Special Guest Expert - Wendy Nash
Special Guest Expert - Wendy Nash: Video automatically transcribed by Sonix
Special Guest Expert - Wendy Nash: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like Us who have been hustling and struggling to make it to success. Who seem to make it one step forward, only to fall two steps back, who are dedicated. Determined and driven. How do we. Finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is The mind body business. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have another fantastic episode lined up for you here tonight. I cannot wait to bring the amazing Wendy Nash up onto the stage. She is waiting in the wings right now. Ready? Ready. She's ready to come on. Before we do that real quick, the mind body business show it is a show that I developed with you in mind, the business owner, the entrepreneur looking to make it that one next step or even more ahead in your business and even in your life. And what I do is I bring on successful entrepreneurs from all over the world. And by the way, Wendy comes by way of Australia near Brisbane. So this is an amazing, amazing, fun time we live in that we can do this in real time. And I love to bring on these amazing guests like Wendy, because when they come on without fail, they will reveal their quote unquote secrets to success. And there's really no secret to it. It's just knowing what to put into your life, when and how to do it. And then you can then simply model, which is simply a fancy word for copy. You can simply model what they're doing to achieve success faster rather than try to reinvent the wheel, which takes a lot more time. So what if you could take two years to reach success versus ten years if you're trying to do it on your own? That is what the Mind Body Business show is all about. And those are the three pillars of success. It's about mind, which is mindset. And I've interviewed and studied and read successful people for a good decade, and I dedicated to doing just successful people.
Brian Kelly:
And what I found were those three pillars kept bubbling to the top and to a person, each successful person I studied had that mindset. What mindset are positive, productive and most importantly, flexible? Flexible mindset and body. Body is literally because each of these individuals took care of themselves physically and nutritionally and then business that is so multi multifaceted. We'll have some great chats with that, I'm sure, this evening with Wendy Nash because business in order to build a thriving and successful business and then scale it beyond that, one must acquire and master various skill sets that are necessary to do just that. Skill sets like sales, marketing, team building, leadership, systematizing. I could go on for quite some time. The good news is you don't have to actually master every single one of those by yourself. In fact, if you master one of those that I mentioned just a moment ago, then the rest can literally fall into place much simpler. And that one skill set is the skill set of leadership. Now you might be thinking, Well, Brian, I don't have a team yet. I'm a solopreneur. Nothing wrong with that. So practice the skill set of leading yourself. There's always opportunity to improve yourself in the realm of leadership. And speaking of improving and amazing entrepreneurs, another wonderful trait I found out about the successful the most successful out there are. They are also very avid readers of books. And with that, I want to quickly segue into a little segment I affectionately call Bookmarks.
Announcer:
Bookmarks and to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your peak library.
Brian Kelly:
There you see it. Reach your peak library. And a real quick word of advice for those of you watching live, even if you're listening on podcast. I would implore of you to rather than want to go click away and go check out these resources because I'll guarantee you Wendy will have several is rather than do that is to write them down and then visit them after the show is over. Because like I like to see from stage all the time, the magic happens in the room. And what does that mean in this sense? Well, you could be watching the show, listening to the show, but then your attention is diverted when you type in another URL, another website, something you want to go visit. And at that moment, it could be the moment that Wendy Nash says that one thing that could change your life forever and you may miss it. So just keep your focus and gaze on the show while the show is going. And then after it's over, you can go visit those resources because you have written them down. So reach your peak library is no different. So reach your peak library, go ahead and write that down and then visit it later. And what that is, is simply a website that I had my team put together as a result of my own library of books that I have personally read and I vet. Now, the thing is, I did not read very voraciously. In fact, I didn't read at all. I mean, literally no books until about the age of 47. I read some in school, but I think you know what I mean. Nothing about business or anything like that. And then I began reading voraciously and discovered it really is life changing. And so I started putting these books together and say, these are the ones that were impactful to me personally in my business or my personal life, or even both. And so I just put in only those books that have had a great effect on me and things. There's a lot of things in these books as I see them scroll by that have that I've put into action that have literally catapulted my business over time.
Brian Kelly:
So that's there for you as a resource. Look, it's not there to make money if you find a book and you'd rather go to Amazon, which well, every one of these buttons go to Amazon, but if you'd rather go there yourself and go find it there, I'm fine with that. It's just a way, a resource for you to have the ability to find a book and cut down the possible error in reading a book that maybe might waste your time. And that's what it's there for, to help you optimize your time and be more efficient and to be amazing. Speaking of amazing, I think you know what that means. It's time to bring on the one, the only. Wendy Nash. Let's do it. Here she comes.
Announcer:
It's time for the guest expert, spotlight. Savvy, skillful, professional, adept. Trained. Big league qualified.
Brian Kelly:
Yes. And there she is. Ladies and gentlemen, Wendy Nash.
Wendy Nash:
Whoo hoo hoo! Thank you. Fantastic. Welcome. It's exciting. It's really nice to be here. And thank you very much for having me on the show. It's really I'm really looking forward to this show. This is. This has been really fun. And I really there are two things I always like to do when I start a show. And that is first to say thank you for allowing me to come on to your show. And it feels it just feels really lovely. You've been an amazing host so far. And what people don't know is that we've actually been. Chatting and getting to know each other for about half an hour. So that is actually something I haven't had before. There's a huge amount of prep that Brian does in in this. And so I just want to kind of give a bit of a heads up, not only to Brian and also that. So when we book this call a couple of months ago, I was looking for a camera and then right at that time he says, get this camera. And there's like there's so much sort of whittling and tweaking of things that you have done and your team and also your community just brings something, you know, even if it's just a download of the numbers and or talking with somebody or something, you heard and maybe you do it slightly different next time. All that sort of is included as part of this program. So thank you to all Brian, his team, also to the community. And I also want to. Say thank you to Juliette, who's my. Creative manager, because she's the she's my kind of go to person on my side. So and my partner, there's a whole lot of people who are part of this great big thing. So thank you very much for everybody for making this happen. And the other thing I like to do is I like to really honor the land that I'm calling from. So it's an Aboriginal tradition in Australia, I'm calling from Queensland and there is a really important process which is to acknowledge where I am and I'm calling on from Gabby. Gabby country and the Aboriginal people have been here for 30, for 70, 70,000 years.
