Special Guest Expert - Vera McCoy
Special Guest Expert - Vera McCoy: Video automatically transcribed by Sonix
Special Guest Expert - Vera McCoy: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated? And driven. How do we finally break through and win? That is the question. This podcast will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello everyone and welcome, welcome, welcome to The Mind Body Business Show. We have a fantastic show lined up for you tonight. We have the one, the only Vera McCoy. Yes. And she is the real McCoy. Yeah. You'll find out why in just a minute. At least she was. She is definitely the real McCoy. And we have a fantastic show lined up for you because of her, not because of me. The Mind Body Business Show. It is a show that I had developed with you in mind. The entrepreneur, the business person, the individual looking to get just that next step, that next level in their business. And in this show, I interview highly successful entrepreneurs from all over the world who do amazing things via their various services, their expertise. And what I do is I extract the secrets from them. What is it that potentially made them so successful? And that is the beautiful thing about this show is exciting. The answers are wide and varied. They're no. Two people have achieved success because of the same exact steps. And so you can take what they say, like what Vera is going to say, apply what she does, her strategies, her tips, her techniques, her knowledge, her experience to get your business one step closer to that level of success that you you desire and that you deserve. The Mind Body Business Show is just that. It's a show about entrepreneurs by entrepreneurs, and it involves what I call the three pillars of success. And those are literally the the three words you see as part of the show's name, mind really means mindset. And that is that to a person. There were individuals that I had studied over the course of about a decade, and I studied only successful people.
Brian Kelly:
I wanted to find out what what was their secret sauce, what made them more successful than perhaps myself. And these three pillars, if you will, kept bubbling up to the top for each one of them, and mindset being pretty much the main pinnacle of everyone's reason for success, and that was their mindset to a person. They each had a very positive, powerful and most importantly, flexible mindset. And then body really literally represented the fact that they took care of themselves, both physically and nutritionally, through exercise and through what they ingested. And then business. Business is very multifaceted. And what these individuals had done was they had mastered a myriad of skill sets that are necessary to achieve a successful business, and not only to build one, but then to scale it and grow it and make it thrive even more so. They can serve even more people. Skill sets like marketing, sales, team building, systematizing, leadership. I mean, I could go on for quite some time, I won't, I promise. And the good news though, for you is, you know, being astute as you are as a listener and a viewer, is that to master any one thing, a skill set no less, can take a very, very long time. And I just rattled off, what, five, six of them? And can you imagine how long it would take to master just that little short subset of skill sets that are necessary? The good news is you personally don't have to master every single one of them. You can leverage them if you mastered just one. You start by mastering just one. And that one. Yes, I mentioned it as one of those 5 or 6, that one skill set. If you master it, even if you don't have anybody in your team yet, is the skill set of leadership. If you don't have anybody in your team, then you want to embellish leadership traits and skills as if you were the sole team member on your company. How would you like your culture to be developed? There are many books on this subject. We won't go into that in this intro right here. Maybe in the show with Vera, I don't know.
Brian Kelly:
We'll see how it goes. It goes pretty organically. I can't wait to see what she has to say regarding her rise to success and what she's up to these days as well. And another wonderful thing I found out about very successful people is that to a person, they are also very avid readers of books. And so with that, I want to segue into a very short segment I affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks. Brought to you by reach your peak Library.com.
Brian Kelly:
Yes. There you see it. Reach your peak. Library.com. And one quick word of advice before I move on. And that is you're going to be hearing about a number of very valuable resources as we go through the show, mostly from Vera. Reach your peak. Library.com is also definitely one of them. And what you'll want to do is instead of succumbing to that urge to go click away and check it out while the show is going, I would implore upon you to instead write it down. Get a piece of paper, maybe one of those writing instruments. You remember those a pen and or you can do it on your computer, whatever works best, and then visit the resources after the show is over. Here's the reason why I spoke from stage for several years, for my mentor, and then for myself, and what I learned in the very, very beginning of that journey. There were times I'm on stage and I know I'm getting to the good part. That's the part that, you know, it's my presentation. I know the part that could potentially change lives for the better. And I get to that part. And I would notice on occasion someone would get up and leave the room, literally, like they got that all important text message. Maybe they just had to use the restroom. The key, though, is, is you want to be able to give yourself the opportunity to stay in the room. In other words, to stay focused. I know this is not a physical room. I would hate for you to take your focus elsewhere. Right at the very moment that Vera drops that one golden nugget that you yourself could use to catapult yourself to that next level in your business. So I implore upon you to take notes throughout this show, whether you're watching it live, which I hope you are, or you're listening to it on audio podcast, or you're watching the recorded video in any form or fashion, please take notes. Visit the resources after the show is over. That is my soapbox moment. Reach your peak library. It is a resource again that I had built with you in mind.
Brian Kelly:
And the reason is, is because I myself was not a voracious reader until about the age of 47 Yeah about 12 years ago. Dramatic pause. Because I know you're all doing the math right now, and that's cool. And yes, so I finally began reading at an older age and wow, what a life changing experience that has been. And because of that, I started assembling a list of the books that I have read and that I vet. And what does that mean? That means that the books that are in this list are books that had a profound impact on me, either in my personal life or my business life or both. And that's why they're here. So not every book I've ever read is in here. This site is not here for the purpose of making money. Every one of those buttons goes to Amazon and you can get them from any bookstore you want. Just go find the book that makes the most sense, that jumps off the page that talks to you first. Go buy it. Wherever you buy your own books. You can get it from right here or anywhere else. It doesn't matter. Just get it, read it, and then implement what you've learned. They are in no order whatsoever. You'll find that out. They're not alphabetic. You'll see a lot of Grant Cardone, uncle G, all at one place in one area. That's because I read all of his books back to back to back to back, because I loved them and I wanted to read them all at once. So definitely check that out. Reach your library.com, write it down and visit it later. And then the next thing you definitely want to check out is our guest expert, Vera McCoy. She's coming on. We're going to bring her on right now. Here we go.
Announcer:
It's time for the guest expert. Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Oh, she is not over there. Yes, now she is over there. She. There it is. She is the one. The only. The real McCoy. Vera McCoy. Welcome to the show. Vera. How are you doing this evening?
