The 3 Keys To Live Video Mastery
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Brian Kelly:
So here's the big question. How are entrepreneurs like us? Who have been hustling and struggling to make it to success. Who seem to make it one step forward only to fall two steps back. Work dedicated. Determined. And driven. How do we finally, breakthrough and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is The MIND BODY BUSINESS Show. Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Yes, indeed, we have another phenomenal, phenomenal show in store for you tonight. Hey, you know, if things happen. Our guest expert was unable to make it on tonight. And so, as they say, the show must go on. And I'll tell you what, I've got a phenomenal, phenomenal topic lined up that will help you to generate income for your business. And what I'm calling it is The 3 Keys to Live Video Show Mastery. That's right. And we'll get into that very, very soon. The MIND BODY BUSINESS Show. What is that all about? Well, it is a show that I had put together with you in mind, with entrepreneurs, with business people who are looking to take their business to the next level. No matter where you are currently. Whether you're just beginning, you're already crushing it and you're just looking to take it to another level. And what I do is I invite guest experts to come on the show who have achieved great levels of success and then interview them in a, in the purpose of getting their information, their secrets for how they became so successful, so that all you would need to do is simply take notes and then take action. And that is model what other successful people do, and that is your shortcut, shortcut to success. And model is just another fancy word for copy. And it's absolutely OK. In fact, you must, you must model other successful people if you wish to cut ten year - you know, a ten year climb down to, say, a three year climb. It is absolutely imperative. And there are so, so many successful business people and entrepreneurs that are so willing to help you and say, yes, please, here is my playbook, please model. Copy what I do. I will help you. And so it's perfectly OK. And it's imperative that you get that through and in your mindset now rather than later. And so here's the thing, why reinvent the wheel? It takes a long time to do it on our own, to go through trial and error. So why not lean on someone who's already been through it? Yes, that's right. And, this show is all about the three pillars of success. And those three pillars, you might have guessed, they are part of the very title of this show. Mind being mindset. The people that I follow, the people that I studied, that had achieved a great level of success had these three qualities, all three of them. It just, over and over and over these patterns kept developing. And I recognized that this is - these are the patterns of success for successful people. Mind being mindset, which is the key to a person had a very powerful and more importantly, very flexible mindset. And then there is body. Body is about, to a person, once again, they all took care, and take care, of their respective bodies. And that's true both exercise and through nutrition. That's eating well, drinking well and moving well. And then there's business that is multi, multi multifaceted. That includes things like marketing, sales, team building, systematizing leadership. I could go on and on. It's a huge list. And the thing is, these very successful people had mastered the skill sets that were necessary to build a thriving, not just build a thriving business, but also to continually grow it and continually improve it. The good news is no one person has to master every single skill set that is required to have a successful business. In fact, I would argue that it might be darn near impossible for any one human to do so because it takes a long time to master anything, any one thing to master. A multitude of them will take quite a long time. If you just master one, though, just one of the skill sets, in fact, I mentioned just a moment ago it was in that list, then, then you can achieve the level of success you want and you deserve. And that one skill set is the skill set of leadership. Once you've mastered that, you can then delegate to other folks who may not have, or who do have, the skill sets that you have not yet mastered. And when you're able to do that, and you're able to delegate and bring in other people to help, bring a team on, then you can succeed much faster. So that is The MIND BODY BUSINESS Show. Once again tonight our guest expert was unable to make it, but we are going forward. I've got a fantastic, a fantastic topic for you tonight. It's something that is right in my wheelhouse. It's called the three keys to Live Video Show Mastery. And we're going to get into it in just, just a few seconds here or maybe minutes. But, what I want to do is also alert you and let you know that successful people also - what I found to a person - were very voracious readers. Readers of books. And with that, I like to segway into a little segment, we are going to do real quick, that I affectionately call bookmarks,
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought you by, reachyourpeaklibrary.com.
Brian Kelly:
There you see it, reachyourpeaklibrary.com. And I say this every show, do yourself a favor, this is for you, not for me, and that is, take out something to write with. Whether it be notepad or an actual physical notepad that you can write on with a pen and paper, whatever it happens to be, and take notes. And what I mean by that is, when we give, or when I give out resources like reachyourpeaklibrary.com, just write that URL down, that website address, and then go visit it later. Don't, don't succumb to that, that desire to go clicking away and typing it in, and checking it out while you're watching, because here's the deal, the magic happens in the room. This happens every single time. I've spoken from stage many times. And while I'm speaking, I know I'm about to hit something very, very important, that's a life changer, and I see people, one or two people, get up because they need to go to the bathroom and, they leave the room. And that's why I say, the magic happens in the room. And I would hate for you to take your attention away from this show at any point in time, because, you know, let's face it, that's when you could have missed out on the one golden nugget, or that bomb of knowledge, so to speak, that could have changed your life forever. So stick with us and write notes. Take notes and hang in there, and we also have some - a beautiful prize to give away at the end. So I'll announce that in just a moment. reachyourpeaklibrary.com. That is a website that I literally had developed with you in mind. And the reason I did that was because I myself was not an avid reader, an avid reader for a long time. I'm fifty six years old as I record this live show at this moment. And I didn't start reading until about nine years ago. Like steadily reading at forty seven. And what I found really quickly was it's a life changer, it's a game changer. And you can see on that website it says the number one reason for lack of success is not simply the lack of reading books, but it's the lack of reading the right books. And so I put that - this whole compilation of books together and one website, and what these books represent - these are books I have literally read myself. I vetted these personally and they didn't make the the grade, didn't make this website, if they did not have a profound impact on either my business life or my personal life or even both. And so, why is that important to you? Well, now your odds of picking up a book that could have impact on you in a positive way are much greater than if you were just to go and research on your own and read the bios and read the descriptions of books. Now, you know, at least one other successful individual has vetted something, that has already read it, consumed it