Wendy Nash:
So it's so Christianity, it's 2000, Buddhism, it's two and a half. This is 70,000 years, that's 35 times. So it's like what, two years, 2000 times by. You know, to the power of something. And it's really not until, you know where you've come from that you can say, this is where I am. And you know what? This is where we're going. Everything is part of the larger picture, including the community, including what we've appreciated and including what's crashed and burned. Like everything is about observing, changing, noticing where we're going. Well, noticing where we're not going well and thinking, you know what? We can do it slightly different. So anyway, thank you very much and I love your your book thing. I thought that was great and well while that was on and I was in the background, can I give a recommendation of some four books that I really loved? Am I allowed to do that?
Brian Kelly:
Absolutely.
Wendy Nash:
All right. So I have written any of these books, but these are personally books that I have found really, really fantastic. One is a book called Rapport The Four Ways to Read People by Emily Allison and Lawrence Allison. And they are forensic psychologists who have evaluated interactions with terrorists and criminals with the police, and they've got a forensic style to it. And this was like, I've done a psychotherapy training, but it missed a really clear thing. And I thought this book absolutely nailed it. So this is the book. It's called Rapport, and it's just an absolute standout book. So that's that one was a real game changer for me. This other next book is a book called Cover Your Ass Online, which is an Australian author. And it's a super simple it's a guide protecting your online business assets. And I think it's perfect for entrepreneurs. It's Jeannette Chickens and I was given this as a freebie, as a as a start up entrepreneur weekend thing. And I thought, Oh yes, just one of those free books where I don't care, but it's absolutely fantastic and it's short. So each, each paragraph goes to the legals and the social media and stuff like that. So that's a really fantastic book and it's Australian. So I like to promote that. This is, these are two books by the same author and this was because I was prepping for another interview and I read one of the previous hosts, I listened to one of the previous hosts gives me coffee and this is a guy called Dermot Crowley and he originally wrote Smart Work. And this is a productivity book and this is about using your calendar and your emails and really getting your emails kind of in check. So that is a fantastic his name's Dermot Crowley and this one is Smart Teams, which is really thinking about how you communicating that each different form of communication is different, so it needs something different. You don't do the same thing for everything. And that's really thinking about how do you want to work with your team so that they're my four books for your little collection?
Brian Kelly:
My goodness, we are off to one heck of a start. I mean, I've got to drop them now and then I'll say Why? Because those were some bomb dropping moments. If there ever was one.
Wendy Nash:
Book, they're going towards my.
Brian Kelly:
Knowledge bombs, smart bombs, Bombs of Wisdom. So here's the thing. Listen up. She already gave you a lot of advice without even giving you straight up advice. Why do I say that? She started the show with an outpouring of gratitude, and so that was the beginning of the show. And I've seen and heard and also practice myself starting every day with gratitude. And that is a great way to put your mind in a great state for the rest of the day and then keep going to it. So she's teaching without even like putting it in your face that that's what she's teaching by example already. And then she gave for fantastic resources. And I love when guests come on and give recommendations for books. And this is what I do. And I implore of everyone watching and listening to do the same. When you have somebody that's successful and you hear them talking and they offer suggestions or recommendations for books, number one, write them down. I wrote them down. I'm running the show and I'm taking notes. So I'm not doing anything. I don't I wouldn't ask. So I wrote those down. And then after the show, I'm going to go to Audible. If they're on audible format, I'm going to order them, put them in my library, and that way they're always there and know if they're my library. There was a reason for them, even if I don't remember why I put them there. And that's what I do. And that way I have read so many phenomenal books as a direct result of recommendations, just like what Wendy did. And before I go any further, I got to take care of a little bit of housekeeping, Wendy, and that is want to give a shout out to the big insider secrets that are just above her. Let's see. That would be her over her left shoulder on the right side of the screen. As you're watching the Mind Body Business show, I hope you're watching live. And if you're not, you can head over to the mind body business, show dotcom and then register to be notified when the next show airs live. And that's all we do.
Brian Kelly:
We don't sell anything. We just say, Hey, it's coming up and here's the link. All you have to do is click the link and you're in and you can participate with us. And that's what we love to share it. Share it wide and far. Give us some great ratings on the podcast. We're on everything. We're on 30 over 30 podcast platforms. You see just a smattering of them. I think they're right beneath me. And the big insider secrets. That is a company that is run by a dear friend of mine, Jason Nast, and he sponsors the show. And as a result, you can enter to win a five night stay at a five star luxury resort because of the big insider secrets. All you have to do is number one. Stay on with us, live until the end, because then I will be revealing how you can enter to win. And I hope you win. It's a phenomenon. You do not want to miss it. It's a legitimate vacation stay and then a couple more. And then we're going to get rolling like deep into it. Here we go. So if you're struggling with putting a live show together and it might be overwhelming and you want a lot of the processes possibly done for you while still enabling you to put on a high quality show, which is very important, and to connect with great people like Wendy Nash and grow your business all at the same time. Then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. And one of the key components that's contained in this whole carpet bomb marketing system, this is just one of many is one that you'll learn how to absolutely master. It's the very service we're using to stream our live show right here, right now on the Mind Body Business Show. And over the course of now ten years of livestreaming, I've tried so many of these, quote unquote, TV studio solutions for live streaming. I have to tell you, streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality, and you can actually use them and start them and try them out for free.