Vera McCoy:
I am doing great. Thank you so much for having me on, Brian. It's really an honor and a pleasure to be here with your audience. Oh, my.
Brian Kelly:
Goodness. The pleasure is all ours, not just mine. And so appreciative of you spending your valuable time with us, sharing your expertise, your experience, your wisdom. I cannot wait to extract it all. Maniacal handrub. So before we get rolling, I would like to introduce you professionally. And you know, I think you deserve to be introduced and have people understand a little bit about your background if that would be okay with you. And then we'll kick it off with some fun Q and A and have a good time. Does that sound good?
Vera McCoy:
Sounds like a plan. Love it. Right.
Brian Kelly:
Vera McCoy is an attorney investor, a serial entrepreneur, a student of life love that she obtained her BA from Rutgers University with honors. She has her Juris Doctor from Rutgers School of Law. And Vera began her entrepreneurial journey as co-owner of the Real McCoy Daycare Center. I love that name and nursery school with her mother, Lela McCoy, another real McCoy. She started her own law firm after her mother retired from the real McCoy, and the firm's primary focus is in the areas of real estate law and bankruptcy. Presently, she is transitioning to her new career as a real estate investor. I love that I'm doing that as well. Business consultant and entrepreneur motivator through Financial First Aid that is her company and cannot wait to dig in and see more and learn more about that as well. So welcome officially formally to the show. We're going to have a really good time, a really good time. And and everyone is going to get a ton of value. I just know it so very, you know, from being an entrepreneur that, you know, it's super simple. You know, it's easy every day you get up and because you've made it to the level of success you're at, it's just autopilot. You get up, you can just go hop in your hammock with that umbrella drink, and the money just rolls in. Of course, I'm being a little facetious, right? It's anything but easy. In fact, almost the definition of entrepreneur is problem solver, because that is why, you know, that's how we become successful is we we solve problems or issues that people have and get paid for that service. So for you, you know, knowing that every day when you get up, there are all these issues to deal with. There are arduous tasks that must be tackled. There are members of your team that may or may not understand your request, and you have to go through that again. There's so much. But knowing all of that, you know that that those speed bumps are heading your way every every morning when you wake up, what is going on in your beautiful brain when you wake up knowing that's in front of you? What keeps you driven? What keeps you just lit up to go and serve more people each and every day? What is that for you?
Vera McCoy:
Um, the idea and the hope that when I go out into the world to do whatever it is I'm doing that day, that I actually will be able to come to the end of the day and say, you know, I really did help someone, even if it's just one person. And sometimes, you know, you never know, what is that thing that's going to help someone, you know, for, for the most part, for most of my, you know, career, I've been working at solving people's legal issues, you know, trying to help them out when they're stuck in a situation. And for me, that's, you know, usually a bankruptcy situation. I'm trying to help them, you know, get to the other side of that. And so that kind of keeps me driven. Sometimes it keeps me up at night, too, you know, trying to figure out, okay, now what's the best strategy to use for this particular client? But, you know, just getting up and knowing that I can, can really have an impact on someone's life, that that really helps. That really keeps me motivated to do what I do.
Brian Kelly:
I absolutely love that and it's all about serving others. I hope everyone noticed that and caught on to that as well. Yep. It is. And that's one of the common themes I've seen with so many entrepreneurs. Just the common denominator is service. You know, they want to make sure that they are. Treating others well, but helping them to achieve the results that they came to you for. Yeah. So that is often a driving factor in getting folks motivated or that motivates folks like yourself. And that's a beautiful thing about entrepreneurship is that I found it's a very servant attitude like thing. Yes, I'm out of breath because I had some stuff going on in my studio here. It was crazy. Man, this is crazy. Yes, we get to have fun dealing. And that's another great thing because as entrepreneurs we are faced with things intra day that we weren't expecting. I can you think of one that came up with you recently that perhaps, you know, could have knocked other people over, but you found a way to be flexible, to figure out a solution and then move forward. Is there anything like that that's happened to you ever?
Vera McCoy:
Don't don't want to say every day. But many times, I'll put it that way. It's been several times when things have come up and you you learn to pivot, you learn to kind of go with the flow and, and just, you know, hope and pray that, okay, this is this is something that I didn't anticipate. But, you know, you can kind of expect some things, you know, if it's if it's a problem or something that carried over from the day before. So you, you know, you kind of know that okay. Didn't get that taken care of yesterday. So I know that that's going to be something that I have to deal with today. But then when they throw that curve ball in for something that you didn't expect at all, then you try to say, okay, wait a minute. The first thing you want to do is you don't want to get emotional because that's that's not good at all. So you don't, you know, you don't get emotional. You start thinking, okay, what am I going to do? Or how am I going to handle this situation? Not, you know, fall apart and say, oh my God, what is going to do now? That's not a good a good way to to handle the situation. So I'm loving it because now I'm seeing something different on the screen. But anyways.
Brian Kelly:
We're having fun over here. I'm telling you that you're talking.
Vera McCoy:
About, you know, suppose stuff goes wrong, but you know, you got to be flexible. You know, you have to you really do need to have a mindset of being adaptable, adaptable, adaptable and flexible, just like, you know, just what happened a couple of seconds ago. You know, didn't expect to see that on the screen.
Brian Kelly:
Yeah. I mean, if you've been you.
Vera McCoy:
Face it, you know, with an open mind and a real, a really positive attitude about let's not get let's not fall apart. Let's figure out what we're going to do to fix it or to to deal with the problem, whatever it might be. I think that is is a strong a strong skill set to have, especially if you're if you're an entrepreneur.
Brian Kelly:
I think it's a must have. Be honest. And I learned a great technique from my mentor. And it has everything to do with business as it does with speaking. And I'll never forget this. You know, when when things happen, like they're you know, a couple of things have happened already during the show. It's okay. It's okay to acknowledge them, but don't harp on them and make them the focus. And so one of the great things that my mentor did was I remember this. It was a live seminar and that's where I was. I was helping him. I ended up being his lead trainer and speaking on his stage a lot. One time he was up on stage and someone left the room and the tape had come off this door. It's in a hotel room. So then when it closed, it just it rattled the place. It was a big door and wham! And of course, everybody heard it. So what did he do? Without missing a beat, he goes. And as one door closes, many more doors open to opportunity. And then he just continued on and everyone just smiled and thought that was genius. That was.
