In this show, Brian interviews Podcasting Veterans Margo Lovett & Peshon Allen & they talked about live video. Brian discussed the importance of preparation and having a backup plan for live video in business. Nearly every business can profit from live video, as it provides opportunities for increased exposure and audience engagement. Live video shows are more powerful than audio-only podcasts in terms of engagement and trust-building.
The three major keys to a successful live video show are quality, automation, and massive exposure. Automation helps increase efficiency and reduce human error in communication with guests and audiences. The guests discussed the importance of finding your purpose and investing in oneself for business success. Both guests agree that asking for help and seeking mentorship are important aspects of achieving success in business.
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