and puts their stamp of approval on it. And you can just come in here and - look, all you do is you go and you click on a buy here button. Any of these books, you don't have to buy them from this website. This is not a money making website, per se. It's not the reason for it. The reason is just to give you a resource to click on it. In fact, this goes straight to Audible. And you pick whatever you want, the hard copy paperback, Kindle, you name it. That is it. All right. That is all I have to say about Reach Your Peak library. So write that down and definitely visit it when you're - when the show is over and go grab a book that you have not read and just order it. That's the way I do it. I get many great recommendations from my guest experts who come on this very show. So, like I said earlier, no guest expert tonight. So what we're going to do is move straight into the juice, meet the good stuff and bring on the topic of the evening. And that is, as I look for it, there it is, The 3 Keys to Live Video Mastery. And these are very, very important. So take notes. I don't have a whole lot of visuals for this. I have them all written down in notes for myself. And so take notes, because what I'm sharing with you are literally the secrets that have led to multimillion dollar contracts, for me personally. And it all started from doing live video. I kid you not. A little back story when I first started. I didn't do it for the purpose of making money directly. In fact, the show was not designed to be a money maker directly. It was - the main reason I started this show, there were two main reasons. One was I was speaking from live from stage a lot. And I started then - I ventured out from a mentor left to do my own and model what he had done successfully. So I had three of my own events, like are physical events, people come to hotels. And what I realized, I realized a few things. One is really a lot of work and it's very tough to fill seats. People in seats to physically come out, make that commitment, spend the night in a hotel because they were two night or two day events. And it's quite a commitment. So there's a lot of work, a lot of marketing and a lot of communication that's required. So I learned that. And then putting on the event itself, that was a blast. A lot of fun from everything I had learned. But the other thing I learned was the feedback from - especially close friends of mine who attended, they came to me separately and said, "Hey, I was a little confused about the entire message. I'm not really sure what your end game is." I was like, "Wow. That's great feedback." So I decided to hit the reset button from speaking from stage for my own events for a while. And then - so one of the reasons I started my video was basically, initially to scratch the itch. I love speaking. I love speaking from stage. And so I wanted to get back, and it helps me to further hone my craft if I continue doing it. Now, granted, this is nothing like speaking from stage. There are so many different things - I love speaking from stage, the energy from the crowd, the people, the interaction. You can see everyone who's there and get their reactions. It's just, you feed off of it and there's just no comparison. But, that being said, you can still move forward with live video. That was one reason. The other reason was to simply build a platform. And what I mean by that is, it's a marketing platform. It's become, become more known, liked and trusted. The more that you are out there. The more exposure you get for yourself, your business, your name, your brand, you name it. Those were the reasons. And I just started doing this show back when I was a certified personal trainer. And my primary business was fitness at the time I started this very show. We're approaching three years now of doing this show. And back then that's what my main game was. And the beautiful thing is mind, body business it fits. No matter what business you're in, because obviously body was a centric part of it mind as well, because I also integrated neurolinguistic programing, NLP, into my fitness programs. And it's a proven science, if you don't know that much about it, we're not going to go deep into that tonight. Just research it, write that down N-L-P, research it. Reach out to me later if you want more information. I have nothing to sell in the NLP realm. So I just give you information if you want it. And then business, of course, that's an obvious one. That's what we're talking about tonight, because this is under that business umbrella and that is The 3 Keys to Live Video Show Mastery. Because what this became, this very show, it became a lead magnet. I had no intention of that happening. It just became that because of the three keys that I'm about to divulge, too. So if you are looking or thinking about doing a podcast or maybe you're already doing an audio podcast, audio only - a podcast is, technically, audio. This is a live video. It's not a podcast. But a lot of people call it that. So, and people understand it that way, so sometimes I say the same thing. Well, if you're doing a podcast or thinking about doing a podcast, then I would highly, highly, highly consider raising that up one more level and going into video and not just recorded video. I know that with audio podcasts, you're given the opportunity now to edit everything before you actually put it up on your podcast platform. And so that gives you that sense of comfort and that sense of, well, if I mess up, I know I can edit it out or if my guest, people I'm interviewing, if they mess up, I can edit it out. Well, it's best to get over that, if that's keeping you from going live. And the thing with live is it's a whole different element. There's more energy, a different kind of energy. There's interaction. Especially in a platform like you're watching it on right now. And it's an amazing thing. And by the way, before I go too much further, I do need to mention we do have a sponsor for the show, actually several, and that is if you stay on live to the end of this show, you can enter to win a five night stay at a five star luxury resort. And this is compliments of our friends at The Big Insider Secrets, thebiginsidersecrets.com. We're - because of them we can give away a trip every single show. So stay on until the end for that. And then...we have a little bit more and we'll get back to the topic. If you're struggling, this is actually right down the topic, if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time, then head on over to carpetbombmarketing.com. Carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. In fact, we're using it right now, and I've been doing this a very long time and over the course of - over nine years now, I've tried many of these, quote unquote, TV studio solutions that they have out there for live streaming, and I'll tell you, with all of the choices out there StreamYard, in my humble opinion, is the best, of the best. It combines supreme ease of use, which is very important, along with unmatched functionality. So go ahead and start streaming live professional looking shows right now for free...but not right now, because you're going to you're going to take notes, right. You're taking notes now. So visit this website after the show is over. And that website, for those of you listening now on podcast, is R-Y-P dot I-M forward slash StreamLive, again, that's, R-Y-P dot I-M forward slash StreamLive. And let's now get back to our regularly scheduled program. And so...with live video, it's very important that you follow, what I call, those three keys, those 3 Keys to Live Video Show Mastery. And we're going to cover them in order. First, I'd like to touch on the importance of, the absolute importance, and it's imperative that what you do is you do it with the utmost in quality. Quality, and I mean that from different areas. One would be the graphics. So have very nice, appealing, professional looking graphics for your show. You see the logo up here, the frame around me