your company that has worked the best?
Tyler.S.Clark:
So I think. Well, I'm definitely going to answer the question directly. I have no problem sharing my best traffic source and my best techniques. I like to say there are no secrets in the information age. And if you think you have secrets, you're fooling yourself. What you need to do is you need to be open and be willing to share things and when you're willing to do that, amazing things happen. So When it comes to efficient or successful marketing, I like to always tell people there's nothing mythical about it. It's actually extremely methodical and a lot of people, especially accountants who are highly analytical, they like to follow checklists and procedures. And it's true, there are essentially formulas or things that you just need to understand that go into creating a successful marketing plan and implementing that plan. And to me, it comes down to three primary things OK. We talked about the importance of your market, like actually having a defined market, understanding why you say yes and and almost have always has to do with someone is understanding your uniqueness and what makes you special Right? That's market number one OK. The second thing that you have to now hone in on is your message. Why should someone listen to you? What is the pain point that you solve? Right? If we go back to even what we said just a little while ago. Entrepreneurs solve problems. What is the problem that you are solving for that individual? Right. What is the major thing? What is the major benefit that you're going to be able to do? And I'll tell you, one of the things I love to just reinforce with my clients is that if you're in the service business, like Brian and I are, for the most part, we effectively sell the same thing. I sell the same thing as an accounting firm. And that might sound strange, but what we sell is an improved quality of life. If I can get you to believe that your quality of life will improve as a result of working with me and my services, whether I'm offering marketing and sales, coaching and training and system building in that area of your business, or if a mall offering some form of accounting, bookkeeping and tax help in the finance pillar of your business, we're both working under the assumption that should you choose to do that. If my message resonates with you, the pay back of that will be ultimately an improved quality of life OK. So again, just to review marketing. If your message matches your market, the final one. If your message is at the right moment in that person's life. So, for instance, you may not necessarily want to grow your business right now, although it's hard find you for an hour, grow and you're shrinking. You may not necessarily have an issue related to accounting, bookkeeping or tax, but then you get a letter from the IRS. But then all of a sudden it's time to file your taxes. But then all of a sudden the moment changes. And if your message is almost omnipresent or constantly in front of that person's ability to now say yes, whether e-mail lists advertising, where they invest their time on line, guess what? They're going to go. I've seen this person. Oh, they've got good reviews. Oh and again, there are certain elements that go into building trust online that get someone to go from ehh to click, to schedule call ,to take their credit card out of their wallet and buy from you. And if you have those elements and you continually build on them and improve them and find hone them, you get to make the four of them Right? Marketing, message, moment you make money. Marketing, message moment make money. So that's like my go to strategy, like if you can just understand that, you know basically everything you need to about marketing. Yes there's fine details and when it comes to like traffic source, when it comes to how do you actually attract people to you? Well, go back to studying your marketing and I'll tell you how it works for me, and this is effectively how I won the Click Funnels award. This is our go to traffic source. My market needs something very specific or known as C.P. credits Continuing education credits. There's a number of industries that require this OK. And there's a certain number of hours that they need for per year. Financial planners need it, I believe lawyers need it, I think even nurses need it. I think real estate professionals may need it in certain states and CPA is needed. Enrolled agents need it. And so they have webinar providers online where you can go and you will put on your webinar your message. OK, that will then give them a free CPA credit for attending your webinar. So you have a very captivated audience. You're building reciprocity into your entire message because they're getting something for free in exchange for giving you their time. They're getting also value from your message. If you're coaching and educating them and then you have a tremendous opportunity at the end to convert them into something meaningful for you and your business. So that's one I mean, I've talked about this strategy a lot. Again, there's nothing to hide about it, these companies are widely available. If you're free to come compete against me I really don't care. And yeah. Like, honestly, that's to me one of the top strategies in the game right now.
Brian Kelly:
I love the 4M's and really the big home run, I think is the attention to detail of creating and giving value. And, you know, you're coming off and giving it for no cost or very little cost initially to wet their whistle, so to speak, to say this Tyler guy who knows what he's talking about. I want to do more. I want him to take me to the finish line, to the promised land and help me to get past where I'm at today. And that's a very obviously is a proven strategy. It's yours and it's working. I've heard this time and time again from many successful entrepreneurs. It's, you know, provide value. I've heard recently and the interesting thing is happening, I've heard recently, some people are like shunning the word value and saying that it's being overused. Well, that's an opinion. And I think it's maybe it's being overused because possibly they're not actually doing the same thing that they should be doing, which is provide value. It means different things to different people. But for, you know, in your case, you said it already. Is it targeted? Is it something they need? Is it something they can that will help them get to the point they're looking to get to know? In your case, you're helping them by getting them those credits and that's helping them. And so that's value. So if it's targeted towards your market, like you said, the very beginning. So, yeah, it's a phenomenal sounding system. Yes, go ahead.