Brian Kelly:
Write this down. It's our way. Peaked I am forward slash stream live IP I am forward slash stream live. Go visit that later and then you can start streaming high quality live video shows of your very own and you can just test this on your own pages and private groups and have a great time and then then take it to the next level. Live video is where it's at today and that's why Wendy is here with us right now. She is an amazing, amazing woman. I cannot wait to dive in. So we're going to do that. But first, I need to give you the introduction you so richly deserve. Wendy, I just have to do that. And so what I like to do is let everybody know a little bit more about you before we dive into that wonderful, beautiful brain of yours and see what you got going. So Wendy's company is Kindly cut the crap. I love that name. Meditation, coaching. She teaches startup founders and CEOs the art of introspection to navigate the emotionally, physically and financially taxing process of building a business. Oh, boy. How do we know about all that? Yes. She believes the CEO is the foundation of whether a company does well. And her observation is that whatever the CEO isn't owning within themselves is what gets played out at work. This is powerful. The more blindspots a person has, the less productive the workforce. It's true. It all comes down from the top. To see behind blind spots, you need to make a courageous inquiry, but do it kindly. Wendy has a four year somatic psychotherapy diploma. See that three times. Plus, her Bachelor of Psychology Honors thesis studied the effects of loving kindness meditation on prosocial behavior, and she's been practicing loving kindness and other meditations for listen to this almost 20 years. Do you think she knows what she's doing? I think so. That's why she's here. Currently, Wendy is studying a two year diploma of mindfulness and compassion at the Insight Meditation Institute. What does that tell everyone out there right now? In addition to everything, she's been doing this for 20 years.
Brian Kelly:
Did she just stop learning? No. She's going after yet another diploma and learning and going even deeper and getting even better. That is one of the things that's one of the reasons she is on this very show. She is a go getter and very successful and amazing officially, formally. Wendy Nash, welcome to the show. I'm so, so blessed to have you here. Thank you.
Wendy Nash:
So thank look, it's so lovely. And I tell you what, I've actually just been it was so interesting, you know, like, oh, yeah, that's me, isn't it? You know, like, I just I crashed and burned at school, so. I always go, I'm really. Stupid, and I'm just like going, Oh, oh. That's me. I'm one of those people who I used to go, Wow, they're amazing. And I'm like, I'm not saying I'm amazing, by the way, but I was like. Well, I've got like. Like things, you know, I think I was always a failure and everything. And I'm just like that. That person who I was, you know, like who where have I come from? That person is kind of how I've got to this place, you know? But it's, it's kind of weird to do that. But I've just been accepted into I don't know if you've heard of Tara Brack and Jack Cornfield, but they are two really amazing Buddhist teachers and they have a two year teacher training, meditation, teacher training. And one of the guest lecturers is Eckhart Tolle. So if you've ever heard of him, he wrote a book called The Power of Now. Yeah. So and there's like other amazing, amazing teachers. And I've just. And accepted into that for the next two years. And I mean, it's such a privilege to be able to be part of that. So I guess, yeah, I'm not one for. Resting on my laurels.
Brian Kelly:
You know, and that is the trait of the most successful people that I studied is, you know, look, I hear so many people talk about, you know, when are you going to retire? I said, what is retire mean? That's not even in my vocabulary. You know, as long as my heart's beating and I'm able and capable to help others, that's what I want to continue to do and to do that. I don't know. It's a drive that you and I share, I'm sure, Wendy, that we're just driven and we want to continue to improve and raise the bar. Not so much for ourselves, but for the results we get for the people that we work with and come in contact with. It doesn't even have to be transactional and money involved, and it's just helping people. And that's one of the most impressive things. There are many. And oh, by the way, I will say you are amazing.
Wendy Nash:
So thank you. Well, you, too. I want to. Say, you know. Like we've all got incredible capacities. And I think, you know, the thing that I didn't realize is that I you know, I. Was basically a big crash and burned before I not a success story, you know, like. I wasn't somebody who just felt like, wow. The world is my oyster. I was like, oh, wow. I'm just like, not whatever the opposite is. The world is my. It's there's no pearl here, you know. It's just but I guess the only thing that I did have that was in my I'm white and I'm middle class and I don't want to minimize the the just enormity of those two things which have nothing to do with the fact that I do well. I have done well in life. They are huge, huge. Blessings that I have white privilege. So I don't want to deny that. You know, I don't want to say it's just me, you know. But the only thing I think that was really in my favor is that I was absolutely open to going, Gee, I'm not doing this well at all. I'm absolutely there's something that is happening over and over and over. I can see there's a pattern, but I don't know what I'm doing, but I know I need to do it different. And so I was really keen to look around and just go, Yeah, that's a problem actually. What do I do? So that's where. I started. And that's the beginning. And you know, like it's easy to think about loving kindness is going, Oh yeah, you know, that's all soft and easy and, you know, love and teamwork. But okay. Here's a question for you, Brian. Now, you've worked for a number of years and people have pissed you off over the years. Never. Right. So now I want you to go this person. I want them to be really happy. Not because I want anything for myself. I just want them to be happy. Somebody who's really pissed you off, used you, totally just shafted you. Now I want you to go. Right. I wish this person the best of all.
Brian Kelly:
I wish this person the best of all.
Wendy Nash:
And do you feel that that is like how hard is it to do that?
Brian Kelly:
You know, I thought about it just that moment and thought, well, if I wish that person the best of all and that actually happens for them, then they will become a better person for other people as well. So I'm all in for it. Very congruent.