with the logo of The MIND BODY BUSINESS Show. So here we have the logo of my business and then the logo of the name of the show. So they don't necessarily have to be one in the same. Also, you can see some graphics above my head of the various social media platforms we are streaming live to at this very moment. And so we have all of these things done professionally, see the nice drop shadows and different colors, and it's just, it's got that nice professional feel. And, in addition to graphics, that's just there, and there are quite a few to put together, but it doesn't take that much work. Once you have the actual logo designed, like you see The MIND BODY BUSINESS Show on either side of me, now within that logo are the colors. And so you can literally have upload that logo to fivver and hire someone at fivver to create this frame, from that logo using the color scheme, and just go through some refinements until you get what you like and then you have your baseline, and you can just create everything else from that baseline. It's, it's really not that difficult, but it is very important. High quality, high quality graphics. And then the other points are you want to have a very, a very quality lighting system, the best you can afford within the limits of the resources you currently have. I am never going to tell anyone to go out and take out a loan to create their own television studio in their home or their office. I won't do it. And the reason is because I didn't do it and I'm doing just fine. I started out with bare basics. I had - I'm looking up at a light that's on the ceiling. I did purchase some box lights, soft lights they're called, and soft box lights, I believe. And they had luminescent bulbs, fluorescent, that's what I'm trying to think, and, and I used those for years, and they were very inexpensive. You can get these really inexpensively on Amazon. And then so your lighting is proper. The backdrop. Now, I used to use a green screen. I used to use a green screen for a good, for a good two years, over two years. And I just made it look so professional, made it look to the point where I literally had guest experts who came on the show before the show asking me, "Is that, is that background real or is it a green screen? I'm not actually sure." So if you're going to use a green screen, make sure it looks really authentic and real. And here's the thing. When people are watching you, especially if you're selling something, if you're going to sell something - this was a great tip I got from a webinar expert - if you're going to sell anything like....so I had a couple of ad spots, right. So, yes, I would consider that selling something. If you're doing that, you want to be as authentic and congruent as you possibly can. And if it's obvious you're using a green screen, there's a little bit of that psychology factor that's saying, there's something not right, this is not a hundred percent legit. Even though you are a legit person. It's just that small, tiny amount of, of uncertainty in their mind that will come out as a result of having a green screen. Now, the reason I did a green screen originally was I'm currently in, what I'm calling my studio, which used to be my daughter's bedroom. And as a result of it being in her bedroom this entire, all of it, the whole, room was yellow and pink color, and it had cartoon drawings on it as well, very well done by a professional artist. And, I had that. I was in this room for years with that setup. So that's why I put a green screen behind me so I could shield that yellowness, it didn't match the brand or anything, and then put up a nice professional background. Well, since then, my wife and I, we painted the studio. And what you see behind me is literally the the wall. It's not a green screen. This is my, it's like a charcoal gray, the entire entire studio. I have a light over here on the right, I have another light over here on the left and another one to the side, shooting back to give that nice glow effect on the back. And there are all led lights made by Elgato. They're not inexpensive and you don't, again, have to start with them. Just upgrade as you are able to. That's it. Go with what you can, with the resources you have, but do the best, get the best you can out of what you've got. And make it the highest quality show you can possibly do. And in other words, don't - I would highly recommend not using a phone camera or ever going out and doing one outdoors while your hands are shaking. I'm talking about a show. It's OK to do videos and stuff - live videos that are live on, on location of whatever you're talking about. Those are fine. I'm not talking about that. But if it's a planned show, maybe you have a guest on your show, you really want to hone it down and make it as professional and consistent and high quality as possible. Microphone - so I can show this because I can move it up. I have a very - this is actually a bit of an antiquated microphone because it's what they call and XLR. And what that means is it plugs into a mixer board. It's not USB. In other words, it doesn't plug directly into my computer. Like plug it into a mixer board, and from there I have different cables that convert it to USB and put it into my computer microphone port. But there are a great many, great array of USB cameras, er ah, USB microphones that will make the grade for you. And there's a list of them, if you go - yeah, let's pull that up. You'll get some great resources here. If you go to our R-Y-P dot I-M forward slash automation, we're going to be talking about automation here in just a moment. So you want to write this down, because what, what happens when you go to that website, you simply opt in, fill out your name and email, and instantly you'll get a list of all the automated platforms I currently use today. All of them. And there's a lot. And it makes a big, big difference. And, don't let this freak you out. Don't let this stop you from going for the live show. Again, you start, start smaller, start, start with less, and then build as you see the need. And that's what I did. You just keep adding more automation to do the things automatically that can be done that way. But you don't want to do repetitive task over and over and over every show, if you don't really have to. If you can automate it, then why not? So that would be one to visit after the show's is over. Not now, after the show's over. So clothing. That is another thing. So, look, we all have different brands. We all have different personalities. So if your brand includes wearing a hat backwards and gold chains and maybe a tank top, I'm talking about guys and tattoos, look, go for it. If that's your brand and that is how you bring yourself on professionally to help pull people in who love your brand and that works for you, then go for it. For me, you know, I if - if you're just going to - if you're a business person and your brand is not commensurate with that kind of look or feel, I just recommend you dress professionally. Look, I'm not wearing a tie, for instance. You don't have to go overboard. You can if you want. Go to what feels comfortable for you and just present yourself in this - as professional manner as you can. So in this room, a little bit of a behind the scenes secret, I am, it's always hot in here because this is the side of the house where the sun sets on and it just bakes this room. I have blackout curtains, they're called, on the window. I have this room dark, 24/7, as dark as I can. I Just use the internal lighting. That's another key secret tip is that keep your lighting consistent between shows, so you don't have to adjust it. If you do a daytime show once and then you do a nighttime show another time, there will be no difference in the lighting internally inside your studio if you block it out. So I have blackout curtains there. Air conditioner is literally running right now. A portable one that I put inside. I didn't have that originally. I just got hot. I just got hot. I turned up fans. And