Special Guest Expert - Vicki Ibaugh
Special Guest Expert - Vicki Ibaugh: Video automatically transcribed by Sonix
Special Guest Expert - Vicki Ibaugh: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, Determined. And driven. How do we finally break through and win? That is the question. And this podcast. Will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to The Mind Body Business Show. We have another fantastic show lined up for you. Vicki Ibaugh is in the green room waiting to come out and just blow your brain apart in a great way. She is an amazing young woman who has had several successful businesses. She's worked for corporate. She has so much experience. I cannot wait to introduce her to you so she can share her brilliance and her genius with you. I mean, she's in the back. I can see her scratching on the monitor saying, Let me in, Brian. I'm ready. Let's go. Let's go. In just a moment, we will The Mind Body Business Show. It is a show that I had developed with you in mind. And I mean that literally. You, the business person, the entrepreneur, the individual looking to get that next great strategy, that next great tip, that next great tidbit of knowledge to take your business to that next level. Because no matter where we are today in our business, we are always striving for the next level. And guess what? There is always another level that we can achieve. And that's the beauty of being an entrepreneur. It never ends. It's it's forever fun because there's always another level to reach. And The Mind Body Business Show is is just about that is bringing on incredible, amazing, successful entrepreneurs from all over the world, just like Vicki Ibaugh that have done it, that have reached a level of success, that have figured it out to an extent to reach the level of success that they are at now, which is typically pretty high compared to if you were to compare it to the average entrepreneur. And that is what I love about what I get to do on this show is to help extract from them what it is the key elements that got them to that level of success.
Brian Kelly:
And speaking of that, the very name of the show is based on what I found out to be the three pillars of success from a period of about a decade of studying only successful people. And what does that mean? Well, people like the folks that had achieved a level of success, perhaps greater than myself. I thought I got curious. What makes you more successful than me? What makes you more successful than the average entrepreneur? And as I went through and talked to personal mentors of mine, coaches, authors that either I've met in person or that have long since passed and I've read their books, And what I noticed are these three elements kept bubbling to the top, and they are the three components of the very name of this show. So mind being mindset, and that is to a person, each of these very successful individuals had developed a very powerful, very positive and most importantly, which is often overlooked, a very flexible mindset. And then body body literally means that to a person. Each of these individuals that I studied took care of themselves, both physically by exercise and nutritionally by what they ingested. Really simple. Yet so few of us do that, don't we? And then there's business. Business is so multi multi, multifaceted and so interesting and intriguing and fascinating because with business, in order to build a successful, thriving and scaling, ever scaling growing business, one must master various skill sets in order to do that skill sets like marketing, sales, team building, systematizing leadership. I mean, I could keep going on and on and on. And you probably heard the keyword master. Now, you know, to master anything in life takes that big T word time and a lot of it. So the good news is you personally don't have to master every skill set, not even the ones I just mentioned. If you master just one one skill set, it can be the stepping stone, the pinnacle of leveraging all of the other ones. So do you want to know what that one skill set is that you should right now concentrate all of your efforts on mastering? Well, I shouldn't say all of your efforts. You have to do other things than just one, don't you?
Brian Kelly:
But most of your efforts, yes. That skill set is the skill set of are you ready leadership? Even if you don't yet have a team of your own, then start developing and cultivating a culture in your business as if you are leading yourself. There are many books written on the topic. We're not going to go into that right now. And speaking of books, oh my gosh, what a perfect segway. We another great common trait of these incredible, successful people is that to a person, they were also very avid readers of books. And so with that, I like to segue into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by Reach Your Peak Library.com.
Brian Kelly:
Yes, there is Richard Peak, Library.com and Vicki Ibaugh is coming on very soon, I promise. Just a real quick word. Reach your peak, Library.com. I know there are many of you out there that are going to start looking on their browser, typing that in and checking it out while the show is running. Please stop. Please don't do that. And this is for you, not for me. Instead, write it down. Yes, You know the old fashioned pen and paper. I've got mine and I'm running the show and I'm going to be taking notes. Literally. What happens is I've spoken from stage many times and in the beginning especially, I would be up on stage and know that I'm getting to the real quote unquote, juicy part, the part that's really going to impact lives. And sometimes I would notice an attendee would get up out of their chair and walk out of the room. You know, they're looking at their phone. They got that all important text message or they just had to go to the restroom many of times. That's the reason why. Here's the thing. I would hate for you to lose focus by going off and looking at a website or going off and trying to find that book that maybe Vicki recommends. I'll bet she recommends 1 or 2. Everyone seems to recommend a book or two instead. Write it down and keep your attention on Vicki, please for yourself. Because even that little act of taking your attention away may strip you of the valuable information that could literally change your life forever. So please, for yourself. Not for me. Not for Vicki. For yourself. Right. These resources down there will be more. We will give you resources to contact Vicki. And please write them down. We got a great prize to give away at the end. You don't want to miss that. You're going to write that down as well, and you'll enter to win. After the show is over. You must be here present the entire time to be able to enter to win that incredible prize. So let's go on to reach your peak library.com really quick.
Brian Kelly:
It is literally a website that I had designed by my team with you in mind. Once again, this is all about you. You'll find out and this is to help you, the aspiring entrepreneur or the entrepreneur maybe, who has achieved even greater success than yours truly. There's always another level to reach. And knowing that there are always resources out there that you can take advantage of. And so this library is a compilation of books that I personally have read and vetted because I did not read voraciously until about I was age 47, which was almost 12 years ago. Yeah, 12 years ago. I'll give you a second to do the math. I know everyone's doing it and I'm fine with it. And so the beautiful thing is I began reading voraciously at the age of 47. And my gosh, what a change that made in my life and my personal and my business life. And I started actually marking the books that made an impact on me in a profound way. And they are all listed here. The purpose of this is simply to give you a place to where you can find a book here and have a greater the greater odds of it not wasting your time. And I can't promise it won't waste your time. Maybe you've already read it. Maybe you know everything in it already. One of the books on here. Look at the list. Pick the first book that makes sense to you. Go get it. You don't have to get it from this website. Get it from any place of your choosing. This is not here to make money. It's here to provide you a list and a resource to basically take your business and your life to the next level. Speaking of taking your life and your business to the next level, Oh, enough yammering by this guy. It's time to bring on the true star of the show. That is right. Vicki Ibaugh is coming on right now.
Announcer:
It's time for the guest expert spotlight savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. It is the one. It is the only Vicki Ibar. Yes. Thank you.