Vera McCoy:
Genius.
Brian Kelly:
And so he addressed, you know, the elephant in the room. Everybody heard it. Everybody knew it happened. And you can't just think and go on like it didn't. Or now you seem a little false and inauthentic, but it was it was just genius. And that's what I learned going through all of business. You know, those things happen. Acknowledge that it happened. If it's your fault, you know, say, hey, I apologize, you know, get that out of the way and be authentic about it. And then just move on and then improve. You want to let those failures be failures quickly and be gone. Learn from them and move on. Does that ring true with you?
Vera McCoy:
And that's a great way to really segway into what financial first aid is all about. You know, the focus of financial first aid is helping entrepreneurs that have gone through the process of bankruptcy. So what we're looking to do is, as you said, you know, acknowledge, okay, I had a problem. My solution to the problem was bankruptcy. But now where do I go from there? Okay. Let's not dwell on it. And. And get stuck in it. And so the first part of the program for financial first aid, if you know, if you go through the program, is the whole mindset piece, you know, stop beating up on yourself, acknowledge that it happened, you know, and people file bankruptcy for so many different reasons. You know, as an entrepreneur, it could be a situation where, you know, maybe someone sued you and they got a judgment against you, and maybe it wasn't even your fault. You know, maybe something happened. And so you want to get that off of your, you know, of off of your debt, you know, your debt load. It's not something that you know, you're totally responsible for. And so you, you acknowledge that you, you know, you, you, you do the process and then you move on and don't get stuck there. You know, don't don't get stuck where, you know, you're just in that oh woe is me mindset, that victim mentality. You want to move on from that. You want to you want to be able to pick yourself up and let's figure out how to not fall back into that situation again.
Brian Kelly:
That's the whole key to failing is learning from it. You don't learn from your failure and don't want to call it like an absolute dead failure. It's just mistakes. Setbacks. They all, they all are in the same. I remember I used to be a certified personal trainer, and I would have people do very simple stuff like, okay, let's see you do ten push ups. And then they would do say 5 or 6 and they would stand up and their head is hanging and said, what's going on?
Vera McCoy:
Right.
Brian Kelly:
Why is your head hanging? Oh, I only did five push ups and the goal was ten and I didn't make it. And I said, hey, look, don't kick yourself in the butt for the reps you didn't do. I mean, let me ask you something. Did you give it all you had? Well, yeah. Well, did you try to do the sixth one? I mean, I could see them. I know they did. Yeah, I tried everything. I just couldn't do it. I said, great, then pat yourself on the back for the reps you did do because you gave it your all. Yep. You know, give yourself some leeway for crying out loud. And that's where all the same way aren't we there we are all our own worst critic you are once you give yourself permission to give yourself that pat on the back, I literally have them physically go raise your hand, turn it around, reach back behind you and pat your back. Make them do that.
Vera McCoy:
That's right, that's right. And you know.
Brian Kelly:
It's it kind of wakes them up and it breaks their state and it says, oh, you know what? You're right. I can give myself credit for what I did do. That's right. Even if you went through bankruptcy, guess what? How many people have ever been able to say they even tried to start a business?
Vera McCoy:
Exactly. Yep.
Brian Kelly:
I mean, give yourself credit. That's a huge, huge thing for many people. It's not. And it depends on what kind of business you get into. But it's still it doesn't matter how deep you go in, it still takes a lot of effort. Give yourself credit for that. I think that's right.
Vera McCoy:
Oh yeah. Definitely. Yep.
Brian Kelly:
So when folks come to you with bankruptcy issues, I mean. It's almost for those that aren't 100% in the know. It's almost like getting the doctor coming back and telling you you have cancer. It's like, oh, that's the end of my life, my financial life. I'm in ruin. I will never get out of this. I will always have this bad black mark over my head. So how do you how do you ease them into that and tell them, you know, there's hope? How do they get out of that? That horrible state of, oh, no, everything's I'm ruined.
Vera McCoy:
Yeah. Well, one of the first things that always impress upon my clients is that, you know, you are actually going to be.
Brian Kelly:
Wow, we are having. Some great fun here today. So we just lost Vera very temporarily. I hope it's temporarily. I will monitor it and see when she comes back. Oh, here she comes. She's coming back. She's back. Yeah. This is this is a fun show. I'm telling you, we've got it all.
Vera McCoy:
But what I was saying is that I really encouraged them to let them know that the bankruptcy actually is a fresh start, and that really helps. Kind of put them put their mind at ease that, yes, this happened. Yes. It's not the best thing in the world, but on the other side of it, you're actually going to be able to buy a house again, and you're going to be able to buy a car again, and you're going to be able to get credit again, because many creditors actually look at your situation and they say, oh, look, you filed bankruptcy. Well, you're discharged. Well, that means you don't have any more debts and now you're starting fresh. And so that is really encouraging to a lot of people. And they find themselves getting out of that woe is me kind of mindset and understanding that it is a fresh start.
Brian Kelly:
That's that's great because people get hope. And, you know, we don't want to teach or train anybody just to go do that, just to get rid of your debt. Because.
Vera McCoy:
Yeah, you don't. Mean you don't want to. You don't want to make that something you do every 3 or 4 years. That's not good at all. Even though people some people are serial filers. But, you know, that's not the objective. The objective is for you to get through this and start fresh and then, you know, have hope and confidence, start to build your confidence that you know what, you're not such a bad entrepreneur after all. You just made a couple of mistakes. Now let's figure out how to not do that again. And that's what financial first aid also helps them. Do, you know, figure out a way to either become an investor or become some type of entrepreneur, that they can build a hedge so that they have funds available for them, so that if they find that maybe they have a bad month, you know, something happened or something unexpected happened, but we got a little bit of a, you know, cushion somewhere that will enable you to continue to move forward.