these are investments I made over time. And with something like that and a high grade microphone, I use something, I'm giving you, my goodness I'm giving you all the secrets are here. I'm using this which helps to dampen that air conditioner sound and any other sounds that are coming in from around the sides from - and it's in the back, it's that way. It's about six feet away on the floor and it's whirring away right now. And, so because of that, the clothing where I started, this dress shirt is short sleeved. They make short sleeved dress shirts and I found some that fit great. I have seven or eight of them. I iron them up in bulk. This is my last clean one. So tomorrow I'll be ironing up, getting the rest ironed and pressed and be ready for the next round of shows. And, and the blazer is just a nice blazer. I'm not wearing suit pants. And another thing, to pull back the curtain, is I'm only wearing shorts. I never wear pants during a show. And this was pretty Covid where everybody was doing Zoom and not fully dressing. And I don't wear shoes or socks or any of that. I'm barefoot because it keeps me cool and comfortable and I feel professional enough. And on that note, I always, before I come on, I, I do a quick trim, make sure everything's good no matter how long it's been. I shower not long before the show. I workout before I shower so that I have the energy and then sometimes I put on some makeup. Yes that's right. I'm a man and I put on makeup on - that's OK. A lot of people do it...and I also take it another step. I literally squirt on a little bit of cologne. Because for me, this is just me, that takes it up another level and mentally I feel more professional. I feel like I'm visiting something very, very important. I want to show up the best I possibly can for my guest. That's why. That's the whole reason - that is why that happens. And that's why I do that. And so I feel absolutely comfortable as heck with a blazer on a nice dress shirt, workout shorts, and that's it. I'm good. I feel great. And I've done this a long time. And that's the other thing , this is, if you don't feel comfortable doing it, then don't do it that way. Do what's comfortable for you. And if you want to change things up, then go ahead, do it steadily and slowly. Let's see, where were we? Clothing. Great. So automation. OK, so the first key we were talking about the three keys. The 3 Keys to Live Video Mastery, the first key, again, is quality, utmost quality. Write that down, that's number one. Number two is automation. And yes, I put that up on the screen a little prematurely, but it was a good time. So here, I'll do it again. This is a free gift for all of you and just have the information of knowing what automation tools work, work very well, are tried, tested and proven. I mean, again, I've been doing this show for three years, I have used so many different kinds of tools over the years. Services, online services, automation platforms, autoresponder scheduling systems, form filling, you name it. I have used so, so many. And over the years I finally whittled that down to my favorite go to suite of automation services that have made my life unbelievably easy when it comes to putting on the show. And so with automation, there are so many things that you can do with automation to make your life easier. One of those is the, literally, the on boarding of your guests, your experts that come on. You can literally automate that whole process to the point where you simply send them, any prospective guest that you want to have on your show, you send them a link to a webpage, a website of yours. And on that is a very comprehensive form. It doesn't take that long, but the information you get from it is invaluable and absolutely incredibly time saving because it includes things like, they, they have to type in their bio. The bio that you're going to read during the show, it's all provided. And then their headshot, an image. So you can put that image with them on your website to say this is my next guest coming up. Their website. What if you want to promote their website? I always do. Their Facebook link. Now I know of their business page so I can go there and get additional information from them. The questions we're going to ask on the show. This is a game changer. This used to take many hours, every single show to go back and forth with a guest and say, "Hey, what would you like to talk about?" You know, and then go back and forth and say, well, what, what, "Oh, do you want these questions?" And then they'll refine it. You go back three or four or five times and finally get a list. And here's here's a tip, one, a one hour show, which these shows typically are, a one hour show, you really only need a maximum of ten questions. And it may sound low to you. In fact, many times, I rarely, rarely anymore do I get through all ten. I can't remember the last time I have. They're, they're used more as a guide, something to fall back on if for any reason the interaction with the guest is not of high energy, if they're not answering with a lot of words, maybe they're really quick in their answers and that, that's what stuff you'll learn about as you do your show more often - about who to expect to have on your show. Because you want it to be somewhat entertaining, if possible. And if it's not going to be entertaining, it's got to be packed with value so that people get something from it. So, their time is well spent and not wasted. So, onboarding, that's one. Scheduling. So now - let's say you've, you've gotten their information. I ask a few other questions that help me determine whether or not I'm going to approve them. And so I get notification when that form comes in, this is all part of the automation, and then when I decide, after, and this is one part that's not done automatically, something's have to be done manually and that is vetting your guests. You want to make sure if you've never heard of them, that they're not going to come on and just blow up your show. And so in the beginning, I did this a lot, now I don't so much anymore and I'll explain why on that in a minute, but in the beginning, you definitely want to be very careful in vetting your future guests. And what I do is if I say yes, I type in one word into their data record in my CRM and it will either take them to the approved leg of my automation or the unapproved leg of my automation. And I just, I let go from there and it takes over. It sends them another webpage. If I - if I approve them, it has scheduling links on it and all they have to do is click the button and schedule their upcoming show. I only do shows on Thursday evenings. So I set the whole thing up so they will only show a one - a two hour, I think it's two - one and a half hour time slot on a Thursday. I've got those absolutely locked out. No other part of my calendar system for my business can touch it. It's - so I've reserved that time slot and so it will give them the next available Thursday that they can book their show. They get the book the time. I've just set it up so it will fall on a day and a time that I know I will be available because I've committed every Thursday night, 5:30pm, Pacific. And so - and the reason it's an hour and a half, I have them come on an hour earlier, so, - or a half hour early. So, 5:00. And that is another big tip. Have your people, especially with a live show and its video, get them on a half hour early. You can do so many things. You - there are tech issues you can iron out that sometimes those happen where they come on, you can't hear them and so you work through it. You'd get on the chat. You do different things to make that work. Thirty minutes gives you just enough time to - I've had some that went right down to the wire, we got it fixed..."Alright. We're going to live in five seconds. Let's go. Here we go." And you just, you just go with it. So thirty minutes is a sweet spot. The other thing it provides and gives you the ability to do is if you don't know that guest, if