Tyler.S.Clark:
Yeah, Just one thing on that point you made about value. Right? This is a word that is definitely, I could say it's almost getting abused Right? It's almost the equivalent of paradigm shift from like a couple years ago. It's like, OK, like you've got to let that term breathe for a little bit. But honestly, you're right. It means different things to different people and I think this is one of the major things that you can do with successful marketing is make sure your audience understands what you mean when you use certain terms. So I always clarify it for my audience. I say value means one thing to me, It's a synonym essentially for results. Like my value is my ability to help you get better results or tangible results. And so when you talk about your value, Well what does that mean? All it means to me is you get results. So I just had to clarify that because I completely agree and if you want to differentiate yourself and still use a powerful term, just give it a little bit more Me.
Brian Kelly:
And it is being used heavily across many spectrum's, and the key is, how is it being used? And so, you know, that's it. You just clarified by telling them this is what value means in our context, because that's what it is, It's results. If you're not getting results, you're not getting value. And that's really a great definition of the way it should be used, is to basically elicit results. I love that, I love that. So let's talk about click funnels a little bit. I got a lot of people are interested in hearing about how you did this. So that's a whole different spectrum of value there. There's a whole different audience that's not accountants, per say, unless that's how you targeted this as well. What was the secret sauce behind becoming the top 15 in the world as a click funnel affiliate?
Tyler.S.Clark:
So I'm happy to go into details as always but if you're very interested in pursuing this, there is as being part of this illustrious fifteen. They had us write a chapter detailing our strategies. So there is a new brand new click funnels affiliate boot camp where I lay out I think it's the 11 steps. I can't remember the title off top of my head, but it's the eleven steps that got me to one hundred and one paying click funnels affiliates in less than one hundred days. And that's like click funnels, like big claim is like you can get to the Dream Car Award, We'll explain that in a second. But you can get to this illustrious award, recurring revenue in your business and if you want to know exactly step by step, you can check out, you can get that it's a free download, it's a free resource. Just again, it's click funnels affiliate boot camp It should be pretty easy to find online. And there's there's a Billie Jean there's some some very powerful marketers, Ping Jun, that have also done a Spencer Meecham ,some heavy hitters that I can't even believe my name is next to, to be honest. So pretty cool stuff in there. But again, if you're looking for how it worked, it comes down to the market, like I didn't say, click funnels for businesses. I said no I've cracked the code for how click funnels work specifically for accounting professionals like that and so I built in my message, my entire webinar, my four secrets to online client acquisition was built, my webinar on CPA Academy where I go and I give the CPA credits. And then at the end of it and I say, you get this irresistible offer where you get by Snell's Master, you get my click pulse template, you get the bang, bang, bang, bang, bang, bang. You get all these things all. Like all my best training when you become my click funnels affiliate. And we signed up I don't know, like Five, six hundred people in a year on click funnels with that offer, It was super powerful. So, again, I don't want to like harp on it, but it was like we knew our market, We had a fantastic product that a lot of people were already aware of and we created a message that resonated with why this mattered in their life and how would help solve a problem and they worked.
Brian Kelly:
Is it by chance The Bitly link you provided?
Tyler.S.Clark:
It might be for the affiliate bootcamp?
Brian Kelly:
Yes.
Tyler.S.Clark:
Probably.
Brian Kelly:
Wait for us, I'll put it up on the screen. You can type it in and see if that takes them to the location you're talking about there, because I do know that's click funnels Website. The Click funnels related messages there, I know when you apply to be on the show, Was that like five years ago and you finally are now appearing today? I'm kidding it was several months ago though. So to expect you to remember that Yeah, I didn't think about that, but yeah. Someone go ahead and type that in and try it and see what happens.
Tyler.S.Clark:
Something valuable. I can guarantee that much.