Vicki Ibaugh:
Brian. I am so excited to be here like this is. I normally don't do stuff in the evening, but I was really excited about getting to do this.
Brian Kelly:
Oh, and me, my. The excitement is all on my end and we're going to find out why. Everyone's going to know why. There's so many reasons. First and foremost, it's because of you as a person. You know, you probably learned this over your time in entrepreneurial journey. Vicki And that is that the true essence and reason people do business with a company is because of the people that run it more than the service that is offered. Would you agree with that?
Vicki Ibaugh:
Absolutely. Absolutely. If you don't like the people, you're just going to find somebody else.
Brian Kelly:
Yeah, and maybe I'll ask that later. I don't want to give it away because one of my favorite questions to ask of a successful entrepreneur like yourself before we jump into the wonderful Q&A that you cannot wait, I would like to formally and officially and properly introduce you, if I may. Would that be all right?
Vicki Ibaugh:
That'd be great.
Brian Kelly:
All right. Vicki Ibaugh is a certified coach and the founder of Know You to Grow You business coaching. I love that word. That name where she works with women solopreneurs to shift out being stuck and frustrated to feeling like a CEO, a confident entrepreneurial owner. Do you see the play on that, that acronym? I love that she doesn't believe in cookie cutter approaches. She instead helps each client uncover how they work best so they can get more done with less stress and with more flow. How many of you want that? I'm raising my hand right now as a natural innovator. Her clients love her personalized coaching style, her ability to listen deeply. Not too many people do that anymore, and her ability to tap into insightful divine downloads. I'm loving all these wonderful keywords. These are phenomenal. Please welcome Vicki Ibaugh to today's show, ladies and gentlemen. Yes, Woof. I am so excited. So excited because I learned something new. And that's what I love about what I get to do. Vicki I am the most blessed person on the planet. To be able to run a show like this because of people like you and I get to learn some incredibly new, new things, new strategies, new personalities, new. So many great wondrous things. And in your case, I just happen to be perusing your website and you did something on there that was just marketing genius. And we will get into that in a little bit. It was, uh, I've never seen it done before and it aroused my curiosity in such a great, profound way that I cannot wait, cannot wait to find out from you personally. More details on the information surrounding the secret I'm talking about right now. Talk about, oh, my gosh, an open loop. What the heck is going on there? So I do want to know, though, there's one thing that I love to open the show with and I'm very curious about, especially with highly successful entrepreneurs as yourself, Vicki. And that is when it comes to our mind. You know, you have been through it. You have been through the corporate life. I'm going to ask you for your story here in just a moment.
Brian Kelly:
You've been through a corporate life in two different situations, two different complete environments. And then you you basically branched out into entrepreneurship. And when you get to that latter stage of entrepreneurship, it's a whole different playing field. It's all on you. The stress can be monumental. It is not for everybody. And I'm curious for you, Vicki, knowing every day you know what lies ahead. You know that you must get more clients. You know that you must do more marketing. You know that you must do everything that you're responsible for. And there are arduous tasks. There are clients to deal with that may be not be that may not be all that fun to deal with. There's just so much going on. When you wake up in the morning, what is keeping you driven mentally? What is keeping you Always driven and excited and passionate about each and every day coming knowing that all of these issues are going to be piling their way towards you.
Vicki Ibaugh:
Well, part of it is I learned how to get rid of those issues. I learned how to get rid of the things that either I wasn't good at, I didn't need to do, or that just weren't fun for me. And so I started beginning my day with I read, I meditate, I journal, I do things that make me happy first and foremost. Unlike my corporate days where the first thing I had to do because I was working around my son's schedule was I had to hop on the computer, go to my inbox, get as much work done as I could. And so it was a life of just problem after problem. Fire after fire. And now I've really set it up. So it's like, if I didn't enjoy doing something, I just quit doing it and I found a better way to do it that was more aligned with how I'm wired to do my work and the things I like to do. And so rarely ever do I wake up to a day where there's where there's something that I'm like, Oh, I got to do that today. These are the things I didn't like doing. I've kind of turned into a game, so they're fun for me.
Brian Kelly:
This is like, Oh my gosh. Christopher Roush. How are you doing, brother? Hey, beautiful souls. There's a beautiful soul in his own right. Christopher has been one of my coaches, a phenomenal young man. I love this guy to death. And yeah, you just basically described, Vicky a secret sauce that I think every entrepreneur on the planet wants to know. You know, what is in that Kool-Aid that you're drinking? We want to know the ingredients. And oh, my gosh, we are going to reveal that. I hope you don't mind. We reveal that here tonight on this very show. I'm not kidding. Uh, you know, having been through those moments when I wake up and it's not like the moment I wake up and go, oh, I'm usually I wake up and I'm grateful and I go through certain things that that get my day started right? I'm not much of a ritual routine kind of guy, but most entrepreneurs I interview, such as yourself, do embark on routines, especially in the morning. And for that, everyone, I do recommend you give it a go if you've never done it. And often I say do what this guest right here is doing right now. She mentioned reading, meditating and journaling. So just curious for you, Vicky, what works when it comes to reading? What kind of materials do you read? What topics, What authors, what? Yeah, what is it?
Vicki Ibaugh:
So in the morning it's always at least 15 minutes of either a personal development book or a business book, because for me, like that gives me ideas. I'm like, Oh, that's an interesting idea, or that's a great quote, or that's something worth talking about with more people. And so and it varies. It's kind of like somebody will say, Hey, this is a great book and I'll look at it and you know how in Amazon you can do the little like, let me take a look at it and see how if I really want to buy this one or not. And so like all of my business books like Personal Development, it has to be paper, It has to be paper because I've got a tablet, I've got a highlight it. It's just part of my practice. But I also in the evening then I read fiction because that's fun. It settles me down. And so I always have nonfiction and fiction going at all times. And I don't know if my mom is watching, but we share a Kindle library, so she always lets me know I need new books because she's read more than me. So I come from a family of readers that's phenomenal.
Brian Kelly:
And then meditation. What does that consist of, if that's okay to ask?
Vicki Ibaugh:
Yeah. So I'm not a great meditator. Like I am not the person who sits there for 20 minutes focused on my breath. So I do a lot of guided meditations and you know, Headspace can be your friend or it kind of teaches you how to meditate. But because I have such an active mind and I'm always thinking of things all the time, I need sometimes to just go, okay, calm it all down, like settle down so you can land on the one thing to focus on today.