you never talked to him before - most of the guests I have on my show now, I've never met. I've never talked to. I've never messaged on Facebook or LinkedIn or anywhere. Because most of my guests now are referrals. They came as referrals from guests that preceded them. And so they're always as successful or more successful than that previous guest, because that's what I asked them for referrals of those kind of people. And so it just works out phenomenally well where you can bring on super, super high quality individuals. And so they will go through that. They'll do the scheduling. It'll lock it into your calendar. It will synchronize automatically with your Google calendar. You have all the set up. This is all automation. It's phenomenal. And then there's the ongoing guest communication. So now you're going to be sending them additional emails automatically and text messages because some email systems, in fact, all of them have issues at times getting the message through. The algorithms for spam detection have gotten more and more stringent over time and it just, it just keeps getting worse. Oh, yes. Hey, Tim Gillette, "How are you doing?" Yeah, Tim is another phenomenal live video show host. I think he's on almost every day. He's a mad man. I love him. We go back about eight years, nine years ago, and we met at another networking event. So thanks Tim. Yeah. Exactly, yes, so he's had the same experience, he says most of my guests, same thing, created a show where I get to know them live on the air. You know, there's a lot of wonderful things that happen with that. There's a different dynamic. You're just getting to know somebody, and so your curiosity is deeper as a host and the interaction is as authentic as it can be because you don't know each other yet, and so you get to watch as two people actually are getting to know each other and it's pretty phenomenal. So thank you to those are great, great tidbits of feedback and information. So I guess communication leading up to the show. My automated system does this. So when they schedule their date and their time, which is always 5:30, so when they schedule the date - and I'm booked. So this currently, as I record this is April 1st, happy April Fools, there's no April Fools going on here, but April 1st, 2021. I am booked through July. Yeah, it's bleeding into August. So that - the individual's not going to be here for some time after they've scheduled their show date, is the whole point behind that. So my system sits there waiting, waiting, waiting until their show is five days out from going live. So it could be months and then my system kicks in and sends some more emails. Here's what you need to know to get read. Give them enough time, if they haven't already, which I do in the very beginning, and then I remind them again at that five day point about what kind of cameras and microphones and all that work...well, tips for being on camera. I give them a guest checklist. And so that's all on a webpage. It's a video that I prerecorded with all the information they need. And this is for them, so they can come on and be presented with the highest amount of quality and, and genuineness, I don't know how to say that, as possible, because my show is for them. It's for them. Again, my guest expert, for whatever reason, was unable to make it tonight. I could not get a hold of them. And that's OK. That's the other thing. The show must go on. And so I had a topic in mind. I did not rehearse this or script it. It's going to be part of an upcoming book, I already know that because I started that process. That's another tip is always - if you're consistent about putting your show on a certain date and time, be consistent about putting your show on a certain date and time and just do that. That's a big, big rule to always show up. Let's see....so yeah, the checklist. So that is part of setting expectations from both sides of the fence. So, you know, you give them whatever - I go through and show them some of the, what I call segway videos, like the intro video, a couple of segway videos. These are intra show video, where I have an announcer, a canned video where announcer is announcing it's time for the guest expert spotlight. And I let them know through this checklist webpage on the video in that page where I'm explaining how things operate, I'm letting them know to be ready, that's your cue, you're going to be on right after that. So I, I ease any butterflies or - you're always going to butterflies, by the way, but I'll ease any extra undue anxiety. And so what that does is it helps them come on and be more of them self rather than thinking and being in their head and being nervous, is to just know, hey, I give them everything they need to pull off a high quality show. And during that first half hour, by the way, before we go live and we're talking on this interface right now, like StreamYard that we're using, I inject a little humor. It loosens them up. And, it loosens me up to, to be honest. I get nervous every time I go on. Absolutely, every single time. And that's natural. It's just to the degree of nervousness is not like freaking out, like when you first go on stage for the first time in your life. That's, that - yeah, it's not like that. And that dissipates over time, but it never goes away, I'm here to tell you. So be OK with that and know that it's the best thing for you to do is get used to being uncomfortable. So get comfortable with being uncomfortable, over and over and over again, because when you are that's when you know you're moving forward in your business, in your life. Setting expectations so, so that - like I said with a video - and then I also have it in written word, everything I say in the video is also in bullet form beneath. It's like, make sure you have a decent microphone. Make sure your computer, if you're using a laptop, make sure it's plugged in during the show because some of them have batteries that drain and they're getting close to the... "Oh, I got to plug it in." And it's so funny. Make sure you - if you're using a laptop, to, especially a laptop, to clean the lens of the camera, because it could be a little blurry when they come on due the travel and carrying it. Fingerprints, you get it. All those things...how to smile, don't wear bling like shiny things because - especially on stage where you have spotlights on you every time you move or turn and say you have real sparkly earrings, people are distracted by that and not paying attention to you and your message. So I have no jewelry except you can see the wedding ring, that's never coming off because she's my girl. But I don't put that up and start flashing around to distract you. So everything's in it. Everything's in the guest checklist that gives - that sets them up and preps them up for success on their show. This is for them to get exposure for themselves, their brand and their business. At the same time, they know, because they are messaged through my system, that they're, they are there to bring value, not to pitch their products or services. I will help them. I will lead them. I will ask them questions about their business so that they can let everyone know about their business, and it's a soft pitch that way. And it comes off so much more natural and it just generates more business than having someone come on and say, "Hey, let me tell you about my program. Here's where you can go buy my stuff." It's like you lead that as the host. You lead that, you ask them. And ahead of time, like in that thirty minute time, I'll ask them certain things, like if they have a gift, that's part of my onboarding questions, and with that gift up then I'll ask them when they come on in the thirty minutes before we go, let's say, "So can you walk me through your business? What's your, what's your avatar? What is your ideal client? Who do you work with? Do you work with corporations? Individuals.?" So I know I'm armed with everything I need right before we go live, with that and everything before it.