Brian Kelly:
Absolutely. And then what I took away from that, Tyler, is something that so very, very few people do. And it's a constant that is in your strategy. And that's what I'm really taken away from this. And you are like beholden in a way to your market in a great way. I mean, you are focused one hundred percent no matter what it is on the accounting market and the accounting clientele. And that's impressive to me because it's so easy to see that shiny ball and go. Yeah. But you know what? Affiliate marketers would really love this and so would digital marketers. And so a digital ad agency that you could just go crazy with it. And I think the point for everyone to learn here is that because Tyler was so focused on just one niche, I call it a niche. That's how he became successful, one of the greatest ingredients of becoming successful you know, the 4M's it's all part of the 4M's And just take that to heart, really, you know, whatever niche you're in, target and market to them only and see what happens. Like you said, when you're focused and you have a target, you can actually hit it. And that's a great, great advice. We're getting some comments here No, it's not the affiliate, It's a click funnels free trial. OK, thank you for tick checking on that.
Tyler.S.Clark:
Appreciate that Yeah. So if you want to check out, I think it's probably that our hundred K challenge and what it does is it will allow you to to really just you know, there's a term known as funnel hacking where it's like, hey, if you want to figure out how we've, like, set all of our stuff up. And just like understand why it works and how we keep people involved and where all the value, the results come from the synonym for that. Well, you can come check that out. Like, honestly, we'd love we'd love for anyone to a funnel hack us I've no problem with that.
Brian Kelly:
Yeah, i'm just reading your notes, sign up for clicked phones and gain access to our hundred K Challenge that was on the bitly link.
Tyler.S.Clark:
Just on that point, Brian, about knowing your market. So one of the other digital marketing strategies that's becoming increasingly popular is having a Facebook group and having a Facebook group dedicated to a specific niche and what you're looking to do for that niche. So we started that and one of the we didn't start that trend, but we started a Facebook group and we essentially had OK, well, one of the questions that came on the group was what are your growth goals and when do you want to achieve that growth goal by? And what was fascinating about that answer, Brian, is that about 90 percent of all the people who answered that question said somewhere right around six figures in twelve months. Like, it was just like it was so clear when we looked at the data, I was like, there's something here that would resonate with our market. So we're like, well, we have to include this as a part of our message. And what it ended up becoming is like we refer to it as like sexifying our offer like You don't say, oh, click funnels for accountants. It's like, no, it's the hundred K challenge. And they're like, oh, that's my growth goal, oh, this can help me reach it. So I don't mean to go off on like it's a tangent here, but I just thought it was important to be like, well, why is it called One Hundred K challenge? And how does that relate to your market and how does it relate to your message? And it's all uniquely tied together.
Brian Kelly:
So what you just said is, is sheer genius. It's simple, yet it's genius. Because this is right down the alley of knowing what your market wants and what a fantastic way to find out what they want by just simply asking them and then take what their answers were and form them into your marketing message That is gold ladies and gentlemen, please write this down, please and oh, how simple would it be to set up a Facebook group? And part of their entry you can set this up if you're not aware of this, like he just said, where you ask, what is it, three or four maximum questions? Three and then use that as your data to then market to them. And people like them. Those obviously want to join your group. And answering those questions are obviously your target market. Unless, of course, the messaging on your group is not good to begin with. But definitely great stuff. Oh, hey, we found something here Remember this? Now, we know the culprit because it is one of my apprentices, Jaree Rivera. I have to give him a shout out because this is amazing young man, who is really crushing it with digital marketing specifically at this moment. Facebook as he's doing it with my company. I want to give him a big shout out and for anyone looking for help in that area, highly recommend this gentleman look him up you see his name there on Facebook and you had a point to make. Go ahead, Tyler.
Tyler.S.Clark:
Yeah, so there's three questions on your Facebook group. And I just want to make sure that if you do decide to pursue this strategy, there's two tricks I want people to be aware of. The first trick is that when you have this group of three tricks, don't let people into the group who do not answer the questions because they will not engage in the group. You just immediately decline those people. They they will sap your engagement because they're never going to participate Ever. Just don't make that mistake, because once they're in there, you'll never remember who they are and they'll just be in there forever and your group is screwed from the beginning. The second thing I want to share is that of the three questions, one of those questions should be an email capture. You should have a free lead magnet that you're offering that would resonate with your group. So we say to five social media secrets for accounting professionals Right? Enter your e-mail address now if they don't give you your e-mail address. But they answer the other two questions I still let them in. Like, I don't make that a requirement of joining the group. It's like, fine. You don't want to, You don't want it that's fine. I've no problem with that. However, the third strategy is talk about systems. We talk about automating things, So what you want to do is you want to save seconds, seconds, add up in the minutes and its hours,hour into days blah blah blah. And one of the best ways to do that is you can make a one time investment in a software known as Group Funnels. It's a chrome extension and group funnels will automate the process of collecting those email addresses, pulling them into a Google spreadsheet and as long as you have a zappier set up yet where you're now pulling that Google spreadsheet into active campaign or wherever, you can now automate the delivery of your free lead magnet and get them onto your email list. So I know that with some digital marketing like dabble Speak. But if you can, if you follow along with that at all, like that's it's one of the most powerful things you can do on Facebook right now.