Wendy Nash:
But but it's not it's not natural. Right. And that's a while ago. So maybe if you had somebody yesterday who was rude in the queue, in the line in the store or something, you know, like it's like, wow, they're really rude. And then it's like, gee, I wish this person was super happy. It's it kind of goes against the grain because we all know, like, oh. It's not fair and it's really hard. So, you know, and in business, you know, there are customers who try and rip us off and there are mentors who are giving us bad advice and are investors who are very self interested. And you've just got to kind of go, Yeah, I need to be very discerning. And I think people think that discernment, lack of discernment and kindness are the same thing. But but it's not true at all. Like, if you think about somebody, you, you really, you really respect and admire. You know, they're probably someone who's really kind, but they're not they're not with sort of they're very discerning as well. And they're thoughtful a bit. Would you say that?
Brian Kelly:
That they're thoughtful?
Wendy Nash:
Yeah. And discerning and open and kind?
Brian Kelly:
Yeah, absolutely.
Wendy Nash:
But they're not a walkover.
Brian Kelly:
Hmm. Oh, no. Yeah, exactly. Yeah. Yeah. They stand their space.
Wendy Nash:
Right. And that's what this work is. It's like. And it's being able to hear what is difficult and painful, maybe stuff you don't want to know. And then really just going right and learning to be kind towards ourself, towards others. So anyway. That's what I my focus is.
Brian Kelly:
I love it. I love it. Yeah. And I like you're already going down the path of mindset, right? How to think, how to react. We all have a choice in life. That's what it comes down to. We can either be pissed off forever. And how does that serve us? It doesn't. We are human. We will go through emotions. We will get upset. There's nothing wrong with that. It's okay to be human. But then, how quickly can you write the ship? How quickly can you decide, like Wendy is just saying, to change that stinking thinking so that you can then stop dwelling on the negative and move toward the positive and be more productive in all facets of your life. And so I'm curious with you, Wendy, I like to open with a question about when you get up, because you know what? Being an entrepreneur, it's super simple, right? It's like a piece of cake. It's just autopilot after, you know, it only took you ten, 15, 20 years to become an overnight success. And that was because it was so easy. I'm being totally facetious, as you can tell. But, you know, entrepreneurship is not for everyone. And there are lots of reasons why. One of them is every day we get up, we know there are going to be setbacks, there are going to be issues, they're going to be hurdles to to jump over. We may even know of an arduous test that we must get done. And it's looming in front of us. And the ones that become successful are those that choose to get past those. And I'm curious for you, Wendy, when you get up in the morning, what's going on in your beautiful brain that keeps you driven, that keeps you sane? I will never give up no matter what. And this is why and this keeps me driven no matter what I'm about to get through that day that's in front of me even that week. What is keeping you driven? Because this is very unique to each individual and I always love to find out what that is.
Wendy Nash:
It's interesting to hear that, actually, because I was thinking this morning I started a new project. I'm sort of what they call an active transport advocate, which is kind of the road, which is a public space. And that's all used, privatized with cars. You know, no one else can use it except cars that hoon. So I've been really thinking, you know, so this morning I was thinking, oh, it's all too much. I can't really do it. And then I just realized that, oh yeah, you know, it's actually just a certain amount of time that I need to focus on this, and it's not forever. And I just want to see how far I go with it. And it's not it's not failure. It's just like, oh, well, what do I what do I want in my life? Where do I want to be in ten years? What do I want to this project that I've got going, which I've just started, what do I want? How do I want to be in ten years? And I was thinking about what you were saying just then about mindset and how long are you going to be? Would you call it stinking thinking? I've never heard that before. I thought that was great. So and I was actually deeply inspired. I worked in an organization and there was a woman who was in the finance team and I had quite a bit to do with her. And she she was like, everybody would run a mile as soon as she came because she had such a temper. And I personally have quite a temper. I've had to really work with that. That's been my big it's really good being an angry. Person because you've got so much to work with. It's such a strong motivator because if people. Hate you when you're angry. Actually people are like, Oh my God, I hate this person. This person's a pain in the backside. I do not want to have anything to do with. And that reduces your efficiency actually. And it means, you know, like who doesn't want to be liked, you know, it's such a human thing anyway. So this woman, she would come down and she'd be like, she once got a whole pile of folders, like, like little manila folders.
Wendy Nash:
And she slammed it down. She said This was a waste of my time. And I had actually just split up with my partner at the time and I was very like hurt and angry and all the rest. And I thought, I am not going to be like that. So I had to learn. I had to really learn. And I was really dedicated and I had to. It was more about in every moment I had to think, what, what how is this going to be in ten years time? So I'm a great believer in use it or lose it, but I use it in a very different way. So if you want to be a really cranky, irritable person like. This finance lady, when you're old. Then you just go right ahead and you practice being angry as much as possible now, because later down the track you will have. Perfected it. Without a doubt. That will just be like. Wow, yeah, I have perfected. The art of being an asshole. If you want to be somebody who people respect, admire, come to with advice and thoughts and ideas, well, how respectful are you to yourself, to others? How kind are you to yourself to others? How much are you really engaging with what you what reality you want to have in your life? And it's like it's not all them. So this is why I love to work with entrepreneurs because there's the buck stops here. You know, I work with the people who start their businesses because actually there's no wriggle room. You can't just say it's their fault, it's the CEO's fault, it's the boss's fault, because. This is this is the deal. It's like, I've got to get my shit together. If I if it's not working out, it's my problem. So use it or lose it. If you want to use if you want to be a kind person, use it. If you want to be an angry person, use it. If you don't want to be an angry person, lose it. But it's only in this moment that you can do it. It's not later. It's not when this is finished.
Wendy Nash:
It's not when this person is out of your life. You've. I really learned that. I just made it. Ta ta, ta ta. Just shut. Excuse my very good English. Shut the fuck up. If I was going to say something which was going to be horrible, like people say. Horrible things to their partners and their children. It's like, really, what are you doing? If you want this person to love you forever and be in contact with you forever, don't say it. So that's where I had to learn. I had a foul temper. Let me tell you.