Speaker1:
Alright. Oh, and with that checklist, you want to ensure that they have completed it, and looked at it, and watched it, and read it, and I have them actually type in their name and email address and phone number one more time, because it's like a contract, if you will, right. So - and I get notified through text message. I have my system notify me the moment someone confirms that they went through the checklist. And so now I know that they are prepared and I don't have to worry about it. So some, you won't get that that message. It just won't come through. And I just say, well, this is really your show. I mean, this show is for you. The reason I'm doing this is for you. If you don't want to put the kind of time and effort - you know, I do have the right to revoke them and say, you know, I actually don't want you to be on the show because you haven't put in enough time to make this quality show because, look, honestly, it reflects you to, it reflects me and reflects on you as the host. And you don't want that. And so take ownership. I've never had to yet, knock on wood, I've not had to revoke anyone's appearance on the show, due to that. And it's because of the whole system setting expectations. It's called pre framing in NLP. And it's so powerful. It is so powerful. What else? So for those of you just joining, we're talking about, The 3 Keys to Live Video Show Mastery, so real quick recap, number one is quality. Quality of graphics, quality of camera and lighting and microphone and clothing. Be sure to dress according to your brand and look professional. Also, I didn't mention is the website. It is very - I would highly recommend you have an actual website by the same name of your show, not necessarily your business. As I said, this is the name of my business, Reach Your Peak. The name of the show is The MIND BODY BUSINESS Show. I have that themindbodybusinessshow.com. And you could go see that after the show is over. And it's a very comprehensive website. It's twenty four, I just counted this the other day, it is twenty four web pages in total. Now again, you don't have to go this crazy right off the bat. Do what you can within the limits of your resources, but get go all the way to the limit, as far as you can, and do the best you can. So that was also under the quality category. I skipped over that one. So number two to recap, to finish recap so far, the second key to live video show mastery is automation. And here's the thing, what I've already discussed, just that part of it, where the interaction with the guest, the onboarding, the reminding them of the show coming on, the checklist, there are other things in there. I had one guy come on, who is a very astute businessman, and he - after he went through this whole experience from his side of the fence as a guest expert, getting all this automated information, he didn't really know it was automated. In fact, he came back and he said, "Brian, how many people you have doing this?," he said, "I would estimate you've got about four VAs doing all this. Am I right?" I'm like, "Wow. Four. Fantastic." It is a lot. If you do this manually, I would not have this show because it's got to be high quality. And if I don't have the automation, I can't make it as high quality as I would want because I don't want to hire four people to run a show that I started originally that was not intended to be a money maker. So there's no ROI financially. So I think you see, that's just my situation, yours might be different. So, yeah. So the automation that I currently have running for my show right now is the equivalent of having four full time VAs on staff. And I did the math, I went and did some research, I thought that was very intriguing. That's like forty three thousand dollars a year. If you had full time, four full time VAs for a year, forty three thousand dollars that I am saving. It took time. It took effort. I'm an automation freak. I love automation. I love it. I'm a software engineer from days gone by and anything I can automate, I do. And I will show you, I can teach you and show you if you're interested in that. But I'm not here to sell. I'm not here to sell. I'm here to give you the three keys. So that's the recap. And automation - we're going through that. We're about to wrap that section up, checking the time we're doing good. Along with the guest interaction you also want to announce the upcoming show to as many platforms as you possibly can. So I announced this on Facebook and I have multiple Facebook pages. I have several Facebook groups. I have a LinkedIn personal profile, I don't know what they're called on LinkedIn. And I have a company page on LinkedIn. Tumblr, I have an account on Tumblr, and not many people use that, but I still have one, it's available. Why not? Medium, which is more of a bloggers platform. Pinterest. And there's, there's more that are escaping....oh, of course. Twitter. And I have an automated system that one day prior to the show going out, my system realizes that, it checks my calendar system automatically. It knows to sniff out another show coming up. And one day, twenty four hours before the show, boom, that thing kicks off and it sends out a post to all of these platforms and it puts in the title, which includes the name of the guest expert and an actual photo image of that specific guest expert coming up, all automatically. And the description is basically their bio. So I've got that in data form because they filled it in when they onboarded in the forms. So you can see how this is starting, you know, one stage is feeding the next, and the next, and the next. And you just use the data to your advantage. And it's been working flawlessly and seamlessly for now, over two years. It's been phenomenal. And so that goes out one day prior. And then on the day of the show, I do it one more time. I just do the same exact message with the same photo or anything but one hour before. And in there as well is a link that takes them to the next show where they can literally go watch. So you want to make it as easy as possible for people to find you on your show, that's another tip. So you want to do that. So all of your social media platforms that you're currently - you have accounts in and even those that you don't, yeah, like Medium. I did not have an account there. I found that it was something I could integrate with automation. So I researched it and said, you know, this could be a fit. So I just started shooting messages to it and I started getting people reading and commenting and responding - like, "Wow. This is pretty phenomenal." And that's without me personally ever typing a word in that platform. I still to this day have not. It's just the announcement of the show going out. Let's see...so those are the first two keys. Yes. We're getting down to it already. My goodness, time flies. The third key to live video show mastery is, mass exposure. You want to get as much exposure as you possibly can for each and every show, and on that there's a side note, I get asked this quite a bit by prospective guest experts who are going to come on, "Hey, Brian, how many live viewers do you have?" Like, I can't answer that. It, it, it, it goes all over the map. You never know. It could be events happening. It could be a big television event going on during that time. It could be that you have a big, big name guest and they did a good job in helping promote. There's so many factors that go into it. I just say, "I honestly don't know what to tell you, but there will be people on, there'll be people watching, we'll get some interaction, but the real juice is in after the show." And that's where this segment comes in. The mass exposure, the third key, and it all comes down to repurposing. And what I like to say is live video, what you're watching right now, it is the genesis point of all marketing. The beginning of the beginning. You cannot go any farther - what I say to the left, if you're looking at a timeline. It is the starting point. So what happens is - let's say you just do a, I shouldn't say just, let's say you do an audio podcast. I mean, I know many people are crushing it with