Brian Kelly:
I think we were separated at birth I'm convinced. Convinced now my geek needle is pegged, bro. I was somewhat recently coined the automation master by a friend of mine because I live, eat and breathe automation and everything you just said I was just lathering this was awesome. Zappier and some say Zappier, some say zapppier It doesn't matter. Tomato, tomato You know, Google sheets, all of that. The automation put an active campaign. There you go, baby. I have a white label version called Peak Connector, and it costs the same as active campaigning. But you also get my support on top of it, So shameless plug. Perfect timing for it. All of that and all so many other things as woofu forums and all of these things that I used today, my scheduler, 10 to eight. Everything is in there to automate my business is my system, one of the parts of my systems, and then the help with my wonderful apprentices like Jaree that as part of my systems as well. Oh, you're gonna shout out here, This was from a while ago. But she said honestly couldn't believe that the cost was so low Super extraordinary value, though. Not trying to guess, Tyler honestly, it's real. I've been getting results since we met That's what it's all about. She said the keyword. She actually typed that in before you talked about results. How do you how do you pronounce our first name?
Tyler.S.Clark:
Enae, It's like Renae but without the R Yeah. No, Enae is awesome and Enae I'm going I have to go to sleep after this so you gotta, you gotta stop gassing me up honestly like I've got stuff to do tomorrow like coach you and help everyone else.
Brian Kelly:
And this gentleman, Mike Mastroianni is a good friend of mine. We go way back twelve, thirteen years ago, if you're in a network marketing industry at all, you know what it is to have to recruit people that it can be very difficult to do. This guy is one of the best recruiters on the planet, and he does it in such an integrity based way. He's never chasing people. He's going to learn a lot from him. Recently, we just got involved together in an amazing infomercial based opportunity. Look up his name. It's very unique as you can see on the screen mastroianni M A S T R O I A N N I that's for other people listening and look him up on Facebook, reach out to him, say, hey, what does that infomercial company you're part of, I want to check it out because if you're work, if you're with Mike, you're gonna get the help to build a big organization and then Jaree is coming back. Thank you. Saying thanks for your gems, Tyler much appreciated, yet Jaree is the real deal, man. He is an awesome guy. Awesome. Oh, my gosh, you are really getting me lit. I love automation, y'all Oh, she's fun I like her Enae fantastic Yeah. And I can see why you love Tyler too Enae because he's an amazing young man. He's achieved so much Only 30, Come on. I thought you might be 26 by looks, but you know, that's cause you keep in shape and you're that high altitude Right? So, bro, we only have two minutes left, this is not right. But I'm not running time clock and I know you have nothing but the rest of the day in front of you because what is it, three thirty or four thirty now.
Tyler.S.Clark:
Three thirty but if you want to hang a little longer Bryan, I'm more than happy to hang out. It's up to you man.