Brian Kelly:
I love it. Oh, we got a couple of people in here saying, hi, Rob Howells, welcome. Great day to you, too. From LinkedIn, David Penrose Hello from Alabama. How are you doing, David? I have a feeling I know that gentleman. I know that name. Yeah. So that was fantastic. We we talk about I mean, you're going down the same paths that I learned in neuro linguistic programing, which was how to be at cause. So basically not pointing fingers at other people and being angry at them. But is there some way somehow I could have caused or be responsible for? And even if it's an infinitesimal amount, is there some way somehow that I had something to do with their reaction or attitude? And then the other is just like you're saying, it's like, you know, you can let your circumstances control your attitude or you can let your attitude dictate your circumstances. It's a choice and we all have it equally. It's what I've found, Wendy, is this isn't surprising, but it's it's really neat. Is that the most successful people are those that do the latter. You know, they let their attitude dictate their circumstances. It doesn't mean that things won't happen to you. I'm not saying that. But when that bad thing does happen to you, use your attitude to dictate what's going to happen after that bad thing happens or that negative encounter, whatever the case may be. And then combine that with being at cause, it's very empowering. So what Wendy is saying, I hope you guys are all listening. Guys and gals are all listening intently, taking great notes, because what she's telling you is a recipe for success. Many people will just go, Oh, this is that mindset woo woo stuff. I used to be one of those. And man, when I finally woke up about ten years ago and learned this at a deep level, it is a game and life changer. So don't take what Wendy is saying lately. Please take notes and ingrain this into your being integrated into your being and start serving yourself better going forward. Is that is that kind of summing up? Okay, Wendy, you got more. I know you got more.
Wendy Nash:
I got like, oh, yeah. And then that and then I just, you know, it's so lovely to. Hear, you know, to engage one of the things, you know, and it's not finished. Like, it's not like you do a course or you do a weekend retreat or whatever, and it's finished. This is an ongoing process. So this morning I was meditating because I meditate every day, you know, I mean, I'm a meditation coach, so I'm going to do that. But it's just it's not so much because I want peace of mind. It's actually that I want to know what crap that I've kind of that is making me blind to seeing what is around me. So this morning I was meditating and I'm going, there's some quality, there's an emotion here that is consistent with all these stories that I've got going whirring through my mind. And, you know, there's a lot of a lot of things about, you know, you shouldn't have a distracted mind, you should have a clear mind, otherwise you're not meditating. But I actually like to think of it slightly differently. I think of it as a treasure hunt. It's really about that mind is kind of going nuts because there's an emotion underneath in that mix that is not being owned. And so I assume that kind of going there is something similar about all of them. I don't know what it is. What? And I then I kind of ask myself, what is the emotion common to all these thoughts? And then an hour later, I'm in the kitchen preparing breakfast and I'm like, Oh, I'm ignoring other people. Other people are ignoring me. And it sort of sets up this sense of being, you know, like, I've got to fight, I've got to really get my voice heard or whatever it is. And it's really important to kind of go, that's what I've spent my whole life kind of working with, is I feel like as a kid there was tons of stuff going on, you know, like, let's not, you know, there's tons of stuff going on. And I just felt really ignored in my pain. So I've been trying to get my voice heard ever since.
Wendy Nash:
And now that I know that that's such a big driver, it's like, Oh, is that it? Okay, now I'm more sensitive to when I ignore other people. When people say things that I don't I don't want to hear, I'm like, I'm ignoring that, actually. And that's not why that's not discerning. I'm not saying you have to take on board everything, but it's good to just observe what is here. And if somebody is saying, you know, when I was doing my psychotherapy training, one of the women said the one common denominator. She was really she had this huge family, like ten people or something. And she said, I've had relationships with men, I've had relationships with women. I've got this huge family. I've had lots of jobs. The one common denominator in all my relationships is me. What am I doing in this? I thought, Wow, that is so true. And if people are telling you the same thing over and over and over, the one common denominator in all these relationships is you. So what are you doing? And it's not about just simply, oh, well, dismissing or just kind of I'll just fix it. You've got to go into the emotion and it's not until you go into the emotion that it changes. It's like, Oh, it's really crap. Because when you're dealing with humiliation and shame and guilt and stuff, like who wants to kind of acknowledge? Actually, I felt deeply pained by the humiliation. And sometimes I'm an ass and I'm and I humiliate myself, you know, and and I don't want to go, oh, man, I was just so crap. I bad. Bad, bad. You know, like, I have to. Kind of own all that, so. And then I'm like, then it becomes like it stops being so serious. And then I go, Yeah, that guy, he messed it up too, you know? And then I'm not so judgy and blame me about how could they mess it up, you know? So yeah. I think I hope I answered the question.
Brian Kelly:
Yeah. When you're able to free yourself from those kind of thoughts that that's, it's what it does, it frees you, liberates you to now blossom right to you know, in the beginning it's like you feel like you're this beautiful flower, but you've got a bit of weeds choking you out, you know, all that negativity and the the anger and the reactions. But then when you get those weeds cleaned out of there, you're you're free to thrive and just be you and shine and blossom. And that's what I was imaging as you were talking about that. Oh, yeah. David That's right. I remember. Deborah Lady Law Speaks. Deborah Reinsdorf Yes. Good friend. The Alabama part. All right. You guys went to Alabama. I love it. Thanks for coming on. I appreciate you, brother and Wendy. My goodness. Yeah. So you're listen to what Wendy is saying again, because it's all about what's going on up here, emotions, reactions to situations. It's like you're projecting onto others what you are receiving. All right. That's what I was hearing is like, if if they're ignoring you is because you ignore other people. It's a projection that's coming back. It's like, oh, man, that's hard for us to take, too. I don't like hearing that. It's like, Well, that guy's being a jerk to me. Oh, wait, I wonder, what have I done that's just coming right back at me? It's so true, though, and it's so tough to self acknowledge when that comes up, isn't it? I mean, we're, we're ego driven beings and we don't like to know or think that we're wrong or we've done wrong. How, how is it how do you find that folks can get over that? Are there tools, techniques that you have come across and that you employ for your clients that help them to rewrite their ship, to rewire what they've been thinking all this time? You know, that stinking thinking into something nice?