audio podcasts. And that is here. Well you, you cannot take an audio podcast that was recorded and repurpose it into a recorded video. I mean, an authentic one that was a video of you doing the talk at the time. Yes you can create something and just make it, you know what I mean, an authentic video of you two, or you talking at that moment. So that would be over here, a recorded video. And then you can't take - still can't take this recorded audio podcast and repurpose it into a live broadcast of any kind, but let alone like video. But if you start with a live video, yes, you can repurpose it as a recorded video, they're all recorded, and you can then repurpose that into an audio podcast. So now you have at least two more whole platforms and whole ways of distributing your content than if you're just doing a podcast. And again, I'm sorry if I say just because they're very powerful. And so repurposing is the key. And when you're live streaming at the same time, I typically life stream to seven, sometimes eight platforms simultaneously depends on a few factors. And that includes the guest, who was a no show tonight, and that's OK. The show must go on...but up to eight platforms simultaneously. See them right above my head. So Facebook, you know - I know you're counting. There's only five there. So there would be three on Facebook alone, as, as an example to give it - to that. Would that make it eight? Three, four, five, six, seven. No, there would be four on Facebook alone. So that would include the guests Facebook page directly as part of that. And so one, two, three - yes, I'm already right now streaming the three Facebook pages of mine, LinkedIn, Periscope, which I'm surprised is going live right now. I was told it was going down in March, and Twitch, as well. And so you want to hit as many platforms as you possibly can at all times, whether you're in the live stage or you're in the post live/recorded stage, or you're in the audio only repurposing stage, you want to hit every platform you possibly can. So, again, it's the genesis point. Another thing you can do, and this is true with audio podcasts as well, is you can have them transcribed, transcribed, converted into the written word. What can you do with the written word? Oh my goodness, so much. You can have them repurposed into e-books of their own right, an entire show and use that as gifts to people who opt in. There are so many things you can do. You can have - what I do is I have a team of apprentices who go in and correct those transcriptions because I have an automated transcription service. I upload the video and it transcribes it. And when it's done, you can see it, examples of these on TheMindBodyBusinessShow.com and just click on past shows link on the navigation menu on the top and just click any one of those shows and you'll see an example of this. It's the video playing above the written word that is animated and highlighted in tandem in real time with the video. It's pretty awesome. And you can click anywhere. You can take the resulting text from that, which I've had my apprentices as they're going through and correcting, this is secret stuff here, as they're going through and correcting the transcription, I have them keep an eye out for quotes that they feel are impactful. And I don't, I don't even look at them. I don't review them. I just want to know if they're impactful to them. And if they find one, they grab it. They copy and paste it into a Google doc for our team. And we have a Google doc that's over 60 pages of of nothing but quotes from the show. And all that came from the transcription. Those then are taken and pulled into graphical memes that are posted. You guessed it. We schedule them so they go out automatically after they're created. We just have an apprentice or a team member, put them in the scheduler and they go out all the time, Instagram, Facebook, you name it. So, mass exposure. Oh, my gosh, I'm giving away everything tonight. You guys are a really, really fortunate to be hearing all this, this is fantastic. All right. Next...transcriptions..now, so again, I love podcast platforms and podcasts. They are phenomenal. I don't mean to belittle them in any way, shape or form, but you can see right beneath me, it says, "Listen on:", those are our graphical icons of podcast platforms. So the first one there, the little I that would be, what used to be called iTunes, is now Apple podcast. There's Google Play, there's Spotify, Stitcher, there's, I forget the name and it's so tiny I can't even see it, there's Poddy and there's Pandora, and those are just a tiny representation. I have this show repurposed after it's over, I literally, I personally do this, this part of it, it takes little time - I've got the whole thing down to a science. And this is not the most braggarts to help you to understand what you can do. OK, this is not about me. This is helping, this is here - I'm here to help you.
Speaker1:
And so when the show's over, I, I, I take the resulting recorded video, I drop it into a tool called Camtasia. I put a quick splash screen image I have in the first frame, the first one second or two seconds worth of video or a static frame. I dropped the video file right behind it. I cut out most of the intro part. You see the countdown and then I cut off some of the end and put some cool, little easy fade transitions, I put two of those in - ten minutes, I'm done. I save it. And then from Camtasia, I extract the audio. I extract the audio that becomes the podcast. And so with that, I upload that to my podcasting syndication platform, which again, you can find out which one that is right here. All you have to do is opt in, R-Y-P dot I-M forward slash automation and you'll see that in the list which one I use. And the moment it goes there, it's, it gets sent to, and is on, and available to be played on twenty five. Is that right on the camera? Other way around. Twenty five podcast platforms. Not just the six you see beneath me or seven. Seven. Twenty five. That is repurposing. And then, I don't stop there. One final place we put this, and I see we're getting close to wrapping it up and I haven't forgotten if you're watching live and you just came on, you're lucky because stick on to the end and, it's only a few minutes away, you can learn how to win a five night stay at a five star resort, compliments of the of The Big Insider Secrets. My buddy Jason Nast has made that available for us to give away each and every single show, and that's going to be my final tip, by the way. And we're only one topic away. The other way you can repurpose is to put your show on On-Demand TV in front of nearly two hundred million, maybe more now, viewers. And what I do is I have this integrated and my shows are all uploaded and ready to be viewed and they are being viewed all the time. I have them running in my studio on two different monitors through Roku and Amazon fire TV. And so the cost is minimal. It costs you a one time fee for a Roku stick and an Amazon fire TV stick, which you must have in order to do this yourself. You must have them. This one time fee. And then there's a hosting fee for a video host provider, which is very nominal. It's, it's next to nothing. And you can have your own On-Demand TV channel. And look, think about all these things you can promote to your guest experts. You literally, literally could charge them to appear on your show with all the things and all the exposure that you're getting for that guest expert. And that's another reason this show in its own own self has become a lead magnet for me and my business. Many of the leads that I'm referring to are literally my past guest experts that were on the show. They get done and they go, "Oh, my God! You seem so organized and everything is so professional and high quality", and blah, blah, blah. And they say, "Brian, can you show me how to do what you do?" And for more than a year, I just kept saying, no, it's too much work. Well I finally buckled in and I literally put together a program. It took me a year and a half. I'm not selling this to you tonight. I'm just showing you and sharing what the whole migration