Brian Kelly:
Can relate to that one so well, and then journaling. What kind of what Do you have a pattern? Do you journal about anything specific every day? Does it change?
Vicki Ibaugh:
So I always start with my gratitude. Like, what am I grateful for? What am I celebrating? And then the next piece I love to do is who do I want to be today? And to really get clear on who I want to be that day because certain days require certain levels of being. Do I need to be supportive? Do I need to be, you know, creative? Do I need to be in flow? Like, what does the day call for? And it just helps center me in, like, who do I need to be before I start the doing? And then the last piece I go into is really I start looking at my day and I'm like, you know, how might I be able to navigate this? I knew I had to have a conversation today with somebody that we needed to coordinate some things. And I'm like, you know, how might I make that conversation the best it could be and to start coming up with ideas. So it just kind of helps me get clear. It's kind of my clarity practice on, you know, who do I need to be and what do I need to do?
Brian Kelly:
I love it and love. You've used the word twice now, at least the word flow. And being a former, I would say an athlete. But I say that tongue in cheek. I wasn't professional. I played, you know, as a as a youth and through high school and really loved what I did. But I know what it means when you're in that moment, you're in that flow moment and you're like, Where the heck has this been? Every time I step out on the field or the court, how come I can't just dial that up? And so when you say, where do I need to be today? Or who do I need to be today, is it in the flow? Is there a way for you to literally tap into that and say, just make it happen to go into that state of flow?
Vicki Ibaugh:
I I've kind of found my way to do it. I think different people have different ways to do it. For me, it's because of how I naturally approach work. It's coming up with ideas, it's brainstorming. It's literally sitting here and going, you know, I want to do a presentation on this. Okay, what are 20 different things I could do to talk about that? And then once I get those ideas going, I'll land on one and then I'll just go and then I just move on with my process. So love it. But I think that morning practice for me is foundational to to getting into flow because I've gotten so centered and grounded, then I'm ready to be in flow.
Brian Kelly:
Totally makes sense. I mean, yeah, I'll bet. I'll bet. So many have analyzed like professional athletes, so much money's poured into that. What causes one to be in that state? Because it doesn't happen every day for any professional athlete. I mean, was it something you ate? Was it the way you slept? Was it what the heck was it? Is it what what is the altitude at the place you're playing at today? You know, all that stuff you just don't know. And gosh, if one person could figure out how to bottle that or talk about being very successful and being able to spread their servitude farther and wider, that would be phenomenal. And so, yeah, it probably is a very personal thing. I would imagine that especially when it comes to being in a business state of flow versus a physical state of flow, very different, I would imagine. Also probably a lot of similarities to um, my goodness, I can't wait. I just, I want to dive into the concept that you are that you discovered and that you embraced, became deeply involved with certified and it's called the Kolbe Index. Is that correct? Yeah. Now, if you so well before we go there, if you don't mind, we'll step back for just a moment. I'm curious. You went through some stages in your life. You started out in in your adult life, you know, working for other companies, if you wouldn't mind, go through that progression and how you ended up where you are today. You went through at least that I know of, two corporate different corporate jobs, but I would call corporate jobs. And then you then landed in entrepreneurship. How did that happen and how have things changed for you personally as a result?
Vicki Ibaugh:
Yeah. So I think for me it always happens. Like I just followed the next thing that excited and delighted me. So I started out my career as a nurse at the bedside, got my degree to be a nurse practitioner, but I love teaching people, like I loved teaching people. And so the Education Department at the hospital is like, come on over. And so they brought me into the Education Department to be working with new nurses and new staff that came on. And while I was working in there, I noticed we were paying this outside company a lot of money to do our online education. And this was back in the 90s. Before that was really a big deal. And I found a book and I taught myself how to program courses and I went to my leadership and said we could do this in house for less and gave them a proposal. And they essentially gave me a department. And we, me and a couple other nurse educators started creating all the online education, which then led to my next job, which was for a small software firm that developed courses for CDC and Centers for Disease Control and the Department of Defense. And so I went and I worked for them. And then that was my very last corporate job because I found out that sometimes people think that you should just always be at work. And I had a son in the hospital who had epilepsy and needed brain surgery. And three days after his surgery, they called me and asked me to work. And I was like, No, I'm not going to. And it really was kind of this pivotal moment for me to go, I don't want somebody else controlling my time. I want to be in charge of my own time. And I just started my exit plan of I'm not going to work for somebody else ever again. And so that's when I went out on my own. And there were several processes through that too. But it really came down to for me, time was my most important asset and I was not going to let somebody else control my time anymore.
Brian Kelly:
That's a very astonishing and bold statement and a very great one to make and to put your foot down and say, that's it, this is my life and it's going to be on my terms from now on as much as possible. There are still things that go on in an entrepreneur's life that can twist you a little bit from doing what you want to do when you want to do it. But that's okay. That's just called life. But you know, having a corporate entity, you know, basically take the steering wheel of your life and tell you when to show up, when to when to work, no matter what's going on with a son who's recuperating from brain surgery. My God, I just. When you first told me that and we were off the air just before the show, I was in disbelief. Like, who would be that uncaring, that unthoughtful to even imply that, Oh, I still want you to come in and work again today while your son is. My gosh, I just could not imagine that. So kudos to you, number one, for really, you know, I think it's automatic for a mom to say my son is my priority. But kudos to you to making that very difficult decision even then, because there are implications by doing that, you know you're out of a job and that that has implications going forward. And so kudos to you for taking that action, because now where you're at, now you're an entrepreneur and now you're impacting women solopreneurs all over the place. And I saw that testimonials. I think I saw some men in there, too. Do you also cater to men as well?
Vicki Ibaugh:
There are some men that I do work with. Most of my clients just tend to be women, and I think it's because they relate really strongly to my to my story of wanting to have time for their families, time for their kids.
Brian Kelly:
Mm. I mean, I relate to that. So that's fine. That's, that's fantastic. And I relate to what I relate to more than anything. Vicky is results, you know, and it depends on me. It's what other results that can be generated by any individual process, strategy, whatever it happens to be. And the next thing that's very important to me are the values that are behind that person. You know, are they in alignment? And I could tell with you they would be with me for sure. Your values are they're just over the moon. Awesome. I can tell just by talking to you. Um, and I can't wait to dig into this whole Colby index thing that has got me so daggone curious because if you could kind of explain what that is, I guess how you found out about it, what was your experience with it the first time you went through the process and what has happened since because of your being exposed to this amazing tool, if you will?