Brian Kelly:
I love. That advice. Yeah. Over the years, I've created several income streams. I've got a fiduciary now that manages our money and wow, what a godsend to have that peace of mind in case one does fall. There are others to keep you going at least long enough to, you know, pull up your your bootstraps again and and get back in the game. But that's very sound advice. As soon as you can do that is to find some way to have a fallback. And I know I get it. A lot of people are saying, but jeez, man, I can't even get my one business going successfully enough. How can I have another stream of income or some other? But yeah, just start. I mean, what would you say? Would you say any income you don't absolutely have to put toward the essentials like, you know, food and gas and the things you need every day, maybe invest it slowly, but at least you start that nest egg and you'll have something. And over the years it'll grow. Is that one of the things you teach, or is it completely different?
Vera McCoy:
No, that's exactly right. Matter of fact, we just was with another group. It's a kind of a mastermind group. And we had a gentleman that just kind of really does the whole financial piece, and that was one of the things that he advocated, which was, hey, you know what? Pay yourself first. And then after you pay yourself, begin to understand how vitally important it is to start saving some money, but also using your money to make more money. So, you know, it does seem like it's a catch 22 at times because, you know, by the time a lot of people pay their essentials, they look at their paycheck and there's nothing left. However, if you begin to develop a discipline about that, you'll be surprised at, you know, how five, six, $10 here and there, you know, can really start to add up. Another person that I was talking with and he's also a financial person, Chris Felton, um, you know, his his thing was put yourself on a financial diet and I'm like, okay, that's a different way of looking at it, but it certainly is a way to look at it in terms of, now, do you really need to go to Starbucks every day to get that $5 or $6 or a cup of coffee, you know, do you really need that?
Brian Kelly:
Yeah, all. Of those things add up for sure, and they add up quickly. I mean, they have apps out there now for your phone that will help identify all the things you don't need, and you can take them off of your subscription. I thought that was genius.
Vera McCoy:
Exactly. So yeah. And then. There is the. Technology. Thing.
Brian Kelly:
And then there's the mindset of the truly wealthy, the truly successful, where any time they purchase something that's not something for just them to have fun with, but it's an asset. A perfect case in point was we just moved into Florida. We're on a channel with ocean water right outside of us. There are boats everywhere. Next door to us is a houseboat. It's kind of an abandoned, nice older, but it could be nice houseboat. And I had a friend over. We were making friends fast. It's pretty cool. And he looked at it. He goes, hey. We should get that from them, you know, fix it up and turn it into an Airbnb. And I'm like, I was just.
Vera McCoy:
Thinking that when you said that, I was like, yeah, that would be a great Airbnb. Yeah.
Brian Kelly:
And so you could use it for yourself for fun while it's not in use as an Airbnb, but while it's not in use by you, it can be paying for itself. And that's how yachts people, you know, the very wealthy buy yachts and then they they lease it out and sublet it out, whatever their term is. Same with airplanes, all kinds of great things. So think of everything as you go and you buy things and you acquire things. How can you turn that into an asset? If there's a way to do it, then I mean, cars, my gosh, you can literally it's like Uber. I forgot the name of it, but you can lend your car to somebody for a fee.
Vera McCoy:
Yeah, I forget the name. Of it too, but I've heard of that. Yeah, exactly. And I think some people, a lot of people well don't know about a lot of people, but I know the people that I've spoken to that do that. A lot of them are New Yorkers. And guess it's because when you're in New York, you can always get a cab, or you can always get the subway or whatever. There's lots of public transportation. So really buying a car could be totally an asset where, you know, whoever's using it is paying for the gas, the insurance, the maintenance, everything. So, yeah, it's there's all kinds of different ways to really make some an additional stream of income coming in.
Brian Kelly:
Yeah. I got a buddy that lives in San Diego, California that did that, and he got a little bitty, those tiny little Fiats cars. And he got it less, you know, he didn't buy it brand new, but it wasn't old either. And he started doing that. And then as the income grew, he bought another car and expanded into two of them and thought, man, that's I mean, that's one great way to get that extra padding. Like, you were talking about that fallback position so that if your primary business does take a hit, hopefully it doesn't put you completely in a place of demise, you know, financial demise. Exactly. Yep. And a lot of people. Don't think about that. You know, they're thinking about I just want to make a lot of money and have fun. And yeah, we all do. All of us do. But then when, when and if that one time it does happen, you're going to wish, oh, crud, I should have set things up a little better. And for those of you that are going down that path that haven't done it yet, don't sweat it. Just start now.
Vera McCoy:
Mhm. Exactly right. And and really you know um. Intentionally kind of create a plan, you know, don't just kind of be willy nilly about it. Think about, okay, so what is my goal here? You know, is my goal to have a bunch of money and just have it sit, or is my goal to take the money that I'm using, that I'm, you know, that I'm making every day and use it towards growing it into something bigger and so that you can always have it moving. You always want to have it moving and and creating more opportunities to make more money.
Brian Kelly:
Yeah, I would say you don't want to just get a wad of cash and stuff it under your bed mattress, because that's not working for you.
Vera McCoy:
No, not at all.
Brian Kelly:
It's not growing at all. You want to put it in some kind of vehicle. And there are so many, so many. I mean, my gosh, there just an I have cryptocurrency I'm looking to invest into blockchain, but not I'm not going to put everything I own into it. I'm going to put enough that I know I can risk, like I don't gamble. But if I were to go to Las Vegas, it would be like that. I would take how much I can afford to lose and put that out there. And then, you know, I want to put the most I possibly can, but without it, you know, hurting.
Vera McCoy:
Right? Yeah, exactly. Yeah.
Brian Kelly:
And that's just one example. And then you have get a money manager when you get to the point that you know, where it's gosh, what a godsend. We have a great one. He invests for us in many different areas, things we never knew existed because.
Vera McCoy:
Yeah.
Brian Kelly:
They are the experts. I'm not, you know, outsource. That's what I say to everything. I know you're you've got your own Vas working. I've got Vas working. And it's a godsend to have help once. Once you go there, you'll never go back. I mean, no, I won't. Yeah. Everything by myself is like, wow, burnout.