was. Let's see if we can get this thing to come up and look proper. That's not it, we want this one. Yeah, it's a little different without my guest on the show. There we go. So I came up with the concept of Carpet Bomb Marketing, a little audio to go with that. (sound of bombs dropping) Yes, dropping bombs of knowledge, Carpet Bomb Marketing is the name of the program I came up with that really goes through and talks about everything I'm talking about here in much, much, much greater detail. And it's basically designed as an info product for you to be able to do exactly what I'm doing, and maybe even better, who knows? But it goes through all the things we've been talking about, plus many, many more. One final tip before I announce the prize. So I'm going to get rid of The Carpet Bomb Marketing website page right there. Maybe, maybe not. Here we go. And so, one final tip is sponsorship. One additional way to get even more exposure is to have a sponsor. Like I am about to announce to you who stayed with me live to the end on how to win a five night stay at a five star resort. And again, this isn't a sales tactic, but anyone who does embark on The Carpet Bomb Marketing program will have access to my very sponsor. I've already worked that out with him, Jason Nast and The Big Insider Secrets. And so I'm going to take you to that now so you can enter to win and then we'll wrap it up real quick. So watch your screen, if you're watching live. This is only for you watching live. If you're listening on podcast, it's - this, this ends tonight. It's basically a drawing, an animated drawing. So go figure automated. All right. Here it is. Watch the screen. Pull out your cell phone, bring up your messaging - your text messaging app and where you would put in the name of the person that you would text instead put in this number 314-665-1767. You may want to write this down. I'm not going to keep this up too long. That's 314-665-1767 and then when you would - where you would type in the message, where the emojis would go and all that, do not put emojis, just put two words separated by a dash or a hyphen. And those two words are peak, that's P-E-A-K, dash vacation, altogether. No spaces go ahead and do that right now. And what happens is my automated system will text you back and it will ask you for your email address because the system will then select the winner and notify the winner via email because there are a lot more details to go with it, including a link to where you can go get your prize. And again, thank you once again to Jason Nast and thebiginsidersecrets.com for providing this and making this available to all. That is about it. I hope you all got great, immense, incredible, tremendous value from this. It was a lot of fun. And I'm going to pull back the curtain and tell you another secret. I did not have this prepared until ten minutes before live. And so I literally wrote down the key elements...the thing is, I know the content. I know what I'm doing and I've done this many times. But to be able to present it, this is one of those skills you want to learn to acquire. But see, I've got quality automation and other things written down, and I have another page, if I swipe it, that I started just jotting these notes down and said, "You know, the show must go on. I've got so much content that I could talk about always all the time." And so I decided to go with that because I am writing a book, another book, my first one is not even done, and my second one's getting started. But you can see I've got the main pieces. There's quality, automation and massive exposure. So already started mapping that out, working within the company and having a great time with that. But that is it for tonight. I appreciate you for coming on, listening to this talking head blab all night, but I hope you got some really good value from this because I, I follow - everything I just told you is exactly how I operate this show, and it has brought me some incredible, incredible connections and contacts. Like I said earlier, a couple multimillion dollar deals were struck as a result. And I've actually got another one in the works as I speak. And it would not have become available or come to fruition had I not done the show. And the thing is, I'll end with a quick story, I know we're a little over, and that is, and I've told us on a previous show, so if you've heard it, that's cool, no problem. There was a name - there was a guy named Lewis Howes. Look him up, L-E-W-I-S, and he's a prominent entrepreneur, he's a very, very big name, big influencer in the space. He has a podcast, very, very successful. He was interviewed on stage and he was asked this question. It said , "Lewis, if someone came to you and they said, 'Hey, I want to start a podcast.', what advice would you give me?" And he didn't think long and says, "Well, I'd give them two pieces of advice. First, I'd say that they need to commit to being consistent. And that means if they're going to do a podcast that drops and goes out every Monday at a certain time, then it must do it every single Monday at that same time, you must commit to consistency." So if you're doing two shows a week, it's got to be the same two days of the week, as an example. And the second thing is, here's the kicker, you want to lean in and listen to this, he said, "If they are not ready or willing to commit to doing that for a full two years then my advice to them would be to not start the podcast at all." And I got to tell you, I was about two years into this show when I saw that interview and he hit the nail on the head. Why? Because that's how long it took for the real momentum to kick in for me. I grew this organically. I learned over time. And that's the kind of audience he was speaking to. But now that I have learned it, I can help people get there faster. It won't be two years. But, it took me some time and now I want to help people to do that. So that became an offering that I never expected I would ever do in my wildest dreams because of the work involved in putting the whole thing together, not only for myself, but to train it and teach it. But it is now a product and and I'm very proud of it and I hope that you, whether or not you work with me, that, that's not the point here, is just put a high quality show together and inject some automation and get some mass exposure as a result of it. And then you'll see your business start to take off if you just remain consistent. All right. That's about all I have for tonight. I appreciate you for being on. Can't wait to see who won that prize. And you'll be announced on, on Facebook if you allow us to give you that, that shout out. It's your choice. But I hope you win. We'll be on in about a week from now. Once again, right here on The MIND BODY BUSINESS Show. I'm your host, Brian Kelly saying, hey, so long for now. Have a blessed, blessed evening and take care. Bye bye.
Brian Kelly:
(music playing in background) Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Brian Kelly
Going live with video is more than just taking out your phone and pressing the Go Live button ... much more.
It you want to learn how to produce High Quality Live Video shows ... shows that will lead to you making more money, then you'll want to listen to this episode.
Your host Brian Kelly is a Professional Speaker, Business Automation Expert, international best-selling co-author, and founder of Reach Your Peak – The Entrepreneur Training Company.
Brian helps entrepreneurs and busy business professionals to achieve peak performance through Mind, Body, and Business. He hosts a weekly interview-style live show called The Mind Body Business Show that streams live to 7 platforms and then distributes the show to 25 podcast platforms, along with Roku and Amazon Fire TV. As a former Certified Personal Trainer, he now combines his knowledge of physical and mental fitness along with “business fitness,” giving entrepreneurs and business owners everything they need to succeed in both their personal and professional lives.
Connect with Brian:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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