Brian Kelly:
Tyler.S. Clark again for those you that just joined or came on a later is joining us right now from the French Alps where it is three thirty in the morning. We started at his two thirty in the morning, that's because he made a commitment I don't know, several months ago to be on the show and recently started getting reminders that the fact that he was committed to be on the show and he's human probably had second thoughts and said, God, It felt like a good idea back then. Now it's like I'm not so sure he stated his commitment and came on and I so appreciate that. And it's just a quality again, a very successful people that's one of the main qualities. But there is one question, Tyler, before we leave and again, we're gonna give folks a way to connect with you. So don't let me forget that I won't. And it's one question I like to ask of every successful entrepreneur, which means everyone it's everybody on my show. Before we call it a night and it's a really telling question is a deep question. And if it takes you some time, does it come up with an answer? That's cool. There's no horrible thing with dead air time on this show. It's OK if you need a moment. Some will get it instantly. I've seen the whole gamut. But before we do that, I would be remiss if I didn't let people know. What I promised in the very beginning is how they can win that five nights stay at the five star luxury resort, compliments of The BIG INSIDER SECRETS they are watching right now as we speak on this show and here is how you do it. So before I said you know, resist the temptation to go multitask, but now both Tyler and I give you permission to get out that other very high tech instrument called your phone your smartphone and pull up your messaging app. And when you do that, where you would normally put in the name of the person, you're going to send that message off type in this number 661-535-1624 and then down in the message, Jaree, or you would type in your emoji's and your message itself type in the word peak P.E.A.K and just hit the send button. Go ahead and do that. Right now we pick a winner every single week. Again, you want to send that to 661-535-1624 and just type in the word peak, Hit the send little send icon. And again, this is sponsored by our wonderful, wonderful friends over at The BigInsiderSecrets.com. So be sure to check them out as well, because they have given us a wonderful gift here that given you a wonderful gift. And I can't wait to see who wins. Bring it let's see who wins. Speaking of winners right here, that man right there. Yes. It's always fun. So I kind of built up that question and I just want to let you know, Tyler, that there's no such thing as a wrong answer to this question. It doesn't exist. So that'll help. And then exactly the opposite is true. The only correct answer is yours. It's a personal question. It's not a deep personal question, but it's personal nonetheless. Are you ready?
Tyler.S.Clark:
I am.
Brian Kelly:
What he's curious. You can see him just think in a way I love it. All right here we go. Tyler Clark how do you define Success?
Tyler.S.Clark:
You know, I have an answer that I was ready to shoot off right then and there, but it's the type of question that requires reflection, even if you're confident in your answer. Because success is what we're all striving for and I think that's one of the major trappings of trying to define success, is that it's almost defined as a particular point in time. So for me, successes, is like I said, for value, they're synonyms Right? Success is a synonym for progress. I believe very much in the idea of dreams. Dream firms and the representation of what a dream means is that you're capable of imagining something better or something different from where you are. And if you reflect on one of the most powerful statements of all time. I get goose bumps. Just everything you almost brings tears to my eyes Right? I have a dream and that means something different to everyone, but needless to say, I'm quoting Martin Luther King and the power of that statement for changing social justice, for changing your personal world, for changing your business, for helping you to change someone else's life that requires you to have a dream. And when you have that dream, when you have that goal, when you have that target and you're willing to make progress, even if it feels small, even if it feels insignificant at the time, as long as you're making progress you are finding Success.
Brian Kelly:
Stack those pebbles, baby. That's right, I love it. Thank you so much that was a great, great answer because it was yours. And here's the thing. I've had over 90 guests on this show, and I'm still stunned. No two people have answered it the same way yet. I mean, I expect it to happen someday. I mean, odds are there Come on It's going to happen. The other thing I did find very, very interesting, Tyler, because the people that I interview are successful. There isn't one of them that focused completely on money or in some most not on it at all. To define success, it was more being free to do what I want. The answers were everywhere, but they were not money centric. And here's the thing. When you're just starting out in a business, your mind has to be money centric for you to survive. And it's OK. So you have permission to be money centric when you first start out because that it's your survival. But as soon as you get to the point where you are able to serve more people because you're making money, that whole mindset shifts and becomes one like Tylers, where now you're thinking of things like progress sucking those pebbles and that's his definition today. That definition will most likely change in six months, maybe a year from now. It changes for everyone. So there is no one right answer. The only right answer is yours. And it's gonna be yours multiple times through your life because it will change as a bit. I just learned so much by asking this one question, Tyler. It's kind of by accident. Blow my mind. So I'm actually compiling a book with everyone's answers to date and we'll pull that out and get that published. Of course, I'll get your permission first. I know you don't want the extra exposure, but I'd like to help you in that area. I'm just having fun. Kidding, of course. Oh, my gosh. Do you want to talk to the Dreamfirms.com website at all and give a brief overview of that?
Tyler.S.Clark:
The cobbler's children have no shoes. Is the honest answer. Dreamfirms.com will ultimately lead you to either the practice ignite or challenge, which is a seven day challenge that we offer to our accounting, bookkeeping and tax clients. That gives them an understanding of online lead generation effective sales techniques, as well as online scheduling, which is something about 80 percent of the industry currently does not embrace. When you think about your most valuable resource, it's your time. So there's something for everyone in the practice. Our challenge is only forty seven bucks. So feel free to check it out if you'd like. There's a chance it drives you also to the Five Shifts webinar, which is about a 40 minute webinar that we offer that guides people through what we believe are the five fundamental shifts you have to make to be able to systematically add high quality clients to your firm or six figures of new growth year over year. So there are a number of a number of things that we'd like to offer at this point in our business that dreamfirms.com website will change in the next two weeks dramatically from a simple landing page on Click Funnels to something a little bit more robust and descriptive of what we have to offer. But that's a good place for everyone to start right now.