Vera McCoy:
Yeah. And that's one of the things I think a lot of it's hard for a lot of entrepreneurs, especially when they're starting out to understand, like you need to be sure that you know what your strong suit is. You know, like your area of expertise, what you know you're good at. Some people are just good at collaborating. And collaboration is a great thing because as an entrepreneur, you need to understand that you can't do everything you know you need to become. There's there's 2 or 3 things that you need, you really need for you to be a really good entrepreneur. And one of them is learning how to delegate. Number two is understanding that you can't do it all. And number three is, you know, find out what your your biggest, your strongest suit is and play towards that and then get people around you to you can either call them, you know, employees or you can call them your collaborators however you want to designate it, because, you know, everybody doesn't want to actually have employees. So with that being said, okay, that's fine. But get a get a, get another person that's an expert at something and work with that person. And maybe, you know, you can barter with that person. You know, I know that I do barter with some people because I'm an attorney. That's what I do. I'm learning how to become a better investor. I'm learning how to become a better entrepreneur. I'm learning how to do different things that aren't necessarily my skill set. And I'm okay with that.
Brian Kelly:
And it's good to learn other things to the point where you just know enough how to direct someone else to do what you want to have done. Yep.
Vera McCoy:
That's perfect. Yep, that's perfectly said. I love the way you said that.
Brian Kelly:
And there will be those things that you are expert at, and usually those are the things you love doing. I mean, otherwise you would never become an expert. That means you spent thousands of hours doing something. If you spent thousands of hours doing something, you probably liked it. Unless it was at a job where they made you do it and you just got really good at it. There are those, but typically if it's something you're really good at and you like doing it, that's where you should keep your lane. And like Vera is so adeptly saying, is for those that you shouldn't be doing, you know, look, can you do it? Probably. You could probably educate yourself. Every one of us, we're all intelligent enough. We could do it. And that's just where that three letter word comes in to smack us around. It's called ego. Yeah. And it comes up there and says, oh yeah, you can. You got this, you can do this. That little devil that sits on your shoulder. And the biggest skill set I learned, probably above all, was to knock that ego, that devil off my shoulder. And never, you know, it would try to creep back up my back and try to stand back over my shoulder and pop it back off, because I can tell when it's coming back. Anytime an ego is involved in a business, it's like a cancer to your business, and it can bring it down single handedly. And the moment you are willing to be open and accept the fact that you need help, yes, that around to say you just want help instead of need and then it gives it a little less pain as far as saying, you know, now that I'm getting help, I can't wait to ask the next person for help. It's like.
Vera McCoy:
Yeah, because understand? Like how? That is to have other people, you know, invest in what it is you do because you just can't do everything.
Brian Kelly:
And I love how you differentiate between employee and collaborator, because I have a philosophy, too, where no one ever works for me. They work with me, right? And I try to keep that philosophy going through. I mean, someone, yes, ultimately has to be in charge, and someone has to be the one to dole out the task, and someone has to be the one to say, okay, that wasn't done exactly the way I had planned. Let's try it this way. But that being said, if you do it from a point of a dictatorship or from a team leader where you are all on a team instead of a dictator running it, I just found over the years that that has been a very powerful, positive way to go forward about building a business, and they seem to be more enjoyable in their positions. Have you dealt with any of that in your experience?
Vera McCoy:
Absolutely. I find that people are more eager to help you, even if they are an employee, but they're more eager to help you if they know that you're working with them alongside them and they're working with you. That's a big I think that's a big factor in how you can run your business in terms of, you know, the group theory kind of thing. You know, like we're all in this together and really mean that don't just, you know, say that because it sounds good, but actually treat, you know, your the person that you're working with as a person that you're working with because you know, without them there'd be certain things that wouldn't get done. So you definitely need them.
Brian Kelly:
What would you say or probably have said to another entrepreneur that comes to you and says, yeah, but Vera, nobody can do it the way I do it.
Vera McCoy:
Well, and that's what I was saying earlier, play to your strong suits so, you know, stop and think, okay, nobody can do X the way that you do it. But there certainly is someone who can do A, the way that you do it and do it better. So you know, kind of part of being an entrepreneur is, is knowing yourself and being, as you said earlier, the whole ego thing. And it's and it's not that, you know, you're not capable, but it's more so that you understand that I can do that. But if I find somebody that can do it better, then that's actually moving my business forward better. You know, to. Learn to understand that.
Brian Kelly:
And. Even that, that you're really good at. There are a lot of usually moving parts to just doing X, and there could be several of those that you could outsource that might be repetitive, but if you could train somebody. Yeah. And it just oh my gosh, I'll never forget when I first brought, when I brought my very first VA. And I would get questions all the time because I'm, I'm very technical, I love automation and my focus is in one area and it involves automation. But my focus for helping clients is not automation per se. And I had a client come to me and say, hey, Brian, would you would you be open to doing this for me? And if I had no help at all, which I just recently didn't have that at this time that I'm talking to her, it would have been an instant. Well, no, I don't have the bandwidth. I can't do that. That's not down my path. And then it hit me that moment when she asked, I said, I said, oh my gosh, I have an entire team. I know I have the talent to do this. I said, so what are you looking for? I wrote it down, sent it to my team. How long will it take you? Now I know how much it's going to cost me to pay them. It came back to her with a slightly increased price for profit. She said yes, and I thought, and I didn't have to do a thing except pass off her off to them. And the information. I thought, oh my freaking goodness, this is liberation and don't use it that way. But it was an option I had that I previously wouldn't have had because of just lack of bandwidth. I just couldn't do it at the time. Yeah, and so that was just one boom realization moment. And then it's days where I have family issues that come up and I cannot, you know, be present for every aspect of everything, every single day. And I have this team that just picks it up and runs with it. I'm like, oh, this is so wonderful.
Vera McCoy:
Yes, yes.
Brian Kelly:
It's a godsend. So for anybody out there that's even considering bringing on a VA or a team member, just do it. It may cost money. Yes, it will cost money, but the amount of money you'll save, the amount of anguish you'll save is going to greatly overcome anything it's costing very quickly.
Vera McCoy:
Yeah, absolutely.
Brian Kelly:
For you, how long does it take you to kind of get a rhythm with a new person? When you bring them on board with your company, like a VA employee?