Wendy Nash:
Well, I think you've just said it. You've just got to own it. Like, it's really horrible. Like, I remember when I started therapy and I. Thought I was the good guy, like, and. I always thought they're the problem. What do you call it? The weeds you call it? You know they're the problem. I'm really good and I'm really amazing even when I'm right. And I one. Time I was. Sort of awake at. 3:00 in the morning. And I was going I thought, I'll start listening to the thoughts. And I thought, yeah, I'm always the good guy. And even when I'm not a good guy, well, they should know why. I did X, Y, Z, and it's like, you know, maybe I'm not the good guy. Maybe I'm the trouble. But I did want to just put in a caveat there. I have been in a there's a family member of mine who's quite difficult. And while I have a difficult relationship with this person and I tried and tried and tried and tried and I kept thinking, well, it's me, it's me, it's me. And then I realized, actually, this is verbal abuse. So I think it's really important to say there is a point where you should maybe walk away for your own well-being. And also, if this person is actually being abusive or deeply unkind, your presence in their world, which is being which is triggering that behavior inside of them, is actually not good for them either. Hmm. So it's it's it's really wise. And this is where the discernment to be kind to yourself. And be kind with others. And I'm not saying, you know, just walk out willy nilly, but there is a really important thing where you've got to kind of. Figure out what's good and what's not for sure. For sure. There were like ten things I wanted to add. In your thing, and now I'm going, Oh, what was all that?
Brian Kelly:
I totally concur with that. You know, I've had personal relationships that I've had to walk away from for that reason. For those reasons, it was just it became toxic a little bit not horrible, but just enough to where it's like, you know, this is pulling me down and it's just not getting any better. And then recently it was a corporate relationship with another business and several people within it and the moment and it was a difficult decision to sever ties, a lot invested. And I knew that if I walked away, that investment's gone. They weren't going to do any retribution of any kind. I did that. And I got to tell you, Wendy, I mean, the moment that we got off of the back and forth messaging and it was official that I was no longer involved in it, the moment that that happened, I felt so good and so liberated. The money meant nothing to me at that moment, and it still doesn't to this day. I'm not happy about it, but it doesn't drive me like it used to. It used to be this ogre hanging over my head all the time until I got that severed and out of my life. Wow. Everything opened up. So totally concur with everything you're talking about right here for sure.
Wendy Nash:
And and what's really interesting. Thank you for sharing that story. It's a lovely story. And what's really interesting about that is that the money was the kind of what you wanted. But when it came down to would you rather have this is a really good question to ask. So in terms of your previous question, would you rather be right or would you rather be happy? And I was like, Oh, well, when I'm right, I'm happy. That was where I stood as much as I can. Very self-righteous family where everyone had a huge opinion about everything and all. I still do so. But I just realized, Hey, does it really matter? And at the end of the day, like the money hurt, like the fact that you don't have money, that money, there's no joy. There's no fun in that. Like who wants to be poor? That and poverty is not a joke, you know, it's not like bad mindset because you're poor. It's just there's a lot of complicated sociological factors that come to poverty. You know, there's there's lots of co contributors in there. But at the end of the day, actually, what you said is my well-being is more important than the money. And I think certainly in the US where it's you don't have universal health care. So I do. I'm in Australia and we have, we have a lot of it's not perfect and it's been whittled down over the decades. But it is it is here. But. But the money is not as important as we think it is. Generally speaking, as long as we've got enough to pay our rent and our medical bills and our food, then actually that's all we need. And I think it's really there's so much stuff on the social media. Be successful, make millions. I can make you millions. And it's like, wow, that's great. I'd love. To. I well, I'd love to be a millionaire. But I know Jeff Bezos, it doesn't matter how much money he has, he just wants more. So it's like, you know, how what at what cost? You know, it cost him his marriage. It cost him you know, we don't know the relationships he has, but it's like, wow, is it really worth it? That's what you're saying there. And I think that's what I like about meditation is that it's like a certain moment in the day where you go, What is really going on here? What is worth where is my time and where am I clear about? Where are my blind spots? How much am I just hooked in and just doing it because I want to be right? Would you rather be right or be happy? So there you go.
Brian Kelly:
That's kind of like my contract with my wife. That's what I say. Would I rather be right or whatever? Be happy. It's it's universal. It's awesome. Hey, I want to switch gears real quick because we haven't even touched on it. This is on me for not bringing it up yet, but we're going to now, Wendy, you have a business. You are an entrepreneur. I would like to learn more about what you do because honestly, I don't know. I've researched a little I have an idea, but I'd like to hear it straight from you. And what is it you do? What type of people or corporations do you serve? Like, what is your target market? And then by all means, if you have a success story or two or something that is profound, that you just want to let people know about related to what you do, then please, by all means do that as well. And while you do that, I'll bring it up on the screen. But this is all about ladies and gentlemen, kindly cut the crap. I love that name. So take it away, Wendy.