Vicki Ibaugh:
Yeah, so I was I was working with a coach because, you know, coaches have coaches. It's an appropriate thing to do. And she was just like, listen, everybody I work with gets this assessment. You need to go take this Colby index. And I'm like, okay, you know, we've all taken a bunch of different assessments. I know I have. And I was like, I didn't expect it to be different, but I took it and I got my results. And what it is, is unlike things that measure your personality or your IQ or your skill set, this measures your natural style for problem solving and how you approach work. And when I got my results, I'm like, Oh my gosh, this makes so much sense. This is how I approach work and these are my strengths and how I approach work because it's always done from the positive. Everything in there is a strength, and I love that. The very top of it says, Congratulations, you got a perfect score because your way of doing it is perfect for you. And only 5% of the world is wired the way you are. And yet we have been kind of brought up like this is the right way to do things, but it's only the right way to do things if you're wired to do them that way. Otherwise it's like, no, you're you're actually harming yourself by doing it that way because it costs you energy when you do things unnaturally. So yeah, this is a great example. Brian I've got to share this. So think about are you right handed or left handed?
Brian Kelly:
Am I? I'm right handed.
Vicki Ibaugh:
Okay, so when you print your hand with your right hand, like you don't even have to think about it. It's just what you do. Now, if I asked you to print your name with your left hand, you'd have to think about it. Yeah, it would be slower. The results would not be as good. And you'd be like, Please don't keep making me do this. That's what it's like to work against your natural style of doing. It's like writing with the other hand.
Brian Kelly:
What a phenomenal, super simple example. An explanation. Yeah, we were talking before we came on the air and yeah, it just. It makes nothing but sense how, you know, I can, you know, we were talking earlier where I would say, yeah, you see somebody doing something and thinking I should be doing it that way. They have success that I don't have, so I'm going to start doing it their way. And then you go to do it their way and like, this is like arduous. I don't like it, but that's how they did it and that's how they became successful. So I'm going to just power through. And so what you're talking about, what this Colby index is providing people is basically a roadmap to tell them what they are already incredibly good at that they and when you're good at something, you typically enjoy it. It just seems to kind of go one on one. Yeah. And then that also tells you what it also tells you what you should not be doing and potentially outsource that to someone else or something else. And that's why you, Vicki, are able to get up every morning and not have that feeling of, oh, I have to deal with this in the morning. Is that a pretty fair assessment?
Vicki Ibaugh:
It is. It it allowed me to go here's here's my strengths. And they're all strengths and here's where it's not my strength. So either technology is going to substitute or I'm going to have somebody do it or I'm just going to go, That doesn't matter enough to me to even do it anymore. Oh.
Brian Kelly:
This is like such a breath of fresh air. And the cool thing, there's so many. I love this, this, this show because I learn all this stuff. I said it earlier. And the thing is, is this is I'm going to I'm going to have a little fun. This is absolutely brand new. Ever never seen before. The Kobe index has just started to exist. Is that correct?
Vicki Ibaugh:
Actually, it's been around for more than 30 years. So some of the mean and a lot of people haven't heard of it. But yet Microsoft is using this. Oracle is using this. If you're into sports, the Phenix Suns use this because Kobe is based out of Phenix. So she helps him use it to actually decide who they're going to draft. Oh, my. On their teams. That's a little insider secret, but a lot of Fortune 500 companies use this and they use it to ensure that the right people are in the right jobs. Because if I put you in a job, let's So one of the areas is is how you gather information. And some people are really good at bottom lining things like they can just they can look at something and go, these are the three most important things to know and they do it naturally. And then there's other people who they are great at details like if you want to know something, they're like an encyclopedia. Like they have all the details, they know all the stats, they know every and they want to tell you all of it. If I put somebody super detail oriented in a job that really requires bullet point, bottom lining, they're going to fail. But if I put them in a job where they need to be researching and in depth, like I want the person who's trying to discover cancer cure to be a little bit more detail oriented. I kind of want that. I also want them to naturally innovate and try new things. And so we can use this as a way to determine who's a good fit for different positions. Because I need an assistant. And this is true. I need I need assistant that's really good at processes and systems and developing them. I'm okay at it. But that's another area. How do you naturally organize? Like Brian, you were saying that you struggle with like having a set routine like that just feels like, no, I don't want to do that. Well, you likely fall into the area of how you organize as an adapter, meaning you like to change it up. You like to have it different. I don't want to drive the same way to the mall this day as I did the other day. I don't want to do the exact same order of things. And how that can benefit is if you have somebody who constantly needs to bounce from thing to thing and change it up and never do it the same way, that's great because you have people who are wired that way. But I kind of want the pilot of my plane to go through the checklist every day in the same order and not miss anything.
Brian Kelly:
Absolutely.
Vicki Ibaugh:
And so there are these four areas that we each have a strength in. So the first one is called Fact Finder. It's how you gather information. So are you the person that gets all the details or you're just grabbing the highlights? And then there's a middle zone in between. That kind of is in between getting it all and not getting it all. Then how you organize information or just how you organize, period. Is anything from like what we describe with you being probably an adapter or it's like changing it up. Got to have some variety, cannot have the same thing all the time to the person who is, you know, we have to have the plan. We need to follow the plan like that's the person you want when you really need a plan to follow. And so there's that person and you're a you're a mix of those two. And then we get to the third one, which is how you handle risk and uncertainty. And you're either somebody who really likes to maintain the status quo. Like if it's not broke, don't fix it. Or you're somebody like me who's like, this is kind of it's fine, let's do something different today. Let's come up with innovative ideas. Let's play, let's experiment, Let's see what happens. And so you're in that. You're always somewhere in this range. And then the final piece is Kathy Colby calls it the implementer. I personally call it the builder function. And you're either at the top part where you can envision what you want to have built. Or you're the person picking up the tools, building the house. So are you making the blueprint or are you the person who is actually physically building and a master with tools? And can you see how every one of those is a strength? We need all of those. But we don't need to be all of those. We just need to be who we are. And if you can align the work you do with how you naturally work. Life is more fun, and then you hire people to do the others. When I wanted my bathroom renovated, that's not my skill set.