Vera McCoy:
Um. I don't know, I would. Well, guess it kind of varies because it depends on the activity that I'm giving them to do. I know when I first started training, some of the people that I use for my, um, my bankruptcy filings, you know, I had been doing them, so I knew what it was I had to do, and it might have taken me maybe a day. And then as I'm training this person, they're not kind of getting it. And I'm getting frustrated and I'm starting to think, wait a minute, the whole idea is so that you don't do this, you're getting someone else to do it. So, you know, take your time, relax about it, and just understand that they're not going to understand it because it's all new to them. So, you know, for me, I would say anywhere from 2 to 3 weeks, sometimes a month, you know, depending on it really depends on how difficult the activity is. And it also kind of comes back to me like, did I give them the right amount of instruction for them to learn how to do it properly? So, you know, you can't really blame it on the other person. You got to always kind of look at yourself, okay, so now what's the easiest way? And usually what I try to do is kind of have a list of things of, okay, this is what I need you to do, and I can show you how to do this or train you how to do it. And then, you know, give them time to, to get comfortable with it. They, they need time too because we're both kind of growing with this situation.
Brian Kelly:
You hit the nail on the head. I mean, first of all, it's it requires patience if you're not used to doing it. I have a VA now who I've been massaging into a manager, and she and I made sure she was okay with doing that before asking it. It was an option. I said I would like to, I would like to train you into becoming a manager, because then I want to add more team members who you can then manage. Is that something you'd be interested in? She said yes. Perfect. And so what she has learned now that she is managing other VA's, she's like, oh my gosh, I can see how patient you are now. She goes, oh, I had to learn patience. I said, yeah, it's it's it's actually a learnable skill and you must learn it if you're going to be a leader. And once you get it though, it's really to me it's autopilot. Now I understand it, but you just said something so phenomenally valuable. You said you ask yourself, did I give that person the right amount of instruction? And we have a term for that. And that's being at cause, right. So when there's a communication breakdown, there's two people talking. You'd say, well which one made the mistake. Well, if we were to take and be at cause and always say, well I, I miss something, I am not communicating properly. So I need to figure out a way to communicate better so they understand what I'm trying to get across.
Vera McCoy:
Absolutely.
Brian Kelly:
Whenever you do that, you're you're empowers you. You don't point a finger, you don't get upset and you just solve the issue. And it works every single time. And you just epitomize that in that one sentence a little earlier. Vera.
Vera McCoy:
You know, it's funny because every as an entrepreneur, you should look at every experience as something that helps to grow you and teach you something. And from having the nursery school, I learned we had we had a curriculum for them. So, you know, I had kids from like 2 to 5 that I actually had a curriculum for it because I had to teach them. And then you first of all, you learn a lot of patience dealing with kids, which is a cool thing. But then the second thing you also learn is how to make things very simple. And if you can keep it simple, you'd be surprised how receptive you know, the people that you're working with are because they're like, oh, okay, I get that. You just need to keep it simple. And sometimes I get I have to kind of catch myself because I'm thinking, you know, when you're talking legalese stuff, you're thinking, well, they understand what you're talking about, and then you stop and think, no, that's kind of some legal stuff. Why don't you stop and put it in like layman terms so they can understand what the heck you're talking about?
Brian Kelly:
Yeah, that was like. A knucklehead, me asking you what? What does Juris mean?
Vera McCoy:
Oh, that's right. It's you know, it's like I said, it's a Latin term and it means Juris doctor, a doctor of of laws.
Brian Kelly:
And. Yeah. So a perfect example is I would be one of those that would need it in layman's terms first. And then.
Vera McCoy:
That's okay. It's all good. And, you know, and I'm.
Brian Kelly:
Learning to be a real estate and going through that to learn to be a wholesaler, an investor that way. And yeah, the lingo, the terminology, all the, the financing terminology. We just sold a house and bought another house outside of this venture. I'm going down now. And there was all that terminology was flying back and forth and in the loan docs and I'm like, oh my God, I've never had writer's cramp. I signed so many docs, I could not believe it. It had been 27 years since we last went through this, so I've forgotten all of this. But we never sold one and bought one. We only bought one in the first time, so it's just wow. And so yeah, it takes training, takes learning. And so as a leader, it requires immense amount of patience. And like you so astutely do, is some forethought to go, oh, you know what? They may not understand that because that's got jargon that they may not be familiar with.
Vera McCoy:
Exactly.
Brian Kelly:
And that's, that's one of the great qualities of being a great leader, which you've already figured that out. So I can imagine that folks are very eager to work with you, happy to work with you. I can tell that you don't get down on them for not getting it right because like you're at cause you're like, okay, how did I miss communicate the instructions to you? Let's look at this again.
Vera McCoy:
So figure it out.
Brian Kelly:
That's that's all in one big, beautiful ball of how to cultivate a wonderful culture within your business is how is your leadership style, what is your philosophy behind leadership? And it's very important. I've seen Micromanagers tear their companies down to the ground because nobody wants to work for a micromanager. Hey there, this is what you're going to do today and you're going to do it in this amount of time. And also here's how you're going to do it step by step. Like you want a robot then. Okay.
Vera McCoy:
Yeah.
Brian Kelly:
Um, yeah. And then if you don't do it exactly the way they want it, even though they don't communicate it right, then they get on you and it. Oh, boy. I've seen it all through my career. I used to be in corporate too. And so yeah, there's a lot of great stuff with leadership. So your company with financial first aid and helping people with bankruptcy, it sounds like you give a lot of advice. You could and maybe you do. You can help people. That are not even in a bankruptcy situation. Do you offer that?