Wendy Nash:
It's just really interesting, just about the business name. So my thing was that I think it's really important to get to the point. Cut the wheat from the chaff. Figure out what's good. I'm, as you can tell, a very direct person. But certainly kindness is really, really essential. And and that's really what I'm down. What I'm really interested in is, you know, I worked in a lot of corporations and a lot of academic institutions and hospitals and stuff, and I just saw that people want to do well, but there's all this stuff that gets in the way of their, you know, their own ego needs and childhood yearnings and pain. And so it's really about going, well, actually, this can be different. You don't have to be a horrible person and no one's hoodwinked by any of your games and shenanigans, like don't, don't, don't play those games. And so that's why I started. And I really my focus is on entrepreneurs and startup founders and CEOs because there's this huge desire to like at the end of the day, the buck stops here when you are wrong and you make a mistake. This is because. Like you have to take responsibility for it, but it's really hard. The pressure is huge. So I like to work with these people because the mind is really engaged. It's very responsible. It's really, I want this to work. So that's that's why I like to do that. And fundamentally, I just want people to get on. I've been in so many workplaces where it's like horrible and really that just does not do anybody any favors for as long as one person is unhappy in the organization, they're like a spanner in the works, breeding, nastiness, so and gossip and back chat and all that sort of stuff and markers that that the organization isn't being managed well. And I think one of the things that is really difficult is that people are so like back to back meetings all day, every day. And I think that's why I like those smart teams. And that smart work book is because it really asks the question, What meetings do you need to be a part of?
Wendy Nash:
So, so that's what I, what I use. That's the approach I have. So I just basically try and get people to meditate and I don't actually lead the meditation generally. I just sort of go, What do you want to learn? What are you doing? What's your practice? You can choose an app, you can choose whatever you like, but what are the obstacles arising? What are the emotional challenges you're experiencing? How are you setting up the routine? So I'm really there at the support side of things to get it up and running. I don't really leave the the meditation. It's not what I'm interested in. Different people like different meditations. You just do your thing. But my best story, I just love this story. So I was actually talking with a client yesterday and this is my good news. Good, really fantastic story. So I started working with me, was a little bit interested in meditation and Buddhism and he wanted to know a little bit more. So we started working together and he was very shy and self confident, unsure about what he should do, very introverted, had had some bad experiences at school and then. And so he wanted to work with that, but he didn't want to be a horrible person. He wanted to be a really successful entrepreneur. He's in his early thirties and he he looked at those books and really thought about, well, what sort of leader does he want to be? You know, does he want to be a Jeff. Bezos or does he want to be a Dan Price? And of course, he wants to be a damn price. But so in the beginning, he was quite nervous. He tried this start up. He actually left his really well-paid job too soon. This is a big problem with founders. Is there actually think they are ready earlier than they are? That you need to do a lot of a lot of double work and double side job for a lot. It's like years and years. If you do it sooner than that, it's too soon. And he really engaged with the ideas, with Buddhism, with meditation.
Wendy Nash:
It took in the beginning. He's like, Oh, it's so hard to get to 10 minutes and then 12 minutes and then 15 minutes, and then he's like, Oh, I can't get to 20. And I was going, Okay, so just do 16 minutes. And he said, I'll do 17. And then he kind of realized it was all a game in his own mind. And now his he went back to the organization he left, he was on a contract role and conditions were actually heaps better. And he's just been he did manage some projects really well, much better than if he had stayed and he used all the principles in the books. And then he now has been given these really high profile, complex projects to work on. And his boss is like his profile is he's he's like he's just going through the roof. So and he does that because of the meditation, because he's like, I know now when I don't meditate, I'm just not as I'm not able to see things the MUDD So so so well and he gets on better with his family. He gets on better with his friends and he's more discerning about who he chooses his time with, what he does with his time. He's healthier. He's kinder always. And he hasn't really changed. He was already a nice guy, but he wasn't having the business success. Now he's really got the business success. He's seen very well from his by his boss. He's going to be a star for sure.
Brian Kelly:
Yeah, I love that. Yeah, I was a former personal certified personal trainer. And that's the same thing with the body. When you work out, when you exercise, you're, you're like in alignment. It just it's like a reset, an amazing thing. And I always say the mind and body. We're a team. And so working out your mind and your in your sense, where you meditate and you take care of the mind, you exercise the mind gently and wonderfully. Now you have a team that's banging on all cylinders that are both in the same game, which makes it a lot easier for you to achieve more. So I really resonate with what you're saying about the meditation in this gentleman and how does that feel to you, having had a part in changing that man's life?
Wendy Nash:
I mean, it's super cool. It's just really nice. It's really like, you know, he's he did the work. I mean, I tell lots of people about the books and things like that, and there are lots of people about meditation and some of them take it sort of more, more how would I say, is it to heart or something? They really apply it, really just take it response. But he was hungry for that knowledge and so he absolutely applied that and that that's what makes it. Yes, I introduced him and it's beautiful to watch. And but it's him who did the work. All I did was tell him about a couple of books. You know, that's him who did the work.
Brian Kelly:
I have a feeling you did a little bit more than that.
Wendy Nash:
I unpacked a few, few blind. Spots and I keep him on track. Like I don't let. Him get away with anything, you know? I'm just like, Yeah, you. Got to be careful of, like, the mirror and being, like, judging people who aren't as ambitious and being kind of like self righteous. Like, you've got to keep that in check. These are the markers of what you're doing. I'm not. Like that. Only those people over there are like that. That's like.