Vicki Ibaugh:
Like that is not my zone of genius. I hired somebody, but you better believe I was like, I want this and I want this and I want it to look like this. I had the vision, but I needed them to execute the vision. So I needed that person. So I hire those people. I stink at keeping my books. I'll admit it. I do not like the detailed process of bookkeeping. I have a bookkeeper. I don't do that anymore. I spend ten minutes once a month sending her the information she needs and she takes care of the rest for me. That was the big that was one of the things that was like an, oh, it's bookkeeping day. I don't have that day anymore because I go, Oh, it's financial Friday. I have to spend ten minutes sending my stuff off to to Krista to take care of me for the month. So it's really a beautiful way to run your business is to know here are my strengths and here's what I'm great at and how I do my work. And it also affects the order you do things in. So I'm curious, Brian, like if I gave you a like, hey, Brian, like let's let's put together a new website of books that are for kids who want to be entrepreneurs. What's the first thing you would do?
Brian Kelly:
Get a domain name.
Vicki Ibaugh:
And then how would you how would you come up with what what the domain name is going to be?
Brian Kelly:
So it asks. Them what's their book about? And let's go over different phrases and make sure the.com is available. And if it's not, go through a thesaurus and look for similar ones. Use alliteration where possible. Because I like alliteration in web addresses and company names and things like that. Yeah. So yeah.
Vicki Ibaugh:
And then what would you do next?
Brian Kelly:
Then go over branding colors. What do they want to color it with? But basically, what is what is the essence of it? What do they want to what do they want it to provide results so we can put the ad copy together. Yeah, that would.
Vicki Ibaugh:
You're like describing all of the like, the idea piece, the visioning and the idea piece. You haven't talked anything about, you know. Well, let's put together the framework and the plan or, you know, let's start writing out the copy. Like all that's going to come later for you and think, my sister is watching, my sister is a teacher, and her first thing that she always does is I got to create my teaching plan. And then once she has her teaching plan, then she'll go get some details. Then she'll she'll look to see what she's already done before and maybe she'll tweak it and maybe she won't. But she has a whole different process. So everybody has a different order They do things in. And you always start with what your highest strengths. So for you it's probably innovating. And so it would be coming up with the ideas like what are we going to call this and what colors are we going to do? And. And everybody has that. And that's how I started. But my clients start with the details. So I can't go into a coaching session and go, Let's talk about some ideas today, guys. I have to start with, so tell me what's going on? And they'll go, Well, I was reading this book or I was doing market research, and that's where they start at. So I meet them where they are. And when you understand how other people are wired, you learn how to work with them better.
Brian Kelly:
And what I love about this is it's, you know, all the other tools that I'm familiar with are primarily based on personality traits. And so that you and they are helpful in their own respect, you know, to help you to meet them at their personality. But at the same time, you're not meeting them at their strengths necessarily. Personality. And what So this dives in a different it goes deeper. It doesn't really like say, oh, well, they're they're highly analytical, so you need to talk to them in numbers and stuff. No, it's just how do they go about doing it? That's what you talk to regardless. So you don't you're not labeling them as a certain personality type. You're basically determining what they are really good at and meeting them there. Is that. Is that sounding accurate?
Vicki Ibaugh:
Yeah. You're looking at, you know, how how do they do their work? So I have a lot of clients who don't like change. And so when change is required, I start with let's talk about what's going to stay the same.
Brian Kelly:
Because I love it.
Vicki Ibaugh:
And they're like, okay, all that's staying the same. So I'm like, And we're going to we're going to tweak these things. And because many of them, again, they like a lot of detail and they like to have the research to back it up, we're going to change these things. And here's some research on why we're going to change it to be this way, and then they'll accept it. And so and, you know, some people might go, well, that's manipulative. It's not. It's understanding here is how they're wired to do work. And I'm meeting their needs by keeping them from getting stuck because that's why I started using with my clients. They were getting stuck at these weird spots. I'm like, why are they not making the change? Well, because they're not wired to want to have change and because they're not wired for change. I need to realize that and then go, Oh, let's start with what's staying the same, and then we'll talk about the change. Or I'm like, Why do they keep asking me so many stinking questions? Like, Let's move on? And it's like, Well, because they need more information. So they were getting stuck because they thought they needed to know more. And for them they did. I didn't think they needed to know more, but they think they do. So then I can support them and go, Well, what else do you think you need to know in order to move forward? And I have to start every class with here's the plan we're going to be following today because a lot of them require knowing we have a plan, I can't just wing it with them.
Brian Kelly:
Interesting.
Vicki Ibaugh:
And so it allows me to really meet them where they are. My sister kind of uses this with her students in the classroom. Even so, for example, the kid who's fidgeting all the time. They're probably somebody who's going to be good at building stuff because they like working with their hands. My son's a drummer. He's very high in the implementer section. He's he loves using his hands. The kid whose backpack. Brian Maybe. Maybe I'm going to catch you on this one. Was your backpack usually pretty messy?
Brian Kelly:
Uh, I'm old enough where I never even had.
Vicki Ibaugh:
A backpack with your trapper. Keeper, like, filled with papers that weren't in the right folder.
Brian Kelly:
Oh, yeah, I was. I was actually fairly organized back in college days is when I had a backpack. Okay.
Vicki Ibaugh:
Because what I find is, like a lot of kids, if they're if they're super disorganized, they're usually an adapter. They usually like systems. I don't need a system. It's it's in the bag. That's my system.
Brian Kelly:
Yeah. I mean, I would I would just put in what I needed for that day and no particular order just but made sure I had what I needed and. That was it. Yeah. Didn't really sweat the detail. I mean, I know everything's in where it's supposed to be. If it's a notebook, I know it's the right one for the right class and the textbook that goes with it. And I always got the pens in the front and they're ready to go, so let's just get out of here. Yeah, but I love you use the word manipulation because it's a very powerful concept that I think people need to understand at a deeper level and that it's never manipulation so long as the intent is to get you the results that you want and deserve. You know, it's all about intent. And that's the intent of Vicki in this case. And you can tell her intent is to get you the results you came to her for. And so it's basically using her knowledge, using her training to get you the results that you are looking for with full integrity. She's just, you know, extracting the best out of you to get you to the next step. And is is getting to the next step. Always a painless thing to do. Anyone out there? Can anyone say it always is painless? It's never painless. It's called growth. And there are growing pains and that's a good thing. So always know that there's going to be some kind of hesitation or resistance going on internally and when you feel that, but you know that that the intent is for to get the result, that's when you say, I accept it, let's go. Go for it. I don't care. It's going to I'm just going to go with it. Yeah.