Vera McCoy:
Yes. And that's the other thing that I like about the whole financial first aid piece. If you, you know, listen to some of my podcasts. There are people that are just entrepreneurs that are, you know, telling their story about, okay, this is how I started, this is what I did. And that's a great way to help people, you know. Our tagline at Financial First Aid, especially the podcast, is we educate, we inspire. And we motivate and that's what it is. We look to do because, you know, everybody that is an entrepreneur doesn't always have everything together in terms of their finances, but they're not on any, you know, road towards bankruptcy either. You know, so we really work to help any type of entrepreneur that would come to us and say, you know, listen, how can I kind of tweak? I'm doing good, but how can I tweak it so that I can do it even better? Or how can I get this other stream of income going on? Because, I mean, I'll be totally honest with you. I don't know about cryptocurrency, so I'm always I'll refer somebody to that. My kind of my shtick, so to speak, is more, you know, doing the real estate stuff. So for me that that's kind of like my comfort zone. But then we have, you know, uh, I want to give people the opportunity to, if they want to learn about cryptocurrency, have someone who I know that does that, then I have some people who do day trading, you know, they don't mind taking the risk of, you know, getting involved, doing what is it doing puts and calls and all that kind of stuff. You know, I know a little bit about that. But give that, you know, hand that off to them because that's what they do. You know, there's all these different kinds of ways to invest. And we really encourage people to do that, not just stay in one thing because any, any given time, you know, anything could collapse. I mean, I'm sure the people in 2008, when, you know, the whole real estate debacle happened and that was the the Great Recession, they called it, you know, those people were, you know, kind of just gliding by and doing really well with their real estate investments.
Vera McCoy:
Who knew that that was going to happen? You know, everything was going to fall apart. So, you know, it's all about being able to adjust and learn about different things and maybe try them. But like you said earlier, I'm not going to put all my money in cryptocurrency because I don't know enough about it. And I don't want to find myself, you know, two months from now, five months from now saying, oh my gosh, why did I put all that money in that? And it's falling apart. So yeah, it's all about doing different things. But in the meantime, you know, just kind of getting at a place where you know that you're going to have a little bit of a hedge against, you know, your financial disaster, so to speak.
Brian Kelly:
And you kind of touched on it. It's not just go after and go invest in another place, but find somebody who has the expertise in that area. That's what I did. I didn't do.
Vera McCoy:
This. Yeah.
Brian Kelly:
I honestly don't know that much about cryptocurrency either. I just had I talked to I've made a lot of relationships over the years, and I make sure it's with somebody I trust. And this person told me about it and they were deeply into it. They understood it inside and out, gave me the ins and outs and said, okay, I want to do this. As long as I know I can go to that person and say, what do I do now? Or, you know, they're telling me proactively all the time. So it's like, you know, you want to have somebody in your in your corner everywhere you go. That's what it is. You want to spend the time to learn a whole new trade or craft which don't have that time. I mean, I can't believe I'm even doing the wholesale market on real estate right now because it's I need to find a way to clone myself. I mean, there's so many things I like to do. Um, my goodness, speaking of things I like to do, I like doing these shows with amazing people like Vera McCoy, by the way, everyone that's watching and listening, she does have a gift for everyone once the show is over, so do not or not. Once the show is over right near the end. So don't go anywhere. And then also let's see if this will actually work. I've had some technical issues here. There it. Is. For those of you watching live and you stay with us till the end, which is only about eight minutes from now. You don't have to stick around much longer.
Vera McCoy:
Yeah, you.
Brian Kelly:
Can enter to win. I know it goes fast.
Vera McCoy:
It does. I didn't even realize it was almost over. Wow. I've been I've really enjoyed it. I'm so thankful that, you know, you had me on.
Brian Kelly:
Yeah, that's. And it's the. It's all the joy is mine as well. I get I get the most out of this. I am so blessed to be able to talk to amazing people like you, Vera.
Vera McCoy:
I appreciate it.
Brian Kelly:
For those of you that stay on to the end that you know, in a few minutes I will reveal how you can win a five night stay at a five star luxury resort. And these aren't just, you know, we're not going to send you someplace where they take you down to the basement, strap you on a chair, water drip, torture you to buy a timeshare. It's not that. Not that. No, it is an actual vacation stay. It is an amazing thing. And you can pick resorts from all over the world. So we pick one winner every show. I hope it's you if you're not watching live. Well, the first question I have is why not? Well. Maybe you don't know where to go and I can understand that. So go to TheMindBodyBusinessShow.com and there are buttons all over there saying where and how to watch. Just click one of those buttons, fill in your information. We don't do anything but give you a hotel discount card for doing that. And we announce when we go live the next time and give you the link. Through email. You just click it and you can be with us live, and you could be the next winner of this amazing prize. As well as interact, engage, ask questions directly of people like great people like Vera McCoy, the real McCoy. Yes, you could do that. And so we are almost there. So, Vera, my gosh, it did fly by unbelievably fast. Um, one of the things I love to do to end every show is ask one special question.
Vera McCoy:
Okay.
Brian Kelly:
And it started some time ago. I've been doing this show nearly five years now.
Vera McCoy:
Okay.
Brian Kelly:
And this question I would ask on occasion and it just the answers were just so profound. It really it really stuck with me. Like what is going on with this question? So then I decided I'm going to close every show with this. Okay. And it's a pretty amazing, powerful it's not the question that's powerful. It's the answers that my previous guests have given. Yours will be no different. I know that, I'm guarantee it because I've done this long enough to know and love doing it. So yeah, we're five minutes out, so it's time to actually start giving away these prizes so that I will then at the end of that, ask you that one final, profound, amazing question. And so real quick, let's do your gift first. Ladies first. And I'll put it up on the screen. And you can describe what it is and how folks can reach out to you and get it. There it is up on the screen.
Vera McCoy:
Okay. Thank you. It's an e-book. And it's if you could just reach out to me at McCoy Esq at financial. And the number one, there you go. First aid-a.com. I'd be more than happy to send it to you. It's just a real short description of the five success steps after bankruptcy. Okay, so even if you're not, even if you haven't filed bankruptcy and you just want to have some information about how you can improve what you do in your business, I think it could be very helpful for that.
Brian Kelly:
All right. For our listeners, we'll spell that out. It's v m c c o y e ask for Esquire at Financial. And then the word the it's a number first one street. There are no spaces financial first. So it's financial one street hyphen or-aid.com. So it's V McCoy Esquire or V McCoy esq financial first hyphen aid.com. So email her there. And not only is she going to provide you with that book, but she might give you some time to have a chat either about it or maybe your financial situation. Is that true? Yep.
Vera McCoy:
That's perfect. Yep. Would love to be able to. You know, as we said when we started the show, you know, serving is the real cornerstone. Think of being an entrepreneur. You know, whether whether you're serving cookies or you're serving advice, it doesn't matter.