Brian Kelly:
And I love the fact that you have all these testimonials and we've had one repeated tonight live from Enae and that's been it Oh, goodness here we go. Guess what? Another one, that 7 day challenge gave me life. Let's go right on cue Phenomenal. Here, you know, this is one of the things I noticed for successful people as well, and that is they have built up a fan base and they built up raving fans and that's what Enae is showing right now. And all of these testimonies that we just saw earlier, and that is another key to building a successful business. So always work with integrity over deliver. It's obvious you have. I read those testimonials Enae is a perfect example She's just like, you're your biggest raving fan of all. It's phenomenal to have those people and I can tell that it's a mutual respect that you have for each other. And that's because Tyler gives value and what he means by value is he gives results. And that's important. We could go on for another five hours and I want to, but out of respect for everyone, including yourself, probably want to get back, crawl back in bed, maybe take a nap after being there. It's almost 4:00 a.m. in the French Alps. Mr. Taylor S. Clark. I cannot thank you enough. What is the best way for folks to get in touch with you? Is it through our website, Facebook and email?
Tyler.S.Clark:
Honestly, I'd say for any accounting finance professionals, join us on the proactive accountants Facebook community. We do free training's every Friday on their free software tools. It's a blossoming community. Is almost two thousand active members in there right now. So I'd say for anyone in that space, that's a great area for those of you who may want to connect. Talk a little bit more about even affiliate marketing, how to do that successfully. I'm more than willing to have those conversations, but the best platform would be LinkedIn Tyler S. Clark. and just another trick. If you put s in your name, first name column on LinkedIn. It allows you to figure out who is using bots and who does not and helps you make more meaningful connections as opposed to connecting with people who don't really appreciate what the platform can do. So just food for thought.
Brian Kelly:
So your first name is Tyler Space s period.
Tyler.S.Clark:
Yes, correct.
Brian Kelly:
I'm going to add my middle initial, That's really cool. That's really cool. So, you know, use nugget after nugget. So definitely, definitely reach out to Tyler and connect with him. Probably the best, easiest ways to go to LinkedIn, because you can see his name on the screen. Tyler S. Clark. It's hard to misspell it. It's very straightforward because he's a results oriented guy and you're gonna get results when you come and say hi to him. Tyler I can't thank you enough. I mean I really mean that for, you know, getting up brutally early because I know you to get it before 2:00 a.m. to get on this before we got started the show officially have nothing but respect for you and I love the fact that you have these raving fans and. Well, you're welcome Enae. Wow, that's nice, yeah. Both peace and blessings, a massive growth saying to you. Same to you Yes. Thank you so much, Tyler. And on behalf of this amazing guy. I want to say thank you all for watching and listening that have been out there watching us live or maybe even later on recording, whether on video or podcast. We are on twenty five different podcasting platforms. We are everywhere. We are doing it the Tyler S. Clark way. We are getting exposure and any and all possible means and formats we can get to so follow this guy. He knows the secrets to success. The 4M's get to know him and watch your life change you. There's just too much objective evidence and proof on everything I've seen about him. So definitely get in contact with them and improve your life until the next time. I am Brian Kelly, your host of The MIND BODY BUSINESS Show. This is Taylor S. Clark, the one the only the amazing young man from the French Alps. We will see you again on the next edition of The MIND BODY BUSINESS Show. Have a great, great evening and be blessed for so long for now.
Tyler.S.Clark:
Have a great night, everyone.
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Tyler S. Clark
Tyler S. Clark is a serial entrepreneur. After successfully adding six figures to his accounting firm two years straight with digital marketing and successfully selling it, he launched his digital marketing agency, Dream Firms, the #1 Digital Marketing Agency for Accounting Firms. He also is the Chief Marketing Officer for Clessant, a luxury Apple Watch strap company that he has doubled the revenue for in just one year. Tyler is an avid digital marketer, a Clickfunnels Certified Partner, and a Dream Car Winner. Recently, he was recognized as one of the top 15 Clickfunnels affiliates in the world. He also successfully funded his first company on Kickstarter, raising over $26,000.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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