Vicki Ibaugh:
When desire exceeds the pain, you're willing to be uncomfortable for a little bit.
Brian Kelly:
Yeah. And that's the key to growth, isn't it? I mean, it's. I forgot who said it, but one person said that the key is to get comfortable with being uncomfortable. Yeah. You know, to seek discomfort, you know, not, not we're not talking physical discomfort, but emotional discomfort where, uh, that's going to be different. I don't know if I'm going to get rejected. I don't know if that. But I know that because Vicky has done it. Because Vicky has succeeded using it. I know that the probability of my succeeding is pretty high. I know I'm not going to do anything against my values. It's just, uh. It's change. It's different. It's going to. It's going to feel weird, but oh, my gosh, it makes it that much more rewarding when you do take that step and you pick up the phone or you go to the website, let's say to Vicky's website and you have that initial chat with her, that's always a, you know, intrepidus thing to do. It's like, Oh my gosh, I don't know. I don't know. Is she going to charge me $200,000? Like, all you have to do is say no. If it's too much, just make that next step. Do it. That's it. It's just take that step. And that's that's what keeps so many people from success. I mean, have you noticed in your coaching, in your walk with coaching other clients that that one hesitation can trip someone up for a very long time in succeeding in getting the next step?
Vicki Ibaugh:
Yeah. Yeah. And I mean you know the, the blocks come in all different forms and so sometimes it's just, you know, what's the worst thing that happens and, and um. Oh, I'm trying to think of who's Ted talk. It is. He does fear setting. It's. Uh, is a great Ted talk. If you, if you. If you really want to look it up, just look up Ted Talk and fear setting. And it's like you look at like, what's the absolute worst thing that could possibly happen? And then you're like, okay, if that happened, what would I do? Like, what would I do? And then you go, Well, you know, maybe it wouldn't be so bad if somebody says no, what would I do? Well, I'd still get up and do the next thing and the next thing and the next thing. It's not that bad. And so, you know, some of it is just helping us realize, like, the worst thing is not really that bad. At the there's the day we've. Survived all the bad things that have ever happened to us already. So we're already winning it.
Brian Kelly:
And it's interesting. It just, just just happened recently where, you know, where we are as human beings are always wondering what if, what if the negative thing happens? And then I forgot the name of the woman, but authored a book on the concept of What if it all goes right? Yeah. And that's like, Whoa, Oh, hey, hang on a second. So right before you get on that call, the sales call, you know, we're all thinking, oh, my God, what if they say, no, it's going to be another no. It's like, well, wait a minute. What if it all goes right? And they just say yes and just go with that mindset, that little shift. Yeah. And it can be a game changer. It's just the mind is so powerful. Uh. Little things like.
Vicki Ibaugh:
To going in with the if this is the right fit, it's the right fit and being somewhat detached from that and just going, you know what? If we're having a great conversation and I'm the right person to help them with their challenge, then we'll work together. And if I'm not the right fit right now, or I'm just not the right fit, and I know I've done this on my calls where I'm like, I am honestly not the right person for you, but I have three people that I know might be a great fit. I'd love to make an introduction and I would much rather do that and have them work with the right person to get their problem solved because I'm not always the right person and I'm okay with that.
Brian Kelly:
It and there's so many great things about what you just said there because on top of that, you know, if you're not a right fit, that could end up being a literal cancer to your business because you could have clashes going on that get deeper as you get to know someone deeper. If you're not a fit in the beginning, it'll it'll separate even deeper as you get to know them more. And yeah it's just be okay with saying no, that's huge. You know, if you're not a fit, then just be okay with moving on. I get it in the beginning when people are just starting their business, they have more of a scarcity mindset and anybody with a heartbeat and a credit card with limit on it that will pay the bill they're going to go after more often than not. But it's important to have the mindset from the beginning, as soon as you possibly can, to be discerning in who you agree to work with. You know, it's your decision whether or not to take them on as a client. You don't have to. If they say, I got the money and I really, really, really want to work with, it's like, you know, I'm not feeling it. You're a little bit too high maintenance for me or whatever it happens to be without, you know, let them down gently. But but like you said, what a great thing is to say. But I do know somebody who might be a better fit for you. You know, if you have resources, which, you know, if you've been around any time you're going to have other people, you can direct people to get the help they look for. And if not that, someone else who can help maybe direct them to another individual. There's just always a solution. But that's powerful for you to say that because so many need to hear that that are in a space of scarcity. I've been there. I think almost everyone who started a business has been there at some point where they'll think, I'll take anybody as long as they're going to be a client and pay money. I need it to keep my business going. So it's a known thing and that's okay.
Brian Kelly:
There is this one question I love to ask. I just Oh, it always is one of those that invigorates me because I'm so deeply curious when it comes to this wonderful world of marketing our businesses, because, you know, marketing is literally the lifeblood of our business. Without it, we wouldn't have business. One must market, get our business in front of the eyeballs and the ears of our our prospects, our our target markets. And you know what used to work, say, ten years ago, maybe ten, 15, 20 years ago. Probably isn't working all that great right now. Remember back some time where you could just send a blast, an email to thousands of people on the list and they would buy stuff just by clicking the link. Bam. That doesn't happen that much anymore. They want to see lots of freebies and value and things up front. And then what's working today like right now? Well, let's go out in the future ten, 15, 20 years. It probably won't be all that effective ten, 15, 20 years from now. That seems to be the one thing that's common that works no matter what time, what decade, what life you're in throughout this process. And that would be personal relationships, developing one on one relationships. Aside from that one, this this is what the challenge is with Vicki. If you were to say what right now is the number one marketing strategy that your business employs that is successful, getting you more clients, you know, whether it be referral marketing, Facebook ads, you know, things like that. What would you say today is your number one go to form of marketing strategy that's working now?
Vicki Ibaugh:
For me, the one thing that has brought me the most clients is really a big piece of it is personal, but it is really attending events where there are other people who I can listen in. To what's going on for them. And then just offer value. And that almost every one of my clients has come from me attending some sort of event. We're all over. Hear them say something. I'm like, Oh my gosh, Yeah. And I'm like, It might be a book recommendation I give them, it might be something else. And I'll be like, you know, let's stay in touch. I'll send you some stuff. And then we move to the personal. But at the end of the day, if you're not building relationships either through referrals, through networking, through attending events, through being a speaker pre-pandemic, I spoke all the time. And, you know, when you're in the front of the room and you get to have a conversation with the audience, it builds relationship and the people who are like, Oh my gosh, I'm leaning in because I really am liking what I'm hearing. And then there are people who, you know, they are the person who just goes, Oh, I'm going to take this text message instead because this is not my thing and I'm okay with that. Like, if I'm not your thing, like I am so okay with that because I don't expect to be everybody's thing. I know I'm wired differently than a lot of people. And so if you're too far apart on the call the index, you tend to have some friction. So I know that I don't necessarily need to work with everybody.