Brian Kelly:
Totally agree. And love helping people as well. So everyone that does take advantage of this, please don't take advantage of Vera. By that I mean treat it with professionalism as if you paid $100 an hour equivalent. That would be $50. It's worth more than that, I'm sure. But treat Vera with respect. Treat the call with respect, get the book read through it, and that'll give you some questions. I'm sure that will come to mind that you can use to have a chat, but you can tell Vera is a lovely person. She is so approachable. Look at that smile, this beautiful inside and out and you know she will. She's there to help you. And that's what I love about Vera. And that's what I love about entrepreneurs in general. It's just I love what I get to do. All right. And then there is one other prize that we have to give away. I just mentioned a second ago. Let's see if we can get this to work. Vera. Here we go. Yes, it came up good. So for those of you watching live, you will go to this URL. So first write this down. Don't go there now. We're not done yet. So write it down. It's report forward slash vacation. Report forward slash vacation. You must be watching live to enter. And what you do is right after the show is over and we close it off, we sign off. Then you go to that URL and enter it. We are monitoring it and we know if you've been watching live or not, we have our ways. It's funny, Vera, because just yesterday someone entered a win from a recording because we don't we don't go live on Wednesdays. We go live on Thursdays. I thought, oh, that's nice. Nice try. Buddy. Yeah.
Vera McCoy:
And unfortunately I can't enter to win because I'm the guest.
Brian Kelly:
You know what? Actually, I mentioned it. I didn't mention it tonight, but I almost do it every night. But guests are allowed to win. Enter. And I've had guests win. So. Yeah, if you want to write that down, I'll put it back up on the screen real quick for you. Vera. Report forward slash vacation. I have had guests win. I mean, come on, you are here providing massive value for a good hour. Plus, because we had a pre-show get together. And I would love to see you win, especially you. But whoever enters, it's a random draw. And we get one person that gets this vacation stay. And it's an amazing thing and I hope I can't wait to see who wins. I can't, I can't say I hope Vera wins even though I really mean it. And I think that. But you know, it's a random draw. So I'm not actually going.
Vera McCoy:
To just. Just so your listeners know. You know, I also do, you know, contracts and those kinds of things. And, and so if they're, you know, having some problems or have some questions about a contract that they're working on, either for a real estate deal or for their business, you know, I'm more than happy to look it over and review it and see if I can give them any advice about how they might want to revise it or just be helpful, you know, for them in terms of moving their business forward.
Brian Kelly:
Fantastic. Yeah. So take advantage of that half hour and see what else she can offer. I'm sure there's something that will help you in your business. Yeah. Definitely discretion. All right. It does come down to it. Vera, that final question.
Vera McCoy:
I'm scared because. I don't know what it's going to be.
Brian Kelly:
Well, here's the good news about this question, Vera. And that is, there is no such thing as a wrong answer.
Vera McCoy:
Okay, that sounds good.
Brian Kelly:
It's not.
Vera McCoy:
I can't get it wrong.
Brian Kelly:
Right. It's not a test. It's not a quiz. In fact, the opposite is the case. And that is the only correct answer is yours because it's unique to you. And the other cool thing is, it doesn't matter how long it takes you to come up with the answer, you can have it instantly. Some get it instantly. You could wait seconds, even over a minute by thinking about it. Whatever it is, it's absolutely 100% perfect because it's yours. So there's no failure. And I know it's a lot of build up and you're still going, what the heck is this question? So. Are you ready?
Vera McCoy:
Yes.
Brian Kelly:
All right, here we go. Vera McCoy. Yes, sir. How do you define. Success.
Vera McCoy:
Oh, okay. Wow. That's a good that's a good question. Because you're right. That is so unique to each person. Um, my kind of answer for success is having the opportunity to work with great people. And everybody that you run, that you run into isn't going to be a great person, but having the opportunity to work with people and serve them and, um, you know, just kind of hopefully guide them in a direction that increases their success. So, you know, you're not so focused on yourself. And if you can do that and get paid to do it, um, and get yourself in the situation where you're actually having some passive income take care of you and your lifestyle, then I think that's success. You know, you're you're able to serve people and get paid for serving people and just enjoy your life, you know, a little bit, um, for me, I just I work hard at working, but I also like to work hard at enjoying my life. Um, and that's to me, that's success. You got to enjoy your life. You only get one. You only get one.
Brian Kelly:
I absolutely love that answer. And true to form is another amazing, powerful answer. Oh my goodness. We have Juanita McRae from LinkedIn saying great show and informative. So yes, yes, kudos to you, Vera McCoy. My goodness, you are so amazing. I am so blessed to be able to have you on this show, Vera, to be able to talk to you, to spend time with you.
Vera McCoy:
I feel. The same. It's been a blessing. Yes it has.
Brian Kelly:
And the worst part about it is that separation anxiety that happens when the show is over, which is coming right about now. That's too bad. But that is it. Ladies and gentlemen, this is the great, the magnificent, the one and only real Vera McCoy. And I am Brian Kelly, the host of The Mind Body Business Show. I cannot wait to see you again next time on the next edition live. And please, everyone, please do two things. Just two is all I ask. One is go out and crush it in your business so you can serve more people. And number two, above everything else, please be blessed. That is it.
Vera McCoy:
Thank you.
Brian Kelly:
Here on tThe Mind Body Business Show. Have a great, great evening everyone. So long.
Vera McCoy:
Thank you. Bye bye.
Brian Kelly:
Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including generate automated summaries powered by AI, enterprise-grade admin tools, world-class support, secure transcription and file storage, and easily transcribe your Zoom meetings. Try Sonix for free today.
Vera McCoy
Vera McCoy is an attorney, investor, a serial entrepreneur, and student of life. She obtained her B.A. from Rutgers University, with honors. She has her Juris Doctor from Rutgers School of Law. Vera began her entrepreneurial journey as co-owner, of the Real McCoy Day Care Center and Nursery School with her mother, Lela McCoy. She started her own law firm after her mother retired from the Real McCoy. The firm's primary focus is in the areas of real estate law and bankruptcy. Presently she is transitioning to her new career as a real estate investor, business consultant and entrepreneur motivator through Financial 1st Aid.
Connect with Vera:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.