Brian Kelly:
I love it. I love it. Wendy Nash, you are amazing. We're getting near the end of the show, which always saddens me. It always comes so daggone fast. I did promise everyone that I would show them how they could enter to win a five night stay at a five star luxury resort. We're going to do that in just a moment. And Wendy, what I like to do on this show is I close the show with every guest with the same question. And the interesting it kind of started by accident. It actually did. I would ask it on occasion and I started realizing, hey, that's a pretty profound answer. Hey, that was another pretty profound answer. And I thought, you know what? I'm just going to make that part of how we end this thing. It's really profound. It's it can be a little personal. And I'll explain that more in a bit. Don't worry, there's no big deal to it. But before we do that real quick, everyone watching and listening, get out your pens. You're going to write this down. You're not going to go there right now. You don't need to. We will pick a winner after the show is over. So you have plenty of time. So I'm going to put it up on the screen and read it. This is for those of you watching live. Remember, if you're not watching live, all you have to do is go to the mind body business, show dot com and register and you'll get notification notified. The next time we go live. We go live at least once a week, sometimes twice, and we don't sell or pitch anything from those notifications. So here it is. I'm going to put it up on the screen. So write this down. What you want to do after the show is over is go to our IP dot. I am forward slash vacation guest experts are allowed to enter as well R.I.P. dot im that's you Wendy forward slash vacation. And I got to tell you there you're going to see an amazing, amazing choice of places to visit. It's all over the world.
Brian Kelly:
The vacation stay is completely complimentary. All you have to do is get the travel to and from and pay resort fees. And all of that is explained once you are declared the winner. And yes, you can travel to someplace somewhat nearby. So you travel expenses are minimized as well. You have lots of choices. You don't want to miss this. Go to report. I am for vacation. After the show is over, write it down and we know when our live show finishes. So if you're listening to this later and you enter, we'll have an idea that you weren't watching life. So I wouldn't go that route. So that's it. Go ahead and do that. And now we're going to get back to the woman of the hour, Wendy Nash, and we're going to ask her that one final, juicy, profound question. I cannot wait.
Wendy Nash:
Oh, my God. I'm so scared. I'm so scared. What's he going to ask me? Yeah.
Brian Kelly:
And here's the beautiful thing about Wendy. There is no such thing as a wrong answer to this question. And it's actually just the opposite. The only correct answer is yours. And that's all that makes it personal. It just makes it unique to you. That is it. And so some will have the answer like bam immediately. Others take some time and ponder. That too is perfect. There's nothing wrong either way because it's your answer. It makes it absolutely 100% perfectly correct. So there's nothing to lose. Are you ready?
Wendy Nash:
Ready, set, go.
Brian Kelly:
All right. Wendy Nash, how do you. Define. Success.
Wendy Nash:
I think it is. Let me think about that, because I'm not a very financially minded person. Like, I'm not I'm not all about the money. What do I think is success? I think it's really just a sense of peace within. That we feel like we have what we need. That we live a life of dignity, that we are kind to ourselves and others, that we are thoughtful in our interactions. Gosh, it sounds so earnest and boring. Gosh, I'm so, so like, oh crap. I mean, I don't know. Like, I think just just. I don't know. What do I think is success? I just think it's being just nice and simple and straightforward and not up yourself. There you go.
Brian Kelly:
I love it. You know how that's going to end, don't you hear it? Come. Yes.
Wendy Nash:
Oh.
Brian Kelly:
Nothing out of the way of the dropping smart bombs, knowledge, bombs, bombs of wisdom. Wendy Nash, you have been an absolute joy to talk to today. I appreciate you for coming on. One of the wonderful things I've noticed about everyone I've had on the show that answer that question to a person, not one, not and I've been doing this. We're well over 200 shows three years. Not one single person said it was about money. You said the first thing you said is, I'm not about the money. It's not about that. And it's often the very first thing that you say is the true one, and yours was to have a sense of peace. That kind of kind of encapsulated everything else you said after. So it was beautiful. So and that's the thing that's unique to you and it's amazing. The other thing it's amazing to me, Wendy, is after doing this all these years, no two people yet have answered that question the same exact way. It's kind of mind blowing to me. You would think, how do you find success? There'd be 20 people say the same thing. That's why it's how we end our show. And speaking of that, that's a very sad thing. But we must do that because it is time to shut her down for the night. But I just wanted one last time to tell you, Wendy, I truly appreciate you. You're a blessing. And thank you for coming on all the way from Queensland. Australia. Ooh, this is amazing. So thank you so much. Do you have one final parting word of advice for anyone? Let's go to your target market, those that are just doing their starting up their own business as a CEO, what would one piece of advice in one sentence be to that person, if you could think of it right now?
Wendy Nash:
When you've got a problem, bring it to mind. Go for a run, clean the house, meditate, whatever it is that you want to do and just say, What am I not saying about this?
Brian Kelly:
Boom. Ah, bom.
Wendy Nash:
Bom. And I was moving out of the way because I got my picture at the back of the space. Comes from San Francisco. My friend, my really good friend gave it to me from San Francisco and it had. A fold down the middle. So I thought, I'm just going to make it a window. So it's actually why it's got a little frame in the middle.
Brian Kelly:
I love it. I love it. Shout out to the friend from San Francisco. Thank you for that. All right. On behalf of the amazing Wendy Nash, I am Brian Kelley, the host of the Mind Body Business Show. Until next time, keep crushing. It keeps serving others. And above all, be blessed all. Have a great, great evening. We'll talk to you and see you again very soon. Thank you for tuning in. To the. Mind Body Business. Show podcast. At www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Wendy Nash
Wendy's company is Kindly Cut The Crap meditation coaching. She teaches startup founders and CEOs the art of introspection to navigate the emotionally, physically and financially taxing process of building a business. She believes the CEO is the foundation of whether a company does well and her observation is that whatever the CEO isn't owning within themselves is what gets played out at work. The more blind spots a person has, the less productive the workforce. To see behind blind spots, you need to make courageous inquiry, but do it kindly. Wendy has a 4-year somatic psychotherapy diploma, her Bachelor of Psychology Honors thesis studied the effects of loving-kindness meditation on prosocial behavior and she's been practicing loving-kindness and other meditations for almost 20 years. Currently, Wendy is studying a 2-year diploma of Mindfulness & Compassion at the Insight Meditation Institute.
Connect with Wendy:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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