Brian Kelly:
I love it. My gosh, I just checked the time. I want to get a quick overview from you about your business more in more detail, like who it is, who your target market is. We've established female solopreneurs. Are they a certain age group and what it is you do for them? And I know that each one is somewhat customized because of them being different people. But if you can give an overview of that, I'm going to pull up your website and if you can do a quick, I don't know, three, four minute overview of what you do for your target market. And then if you have a success story you'd like to share with us, that would be phenomenal as well. Would that be cool?
Vicki Ibaugh:
Yeah, that sounds great.
Brian Kelly:
All right, let's pull up that website. There it is. So go ahead. Take it away. Yeah.
Vicki Ibaugh:
So most of my clients are women solopreneurs. And what is happened is they loved the idea of being an entrepreneur, but they're not always super consistent and they have shiny object syndrome and they get FOMO. And so they're trying all these things and they're like, Why isn't it working? What's wrong with me? Why can't I do this? And so they'll just be frustrated. And many times they're about ready to give up and go back and get a job even though they don't want to. And so instead of buying more courses and more things, we usually have a conversation and I'm like, What is it you really want? And I help them get clear on what is it you want, how do you want it to be? And then I go, It's possible. It's not always going to be 100% easy, but it's possible. So it really starts with creating that clarity. Around who they are and what they want, which is why everybody gets a Colby index when I work with them. And then it's around. Then learning to manage their their energy. And when I say manage your energy, it's learning how to show up with your tank on full so that you are actually ready to do the work and to get and to flow. If you are showing up to your work on empty, you are not showing up. And so that includes self care. It includes that's why loved mind body business. It's like you got to have the right mindset, the right taking care of your body and taking care of your business every day. And then we get into some of those ownership skill sets because it's like if they're if they don't know their numbers, if they don't know who their client is, if they don't know how they should market, and your Colby will let you know how you should market to. Because your strength will basically tell you this is your best marketing strategy. And then we just start working through those ownership skill sets on what is it they're missing? What do they need? Do they need systems? Do they need marketing help? Do they what is it they need?
Vicki Ibaugh:
And then we just start building it. And because I work very intimately with my clients, I don't take on a lot of clients every year because I'm basically their business partner for a while. And then I'm like in there helping them design and craft and realign their business. And so one of my clients, she she's in social media and she was actually people social media manager and her Colby profile is not wired for her to do that. And it was exhausting her and she was making good money doing it. But it was exhausting her and she was like, I don't want to do this anymore. I think I'm just going to retire. And what we did was we really looked at how she's wired to work and we're like, Well, what if we realign things? Because she's kind of a natural strategist. She's really, really into the details and creating plans. So she's a natural strategist and we rebuilt her business around strategy and around using LinkedIn as the key platform that she helps people develop strategies around. She is loving life. She is making money still, but she's enjoying her business and she's excited about what she gets to do. So at the very beginning, when I talked about like, I don't have those kind of days because I've aligned my business to match my strengths and way I do stuff. I've helped her do that, too. We've gotten rid of the stuff that frustrates her, and now she gets to focus on the things she loves. And we got rid of all the stuff she didn't need to be doing or we've minimized it or automated it. And so that's what I want to help more people do, is to get rid of the stuff that is draining them and really allow them to focus on what works best for them and to quit trying to be somebody else. Be you. Nobody else can be you but you. If only 5% of the world is wired like you. You should be, you love it.
Brian Kelly:
And so that website is knowYouToGrowYou.com. So k n o w no. Then you y o u to t o grow. Grow w u y o u.com. And another word, if I may, is I don't I don't even know what your price points are. But consider this. Those that are considering reaching out which you should, you should go to that website. She has a form in there where you can get, what was it, five something. I forget what it said, but there are ways to connect.
Vicki Ibaugh:
With five things. Keeping you stuck. Yes.
Brian Kelly:
And that will put you on, I'm guessing, your email list so that way that you can take advantage of that contact and reach out to to get to know more about Vicki and her services. So know you to grow you. But if you're wondering like, well, what's this going to cost? I'm like, what would it cost you not to do this? What would it cost you? What is it costing you right now to not know where your strengths are, to be doing those arduous tasks, to not showing up because they're arduous tasks to do that day because you're exhausted and you've had enough and that you don't have the right help doing those things that they are more wired to do and they love doing. Even though you don't like doing them, someone will love doing them. And just think about what it could be literally costing you not to reach out to Vicki. And look, I'm not getting paid by Vicki. This is not a promo spot. When I see something I think is good, I shout it from the rooftops and I think it would just behoove you to at the very least reach out what would be a great way for people to reach out to you if they just want to say, Hey, I want to have a chat with you one on one as an example.
Vicki Ibaugh:
Yeah. So right there, right there on my website, there's at the very top, there's a link and they can get on my calendar. That is absolutely the best way I.
Brian Kelly:
See it as.
Vicki Ibaugh:
A courtesy call. And there's a couple buttons throughout the website. But yeah, book a call, let's have a conversation. And I love doing that because I love meeting people and finding out more about them and how I might be able to offer some level of support, even if that's, Hey, there's a great book on this, or Hey, this is a great opportunity for you.
Brian Kelly:
I love it. All right. We hit the end of our hour, but guess what? We still have more to go if you're okay with that, Vicki, we have two gifts to give away. And then a final question that I'm telling you, nobody wants to miss this question. Nobody. Nobody. So two gifts. One is because you stayed with us here live on The Mind Body Business Show. And if you aren't here listening live, all you have to do is go to TheMindBodyBusinessShow.com and register and you get a free gift worth I forget it's a 300 or $100 discount card discount hotel discount, which is bona fide. I've used them myself personally just for registering and all we do is notify you when the next show goes live and we give you the link to just click right in your email and you can instantly be here watching and then entering to win this phenomenal vacation. Stay. It is a five night vacation stay at a five star luxury resort of your choosing from multiple locations from all over the world. Unbelievable giveaway. You want to definitely be on watching live. I see there are several here with us right now, so I'm going to put that up on the screen. And don't go to this site yet. Don't go there. Just write it down. Promise me you will write this down and then after the show is over, then go ahead and register or enter to win. And then we will then process that right after the show is over. Don't worry, we're not going anywhere. So here it is. I'll put it up on the screen for those of you that are here watching live, that is report. I am forward slash vacation. Just write that down, RIP. That stands for Reach Your Peak. Dot com forward slash vacation all lowercase. Write that down after the show is over. After we sign off, then go straight over there and enter to win. I can't wait to see who that winner is. And then a little birdie told me by the name of Vicky Ibor, I'm not saying she's a bird, but she is also got a gift for one lucky person. And that is. Going to receive all that. You take it away there. Yeah.
Vicki Ibaugh:
So I love doing the Colby index for people. And so I thought, you know what? Since we're going to spend a lot of time talking about that and somebody's going to be like, Man, I wish I could get that. I wish I could have that. I'm going to pay for your index. And then we're going to do a one on one review session and go over your results and talk about how you can use that to strategize your business differently and to get rid of the stuff you don't like. Hire that out and have more flow.
Brian Kelly:
And then let's see. It was more of the lucky winner will be contacted by email. Okay, so how do they enter to how does this one lucky person get chosen?
Vicki Ibaugh:
You know what? I think the easiest thing to do is for you to randomly pick somebody who's still here live. I think that's the fair thing to do.
Brian Kelly:
I can't see actually who's watching the people. No, I can't actually pull up who's watching live.
Vicki Ibaugh:
So if they. Comment, can you see them. Then? Yeah.
Brian Kelly:
Yeah.
Vicki Ibaugh:
The first person to say they want it gets it.
Brian Kelly:
All right. Say, pick me in the comments. Pick me and you've got it. You better hurry up. We're about to close this off. So good. I love it. I'm going to type it in there. Pick me, in fact. Oh, there it is. Wanda Reynolds, you are the lucky winner. Wanda Reynolds picked me. She followed up. All right, so, Wanda, let's see.
Vicki Ibaugh:
Wanda. Can you please email me at Vicky? Vicky@KnowYouToGrow You.com. And then I will coordinate with you. So and I'm. Excited to see what your profile says you are.
Brian Kelly:
Is it? Yeah. Vicky, right?
Vicki Ibaugh:
Yep.
Brian Kelly:
At no u to grow u.com. That's why I put that up on the screen. So email her. Be sure to get that into her. Oh that's fantastic. I'm excited. Let's see. We got another comment. She says, Sure. Right on. Wanda Reynolds, congratulations. Oh my gosh. I'm envious. I want to be that. I want to be picked. Yeah, Got it. All right. So I'll reach out to you later, Vicky. For sure. So, um, we have one final question to ask you before we call this a night. And I don't ever end the show without asking this question. It's become one of the most profound and powerful questions I've ever asked anyone in my life. And I started doing this back when I started this show. Oh, my gosh. About five years ago. On occasion, I'd ask this question and it started hitting me. The answers were like, Whoa, this is pretty amazing. So I decided to end every show with the same question. And what's going to happen with your approval? Vicky will be you'll be part of a compilation book with your answer to this question. And it's pretty phenomenal. Powerful. The cool thing is there is no such thing as a wrong answer. Just like the what is it? Colby Assessment. Colby Index.
Vicki Ibaugh:
Yeah, everybody is perfect score.
Brian Kelly:
It's perfect score. You're right. And that's it. And it's just the opposite. The only just like Colby index, the only correct answer is yours because it's unique to you. Isn't that cool? This is like, perfect alignment right here. So with that. Let me get set here. Are you ready?
Vicki Ibaugh:
I'm ready.
Brian Kelly:
All right, here we go. Vicki Eva, How do you define? Success.
Vicki Ibaugh:
Oh. I think for me, it's. It's having freedom. It's having time. Freedom. It's having freedom of choice. It's having freedom to be myself and to do work my way and work with people that I love to work with and to not feel limited by anything going on in my business.
Brian Kelly:
And as stated earlier, that was the absolute perfect and correct answer. I told you it was a guarantee. You just can't get it wrong. I appreciate you. You have no idea how much, Vicki, for coming on and spending your valuable time not just with me, which I do definitely appreciate that, but also and also with everyone who came on to watch this live and all of those that are going to be privy to this incredibly valuable information that you provided over the course of days, weeks, months and years, because this is also syndicated on 35 podcast platforms that will be dropping sometime after we're done and my team edits it and it's going to be on Roku and Amazon Fire TV. So an on demand television that's available to millions worldwide. It's just the whole purpose of this is to get exposure to amazing people like Vicki so that she can have the ability to serve and impact more people in a positive way. And that's why I love what I get to do is I get to interview amazing individuals like none other than Vicki. So thank you, Vicki, so very, very much for providing this incredible content and value for not only myself, but all of our viewers and listeners. I appreciate that very much.
Vicki Ibaugh:
Thank you. And thank you, Brian, for having this incredible place where people can come and and learn and grow and experience different people and learn from, you know, we all have different messages and different ways of doing things. And now you have this beautiful platform where people get to come and absorb that.
Brian Kelly:
Thank you so much. Yeah, it warms my heart to be able to do this. Truly, I love helping people. And this is this is that sweet spot which I'm sure the Kobe index will say, yep, he does like that. But anyway. All right. Well, on behalf of the amazing Vickie Ibaugh I am your host, Brian Kelly of The Mind Body Business Show. That is it for tonight. Everyone, please do two things before we sign off. Just promise to do these two things. One, go out and crush it and serve more people. Number two, above all else. Please, everyone be blessed. That is it for us tonight. Take care, everyone. Until the next episode. We will see you again sometime later. Hasta la vista, baby. As a buddy of mine used to say, Oh, we'll see you later. So long. Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Vicki Ibaugh
Vicki Ibaugh is certified coach and the founder of Know You To Grow You business coaching where she works with women solopreneurs to shift out being stuck and frustrated to feeling like a CEO – a confident entrepreneurial owner. She doesn’t believe in cookie cutter approaches. She instead helps each client uncover how they work best so they can get more done with less stress and with more flow. As a natural innovator her clients love her personalized coaching style, her ability to listen deeply, and her ability to tap into insightful divine downloads. Please welcome Vicki Ibaugh to today’s show.
Connect with Vicki:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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